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[[quoteright:300:[[Manga/LuckyStar http://static.tvtropes.org/pmwiki/pub/images/Urakisuta_Moe_9457a_7678.png]]]]

->''"Somehow, when I look at her, I feel like I can't leave her alone. I feel like I have to protect her!"''
-->--'''Chiri Kitsu''', ''Manga/SayonaraZetsubouSensei''

Coined in Japan in the late '90s, "Moe" (萌え, pronounced as "Mo-Eh", derived from a Japanese word that means "[[CutenessProximity budding, to sprout/bloom]]")[[note]]燃え, also pronounced "moe", is a different word meaning "to burn"[[/note]] is an ill-defined otaku term that means, amongst other things, "cute", "huggable", or "endearing". While it's sometimes used to describe a series or the phenomenon called PerverseSexualLust, it's more about a specific ideal or kind of character, similar to UsefulNotes/{{Kawaisa}}. When used as an interjection, figuratively, it's used to convey that "something blooms inside your heart".

A common definition is that Moe is the ability of a character to instill in the audience an irrational desire to adore them, [[TheWoobie hug them]], protect them, comfort them, etc. To evoke a sort of BigBrotherInstinct, in men ''and'' women.

Moe characters are, generally speaking, [[TheCutie cute]]. Moe characters are implicitly youthful, congregating to high school age and below. Adult female characters who qualify are almost always in their low twenties. Any characters older than that have this fact unmentioned, or the [[ReallySevenHundredYearsOld character's appearance is altered as little as possible regardless of the actual time that has passed]]. Moe characters often take many characteristics, tropes and forms of appearance from the [[BishoujoSeries Bishoujo genre]].

Their personality will reflect an "innocent" outlook on something vital, such as about romance. A related implication is that moe characters are [[MyGirlIsNotASlut virgins]], though mostly in Japan, where virginity and purity still remains important to a girl's appeal.

The classical Moe character is highly associated with innocence, submission, helplessness and {{woobie}} characteristics (e.g., FragileFlower, ShrinkingViolet, ExtremeDoormat, {{Dojikko}}, TheIngenue, etc., usually drawn with TaremeEyes), although this does not need to be always the case. In many other, more modern variations, there is also a trend towards more upbeat and extroverted personalities that are far more unique, noticeable and recognizable (such as the ManicPixieDreamGirl, and the more benign variants of {{Tsundere}}) although these variants do have a risk of getting kinda annoying or [[TastesLikeDiabetes tasting like diabetes]]. Other contributions to uniqueness can also come in the form of quirks, reliance on CostumeExaggeration, [[VerbalTic odd language]], strange hobbies and the like. Occasionally, these quirks are completely unrelated and seem a bit disjointed.

If a character is ''plain'', they are "loudly plain" in the way HollywoodHomely characters are "ugly"; sometimes they're just more moderate than the rest of the cast, and the writers implicitly suggest the audience is kind for liking the character for being plain.

More on these traits can be found [[http://www.japanator.com/the-four-laws-of-moe-14072.phtml here]], although trying to define the exact nature of "what is Moe" is still up to debate.

Such characters are also prone to being used as mere PanderingToTheBase. When a character has no visible personality traits aside from vaguely cute uselessness, he/she is termed the dreaded "'''Moe Blob'''". An interesting result of this is some moe characters are quasi-AnimatedActors; the series they star in need not be related at all, being only devices to enable the viewer to enjoy the character. Many of them feature in GagSeries, and only the [[CoversAlwaysLie merchandise for the series shows off]] its intended and occasionally creepy roots.

Also, ''do'' note that the Moe aesthetic in itself is generally not considered to be a sexual thing. Saying otherwise ''will'' hit the FandomBerserkButton. That is not to say, of course, that Moe characters can never be sexually attractive, and indeed [[{{Bishoujo}} some]] [[{{Lolicon}} aesthetics]] may deliberately blur the line, with varying amounts of creepiness.

Male characters can also have moe traits, and they figure prominently in {{Shoujo}} and {{Josei}}. Like their female counterparts, moe boys are usually ridiculously cute. The AdorablyPrecociousChild is a good example. {{Bishonen}} characters (particularly TroubledButCute characters) also tend to evoke feelings of Moe in a female audience and are frequently called Moe by both fans and authors.

See also MoeAnthropomorphism, MoeCouplet, MoeStare; compare TheWoobie where the focus is about sympathy. YamatoNadeshiko has a similar appeal but for older characters. Also see WhenSheSmiles for situations where applicable characters get massive Moe points for finally breaking out a smile. In darker series, very likely to suffer BreakTheCutie. WeaknessTurnsHerOn is a sort of DistaffCounterpart that concerns women's attraction to ''moe'' males. Contrast RatedMForManly. WhatDoYouMeanItsNotForLittleGirls when someone mistakes a moe show that's meant for [[{{Seinen}} older males]] for a show that's meant for [[{{Shoujo}} little girls]].

[[IThoughtItMeant No connection to]] a certain [[Film/TheThreeStooges bowlcut-wearing would-be leader]], [[WesternAnimation/TheSimpsons surly bartender]], or [[ComicStrip/CalvinAndHobbes six-year-old school bully.]] Or, for that matter, a town in Victoria, Australia.
----
!!Sub-pages and Examples:

[[index]]
* Moe/AnimeAndManga
* Moe/{{Literature}}
* Moe/LiveActionTV
* Moe/VideoGames
[[/index]]

[[foldercontrol]]

!!!''Moe'' characters

[[folder:Advertising]]
* The Japanese ''Windows 7'' mascot [[http://www.youtube.com/watch?v=nngGGBkjMpU Nanami Madobe]] who's a bit ditzy and suffers from CutenessProximity.
** Microsoft Moe strikes again: Claudia Madobe, whose figurines are bundled with Microsoft Visual Studio 2010. Priced at ~$2200, one must wonder whether the figurine or the software is the bonus content.
[[/folder]]


