%% ZeroContextExample entries are not allowed on wiki pages. All such entries have been commented out. Add context to the entries before uncommenting them.
So, there's this [[AlphaBitch girl]]. She's [[TheBeautifulElite beautiful]], [[PopularityFoodChain popular]], [[ManipulativeBitch manipulative]], [[InWithTheInCrowd exclusive]] and… [[JerkWithAHeartOfGold not so bad once you get to know her]]. She still hangs out with the [[GirlPosse popular crowd]], regularly attends {{Wild Teen Part|y}}ies, and has been known to be vicious and petty to the unfortunates at the bottom of the PopularityFoodChain with some rare occasions of PetTheDog in between. She may even act this way toward the heroine at first. But a few bonding activities and a little CharacterDevelopment later, she's the one who has the heroine's back, with whom she often forms a TomboyAndGirlyGirl pair.

Note that the Lovable Alpha Bitch doesn't have to be pally with or even nice to the heroine's TrueCompanions, although she usually tolerates most of them. It also doesn't mean that she won't continue her {{Alpha Bitch}}y ways toward other unfortunate victims… [[ProtagonistCenteredMorality just not toward the heroine]]. In a lot of cases, a Lovable Alpha Bitch will be joined by a BetaBitch who is the really nasty one and will resent the relationship between her and the heroine. Basically, she is an {{Anti Villain}}ous Alpha Bitch.

Compare SpoiledSweet, where the character has all the trappings of the AlphaBitch (contrast that trope) but never really ''is'' one; FallenPrincess, where the AlphaBitch has to lose her status to become sympathetic; and AcademicAlphaBitch, who might care about her classmates as long as they know she's the best in the school. May overlap with JerkWithAHeartOfGold, DefrostingIceQueen, SugarAndIcePersonality, or sometimes BigBadWannabe. This trope may follow BreakTheHaughty.





