[[MemeticMutation Memes happen.]] Whether it's a CatchPhrase that [[TheCatchPhraseCatchesOn catches on]], an [[SugarWiki/FunnyMoments intentionally]] or [[{{Narm}} unintentionally]] funny moment, or an unfortunate coincidence, these things spread throughout the Internet like a virus. Sometimes crew members catch on and reference them.

It can be anything--a line at a convention, a YouTube video, even a piece of supplementary material. To qualify for this trope, it just has to be outside the show.

Often, this takes the form of a "lesser" worker (as in, not the creator or showrunner himself) referencing it, as trying to get it put into the script could potentially cause an uproar. Also, a lot of memes are [[OutOfCharacter OOC]], [[DoubleEntendre risqué]], or just plain [[MoodWhiplash random]], which wouldn't fit at all in {{canon}}. The ExpandedUniverse gets more leeway in this department.

A SisterTrope to AscendedMeme, which is when the show itself references the meme.
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!!Examples:
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[[folder: Anime and Manga]]
* WayneGrayson, voice of Joey in ''Anime/YuGiOh'', has said "[[WebVideo/YuGiOhTheAbridgedSeries Brooklyn Rage!!]]" several times at a 2008 convention. He referred to it as "his favorite line" even though:
--> "It's not even a line my character says, but I've been saying it all weekend".
** Also, in regard to ''Anime/YuGiOh5Ds'': [[http://twitpic.com/34lcdk Card Games on Motorcycles.]]
** DanGreen once read a dialogue between Yami Yugi and Yugi from the Abridged Series. [[http://www.youtube.com/watch?v=4mhQpPpAsWs It has to be seen to be believed.]]
* ChrisSabat frequently acknowledges the [[DragonBall "OVER NINE THOUSAAAAAAAAAAND!!!!"]] meme, though he does find it odd that people ask him to say it when it was a line from the [[BrianDrummond older dub]] that he had no involvement in.
** In the TV version of [[DragonBallKai Dragon Ball Z Kai]], his "Over 8,000!" line from the uncut release is [[AscendedMeme changed to 9,000]], complete with the hammy delivery.
[[/folder]]

[[folder: Live Action TV]]
* "Bear" Grylls of ''ManVsWild'' has occasionally made jokes about reacting to events with "better drink my own piss" [[http://knowyourmeme.com/memes/bear-grylls-better-drink-my-own-piss just like the meme parodying this trait of his]].
[[/folder]]

