->"''Writers are liars, my dear.''"
-->-- '''Erasmus Fry''', ''ComicBook/TheSandman'', "Calliope"

Sometimes the creators of a story just plain ''lie'' about what's going on. Maybe it's so that the wrong information will spread around, leading to a WhamEpisode effect when the true events come out. And maybe it's just an AssPull attempt at explaining something they clearly didn't anticipate.

Sometimes difficult to tell whether it's willful misdirection or the creator [[WritingByTheSeatOfYourPants having no idea what's going on either]].

Of course, this can be justified by the fact that if people [[SuspiciouslySpecificDenial suddenly avoid certain questions]] it becomes pretty obvious what the real answer is (e.g. "Is character X really dead?")

Sometimes, an author will skirt the edges of this; expect ExactWords to come into play.

Closely related to SuperDickery and TeasingCreator. When they're doing it to rile up the fanbase, it crosses with TrollingCreator. See also FoilerFootage, NeverTrustATrailer. When the creator is misquoted, rather than actually lying, it's a case of GodNeverSaidThat. If the creators meant what they said but then changed their minds, or new creators came along with different ideas, it's a FlipFlopOfGod. If it's deliberate ''in-story'' lying, that's an UnreliableNarrator.

'''Warning: Examples contain unmarked spoilers.'''


[[folder:Anime & Manga]]
* Eiichiro Oda, the creator of ''Manga/OnePiece'', has been known to do this with details of story arcs that haven't appeared yet. Arguably the biggest one is the re-reveal of Sabo. WordOfGod, and the official source guide to ''One Piece'' called "The Green Book" both said that Sabo was dead after his ship was sunk by a World Noble. But, Sabo was heavily implied to be alive in manga chapter 731, and then shown alive outright and referred to by name in chapter 744.
** In 2001, Oda was asked by a fan when the Straw Hat Pirates would arrive at Fishman Island. Oda responded that they would arrive "soon." They arrived at Fishman Island in 2010, ''nine years later''.
* The ''Anime/CodeGeass'' website, managed by Biglobe, [[spoiler:listed Sayoko and Nunnaly as "dead"]] while the show was still airing, which has made some sections of the fanbase blame the creators for supposedly lying. This, and to some extent the whole [[GundamSeed Mu La Flaga]] debacle, causes part of the fandom to assume that they could also be lying about [[spoiler: Lelouch]]'s death. Then again...considering that Sunrise as a company, Biglobe and the main creative staff aren't all one and the same, they might contradict each other without actually having to lie.
* One of the most constant accusations leveled at [[GundamSEEDDestiny Mitsuo Fukuda and Chiaki Morosawa.]] Apparently, this one's born less from them ''actually'' lying, and more from sub-par translations of their interviews. And some nice ScapegoatCreator stuff.
* From the words of Gen Urobuchi during the creation of ''Anime/PuellaMagiMadokaMagica'': "I have been entrusted with the formidable task of series composition and script for all episodes. Although having director Akiyuki Shinbo and Ume Aoki-sensei as teammates puts a great deal of pressure on me, I will do my best to deliver a [[BlatantLies heartwarming, happy story to our viewers!]]" [[BreakTheCutie Yeah right.]] Then again, this was damage control due to the fact that someone leaked the staff of the anime. For the ultimate irony [[spoiler:the ending is the happiest thing he has ever written in his career. EarnYourHappyEnding indeed.]]
* Ohkubo, author of ''Manga/SoulEater'', has been reported as saying both that the series was going to leave ''most'' relationships platonic as well as ''all'' relationships platonic. Given that the series has a mostly NoHuggingNoKissing feel, it doesn't seem too far-fetched. There is a reason why many fans refer to him as a Troll.
* From '''Manga/NabariNoOu'', Yuhki Kamatani's official character sheet for Kouichi claimed that he was [[spoiler:14 years old]], leading to the WhamEpisode effect when his [[spoiler:immortality was revealed]]. ''[[ExactWords Technically]]'' it's not a lie because [[spoiler:his persona as "Aizawa Kouichi" is 14 years old]], but it was intentional misdirection nonetheless.
* Toei got one over the ''Anime/PrettyCure'' fandom during ''Anime/SuitePrettyCure'': a blurry picture of two Cures, Cure Beat and Cure Symphony, was leaked onto the Internet and fan speculation went wild. [[spoiler:Turns out, it was fake - there was a Cure Beat, but it wasn't the one on the picture, but there was no Cure Symphony - it was Cure Muse's role! Turns out Toei was pissed off when the identity of [[Anime/HeartcatchPrettyCure Cure Sunshine]] was accidentally revealed a month prior to her first appearance.]]
* Director Sato Tatsuo said, "No romance", in regards to ''LightNovel/BodaciousSpacePirates'' and ''Anime/RinneNoLagrange''. What he really meant was "No ''heterosexual'' [[SchoolgirlLesbians romance]]". Or, in the latter, [[spoiler:"NoRomanticResolution"]].

[[folder:Comic Books]]
* When {{Spider-Man}} unmasked himself in the MarvelUniverse ''Comicbook/CivilWar'', Marvel's Editor-in-Chief JoeQuesada explicitly stated that Spidey's newly public identity would not be undone after a year or so with a "[[CosmicRetcon magic retcon]]." Guess what happened (and ''then some'') about a year later? If you need any help understanding that, read ''OneMoreDay'' for answers.
** And we have his "Dead is Dead" policy... which seems to only be enforced for characters he doesn't like or killed off himself, such as Karen Page and Jean Grey (both are coming back though). CaptainAmerica, Psylocke, Magneto, HarryOsborn and even Bucky have all come back, which makes fans annoyed that he's not allowed the writers to bring Karen and Jean back, since it's obvious he doesn't really mean it.
*** Although between ''ComicBook/CivilWar'' and ''WorldWarHulk'' Joe Quesada admitted that "Dead stays Dead" policy was stupid (since in comics it's like trying to plug a dam after the valley is flooded).
* Creator/BrianMichaelBendis, in preparation for the relaunch of the ''ComicBook/UltimateSpiderMan'' comic as ''Ultimate '''Comics''' Spider-Man'', told readers that this would be an all-new way of telling Spider-Man stories, and there would even be a new Spidey... this turned out to be simply metaphorical, as Peter went through certain relationship and status quo changes in the course of a six month timeskip, but remained Spider-Man.
** ...The funny thing about this is that for the first four months, fans used everything from the manga-esque artwork and Peter's new, very feminine appearance (a result of the artwork, not the writing), to proclaim that Bendis was telling the truth and that Peter was actually his female clone Jessica Drew in disguise. The return of Jessica in the Ultimate Enemy mini-series finally put this speculation to rest
*** According to Bendis, this is less LyingCreator and more creator changing his mind. Bendis had been wanting to kill off Peter for a while to make room for a [[AffirmativeActionLegacy "multiracial" Spiderman]]. He wanted to do it during Ultimatum while they were killing off most of the other heroes, but decided there was still a story or two he wanted Peter to star in. He eventually made good on his promise and created a new Spider-Man, Miles Morales.
* After ''ComicBook/BlackestNight'', Creator/DanDiDio claimed that from now on dead characters would '''stay dead''' and not be subject to resurrections. Cue ''Comicbook/{{Flashpoint}}'' and the ComicBook/{{New 52}} relaunch, and now [[TheAtom Ryan Choi]], ComicBook/BlackOrchid, [[{{Hawkman}} Kendra Saunders]], Golden Glider, B'wana Beast and Kid Eternity (and that's just '''So Far''') are back to life.
* Early in the run of Mike Grell's ''JonSableFreelance'', publisher First Comics said that unlike at Marvel or DC, at First creators own their creation and if Mike Grell ever left, he would be allowed to take Jon Sable with him. [[FaceHeelTurn Instead]], they gave the title to another artist.
** Grell also originally said that he wanted the characters in this series to age as time went by. He was able to keep this up during the series' original run from 1983 to 1988 during which the characters got five years older. But when the series was restarted in 2005, the characters were not thirty years older and they apparently now live in [[ComicBookTime comic book time]].
* At Creator/DCComics, the company announced that it would rename ''Countdown'' to ''ComicBook/CountdownToFinalCrisis'', readers were sure that the book was ExactlyWhatItSaysOnTheTin, that the events in it would smoothly lead into the next CrisisCrossover, ''ComicBook/FinalCrisis''. That... didn't happen at all. (And it's only now, after the fact, that ''Final Crisis'' writer Creator/GrantMorrison has gotten involved in the situation; [[AuthorsSavingThrow he will attempt to properly connect that crossover with]] ''[[AuthorsSavingThrow Countdown]]''.)
* The maxi-series ''ComicBook/FiftyTwo'' included creator commentary from its writers, editors and artists when the issues were collected in the trade-paperbacks. In the commentary for Week Seven, Mark Waid points out that not even ComicBook/BoosterGold would be '''so''' stupid as to pay a sham-villain by check when he is [[GloryHound staging false heroics to increase his fame]], and he says people should keep reading and have some faith to see the payoff. This is never brought up again. Mark Waid does it again in the commentary for Week Thirteen, where he discusses the obscured-in-shadow figure in the background of the last panel; he says that he thought he knew who the character was when he wrote the script, but Week Forty-Two showed him that it was a different character entirely. Unfortunately for Mark, the trades include occasional reprints of the original scripts and the revelation in Week Forty-Two is ''exactly'' who the original script said it would be. Dan Jurgens, the creator of Booster Gold, also lied about his [[FakingTheDead death]] halfway through; he had an interview where he discussed how he felt about Booster being killed off and he gave no hint that it was fake, so either Jurgens agreed to cover it up or DC did not tell even ''him''.
* When DC Comics made Bart Allen into ComicBook/TheFlash in 2006, after former Flash Wally West retired to look after his newborn twins, they launched a new series (called "The Flash: The Fastest Man Alive") to chronicle his adventures. The initial writing team on the series was not well-liked by fans, (to put it mildly) so DC replaced them with new writer Mark Guggenheim, who told fans and interviewers that he had years worth of storylines dreamed up for Bart. DC hyped issue #12 of the series as a major event, but also solicited a 13th and 14th issue, complete with cover artwork. In reality, the series had already been set to end with Bart being killed off in issue 12; no 13th or 14th issues existed, and Guggenheim had known this from day one. The whole thing was a (mostly successful) ploy to take fans by surprise with Bart's death. Afterward, Wally West was brought back as the Flash, his twins now conveniently [[SoapOperaRapidAgingSyndrome rapid-aged to teenagers]] so he didn't need to look after them quite as much.
** Oh, those covers? Used in a special between the last issue of ''Fastest Man Alive'' and the return of Wally's title and the first issue of Wally's title.
** Bart's back now, too, by the way, conveniently DE-aged back to the teenager fans love.
* Something similar was done in the ''ComicBook/TheUltraverse'' back in 1993; Malibu solicited issue 5 of the ''Exiles'' series even though the series was actually ending with a near-TotalPartyKill in issue 4.
* ''Dark Avengers/Uncanny ComicBook/XMen: Utopia'' crossover. Writer Matt Fraction promised that in a fight between two teams [[BigGuy Colossus]] will be a balance for [[TheBrute Ares]] and [[FlyingBrick Sentry]]. They never meet in the story - Ares was fighting with New Mutants, Sentry faced [[ProudWarriorRaceGuy Namor]] and only thing that Colossus did was fighting Venom. Also, Fraction promised some interaction between teenage alien Noh-Varr and teenage mutant girls (not that kind). It didn't happen. Fraction keep his promise about a fight between ComicBook/{{Wolverine}}'s son Daken and [[OppositeSexClone X-23]]. He just had to add two other girls to the mix.
** Fraction later admitted that the Noh-Varr part at least was an honest mistake - he hadn't realised [[spoiler: that the character would have left the team by that point]].
* When it was announced that Scarlet Witch will join the post-''SecretInvasion'' incarnation of ''ComicBook/MightyAvengers'' DanSlott promised that ''it's a real deal''. [[spoiler:It was Loki in disguise.]]
* In the runup to the massive ''ComicBook/JokersLastLaugh'' crossover, in which SelfDemonstrating/TheJoker is diagnosed with fatal cancer, it was announced that he would die for real at the end of the crossover's central miniseries, and that he would STAY DEAD at least until a new creative team took over the ''Franchise/{{Batman}}'' books, and possibly longer. Instead, [[spoiler:it turns out that the Joker's tumor was never real. And though the Joker is beaten so severely by Nightwing that he requires CPR, he is back to normal by the last page.]]
* At San Diego Comic Con 2010, James Robinson, in response to Roy Harper's right arm being hacked off in ''ComicBook/JusticeLeagueCryForJustice'', stated his intent was to create a superhero with a prosthetic limb which was not cybernetic in honor of the numerous Iraq War veterans sporting false and missing limbs. It should be noted that Robinson included a nod to veterans in ''Blackest Night: Superman'', but in the introduction to the trade of ''Cry for Justice'', Robinson makes absolutely no mention of any veterans and states that it was the decision of the editors to put Roy in that direction.
* An odd one for Marvel: When the comic book company cancelled ''[[ComicBook/TheAvengers Avengers West Coast]]'' in favor of ''Force Works'', Wonder Man had his own comic. Well, in the first issue, Wonder Man [[HeroicSacrifice dies saving the other team]]. At the same time, there was a listing for his title's next issue where he and The Beast team up to fight the Hate Monger. The next month, there's a note listing off upcoming issues stating that, because of this death, his title was cancelled. It's hard to wonder if this was something akin to the Flash example above or perhaps a major case of PoorCommunicationKills
* ''Hooooo, boy''. The early saga of the ''Comicbook/SuperiorSpiderMan'' was rife with this. When the character was revealed, Dan Slott told people that it was going to be a brand new person under the mask and not Peter Parker. Even more, there was a tweet mentioning Miguel O'Hara, ComicBook/SpiderMan2099, leading fans to think ''he'' was the new Spidey. [[spoiler:Technically, it's still Peter, but Miguel was a RedHerring, in a way]]. Then came the final issue of ''Amazing Spider-Man'' where we find out that [[spoiler:Peter died within Dr. Octopus' broken body and Otto is living in Peter's.]] Fans were ''livid'', especially when Dan said that they'd eventually warm up to the new status quo, mostly due to the fact that an early issue hinted that "Peter" and Mary Jane would hook back up. [[spoiler:Turns out that a piece of Peter's still living inside, trying to win back his body and Otto ended up breaking up with MJ in a case of ItsNotYouItsMyEnemies]].

