An oft-used stock phrase when it comes to merchandising or advertising, done to ensure the intended consumer that their product has evolved beyond its original form. How true such a bold statement actually is [[StatusQuoIsGod tends to be subject to personal opinion]].

This can also use other family members in place of "father." "Mother", "Grampa", or "Grandma" are the most common. Also appears as "isn't your father's."



[[folder: Advertising ]]

* Late 1980's: "This is not your father's Oldsmobile... This is the new generation of Olds."
* Brought up and, upon causing [[LiteralMinded a quickly overblown misunderstanding]], [[DiscussedTrope subsequently explained]] to no avail in an advert for Sonic's Spicy Super Crunch Chicken Strips.
-->'''Guy 1 (Peter Grosz):''' "These Spicy Super Crunch Chicken Strips are not your mom's chicken strips." \\
'''Guy 2 (T.J. Jagodowski):''' "No, they're my chicken strips." \\
'''Guy 1:''' "It's an expression. It means they're not, y'know, plain old chicken strips." \\
'''Guy 2:''' "You're calling my mom plain and old?"
* One online ad for Bud Light's series of "The Bud Light Party" commercials featuring Creator/SethRogen and Amy Schumer reads, "Not Your Founding Father's Party."


[[folder: Comic Book ]]

* Creator/DCComics' PunchClockHero team The Conglomorate once announced themselves with "This is not your father's [[Franchise/JusticeLeagueOfAmerica Justice League]]."
* The first issue of ''ComicBook/TransformersGeneration2'' proudly proclaimed, "This is not your father's Autobot." ... Which is strange, since as [[WebVideo/AtopTheFourthWall Linkara]] pointed out, the ''Transformers'' franchise began in 1984, while the comic came out less than ten years after, in 1993.


[[folder: Film ]]

* A TV spot for [[ContinuityReboot the new]] ''Film/StarTrek'' movie [[ advertised it with]] "Not your father's ''Star Trek''."
* Ads for ''WesternAnimation/{{Nine}}'' touted it as "not your little brother's cartoon."
* Film/RepoTheGeneticOpera has the TagLine "Not your parents' opera!"


[[folder: Live Action Television ]]

* ''Series/{{Farscape}}'' was often advertised with the slogan "This ain't your daddy's Sci-Fi."
* Creator/LewisBlack, during one of his "Back in Black" segments on ''Series/TheDailyShow'' ([[ this one entitled "Sexy Gaming"]]), has this to say about ''VideoGame/DeadOrAlive Xtreme Beach Volleyball''.
-->'''Lewis Black:''' "Now this is not your father's ''Dead or Alive Xtreme Beach Volleyball''. This one lets you choose which girl you get to be, which tiny bikini she gets to wear, and... uh, what's it matter after that?"


[[folder: Magazines ]]

* An early issue of ''Wizard'' magazine described Creator/{{DC|Comics}}'s ComicBook/AdamStrange as "Not your father's superhero. He's your ''grand''father's" -- due to the fact that the only time when he was especially popular was in the early [[UsefulNotes/TheSilverAgeOfComicBooks Silver Age]].


[[folder: Music ]]

* Music/MirandaLambert's "Mama's Broken Heart" is a play on this phrase: the narrator's mother is trying to convince her to have a more refined reaction, so "This ain't my mama's broken heart" means both "This is a new kind of broken heart" and "This is my tragedy so I'll choose how to deal with it."


[[folder: Networks ]]

* [[ This Ain't Your Daddy's LEGO]] - Creator/PeterCullen, ''Creator/{{Toonami}}'' Promo for ''WesternAnimation/{{BIONICLE}}: [[TheMovie Mask of Light]]''


[[folder: News Broadcast ]]

* ''The Pulse''
-->'''Shepard Smith:''' "This isn't your father's news magazine."


[[folder: Other ]]

* Clothing brand [[ Not Your Daughter's Jeans.]]
* There is a brand of root beer-flavored alcoholic soda called [[ Not Your Father's Root Beer]], which has now expanded to include Not Your Father's Ginger Ale, ... Vanilla Cream Ale, and ...[[BlandNameProduct Mountain Ale]], plus a line of Not Your Mom's Apple Pie, ... Iced Tea, and ... Strawberry Rhubarb alcoholic drinks.


[[folder: Web Comics ]]

* Included among the [[OverlyLongGag long list]] of ContentWarnings in ''Webcomic/BrawlInTheFamily'''s [[ "Nasty"]] strip is a notice that "This isn't your father's ''Webcomic/BrawlInTheFamily''."
-->'''Dad:''' "Say there, sport! This is one squeaky-clean comic!"


[[folder: Web Original ]]

* From Podcast/RiffTrax: [[Film/ReeferMadness "These aren't your daddy's drug dealers. They're your grandfather's!"]]
* From the Powerthirst commercial: "These aren't your dad's puns. These are energy puns! TURBO PUNS!"
* A Machinima video called [[ "Counter-Strike for Kids,"]] advertising a LighterAndSofter version of ''VideoGame/CounterStrike'', ends with an ad for "Counter-Strike: [[{{Gorn}} Extreme Gore Edition]]," described as "not your dad's kind of game."
* In ''WebVideo/AcquisitionsIncorporated: The "C" Team'', [[NeverMessWithGranny Badass Grandma]] Rosie Beestinger is usually introduced as "not your grandma's grandma." (Of course, given she's 120 years old, she just might ''be'' a grandma's grandma.)


[[folder: Western Animation ]]

* One episode of ''WesternAnimation/GIJoeRenegades'' has Flint remarking about the laser-based weaponry manufactured by M.A.R.S. Industries (which is slowly beginning to replace bullet-based guns as the weapon of choice on the frontlines), warning his men, "Watch the recoil! These are plasma-pulse rifles, not your daddy's [=M16s=]!"
* A variation with the marketing for ''WesternAnimation/{{Monsuno}}'': "What if your little brother's monster show grew up, and got really, really cool?" [[SnarkBait Sarcastic internet remarks ensued.]]