Now that the age of internet is upon us, and cable and satellite have made TV a 24 hour active paradigm, viewers, readers and surfers don't necessarily sit around stuck to one location once they've finished consuming their medium of choice.

Television shows have a finite number of episodes, and when they're out, many channels either fill up the slot with new content, filler, or just play the same episodes over and over again until the new season is ready. When a book is done, there's usually a year or more until the next installment. Web content updates depending on the style of the page.

To drum up excitement and anticipation for the release of new material, popular media will have a NewContentCountdownClock which sits (not at all unobtrusively) in the corner of the screen counting down the hours and minutes until the most anticipated new material.

Particularly {{egregious}} cases (at least in the case of TV) will have the clock fixed in place so that it's even present in the corner of the screen ''during the commercial breaks''.

May often appear -- on [=TV=] at least -- at the end of a Theme Week or Marathon.

SisterTrope to the blurb in the corner that proclaims "new episode!"
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!!Examples:
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[[folder: Websites ]]

* Mugglenet has done one for each of the ''Literature/HarryPotter'' books after the fourth, and all of the movies.
* [[http://bulbapedia.bulbagarden.net/wiki/Main_Page Bulbapedia]] has had one of these for the Japanese and English-language releases of every major ''{{Pokemon}}'' game.
* [=TFWiki.net=] has done this for ''Film/{{Transformers}}: Revenge of the Fallen'' and ''Dark of the Moon''.
* [=ZeldaWiki=] did this for ''TheLegendOfZeldaSkywardSword'', with separate countdowns for Europe, America, and Australia.
* Website/EquestriaDaily has them for season and episode premieres.

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[[folder: Film ]]

* ''{{Film/Armageddon}}'' advertised itself with a series of large billboards with a countdown clock to the release date.

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[[folder: Live Action TV ]]

* Creator/{{ABC}} did it for ''[[{{V-2009}} V]]'' when it returned from its hiatus, and also pissed off ''Series/{{Lost}}'' fans by showing the clock during their show.
* {{TNT}} did this with ''Series/{{Leverage}}''.
* [=USA=] had one for ''Series/BurnNotice''. And every new show that's premiered since.
* DisneyChannel did it for the ''HighSchoolMusical'' movies.
** And for a lot of other things too: new movies, big premieres or events or even just for theme blocks. What makes it particularly annoying is that the countdown timer will be ''HUGE'' blocking out significant portions of whatever program is actually on, especially and frequently actors' faces.
* A station in Milwaukee counted down the minutes to the SuperBowl during their newscasts when the Packers were in Super Bowl XLV... from the moment they won the NFC Championship. [[LogicalExtreme That's 336 hours of countdown time]].
* ''Series/TheColbertReport'' website used to do this, with the implication that viewers [[LampshadeHanging should be literally counting down the seconds until their next chance to see wonderful, wonderful Stephen Colbert]].
* NBC did it for the ''Series/{{Heroes}}'' Season 3 premiere during a live hour-long preview of the new season.
* AMC Runs one every Sunday to the latest episode of ''Series/TheWalkingDead''.
* BBC America has done countdown clocks for:
** ''TopGear'''s new season.
** ''Series/DoctorWho'''s new seasons.
* CNN and MSNBC always do a countdown for a big presidential speech; every news channel will also count down to a "polls close" time (or in other terms, for CurbstompBattle votes, the time they declare a winner) for an election.
* ABC NEWS had one counting down to the Royal Wedding of William and Kate.
* At the end of the preceding episode of ''Series/StargateSG1'', SkyOne did this for the premiere of ''Series/StargateAtlantis''. Since they forewent an ad break between the two, and the countdown only occurred over the end credits, nobody minded too much.
* As part of the hype surrounding the 2003 invasion of Iraq, MSNBC put up a clock counting down to the deadline for Saddam Hussein's surrender. ''TheDailyShow'' added sound effects from ''TwentyFour'' and a graphic of Jon Stewart's dismayed reaction to the timer.

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[[folder: Music ]]

* TaylorSwift ''tweeted'' one in the runup to her album ''Red''. First it was daily tweets at the 10-day mark (with an Instagram of the relevant number of something or other- six flowers, perhaps, or seven band members' feet), and then she started making or retweeting hourly updates with one day to go.

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[[folder: Western Animation ]]

* ComedyCentral had one when ''WesternAnimation/{{Futurama}}'' was {{Uncancelled}}.
* The Mantis-Eye Experiment, a noted fansite of ''WesternAnimation/TheVentureBrothers'', featured a countdown clock to the first episode of Season 3 once the schedule was announced.
* Creator/CartoonNetwork has done it for
** ''WesternAnimation/Ben10AlienForce''
** ''TheCloneWars''
** ''TheCloneWars: Secrets Revealed''
** the premiere of ''TheLooneyTunesShow'' on screen for the season premiere of ''WesternAnimation/ScoobyDooMysteryInc''.
** the premiere of ''Firebreather''.
** Both [[WesternAnimation/AdventureTime Fionna and Cake]] specials.
** The WesternAnimation/''TotalDrama'' ''World Tour'' premiere and finale. The final five seconds of the countdown even continued after the show.
** The premiere of WesternAnimation/UncleGrandpa.
** The 2014 ''[[WesternAnimation/ThePowerpuffGirls Powerpuff Girls]]'' special.
** Generally with a massive counter taking up a quarter of the screen. Who wanted to see that other show, anyway...
* {{Nickelodeon}} has done it for
** The long-awaited final season of ''WesternAnimation/AvatarTheLastAirbender'' (at least in [=US=] markets ...the episodes had aired and the [=DVDs=] gone onsale elsewhere).
* Nicktoons has done it for the anticipated first episode of ''Manga/DragonBall Z Kai''.
** Nicktoons flashed an occasional one to remind viewers of the new MerchandiseDriven ''Zevo-3'' series in the days leading up to its October 2010 premiere.
* The now-defunct [=WBKids=] did the website variation for the premiere of ''[[WesternAnimation/LoonaticsUnleashed Loonatics]]''.
* TheHub counts down the premiere of every new episode of ''WesternAnimation/TransformersPrime''.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' has [[http://www.ponycountdown.com/ this webpage]].
* ''GreenLanternTheAnimatedSeries'' has one for the season proper starting in an episode of ''Ben10UltimateAlien''.

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[[folder: Webcomics ]]

* ''Webcomic/{{Homestuck}}'' had a quasi-example with its End of Act 5 AnimationBump - AndrewHussie added a progress bar measured in percentage which he continually updated over the months spent working on it, and partway through issued a target release date of [[ArcNumber October 25 2011]]. Plenty of countdown clocks ensued on fansites.

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[[folder: Web Original ]]

* ''LifeInADay'' did this on their Website/YouTube channel.

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[[folder: Real Life ]]

* Shops will often do this for when a big product is coming out, such as a video game - often they'll keep a constant clock in the window and just change the images whenever it needs to.
* ESPN's main buildings will have these for major sports events, such as the Olympics or the World Cup.
* When [[MillenniumBug Y2K]] mania was happening, manufacturers sold clocks three years in advance counting down to the new millennium which [[DullSurprise blinked on and off]] once the moment came. Thankfully most of them functioned as regular clocks after that date.
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