->''Lust is a weak, poor, whimpering whispering thing when compared with that richness and energy of desire which will arise when lust has been killed.''
--> -- '''Creator/CSLewis'''

Lust is an intense desire for something that doesn't properly have material existence. It is most commonly understood as sexual desire, but can in fact refer to massive desire for anything abstract. Lust for power is a very common motivation for villains, especially the EvilOverlord. Conquest, honour, respect, and knowledge are also things that can be lusted after.

Sexual lust is a character trait of the ChivalrousPervert, CovertPervert, TheCasanova, LovableSexManiac, DirtyOldMan, AllWomenAreLustful, and PantyThief. It often leads to DeathBySex. The worst practitioners of this sin in a sexual sense are usually predators of some kind who prey on others, like the StalkerWithACrush, those who practice VillainousIncest, the vilest of {{Serial Killer}}s and the villain who says "IHaveYouNowMyPretty."

This is similar to {{greed}}, but greed refers to desire for material possessions, lust is desire for abstract concepts. Like greed, lust is rarely satisfied, and just keeps growing until it often brings down the character. Both often go hand in hand with [[VillainousGlutton gluttony]].

Compare or contrast ForHappiness and EthicalSlut, depending on viewpoint. Compare SexIsEvilAndIAmHorny. In certain viewpoints, compare HeteronormativeCrusader.
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!!Examples

[[foldercontrol]]

'''Lust for Power'''

[[folder:Anime & Manga]]
* [[TheEvilPrince Gihren Zabi]] of ''MobileSuitGundam'' is defined by his desire for more power. There's [[DespotismJustifiesTheMeans no line he won't cross]] if it allows him to TakeOverTheWorld.
** His [[spoiler:clone]], [[AmbitionIsEvil Glemmy Toto]] of ''MobileSuitGundamZZ'' is also defined by his desire for more power, though given his [[{{ephebophile}} creepy interactions]] with the [[{{lolicon}} Purus]], and his StalkerWithACrush tendencies towards Roux, sexual perversion is also invovled.
* Vicious from CowboyBebop has an extraordinary lust for power and control, and he uses and abuses everyone around him to get his way.
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[[folder:Comics]]
* A major trait of LexLuthor.
[[/folder]]

[[folder:Literature]]
* [[{{Everworld}} Senna]] [[MagnificentBastard Wales]], whose plan follows the ideals of a TakeOverTheWorld villain. Of course, this only the start.
* [[Literature/NineteenEightyFour The Party]].
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[[folder:Live-Action TV]]
* Ben Linus, ''Series/{{Lost}}''.
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[[folder:Western Animation]]
* Fire Lord Ozai of ''WesternAnimation/AvatarTheLastAirbender''.
* As well as both Phobos and Nerissa of ''WesternAnimation/{{WITCH}}''.
* A couple of {{Disney}} villains have this as their primary motivation.
** Scar murdered his brother and attempted to kill his nephew in order to rule Pride Rock.
** Ursula manipulated Ariel in order to get Triton's trident, which would let her rule the seas.
** Jafar in ''Disney/{{Aladdin}}'' manipulated the Sultan and tried to forcibly marry Jasmine in order to become Sultan himself. He throws in a bit of lust for Jasmine herself once he got the power he desired.
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'''Lust for Sex'''

