->"''Writers are liars, my dear.''"
-->-- '''Erasmus Fry''', ''ComicBook/TheSandman'', "Calliope"

Sometimes the creators of a story just plain ''lie'' about what's going on. Maybe it's so that the wrong information will spread around, leading to a WhamEpisode effect when the true events come out. And maybe it's just an AssPull attempt at explaining something they clearly didn't anticipate.

Sometimes difficult to tell whether it's willful misdirection or the creator [[WritingByTheSeatOfYourPants having no idea what's going on either]].

Of course, [[TropesAreNotBad this can be justified]]. Authors face a dicey challenge in today's brave new world, where fandom and social media intersect. Lots of clever, dedicated fans, putting their heads together, can puzzle out even the twistiest of twists way in advance of when the creator planned for [[TheReveal the grand Reveal.]] Will the creator throw up their hands and admit that the fans outfoxed them? Will the creator avoid certain questions and change certain subjects, in a [[SuspiciouslySpecificDenial totally-not-suspicious-at-all]] fashion? Why go through all that trouble, when with just a few well-placed, harmless little lies, the fans can be set to work following a RedHerring, and the author's big surprise is back in place, where it belongs?

Sometimes, an author will skirt the edges of this; expect ExactWords to come into play.

Closely related to SuperDickery and TeasingCreator. When they're doing it to rile up the fanbase, it crosses with TrollingCreator. See also FoilerFootage, NeverTrustATrailer. When the creator is misquoted, rather than actually lying, it's a case of GodNeverSaidThat. If the creators meant what they said but then changed their minds, or new creators came along with different ideas, it's a FlipFlopOfGod. If it's deliberate ''in-story'' lying, that's an UnreliableNarrator.

'''Warning: Examples contain unmarked spoilers.'''



[[folder:Anime & Manga]]
* The ''Anime/CodeGeass'' website, managed by Biglobe, [[spoiler:listed Sayoko and Nunnally as "dead"]] while the show was still airing, which has made some sections of the fanbase blame the creators for supposedly lying. This, and to some extent the whole [[Anime/MobileSuitGundamSeed Mu La Flaga]] debacle, causes part of the fandom to assume that they could also be lying about [[spoiler: Lelouch]]'s death. Then again...considering that Sunrise as a company, Biglobe and the main creative staff aren't all one and the same, they might contradict each other without actually having to lie.
* One of the most constant accusations leveled at [[Anime/MobileSuitGundamSEEDDestiny Mitsuo Fukuda and Chiaki Morosawa.]] Apparently, this one's born less from them ''actually'' lying, and more from sub-par translations of their interviews. And some nice ScapegoatCreator stuff.
* From ''Manga/NabariNoOu'', Yuhki Kamatani's official character sheet for Kouichi claimed that he was [[spoiler:14 years old]], leading to the WhamEpisode effect when his [[spoiler:immortality was revealed]]. ''[[ExactWords Technically]]'' it's not a lie because [[spoiler:his persona as "Aizawa Kouichi" is 14 years old]], but it was intentional misdirection nonetheless.
* Eiichiro Oda, the creator of ''Manga/OnePiece'', has been known to do this with details of story arcs that haven't appeared yet. Arguably the biggest one is the re-reveal of Sabo. The official source guide to ''One Piece'' called "The Green Book" both said that Sabo was dead after his ship was sunk by a World Noble. But Oda would dodge the question whenever he was asked personally. Sure enough, Sabo was showed to be alive. Another example is that in 2001, Oda was asked by a fan when the Straw Hat Pirates would arrive at Fishman Island. Oda responded that they would arrive "soon." They arrived at Fishman Island in 2010, ''nine years later''.
* Toei got one over the ''Anime/PrettyCure'' fandom during ''Anime/SuitePrettyCure'': a blurry picture of two Cures, Cure Beat and Cure Symphony, was leaked onto the Internet and fan speculation went wild. [[spoiler:Turns out, it was fake - there was a Cure Beat, but it wasn't the one on the picture, but there was no Cure Symphony - it was Cure Muse's role! Turns out Toei was pissed off when the identity of [[Anime/HeartcatchPrettyCure Cure Sunshine]] was accidentally revealed a month prior to her first appearance.]]
* From the words of Gen Urobuchi during the creation of ''Anime/PuellaMagiMadokaMagica'': "I have been entrusted with the formidable task of series composition and script for all episodes. Although having director Akiyuki Shinbo and Ume Aoki-sensei as teammates puts a great deal of pressure on me, I will do my best to deliver a [[BlatantLies heartwarming, happy story to our viewers!]]" [[BreakTheCutie Yeah right.]] Then again, this was damage control due to the fact that someone leaked the staff of the anime. For the ultimate irony [[spoiler:the ending is the happiest thing he has ever written in his career. EarnYourHappyEnding indeed.]]
* Director Sato Tatsuo said, "No romance", in regards to ''LightNovel/BodaciousSpacePirates'' and ''Anime/RinneNoLagrange''. What he really meant was "No ''heterosexual'' [[SchoolgirlLesbians romance]]". Or, in the latter, [[spoiler:"NoRomanticResolution"]].
* Ohkubo, author of ''Manga/SoulEater'', has been reported as saying both that the series was going to leave ''most'' relationships platonic as well as ''all'' relationships platonic. Given that the series has a mostly NoHuggingNoKissing feel, it doesn't seem too far-fetched. There is a reason why many fans refer to him as a Troll. At the end of the manga, [[spoiler:most of the relationships do remain platonic, but two side characters (Stein and Marie) hook up.]]
* The writer to ''Anime/YukiYunaIsAHero'' stated it was going to be a heartwarming, new form of the SliceOfLife genre. While it does [[spoiler:[[SurprisinglyHappyEnding have a less bittersweet ending]] than expected]] the series is ''anything'' but fluff [[CerebusSyndrome after the halfway point]], and it's a MagicalGirl series.

[[folder:Comic Books]]
* Creator/BrianMichaelBendis:
** In preparation for the relaunch of the ''ComicBook/UltimateSpiderMan'' comic as ''Ultimate '''Comics''' Spider-Man'', he told readers that this would be an all-new way of telling Spider-Man stories, and there would even be a new Spidey... this turned out to be simply metaphorical, as Peter went through certain relationship and status quo changes in the course of a six month timeskip, but remained Spider-Man. The funny thing about this is that for the first four months, fans used everything from the manga-esque artwork and Peter's new, very feminine appearance (a result of the artwork, not the writing), to proclaim that Bendis was telling the truth and that Peter was actually his female clone [[Comicbook/SpiderWoman Jessica Drew]] in disguise. The return of Jessica in the Ultimate Enemy mini-series finally put this speculation to rest.
** According to Bendis, this is less Lying Creator and more creator changing his mind. Bendis had been wanting to kill off Peter for a while to make room for a [[AffirmativeActionLegacy "multiracial" Spider-Man]]. He wanted to do it during Ultimatum while they were killing off most of the other heroes, but decided there was still a story or two he wanted Peter to star in. He eventually made good on his promise and created a new Spider-Man, Comicbook/MilesMorales.
* At Creator/DCComics, the company announced that it would rename ''Countdown'' to ''ComicBook/CountdownToFinalCrisis'', readers were sure that the book was ExactlyWhatItSaysOnTheTin, that the events in it would smoothly lead into the next CrisisCrossover, ''ComicBook/FinalCrisis''. That... didn't happen at all. (And it's only now, after the fact, that ''Final Crisis'' writer Creator/GrantMorrison has gotten involved in the situation; [[AuthorsSavingThrow he will attempt to properly connect that crossover with]] ''[[AuthorsSavingThrow Countdown]]''.)
* The maxi-series ''ComicBook/FiftyTwo'' included creator commentary from its writers, editors and artists when the issues were collected in the trade-paperbacks. In the commentary for Week Seven, Mark Waid points out that not even ComicBook/BoosterGold would be '''so''' stupid as to pay a sham-villain by check when he is [[GloryHound staging false heroics to increase his fame]], and he says people should keep reading and have some faith to see the payoff. This is never brought up again. Mark Waid does it again in the commentary for Week Thirteen, where he discusses the obscured-in-shadow figure in the background of the last panel; he says that he thought he knew who the character was when he wrote the script, but Week Forty-Two showed him that it was a different character entirely. Unfortunately for Mark, the trades include occasional reprints of the original scripts and the revelation in Week Forty-Two is ''exactly'' who the original script said it would be. Dan Jurgens, the creator of Booster Gold, also lied about his [[FakingTheDead death]] halfway through; he had an interview where he discussed how he felt about Booster being killed off and he gave no hint that it was fake, so either Jurgens agreed to cover it up or DC did not tell even ''him''.
* When DC Comics made Bart Allen into Franchise/TheFlash in 2006, after former Flash Wally West retired to look after his newborn twins, they launched a new series (called "The Flash: The Fastest Man Alive") to chronicle his adventures. The initial writing team on the series was not well-liked by fans, (to put it mildly) so DC replaced them with new writer Mark Guggenheim, who told fans and interviewers that he had years worth of storylines dreamed up for Bart. DC hyped issue #12 of the series as a major event, but also solicited a 13th and 14th issue, complete with cover artwork. In reality, the series had already been set to end with Bart being killed off in issue 12; no 13th or 14th issues existed, and Guggenheim had known this from day one. The whole thing was a (mostly successful) ploy to take fans by surprise with Bart's death. Afterward, Wally West was brought back as the Flash, his twins now conveniently [[SoapOperaRapidAgingSyndrome rapid-aged to teenagers]] so he didn't need to look after them quite as much. Oh, and those covers? Used in a special between the last issue of ''Fastest Man Alive'' and the return of Wally's title and the first issue of Wally's title.
* After ''ComicBook/BlackestNight'', Creator/DanDiDio claimed that from now on dead characters would '''stay dead''' and not be subject to resurrections. Cue ''Comicbook/{{Flashpoint}}'' and the ComicBook/{{New 52}} relaunch, and now a bunch of dead characters are back thanks to the CosmicRetcon.
* Mike Grell:
** Early in the run of his ''ComicBook/JonSableFreelance'', publisher First Comics said that unlike at Marvel or DC, at First creators own their creation and if Mike Grell ever left, he would be allowed to take Jon Sable with him. [[FaceHeelTurn Instead]], they gave the title to another artist.
** Grell also originally said that he wanted the characters in this series to age as time went by. He was able to keep this up during the series' original run from 1983 to 1988 during which the characters got five years older. But when the series was restarted in 2005, the characters were not thirty years older and they apparently now live in [[ComicBookTime comic book time]].
* Marvel's Editor-in-Chief Creator/JoeQuesada does it a lot:
** When ComicBook/SpiderMan unmasked himself, he explicitly stated that Spidey's newly public identity would not be undone after a year or so with a "[[CosmicRetcon magic retcon]]." Guess what happened (and ''then some'') about a year later? If you need any help understanding that, read ''ComicBook/OneMoreDay'' for answers.
** And we have his "Dead is Dead" policy... which seems to only be enforced for characters he doesn't like or killed off himself, such as Karen Page and ComicBook/JeanGrey. ComicBook/CaptainAmerica, ComicBook/{{Psylocke}}, ComicBook/{{Magneto}}, Harry Osborn and even ComicBook/BuckyBarnes have all come back, which makes fans annoyed that he's not allowed the writers to bring Karen and Jean back, since it's obvious he doesn't really mean it. (Although between ''ComicBook/CivilWar'' and ''ComicBook/WorldWarHulk'' Joe Quesada admitted that "Dead stays Dead" policy was stupid (since in comics it's like trying to plug a dam after the valley is flooded).
* ''Everyone'' at Marvel involved in the debut of ''ComicBook/{{Thunderbolts}}'' (and by association, Marvel as a whole) was a lying creator, going so far as to lie during interviews and magazine articles about the true identities and motivations of the protagonists. Justified, of course, to keep TheReveal a secret until it actually debuted.
* Something similar was done in the ''ComicBook/TheUltraverse'' back in 1993; Malibu solicited issue 5 of the ''Exiles'' series even though the series was actually ending with a near-TotalPartyKill in issue 4.
* In ''ComicBook/XFactor'', Jamie Madrox died from the legacy virus, and it was stated this Jamie was not a duplicate. But in a shocking twist, it turned out to be a duplicate that had died.
* ''Dark Avengers/Uncanny ComicBook/XMen: Utopia'' crossover. Writer Matt Fraction promised that in a fight between two teams [[BigGuy Colossus]] would be a balance for [[TheBrute Ares]] and [[FlyingBrick Sentry]]. They never meet in the story - Ares was fighting with New Mutants, Sentry faced [[ProudWarriorRaceGuy Namor]] and only thing that Colossus did was fight Venom. Also, Fraction promised some interaction between teenage alien Noh-Varr and teenage mutant girls (not that kind). It didn't happen. Fraction kept his promise about a fight between ComicBook/{{Wolverine}}'s son ComicBook/{{Daken}} and [[OppositeSexClone X-23]]. He just had to add two other girls to the mix.
** Fraction later admitted that the Noh-Varr part at least was an honest mistake -- he hadn't realized [[spoiler:that the character would have left the team by that point]].
* When it was announced that Comicbook/ScarletWitch would join the post-''ComicBook/SecretInvasion'' incarnation of ''ComicBook/MightyAvengers'', DanSlott promised that it would be the ''real deal''. [[spoiler:It was Comicbook/{{Loki}} in disguise.]]
* In the run-up to the massive ''ComicBook/JokersLastLaugh'' crossover, in which ComicBook/TheJoker is diagnosed with fatal cancer, it was announced that he would die for real at the end of the crossover's central miniseries, and that he would STAY DEAD at least until a new creative team took over the ''Franchise/{{Batman}}'' books, and possibly longer. Instead, [[spoiler:it turns out that the Joker's tumor was never real. And though the Joker is beaten so severely by ComicBook/{{Nightwing}} that he requires CPR, he is back to normal by the last page.]]
* At San Diego Comic Con 2010, James Robinson, in response to Roy Harper's right arm being hacked off in ''ComicBook/JusticeLeagueCryForJustice'', stated his intent was to create a superhero with a prosthetic limb which was not cybernetic in honor of the numerous Iraq War veterans sporting false and missing limbs. It should be noted that Robinson included a nod to veterans in ''Comicbook/BlackestNight: Superman'', but in the introduction to the trade of ''Cry for Justice'', Robinson makes absolutely no mention of any veterans and states that it was the decision of the editors to move Roy in that direction.
* Something similar occurred with Robinson's run on the main ''JusticeLeagueOfAmerica'' book. He famously had to write out the majority of the team after one arc and replace them with a line-up, which he claimed was due to his desire to work with a smaller cast. In a later convention panel, he revealed that he had been forced to write out most of his original cast because of ExecutiveMeddling.
* An odd one for Marvel: When the comic book company cancelled ''[[ComicBook/TheAvengers Avengers West Coast]]'' in favor of ''Force Works'', Wonder Man had his own comic. Well, in the first issue, Comicbook/WonderMan [[HeroicSacrifice dies saving the other team]]. At the same time, there was a listing for his title's next issue where he and The Beast team up to fight the Hate Monger. The next month, there's a note listing off upcoming issues stating that, because of this death, his title was cancelled. It's hard to wonder if this was something akin to the Flash example above or perhaps a major case of PoorCommunicationKills
* ''Hooooo, boy''. The early saga of the ''Comicbook/SuperiorSpiderMan'' was rife with this. When the character was revealed, Dan Slott told people that it was going to be a brand new person under the mask and not Peter Parker. Even more, there was a tweet mentioning Miguel O'Hara, ComicBook/SpiderMan2099, leading fans to think ''he'' was the new Spidey. [[spoiler:Technically, it's still Peter, but Miguel was a RedHerring, in a way]]. Then came the final issue of ''Amazing Spider-Man'' where we find out that [[spoiler:Peter died within Dr. Octopus' broken body and Otto is living in Peter's.]] Fans were ''livid'', especially when Dan said that they'd eventually warm up to the new status quo, mostly due to the fact that an early issue hinted that "Peter" and Mary Jane would hook back up. [[spoiler:Turns out that a piece of Peter's still living inside, trying to win back his body and Otto ended up breaking up with MJ in a case of ItsNotYouItsMyEnemies]].
* The 2009-2019 AlternateContinuity ''ComicBook/TheCloneSaga'' miniseries was originally advertised as originally intended. Not only was that hard to do, given a fraction of the people involved came back and the [[http://lifeofreillyarchives.blogspot.com/ Life of Reilly]] series showed each writer had their own ideas on what to do, but part of the intent of ''The Clone Saga'' (like ''ComicBook/OneMoreDay'' ultimately did) was to make Peter single again, and the series ends with Peter still being with Mary Jane and the two of them going to raise their daughter.
* When Nick Spencer's highly controversial ''ComicBook/CaptainAmericaSteveRogers'' #1 revealed that Steve Rogers was actually a Comicbook/{{HYDRA}} sleeper agent, Axel Alonso and Nick Spencer promised that it was a totally legit retcon of the character's entire past and not due to reality-warping or memory manipulation. [[spoiler:The very next issue then revealed that the whole thing was the result of the Red Skull using Kobik to warp reality in order to rewrite Cap's memories.]]