[[folder:Fan Works]]
* While it was still running, the writer of ''Fanfic/TheLionKingAdventures'', [[Creator/ThatPersonYouMightKnow [=ThatPersonYouMightKnow=]]], lied all of the time to the fans in order to protect the stories, even planting [[RedHerring Red Herrings]] to fool everyone. This made the last few stories as surprising as possible.
* The author of ''Fanfic/ChildOfTheStorm'' [[TrollingCreator has cheerfully admitted that he tends to lie and mislead,]] [[RuleOfFunny if only because he thinks it's funny.]] Of course, he could be lying about that.

* It's standard procedure for the more anticipated films to be produced under a false title, sometimes until they actually arrive at the theaters, to keep people from spying on the shootings or intercepting the reels. For instance, during production of ''Film/ReturnOfTheJedi'', the crew worked under the title "Blue Harvest." But in that case, it was less about snooping fans and mostly to avoid the headaches during ''Film/TheEmpireStrikesBack'' when the locations charged extra because they knew a ''Star Wars'' movie was being filmed.
* Creator/GeorgeLucas in regards to practically everything ''Franchise/StarWars''-related. Are there six films? Nine films? Twelve films? Depends on when you ask him, but expect him to disavow any other option. When did Darth Vader become Luke's father? Since the beginning? Eh, probably not based on drafts of the scripts, but that's what he'll tell you.
** During the filming of ''The Empire Strikes Back'', Lucas and the film crew went to great lengths to avoid anyone spoiling TheReveal before release... to the extent of replacing the line [[LukeIAmYourFather "I am your father"]] with "Obi-Wan killed your father" in the script, so if anyone did leak the big secret, they'd leak the ''wrong secret''. Creator/MarkHamill was only told of the revelation a moment before the scene was filmed, even David Prowse wasn't informed. Thanks to Vader's full face mask, they were able to simply take Creator/JamesEarlJones aside, record the real line in secret, then swap it in during editing.
*** In fact, David Prowse was famously annoyed that he was not told since his body language would have been completely different otherwise. Hamill also claimed he would have acted differently if given more time to prepare.
** Another one is George Lucas's pretension that he had some grand artistic vision, broken like a butterfly upon a wheel by [[ExecutiveMeddling remorseless studio execs]], which is only now achieving full bloom with the "updated" re-release. The fact that later edits remove some of his changes (such as Luke's silly scream in ''The Empire Strikes Back'') would indicate that he evidently isn't as committed to this vision as he claims, and a cynical observer might conclude that he simply makes things up on the fly because he is short-sightedly afraid his films might look dated.
* Creator/MichaelBay found he could keep no secrets while making ''Film/{{Transformers}}'', so he subverted it by being completely open. After his computer was hacked, anyway. However, he's ''publicly announced'' that there will be false leads and red herrings thrown out there in regards to the sequel. Writer Roberto Orci had remarked that it seemed most fans could tell the real news from false news, and [[TrailersAlwaysSpoil trailers leading]] up to ''Revenge of the Fallen'' outright disproved Bay's remarks.
** Bay was more successful in his misinformation for ''Dark of the Moon,'' where he stated that fan-favorite Shockwave would be the main antagonist of the film. The result was that the TheReveal of the true BigBad [[spoiler:(Sentinel Prime, ancient leader of the Autobots and Optimus's former mentor and father-figure)]] was a huge blow to viewers. While Shockwave does appear in the film, his role is [[DemotedToExtra sadly short]].
* Ben Stein got a ''lot'' of flack for ''Film/{{Expelled}}'' by interviewing scientists like RichardDawkins and P.Z. Myers under the pretense that the movie was simply going to be a discussion of science vs. religion. When it came out as a full-on Intelligent Design screed casting Dawkins and Myers in very bad light, we all learned a lesson on trust.
* Bill Maher pulled the same stunt in ''{{Religulous}}'', from the opposite point of view.
* SachaBaronCohen needed to create dozens of fictional organizations for the production of ''Film/{{Borat}}'', ''Film/{{Bruno}}'' and ''Series/DaAliGShow'' to gain the interviews and access he needed without being found out.
* Prior to the release of ''Film/TheDarkKnightRises,'' Christopher Nolan and the cast were very clear on two things: [[spoiler: Robin did not and would never exist in Film/TheDarkKnightSaga, and Miranda Tate ''was not Talia al Ghul.'' Miranda Tate is in fact Talia al Ghul, and "original character" John Blake is actually ''Robin'' John Blake - a composite of all the Robin incarnations. Granted, [[ExactWords Blake seems to be taking up the mantle of Batman, not Robin]]. At one point, Nolan also claimed Robin, if he existed, would be too young to work with Batman right after ''The Dark Knight''. Sure enough, ''Rises'' takes place eight years later, and Blake was a fan of Batman as a kid.]]
** ''Film/TheDarkKnight'' had a similar instance, as when they were filming in Chicago, they shot under the phony title ''Rory's First Kiss'', referring to Nolan's son.
* [[Film/JamesBond Eon Productions]] made sure to say in ''Film/{{Skyfall}}'' [[spoiler:Naomie Harris was only an agent named Eve, not Miss Moneypenny. Harris herself stated that she couldn't see the character in a desk job. Then in the film's ending, Eve states she's not fit for field work and reveals her full name as Eve Moneypenny...]]
* In pre-release interviews with ''Fangoria'' Magazine (Issue #99, Dec. 1990), director Creator/StephenHopkins and screenwriter John Thomas flatly and mockingly denied that [[spoiler: more Predators would show up]] at the end of ''Film/{{Predator}} 2''.
* ''Film/StarTrekIntoDarkness'': JJ Abrams and the film's writers said [[spoiler:they didn't feel comfortable tackling an updated version of Khan.]] They lied.
** When speculation rose in 2012 that the villain was [[spoiler:Khan Noonien Singn]], Karl Urban shot it down by suggesting Benedict Cumberbatch was playing Gary Mitchell, the villain in the [[Series/StarTrekTheOriginalSeries TOS]] pilot, "[[Recap/StarTrekS1E3WhereNoManHasGoneBefore Where No Man Has Gone Before]]". Obviously, he was also lying.
** [[spoiler:Leonard Nimoy]] said he had nothing to do with this film. He lied, as he's got a cameo.
* Prior to the release of ''Film/XMenDaysOfFuturePast'', Creator/BryanSinger, [[spoiler: Famke Jannsen]], and [[spoiler: James Marsden]] all claimed that [[spoiler: Jean Grey]] and [[spoiler: Comicbook/{{Cyclops}}]] would not be appearing in the film in any way. They lied to hide the fact that [[spoiler: Cyclops and Jean]] were shown BackFromTheDead in the surprise [[spoiler: EveryoneLives]] ending.
* The current legend about ''WesternAnimation/YellowSubmarine'' is that Erich Segal scripted it. At least, this is what he said on ''ToTellTheTruth'' in the early 70s and on the DVD's extra features. Jack Mendelsohn, who is in the credits, said that he took a leave of absence from Hanna-Barbera to write ''Submarine'' for producer Al Brodax, and Brodax turned it over to Segal to "punch it up." So since Segal was the last man on the script, he was the guy taking credit for it. Brodax himself and Lee Minoff, who did the story outline, are also listed under screenplay because animated films do not fall under the same jurisdiction as live action films which allows the producer to put in anybody he wants.

