Marvel NOW is a 2013 relaunch of the various Marvel titles following the ''ComicBook/AvengersVsXMen'' CrisisCrossover as well as the events of ''Avengers Assemble'' volume 2. Marvel Editorial has stressed that continuity is not being rebooted, so much as it is a company wide relaunch featuring new creative teams taking over along with new directions for several of Marvel's bigger and some smaller titles. Compare to DCComics' similar ''{{New 52}}'' initiative.

Other pre-existing and acclaimed titles, including '''''Comicbook/{{Daredevil}}'''''[[note]]Ran for 37 issues (including a .1 issue) before being relaunched in ANMN with a new volume[[/note]], '''''{{Hawkeye}}''''' and '''''[[MsMarvel Captain Marvel]]'''''[[note]]Ran for 17 issues before being relaunched in ANMN with a new volume[[/note]], have also been giving the "Marvel NOW" branding without a creative team change or numbering restart.

As of 2014 January, Marvel has launched "All-New Marvel Now" (ANMN) in similar fashion following ''Comicbook/{{Infinity}}'' Marvel's latest CrisisCrossover. Like the previous relaunch this one features both new ongoing series being released alongside previous ones that were cancelled and restarted with new volumes with a few series have kept their usual name, but added a "#1" on certain issues to signify new jump on points for new readers.

Fall 2014 will see another round of new launches, under the umbrella title ''Avengers NOW''.

Titles included in the relaunches are:

* '''''A+X''''': A TeamUpSeries that features two stories per issue showing an X-Man and an Avenger teaming up. It's a continuation on the ''A Vs X'' series that ran alongside ''ComicBook/AvengersVsXMen''.
* '''''All-New ComicBook/XFactor''''': A ANMN relaunch of X-Factor written by Peter David, but this time starring a corporate sponsored team with Polaris at lead, recruiting ComicBook/{{Quicksilver}}, Comicbook/{{Gambit}} and other former to join up.
* '''''ComicBook/AllNewXMen''''': A brand new X-Men book initially starting off with the story of incarnations of the original X-Men arriving from the past to look upon their future.
* '''''All-New [[Comicbook/TheInvaders Invaders]]''''': A relaunch of the 70's ''The Invaders'' title, featuring Captain America, {{Namor}}, the [[BuckyBarnes Winter Soldier]], and the [[GoldenAgeOfComicBooks Golden Age]] Human Torch teaming up to fight the Kree.
* '''''All-New ComicBook/GhostRider''''': An ANMN series that has a new Rider, Hispanic teen Robbie Reyes who drives a muscle car instead of a motorcycle.
* '''''Comicbook/AvengersArena'''''[[note]]Ran for 18 issues[[/note]]: The villain Arcade has captured a collection of young heroes and trapped them on his new Murder World with order that in order to survive they must fight to the death.
** '''''Comicbook/AvengersUndercover''''': A direct follow-up to Arena, released during the ANMN relaunch, with the survivors of the ordeal deciding to infiltrate the Masters of Evil's nation to reclaim their hero status.
* '''''Comicbook/TheAvengers''''': Featuring over two dozen characters, including some brand new additions to the Avengers roster notably as 2 NewMutants characters.
** '''''Comicbook/NewAvengers''''': Focusing on a new Illuminati inspired team featuring ComicBook/BlackPanther and Beast as new members.
** '''''Comicbook/MightyAvengers''''': Created during the Thanos Invasion portion of ''Comicbook/{{Infinity}}'', this new Avengers team is led by Luke Cage and features Monica Rambeau, Superior Spider-Man[[note]]Ends up leaving after five issues[[/note]], She-Hulk, Ronin, Power Man (Victor Alvarez), White Tiger (Ava Ayala), and the Blue Marvel as its primary cast.
*** Relaunched as '''''Captain America and the Mighty Avengers''''' during '''''Axis''''', featuring the same cast.
** '''''Avengers World''''': A new book which takes character focus on the new expanded Avengers roster as they battle with different threats across the globe.
* '''''Comicbook/BlackWidow''''': A Black Widow solo book about her taking side mercenary jobs while trying to atone for past sins.
* '''''Cable & the X-Force'''''[[note]]Ran for 19 issues[[/note]]: A fresh out of coma Comicbook/{{Cable}} awakens to the post Avengers vs. X-Men world and builds his own AntiHero crew to carry out missions which put him at odds with Comicbook/TheAvengers.
** '''''ComicBook/XForce''''': Relaunched out of the previous two X-Force teams that launched with Marvel Now, after a terrorist attack known as the Alexandria incident, Cable reforms a new mutant black ops team, along with Psylocke, Fantomex, Dr. Nemesis and Marrow, whose mission is to make sure that mutants have a stake in their own future on the world stage.
* '''''ComicBook/CaptainAmerica'''''[[note]]Ran for 25 issues before being relaunched[[/note]]: The new volume does away with the espionage-heavy action seen in recent years of Cap stories, instead putting him in a more science fiction-inspired scenario.
** Relaunched as '''''All-New Captain America''''' with the same creative team [[spoiler: starring Sam Wilson formerly ComicBook/TheFalcon as the new Captain America after Steve loses the super-soldier serum, causing him to rapidly age.]]
* '''''{{Deadpool}}'''''
* '''''Comicbook/{{Elektra}}'''''
* '''''[[ComicBook/FantasticFour Fantastic Four]]'''''[[note]]Ran for 16 issues before being relaunched in ANMN with a new volume[[/note]]: This volume of Fantastic Four that focuses on the title characters and the two Richards kids on the equivalent of a cosmic family vacation.
** '''''ComicBook/{{FF}}'''''[[note]]Ran for 16 issues[[/note]]: Relaunched from the previous book about the Future Foundation, this time the focus is on a team consisting of [[AntMan Scott Lang]], SheHulk, [[TheInhumans Medusa]] and [[AscendedFanboy She-Thing]] chosen by the Fantastic Four to watch over the organization while they are away in the main book. [[spoiler:And Ant-Man's quest for revenge against Doctor Doom for killing his daughter, Cassie.]]
* '''''[[ComicBook/TheDefenders Fearless Defenders]]'''''[[note]]Ran for 13 issues including a extra tie in issue for Age of Ultron[[/note]]: The book centers on Valkyrie, who begins working to create a new [[AmazonBrigade all female team]], so far confirmed to have long time Heroes for Hire character, Misty Knight and NewMutants alumni Danielle Moonstar as part of the cast.
* '''''GuardiansOfTheGalaxy''''': This new volume reunites several of the cast from volume 2 that are said to be the cast of the upcoming 2014 film for new adventures along with IronMan as a new team member.
* '''''[[Comicbook/IncredibleHulk The Indestructible Hulk]]''''': Having determined that his condition is incurable (for the present at least), Dr. Bruce Banner approaches S.H.I.E.L.D with an offer -- take him in and give him facilities, and Dr. Banner will use his incredible intellect in their service while the Hulk will work for them as a weapon of mass destruction. Relaunched in 2014 as just adjectiveless '''''Hulk'''''
