[[quoteright:350:[[Film/TheWizardOfOz http://static.tvtropes.org/pmwiki/pub/images/wizardofoz_narm.jpg]]]]
[[caption-width-right:350:Moments like these are silly, but also just too SugarWiki/{{heartwarming|Moments}} to laugh at.]]

->''"When people express what is most important to them, it often comes out in clichés. That doesn't make them laughable; it's something tender about them."''
-->-- Creator/TerrenceMalick

During a dramatic moment, there is {{Narm}}: a line is said [[ChewingTheScenery too emphatically]], or [[SpecialEffectsFailure the alien is obviously a guy in a rubber suit]].

So why isn't the entire audience laughing?

Perhaps the rest of the work is so good, and they are too wrapped up in it to be bothered. Or what's cheesy is more the [[SoBadItsGood fun kind of cheesy]], so they are happy, but not laughing. Or maybe RuleOfCool is working its magic. Or maybe it was supposed to seem somewhat cheesy. Or perhaps the Narm feels natural in the scenario presented.

This is Narm Charm, something that by all reason should kill the drama, but doesn't. Some people will still find the scene to be true narm and others will find no narm at all. To some, it's Narm Charm and all part of the fun.

Often invoked as a form of ageism, when something that was considered normal for the time something was made is seen as narm by audiences of a later generation (for example, the fact most actors in the early days of cinema were theatre actors who, naturally, needed to overact a little on stage and knew no better when on camera, or silent-era actors who similarly acted differently than sound-film actors might). The interval between a production's release and it being seen as narm by new audiences is decreasing rapidly (to the point where ''Film/{{Avatar}}'' is already starting to be seen as narm by some audiences).

This is a common characteristic of many a GuiltyPleasure.

If a remake does away with this, it can result in ILikedItBetterWhenItSucked.

Compare {{Camp}}, HamAndCheese, SoBadItsGood (when something is liked because of the {{Narm}}).


''Do not state you disagree with an example, or that other people would. No example here is meant to be absolute''.

* NarmCharm/AnimeAndManga
* NarmCharm/ComicBooks
* NarmCharm/{{Film}}
* NarmCharm/{{Literature}}
* NarmCharm/LiveActionTV
* NarmCharm/{{Music}}
* NarmCharm/VideoGames
* NarmCharm/WesternAnimation


[[folder:Fan Works]]
* This trope is the reason ''Fanfic/HalfLifeFullLifeConsequences'' is utter hilarity from start to finish despite (or perhaps because of) it being possibly the stupidest thing in existence. Five words: "BECAUSE YOU ARE HEADCRAB ZOMBIE."
** [[PreAssKickingOneLiner "Combines leave my son alone'']] [[ClicheStorm should not work]], [[CrowningMomentOfAwesome and yet it does]].
** [[spoiler:JOHN FREEMAN: SAVER OF HUMENS.]] :'( tear
** [[spoiler:Gordon Freeman]]'s death. Especially true in dramatic readings. How can such a goofy scene, containing the word comFART, be taken seriously? This is how.
** "[[spoiler:Mom]] you were beautiful soul and Combines will pay." [[spoiler:She]] talks back AFTER [[spoiler:her]] head was shot off.
** "I HAVE TO KILL FAST AND BULLETS TOO SLOW" actually manages to sound badass, despite being one of the stupidest one liners ever.
* ''Fanfic/DoomRepercussionsOfEvil'', for mostly the same reasons. "[[AndThenJohnWasAZombie No, John. You are the demons]]."
* ''Fanfic/MyImmortal'': "goffs", terrible characters, a bad grip on {{goth}} culture (or any culture), constantly arguing with the readers, waging war against spelling and grammar. It's a masterpiece of BileFascination.
--> "WHAT THE HELL ARE YOU DOING YOU MOTHERFUKERS!" It was....................Dumbledore!"
* In FanVid culture, [[http://fanlore.org/wiki/Lord_King_Bad "Lord King Bad"]] vids are deliberately created with this kind of aesthetic.
* ''[[http://www.fanfiction.net/s/5160534/1/Kamina_die Kamina die]]'' (supposed) TrollFic, [[spoiler: "simon am proud"]].
* There's something oddly [[CrowningMomentOfHeartwarming heartwarming]] about the last two chapters and final author's note of ''[[Fanfic/StarkitsProphecy StarKits Prophcy]]'', despite the usual RougeAnglesOfSatin, CanonDefilement, and [[WorldOfHam abundance of hamminess]].
** Likewise, the line "ACCEPT JESUS [[PrecisionFStrike MOTHERFUCKERS]]!" still manages to be [[CrowningMomentOfAwesome awesome]].
* ''FanFic/TeaOfSagittarius''. Especially the Sidestories, full blown ContemplateOurNavels and psychological issues compiled with usual [[HilarityEnsues Haruhi-style balls to the walls plot]]. You think one DeadpanSnarker is enough, this story have two, [[AlternateUniverse who technically is same person]], [[GenderBender technically different gender]], and [[ScrewYourself technically a couple]]. [[MindScrew Confused]]?
--> Anonymous: "My Blowjob can't be this Psychological"
%% ''Literature/NESGodzillaCreepypasta'': "STILL THE BEST 1973".
* Well-written ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' fan fictions that deal with serious topics like murder or horror are often not only able to sincerely scare you and [[TearJerker jerk some tears]], but actually make you accept that it's taking place in a world of [[AmazingTechnicolorPopulation fuzzy little technicolor horses]] that [[RuleOfCute run on adorableness]]. Prime examples are ''FanFic/FalloutEquestria'' which is every bit as desolate and dark as ''[[VideoGame/{{Fallout}} the source material]]'' and ''FanFic/{{Cupcakes}}'' which intentionally uses the nature of the show [[MetaTwist to make the twist all the more horrifying]].

