%%
%%
%%
%% ZeroContextExample entries are not allowed on wiki pages. All such entries have been commented out. Add context to the entries before uncommenting them.
%%
%%
%%
So, there's this [[AlphaBitch girl]]. She's [[TheBeautifulElite beautiful]], [[PopularityFoodChain popular]], [[ManipulativeBastard manipulative]], [[InWithTheInCrowd exclusive]] and... [[JerkWithAHeartOfGold not so bad once you get to know her]]. She still hangs out with the [[GirlPosse popular crowd]], regularly attends [[WildTeenParty Wild Teen Parties]], and has been known to be vicious and petty to the unfortunates at the bottom of the PopularityFoodChain with some rare occasions of PetTheDog in between. She may even act this way toward the heroine at first. But a few bonding activities and a little CharacterDevelopment later, she's the one who has the heroine's back, with whom she often forms a TomboyAndGirlyGirl pair.

Note that the Lovable Alpha Bitch doesn't have to be pally with or even nice to the heroine's TrueCompanions, although she usually tolerates most of them. It also doesn't mean that she won't continue her {{Alpha Bitch}}y ways toward other unfortunate victims... [[ProtagonistCenteredMorality just not toward the heroine]]. In a lot of cases, a Lovable Alpha Bitch will be joined by a BetaBitch who is the really nasty one and will resent the relationship between her and the heroine. Basically, she is an {{Anti Villain}}ous Alpha Bitch.

Compare SpoiledSweet, where the character has all the trappings of the AlphaBitch (contrast that trope) but never really ''is'' one; FallenPrincess, where the AlphaBitch has to lose her status to become sympathetic; and AcademicAlphaBitch, who might care about her classmates as long as they know she's the best in the school. May overlap with JerkWithAHeartOfGold, DefrostingIceQueen, SugarAndIcePersonality, or sometimes BigBadWannabe.

[[noreallife]]
----
!!Examples

[[foldercontrol]]