* '''''[[ComicBook/ImmortalIronFist Iron Fist: The Living Weapon]]'''''
* '''''ComicBook/IronMan''''': Iron Man heads out into outer space for a few arcs.
** Being relaunched from '''''Axis''''' as the '''''Superior Iron Man''''', featuring a Tony Stark who has lost all of his CharacterDevelopment over the years.
* '''''[[Comicbook/LokiAgentOfAsgard Loki: Agent of Asgard]]''''': Loki working as the All Mother's agent in Midgard while having his own agenda.
* '''''[[ComicBook/{{Morbius}} Morbius: The Living Vampire]]'''''[[note]]Ran for 9 issues[[/note]]: A new story based around Morbius the Living Vampire and his struggles with his condition.
* '''''[[{{Comicbook/MsMarvel2014}} Ms. Marvel]]''''': A ANMN launched series focused on Kamala Khan, a Muslim-American teenage girl from New Jersey who gains shape-shifting powers.
* '''''ComicBook/MoonKnight''''': A new ANMN series with the premise of learning that Konshu's influence may have caused him brain damage, Moon Knight resumes his crusade to clean up a city as twisted as he is. The first six issues written by Creator/WarrenEllis.
* '''''[[{{Comicbook/NewWarriors}} New Warriors]]''''': Launched with ANMN, reforming of Marvel's popular younger hero team. The series focuses on Speedball and Justice reforming the New Warriors in an attempt to break free from the stigma of being the catalyst of Civil War. In the process, the new team finds themselves being thrown right into the second Evolutionary War.
* '''''ComicBook/{{Nova}}''''': a new series focusing on CanonImmigrant and sole remaining member of the Nova Corps, Sam Alexander, as he learns to use his powers and takes on the duties and enemies of his predecessor.
* '''''SecretAvengers'''''[[note]]Ran for 16 issues and relaunched in ANMN with a new volume[[/note]]: A ComicBook/{{SHIELD}}-controlled team of Avengers featuring NickFury Jr, PhilCoulson and a rotating cast of Avengers who have their [[LaserGuidedAmnesia memory suppressed]] between missions. The 2014 relaunch is by Ales Kot and Michael Walsh (ComicBook/{{Zero}}), and has goofier tone.
* '''''ComicBook/SilverSurfer'''''': A new volume written by Dan Slott and Michael Allred.
* '''''Comicbook/SuperiorSpiderMan'''''[[note]]Ran for 31 issues, a tie-in issue to both ''ComicBook/AgeOfUltron'' and ''ComicBook/{{Inhumanity}} and two annuals[[/note]]: Doctor Otto Octavius takes over [[Comicbook/SpiderMan Peter Parker]]'s body and vows to be better than his predecessor in every single way. Smarter. Stronger. SUPERIOR.
** '''''Amazing Spider-Man vol 3:''''' After the events of ''Superior'', Peter's back in action. Now he's gotta clean up the mess his replacement left.
* '''''{{Thanos}} Rising''''': A mini series based around the retelling of Thanos origin and his rise to one of the most feared beings in the universe.
* '''''[[ComicBook/TheMightyThor Thor: God of Thunder]]''''': A serial killer story told in three time periods, with a younger, ''Ages of Thunder''-esque Thor, modern Thor and an older "King Thor" working the case at different points in time.
** Relaunched after '''''ComicBook/OriginalSin''''' as '''''Thor''''', which sees [[spoiler: Thor becoming unworthy and an unknown female character taking up hammer, and becoming Thor.]]
* '''''{{Thunderbolts}}''''': A brand new team formed by [[RedHulk former General Thaddeus "Thunderbolt" Ross]] with the cast including [[ComicBook/{{Venom}} Agent Venom]], ComicBook/ThePunisher, ComicBook/{{Elektra}} and SelfDemonstrating/{{Deadpool}}.
* '''''{{Wolverine}}''''': The relaunch of the title. It will focus on the normal, decent, civilized part of Wolverine. Also:
** '''''[[WolverinePublicity Savage Wolverine]]''''': It is a anthology series featuring rotating artists the first arc will focus on the savage part of Wolverine, also will feature Shanna the She-Devil in a Indiana Jones/Cthulhu type story.
* '''''ComicBook/XMen Legacy'''''[[note]]Ran for 24 issues with a special 300th issue to close out the series[[/note]]: A new volume focusing on Xavier's son, the powerful mutant known as Legion.
* '''''ComicBook/UncannyAvengers''''': Meant to be a flagship title, uniting team members from ComicBook/TheAvengers and the ComicBook/XMen on one singular team after the events of AvX.
** '''''ComicBook/{{AXIS}}''''': Spinning out of Uncanny Avengers, a CrisisCrossover continuation of ''Avengers & X-Men'' that is set to shake up the moral standing of several heroes and villains.
* '''''[[ComicBook/XForce Uncanny X-Force]]''''' Vol.2[[note]]Ran for 17 issues[[/note]]: A new X-Force team led by Psylocke and featuring Storm.
* '''''ComicBook/UncannyXMen''''': Focusing on Cyclops, Emma Frost, Magneto and their new band of mutants trying to protect mutants in the world after the events of ''ComicBook/AvengersVsXMen''.
* '''''ComicBook/XMen''''': One of the last titles to be launched and announced, it features an all-female cast of Storm, Jubilee, Shadowcat, Rachel Grey, Rogue and Psylocke.
* '''''ComicBook/YoungAvengers'''''[[note]]Ran for 15 issues[[/note]]: Some of the original team (Wiccan, Hulkling and Kate aka Hawkeye II) along with some new heroes (Noh-Varr and Miss America Chavez) are brought together along with ComicBook/{{Loki}} to form a new team.

