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[[quoteright:300:[[Manga/LuckyStar http://static.tvtropes.org/pmwiki/pub/images/Urakisuta_Moe_9457a_7678.png]]]]

->''"Somehow, when I look at her, I feel like I can't leave her alone. I feel like I have to protect her!"''
-->-- '''Chiri Kitsu''', ''Manga/SayonaraZetsubouSensei''

Coined in Japan in the late '90s, "Moe" (萌え, pronounced as "Mo-Eh", derived from a Japanese word that means "[[CutenessProximity budding, to sprout/bloom]]")[[note]]燃え, also pronounced "moe", is a different word meaning "to burn" or "passion". This is a source of puns.[[/note]] is an ill-defined {{otaku}} term that means, amongst other things, "cute", "huggable", or "endearing". While it's sometimes used to describe a series or the phenomenon called PerverseSexualLust, it's more about a specific ideal or kind of character, similar to UsefulNotes/{{Kawaisa}}. When used as an interjection, figuratively, it's used to convey that "something blooms inside your heart".

A common definition is that Moe is the ability of a character to instill in the audience an irrational desire to adore them, [[TheWoobie hug them]], protect them, comfort them, etc. To evoke a sort of BigBrotherInstinct, in men ''and'' women.

Moe characters are, generally speaking, [[TheCutie cute]]. Moe characters are implicitly youthful, congregating to high school age and below. Adult female characters who qualify are almost always in their low twenties. Any characters older than that have this fact unmentioned, or the [[ReallySevenHundredYearsOld character's appearance is altered as little as possible regardless of the actual time that has passed]]. Moe characters often take many characteristics, tropes and forms of appearance from the [[BishoujoSeries Bishoujo genre]].

Their personality will reflect an "innocent" outlook on something vital, such as about romance. A related implication is that moe characters are [[MyGirlIsNotASlut virgins]], though mostly in Japan, where virginity and purity still remains important to a girl's appeal.

The classical Moe character is highly associated with innocence, shyness, humility, submission, helplessness and {{woobie}} characteristics (e.g., FragileFlower, ShrinkingViolet, ExtremeDoormat, CuteClumsyGirl, TheIngenue, the [[IyashiKei Healing-type genre]], etc., usually drawn with TaremeEyes), although this does not need to be always the case. In many other, more modern variations, there is also a trend towards more upbeat and extroverted personalities that are far more unique, noticeable and recognizable (such as the ManicPixieDreamGirl, and the more benign variants of {{Tsundere}}) although these variants do have a risk of getting kinda annoying or [[TastesLikeDiabetes tasting like diabetes]]. Other contributions to uniqueness can also come in the form of quirks, reliance on CostumeExaggeration, [[VerbalTic odd language]], strange hobbies and the like. Occasionally, these quirks are completely unrelated and seem a bit disjointed.

If a character is ''plain'', they are "loudly plain" in the way HollywoodHomely characters are "ugly"; sometimes they're just more moderate than the rest of the cast, and the writers implicitly suggest the audience is kind for liking the character for being plain.

More on these traits can be found [[http://www.japanator.com/the-four-laws-of-moe-14072.phtml here]], although trying to define the exact nature of "what is Moe" is still up to debate.

Such characters are also prone to being used as mere PanderingToTheBase. When a character has no visible personality traits aside from vaguely cute uselessness, he/she is termed the dreaded "'''Moe Blob'''". An interesting result of this is some moe characters are quasi-AnimatedActors; the series they star in need not be related at all, being only devices to enable the viewer to enjoy the character. Many of them feature in GagSeries, and only the [[CoversAlwaysLie merchandise for the series shows off]] its possibly-intended roots, though quite a few merchandise producers use heavy amounts of artistic liberty when designing products.

Also, ''do'' note that the Moe aesthetic in itself is generally not considered to be a sexual thing. Saying otherwise ''will'' hit the FandomBerserkButton. That is not to say, of course, that Moe characters can never be sexually attractive, and indeed [[{{Bishoujo}} some]] [[LoliconAndShotacon aesthetics]] may deliberately blur the line.

Male characters can also have moe traits, and they figure prominently in {{Shoujo}} and {{Josei}}. Like their female counterparts, moe boys are usually ridiculously cute. The AdorablyPrecociousChild is a good example. {{Bishonen}} characters (particularly TroubledButCute characters) also tend to evoke feelings of Moe in a female audience and are frequently called Moe by both fans and authors.

For the non-anthropomorphic equivalent, see RidiculouslyCuteCritter. See also MoeAnthropomorphism, MoeCouplet, MoeStare; compare TheWoobie where the focus is about sympathy. YamatoNadeshiko has a similar appeal but for older characters. Also see WhenSheSmiles for situations where applicable characters get massive Moe points for finally breaking out a smile. In darker series, very likely to suffer BreakTheCutie. WeaknessTurnsHerOn is a sort of DistaffCounterpart that concerns women's attraction to ''moe'' males. Contrast RatedMForManly. WhatDoYouMeanItsNotForLittleGirls when someone mistakes a moe show that's meant for [[{{Seinen}} older males]] for a show that's meant for [[{{Shoujo}} little girls]].

[[IThoughtItMeant No connection to]] a certain [[Film/TheThreeStooges bowlcut-wearing would-be leader]], [[WesternAnimation/TheSimpsons surly bartender]], [[ComicStrip/CalvinAndHobbes six-year-old school bully]], or [[VideoGame/TheLegendaryStarfy clam.]] Or, for that matter, [[https://en.wikipedia.org/wiki/Moe,_Victoria a town in Victoria, Australia]]. Also no connection to [[BilingualBonus the Dutch word for "sleepy"]] (despite what TheAdvertisementServer thinks).

!!Example subpages:

* Moe/AnimeAndManga
* Moe/{{Literature}}
* Moe/LiveActionTV
* Moe/VideoGames
* Moe/WesternAnimation


!!''Moe'' characters

* The Japanese ''Windows 7'' mascot [[http://www.youtube.com/watch?v=nngGGBkjMpU Nanami Madobe]] who's a bit ditzy and suffers from CutenessProximity.
** Microsoft Moe strikes again: Claudia Madobe, whose figurines are bundled with Microsoft Visual Studio 2010. Priced at ~$2200, one must wonder whether the figurine or the software is the bonus content.

* [[http://romaingoetz.fr/poiluvictorieux/statues/citations/cita1.jpg Hommage aux soldats français morts pour la patrie (1931)]]. Given how the French are known for CulturalCringe it is not suprizing that some designers used this to promote a more innocent outlook on PatrioticFervor . The date shows that the trope is OlderThanTheyThink .