[[folder:Anime & Manga]]
* Ami Kawashima from ''LightNovel/{{Toradora}}''. She started as a BitchInSheepsClothing, but eventually learned to be a somehow more balanced snarky JerkWithAHeartOfGold. Justified in that, at first, almost everyone ''thinks'' Ami is a bitch (except Kitamura, a close friend of hers). It is later revealed she has to deal with creepy stalkers and legions of fans almost every day, due to being a famous teen model.
%%* Kirche from ''LightNovel/ZeroNoTsukaima''.
* Emily Sevensheep from ''MahouSenseiNegima''. [[spoiler:Which makes her death in Yue's arms as heartbreaking as possible, and her subsequent resurrection (along with countless others) courtesy of Negi and Asuna's restoration of Mundus Magicus' denizens all the more heartwarming.]]
%%* Rena Ichinose from ''DengekiDaisy''!
%%* Amane from ''Tenchi GXP''.
* Ino Yamanaka from ''Manga/{{Naruto}}'' is a milder version. Though her base Alpha Bitchiness is debatable: she diets, shops, etc, but also fights villains and learns killer techniques on regular basis, which most Alpha Bitches don't do, as a young girl, she was the one to reach out to bullied ShrinkingViolet Sakura by teaching her how to accentuate her apparently large forehead, introduce her to her friends, and stick up for her when an actual AlphaBitch Ami and her GirlPosse were trying to pick a fight.
%%* Ginny Golding from ''MarmaladeBoy''.
* Fatina from ''Anime/TheTowerOfDruaga'' definitely feels like one of these. She's materialistic, vain (her whole reason for adventuring is to become rich so that she can buy her favorite fashion accessories), has a tendency to be judgmental and slap labels on and look down on people, enjoys mild bullying... is highly concerned about her companions, and has a strong sense of duty. When Jil is depressed after the events of season 1, Fatina is the one who takes care of him and works hard supporting him financially for several months.
* If ''OnePiece'' had taken place in a high school, then Boa Hancock would be one of these. She takes care of her people and is brave and caring when it comes to her sisters and those her earn her favor, and has a genuinely good FreudianExcuse. But to everyone else well… To take a direct quote from her:
-->"Whether I kick a kitten... Tear off your ears... Even slaughter innocent people... The world will never cease to forgive my actions! Why, you ask? Why, [[ScrewTheRulesImBeautiful it is because I am beautiful]]!"
** And even more weirdly, [[KarmaHoudini people do forgive her]]. Kinda justified in that she is genuinely the strongest and most gorgeous woman in [[LadyLand Amazon Lily]].
* Amachi Hitsugi of ''HayateCrossBlade'' is something of an odd duck. She's obscenely wealthy, beautiful, the head of the AbsurdlyPowerfulStudentCouncil, and the rules of the school are often secondary to [[ScrewTheRulesIMakeThem whatever she thinks would be interesting]]. But aside from her treatment of [[ButtMonkey Tatewaki]], she's encouraging to others and tends to be charmingly CrazyAwesome.
* Sheryl Nome from ''MacrossFrontier''. Sure, she can steal Alto's free day just for fun and bend everybody to her schedule, but she is generally sweet and, friendly, and actually helps people around her.
* Izumo Kamiki from ''Manga/BlueExorcist'' is an IceQueen, but not only is she slowly [[DefrostingIceQueen defrosting]], she [[spoiler:is the first to accept the fact that Rin is the son of Satan]]. [[{{Tsundere}} In her own way]]. Interestingly, her back-story suggests that she isn't exactly popular (due to her ability to see demons) and only has one friend, which she insists is all she needs.
* Yano from ''KimiNiTodoke'' is not someone you want to get on the bad side of, but you have to [[{{Jerkass}} really deserve it]] to get there. Otherwise, she's actually very friendly, even for this trope.
** Kurumi becomes this throughout the series as well.
* Saki Tenjouin in ''ToLoveRu''. She comes off as a queen bee (even proudly declaring herself the queen of the school at every opportunity), but when someone needs help she is not hesitant to do what she can.
* Alice from ''IkokuMeiroNoCroisee'' can't help but showing her exuberant young-girl side, despite her desire to be seen as a classy rich lady.
* Sumire Shouda from ''GakuenAlice'' is this type. Throughout the series she is the bossiest and snobbiest girl in the class, holds Alices well above non-Alices and bullies Mikan when she first arrives at the Academy. However, she becomes helpful and resourceful and even kind when there is trouble and helps organise the students to fight. In later chapters she always takes Mikan's side when she is in trouble.
* Sena Kashiwazaki of ''LightNovel/BokuWaTomodachiGaSukunai'' is a [[MsFanservice ridiculously hot]] RichBitch who lords herself over her schoolmates at the academy her father runs. Then she signs up for the Neighbors Club and reveals that she wanted true friends. Thus she does make some within the club in the form of Kodaka Hasegawa, a British-Japanese boy whose blonde hair and oriental face make his classmates mistake him for a "delinquent" and, secretly, ClubPresident Yozora Mikazuki (whose {{Jerkass}} tendencies hide her [[NoSocialSkills social-relationship problems]] as grave, if not even worse, than Sena's).
* Touka Ryuumonbuchi from ''Manga/{{Saki}}''. She's a total bitch to everyone who isn't from Ryuumonbuchi High School (yes, the school belongs to her family), but is seriously nurturing toward everyone whom she takes under her wings, especially the KillerRabbit Koromo.
* Kourogi Mikage from ''{{Nononono}}'' who is a gold medalist and having both looks and brains is thought of (and thinks of herself) as a national celebrity. At first glance she is a grade A AlphaBitch that treats others as inferior to her and is ready to make their life miserable if they dare to deny her anything, once you get to know her though it turns out that despite all her arrogance she is a decent and caring person whose bithiness comes as much from her "upper class" status as from her [[{{Tsundere}} inability to honestly express her feelings]].
* One-time character Sonoko Iijyuin from ''Anime/SailorMoon'' Stars. Grade A AlphaBitch to Usagi, demanding her to leave Seiya alone since she's his number 1 fan and challenging her to beat her at her sport... which is a totally inequal position, as Usa is a CuteClumsyGirl while Sonoko is a PassionateSportsGirl and REALLY good at softball. But when she sees that [[PluckyGirl Usagi is still determined to try it]], she softens up and sees Usagi as a WorthyOpponent. [[spoiler: And THEN, she's attacked by Lead Crow and forcibly turned into a monster - but Usagi, as Sailor Moon, manages to save her.]]
* Marianne Hamilton from AshitaNoNadja. Very rich, very blunt, a ClingyJealousGirl. Loves her dude [[spoiler: Francis]] sincerely despite her clinginess, aids Nadja in her ultimate quest, [[spoiler: quietly [[CryCute and tearfully]] walks away when she sees that Francis has chosen Nadja in the end.]]
%%* Shinka Nibutani from LightNovel/ChuunibyouDemoKoiGaShitai.
* Seika "Mariana" Akishima from Manga/{{Amakusa 1637}} is flighty, spoiled, and once the group is TrappedInThePast [[{{Tsundere}} she]] [[NoHeroToHisValet isn't super kind to]] her foreign DoggedNiceGuy Jan. However, she has a good heart and is quite loyal to her friends, and takes their "MissionFromGod" quite seriously.
* "Monkey Queen"/[[spoiler:Reika Jogasaki]] from {{Switch Girl}}. In the early volumes, she does everything to ruin Nika's life, setting up traps and malefic plans. But as the story goes, she reveals herself to be a nice, kind-hearted person, as she supports and hels Nika, especially during the Shutei arc.
* ''Manga/ACertainScientificRailgun'' has Kongou Mitsuki, who apparently got the idea that acting like an AlphaBitch would [[LonelyRichKid get her some friends]]. Suffice to say, she got friends by acting otherwise. She still puts on the haughty whenever dealing with Kuroko, though.
* Akina in Manga/ShinozakisanKiWoOtaShikaNi would like to be an AlphaBitch but missed her chance after being sick for a week, so nows she's forced to be friends with {{Otaku}}, but whats worse is not only is she starting to fall for an Otaku, she's strating to become one herself.
[[/folder]]