In addition to the relaunched series, other series got a fresh start with new creative teams, while continuing their regular numbering:

* '''''Avengers Assemble'''''[[note]]Ran for 17 more issues[[/note]]: Starting with #9, Creator/KellySueDeConnick and Stefano Caselli took over writing and art duties, respectively. It has a more light-hearted, bantering tone compared to the other Avengers titles.
* '''''JourneyIntoMystery'''''[[note]]Ran for 10 more issues[[/note]]: Now focusing on the story of long time Thor supporting character (sometimes love interest) Lady Sif.
* '''''Red She-Hulk'''''[[note]]Ran for 10 more issues[[/note]]: Betty Ross goes on a mission and her actions to complete it will make the entire Superhero community her enemy. The series carries on its numbering from its previous incarnation as a volume of ''Hulk''.
* '''''[[BuckyBarnes Winter Soldier]]'''''[[note]]Ran for 5 more issues[[/note]]: With the departure of creator Ed Brubaker, a new creative team takes over with Jason Latour taking over the writing duties.


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!!The Marvel NOW initiative contains examples of the following tropes:

* TheAdjectivalSuperhero: A bunch of new adjectives are being thrown around, including ''All-New'' X-Men, ''Fearless'' Defenders, ''Indestructible'' Hulk, ''Savage'' Wolverine, ''Superior'' Spider-Man, and ''Uncanny'' Avengers.
** ''All-New'' X-Men is actually a CallBack to ''X-Men'' #94 (the first issue with the revamped 1970s team) which had ''All-New, All-Different X-Men'' on the cover.
* DarkerAndEdgier: Definitely gives off that feel. Several characters like Iron Man and the new Spider-Man now sport black versions of their previously-colorful outfits. Yet despite that, most, though not all, the titles are largely no darker than prior to the Relaunch, tone-wise and story-wise.
** In the case of the new, "Superior" Spider-Man, WordOfGod even explicitly mentioned the character as a darker and edgier take on the nominally friendly-neighbourhood webslinger.
* ExpansionPackPast: The new ''Captain America'' mixes science fiction action with flashbacks that delve into Steve Rogers' past before becoming the Super-Soldier.
* FollowTheLeader: Many believe/believed Marvel was doing this because, roughly just over a year prior, DC decided to [[NewFiftyTwo reboot its entire line of comics]], complete with a new StatusQuo for some characters, with others being completely recreated. Largely, Marvel Now is different, being that all the previous continuity is still intact. Ironically, a lot of fans wish they ''did'' follow DC's example in some cases.
* GenreSavvy: In ''Indestructible Hulk'', Bruce Banner having realized that the Hulk isn't going away any time soon (though this isn't a recent thing for him), and so decides to instead focus his efforts on working ''around'' his condition rather than trying to cure it. He's also decided that his life will be a lot easier and more productive -- both as Hulk and Banner -- if he approaches the authorities to work with them rather than spending all his time on the run.
* InNameOnly: The original Thunderbolts were a team of reformed supervillains. The Marvel NOW version of the team is a book about a group of antiheroes lead by the RedHulk, with absolutely none of the original cast returning. Though when the team was created originally introduced, many fans thought it was a team working under Thunderbolt Ross(Since their first appearance was in Incredible Hulk). So we've come full circle.
* LegacyCharacter: Otto Octavius as the Superior Spider-Man.