[[folder:Fan Works]]
* While it was still running, the writer of ''Fanfic/TheLionKingAdventures'', [[Creator/ThatPersonYouMightKnow [=ThatPersonYouMightKnow=]]], lied all of the time to the fans in order to protect the stories, even planting [[RedHerring Red Herrings]] to fool everyone. This made the last few stories as surprising as possible.
* Creator/NimbusLlewelyn, the author of ''Fanfic/ChildOfTheStorm'' [[TrollingCreator has cheerfully admitted that he tends to lie and mislead,]] [[RuleOfFunny if only because he thinks it's funny.]] [[ParanoiaFuel Of course, he could be lying about that.]]

[[folder:Films -- Animation]]
* The team behind ''WesternAnimation/TheLEGOMovie'' repeatedly said that properties that weren't under the umbrella of Warner Bros. wouldn't be appearing in the movie, with ''Franchise/StarWars'' (owned by Disney by that point) used most frequently, despite the 15+ year history of licensed ''Star Wars'' Lego sets. Consequently, when the ''Millennium Falcon'' does show up (complete with main fanfare and most of the original actors reprising their roles), it was a huge and pleasant surprise for fans.
* The current legend about ''WesternAnimation/YellowSubmarine'' is that Erich Segal scripted it. At least, this is what he said on ''Series/ToTellTheTruth'' in the early 70s and on the DVD's extra features. Jack Mendelsohn, who is in the credits, said that he took a leave of absence from Hanna-Barbera to write ''Submarine'' for producer Al Brodax, and Brodax turned it over to Segal to "punch it up." So since Segal was the last man on the script, he was the guy taking credit for it. Brodax himself and Lee Minoff, who did the story outline, are also listed under screenplay because animated films do not fall under the same jurisdiction as live action films which allows the producer to put in anybody he wants.

[[folder:Films -- Live-Action]]
* It's standard procedure for the more anticipated films to be produced under a false title, sometimes until they actually arrive at the theaters, to keep people from spying on the shootings or intercepting the reels. For instance, during production of ''Film/ReturnOfTheJedi'', the crew worked under the title "Blue Harvest". But in that case, it was less about snooping fans and mostly to avoid the headaches during ''Film/TheEmpireStrikesBack'' when the locations charged extra because they knew a ''Star Wars'' movie was being filmed.
* Creator/SachaBaronCohen needed to create dozens of fictional organizations for the production of ''Film/{{Borat}}'', ''Film/{{Bruno}}'' and ''Series/DaAliGShow'' to gain the interviews and access he needed without being found out.
* Prior to the release of ''Film/TheDarkKnightRises,'' Christopher Nolan and the cast were very clear on two things: [[spoiler: Robin did not and would never exist in Film/TheDarkKnightSaga, and Miranda Tate ''was not Talia al Ghul.'' Miranda Tate is in fact Talia al Ghul, and "original character" John Blake is actually ''Robin'' John Blake - a composite of all the Robin incarnations. Granted, [[ExactWords Blake seems to be taking up the mantle of Batman, not Robin]]. At one point, Nolan also claimed Robin, if he existed, would be too young to work with Batman right after ''The Dark Knight''. Sure enough, ''Rises'' takes place eight years later, and Blake was a fan of Batman as a kid.]]
* Ben Stein got a ''lot'' of flack for ''Film/{{Expelled}}'' by interviewing scientists like UsefulNotes/RichardDawkins and P.Z. Myers under the pretense that the movie was simply going to be a discussion of science vs. religion. When it came out as a full-on Intelligent Design screed casting Dawkins and Myers in very bad light, we all learned a lesson on trust.
* Franchise/JamesBond
** Eon Productions made sure to say in ''Film/{{Skyfall}}'' [[spoiler:Naomie Harris was only an agent named Eve, not Miss Moneypenny. Harris herself stated that she couldn't see the character in a desk job. Then in the film's ending, Eve states she's not fit for field work and reveals her full name as Eve Moneypenny...]]
** In the lead in to ''Film/{{Spectre}}'', both Eon and Creator/ChristophWaltz have vehemently insisted that the latter's character Franz Oberhauser was ''not'' [[spoiler:Ernst Stavro Blofeld. Cue third act dramatic reveal]].
* ''Franchise/MarvelCinematicUniverse'':
** ''Film/CaptainAmericaTheWinterSoldier'''s title alone was a major spoiler for comics readers, leading to increasingly BlatantLies from the cast and crew denying that ItWasHisSled.
-->'''[[spoiler:Creator/SebastianStan]]:''' ''(at the premiere)'' [[spoiler:[[ComicBook/BuckyBarnes I]] died in the first movie. I'm just here for support.]]
** Prior to the release of ''Film/AvengersAgeOfUltron'', it was said that ComicBook/{{Thanos}} would not appear in any other Marvel movie released before 2016. He's the subject of TheStinger.
** The promotions for both ''Film/IronMan3'' and ''Film/GuardiansOfTheGalaxyVol2'' played up their villains (the Mandarin and Ayesha, respectively), hiding the fact that [[spoiler:they were {{Red Herring}}s and other characters were the true villains of the films]].
* In pre-release interviews with ''Fangoria'' Magazine (Issue #99, Dec. 1990), director Creator/StephenHopkins and screenwriter John Thomas flatly and mockingly denied that [[spoiler: more Predators would show up]] at the end of ''Film/{{Predator 2}}''.
* ''Film/ScaryMovie'' gives us the tagline "No Mercy. No shame. No sequel." True when it was the only ''Scary Movie'' [[ShapedLikeItself at the time]].
* ''Film/StarTrekIntoDarkness'': JJ Abrams and the film's writers said [[spoiler:they didn't feel comfortable tackling an updated version of Khan.]] They lied.
** When speculation rose in 2012 that the villain was [[spoiler:Khan Noonien Singh]], Karl Urban shot it down by suggesting Benedict Cumberbatch was playing Gary Mitchell, the villain in the [[Series/StarTrekTheOriginalSeries TOS]] pilot, "[[Recap/StarTrekS1E3WhereNoManHasGoneBefore Where No Man Has Gone Before]]". Obviously, he was also lying. It's also somewhat amusing when you consider Urban himself is [[http://cheezburger.com/6632094976 practically a dead ringer for Gary Lockwood]].
** [[spoiler:Leonard Nimoy]] said he had nothing to do with this film. He lied, as he's got a cameo.
* Creator/GeorgeLucas in regards to practically everything ''Franchise/StarWars''-related.
** Are there six films? Nine films? Twelve films? Depends on when you ask him, but expect him to disavow any other option. When did Darth Vader become Luke's father? Since the beginning? Eh, probably not based on drafts of the scripts, but that's what he'll tell you.
** During the filming of ''Film/TheEmpireStrikesBack'', Lucas and the film crew went to great lengths to avoid anyone spoiling TheReveal before release... to the extent of replacing the line [[LukeIAmYourFather "I am your father"]] with "Obi-Wan killed your father" in the script, so if anyone did leak the big secret, they'd leak the ''wrong secret''. Creator/MarkHamill was only told of the revelation a moment before the scene was filmed, even Creator/DavidProwse wasn't informed. Thanks to Vader's full face mask, they were able to simply take Creator/JamesEarlJones aside, record the real line in secret, then swap it in during editing. In fact, David Prowse was famously annoyed that he was not told since his body language would have been completely different otherwise. Hamill also claimed he would have acted differently if given more time to prepare.
** Another one is George Lucas's pretension that he had some grand artistic vision, broken like a butterfly upon a wheel by [[ExecutiveMeddling remorseless studio execs]], which is only now achieving full bloom with the "updated" re-release. The fact that later edits remove some of his changes (such as Luke's silly scream in ''The Empire Strikes Back'') would indicate that he evidently isn't as committed to this vision as he claims, and a cynical observer might conclude that he simply makes things up on the fly because he is short-sightedly afraid his films might look dated.
* Creator/MichaelBay found he could keep no secrets while making ''Film/{{Transformers}}'', so he subverted it by being completely open. After his computer was hacked, anyway. However, he ''publicly announced'' that there would be false leads and red herrings thrown out there in regards to the sequel. Writer Roberto Orci remarked that it seemed most fans could tell the real news from false news, and [[TrailersAlwaysSpoil trailers leading]] up to ''Revenge of the Fallen'' outright disproved Bay's remarks. Bay was more successful in his misinformation for ''Dark of the Moon,'' where he stated that fan-favorite Shockwave would be the main antagonist of the film. The result was that the TheReveal of the true BigBad [[spoiler:(Sentinel Prime, ancient leader of the Autobots and Optimus's former mentor and father-figure)]] was a huge blow to viewers. While Shockwave does appear in the film, his role is [[DemotedToExtra sadly short]].
* Prior to the release of ''Film/XMenDaysOfFuturePast'', Creator/BryanSinger, [[spoiler:Famke Janssen]], and [[spoiler:James Marsden]] all claimed that [[spoiler:Jean Grey]] and [[spoiler:Comicbook/{{Cyclops}}]] would not be appearing in the film in any way. They lied to hide the fact that [[spoiler:Cyclops and Jean]] were shown BackFromTheDead in the surprise [[spoiler: EveryoneLives]] ending.
* While addressing the controversy around ''Film/GhostInTheShell2017'', Creator/ScarlettJohansson said that she was not playing a Japanese character, and that she would never play someone of another race. [[spoiler: The big Reveal of the movie is that Johansson's character was originally a Japanese girl named Matoko Kusanagi.]] Johansson's comments were probably a denial of playing in {{Yellowface}}.