* Creator/JorgeLuisBorges is widely known for this. In an era when the internet didn't exist and books were difficult to look up, he wrote quite a lot of essays about made-up books, including one about an invented version of Judas.
* Most ''Literature/{{Twilight}}'' fans agree that StephenieMeyer is a [[ShapedLikeItself lying liar]] [[DepartmentOfRedundancyDepartment who lies]], since before ''Breaking Dawn'' came out she had said that it was impossible for vampires to have children, only for Edward to impregnate Bella halfway through. Meyer insists that while she was deliberately misleading on the subject, she never outright said that a male vampire couldn't get a female human pregnant. Which may be true, but she still lied, as she said it implicitly. And then there's the thing where she ''had'' said that when people become vampires [[OurVampiresAreDifferent in her world]] all of their bodily fluids turn into "venom". When someone pointed this out to her, she insisted that she ''meant'' "except semen."
** There is also the case of vampire powers. In an interview, Meyer explicitly states that a vampires powers come from some trait s/he had as a human. Jasper is an empath because he was particularly empathetic, Alice was apparently already psychic as a human, Edward was intuitive, Emmett was strong... what about Katrina Denali, who administered electric shocks via touch? Or, assuming you'd go with 'shocking personality' for Kat, what about Ben, the egyptian vampire with ''control over all four elements''?
* If you believe the critic R.W. Stallman, this can occur after the fact as well. He insisted that Stephen Crane deliberately stated the wrong {{Aesop}} for certain books to see who would figure out the proper one. The proper one for ''The Red Badge of Courage'' involved the character of Jim Conklin [[EveryoneIsJesusInPurgatory being a stand-in for Jesus Christ]]. Naturally, not everyone accepts Stallman's theory as gospel.
* Creator/TSEliot confessed to doing this with the notes for ''The Waste Land'': "When it came time to print ''The Waste Land'' as a little book ... it was discovered that the poem was inconveniently short, so I set to work to expand the notes, in order to provide a few more pages of printed matter, with the result that they became the remarkable exposition of bogus scholarship that is still on view to-day."
* ''Literature/TheWheelOfTime'''s Robert Jordan. "One more book. I promise." Even without his [[AuthorExistenceFailure death]], he couldn't have done it. Now scheduled to be finished in 3 [[{{Doorstopper}} books]]... numbers 12, 13 and 14 of the series. Technically the last three are one book that's being split up so that people can actually carry it out of a store.
* [[Literature/HarryPotter J. K. Rowling]] was an expert in [[AvertedTrope avoiding this trope]]: In [[http://www.mugglenet.com/jkrinterview2.shtml one interview,]] she said, "No, I see that, and yeah, I follow your line there. I can't--I mean, obviously, there are lines of speculation I don't want to shut down. Generally speaking, I shut down those lines of speculation that are plain unprofitable. Even with the shippers. God bless them, but they had a lot of fun with it. It's when people get really off the wall--it's when people devote hours of their time to proving that Snape is a vampire that I feel it's time to step in, because there's really nothing in the canon that supports that." Such general cageyness worked: That answer was her response to a [[spoiler: completely and totally accurate analysis of the secret plot going on behind the scenes of Book 6, which would be revealed in Book 7]]. Nonetheless, debates on that subject continued right up until Book 7 was released. (It helps that she pretty consistently refused to comment on ''any'' plausible speculation.)
* In a playful example, WilliamGoldman presents ''Literature/ThePrincessBride'' as an abridgement of a much longer work by "S. Morgenstern." Neither Morgenstern nor the unabridged work actually exist.
** Goldman has layered metafiction on this conceit since the book's publication. The original edition mentioned a missing reunion scene that Goldman felt Morgenstern should have written. He claims to have written one himself, but his publisher refused to include it. Readers could write to the publisher for a copy of the scene; what they got was a letter detailing legal troubles with the Morgenstern estate.
*** By the 25th and 30th anniversary editions, Goldman was teasing about a sequel, ''Buttercup's Baby'', which was also tied up in legal red tape. These editions included notes and a sample chapter for the sequel, and Goldman promised to have the "legal troubles" resolved in time for the 35th anniversary (2009). Sadly the author is blocked and has admitted he hasn't been able to produce anything worthy of the original yet.
* [[Literature/TheDresdenFiles Jim Butcher]] explains some of the reasons behind it [[http://www.jimbutcheronline.com/bb/index.php/topic,8276.msg368509.html# here]].
* Henry James has been accused of this in his ''Literature/TheTurnOfTheScrew''. WordOfGod stated that this story was simply a ghost story but a few notable critics such as H.C. Goddard have argued that the story is really about suppressed sexuality and the ghosts are a result of the governess' sexual frustration. Marcia Eaton, an aesthetics professor, writes "James himself said that the story was just a ghost story. Some critics ... try to show that he [James] was intentionally deceptive when he made such statements."
* Victoria Holmes, author of ''Literature/WarriorCats'', has made many lies to her fans. Some of them are [[spoiler:listing Hollyleaf as dead on the official website, saying Dove's Wing did not reincarnate as Dovewing, saying Bumblestripe had a crush on Ivypool, and saying that Firestar lost 2 lives in The Last Hope.]]
* ''HouseOfLeaves'' features an in-universe LyingCreator in Zampano, who claimed his ''[[color:blue:House]] of Leaves'' was a work of criticism about a documentary called ''The Navidson Record''. [[spoiler:''The Navidson Record'' doesn't exist, none of the interviews in the supplementary material ever happened, much of the appendices of the book have either vanished or never existed to begin with, and the book isn't written like any actual critical piece ever would be.]]