** AffirmativeActionLegacy:
*** Robbie Reyes (Hispanic) as the new Ghost Rider.
*** Sam Alexander (half-Mexican) as the new Nova
*** Kamala Khan (Pakistani-American) as the new Ms. Marvel.
*** Izzy Kane as the new Smasher.
*** Sam Wilson (African-American) as the new Captain America.
* NinetiesAntiHero: [[http://2.bp.blogspot.com/-nQ-Z5ZmRlHI/UH7j5-g7NmI/AAAAAAAACJg/WMwClzgGKqU/s1600/SUPSM2013001_CamunVAR.jpg Take a look at the promo art for the new Spider-Man]].
* NothingIsTheSameAnymore: Although the obvious point of comparison is [[DCComics DC's]] New52, MarvelNow is not a reboot, more a series of relaunches. Many of them feature new status quos for the characters that build on the fallout from ''ComicBook/AvengersVsXMen'' -- the X-Men Franchise in particular has been hit pretty deeply by this.
* {{Retcanon}}: The influence of the MarvelCinematicUniverse can be seen throughout the Avengers titles. Notably:
** The Hulk's new status quo reads just as sensibly as a follow-up to his appearance in ''Film/TheAvengers''.
** As does CaptainAmerica's new storyline, which has him fighting Arnim Zola. In addition, Cap's outfit seems to be directly inspired by his costumes in ''Film/CaptainAmericaTheFirstAvenger'' and ''Film/TheAvengers''.
** The starting line-up of the Avengers is the same six characters who were seen in ''Film/TheAvengers''.
*** The same goes for the reformed Guardians of the Galaxy who briefly had Bug back on their team when he was being considered for the movie. (he was promptly removed when Bug was dropped from the movie).
** The Secret Avengers roster features all the major SHIELD characters in ''Avengers'', plus the Comicbook/WarMachine as the new Iron Patriot (an idea introduced in ''Film/IronMan3'') and [[BuckyBarnes Winter Soldier]] (who appears in 2014's ''Film/CaptainAmericaTheWinterSoldier'').
** Superior Spider-Man's second costume is an unused design Alex Ross created for the first ''Film/SpiderMan'' movie.
* SelfDeprecation: Dan Slott knows full well he's a BaseBreaker, and that his current run is highly controversial. Many interviews tend to have him acknowledge this, and he even joked that, after ''Amazing Spider-Man #700'', he'll have to hide under a rock.
* SuspiciouslySimilarSubstitute: Kieron Gillen has stated that he added Miss America Chavez to his new YoungAvengers line-up after being unable to use Patriot.
* WolverinePublicity: Pretty much all of the Avengers present in [[Film/TheAvengers the movie]]. Iron Man is now in his own title, ''Avengers'', ''New Avengers'', ''Avengers Assemble'', a digital mini series and ''Guardians of the Galaxy''. Captain America has his own book, ''Avengers'', ''New Avengers'', ''Avengers Assemble'', and ''Uncanny Avengers''. {{Hawkeye}} and Comicbook/BlackWidow are in ''Avengers'', ''Avengers Assemble'', and ''Secret Avengers'', with Hawkeye also having his own solo book and Black Widow getting one herself later on. The Hulk has his own title, ''Avengers'', ''Avengers Assemble'', and ''Secret Avengers''.
** Ironically {{Wolverine}} is the least exposed in comparison.
** It used to be the case with The Superior Spider Man, but Venom, Scarlet Spider have dropped out.
** The Avengers name is being slapped on quite a few books (seven, so far), even on books that don't really have anything to do with them. ''Secret Avengers'' is more ComicBook/{{SHIELD}} based and ''ComicBook/AvengersArena'' centers around a Literature/TheHungerGames type scenario.
* WritingForTheTrade: Although individual issues tend to be good reads, Marvel Now comics seem written not for the trade, but the ''omnibus'' - long, slow-burning plots seem to be the order of the day. Most trades end on cliffhangers, or act as groundwork and foreshadowing for much bigger stories.
** Biggest offenders of this being Brian Michael Bendis and Jonathan Hickman.
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