[[MemeticMutation Memes happen.]] Whether it's a CatchPhrase that [[TheCatchPhraseCatchesOn catches on]], an [[SugarWiki/FunnyMoments intentionally]] or [[{{Narm}} unintentionally]] funny moment, or an unfortunate coincidence, these things spread throughout the Internet like a virus. Sometimes crew members catch on and reference them.

It can be anything--a line at a convention, a YouTube video, even a piece of supplementary material. To qualify for this trope, it just has to be outside the show.

Often, this takes the form of a "lesser" worker (as in, not the creator or showrunner himself) referencing it, as trying to get it put into the script could potentially cause an uproar. Also, a lot of memes are [[OutOfCharacter OOC]], [[DoubleEntendre risqué]], or just plain [[MoodWhiplash random]], which wouldn't fit at all in {{canon}}. The ExpandedUniverse gets more leeway in this department.

A SisterTrope to AscendedMeme, which is when the show itself references the meme.

[[folder: Anime and Manga]]
* Creator/WayneGrayson, voice of Joey in ''Anime/YuGiOh'', has said "[[WebVideo/YuGiOhTheAbridgedSeries Brooklyn Rage!!]]" several times at a 2008 convention. He referred to it as "his favorite line" even though:
--> "It's not even a line my character says, but I've been saying it all weekend".
** Also, in regard to ''Anime/YuGiOh5Ds'': [[http://twitpic.com/34lcdk Card Games on Motorcycles.]]
** DanGreen once read a dialogue between Yami Yugi and Yugi from the Abridged Series. [[http://www.youtube.com/watch?v=4mhQpPpAsWs It has to be seen to be believed.]]
* Creator/ChristopherSabat frequently acknowledges the [[DragonBall "OVER NINE THOUSAAAAAAAAAAND!!!!"]] meme, though he does find it odd that people ask him to say it when it was a line from the [[Creator/BrianDrummond older dub]] that he had no involvement in.
** He intentionally trolls anyone who asks him to say it by stringing them along in the conversation until they figure out that they're being trolled.
** In the TV version of [[DragonBallKai Dragon Ball Z Kai]], his "Over 8,000!" line from the uncut release is [[AscendedMeme changed to 9,000]], complete with the hammy delivery.

[[folder: Film]]
* It took them 8 years to catch on, but Peter Jackson actually got Orlando Bloom to sing his famous StupidStatementDanceMix [[http://www.youtube.com/watch?v=5NGguk8VXYc "They're taking the hobbits to Isengard!"]]

[[folder: Live Action TV]]
* "Bear" Grylls of ''ManVsWild'' has occasionally made jokes about reacting to events with "better drink my own piss" [[http://knowyourmeme.com/memes/bear-grylls-better-drink-my-own-piss just like the meme parodying this trait of his]].
* When Elizabeth Berkley, best known as Jessie Spano on ''SavedByTheBell'', appeared on ''DancingWithTheStars'', she and her partner Val had some fun before they had to do a jive routine by recreating one of the 90's series most iconic (and infamous) moments that has reached meme status: Jessie's caffeine-pill fueled breakdown while singing "I'M SO EXCITED!" The Internet rejoiced.

[[folder: Music]]
* [[Music/RickAstley Rick Astley]] himself [[https://www.youtube.com/watch?v=wL-hNMJvcyI rickrolled the 2008 Macy's Thanksgiving Parade]]; [[RickRoll Rickrolling]] being an surprise link BaitAndSwitch to Rick Astley singing "Never Gonna Give You Up."

[[folder: Professional Wrestling]]
* There are "Future Endeavored!" T-shirts now.

