->''"[The critics] will not have a pigeon-hole neatly labeled for it."''
-->--'''Father Robert Murray''', one of Creator/JRRTolkien's mentors, on the latter's ''[[Literature/TheLordOfTheRings magnum opus]]''%%quoted in Joseph Pearce's ''Tolkien Man and Myth''

Ah, the ghettos of fiction. [[PublicMediumIgnorance We're all familiar with them]]: [[AnimationAgeGhetto Cartoons are for kids]], (and Comic Books are for ''[[SarcasmMode slightly]]'' older kids,) [[SpeculativeFiction SpecFic]] [[SciFiGhetto is for nerds]], [[GirlShowGhetto Romance novels (and soaps) are for single women and housewives]], Rap is for gangstas, Classical Music is for snobs, New Media, ''especially'' [[UltraSuperDeathGoreFestChainsawer3000 Video Games]], [[NewMediaAreEvil are for unproductive deviants]], [[OldMediaAreEvil Printed works are for people with one foot in the grave]], etc.

In short, the medium, and to a lesser extent the genre, define the target audience. Entire classes of works are "pigeonholed" into "target" demographics, and woe unto [[PeripheryDemographic any fan]] who happens to fall one day, dollar, chromosome, or lateral inch outside of these appointed bounds. Some works surrender and even [[LesCollaborateurs embrace]] these holes, falling into [[FollowTheLeader unoriginality]] and {{Flanderization}}, [[MoneyDearBoy so long as the money keeps rolling in]].

Then, you get something which blows away the conventional notions. A work that dares to challenge a genre's or medium's [[{{Deconstruction}} natural]] [[WhatDoYouMeanItsForKids order]], or even, dare we say it, ''[[YouCanPanicNow threatens to expand its demographic]]!'' (Even if it's to [[FleetingDemographic retain viewers it already had]].) If it changes perceptions of the genre as a whole, then it could even be a GenreTurningPoint.

Often a work that breaks out of the ghetto (and its fans) will attract its own hatedom due to outsiders [[WhatDoYouMeanItsNotForKids rigidly holding]] [[WhatDoYouMeanItsNotForLittleGirls the ghetto lines]] while [[MovingTheGoalposts upholding their personal "defintions"]] of "TrueArt"; along with the genre's/medium's "normal" target audience saying that the work makes their (ghetto-compliant/sustaining) favorites "look bad" and/or employing NoTrueScotsman. In the case of a deviation to a [[LongRunners long-running franchise]], TheyChangedItNowItSucks often comes into play.

Contrast ItsPopularNowItSucks, wherein a work/creator who previously challenged established conventions accepts them to grow its fanbase or [[MoneyDearBoy pocketbook]].
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!!Examples:

[[foldercontrol]]

[[folder:Anime & Manga]]
* Animation is [[AnimationAgeGhetto just for kids]], right? [[WhatDoYouMeanItsNotForKids Let me introduce you to]] ''Anime/NeonGenesisEvangelion''. Shocked as you might be, we haven't even reached {{seinen}} territory yet.
* Animation can't be art huh? Watch a couple of MamoruOshii and Creator/SatoshiKon films and try saying that with a straight face.
[[/folder]]

[[folder:Card Games]]
* ''TabletopGame/YuGiOh'' Before that, trading card game players were either [[MagicTheGathering D&D geeks]] or [[TabletopGame/{{Pokemon}} 10-year-olds]]. ''Yu-Gi-Oh'' fans attracted their own hatedom for being stereotyped as 10-year-olds, but it's still quite disturbing to see a trading card game where your soul is at stake.
[[/folder]]

[[folder:Comic Books]]
* Comic book fans get a lot of hate. Especially ''ComicBook/{{X-Men}}'' fans. But ''[[ThreeHundred 300]]'' was one exception, though ''300'' fans are generally accused of being gay. ''ComicBook/{{Watchmen}}'' is possibly a better example.
* ''{{Spider-Man}}'' in general. The movies made Spidey into a romantic.
[[/folder]]

[[folder:Film]]
* ''StarWars'' is rather cyclical. In the late 1970s and 1980s, it was cool, then nobody remembered it. In the mid-1990s, ''ShadowsOfTheEmpire'' and the VideoGame/DarkForcesSaga introduced the world to the ExpandedUniverse. Then came cries of TheyChangedItNowItSucks for the SpecialEdition and the prequels. On the other hand, the romantic subplot attracted a significant female fandom. And the Mandalorians have attracted a significant following in the military. Of course, ''Star Wars'' fans make fun of their own FanDumb.
* ''Franchise/StarTrek'' has {{Narm}}, {{Green Skinned Space Babe}}s, an {{Anvilicious}} group of [[AlwaysLawfulGood morally superior beings]], and a MarySuetopia. The fanfic coined the term MarySue. The spinoffs use physics terms but have no idea what they mean, if they mean anything. Of course, it's going to attract a lot of hate. Then came the 2009 ''Film/StarTrek'' movie.
* If you like gay romance, then you're either gay or a hormonal YaoiFangirl. And then came ''BrokebackMountain''.
* Although the TurnOfTheMillennium saw superhero movies becoming more consistently popular and well-received by critics, they were still generally seen as escapist fantasies that primarily appealed to comic book fans and younger demographics. Then came ''Film/TheDarkKnight'', which offered a psychologically complex world and cast, and Creator/HeathLedger portraying SelfDemonstrating/TheJoker with such depth and menace that he managed to become the first person to win an acting Oscar for a role in a superhero movie.
[[/folder]]

