[[quoteright:350:[[WesternAnimation/TheGreatPiggyBankRobbery http://static.tvtropes.org/pmwiki/pub/images/80_the_great_piggy_bank_robberymkv_snapshot_0407_20171018_180423.jpg]]]]
[[caption-width-right:350:[[VideoGame/TheLegendOfZeldaI It's a secret to everybody.]]]]

The [[BigBad villain]] is an unstoppable force of evil! His evil lair is impossible to find! Hidden in the darkest corners of the planet! How will our intrepid heroes ever find it?

Oh wait, the giant, brightly lit sign proclaiming "This Way To Villain's Hideout!" [[AffablyEvil Nice work!]]

Almost universally a ComedyTrope. Variations include, but are not limited to "Villain's Hideout, Keep Out", and "Evil Fortress, 100 Miles". Very common in WesternAnimation.

Sometimes, the sign instead advertises the LegitimateBusinessmensSocialClub [[SuspiciouslySpecificDenial which is in no way]] [[MostDefinitelyNotAVillain a villain's lair, at all]].

[[folder:{{Anime}} and {{Manga}}]]
* In ''Anime/AstroBoy'', the three robots' underground hideout is marked by a garishly painted sign.
* A "good guy" example: Franchise/LupinIII had his name written on the roof of his hideout in neon for one episode so the bad guys trying to assassinate him could easily locate him.
* In ''Anime/WorldConquestZvezdaPlot'', the protagonists' SupervillainLair has a sign on the door which clearly states it to be Zvezda's secret headquarters. HeroAntagonist White Robin still manages to fail to notice it, getting distracted by background events while Dva sneaks up and flips the sign around to the back side.

* In one issue of ''[[Franchise/ArchieComics Jughead's Diner]]'', Jughead and his Dinersville pals have to lure a giant gelatin monster to the secret lab of [[BigBad Sal Monella]], but don't know where it is. Luckily, there are signs pointing the way. ("See the secret lab!") When Jughead lampshades the concept of signs leading to a ''secret'' lab, one of his pals suggests that the lab was so secret even Sal couldn't find it!
* In ''ComicBook/{{Marville}}'', the Kingpin of Crime's lair is a gigantic skyscraper with "KINGPIN ENTERPRISES" written on the side.

[[folder:Fan Works]]
* An Abridged Series crossover special between ''WebVideo/YuYuHakushoAbridged'', ''WebVideo/NarutoTheAbridgedSeries'' and ''WebVideo/BerserkAbridged'' had our heroes go on a long and dangerous journey in the name of SavingChristmas, only to discover the thieves were not only right next to their Christmas party, but had a sign out front reading "[[SuspiciouslySpecificDenial We are not thieves; we do not have Christmas]]".
-->'''Kuwabara''': Aw, this can't be the right place!
-->'''Guts''': Yeah, just look at that sign.
* Ballser's Castle in ''VideoGame/{{Something}}''. It only looks that way because it is a sprite-edit of Bowser's Castle from ''VideoGame/SuperMarioWorld''


* A version of this takes place in ''Film/SpyHard'', as the villian's headquarters has a clearly marked "Intruder Entrance" sign on one of their doors, and it isn't SchmuckBait either, it's actually pointing out the best place for intruders to enter.
* The live-action ''WesternAnimation/DudleyDoRight'' movie had this with Snidely Whiplash and his secret hideout.
* ''Film/TheWizardOfOz'' (1939): While going through the Haunted Forest to the castle of the Wicked Witch of the West, our heroes encounter a sign that says "Witches castle 1 mile" [sic]. Mind you, the Witch is the ruler of the country, and has no need of secrecy.
* ''WesternAnimation/QuestForCamelot'': Kayley says there should be a sign declaring the border of Dragon Country, despite the fact that the air suddenly turns gaseous, the sky is orange, and the heroes walked over a dragon skeleton to get there.
* ''WesternAnimation/MegaMind'' had a variation of sorts. Roxanne was able to easily find Megamind's hideout because it was the only building in town with a fake observatory on the roof, but she couldn't have gotten in without the doormat that said "Secret Entrance".
-->'''Megamind:''' ''Minion!''
-->'''Minion:''' ''(meekly)'' I kept forgetting where it was.

* The various signs on the way to Don'tgonearthe Castle ("Last Chance Not To Go Near The Castle!" "Don't Go Near The Coach Park!") in ''Discworld/CarpeJugulum''. Justified in that the Old Count ''wants'' visitors, and understands SchmuckBait.

* The 1960s ''Series/{{Batman}}'' series, naturally.
* ''Series/{{Angel}}''.
-->'''Wesley:''' How do you expect to find Angelus without Connor?
-->'''Faith:''' The old-fashioned way. The kid's not the only tracker. Something'll turn up. A trail of bodies, tell-tale clue... ''(sees a huge banner on a building reading WELCOME FAITH)'' Maybe a carpet fiber...
-->'''Wesley:''' So much for the element of surprise.
* This occurs in the ''Series/{{Community}}'' episode [[Recap/CommunityS6E01Ladders Ladders]] when the group builds a speakeasy under Greendale after [[BaitAndSwitchTyrant Frankie]] bans alcohol. ''They'' think it's HiddenInPlainSight. It is, of course, actually this.
-->'''Britta:''' Who tattled?
-->'''Frankie:''' In what world, Britta, do you see this as covert enough to require 'tattling'? You built a ''bar'' in a ''school''. There was lumber involved! I have been letting you hole up in here because it kept you contained and satisfied, because you are all compulsively defiant.
* ''Series/MrRobot'' has fsociety's [[HackerCave base of operations,]] a derelict arcade that was once called "Fun Society," but the broken sign now reads "F Society". [[spoiler: The FBI agent who eventually discovers it lampshades how long it took them to find it.]]


