%%[[quoteright:255:[[WesternAnimation/AquaTeenHungerForce http://static.tvtropes.org/pmwiki/pub/images/Aqua_Teen_movie_Poster_crop_7400.jpg]]]]
%% [[caption-width-right:255:[[TheMovie The actual movie]] is animated in [[AdobeFlash Flash]].]]


~~uechochamber:tsqb69huwPk~~
[[caption-width-right:350:The trailer for the second season of our WebVideo/EchoChamber webshow.]]

->'''Wait, wait, wait, stop! ...Are there Muppets in this movie?"''
--> -- '''Jason Segel''', ''Film/TheMuppets''

If CoversAlwaysLie, trailers can, too. Sometimes TonightSomeoneDies or hyping TheReveal might not be enough. And with the Internet an open window these days for writers and directors to viewers' likes, dislikes, hopes, predictions, and {{Shipping}} loyalties, it's easy to know exactly how to bait fans into watching the next episode. Be careful not to believe everything you see, though, because as all FanVid makers know, any scene can be mixed-and-matched with another to look completely different from their real context. In the worst examples, it'll actually drive away those who would have otherwise enjoyed it, by completely confusing the relevant demographic.

Indeed, the creation of fake trailers to make a movie look like it's from a completely different genre has become one of the Internet's most beloved recent art forms, such as ''Film/TheShining'' as a [[http://www.youtube.com/watch?v=KmkVWuP_sO0 family-oriented romantic comedy]], the one that started it all, or ''Film/MaryPoppins'' as a [[http://www.youtube.com/watch?v=2T5_0AGdFic slasher horror flick]].

Another way it can backfire is if you ''can't find'' enough good footage to make a decent trailer, GenreSavvy audiences can extrapolate just how bad the rest of the material must be.

[[PolishTheTurd If it sounds too good to be true, it usually is.]]

See [[http://www.cracked.com/article_17585_5-things-movie-trailers-need-stop-doing.html this list]] for more examples.

'''Specific types:'''
* {{Sir Not Appearing In This Trailer}} - Where a major actor doesn't show up in the trailer.
* LadyNotAppearingInThisGame - The opposite of the above, a character featuring prominently in the promotional materials doesn't really play a significant role.
* MissingTrailerScene - Where the trailer includes a scene that's been cut from the film.
* {{Billing Displacement}} - The big-name actor plays a smaller part than they were 'supposed' to get.
* TonightSomeoneKisses - Taking a kiss out of context.
* CoversAlwaysLie
** ContemptibleCover - The illustration on the front of the book is oversexualized, more violent than you'd think, or just downright ''wrong.''
** SuperDickery - For some reason, the hero is acting like an asshole. Open the book to find out why!
* RealTrailerFakeMovie - Someone--most likely fans--has created a very convincing trailer for a movie which will never be released.
* AdvertisedExtra: The guy seems to be a major character, but isn't.

Often a form of MisaimedMarketing (it's been said that trailers reflect the movie the studio wanted to make, rather than the one that actually got made). Contrast with TrailersAlwaysSpoil, where the trailer is a little ''too'' honest. If it's a TV show's TitleSequence that lies, those are BaitAndSwitchCredits.

----
!!Example Subpages
[[index]]
* NeverTrustATrailer/{{Anime}}
* NeverTrustATrailer/{{Film}}
* NeverTrustATrailer/LiveActionTV
* NeverTrustATrailer/VideoGames
* NeverTrustATrailer/WesternAnimation
[[/index]]

----
!!Other Examples
[[foldercontrol]]

[[folder: Advertising]]
* Yes, commercials count now. [[http://www.youtube.com/watch?v=RRh1WF5FqqY This trailer]] for Snickers' Super Bowl ad leads you to believe that the guys in it really have Betty White on their team. [[http://www.youtube.com/watch?v=k3rsaneyeXY In the actual commercial]] she is called "Mike" and is told, "You play like Betty White!" She then eats a Snickers, and after a brief cutaway, she's replaced by a guy, proving that she only appears in the ad to support the {{tagline}}: "You're not you when you're hungry." [[spoiler:And so does Abe Vigoda.]]
* In the print ads for ''Son of {{Svengoolie}}'', if a film was called "X of {{Dracula}}" or "{{Frankenstein}}'s X" they always ran a picture of Creator/BelaLugosi or Creator/BorisKarloff in costume as the title monster, even if they weren't in the film and it wasn't a UniversalHorror film.
[[/folder]]

[[folder: Fan Works]]
* The [[http://youtu.be/pWgIzraQWu4 trailer]] for ''FanFic/TurnaboutStorm'' shows [[VisualNovel/AceAttorney Phoenix Wright]] using his HotBlooded attitude to scare and intimidate [[WesternAnimation/MyLittlePonyFriendshipIsMagic Fluttershy]]. In the actual story, however, Fluttershy will only speak to Phoenix, [[ADogNamedDog since she thinks he's an actual phoenix]].
[[/folder]]

[[folder: Theater]]
* When ''WaitingForGodot'' made its American debut in Miami, its marketing prominently featured stars Bert Lahr (The Cowardly Lion) and Tom Ewell (from ''The Seven-Year Itch''). Posters declared the play to be "the laugh sensation of two continents."
[[/folder]]

[[folder: Web Animation]]
* An egregious example is the [[http://www.newgrounds.com/portal/view/161186 trailer]] for the third ''WebAnimation/{{Arfenhouse}}'' movie. The [[http://www.newgrounds.com/portal/view/268387 actual movie]] turned out to be a few seconds long (not counting credits) and was a TakeThat to all the creator's fans who were nagging him to deliver on his promise of a sequel, though real sequels were eventually made.
* Parodied by Legendary Frog in the One Ring to Rule Them All: Special Edition, in which a "One Ring 3" Teaser includes shout outs to the movie Speed, the Incredible Hulk, and Charlie's Angels. Lampshaded by Sauron, who asks "Will any of this be in the actual movie?" His goblin assistant, Wayne, tells him that it'll all be cut in post-production.
* The season 7 trailer for RedVsBlue showed both Church and Tex watching over the Red and Blue teams in Valhalla. Neither actually appears in that season. In fact, according to WordOfGod, [[spoiler:the "original" Church actually ''died'' at the end of the last season, so it seems likely Tex did as well.]]
** The difference here is that Red Vs. Blue trailers are more like prelude episodes than actual previews. The season 7 trailer contained no footage from later episodes because it wasn't supposed to. Church and Tex seem to have been inserted into it to encourage WildMassGuessing as to what unseen role they may have had in the season.
[[/folder]]

[[folder: Web Comics]]
* If you aren't familiar with SluggyFreelance then the first half of [[http://www.youtube.com/watch?v=OPoA5qAHqFU this video]] would have you convinced that the comic revolves around... Well a relatively minor side character. After that it breaks down into half a dozen tiny trailers not to be entirely trusted, before finally giving up and summarizing the comic in one sentence.
[[/folder]]

[[folder:Web Original]]
* More of a case of Never Trust An End-of-Episode Preview: The end of {{LetsPlay/Chuggaaconroy}}'s semifinal episode of his LetsPlay of [[VideoGame/PokemonRubyAndSapphire Pokémon Emerald]] shows a dramatic reveal of [[spoiler:[[BrickJoke Pokemaniac Steve]] wanting a rematch,]] leaving a {{Cliffhanger}} for the finale. In the finale, [[spoiler:Chugga beats Steve in under half a minute and spends most of the actual episode fighting [[BonusBoss Steven]].]]
[[/folder]]
----
Dishonest as it may be, you gotta admit that it is kinda funny, too.