[[folder:Live-Action TV]]
* The creators of ''Series/{{Lost}}'' have done this at least once, implying that a particular background character would be important in Season 3... while he was mentioned, he didn't ''do'' anything. He showed up in a recent mobisode, however, and then in early season 5, [[spoiler:where he had the show's newest ironic death]].
** They stated that there wouldn't be time travel... in a question about whether there was something relating to time travel in season 2, a season that did not feature any time travel, thus not contradicting the reveal of time travel later.
** They have also issued {{Suspiciously Specific Denial}}s of, among other things, that the beach cable lead to a underwater DHARMA station and that the Island could move (saying to a question about the topic that ABC would fire them if they ever came up with a plot twist that crazy) before those plots came up in the series proper.
** An exact quote before season 3: "Here's what you won't see: Globetrotters, zombies, [[GreysAnatomy the guy Meredith Grey didn't choose]], [[GilligansIsland coconut radios]], [[TwinPeaks Laura Palmer]], Jack laughing, '''Desmond running naked through the jungle''', the Others' annual talent show, '''buttons, timers, electromagnetic anomalies''', [[Series/BattlestarGalacticaClassic Cylons]], cyclones, or clones, nanobots, [[PiratesOfTheCaribbean Captain Jack Sparrow]], and '''time travel'''." (Bold added.) Desmond ran naked in episode 3x03, and was revealed in 3x08 to have been time traveling just before that. And Jack did laugh a little.
** During season two: "You will get your Libby episode. This season." They also claimed that a Rose and Bernard episode would only happen in a subsequent season. Libby gets killed off before having her own episode, while Rose and Bernard's episode shows up earlier than expected. However, Libby does get a flashback at the end of the Hurley episode ''Dave,'' when we learn that she and Hurley were in the same mental institution.
** Christian was stated to be undead and ''not'' a form of the Monster, only to be revealed as the Monster via dialogue in the sixth season. Season six also made it clear, with the finale, that sometimes (and in retrospect this possibly accounts for several of the appearances) it ''is'' the spirit of Christian.
** In an example of Lying Actor, [[spoiler:after his character Frank Lapidus was hit by a steel door on a sinking submarine and proceeded to not appear in the next two episodes with no word on his fate, actor Jeff Fahey confirmed in an interview that Frank had been killed, and that he (Fahey) had already moved on to ''Film/{{Machete}}''. Frank went on to show up alive and well partway through the series finale. Fahey lying in order to keep this a surprise is considered by many of the popular character's fans as a Crowning Moment of Awesome.]]
* Creator/RussellTDavies did this many, many times with the new series of ''Series/DoctorWho''. It has become well-known in the ''Who'' fandom to never trust anything Davies says.
** For one thing, he once said that he didn't like the Master and wasn't planning on bringing him back. Davies also said he didn't like multi-Doctor stories. This has also caused fans to distrust them when he says something sensible and thankfully true like "It's better not to show the Time War."
** As with the ''Star Wars'' example above, Davies used a phony name, an anagram of ''Series/DoctorWho'', during production of the 2005 series to prevent would-be pirates from spotting the tapes. That phony name would later become [[Series/{{Torchwood}} the name of a spinoff series]].
** After [[Recap/DoctorWhoS28E13Doomsday "Doomsday"]], he told the press Rose was gone for good. He told Creator/BilliePiper, "See you in two years".
** RTD's still lying in regards to ''Doctor Who'' even after stepping down from it. He said he would never write an episode for Creator/MattSmith's Doctor. Guess who guest stars in the RTD-penned ''Series/TheSarahJaneAdventures'' story [[Recap/TheSarahJaneAdventuresS4E5E6DeathOfTheDoctor "Death of the Doctor"]].
* Creator/StevenMoffat seems to be learning a thing or two from Davies in ''Series/DoctorWho''.
** He made a statement saying that he wouldn't use monsters that only appeared in the classic series by the time he took over RTD in favor of creating new ones. Then came the trailers. Hey, aren't those Silurians? (Rule one: the Doctor lies. Rule two: River Song lies. Rule zero: Steven Moffat lies.)
** In April 2011, prior to the airing of the sixth series, Moffat announced one of the main characters would die -- "We're not lying, we're not cheating. One of those four people is going to die." The Doctor proceeded to die in the series opener [[spoiler:but was revealed to be a robot duplicate]]. If you're ''really'', ''really'' charitable, [[spoiler:he dies briefly in the middle of the series in "Let's Kill Hitler" by poisoning, but gets brought back to life right after]]. [[MetaphoricallyTrue Rory was also a main character and died too]], though [[TheyKilledKenny that's not really anything special.]]
** In 2012, he assured everyone that we wouldn't find out anything about Creator/JennaLouiseColeman's character until Christmas. A week later, on the first of September, Creator/JennaLouiseColeman prominently showed up in the season premiere, though the only things we would find out about her character in that episode are a lot of questions.
** In 2013, Moffat said that [[Recap/DoctorWho50thASTheDayOfTheDoctor "The Day of the Doctor"]] would feature no [[spoiler:classic series Doctors in the flesh (IE: non-{{Fake Shemp}}ed appearances) because they're too old now]]. This was designated another lie in retrospect: [[spoiler:Creator/TomBaker makes a cameo appearance in the final scene as a museum curator who may or may not be a distant future Doctor.]] He also said [[spoiler:[[TheNthDoctor Twelfth Doctor]] Creator/PeterCapaldi wouldn't appear, which also turned out to be a lie.]] Perhaps most importantly, he ''also'' said the episode wouldn't involve [[spoiler:much, if any, of the show's canon before 2005. In addition to the appearance of the Daleks and the Zygons, both aliens that far predate the series' revival, the entire episode revolves around the restoration of Gallifrey and the Time Lords, which had been missing since the show's return in 2005]].
*** In an interview about the episode, he said, "Normally I am responsible for the disinformation and the rubbish rumours - I usually put them out myself, but I haven't needed to for this one." Of course, the latter part of this was also a lie, as the preceding entry reveals.
** Moffat also followed Davies in claiming that [[spoiler:the Master]] would never return while he was showrunner. In a Q&A at a public screening of the first episode of the season when it happened.
** One relating to ''Series/{{Sherlock}}'': Moffat claimed [[spoiler:Moriarty was very definitely dead]] after the events of series two. [[spoiler:He turns up at the end of series three, apparently alive and well.]]
* Before RTD and The Moff, there was Creator/JohnNathanTurner, who famously wrote the title "The Doctor's Wife" on his planner in order to find out if there was a leak to the fan press in his office. There was, but he never found out who it was. Later adopted by (guess who?) Creator/StevenMoffat, who commissioned Creator/NeilGaiman to write an episode with that title. The section of the fandom that didn't like River Song went berserk -- and River did not appear in the episode.
* After Starbuck [[NeverFoundTheBody vanished, presumed dead]], in the third season of the rebooted ''Series/{{Battlestar Galactica|Reimagined}}'', Katie Sackhoff (at the urging of creator/showrunner Ronald D. Moore) announced publicly that she was done with the show, displayed a slightly irritated attitude, and was even reported to be going to auditions for a new show. This put enough of the seed of doubt in people's minds that when Starbuck did reappear, it was actually at least a bit of a shock.
** The fact that Moore even went to the extent to lie to the cast and crew about her (and filmed the season-finale return in secret) shows just what a MagnificentBastard he really is.
* The outrage of some fans over [[spoiler:[[DeadLesbianSyndrome the trope-naming death of Tara]]]] in ''Series/BuffyTheVampireSlayer'' was worsened by the fact that Joss Whedon had said in response to concern that it would happen "[[WildMassGuessing over]] [[FalseReassurance his]] [[OurVampiresAreDifferent dead body]]".
** In the interim between seasons two and three, when asked if Kendra's death would cause a new Slayer to be called, Joss said, "We're going to let it lie. We like the one...in the end, there should be only one." This was after he had already cast Eliza Dushku to play Faith.
* The writers of ''Series/{{Heroes}}'' were very adamant that Ali Larter's character had been KilledOffForReal in her big RedemptionEqualsDeath scene mid-way through Volume 4. Turns out that she is not dead and still plot important.
** Bryan Fuller had already stated there was a character arc planned for Tracey in an interview before the episode where she supposedly died. Also in the commentary for the episode he stated she wasn't dead.
** Also, creator Tim Kring was very adamant that, prior to the series, he had no interest in comic books or superheroes. Which is of course why the series is packed to the gills with references to comic books and superheroes, and ''Series/MisfitsOfScience'', a past show he wrote for, was all about a team of ''superheroes''. I call shenanigans!
* ''Series/{{Scrubs}}'' creator Bill Lawrence and other members of the staff had repeatedly stated that J.D. and Elliot would not end up together, and had written several episodes that showed what a terrible couple they were, that all they really want to do is have sex, and finally brought the relationship to its seemingly ultimate conclusion in the penultimate episode of the third season. Guess what happens in the eighth season. They may have just changed their minds later on, though.
* The writers of ''TheVampireDiaries'' specifically said that Katherine wouldn't show up in present day in Season One. They lied. Last ten or so minutes of the finale? {{HSQ}} was through the roof.
** In Season 3 they also claimed Damon would get his own flashback. It ended up focusing more on Stefan.
* DanSchneider: Huge troll, repeated liar.
** ''Series/ICarly'': The week before the "iSaved Your Life" episode aired, a promo aired showing 2 of the main characters kissing. DanSchneider, in an effort to calm the shippers of a pairing involve a different character, implied it might not be what it appeared. Cue the episode, where they ended up kissing 7 or 8 times, and it was pretty much as it appeared. It went back to StatusQuoIsGod by the end, though.
** He also insisted that iStartAFanWar was really a TakeThat at all the shippers for the show, since it had Carly deliver an AuthorTract about how iCarly is about comedy, not shipping. The next 2 major episodes with promos? 1: Sam admits she's in love with Freddie in the first and 2: locks herself in a mental hospital and after Carly and Freddie can't get her out, Freddie says he likes her too. The next upcoming episode is about Carly reacting to her best friends dating. How on earth that is not shipping-related is beyond a lot of fans.
** {{Victorious}} was cancelled when most people expected at least one more season. When it happened, Dan told everyone that it was natural because it hit a '60 episode limit'. This discounts that facts that Dan never saw the cancellation coming, was telling people that the SpinOff SamAndCat would keep the Cat character on both shows right until the day Victorious was cancelled and that other members of the cast were 'shocked' by the cancellation. The kicker is that he didn't write any series finale.
* When Idina Menzel was first cast as Shelby on ''{{Glee}}'', Ryan Murphy said that the character wasn't going to turn out to be Rachel's biological mother as many people assumed (Menzel bares a striking resemblance to Lea Michele). And then that totally happened.
** He also said that Susan Boyle was going to appear in the Christmas episode as a lunch lady who would get a makeover from Kurt. Then comes the first promo for said episode and not even a trace of her. The episode airs and it seems that plot was completely thrown out.
** Murphy also claimed that [[spoiler:Finn and Rachel would never break up in Season 2]]. Guess what happens in [[spoiler:''Special Education'']]?
** Let's not forget that "Blaine is totally just Kurt's mentor, guys. Seriously!" And then comes ''Original Songs''. [[spoiler:Kurt and Blaine [[LoveEpiphany finally]], [[RelationshipUpgrade finally]], ''[[WillTheyOrWontThey finally]]'' [[TheBigDamnKiss kiss]].]]
*** Don't get Sam/Kurt shippers started on the "Sam is gay" WordOfGod that ended up simply being thrown out before it became canon.
* ''KyleXY'' had lying of a different kind, according to [[http://communities.dose.ca/DOSE/blogs/tvcasualty/archive/2009/03/17/kyle-xy-that-s-it.aspx a Canadian blog]] about the finale: "As the finale neared, the executive producers told fans that if they ignored the last 30 seconds or so, the episode served as an OK ending to the show. But, in my opinion, that was a crap thing to say. ... I realize that there was no chance to go back and reshoot anything, so the producers didn't have any options, but don't try to placate your audience with false information. It'll just make people more pissed off."
* Marc Cherry has hinted at tons of future plots for ''DesperateHousewives'' that have never come to pass. Fans are divided on how much are lies and how much are just him changing his mind later, but one that pretty much everyone agrees was a lie is his statement that one or two of the Scavo kids would die.
* After major fan backlash when season one of ''Series/TheKilling'' did not reveal who killed Rosie Larsen, creator Veena Sud was quick to say she never actually said the answer would be given this season. The fans counter-argue that her sitting back and saying nothing while all kinds of interviewers and critics said that exact thing is just as bad.
** And also people were expecting the plot to be wrapped up at the end of the season because the original Danish ''Forbrydelsen'' did.
* When ''Series/ThePriceIsRight'' announcer Rod Roddy stopped appearing on-camera in the show's 31st season, many assumed it was because Rod was in poor health. Creator/FremantleMedia instead said that it was part of a corporate policy that they didn't want announcers appearing on-camera anymore. In reality, Rod's disappearance was mandated by host Bob Barker (who was also executive producer at the time) after he and Rod had a salary dispute. The non-appearances continued through the rotation of substitute announcers after Rod's death and well into the era of his successor, Rich Fields. Drew Carey took over as host in season 36 and about one year later, Rich started appearing on-camera (as does his successor, George Gray), throwing that "rule" out the window completely.
* Creator/JMichaelStraczynski openly admits to lying in response to fan questions about ''Series/BabylonFive'' to avoid spoiling storylines.
* In one of the ''Series/GameOfThrones'' featurettes aired prior to the start of season 1 to introduce the world of Westeros to viewers, Creator/GeorgeRRMartin said that "Ned Stark is the main character whom the series revolves around". Anyone who's familiar with the books were probably laughing their ass off when watching that. He dies before the end of the first novel.
** On a smaller note, producers Dan Benioff and D.B. Weiss stated shortly before season 2 that fans shouldn't get their hopes up for a white raven as described in the books, since the rare bird is very difficult to secure for filming. Sure enough, one actually did appear, in a scene shot long before their interview.
* The creators of Series/OrphanBlack had a field day with this trope by steadfastly insisting that [[spoiler:Helena, who'd been shot twice in the climax of Season 1,]] was well and truly dead. They even ran an online contest where one lucky "Clone Clubber" won her [[spoiler:signature parka]]. As we all learned in the Season 2 premiere, [[spoiler:she survived]]. To their credit, fans who were lucky enough to catch a sneak peak of the Season 2 premiere - as well as at least one journalist who [[spoiler:spotted actress Tatiana Maslany in her Helena wig on-set]] - helped out by not spoiling the eventual reveal.
* The creators of ''Series/HowIMetYourMother. To wit the show was [[spoiler: never about Ted meeting the mother. It was about how he always carried a torch for Robin, and with the mom dead in the finale, goes to ask her out.]]