* Creator/JorgeLuisBorges was widely known for this. In an era when the internet didn't exist and books were difficult to look up, he wrote quite a lot of essays about made-up books, including one about an invented version of Judas.
* Most ''Literature/{{Twilight}}'' fans agree that Creator/StephenieMeyer is a liar, since before ''Breaking Dawn'' came out she had said that it was impossible for vampires to have children, only for Edward to impregnate Bella halfway through. Meyer insists that while she was deliberately misleading on the subject, she never outright said that a male vampire couldn't get a female human pregnant. Which may be true, but she still lied, as she said it implicitly. And then there's the thing where she ''had'' said that when people become vampires [[OurVampiresAreDifferent in her world]] all of their bodily fluids turn into "venom". When someone pointed this out to her, she insisted that she ''meant'' "except semen."
** There is also the case of vampire powers. In an interview, Meyer explicitly states that a vampire's powers come from some trait s/he had as a human. Jasper is an empath because he was particularly empathetic, Alice was apparently already psychic as a human, Edward was intuitive, Emmett was strong... what about Katrina Denali, who administered electric shocks via touch? Or, assuming you'd go with 'shocking personality' for Kat, what about Ben, the Egyptian vampire with ''control over all four elements''?
* If you believe the critic R.W. Stallman, this can occur after the fact as well. He insisted that Stephen Crane deliberately stated the wrong {{Aesop}} for certain books to see who would figure out the correct one. The proper one for ''The Red Badge of Courage'' involved the character of Jim Conklin [[EveryoneIsJesusInPurgatory being a stand-in for Jesus Christ]]. Naturally, not everyone accepts Stallman's theory as gospel.
* Creator/TSEliot confessed to doing this with the notes for ''Literature/TheWasteLand'': "When it came time to print ''The Waste Land'' as a little book ... it was discovered that the poem was inconveniently short, so I set to work to expand the notes, in order to provide a few more pages of printed matter, with the result that they became the remarkable exposition of bogus scholarship that is still on view to-day."
* ''Literature/TheWheelOfTime'''s Robert Jordan. "One more book. I promise." Even without his [[AuthorExistenceFailure death]], he couldn't have done it. Now scheduled to be finished in 3 [[{{Doorstopper}} books]]... numbers 12, 13 and 14 of the series. Technically the last three are one book that's being split up so that people can actually carry it out of a store.
* [[Literature/HarryPotter J. K. Rowling]] was an expert in [[AvertedTrope avoiding this trope]]: In [[http://www.mugglenet.com/jkrinterview2.shtml one interview,]] she said, "No, I see that, and yeah, I follow your line there. I can't--I mean, obviously, there are lines of speculation I don't want to shut down. Generally speaking, I shut down those lines of speculation that are plain unprofitable. Even with the shippers. God bless them, but they had a lot of fun with it. It's when people get really off the wall--it's when people devote hours of their time to proving that Snape is a vampire that I feel it's time to step in, because there's really nothing in the canon that supports that." Such general cageyness worked: That answer was her response to a [[spoiler: completely and totally accurate analysis of the secret plot going on behind the scenes of Book 6, which would be revealed in Book 7]]. Nonetheless, debates on that subject continued right up until Book 7 was released. (It helps that she pretty consistently refused to comment on ''any'' plausible speculation.)
* In a playful example, Creator/WilliamGoldman presents ''Literature/ThePrincessBride'' as an abridgement of a much longer work by "S. Morgenstern". Neither Morgenstern nor the unabridged work actually exist.
** Goldman has layered metafiction on this conceit since the book's publication. The original edition mentioned a missing reunion scene that Goldman felt Morgenstern should have written. He claims to have written one himself, but his publisher refused to include it. Readers could write to the publisher for a copy of the scene; what they got was a letter detailing legal troubles with the Morgenstern estate.
*** By the 25th and 30th anniversary editions, Goldman was teasing about a sequel, ''Buttercup's Baby'', which was also tied up in legal red tape. These editions included notes and a sample chapter for the sequel, and Goldman promised to have the "legal troubles" resolved in time for the 35th anniversary (2009). Sadly the author is blocked and has admitted he hasn't been able to produce anything worthy of the original yet.
* Creator/JimButcher, author of ''Literature/TheDresdenFiles'', ''Literature/CodexAlera'' and ''Literature/TheCinderSpires'', explains some of the reasons behind it [[http://www.jimbutcheronline.com/bb/index.php/topic,8276.msg368509.html# here]].
* Henry James has been accused of this in his ''Literature/TheTurnOfTheScrew''. WordOfGod stated that this story was simply a ghost story but a few notable critics such as H.C. Goddard have argued that the story is really about suppressed sexuality and the ghosts are a result of the governess' sexual frustration. Marcia Eaton, an aesthetics professor, writes "James himself said that the story was just a ghost story. Some critics ... try to show that he [James] was intentionally deceptive when he made such statements."
* Victoria Holmes, author of ''Literature/WarriorCats'', has made many lies to her fans. Some of them are [[spoiler:listing Hollyleaf as dead on the official website, saying Dove's Wing did not reincarnate as Dovewing, saying Bumblestripe had a crush on Ivypool, and saying that Firestar lost 2 lives in The Last Hope.]]
* ''Literature/HouseOfLeaves'' features an in-universe Lying Creator in Zampano, who claimed his ''[[color:blue:House]] of Leaves'' was a work of criticism about a documentary called ''The Navidson Record''. [[spoiler:''The Navidson Record'' doesn't exist, none of the interviews in the supplementary material ever happened, much of the appendices of the book have either vanished or never existed to begin with, and the book isn't written like any actual critical piece ever would be.]]
* R. Scott Bakker had said in a few interviews that BarbarianHero Cnaiür's story was concluded at the end of ''[[Literature/SecondApocalypse The Prince of Nothing]]'' trilogy. This lead many to assume that this confirmed his death. Come ''The Great Ordeal'', it's revealed that Bakker wasn't telling the whole truth and Cnaiür's still kicking it, albeit with much less page time than in the first trilogy. ''His'' story indeed seems done with, but that does not mean he can't participate in the story of others.
* Creator/StevenErikson:
** No, of course there aren't any Hounds of Light. What would make you think that? The fact that there are Hounds of Darkness ''and'' Hounds of Shadow? Nonsense. Cue ''Literature/TollTheHounds'' and a whole bunch of them frolicking about the city in the final.
** There was also his claim that Whiskeyjack was done with and would not feature in the story anymore. Uhuh, ''Whiskeyjack'' doesn't. [[MeaningfulRename Iskar Jarak]], on the other hand, features quite prominently in the series' resolution.