[[folder:Anime and Manga]]
* Happosai, in ''RanmaOneHalf'', could practically be considered the Patron Saint of [[PantyThief Stealing Women's Underwear]] and [[DirtyOldMan Lecherous Old Folks]]. He's over a century old (three centuries in the anime), and has been stealing lingerie, ogling women, groping women, and chasing tail since he hit puberty. He's such a pervert that he actually gets weak and sickly if he can't regularly admire a bra or touch a woman.
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[[folder:Film]]
* The 1998 miniseries ''Film/{{Merlin}}'' provides a particularly interesting example in King Uther. His FatalFlaw, and his doom, is his lust for Igraine, the wife of the Duke of Cornwall. To satisfy his desire, he goes to war against the Duke, causing the death of hundreds, eventually kills him, and with Merlin's help, rapes Igraine by deceit. After he's satiated his desire, however, he has no more interest in her, and simply leaves her and the bastard child he'd begotten (Arthur). Over time after the incident, Uther slowly slips into madness until he is almost TheCaligula before he finally commits suicide. At the same time, his killing of her father enrages Morgan le Fay, who later becomes a pivotal enemy of Merlin and Arthur.
* Pick any version of ''RobinHood''. Chances are that either the Sheriff of Nottingham or Guy of Gisborne will lust after Marian.
* In Neil Gaiman's adaptation of ''Film/{{Beowulf}}'', it is the titular Beowulf's weakness for beautiful women that allows Grendel's mother to manipulate him so easily (though oddly, the tagline of the film was "pride is the curse").
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[[folder:Literature]]
* Balthamel in ''TheWheelOfTime'' originally became evil so that he could indulge his sexual lust with reckless abandon.
** Ditto Rahvin, who uses mind control to force women into having sex with him, since he can't handle rejection.
** Graendal too. She was actually celibate before her FaceHeelTurn, but now she regularly holds orgies.
* In ''CloudOfSparrows'', Zephaniah's first point of view scene is a detailed description of his lust for Emily.
* Creator/CSLewis explains in ''The Four Loves'' that the difference between Lust and Romantic Love (''eros'') lies in "his attitude to her five minutes after fruition (one does not keep the carton after one has smoked the cigarettes)."
** Also from Creator/CSLewis is ''Literature/TheHorseAndHisBoy''. The second half of the book's action is based on a Calormene Prince's lust for Queen Susan, who uses this as his excuse for invasion.
* In ''Literature/{{Lolita}}'', Humbert is motivated by his lust for, well... [[strike:Lolita]] the young Dolores.
* Brian de Bois Guilbert in ''Literature/{{Ivanhoe}}''. Though nominally a [[TheKnightsTemplar Knight Templar]] (not a KnightTemplar, though), he stalks and tries to rape the Jewess Rebecca. In the end, during a DuelToTheDeath he dies of a heart attack, likely not because [[Creator/WalterScott Sir Walter Scott]] minded having the hero kill him but because he wanted the poetic justice of having the villain killed by his own lust.
* In ''Literature/TheHunchbackOfNotreDame'', when Archdeacon Claude Frollo sets his eyes on the beautiful gypsy [[HotGypsyWoman Esmerelda]], he is consumed by his lust for her, which slowly [[FaceHeelTurn drives him insane]] until he decides to try to [[InsaneTrollLogic overcome his sexual desires by killing her.]] However, he's not a villain, but rather a complex and sympathetic figure.
** Phoebus also suffers from this. He's a shameless womanizer even while engaged.
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[[folder:Live-Action TV]]
* Phoebe from ''Series/{{Charmed}}'' got hit by lust pretty bad in an episode centered on the SevenDeadlySins. Of course, this only magnified what was there originally - her high school nickname was [[ReallyGetsAround freebie]].
* Hawkeye and Trapper of ''Series/{{Mash}}'' are well known as a pair of unrepentant skirt chasers, though they do tend to keep their libidos under control when performing surgery.
* ''SexAndTheCity''
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[[folder:Music]]
* The SevenDeadlySins series, by Vocaloid producer {{Mothy}} aka [=AkunoP=]. Lust's song is "Duke Venomania's Madness"[[https://www.youtube.com/watch?v=CsIOkbxTA9M]], by Gakupo Kamui. Through a DealWithTheDevil, gets the power to lure woman into a large harem at his mansion. Some scenes are NSFW.
[[/folder]]

