When a politician or other public figure has a message so important that he has to insert it into all his speeches, no matter how irrelevant to what they're supposed to be about.
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!!Examples:

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[[folder: Live Action TV ]]

* Creator/DavidLetterman has a recurring bit where he shows a clip from "the new UsefulNotes/OsamaBinLaden tape" where he talks about his Oscar picks, the SuperBowl, etc. He finishes, starts to lower the mic, then raises it again to say, "Oh, and Death to America."
* Charlie Brooker's ''Series/{{Newswipe}}'' - The time: February 2010, the man: David Cameron. The overriding compulsion: to use the phrase "Broken politics" at any and every opportunity. Even worse, this is a spin-off of his next favorite meme, "Broken Britain".
* Inevitably came up a few times on ''Series/TheWestWing'', such as in one episode where the Democrats were about to come out with their tax plan and Will, the new deputy communications director, was working with a staff of only four inexperienced interns to write tax policy into every measly statement the president or the White House was going to make in the coming days.
-->'''Toby:''' Read me what you've got for the swearing in of the ambassador.\\
'''Will:''' "Ambassador Stanis will help to build and sustain a new era of cooperation between the United States and Hungary, and let's please all remember that cutting capital gains taxes is a bad idea."\\
'''Toby:''' ...Okay, you're gonna polish that up?\\
'''Will:''' Yeah.

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[[folder: Film ]]

* Parodied in 'Film/LastActionHero''; Ah-nuld uses a mention of Hollywood to plug his restaurant, right after his wife told him not to. "It was a good opportunity."

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[[folder: Magazines ]]

* One issue of ''Magazine/{{MAD}}'' featured a comic strip depicting then-recent then-President George W. Bush as a superhero. His power was that as long as he kept saying "9/11!", he was invincible.

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[[folder: Newspaper Comics ]]

* A ''{{Doonesbury}}'' cartoon just before the 2004 election has GeorgeWBush's press secretary answer every single question with "9/11". The punch line:
-->"Uh, Scott, is 9-11 the answer to every question now?"\\
"Yes, it's 9-11, 24-7."\\
"Until when?"\\
"11-2." [Election day]

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[[folder: Web Original ]]

* ''TheOnion'' articles [[http://www.theonion.com/content/node/27684 "Bush on Economy: 'Saddam Must Be Overthrown'"]] and [[http://www.theonion.com/content/node/27599 "Bush on North Korea: 'We Must Invade Iraq'"]].

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[[folder: Western Animation ]]

* In the ''FamilyGuy'' episode "It Takes a Village Idiot, and I Married One," Brian advises Lois, in her campaign for mayor, to pander to undecided voters by giving them short, simple answers. She tests out a few phrases, and when she gets the most applause with "9/11 was bad," she decides to make "9/11" the answer to all remaining questions.

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[[folder: Real Life ]]

* Cato the Elder, ancient Roman senator, made a habit of inserting the phrase "Carthago delenda est" ("Carthage must be destroyed") or "Ceterum censeo Carthaginem esse delendam" ("Moreover, I am of the opinion that Carthage be destroyed") into all his speeches.
** Different accounts put it as "It is for these reasons that I am of the opinion that Carthage be destroyed", which he would say at the end of a speech. Those listening must have been pretty confused after hearing that Carthage should be destroyed for totally unrelated events.
*** But he got his wish, although he didn't live to see the end of the third Punic War - the outcome was never in doubt, so he probably died satisfied. And the war itself was provoked by Roman request. Carthage couldn't hurt a fly at the time, and had even proven herself to be a faithful ally of Rome's. The excuse they used for war was that Carthage was defending its southern borders from barbarian[[note]]Numidians, whom the Romans actively encouraged to harass the Carthaginians[[/note]] incursions...
* Polish politican [[http://en.wikipedia.org/wiki/Andrzej_Lepper Andrzej Lepper]], for some time, ended all his speeches with "[[http://en.wikipedia.org/wiki/Leszek_Balcerowicz Balcerowicz]] has to leave." (For [[http://en.wikipedia.org/wiki/Balcerowicz_Plan a reason]].)
* UsefulNotes/JoeBiden said of Rudy Giuliani that "all his sentences contain three things. A noun, a verb, and 9/11."

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