[[folder:Comic Books]]
* Liz Allen in ''ComicBook/SpiderManLovesMaryJane''. Liz typically plays this role in most mediums. In the original series, she ends up developing a form of Hero Worship for Peter when they were in High School, though he [[AllLoveIsUnrequited sadly didn't notice.]]
* Cornelia from ''ComicBook/{{WITCH}}'' was known to be incredibly disagreeable after getting her powers, but eventually gets used to it. She's also the local BullyHunter, being the one who protects younger and/or new students from the local bullies (that's how she first met Taranee) and keeps in line the actual {{Alpha Bitch}}es.
* Emma Frost from ''ComicBook/{{X-Men}}''. She's almost always conceited, extremely critical, and absolutely ruthless in any kind of fight. Not to mention she intentionally wears [[{{Stripperific}} all those skimpy outfits]] just [[AttentionWhore to get attention]]. However, she's a MamaBear to anyone who's officially or unofficially her student, and she's almost always been a loyal, reliable member of the various teams she's belonged to.
* Guillotine from ''Minimonsters'' is a good example. She's a goth girl who bullies the Frank's gang alongside (or not) his "boyfriend" Morty (The leader of the gang and real AlphaBitch, although is male). In spite of that, she's best friends with Piruja (one of the Frank's gang) and helps her to conquer Victor (The spoiled protagonist), although she absolutely doesn't get along with him and his friends.
* Sylvia Wellington in ''The Adventures of Oliva'' has all the trappings of a classic '80s RichBitch from her greed, ConspicuousConsumption, her snobby accent and being the sole [[YourCheatingHeart married woman of the bunch.]] However, [[UnclePennybags she shares the wealth as much as she spreads her legs]] and when hubby's finally shown, the couple are proven to be HappilyMarried swingers that mutually sleep around, but [[CrowningMomentOfHeartwarming only truly get off with each other.]]
[[/folder]]

[[folder:Films -- Live Action]]
* Gen from ''Ice Princess'' starts out a full-fledged AlphaBitch, but eventually becomes Casey's advocate and guide in the ice-skating world.
* Jessica Spencer of ''TheHotChick'' is a {{Jerkass}} to certain people she doesn't like, but takes good care of her baby brother. The PetTheDog moment with her brother is important because it makes it easy for us to feel sorry for her later on when she is magically transformed into a man (don't ask).
* [[HighSchoolMusical Sharpay Evans]] either becomes this in her own movie (''Sharpay's Fabulous Adventure'') or always was this [[UnintentionallySympathetic for]] [[DracoInLeatherPants some]] [[RootingForTheEmpire audiences.]]
%%* [[spoiler: Regina George]] is implied to be one by the end of ''Film/MeanGirls''.
%%* Amber Von Tussle in ''Film/HairSpray'' (the musical and its film adaptation.)
* Claire from ''TheBreakfastClub''. In fact, her bitchiness comes less from herself and more from peer pressure, and it's shown that deep down she's ''miserable'' due to it.
* Deconstructed in ''Film/TheHole'' with Keira Knightley's character Frankie. When Liz tells her story to the police we see in flashbacks that Frankie is popular but isn't bitchy to Liz and helps her out (it's implied that Liz does her homework for her). [[spoiler: Then we learn that Liz's story is a lie and we see real flashbacks and Frankie fits the Alpha Bitch stereotype down to a T. Though Liz is actually worse than her.]]
* Tess Tyler from ''CampRock'' becomes one by the end of the first movie. [[AesopAmnesia And again by the end of the second one.]]
* Dylan Schoenfield of ''GeekCharming'' (both the film and the book it's based on) could be a codifier for this trope.
* Amanda Jones of ''SomeKindOfWonderful'' is set up to be this, but really isn't. In fact both her nastiness and her social status stem from her ManipulativeBastard boyfriend, Hardy Jenns, and once they breakup she improves very quickly.
* Mikaela Banes from ''Film/{{Transformers}}'' looks like she's developing into this, before the plot kicks into high gear and her [[FallenPrincess troubled history]] comes out.
* Ashley and Ashlyn from ''FinalDestination3'', despite behaving like typical ditzy popular girls, are actually friendly towards the protagonist Wendy. In their funeral, [[DeadpanSnarker Ian]] mentions how they had never done anything bad to anybody.
* Jules from ''Film/TheCabinInTheWoods'' is an interesting subversion of the trope...as is every other trope in this movie. She's the typical alpha bitch sex tease, [[spoiler:but only because of the pheromones and chemicals she's been given by the white collars, to change her behavior and intelligence. In truth, she's very friendly, loveable and funny, as seen in the beginning of the film.]]
* Unlike Gen Harwood above, another popular blonde highschooler played by HaydenPanettiere - Beth Cooper in ''ILoveYouBethCooper'' - is this pretty much from the outset, even if she DrivesLikeCrazy. It's not her fault her boyfriend's a psycho...
* Misa from ''Film/{{Oyayubihime}}'' is nosy, rude and gossipy. But she definitely isn't a bully, and she stands up to Saeko in spite of being blackmailed into staying quiet. Not to mention, her fights with the teacher provide much comic relief.
* ''Film/{{GBF}}'' focuses on a high school with three alpha bitches, all of whom reveal a far nicer side. 'Shley is willing to befriend Tanner despite Mormonism forbidding it, and is generally the nicest and most approachable out of the three of them. Fawcett is the only one to stand up for Tanner re: the school's homophobic prom policies. Caprice is the only girl to understand Tanner needs a romantic life and isn't a neutered purse-poodle- so she tries to set him up with a hot British guy.
* ''Film/Jawbreaker'' had TokenGoodTeammate of the GirlPossee Liz Purr, who was never a real AlphaBitch though part of a bithy girl posse. Julie became this through CharacterDevelopment. At the begining of the movie, she suffering from BystanderSyndrome, which leads to her involvement in the prank that killed Liz. She then grows a moral spine, quits the posse and takes AlphaBitch [[VillainProtagonist Courtney]] [[MomentOfAwesome down]] via EngineeredPublicConfession.

