->'''Alan:''' It's not a purse. It's a satchel.\\
'''Triad boss:''' Is a purse, and you steal it from wrong guy!\\
--''Film/TheHangover''

A joke, especially in {{Sit Com}}s, wherein a character consistently refers to something embarrassing (or effeminate) by what they hope is a more dignified name.

A more specific form of InsistentTerminology. See also UnusualEuphemism when very unpleasant things are concerned. RealMenWearPink is the standard subversion. A character may use this to try to cover up an UnmanlySecret.

The former trope-namer was ''Series/{{Seinfeld}}'', as "The European Carry-All" (for a purse to be carried by a man). For a Less Vicious Term, see BlackmailIsSuchAnUglyWord.

----
!!Examples:

[[foldercontrol]]

[[folder:Advertising]]
* Played perfectly straight in a conversation between two bison (yes, bison) in a Manitoba Telecommunications Services commercial a few years back for camera phone support:
-->'''Bison 1:''' Is that a purse?\\
'''Bison 2:''' No! It's a murse! It's for men! It's European!\\
'''Bison 1:''' Uh-huh...\\
'''Bison 2:''' Look, my girlfriend got it for me and I have to use it a while. Let's just keep this to ourselves, okay?\\
'''Bison 1:''' Okay...\\
''*camera phone clicks*''\\
'''Bison 2:''' What was that?
* A [[http://www.youtube.com/watch?v=LRecos7TcA0 Progressive Insurance commercial]] has saleslady Flo telling a couple that Progressive can compare its rate with those of other top companies, thereby sparing them from spending all day shopping around to compare.
-->'''Flo:''' ''[to husband]'' And no more holding her purse!\\
'''Wife:''' ''[irritated]'' It's a European shoulder bag.\\
'''Husband:''' ''[sheepish]'' ItWasAGift. ''[rolls eyes to indicate wife]''
* Miller Lite's "Man Up" campaign gives men purses, lower-back tattoos, and skirts, but only [[http://www.youtube.com/watch?v=bgA4JQQhZD4 the purse ad]] features this trope.
-->'''Female Bartender:''' When you start caring, put down that purse and I'll get you a Miller Lite.\\
'''Male Bar Patron:''' It's a carry-all.\\
'''Female Bartender:''' ''[assertive]'' No, it's not.
* An ad for {{ESPN}}'s ''College Gameday'' (aired during the 2011 football season) opens with Erin Andrews signing off the 9:00 ESPNU hour and the regular ESPN team taking the set. Chris Fowler finds what seems to be a white purse and yells, "Hey Erin, you left your purse!", prompting Desmond Howard to snatch it away and say something to the effect of, "That's not a purse, it's a satchel. These are big in Europe right now, but you wouldn't know about that." Cue incredulous looks from Fowler (who also says, "No, I would not"), Kirk Herbstreit, and Lee Corso. (Watch it [[http://www.youtube.com/watch?v=OPmMhc_Eyzc here]].)
* An M&M commercial featured this when the name of "Plain" M&Ms were changed to "Milk Chocolate". It had several individuals give more politically correct terms for their job titles, such as "I am not a clown. I am a child entertainer" and "I am not a cheerleader. I am an [[ThatCameOutWrong athletic supporter]]... What?"
[[/folder]]

[[folder:Anime]]
* In a sort of meta-example from ''Anime/MobileSuitGundam'', fans always insist on referring to Char Aznable's [[SuperPrototype Ace Custom]] color scheme as "red" when, to many people, it looks suspiciously pink, especially in the original TV series. Never commented on in-show, but an occasional source of minor {{Flame War}}s in the fandom.
** Sunrise, the company responsible for the Gundam franchise, ''may'' have been having some fun with this in their latest effort, ''Gundam00''. When one of the show's aces (in this case a female) receives their own "[[SuperPrototype Ace Custom]]" mech, it's very blatantly pink, and it is called the "Tieren Taozi". Taozi is, for the uninformed, Chinese for "peach".
*** Later on, all of the lead Gundams become capable of going into Trans-Am mode where they become sparkly, pink and, of course, three times faster.
** Lampshaded in the author's notes of the official parody manga ''Kidou Senshi Gundam-san''. The author mentions how, when he was a kid, he painted many of his other model kits (fighter jets, cars, ''castles'') in "Char Custom" colours (read: pink), leading his mother to an entirely erroneous conclusion.
** ''AppleseedExMachina'' may be making fun of this example by giving Deunan Knute a pink [=LandMate=] prototype.
*** She only borrows it. [[RealMenWearPink It's not hers.]]
** Then there's Akito Tenkawa's Aestivalis in MartianSuccessorNadesico, which is very blatantly pink, in both the show and merchandise. It is never commented on, but is especially obvious when all the female pilots (who always outnumber the male) have decidedly more masculine colors.
[[/folder]]