[[folder:Comics]]
* One male example who gets away with it because of his age is Calvin from ''ComicStrip/CalvinAndHobbes''. Remember when the baby raccoon died? It was also a [[CrowningMomentofHeartwarming Crowning Moment of Heartwarming.]]
** It's when he ''wants'' to be, and it ''never'' works on his parents. Not even [[PuppyDogEyes "Bambi eyes"]] work.
*** "Bambi Eyes" tend to lose the intended effect when one is using them to ask for a flamethrower.
** It also doesn't work on Rosalyn (the baby-sitter), or Miss Wormwood (the teacher), or... you know what? It just doesn't work in-universe.
* The title character of ''Comicbook/{{Empowered}}'' is a rare example in an American SuperHero comic.
--> '''[=ThugBoy=]:''' She's got this whole adorable, aching vulnerability thing going on... [...] I wanted to comfort her '''and''' tap that ass like it's never been tapped before.
* Delirium in ''[[ComicBook/TheSandman Death: At Death's Door]]''
* Molly Hayes and Klara Prast from ''ComicBook/{{Runaways}}''
* Ignacia from ''{{Wildguard}}''
* Squee from ''JohnnyTheHomicidalManiac'' could be an example of this.
* The original version of Marrina from ''AlphaFlight'' was absolutely made of this, at least as long as she was in control of herself. Unfortunately, outside forces kept pulling out her SuperPoweredEvilSide, making her good half seem just that much more tragic and, well, moe.
[[/folder]]

[[folder:Fanfiction]]
* FanFic/AndIfThatDontWork has Shinju Ayanami, ItMakesSenseInContext. Imagine the {{Moe}} qualities of Rei and Shinji and add a healthy dash of ElegantGothicLolita.
* [[FanFic/ChiAndChakra Chi and]] [[http://www.fanfiction.net/s/5067899/28/Chi_and_Chakra Chakra]] has Ryoko Saotome, a moe BloodKnight.
* Pretty much EVERY original character that [[http://www.fanfiction.net/u/2451821/Nearlover7 Author Nearlover7]] writes. And if you know her from D2Brigade, she's pretty moe herself.
* WordOfGod says that [[BewareTheNiceOnes Aideen]], the previous [[PlayingWithFire Fire Keeper]] is this, as well as [[BewareTheNiceOnes Anacaona]] the very first [[BlowYouAway Air Keeper]] in Fanfic/KeepersOfTheElements.
* ''Fanfic/{{Brainbent}}'''s AU version of [[{{Homestuck}} Nepeta Leijon]], like her canonical counterpart, is pretty darn adorable. She's a short, quirky CatGirl with a generally playful and friendly personality, although like [[DysfunctionJunction the rest of the cast]], she has her share of issues.
** Many of the younger cast members have moe moments. Being a cast full of {{Woobie}}s doesn't hurt, and neither does the cast's [[LighterAndSofter comparative lack of homicidal outbursts]].
** Calliope gets moe points from her character design alone. She's a burn victim instead of an alien skull monster in this universe, but still terribly cute in her own way.
* Even a DarkFic like {{Fanfic/Hivefled}} has moe characters, especially Ganmed Lomust, an {{Adorkable}} writer of [[StylisticSuck absolutley awful]] fanfiction, and Tsukey Morney, a [[ShrinkingViolet painfully shy]] sufferist with GirlishPigtails who usually [[ThirdPersonPerson speaks in third person]]. (Of course, Ganmed is an ObliviouslyEvil subjugglator who has, to quote his profile, "killed a number of people", and Tsukey is a ChildSoldier who collects knives, but, ehh, they're still cute.)
[[/folder]]

[[folder:Film - Animation]]
* Vanellope von Schweetz in ''Film/WreckItRalph'' is the most adorable character in the movie and also the most abused, whose living conditions were even worse than Ralph's. She is essentially a DummiedOut character in her home game, which is horrifyingly tragic if such a character were sentient. Some of the story team members even grew protective of her.
** Felix is this for some of the fandom, although YMMV.
* From the same year as Vanellope is Sophie from RiseOfTheGuardians, who is just the most adorable thing and tends to invoke ImTakingHerHomeWithMe in the audience.
* Margo, Edith, and Agnes from ''WesternAnimation/DespicableMe''.
* Rapunzel from ''Disney/{{Tangled}}''. Her mannerisms and personality make her the most adorable DisneyPrincess yet.
** Anna from ''Disney/{{Frozen}}'' is what Rapunzel is UpToEleven.
** Not that there's any shortage of adorable Disney Princesses, like [[Disney/TheLittleMermaid Ariel]] or [[Disney/BeautyAndTheBeast Belle]].
*** Or for that matter, the original princess, [[Disney/SnowWhite Snow White]].
* [[http://i45.tinypic.com/110w40n.jpg Bonnie]] of ''WesternAnimation/ToyStory3''.
** Now that [[WesternAnimation/MonstersUniversity Monsters University]] is out, we have Mike when he was younger.
[[/folder]]

[[folder:Film - Live Action]]
* Frodo Baggins in ''Film/LordOfTheRings''. More so than the book, in which he seems slightly more composed and more mature than his younger Hobbit friends, film Frodo is every bit the doe-eyed, plucky little-train-that-could. Whenever action goes down, even the other Hobbits manage to get some licks in. But not our Frodo, who whimpers and faints and plays the {{IllBoy}} throughout. He's so in over his head it's absurd... which is what makes his pluck all the more moving. It's just a damn good job Sam went with him...
* DavidBowie's character from ''TheManWhoFellToEarth'' is a fragile, if stoic, alien who proves highly, tragically vulnerable to the pitfalls of the human world. In his human disguise, he's one of the older examples of this trope (his true form is that of a RubberForeheadAlien). It's telling that Bowie fangirls usually refer to Thomas Jerome Newton via his in-story nickname of "Tommy".
* The ultimate western example would be Creator/AudreyHepburn[='=]s adorably innocent Princess Ann from ''RomanHoliday.''
* Chekov, from the 2009 ''Film/StarTrek'' movie. He's developed quite the female following.
** He's practically a live-action anime character with his enormous greenish-blue eyes; no wonder he's a Moe! That and his positively adorable accent (especially when the computer acts like a bitch to him).
*** "I can do zat! I can do zat!"
* Little Nancy in ''SinCity'' the movie. She is a lot cuter when seen in full color light in the bonus DVD features than in the black and white of the movie.
* Raven in CecilBDemented falls into this category in a weird way, but then, considering the [[MaggieGyllenhaal actress]]...
* Both used straight and subverted when [[Creator/ChristinaRicci Wednesday Addams]] turns on the charm at summer camp in ''[[Series/TheAddamsFamily Addams Family Values]]''. In just a few moments she blossoms from her usual drawn and dour self into a charming doe eyed lovable little girl.
** The other children are visibly shocked. One remarks "she's scaring me!"
* Child!Hanuman/Maruti from ''TheReturnOfHanuman''. Big girly eyes, cheeks, innocence, he's just so adorable.
* ''TransformersFilmSeries''
** Bumblebee fills this, despite being a mechanical life form. Due to being the most humanoid of the robot cast, his movements moddelled after [[Film/BackToTheFuture Marty Mcfly]], the fact his horns are replaced with little bug antenas, he's given Prowl's door wings which act like dog ears, and his childlike enthusiasm at times. There's a reason many ''cried'' when he was injured in the first film and [[spoiler: when it looks like he's about to be executed by Soundwave in the third]]. Possibly lampshading this, Laserbeak uses his aparent ability to change into anything to become a human child sized pink version of him to [[spoiler: trick a small girl into letting him inside so he can kill her family.]]
** Carly in the third film also acts as this, due to being more emotional than Megan Fox's character Mikeala in the first film and more playful.
* Chucky from ''Film/ChildsPlay''. Yes, he is a psychotic mass murderer, but he just looks so adorable in his doll body.
* Syrena from ''Film/PiratesOfTheCaribbean''. Come on look at those big adorable [[WhatBeautifulEyes eyes]]. Doesn't hurt that she's a sweet vulnerable [[TheWoobie non-murdering]] mermaid.
* Barbra from ''Film/NightOfTheLivingDead''. After all of the horrible things that happen to her, she becomes a nervous wreck. And it's adorable!
* Just about anyone played by Mr. Creator/BusterKeaton. [[TheWoobie Poor]] [[ButtMonkey guy]].
* In ''Film/{{Thor}}'' Loki gets one or two scenes (notably TheReveal scene) that make him this... until he turns all WoobieDestroyerOfWorlds.
* Janie in ''Film/AnotherTimeAnotherPlace'', especially when she gets the chance to [[WhenSheSmiles smile]].
[[/folder]]

