->''Well, you can knock me down, \\
Step in my face, \\
Slander my name \\
All over the place. \\
Do anything that you want to do, but uh-uh, \\
Honey, lay off of my shoes \\
Don't you step on my blue suede shoes.''
-->-- '''Music/ElvisPresley''' [[note]]Well, technically, [[CoveredUp Carl Perkins]][[/note]], "Blue Suede Shoes"

Somewhere in between the LawOfDisproportionateResponse and BerserkButton.

AliceAndBob are fighting. Alice manages to destroy/ruin/mangle Bob's shirt/sunglasses/hair/whatever. This unhinges Bob and he suddenly goes into [[TheDeterminator Determinator]] mode. While the destroyed item is often a NumberOneDime, the reaction usually comes out of the blue.

Not necessarily something to make him go berserk, but to Bob, it's like she [[KickTheDog kicked the dog]]. If Alice was bad before, now she's [[ThisIsUnforgivable unforgivable]].

Can be a StockPhrase. Compare LostFoodGrievance and WardrobeWound.
----
!!Examples

[[foldercontrol]]

[[folder:Anime and Manga]]
* ''{{Grenadier}}'' - The manga opens with a bunch of mooks damaging Rushuna's hat. She goes ballistic, shoots them, and gets repaid for it by the dazed goons.
* ''TowerOfGod'''':'' Androssi Zahard is incredibly protective of [[strike: her face]] "humanity's greatest cultural heritage". When Hwa Ryun aims a kick at it, she loses her cool and quite literally slips up. Of course, we are talking of her face.
* Luffy of ''OnePiece'' knocks Buggy the Clown into next week after Buggy damages Luffy's straw hat.
* The first episode of ''Anime/MagicalGirlLyricalNanohaAs'' has Nanoha damaging Vita's NiceHat. Two minutes later, Nanoha's DeflectorShields are shattered, her Barrier Jacket's destroyed, her [[WreckedWeapon weapon's wrecked]], and she's been smashed through a building and into a wall, completely defeated.
* In [[GenderBender Ranma]] and [[TheRival Ryouga's]] first duel in ''RanmaOneHalf'', Ryouga rips a tear across Ranma's shirt. The latter complains about it being his favorite shirt, and the former calls him "[[BerserkButton a girl]]" for whining about it in the middle of a man-to-man fight. That was about the last thing Ryouga should have called [[GenderBender him]]. Later on, that same rip gives Ryouga quite an [[{{Fanservice}} eyeful]] when Ranma inevitably transforms.
* In the ''Anime/{{Pokemon}}'' anime, Ash used to get rather worked up anytime something would happen to his hat (usually being stolen by a simian Pokémon), but he appears to have since mellowed out about it.
** FridgeBrilliance kicks in here when you realize that Ash didn't care as much for his hats getting stolen after the first time because it wasn't the same hat that Ash had won as a child.
* In ''Manga/DragonBall'', Tao gets quite annoyed with Goku when his Kamehameha wave ruins his outfit. It doesn't really change his intensity during the fight (he was hired to kill Goku after all), but he does care enough about it to get a custom made new one afterwards.
[[/folder]]

[[folder:Comic Books]]
* When ComicBook/{{Superboy}} had to capture the former Intergang boss Steelhand (to have it televised by the WGBS chanel), a bus hits him against a building and causes an explosion. He is unscathed, save for... "Okay, one thing is trying to kill me... but that was my ONLY jacket!" He even brought it again during Tana Moon's interview. Luckily, WGBS agreed to provide him of a supply of jackets as part of his contract.
[[/folder]]