* In Creator/WilliamsElectronics' ''Pinball/WhiteWater'', the entrance to the Lost Mine has a sign over it reading "Lost Mine here".
* ''Pinball/SecretService'' has a set of barricades on the road leading to the Soviet's secret HomeBase:
-->[-ROAD CLOSED-]\\

[[folder:Theme Parks]]
* At Ride/UniversalStudios
** In ''Ride/DoctorDoomsFearfall'', the location of the "Tower of Doom" is made very blatant due to the ride's name being displayed in big letters on a massive sign that can be seen from quite afar.
** The location of Snidely's hideout in ''Ride/DudleyDoRightsRipsawFalls'' is directly shown with a large neon sign on the building, that reads, "HIDEOUT".

* Bowser's castle in ''VideoGame/SuperMarioWorld'' was marked with a literal neon sign proclaiming "BOWSER", though it wasn't trying to be hidden in the first place.
* ''VideoGame/SeriousSam II'' sees Sam wonder where he can find the imprisoned Simba shaman right outside a building with a huge neon side that reads "Lucky's imprisoned Simba shamans".
* In ''VideoGame/PaperMarioTheThousandYearDoor'', the "Secret Entrance" to the Great Tree is cleverly hidden by a large piece of paper that's the exact color and texture of the tree. You blow that paper away...and you find that the "Secret Entrance" has been marked thusly with a large movie-theater–style sign, complete with flashing lights around the edges.
** Hilariously, an NPC traveling with you, when talking about the Secret Entrance and how it's hidden, mentions that it wouldn't be marked by a sign.
* ''VideoGame/DragonQuestIV'' doesn't have a neon sign, obviously, but it does have an island shaped like a spider with [[FourIsDeath four]] smaller fortresses in the northeast, northwest, southeast, and southwest corner.
* ''VideoGame/BioMenace'' has a secret door in the last level of episode 1. It is actually a normal visible door. What makes the door so secret are the bright red letters written on it reading "SECRET DOOR".

* ''Webcomic/BobAndGeorge'', with Wily's castle.

* ''WesternAnimation/DarkwingDuck'' had a base with a giant flag.
** A bit of a subversion: Nega-Duck knows that Darkwing won't notice the huge flag, so he also leaves a single breadcrumb behind at the site of a fight between them, [[BatDeduction knowing Darkwing would figure out exactly where it came from]].
* In the 1946 ''WesternAnimation/LooneyTunes'' short "WesternAnimation/TheGreatPiggyBankRobbery", WesternAnimation/DaffyDuck (as "Duck Twacy, the famous detec-a-tive") takes a streetcar (labeled "To Gangsters' Hideout") past neon signs that read, "Gangsters' Hideout," to one that reads, "This is IT! Entrance."
** Another Looney Tunes example: The 1952 WesternAnimation/BugsBunny short "Water, Water Every Hare" started with a shot of castle with a neon sign alternating "Evil Scientist" and "Boo".
*** In "Bugsy and Mugsy" Bugs Bunny is living in an abandoned house that two criminals use for a hideout. Bugs invokes this trope by putting up a literal Neon sign that says "Rocky's Hideaway." naturally it doesn't take long for the police to find them. Rocky never noticed the sign and thought that idiot sidekick had turned him in. Poor Mugsy gets a beatdown for nothing.
* In the ''WesternAnimation/TheFairlyOddparents'' TV movie, ''Fairly Odd Baby'', Wanda and the other were looking for the evil baby lair, and she said that her maternal instincts were a sonar device to locate Poof. She credited her maternal instincts to finding the room where Poof was located, but there was clearly a sign that pointed to where the door was.
* Also done in the ''WesternAnimation/SuperMarioWorld'' cartoon, where Bowser's Castle has the same sign as in the game, except it lights up letter by letter. And is apparently called the ''Coney Island Disco Palace''. A menacing name it is not.
* In ''WesternAnimation/PhineasAndFerb'' Doof 'trades' as 'Doofenshmirtz Evil Incorporated', even going so far as to have his own advertising jingle. His headquarters are usually in a large skyscraper-type building, with a giant 'Doofenshmirtz Evil Incorporated' sign on the outside.
* In ''WesternAnimation/MyLifeAsATeenageRobot'', the Cluster has a recruiting office with a storefront right on human territory in Tremorton.

* Driving around British country roads, every now and then you'll see signs directing you to a "[[http://www.secretnuclearbunker.com/ Secret]] [[http://www.hackgreen.co.uk/ Nuclear]] [[http://www.secretbunker.co.uk/ Bunker]][[note]]Other bunkers exist[[/note]]" or similar. Generally it's because they're decommissioned and living a new life as tourist attractions, but it's still entertaining.