[[folder:Live-Action TV]]
* Creator/JMichaelStraczynski openly admitted to lying in response to fan questions about ''Series/BabylonFive'' to avoid spoiling storylines.
* After Starbuck [[NeverFoundTheBody vanished, presumed dead]], in the third season of the rebooted ''Series/{{Battlestar Galactica|2003}}'', Katee Sackhoff (at the urging of creator/showrunner Ronald D. Moore) announced publicly that she was done with the show, displayed a slightly irritated attitude, and was even reported to be going to auditions for a new show -- she did, in fact, go on to appear in the short-lived ''Series/BionicWoman'' reboot. This put enough of the seed of doubt in people's minds that when Starbuck did reappear, it was actually a bit of a shock.
** The fact that Moore even went to the extent to lie to the cast and crew about her (and filmed the season-finale return in secret) shows just what a MagnificentBastard he really is.
* The outrage of some fans over [[spoiler:[[DeadLesbianSyndrome the trope-naming death of Tara]]]] in ''Series/BuffyTheVampireSlayer'' was worsened by the fact that Joss Whedon had said in response to concern that it would happen "[[WildMassGuessing over]] [[FalseReassurance his]] [[OurVampiresAreDifferent dead body]]".
** In the interim between seasons two and three, when asked if Kendra's death would cause a new Slayer to be called, Joss said, "We're going to let it lie. We like the one...in the end, there should be only one." This was after he had already cast Eliza Dushku to play Faith.
* Marc Cherry hinted at tons of future plots for ''Series/DesperateHousewives'' that never came to pass. Fans are divided on how many were lies and how many were just him changing his mind later, but one that pretty much everyone agrees was a lie is his statement that one or two of the Scavo kids would die.
* Creator/RussellTDavies did this many, many times with the new series of ''Series/DoctorWho''. It became a well-known axiom in the ''Who'' fandom to never trust anything Davies says.
** For one thing, he once said that he didn't like the Master and wasn't planning on bringing him back. Davies also said he didn't like multi-Doctor stories. This also caused fans to distrust him when he said something sensible and thankfully true like "It's better not to show the Time War."
** As with the ''Star Wars'' example above, Davies used a phony name, an anagram of ''Series/DoctorWho'', during production of the 2005 series to prevent would-be pirates from spotting the tapes. That phony name would later become [[Series/{{Torchwood}} the name of a spinoff series]].
** After [[Recap/DoctorWhoS28E13Doomsday "Doomsday"]], he told the press Rose was gone for good. He told Creator/BilliePiper, "See you in two years".
** RTD continued to lie about ''Doctor Who'' even after stepping down from it. He said he would never write an episode for Creator/MattSmith's Doctor. Guess who guest-stars in the RTD-penned ''Series/TheSarahJaneAdventures'' story [[Recap/TheSarahJaneAdventuresS4E5E6DeathOfTheDoctor "Death of the Doctor"]].
* Creator/StevenMoffat seems to have learned a thing or two from Davies in ''Series/DoctorWho''.
** He made a statement saying that he wouldn't use monsters that only appeared in the classic series by the time he took over RTD in favor of creating new ones. Then came the trailers. Hey, aren't those Silurians? (Rule one: the Doctor lies. Rule two: River Song lies. Rule zero: Steven Moffat lies.)
** In April 2011, prior to the airing of the sixth series, Moffat announced one of the main characters would die -- "We're not lying, we're not cheating. One of those four people is going to die." The Doctor proceeded to die in the series opener [[spoiler:but was revealed to be a robot duplicate]]. If you're ''really'', ''really'' charitable, [[spoiler:he dies briefly in the middle of the series in "Let's Kill Hitler" by poisoning, but gets brought back to life right after]]. [[MetaphoricallyTrue Rory was also a main character and died too]], though [[TheyKilledKennyAgain that's not really anything special.]]
** In 2012, he assured everyone that we wouldn't find out anything about Creator/JennaLouiseColeman's character until Christmas. A week later, on the first of September, Creator/JennaLouiseColeman prominently showed up in the season premiere, though the only things revealed about her character in that episode were a lot of questions. (The Christmas special added even more questions with the reveal that there were ''at least'' three Clara Oswalds in different time periods, which can't be identical descendants of each other -- the resultant StoryArc has the Doctor trying to figure out how this is so.)
** In 2013, Moffat said that [[Recap/DoctorWho50thASTheDayOfTheDoctor "The Day of the Doctor"]] would feature no [[spoiler:classic series Doctors in the flesh (i.e. non-{{Fake Shemp}}ed appearances) because they're too old now]]. This was designated another lie in retrospect: [[spoiler:Creator/TomBaker makes a cameo appearance in the final scene as a museum curator who may or may not be a distant future Doctor.]] He also said [[spoiler:[[TheNthDoctor Twelfth Doctor]] Creator/PeterCapaldi wouldn't appear, which also turned out to be a lie.]] Perhaps most importantly, he ''also'' said the episode wouldn't involve [[spoiler:much, if any, of the show's canon before 2005. In addition to the appearance of the Daleks and the Zygons, both aliens that far predate the series' revival, the entire episode revolves around the restoration of Gallifrey and the Time Lords, which had been missing since the show's return in 2005]].
*** In an interview about the episode, he said, "Normally I am responsible for the disinformation and the rubbish rumours - I usually put them out myself, but I haven't needed to for this one." Of course, the latter part of this was also a lie, as the preceding entry reveals.
** Moffat also followed Davies in claiming that [[spoiler:the Master]] would never return while he was showrunner. In a Q&A at a public screening of the first episode of the season when it happened.
*** ExactWords: [[spoiler:She's [[GenderBender the Mistress now]], not the Master.]]
*** Which was then nullified when [[spoiler:Creator/JohnSimm's Master returned in series 10]].
** Moffat also claimed that [[spoiler: companion Clara Oswald]] could never return to the show post-Series 9. BUT [[spoiler: because the Doctor ''tried'' to save her from her fixed-point death, risking the universe to do so, she's now ''semi''-dead with "wiggle room" to travel on her own for a while before inevitably returning to the moment of her death. Their paths ''could'' cross again if Moffat wills it]].
** One relating to ''Series/{{Sherlock}}'': Moffat claimed [[spoiler:Moriarty was very definitely dead]] after the events of series two. [[spoiler:He turns up at the end of series three, apparently alive and well. However, the following New Year's special strongly implied, and the fourth season made it explicit, that he really was dead and the season's new Big Bad was faking his survival with pre-recorded material in order to troll Sherlock. This plot development may have been planned from the start, or it may have been due to the almost-completely-negative reaction to the idea of Moriarty still being alive from both fans and generalist critics.]]
** Happened again with the ''Sherlock'' 2016 New Year's special. [[spoiler:He'd flat-out stated it was a Victorian "alternate universe" setting that had nothing to do with the main series' continuity. The Victorian part turned out to be accurate, but the {{Mind Screw}}y ending showed either that the entire Victorian storyline was a drug-induced hallucination of modern-day Sherlock's, or that the entire modern-day series is a drug-induced hallucination of Victorian Sherlock's. Intriguingly, the episode could support either interpretation. In any case, the episode is a direct sequel to the series 3 finale, "His Last Vow", and the end of that episode becomes a plot point for the special.]]
* Before RTD and The Moff, there was Creator/JohnNathanTurner, who famously wrote the title "The Doctor's Wife" on his planner in order to find out if there was a leak to the fan press in his office. There was, but he never found out who it was. Later adopted by (guess who?) Creator/StevenMoffat, who commissioned Creator/NeilGaiman to write an episode with that title. The section of the fandom that didn't like River Song went berserk -- but River did not appear in that episode.
* As for a lying Doctor performer, Creator/TomBaker openly admits that anything he says in interviews "may not be true" and might just be him making things up to waste his fans' time. His Big Finish interview CD, ''Tom Baker at 80'', is even sold with a disclaimer asking listeners to be picky about which parts of it they believe. Part of this is because he claims he has forgotten most of his time being the Doctor - although this claim may, of course, be a lie. Part of this may also be that a lifetime of being interviewed about the same old questions by irritating FanDumb types force you to start inventing new facts to keep the interviews interesting. Most preeminent Bakerologists hypothosise that ''most'' of what he says about his Doctor years is broadly accurate, but embellished to make it more entertaining - the rest is just telling lies for the sake of telling lies.
* In season 2 of ''Series/TheFlash2014'', the crew said [[spoiler: Hunter Zolomon would not be Zoom, like in the comics. That's ''exactly'' who Zoom turned out to be.]]
* ''Series/GameOfThrones'':
** In one of the featurettes aired prior to the start of Season 1 to introduce the world of Westeros to viewers, Creator/GeorgeRRMartin said that "Ned Stark is the main character of the books". Anyone who's familiar with the books were probably laughing their ass off when watching that. [[spoiler:He dies before the end of the first novel.]]
** On a smaller note, producers Dan Benioff and D.B. Weiss stated in their DVDCommentary for Season 1 that fans shouldn't get their hopes up for a white raven as described in the books, since the rare bird is very difficult to secure for filming. Sure enough, one appeared in the Season 2 premiere, shot long before their commentary.
** Benioff and Weiss have also lied in the past about certain story lines being faithful to the books. For instance, they claimed that they didn't cast Aeron Greyjoy for Season 2 because they wanted to find someone right for when he becomes a major character. Fast forward to Season 6, and Aeron has been effectively AdaptedOut, with his name merely slapped on another extra in [[AllThereInTheManual supplementary material]].
** Probably the most notorious example came after the fifth season finale, when Jon Snow was stabbed repeatedly by Night's Watch mutineers and left to die in the snow. Literally [[http://www.cinemablend.com/television/Look-Back-Game-Thrones-Actors-Execs-Who-Lied-About-Jon-Snow-135437.html everyone involved with the show]] unequivocally stated the character was dead and never coming back. David Benioff and D.B. Weiss gave countless interviews talking about how difficult it was to kill off the character. The president of HBO said he was "Dead is dead as dead as dead." Harington stated [[http://variety.com/2015/tv/news/game-of-thrones-jon-snow-dead-finale-season-five-kit-harington-1201519627/ in an interview]], "Iím dead. Iím not coming back next season... We did the Tony Soprano walk. And they said, ĎLook, youíre gone, itís done.'" David Nutter, the director of the episode, even [[http://winteriscoming.net/2015/07/11/director-david-nutter-to-president-obama-really-jon-snow-is-dead/ told President Obama]] when asked point-blank that "Jon Snow is deader than dead." Harington was spotted near the show's Belfast filming location several times during the filming of the sixth season, and claimed he was only appearing as a corpse. Jon was resurrected in the second episode of the sixth season, and the next day Harington told ''Entertainment Weekly'', "I'd like to say sorry for lying to everyone."
* When Idina Menzel was first cast as Shelby on ''Series/{{Glee}}'', Ryan Murphy said that the character wasn't going to turn out to be Rachel's biological mother as many people assumed (Menzel bears a striking resemblance to Lea Michele). And then that totally happened.
** He also said that Susan Boyle was going to appear in the Christmas episode as a lunch lady who would get a makeover from Kurt. Then comes the first promo for said episode and not even a trace of her. The episode airs and it seems that plot was completely thrown out. Also Anne Hathaway as Kurt's lesbian aunt and Julie Andrews as Kurt's grandmother were announced by him but never appeared.
** Murphy also claimed that [[spoiler:Finn and Rachel would never break up in Season 2]]. Guess what happens in [[spoiler:''Special Education'']]?
** Let's not forget that "Blaine is totally just Kurt's mentor, guys. Seriously!" And then comes ''Original Songs''. [[spoiler:Kurt and Blaine [[LoveEpiphany finally]], [[RelationshipUpgrade finally]], ''[[WillTheyOrWontThey finally]]'' [[TheBigDamnKiss kiss]].]]
*** Don't get Sam/Kurt shippers started on the "Sam is gay" WordOfGod that ended up simply being thrown out before it became canon.
** Ryan Murphy's penchant for lying doesn't stop at Glee, though. He's lied various times about plots in Series/AmericanHorrorStory, like when he claimed that Luke and his mother in [[Series/AmericanHorrorStoryCoven Coven]] were important characters ([[spoiler: he killed off Luke offscreen and with barely a mention and his mother was killed in the very episode this info was revealed]]), and ''Series/ScreamQueens2015'', where he made claimes that were totally disproven by season's end, like 'a regular will die each week' [[spoiler: only THREE regulars out of the main cast got killed, GiGi (Nasim Pedrad), Earl Grey (Lucien Laviscount) and Pete (Diego Boneta), and those were in episode 9, 10 and 12, and at least Earl was barely a character. Most of the body count was made of minor characters or guest stars brought in only to add to the bodycount]] or 'only four will survive the season' [[spoiler: as explained before, there weren't even four MAIN CAST DEATHS, and as of the first season finale, 'The Final Girl(s)', nine characters - Grace and Weston Gardner, Dean Cathy Munsch, Chad Radwell, Denise Hemphill, Zayday Williams, Hester Ulrich, Sadie Swenson/Chanel #3, Libby Putney/Chanel #5 and probably Chanel Oberlin as a tenth - survived the Red Devils' murder spree]].
* The writers of ''Series/{{Heroes}}'' were very adamant that Ali Larter's character had been KilledOffForReal in her big RedemptionEqualsDeath scene mid-way through Volume 4. Turns out that she is not dead and still plot important.
** Bryan Fuller had already stated there was a character arc planned for Tracey in an interview before the episode where she supposedly died. Also in the commentary for the episode he stated she wasn't dead.
** Also, creator Tim Kring was very adamant that, prior to the series, he had no interest in comic books or superheroes. Which is of course why the series is packed to the gills with references to comic books and superheroes, and ''Series/MisfitsOfScience'', a past show he wrote for, was all about a team of ''superheroes''. I call shenanigans!
* Season 3 of ''Series/HowToGetAwayWithMurder'' opened with Annalise's house burning down, with one person found dead inside and another in critical condition, and then as per the series' standards, it flashed back to an earlier time, with the show finally catching up with the "present" at the winter finale. The fans were promised that each week, the creators would reveal who ''wasn't'' dead, and sure enough, each episode ended with a flash forward to the day of the fire showing at least one character whose status was unknown to be alive and well. [[spoiler:Except one week's scene failed to show any of the characters who had ''previously'' been shown to be alive, and furthermore, was set entirely indoors in a windowless room. Come the winter finale, said scene turned out to have taken place during the daytime, hours before the fire, and the character shown to be alive in that scene was the corpse.]]
* After major fan backlash when season one of ''Series/TheKilling'' did not reveal who killed Rosie Larsen, creator Veena Sud was quick to say she never actually said the answer would be given this season. The fans counter-argue that her sitting back and saying nothing while all kinds of interviewers and critics said that exact thing is just as bad.
** And also people were expecting the plot to be wrapped up at the end of the season because the original Danish ''Forbrydelsen'' had done so.
* ''Series/KyleXY'' had lying of a different kind, according to [[http://communities.dose.ca/DOSE/blogs/tvcasualty/archive/2009/03/17/kyle-xy-that-s-it.aspx a Canadian blog]] about the finale: "As the finale neared, the executive producers told fans that if they ignored the last 30 seconds or so, the episode served as an OK ending to the show. But, in my opinion, that was a crap thing to say. ... I realize that there was no chance to go back and reshoot anything, so the producers didn't have any options, but don't try to placate your audience with false information. It'll just make people more pissed off."
* ''Series/{{Lost}}'':
** The creators did this at least once, implying that a particular background character would be important in Season 3... while he was mentioned, he didn't ''do'' anything. He showed up in a mobisode, however, and then in early season 5, [[spoiler:where he had the show's newest ironic death]].
** They stated that there wouldn't be time travel... in a question about whether there was something relating to time travel in season 2, a season that did not feature any time travel, thus not contradicting the reveal of time travel later.
** They have also issued {{Suspiciously Specific Denial}}s of, among other things, that the beach cable lead to an underwater DHARMA station and that the Island could move (saying to a question about the topic that ABC would fire them if they ever came up with a plot twist that crazy) before those plots came up in the series proper.
** An exact quote before season 3: "Here's what you won't see: Globetrotters, zombies, [[Series/GreysAnatomy the guy Meredith Grey didn't choose]], [[Series/GilligansIsland coconut radios]], [[Series/TwinPeaks Laura Palmer]], Jack laughing, '''Desmond running naked through the jungle''', the Others' annual talent show, '''buttons, timers, electromagnetic anomalies''', [[Series/BattlestarGalactica1978 Cylons]], cyclones, or clones, nanobots, [[Franchise/PiratesOfTheCaribbean Captain Jack Sparrow]], and '''time travel'''." (Bold added.) Desmond ran naked in episode 3x03, and was revealed in 3x08 to have been time traveling just before that. And Jack did laugh a little.
** During season two: "You will get your Libby episode. This season." They also claimed that a Rose and Bernard episode would only happen in a subsequent season. Libby gets killed off before having her own episode, while Rose and Bernard's episode shows up earlier than expected. However, Libby does get a flashback at the end of the Hurley episode ''Dave,'' when we learn that she and Hurley were in the same mental institution.
** Christian was stated to be undead and ''not'' a form of the Monster, only to be revealed as the Monster via dialogue in the sixth season. Season six also made it clear, with the finale, that sometimes (and in retrospect this possibly accounts for several of the appearances) it ''is'' the spirit of Christian.
** In an example of Lying Actor, [[spoiler:after his character Frank Lapidus was hit by a steel door on a sinking submarine and proceeded to not appear in the next two episodes with no word on his fate, actor Jeff Fahey confirmed in an interview that Frank had been killed, and that he (Fahey) had already moved on to ''Film/{{Machete}}''. Frank went on to show up alive and well partway through the series finale. Fahey lying in order to keep this a surprise is considered by many of the popular character's fans as a Crowning Moment of Awesome.]]
* The creators of ''Series/OrphanBlack'' had a field day with this trope by steadfastly insisting that [[spoiler:Helena, who'd been shot twice in the climax of Season 1,]] was well and truly dead. They even ran an online contest where one lucky "Clone Clubber" won her [[spoiler:signature parka]]. As we all learned in the Season 2 premiere, [[spoiler:she survived]]. To their credit, fans who were lucky enough to catch a sneak peak of the Season 2 premiere - as well as at least one journalist who [[spoiler:spotted actress Tatiana Maslany in her Helena wig on-set]] - helped out by not spoiling the eventual reveal.
* ''Series/PrettyLittleLiars'' showrunner Marlene King is basically the definition of this trope. During Season 3, she stated that [[spoiler: Toby was a legitimate member of the A team,]] when later on it was revealed that he [[spoiler: was only trying to gather information and protect Spencer.]] And then the big one in Season 5, when she stated that [[spoiler:Mona is really dead,]] which was later disproven in the WhamEpisode season finale. She also mentioned that a gay male character would be appearing in Season 5, which never happened. She also makes liberal use of ExactWords when she could get away with it; for example, promising that a particular episode would reveal who killed Alison (i.e. the mystery that had driven the plot for the previous two seasons and change). It did: [[spoiler: the answer was no one because Alison turned out to be NotQuiteDead.]]
* When ''Series/ThePriceIsRight'' announcer Rod Roddy stopped appearing on-camera in the show's 31st season, many assumed it was because Rod was in poor health. Creator/FremantleMedia instead said that it was part of a corporate policy that they didn't want announcers appearing on-camera anymore. In reality, Rod's disappearance was mandated by host Bob Barker (who was also executive producer at the time) after he and Rod had a salary dispute. The non-appearances continued through the rotation of substitute announcers after Rod's death and well into the era of his successor, Rich Fields. Drew Carey took over as host in season 36 and about one year later, Rich started appearing on-camera (as does his successor, George Gray), throwing that "rule" out the window completely.
* Creator/DanSchneider: Huge troll, repeated liar.
** ''Series/ICarly'': The week before the "iSaved Your Life" episode aired, a promo aired showing 2 of the main characters kissing. Dan Schneider, in an effort to calm the shippers of a pairing involve a different character, implied it might not be what it appeared. Cue the episode, where they ended up kissing 7 or 8 times, and it was pretty much as it appeared. It went back to StatusQuoIsGod by the end, though.
** He also insisted that iStartAFanWar was really a TakeThat at all the shippers for the show, since it had Carly deliver an AuthorTract about how iCarly is about comedy, not shipping. The next 2 major episodes with promos? 1: Sam admits she's in love with Freddie in the first and 2: locks herself in a mental hospital and after Carly and Freddie can't get her out, Freddie says he likes her too. The next upcoming episode is about Carly reacting to her best friends dating. How on earth that is not shipping-related is beyond a lot of fans.
** Series/{{Victorious}} was cancelled when most people expected at least one more season. When it happened, Dan told everyone that it was natural because it hit a '60 episode limit'. This discounts that facts that Dan never saw the cancellation coming, was telling people that the SpinOff Series/SamAndCat would keep the Cat character on both shows right until the day Victorious was cancelled and that other members of the cast were 'shocked' by the cancellation. The kicker is that he didn't write any series finale.
*** Not to mention the fact there there are quite a few Nick shows with more than 60 episodes, including Dan Schneider's own Zoey 101 (65 episodes) and iCarly (109 episodes)
* ''Series/{{Scrubs}}'' creator Bill Lawrence and other members of the staff had repeatedly stated that J.D. and Elliot would not end up together, and had written several episodes that showed what a terrible couple they were, that all they really want to do is have sex, and finally brought the relationship to its seemingly ultimate conclusion in the penultimate episode of the third season. Guess what happens in the eighth season. They may have just changed their minds later on, though.
* The writers of ''Series/TheVampireDiaries'' specifically said that Katherine wouldn't show up in present day in Season One. They lied. Last ten or so minutes of the finale? {{HSQ}} was through the roof.
** In Season 3 they also claimed Damon would get his own flashback. It ended up focusing more on Stefan.
* An interesting example happened with ''Series/TheShield'' around Season 5's finale. Some spoilers leaked that said Ronnie would die and Lem would leave and go to Mexico. These spoilers mentioned a lot of things that came through in the episode, but were totally wrong about the ending. That's because the creators themselves put those spoilers out.

