->'''Lucas:''' Let see here... [[OlympusMons we got time and space, every human emotion, every natural element and nature itself, life and death]]... what do we go for next?\\
'''Dawn:''' Only one place left to go... (''[[StabTheSky points skyward]]'') we go for GOD!\\
'''[[RecordNeedleScratch RRRIIIIIPPPP!]]'''\\
'''Lucas:''' Uh wait, we got that one too.\\
'''Dawn:''' Oh.
-->-- ''[[http://www.youtube.com/watch?v=q_zCAsSc5l0 $00pah NiN10Doh! - Pokémon: The Fifth Generation]]''

The plot is completed. The hero gets his due reward, the girl, and vanquishes the villain with a series of really cool moves. Everybody lives happily ever after.

But wait. Turns out that fans liked the story so much that [[UnCanceled they want a sequel]]. But the hero's story is essentially done. He's supposed to be content for the rest of his life with what he got at the end.

The solution: Level up the rewards and dangers the hero faces to add that extra ''oomph'' to the sequel while avoiding accusations of plot recycling. Instead of a mere [[TheDon Mafia boss]], the SortingAlgorithmOfEvil delivers a beady-eyed DiabolicalMastermind to deal with, but the hero can look forward to [[MyKungFuIsStrongerThanYours niftier powers and legacies]].

This leveling up can get ridiculous if the series continues for long enough, with the producers being forced to [[SerialEscalation one-up themselves with every succeeding installment]]. It might even be carried out to the point that the only way left for the hero to become any ''more'' omnipotent is to make him AscendToAHigherPlaneOfExistence or [[BagOfSpilling depower him]].

This trope has a unique relationship with videogames, since RuleOfFun and ExcusePlot often allow more leeway when designing sequels.

SoLastSeason plus PostScriptSeason. When it's the same bad guys getting an upgrade, it's a LensmanArmsRace. Closely related to SequelEscalation.

Compare ChangingOfTheGuard.
----
!!Examples:

[[foldercontrol]]

[[folder:Anime and Manga]]
* One could argue this is what ultimately crippled ''{{Dragonball}} Z''. We go from a military commander who wants to be taller, to an evil demon king, to the proud and arrogant prince of Goku's race that can crush Goku and his friends with ease, to the ruler of the galaxies that ''commanded'' said prince, to a genetic amalgam created from various good and bad guys including said ruler, and the... what can probably be called abomination Majin Buu, who destroys planets and people for the hell of it.
* ''Anime/SailorMoon'' held very tightly to its PlotLeveling with nearly every season's BigBad hunting for some VictimOfTheWeek's trinket. The concept was really stretched in the last season's mangling of the [[Manga/SailorMoon manga]] story, where the trinkets are known to belong to any of the superpowered senshi -- leading one to wonder why the BigBad never targets any of ''them'' until near the very end.
* ''OnePiece'' arguably comes with Plot Leveling built in. We start in the East Blue, the weakest of the four main seas. Then move up to the Grand Line, which lives up to its hype of being difficult to sail and survive. Finally, the sailors who travel across the Grand Line's second half, the New World, refer to the first half as "Paradise" out of comparison to the New World.
** However the author throws a curveball once in a while. For example, right after the Alabasta arc, which Luffy took two defeats to just barely win on his third try against Crocodile, was the Jaya arc, the main antogonist was Bellamy. It took Luffy [[CurbStompBattle one punch]] to put him down, [[CrowningMomentOfAwesome without stretching]].
* ''Manga/{{Bleach}}'' was this until a point where it went out of control, the author decided to remove Ichigo's original GameBreaker powers and gave him new ones which require him to start leveling up again.
** For all of 5 minutes until he got stronger verions of his old powers, letting him beat someone who was apparantly as strong as him pre-sacrifice without [[NextTierPowerUp Bankai]] or his [[SuperpoweredEvilSide Hollow Mask]].
* A failure in this department became something of a problem with ''Anime/BubblegumCrisis''. The series ''started out'' with out-of-control [[{{Nanomachines}} Nanotechnology]] and a KillSat. Given the series premise, it was hard to scale ''up'' from an incident involving multiple loose weapons of mass destruction, and as a result things ended up becoming more cartoonish and comical as the franchise went on, with ''2040 AD'' eventually [[JumpingTheShark descending into self-parody]].