[[folder:Anime & Manga]]
* Sumire Shouda from ''Manga/AliceAcademy'' is this type. Throughout the series she is the bossiest and snobbiest girl in the class, holds Alices well above non-Alices and bullies Mikan when she first arrives at the Academy. However, she becomes helpful and resourceful and even kind when there is trouble and helps organise the students to fight. In later chapters she always takes Mikan's side when she is in trouble.
* Seika "Mariana" Akishima from ''Manga/{{Amakusa 1637}}'' is flighty, spoiled, and once the group is TrappedInThePast [[{{Tsundere}} she]] [[NoHeroToHisValet isn't super kind to]] her foreign DoggedNiceGuy Jan. However, she has a good heart and is quite loyal to her friends, and takes their "MissionFromGod" quite seriously.
* Marianne Hamilton from ''Anime/AshitaNoNadja''. Very rich, very blunt, a ClingyJealousGirl. Loves her dude [[spoiler:Francis]] sincerely despite her clinginess, aids Nadja in her ultimate quest, [[spoiler:quietly [[CryCute and tearfully]] walks away when she sees that Francis has chosen Nadja in the end]].
* Izumo Kamiki from ''Manga/BlueExorcist'' is an IceQueen, but not only is she slowly {{defrosting|IceQueen}}, she [[spoiler:is the first to accept the fact that Rin is the son of Satan]]. [[{{Tsundere}} In her own way]]. Interestingly, her back-story suggests that she isn't exactly popular (due to her ability to see demons) and only has one friend, which she insists is all she needs.
* Sena Kashiwazaki of ''LightNovel/BokuWaTomodachiGaSukunai'' is a [[MsFanservice ridiculously hot]] RichBitch who lords herself over her schoolmates at the academy her father runs. Then she signs up for the Neighbors Club and reveals that she wanted true friends. Thus she does make some within the club in the form of Kodaka Hasegawa, a British-Japanese boy whose blonde hair and oriental face make his classmates mistake him for a "delinquent" and, secretly, ClubPresident Yozora Mikazuki (whose {{Jerkass}} tendencies hide her [[NoSocialSkills social-relationship problems]] as grave, if not even worse, than Sena's).
* ''Manga/ACertainScientificRailgun'' has Kongou Mitsuko, who apparently got the idea that acting like an AlphaBitch would [[LonelyRichKid get her some friends]]. Suffice to say, she got friends by acting otherwise. She still puts on the haughty whenever dealing with Kuroko, though.
%%* Rena Ichinose from ''Manga/DengekiDaisy''.
* Kirche from ''LightNovel/TheFamiliarOfZero'' starts off the series as a bully towards Louise, but becomes nicer as the series continue. By this time, she doesn't act rude anymore and often ends up being the gang's big damn hero along with either Tabitha or Mr. Colbert.
* Amachi Hitsugi of ''Manga/HayateCrossBlade'' is something of an odd duck. She's obscenely wealthy, beautiful, the head of the AbsurdlyPowerfulStudentCouncil, and the rules of the school are often secondary to [[ScrewTheRulesIMakeThem whatever she thinks would be interesting]]. But aside from her treatment of [[ButtMonkey Tatewaki]], she's encouraging to others and tends to be charmingly CrazyAwesome.
* Alice from ''Manga/IkokuMeiroNoCroisee'' can't help but showing her exuberant young-girl side, despite her desire to be seen as a classy rich lady. This is possible, however, since she's not chosen as the pride of her family who is expected to be the successor of the family, which is her elder sister, Camile. This makes Alice able to express the former side more freely due to much less pressure exerted on her by her family.
* Yano from ''Manga/KimiNiTodoke'' is not someone you want to get on the bad side of, but you have to [[{{Jerkass}} really deserve it]] to get there. Otherwise, she's actually very friendly, even for this trope. Kurumi becomes this throughout the series as well, with the similarity to Yano being [[LesYay very well noted by her.]]
* Diana from ''Anime/LittleWitchAcademia'' comes from a long line of master witches. As a result, she is a {{Perfectionist}} who acts stuck up, takes pride in being better than the other witches in training, and acts condescending to those she feels are unworthy of the title with cold disrespect. She even has her own GirlPosse. However, deep inside, she is really caring, wants whats best for the witches guild, and is a ClosetGeek like her rival, the out-going Akko.
* Shinka Nibutani from ''LightNovel/LoveChunibyoAndOtherDelusions'', especially in the anime version.
* Sheryl Nome from ''Anime/MacrossFrontier''. Sure, she can steal Alto's free day just for fun and bend everybody to her schedule, but she is generally sweet and friendly, and actually helps people around her.
* Emily Sevensheep from ''Manga/MahouSenseiNegima''. [[spoiler:Which makes her death in Yue's arms as heartbreaking as possible, and her subsequent resurrection (along with countless others) courtesy of Negi and Asuna's restoration of Mundus Magicus' denizens all the more heartwarming]].
%%* Ginny Golding from ''Manga/MarmaladeBoy''.
* From ''Manga/MissKobayashisDragonMaid'' comes Riko Saikawa, a girl who was introduced as the AlphaBitch of her class confronting Kanna (a young dragon banished to Earth for one too many pranks, and she's taken the form of a young girl to fit in), with a decidedly mixed message.
-->'''Saikawa:''' (Angrily) "Those clothes are too cute and you're good at everything. It makes me so angry that I want to give you a hug!!"
::It takes Kanna about 30 seconds and CrocodileTears to get Saikawa to feel bad and swear friendship out of regret. From that point, being the AlphaBitch is almost entirely overshadowed by Saikawa's running gag of CutenessOverload by Kanna and being her [[SchoolgirlLesbians (maybe) girlfriend]].
* Ino Yamanaka from ''Manga/{{Naruto}}'' is a milder version. Though her base Alpha Bitchiness is debatable: she diets, shops, etc, but also fights villains and learns killer techniques on regular basis, which most Alpha Bitches don't do. As a young girl, she was the one to reach out to bullied ShrinkingViolet Sakura by teaching her how to accentuate her apparently large forehead, introduce her to her friends, and stick up for her when an actual AlphaBitch Ami and her GirlPosse were trying to pick a fight.
* Kourogi Mikage from ''Manga/{{Nononono}}'' who is a gold medalist and having both looks and brains is thought of (and thinks of herself) as a national celebrity. At first glance she is a grade A AlphaBitch that treats others as inferior to her and is ready to make their life miserable if they dare to deny her anything, once you get to know her though it turns out that despite all her arrogance she is a decent and caring person whose bitchiness comes as much from her "upper class" status as from her [[{{Tsundere}} inability to honestly express her feelings]].
* While she isn't actually popular, Haru from ''Manga/{{Ojojojo}}'' acts this way once her character development sets in.
* If ''Manga/OnePiece'' had taken place in a high school, Boa Hancock would be one of these. She takes care of her people, is brave and caring when it comes to her sisters and those that earn her favor, and has a genuinely good FreudianExcuse. But to everyone else, well… quote the Queen herself:
-->"Whether I kick a kitten… tear off your ears… even slaughter innocent people… the world will never cease to forgive my actions! Why, you ask? Why, [[ScrewTheRulesImBeautiful it is because I am beautiful]]!"
** And, even more weirdly, [[KarmaHoudini people do forgive her]]. Kinda justified in that she is genuinely the strongest and most gorgeous woman in [[LadyLand Amazon Lily]].
* One-time character Sonoko Iijyuin from the 5th season of ''Manga/SailorMoon'', ''Sailor Stars''. Grade A AlphaBitch to Usagi, demanding her to leave Seiya alone since she's his number 1 fan and challenging her to beat her at her sport… which is a totally unequal position, as Usa is a CuteClumsyGirl while Sonoko is a PassionateSportsGirl and REALLY good at softball. But when she sees that [[PluckyGirl Usagi is still determined to try it]], she softens up and sees Usagi as a WorthyOpponent. [[spoiler:And THEN, she's attacked by Lead Crow and forcibly turned into a monster--but Usagi, as Sailor Moon, manages to save her]].
** Rei Hino (aka Sailor Mars) is arguably this, as well. She is popular at her school, and she does act kind-of snobby and mean towards the other Guardians, particularly Usagi. But she is actually nice to her classmates, and then she becomes nicer (though still HotBlooded) to the other Sailor Guardians.
* Nanami in ''Anime/RevolutionaryGirlUtena'' becomes this in the final arc. She used to be a ''major'' straight-up AlphaBitch, but a TraumaCongaLine helped to develop beyond it and she even befriends Utena in a {{Tsundere}} kind of way.
* Touka Ryuumonbuchi from ''Manga/{{Saki}}''. She's a total bitch to everyone who isn't from Ryuumonbuchi High School (yes, the school belongs to her family), but is seriously nurturing toward everyone whom she takes under her wings, especially the KillerRabbit Koromo.
* Akina in ''Manga/ShinozakisanKiWoOtaShikaNi'' would like to be an AlphaBitch but missed her chance after being sick for the first week of high school. Since all the cliques she would have joined are already formed, now she's forced to be friends with {{Otaku}}. What's worse is not only is she starting to fall for one of those Otaku, she's starting to become one herself.
* "Monkey Queen"/[[spoiler:Reika Jogasaki]] from ''Switch Girl''. In the early volumes, she does everything to ruin Nika's life, setting up traps and malefic plans. But as the story goes, she reveals herself to be a nice, kindhearted person, as she supports and hels Nika, especially during the Shutei arc.
%%* Amane from ''Anime/TenchiMuyoGXP''.
* Saki Tenjouin in ''Manga/ToLoveRu''. She comes off as a queen bee (even proudly declaring herself the queen of the school at every opportunity), but when someone needs help she is not hesitant to do what she can.
* Ami Kawashima from ''LightNovel/{{Toradora}}''. She started as a BitchInSheepsClothing, but eventually learned to be a somehow more balanced snarky JerkWithAHeartOfGold. Justified in that, at first, almost everyone ''thinks'' Ami is a bitch (except Kitamura, a close friend of hers). It is later revealed she has to deal with creepy stalkers and legions of fans almost every day, due to being a famous teen model.
* Fatina from ''Anime/TheTowerOfDruaga'' definitely feels like one of these. She's materialistic, vain (her whole reason for adventuring is to become rich so that she can buy her favorite fashion accessories), has a tendency to be judgmental and slap labels on and look down on people, enjoys mild bullying… is highly concerned about her companions, and has a strong sense of duty. When Jil is depressed after the events of season 1, Fatina is the one who takes care of him and works hard supporting him financially for several months.

[[folder:Comic Books]]
* Sylvia Wellington in ''The Adventures of Oliva'' has all the trappings of a classic '80s RichBitch: greed, ConspicuousConsumption, a snobby accent, and being the sole [[YourCheatingHeart married woman of the bunch]]. However, [[UnclePennybags she shares the wealth as much as she spreads her legs]], and, when hubby's finally shown, the couple are proven to be HappilyMarried swingers that mutually sleep around, but [[AwLookTheyReallyDoLoveEachOther only truly get off with each other]].
* Guillotine from ''ComicBook/MiniMonsters'' is a good example. She's a goth girl who bullies the Frank's gang alongside (or not) his "boyfriend" Morty (The leader of the gang and real AlphaBitch, although is male). In spite of that, she's best friends with Piruja (one of the Frank's gang) and helps her to conquer Victor (The spoiled protagonist), although she absolutely doesn't get along with him and his friends.
* Liz Allen in ''ComicBook/SpiderManLovesMaryJane''. Liz typically plays this role in most mediums. In the original series, she ends up developing a form of Hero Worship for Peter when they were in High School, though he [[AllLoveIsUnrequited sadly didn't notice.]]
* Brittany Parsons of ''ComicBook/VonHerlingVampireHunter'' is one. She's even got her own GirlPosse, but cares about her friend Peggy Jo Warner and goes as far as to tell her posse to stop insulting Peggy.
* Cornelia from ''ComicBook/{{WITCH}}'' was known to be incredibly disagreeable after getting her powers, but eventually gets used to it. She's also the local BullyHunter, being the one who protects younger and/or new students from the local bullies (that's how she first met and befriended Will and Taranee) and keeps in line the actual {{Alpha Bitch}}es.
* ComicBook/EmmaFrost from ''ComicBook/XMen''. She's almost always conceited, extremely critical, and absolutely ruthless in any kind of fight. Not to mention she intentionally wears [[{{Stripperiffic}} all those skimpy outfits]] just [[AttentionWhore to get attention]]. However, she's a MamaBear to anyone who's officially or unofficially her student, and she's almost always been a loyal, reliable member of the various teams she's belonged to.