[[folder:Professional Wrestling]]
* Wrestling/TheUndertaker is the pinnacle of this trope in ProfessionalWrestling. Some sort of undead zombie, getting strength from an urn and wielding mystical powers? Mark Calloway played all that straight, and became a main eventer within a year of his debut and stayed that way for over [[LongRunner two decades and counting.]]
* Taker's most famous rival, Wrestling/MickFoley, actually came up with a gimmick that invoked this trope: Dude Love. A Wrestling/ShawnMichaels ripoff (his finisher was called "Sweet Shin Music"), who dressed in tie-dye shirts, wore old-school sunglasses and spoke in corny lingo that would've been out of touch in 1969. It was an absurd, bush-league persona, and fans just loved Mick Foley that much more for it.
* Wrestling/LowKi is a small wrestler whose entrance involves him stomping on the stage like a sumo wrestler and stalking out like Wrestling/{{Goldberg}}. He's ''so'' flexible and so intense that as humorous as it is, he makes it look a lot better than you'd think just by reading about it.
* Gateway Championship Wrestling in general. {{The gimmick}}s tended to be very silly. A [[GoshDangItToHeck relentlessly politically correct]] shirt [[MerchandiseDriven salesman]] who [[OlderThanTheyLook looks like a twelve year old]], [[MotorMouth frequently]] and always [[TheUnintelligible unintelligibly babbling]] madman in a half finished mask, a {{metal head}} [[OurBansheesAreLouder banshee]] {{contortionist}}, Wrestling/DaizeeHaze the GranolaGirl [[TheStoner stoner hippie]] looked plain compared Wrestling/MattSydal, [[Wrestling/HunterJohnston Delirious]] and Wrestling/MsChif, just their four most famous wrestlers. Yet they were also really good wrestlers, as were most of the silly gimmicked roster. The wrestling itself tended to be presented seriously, the [[WrestlingPsychology psychology]] was rarely worse than decent, the angles were usually simple and straightforward cases of dislike or title belt desires, promos were usually memorable yet efficient and there was usually a good variety of matches on the cards. It never became more than a niche indie show, but there was a reason it ruled the Midwest US [[TooGoodToLast for six years]] and those four wrestlers became world travelers.
* The fun filled lucha shows of Wrestling/{{Chikara}} are silly enough to make Gateway's atmosphere feel dreary and oppressive by comparison, with baseball games breaking out during matches, angles inspired by comic book plots, [[ViewersAreGeniuses obscure]] one off comedy gimmicks from other promotions being expanded into full on {{tag team}}s and [[PowerStable stables]], events named after ''Film/JamesBond'' movies, the only thing keeping it from being outright parody in the vein of Wrestling/DramaticDreamTeam is that the title belts and tournaments are still treated with a degree of reverence. Unlike GCW or DDT Chikara's also aggressively [[LighterAndSofter family friendly]], giving one the impression it wouldn't be out of place on a Saturday Morning cartoon block. And yet it managed to have some of the best pro wrestlers in the world work for it, World Of Sport's Johnny Saint, Wrestling/ManamiToyota of [[Wrestling/AllJapanWomensProWrestling Zenjo]], [[Wrestling/{{AAA}} Triple A]] high fliers like Drago and Extreme Tiger, CIMA and Super Shisa from Wrestling/DragonGate, [[Wrestling/ChristopherDaniels two]] [[Wrestling/BryanDanielson of]] the Wrestling/{{ROH}} founding fathers, it was the place that put The [[Wrestling/ChrisHero Kings]] Of [[Wrestling/ClaudioCastagnoli Wrestling]] together! So when they do get serious about their titles and tournaments, it's a little hard not to get drawn in, even with [[MoodWhiplash dance routines following]].