[[folder: Professional Wrestling]]
* There are "Future Endeavored!" T-shirts now.
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[[folder: Video Games]]
* Garland's ''DissidiaFinalFantasy'' voice actor, Christopher Sabat, gave us [[http://www.youtube.com/watch?v=09u_s5MYnDA this little gem.]]
* At Comic-Con 2011, a panel featuring the voice directors for ''[[VideoGame/MarvelVsCapcom3 Ultimate Marvel vs. Capcom 3]]'' had Taliesin Jaffe (the English VA for Blanka and Adon in ''VideoGame/StreetFighterIV'') belting out "[[http://www.youtube.com/watch?v=1xG2vGg8ygc&t=13m54s Would anybody like... SOME POUND CAKE?!]]" and "[[http://www.youtube.com/watch?v=1xG2vGg8ygc&t=12m11s JAGUAR SLEEPOVER!]]" The former is a meme originating from one of [[AwesomeSeries Egoraptor's]] sketches from the ''[[http://www.newgrounds.com/portal/view/495979 Street Fighter Collab]]'' on {{Newgrounds}} and the latter is an oft-quoted {{Mondegreen}} of Adon's Jaguar Revolver Ultra in ''IV''.
* DavidHayter, English voice of Solid Snake, has been known to spend a lot of time saying "[[AwesomeSeries OhmyGodhotnessIwannaBANGYOU]]" and "CRAB...BATTLE...", references to two popular ''VideoGame/MetalGearSolid'' Flash parody shorts. (He also claimed that the voice over director on the games brought in ''Franchise/MetalGear [[AwesomeSeries Awesome]]'' for the cast to watch together during the recording of ''VideoGame/MetalGearSolid4''.)
* BioWare is now selling "Enchantment!" and "Morrigan Disapproves" t-shirts, based off of ''Franchise/DragonAge''.
** Ditto the "Sir Isaac Newton is the deadliest sonofabitch in space!" and "favorite store on the Citadel" memes from ''VideoGame/MassEffect''.
* The ''VideoGame/{{Touhou}}'' character Hong Meiling. No-one could decide what to call her (she's Chinese, yet her name in Chinese characters could very well be a Japanese name), so everyone decided to call her China. It became a DiscreditedMeme... until ZUN said that he also calls her China. Poor Meiling...
* ''VideoGame/TheElderScrollsVSkyrim'': On Xbox 360, you can get an "Arrow in the Knee" accessory for your Avatar.
* At E3 2012, [[Creator/{{Nintendo}} Reggie Fils-Aime]] came out and said "Yes, [[VideoGame/WiiFit my body was ready.]]"
* Creator/BlizzardEntertainment has been using the phrase [[ZergRush "the rush begins"]] (changed to "has begun" after release day) in some of the advertising for ''VideoGame/StarCraftIIHeartOfTheSwarm''.
* The last 24 hours of the ''VideoGame/StarCitizen'' crowdfunding campaign were streamed from lent office space in Austin, TX. For about two hours, the team went out for dinner and left an IKEA table lamp with a paper sign taped to it perched in front of a camera as a makeshift, "We'll be right back" sign. The team returned to find that, in their absence, the silly, sleep-deprived fan community had begun building all sorts of weird lore around the lamp, jokingly deifying it, naming squadrons or guilds for it, giving it an imagined personality, addressing direct questions to it in the chat threads, and so forth. Some members of the development team joined in on the joke, and at least for the foreseeable future, the Lamp will continue to make appearances in some of the development team webcasts.
* The voice actor for [[Franchise/SonicTheHedgehog Dr. Eggman]] was once asked to say "[[WesternAnimation/TheAdventuresOfSonicTheHedgehog Snooping]] [[YouTubePoop as usual, I see!]]" in his Eggman voice. Once he learned why he was given the request, he stated that he would never take requests from fans again.
* "[[{{Creator/Nintendo}} Nintendo of Europe]] [[{{LetsPlay/Chuggaaconroy}} supports]] [[https://twitter.com/chuggaaconroy/status/317317910022455296 the No Coin Left Behind movement!]]"
--> '''LetsPlay/SlimKirby''': No coin left behind? [[ComicallyMissingThePoint Yet they forgot the star coin...]] X_X
[[/folder]]

[[folder: Visual Novels]]
* At one particular Comiket, [[VisualNovel/SchoolDays 0verflow]] named their booth "Nice Boat".
[[/folder]]

[[folder: Western Animation]]
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' has a lot of these.
** [[http://www.youtube.com/watch?v=pTPqjKk_xCo This season 2 promo]] acknowledges acknowledged the fan terms "brony" (term for fans of the show, usually defined as the [[PeripheryDemographic older male ones]]) and "DJ Pon-3" (for the DJ pony seen in "Suited for Success").
** May 30, 2012 [[http://content.usatoday.com/communities/popcandy/post/2012/05/exclusive-preview-the-2012-special-edition-my-little-pony/1#.T88MoDmIhIE saw the announcement]] of a special edition toy for Comic-con. The toy packaging is nameless, but contains a gray pegasus pony with blond hair, bubbles cutie mark, and yellow walleyes. The package is complete with muffins on the box art.
** [=WeLoveFine=]'s officially licensed ''My Little Pony'' line of shirts is at least half ascended memes.
** Also inverted in a way: Ghost of ''Radio/TrueCapitalist Radio'' would often describe himself as "Melting Pot of Friendship" to deflect accusations of racism. He also hates the show and its fandom. So a "[[{{Troll}} fan]]" recorded TaraStrong saying in her Twilight Sparkle voice that she's a Melting Pot of Friendship. Ghost [[DudeNotFunny took it well]].
** A DVD box set featured a "Now 20% cooler!" sticker.
* ''WesternAnimation/TheLegendOfKorra'' fandom managed to get Creator/SteveBlum to read out some "Comedy Amon" jokes at a convention.
* For the TV bumpers promoting the 2012 season of ''WesternAnimation/{{Futurama}}'', ComedyCentral had Creator/BillyWest read lines that take off of the "Not Sure If..." meme originated online.
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[[folder: Real Life]]
* Ryan Gosling has been asked in interviews about fuckyeahryangosling.tumblr.com and [[http://hollywoodcrush.mtv.com/2011/07/20/f-yeah-ryan-gosling-after-hours/ has read out some of the captions of the images on that site.]]
[[/folder]]
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