[[/folder]]

[[folder:Film]]
* It seems possible that the writers of ''PiratesOfTheCaribbean: Curse of the Black Pearl'' were unprepared for sequels. The heroes went from battling undead pirates and local guardsmen to facing Davy Jones and the East India Company.
* The ''Film/BackToTheFuture'' [[TwoPartTrilogy trilogy]]. The final scene with the [=DeLorean=] flying out to rescue Marty's son was a joke scene, and wasn't intended to be taken seriously. High box office earnings and strong positive reaction, however, allowed the creators to follow through with more films. Furthermore, Marty's future is better insured by the end of the third film, as well as Doc Brown, who gets a wife, kids ''and [[CoolTrain a hovering time-traveling train]]''.
* ''Film/NationalTreasure''. The main characters went from committing the one large crime of stealing the Declaration of Independence, to breaking and entering into almost every famous government building ever built. Then, they kidnapped the president. The writers were unprepared for a sequel, they had absolutely no plans for one. In fact, they changed the ending to avoid a SequelHook.
* The original ''Film/{{Highlander}}'' movie suffered from this. The mantra, "There can be only one," seems like a joke when you consider the numerous sequels that dart back and forth through the timeline.
* In ''Film/TheMatrix'', Neo eventually becomes The One, and apparently gains RealityWarping abilities. However, Neo's implied godlike powers are mostly limited in the sequels to what he already showed off: flying and stopping bullets.
* The villains of ''Film/TheDarkKnightSaga'' seriously up their game with every installment. [[spoiler: [[Film/BatmanBegins Ra's Al Ghul]]]] had lofty plans, but they were foiled in the end by Batman and Gordon, the biggest thing he did that actually ''stuck'' was probably burning down Wayne mansion. [[Film/TheDarkKnight The Joker]] caused mass panic all over Gotham and, though he didn't directly kill very many people, he still managed to [[spoiler: drive Harvey Dent, the hero of Gotham, insane, ending with Batman taking the blame for all of the people Harvey killed as Two-Face]]. [[Film/TheDarkKnightRises Bane]] put Batman out of commision for several months and [[spoiler: completely took over the city while he was gone. He also came very close to detonating a nuclear bomb in the middle of Gotham]].
[[/folder]]

[[folder: Gamebooks]]

* In ''Literature/LoneWolf'', the first five books are all over the place, but the first twelve books ultimately formed a self-contained series that focused on dealing with the threat of the Darklords, a world-class threat that could conquer all Magnamund if not stopped. After this, the Grand Master series had to scale up from that, so they included [[NewPowersAsThePlotDemands a third tier of Kai powers that had never been heard of before]] and made use of [[BiggerBad Naar]], the god of darkness [[TheManBehindTheMan who was behind the Darklords]], using minions who made the Darklords look like chumps and yet hadn't taken any part in the Darklords' ambition. After the Grand Master saga was completed and Lone Wolf became the Supreme Master, the game reversed course. Instead of creating [[SerialEscalation a fourth power tier]], it had [[ChangingOfTheGuard the player take on the role of one of Lone Wolf's apprentices]], who had Grand Master abilities (and a few new ones) but didn't actually deal with stuff on the Supreme Master's level.
[[/folder]]