[[folder:Literature]]
* If you like romance, you're a desperate housewife. Then came ''Literature/{{Twilight}}''. Of course, ''Twilight'' has its own {{Squick}}, especially ''Breaking Dawn''. Yeah, it went right back to the ghetto.
* Who would want to be seen reading a fantasy novel in public? Grow up, you hopeless {{nerd}}. Though ''Literature/HarryPotter'' and ''Literature/{{Discworld}}'' don't seem to count, even before they were republished with sombre covers to hide your shame.
[[/folder]]

[[folder:Live Action TV]]
* ''Series/StarTrekVoyager'' tried to do this. It ended up with {{Magical Native American}}s, a serious case of ShipTease that ended with Chakotay choosing another girl out of the blue, and using physics terms whose meaning the writers either didn't know or [[TheyJustDidntCare made up as they went along]].
* ''TrueBlood'' has successfully become the most popular thing on HBO, and has almost unanimous critical praise.
[[/folder]]

[[folder:Music]]
* White rappers attract only suburban wannabe gangsters...except {{Eminem}}.
* On a more traditional note, Gershwin seemed to have been hit hard with the hate from classical musicians. The majority of classical pianists pretty much refuse to play Gershwins Piano Concerto in F...because apparently it's too much jazz-influenced. Ironically, Ravel and Stravinsky absolutely loved Gershwin's music in their days.
[[/folder]]

[[folder:New Media]]
* The Internet itself. 1990s version: It's for [[TheInternetIsForPorn porn]], ''Franchise/StarTrek'', debates about [[UltimateShowdownOfUltimateDestiny the Empire taking on the Federation]], anime and [[RuleThirtyFour combinations of the foregoing]]. ThereAreNoGirlsOnTheInternet. 2000s version: [=MySpace=]! Napster! iTunes! [=BitTorrent=]! {{Facebook}}! There's still porn, but now teenage girls are sending it to their boyfriends.
[[/folder]]

[[folder:Radio]]
* Unsuccessful attempt: Political talk radio is a right-wing medium, right? Certainly RushLimbaugh, Sean Hannity, and Glenn Beck would have you think so. Meet...pretty much all of Air America. [[AnalogyBackfire Which failed to compete with Rush and co. and shut down.]]
** Incidentally, Limbaugh ''himself'' is an (successful) example, taking political-commentary-based radio out of the droning doldrums and into the controversial and popular format it is today.[[note]]The three above, along with fringe conservative Michael Savage, plus two NPR talk programs, are the second-thru-seventh most listened to radio shows (NPR taking the 4 & 5 spots), according to TheOtherWiki, Summer 2011, with only AmericanTop40 surpassing them.[[/note]] Granted, the revocation of The Fairness Doctrine made it possible, but there still had to be a leader [[FollowTheLeader for everyone to follow]].
[[/folder]]

[[folder:Video Games]]
* Video games are an interesting case, since there are so many ghettoes. First, the "games are for kids" ghetto. ''StreetFighter'' and ''MortalKombat'' broke out of that.
* [=RPGs=] were for D&D fans and anime nerds, until ''FinalFantasyVII'' came out, as {{Animesque}} as it was.
* Video games were for men and boys, until virtual pets and, a year later, ''Franchise/{{Pokemon}}''. Naturally, ''Pokémon'' attracted its own {{hatedom}}.
** ''Pokémon'' also fit for popularizing the RPG with children.
* Likewise with ''VideoGame/TheSims'', which has also been cited as a major influence in getting women into gaming.
* Building on the above two, the development of "casual games" and the RhythmGame genre, along with the ability to purchase games on cell phones and iPods, made gaming a co-ed activity.
* ''VideoGame/GoldenEye1997'' and ''VideoGame/{{Halo}}'' broke the FPS out of the domain of the PC enthusiast.
* ''VideoGame/WorldOfWarcraft'' brought the MMORPG into the cultural mainstream.
* The {{Wii}} series of games as well as Nintendo's other Touch Generations games saw the demographic for gaming broaden outside the 18-34 demographic (though it had long existed in younger demographics as well).
* You absolutely could not sell a normal 2D Platformer as a full retail title on the 7th generation consoles, until ''VideoGame/NewSuperMarioBrosWii''.
[[/folder]]

[[folder:Western Animation]]
* As the AnimationAgeGhetto page explains, WesternAnimation was once an all-ages affair as complementary works to major movies, and this held true in the first decades of TV; this is why ''TheFlintstones'' and ''TheJetsons'' aired in PrimeTime in their heyday. Then {{demographics}} emerged, animation studios largely became separate from movie studios, and the dark days of the Ghetto began. This lasted for [[TheSeventies two long]] [[TheEighties decades]] until ''TheSimpsons'' aired on {{FOX}}. Subsequent shows upped the ante, until you were sure you ''didn't'' want your kids to watch WesternAnimation, at least after sunset.
* Cartoons aimed at female audiences [[GirlShowGhetto have nothing to offer male viewers]]... unless Creator/LaurenFaust was [[WesternAnimation/ThePowerpuffGirls involved]] [[WesternAnimation/FostersHomeForImaginaryFriends in their]] [[WesternAnimation/MyLittlePonyFriendshipIsMagic production]].
* [[{{Nickelodeon}} Nicktoons]] were (somewhat fairly) stereotyped as superficial, [[AnimationAgeGhetto immature]], and [[CoveredInGunge slimy]]. Then came ''WesternAnimation/AvatarTheLastAirbender'' and ''WesternAnimation/TheLegendOfKorra''.
[[/folder]]
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