[[folder:Professional Wrestling]]
* [[ChickBusters AJ Lee]] is of the GenkiGirl variety.
* RandySavage's valet Miss Elizabeth could also count.
[[/folder]]

[[folder:Music]]
* [[http://www.last.fm/music/kesson+shoujo/+images/30553495 Lala]](left), the singer for [[JapanesePopMusic J-Pop]] / [[SensoryAbuse digital noise]] [[NeoclassicalPunkZydecoRockabilly shotgun wedding]] わたしのココ. You think it stops there? [[http://www.youtube.com/watch?v=4qaubABv_zs Wait 'till she opens her mouth.]]
** Possibly something of a {{Woobie}} as well; [[http://watashinokoko.web.fc2.com/uketsuke.html the band's webpage]] states that she's a ShrinkingViolet [[UpToEleven to the nth degree.]]
* {{LIGHTS}}
* Damon Albarn of Music/{{Blur}} most likely invokes this, particularly in the mid-90s. [[http://images2.fanpop.com/images/photos/5600000/damon-damon-albarn-5650642-500-665.jpg Just look at him.]] [[http://1.bp.blogspot.com/_Fq5J_Aq_Ymk/SYsKOZyKEaI/AAAAAAAABws/Gt0aIby2e9I/s400/Picture+1.png Awwwwww.]]
* {{Gorillaz}} guitarist Noodle has always been one in her way, especially considering the visceral art style. Here she is aged [[http://1.bp.blogspot.com/_Pr40z63uRnk/TGDaLOzS99I/AAAAAAAAAKo/tn4HIDqr2uM/s1600/Gorillaz.jpg ten]], [[http://images2.fanpop.com/image/polls/388000/388039_1267362823483_full.jpg fourteen]] and [[http://upload.wikimedia.org/wikipedia/commons/2/25/Noodle_Phase_3.jpg twenty]], complete with CoolMask.
** 2D also invokes this feeling a bit, particularly in Phase 3. He's definitely more UglyCute than anything, but his advanced {{Woobie}}hood and [[TheDitz ditzy,]] [[EruditeStoner laid-back]] demeanor make him... pretty damn lovable.
* [[Music/{{Carcass}} Car]][[http://www.last.fm/music/Carcass/+images/55599699 cass]] in their heyday were quite cute for people making {{Gorn}}y GrindCore.
* RingoStarr guessed that his fanbase in the 60s consisted mainly of girls who wanted to mother him. He was absolutely right.
* In-universe example. In the BonJovi song, "Superman Tonight," Jon sings about a girl he wants to rescue...'''THAT HE DOESN'T EVEN KNOW'''.
* Sally Shapiro
[[/folder]]

[[folder:Tabletop Games]]
* The ''TabletopGame/{{Warhammer 40000}}'' fan-character Cultist-chan turned into this once she got de-aged. Yes, [[ReligionOfEvil a cultist]] of [[GodIsEvil Chaos]].
** She's so cute she'll [[DawnOfWar cahptoor]] your heart!
** An unintentional example: The Land Raider is a ginormous uber-manly AwesomePersonnelCarrier / CoolTank, [[http://wh40k.lexicanum.com/wiki/File:Land_Raider.JPG with]] [[http://wh40k.lexicanum.com/wiki/File:SM-redeemer.jpg multiple]] [[http://wh40k.lexicanum.com/wiki/File:LRHelios.jpg variations]], each more badass than the last. The there's the [[http://wh40k.lexicanum.com/wiki/File:Spartan1.jpg Land Raider Spartan...]]
** In a similar vein to Cultist-Chan, we have Lolicron, which is basically a MoePersonification of the [[TheSoulless necrons]]. [[http://1d4chan.org/wiki/File:Lolicron01.jpg And yes, she is adorable]].
* {{Eberron}}'s female religious leaders are adorable.
** Jaela Daran has been mentioned many times.
** [[http://forum.rpg.net/showpost.php?p=11874207&postcount=6 Erandis Vol also practices knitting]].
* The {{GURPS}} advantage Pitiable basically facilitates moe.
-->Something about you makes people pity you and want to take care of you. You get + 3 on all reaction rolls from those who consider you to be in a position of helplessness, weakness, or need (which never includes those with the Callous disadvantage). Taken in conjunction with above-average looks, Pitiable means you are "cute" instead of "sexy"; in combination with below-average looks, it means you are "appealingly homely," like a basset hound.
* The CollectibleCardGame Weiss Schwarz uses moe as its primary selling point, allowing moe stalwarts such as the Anime/LuckyStar and Clannad casts to wage bloody moe battle against each other.
[[/folder]]

[[folder:Theatre]]
* In ''ThePhantomOfTheOpera'', Christine is an perfect example of a Moe done well.
[[/folder]]