* One male example who gets away with it because of his age is Calvin from ''ComicStrip/CalvinAndHobbes''. Remember when the baby raccoon died? It was also a [[CrowningMomentofHeartwarming Crowning Moment of Heartwarming.]]
** It's when he ''wants'' to be, and it ''never'' works on his parents. Not even [[PuppyDogEyes "Bambi eyes"]] work.
*** "Bambi Eyes" tend to lose the intended effect when one is using them to ask for a flamethrower.
** It also doesn't work on Rosalyn (the baby-sitter), or Miss Wormwood (the teacher), or... you know what? It just doesn't work in-universe.
* The title character of ''Comicbook/{{Empowered}}'' is a rare example in an American SuperHero comic.
--> '''[=ThugBoy=]:''' She's got this whole adorable, aching vulnerability thing going on... [...] I wanted to comfort her '''and''' tap that ass like it's never been tapped before.
* Delirium in ''[[ComicBook/TheSandman Death: At Death's Door]]''
* Molly Hayes and Klara Prast from ''ComicBook/{{Runaways}}''
* Ignacia from ''ComicBook/{{Wildguard}}''
* Squee from ''ComicBook/JohnnyTheHomicidalManiac'' could be an example of this.
* The original version of Marrina from ''ComicBook/AlphaFlight'' was absolutely made of this, at least as long as she was in control of herself. Unfortunately, outside forces kept pulling out her SuperPoweredEvilSide, making her good half seem just that much more tragic and, well, moe.
* Most of the kid characters from ''ComicBook/LePetitSpirou'' easily qualify for this.
* ''Gastoon'' from the comic book of the same name is this. Just look at [[http://www.la-croix.com/Culture/Livres-Idees/Livres/Gastoon-le-neveu-de-Gaston-Lagaffe-ne-fait-pas-l-unanimite-_NG_-2011-08-23-702259 this]] album cover.
* Kamala Khan, aka [[ComicBook/MsMarvel2014 the current Ms. Marvel.]] She's so perky and happy all the time!

[[folder:Fan Works]]
* ''Fanfic/AndIfThatDontWork'' has Shinju Ayanami, ItMakesSenseInContext. Imagine the Moe qualities of Rei and Shinji and add a healthy dash of ElegantGothicLolita.
* ''[[Fanfic/ChiAndChakra Chi and]] [[http://www.fanfiction.net/s/5067899/28/Chi_and_Chakra Chakra]]'' has Ryoko Saotome, a moe BloodKnight.
* Pretty much EVERY original character that [[http://www.fanfiction.net/u/2451821/Nearlover7 Author Nearlover7]] writes. And if you know her from Website/DesuDesBrigade, she's pretty moe herself.
* In the ''WesternAnimation/TotalDrama'' story, ''Fanfic/KeepersOfTheElements'', [[WordOfGod the author has stated]] that [[BewareTheNiceOnes Aideen]], the previous [[PlayingWithFire Fire Keeper]] is this, as well as [[BewareTheNiceOnes Anacaona]] the very first [[BlowYouAway Air Keeper]].
* ''Fanfic/{{Brainbent}}'''s AU version of [[{{Webcomic/Homestuck}} Nepeta Leijon]], like her canonical counterpart, is pretty darn adorable. She's a short, quirky CatGirl with a generally playful and friendly personality, although like [[DysfunctionJunction the rest of the cast]], she has her share of issues.
** Many of the younger cast members have moe moments. Being a cast full of {{Woobie}}s doesn't hurt, and neither does the cast's [[LighterAndSofter comparative lack of homicidal outbursts]].
** Calliope gets moe points from her character design alone. She's a burn victim instead of an alien skull monster in this universe, but still terribly cute in her own way.
* Even a DarkFic like {{Fanfic/Hivefled}} has moe characters, especially Ganmed Lomust, an {{Adorkable}} writer of [[StylisticSuck absolutley awful]] fanfiction, and Tsukey Morney, a [[ShrinkingViolet painfully shy]] sufferist with GirlishPigtails who usually [[ThirdPersonPerson speaks in third person]]. (Of course, Ganmed is an ObliviouslyEvil subjugglator who has, to quote his profile, "killed a number of people", and Tsukey is a ChildSoldier who collects knives, but, ehh, they're still cute.)
* From FanFic/Gensokyo20XX,you have to admit Kid Youmu is adorable and there isn't much not love about her being a {{Cuddlebug}} and her only being able to say "Muh". The image of her almost [[http://akaichounokoe.deviantart.com/art/Kid-Youmu-453628028 speaks for itself]]

[[folder:Film - Animation]]
* ''WesternAnimation/AllDogsGoToHeaven'': Anne-Marie. For a good many folks who grew up during the [[UsefulNotes/TheRenaissanceAgeOfAnimation Renaissance Age]], she was ''THE'' HeartwarmingOrphan.
%%* ''Disney/BeautyAndTheBeast'': Belle.
* ''Disney/BigHero6'': Hiro is an adorably tiny 14-year-old robotics prodigy with messy hair and big brown eyes, and he looks especially small when standing next to the rest of the adult characters, including [[GentleGiant Baymax.]] And he [[spoiler:loses his big brother]], which makes him prime-grade {{Woobie}} material. The fandom loves to make him the subject of HurtComfortFic[=s=], many of which involve him getting kidnapped or hurt in some way.
* ''WesternAnimation/TheBoxtrolls'': Eggs, the HeartwarmingOrphan who was taken in by the titular boxtrolls, also invokes a [[ImTakingHerHomeWithMe "taking him home with me"]] reaction from the audience.
* ''WesternAnimation/DespicableMe'': Agnes is the most innocent child to hit the screen in a long time, and she's adorable.
* ''Disney/{{Frozen}}'': Anna, as part of her {{Adorkable}} and CuteClumsyGirl appeal.
* ''WesternAnimation/InsideOut'': All five of the emotions are this is some way, but Sadness tends to be the biggest example out of all of them thanks to her quiet [[TheEeyore Eeyore-like]] personality, large glasses, and her short stocky appearance in general.
%%* ''Disney/TheLittleMermaid'': Ariel.
* ''WesternAnimation/RiseOfTheGuardians'': Sophie is just the most adorable thing and tends to invoke ImTakingHerHomeWithMe in the audience.
%%* ''WesternAnimation/MonstersUniversity'': Baby Mike.
* ''Disney/SnowWhiteAndTheSevenDwarfs'': Snow White, the original princess, was arguably the start of this in western animation and her cuteness is purposefully emphasized nowadays in contrast to some of the most elegant or tough princesses.
* ''Disney/{{Tangled}}'': Rapunzel. Her mannerisms and personality make her one of the most adorable Franchise/DisneyPrincess.
%%* ''[[Franchise/DisneyFairies The Tinker Bell Films]]'': Most of the fairies, ''especially'' Tinker Bell herself.
* ''WesternAnimation/ToyStory3'': Bonnie. Whether she's being shy (around adults) or a cheerful GenkiGirl (with her toys) she's always adorable.
* ''Disney/WreckItRalph'': Vanellope von Schweetz is the most adorable character in the movie and also the most abused, whose living conditions were even worse than Ralph's. She is essentially a DummiedOut character in her home game, which is horrifyingly tragic if such a character were sentient. Some of the story team members even grew protective of her.
* ''WesternAnimation/RockDog'': Bodi's cute character design and optimistic, innocent {{Adorkable}} personality make him quite the PreciousPuppy.