[[folder:Fan Works]]
* ''Fanfic/DisneyHighSchool'' gives this role to [[Disney/{{Aladdin}} Jasmine]] and [[Disney/ThePrincessAndTheFrog Charlotte]], with [[Disney/TheEmperorsNewGroove Kuzco]] has a sort of male example (and a [[AwesomeEgo more egotistical]] one).

[[folder:Films--Live Action]]
* Claire from ''Film/TheBreakfastClub''. In fact, her bitchiness comes less from herself and more from peer pressure, and it's shown that deep down she's ''miserable'' due to it.
* Jules from ''Film/TheCabinInTheWoods'' is an interesting subversion of the trope… as is every other trope in this movie. She's the typical AlphaBitch [[TheTease sex tease]], [[spoiler:but only because of the pheromones and chemicals she's been given by the White Collars, to change her behavior and intelligence. In truth, she's very friendly, loveable and funny, as seen in the beginning of the film.]]
* Tess Tyler from ''Film/CampRock'' becomes one by the end of the first movie. [[AesopAmnesia And again by the end of the second one.]]
* ''Film/{{DEBS}}'' starts off with Max as the captain of the D.E.B.S. squad. She has a Type A, take-charge and aggressive personality that tends to dominate everyone around her and can be quite rough with Amy Bradshaw. After she's demoted to second-in-command she's devastated and becomes more sympathetic, and by the end of the movie she covers Amy's escape with Lucy, proving that she's a true friend.
* Ashley Fruend and Ashlyn Halperin from ''Film/FinalDestination3'', despite behaving like typical ditzy popular girls, are actually friendly towards the protagonist Wendy. In their funeral, [[DeadpanSnarker Ian]] mentions how they had never done anything bad to anybody.
* ''Film/{{GBF}}'' focuses on a high school with three alpha bitches, all of whom reveal a far nicer side. 'Shley is willing to befriend Tanner despite Mormonism forbidding it, and is generally the nicest and most approachable out of the three of them. Fawcett is the only one to stand up for Tanner re: the school's homophobic prom policies. Caprice is the only girl to understand Tanner needs a romantic life and isn't a neutered purse-poodle--so she tries to set him up with a hot British guy.
* Dylan Schoenfield of ''Film/GeekCharming'' (both the film and the book it's based on) could be a codifier for this trope.
* Amber Von Tussle in ''Film/HairSpray'' (the musical and its film adaptation, in which she accepts her defeat and decides to join everyone else in having fun dancing… in the film, she even does so with a black dancer, defying her mother's racism.)
* Sharpay Evans from ''Film/HighSchoolMusical'' either becomes this in her own movie (''Sharpay's Fabulous Adventure'') or always was this [[UnintentionallySympathetic for]] [[DracoInLeatherPants some]] [[RootingForTheEmpire audiences]].
* Deconstructed in ''Film/TheHole'' with Creator/KeiraKnightley's character Frankie. When Liz tells her story to the police we see in flashbacks that Frankie is popular but isn't bitchy to Liz and helps her out (it's implied that Liz does her homework for her). [[spoiler: Then we learn that Liz's story is a lie and we see real flashbacks and Frankie fits the Alpha Bitch stereotype down to a T. Though Liz is actually worse than her.]]
* Jessica Spencer of ''Film/TheHotChick'' is a {{Jerkass}} to certain people she doesn't like, but takes good care of her baby brother. The PetTheDog moment with her brother is important because it makes it easy for us to feel sorry for her later on when she is magically transformed into a man (don't ask).
* The title character of ''Film/ILoveYouBethCooper'' is this pretty much from the outset, even if she DrivesLikeCrazy. It's not her fault her boyfriend's a psycho...
* Gen Harwood from ''Film/IcePrincess'' comes off as an inconsiderate party girl at first, but later turns out to be a good friend and guide to Casey. Notably, Gen seems quite disgusted by the trick her mother Tina pulled on Casey, even though Tina was doing it for Gen.
* ''Film/{{Jawbreaker}}'' had TokenGoodTeammate of the GirlPosse Liz Purr, who was never a real AlphaBitch though part of a bitchy girl posse. Julie became this through CharacterDevelopment. At the beginning of the movie, she suffering from BystanderSyndrome, which leads to her involvement in the prank that killed Liz. She then grows a moral spine, quits the posse and takes AlphaBitch [[VillainProtagonist Courtney]] [[MomentOfAwesome down]] via EngineeredPublicConfession.
* [[spoiler: Regina George]] is implied to be one by the end of ''Film/MeanGirls''.
* Misa from ''Film/{{Oyayubihime}}'' is nosy, rude and gossipy. But she definitely isn't a bully, and she stands up to Saeko in spite of being blackmailed into staying quiet. Not to mention, her fights with the teacher provide much comic relief.
* Amanda Jones of ''Film/SomeKindOfWonderful'' is set up to be this, but really isn't. In fact both her nastiness and her social status stem from her ManipulativeBastard boyfriend, Hardy Jenns, and once they breakup she improves very quickly.
* Mikaela Banes from ''Film/{{Transformers}}'' looks like she's developing into this, before the plot kicks into high gear and her [[FallenPrincess troubled history]] comes out.