[[folder:Visual Novels]]
* Shiki from ''{{Tsukihime}}'' tends to have a love of moe traits among the girls in the games. The doujins take this to whole new levels, creating his infamous line "So moe...I'm gonna die~!"
** The female cast of the game are all quite moe; some just more than others.
** Akiha, Arcueid, Hisui, Satsuki, and Len; arguably the most ''moe'' characters out of the lot.
* The girls of ''VisualNovel/KatawaShoujo'', who are all [[DisabledLoveInterest Disabled Love Interests]], but especially ShrinkingViolet Hanako. [[http://shimmie.katawa-shoujo.com/post/list/i%27m_gonna_die/1 Parodied in a series of yonkoma]] where Hisao's heart arrhythmia acts up on witnessing the girls being cute; they're literally so ''moe'', it hurts. In fact, this and other fan creations made HNNNNNNNG!, the supposed onomatopeia of a heart attack due to moe overdose, [[Memes/KatawaShoujo into the new meme for cuteness]] (replacing "My nutbladder" from HidamariSketch).
** Reiterating that Hanako out-moe's the others, that series of Yonkoma has most of the girls doing something to make Hisao's condition act up. Hanako's was just 3 BeatPanel of her looking at him, looking away, and looking at him again, apparently [[ShrinkingViolet trying to work up the courage to say something]].
** It's worth noting that despite fandom's treatment of Hanako as moe, [[spoiler:her route in the game actually deconstructs the concept. Hanako becomes well aware that Hisao feels sorry for her and sees her as TheWoobie, and she greatly resents it. In her Bad End, she calls Hisao out on this, yelling that she hates him for this behaviour. With the way she's facing the screen, however, it doesn't seem that she's yelling at Hisao so much as [[TakeThatAudience she's yelling at]] [[YouBastard the player]]. In her H-scene, the reason she has sex with Hisao in the first place is so that he'll stop seeing her as someone to be pitied and protected.]]
* Ema Skye in the extra case of ''VisualNovel/PhoenixWrightAceAttorney'' and her cameo in ''VisualNovel/AceAttorneyInvestigations''. [[http://www.youtube.com/watch?v=QRaxpxtDvWE Check out one of her animation cycles if you want proof.]]
** Really, any of your female companions fall into this in some way. Maya with her childish naivete, Pearl's innocent ignorance of the world outside Kurain Village (and just being the one little girl in general), and Trucy Wright just all around. Even Kay Faraday, GenkiGirl as she is, gets in on it sometimes with her charming ambition. It helps that all these characters have [[TheWoobie Woobie]] backgrounds.
** Ron [=DeLite=]: [[spoiler: Mask☆[=DeMoe=].]]
* Rika and Satoko from ''HigurashiNoNakuKoroNi''. The show then goes on to [[BreakTheCutie royally mess them up]], time and time again. By the time the second season rolls around [[spoiler:Rika stops being moe, but Hanyuu more than makes up for it.]]
** Rena is plenty moe as well, she just has a far less emphasis on childish moeness. At one point she plays this up in order to fluster Keiichi long enough to win one of their club's games of tag.
** In its SpiritualSuccessor, ''VisualNovel/UminekoNoNakuKoroNi'', you have Shannon, who fulfills most of the stereotypical moe traits ({{Meido}}, ShrinkingViolet, TheIngenue, etc.), and also Beatrice ([[CardCarryingVillain oddly enough]]), when you get glimpses of what the fandom has dubbed [[FanNickname "Moetrice"]].
*** And Maria when she isn't being NightmareFuelStationAttendant
*** Also [[AdorablyPrecociousChild Sakutaro]], for a male example.
* The elves of ''ElfQuest'' are deliberately Moe, particularly Suntop (later renamed Sunstream in-universe) who is practically the Ur Example. Around age 5 or 6, he had to endure being kidnapped by [[spoiler: Winnowill, the only truly evil elf known]] and magically hurt in order to keep him from struggling. Then as a 7yo (guesstimated), he had to endure 2-3 days of sleeplessness because of [[spoiler: constantly "hearing" telepathic screaming of other elves from some unknown place]]. If it weren't for sympathetic parents and an understanding mentor, he could have literally turned out an insanely evil being instead of godlike good.
[[/folder]]

