A basic goal for any TV show is to "win" its timeslot for the network by having the highest ratings, and thus the highest ad revenue. However, there are some battles [[CurbStompBattle you just can't win]]: "AppointmentTelevision" or "must-see TV" events such as [[BigGame sports championships]], {{Award Show}}s, and major premieres/finales are going to win their timeslots no matter what the other networks air.

In response, the other networks may [[KnowWhenToFoldEm not even try to compete for ratings]] and instead look for the least expensive way to fill that airtime. Often, this means reruns of a popular show, a movie marathon, or something else with extremely low production costs. Affiliated networks may actively seek out their ''worst'' programming to avoid interfering with the dominant program's ratings, or even direct viewers to the other channel rather than competing at all.

A variant is scheduling something special during such an event, often during a break in the action. For the SuperBowl, this often meant an alternative during the halftime break (although this practice has fell out of favor when the NFL began to make efforts to invite major musicians to play the halftime show rather than performance ensembles such as Up With People).

These are sometimes used to fill a FridayNightDeathSlot.
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!!Examples

* On SuperBowl Sunday, the cable channel Creator/AnimalPlanet schedules a program called the "Series/PuppyBowl" -- basically, extended footage of puppies playing in an enclosure resembling a football stadium, along with "play-by-play" commentary (for many years provided by an actual football announcer, Harry Kalas). From the second Puppy Bowl onwards, they had a kitten halftime show, 2013 introduced hedgehog cheerleaders, and 2014 featured guest spots from Franchise/TheMuppets (as a tie-in with the then-upcoming ''Film/MuppetsMostWanted''). Over the years, the Puppy Bowl has become popular enough to crawl out of No Hoper territory. While not coming close to competing with the Super Bowl's viewership, it's repeatedly broken Animal Planet's network records, with ratings increasing from 690K when it premiered in 2005 to 10 million in 2012. It's also gotten popular enough to have its own [[FollowTheLeader imitators]], such as the ''[[EverythingsCuterWithKittens Kitten]]'' [[EverythingsCuterWithKittens Bowl]] which airs on Hallmark Channel.
** Animal Planet also created an Olympic-themed spin-off of the Puppy Bowl, the Puppy Games, to run opposite the Olympics' opening and closing ceremonies.
** American broadcast networks used to attempt to compete with whoever had the contract for the current Super Bowl (most often airing a special against the halftime show. The practice was codified in 1992 when Fox (in)famously aired a live ''Series/InLivingColor'' special and managed to steal away at least 20 million viewers, prompting the NFL to bring in [[Music/MichaelJackson the big guns]] the following year), but now that they ''all'' air some form of NFL content, they don't even try. Fox sacrificed new episodes of ''Series/TilDeath'' to the 2010 Super Bowl. The show had no following by that point (at least, that wasn't in it for the trainwreck fascination) and the initial airing was only so that the producers could reach the syndication threshold.
** The No Hoper phenomenon was mentioned InUniverse in ''WesternAnimation/{{Futurama}}'', when Professor Farnsworth pays to have their commercial aired ''during'' the Super Bowl... just not on the channel that's ''showing'' it.
** Likewise, in ''WesternAnimation/KingOfTheHill'', the first episode with Luanne's Manger Babies puppets has her getting airtime on Channel 84... opposite the Super Bowl, which puts Hank (cast as God) in a tough spot.
** One radio station in Green Bay, Wisconsin took this trope UpToEleven: they were so convinced no one would listen during a Packers Super Bowl appearance that they chose DeadAir.
** Cable channels tend to run movies or [[MarathonRunning TV marathons]] opposite the Bowl. For instance, in 2015, almost every Viacom cable network (except for Creator/NickJr, which ran a ''WesternAnimation/PeppaPig'' marathon) did so with films in their archives: Creator/{{Nickelodeon}} showed their in-house film ''Rags'', and Creator/{{LOGO}} showed ''Film/TheRockyHorrorPictureShow''. On the series front, The Hub competed in 2013 with a [[WesternAnimation/StrawberryShortcake "Strawberry Bowl"]], and the digital subchannel Get TV countered the 2017 Bowl with a marathon of ''Series/TheLifeAndTimesOfGrizzlyAdams''.