[[folder:Film]]
* ''Film/TheMatrix''- Neo kicks Agent Smith in the face, breaking his sunglasses. Agent Smith does not look happy.
** Also in ''Film/TheMatrixReloaded'', a normal agent does this when Morpheus cuts his tie.
*** [[FridgeLogic Won't they get them back next time they "infect" a person?]]
*** Maybe they're just really pissed off by the insolence of mere humans, rather than the loss of clothing.
*** It shows weakness. They don't like that.
* ''Film/ThePacifier'' - A slice of bologna covered with mustard falls on Agent Wolf's shirt. He even replies, "this is my favorite shirt," invoking the Stock Phrase part of the trope.
* ''Film/MortalKombat''- Goro took Johnny Cage's sunglasses and crushed them. Johnny Cage says later "Those were $500 sunglasses, asshole!" before beating the crap out of Goro.
* ''Film/UndercoverBrother''. While fighting the title character, Mr. Feather cuts out part of his afro. Undercover Brother calmly says "You mess with the 'fro, you got to go", and proceed to give Mr. Feather a righteous buttkicking.
* ''AceVentura: When Nature Calls'': "All right...that's it! This 'White Devil' thing has gone far enough. Nobody! Messes! With The 'DO!"
** He then proceeds to get his butt kicked.
* ''Film/{{Spaceballs}}''- Lonestar, Barf, Vespa and Dot are running for Lonestar's ship to get off of Spaceball 1.
-->'''Princess Vespa''': I ain't shootin' this thing, I hate guns!\\
''[Vespa's hair gets singed]''\\
'''Princess Vespa:''' My hair! He shot my hair! That son of a bitch!\\
''[takes takes the gun and takes out upwards of 8 guards]''\\
'''Barf''': Holy shit!
* In the otherwise eminently forgettable horror movie ''Film/SevenDaysToLive'', the main character attempts at one point to defend herself from her (driven insane by the movie's evil house) husband by stabbing him in the midsection with a screwdriver. Later in the movie he has her tied up and gagged and one of the things he tells her during his mad ramblings is, "Look at this. You ruined my favourite shirt and a perfectly good kidney."
* ''Film/{{Maverick}}''. The title character gets angry (or possibly pretends to) when his shirt is damaged during a fight.
-->'''Maverick:''' All right! My shirt's damaged! Damn! What the hell else bad can happen?
[[/folder]]

[[folder:Literature]]
* Used without the BerserkButton in a Star Wars [[NewJediOrder NJO]] novel. [[ProudWarriorRace Barabel]] Jedi Tesar Sebatyne gets shot during a boarding action. Leia asks how bad it is. The response? "Bad... my best robe. This really ''burns'' me." Then he laughs and goes to kick all kinds of rear, [[BadAss since that's how Barabels are]].
* Used as a MajorInjuryUnderreaction in ''[[Discworld.TheTruth The Truth]]'', by Otto Chriek. When he's stabbing in the chest by [[spoiler: William's father]] in the climax, his response is irritation that he can't keep his nice shirts clean.
** WizardsAndWitches on Discworld love their hats. Don't ever damage them or even ask them to take them off. Not even if a witch is sitting in front of you at the theater.
* In the ''Literature/{{Discworld}}'' novel ''Discworld/ThiefOfTime,'' the History Monk Sato believes in peace to all living things, UNLESS you touch his hair. Some very luckless (and now dead) individuals find this out at the end of the book.
* Literature/{{Psmith}}'s hat gets [[HatDamage destroyed by gun-toting gangsters]] in ''Psmith, Journalist''. To Psmith, this is ''just as bad'' as the fact that [[spoiler:one of his friends lost part of his ear in the same shoot-out]], and [[CrazyAwesome being Psmith]], he ends up [[spoiler:literally making the guy who hired them pay for the hat]].
[[/folder]]

[[folder:Live Action TV]]
* "This is my best top, dammit!" ~ Ace Rimmer, ''Series/RedDwarf'' episode "Stoke Me a Clipper", directly after being fatally shot in the chest, and directly before killing the Nazis responsible. What a guy!
* On ''{{Friends}}'', Chandler does this to Joey by pulling on the back of his jersey during their thanksgiving football game.
-->"That was my favorite shirt!"\\
"Well, now you have two!"
* Kendra from the ''Series/BuffyTheVampireSlayer'' episode "What's My Line Part 2".
-->"That's me favorite shirt. That's me ''only'' shirt!"
* In TheBeverlyHillbillies, Mr. Dreisdale's (Jed's Banker who wishes to keep the titular Hillbillies happy) first introduction to Jed Clampet (the patriarch) is when he grabs a ruffian who was holding up the workers at the Clampet estate and asks if he knew of Jed Clampet. Jed's response is along the lines of "I am Jed Clampet and I'd appreciate it if you let go of my Sunday shirt." In a very (uncharacteristically) angry tone.
* Played with in an episode of ''Series/GetSmart''. Max is losing a fencing duel against wheelchair-bound evil mastermind Leadside, until Leadside slices one of the buttons off Max's shirt.
-->'''Max:''' "99 gave me that button! Thanks, Leadside, I needed that!"\\
''Fight continues, but now with Max winning.''\\
''Max throws one of Leadside's lackeys out the window.''\\
'''Leadside:''' "My mother gave me that henchman! Thank you, Mr. Smart, I needed that!"
* Related, though not quite fitting as it's not a human destroying it: one ''{{Seinfeld}}'' episode features Jerry lamenting the slow death of "Golden Boy", his best shirt, slowly fading to the point of being unwearable due to overwashing.
* How about The Doctor from ''Series/DoctorWho''? The Ninth doctor had an amazing passion for his black leather jacket, and the Tenth Doctor was very attached to the coat he got from Janis Joplin, always making sure to tell people not to "hurt" it, since well it was a present.
[[/folder]]