[[folder:Web Comics]]
* ''WebComic/ElGoonishShive'' [[http://www.egscomics.com/?date=2008-01-29 shows us]] how not to do it: two moeblobs exceeding the critical mass together can make a [[TastesLikeDiabetes moesplosion]] (cue speechless Diane).
* Hanners of ''WebComic/QuestionableContent''.
** And the author [[ShoutOut knows it]]. ([[http://questionablecontent.net/view.php?comic=1525 Check the title.]])
** Marigold is as well, though to a lesser extent.
** Marigold's anthroPC Momo is so {{Moe}} that she has a shocker built in to combat kawaii-related overload.
* Eve from ''WebComic/{{Applegeeks}}'' is a robot. She is also very innocent and very cute. "What kind of cat would you want?" "I want a lolcat!"
* ''EerieCuties'' brings us Chloe, the {{Meganekko}} Moe succubus who [[IAmNotPretty thinks that she's a failure]] as a {{succubus}}.
* ''AnimeNewsNina'' parodies the phenomenon with "Melodic Summer Kuu-Tan," whose eponymous main character is a ''literal'' moe-blob, as seen [[http://www.animenewsnetwork.com/anime-news-nina/2009-08-05 here]].
* Secret, from ''KeychainOfCreation'', with enough adorability that Keychain fanart about her is overwhelmingly more popular than [[MsFanservice Marena's]].
* Kimiko from ''{{Megatokyo}}''. "Rehhhh???"
** Don't forget Yuki - she's a MagicalGirl, she almost has no choice but to be moe!
** Miho and Largo play a video game called [[http://www.megatokyo.com/?strip_id=344 "Super Moe Moe Moe Ball"]].
* Speaking of [[Webcomic/TouhouNekokayou Kimiko]]...[[MagicMushroom Masha Kinoko]]. Using the power of moe, she single-handedly melted any objection towards the introductions of original characters in the series and was considered ''too adorable'' to become the final boss of the series, which was her intended role in the story at the time of her introduction.
--->''(Touhou Nekoyayou #50: A Maid's Work)''
--->'''Tewi Inonymous:''' The unforgivable sin of fan works is original characters. DUH!
--->''(Shenanigans in a Magical Forest 244: Masha: Wait, which her? PANIC!)''
--->'''Tewi Inonymous:''' >Masha: Calm down, panicking will get us nowhere. Let's assess.
** [[FanNickname Moeshroom.]] Yes, she recieved a fan nickname because of this!
* Tifany from ''WebComic/{{Precocious}}'' is considered this on the work page. Bud and Jacob comment on seeing her curled up asleep that she's "exceedingly cute!"
** [[http://www.precociouscomic.com/archive/comic/2010/02/18 Yvette]] fits the role quite well also.
* [[CatGirl Nepeta Leijon]] from ''WebComic/{{Homestuck}}''. She even warms /b/'s heart with her utter adorable.
** Also, Jade can go into this category. Both she and Nepeta are clearly under BadassAdorable, though [[WorldOfBadass given the comic's cast]]...
** You know what? Skip individual descriptions, all the kids, and ALL the trolls can count as Moe at one point, for a ludicrous plethora of reasons. Which makes the three trolls who are now hated and feared an especially interesting character study...
** [[CloudCuckoolander Clubs Deuce]] / [[http://www.mspaintadventures.com/?s=6&p=005587 Courtyard Droll]] is a [[TheDitz Ditzy]] [[IneffectualSympatheticVillain Ineffectual Sympathetic]] MinionWithAnFInEvil. [[http://www.youtube.com/watch?v=dLo22lvynNg This video]] [[WordOfGod is considered canon]].
** And now we can add [[spoiler:Calliope, aka uranianUmbra]] to the list, despite her [[UglyCute not being a traditional example of "cute" physically]]. Her FanGirl tendencies (complete with {{Cosplay}}), [[TheWoobie hidden insecurities]] alongside being menaced by her "brother", and generally behaving in an {{Adorkable}} manner made many fans {{Squee}} when she was first officially revealed.
** And then there's the [[ExtremeDoormat passive]], [[ShrinkingViolet shy]], [[WheelchairWoobie wheelchair-bound]] [[{{Adorkable}} Tavros]] [[ButtMonkey Nitram]]. There's a reason he's one of the most popular trolls in the series.
** WV/Wayward Vagabond/Warweary Villein, an adorable, CloudCuckooLander with a tendency to [[TraumaCongaLine suffer]].
* ''Webcomic/CuantaVida'' has Anton, the panicky MegaNekko medic. The CV fandom is usually ridiculously protective of the two main characters, [[spoiler: so it really says something that Anton was immediately forgiven for working with Rojo to kidnap Bleu.]]
* {{Drowtales}} has Faen'arae Val'Sullisin'rune. While she may be older than the typical Moe character, she has the advantage of actually being a Drow whose age-equivalent in Human Terms would only be in the late Teens, Early Tweenties. [[spoiler: This character has the drawback of being able to feel the emotions of others and frequently will go into what is termed "Empathic Shock" due to highly stressful emotions. She also suffers from severe PTSD.]] All that said, she is also one of the most endearing characters in the series.
** Oh and Kyo'nne Val'Illhar'dro may also count... depending on whom you ask. Not to mention Naal'suul Val'Beldrobbaen would have counted [[spoiler: Prior to being turned into a Demon.]]
* [[http://bobadventures.comicgenesis.com/d/20120626.html Mo the ninja]] in ''TheInexplicableAdventuresOfBob,'' who spends most of her time looking adorable and sad. Notable that she and her brothers [[Film/TheThreeStooges Lari, Kurlijoh, and Shempu]] are the only [[ArtShift anime-styled characters]] in the [[http://bobadventures.comicgenesis.com/d/20120811.html otherwise toony world of the comic.]]
[[/folder]]

[[folder:Web Original]]
* Sierra Manning in ''SurvivalOfTheFittest'', a cute emotional girl whose cuteness is only amplified by her lisp.
** This trope could also easily explain why Orn "Dutchy" Ayers is so popular on the board. Dutchy is an [[FunnyForeigner Icelandic]], [[BiTheWay free-loving]] [[NerdsAreSexy comic book nerd]] who watches soccer and cries TenderTears over the plight of third-world countries among other things. Add in his in-game posts, which makes many handlers see him as TheWoobie, and his habit of wearing a PointlessBandAid over his nose, and you have a character who [[EnsembleDarkhorse most of the board adores]].
* {{lonelygirl15}}. That is to say, [[http://www.youtube.com/watch?v=XJ87kBN0Nhk Bree]] [[http://www.youtube.com/watch?v=0w0hpyNenjM Avery]].
* Codex of ''TheGuild'' falls into more [[TheWoobie pathetic cute]], but she still counts.
* [[http://www.youtube.com/user/MRirian MRirian]] became the second most subscribed person in Japan: for doing '''[[http://www.youtube.com/watch?v=FNbArSkU3gU nothing but staring into a camera]]''', looking incredibly moe. Really, almost all of her videos only staring consist of that.
* Jade Sinclair, codename Generator, of the WhateleyUniverse. Cute, GenkiGirl, looks about ten years old even if she's a high school freshman, still fixated on Hello Kitty, ...
* [[http://uncyclopedia.wikia.com/wiki/Moe According to]] Wiki/{{Uncyclopedia}}, musicians such as [[Music/{{Megadeth}} David Ellefson]], [[BlackMetal Varg Vikernes]] (TroubledButCute), and [[DefLeppard Rick Allen]] (BandageBabe) are considered moe by Music/HeavyMetal fangirls.
* WebVideo/TheNostalgiaCritic. Those huge, pretty eyes, his actor's gleeful catering to the fangirls and the fact that he looks like a kid playing grown-up ([[PsychopathicManchild and]] [[{{Manchild}} tends]] [[{{Adorkable}} to]] [[MoodSwinger suck]] [[JerkassWoobie at]] [[PuppyDogEyes it]]) in that messy suit adds a lot to his appeal.
** On that note, [[WebVideo/TheNostalgiaChick Nella]], in all her {{Adorkable}} woman-child-ness.
** [[WebVideo/BumReviews Chester A. Bum]], and unlike those two, he really ''does'' [[CrazyHomelessPeople need taking home]].
** PushingUpRoses, with her cute voice, [[{{Meganekko}} glasses]], and [[AvertedTrope not-so]] {{ambiguous|lyjewish}} [[MatzoFever Jewish-ness]].
** MarzGurl; her [[YouGottaHaveBlueHair blue hair]], her [[UnkemptBeauty right-out-of-the-hamper t-shirts]], and her [[GeekyTurnOn being fluent in Japanese]].
** Oancitizen, from WebVideo/BrowsHeldHigh; chubby face, fluffy facial hair, lovably snobby, cries almost as much as the Critic and has a soothing, StephenFry-esque voice.
** Donnie [=DuPre=] from WebVideo/DemoReel goes straight to the bedroom eyes to convince his co-workers to do anything, manages to be a complete DudeMagnet, is weak, femmy and very rarely raises his voice, has a horrible past ([[TraumaCongaLine and present!]]) and nobody can resist looking after him.
* ''RolePlay/TheDoomyAdventuresOfIrkenDoominess'': Melissa as a smeet was a total {{Moe}} being shy and withdraw, often having others feel the need to protect her.
** while we're on this subject, San too who was in pretty much the same situation as Melissa but wasn't shy or withdrawn but so socially awkward that most people avoided her.
[[/folder]]