** In 2012, the lead-out program for the Bowl was ''Series/{{Glee}}''. In Canada, while CTV has been the event's broadcaster for a while now, the broadcast rights to ''Glee'' were with Global (who, ironically, used to be the NFL's Canadian broadcaster) at the time. So Global [[http://www.hollywoodreporter.com/news/ctv-picks-flashpoint-coveted-post-75487 put together]] a "[[JustForPun Sue-Per]] Bowl Sunday" marathon of previous ''Glee'' episodes (along with ''Glee''-themed episodes of ''WesternAnimation/TheSimpsons'' and ''[[Series/TheOfficeUS The Office]]'') before the new episode, "[[Recap/GleeS2E11TheSueSylvesterShuffle The Sue Sylvester Shuffle]]". (CTV went with a new episode of their in-house production ''Series/{{Flashpoint}}'' as their lead-out program.)
** NFL Network itself runs a static screen with a live scoreboard and stat displays -- either meant as a subtle hint for viewers to change the channel and come back after the game itself is over (where their practically endless coverage of the aftermath begins), or to keep open on a second screen next to it. NFL Network used to do something similar during the regular season (''[=NFL GameDay Scoreboard=]'', rotating between the different games and radio feeds), until they replaced it with the live news and analysis program ''NFL [=GameDay=] Live''.
* When the famous ''Series/{{Dallas}}'' "Who Shot J.R.?" episode was first broadcast, NBC officials joked that opposite it they would just run a card reading, "We're watching it too."
* When Johnny Carson aired his final episode as host of ''Series/TheTonightShow'', Creator/ComedyCentral aired a 90-minute live feed of a bottle of Tabasco sauce in an empty talk show set. [=McIlheney's=] Tabasco Sauce was the only advertiser crazy enough to sponsor the channel's Dadaist tribute to a legendary comedian.
* During the GrandFinale episode of ''Series/{{Seinfeld}}'', Creator/{{MTV}} interrupted programming whenever Creator/{{NBC}} went to commercial, and showed a clip from their then-upcoming AnimatedAnthology ''Cartoon Sushi''. The host claimed they were timing their broadcast by looking out the window of the studio, and watching the giant TV in Times Square.
** During that episode, TV Land ran a card encouraging its viewers to turn to ''Seinfeld''. The same was done for ''Series/EverybodyLovesRaymond''... two extremely successful comedies that TV Land expected to syndicate the nostalgic dickens out of in future years.
** In Australia, ''Seinfeld'' was run on two channels--one showed new episodes, one reruns--at about the same time. When the finale was shown on the first channel, the second showed only a black screen.
** On a related note, after MTV aired pilots of it as halftime counterprogramming, ''Series/CelebrityDeathmatch'' aired its series premiere on the same night (fittingly, the main event of said episode was Creator/TimAllen versus Creator/JerrySeinfeld).
* In many local markets it was for many years assumed that either ''[[Series/TheOprahWinfreyShow Oprah]]'' or ''Series/JudgeJudy'' would win the 4pm weekday timeslot, so the other stations aired programs (like local news, sitcom reruns, or talk shows) with low ratings expectations but some hope of maintaining viewer momentum.
* The US version of ''Series/WhoseLineIsItAnyway'' [[TropesAreNotBad actually benefited from low ratings expectations for its timeslot]]. Creator/{{ABC}} aired it Thursdays at 8:00 (7:00 Central), opposite ''Series/{{Friends}}'' on NBC and ''Series/{{Survivor}}'' on CBS. ABC knew ''Whose Line'' was cheap to produce and had a dedicated fanbase that would produce ''consistent'' ratings, and the show lasted longer there than it would have in a timeslot with higher overall expectations.
* During the series finale of ''Series/{{Friends}}'', TV Land aired counter-programming that consisted of... a group of young people watching the series finale of ''Friends''.
* For the last few years, every MTV network (including Creator/VH1 and digital channels such as MTV Hits and [=VH1=] Classic) [[MyFriendsAndZoidberg and CMT]]) has switched to a black screen directing viewers to MTV during both the ''Video Music Awards'' and the ''MTV Movie Awards''. The same networks used to air their lousiest programming during the former awards show, like ABC's [[AdoredByTheNetwork run-into-the-ground]] TV movie ''The Jacksons: An American Dream''. One year, [=MTV2=] showed a split-screen simulcast of the VMA's, with the official MTV feed in one corner and three other "behind-the-scenes" cameras in the other boxes.