[[folder:Film - Live Action]]
* Frodo Baggins in ''Film/LordOfTheRings''. More so than the book, in which he seems slightly more composed and more mature than his younger Hobbit friends, film Frodo is every bit the doe-eyed, plucky little-train-that-could. Whenever action goes down, even the other Hobbits manage to get some licks in. But not our Frodo, who whimpers and faints and plays the IllBoy throughout. He's so in over his head it's absurd... which is what makes his pluck all the more moving. It's just a damn good job Sam went with him...
* Music/DavidBowie's character from ''TheManWhoFellToEarth'' is a fragile, if stoic, alien who proves highly, tragically vulnerable to the pitfalls of the human world. In his human disguise, he's one of the older examples of this trope (his true form is that of a RubberForeheadAlien). It's telling that Bowie fangirls usually refer to Thomas Jerome Newton via his in-story nickname of "Tommy".
* The ultimate western example would be Creator/AudreyHepburn[='=]s adorably innocent Princess Ann from ''Film/RomanHoliday.''
* Chekov, from the 2009 ''Film/StarTrek'' movie. He's developed quite the female following.
** He's practically a live-action anime character with his enormous greenish-blue eyes; no wonder he's a Moe! That and his positively adorable accent (especially when the computer acts like a bitch to him).
*** "I can do zat! I can do zat!"
* Little Nancy in ''Film/SinCity'' the movie. She is a lot cuter when seen in full color light in the bonus DVD features than in the black and white of the movie.
* Raven in Film/CecilBDemented falls into this category in a weird way, but then, considering the [[Creator/MaggieGyllenhaal actress]]...
* Both used straight and subverted when [[Creator/ChristinaRicci Wednesday Addams]] turns on the charm at summer camp in ''Film/AddamsFamilyValues''. In just a few moments she blossoms from her usual drawn and dour self into a charming doe eyed lovable little girl.
** The other children are visibly shocked. One remarks "she's scaring me!"
* Child!Hanuman/Maruti from ''Animation/TheReturnOfHanuman''. Big girly eyes, cheeks, innocence, he's just so adorable.
* ''Film/TransformersFilmSeries''
** Bumblebee fills this, despite being a mechanical life form. Due to being the most humanoid of the robot cast, his movements modelled after [[Franchise/BackToTheFuture Marty McFly]], the fact his horns are replaced with little bug antenas, he's given Prowl's door wings which act like dog ears, and his childlike enthusiasm at times. There's a reason many ''cried'' when he was injured in the first film and [[spoiler:when it looks like he's about to be executed by Soundwave in the third]]. Possibly lampshading this, Laserbeak uses his aparent ability to change into anything to become a human child sized pink version of him to [[spoiler:trick a small girl into letting him inside so he can kill her family.]]
** Carly in the third film also acts as this, due to being more emotional than Megan Fox's character Mikeala in the first film and more playful.
* Chucky from ''Film/ChildsPlay''. Yes, he is a psychotic mass murderer, but he just looks so adorable in his doll body.
* Syrena from ''Film/PiratesOfTheCaribbeanOnStrangerTides''. Come on look at those big adorable [[WhatBeautifulEyes eyes]]. Doesn't hurt that she's a sweet vulnerable [[TheWoobie non-murdering]] mermaid.
* Barbra from ''Film/NightOfTheLivingDead1968''. After all of the horrible things that happen to her, she becomes a nervous wreck. And it's adorable!
* Just about anyone played by Mr. Creator/BusterKeaton. [[TheWoobie Poor]] [[ButtMonkey guy]].
* ''Franchise/MarvelCinematicUniverse'':
** In ''Film/{{Thor}}'', Loki gets one or two scenes (notably TheReveal scene) that make him this... until he turns all WoobieDestroyerOfWorlds.
** Pre-serum Steve Rogers in ''Film/CaptainAmericaTheFirstAvenger'', especially in fanworks. He's feisty and determined (''[[{{Determinator}} very]]'') rather than innocent and vulnerable, but he is a short, kind of delicate-looking (with [[http://triflesandparsnips.tumblr.com/post/102734645315/its-important-to-me-that-you-know-that-pre-serum big blue Disney princess eyes]]), romantically inexperienced, {{Adorkable}} IllBoy who gets beat up a lot. Post-serum, he's still cute, but in more of a DorkKnight-IronWoobie way.
** [[CuteMonsterGirl Cute Alien Girl]] Mantis in ''Film/GuardiansOfTheGalaxyVol2''. She's a reasonably [[NiceGirl kind person]] with a non-violent power set (being TheEmpath) in a film full of stab-happy [[JerkWithAHeartOfGold Jerks With Hearts Of Gold]] and worse. She's socially awkward in a [[{{Adorkable}} terribly endearing way]] due to her isolated upbringing, which also gives her {{Woobie}} points because she's terribly lonely and in need of friends. And her CutenessProximity reaction to Rocket and baby Groot is adorable.
* Janie in ''Film/AnotherTimeAnotherPlace'', especially when she gets the chance to [[WhenSheSmiles smile]].
* ''Film/XMenFirstClass'' managed to make ''[[TheDragon Mystique]]'' seem Moe.
* Aurora in ''Film/{{Maleficent}}''. Innocent, FriendToAllLivingThings, and spends many of her scenes full of nothing but joy. Being played by Creator/ElleFanning definitely helps. She eventually forms a MoeCouplet with the title character.