[[/folder]]

[[folder:Literature]]
* [[spoiler:Lana]] in ''Literature/ThePrincessDiaries''. By the end of the series, she's become close friends with Mia and is shown to be genuinely sympathetic.
%%* Kara in ''AvalonWebOfMagic''.
* The protagonist of ''[[ForgottenRealms Daughter Of The Drow]]''. Liriel was a minor member of the ruling clan popular among young party-loving nobles, and wasn't more malevolent than being good at the Drow brand of humour required. Later in the Academy she habitually pranked her peers, mainly the plump girl she referred to as "a peasant" (in fact, noble, but from an agriculture-focused House) -- a senior student known as humourless and too vicious with younger students. Which only made the perpetrator more popular as a wizard sneaky enough to repeatedly humiliate the hated jerk without leaving any proof.
* Constanza Grayfoot in the ''Literature/{{Midnighters}}'' series by Scott Westerfeld may not be particularly nice to any of the other Midnighters - though she will admit that Dess 'knows her trig' - but she's a genuine and supportive friend to Jess, though a somewhat superficial one.
%%* Clio Martin in the ''{{Literature/Balefire}}'' series by Cate Tiernan.
* Ginevra Fanshawe in Charlotte Brontė's ''Literature/{{Villette}}.'' She is completely open about being a superficial GoldDigger, but she seems to genuinely value Lucy's friendship.
* Fleur Delacour of Beauxbatons Academy in the ''Literature/HarryPotter'' books gets a lot of flack for dating Bill Weasley, due to his family believing her to be a pure Alpha Bitch who's only superficially interested in him. She proves them wrong by standing by her man, even after his face is disfigured. Though part of her reasoning is in pure AlphaBitch fashion - that she's beautiful enough for the both of them, and that the scars Bill received from Greyback prove that her husband is brave. She then promptly starts cleaning his wounds.
** There's also Cho Chang of Ravenclaw, who's pretty, popular, a star Quidditch player, has her own GirlPosse, but is actually a NiceGirl who just has some severe emotional and psychological problems. [[spoiler:Her first boyfriend being casually murdered by the BigBad didn't help.]]
* The ''Literature/{{Twilight}}'' series has Rosalie Hale for the vampires and Leah Clearwater for the werewolves.
* Bethany Davis in ''Every Other Day'' by Jennifer Lynn Barnes. {{Lampshaded}}:
-->'''Bethany:''' I'm shallow, not a [[TheSociopath sociopath.]]
%%* Noelle Lange in the ''Literature/{{Private}}'' series by Kate Brian.
[[/folder]]