* Creator/{{Nickelodeon}} now also has their sister networks (and fellow Viacom channels TV Land and CMT) carry the ''Kids's Choice Awards'' in a simulcast to make sure that a rerun of ''Series/OneOnOne'' or ''Series/EverybodyLovesRaymond'' doesn't cost them a thousandth of a ratings point.
* The ''[[BeautyContest Miss Venezuela]]'' gala is the Venezuelan equivalent of the SuperBowl, and attracts a broad audience; the other channels know this, and either keep their usual schedule or play movies of the national and/or controversial variety. One year, the cast of a popular late show decided that the best way to compete would be simulcasting and {{MST}}ing the beauty contest to turn it into a DrinkingGame. Some parts of the simulcast got higher ratings than the original contest.
* The Mexican soccer finals, as well as some derby matches such as Chivas vs. América, are often broadcast against old movies as Mexico's other TV channels don't bother to compete.
* ''Series/DoctorWho'':
** The series 4 finale [[Recap/DoctorWhoS30E13JourneysEnd "Journey's End"]] was hyped weeks before it was aired, with the excitement level growing exponentially. It had an expected viewership of 10 million, so Creator/TheBBC's rival Creator/{{ITV}} showed ''Film/KindergartenCop'' against it.
** ITV did actually put some effort into competing against ''Doctor Who'' in the show's first relaunched season in 2005. ''Ant & Dec's Saturday Night Takeaway'' aired against the first four episodes of the revival, and while it didn't beat ''Doctor Who'', it still performed pretty well in the ratings, all things considered. ITV's next effort ''Celebrity Wrestling'' got utterly ripped to shreds in the ratings, though, and became a national joke within days. ITV subsequently realised that shows like ''Saturday Night Takeaway'' were best saved for when the BBC themselves were broadcasting No Hoper Repeats, and since then have mostly aired old films and clip shows against ''Doctor Who''.
** Ironically, ''Doctor Who'' was ''itself'' an example of this trope when it was broadcast against ITV's ''Series/CoronationStreet'' from 1987-1989.
* During the 2008 Olympics, [=Fox8=] (an Australian cable TV channel) aired almost non-stop ''WesternAnimation/TheSimpsons, WesternAnimation/FamilyGuy, WesternAnimation/KingOfTheHill, WesternAnimation/{{Futurama}}'' and ''WesternAnimation/AmericanDad'' episodes. It almost worked, until they ran out of ''WesternAnimation/AmericanDad'' episodes so they had to run repeats of the NoHoperRepeat during the extended NoHoperRepeat.
** During the 2004 Olympics, they just showed ''Simpsons'' episodes during the day. That's right, at least ''six hours'' of ''Simpsons'' episodes a ''day''.
* The terrorist attacks of 9/11 and TheWarOnTerror are a spectacular example. Any channel with even a tangential relationship to news reporting was airing non-stop updates, while other networks aired the most anodyne canned material they could find (partially out of respect and partially because they knew no one was watching - including them), and some just stopped broadcast altogether. Thankfully, such programming provided an opportunity to escape from the HeroicBSOD for a few minutes, if needed. Very little original programming aired on any network for at least a week. Sites like the [[http://archive.org/details/911/day/20010912#/ Understanding 9/11]] repository from the Internet Archive show how much the different networks' coverage converged immediately after the attacks. (Website/TheOnion [[https://web.archive.org/web/20100325205520/http://www.theonion.com/issue/3734/ also not only provided a spot-on "On TV Tonight"...]], but parodied this trope in a piece about the new "[[http://www.theonion.com/articles/network-programming-dominated-by-surreality-tv,3293/ surreality TV]]" genre spawned in the wake of the attack.)
** On the day of the attacks, Creator/{{MTV}} and its sister station Creator/VH1 did a national simulcast of coverage from UsefulNotes/NewYorkCity's Viacom-owned [[Creator/{{CBS}} WCBS-TV]], the only major English-language station still broadcasting in the City (they had a backup tower on the Empire State Building, unlike the other stations). For the following week, MTV aired a nonstop music video loop, consisting entirely of Music/DestinysChild's "Emotion", Music/NellyFurtado's "I'm Like a Bird", and Music/{{U2}}'s "Stuck in a Moment You Can't Get Out Of".