* A 1988 Magazine/{{NME}} interview with Paddy [=McAloon=], the frontman with alternative pop-rock band Prefab Sprout discussed the winsome, delicate, poetic nature of the group's output. [=McAloon=] agreed that it was unlikely that he would ever write a song a called ''[=The King Of Rock 'N' Roll=]''. The name of their next single, and biggest ever hit?
* Music/{{Tool}} is known to spread misinformation about themselves as a way of preserving their mystique. One of their most famous fibs was claiming to subscribe to a philosophy called "Lacrymology," the study of crying, from a book called ''The Joyful Guide to Lacrymology'' published in the [=1940s=]. Lacrymology doesn't actually exist.

[[folder:Pro wrestling]]
* The very concept of {{Kayfabe}} made virtually the entirety of professional wrestling a showcase of lying creators by 1920. While fixed and rigged fights were hardly new to sports or unique to professional wrestling, rarely had an entire sport been supplanted by theatrics so completely by covert means. Though nowadays, Kayfabe has been exposed and accepted as necessary for the shows to retain any shred of enjoyability, so this no longer counts.
* Wrestling/{{WCW}} was notorious for piping in cheers and chants over the sound system to try and make guys seem like they were more popular than they really were. (Though Wrestling/{{D|iamondDallasPage}}DP denied all charges by charging [[BitingTheHandHumor WCW's staff was not smart enough to set that kind of thing up]].) It ''worked'' for Wrestling/BillGoldberg, who actually was popular; for Wrestling/HulkHogan, not so much, with fans caught on camera screaming about how much he sucked and anti Hogan signs having to be confiscated. WCW also rigged polls on their website so that any votes towards cruiserweight matches for best of the night would instead officially count for Hogan's.
* With WCW's demise, Wrestling/{{WWE}} has taken its place as professional wrestling lying creator extraordinaire. Some of it is understandable, such as trying to protect revelations that would kill angles. The office up North is also notorious for leaks so apparently false leads are the best they can do. But they also lie about real life things, and have gone beyond WCW's crowd pipes by censoring Wrestling/UltimoDragon's cheers out of home television broadcasts. They've also gotten a reputation for twisting news and history in ways that would give them the best Public Record, a practice that makes people who actually care about wrestling news assume the worst stories about WWE [[CryingWolf are the true ones by default.]] It really goes back further though, the very first WWF champion, Wrestling/BuddyRogers, was simply handed the belt but Vince (senior) made up a story about him having won some tournament in Brazil.
* Wrestling/{{TNA}}, though they are surprisingly more successful than their predecessors WCW and WWE, for whatever that's worth. For example, in 2002 Jerry Jarret's claim was that TNA's talent were independent contractors, unlike WWE's (and thus could appear at independent shows without issue). This was proven false in 2004 when all TNA wrestlers were all pulled out of Wrestling/RingOfHonor, where many wrestled when OutOfFocus on television, derailing angles and killing title runs. It took three years for the ROH bots to forgive them, particularly after TNA agreed to a return only to pull out again in 2006 over a snow storm, which no one bought since Wrestling/CMPunk came back out of WWE developmental to save the show, only to see TNA do it again in 2007 because TNA didn't like the fact ROH wanted to do i-pay per views. Then it happened ''again'' in 2010 when the TNA office threw a tantrum over how ROH was ''booking'' the Murder City Machine Guns even though ROH was already giving into TNA's ridiculous demands for their supposedly "[[YouKeepUsingThatWord independent contractors]]". TNA was threatened with a lawsuit over the issue in 2012 (by former ROH manager [[Wrestling/DaffneyUnger Lucy]]) but managed to settle out of court in 2013. Two years to catch a lie, ''ten'' before TNA ''almost'' faced consequences. Wrestling/{{WSU}}'s Sean [=McCaffrey=], after years of business trouble, made it his mission to expose just how much TNA had misled people.
* Ring Of Honor's own workers did have open ended contracts in the beginning, and given their own experience, one may think they would have stayed that way; but after the 2011 Sinclair purchase, the ROH contracts changed to be as controlling as WWE's, which led to an incident in 2013 where they tried to bar their "independently contracted" wrestlers from wrestling at Family Wrestling Entertainment events. ROH contracts had became stricter even before this period after Wrestling/RicFlair no showed an event without giving notice, but publicly they announced ''priority'' in schedule in contract but otherwise are said they would let wrestlers work where they choose. The 2011 additions were almost immediately opposed by talent and temporarily done away with, but by 2014, ROH contracts were as controlling as TNA's, only slightly less exclusive than WWE's in that dates for other companies can be gotten if an office is informed first and they approve.
* If you listen to Manny Fernandez's story about the death of Wrestling/BruiserBrody, he would have you believe that he went to Puerto Rico, crippled Invader #1, then ran out of the country with a shotgun wielding Wrestling/HarleyRace. While Harley Race ''was'' known for carrying a gun, the wrestler Fernandez beat was Invader ''#3'', [[RevengeByProxy who had nothing to do with Brody's death]]. This happened in 1988, and as late as 2012 Fernandez maintained he never returned to work for WWC. In reality he did on September 28th 1991 where he would fight IWA co-owner Savio Vega (who also had nothing to do with it [[MisplacedRetribution but that was the point now]]), Invader #1 and Carlos Colon in "[[KayFabe revenge]]". Of course he lies because that angle was three years TooSoon.

* [[JustForFun/ZerothLaw William]] [[Creator/WilliamShakespeare Shakespeare's]] ''Theatre/HenryIVPart2'' ends with an epilogue telling patrons that the sequel ''Theatre/HenryV'' would come soon, and specifically says that Falstaff's in it. Guess who isn't in it. Or at least doesn't appear on stage, though he is mentioned in it a lot, thus kind of fulfilling the promise.
* Due to the state of international copyright law in the 19th century, Creator/GilbertAndSullivan's ''Theatre/HMSPinafore'' enjoyed many unauthorized American productions. In an attempt to prevent similar things from happening with their next comic opera ''Theatre/ThePiratesOfPenzance'', Creator/WSGilbert supplied very little information to the public, not including the fact that it would be about {{pirate}}s.

[[folder:Tabletop Games]]
* Creator/WizardsOfTheCoast has created many "unbreakable" policies for ''TabletopGame/MagicTheGathering,'' most of which have been eventually tossed by the wayside. The most recent one to go was "All ''Magic'' cards will have the same card back;" this was thrown out for the "Innistrad" block.
** A notable aversion is the Reserve List, a list of over a hundred cards (all of them first printed in 1998 and earlier) that Wizards has explicitly stated that they will never reprint directly or functionally (meaning a mechanically identical card with a different name) as a nod to those who purchase cards as collector's items. Most of the cards would never be reprinted anyway because they're either a GameBreaker, or so ''bad'' they'd be completely useless because they were developed before creators even understood the game, or use long-discarded mechanics, mainly Ante (where the loser permanently gives a random card of his deck to the winner). Some of the cards, however, are eminently reprintable (Citanul Druid, for example), leading many players to wonder just ''how long'' the Reserve List will remain intact, and causing much [[EpilepticTrees speculation]] about whether there's any reason for it in addition to keeping their word.
*** According to [[WordOfGod Maro]], the Reserve List is ''legally binding'', so it's not likely to go anywhere soon. The designers dislike the Reserve List, but don't have the power to get it overturned without opening [=WotC=] to lawsuits.