* [[http://www.last.fm/music/kesson+shoujo/+images/30553495 Lala]](left), the singer for [[JapanesePopMusic J-Pop]] / [[SensoryAbuse digital noise]] [[NeoclassicalPunkZydecoRockabilly shotgun wedding]] わたしのココ. You think it stops there? [[http://www.youtube.com/watch?v=4qaubABv_zs Wait 'till she opens her mouth.]]
** Possibly something of a {{Woobie}} as well; [[http://watashinokoko.web.fc2.com/uketsuke.html the band's webpage]] states that she's a ShrinkingViolet [[UpToEleven to the nth degree.]]
* {{LIGHTS}}
* Damon Albarn of Music/{{Blur}} most likely invokes this, particularly in the mid-90s. [[http://images2.fanpop.com/images/photos/5600000/damon-damon-albarn-5650642-500-665.jpg Just look at him.]] [[http://1.bp.blogspot.com/_Fq5J_Aq_Ymk/SYsKOZyKEaI/AAAAAAAABws/Gt0aIby2e9I/s400/Picture+1.png Awwwwww.]]
* {{Music/Gorillaz}} guitarist Noodle has always been one in her way, especially considering the visceral art style. Here she is aged [[http://1.bp.blogspot.com/_Pr40z63uRnk/TGDaLOzS99I/AAAAAAAAAKo/tn4HIDqr2uM/s1600/Gorillaz.jpg ten]], [[http://images2.fanpop.com/image/polls/388000/388039_1267362823483_full.jpg fourteen]] and [[http://upload.wikimedia.org/wikipedia/commons/2/25/Noodle_Phase_3.jpg twenty]], complete with CoolMask.
** 2D also invokes this feeling a bit, particularly in Phase 3. He's definitely more UglyCute than anything, but his advanced {{Woobie}}hood and [[TheDitz ditzy,]] [[EruditeStoner laid-back]] demeanor make him... pretty damn lovable.
* [[Music/{{Carcass}} Car]][[http://www.last.fm/music/Carcass/+images/55599699 cass]] in their heyday were quite cute for people making {{Gorn}}y GrindCore.
* Gal Project [[note]]Real name [[https://namu.wiki/w/박준형(코미디언) Park Joon-hyeong]], notable for appearing in [[https://ko.wikipedia.org/wiki/개그콘서트 Gag Concert]]. The artist name "Gal Project" is from one of his characters Beaver(갈갈이) from ''Beaver Bros.''[[/note]]made a song to {{Twice}}'s Tzuyu. It's called [[https://www.youtube.com/watch?v=ehcUSC4z73w To... Tzuyu]] and it's about her and has some Moe motifs to the song itself. [[note]]The voice is kinda weird and all, so play it at your risk![[/note]]
* Music/RingoStarr guessed that his fanbase in the '60s consisted mainly of girls who wanted to mother him. He was absolutely right.
* In-universe example. In the Music/BonJovi song, "Superman Tonight," Jon sings about a girl he wants to rescue...'''THAT HE DOESN'T EVEN KNOW'''.
* Sally Shapiro
* Jazz vocalist and pianist Blossom Dearie had this as a big part of her appeal, often described as having a girlish appearance and an innocent "baby-doll" voice. Case in point: her famous cover of "[[https://www.youtube.com/watch?v=oruxeiA06_4 Someone To Watch Over Me.]]" (Is a more Moe name than "Blossom Dearie" even possible?)
* Ben Howard has been known to have this effect on some.
* Patrick Stump from Music/FallOutBoy has always had this effect on people to the point where even Pete Wentz has joked about it.
-->'''Pete''': patrick doesnt do gross things. his body is made up of kittens, saturdays, 70 degree weather, first kisses and butterflies. trust me, i cut that bitch open once to check.
** [[http://coolspotters.com/files/photos/98861/ryan-ross-profile.jpg Ryan Ross]] and [[http://68.media.tumblr.com/fd6dcf24280e2226a9df97bc6c50be25/tumblr_o56l00Qx621v6fsg0o4_500.jpg Brendon Urie]] of Music/PanicAtTheDisco. No wonder their fans [[http://static.tumblr.com/48ee63ed4a6694bdae0eb2abc7f95070/f0m2vbm/U6cmhm8r7/tumblr_static_tumblr_mhf1zeej3c1rqgjtgo1_1280.jpg ship]] them [[SweetDreamsFuel together!]]
** To complete the Emo Trinity, we have [[https://s-media-cache-ak0.pinimg.com/originals/19/4e/77/194e7700e98d6634911f23518377f501.png Gerard Way]] and [[https://s-media-cache-ak0.pinimg.com/736x/71/d1/04/71d1047be202b63cf4ae5bdea2fbc6dd.jpg Frank Iero]] from Music/MyChemicalRomance are this. Gerard has an adorable personality contrary to his appearance, and Frank is small and huggable. Is no wonder why they were a [[EstrogenBrigade hit with the girls?]]
* Cone of Music/Sum41 may as well be the [[http://scontent.cdninstagram.com/t51.2885-15/s480x480/e35/17076915_1409767489098244_6272728460825722880_n.jpg?ig_cache_key=MTQ2NjE4ODQ2MDAzMjcwNDU2OQ%3D%3D.2 poster child]] for the [[http://www.sum41.cz/fotogalerie/dtli3.jpg real-life]] [[http://gekirock.com/interview/img/200707/sum41.jpg male counterpart.]] He's so [[TastesLikeDiabetes sweet and sugary]], it's no wonder the fans want to protect him!
-->'''Commenter on a [[https://www.youtube.com/watch?v=ZY2Xmgb_6EY tribute video]] of him''': He's so pure, we must protect him at all costs
** [[http://getnetworth.org/wp-content/uploads/profiles/Deryck-Whibley-Net-Worth.jpeg Deryck]] [[https://i.skyrock.net/4180/23134180/pics/668647802.jpg Whibley]] is this too. He's even [[http://3.bp.blogspot.com/-IbZiqaIdW_8/TxZh-07ZtQI/AAAAAAAAAhc/2qM1kOdfeXs/s1600/Sum+41+2.jpg small]] and shy (Despite what his stage presence says)!
* Most of the Music/{{Vocaloid}}s count. The best-known examples are [[SeriesMascot Hatsune Miku]], [[HalfIdenticalTwins the Kagamine twins Rin and Len]], Megurine Luka, Meiko (who also counts as {{Fanservice}}), Gumi Megpoid and [[{{Tsundere}} Akita Neru]].
** Many Utauloids also count, but none moreso than Kasane Teto.

[[folder:Professional Wrestling]]
* Wrestling/AJLee is of the GenkiGirl variety.
* RandySavage's valet Miss Elizabeth could also count.
* ''It's Wrestling/{{Bayley}}''! GenkiGirl, check, {{Adorkable}}, check, weaponized glomper, check, one of the most "wholesome" Divas on WWE programming, check. Her opening even features a drawing of her as an anime character!

[[folder:Tabletop Games]]
* The ''TabletopGame/{{Warhammer 40000}}'' fan-character Cultist-chan turned into this once she got de-aged. Yes, [[ReligionOfEvil a cultist]] of [[GodIsEvil Chaos]].
** She's so cute she'll [[VideoGame/DawnOfWar cahptoor]] your heart!
** An unintentional example: The Land Raider is a ginormous uber-manly AwesomePersonnelCarrier / CoolTank, [[http://wh40k.lexicanum.com/wiki/File:Land_Raider.JPG with]] [[http://wh40k.lexicanum.com/wiki/File:SM-redeemer.jpg multiple]] [[http://wh40k.lexicanum.com/wiki/File:LRHelios.jpg variations]], each more badass than the last. The there's the [[http://wh40k.lexicanum.com/wiki/File:Spartan1.jpg Land Raider Spartan...]]
** In a similar vein to Cultist-Chan, we have Lolicron, which is basically a MoePersonification of the [[TheSoulless necrons]]. [[http://1d4chan.org/wiki/File:Lolicron01.jpg And yes, she is adorable]].
* ''TabletopGame/{{Eberron}}'''s female religious leaders are adorable.
** Jaela Daran has been mentioned many times.
** [[http://forum.rpg.net/showpost.php?p=11874207&postcount=6 Erandis Vol also practices knitting]].
* The ''TabletopGame/{{GURPS}}'' advantage Pitiable basically facilitates moe.
-->Something about you makes people pity you and want to take care of you. You get + 3 on all reaction rolls from those who consider you to be in a position of helplessness, weakness, or need (which never includes those with the Callous disadvantage). Taken in conjunction with above-average looks, Pitiable means you are "cute" instead of "sexy"; in combination with below-average looks, it means you are "appealingly homely," like a basset hound.
* A similar Competence is available for some races in the Tabletop RPG based off Naheulbeuk : "Touching naivety" grants the character a +4 bonus to all Charisma rolls in order to get forgiven by the rest of the party for any laughably catastrophic mistake. Considering how stupid, clumsy (read "very keen to accidentally shoot allies in the back while trying to cover them") elves can be in the Naheulbeuk Universe, they automatically start the adventure with this competence.
* The CollectibleCardGame Weiss Schwarz uses moe as its primary selling point, allowing moe stalwarts such as the Anime/LuckyStar and Clannad casts to wage bloody moe battle against each other.