** Like MTV, Creator/{{BET}} initially simulcast coverage from CBS, then switched to blocks of music videos interspersed with periodic updates from BET's own news division.
** Creator/DiscoveryChannel pulled a variety of documentaries out of their archives and aired them one after the other for the week after the tragedy.
** One of the few bits of original programming that did air in the week following the tragedy was, of all things, ProfessionalWrestling: in a widely criticized move, [[Wrestling/{{WWE}} the WWF]] held a special live edition of ''[[Wrestling/WWESmackDown SmackDown!]]'' just two days after 9/11 that featured matches put on just to entertain the fans (no storylines were advanced). Wrestling/VinceMcMahon came out at the top of the show to beam with pride that it was the first such large gathering since the attacks, and painted it as a defiant statement against fear of terrorism. Incidentally, the reason that ''[=SmackDown!=]'' was a "special live edition" was that the show was originally scheduled to tape on Tuesday... September 11. That event, naturally, got cancelled.
** HGTV and Crestor/FoodNetwork left the air completely, showing only still screens for two days, knowing that nobody was in the mood to be instructed on anything. In Food's case, it was because it was located in lower Manhattan where a mandatory evacuation occurred, and presumably running cooking shows was a very low priority for anyone.
** Some Creator/{{PBS}} stations aired kids' programming (including several rarely-aired and/or long-cancelled shows such as ''Series/TotsTV'', ''WesternAnimation/TheodoreTugboat'', ''Series/TheNoddyShop'' and ''WesternAnimation/AdventuresFromTheBookOfVirtues'') almost all day during the two weeks after the tragedy so that children would have '''something''' to watch besides news on the regular networks. Cable networks such as Creator/DisneyChannel, Creator/{{Nickelodeon}} and Creator/CartoonNetwork, as well as UPN's Disney One Too block, presumably followed their example.
** For the first several hours after the attacks Creator/{{ESPN}} ran coverage from ABC News. After much soul-searching in Bristol about whether to air ''Series/SportsCenter'', the network decided to go forward with an episode that merely informed viewers of the sports events that had been cancelled or otherwise affected by the day's grim events. Had the decision gone the other way, it would have been the only day in the network's history without at least one airing of ''[=SportsCenter=]''.
** The Latin Grammys were to broadcast that evening on CBS from Los Angeles. The ceremony never took place and the awards were given out at a news conference over a month and a half later. Other new programming was delayed for a bit out of respect, including the premiere of ''Emeril'', prompting [[BlackComedy jokes that the terrorists were saving viewers from watching the unremarkable sitcom]]. The Emmys (which were to broadcast just a few days later) were also affected, however unlike the Latin Grammys it was simply delayed to October, then delayed ''again'' when the War on Terror really started to sizzle. The ceremony would eventually take place in November - just in time for {{sweeps}}.
** In Canada, almost every major basic cable station ran news reports about the tragedy - except for youth programming channels, which continued airing repeats of their early morning shows (i.e. stuff for the little ones rather than the {{KidCom}}s and {{Teen Drama}}s normally seen later in the day), and public access stations, almost all of which went to a static image saying that programming was suspended.
** ''Series/SaturdayNightLive''[='=]s first episode after the attack opened with [[BigDamnHeroes New York Firemen]] on stage with mayor Rudolph Giuliani giving the audience permission to laugh.
** Subverted by ''WebVideo/TheFundayPawpetShow'', which usually runs on Sunday nights. The cast of the (Internet-based) show quickly gathered together that Tuesday night and did a live broadcast discussing the incident and calming people down. Both out of respect and the fact that it wasn't a 'show' per se, it was not recorded by the creators. The only known recording was viewer-made.
* Parodied on ''[[Series/LateNight Late Night With Conan O'Brien]]''; when the Winter Olympics in Nagano were on Creator/{{CBS}} against his show, Conan decided that they could do pretty much anything they wanted "[[https://www.youtube.com/watch?v=qsSvQc9TqRs because nobody's watching]]". Antics ensued, such as Conan and Andy smoking cigarettes, Conan revealing that he wore a Music/{{Hanson}} t-shirt under his shirt and tie and confessing [[TakeThat his hatred for]] [[MediumAwareness the NBC logo in]] [[CommercialPopUp the corner of the screen]] by spraying it with [[StealthPun bug spray]], Max Weinberg confessing that he murdered Music/BruceSpringsteen's drummer (and other people he didn't like), and [[Series/{{Today}} Al Roker]] stopping by to confess that he had no interest in being a weatherman, and thought the job would lead to an acting career.