[[folder:Western Animation]]
* BettyBoop may well have been the original progenitor of the animated Moe character. The target audience of her cartoons was adult men rather than children, and she made popular the large eyes and other child-like facial features that are common on a lot of modern Moes. Also, she was voiced by Mae Questel, who at the time was very popular due to her cutesy voice.
* Adorably ditzy MagicalGirl Hay Lin, from ''WesternAnimation/{{WITCH}}'', '''IS''' this trope. Aside from Rei, one struggles to find a character who fits it so perfectly. If she's not being suggestive and adorable, she's being [[TheWoobie even more adorable and frightened]], she's a slender little thing with a nice chest when she transforms but UsefulNotes/{{Pettanko}} leanings when a normal person. All she needs is blue hair and some bandages and she could be Rei's (much more chipper) sister.
* Jack Spicer of ''WesternAnimation/XiaolinShowdown'' certainly qualifies as a rare western male example in his ButtMonkey moments. Only enhanced in fanon.
** Omi is pretty moe himself.
* Starfire from ''WesternAnimation/TeenTitans''. Murakami likes his anime. [[VerbalTic Glorious, friends!]]
* Ty Lee from ''WesternAnimation/AvatarTheLastAirbender''. Peppy and childish with large eyes and an even larger chest!
** [[CuteBruiser Toph]] is also very Moe in appearance, although more of a BadassAdorable when you consider what she's capable of. As in, "[[CurbStompBattle Kick your ass to oblivion]] and then some with a bunch of [[DishingOutDirt rocks]] [[HandicappedBadass without even bothering to look at you]]" BadassAdorable. Doesn't deter a lot of fans from viewing her as Moe all the same, though.
** Zuko sometimes has Moe traits too. Especially during the episode "The Western Air Temple" where he tries to join Team Avatar and it doesn't go so well at first, resulting in him yelling, "Why am I so bad at being good!" There's also the fact that his temper stems more from him being the Woobie than him being a jerkass for the most part, and he can be very socially awkward.
* And then there's Baby Doll from ''WesternAnimation/BatmanTheAnimatedSeries''.
* ''{{Futurama}}''. Come on...if you were Leela, you know you'd date Fry in a second. None of that pussyfooting around. It's all his heart, and the fact that he is so very, very, very lonely, being the oldest human in the world by a ''very'' long shot. Plus, he's nice to people who don't give a rat's ass about him, for no good reason at all. What's there not to like? Intelligence? Overrated!
** In fact, he's most adorable in his good-hearted [[CloudCuckoolander loopiness]].
*** Well, Creator/BillyWest has had experience in [[{{Doug}} doing the voices of awkward, somewhat dorky guys who can be pretty cute]].
** Or how about Leela herself? How can you not hear orphanage stories and not want to give her a hug? One eye or two, who cares?
*** What about Kif? With the big head, large eyes, small nose, girlish voice and the borderline {{Woobie}}ness, he's downright adorable!
* Shego from ''KimPossible'' turns {{Moe}} when she gets hit by an attitude ray, which changes her personality to the opposite of her current one. That lady on the DarkActionGirl page? That's her.[[http://i535.photobucket.com/albums/ee357/Pichu_Chu/Image4.jpg Seriously]].
** Ron has his moments.
* Toki of ''{{Metalocalypse}}'' is the closest thing to Moe you can get in that series. He's so childlike, endearing, and you just can't help but want to hug him because he's probably the most sentimental of the group. And then there's his little song "Underwater Friends." However, he's also a good example of BewareTheNiceOnes...
** According to Wiki/{{Uncyclopedia}}, Toki is an [[http://uncyclopedia.wikia.com/wiki/Moe "archetypal mokko character."]] (The HeavyMetalUmlaut is significant in this context.)
* [[ChildrenAreInnocent Bubbles]] of ''ThePowerpuffGirls'', although Blossom and [[CuteBruiser Buttercup]] also count.
* ''[[WesternAnimation/TotalDramaIsland Total Drama]]''
** Lindsay. Peppy, innocent, sweet and has a very childish tone to her voice. Plus, how can you not love [[http://images1.wikia.nocookie.net/__cb20100111204507/totaldramaisland/images/b/bb/Lindsay-puppy-eyes.jpg this face]].
** Izzy also counts as a [[BadassAdorable badass]] (and also [[CuteAndPsycho crazy]]) example.
** Among the new contestants, Dawn and Zoey. The former is a [[Literature/HarryPotter Luna Lovegood]] {{Expy}}, is the shortest girl in the season, has big, doe eyes, and a cute, squeaky voice. The latter is a cute redhead that has an endearing personality and a FriendlessBackground that would make anyone want to give her a hug.
* June from ''KaBlam''.
** And Loopy.
* Oh God, Megan's cute little sister Molly from MyLittlePony is the ''epithome'' of {{moe}}.
** A mislead witch known as Draggle from MyLittlePony also qualifies, in ways mostly unlike those of Molly's.
* Klot from SchoolForVampires. Don't look at him - let alone talk to him - for long, or you'll find yourself offering him your blood voluntarily.
* Rudy, Penny, and Snap from ''ChalkZone''.
* Jasmine from ''TheBoondocks''.
* Shadowcat from ''XMenEvolution''. Kurt too, and Rogue, and Toad, and Amara, and the girl with the giant hands in the Morlocks, and to some, X-23, hell, lets just say half the cast.
* A number of characters from ''FostersHomeForImaginaryFriends''. ''Especially'' [[AdorablyPrecociousChild Mac]].
* Fluttershy from ''WesternAnimation/MyLittlePonyFriendshipIsMagic''. [[http://24.media.tumblr.com/tumblr_lz3bifnRY21r9owvgo1_500.gif So very much.]]