[[folder:Mythology]]
* In GreekMythology, TheTrojanWar started because of Paris' lust for Helen of Sparta.
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[[folder:Theatre]]
* Judge Turpin from ''Theatre/SweeneyToddTheDemonBarberOfFleetStreet''. His lust for Lucy Barker sets the entire plot in motion when he has Benjamin Barker, who would become Sweeney, sent to a penal colony on a false charge so he could have her for himself, and [[MoralEventHorizon he eventually rapes her at a masked ball that he has the Beadle lure her to]]. And then as Johanna, the daughter of Benjamin and Lucy whom he adopted as his own, gets older, [[WifeHusbandry he starts lusting after]] ''[[WifeHusbandry her]]'' [[WifeHusbandry as well]], [[{{Squick}} which is really,]] ''[[{{Squick}} really]]'' [[{{Squick}} creepy on several levels]]. When he finds out that Johanna won't go along with his plan to marry her, he turns out to be just as cruel as Frollo below, throwing her into [[BedlamHouse Fogg's Asylum]] to spend some time [[GoAmongMadPeople Going Among Mad People]].
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[[folder:Video Games]]
* In Vaati's first appearance in ''VideoGame/TheLegendOfZeldaFourSwordsAdventures'', his only motive seems to be kidnapping young women and making Zelda his bride.
** In the [[WesternAnimation/TheLegendOfZelda 1980s American cartoon]], Ganon's motivations for kidnapping Zelda sometimes included getting his hands on ''her'', as well as the Triforce of Wisdom. Of course, this may just be part and parcel of his unending lust for power.
* Sir William the Black from ''VideoGame/{{Overlord}}'' is a fallen paladin-turned-cult leader who has spent most of his recent time ignoring the deaths of the people in Heaven's Peak to satisfy his own carnal desires.
* Sector Bootes from ''VideoGame/ShinMegamiTenseiStrangeJourney''. The entire subdimension is modelled after a red-light district, with a huge central tower nicknamed in-game as the "Palace of Pleasure". It is, however, also home to a fair number of MadScientist demons, who express an obscene lust for knowledge.
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[[folder:Web Comics]]
* Drip the sin of lust in the FurryWebcomic ''Webcomic/{{Jack|DavidHopkins}}'' is motivated by sexual desire mixed with a lust for power and causing pain. When alive, Drip was a murderous serial rapist.
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[[folder:Western Animation]]
* Judge Claude Frollo from ''Disney/TheHunchbackOfNotreDame'' (the Disney film - in the novel, ''Archdeacon'' Frollo isn't a true villain) is a pride-focused villain at the beginning of the story, but when he sets eyes on the gypsy Esmeralda, he is consumed by his lust for her, and decides to have her executed when she refuses to go along with him. The Disney movie has her narrowly escaping being [[BurnTheWitch burned at the stake]], but the original Victor Hugo novel gets a lot grimmer -- she's hanged for murdering Phoebus, who is in the crowd, uninterested in coming forward (since he's a {{Jerkass}}).
** Coupled with the blatant racial and religious bigotry plotlines, can you believe it only got a G rating?
** In the original book, Captain Phoebus was more of a case of lust, what with the womanizing ("while" engaged to someone he spends most of the book seducing). But Archdeacon Frollo could still counts - he's not truly a villain, but by the end he's so unhinged and/or desperate he'd rather get Esmeralda hanged than have her refuse him.
[[/folder]]

'''Other Lusts'''