* Sansa Stark from ''Literature/ASongOfIceAndFire'' is this, when on home turf in Winterfell -- she even has a small GirlPosse to irritate her sister, Arya, with. She also manages to keep it for a little while in King's Landing, while (mostly) sheltered from the worst of what Court has to throw at everybody. Until everything goes very south, very, very quickly. But, nobody in Westeros can out-[[GodSaveUsFromTheQueen Queen Bitch]] Cersei Lannister, as the actually painfully young, naïve and rather sweet Sansa soon learns to her cost. She starts sharpening her skills to impressive levels, but... ouch. The learning process is beyond harsh, and wildly disproportionate to what her, frankly, juvenile bitchiness was.
* The protagonist of ''[[Literature/ForgottenRealms Daughter Of The Drow]]''. Liriel was a minor member of the ruling clan popular among young party-loving nobles, and wasn't more malevolent than being good at the Drow brand of humour required. Later in the Academy she habitually pranked her peers, mainly the plump girl she referred to as "a peasant" (in fact, noble, but from an agriculture-focused House)--a senior student known as humorless and too vicious with younger students. Which only made the perpetrator more popular as a wizard sneaky enough to repeatedly humiliate the hated jerk without leaving any proof.
* Bethany Davis in ''Literature/EveryOtherDay'' by Jennifer Lynn Barnes. {{Lampshade|Hanging}}d:
-->'''Bethany:''' I'm shallow, not a [[TheSociopath sociopath]].
* ''Literature/HarryPotter'':
** Fleur Delacour of Beauxbatons Academy in the books gets a lot of flack for dating Bill Weasley, due to his family believing her to be a pure AlphaBitch who's only superficially interested in him. She proves them wrong by standing by her man even after his face is disfigured. Though part of her reasoning is in pure AlphaBitch fashion--she's beautiful enough for the both of them, and the scars Bill received from Greyback prove that her husband is brave. She then promptly starts cleaning his wounds.
** There's also Cho Chang of Ravenclaw, who's pretty, popular, a star Quidditch player, has her own GirlPosse, but is actually a NiceGirl who just has some severe emotional and psychological problems. [[spoiler:Her first boyfriend being casually murdered by the BigBad in [[Literature/HarryPotterAndTheGobletOfFire Goblet of Fire]] didn't help]].
* Constanza Grayfoot in the ''Literature/{{Midnighters}}'' series by Creator/ScottWesterfeld may not be particularly nice to any of the other Midnighters--though she will admit that Dess "[[GoodWithNumbers knows her trig]]"--but she's a genuine and supportive friend to Jess, though a somewhat superficial one.
* [[spoiler:Lana]] in ''Literature/ThePrincessDiaries''. By the end of the series, she's become close friends with Mia and is shown to be genuinely sympathetic. As soon as the film premiered in 2001, she is Mia's enemy even though Music/MandyMoore portrayed her as a ultra snobby cheerleader in which she doesn't like her princess friend (Creator/AnneHathaway) at all due to the protagonist stealing her boyfriend, Josh Bryant, right from under her nose.
%%* Kara in ''Literature/AvalonWebOfMagic''.
%%* Clio Martin in the ''{{Literature/Balefire}}'' series by Cate Tiernan.
* The ''Literature/{{Twilight}}'' series has Rosalie Hale for the vampires and Leah Clearwater for the werewolves.
* Ginevra Fanshawe in Charlotte Brontë's ''Literature/{{Villette}}''. She is completely open about being a superficial GoldDigger, but she seems to genuinely value Lucy's friendship.
%%* Noelle Lange in the ''Literature/{{Private}}'' series by Kate Brian.