* In ''ThePhantomOfTheOpera'', Christine is an perfect example of a Moe done well.
** Meg Giry could also qualify for this.

[[folder:Visual Novels]]
* Shiki from ''VisualNovel/{{Tsukihime}}'' tends to have a love of moe traits among the girls in the games. The doujins take this to whole new levels, creating his infamous line "So moe...I'm gonna die~!"
** The female cast of the game are all quite moe; some just more than others.
** Akiha, Arcueid, Hisui, Satsuki, and Len; arguably the most ''moe'' characters out of the lot.
* The girls of ''VisualNovel/KatawaShoujo'', who are all {{Disabled Love Interest}}s who each have some moe traits, but ShrinkingViolet Hanako probably takes the cake. However, it's worth noting that despite fandom's treatment of Hanako as moe, [[spoiler:her route in the game actually deconstructs the concept. Hanako becomes well aware that Hisao feels sorry for her and sees her as TheWoobie, and she greatly resents it. In her Bad End, she calls Hisao out on this, yelling that she hates him for this behaviour. With the way she's facing the screen, however, it doesn't seem that she's yelling at Hisao so much as [[TakeThatAudience she's yelling at]] [[YouBastard the player]]. In her H-scene, the reason she has sex with Hisao in the first place is so that he'll stop seeing her as someone to be pitied and protected.]]
* Ema Skye in the extra case of ''VisualNovel/PhoenixWrightAceAttorney'' and her cameo in ''VisualNovel/AceAttorneyInvestigations''. [[http://www.youtube.com/watch?v=QRaxpxtDvWE Check out one of her animation cycles if you want proof.]]
** Really, any of your female companions fall into this in some way. Maya with her childish naivete, Pearl's innocent ignorance of the world outside Kurain Village (and just being the one little girl in general), and Trucy Wright just all around. Even Kay Faraday, GenkiGirl as she is, gets in on it sometimes with her charming ambition. It helps that all these characters have [[TheWoobie Woobie]] backgrounds.
** Ron [=DeLite=]: [[spoiler: Mask☆[=DeMoe=].]]
* Rika and Satoko from ''VisualNovel/HigurashiWhenTheyCry''. The show then goes on to [[BreakTheCutie royally mess them up]], time and time again. By the time the second season rolls around [[spoiler:Rika stops being moe, but Hanyuu more than makes up for it.]]
** Rena is plenty moe as well, she just has a far less emphasis on childish moeness. At one point she plays this up in order to fluster Keiichi long enough to win one of their club's games of tag.
** In its SpiritualSuccessor, ''VisualNovel/UminekoWhenTheyCry'', you have Shannon, who fulfills most of the stereotypical moe traits ({{Meido}}, ShrinkingViolet, TheIngenue, etc.), and also Beatrice ([[CardCarryingVillain oddly enough]]), when you get glimpses of what the fandom has dubbed [[FanNickname "Moetrice"]].
*** And Maria when she isn't being NightmareFuelStationAttendant
*** Also [[AdorablyPrecociousChild Sakutaro]], for a male example.
* The elves of ''ComicBook/ElfQuest'' are deliberately Moe, particularly Suntop (later renamed Sunstream in-universe) who is practically the Ur Example. Around age 5 or 6, he had to endure being kidnapped by [[spoiler: Winnowill, the only truly evil elf known]] and magically hurt in order to keep him from struggling. Then as a 7yo (guesstimated), he had to endure 2-3 days of sleeplessness because of [[spoiler: constantly "hearing" telepathic screaming of other elves from some unknown place]]. If it weren't for sympathetic parents and an understanding mentor, he could have literally turned out an insanely evil being instead of godlike good.

[[folder:Web Comics]]
* ''WebComic/ElGoonishShive'' [[http://www.egscomics.com/?date=2008-01-29 shows us]] how not to do it: two moeblobs exceeding the critical mass together can make a [[TastesLikeDiabetes moesplosion]] (cue speechless Diane).
* Hanners of ''WebComic/QuestionableContent''.
** And the author [[ShoutOut knows it]]. ([[http://questionablecontent.net/view.php?comic=1525 Check the title.]])
** Marigold is as well, though to a lesser extent.
** Marigold's anthroPC Momo is so Moe that she has a shocker built in to combat kawaii-related overload.
* Eve from ''WebComic/{{Applegeeks}}'' is a robot. She is also very innocent and very cute. "What kind of cat would you want?" "I want a lolcat!"
* ''Webcomic/EerieCuties'' brings us Chloe, the {{Meganekko}} Moe succubus who [[IAmNotPretty thinks that she's a failure]] as a {{succubus}}.
* ''Webcomic/AnimeNewsNina'' parodies the phenomenon with "Melodic Summer Kuu-Tan," whose eponymous main character is a ''literal'' moe-blob, as seen [[http://www.animenewsnetwork.com/anime-news-nina/2009-08-05 here]].
* Secret, from ''Webcomic/KeychainOfCreation'', with enough adorability that Keychain fanart about her is overwhelmingly more popular than [[MsFanservice Marena's]].
* Kimiko from ''Webcomic/{{Megatokyo}}''. "Rehhhh???"
** Don't forget Yuki - she's a MagicalGirl, she almost has no choice but to be moe!
** Miho and Largo play a video game called [[http://www.megatokyo.com/?strip_id=344 "Super Moe Moe Moe Ball"]].
* Speaking of [[Webcomic/TouhouNekokayou Kimiko]]...[[MagicMushroom Masha Kinoko]]. Using the power of moe, she single-handedly melted any objection towards the introductions of original characters in the series and was considered ''too adorable'' to become the final boss of the series, which was her intended role in the story at the time of her introduction.
--->''(Touhou Nekoyayou #50: A Maid's Work)''
--->'''Tewi Inonymous:''' The unforgivable sin of fan works is original characters. DUH!
--->''(Shenanigans in a Magical Forest 244: Masha: Wait, which her? PANIC!)''
--->'''Tewi Inonymous:''' >Masha: Calm down, panicking will get us nowhere. Let's assess.
** [[FanNickname Moeshroom.]] Yes, she recieved a fan nickname because of this!
* ''WebComic/{{Precocious}}'':
** Tifany is considered this. [[http://www.precociouscomic.com/archive/comic/2009/07/03 Bud and Jacob comment on seeing her curled up asleep that she's "exceedingly cute!"]]
** [[http://www.precociouscomic.com/archive/comic/2010/02/18 Yvette]] fits the role quite well also.
* [[CatGirl Nepeta Leijon]] from ''WebComic/{{Homestuck}}''. She even warms /b/'s heart with her utter adorable.
** Also, Jade can go into this category. Both she and Nepeta are clearly under BadassAdorable, though [[WorldOfBadass given the comic's cast]]...
** You know what? Skip individual descriptions, all the kids, and ALL the trolls can count as Moe at one point, for a ludicrous plethora of reasons. Which makes the three trolls who are now hated and feared an especially interesting character study...
** [[CloudCuckoolander Clubs Deuce]] / [[http://www.mspaintadventures.com/?s=6&p=005587 Courtyard Droll]] is a [[TheDitz Ditzy]] [[IneffectualSympatheticVillain Ineffectual Sympathetic]] MinionWithAnFInEvil. [[http://www.youtube.com/watch?v=dLo22lvynNg This video]] [[WordOfGod is considered canon]].
** And now we can add [[spoiler:Calliope, aka uranianUmbra]] to the list, despite her [[UglyCute not being a traditional example of "cute" physically]]. Her FanGirl tendencies (complete with {{Cosplay}}), [[TheWoobie hidden insecurities]] alongside being menaced by her "brother", and generally behaving in an {{Adorkable}} manner made many fans {{Squee}} when she was first officially revealed.
** And then there's the [[ExtremeDoormat passive]], [[ShrinkingViolet shy]], [[WheelchairWoobie wheelchair-bound]] [[{{Adorkable}} Tavros]] [[ButtMonkey Nitram]]. There's a reason he's one of the most popular trolls in the series.
** WV/Wayward Vagabond/Warweary Villein, an adorable CloudCuckooLander with a tendency to [[TraumaCongaLine suffer]].
* ''Webcomic/CuantaVida'' has Anton, the panicky MegaNekko medic. The CV fandom is usually ridiculously protective of the two main characters, [[spoiler: so it really says something that Anton was immediately forgiven for working with Rojo to kidnap Bleu.]]
* ''Webcomic/{{Drowtales}}'' has Faen'arae Val'Sullisin'rune. While she may be older than the typical Moe character, she has the advantage of actually being a Drow whose age-equivalent in Human Terms would only be in the late Teens, Early Tweenties. [[spoiler: This character has the drawback of being able to feel the emotions of others and frequently will go into what is termed "Empathic Shock" due to highly stressful emotions. She also suffers from severe PTSD.]] All that said, she is also one of the most endearing characters in the series.
** Oh and Kyo'nne Val'Illhar'dro may also count... depending on whom you ask. Not to mention Naal'suul Val'Beldrobbaen would have counted [[spoiler: Prior to being turned into a Demon.]]
* [[http://bobadventures.comicgenesis.com/d/20120626.html Moé the ninja]] in ''Webcomic/TheInexplicableAdventuresOfBob,'' who spends most of her time looking adorable and sad. Notable that she and her brothers [[Film/TheThreeStooges Lari, Kurlijoh, and Shempu]] are the only [[ArtShift anime-styled characters]] in the [[http://bobadventures.comicgenesis.com/d/20120811.html otherwise toony world of the comic.]]
* Eric "Bitty" Bittle (even his nickname is cute) from ''Webcomic/CheckPlease'' may be the most adorable tiny big-eyed pie-baking college hockey player ever.