* Greg Farshtey seems to have problems answering Toys/{{Bionicle}} questions truthfully. He said, and I quote, that Takua ''wasn't'' Takanuva...and there's so many ''other'' things.
** This is an argument that has reached [[MemeticMutation meme]] levels. Farshtey is ''extremely'' talented at the manipulative statement; he will use words such as [[ExactWords 'evidence' and 'looks' and 'appears to be']] liberally in statements about sensitive information. The result is something that ''looks'' like proof, but really isn't once it gets double-checked. This has created a community that immediately goes back for clarification at the slightest hint of an ambiguous word, accepting nothing less than direct statements. And [[GodNeverSaidThat he never said that]], by the way.
* Comicbook/{{Hasbro}} employees sometimes justify scrapping certain previously-revealed Marvel Legends figures, such as Phoenix Force Comicbook/{{Cyclops}} from ''[[Comicbook/AvengersVsXMen AvX]]'', by saying that they don't like to depict costumes or identities that are no longer being used in the comics. They then released a figure of [[Comicbook/{{Venom}} Eddie Brock]] as Anti-Venom, despite the fact that the Anti-Venom symbiote was destroyed during ''Comicbook/SpiderIsland'' and that Brock currently goes by the name of Toxin in the comics.

[[folder:Video Games]]
* ''Franchise/TheElderScrolls''
** In 2009, Todd Howard stated that there were no plans for a new game in the series. After fan outrage, a statement from Bethesda Game Studios stated that "of course there will ''be'' another ''Elder Scrolls'' game." This was meant to be taken that the series simply wasn't dead. In mid-2010 Howard stated that they were working on a game that was pretty far along in development. Months later a source stated that a new ''Elder Scrolls'' game was currently in the voice recording stage. Not long after, ''[[VideoGame/TheElderScrollsVSkyrim Skyrim]]'' was confirmed. Later interviews and Howards Keynote at DICE 2012 confirmed that the game had been in the works since 2007, making Howard's original statement a flat out lie.
** In fact, Bethesda had TWO ''Elder Scrolls'' games in development since 2007. While Howard's team worked exclusively on ''Skyrim'', they were also consulting on Zenimax Online Studio's ''VideoGame/TheElderScrollsOnline''.
* First, an [[SubvertedTrope subversion]]. Before it was revealed in 2011 to coincide with the series' 25th anniversary, a significant number of people assumed that the presence of an official timeline for ''Franchise/TheLegendOfZelda'' was this trope. Even after it was revealed, some remained incredulous, as some minor issues and contractions still remained. (At which point, Nintendo basically told fans the MST3KMantra.)
** When an IGN editor correctly speculated that ''VideoGame/TheLegendOfZeldaTwilightPrincess'' would involve Link turning into a wolf, Nintendo denied it with "wanna bet?" to cover up any surprises. The IGN editor won the bet.
** The N64 game ''VideoGame/TheLegendOfZeldaOcarinaOfTime'' was designed to have things added to it by a disk for the [=N64DD=] add-on to the system, codenamed ''Ura Zelda''. This was never released in the end. Years later a special edition of ''Ocarina of Time'' was made, called ''Master Quest'', which had the insides of dungeons altered and was otherwise the same. In an odd example of the trope, Nintendo said that this is what ''Ura Zelda'' was supposed to be but many fans don't believe it, claiming that Ura was said to change more than this. Conversely, Nintendo might have simply lied about how big the changes for ''Ura Zelda'' were going to be. So the assumption is that Nintendo lied...but fans are unsure ''how'' they lied.
** After the Nintendo Switch, then only known by the codename NX, was announced, Nintendo said that ''VideoGame/TheLegendOfZeldaBreathOfTheWild'' would be a UsefulNotes/WiiU exclusive rather than a dual Wii U/NX release, only to go back on this later.
** On a non-Zelda note, Nintendo and Nvidia claimed that the UsefulNotes/NintendoSwitch will contain a Nvidia Tegra X1 [=SoC=] that has been customized to their exact needs. When Tech Insider got their hands on a sample of the CPU and proceeded to analyze the silicon, they found it to be a stock X1 with no modifications whatsoever. On the other hand, it does have [[ExactWords one customization]] - Nintendo's otherwise-meaningless custom part number silkscreened on the package.
* For about three weeks before E3 2010, David Jaffe said point blank numerous times he wasn't making a new ''VideoGame/TwistedMetal'' game, and that it was foolish to think that, and that he wouldn't even be at E3. He said he did it cause otherwise there'd be no surprise to it.
* About two weeks before he was announced for ''VideoGame/SuperSmashBros Brawl'', a representative of Sega said that Franchise/{{Sonic|TheHedgehog}} appearing in the series "wasn't in the cards."
** For the most part though, this was surprisingly averted by Masahiro Sakurai. It's certainly a [[SugarWiki/MomentOfAwesome Crowning Moment of Awesome]] to have millions of people visit your site weekly, raising an unprecedented fever pitch of anticipation for your game, by doing nothing more than regularly updating a site with simple, accurate information.
* Listen to Creator/PeterMolyneux hype up his games, and you will be privy to a magical world where you can do anything, and be anyone, and it will revolutionize the industry. Play a Peter Molyneux game, and you will play a simply above average game if that. It's questionable whether this is because Peter Molyneux lies to stir up interest, or because his visions of games are too complex and too expensive to be feasible. He admitted to talking too much to the press about his grand ideas during production, and then having the game not live up to them, in an interview for Project Whateveritis, but has also admitted to making shit up to get the attention of the press.
** It's been confirmed that he talks about ideas that are thrown around in development before it is determined whether or not they are feasible by other people working on his projects. It's an issue of him being overly transparent rather than misleading. Molyneux talks about gameplay mechanics at points in development that often occur before many developers would have even announced the game. The UnpleasableFanbase tends to prefer to go for the lying explanation before promptly going back and complaining how other developers aren't giving them concrete information about their games in development.
* Creator/HideoKojima has made several contradictory statements regarding whether ''VideoGame/{{Metal Gear Solid 4|GunsOfThePatriots}}'' will be the end to the series, possibly just to keep fans guessing.
** Granted, it's not so much "keeping the fans guessing" as it is [[SpringtimeForHitler "wanting to end the series, but constantly being roped in for another go."]] Kojima's been at it since ''[=MGS2=]''. He's also gone on record saying that he receives death threats every time he announces that he's ending the Metal Gear series, and no one really knows if that's true.
** Kojima has stated that the only reason that [[VideoGame/MetalGearSolidVThePhantomPain MGSV]] doesn't have a UsefulNotes/WiiU version because there's nothing he can do with the [=GamePad=], only to announce a few weeks later that the [=PS4=] version will have remote play capability with the Vita and the UsefulNotes/XboxOne will have Smartglass capabilities. Perhaps he's trying to be polite and trying to avoid calling Nintendo's choice of hardware "underpowered", given that he's a fan of many of Nintendo's franchises.
* Aruze, the publisher of the ''Franchise/ShadowHearts'' games, leaked in a preview for sequel ''Shadow Hearts: Covenant'' that the story would revolve around Nicholai and Karin. Early screenshots of the gameplay (showing the sequence in Apoina Tower at the start) and press pictures seemed to confirm this. This was a smokescreen to hide Nicholai's true "evil" status and, more importantly, the return of beloved main character Yuri from ''Shadow Hearts''.
* Many ''VideoGame/Left4Dead'' fans who were upset by Creator/{{Valve|Software}} announcing [[VideoGame/Left4Dead2 the sequel]] believed that the creators were simply lying and playing a big joke on the fan base. They also claimed that Valve promised extra content for the first game, then lied about it when shown that most of said content would be in the sequel instead. Of course this is Valve, The Kings of Video Game Trolls.
** Also, from Valve, we have the mysterious [[AmbiguousGender Pyro]] from ''VideoGame/TeamFortress2''. Promotional art calls it by both genders, sometimes in the same sentence, and many times the [[TheWikiRule official wiki]] is edited by moderators just to change up what gender they're going with this time. This would be FlipFlopOfGod if it weren't so deviously intentional.
* Takanobu Terada, producer of the ''VideoGame/SuperRobotWars'' series is very much known for this - this big first lie starting with ''VideoGame/{{Super Robot Wars Original Generation}}s'', where he claimed they had shown all the new characters and units. Wrong. ''Original Generation Gaiden'': The list of series is complete as listed. Wrong. ''VideoGame/SuperRobotWarsZ'': There is only one secret. Biggest lie ever, as ''Z'' had not only a lot of them, but they were very nefariously hidden.
** With ''VideoGame/AnotherCenturysEpisode R'', he said because they were focusing on the "core elements" of each series, they would have one to three playable machines tops. The nigh-instantaneous fan backlash prompted him to reveal that [[MidSeasonUpgrade Mid-Season Upgrades]] and [[MechaExpansionPack Mecha Expansion Packs]] qualify as one unit, classed under the metaphorical header of the base machine. While some series (mostly the more popular ones like ''Anime/CodeGeass'' and ''Anime/MacrossFrontier'') do have more than three machines apiece, they're typically limited to three or four '''characters''', meaning that most of the secrets are expansion packs, upgrades, or even ''down''grades (as witness ''Anime/CodeGeass'' with a grand total of ten machines, half of which are Lancelot variations pilots by Suzaku or C.C
* Days before anyone even heard of ''VideoGame/WorldOfWarcraft'', Blizzard had a big game reveal announcement coming up. This of course precipitated a mass frenzy of guessing as to what it would be. Blizzard encouraged the guessing with a no-prize contest. Blizzard had previously said that it would not be from an existing IP. They lied. A person on the forums correctly guessed it would be a Warcraft MMO. His message was deleted seconds later, and the forums locked in order to keep the reveal a big surprise. After the reveal, Blizzard claimed no one correctly guessed the game, and named the one poster who came closest. Liars.
** And now they are declaring loudly for all to hear that the "next-gen MMO" they are working on will most definitely be a completely new IP. "Sector of ''VideoGame/{{Starcraft}}''" anyone?
*** And now they canceleld their "Titan" MMO and ARE working on a new non-MMO IP called ''VideoGame/{{Overwatch}}''.
* Shinji Mikami infamously said he would "cut off [his] own head" if ''VideoGame/ResidentEvil4'' was ported to the [=PS2=]. This was referenced in ''VideoGame/GodHand'' with a racing dog named "Mikami's head". In his case, the creation of the [=PS2=] port was the result of [[ExecutiveMeddling circumstances beyond his control]]; it's been said that the corporate suits at Capcom ordered the port to be created because they were concerned about their bottom line. So, Mikami didn't "lie" about the port; he legitimately had no plans for a [=PS2=] port, but because Capcom had the final say about it, there was nothing he could do. He did rather over-egg the pudding regarding how he might react, though.
* Steve Lycett of Sumo Digital [[http://www.tssznews.com/2009/11/30/exclusive-banjo-kazooie-in-asr-not-so-fast-says-lycett/ said]] that he'd "not hold too much stock in" leaked evidence pointing towards a {{guest|Fighter}} appearance from [[VideoGame/BanjoKazooie Banjo and Kazooie]] in the UsefulNotes/{{Xbox 360}} version of ''[[VideoGame/SegaSuperstars Sonic & Sega All-Stars Racing]]''. Then he let Sega go ahead and officially announce the bear and bird a few weeks later.
* Tetsuya Nomura is often accused of this, but it's typically a WordOfDante situation, where the supposed information comes secondhand, misinterpreted, or made up altogether. More often, he takes a lighter approach to this trope, simply disregarding or invalidating the question, to the point where "It doesn't matter" has basically become code for "Yes, but I can't tell you that yet." In regards to ''KingdomHearts'', this ranges from minor things, like whether Roxas ever met the real Twilight Town gang, to future major plot points, like [[spoiler: whether the "Lingering Sentiment" from ''VideoGame/KingdomHeartsII Final Mix+'' is really Terra from ''VideoGame/KingdomHeartsBirthBySleep''.]]
* A character in Creator/Suda51's ''VideoGame/NoMoreHeroes'', which [[NoFourthWall lacks a fourth wall]], states to the player that "there won't be a sequel" at the end. Then we got ''VideoGame/NoMoreHeroes2DesperateStruggle''.
** The game ''did'' end on a '''ToBeContinued'''-screen, however. This is probably more a case of [=Suda51=] [[PostModernism being Suda 51]].
* Rocksteady mentioned that, despite fan demand, they had no plans to include a section where you played as [[SecretIdentity Bruce Wayne]] in ''VideoGame/BatmanArkhamCity''. This was then confirmed by [[Creator/KevinConroy Word of Actor]]. Guess who you play as during the (vanilla) opening of the game?
** In addition, Rocksteady denied that Joker's illness [[spoiler:was caused by his exposure to the [[PsychoSerum Titan formula]] in [[VideoGame/BatmanArkhamAsylum the previous game]]. It was.]]
** While promoting ''VideoGame/BatmanArkhamOrigins'', WB Montreal kept hyping up having Black Mask as the BigBad, since he was so little seen outside of the comics and insisting that the Joker, while present, would be a more minor villain with his own agenda. [[spoiler: One third though the game it's revealed that Joker was impersonating Black Mask all along and thus he is the real Big Bad of the game.]]
** When promoting ''VideoGame/BatmanArkhamKnight'', it was said that the titular Arkham Knight was an original character created by Geoff Johns specifically for the game. This is not true, as his identity is that of [[spoiler: Jason Todd, a longtime ''Batman'' character]] that was actually the ''first choice'' that fans came up with in regards to he was. While there's some slight changes to his motivations and backstory, he's essentially the same character.
* In the lead up to the release of ''VideoGame/FinalFantasyXIII2'', Motomu Toriyama said in several interviews that the game had to do with Lightning finding true happiness. [[spoiler: The game ends with Serah dead, Lightning a statue, the BigBad taking over the world, and a "To Be Continued" screen.]]
* Throughout the promoting of [=WWE12=], the game's developers, Cory Ledesma, Marcus Stephenson, and "Tank" all said that a multitude of legends, such as [[Wrestling/RandySavage "Macho Man" Randy Savage]], Wrestling/{{Batista}}, and most importantly Wrestling/BrockLesnar would not be in the game. However, thanks to people on message boards, it was discovered that all three of these people and more would be in the game, however the developers kept denying that they were, even with the evidence out in the public. The surprise announcement of a remake of the arcade game WrestleFest was also leaked, and they also deny that it exists. Someday, they'll tell the truth. Just don't hold your breath. [[spoiler: Chris Jericho's name has also been found in the game's code, and just like with Lesnar, Batista and Savage before him, the developers deny that he'll be DLC for the game.]]
* Creator/UbiSoft has lied at least once about the presence of their ''terrible'' online-only DRM in their games. For example: ''VideoGame/FromDust'' (developed by Ubisoft) stated that DRM would not be present in the game, and, surprise surprise, come launch day, ''From Dust'' installed with Ubisoft's DRM.
* On March 8th, 2013, Square Enix declared that they would no longer make any "social games," instead focusing on more hardcore titles. On April 26, 2013, less than two months later, they announced a social game based off ''Final Fantasy Tactics''.
* Ever since ''PAYDAY 2'' was announced back in March of 2013, everyone demanded that Overkill Software release beta keys for the game. People who got into the game's Secret group also expected a beta due to one of the masks having the beta symbol and the number two next to it. Eventually, Overkill did respond and said they had no plans for a beta release. Towards the end of May 2013, Overkill started to allow people to pre order the game and one of the bonuses included was beta passes.
* The lead developers of ''VideoGame/MassEffect3'' made many promises that were broken in the actual game.
** The rachni, an alien race the player can save or doom to extinction, [[http://popwatch.ew.com/2012/02/28/mass-effect-3-mac-walters/ were said by the lead writer]] to have a huge impact on the game's "final battle with the [[EldritchAbomination Reapers]]". ''You only see them once in the entire game'' and nowhere near the final battle.
** It was also said that it would be possible for completionist players to get a "GoldenEnding", and that said ending would not require any hours to be put into multiplayer. There is no GoldenEnding in the actual game, and the closest you can get is a 15-second [[TheStinger Stinger]] [[spoiler: that consists of someone in damaged N7 armor, implied to be Shepard, taking a breath]].
*** Concerning not having to play multiplayer, the game determines your Effective Military Strength (which determines what endings are available and how hopeful they are) by multiplying your war assets by a percentage. The base percentage is 50%, and is increased by playing multiplayer. The most war assets that can be obtained through the base game is 7700, so the most EMS a player who exclusively plays single-player is 3850, and the stinger requires '''5000 EMS'''. That means it is impossible to get "the best ending" through single-player without modifying your save files. The percentage also drops a few points each day, so anyone who stops playing multiplayer for a few weeks will have to play a few hours to bring it back up. One match takes an average of 20 minutes and will increase the percentage by 3-4%.
** Casey Hudson stated that the endings would "have a lot more sophistication and variety in them", would not be about using a "long lost Reaper off-button", and not be like simple A, B, or C endings. The fans have agreed with them on the latter statement. Instead, they refer to the endings as either red, green, or blue. An ending comparison can be seen [[http://www.youtube.com/watch?v=rPelM2hwhJA here]].
** The most JustForFun/{{egregious}} lie was that the endings would provide closure, that they would be "triumphant and uplifting", and that Creator/BioWare was not going to "Pull a ''Series/{{Lost}}''." For reference, ''VideoGame/MassEffect3'' is currently indexed on, among other pages, the GainaxEnding, EsotericHappyEnding, EndingAversion, InferredHolocaust, PyrrhicVictory, DownerEnding, and AmbiguousSituation pages.
** The Extended Cut DLC has improved some things. It lowered the EMS requirement to 3100, meaning you need a minimum of 6200 war assets to get them without playing multiplayer. All the endings have also been fleshed out with additional dialogue and scenes, the cinematics have been changed to imply less of a PyrrhicVictory ([[spoiler:[[http://www.youtube.com/watch?v=CFzrRz6Dc0Y&t=9m40s the Citadel is left intact and only the rings of the mass relays are blown apart]], as opposed to the previous cinematics where [[http://www.youtube.com/watch?v=3o43tVHs-Ns&t=8m05s the entire relays and Citadel are destroyed]]]]), and some plot holes (e.g. your disappearing teammates) have been filled. The DLC also adds a TheBadGuyWins ending, which [=BioWare=] claimed would be in the game in pre-release statements.
*** [=BioWare=] also lied about the DLC. They repeatedly assured those who were satisfied by the game's original endings that there would be no retcons, only additions. Compare the cinematics [[http://www.youtube.com/watch?v=3o43tVHs-Ns&t=8m05s before]] and [[http://www.youtube.com/watch?v=CFzrRz6Dc0Y&t=9m40s after]]. In addition to that, [[http://masseffect.wikia.com/wiki/Mass_Effect_3:_Extended_Cut this page, listing the changes to the ending]]
* [[WordOfGod According to Sega]], Sonic and Knuckles' levels and stories take place at the exact same time in ''VideoGame/SonicTheHedgehog3''. Fans cried bullshit since there was tons of evidence within the game itself that Knuckles' story is ''after'' Sonic's story. Examples include Angel Island Zone Act 1 showing only the sky in the background instead of the ocean, Eggman's Death Egg is missing in the background for Launch Base Zone and Lava Reef Zone Act 2, the ghosts in Sandopolis Zone Act 2 are already wandering around at the start (you later find the container that held them was already broken by Sonic), and Metal Sonic appears to fight Knuckles at the end of the game since he didn't explode when Sonic defeated him previously. Either Sega wasn't sure about when the stories took place or they just made everything up.
* When InternetBackdraft occurred from the always-online DRM in the 2013 version of ''VideoGame/SimCity'', EA attempted to calm the flames by saying it was an absolute requirement in order for the game to function, since there were supposedly calculations done on the server side so there wouldn't be too much load on the computers. Hackers quickly discovered this was completely false (the servers function just like any other online multiplayer game) and proved an offline mode was entirely possible with almost no effort. On a side note, there were also claims that the AI would be very sophisticated, with traffic being fine-tuned to find the best paths and every Sim having its own AI. This was also false; the traffic often got very congested because it prioritized short paths over everything else, regardless if the road was clogged or the shorter road was a dirt one instead of a freeway. Sims also would take the path to the nearest home instead of being assigned to one, so if you had one isolated home closer to industries than an entire neighborhood, the Sims would all travel to the one home. This has since been fixed some, but these two reasons are why nobody sides with EA when they claim the online aspect is not DRM.
* Dennation Games has stated that ''VideoGame/HotlineMiami2WrongNumber'' will be the last game in the series, but TheStinger carries a SequelHook in the form of a "Hotline Miami 3" title screen (complete with [[spoiler:the remnants of the thoroughly-nuked Miami skyline in the background]]). It's not yet clear ''which'' of these is the lie, though, since the stinger could very easily be [[TrollingCreator pure trolling]].
* ''VideoGame/NoMansSky'' was found to be missing a considerable number of promised features upon release. These include multiplayer interactions, an extensive trading and faction system, ships that have different features and specialisations, siding with specific factions being key to progress and important to develop for certain playstyles, customisation of player appearance, landing on asteroids, a persistent gameworld economy, giant fauna, planetary physics and realistic orbits and being able to simply fly and eventually reach a new system, all of these were specifically and clearly stated by creator Sean Murray to be in the game, even up to the last few months before release. None of these are in the released game, leading to a tremendous InternetBackdraft and HypeBacklash over it.
* After Konami announced the cancellation of ''VideoGame/SilentHills'', Creator/GuillermoDelToro "[[http://www.ign.com/articles/2015/08/14/guillermo-del-toro-vows-never-to-work-on-a-video-game-again vowed]]" that he will never work on video games again. Frame step a little over a year later- It is revealed that Del Toro has agreed to appear in Kojima's first game after the latter left Konami- ''VideoGame/DeathStranding'' - and has in fact went in to have his likeness scanned into a 3D model to appear in the game.