** Hugely subverted in "[[Recap/MyLittlePonyFriendshipIsMagicS1E26TheBestNightEver The Best Night Ever]]" when she [[spoiler: goes completely CuteAndPsycho when the animals in the garden of the palace run away from her]]. Although, she was under a lot of stress at the time however, given that all she wanted to do was be friends with the animals and they just kept running away from her.
** Most characters from ''WesternAnimation/MyLittlePonyFriendshipIsMagic''. The entire show might be the best example of the "moe" concept catching on in western fandom. Many of the Ponies can fall under different moe tropes, such as:
*** Rainbow Dash being a Boku-girl
*** Apple Bloom and Sweetie Belle being little girls.
** Sweetie Belle gets the added bonus of being a CuteClumsyGirl with an amazing singing voice and adorable voice cracks.
*** Pinkie Pie and Fluttershy being animals.
** Particularly [[InvokedTrope invoked]] is the episode "Green Isn't Your Color," where Fluttershy becomes a supermodel entirely due to her Moe appeal, complete with EnforcedMethodActing so she always looks scared in her pictures.
** [[https://derpibooru.org/514869 Coco Pommel]] is almost hurtfully moe.
** Perhaps we should speed this up by saying that pretty much ''all'' of the [[FanSpeak mane]] cast is ''moe'' and calling it a day.
* Numbuh 3/Kuki Sanban from ''CodenameKidsNextDoor''. Unflappably cheerful GenkiGirl with an oversized sweater and [[GirlsLoveStuffedAnimals a huge plushie obsession]]. D'aww. Even her CuteAndPsycho side could be this to some.
** Also her sister, Mushi. [[spoiler: Too bad she turns evil later on...]]
** Some fans think ''all of Sector V'' is moe. They all have somewhat cute traits.
* Jenny from ''MyLifeAsATeenageRobot''.
* And on the subject of cute robot girls as listed above, there's also Penelope from ''YakkityYak''.
* [[http://images3.wikia.nocookie.net/__cb20080510013917/transformers/images/2/2f/Sari_Animated.JPG Sari]] [[TransformersAnimated Sumdac]].
** Skywarp from ''TransformersAnimated'' is a DirtyCoward cloned from [[TheStarscream Starscream]]. The fans think he's adorable (maybe it's the constant fear combined with the likelyhood that he's the one who gets picked on the most that contributes to the {{Woobie}}ness).
** Bumblebee in that show, the G1 series, the film series, and the [[WesternAnimation/TransformersPrime Prime]] series also count to some.
** Blades from TransformersRescueBots is almost like Fluttershy as a male robot.
* The eponymous character of ''SabrinaTheAnimatedSeries''.
* Isabella from ''WesternAnimation/PhineasAndFerb''.
** Phineas can be pretty moe as well.
** Candace can be this to the boys who love her crazy awesome Genki girl attitude.
* Patti Mayonnaise from ''WesternAnimation/{{Doug}}'' can be pretty moe.
** The title character, to an extent. He's so adorably sweet!
** Connie has her moments
* Cornchip Girl from ''WesternAnimation/{{Recess}}''.
** The main six when they were in kindergarten were just adorable as well
** Miss Grotke is a rare over 18 example of the trope. Personality speaking, she's like a misplaced Disney Princess. Sadly, a lot of her moe-ness is taken out of most dubs, where her cute, high-pitched voice is usually replaced with a lower, more boring one.
** T.J. can be pretty moe sometimes. Most of the Japanese fans consider him to be ''very'' moe.
** Gus is one of the cutest members of the main six.
* Heloise on ''WesternAnimation/JimmyTwoShoes''. She is [[EnfantTerrible quite twisted]], but even her EvilLaugh sounds cute. Jimmy himself too, he's just [[{{Adorkable}} adorably sweet!]]
* The ''WesternAnimation/AvengersEarthsMightiestHeroes'' version of TheWasp counts, due to being the character with the most change from the comics. Her general appearence is adorable, her personality is hilarious, and her ability to [[CherryTapping Cherry Tap]] opponents into surrender adds to that. There's a reason she's the EnsembleDarkHorse of the group.
** Ant Man also counts, as they avoid [[NeverLiveItDown the mistakes many make in writing him]] by potraying him as an {{Adorkable}} ScienceHero who gets excited at the prospect of mapping insect DNA and, unlike everyone in SHIELD and even some of the group, is a WideEyedIdealist who really wants to help the super villains they fight and rehabilitate them into upstanding citizens.
* Butters from ''WesternAnimation/SouthPark''. ''Loo-loo-loo, I've got some apples...''
** Tweek as well.
* [[GenkiGirl Mabel]] [[FunPersonified Pines]], from ''WesternAnimation/GravityFalls''.
* In ''WesternAnimation/HeManAndTheMastersOfTheUniverse1983'', Orko is this.
* ''MoralOrel'': Orel Puppington ''might'' be this in the main series but he is ''definitely'' this in ''Beforel Orel''. Definitely an optimistic CheerfulChild AND AdorablyPrecociousChild.
* ''WesternAnimation/EdEddNEddy'': Edd: the kind, {{Adorkable}}, (nearly) always misblamed guy.
** Nazz, being a sweet, cute, [[EveryoneLovesBlondes blonde]] girl-next-door.
* Flame Princess from ''WesternAnimation/AdventureTime'', Finn's {{Tsundere}} love interest, is ''adorably'' moe [[http://images.wikia.com/adventuretimewithfinnandjake/images/a/a2/Flameprincess2.gif when she's happy.]]
** Princess Bubblegum, especially when she's 13.[[http://img3.wikia.nocookie.net/__cb20110504011232/adventuretimewithfinnandjake/images/c/cb/13bubblegum.png]]
* Aya from ''GreenLanternTheAnimatedSeries'' is the [[SpaceshipGirl onboard-AI]] of the main characters' ship in the show. Early in the series she constructs herself [[RobotGirl an adorable physical body]], and her personality is largely defined by her child-like curiosity, innocence and vulnerability, and is a frequent source of [[{{Adorkable}} social awkwardness humor]]. Later in the series [[spoiler: she is also an example of BreakTheCutie when she falls in love with [[AntiHero Razer]]]].
[[/folder]]