* During the fifteenth series of ''Series/TopGear'', the trio knew that one of their episodes was going to go out against UsefulNotes/TheWorldCup Final on both BBC and ITV. Figuring no-one would be watching, they didn't put much effort into the episode, which didn't even include a Power Lap, although it did contain two Star-in-a-Reasonably-Priced-Car records being broken: Rubens Barrichello on the F1 leaderboard, and [[Film/HarryPotter Rupert Grint]] in the Cee'd (and breaking the Liana and Lacetti records before it). The following week, Jeremy Clarkson admitted even he didn't watch that episode, as he was ''in Johannesburg at the final'' at the time. A similar thing happened again when they realized they were in a losing fight against ''BBC Sports Personality Of The Year''.
* In Australia, immediately after an election is called, the leaders of the major parties are obliged to take part in a televised debate. Unfortunately, due to bad planning, the 2010 debate ran on the same night as the finale of ''[=MasterChef=]'', the most watched programme in Australian TV history. Eventually, everyone decided to hold the debate before the ''[=MasterChef=]'' finale so people could watch both.[[note]]Not that anyone watched the debate anyway, but it's the thought that counts.[[/note]]
* This was attempted in reverse by the UsefulNotes/GeorgeHWBush campaign during the 1988 US presidential election. Fearing a poor debate performance against Michael Dukakis, the Bush campaign agreed to two televised debates--one to be scheduled against the Olympics and the other against baseball's National League Championship Series. The broadcast networks foiled this plan by quickly accommodating the debates in their schedules. NBC suspended their Olympic programming for an hour and a half, while ABC scheduled a late start for the baseball game, which was being played at Dodgers Stadium on the West Coast.
* Similarly, when it became apparent that UsefulNotes/BarackObama's first State of the Union address would conflict with ''Series/{{Lost}}'''s sixth season premiere, ''the president'' rescheduled. He reshuffled to accommodate the TV schedule again in September 2011 for a speech to Congress that had already been rescheduled once to appease the GOP (it had originally been set for the night of a Republican primary debate), which was shuffled again to an earlier time to avoid competing with the Saints/Packers season kickoff game. Needless to say, in Wisconsin and Louisiana? You didn't see that speech on NBC at all.
* NBC used TheMonkees special ''33 1/3 Revolutions Per Monkee'' as this, scheduling it against the 1969 Academy Awards.
* For Election Day 2004, Cartoon Network repeated ''one episode'' of ''WesternAnimation/HarveyBirdmanAttorneyAtLaw''. It was a thematically relevant Quick Draw [=McGraw=] episode, where Phil Ken Sebben runs for President thanks to support from The Guitar Lobby, but it was all they aired. [[OverlyLongGag All. Day. Long.]]
* British soap operas ''Series/EastEnders'' and ''Series/CoronationStreet'' used to battle it out in the ratings, but now none of the soaps from the main three terrestrial channels run simultaneously. In fact, you can watch ''Series/{{Hollyoaks}}'', ''Series/{{Emmerdale}}'', ''Coronation Street'', and then ''[=EastEnders=]'' one after another.
* For the last few years, every time [[UsefulNotes/AssociationFootball football]] matches are broadcast, German network Pro 7 has put on a comedy marathon (''WesternAnimation/TheSimpsons'', ''Series/TwoAndAHalfMen'', ''Series/HowIMetYourMother'', ''Series/TheBigBangTheory'', etc. depending on the current day of the week).
* Creator/TheBBC has played this along with a TakeThat, going up against the ''Series/BigBrother'' finale with an episode of ''Judge John Deed'' that utterly annihilates reality TV.
* Variant: Brazilian channel Record, which is owned by a [[http://en.wikipedia.org/wiki/IURD massive church]], did not get the 2014 UsefulNotes/{{FIFA World Cup}} broadcast rights. Instead, they aired religious movies/miniseries, and the channel president/church leader requested a "TV fasting" from his followers during the Cup; the church tried to cover up by saying the cause of such an attitude was a new temple instead of TV ratings, but it was obvious why.