[[folder:Live Action TV]]
%%* Morgan from the later seasons of ''Series/SabrinaTheTeenageWitch''.
* Jackie Burkhart from ''That70sShow''. Originally, she's TheFriendNobodyLikes, but Donna eventually warms up to her, and they become a TomboyAndGirlyGirl pair.
* Brittany from ''Mortified'', although how much of an Alpha Bitch she is [[DependingOnTheWriter varies from episode to episode]].
* At ''Series/{{Degrassi}}'', both Paige (S1-S5) and Holly J (S7-S11) start out as the standard [[AlphaBitch Alpha Bitches]], but due to CharacterDevelopment Paige comes to the point where she's ready to stop worrying about what other people think and have a lesbian relationship with Alex in her senior year. Holly J also grows into this trope by the time she's a senior.
* Caroline from ''Series/TheVampireDiaries''. Blonde, popular, pretty, ditzy (not helped by having been repeatedly mind controlled), but nice enough.
* Mini from ''Series/{{Skins}}''. She started out pure AlphaBitch, but has grown gradually [[DefrostingIceQueen nicer]] over the course of Season 5 since [[ThePowerofFriendship becoming friends with the other kids]], although the Mini/Franky/Matty love triangle can bring out [[GreenEyedMonster her bitchier side.]]
%%* Rosamund "Rosie" Webster, from ''CoronationStreet''. [[IAmNotSpock Do not confuse her with Helen Flanagan, her actress]].
%%* Cassidy Cornell gradually becomes one in ''Series/PowerRangersDinoThunder''.
* ''Series/{{Glee}}'':
** Quinn Fabray starts off as a nasty Alpha Bitch, gets pregnant and becomes a FallenPrincess. Now that she's had the baby she's back to being TheCheerleader... but is still friends with everyone in the glee club. [[AndZoidberg Except Rachel]]. Unfortunately, it seems her character has reverted back to her original personality. See [[http://www.vulture.com/2011/04/glee_chart.html this chart]] for a general outline of her inconsistent personality throughout the first half of season two.
** Santana Lopez started out as TheDragon to Quinn's AlphaBitch only to inherit the top title when Quinn became the FallenPrincess. She's now nursing a healthy dose of {{Gayngst}}. Also, she's been getting more and more sweet moments, with Brittany in particular and arguably the club in general. All while keeping her [[SpicyLatina spiciness]].
** Glee seems to be unable to function without at least one of these in the cast. The newest version is new head cheerleader Kitty, who spends most of a season in the New Directions apparently just to mess with them. Then, when she hears of other popular girls harassing Unique, she vehemently demands their names, so she can put Nair in their shampoo bottles. Off the rest of the cast's shocked looks, she finally admits that they're her friends... and naturally, she will deny that at the top of her lungs outside of that room.
%%* [[GossipGirl Blair Waldorf]].
%%* [[Series/TheFactsOfLife Blair Warner]].
%%* Brooke Davis from ''OneTreeHill''.
* Cordelia Chase from ''Series/BuffyTheVampireSlayer'' starts as a regular AlphaBitch, but becomes this through CharacterDevelopment and HiddenDepths. Eventually she also becomes a FallenPrincess but even when she becomes a regular on the {{Spinoff}} ''Series/{{Angel}}'', she still retains some of the Alpha Bitchy qualities she had to begin with.
* Tawni of ''SonnyWithAChance'' was solidified as this by the first season finale, where she prevents Sonny and Chad's TenMinutesInTheCloset moment from being broadcast live by [[JerkAss Gilroy Smith.]]
* Lexi of ''ANTFarm'' started the show a straight-up AlphaBitch, but has slowly been shaping up as this, getting some moments of potential friendship with Chyna and even some ShipTease with Chyna's brother, Cameron.
* Naomi from ''[[BeverlyHills90210 90210]]'' evolved into this after her CharacterDevelopment in season 3.
%%* Kelly Taylor from the original ''Series/BeverlyHills90210''.
%%* Summer Roberts from ''TheOC''
%%* London Tipton from ''TheSuiteLifeOfZackAndCody''.
%%* Lisa from ''SavedByTheBell''.
* Maria Joaquina from ''Series/{{Carrusel}}''. She had two KickTheDog moments at the beginning, when she ripped the card that Cirilo gave her for her birthday and then when she ratted Marcelina for cheating on a test. The ''second'' one, however, bit her in the butt badly as her classmates (''[[DoggedNiceGuy Cirilo]]'' included) isolated her; Maria Joaquina ended up [[HeroicBSOD breaking down]] [[CryCute in tears]] due to this, and after that she became the LovableAlphaBitch we know and love.
* Miu Kazashiro in ''Series/KamenRiderFourze'' becomes one early in the show's run, losing her fanbase after the MonsterOfTheWeek [[EngineeredPublicConfession records her badmouthing her admirers and broadcasts it during the school's]] BeautyContest (and beats her up). She ends up winning back her classmates' respect by delivering an epic speech (while still bandaged), explaining that she hates admirers because it means they're focusing on her rather than improving themselves. She also accepts the MagneticHero's offer of friendship and ends up becoming the (self proclaimed) president of the Kamen Rider Club, and then the (self proclaimed) chairman after she graduates.
%%* Lilly Kane from ''VeronicaMars'', in the BackStory.
* Alisha from ''Series/{{Misfits}}''. Although other characters have called her out on her bitchy behaviour and after going through a lot of CharacterDevelopment she is no longer an AlphaBitch.
%%* Margaux Kramer on ''Series/PunkyBrewster''.
* Rachel on ''Series/{{Friends}}'' started off like this before CharacterDevelopment. This goes back to her days in high school when she was a spoiled AlphaBitch cheerleader but was still friends with the unpopular Monica.
* Examples of this abound on ''Series/AmericasNextTopModel''. Bianca from Cycle 9 was a monster, picking on poor [[UsefulNotes/AspergersSyndrome Aspie]] Heather and Stripper With A Heart Of Gold Lisa. But you can't hate her too much when her disses are as poetic as "check your thighs in the mirror, and I'm done" and her claim that she's a "fun bitch" not a "bitchy bitch". It's more fun to judge ''America's Next Top Model'' contestants by their capacity for MemeticMutation as opposed to their actual modelling ability.
%%* Sasha from ''Series/{{Bunheads}}''.
* Lydia Martin from ''Series/{{Teen Wolf}}'', especially when she's around Allison or Jackson. But she's a hard character to hate once you've seen her [[spoiler: season-long descent into hallucination-induced insanity]]
* ''OneTreeHill'': Brooke Davis. Early on she's closer to the AlphaBitch side of things, but she's also very protective of people she considers friends, even if they aren't the typical popular people (note her [[OddFriendship friendship with Mouth]]).
[[/folder]]

%%[[folder:Theater]]
%%* Galinda/Glinda from ''Theatre/{{Wicked}}''.
%%[[/folder]]