[[folder: Professional wrestling]]
* The very concept of {{kay fabe}} made virtually the entirety of professional wrestling a showcase of lying creators by 1920. While fixed and rigged fights were hardly new to sports or unique to professional wrestling, rarely had an entire sport been supplanted by theatrics so completely by covert means. Though nowadays, kay fabe has been exposed and accepted as necessary for the shows to retain any shred of enjoyability, so this no longer counts.
* Wrestling/{{WCW}} was notorious for pipping in cheers and chants over the sound system to try and make guys seem like they were more popular than they really were. (Though DDP denied all charges by charging [[BitingTheHandHumor WCW's staff was not smart enough to set that kind of thing up]]) It ''worked'' for Wrestling/BillGoldberg, who actually was popular, for Wrestling/HulkHogan, not so much.
* With WCW's demise, Wrestling/{{WWE}} has taken its place as professional wrestling lying creator extraordinaire. Some of it is understandable, such as trying to protect revelations in story lines. The office up North is also notorious for leaks so apparently false leads are the best they can do. But they also lie about real life things, and have gone beyond WCW's crowd pipes by censoring Wrestling/UltimoDragon's cheers out of home television broadcasts. They've also gotten a reputation for twisting news and history in ways that would give them the best Public Record, a practice that makes people who actually care about wrestling news assume the worst stories about WWE [[CryingWolf are the true ones by default.]] It really goes back further though, the very first WWF champion, Wrestling/BuddyRogers, was simply handed the belt but Vince (senior) made up a story about him having won some tournament in Brazil.
* Wrestling/{{TNA}}, though they are surprisingly more successful than their predecessors WCW and WWE, for whatever that's worth. For example, in 2002 Jerry Jarret's claim was that TNA's talent were independent contractors, unlike WWE's (and thus could appear at independent shows without issue). This was proven false in 2004 when all TNA wrestlers were all pulled out of Wrestling/RingOfHonor, where many wrestled when OutOfFocus on television, derailing story lines and killing title runs. It took three years for the ROH bots to forgive them, particularly after TNA agreed to a return only to pull out again in 2006 over a snow storm, which no one bought since Wrestling/CMPunk came back out of WWE developmental to save the show, only to see TNA do it again in 2007 because TNA didn't like the fact ROH wanted to do i-pay per views. Then it happened ''again'' in 2010 when the TNA office threw a tantrum over how ROH was ''booking'' the Murder City Machine Guns even though ROH was already giving into TNA's ridiculous demands for their supposedly "[[YouKeepUsingThatWord independent contractors]]". TNA was threatened with lawsuit over the issue in 2012 (by former ROH manager [[Wrestling/DaffneyUnger Lucy]]) but managed to settle out of court in 2013. Two years to catch a lie, ''ten'' before TNA ''almost'' faced consequences. Wrestling/{{WSU}}'s Sean [=McCaffrey=], after years of business trouble, made it his mission to expose just how much TNA had misled people.
* Given their own experience, you'd think Ring Of Honor would know better but in 2013, they tried to bar their "independently contracted" wrestlers from wrestling at Family Wrestling Entertainment events. ROH contracts demand ''priority'' in schedule but otherwise are supposed to let wrestlers work where they choose.
* If you listen to Manny Fernandez's story about the death of Wrestling/BruiserBrody, he would have you believe that he went to Puerto Rico, crippled Invader #1, then ran out of the country with a shotgun wielding Wrestling/HarleyRace. While Harley Race ''was'' known for carrying a gun, the wrestler Fernandez beat was Invader ''#3'', [[RevengeByProxy who had nothing to do with Brody's death]]. This happened in 1988 and as late as 2012 Fernandez maintained he never returned to work for WWC. In reality he did on September 28th 1991 where he would fight IWA co-owner Savio Vega(who also had nothing to do with it [[MisplacedRetribution but that was the point now]]), Invader #1 and Carlos Colon in "[[KayFabe revenge]]". Of course he lies because that angle was three years TooSoon.

* [[ZerothLaw William]] [[Creator/WilliamShakespeare Shakespeare's]] ''Theatre/HenryIVPart2'' ends with an epilogue telling patrons that the sequel ''Theatre/HenryV'' would come soon, and specifically says that Falstaff's in it. Guess who isn't in it.
* Due to the state of international copyright law in the 19th century, Creator/GilbertAndSullivan's ''Theatre/HMSPinafore'' enjoyed many unauthorized American productions. In an attempt to prevent similar things from happening with their next comic opera ''Theatre/ThePiratesOfPenzance'', Creator/WSGilbert supplied very little information to the public, not including the fact that it would be about {{pirate}}s.

[[folder:Tabletop Games]]
* WizardsOfTheCoast has created many "unbreakable" policies for ''MagicTheGathering,'' most of which have been eventually tossed by the wayside. The most recent one to go was "All ''Magic'' cards will have the same card back;" this was thrown out for the "Innistrad" block.
** A notable aversion is the Reserve List, a list of over a hundred cards (all of them first printed in 1998 and earlier) that Wizards has explicitly stated that they will never reprint directly or functionally (meaning a mechanically identical card with a different name) as a nod to those who purchase cards as collector's items. Most of the cards would never be reprinted anyway because they're either a GameBreaker, or so ''bad'' they'd be completely useless because they were developed before creators even understood the game, or use long-discarded mechanics, mainly Ante (where the loser permanently gives a random card of his deck to the winner). Some of the cards, however, are eminently reprintable (Citanul Druid, for example), leading many players to wonder just ''how long'' the Reserve List will remain intact, and causing much [[EpilepticTrees speculation]] about whether there's any reason for it in addition to keeping their word.

* Greg Farshtey seems to have problems answering {{Bionicle}} questions truthfully. He said, and I quote, that Takua ''wasn't'' Takanuva...and there's so many ''other'' things.
** This is an argument that has reached [[MemeticMutation meme]] levels. Farshtey is ''extremely'' talented at the manipulative statement; he will use words such as [[ExactWords 'evidence' and 'looks' and 'appears to be']] liberally in statements about sensitive information. The result is something that ''looks'' like proof, but really isn't once it gets double-checked. This has created a community that immediately goes back for clarification at the slightest hint of an ambiguous word, accepting nothing less than direct statements. And [[GodNeverSaidThat he never said that]], by the way.