[[folder:Live-Action TV]]
* ''Series/AmericasNextTopModel'': Bianca from Cycle 9 was a monster, picking on poor [[UsefulNotes/AspergersSyndrome Aspie]] Heather and [[HookerWithAHeartOfGold Stripper with a Heart of Gold]] Lisa. But you can't hate her too much when her disses are as poetic as "check your thighs in the mirror, and I'm done" and her claim that she's a "fun bitch" not a "bitchy bitch". It's more fun to judge ''America's Next Top Model'' contestants by their capacity for MemeticMutation as opposed to their actual modelling ability.
* ''Series/ANTFarm'': Lexi started the show a straight-up AlphaBitch, but has slowly been shaping up as this, getting some moments of potential friendship with Chyna and even some ShipTease with Chyna's brother, Cameron.
* ''Series/BeverlyHills90210''
** Kelly is initially portrayed as a popular, stuck up snob but over the years she grows into a much more likable person.
** In the SequelSeries, Naomi. She's not that bad. She genuinely has a nicer side, but would still act like a bitch if anyone has ever hurt or betrayed her in anyway. She evolved into this after her CharacterDevelopment in season 3.
* ''Series/TheBigBangTheory'': Penny is a gorgeous young woman who socializes easily and who was very popular in high school. Her bitchy behavior shows mostly in regards to her relationship with scientists Bernadette and Amy. In one episode, she realized she was a high school bully and was sorry about it. She is still portrayed as likable.
* ''Series/BuffyTheVampireSlayer'':
** Cordelia Chase starts as a regular AlphaBitch, but becomes this through CharacterDevelopment and HiddenDepths. Eventually, she also becomes a FallenPrincess, but even when she becomes a regular on the {{Spinoff}}, ''Series/{{Angel}}'', she still retains some of the Alpha Bitchy qualities she had to begin with.
** Buffy herself falls in and out of this trope, having [[NotSoDifferent a fairly similar background to Cordelia]] before becoming TheChosenOne seriously [[BlessedWithSuck derailed her life]].
%%* Sasha from ''Series/{{Bunheads}}''.
* ''Series/{{Carrusel}}'': Maria Joaquina had two KickTheDog moments at the beginning, when she ripped the card that Cirilo gave her for her birthday and then when she ratted Marcelina for cheating on a test. The ''second'' one, however, bit her in the butt badly as her classmates ([[DoggedNiceGuy Cirilo]] included) isolated her; Maria Joaquina ended up [[HeroicBSOD breaking down]] [[CryCute in tears]] due to this, and after that she became the Lovable Alpha Bitch we know and love.
%%* Rosamund "Rosie" Webster, from ''Series/CoronationStreet''. [[IAmNotSpock Do not confuse her with Helen Flanagan, her actress]].
* ''Series/CrazyExGirlfriend'': Rebecca meets a quintet of these girls in the episode where she volunteers at her old summer camp. At first, five of the teenage girls there are determined to make Rebecca's life hell, laughing at her and mocking her every chance they get. However, when Rebecca tries to give a speech on female empowerment, only to break down into hysterical sobs due to her own personal issues, all the campers leave... except the five girls who were making fun of her the whole time, who instead approach Rebecca and sit with her on the stage. They sympathetically listen to Rebecca's troubles, and then give her a makeover and sing a SelfEmpowermentAnthem to try and encourage her. Their advice is questionable, to say the least, but it quickly becomes clear that they're not really bad people.
* ''Series/Daredevil2015'': Marci Stahl. When we first meet her in "World on Fire," she seems like Regina George if Regina George became a lawyer - she makes no secret of being selfish and mostly interested in her own career. But Marci has moral standards and her open bitchiness can be strangely endearing. Karen finds it amazing that Foggy used to date her. Marci eventually drops the selfishness bit after Foggy persuades her to turn against her colleagues at Landman & Zack and sell them out for conspiring in Wilson Fisk's criminal enterprise. By season 2, she's been hired on at Hogarth, Chao & Benowitz and has become a somewhat nicer person.
* ''Series/DeadOfSummer'': Jessie starts out looking like a more conventional AlphaBitch, but receives some major CharacterDevelopment in episode 4 showing her to have a softer side. [[spoiler:Of the two people who learn that Drew is transgender, she's the one who accepts him for who he is -- and given that the show is set in TheEighties, that says a lot about her character. (Especially since the other person who found out about Drew's sexuality, Blair, was himself gay, and was [[UnsettlingGenderReveal squicked out about his would-be boyfriend's gender identity]].)]]
* ''Series/{{Degrassi}}'': Both Paige (S1-S5) and Holly J (S7-S11) start out as the standard {{Alpha Bitch}}es, but due to CharacterDevelopment Paige comes to the point where she's ready to stop worrying about what other people think and have a lesbian relationship with Alex in her senior year. Holly J also grows into this trope by the time she's a senior.
* ''Series/{{Friends}}'': Rachel started off like this before her CharacterDevelopment. This goes back to her days in high school when she was a spoiled AlphaBitch cheerleader but was still friends with the unpopular Monica.
* ''Series/{{Glee}}'':
** Quinn Fabray starts off as a nasty Alpha Bitch, gets pregnant, and becomes a FallenPrincess. Now that she's had the baby she's back to being TheCheerleader...but is still friends with everyone in the glee club. [[MyFriendsAndZoidberg Except Rachel]]. Unfortunately, it seems her character has reverted back to her original personality. See [[http://www.vulture.com/2011/04/glee_chart.html this chart]] for a general outline of her inconsistent personality throughout the first half of season two.
** Santana Lopez started out as TheDragon to Quinn's AlphaBitch only to inherit the top title when Quinn became the FallenPrincess. She's now nursing a healthy dose of {{Gayngst}}. Also, she's been getting more and more sweet moments, with Brittany in particular and arguably the club in general. All while keeping her [[SpicyLatina spiciness]].
** ''Glee'' seems to be unable to function without at least one of these in the cast. The newest version is new head cheerleader Kitty, who spends most of a season in the New Directions apparently just to mess with them. Then, when she hears of other popular girls harassing Unique, she vehemently demands their names, so she can put Nair in their shampoo bottles. Off the rest of the cast's shocked looks, she finally admits that they're her friends...and, naturally, she will deny that at the top of her lungs outside of that room.
* ''Series/TheFactsOfLife'': Blair Warner is a RichBitch but the rare HiddenHeartOfGold subtype.
* ''Literature/GossipGirl'': Blair Waldorf, the ruthless queen bee, can be sweet and does worry about the people she likes if she's in good terms with them, but only her close friends and family get to see this side of her.
* ''Series/KamenRiderFourze'': Miu Kazashiro becomes one early in the show's run, losing her fanbase after the MonsterOfTheWeek [[EngineeredPublicConfession records her badmouthing her admirers and broadcasts it during the school's]] BeautyContest (and beats her up). She ends up winning back her classmates' respect by going up on stage during the last part of the contest (while still bandaged and using a crutch) and delivering an epic speech where she explains that she hates admirers because it means they're focusing on her rather than improving themselves. She also accepts the MagneticHero's offer of friendship and ends up becoming the (self proclaimed) president of the Kamen Rider Club, and then the (self proclaimed) chairman after she graduates.
* ''Series/LizzieMcGuire'': Kate was originally friends with Lizzie and her friends until she got a bra. At the start of the series, she is the AlphaBitch stereotype. Later on she has moments of sympathy, such as when her sister and mother seem to show her little to no affection, and some moments that show her character develop, such as helping Lizzie and Gordo in the movie (also becoming a ShipperOnDeck for the two).
* ''Series/LittleLunch'': Tamara has elements of this, although given her athleticism she may be more of a female JerkJock. She has the bossiness and tendency to dictate other people's social status of the traditional alpha bitch, but she's not really a bully, and she inevitably comes around and proves herself a good friend in the end.
* ''Series/{{Misfits}}'': Alisha. Although other characters have called her out on her bitchy behavior and after going through a lot of CharacterDevelopment she is no longer an AlphaBitch.
* ''Series/{{Mortified}}'': Brittany, although how much of an Alpha Bitch she is [[DependingOnTheWriter varies from episode to episode]].
* ''Series/TheOC'': Summer Roberts starts out as a rude and spoiled AlphaBitch. But then becomes more of a somewhat ditzy, but likable girlfriend for Seth.
* ''Series/OneTreeHill'': Brooke Davis. Early on, she's closer to the AlphaBitch side of things, but she's also very protective of the people she considers friends, even if they aren't the typical popular people (note her [[OddFriendship friendship with Mouth]]).
%%* ''Series/PowerRangersDinoThunder'': Cassidy Cornell gradually becomes one.
%%* Margaux Kramer on ''Series/PunkyBrewster''
* ''Series/SabrinaTheTeenageWitch'': Averted with Libby in early seasons who is an AlphaBitch through and through (and former TropeNamer) but played straight with Morgan in later seasons. She is a shallow, selfish, spoiled airhead but not a bad person, and she actually gets better after her first few episodes becoming one of Sabrina's best friends.
%%* ''Series/ShakeItUp'': [=CeCe=] Jones.
* ''Series/{{Skins}}'': Mini started out pure AlphaBitch, but has grown gradually [[DefrostingIceQueen nicer]] over the course of Season 5 since [[ThePowerOfFriendship becoming friends with the other kids]], although the Mini/Franky/Matty love triangle can bring out [[GreenEyedMonster her bitchier side]].
* ''Series/SonnyWithAChance'': Tawni was solidified as this by the first season finale, where she prevents Sonny and Chad's TenMinutesInTheCloset moment from being broadcast live by [[JerkAss Gilroy Smith]].
* ''Series/TheSuiteLifeOfZackAndCody'': London Tipton has some RichBitch tendencies but she's rarely malicious and is way too stupid to be considered a true AlphaBitch.
* ''Series/That70sShow'': The self-absorbed and spoiled Jackie Burkhart was originally TheFriendNobodyLikes, but Donna eventually warms up to her, and they become a TomboyAndGirlyGirl pair.
* ''Series/TeenWolf'': Lydia Martin especially when she's around Allison or Jackson. But she's a hard character to hate once you've seen her [[spoiler:season-long descent into hallucination-induced insanity]].
* ''Series/TheVampireDiaries'': Caroline. Blonde, popular, pretty, ditzy (not helped by having been repeatedly mind controlled), but nice enough.
%%* ''Series/VeronicaMars'': Lilly Kane in the BackStory..

[[folder:Professional Wrestling]]
* [[FictionFiveHundred The stupidly rich]] Ashley Cartier and [[Wrestling/{{Ivory}} Tina Ferrari]] may have been [[SubvertedTrope subversions]] since they were supposed to be likable from the get go, even though Cartier openly referred to herself as "prissy". Still, that the well off California girls living the life of luxury were baby {{face}}s rather than Wrestling/TedDibiase type {{heel}}s is worth mentioning.

* Galinda/Glinda from ''Theatre/{{Wicked}}''. Spoiled, ditzy, entitled, and bratty... but also deeply loyal to Elphaba, and in possession of a genuinely good heart beneath it all. By the time act two begins, she's outgrown her AlphaBitch ways almost entirely, and the end of the show has her ascend to TheWomanWearingTheQueenlyMask for the sake of the greater good.