* For a period, Creator/{{CTV}} counter-programmed ''Series/HockeyNightInCanada'' on Saturday evenings with a marathon of ''Series/TheBigBangTheory'' reruns (as if [[AdoredByTheNetwork it doesn't get run enough by CTV and its sister networks to begin with]]) that it was dubbed ''Big Bang Night in Canada''.
* For several years, the ''Series/AmericanIdol'' finale was a one-episode wrecking crew guaranteed to wipe out any competitor that dared to face it.
** After years of being on Sunday for such a reason, CBS decided that diminishing ratings for Idol finally made it safe to put the season finale of ''Series/{{Survivor}}'' (resuming with Cagayan) on a weekday.
* On the UK Polling Day 2015, E4 [[http://www.mirror.co.uk/tv/tv-news/election-2015-e4-been-turned-5649833 broadcast 12 hours of an overweight man in an ill-fitting tshirt sitting in a white room swinging around on his chair to muzak, playing the pan-pipes badly and occasionally just reading a book]] in order to encourage young people to go out and vote.
* Just prior to the final episode of ''Series/TheLateShowWithDavidLetterman'' (which aired on May 20, 2015 on Creator/{{CBS}}), Creator/ConanOBrien told the audience some fond memories about Letterman's help during his early career, then [[http://teamcoco.com/video/goodbye-dave advised the people watching]] [[Series/{{Conan}} his show]] at home during the opening monologue to switch over and watch the episode instead of his; this was an easy call as the shows only overlap by 25 minutes.
* Golf Channel tends to broadcast golf-related movies such as ''Film/TinCup'', ''Film/TheLegendOfBaggerVance'' and ''The Greatest Game Ever Played'', or in some cases, a marathon of ''Feherty'', when another channel is broadcasting coverage of a major tournament ''and'' there is no other event in a different tour going on.
* On a related note, the PGA Tour sometimes runs a No-Hoper ''Tournament'', officially known as an "alternate event", against selected limited-field or major events, such as World Golf Championships events or majors, including the Sanderson Farms Championship (which currently counters the HSBC Champions, but has also countered the Masters and The Open in the past), the Puerto Rico Open, the Barracuda Championship (formerly the Reno–Tahoe Open, against the WGC-Bridgestone Invitational), and the Barbasol Championship (held against the Open Championship). As the field is weaker, these events award fewer points for the World Golf Ranking and [=FedEx Cup=], and winners do not receive an invite to The Masters. [[TropesAreNotBad However]], players can still earn a two-year membership on the PGA Tour and an invite to the PGA Championship if they win, which is somewhat easier [[ADayInTheLimelight when all the top players are a little occupied]]. In 2016, the Barracuda Championship retroactively granted top-5 finishers an invite to the Open after the Greenbrier Championship was flooded out.
* In [[http://www.satirewire.com/content1/?p=951 this]] [=SatireWire=] story, everyone is too busy watching the 2000 election recount to notice a reunion of Music/TheBeatles ([[BackFromTheDead including]] Music/JohnLennon), [[UsefulNotes/ArabIsraeliConflict Israel and Palestine]] declaring peace, an a-bomb levelling {{UsefulNotes/China}}, Microsoft taking over the internet, or UsefulNotes/{{Jesus}} returning.
* When the Creator/{{Nickelodeon}} family of networks have their [[https://en.wikipedia.org/wiki/Worldwide_Day_of_Play Worldwide Day of Play]], they tend to suspend programming for a few hours so kids can "get up, go outside and play". Therefore, other kids' networks will air programming to entertain those who don't feel like going outside but want to watch ''something'' besides a static screen on any of the Nick channels, making Nick's tactic a bit useless, for at least a few hours. Take 2016 for instance:
** Cartoon Network showed an all-day ''WesternAnimation/TeenTitansGo'' marathon (keep in mind, they do this ''[[CreatorsPet a lot]]'', using any excuse).
** Creator/DisneyChannel ran marathons for ''WesternAnimation/TheZhuZhus'' and ''WesternAnimation/ElenaOfAvalor''.
** Creator/DiscoveryFamily showed a new episode of ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' and a ''Series/CakeBoss'' special.