[[folder:Literature]]
* This seems to be the Modus Operandi for the StarWarsExpandedUniverse. Can't think of a plot? Introduce another seemingly forgotten Sith faction from nowhere and build them up to be the greatest threat the galaxy has ever known. Done to such an extreme that the most recent [[FateOfTheJedi main storyline series]] had Luke facing off against an EldritchAbomination that was made out to be stronger than the Emperor. For the record, the Emperor has been used as a benchmark for enemy power levels.
** There was one significant attempt to avert this: the [[NewJediOrder Yhuuzan Vong]], an invading extra-galactic species with some pretty bizarre philosophy/theology and complete absence from the Force. [[BrokenBase No one agrees on how successful this was]].
* A characteristic of Creator/EEDocSmith:
** Done to extremes in the ''Literature/SkylarkSeries''. The main hero and villain are geniuses at the start. And their brains are enhanced with each new book until they're capable of understanding five-dimensional physics and building spaceships with their brains. In case the earth getting destroyed wasn't a big enough threat, by the end of the series the whole ''universe'' is at stake. Instead of basic science-y weapons, they grab a team of psychic witches to translocate all the planets inhabited by the villainous race to a star system that is set ablaze and burns so fiercely that it'll take millennia to cool down. Or something. The details get a little muddled by the reader's laughter.
** Common in his other works, too, like ''Literature/{{Lensman}}''. If he starts a book with 1km long spaceships fighting, by the end of the book he'll have hundreds of 10km long spaceships fighting. Unfortunately, he kept writing sequels, so each new one starts at the level the previous book stopped at...
* Creator/TerryPratchett's "Witch" books in the ''Literature/{{Discworld}}'' series were accused of this. Granny Weatherwax always had to fight a stronger foe - in this case, stronger meaning "better at mind magic" - until, as of ''Discworld/CarpeJugulum'', the fight didn't seem like it had a point. Terry wisely took the criticism and moved Granny to a supporting role in the Tiffany books afterwards.
* Done by DavidWeber in ''Literature/HonorHarrington''; Honor gets roughly one promotion per book, and [[LensmanArmsRace there's roughly one revolutionary advance in military technology per book.]] So while the [[StandardStarshipScuffle big space battle]] of the first book is [[StandardSciFiFleet one outgunned cruiser versus a disguised battlecruiser]] in a peacetime skirmish, the most recent books involve battles between hundreds of ships flinging [[MacrossMissileMassacre tens of thousands of nuclear missiles]] at each other in a galactic-level, multi-sided war. Honor has literally reached highest rank possible in ''both'' of the navies in which she currently serves. Weber intended to break the cycle by killing her off and letting her children [[ChangingOfTheGuard pick up where she left off]] about two books back, but co-author EricFlint [[TakeAThirdOption gave her a literal new lease on life]] by pushing the newest war up about 20 years and shifting the focus to [[CastHerd other groups of characters]] to keep from having to promote Honor so damn much.
* After starting as a low-level CIA analyst in ''Literature/TheHuntForRedOctober'', Creator/TomClancy's main character Jack Ryan has no where else to go after serving as President of the United States for two and a half terms and eventually his son and other young protagonists must take over for him as the focus characters.
[[/folder]]