[[folder:Video Games]]
* In 2009 Todd Howard stated that there were no plans for a new Elder Scrolls game, after fan outrage, a statement from Bethesda Game Studios stated that "of course there will ''be'' another Elder Scrolls game." This was meant to be taken that the series simply wasn't dead. In mid 2010 Howard stated that they were working on a game that was pretty far along in development. Months later a source stated that a new Elder Scrolls Game was currently in the voice recording stage. Not long later VideoGame/TheElderScrollsVSkyrim was confirmed. Later interviews and Howards Keynote at DICE 2012 confirmed that the game had been in the works since 2007, making Howard's original statement a flat out lie.
** In fact, Bethesda had TWO Elder Scrolls games in development since 2007. While Howard's team worked exclusively on Skyrim, they were also consulting on Zenimax Online Studio's VideoGame/TheElderScrollsOnline.
* Some people accuse the creators of ''Franchise/TheLegendOfZelda'' of lying about the presence of an official timeline for the series.
** Quote from [[http://gannon-banned.com/ Gannon-Banned]]: "At E3 2007, IGN conducted an interview with Eiji Aonuma, in which he revealed that there is a document on a few computers at NCL which are marked 'top secret' which contain the basic 'timeline' of the entire Zelda series, known or unknown to the public. /b/ army, do not fail me and get that document!"
*** However, a semi-official timeline was finally revealed in an art book released in 2011 along with the latest game, ''[[VideoGame/TheLegendOfZeldaSkywardSword Skyward Sword]]''. Though it contains notes that the timeline is really only kept as a guideline, and could change at a moment's notice.
** When an IGN editor correctly speculated that ''VideoGame/TheLegendOfZeldaTwilightPrincess'' would involve Link turning into a wolf, Nintendo denied it with "wanna bet?" to cover up any surprises. The IGN editor won the bet.
** The N64 game ''VideoGame/TheLegendOfZeldaOcarinaOfTime'' was designed to have things added to it by a disk for the [=N64DD=] add-on to the system, codenamed Ura Zelda. This was never released in the end. Years later a special edition of Ocarina of Time was made, called Master Quest, which had the insides of dungeons altered and was otherwise the same. Nintendo said that this is what Ura Zelda was supposed to be but many fans don't believe it, claiming that Ura was said to change more than this. Conversely, Nintendo might have simply lied about how big the changes for Ura Zelda were going to be.
* For about three weeks before E3 2010, David Jaffe said point blank numerous times he wasn't making a new TwistedMetal game, and that it was foolish to think that, and that he wouldn't even be at E3. He said he did it cause otherwise there'd be no surprise to it.
* About two weeks before he was announced for ''VideoGame/SuperSmashBros Brawl'', a representative of Sega said that Franchise/{{Sonic|TheHedgehog}} appearing in the series "wasn't in the cards."
** For the most part though, this was surprisingly averted by Masahiro Sakurai. It's certainly a [[SugarWiki/MomentOfAwesome Crowning Moment of Awesome]] to have millions of people visit your site weekly, raising an unprecedented fever pitch of anticipation for your game, by doing nothing more than regularly updating a site with simple, accurate information.
* Listen to Creator/PeterMolyneux hype up his games, and you will be privy to a magical world where you can do anything, and be anyone, and it will revolutionize the industry. Play a Peter Molyneux game, and you will play a simply above average game if that. It's questionable whether this is because Peter Molyneux lies to stir up interest, or because his visions of games are too complex and too expensive to be feasible. He admitted to talking too much to the press about his grand ideas during production, and then having the game not live up to them, in an interview for Project Whateveritis, but has also admitted to making shit up to get the attention of the press.
** It's been confirmed that he talks about ideas that are thrown around in development before it is determined whether or not they are feasible by other people working on his projects. It's an issue of him being overly transparent rather than misleading. Molyneux talks about gameplay mechanics at points in development that often occur before many developers would have even announced the game. The UnpleasableFanBase tends to prefer to go for the lying explanation before promptly going back and complaining how other developers aren't giving them concrete information about their games in development.
* Creator/HideoKojima has made several contradictory statements regarding whether ''VideoGame/{{Metal Gear Solid 4|GunsOfThePatriots}}'' will be the end to the series, possibly just to keep fans guessing.
** Granted, it's not so much "keeping the fans guessing" as it is [[SpringtimeForHitler "wanting to end the series, but constantly being roped in for another go."]] Kojima's been at it since ''[=MGS2=]''.
** Kojima has stated that the only reason that [[VideoGame/MetalGearSolidVThePhantomPain MGSV]] doesn't have a WiiU version because there's nothing he can do with the gamepad only to announce a few weeks later that the PS4 version will have remote play capability with the Vita and the XboxOne will have Smartglass capabilities.
* Aruze, the publisher of the ''Franchise/ShadowHearts'' games, leaked in a preview for sequel ''Shadow Hearts: Covenant'' that the story would revolve around Nicholai and Karin. Early screenshots of the gameplay (showing the sequence in Apoina Tower at the start) and press pictures seemed to confirm this. This was a smokescreen to hide Nicholai's true "evil" status and, more importantly, the return of beloved main character Yuri from ''Shadow Hearts''.
* Many ''VideoGame/Left4Dead'' fans who were upset by Creator/{{Valve|Software}} announcing [[VideoGame/Left4Dead2 the sequel]] believed that the creators were simply lying and playing a big joke on the fan base. They also claimed that Valve promised extra content for the first game, then lied about it when shown that most of said content would be in the sequel instead. Of course this is Valve, The Kings of Video Game Trolls.
** Also, from Valve, we have the mysterious [[AmbiguousGender Pyro]] from ''VideoGame/TeamFortress2''. Promotional art calls it by both genders, sometimes in the same sentence, and many times the [[TheWikiRule official wiki]] is edited by moderators just to change up what gender they're going with this time. This would be FlipFlopOfGod if it weren't so deviously intentional.
* Takanobu Terada, producer of the ''VideoGame/SuperRobotWars'' series is very much known for this - this big first lie starting with ''VideoGame/{{Super Robot Wars Original Generation}}s'', where he claimed they had shown all the new characters and units. Wrong. ''Original Generation Gaiden'': The list of series is complete as listed. Wrong. ''VideoGame/SuperRobotWarsZ'': There is only one secret. Biggest lie ever, as ''Z'' had not only a lot of them, but they were very nefariously hidden.
** With ''AnotherCenturysEpisode R'', he said because they were focusing on the "core elements" of each series, they would have one to three playable machines tops. The nigh-instantaneous fan backlash prompted him to reveal that [[MidSeasonUpgrade Mid-Season Upgrades]] and [[MechaExpansionPack Mecha Expansion Packs]] qualify as one unit, classed under the metaphorical header of the base machine. While some series (mostly the more popular ones like ''Anime/CodeGeass'' and ''MacrossFrontier'') do have more than three machines apiece, they're typically limited to three or four '''characters''', meaning that most of the secrets are expansion packs, upgrades, or even ''down''grades (as witness ''Anime/CodeGeass'' with a grand total of ten machines, half of which are Lancelot variations pilots by Suzaku or C.C
* Days before anyone even heard of ''VideoGame/WorldOfWarcraft'', Blizzard had a big game reveal announcement coming up. This of course precipitated a mass frenzy of guessing as to what it would be. Blizzard encouraged the guessing with a no-prize contest. Blizzard had previously said that it would not be from an existing IP. They lied. A person on the forums correctly guessed it would be a Warcraft MMO. His message was deleted seconds later, and the forums locked in order to keep the reveal a big surprise. After the reveal, Blizzard claimed no one correctly guessed the game, and named the one poster who came closest. Liars.
** And now they are declaring loudly for all to hear that the "next-gen MMO" they are working on will most definitely be a completely new IP. "Sector of ''VideoGame/{{Starcraft}}''" anyone?
*** And now they canceleld their "Titan" MMO and ARE working on a new non-MMO IP called ''VideoGame/Overwatch''.
* Shinji Mikami infamously said he would "cut off [his] own head" if ''VideoGame/ResidentEvil4'' was ported to the PS2. This was referenced in GodHand with a racing dog named "Mikami's head". In his case, the creation of the PS2 port was the result of [[ExecutiveMeddling circumstances beyond his control]]; it's been said that the corporate suits at Capcom ordered the port to be created because they were concerned about their bottom line. So, Mikami didn't "lie" about the port; he legitimately had no plans for a PS2 port, but because Capcom had the final say about it, there was nothing he could do. He did rather over-egg the pudding regarding how he might react, though.
* Steve Lycett of Sumo Digital [[http://www.tssznews.com/2009/11/30/exclusive-banjo-kazooie-in-asr-not-so-fast-says-lycett/ said]] that he'd "not hold too much stock in" leaked evidence pointing towards a {{guest|Fighter}} appearance from [[{{Banjo-Kazooie}} Banjo and Kazooie]] in the {{Xbox 360}} version of ''[[SegaSuperstars Sonic & Sega All-Stars Racing]]''. Then he let Sega go ahead and officially announce the bear and bird a few weeks later.
* Tetsuya Nomura is often accused of this, but it's typically a WordOfDante situation, where the supposed information comes secondhand, misinterpreted, or made up altogether. More often, he takes a lighter approach to this trope, simply disregarding or invalidating the question, to the point where "It doesn't matter" has basically become code for "Yes, but I can't tell you that yet." In regards to ''KingdomHearts'', this ranges from minor things, like whether Roxas ever met the real Twilight Town gang, to future major plot points, like [[spoiler: whether the "Lingering Sentiment" from ''VideoGame/KingdomHeartsII Final Mix+'' is really Terra from ''VideoGame/KingdomHeartsBirthBySleep''.]]
* A character in Suda51's ''NoMoreHeroes'', which [[NoFourthWall lacks a fourth wall]], states to the player that "there won't be a sequel" at the end. Then we got ''NoMoreHeroes2DesperateStruggle''.
** The game ''did'' end on a '''ToBeContinued'''-screen, however. This is probably more a case of {{Suda 51}} [[PostModernism being Suda 51]].
* Rocksteady mentioned that, despite fan demand, they had no plans to include a section where you played as [[SecretIdentity Bruce Wayne]] in ''VideoGame/BatmanArkhamCity''. This was then confirmed by [[KevinConroy Word of Actor]]. Guess who you play as during the (vanilla) opening of the game?
** In addition, Rocksteady denied that Joker's illness [[spoiler:was caused by his exposure to the [[PsychoSerum Titan formula]] in [[VideoGame/BatmanArkhamAsylum the previous game]]. It was.]]
** While promoting ''VideoGame/BatmanArkhamOrigins'', WB Montreal kept hyping up having Black Mask as the BigBad, since he was so little seen outside of the comics and insisting that the Joker, while present, would be a more minor villain with his own agenda. [[spoiler: One third though the game it's revealed that Joker was impersonating Black Mask all along and thus he is the real Big Bad of the game.]]
* In the lead up to the release of ''VideoGame/FinalFantasyXIII2'', Motomu Toriyama said in several interviews that the game had to do with Lightning finding true happiness. [[spoiler: The game ends with Serah dead, Lightning a statue, the BigBad taking over the world, and a "To Be Continued" screen.]]
* Throughout the promoting of [=WWE12=], the game's developers, Cory Ledesma, Marcus Stephenson, and "Tank" all said that a multitude of legends, such as [[RandySavage "Macho Man" Randy Savage]], Batista, and most importantly BrockLesnar would not be in the game. However, thanks to people on message boards, it was discovered that all three of these people and more would be in the game, however the developers kept denying that they were, even with the evidence out in the public. The surprise announcement of a remake of the arcade game WrestleFest was also leaked, and they also deny that it exists. Someday, they'll tell the truth. Just don't hold your breath. [[spoiler: Chris Jericho's name has also been found in the game's code, and just like with Lesnar, Batista and Savage before him, the developers deny that he'll be DLC for the game.]]
* UbiSoft has lied at least once about the presence of their ''terrible'' online-only DRM in their games. For example: ''FromDust'' (developed by Ubisoft) stated that DRM would not be present in the game, and, surprise surprise, come launch day, ''From Dust'' installed with Ubisoft's DRM.
* On March 8th, 2013, Square Enix declared that they would no longer make any "social games," instead focusing on more hardcore titles. On April 26, 2013, less than two months later, they announced a social game based off ''Final Fantasy Tactics''.
* Ever since ''PAYDAY 2'' was announced back in March of 2013, everyone demanded that Overkill Software release beta keys for the game. People who got into the game's Secret group also expected a beta due to one of the masks having the beta symbol and the number two next to it. Eventually, Overkill did respond and said they had no plans for a beta release. Towards the end of May 2013, Overkill started to allow people to pre order the game and one of the bonuses included was beta passes.
* The lead developers of ''VideoGame/MassEffect3'' made many promises that were broken in the actual game.
** The rachni, an alien race the player can save or doom to extinction, [[http://popwatch.ew.com/2012/02/28/mass-effect-3-mac-walters/ were said by the lead writer]] to have a huge impact on the game's "final battle with the [[EldritchAbomination Reapers]]". ''You only see them once in the entire game'' and nowhere near the final battle.
** It was also said that it would be possible for completionist players to get a "GoldenEnding", and that said ending would not require any hours to be put into multiplayer. There is no GoldenEnding in the actual game, and the closest you can get is a 15-second [[TheStinger Stinger]] [[spoiler: that consists of someone in damaged N7 armor, implied to be Shepard, taking a breath]].
*** Concerning not having to play multiplayer, the game determines your Effective Military Strength (which determines what endings are available and how hopeful they are) by multiplying your war assets by a percentage. The base percentage is 50%, and is increased by playing multiplayer. The most war assets that can be obtained through the base game is 7700, so the most EMS a player who exclusively plays single-player is 3850, and the stinger requires '''5000 EMS'''. That means it is impossible to get "the best ending" through single-player without modifying your save files. The percentage also drops a few points each day, so anyone who stops playing multiplayer for a few weeks will have to play a few hours to bring it back up. One match takes an average of 20 minutes and will increase the percentage by 3-4%.
** Casey Hudson stated that the endings would "have a lot more sophistication and variety in them", would not be about using a "long lost Reaper off-button", and not be like simple A, B, or C endings. The fans have agreed with them on the latter statement. Instead, they refer to the endings as either red, green, or blue. An ending comparison can be seen [[http://www.youtube.com/watch?v=rPelM2hwhJA here]].
** The most {{egregious}} lie was that the endings would provide closure, that they would be "triumphant and uplifting", and that BioWare was not going to "Pull a ''Series/{{Lost}}''." For reference, ''VideoGame/MassEffect3'' is currently indexed on, among other pages, the GainaxEnding, EsotericHappyEnding, EndingAversion, InferredHolocaust, PyrrhicVictory, DownerEnding, and AmbiguousSituation pages.
** The Extended Cut DLC has improved some things. It lowered the EMS requirement to 3100, meaning you need a minimum of 6200 war assets to get them without playing multiplayer. All the endings have also been fleshed out with additional dialogue and scenes, the cinematics have been changed to imply less of a PyrrhicVictory ([[spoiler:[[http://www.youtube.com/watch?v=CFzrRz6Dc0Y&t=9m40s the Citadel is left intact and only the rings of the mass relays are blown apart]], as opposed to the previous cinematics where [[http://www.youtube.com/watch?v=3o43tVHs-Ns&t=8m05s the entire relays and Citadel are destroyed]]]]), and some plot holes (e.g. your disappearing teammates) have been filled. The DLC also adds a TheBadGuyWins ending, which BioWare claimed would be in the game in pre-release statements.
*** BioWare also lied about the DLC. They repeatedly assured those who were satisfied by the game's original endings that there would be no retcons, only additions. Compare the cinematics [[http://www.youtube.com/watch?v=3o43tVHs-Ns&t=8m05s before]] and [[http://www.youtube.com/watch?v=CFzrRz6Dc0Y&t=9m40s after]]. In addition to that, [[http://masseffect.wikia.com/wiki/Mass_Effect_3:_Extended_Cut this page, listing the changes to the ending]]
* [[WordOfGod According to Sega]], Sonic and Knuckles' levels and stories take place at the exact same time in ''VideoGame/SonicTheHedgehog3''. Fans cried bullshit since there was tons of evidence within the game itself that Knuckles' story is ''after'' Sonic's story. Examples include Angel Island Zone Act 1 showing only the sky in the background instead of the ocean, Eggman's Death Egg is missing in the background for Launch Base Zone and Lava Reef Zone Act 2, the ghosts in Sandopolis Zone Act 2 are already wandering around at the start (you later find the container that held them was already broken by Sonic), and Metal Sonic appears to fight Knuckles at the end of the game since he didn't explode when Sonic defeated him previously. Either Sega wasn't sure about when the stories took place or they just made everything up.
* When InternetBackdraft occurred from the always-online DRM in the 2013 version of ''VideoGame/SimCity'', EA attempted to calm the flames by saying it was an absolute requirement in order for the game to function, since there were supposedly calculations done on the server side so there wouldn't be too much load on the computers. Hackers quickly discovered this was completely false (the servers function just like any other online multiplayer game) and proved an offline mode was entirely possible with almost no effort. On a side note, there were also claims that the AI would be very sophisticated, with traffic being fine-tuned to find the best paths and every Sim having its own AI. This was also false; the traffic often got very congested because it prioritized short paths over everything else, regardless if the road was clogged or the shorter road was a dirt one instead of a freeway. Sims also would take the path to the nearest home instead of being assigned to one, so if you had one isolated home closer to industries than an entire neighborhood, the Sims would all travel to the one home. This has since been fixed some, but these two reasons are why nobody sides with EA when they claim the online aspect is not DRM.

