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->"''What is food to one man may be a fierce poison to others.''"
-->-- '''Lucretius'''

Many shows have broad appeal, and most people who see them generally have a positive or neutral opinion on their value. Others appeal to a niche market and get positive views from their target audiences, while mainstream viewers are merely indifferent. Others are awful, but a lucky few of those manage to gain fans who like them ''[[SoBadItsGood because]]'' [[SoBadItsGood they're so bad]].

Some, however, manage to achieve the result of intensely polarizing viewership, with the result that nobody thinks the show is average or "worth watching, if there's nothing else on". Half of the viewers laud the series as the greatest, most intelligent, engaging thing ever to grace the small screen, and the other half condemning it as a horrible, worthless load of festering bollocks that clutters the airwaves with reeking lines of awfulness.

Similarly, with VideoGames and albums, reviews take the form of either "This is the best game/album ever - buy it now!" and "This game/album should never have been made. Avoid."

Sequels or remakes to existing properties that significantly change the source material are particularly prone to this kind of reception. People tend to either love the work as a reinvention/evolution of the source material, or [[TheyChangedItNowItSucks despise it for changing too much and/or losing the spirit of the beloved original]].

When this happens within a fandom, it's known as BrokenBase. SeriousBusiness tends to aggravate the problem. Expect various forms of TakeAThirdOption, though this usually ends up being just a third point of extremes.

See also HypeAversion, HypeBacklash, ConfirmationBias and ContestedSequel. Applied to food and drink (and fierce poison), this is usually ForeignQueasine. May form a {{Hatedom}}. Compare BaseBreaker, which is basically this trope when applied to characters. A BanOnPolitics is in effect on many discussion forums to avoid such controversial topics.

Contrast SoOkayItsAverage.

[[InUniverseExamplesOnlyPlease Please only add examples that are presented in-story]]. Administrivia/NoRealLifeExamplesPlease.
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!!Examples:

[[foldercontrol]]

[[folder: Advertising]]
* {{Exploited|Trope}} in ads for Marmite. The manufacturers use "You Either Love It or Hate It" as their advertising slogan, giving this trope an alternative name: The Marmite Effect. As DavidMitchell pointed out, this works by creating a FalseDichotomy: If you don't ''hate'' it, you must be one of those people who ''loves'' it, so why haven't you got any in the house?
* This is the newest series of ads for Miracle Whip salad dressing -- different folks talking to the camera about how they love it or find it vile.
[[/folder]]

[[folder:Fan Works]]
* In ''Fanfic/BleachFanWorks'', a collection of fictional authors posting fanfics about ''Manga/{{Bleach}}'', the typical reaction by the readers (both fellow authors, ''Bleach'' characters, and others) is to either gush over them or write an utterly scathing review pointing out the many flaws and inaccuracies contained within.
[[/folder]]

[[folder: Literature ]]
* Neal Shusterman's ''Literature/ScorpionShards'' has a character cursed InUniverse with Love It or Hate It. Every woman he meets immediately falls madly in love with him, and every man he meets immediately develops a powerful and IrrationalHatred towards him. Oh, and if he actually kisses a girl, [[CantHaveSexEver his curse sucks her soul out of her body somehow]]. Tough break. (It turns out [[spoiler:his true superpowers are more benevolent, but he's been corrupted by an otherworldly power-sucking parasite]].)
** DC comic villainess "Charma" has exactly the same power, only gender-inverted. CatFight ensues.
[[/folder]]


[[folder: Tabletop Games ]]
* {{Invoked|Trope}} by the ''TabletopGame/MagicTheGathering'' card [[http://magiccards.info/gp/en/129.html Schismotivate]], which works by inciting strong positive and negative emotions in two target creatures. The happy creature gets powered up; the sad creature gets powered down.
[[/folder]]

[[folder: Video Games]]
* VideoGame/{{Mother 3}} has the Peculiar Cheese item. How much HP is restored from it depends on who eats it. Those who love it regain more HP, and those who hate it regain less HP.
* Played with in ''VideoGame/MetalGearSolid3'': The more Snake eats items he doesn't like, the more stamina he regains and the more he starts to enjoy them. However, he loves ALL the items that give you full stamina.
[[/folder]]

[[folder: Web Comics]]
* ''HomeOnTheStrange'' [[InvokedTrope invokes]] this trope when discussing ''Literature/HarryPotterAndTheDeathlyHallows'' in [[http://www.homeonthestrange.com/view.php?ID=236 this strip]].
[[/folder]]

[[folder: WebOriginal]]
* The yearly [[http://ifcomp.org/ Interactive Fiction Competition]] has a special award for games that fall into this category: the [[http://www.ifwiki.org/index.php/Golden_Banana_of_Discord Golden Banana of Discord]], given to the title with the highest standard deviation.
[[/folder]]

[[folder:WesternAnimation]]
* ''WesternAnimation/SouthPark'' spoofed the critical and popular reception to ''Film/IndianaJonesAndTheKingdomOfTheCrystalSkull''. Much of the town seems to hate it - to the point that they consider it [[FelonyMisdemeanor nothing less than a crime against humanity]] - but a small and scattered part of the town, including Butters, really enjoyed it.
[[/folder]]
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