[[folder:Visual Novels]]
* In [[http://www.siliconera.com/2010/12/24/chunsoft-blog-nine-hours-nine-persons-nine-doors-the-untold-story/ a blog entry,]] Ishii, the producer of ''VisualNovel/NineHoursNinePersonsNineDoors'' lists [[ChildhoodFriends June]] as his favourite character, citing a love for straightforward heroines. June [[HiddenDepths does not fit that description.]] The article even has a major spoiler warning at the top, so people disregarding that are still being deceived. [[spoiler:Uchikoshi even lists Zero as his favorite, well aware of the irony.]]

[[folder:Web Animation]]
* ''Machinima/RedVsBlue''. The Sponsors-only ending of Revelation, Ch. 13 reveals that [[spoiler:Donut did not die in Recreation]], contrary to Burnie's earlier claims at the season premiere. [[Literature/TheBible Revelation chapter 13]] -- [[FauxSymbolism probably should have seen that one coming.]]

[[folder:Web Comics]]
* Jeph Jacques and ''Webcomic/QuestionableContent''. "Tomorrow is [[WhamEpisode strip 500]]. [[BlatantLies I don't really have anything special planned]]..." Strip 500 was [[spoiler:Faye pulling the {{UST}} that had been the main plot of the strip out into the open, leading in subsequent strips to Faye telling the story of her father's suicide, which led to the introductions of Hannelore and Dr. Buenvenidos and the beginning of Marten's relationship with Dora]].
* Creator/BrianClevinger of ''Webcomic/EightBitTheater'', who is already a huge AntiClimax fan, stated that unlike ''VideoGame/FinalFantasyI'', [[spoiler:"[[http://forum.nuklearpower.com/showthread.php?p=127525&#post127525 I won't include time travel]]" and "No one is turning into Chaos". Sarda, being [[AWizardDidIt the wizard who did it]], broke [[http://www.nuklearpower.com/2009/05/28/episode-1133-pretty-obvious-really/ bo]][[http://www.nuklearpower.com/2009/06/06/episode-1137-one-more-time/ th]] [[http://www.nuklearpower.com/2009/10/06/episode-1181-of-loyalty/ statements]].]]
** FromACertainPointOfView, [[spoiler:Sarda doesn't actually transform into Chaos; Chaos possesses his body after Sarda explodes from PhlebotinumOverload. As well, we knew that Sarda had travelled back in time before that quote had been said.]]
* Andrew Hussie of ''Webcomic/{{Homestuck}}'' fame at one point made a WhamEpisode of an update that ended with a rather surprising image. An author's note specifically asked the readers not to post the image on their blogs...and if they ''had'' to post an image, they should post a fake one he made himself.
-->'''Hussie''': Try to bear in mind though that sometimes I say things which are not true. -Author's note in ''Homestuck Vol 2''
* Dan of ''Webcomic/ElGoonishShive'' has lied several times about upcoming events in the story. A notable incident was him [[http://www.egscomics.com/sketchbook/?date=2010-06-17 referring to a giant bunny being responsible for the storyline's events]], among other things being responsible, during the Hammerchlorians storyline. Few fans genuinely believed him but several were still disappointed enough at the non-existence of said bunny that Dan put up [[http://www.egscomics.com/sketchbook/?date=2010-06-29 this filler strip]].
* ''{{Webcomic/Kagerou}}'' is an ''[[{{Gorn}} extremely]]'' [[BloodyTropes bloody]] webcomic. When it gets [[LudicrousGibs especially bad]], Luka Delaney actually ''apologizes'' for all of the blood, claiming to dislike it. And yet inevitably, within a few chapters the blood starts flowing freely once again.