[[folder: Video Games]]
* Garland's ''DissidiaFinalFantasy'' voice actor, Christopher Sabat, gave us [[http://www.youtube.com/watch?v=09u_s5MYnDA this little gem.]]
* At Comic-Con 2011, a panel featuring the voice directors for ''[[VideoGame/MarvelVsCapcom3 Ultimate Marvel vs. Capcom 3]]'' had Taliesin Jaffe (the English VA for Blanka and Adon in ''VideoGame/StreetFighterIV'') belting out "[[http://www.youtube.com/watch?v=1xG2vGg8ygc&t=13m54s Would anybody like... SOME POUND CAKE?!]]" and "[[http://www.youtube.com/watch?v=1xG2vGg8ygc&t=12m11s JAGUAR SLEEPOVER!]]" The former is a meme originating from one of [[AwesomeSeries Egoraptor's]] sketches from the ''[[http://www.newgrounds.com/portal/view/495979 Street Fighter Collab]]'' on {{Newgrounds}} and the latter is an oft-quoted {{Mondegreen}} of Adon's Jaguar Revolver Ultra in ''IV''.
* DavidHayter, English voice of Solid Snake, has been known to spend a lot of time saying "[[AwesomeSeries OhmyGodhotnessIwannaBANGYOU]]" and "CRAB...BATTLE...", references to two popular ''VideoGame/MetalGearSolid'' Flash parody shorts. (He also claimed that the voice over director on the games brought in ''Franchise/MetalGear [[AwesomeSeries Awesome]]'' for the cast to watch together during the recording of ''VideoGame/MetalGearSolid4''.)
* BioWare sells "Enchantment!" and "Morrigan Disapproves" t-shirts, based on popular phrases from ''Franchise/DragonAge'', as well as "SirIsaacNewton is the deadliest sonofabitch in space!" and "favorite store on the Citadel" memes from ''Franchise/MassEffect''. For a while, they also sold a t-shirt of ''Franchise/MassEffect''[='=]s "I should go."
* The ''VideoGame/{{Touhou}}'' character Hong Meiling. No-one could decide what to call her (she's Chinese, yet her name in Chinese characters could very well be a Japanese name), so everyone decided to call her China. It became a DiscreditedMeme... until ZUN said that he also calls her China. Poor Meiling...
* ''VideoGame/TheElderScrollsVSkyrim'': On Xbox 360, you can get an "Arrow in the Knee" accessory for your Avatar.
* At E3 2012, Creator/{{Nintendo}}[='=]s Reggie Fils-Aime came out and said "Yes, [[VideoGame/WiiFit my body was ready.]]"
* Creator/BlizzardEntertainment has been using the phrase [[ZergRush "the rush begins"]] (changed to "has begun" after release day) in some of the advertising for ''VideoGame/StarCraftIIHeartOfTheSwarm''.
* The last 24 hours of the ''VideoGame/StarCitizen'' crowdfunding campaign were streamed from lent office space in Austin, TX. For about two hours, the team went out for dinner and left an IKEA table lamp with a paper sign taped to it perched in front of a camera as a makeshift, "We'll be right back" sign. The team returned to find that, in their absence, the silly, sleep-deprived fan community had begun building all sorts of weird lore around the lamp, jokingly deifying it, naming squadrons or guilds for it, giving it an imagined personality, addressing direct questions to it in the chat threads, and so forth. Some members of the development team joined in on the joke, and at least for the foreseeable future, the Lamp will continue to make appearances in some of the development team webcasts.
* The voice actor for ''Franchise/SonicTheHedgehog '' Dr. Eggman was once asked to say "[[WesternAnimation/TheAdventuresOfSonicTheHedgehog Snooping]] [[YouTubePoop as usual, I see!]]" in his Eggman voice. Once he learned why he was given the request, he stated that he would never take requests from fans again.
* "[[{{Creator/Nintendo}} Nintendo of Europe]] [[{{LetsPlay/Chuggaaconroy}} supports]] [[https://twitter.com/chuggaaconroy/status/317317910022455296 the No Coin Left Behind movement!]]"
--> '''LetsPlay/SlimKirby''': No coin left behind? [[ComicallyMissingThePoint Yet they forgot the star coin...]]
* In a Nintendo Direct after E3 2012, Nintendo president Satoru Iwata held a bunch of bananas for a few seconds, for seemingly no reason. This quickly turned into a meme, and the very next E3 Nintendo posted a picture of Iwata holding bananas with the caption "Bananas @ E3" on Facebook.
* ''Focus Interactive'', who produce ''VideoGame/SherlockHolmes'' video games, had Watson [[OffscreenTeleportation teleporting]] due to the developers being pressed for time, forcing them to not animate Watson walking, and Watson's mad teleportation skills were widely seen as creepy. [[http://www.youtube.com/watch?v=Bc5x9tclNh0 In March, they produced a video based off of this small "Creepy Watson" meme]].
* In Nintendo's show for E3 2014, when talking about the success of ''VideoGame/MarioKart 8'', they edit in the memetic picture of Luigi's DeathGlare when he passes an opponent. Keep in mind this meme was ''maybe a week old'' when they did this and you get the feeling Nintendo spent time browsing the internet for it.
* Cryptic Studios' James "Borticus" Randall, part of the dev team for ''VideoGame/StarTrekOnline'', voiced Captain James Kurland, C.O. of Deep Space 9, in the featured episode "The 2800". After complaints about Kurland's constant spamming of the line "KURLAND HERE" in "Boldly They Rode" went memetic, Borticus commented on the forums that it was "not my best work, I'm afraid" and even added it to his forum signature.