[[folder:Web Original]]
* Sierra Manning in ''Roleplay/SurvivalOfTheFittest'', a cute emotional girl whose cuteness is only amplified by her lisp.
** This trope could also easily explain why Orn "Dutchy" Ayers is so popular on the board. Dutchy is an [[FunnyForeigner Icelandic]], [[BiTheWay free-loving]] [[NerdsAreSexy comic book nerd]] who watches soccer and cries TenderTears over the plight of third-world countries among other things. Add in his in-game posts, which makes many handlers see him as TheWoobie, and his habit of wearing a PointlessBandAid over his nose, and you have a character who [[EnsembleDarkhorse most of the board adores]].
* ''WebVideo/Lonelygirl15''. That is to say, [[http://www.youtube.com/watch?v=XJ87kBN0Nhk Bree]] [[http://www.youtube.com/watch?v=0w0hpyNenjM Avery]].
* Codex of ''WebVideo/TheGuild'' falls into more [[TheWoobie pathetic cute]], but she still counts.
* [[http://www.youtube.com/user/MRirian MRirian]] became the second most subscribed person in Japan: for doing '''[[http://www.youtube.com/watch?v=FNbArSkU3gU nothing but staring into a camera]]''', looking incredibly moe. Really, almost all of her videos only staring consist of that.
* Jade Sinclair, codename Generator, of the Literature/WhateleyUniverse. Cute, GenkiGirl, looks about ten years old even if she's a high school freshman, still fixated on Hello Kitty, ...
* [[http://uncyclopedia.wikia.com/wiki/Moe According to]] Wiki/{{Uncyclopedia}}, musicians such as [[Music/{{Megadeth}} David Ellefson]], [[Music/{{Burzum}} Varg Vikernes]] (TroubledButCute), and [[Music/DefLeppard Rick Allen]] (BandageBabe) are considered moe by HeavyMetal fangirls.
* ''{{WebAnimation/Eddsworld}}'':
** Edd himself is a ''very'' cute cartoon boy with his {{Adorkable}} personality, wide-eyed expressions, cheerful attitude and [[KindHeartedCatLover love of cats]].
** Matt in the later episodes is still very vain, but also very much of a [[TheDitz ditzy]] {{Keet}}.
** Jon, he's a bit jerkish like Eduardo and Mark, but it's suggested that he's only misguided and manipulated by them into being a jerk and is really just an innocent guy and possibly the OnlySaneMan of the trio.
** Heck, to an extent, almost ''everyone'' on the show is this.
* WebVideo/TheNostalgiaCritic. Those huge, pretty eyes, his actor's gleeful catering to the fangirls and the fact that he looks like a kid playing grown-up ([[PsychopathicManchild and]] [[{{Manchild}} tends]] [[{{Adorkable}} to]] [[MoodSwinger suck]] [[JerkassWoobie at]] [[PuppyDogEyes it]]) in that messy suit adds a lot to his appeal.
** On that note, [[WebVideo/TheNostalgiaChick Nella]], in all her {{Adorkable}} woman-child-ness.
** [[WebVideo/BumReviews Chester A. Bum]], and unlike those two, he really ''does'' [[CrazyHomelessPeople need taking home]].
** WebVideo/PushingUpRoses, with her cute voice, [[{{Meganekko}} glasses]], and [[AvertedTrope not-so]] {{ambiguous|lyjewish}} [[MatzoFever Jewish-ness]].
** WebVideo/MarzGurl; her [[YouGottaHaveBlueHair blue hair]], her [[UnkemptBeauty right-out-of-the-hamper t-shirts]], and her [[GeekyTurnOn being fluent in Japanese]].
** Oancitizen, from WebVideo/BrowsHeldHigh; chubby face, fluffy facial hair, lovably snobby, cries almost as much as the Critic and has a soothing, Creator/StephenFry-esque voice.
** Donnie [=DuPre=] from WebVideo/DemoReel goes straight to the bedroom eyes to convince his co-workers to do anything, manages to be a complete DudeMagnet, is weak, femmy and very rarely raises his voice, has a horrible past ([[TraumaCongaLine and present!]]) and nobody can resist looking after him.
** Rebecca Stone. Her actress was delighted that Doug was the only guy to give her a BadassAdorable role, and while she's plenty ass-kicking feminist, she's also got an adorable giggle, has a stoner past and says whatever comes into her brain first.
* ''RolePlay/TheDoomyAdventuresOfIrkenDoominess'': Melissa as a smeet was a total Moe being shy and withdraw, often having others feel the need to protect her.
** while we're on this subject, San too who was in pretty much the same situation as Melissa but wasn't shy or withdrawn but so socially awkward that most people avoided her.
* WebVideo/LilyPichu, a GamerChick that hosts her own channel doing escapades playing VideoGame/LeagueOfLegends and occasionally accompanies them with cute non-professional drawing in moe style. Just listen to her voice and try not to have a HNNNNNGGG. Of course, sometimes she subverts it that she also a bit foul-mouthed, letting out PrecisionFStrike time to time, but it's also worth noting that she admits that the Moe voice is totally original and not made-up. She's also pretty personable and can be hilarious when she wants to.
* About the best way to describe why Hailey Solomanari of ''Podcast/KakosIndustries'' is so well liked among fans. Even with only her voice to convey her character, she's so damn naive and bubbly it's borderline infectious. She's especially this compared to the other characters who tend to carry a more obvious sense of intimidation while she keeps her own Evil capabilities under a pretty pink gauze of innocence which makes her both incredibly "moe" with plenty of CuteAndPsycho to boot.
* The character ''named'' Moe in ''WebVideo/{{No Boys Dorm}}''. With her bubbly personality, love of the color pink, enthusiasm for just about everything, and tendency to actually ''sparkle'', she definitely fits the description.
* ''WebVideo/IdolsOfAnime'' episode 14 discusses the rise of Moe in anime during the mid-2000s.
* Quite a few examples in ''WebAnimation/{{RWBY}}'', as it's a WorldOfActionGirls:
** Ruby Rose is a bubbly and geeky 15-year-old monster slayer in-training who wants to be a hero because her CoolBigSis Yang read a lot of old fantasy stories to her as a little kid.
** Yang as a little kid would qualify, with her pigtails and brave {{Determinator}} attitude.
** Penny Polendina is a... [[{{Cloudcuckoolander}} strange]] but very cheerful young girl [[spoiler:who is also capable of carving through an entire army of terrorists with a cute little smile on her face.]]
** Standing at 4'9'', Neopolitan is the shortest girl in the cast, and rarely seen without her ParasolOfPain. That is, when she's not stabby NightmareFuel who nearly murdered both Ruby and Yang on separate occasions.
* ''WebVideo/YuGiOhTheAbridgedSeries'' has jokes about [[{{Adorkable}} Yu]][[PerkyGoth gi]] being this. Specifically, the series likens him to a [[PandaingToTheAudience baby panda]].
--->'''Yugi:''' Have you seen my face?! Seriously, I'm so cute, people have mistaken me for a baby panda! One whimper outta me and he'll be the Joey we know and love again.
--->'''Yami:''' You mean you're ''not'' a baby panda?
--->'''Yugi:''' Nope.
--->'''Yami:''' ''Wow'', you're good!