[[folder:Web Original]]
* During production of ''WebVideo/SuburbanKnights'', it was hotly debated among fans whether the special would feature the return of WebVideo/ThatDudeInTheSuede, the site's first outside hire who had left for two years on a mission for his church. Both Suede and the Website/ThatGuyWithTheGlasses staff made statements that they remained on good terms, but Suede had decided not to return to the site after he returned home and preferred to focus on some new online projects. Then a certain mask comes off...
* ''WebVideo/TheSpoonyExperiment'': The Spoony One denied that there was ever going to be a ''Spooning with Spoony 2'' mere hours after it had already been shot.
* ''WebVideo/AtopTheFourthWall'':
** Linkara made a ''Top 15 Comics I'll Never Review'' episode of which the number one entry was [[ComicBook/SonicTheHedgehog Sonic comics]], which he broke immediately after as a joke, reviewing it the following episode as part of reaching [[MilestoneCelebration 100 episodes]]. He would review another Sonic comic in late 2014 after being pressured to by [[Webcomic/GhostsOfTheFuture Evan Stanley]], at which point Linkara lampshades the fact that [[HypocrisyNod he's broken that list apart several times]].
** Second place was the infamous ComicBook/SpiderMan arc ''ComicBook/OneMoreDay'', which people had been requesting he do since he made complaining about Spider-Man's DealWithTheDevil a running gag on the show. [[http://thatguywiththeglasses.com/videolinks/linkara/at4w/36077-at4w-200th-episode Guess what he reviewed 100 episodes after his review of Sonic Live?]]
* WebVideo/TheIrateGamer uses a lot of cheap production tricks to make it seem as if a game is more horrible that it really is (slowing down footage in a review of ''VideoGame/SuperMarioBros2'', for one).
* ''WebVideo/TheNostalgiaCritic'':
** Creator/DougWalker ''never'' said the Critic would continue after ''WebVideo/ToBoldlyFlee'', always coyly side-stepping the issue, but he and everyone else ''did'' lie when they said the huge number of crossovers was just so he could work on the movie easier. [[spoiler:In reality it was Critic saying goodbye to everyone before he died]].
** A less dramatic example was him putting ''Care Bears Nutracker Suite'' on a list of movies and shows he would never do a Nostalgia Critic review of, in this case stating that he just felt sick of having already reviewed three previous ''Care Bears'' movies. He eventually did review it post-revival.

[[folder:Western Animation]]
* ''WesternAnimation/AvatarTheLastAirbender'':
** Mike and Bryan have been known to do this on occasion. Prior to season three they said that they had plans for Zuko to search for his mother and also for Aang's old friend Kuzon to play an important role in an episode. Neither of these things happened during the season.
** They also have a bad habit of claiming that they had things planned from the beginning when questioned about certain elements. One example being Fire Lord Sozin and Roku being friends and the same age despite a few early episodes (and even Nick.com) implying that Sozin was much younger.
* ''WesternAnimation/TheAvengersEarthsMightiestHeroes'':
** A promo includes, among other things, model sheets for a version of the ComicBook/UltimateMarvel ComicBook/CaptainAmerica. Chris Yost and Josh Fine comment on these designs as if Captain America changes his costume in season two. [[spoiler:Actually, the model sheets depict ''a Skrull disguised as'' Captain America, and the real Cap continues to wear his original costume throughout the series.]]
** Creator/JephLoeb promised that his run on ''Earth's Mightiest Heroes'' would bring forth a larger number of episodes focusing on Iron Man, Captain America, Thor, and Hulk, who had each starred in at least one live-action movie by the time the cartoon reached its second season. Among the 12 episodes Loeb executive-produced, [[spoiler: Hulk]] only appears in two.
* ''WesternAnimation/Ben10AlienForce'': Someone asked Dwayne [=McDuffie=] if [[spoiler:the null void projector explosion just sent Granpda Max into the Null Void]], and he answered "Sorry, he blew up". Near the end of the first season, we find out that [[spoiler:Max really did just get sent into the Null Void]]. This is definitely one of those cases where anything but an outright lie would have given it away.
* ''WesternAnimation/Ben10Omniverse'' continued this:
** Derrick J. Wyatt got mistaken for this due to "Store 23" featuring present Feedback, despite him stating several times he wasn't in the new Omnitrix. It was actually a diffusion error: that episode was supposed to take place after "Showdown Part 1" and "Part 2" where Ben would reacquire Feedback.
** He also states that Zombozo was no longer a [[ComicBook/TheJoker Joker]] {{Expy}}. When Zombozo shows up in "Special Delivery", he still uses the same Joker-esque gadgets from ''Ultimate Alien'' rather than his more supernatural powers from the Original Series. To be fair, his ''personality'' is less like the Joker now, although it's also not the same personality he had in the Original Series.
** Way Big's ability to shoot cosmic rays was stated to be caused by an Ultimatrix glitch that wasn't present in the current Omnitrix. [[spoiler:Yet he still uses it against Malware in the arc 2 finale and has a BeamOWar with a Waybad in the arc 3 finale.]]
** Derrick said Creator/SteveBlum wasn't reprising any previous roles. In "Vilgax Must Croak" he plays Vilgax and in "Mystery, Incorporeal" he's also back as Ghostfreak and in the "Galatic Monsters" arc, he's back as Ghostfreak's source, Zs'Skayr.
** Albedo was stated by Derrick to no longer possess the innate, at-will transformation ability gained in Ultimate Alien, instead relying on an Omnitrix again. In the show however, Albedo explains that he ''does'' still have it, and that his Omnitrix-looking device is merely a stabilizer to help him maintain his transformations longer.
** "Ben 10,00 Returns" is stated to no longer be in continuity. However, while that version of Ben 10,000 is no longer treated as Ben's true future, everything else about the episode is adhered to (TheMultiverse and Eon's true nature as an alternate Ben, introduced in that episode, come back in ''big'' ways in ''Omniverse.'')
** While Chromastone's flight ability and Primus's existence are said to have been retconned, Chromastone's one appearance thus far was indoors and nothing has happened with the Omnitrix that would be impossible in light of Primus's existence, though a lot of fans ''have'' wondered if we'll ever see Eunice again. It's not a contradiction because we've not seen ''either'' way, but basically... by this point it's clear that Wyatt didn't write a show that would make absolutely ''no'' sense at all if you missed a single Formspring post of his and were foolish enough to [[SarcasmMode take past episodes into account or something]], which is what we feared would be the case.
* Prior to the show's premiere, previous "official" information about ''WesternAnimation/DragonBooster'' portrayed Connor Penn (the father of Artha, the main character) and Mortis as two separate people. [[spoiler:However, the second season finale contradicted that by portraying "Mortis" as merely being a "secret identity".]]
* ''WesternAnimation/EdEddnEddy'': Antonnuci said in an interview that "[we] will get to see what's behind Double Dee's hat when [they] get to do the feature!" In the movie, Edd's head is blocked by various objects the entire time his hat is off. Antonucci later explained that he backtracked because he realized that it wouldn't live up to fan expectations. [[http://i0.kym-cdn.com/photos/images/original/000/585/713/b3f.jpg One of the licensed games does show him hatless on-screen, though.]]
* The producers of ''WesternAnimation/JusticeLeague'' knew that any information they included in the UniverseBible was liable to be used in publicity materials. So to preserve the [[WhamEpisode big surprise]] of the Season 2 finale, Rich Fogel wrote up a false BackStory for Hawkgirl to be used in their bible.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'':
** [[http://cdn.derpiboo.ru/media/BAhbBlsHOgZmSSIsMjAxMi8xMS8wOS8yMV8zMV81NF83NTNfMTQ2OTQ2X19VTk9QVF9fBjoGRVQ/146946__safe_twilight-sparkle_text_alicorn_spoiler-s03_tara-strong_twitter_alicorn-twilight_50f88f31a4c72df50b000135.png.png The creators assured fans]] that Twilight Sparkle wouldn't [[spoiler:become an {{Alicorn}}]] in the Season 3 finale. She does.
** Fans were sent into confusion when [[http://www.equestriadaily.com/2013/03/sunset-shimmer-celestias-mystery.html Sunset Shimmer's]] toy was released, with a description suspiciously similar to Twilight Sparkle's. When questioned, Meghan [=McCarthy=] said that "she didn't know who [her questioner] was referring to" and that "she wasn't being secretive or evasive." [[spoiler: Then Shimmer turned out to be the antagonist of ''Equestria Girls'', TheMovie, making this a SuspiciouslySpecificDenial]].
** After those tweets, Meghan was saddled with an unsavory reputation for being a Lying Creator, and sought to undo it over the next season. Unfortunately, one such [[http://derpicdn.net/img/view/2013/6/16/350059__safe_equestria+girls_flash+sentry_spoiler-colon-equestria+girls_season+4_twitter_meghan+mccarthy_spoiler-colon-s04.JPG tweet confirming the lack of a particular polarizing character]] in Season 4 was undone when he [[TheCameo cameo'd]] [[http://derpicdn.net/img/view/2014/1/25/533830__safe_twilight+sparkle_rarity_animated_princess+twilight_princess+cadance_pegasus_hub+logo_flash+sentry_hubble.gif in [=S4E10=]]] and had a speaking role in the finale. ([[ExactWords She did say he's "not a character", and he really isn't, being more of a background pony]].)
* Originally, the reason given for the reason Bulkhead was used in ''WesternAnimation/TransformersPrime'' was because they were originally going to use Ironhide, but the version they were doing was so similar to Bulkhead from ''WesternAnimation/TransformersAnimated'' that they opted just to do Bulkhead instead. [[spoiler: On the Season 1 DVD set, it was revealed that Ironhide's death in ''Film/TransformersDarkOfTheMoon'' was the reason, saying they didn't want to confuse viewers and suggesting the reason given earlier was a lie to prevent spoilers.]]
* The most famous example of this in Western Animation is with ''WesternAnimation/WoodyWoodpecker''; When there was a honeymoon in Sherwood Forest California (now know as Grass Valley California), and it was [[RealLifeWritesThePlot indeed based on said honeymoon]], His first cartoon (Knock Knock) was actually based on Alex Lovy's honeymoon as Creator/WalterLantz did not get married until the the following year (1941, and to his 2nd wife mind you).
* ''WesternAnimation/YoungJustice'':
** Voice actor Music/JesseMcCartney claimed that his character, [[ComicBook/{{Nightwing}} Dick Grayson]], wouldn't have a LoveInterest. However, halfway through season one it became apparent that he has a crush on ComicBook/{{Zatanna}}, while WordOfGod (Creator/GregWeisman, the co-creator) [[TeasingCreator has hinted]] that there might be something between him and [[ComicBook/{{Batgirl}} Barbara Gordon]] too. (To be fair, maybe [=McCartney=] meant he wouldn't ''officially hook up'' with anyone...)
** As season 2 approached, fans asked whether there would be a TimeSkip. Weisman's ExactWords were that "season 2 would start exactly where season one left off." In the end, you get ''one'' short scene set directly after the finale, and then... [[spoiler:"Five Years Later"]].

* Descartes pondered if it was possible that we live in a universe with a deceptive god pumping images into our brain. It's what caused him to be an all-doubting idealist, leading him to say the famous line "Cogito ergo sum" (I think therefore I am), it being the one thing a person in such a situation would know is true. ''Film/TheMatrix'' is based largely on his writings. He even left some [[WeaselWords wiggle room]] on that seemingly ironclad detail: on the off chance that he does not exist, then that means he cannot exist in the capacity of being wrong.
* James "The Amazing" Randi blurred the lines between Lying Creator, TrollingCreator, and ConMan when he conspired to present his friend Jose Alvarez as the channeler "Carlos" to the world, as detailed in the documentary ''An Honest Liar''. By way of a completely fabricated press package, Carlos became an overnight sensation in Australian media, with numerous television and live appearances. The truth of the [[PhonyPsychic hoax]] was revealed on 60 Minutes a week later. He did it again with "Project Alpha", coaching a pair of "telekinetics" to deceive serious researchers—who were supposed to be observing ''Randi's own completely legitimate experimental protocols''. Randi, throughout his career as a stage magician and mentalist, tended to explicitly call himself a liar, before he gained a reputation for vigorously debunking any "psychics" (such as Uri Geller) who refused to admit the same.