[[folder:Video Games]]
* Nina from ''VideoGame/SuikodenII'' is Newleaf Academy's answer to this trope--she's quite mean to Nanami ([[SmittenTeenageGirl thinking that she's also infatuated with Flik]]), is very self-assured, and does tease the hero's party with her ghost stories, but she's a nice girl at heart who'll step up to defend her mayor from Highlanders [[ImprobableWeaponUser with a bookbag]]. [[LittleMissBadass She also has really good stats and a killer unite attack with Flik]].
* Mira Kagami in ''[[VisualNovel/TokimekiMemorial Tokimeki Memorial 1]]'' when [[spoiler:you get to see her HiddenDepths (dead father, painful rejections, poverty)]]. Accentuated in the various tie-in Radio Drama, [[TheAnimeOfTheGame OVA]], and spin-off games, which flesh out her character further.
* Etoile, in ''VideoGame/RhapsodyAMusicalAdventure'', is set up initially as the Alpha Bitch, but you mostly see her nicer side during your interactions with her in the game.
* ''Franchise/FireEmblem'':
** To a degree, Princess L'Arachel from ''VideoGame/FireEmblemTheSacredStones''. She's shown to be selfish, kinda childish, and '''[[LargeHam very bombastic]]''', but she's also very brave and kindhearted when push comes to shove, like when [[spoiler:she manages to pull Eirika out of an HeroicBSOD after losing the Stone of Renais to Lyon and gives her very valuable advice]].
** Clarine from ''[[VideoGame/FireEmblemElibe Fire Emblem: Sword of Seals]]''. She keeps demanding vassalage from Rutger and Lance and can be pretty mean to those who get close to her brother Klein, but she also helps Dorothy with her self-esteem without any second intentions and secretly fears that, once the "adventure" is over, she won't be able to see the outside world again.
** Maribelle from ''VideoGame/FireEmblemAwakening'', oh so much. She's got a sharp tongue and can come off as snobbish and a bit cold, but she also has a strong sense of justice and is loyal to the death to her friends. Oh, and she's also [[WhiteMage a very powerful mounted healer]].
* Yukari of ''VideoGame/{{Persona 3}}''. She's a popular {{Tsundere}} on campus, and comes off as cheery, but also quite snarky on a bad day. [[spoiler:Annoying as she seems, it's appropriate to call her a JerkAssWoobie rather than straight up {{Jerkass}} due to her very troubled backstory]].
** Natsuki is the more clear-cut example of this trope. Her deeds and demeanor were more vile, and she often bullied Fuuka [[spoiler:until their supernatural near-death bonding experiences brought them to be close friends instead.]]
* Ai Ebihara from ''VideoGame/{{Persona 4}}'', once you get close enough to her and max her Social Link [[spoiler: which reveals her RagsToRiches and FormerlyFat past, which is what made her an AlphaBitch to start with.]]
* SelfDemonstrating/GLaDOS of ''VideoGame/{{Portal}}'' is one of the most loved video game characters, but she is horrible and verbally abusive toward the player character all the time. Despite this, as the sequel shows, she's not all bad at, er, "heart". At least until she [[spoiler:deletes Caroline. Considering her history, though, that might be another lie.]]
* Mandy in ''VideoGame/{{Bully}}'' first appears to be the epitome of Alpha Bitchdom (beautiful, head cheerleader, dates the captain of the school football team, is ''viciously'' cruel to the nerd girl etc.) however the inevitable humiliation she receives is not actually PlayedForLaughs when we see her reaction to it, and she is also shown to be well aware of how horrible she is and that it stems from her own insecurities.
* Jess from ''VideoGame/UntilDawn'' is a homecoming queen who looks the part of a queen bee from a teen movie, and is introduced tittering over having set up a PrankDate that results in [[spoiler: the deaths of two of her friend circle]] because "she deserves it" in the prologue. She's also playful, goofy, and upbeat (for as long as anyone can be) in the main game, and will always express stress and regret over the events of the prologue.
* Haley, one of the possible romance options from ''VideoGame/StardewValley'', is initially established as a [[SpoiledBrat stuck-up little brat]] who insults [[PlayerCharacter The Farmer]]'s scruffy appearance and throws tantrums at being told to do minor housework. However, her bonding scenes and her list of favourite gifts reveals she's quite sweet deep down. She's notably the only potential romance option who ends up taking a curious interest in the main character's farmer lifestyle, and she even takes up reading and donating much of her colossal wardrobe to charity.
* Elise in ''VideoGame/StoryOfSeasons'' is a RichBitch who controls the majority of the town's fields in the beginning, and her servants paint a vivid picture of her as condescending and harsh, most of them loathing her. One servant even imagines her possible future spouse and [[HenpeckedHusband pities the poor man]]. However, she's surprisingly affable to the player, and gives you your first horse for cheap[[note]]5 milks[[/note]]. After some CharacterDevelopment, she becomes nicer.
* Karin Kanzuki of ''VideoGame/StreetFighterAlpha'' fame debuted as an arrogant, haughty RichBitch, but over the course of her story in that game, she befriends her rival Sakura, sponsors up-and-coming wrestler Rainbow Mika, and generally matures to the standards her family expects of her. Come ''VideoGame/StreetFighterV'' and she's now become the de-facto BigGood of the story, using her money and power to assist the heroes in taking on [[NebulousEvilOrganization Shadaloo]] and offering her family's massive estate as a base of operations for them to do so.

[[folder:Visual Novels]]
* Sasasegawa Sasami from ''VisualNovel/LittleBusters'' is beautiful, popular, smart, and the captain and star player of the girls' softball team. She also has minions who follow her everywhere and a great tendency for gloating. She ''also'' happens to genuinely respect Rin as her rival, considers it important to take responsibility for the negative actions of her underclassmen, and [[spoiler:even ends up joining the Little Busters to fill in for Rin in her route]].