** Creator/DisneyXD showed a ''WesternAnimation/GravityFalls'' marathon.
** Disney Junior showed 1-hour specials based on their shows as well as the film ''Disney/LiloAndStitch''.
** [[Creator/{{Sprout}} PBS Kids Sprout]] showed a marathon of ''The Doozers'' (a spinoff of ''Series/FraggleRock'').
** Boomerang showed a ''WesternAnimation/TomAndJerry'' marathon.
** [[Creator/{{TBN}} Smile of a Child]] showed the ''WesternAnimation/VeggieTales'' special "If I Sang A Silly Song" along with "[=LarryBoy=] and the Bad Apple". The former is shown a lot on Smile of a Child whenever there's a high-profile event on another channel.
* Disney Channel broadcast an airing of ''Film/HighSchoolMusical'' opposite Creator/{{Fox}}'s [[Film/TheRockyHorrorPictureShowLetsDoTheTimeWarpAgain remake]] of ''Film/TheRockyHorrorPictureShow''. This choice may have been an intentional joke on Disney's part, since Kenny Ortega was in both.
* NBC breaks out "Vintage" ''Series/SaturdayNightLive'' when they have ''absolutely nothing else'' to stick in the 10PM Saturday night slot or, for instance, against the World Series. These tend to be recent if planned - but if NBC's own intended sporting event is cancelled they break out the original-cast episodes from TheSeventies.
* When the final episode of ''Series/TheCosbyShow'' premiered, Fox countered it with an hourlong "Bart Bonanza" of two fan-favorite ''WesternAnimation/TheSimpsons'' episodes, [[Recap/TheSimpsonsS2E21ThreeMenAndAComicBook "Three Men and a Comic Book"]] and [[Recap/TheSimpsonsS3E13RadioBart "Radio Bart"]]. It ended with a short animation that has (despite never being shown again, even on the DVD's) proven to be HilariousInHindsight regarding the subsequent SeasonalRot of ''The Simpsons''.
* On the day of the first half of ''Series/TheVoice''[='=]s eleventh season finale, all of Turner's channels decided to show different marathons to compete against it:
** TBS showed a marathon of Seth [=McFarlane=]'s animated shows, which started at 2:00PM as opposed to their usual 5:00PM timeslot on Mondays.
** TNT showed ''Film/TheWizardOfOz'' three times in a row.
** Cartoon Network once again showed a ''WesternAnimation/TeenTitansGo'' marathon.
** Boomerang showed a marathon of ''Franchise/ScoobyDoo'' films.
* This often happens during presidential inaugurations as well. For viewers not interested in watching it, the other channels will often show marathons or movies ([[TakeAThirdOption or both]]). This mostly happens on children's channels, but sometimes networks of other genres do it as well. Case in point: During Donald Trump's inauguration, TBS aired a ''WesternAnimation/FamilyGuy'' marathon, and Food Network aired a marathon of ''Cake Wars''.
** Creator/ComedyCentral, on the other hand, went down the AcceptableTargets[=/=]TakeThat route and broadcast an all-day ''WesternAnimation/SouthPark'' season 20 marathon, given that the main story arc of the season involves Mr. Garrison being an {{Expy}} of Trump and being elected president. Meanwhile in Canada, Creator/TheComedyNetwork broadcast the [[Main/TheRoast Comedy Central Roast]] of Trump on a loop all day (which, itself, contains a few moments that are HilariousInHindsight).
* Another excuse to show marathons or movies on television is the annual ''[[Series/The700Club 700 Club]]'' telethon, which preempts programming on all Creator/{{TBN}}-owned networks (except Smile of a Child) and Creator/{{Freeform}}[[note]]This is not as much a case of MyFriendsAndZoidberg as you would believe: the channel was founded by Pat Robertson, the creator of ''700 Club'', and it's still contracted to show it despite its change in format, and still has to clear programming space for one day in January for the telethon[[/note]]. To entertain the viewers who otherwise would not be interested in the telethon (especially Freeform viewers, as the marathon takes over the Sunday movie marathon's timeslot), other channels will play marathons of their shows to compete with them, usually aimed at Freeform's teen demographic. Here's what happened in 2017:
** Cartoon Network showed a ''WesternAnimation/StevenUniverse'' marathon.
** Disney Channel showed a marathon of ''Series/{{Bizaardvark}}'', followed by four episodes of ''Series/HannahMontana'' in the evening.