* '''Wrestling/TheBoogeyman.''' The idea of a guy running around thinking he's some kind of boogeyman, wearing [[Film/ThePhantomMenace Darth Maul]]-inspired makeup and having live worms sticking out of his mouth, is thoroughly ridiculous, yet Marty Wright, and his partially-toothed SlasherSmile, was so ''into'' {{the gimmick}} that it was vastly entertaining to watch.
* Wrestling/LayCool - two exaggerated AlphaBitch ValleyGirl parodies whose catchphrase is "Famous and Flawless". Storylines included making fun of [[Wrestling/MickieJames another]] woman's [[HollywoodPudgy weight]], insinuating [[Wrestling/BethPhoenix one]] was really a man and claiming [[Wrestling/KellyKelly another]] had bad hygiene problems. Yet Wrestling/{{Layla}} and Wrestling/{{Michelle|McCool}} somehow made it work.
* Wrestling/ZackRyder following his arrival in [[Wrestling/{{WWE}} WW]]Wrestling/{{ECW}} and his subsequent gimmick change. ''[[MemeticMutation Oh, radio, tell me everything you know...]]''
** And honestly, a lot of smarks loved him for it, because up until then he had no personality and was a sub-par wrestler. Since the change, he's had some really good matches and retired Wrestling/TommyDreamer. In fact, thanks to an [[WebVideo/ZTrueLongIslandStory internet series,]] he eventually became a major EnsembleDarkhorse.
* Much like Zack Ryder, there's Robbie E in Wrestling/{{TNA}}, though admittedly this is on a much smaller scale and '''much''' more dependent on YMMV. When he stared off as a blatant ripoff off ''Series/JerseyShore'' (and possibly attempting to [[FollowTheLeader follow the lead]] Zack Ryder started,) he was immediately despised by... everybody. However, Robbie E's surprising devotion to the whole gimmick (his physics-defying hair for example) is very commendable.
* ''{{Wrestling/Wrestlicious}}'' has a fan-base that are fully aware it has a [[PungeonMaster horrible commentator]], ridiculously corny skits and silly characters...but are willing to overlook all of that for the quality of the wrestling.
* A wrestler embracing her inner {{Fangirl}} who likes to give everyone she knows a [[TheGlomp glomp]] which she also uses as her FinishingMove, and comes out to an entrance that has wacky inflatable tube-arm men? Sounds absolutely ludicrous on paper, but through a combination of sheer likability and charisma Wrestling/{{Bayley}} somehow makes it work to become one of the most popular wrestlers in NXT.
* ProfessionalWrestling ''itself'' is this. You know, somewhere in the back of your mind, [[{{Kayfabe}} it's a show, that the matches are predetermined]]. And while it has to be a WorldOfBadass just for those men and women to survive the moves and often to come back from the numerous injuries they receive (and it should be remembered that every so often, [[CareerEndingInjury a wrestler]] [[KilledOffForReal doesn't come back]], [[AndKnowingIsHalfTheBattle so please]], DontTryThisAtHome), it's also a WorldOfHam, because for almost anyone to get over they need to be ChewingTheScenery. But if two great performers are in the ring, [[SpotMonkey jumping off to attack each other from impossibly high places]] and [[GarbageWrestler smashing each other with every single]] "[[PoliticalCorrectnessGoneMad inter]][[Wrestling/{{WCW}} national]]" [[GarbageWrestler object they can find]] [[WrestlingPsychology while still telling a great story through the match]], and if [[ExecutiveMeddling some idiot]] [[Wrestling/VinceMcMahon named]] [[Wrestling/VinceRusso Vince]] doesn't write something DarthWiki/SoBadItsHorrible, the voice reminding you that [[HamAndCheese the overacting is just covering for bad writing]] is going to be absolutely ''silent'' until that final bell rings, because you'll not only [[Film/SupermanTheMovie believe a man can fly]], you'll also believe he'd use that power to defeat a [[TheGiant humongous]] [[WrestlingMonster monster]] by flipping through the air and crashing through a table with the monster on it.