[[folder:Web Comics]]
* Diane from ''Webcomic/ElGoonishShive'' seems to be turning into one, being [[http://www.egscomics.com/?date=2004-12-08 manipulative]] and snarky but genuinely caring about her GirlPosse and [[http://www.egscomics.com/index.php?id=883 showing concern for the protagonists]]. She also undergoes some CharacterDevelopment due to her pursuit of Elliot: she starts out [[http://www.egscomics.com/?date=2013-03-01 seeing him just as "practice"]] and [[http://www.egscomics.com/index.php?id=1591 wanting him to buy her stuff]], but in the course of [[http://www.egscomics.com/index.php?id=1611 learning about him from afar]], she [[http://www.egscomics.com/index.php?id=1631 seems to develop]] [[http://www.egscomics.com/index.php?id=1634 genuine feelings for him]].
* Penny of ''Webcomic/PennyAndAggie'' appears at the beginning of the comic to be a straight-up AlphaBitch, and indeed Aggie and certain other characters see her that way for much of the series. However, while Penny is materialistic and often snobby, she's also genuinely ethical and compassionate. She even admits to Aggie, when they bury the hatchet and become friends, that "I don't really need the perfect shoes. It's just fun to pretend I do."
* Chrys'tel Vel'Sharen of ''Webcomic/{{Drowtales}}'' starts the series as a straight AlphaBitch, but she's quickly shown to defend her roommate [[ShrinkingViolet Faen]] from being tormented by the other girls. Later on she begins to question what's going on in her own family and actually becomes [[spoiler:TheMole to her aunt]].
* Zulenna in ''Webcomic/GirlGenius'' was at first a complete SpoiledBrat who looked down on Agatha (but wasn't that popular). When it was revealed that Agatha was a Heterodyne, Zulenna paid her as much respect as she despised her earlier, and even [[spoiler:gave her life to slow the soldiers pursuing Agatha]].
* In ''Webcomic/EerieCuties'', this'd be Layla Delacroix. She's the most popular girl at [[AllGhoulsSchool Charybdis Heights]] and she's hot enough that EvenTheGirlsWantHer. But she's still regarded as an IceQueen, by some of the students, due to her aloofness and her snarky nature. Yet, Layla's been shown to be fairly responsible and even helps organize activities at the school, as seen in the ''"Kissing Booth"'' bonus story in the print edition of vol.1. Nor is she the type to hold grudges...unless the other girl's name is [[TheRival Melissa]] Hellrune.
* ''Webcomic/MagickChicks'': To say Faith has an ego would be an understatement, even if it's {{justified}}, due to being the most popular girl at Artemis, [[SuperPowerLottery the most powerful esper in its history]], the [[AbsurdlyPowerfulStudentCouncil student council]] [[StudentCouncilPresident president]], and [[EvenTheGirlsWantHer is considered the hottest girl on campus]]. So, yeah...[[SmugSuper she's pretty smug]]. But it's repeatedly shown that she takes her responsibilities seriously (despite bending rules when it suits her), [[AFatherToHisMen cares for the safety of her fellow students]], and has twice [[http://www.magickchicks.com/strips-mc/sharper_than_a_sanjiegun put herself at risk]] [[http://www.magickchicks.com/strips-mc/save_artemis in order to protect them.]] All of which has earned her [[CoolBigSis the admiration]] of the student body.
* Emily Caston from ''{{Webcomic/Rain}}''. She initially comes across as a typical AlphaBitch who's concerned with having "the perfect year" and graduating valedictorian. However, after Rain gets to know her, she makes it clear that behavior is just a façade. In truth, Emily describes herself as awkward and antisocial, suffers from extreme ParentalNeglect, and is very knowledgeable on the subject of romantic and sexual orientations. She also trusts Rain with the secret that she's [[spoiler: pregnant with her (much older) ex-boyfriend's child, who she's going to keep]], and also becomes the first person to whom Rain directly comes out as being transgender. The two of them become close friends and even call each other sisters, [[spoiler: although Rain actually has a crush on her and [[CannotSpitItOut can't spit it out]]]].

[[folder:Web Original]]
* Aki of ''Literature/SailorNothing'' has shades of this. Even before her BreakTheHaughty chapter, she is (secretly) friends with Himei, the class loser. She later considers her "breaking" to be the best thing that ever happened to her, as it freed her from the shallow pursuit of popularity.
* ''Literature/{{Worm}}'': [[VillainProtagonist Tattletale]] is explicitly beautiful and has [[ManipulativeBastard manipulation]] ([[AwesomenessByAnalysis through knowing or being able to figure out just about everything]]) as a superpower. However, despite her bitchy tendencies towards the world at large, she lacks any [[GirlPosse crowd]] to be "in" with and is a loyal friend to [[SociallyAwkwardHero Tay]][[TheFettered lor]] from their first meeting. [[spoiler:What little is known of her [[DarkAndTroubledPast backstory]] would suggest that she probably used to be this played straight, given her honest concern about her [[DrivenToSuicide brother]] and her constant beating herself up for not seeing the signs of his impending suicide. She certainly isn't the self-centered kind of bitchy, given how she ran away when her father attempted to use her power for incredibly selfish ends]].
* ''WebAnimation/{{RWBY}}'': Weiss Schnee, TheLancer of Team RWBY. She starts out as an insufferable AlphaBitch (without the "lovable" part), but Ruby makes multiple attempts to become her friend. After learning some important life lessons (such as making friends and dialing down her FantasticRacism), combined with DefrostingIceQueen, she's extremely supportive in combat and slowly improving her sociability throughout the series.
* ''WebAnimation/TheMostPopularGirlsInSchool'': Trisha Cappelletti may side with the main AlphaBitch cheerleaders, but she's a NiceGirl, a GeniusDitz, and their (the rest of the cheerleaders) MoralityPet.
* ''WebVideo/TheVeronicaExclusive'': Veronica, after joining the school's GirlPosse, becomes popular, and is prone to snarkiness, being judgmental, having a bit of a vengeful streak, and sometimes being downright mean. Despite this, she does still genuinely care about her uncool best friend Martha, and openly dates Jane, despite Jane being a complete outcast. ([[SerialKiller Though Jane is an outcast]] [[CuteAndPsycho for good reason]]...)