** Nickelodeon showed a marathon of ''WesternAnimation/TheLoudHouse''.
** Disney XD had two marathons: ''Anime/YoKaiWatch'' in the morning, and ''Series/KirbyBuckets'' in the afternoon.
** TBS made up for the loss of Freeform's Sunday movies and showed ''Film/TheBreakfastClub'' and ''Film/HallPass'', two comedies popular with teenagers that are rarely screened on the network.
** Disney Junior showed ''Disney/{{Frozen}}'' twice, along with the Northern Lights special.
** Starz Kids played virtually the entire Creator/{{Pixar}} library, skipping over any sequels or prequels.
** Discovery Family showed marathons of ''Series/HorribleHistories'' and ''Series/CakeBoss''.
* President's Day 2017 had a unique example of No Hoper. While almost every kids/youth network had a marathon of some sort[[note]]the exception being Creator/DiscoveryFamily, who instead extended the hours of their morning block for one day only[[/note]], the biggest event to come out of any of them was [[MilestoneCelebration the 200th episode]] of ''WesternAnimation/SpongeBobSquarePants''. Meanwhile, on most of the other networks...
** Cartoon Network followed their ''WesternAnimation/TeenTitansGo Friday Party'' schedule format - basically, eight hours of ''TTG'', with the rest of the time devoted to new episodes of Cartoon Network's current shows, including the premiere of the animated series based on ''WesternAnimation/CloudyWithAChanceOfMeatballs''.
** Disney Channel showed a hodgepodge of live-action [[FilmOfTheBook films based on books]], mostly in-house productions.
** Sprout showed a marathon of ''WesternAnimation/TheBraveLittleToaster'' trilogy on a loop.
** Disney Junior marathoned ''WesternAnimation/MickeyMouseClubhouse'' and ''Mickey And The Roadster Racers''.
** Nick Jr. showed a marathon of ''WesternAnimation/MaxAndRuby''.
** Disney XD showed a marathon of ''WesternAnimation/GravityFalls''.
** Boomerang showed a marathon of ''WesternAnimation/ScoobyDooMysteryIncorporated'', along with the films ''WesternAnimation/ScoobyDooAndTheAlienInvaders'' and ''WesternAnimation/ScoobyDooAndTheGhoulSchool''.
** Smile of a Child (now simply going by "Smile" as part of a network revamp) began their day with six episodes of ''Auto B. Good'', then showed all eight ''WesternAnimation/VeggieTales'' "[=LarryBoy=]" episodes, capping it off with the ''If I Sang A Silly Song'' special.
* {{Defied|Trope}} with HBO. Since their Sunday night lineup as of February 2017 (''Series/BigLittleLies'', ''Series/{{Girls}}'' and ''Crashing'') conflicts with the Oscars, they made the newest episodes of each series available on their streaming services two days early, so fans wouldn't have to flip back and forth between them.
* Borderline example: When NBC premiered ''WesternAnimation/DespicableMe2'', ABC aired ''WesternAnimation/OverTheHedge'' on the same night, at the same time.
* During the Nickelodeon premiere of ''WesternAnimation/TheSpongeBobMovieSpongeOutOfWater'', many kids' networks showed other things to compete against it:
** Disney Channel showed the ''Series/StuckInTheMiddle'' special ''Stuck In The Waterpark''.
** Disney Junior showed ''Disney/SnowWhiteAndTheSevenDwarves''.
** Nick Jr. showed a marathon of ''WesternAnimation/ShimmerAndShine'', and premiered the show ''Sunny Day''.
** Cartoon Network showed another ''Teen Titans Go'' marathon to premiere a new episode.
** Sprout showed ''Disney/TheEmperorsNewGroove''.
** Creator/PBSKids showed ''Series/OddSquad Saves The World''.
** Disney XD showed a marathon of ''WesternAnimation/MiloMurphysLaw''.
* Kevin O'Keefe of [[https://mic.com/articles/181507/what-happened-to-all-the-good-new-summer-tv#.vj7CnKzNz Mic.com]] posits that one of the reasons (among many) that, in 2017, many shows that normally premiered in the summer instead delayed their premiers to the fall is because of this trope. ''Series/GameOfThrones'' season 7 finished airing in August instead of June as usual, meaning that the whole summer was dominated by ''Game of Thrones'' coverage. This would mean that many critically acclaimed but less ubiquitous shows that normally do relatively well ratings-wise would likely be overshadowed by ''Game of Thrones''.
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