[[folder:Tabletop Games]]
* ''TabletopGame/PrincessTheHopeful'' is a fan-made supplement for the ''TabletopGame/NewWorldOfDarkness'', whose entire premise is to throw cute, heroic {{Magical Girl}}s in a CrapsackWorld based on GothicHorror. The idea sounds absolutely ridiculous on paper, but thanks to good writing, interesting lore and a fitting theme, the game actually makes it ''work''.

* In-universe example: In ''[[Theatre/AMidsummerNightsDream A Midsummer Night's Dream]]'', this is Hippolyta's reaction to the [[StylisticSuck awful]] ShowWithinAShow ''Pyramus and Thisbe'':
--> '''Hippolyta:''' Beshrew my heart, but I pity the man.

* In ''Webcomic/QuestionableContent'', the big {{reveal}} -- that [[spoiler:Faye's dad committed suicide in front of her]] -- is so dramatic that even the big, cartoony sound effect [[spoiler:"BLAM!"]] doesn't ruin the scene.
* The bits of comedy that ''Webcomic/MegaTokyo'' contains post-CerebusSyndrome often slip into this. For example, in [[http://megatokyo.com/strip/1241 this]] strip, Ed is taunting and tormenting Ping with text messages while planning to kill her; meanwhile he strikes up a pleasant conversation with our favorite {{Cloudcuckoolander}} Largo and (among other things), complements him on his NiceHat.
* ''[[http://www.nuzlocke.com/?p=4 Nuzlocke Comics]]'' are designed to be way too over-the-top and silly to be taken seriously, but due to the nature of the challenge it's hard not to feel something for the guy whenever a Pokémon faints.

[[folder: Web Original]]
* From Website/ThatGuyWithTheGlasses:
** Invoked with WebVideo/ThatDudeInTheSuede' LetsPlay/Review Show series ''Suede Played'', were he plays his favourite silly games.
** ''WebVideo/{{Kickassia}}'' (Website/ThatGuyWithTheGlasses's second year anniversary video) THRIVES off this. Almost everyone overacts, scenes are over the top and goofy, and yet it's ''awesome''. Part 4 has some good plot developments, and an honestly creepy scene where the Critic explains what the dynamite is for. And it's because you're not supposed to take anything seriously that you're able to enjoy what happens in it.
** Also appears in WebVideo/TheNostalgiaCritic's "Commercials Special" with a few over-dramatic lines like "I'm a wreck!" and "You were right, director of ''My Pet Monster''.". But somehow it still managed to be a TearJerker overall and you just wanted to tell him that it was going to be okay. [[HesBack And]] [[CrowningMomentOfAwesome it]] [[CrowningMomentOfHeartwarming was]].
** [[WebVideo/AtopTheFourthWall Linkara]] is able to use {{Narm}} in order to make [[MundaneMadeAwesome even the most ridiculous sentences sound badass]]. "[[RunningGag I AM A MAN!]]" is the most prominent example, but it's worth mentioning that he did it even with the words [[spoiler: "I'll kill you to death!"]] in his ''ComicBook/CountdownToFinalCrisis'' review.
*** The whole Lord Vyce arc is made of this. A bunch of geeks running around shooting at each other with toy weapons, complete with hammy overacting and dime-store special effects shouldn't be ''nearly'' as [[CrazyAwesome awesome]] as it is.
** WebVideo/TheNostalgiaChick's "Dark Nella Saga" was this all the way. Nella left no scenery unchewed, Lindsay's acting is... not the best ever and that's still awesome, both because she knows this and Nella herself can actually act legitimately scary while still being funny.
* ''WebVideo/ThereWillBeBrawl'' brings us the famous "Well, excuse me, Princess", said by [[WesternAnimation/TheLegendOfZelda Link]] himself. However, the way he delivers it, dead serious and menacing during a falling out with Zelda, definitely make it fit this trope.
* The meme [[http://knowyourmeme.com/memes/israel-loves-iran-iran-loves-israel Israel loves Iran, Iran loves Israel,]] because this campaign was practically asking for sarcastic and cynic replies, but then Israeli and Iranian citizens decide to make it really serious and call for peace between the two countries.
* Literature/NESGodzillaCreepypasta: 'I'll tell you a secret...[[spoiler: I KILLED MELISSA.]] Narmy? Oh god yes. Terrifying? Just as much. Sad? Yes.
* ''WebAudio/KingdomPaf'' has its climax start with TheReveal the BigBad actually was [[spoiler:a {{Cyborg}} FutureBadass version of WesternAnimation/DoraTheExplorer]]. The idea is completely absurd, but it's played suprisingly serious compared to the rest of the saga, and actually manages to be somewhat creepy.
* The intro used in [[WebVideo/MatthewSantoro Matt Santoro's]] videos like ''Pirates 4 FTW!'' is fast-paced and looks funny when the words "Matthew Santoro" show up on the screen in only a few seconds, but it fits the comedic tone of Matt's videos.
* WebVideo/TheAngryVideoGameNerd makes note of this being the case when he's playing ''VideoGame/ANightmareOnElmStreetNES'' and comes up to the "FREDDY'S COMING!" screen.
--> "Despite all the shitty things in this game, this screen is ''so'' cheesy that it's just awesome!"
* ''WebAnimation/{{RWBY}}'':
** The JNPR dance is the corniest, cheesiest thing imaginable, but there couldn't be a more awesome or satisfying conclusion to that subplot.
** Ozpin doing voices for the Maidens in the World of Remnant episode "The Four Maidens" is goofy, but it adds to the feeling that it's something out of a storybook, and works really well.
** Adam's line [[spoiler: when he's about to try and murder Blake is delivered with almost no emotion to the point where it doesn't even seem to be a question, but it just shows how far he's fallen and how he can't be reasoned with anymore.]]