!!Entire series called ''moe''

[[folder:Notable Producers of Moe Series]]
* The animation company M.O.E. is named after and produces many such shows; some have more {{fanservice}} than others.
* Creator/KyotoAnimation also has a knack for this. They made the series (''Manga/LuckyStar'', ''VisualNovel/{{Kanon}}'', ''VisualNovel/{{Air}}'', ''VisualNovel/{{Clannad}}'', ''Manga/KOn'') that are the zenith of moe.
* CLAMP, [[Manga/{{Chobits}} on]] occasion.
* Most series in the Magazine/MangaTimeKirara magazines are moe.

[[folder:Video Games]]
* ''[[http://www.segagagadomain.com/saturn12/gametengoku.htm Game Tengoku]]'' (also known as ''The Game Paradise'').
* ''VideoGame/{{Otomedius}}'', a SpinOff of ''VideoGame/{{Gradius}}''.
* ''VideoGame/ArcanaHeart'' is [[WidgetSeries widget-powered]] ''moe''.
* Every ''Franchise/{{Kirby}}'' character [[EldritchAbomination that's not a final boss]] is Moe. Even Meta Knight, under his mask, is adorable.
* All of Creator/NipponIchi's strategy RPG releases are cutesy enough to qualify as Moe.
** [[DysfunctionJunction Except maybe]] ''VideoGame/SoulNomadAndTheWorldEaters''.
* The champ, however, has to be ''Pop [='n=] Music''. Take your pick of literally dozens of characters, including one actually ''named'' Moe (which she is, in spades).
* ''DarthWiki/NekoBlade''
* ''[[http://www.youtube.com/watch?v=Ivn4orIO0nc Chip Chan Kick]]'', an EliminationPlatformer for the PC-FX.
* ''VideoGame/{{Touhou}}'' actually averts this for the most part, since despite [[ImprobablyFemaleCast 98% of the cast being cute girls]] wearing some kind of [[ElegantGothicLolita frilly clothing]] very few of the characters really have any stereotypically moe personalities (and it's not like [[WorldOfActionGirls any of them need to be protected anyway]]). It's still pretty easy to think it's a moe series, though, since fans are very fond of emphasizing moe traits whether the characters in question have any or not. Some details in the [[AllThereInTheManual guidebooks]] have actually subverted the moe treatment some characters got (i.e. Hina is not someone you want to spend time with because she leaks misfortune, Kisume is actually a CreepyChild, Nitori [[UnreliableNarrator may or may not]] actually be racist against humans).
* ''VideoGame/{{Pangya}}'', the world's most moe golf MMO.
* The ''VideoGame/{{Atelier}}'' series, from their pages here on [=TVTropes=], described as being "described as one-part {{JRPG}}, one-part TimeManagementGame and three-parts ItemCrafting with a dollop of Moe for flavour."
* In ''VideoGame/PotionMaker'', most notably the store staff, but applies to pretty much all characters. Including cats.
* When EA realized that ''VideoGame/TheSims'' wasn't selling so well in Asia, they figured they needed a new series to appeal to people in that area. In order to do this, they decided to take said game and add a thick coat of pure, SuperDeformed, {{Animesque}}, [[LighterAndSofter family-friendly]] Moe to it. What did they get? ''VideoGame/MySims''.
* ''VideoGame/EternalFighterZero'', the doujin FightingGame by ''Creator/TwilightFrontier'' features a cast of cute girls from Creator/KeyVisualArts works, such as ''VisualNovel/{{AIR}}'', ''VisualNovel/{{Kanon}}'' and ''[[VisualNovel/OneKagayakuKisetsuE ONE ~ To The Radiant Season ~]]'', which are Moe works themselves. Special mention to [[ConfusionFu Mayu]], [[CosplayOtakuGirl Mio]] and [[MyLittlePanzer Unknown]] for the ''ONE'' side, [[PowerGivesYouWings Ayu]], [[HeavySleeper Nayuki]] and [[MagicalGirl Sayuri]] for the ''Kanon'' side; and [[TrapMaster Misuzu]] and [[FireIceLightning Kano]] for the ''AIR'' side.