[[folder:Video Games]]
* Nina from ''SuikodenII'' is Newleaf Academy's answer to this trope - she's quite mean to Nanami ([[SmittenTeenageGirl thinking that she's also infatuated with Flik]]), is very self-assured and does tease the hero's party with her ghost stories, but she's a nice girl at heart who'll step up to defend her mayor from Highlanders [[ImprobableWeaponUser with a bookbag]]. [[LittleMissBadass She also has really good stats and a killer unite attack with Flik]].
* Mira Kagami in ''[[TokimekiMemorial Tokimeki Memorial 1]]'' when [[spoiler: you get to see her HiddenDepths (dead father, painful rejections, poverty)]]. Accentuated in the various tie-in Radio Drama, [[TheAnimeOfTheGame OVA]], and spin-off games, which flesh out her character further.
* Etoile, in ''RhapsodyAMusicalAdventure'', is set up initially as the Alpha Bitch, but you mostly see her nicer side during your interactions with her in the game.
* To a degree, Princess L'Arachel from ''VideoGame/FireEmblemTheSacredStones''. She's shown to be selfish, kinda childish, and '''[[LargeHam very bombastic]]''', but she's also very brave and kindhearted when push comes to shove, like when [[spoiler: she manages to pull Eirika out of an HeroicBSOD after losing the Stone of Renais to Lyon and gives her very valuable advice.]]
* Clarine from ''[[VideoGame/FireEmblemElibe Fire Emblem: Sword of Seals]]''. She keeps demanding vassalage from Rutger and Lance and can be pretty mean to those who get close to her brother Klein, but she also helps Dorothy with her self-esteem without any second intentions and secretly fears that, once the "adventure" is over, she won't be able to see the outside world again.
* Maribelle from ''VideoGame/FireEmblemAwakening'', oh so much. She's got a sharp tongue and can come off as snobbish and a bit cold, but she also has a strong sense of justice and is loyal to the death to her friends. Oh, and she's also [[WhiteMage a very powerful mounted healer.]]
* Yukari of ''VideoGame/{{Persona 3}}''. She's a popular {{Tsundere}} on campus, and comes off as cheery, but also quite snarky on a bad day. [[spoiler: Annoying as she seems, it's appropriate to call her a JerkAssWoobie rather than straight up JerkAss due to her very troubled backstory.]]
* Ai Ebihara from ''VideoGame/{{Persona 4}}'', once you get close enough to her and max her Social Link [[spoiler: which reveals her RagsToRiches and FormerlyFat past, which is what made her an AlphaBitch to start with.]]
* GLaDOS of ''VideoGame/{{Portal}}'' is one of the most loved video game characters, but she is horrible and verbally abusive toward the player character all the time. Despite this, as the sequel shows, she's not all bad at, er, "heart". At least until she [[spoiler:deletes Caroline. Considering her history, though, that might be another lie.]]
* Mandy in ''VideoGame/{{Bully}}'' first appears to be the epitome of Alpha Bitchdom (beautiful, head cheerleader, dates the captain of the school football team, is ''viciously'' cruel to the nerd girl etc.) however the inevitable humiliation she receives is not actually PlayedForLaughs when we see her reaction to it, and she is also shown to be well aware of how horrible she is and that it stems from her own insecurities.
[[/folder]]

[[folder:Visual Novels]]
* Sasasegawa Sasami from ''VisualNovel/LittleBusters'' is beautiful, popular, smart, and the captain and star player of the girls' softball team. She also has minions who follow her everywhere and a great tendency for gloating. She ''also'' happens to genuinely respect Rin as her rival, considers it important to take responsibility for the negative actions of her underclassmen, and [[spoiler:even ends up joining the Little Busters to fill in for Rin in her route.]]
[[/folder]]