[[folder:Visual Novels]]
* In [[http://www.siliconera.com/2010/12/24/chunsoft-blog-nine-hours-nine-persons-nine-doors-the-untold-story/ a blog entry,]] Ishii, the producer of ''VisualNovel/NineHoursNinePersonsNineDoors'' lists [[ChildhoodFriends June]] as his favourite character, citing a love for straightforward heroines. June [[HiddenDepths does not fit that description.]] The article even has a major spoiler warning at the top, so people disregarding that are still being deceived. [[spoiler:Uchikoshi even lists Zero as his favorite, well aware of the irony.]]

* Jeph Jacques and ''QuestionableContent''. "Tomorrow is [[WhamEpisode strip 500]]. [[BlatantLies I don't really have anything special planned]]..." Strip 500 was [[spoiler:Faye pulling the {{UST}} that had been the main plot of the strip out into the open, leading in subsequent strips to Faye telling the story of her father's suicide, which led to the introductions of Hannelore and Dr. Buenvenidos and the beginning of Marten's relationship with Dora]].
* Creator/BrianClevinger of ''Webcomic/EightBitTheater'', who is already a huge AntiClimax fan, stated that unlike ''VideoGame/FinalFantasyI'', [[spoiler:"[[http://forum.nuklearpower.com/showthread.php?p=127525&#post127525 I won't include time travel]]" and "No one is turning into Chaos". Sarda, being [[AWizardDidIt the wizard who did it]], broke [[http://www.nuklearpower.com/2009/05/28/episode-1133-pretty-obvious-really/ bo]][[http://www.nuklearpower.com/2009/06/06/episode-1137-one-more-time/ th]] [[http://www.nuklearpower.com/2009/10/06/episode-1181-of-loyalty/ statements]].]]
** FromACertainPointOfView, [[spoiler:Sarda doesn't actually transform into Chaos; Chaos possesses his body after Sarda explodes from PhlebotinumOverload. As well, we knew that Sarda had travelled back in time before that quote had been said.]]
* Andrew Hussie of ''Webcomic/{{Homestuck}}'' fame at one point made a WhamEpisode of an update that ended with a rather surprising image. An author's note specifically asked the readers not to post the image on their blogs...and if they ''had'' to post an image, they should post a fake one he made himself.
-->'''Hussie''': Try to bear in mind though that sometimes I say things which are not true. -Author's note in ''Homestuck Vol 2''
* Dan of ''Webcomic/ElGoonishShive'' has lied several times about upcoming events in the story. A notable incident was him [[http://www.egscomics.com/sketchbook/?date=2010-06-17 referring to a giant bunny being responsible for the storyline's events]], among other things being responsible, during the Hammerchlorians storyline. Few fans genuinely believed him but several were still disappointed enough at the non-existence of said bunny that Dan put up [[http://www.egscomics.com/sketchbook/?date=2010-06-29 this filler strip]].
* ''{{Webcomic/Kagerou}}'' is an ''[[{{Gorn}} extremely]]'' [[BloodyTropes bloody]] webcomic. When it gets [[LudicrousGibs especially bad]], Luka Delaney actually ''apologizes'' for all of the blood, claiming to dislike it. And yet inevitably, within a few chapters the blood starts flowing freely once again.