[[folder:Visual Novels]]
* A set of [[DatingSim eroge]] with actual plots and sympathetic characters is Key's works. ''VisualNovel/{{Kanon}}'' and ''VisualNovel/{{AIR}}'' have both been animated twice [[BleachedUnderpants with all H-scenes removed and practically no fanservice]], and didn't lose much; ''VisualNovel/{{CLANNAD}}'', which was also animated twice under the same contract, was completely clean in the first place.
* There's actually a whole VN genre for so-called "moege". ''VisualNovel/DaCapo'' and its spinoffs, ''VisualNovel/{{Shuffle}}'', ''VisualNovel/SnowSakura'' and ''VisualNovel/{{Canvas 2}}'' are just some that this particular niche has to offer. Confusingly enough, there is also a different genre called "moege", the one relating to burn/passion; these titles are usually related to sports or hobbies one can be, well, passionate about and bond to each other over it. This difference was mentioned (and admitedly better explained) in ''Manga/KoeDeOshigoto''.
** Speaking of ''VisualNovel/DaCapo'', remeber the character Moe above in the anime section? In the VN there's more to her than meets the eye, and it has to do with her unusual sleeping habits, if that alone is not Moe enough. [[spoiler: She takes sleeping pills. Not because of insomnia, but due to a tragic incident in her childhood - there was a boy she liked, then one day he died. Overcome with grief, she made a wish to the magical Sakura Tree to see that boy in her dreams. Hence her need to sleep. Thus when the tree withers, she loses that wish, and just breaks down. Awwww]]

[[folder:Web Comics]]
* ''Webcomic/NerfNOW'' is a moe version of ''VideoGame/TeamFortress2''. While all the characters in ''[=TF2=]'' are male ([[EpilepticTrees probably]]), the comic has male and female versions, and otherwise follows devotedly the RuleOfCute. It also has [[MoeAnthropomorphism Moe Anthropomorphized]] [[VideoGame/StarCraft Zerg]] [[CuteMonsterGirl Girls]].
* ''Webcomic/APTComic'' has plenty, all of which are [[AuthorAppeal intentional.]]

* ''WebAnimation/HomestarRunner''.
* The animated characters of the ''[[WebVideo/PlanetDolan Dolan Life Mysteries]]'' videos, especially in the videos animated by Klowncar or [=ReturnOfGoo=].

* ''WesternAnimation/BabyLooneyTunes'': A LighterAndSofter version of Looney Tunes as adorable and innocent babies who learn life lessons, although the trope is exaggerated to the point the series is accused of [[TastesLikeDiabetes tasting like diabetes]].
%%* ''WesternAnimation/TheBuzzOnMaggie''
* ''WesternAnimation/CampLazlo'': It's moe due to many of the characters' {{Adorkable}} personalities. Also combines the trope with RidiculouslyCuteCritter
* Creator/CartoonNetwork: Throughout it's history, this channel's been able to churn out a slew of cute cartoons (which may contribute to it's popularity, both in the States and [[GermansLoveDavidHasselhoff in Japan]]).
%%* ''Franchise/CareBears''
* ''WesternAnimation/ChalkZone'' has been described by many as Nickelodeon's cutest non-preschooler cartoon. Of course, this is not without complaints of TastesLikeDiabetes.
%%* ''WesternAnimation/DextersLaboratory''
%%* ''WesternAnimation/{{Doug}}''
* ''WesternAnimation/DocMcstuffins'': Basically the entire show is about a titular "Healer of Moe-toys".
%%* ''WesternAnimation/TheFairlyOddparents''
* ''WesternAnimation/FostersHomeForImaginaryFriends'' has plenty of cute imaginary friends and some charming human characters.
* ''WesternAnimation/HelloKitty's Furrytale Theater''. Creator/TaraStrong, the mistress of cute characters, started as Kitty on this show when she was 13.
%%* ''WesternAnimation/HiHiPuffyAmiYumi''
* ''WesternAnimation/KaBlam: The ''Life with Loopy'' shorts. And the Henry and June shorts at some points. The two main characters include an AdorablyPrecociousChild and a CuteBruiser.
* ''WesternAnimation/KimPossible'': Many find Kim and Ron to be quite heartmelting.
* ''Franchise/LiloAndStitch'': From the PuniPlush art to the high octane SweetDreamsFuel, it drips of Moe at every corner. Especially Lilo.
%%* ''WesternAnimation/TheLoudHouse'': Lincoln and all ten of his sisters.
* ''WesternAnimation/{{Madeline}}'': Oddly enough for a late 80's/early 90's show. A lot is done to ensure the tiny, cute heroines are [[http://www.youtube.com/watch?v=sj2XOhC1YlM as tiny and cute as possible]].
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic''. Due to [[SuperDeformed the general art style]], characters have varying degrees of this, but it's probably the most pronounced in [[ShrinkingViolet Fluttershy]]. Outside of the main cast, there's [[OneSceneWonder Coco Pommel]], whose popularity is almost entirely due to how endearing she is...And the show itself is largely about ponies learning to be better friends to one another, teaching lessons that often apply to adults as well as children.
* ''[[WesternAnimation/MyLittlePonyTVSpecials The original]]'' ''Franchise/MyLittlePony'' [[WesternAnimation/MyLittlePonyAndFriends series]] [[WesternAnimation/MyLittlePonyTales the second]], or [[WesternAnimation/MyLittlePonyG3 third]].
%%* ''WesternAnimation/PhineasAndFerb''
* ''WesternAnimation/ThePowerpuffGirls'' with BadassAdorable added to boot.
%%* ''WesternAnimation/RainbowBrite''
%%* ''WesternAnimation/RubyGloom'' combines this trope with DarkIsNotEvil.
%%* ''WesternAnimation/{{Rugrats}}'', but moreso in the later episodes.
%%* ''WesternAnimation/SabrinaTheAnimatedSeries''
%%* ''WesternAnimation/ShirtTales''
* ''WesternAnimation/StarVsTheForcesOfEvil'': The show has plenty of cute (or UglyCute for monsters) character designs.
* ''WesternAnimation/StrawberryShortcake'': Especially the first two incarnations (i.e., the 1980s specials, and the 2003 series).
* ''WesternAnimation/TinyToonAdventures'': The main cast being a bunch of cute PuniPlush [[{{Toon}} Toons]] [[{{Expy}} based on]] ''WesternAnimation/LooneyTunes'' characters.
* ''WesternAnimation/{{Wakfu}}'': It has been described on this very Wiki as ''Anime/TengenToppaGurrenLagann'', "but with Moe rather than HotBlood." The main character is Yugo, an AdorablyPrecociousChild with CuteLittleFangs, huge brown eyes, and a NiceHat with cat ears. One of his companions is Amalia, a RebelliousPrincess with a FlowerInHerHair who DoesNotLikeShoes and harbours a ''deep'' attachment to her female bodyguard. Speaking of said bodyguard, even [[{{Tsundere}} Evangelyne]] [[http://i43.photobucket.com/albums/e397/I_am_Latia/WHYSOMOEEVA1.jpg has]] [[http://i43.photobucket.com/albums/e397/I_am_Latia/WHYSOMOEEVA2.jpg her moments.]] It's important to note, though, that while these characters ''look'' huggable and helpless, they're anything but.
%%* WesternAnimation/WordParty: It's a very cute series.

!! ''Moe'' in general

* [[https://en.wikipedia.org/wiki/.moe Starting in 2014]], .moe joined the likes of .com and .net as a TLD. Yes, it is directly named after this concept.