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->''I've really stopped at nothing\\
Murder, treachery and lying\\
Whatever it takes to keep my looks\\
You really can't blame a girl for trying''
-->-- '''Yzma''', ''[[WesternAnimation/TheEmperorsNewGroove Kingdom of the Sun]]'', [[https://www.youtube.com/watch?v=374xW4zZbZA "Snuff Out the Light"]]

A character, [[VanityIsFeminine often female]], will go to desperate measures for the sake of staying eternally beautiful.

Maybe the character is currently beautiful and is scared of growing old. Maybe she has lost her good looks and is intent on regaining them. Either way, she will do whatever it takes to maintain a beautiful appearance, often crossing the MoralEventHorizon in the process.

A SuperTrope of VainSorceress and BloodBath. SisterTrope to ImmortalityImmorality, and a possible motivation for an ImmortalitySeeker. Contrast SoBeautifulItsACurse, in which a character's beauty brings them misery.

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!!Examples:

[[foldercontrol]]

[[folder:Anime & Manga]]
* In ''Anime/FullmetalAlchemist2003'', BigBad [[spoiler:Dante]] personifies this trope, willing to sacrifice thousands of people's souls just to stay young and good-looking for a few more years. On top of that, she uses {{body surf}}ing to take other women's bodies when [[spoiler:her currently possessed bodies fall apart]].
* The ''Manga/JunjiItoKyoufuMangaCollection'' story "Flesh-Colored Horror" has Chikara's mother and her macabre sense of beauty that she tries to inflict on her son. Her husband, now deceased, created a serum that causes the flesh to cleanly separate from the muscle and she becomes obsessed with this "perfect" new aesthetic. She tricks her sister into using the serum and then demands they treat Chikara as well. While his aunt sabotaged the formula to protect him, he's still regularly subjected to the grueling treatment process, turning the boy into a sullen, violent, diseased-looking wreck. The removable skin must be treated with brine to stay fresh, and it must be worn like a jumpsuit to prevent damage to the muscle.
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[[folder:Comic Books]]
* For a while in the late 1990s, ''ComicBook/SpiderMan'' villain the Vulture used advanced technology to steal the youth and vitality of others in order to restore and maintain his own.
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[[folder:Film -- Animated]]
* As shown by the page quote, Yzma from ''WesternAnimation/TheEmperorsNewGroove'' [[WhatCouldHaveBeen was originally going to act like this]] before her role was retooled, committing "murder, treachery, and lying" in order to find a potion that would give her eternal youth. She even wants to ''block out the sun'' in revenge for how it shriveled her skin and aged her.
* In ''WesternAnimation/{{Tangled}}'', Mother Gothel psychologically abuses Rapunzel so she will stay voluntarily in the tower, then becomes a PsychoKnifeNut when she escapes -- all because she needs the magic in Rapunzel's hair to stay eternally youthful.
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[[folder:Film -- Live-Action]]
* This is the motivation that drives the plot of ''Film/DeathBecomesHer''.
* The Sanderson Sisters in ''Film/HocusPocus'' drink the souls of children to extend their youth.
* ''Film/TheLeechWoman'': June needs to murder men by getting at their sweet [[PinealWeirdness pineal gland juice]] along with a special African flower extract. The reverse happens when drinking a ''woman's'' pineal juice.
* In ''Film/SnowWhiteAndTheHuntsman'', Ravenna restores her own youth and beauty by [[LifeDrinker draining them out of young village women who catch her eye]]. She also wants to eat Snow White's heart to gain immortality.
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[[folder:Legends & Folklore]]
* UsefulNotes/ElizabethBathory is alleged to have [[BloodBath bathed in virgin's blood]] in the belief that it would keep her looking young.
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[[folder:Literature]]
* ''Literature/{{Fairest}}'' is basically all about this trope. Ivi, the new queen of Ayortha, basically blackmails the main character Aza into being her singing voice (as a beautiful singing voice is one of the most important things to Ayorthaians). And if her ''physical'' beauty is threatened in any way, you'd better watch out...
* ''Literature/ThePictureOfDorianGray'': Dorian Gray is a beautiful young man who is frightened at the prospect of losing his good looks. He sacrifices his soul for eternal youth, but his portrait ages in his stead and reflects all his corruption back at him.
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[[folder:Live-Action TV]]
* The ''Series/{{CSI}}'' episode "[[Recap/CSIS1E21JusticeIsServed Justice is Served]]" features a sufferer of [[http://en.wikipedia.org/wiki/Porphyria porphyria]] who [[ImAHumanitarian eats other people's organs]] so that she won't be disfigured by it (it's left ambiguous as to whether it makes any difference). It's made clear that she's using it to preserve her looks rather than her health to avoid making her UnintentionallySympathetic.
* In the ''Series/{{Smallville}}'' episode "[[Recap/SmallvilleS02E06Redux Redux]]", the heroes discover that Chrissy Parker has been draining the life force from her victims in order to stay young and has been doing so for 80 years.
* ''Series/StarTrekTheNextGeneration'': In the episode "[[Recap/StarTrekTheNextGenerationS2E12TheRoyale The Royale]]", the fictional villain of a simulator of a cheesy [[TheForties 1940s]] potboiler namechecks the trope after killing a lovestruck bellboy.
-->'''Mickey D:''' You shoulda listened to me, kid. No woman's worth dying for. Killing for. Not dying for.
* ''Series/TheTwilightZone1959'': In the episode "[[Recap/TheTwilightZone1959S1E24LongLiveWalterJameson Queen of the Nile]]", Pamela uses a scarab to suck the life force out of men and transfer it to herself to maintain eternal beauty.
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[[folder:Tabletop Games]]
* ''TabletopGame/Warhammer40000'':
** The Dark Eldar have resorted to drinking the souls of their victims (Whom they usually torture to death for their own pleasure) in order to preserve their youth and, in effect, prolong their lifespans to avoid feeding Slaanesh.
** Inverted by Lucius the Eternal of the Emperor's Children. He used to be the [[PrettyBoy most beautiful]] of them all, but after two fights broke his nose and scarred him, he started scarring his own face before every battle, and these days [[http://wh40k.lexicanum.com/wiki/File:Luciusart.jpg is absolutely hideous]]. He also slowly reincarnates into whoever killed him.
[[/folder]]

[[folder:Video Games]]
* Reaver in ''VideoGame/FableII'' has made a DealWithTheDevil with the Shadow Court, rendering him immortal and perpetually young in exchange for him providing them with {{Human Sacrifice}}s.
* ''VideoGame/HiddenCity'''s Mistress of the Manor is a beautiful BlackWidow who is secretly UglyAllAlong. She obtained her beauty through a DealWithTheDevil, with human souls as the price.
* The ''VideoGame/TwistedMetal'' reboot's version of Dollface will kill anyone she fears might be considered a more beautiful model than her. She even killed a doctor who fixed her face after an accident...because he left a minor, tiny and superficial scar.
[[/folder]]

[[folder:Western Animation]]
* In ''WesternAnimation/DannyPhantom'', Penelope Spectra is a ghost who becomes Amity Park High's school counselor and purposely lowers the students' self-confidence, then uses their negativity to keep herself beautiful.
[[/folder]]
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