[[folder:Web Original]]
* During production of ''WebVideo/SuburbanKnights'', it was hotly debated among fans whether the special would feature the return of ThatDudeInTheSuede, the site's first outside hire who had left for two years on a mission for his church. Both Suede and the Website/ThatGuyWithTheGlasses staff made statements that they remained on good terms, but Suede had decided not to return to the site after he returned home and preferred to focus on some new online projects. Then a certain mask comes off...
* [[TheSpoonyExperiment The Spoony One]] denied that there was ever going to be a ''Spooning With Spoony 2'' mere hours after it had already been shot.
* [[WebVideo/AtopTheFourthWall Linkara]] made a ''Top 15 Comics I'll Never Review'' episode of which the number one entry was [[ComicBook/SonicTheHedgehog Sonic comics]], which he quickly broke the following episode as part of reaching [[MilestoneCelebration 100 episodes]]. He would review another Sonic comic in late 2014 after being pressured to by [[Webcomic/GhostsOfTheFuture Evan Stanley]], at which point Linkara lampshades the fact that [[HypocrisyNod he's broken that list apart several times]].
** Second place was the infamous ComicBook/SpiderMan arc "OneMoreDay", which people had been requesting he do since he made complaining about Spider-Man's DealWithTheDevil a running gag on the show. [[http://thatguywiththeglasses.com/videolinks/linkara/at4w/36077-at4w-200th-episode Guess what he reviewed 100 episodes after his review of Sonic Live?]]
* ''Machinima/RedVsBlue''. The Sponsors-only ending of Revelation, Ch. 13 reveals that [[spoiler:Donut did not die in Recreation]], contrary to Burnie's earlier claims at the season premiere.
** [[Literature/TheBible Revelation chapter 13]]--[[FauxSymbolism probably should have seen that one coming.]]
* TheIrateGamer uses a lot of cheap production tricks to make it seem as if a game is more horrible that it really is (slowing down footage in a review of ''VideoGame/SuperMarioBros2'', for one).
* Creator/DougWalker ''never'' said WebVideo/TheNostalgiaCritic would continue after ''WebVideo/ToBoldlyFlee'', always coyly side-stepping the issue, but he and everyone else ''did'' lie when they said the huge amount of crossovers was just so he could work on the movie easier. [[spoiler: In reality it was Critic saying goodbye to everyone before he died]].

[[folder:Western Animation]]
* The most famous example of this in Western Animation is with ''WesternAnimation/WoodyWoodpecker''; When there was a honeymoon in Sherwood Forest California (now know as Grass Valley California), and it was [[RealLifeWritesThePlot indeed based on said honeymoon]], His first cartoon (Knock Knock) was actually based on Alex Lovy's honeymoon as Creator/WalterLantz did not get married until the the following year (1941, and to his 2nd wife mind you).
* ''WesternAnimation/Ben10AlienForce'': [[spoiler:Did that null void projector explosion just send Granpda Max into the Null Void? "[[WordOfGod Sorry, he blew up]]".]] This is probably one of those cases where anything but an outright lie would have given it away.
** Related to this, in ''WesternAnimation/Ben10Omniverse'' Derrick said that Modern Ben did not have Feedback. Fast-forward to the episode Store 23 where Modern Ben uses him within the first minute of the episode. Subverted in that the episode was supposed to appear after the episode where Modern Ben would have reacquired Feedback. Blame the network for that one.
** Wyatt also said that SteveBlum was in ''Omniverse'', but wouldn't reprise any of his roles from the original series. While true for Heatblast (going from Creator/DeeBradleyBaker to Creator/DavidKaye), Blum ''does'' reprise the roles of Vilgax and Ghostfreak after being [[TheOtherDarrin Darrined]] by James Remar and Creator/JeffBennett in the respective roles for ''WesternAnimation/Ben10AlienForce'' and ''[[WesternAnimation/Ben10UltimateAlien Ultimate Alien]]''.
* The producers of ''WesternAnimation/JusticeLeague'' knew that any information they included in the UniverseBible was liable to be used in publicity materials. So to preserve the [[WhamEpisode big surprise]] of the Season 2 finale, Rich Fogel wrote up a false BackStory for Hawkgirl to be used in their bible.
* Prior to the show's premiere, previous "official" information about ''DragonBooster'' portrayed Connor Penn (the father of Artha, the main character) and Mortis (TheObiWan of the series) as two separate people. [[spoiler:However, the second season finale contradicted that by portraying "Mortis" as merely being a "secret identity".]]
* In ''WesternAnimation/YoungJustice,'' voice actor JesseMcCartney claimed that his character, [[{{Nightwing}} Dick Grayson]], wouldn't have a LoveInterest. However, halfway through season one it became apparent that he has a crush on {{Zatanna}}, while WordOfGod (GregWeisman, the co-creator) [[TeasingCreator has hinted]] that there might be something between him and [[ComicBook/{{Batgirl}} Barbara Gordon]] too. (To be fair, maybe [=McCartney=] meant he wouldn't ''officially hook up'' with anyone...)
** As season 2 approached, fans asked whether there would be a TimeSkip. Weisman's ExactWords were that "season 2 would start exactly where season one left off". In the end, you get ''one'' short scene set directly after the finale, and then....[[spoiler: "Five Years Later"]].
* Antonnuci said in an interview that "[we] will get to see what's behind [[WesternAnimation/EdEddnEddy Double Dee's]] hat when [they] get to do the feature!" In the movie, Ed's head is blocked by various objects the entire time his hat is off. [[http://i0.kym-cdn.com/photos/images/original/000/585/713/b3f.jpg One of the licensed games does show him hatless on-screen, though.]]
* A promo for ''WesternAnimation/AvengersEarthsMightiestHeroes'' includes, among other things, model sheets for a version of the ComicBook/UltimateMarvel ComicBook/CaptainAmerica. Chris Yost and Josh Fine comment on these designs as if Captain America changes his costume in season two. [[spoiler: Actually, the model sheets depict ''a Skrull disguised as'' Captain America, and the real Cap continues to wear his original costume throughout the series.]]
** Creator/JephLoeb promised that his run on ''Earth's Mightiest Heroes'' would bring forth a larger number of episodes focusing on Iron Man, Captain America, Thor, and Hulk, who had each starred in at least one live-action movie by the time the cartoon reached its second season. Among the 12 episodes Loeb executive-produced, [[spoiler: Hulk]] only appears in two.
* [[http://cdn.derpiboo.ru/media/BAhbBlsHOgZmSSIsMjAxMi8xMS8wOS8yMV8zMV81NF83NTNfMTQ2OTQ2X19VTk9QVF9fBjoGRVQ/146946__safe_twilight-sparkle_text_alicorn_spoiler-s03_tara-strong_twitter_alicorn-twilight_50f88f31a4c72df50b000135.png.png The creators assured fans]] that [[WesternAnimation/MyLittlePonyFriendshipIsMagic Twilight Sparkle]] wouldn't [[spoiler:become an {{Alicorn}}]] in the Season 3 finale. She does.
** Fans were sent into confusion when [[http://www.equestriadaily.com/2013/03/sunset-shimmer-celestias-mystery.html Sunset Shimmer's]] toy was released, with a description suspiciously similar to Twilight Sparkle's. When questioned, Meghan [=McCarthy=] said that "she didn't know who [her questioner] was referring to" and that "she wasn't being secretive or evasive." [[spoiler: Then Shimmer turned out to be the antagonist of Equestria Girls, TheMovie, making this a SuspiciouslySpecificDenial]].
** After those tweets, Meghan was saddled with an unsavory reputation for being a LyingCreator, and sought to undo it over the next season. Unfortunately, one such [[http://derpicdn.net/img/view/2013/6/16/350059__safe_equestria+girls_flash+sentry_spoiler-colon-equestria+girls_season+4_twitter_meghan+mccarthy_spoiler-colon-s04.JPG tweet confirming the lack of a particular polarizing character]] in Season 4 was undone when he [[TheCameo cameo'd]] [[http://derpicdn.net/img/view/2014/1/25/533830__safe_twilight+sparkle_rarity_animated_princess+twilight_princess+cadance_pegasus_hub+logo_flash+sentry_hubble.gif in [=S4E10=]]]. ([[ExactWords She did say he's "not a character", and he really isn't, being more of a background pony]].)
* Originally, the reason given for the reason Bulkhead was used in ''WesternAnimation/TransformersPrime'' was because they were originally going to use Ironhide, but the version they were doing was so similar to Bulkhead from ''WesternAnimation/TransformersAnimated'' that they opted just to do Bulkhead instead. [[spoiler: On the Season 1 DVD set, it was revealed that Ironhide's death in ''Film/TransformersDarkOfTheMoon'' was the reason, saying they didn't want to confuse viewers and suggesting the reason given earlier was a lie to prevent spoilers.]]


* A 1988 {{NME}} interview with Paddy [=McAloon=], the frontman with alternative pop-rock band Prefab Sprout discussed the winsome, delicate, poetic nature of the group's output. [=McAloon=] agreed that it was unlikely that he would ever write a song a called ''[=The King Of Rock 'N' Roll=]''. The name of their next single, and biggest ever hit?
* Music/{{Tool}} is known to spread misinformation about themselves as a way of preserving their mystique. One of their most famous fibs was claiming to subscribe to a philosophy called "Lacrymology," the study of crying, from a book called ''The Joyful Guide to Lacrymology'' published in the [=1940s=]. Lacrymology doesn't actually exist.

* Descartes pondered if it was possible that we live in a universe with a deceptive god pumping images into our brain. It's what caused him to be an all-doubting idealist, leading him to say the famous line "Cogito ergo sum" (I think therefore I am), it being the one thing a person in such a situation would know is true. ''Film/TheMatrix'' is based largely on his writings.
** He even left some [[WeaselWords wiggle room]] on that seemingly ironclad detail: on the off chance that he does not exist, then that means he cannot exist in the capacity of being wrong.