[[folder:Anime and Manga]]
* Lust for respect is one of the main flaws of Light Yagami in ''Manga/DeathNote''; it combines with his {{pride}} to generate a [[AGodAmI severe god complex]]. The only time Light shows a strong emotion [[spoiler: (besides when he's defeated by Near)]] is when he feels L humiliated him.
* [[SuzumiyaHaruhi Haruhi Suzumiya]] lusts for weirdness. In fact, the reason why she's so screwed up is probably because there ''is nothing'' in this "boring world". [[LockedOutOfTheLoop That's what she thinks.]]
* In ''UminekoNoNakuKoroNi'', the youngest sister of the [[QuirkyMinibossSquad Stakes of Purgatory]] is Asmodeus, who represents the [[SevenDeadlySins sin]] of Lust. However, it is stated in her [[AllThereInTheManual TIPS]] that she desperately wants to fall in love. If those around her don't fall in love and simply give in to their lusts, it increases her vice.
* [[ExactlyWhatItSaysOnTheTin Lust]] from ''Manga/FullmetalAlchemist'' mostly provokes lust in others, since she's the literal embodiment of the sin. [[ForTheEvulz She mostly has a lust for causing harm]]. This makes sense, as the emotions she is made of came from BigBad Father who has a definite sadistic streak.
** General Raven, one of Father's pawns, also suffers from lust, for sex and power, but most of all, for more life. He's an old man whose time is running out and he cuts a deal with Father in the hopes of living forever.
** In [[Anime/FullmetalAlchemist the 2003 anime]], Lust's motivation is an intense desire to be human.
* [[{{Hellsing}} "Gentlemen, I like war]]...Gentlemen, I '''love''' [[http://youtu.be/KUB9QGKCNmI war"]].
* Ren Kouen from ''Manga/MagiLabyrinthOfMagic'' lusts after knowledge. He claims to care about his empire, but his brothers Kouha and Koumei know he just conquers as many lands as possible in case they have the answers he's looking for. After meeting [[OmniscientHero Aladdin]], he agrees to fight a horde of monsters just to get a chance to talk with him, and in the middle of said fight, [[BeneathTheMask his mask of calmness cracks]] and he slaughters everything in his path for the sake of that chat.
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[[folder:Video Games]]
* ''VideoGame/BlazBlue'''s resident {{Bishounen}} Jin Kisaragi has "Lust SIN" as his musical theme. Though, if this is referring to his obsession for killing his older brother or [[FoeYay something else]] remains to be seen. On another note, Hazama/Terumi manages to mix Lust with Wrath and Envy - he is prone to torturing people not just to [[ManipulativeBastard mold them for his own twisted plans]], but in many cases just because he feels like it. While there is some justification in that he requires people to [[GodsNeedPrayerBadly acknowledge his existence]] in order to persist (getting people to hate him is easier for him), the level of excess he takes it to (which also mixes this with Gluttony) is just plain disgusting. He even shows rather violent 'withdrawal' symptoms, as he screams loudly whenever he loses a torture victim (he really hates Rachel over this) and is willing to kill whoever interferes if they stick around (see Jin and Makoto). And this is not ALL Hazama entitles, he's actually fits ''all'' SevenDeadlySins.
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[[folder:Literature]]
* Each of the villains in the ''KeysToTheKingdom'' series represents a deadly sin, with Lady Friday representing lust. To be precise, lust for human memories and experiences. She seems to be addicted to them, and routinely kidnaps senior citizens (who have had more experiences) and drains them of all their emotions. They never wake up again. If the experience is deemed too "impure" (in a quality sense, not anything else), she discards it and gives it to a subordinate.
[[/folder]]

[[folder:Western Animation]]
* ''WesternAnimation/AvatarTheLastAirbender'': [[WellDoneSonGuy The previously mentioned Ozai's son, Zuko's]] obsession with "Honor" and his constant searches for his father's approval fit the discription of lust quite nicely.
[[/folder]]

'''All of the above and More'''

[[folder:Anime]]
* [[Franchise/{{Digimon}} Lilithmon]], one of the [[DemonLordsAndArchdevils Seven Great Demon Lords]] is the personification of lust. [[HornyDevils True to her name,]] she's sultry, seductive, wears a rather [[DragonLady exotic outfit]], and has one of the largest set of breasts in the franchise, rivalled by Angewomon (who is an archangel and yet ironically even more {{Stripperific}}), Venusmon (AKA the Digimon counterpart of Aphrodite/Venus, the Greek/Roman goddess of love and mad hot sex), and [[Anime/DigimonXrosWars Mervamon]]. Naturally, she lusts for many other things, including power.
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[[folder:Comic Books]]
* [[ComicBook/TheSandman Desire of the Endless]] is the AnthropomorphicPersonification of, well, Desire. Which basically entails this trope.
[[/folder]]

[[folder:Tabletop Games]]
* Slaanesh is the god(dess) of it in ''TabletopGame/{{Warhammer 40000}}''. The actual subject of the lust doesn't matter -- it is the extreme desire that fuels Slaanesh.
* Andrealphus is the [[AnthropomorphicPersonification Demon Prince of Lust]] in TabletopGame/InNomine. He mostly (and enthusiastically) focuses on sexual lust, believing that LoveHurts and is a weak thing as a result, but also covers all other areas of intense desire.
[[/folder]]
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