[[folder:Web Comics]]
* Diane from ''Webcomic/ElGoonishShive'' seems to be turning into one, being [[http://www.egscomics.com/?date=2004-12-08 manipulative]] and snarky but genuinely caring about her GirlPosse, and [[http://www.egscomics.com/index.php?id=883 showing concern for the protagonists]]. She also undergoes some CharacterDevelopment due to her pursuit of Elliot, as she starts out [[http://www.egscomics.com/?date=2013-03-01 seeing him as practice]] and [[http://www.egscomics.com/index.php?id=1591 wanting him to buy her stuff]], but in the course of [[http://www.egscomics.com/index.php?id=1611 learning about him from afar]], she [[http://www.egscomics.com/index.php?id=1631 seems to develop]] [[http://www.egscomics.com/index.php?id=1634 genuine feelings for him]].
* Penny of ''PennyAndAggie'' appears at the beginning of the comic to be a straight-up AlphaBitch, and indeed Aggie and certain other characters see her that way for much of the series. However, while Penny is materialistic and often snobby, she's also genuinely ethical and compassionate. She even admits to Aggie, when they bury the hatchet and become friends, that "I don't really need the perfect shoes. It's just fun to pretend I do."
* Chrys'tel Vel'Sharen of ''{{Drowtales}}'' starts the series as a straight AlphaBitch, but she's quickly shown to defend her roommate [[ShrinkingViolet Faen]] from being tormented by the other girls. Later on she begins to question what's going on in her own family and actually becomes [[spoiler:TheMole to her aunt]].
* Zulenna in ''Webcomic/GirlGenius'' at first was a complete SpoiledBrat who looked down at Agatha (but wasn't that popular). When it was revealed that Agatha was an Heterodyne, Zulenna paid her as much respect as she despised her earlier. [[spoiler:And even gave her life to slow the soldiers pursuing Agatha.]]
* In ''WebComic/EerieCuties'', this'd be Layla Delacroix. She's the most popular girl at [[AllGhoulsSchool Charybdis Heights]] and she's hot enough that EvenTheGirlsWantHer. But she's still regarded as an IceQueen, by some of the students, due to her aloofness and her snarky nature. Yet, Layla's been shown to be fairly responsibile and even helps organize activities at the school, as seen in the ''"Kissing Booth"'' bonus story in the print edition of vol.1. Nor is she the type to hold grudges... unless the other girl's name is [[TheRival Melissa]] [[BlondesAreEvil Hellrune.]]
* ''Webcomic/MagickChicks'': To say Faith has an ego would be an understatement, even if it's {{justified}}, due to being the most popular girl at Artemis, [[SuperPowerLottery the most powerful esper in its history]], the [[AbsurdlyPowerfulStudentCouncil student council]] [[StudentCouncilPresident president]], and [[EvenTheGirlsWantHer is considered the hottest girl on campus.]] So, yeah... [[SmugSuper she's pretty smug.]] But it's repeatedly shown that she takes her responsibilities seriously (despite bending rules when it suits her), [[AFatherToHisMen cares for the safety of her fellow students]], and has twice [[http://www.magickchicks.com/strips-mc/sharper_than_a_sanjiegun put herself at risk]] [[http://www.magickchicks.com/strips-mc/save_artemis in order to protect them.]] All of which has earned her [[CoolBigSis the admiration]] of the student body.
* Sylvia Von Douche of ''Ay Papi'' is initially just the [[LeanAndMean leader]] of a GirlPosse that mocks [[CoolLoser Natalie]] for not having a [[DisappearedDad dad]] then sees [[TechnicalVirgin Julia as a goody-two-shoes for never having vaginal sex,]] but [[EvenEvilHasStandards draws the line]] when [[SadisticTeacher Chez tries to take it by force,]] [[PetTheDog loving insults and coddles her while making sure her v-card's intact]] then later [[TheAtoner admits she's been a bitch to her for appearances, but hints at wanting to]] [[SchoolgirlLesbians hook up sometime.]]
[[/folder]]

[[folder:Web Original]]
* Aki of ''SailorNothing'' has shades of this. Even before her BreakTheHaughty chapter, she is (secretly) friends with Himei, the class loser. She later considers her "breaking" to be the best thing that ever happened to her, as it freed her from the shallow pursuit of popularity.
* {{Literature/Worm}} sounds a lot like this trope though it never plays it outright. [[VillainProtagonist Tattletale]] is explicitly beautiful and has [[ManipulativeBastard manipulation]] as a superpower. However despite her very bitchy tendencies towards the world at large she lacks any [[GirlPosse crowd]] to be in with and is a loyal friend to [[SociallyAwkwardHero Tay]][[TheFettered lor]] from their first meeting. [[spoiler:What little is known of her [[DarkAndTroubledPast backstory]] would suggest that she probably used to be this played straight, given her honest concern about her brother and beating herself up for not seeing the signs of his impending suicide. She certainly became this, given how she ran away when her father attempting to use her power for incredibly selfish ends.]]
[[/folder]]