[[folder: Visual Novels]]
* At one particular Comiket, [[VisualNovel/SchoolDays 0verflow]] named their booth "Nice Boat".

[[folder: Web Comics]]
* ''WebComib/{{Homestuck}}'': The Betty Crocker corporation has referenced their role as a villain in ''Homestuck'' several times on their Twitter account. They were once asked if they were aware that their CEO was an alien troll queen attempting to destroy the universe. Their response was "We can neither confirm nor deny."

[[folder: Web Original]]
* ''WebVideo/EpicRapBattlesOfHistory'' did a rap battle between Creator/DonaldTrump vs. [[Literature/AChristmasCarol Ebeneezer Scrooge]]. The very next day after the video was released, Donald Trump himself tweeted about the video, understandably confused and asking "What's with this rap stuff between me and Ebeneezer Scrooge?

[[folder: Western Animation]]
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' has a lot of these.
** [[http://www.youtube.com/watch?v=pTPqjKk_xCo This season 2 promo]] acknowledges acknowledged the fan terms "brony" (term for fans of the show, usually defined as the [[PeripheryDemographic older male ones]]) and "DJ Pon-3" (for the DJ pony seen in "Suited for Success").
** At the January 2012 Bronycon, Ashleigh Ball was asked to say one of Jappleack's lines from ''[[WebAnimation/PonyDotMov APPLE.MOV]]''. She settled for "Uh... [[CurseCutShort Fu... Forget you!]] Ah can eat all these apples!" Hotdiggedydemon, the maker of the .MOV series, [[http://www.youtube.com/watch?v=-7YA5F5EWwI posted a response]].
** May 30, 2012 [[http://content.usatoday.com/communities/popcandy/post/2012/05/exclusive-preview-the-2012-special-edition-my-little-pony/1#.T88MoDmIhIE saw the announcement]] of a special edition toy for Comic-con. The toy packaging is nameless, but contains a gray pegasus pony with blond hair, bubbles cutie mark, and yellow walleyes. The package is complete with muffins on the box art.
** [=WeLoveFine=]'s officially licensed ''My Little Pony'' line of shirts is at least half ascended memes.
** Also inverted in a way: Ghost of ''Radio/TrueCapitalist Radio'' would often describe himself as "Melting Pot of Friendship" to deflect accusations of racism. He also hates the show and its fandom. So a "[[{{Troll}} fan]]" recorded TaraStrong saying in her Twilight Sparkle voice that she's a Melting Pot of Friendship. Ghost [[DudeNotFunny took it well]].
** A DVD box set featured a "Now 20% cooler!" sticker.
* ''WesternAnimation/TheLegendOfKorra'' fandom managed to get Creator/SteveBlum to read out some "Comedy Amon" jokes at a convention.
* For the TV bumpers promoting the 2012 season of ''WesternAnimation/{{Futurama}}'', ComedyCentral had Creator/BillyWest read lines that take off of the "Not Sure If..." meme originated online.
* A recent ad for the 2014 Kid's choice awards on Nickelodeon makes use of the the Surprised Patrick meme.

[[folder: Real Life]]
* Ryan Gosling has been asked in interviews about fuckyeahryangosling.tumblr.com and [[http://hollywoodcrush.mtv.com/2011/07/20/f-yeah-ryan-gosling-after-hours/ has read out some of the captions of the images on that site.]]
* After [[UsefulNotes/NationalHockeyLeague Chicago Blackhawks]] fans adopted [[Music/FleetwoodMac Lindsey Buckingham]]'s "Holiday Road" as their unofficial anthem for the team's run through the StanleyCup playoffs, the [[http://i.imgur.com/6Pi72Cj.jpg NHL Network used the title of the song]] when noting that five of the last six Stanley Cup winners have won the Cup on the road.
* ChuckNorris and his public acknowledgement of ChuckNorrisFacts in tv interviews.