[[folder:Live Action TV]]
* ''Franchise/{{Stargate|Verse}}'' falls victim to this, but usually manages to make the upgrade interesting.
** They started by defeating a single Goa'uld (Ra) who had a single ship in TheMovie.
** Then, in the [[Series/StargateSG1 the series]], it turns out that was just one of many Goa'uld with many ships. However, he turned out to have been the leader of all the Goa'uld, and actually commanded many ships, although they hadn't been seen. But now he's been replaced by Apophis, who's very similar in most respects.
** They defeat Apophis, and he gets replaced by Sokar, whose schtick is that he was the inspiration for the devil. [[{{Satan}} Yes, that devil.]] He also has some fancier tricks up his sleeve, and a bigger fleet, that make him a bigger threat to Earth than Apophis was.
** Then Apophis turns out to not have been defeated after all, kills Sokar, takes over his fleet and his armies, and now he's stronger than ever and out for revenge on Earth, rather than just generically desiring conquest.
*** At some point in here, Osiris shows up as a recurring villain, mentioned as so evil the other Goa'uld got together and SealedEvilInACan before the protagonists inadvertently free him.
** Then Apophis gets killed (for good!) by the Replicators, who threaten to implacably devour all matter in the universe and who have been giving Earth's [[AllMythsAreTrue Asgard]] allies trouble since early seasons.
** That threat isn't even dealt with before Anubis, half-[[AscendToAHigherPlaneOfExistence Ascended]] Goa'uld with advanced Ancient knowledge and the ability to conquer all the other Goa'uld with ease, appears. He comes up with an army of unstoppable super-soldiers, which take several episodes before the protagonists even figure out how to kill one.
** After Anubis and the Replicators are all defeated at once, and the protagonists have acquired ships that can destroy Goa'uld Ha'taks with ease, in come the Ori [[strike:toilets]] battlecruisers that can destroy the Tau'ri ships with ease.
** The {{spinoff}}s not running for as long, don't suffer quite as much from this problem. The Wraith remain a constant threat from the first episode of ''Series/StargateAtlantis'' to the last, though they get the occasional upgrade (like the ZPM-powered Hive Ship in the finale), and the protagonists also have to deal with a fancier, more powerful kind of Replicators along the line.
** But now in ''Series/StargateUniverse'', the Ha'taks have caught up, and can kick the asses of the ships that could destroy the ships that can destroy the space toilets. When viewers politely asked "WTF?", the writers responded by saying that the rest of the universe hasn't stayed stagnant as our heroes have grown stronger. Presumably the Lucien Alliance stumbled across and reverse-engineered some lost bit of Ancient technology; that seems to be the source of most technological advancement in the Franchise/StargateVerse.
* ''{{Chuck}}'' used this when, after his father rid him of the Intersect Mark I, Chuck intentionally downloads the Intersect Mark II into his brain which comes with SuddenlyAlwaysKnewThat powers in addition to intelligence information.
* ''Series/BuffyTheVampireSlayer'' went through this in the first five seasons. First season: Vampire (the master). Second season: Three vampires, all especially vicious (Spike, Dru & Angelus). Third season: A "true" demon (the Mayor). Fourth season: A Demonic cyborg (Adam) and a military installation (the Initiative). Fifth season: A god (Glory). Sixth season broke with the formula: its BigBad [[spoiler: was made out to be three rather ineffectual, if evil, nerdy wannabe villains. They were [[BaitAndSwitch switched out]] in favour of Willow in the last few episodes. She]] may have been at about the same power level as Glory by that point, but the seventh season ramps it up again with The First Evil and an army of uber-vamps. Eighth season (in the comic books) has the FlyingBrick Twilight, who may outdo [[spoiler: Willow]] and Glory just with his level of invulnerability.
* ''Series/DoctorWho'' has been doing this, most obviously since the new series started in 2005. [[Recap/DoctorWhoS27E12BadWolf Game show controlling]] [[Recap/DoctorWhoS27E13ThePartingOfTheWays Daleks]], [[Recap/DoctorWhoS28E12ArmyOfGhosts Cybermen]] and [[Recap/DoctorWhoS28E13Doomsday Daleks]] invading Earth, [[Recap/DoctorWhoS29E11Utopia The Master]] [[Recap/DoctorWhoS29E12TheSoundOfDrums seizing control of Earth]] and [[Recap/DoctorWhoS2913LastOfTheTimeLords decimating the population]], [[Recap/DoctorWhoS30E12TheStolenEarth Daleks again]], this time [[Recap/DoctorWhoS30E13JourneysEnd attempting to destroy the universe]], Time Lords returning and [[Recap/DoctorWhoS30E17E18TheEndOfTime attempting to end time]]... then, [[spoiler:not just time ending, but making it so that [[Recap/DoctorWhoS31E12ThePandoricaOpens nothing even existed]] [[Recap/DoctorWhoS31E13TheBigBang in the first place]]]]. The sixth season finale features [[spoiler:the (almost) final death of the Doctor, which is arguably ''worse'' than the universe not existing.]]
* ''Series/{{Supernatural}}'' starts with the boys hunting monsters and ghosts, which leads to them hunting demons, which are the strongest foes they face for a while. As the demons they face keep getting more and more powerful, eventually angels enter the mix, and somewhat surprisingly, they're not all friendly. Of course, {{Satan}} is a bit of a pain in the ass later, and most recently, this has all been taken to its logical conclusion with the newest BigBad being somewhere around Death and God's level in terms of power.
[[/folder]]