!!!Entire series called ''moe''

[[folder:Notable Producers of Moe Series]]
* The animation company M.O.E. is named after and produces many such shows; some have more {{fanservice}} than others.
* KyotoAnimation also has a knack for this. They made the series (''Manga/LuckyStar'', ''VisualNovel/{{Kanon}}'', ''VisualNovel/{{Air}}'', ''VisualNovel/{{Clannad}}'', ''Manga/KOn'') that are the zenith of moe.
* CLAMP, [[Manga/{{Chobits}} on]] occasion.
[[/folder]]

[[folder:Video Games]]
* ''[[http://www.segagagadomain.com/saturn12/gametengoku.htm Game Tengoku]]'' (also known as ''The Game Paradise'').
* ''VideoGame/{{Otomedius}}'', a SpinOff of ''VideoGame/{{Gradius}}''.
* ''VideoGame/ArcanaHeart'' is [[WidgetSeries widget-powered]] ''moe''.
* All of Creator/NipponIchi's strategy RPG releases are cutesy enough to qualify as Moe.
** [[DysfunctionJunction Except maybe]] ''SoulNomad''.
* The champ, however, has to be ''Pop [='n=] Music''. Take your pick of literally dozens of characters, including one actually ''named'' Moe (which she is, in spades).
* ''DarthWiki/NekoBlade''
* ''[[http://www.youtube.com/watch?v=Ivn4orIO0nc Chip Chan Kick]]'', an EliminationPlatformer for the PC-FX.
* ''VideoGame/{{Touhou}}'' actually averts this for the most part, since despite [[ImprobablyFemaleCast 98% of the cast being cute girls]] wearing some kind of [[ElegantGothicLolita frilly clothing]] very few of the characters really have any stereotypically moe personalities (and it's not like [[WorldOfActionGirls any of them need to be protected anyway]]). It's still pretty easy to think it's a moe series, though, since fans are very fond of emphasizing moe traits whether the characters in question have any or not. Some details in the [[AllThereInTheManual guidebooks]] have actually subverted the moe treatment some characters got (i.e. Hina is not someone you want to spend time with because she leaks misfortune, Kisume is actually a CreepyChild, Nitori [[UnreliableNarrator may or may not]] actually be racist against humans).
* ''VideoGame/{{Pangya}}'', the world's most moe golf MMO.
* The ''Franchise/{{Atelier}}'' series, from their pages here on [=TVTropes=], described as being "described as one-part {{JRPG}}, one-part TimeManagementGame and three-parts ItemCrafting with a dollop of Moe for flavour."
[[/folder]]

[[folder:Visual Novels]]
* A set of [[DatingSim eroge]] with actual plots and sympathetic characters is Key's works. ''VisualNovel/{{Kanon}}'' and ''VisualNovel/{{AIR}}'' have both been animated twice [[BleachedUnderpants with all H-scenes removed and practically no fanservice]], and didn't lose much; ''VisualNovel/{{CLANNAD}}'', which was also animated twice under the same contract, was completely clean in the first place.
* There's actually a whole VN genre for so-called "moege". ''VisualNovel/DaCapo'' and its spinoffs, ''VisualNovel/{{Shuffle}}'', ''VisualNovel/SnowSakura'' and ''VisualNovel/{{Canvas 2}}'' are just some that this particular niche has to offer.
** Speaking of ''VisualNovel/DaCapo'', remeber the character Moe above in the anime section? In the VN there's more to her than meets the eye, and it has to do with her unusual sleeping habits, if that alone is not {{Moe}} enough. [[spoiler: She takes sleeping pills. Not because of insomnia, but due to a tragic incident in her childhood - there was a boy she liked, then one day he died. Overcome with grief, she made a wish to the magical Sakura Tree to see that boy in her dreams. Hence her need to sleep. Thus when the tree withers, she loses that wish, and just breaks down. Awwww]]
[[/folder]]

[[folder:Web Comics]]
* ''NerfNOW'' is a moe version of ''VideoGame/TeamFortress2''. While all the characters in ''[=TF2=]'' are male ([[EpilepticTrees probably]]), the comic has male and female versions, and otherwise follows devotedly the RuleOfCute. It also has [[MoeAnthropomorphism Moe Anthropomorphized]] [[{{Starcraft}} Zerg]] [[CuteMonsterGirl Girls]].
* APTComic has plenty, all of which are [[AuthorAppeal intentional.]]
[[/folder]]

[[folder:Western Animation]]
* ''WesternAnimation/ChalkZone''
* ''WesternAnimation/ThePowerpuffGirls''
* The 1980's cartoon ''HelloKitty's Furrytale Theater''. No, it's not an anime. TaraStrong, the mistress of cute characters, started as Kitty on this show when she was 13.
* The ''Life with Loopy'' shorts on ''WesternAnimation/KaBlam!''
** And the Henry and June shorts at some points. Because uh, the two main characters include an AdorablyPrecociousChild and a CuteBruiser.
* ''CareBears''
* ''WesternAnimation/StrawberryShortcake'' - especially the first two incarnations (i.e., the 1980s specials, and the 2003 series).
* ''WesternAnimation/{{Rugrats}}'', but moreso in the later episodes.
* ''WesternAnimation/TheBuzzOnMaggie''
* To some extent, ''WesternAnimation/TheFairlyOddparents''.
* ''WesternAnimation/KimPossible''
* ''WesternAnimation/{{Wakfu}}'' has been described on this very Wiki as ''GurrenLagann'', "but with MoeMoe rather than HotBlood." The main character is Yugo, an AdorablyPrecociousChild with CuteLittleFangs, huge brown eyes, and a NiceHat with cat ears. One of his companions is Amalia, a RebelliousPrincess with a FlowerInHerHair who DoesNotLikeShoes and harbours a ''deep'' attachment to her female bodyguard. Speaking of said bodyguard, even [[{{Tsundere}} Evangelyne]] [[http://i43.photobucket.com/albums/e397/I_am_Latia/WHYSOMOEEVA1.jpg has]] [[http://i43.photobucket.com/albums/e397/I_am_Latia/WHYSOMOEEVA2.jpg her moments.]] It's important to note, though, that while these characters ''look'' huggable and helpless, [[BadAss they're anything but.]]
* ''WesternAnimation/SabrinaTheAnimatedSeries''
* ''Disney/LiloAndStitch!'' From the PuniPlush art to the high octane SweetDreamsFuel, it drips of Moe at every corner. Especially Lilo.
* ''{{Madeline}}'' shows shades of this, oddly enough for a late 80's/early 90's show. A lot is done to ensure the tiny, cute heroines are [[http://www.youtube.com/watch?v=sj2XOhC1YlM as tiny and cute as possible]].
** "She may be teeny-tiny, diminuitive, petite, [[{{Earworm}} but that has never stopped her from being pretty neat..."]]
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic''. All the characters have varying degrees of this, but it's probably the most pronounced in [[ShrinkingViolet Fluttershy]]. Outside of the main cast, there's [[OneSceneWonder Coco Pommel]], whose popularity is almost entirely due to how endearing she is..
** Also the '''original''' ''MyLittlePony''.
** The jury's still out on ''WesternAnimation/MyLittlePonyTales'', though...
* ''RubyGloom''
* To a certain extent, ''WesternAnimation/PhineasAndFerb''.
* ''{{Doug}}'', to an extent.
* ''WesternAnimation/FostersHomeForImaginaryFriends''.
* ''WesternAnimation/RainbowBrite''
* ''ShirtTales''
* ''WesternAnimation/MyLifeAsATeenageRobot'': Jenny, whose insecurities and innocence can be quite endearing.
[[/folder]]

!!! ''Moe'' in general

* [[http://www.crunchyroll.com/anime-news/2014/04/11/senpai-notices-moe-top-level-domain According to this news story]], .moe is going to join the likes of .com and .net as a TLD. Yes, it is directly named after this concept.

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->''uguu~''
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