[[folder:Western Animation]]
* Angelica Pickles from ''WesternAnimation/AllGrownUp'', especially when compared to straight-up Alpha Bitch Savannah.
* Tami from ''WesternAnimation/TheAmazingSpiez'' on numerous occasions. She apparently even became the spies' friend for good and for real in the [[NoExportForYou unaired-in-the-US]] GrandFinale.
%%* Muffy from ''WesternAnimation/{{Arthur}}''.
* Courtney Gripling from ''WesternAnimation/AsToldByGinger''. She may have a somewhat...anthropological approach to the world outside her sphere, but she really does have a kind heart. Her best friend Miranda Kilgallen is closer to the more typical AlphaBitch but even she softens as the series goes on.
* Chelsea Cunningham from ''WesternAnimation/BatmanBeyond''. She sees no contradiction between being best friends with SpoiledSweet Dana Tan, hanging out with her ex-con boyfriend and his HollywoodGeek friend, and dating JerkJock Nelson Nash.
* ''WesternAnimation/ChalkZone'' minor character Michelle Norwegiano is one of these. While she can be stuck-up at times (Rudy even refers to her as "a total snob" when a misunderstanding causes him to think he and Penny weren't invited to her party in "Poison Pen Letter"), she's also been shown to be pretty friendly with Rudy (and presumably Penny--she's at both of her parties shown in the series but they don't have any real interaction).
* Jetta from the ''WesternAnimation/CliffordTheBigRedDog'' animated series. Her dog, Machiavelli, is a male example.
* Sissi of ''WesternAnimation/CodeLyoko'', especially in Seasons 2 and 4 when [[DependingOnTheWriter there were a lot more episodes with her written that way]], though she had a few moments in the first season as well. Much of her setbacks to being a just plain Alpha Bitch were due to the literal ResetButton the show regularly uses, and being a just plain Alpha Bitch to start with was because of a stupid misunderstanding between the heroes and her back in the prequel episodes. In the series finale, her status as one finally sticks when the heroes make her a part of their group.
* ''WesternAnimation/{{Daria}}'':
** Quinn Morgendorffer, in contrast to the nastier Alpha Bitch, Quinn's "[[WithFriendsLikeThese friend]]" Sandi Griffin. They often come to odds because Sandi's [[SmugSnake consciously grasping at power]], whereas Quinn's more than content with [[ItsAllAboutme all the attention she gets]]. In the show's GrandFinale, Sandi seems to change her ways (mostly) and become one of these too.
** [[DumbBlonde Brittany Taylor]] and the other cheerleaders have shades of this, while most of the male characters are {{Lovable Jock}}s. All tend to fall into InnocentlyInsensitive around the less-cool, though.
%%* Beebe Bluff from ''WesternAnimation/{{Doug}}''.
* Stephanie Knightleigh in ''WesternAnimation/EdgarAndEllen'' occasionally falls into this, either being nice toward her little brother, helpful toward her [[VillainProtagonist equally jerkish adversaries]], or surprisingly badass in her scuffles with them that even they respect her for it. This is a contrast to the book series the show is loosely based on, where the twins [[TookALevelInKindness gradually become better people]] (despite all their attempts to resist this) while Stephanie is gradually revealed as a [[TheSociopath sociopath]] with little in the way of redeeming traits.
* [[DependingOnTheWriter Depending on the episode]], Trixie Tang of the ''WesternAnimation/TheFairlyOddParents'' can be one of these or just a straight-up AlphaBitch.
* Shellsea from ''WesternAnimation/FishHooks''. Although she tends to find Milo and Oscar ridiculous, she's also Bea's best friend.
* Contrary to all expectation, the "one-dimensional bleach-blonde valley girl stereotype" Pacifica Northwest ends up becoming this in the second season of ''WesternAnimation/GravityFalls'', with both Mabel and Dipper bringing out her better side on separate occasions, especially with the revelation of her [[spoiler:rather [[ParentalAbuse disturbing]] FreudianExcuse]].
* Rhonda Wellington Lloyd from ''WesternAnimation/HeyArnold''. Despite engaging in typical {{Alpha Bitch}} activities, she can be remarkably friendly. Her best friend is a down-to-Earth bug collector, she has a great capacity for sympathy to those less fortunate, plays sports with her significantly less wealthy classmates all the time, and doesn't hold a grudge against the guy who stalked and blackmailed her into dating him for a week.
%%* Kendall in ''WesternAnimation/KickButtowski''.
* Same with Penny at the beginning of ''WesternAnimation/MrPeabodyAndSherman'', to the point of literally treating Sherman like a dog. This, until she made a trip to Ancient Egypt [[spoiler:where Peabody and Sherman rescued her from marrying [[UsefulNotes/{{Tutankhamun}} King Tut]]]], finally becoming into this.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'':
** Rarity is somewhat vain and materialistic, and occasionally looks her nose down on her more slovenly friends such as Applejack. However, she is no less helpful than the other ponies and embodies the Element of Generosity (her EstablishingCharacterMoment being when she sacrifices some of her beloved tail [[ItMakesSenseInContext to act as a mustache for a heartbroken sea serpent]]).
** In later seasons, [[spoiler: Babs Seed]], and eventually [[spoiler: Diamond Tiara and Silver Spoon]] are revealed to be this, and each time their excessive brattyness comes from serious personal insecurities. [[note]] [[spoiler: Babs Seed was bullied for being a Blank Flank, and Diamond Tiara was raised by her over-elitist parents to be perfect to the point of social awkwardness. Silver Spoon has no excuse rather than following Diamon Tiara as her BetaBitch, but is also the first of the two who comes to reason.]] [[/note]]
* The one Debbie in ''WesternAnimation/TheOblongs'' who gets her face all temporarily mutilated. [[WeWantOurJerkBack Much to the chagrin of the outcast group]], as she becomes as clingy with ''them'' as she was with the Debbies.
* Ashley A from ''WesternAnimation/{{Recess}}'' could count. When she is kicked out of the clique, she befriends Gretchen, and during the Little Miss Blush beauty pageant, she secretly congratulates Spinelli. She has also asked the gang for help on other occasions and is seen talking to the less popular kids on the playground like The Diggers. Sometimes, the other three Ashleys can also be convinced to be nice and do good, like in "The Great Can Drive" and "League of Randalls".
* Cassandra in ''[[WesternAnimation/SabrinaTheAnimatedSeries Sabrina's Secret Life]]''. She started as the witchy replacement of AlphaBitch Gem Stone. But, as the series progresses, she became more kind-hearted and by the end, she and Sabrina are officially good friends.
* Amber from ''WesternAnimation/SofiaTheFirst'' was originally a genuine AlphaBitch and a RoyalBrat in the {{Pilot}}, but quickly warmed up to Sofia and becomes this trope.
* [[DefrostingIceQueen Liz]] from ''WesternAnimation/TheSpectacularSpiderMan'' becomes this via CharacterDevelopment, going from stuck-up in the second episode to eventually dating dorky Peter. [[FieryRedhead Mary Jane]] also may count, as she interacts easily with both the popular and geeky kids, while Glory also has at least some hints of this, quickly bonding with Harry for a time.
* Flying Princess Pony Head from ''WesternAnimation/StarVsTheForcesOfEvil'' can be jealous, manipulative and selfish but is still for the most part a genuinely good friend.
* Lo from ''WesternAnimation/{{Stoked}}'' technically ''should'' be the Alpha Bitch, given her "pedigree". She's a spoiled, gorgeous, manipulative, rich girl with a spray-on tan ...however, she's also friendly and loyal, downright ''[[SpoiledSweet sweet]]'' even, and loves her friends.
* On ''WesternAnimation/StevenUniverse'', the "cool kids" are Buck, Jenny, and Sour Cream. They're all extremely nice and have no problem hanging out with [[AllLovingHero Steven]], despite him being [[KidHero several years younger than them]].
-->'''Steven:''' Oh, but I--I don't have anything against squares. [[LiteralMinded I like all basic shapes]].
-->'''Buck Dewey:''' ''(Chuckles)'' Yeah, that's what I'm talking about. You got that much-needed counterpart to our cynical world view. You have to come.
* Kimmy in ''WesternAnimation/SymBionicTitan'' becomes one as the show progresses due to her relationship with Octus.
* Male example: Gordon from ''WesternAnimation/ThomasTheTankEngine''.
* Clover from ''WesternAnimation/TotallySpies'', in contrast to Mandy, who was more of a classic AlphaBitch. While Clover can be kind of rude, snobby, and conceited, she understands the importance of friendship and teamwork, unlike Mandy. Mandy has been shown to have a nicer side to her personality--unfortunately, it never lasts long and she pretty much always goes back to being mean again if she's provoked in some way.
* Maricella from ''WesternAnimation/SpiritRidingFree'' starts out as a classic jerk, but in "Lucky and the Deadly Blizzard," she demonstrates a more vulnerable side and is ultimately fond enough of Lucky to ring the town's church bell for who knows how long in order to guide Lucky through a blizzard when normally she eschews manual labor. Although Maricella still seems awkward about being worried about Lucky, whom she generally dislikes, she does hug Lucky and accepts a hug from her in turn.