[[folder: Music ]]
* The Music/BarenakedLadies have a song titled "An Ode to Ed's Shirt".
[[/folder]]

[[folder:Professional Wrestling]]
* [[DwayneJohnson The Rock]] was extremely protective of his "$5000 shirts".
[[/folder]]

[[folder:Web Comics]]
* [[http://xkcd.com/405/ This]] ''Webcomic/{{xkcd}}'' strip has a character use a stolen Russian submarine to retrieve his NiceHat.
* {{Girly}} Subverted it [[http://girlyyy.com/go/423 here]]
* In ''Webcomic/SluggyFreelance'' Bun-Bun has this reaction when Aylee accidentally erases his ''{{Baywatch}}'' tapes. He goes even more homicidal than usual. "I'm going to hunt you all down if it takes ''forever''! I'm going to be the ''freaking Terminator'' on your collective butts! I will ''never'' stop! ''Never!'' ''NEVER!''"
[[/folder]]

[[folder:Web Original]]
* When Yajirobe breaks Vegeta's armor in ''WebVideo/DragonBallZAbridged'', Vegeta gets pissed.
-->'''Vegeta:''' That armor was a gift from my father!\\
'''Yajirobe:''' Oh, uh, I'm sorry. I'm sure your father was a great man!\\
'''Vegeta:''' I ''hated'' my father!\\
'''Yajirobe:''' Oh, well, I'm sure your father was a total prick then!\\
'''Vegeta:''' ''[[HypocriticalHeartwarming How dare you talk about my father that way]]!''
[[/folder]]

[[folder:Western Animation]]
* In ''SamuraiJack'', Jack encounters the very time portal he is destined to take back to the past... and finds it guarded by an incredibly formidable warrior. As their battle drags on, well... "That was my favorite suit you just ruined!"
* In ''ClerksTheAnimatedSeries''... well... Randal, in harsh captivity, tears his shirt and writes a note to Dante on it in his blood, which ends with "Also, I ruined the shirt I borrowed from you."
* A bit of a RunningGag on the old ''[[WesternAnimation/TeenageMutantNinjaTurtles1987 TMNT]]'' show.
-->'''Donatello:''' Aw, gee; that was my favorite bo.
* An episode of ''WesternAnimation/TheMask'' had the Mask chase an assassin robot to the future just because he had damaged his suit. [[spoiler:Sure enough, it was a trap.]]
* {{WesternAnimation/Young Justice}} had Superboy accidentally sink his feet in lava. He wasn't hurt, but it burned his boots off.
* A moment from the ''TheAdventuresOfSuperMarioBros3'' that got a lot of play in YouTubePoop videos was Luigi throwing Mario's "favorite record" into the fire. Mario is not pleased.
* ''ThePowerPuffGirls'' in "Impeach Fuzz":
--->'''Mayor:''' FUZZY! '''NOBODY''' WEARS MY HAT!!! ...let's get it ''on.''
* In the ''WesternAnimation/FamilyGuy'' episode "Emission Impossible", Stewie puts on lipstick and leaves kissy marks on Peter's shirt so he and Lois won't have sex and have another baby. Lois catches him and scolds him for ruining Peter's favorite shirt... [[LimitedWardrobe the kind he wears every day]].
* In an episode of ''TheGrimAdventuresOfBillyAndMandy'', Billy sprays Grim with coffee and he says "Not again! And it was me good robe too!"
* In the first episode of ''{{Rugrats}}'', Stu shouts "My favorite shirt!". A bit later, he gets a new one and gets ruined again, this time saying "My ''other'' favorite shirt!".
* Rocko from ''RockosModernLife'' had both a lucky shirt (which got lost on Laundry Day) and a closet ''full'' of shirts of the same design.
* In ''BeavisAndButthead'', when [[ItMakesSenseInContext Beavis in a runaway rolling tire]] causes Todd to spill a drop of his beer on his good jeans, he proceeds to kick the crap out of Beavis off-screen. Butt-head, true friend that he is, revels in it.
[[/folder]]
----