[[folder:Newspaper Comics]]
* Arguably this is what destroyed the original ''ComicStrip/DickTracy'' comic series. While in the 30s Tracy would investigate bank robbers and gangsters using magnifying lenses and fingerprint kits, by the 40s he was stopping Nazi supervillains with his 2-way wrist radio and electronic tracking gadgets. This leveling of threat and technology continued for years; in the 50s he stopped a disembodied voice from taking over the world with an atomic laser, and by the 60s was fighting space aliens on the moon in his antigravity space cruiser. In the 70s the strip was rebooted, with Tracy returning to being a cop investigating criminals, but by that time the strip had lost all social relevance.
[[/folder]]

[[folder:Video Games]]
* The ''{{Pokemon}}'' games get accused of this with [[OlympusMons legendary Pokémon]]. It is true that their effect on the plot got greater in each generation but StatisticallySpeaking, it was not until generation four's [[LightningBruiser Arceus]] that generation one's Mewtwo was surpassed in stat total. On the other hand, the sheer number of legends introduced [[CommonPlaceRare kept going up]] until Generation five, which did not escalate the number, though it more than doubled the number of form shifting legends and another that surpassed Mewtwo in stat total, in two different ways but was still lower than Arceus.
* {{Sierra}} dropped the ball with this one and their ''VideoGame/QuestForGlory'' series. After the first one, where you save a small Barony, you jump immediately to saving the entire world from an evil genie. There's not much they can go from there, so you then save the world from an evil demon, followed by saving the world from an evil vampire, and finally saving the world from an evil dragon. Each one plays itself up like it's somehow worse than the one before it, even though the end results are pretty much the same.
** Sierra did try to avoid this though. Originally the Hero was going to essentially go from the second game into what became the fourth game. They inserted the third game when they realized the going from foiling a wizard's plot to summon an evil genie to defeating an eldritch horror was a bit of a jump.
* The ''Franchise/MetalGear'' series of games went to increasingly absurd lengths ([[DeconstructorFleet naturally]]) to justify Solid Snake's continual returns from retirement. ''VideoGame/MetalGear2'' involved a replacement for petroleum and theft of nearly every nuclear weapon in the world. ''VideoGame/MetalGearSolid'' involved genetically engineered super soldiers, a clone brother who took the CainAndAbel trope too much to heart, and ''invisible'' nukes. ''VideoGame/MetalGearSolid2'' involved mass-produced Metal Gears, an anti-Metal Gear, a third clone brother, a kidnapped president, a Metal Gear ''fortress'', and [[GainaxEnding whatever the hell happened at the end]].'' VideoGame/MetalGearSolid4'' had to work hard to top that, but it did. ''[[Awesome/MetalGear And it was awesome]]''.
** To give some perspective, ''VideoGame/MetalGearSolid3'', a prequel to the rest of the series, revolved around... destroying a 1st generation superweapon and assassinating a defector. Plus there was something about getting ahold of enought money to take over the world in there...
* Bowser, of ''SuperMarioBros'', has gone from locking a Princess in a castle to cursing her whole castle with creepy dreamworld-doors, to lifting it up into space, to trying to take over galaxies. But, of course, Mario wasn't lazy either. He went from "my only move is to jump on your head" to literal kick-boxer to using the power of the stars. Oh, the number of his power-up-items also increased rapidly.
** And the [=RPGs=]. Take ''VideoGame/PaperMario''. First you had invincible Bowser take over the kingdom, then the Shadow Queen nearly take over the world (and it's an unsealed thousand year old demon with lightning powers too), and then Count Bleck (and [[spoiler:Dimentio]]) try to destroy the entirety of existence (in the former's case for good, latter's case to remake in own image). ''[[VideoGame/MarioAndLuigi Mario & Luigi]]'' series too to an extent, the first game had Cackletta steal Peach's voice, second had aliens try to conquer the planet and mass destroy the population and the latter kinda went down a level again with Fawful and the Dark Star.
[[/folder]]

[[folder:Western Animation]]
* Though the creators are doing their best to avoid the trope, ''KimPossible'''s uber-powerful, all-purpose battle suit, introduced at the GrandFinale, became so all-powerful (it was even powered up during the first episode of the [[UnCancelled new season]]) that the creators had to HandWave the non-use of this battle suit as being in repair for 4/5ths of the fourth season.
[[/folder]]
----