[[folder:Western Animation]]
* Chelsea Cunningham from ''WesternAnimation/BatmanBeyond''. She sees no contradiction between being best friends with SpoiledSweet Dana Tan, hanging out with her ex-con boyfriend and his HollywoodGeek friend, and dating JerkJock Nelson Nash.
%%* Muffy from ''WesternAnimation/{{Arthur}}''.
%%* Jetta from the ''WesternAnimation/CliffordTheBigRedDog'' animated series. Her dog, Machiavelli, is a male example.
%%* Male example: Gordon from ''WesternAnimation/ThomasTheTankEngine''.
%%* Beebe Bluff from ''WesternAnimation/{{Doug}}''.
* Rhonda Wellington Lloyd from ''WesternAnimation/HeyArnold''. Despite engaging in typical Alpha Bitch activities, she can be remarkably friendly. Her best friend is a down-to-Earth bug collector, she has a great capacity for sympathy to those less fortunate, plays sports with the gang all the time, and doesn't hold a grudge against the guy who stalked and blackmailed her into dating him for a week.
* Lo from ''WesternAnimation/{{Stoked}}'' technically ''should'' be the Alpha Bitch, given her "pedigree". She's a spoiled, gorgeous, manipulative, rich girl with a spray-on tan...however, she's also friendly and loyal, downright ''[[SpoiledSweet sweet]]'' even, and loves her friends.
* Sissi of ''WesternAnimation/CodeLyoko'', especially in Seasons 2 and 4 when [[DependingOnTheWriter there were a lot more episodes with her written that way]], though she had a few moments in the first season as well. Much of her setbacks to being a just plain Alpha Bitch were do to the literal ResetButton the show likes to use, and being a just plain Alpha Bitch to start with was because of a stupid misunderstanding between the heroes and her back in the prequel episodes. In the series finale, her status as LovableAlphaBitch finally sticks when the heroes make her a part of their group.
* Courtney Gripling from ''WesternAnimation/AsToldByGinger''. She may have a somewhat...anthropological approach to the world outside her sphere, but she really does have a kind heart. Her best friend Miranda Kilgallen is closer to the more typical AlphaBitch but even she softens as the series goes on.
%%* Kendall in ''WesternAnimation/KickButtowski''.
* ''WesternAnimation/{{Daria}}'':
** Quinn Morgendorffer in contrast to the nastier Alpha Bitch, Quinn's "[[WithFriendsLikeThese friend]]" Sandi Griffin. They often come to odds because Sandi's [[SmugSnake consciously grasping at power]] whereas Quinn's more than content with [[ItsAllAboutme all the attention she gets]]. In the show's GrandFinale, Sandi seems to change her ways (mostly) and become one of these too.
** [[DumbBlonde Brittany Taylor]] and the other cheerleaders have shades of this. Her boyfriend [[DumbJock Kevin Thompson]] is also a male version, [[AvertedTrope averting]] most of the expected JerkJock attributes. Kevin (And the cheerleaders to a lesser extent) still tend to be jerks to Daria and Jane, but that's more due to their complete inability to understand people different than them, rather than any kind of malice. They simply don't know when they're being rude.
* The one Debbie in the ''WesternAnimation/TheOblongs'' after her face gets all temporarily mutilated. [[WeWantOurJerkBack Much to the chagrin of the outcast group]], as she becomes as clingy with ''them'' as she was with the Debbies.
%%* Kimmy in ''WesternAnimation/SymBionicTitan''.
* Cassandra in ''[[WesternAnimation/SabrinaTheAnimatedSeries Sabrina's Secret Life]]''. She started as the witchy replacement of AlphaBitch Gem Stone. But, as the series progresses, she becames more kind-hearted and, at the end, she and Sabrina officially are good friends.
* [[DefrostingIceQueen Liz]] from ''WesternAnimation/TheSpectacularSpiderMan'' becomes this via CharacterDevelopment, going from stuck-up in the second episode to eventually dating dorky Peter. [[FieryRedhead Mary Jane]] also may count, as she interacts easily with both the popular and geeky kids, while Glory also has at least some hints of this, quickly bonding with Harry for a time.
* Stephanie Knightleigh in ''WesternAnimation/EdgarAndEllen'' occasionally falls into this, either being nice toward her little brother, helpful toward her [[VillainProtagonist equally jerkish advesaries]], or being surpisingly {{Badass}} in her scuffles with them that even they respect her for it. This is a contrast to the book series the show is loosely based on, where the twins [[TookALevelInKindness gradually become better people]] while Stephanie is a [[TheSociopath sociopath]] with little in the way of redeeming traits.
* Clover from ''WesternAnimation/TotallySpies'', in contrast to Mandy who was more of a classic Alpha Bitch. While Clover can be kind of rude, snobby and conceited, she understands the importance of friendship and teamwork, unlike Mandy.
** [[spoiler: However, Mandy has been shown to have a nicer side to her personality, but unfortunately, it never lasts long and she pretty much always goes back to being mean again if she's provoked in some way]].
* Tami from ''WesternAnimation/TheAmazingSpiez'' on numerous occasions. She apparently even became the spies' friend for good and for real in the [[NoExportForYou unaired-in-the-US]] GrandFinale.
* Angelica Pickles from ''WesternAnimation/AllGrownUp'', especially when compared to straight-up Alpha Bitch Savannah.
* Ashley A from ''WesternAnimation/{{Recess}}'' could count. When she is kicked out of the clique she befriends Gretchen and during the Little Miss Blush beauty pageant she secretly congratulates Spinelli. She has also asked the gang for help on other occasions, and is seen talking to the less popular kids on the playground like The Diggers. Sometimes the other three Ashleys can also be convinced to be nice and do good, like in "The Great Can Drive" and "League of Randalls".
* Rarity of ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' is somewhat vain and materialistic, and occasionally looks her nose down on her more slovenly friends such as Applejack. However, she is no less helpful than the other ponies and embodies the Element of Generosity (her EstablishingCharacterMoment being when she sacrifices some of her beloved tail [[ItMakesSenseInContext to act as a mustache for a heartbroken sea serpent]]).
** Silver Spoon is significantly less lovable than Rarity and is still an obnoxious AlphaBitch, however she still fits in that she seems to be at least somewhat nicer than her utterly despicable friend Diamond Tiara. Occasionally, it seems that Spoon is mostly going along with Tiara's crap because she doesn't want to lose her as a friend.
* [[DependingOnTheWriter Depending on the episode]], Trixie Tang of the ''WesternAnimation/TheFairlyOddparents'' can be one. If not, she is a straight-up AlphaBitch.
* Shellsea from ''WesternAnimation/FishHooks''. Although she tends to find Milo and Oscar ridiculous, she's also Bea's best friend.
* Amber from ''WesternAnimation/SofiaTheFirst'' was originally a genuine AlphaBitch and a RoyalBrat in the PilotEpisode, but quickly warmed up to Sofia and became this Trope.
[[/folder]]

----