* Creator/RogerEbert, [[http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20021213/REVIEWS/212130305/1023 in his review]] of ''Film/StarTrekNemesis'', gave a [[StealthInsult veiled insult]] to the material through a {{backhanded compliment}} to Creator/PatrickStewart (or vice-versa) when he noted that Stewart has a talent for making completely ridiculous dialogue riveting.
-->'''Ebert''': "It is always said of Stewart that his strength as an actor is his ability to deliver bad dialogue with utter conviction. I say it is time to stop encouraging him."
* Every single [[ClusterFBomb "F*cking Short Version"]] video found on Website/YouTube.
* Ride/DisneyThemeParks.
* Website/BlackPhoenixAlchemyLab descriptions. One of their more popular perfumes is described as ''"The scent of sexual obsession, slavery to sensual pleasure, and the undercurrent of innocence defiled utterly. Amber and honey with a touch of vanilla."'' Completely overdone, but it damn well ''sells''.
* The final launch of the SpaceShuttle has a moment of this. "On the shoulders of the Space Shuttle, America will continue the dream." That is an incredibly cheesy line by ANY standard, UsefulNotes/{{NASA}}, so why is it working so well?
** Also the final launch of ''Discovery.'' "The shuttle now rolling over on its back for the eight and a half minute ride into orbit. ''Discovery'' now making one last reach for the stars."
* In-universe: in an advertisement for the American version of ''Series/TheVoice'', the four hosts are driving together in a truck. They argue over the music and keep changing it; it reaches Bonnie Tyler's "Total Eclipse of the Heart". Creator/AdamLevine says "talk about corny." Cut to an exterior shot, then back in the truck, where they're all singing along.
* [[https://www.youtube.com/watch?v=eSzjM0DZX9A This commercial]] for Rapid Advance is insanely cheesy but the song is so catchy that it's hard to hate
* [[https://youtu.be/MARP5Ti33II?t=32m17s This]] lab safety video, from the kid with a mullet saying, [[DullSurprise "hey, fire."]] to the mannequin stop, dropping, and rolling.

[[folder:Real Life]]
* This does happen in real life, though it's sometimes best not to dwell on it depending on the situation. A situation will occur where a person will think to themselves that in any other situation this would be funny.
* As parents know, a toddler with a sore throat can have the cutest little whispery-raspy voice - but the poor kid isn't feeling well, either.
* School plays--particularly Nativity plays--are full of this. Small children in badly made costumes, and making it obvious from the way that they recite their lines that they have ''no idea what they're saying''. Aww.
** With their [[SpecialEffectsFailure lack of special effects,]] low-budget props, and inexperienced actors, high shool productions aren't immune to this trope, either.
* Crying your heart out usually involves [[InelegantBlubbering ridiculous expressions and "dying moose" noises]], but in most situations people are willing to forgive you for it.