[[folder:Comic Books]]
* From ''{{Deadpool}}'':
-->'''Bystander''': Nice scooter, freak!\\
'''Deadpool''': It's a motorbike! It's 100% manly!
* In an ''Comicbook/{{X-Men}}'' comic Jean Grey asks Jubilee if she still has nightmares. Jubilee responds that nightmares are for babies; she has "traumatic evening episodes".
* [[http://superdickery.com/index.php?option=com_content&view=article&id=318:real-men-wear-pink&catid=32:seduction-index&Itemid=36 This]] example on superdickery.com shows how Robin doesn't even want to think about Batman wearing pink. (Be careful going to Superdickery: the site has a lot of viruses.)
* From ''Franchise/{{Batman}}'', Spoiler's costume is not purple, it's ''eggplant''. "Purple would've looked stupid"
* [[TheSmurfs King Smurf's]] costume is not yellow but ''gold''. Though to be fair, [[GoldMakesEverythingShiny the suit does sparkle when he first shows it off]], so it may simply be factual.
[[/folder]]

[[folder:Film]]
* In ''Film/TheHangover'', Alan refers to his man purse as a satchel. ("IndianaJones has one!")
** Later, [[spoiler: it turns out that Alan and Mr. Chow both own the same satchel, except Chow insists that his is NOT a satchel, but indeed a purse]].
* ''ClerksII'' One character insists that something is not bestiality porn, it's "inter-species erotica"
** "Fucko."
* ''Film/HowTheGrinchStoleChristmas'': "It's not a dress! It's a kilt, sicko!"
* In ''Disney/WreckItRalph'', King Candy insists that the candy-pink throne room of his castle is "salmon". [[spoiler: This counts as foreshadowing, since it turns out the entire castle isn't exactly his.]]
* [[https://www.youtube.com/watch?v=HFHFmL6h81Y This]] scene from TheLastEmperor. It's a mild subversion in that Mr. Johnston isn't so much annoyed as he is trying to teach a lesson in the value of words.
* In ''Film/GuardiansOfTheGalaxy'', Star-Lord insists to Rocket that his bag isn't a purse, it's a knapsack.
[[/folder]]

[[folder:Literature]]
* In ''Figgs & Phantoms'', the main feature of the [[AnotherDimension Alternate Dimension]] is a pink palm tree, which its lone resident insists is coral, not pink.
* In Creator/MichaelChabon's ''Manhood For Amateurs'' he devotes an entire chapter to the defence of his man-purse titled 'I feel good about my Murse.'
* The main character of the ''DiaryOfAWimpyKid'' books insists that it's not a diary, it's a journal. Though this is OlderThanTheyThink (see the ''Doug'' example in Western Animation).
** And in the first book, Greg says that he doesn't want to take Home Ec. 2, even if he was good at Home Ec. 1, because he had to keep telling everyone his purse was an "embroidered bookbag." A student's response? "Okay, pursie."
* The "dolls versus action figures" variant appears in the children's adventure novel ''The Dragons of Ordinary Farm''. The sister of a boy named Steve comments that he only won a game because she stepped on one of his dolls and almost broke her leg. "'It's not a doll,' Steve replied with dignity. 'It's a collectible action figure of Helldiver from ''Deep End''.'"
[[/folder]]

[[folder:Live Action TV]]
* Former trope namer: In ''{{Seinfeld}}'', Jerry buys a "European carry-all" from the J. Peterman catalogue -- but essentially, it's a purse.
** "It's ''not'' a purse! It's '''''European!'''''"
** This could also be a ShoutOut to a dialect difference. In Britain (which is English-speaking Europe), a purse isn't a "carry-all", it's considerably smaller. To a European, a bag like that is... a bag, or a handbag. Though the joke could be tweaked by referring to a recent fashion for "manbags".
** In another episode, Kramer tries to sell [[strike:bras]] bros to men with man-boobs.
*** "It's a manssiere!"
* In ''{{Friends}}'', Ross refers to his shirt as being "sort of a faded salmon color", when it's actually pink.
** ''Friends'' also had an episode where Joey, based on fashion advice from Rachel started carrying a "unisex bag". Everyone else called it a purse.
*** Also subverted as Joey ''loved'' his "man's bag" despite what others think, he only got rid of it because it started to affect his work (and switches to a backpack instead).
* Subverted in ''Series/{{Community}}'', when Dean Pelton's assistant prefers not to use the term "secretary" because it's degrading to women; instead, she "helps the Dean do office-y things."
* In ''EverybodyLovesRaymond'', Robert insists for several episodes that a bull gored him in the "upper thigh".
* In ''AllInTheFamily'', Mike defends his habit of carrying what Archie calls a purse by insisting it's actually a "shoulder-bag for men".
* During the series finale of ''Series/StarTrekDeepSpaceNine'', Miles and Keiko disagreed on the definition of the scale model of the Alamo that Miles and Julian had built. Keiko insisted it was a toy, while Miles favored the term "miniature". Additionally, in an earlier episode, Worf observed Julian and Miles working on this model and lamented Ezri Dax's affection for Julian Bashir by grumbling "He plays with toys." Ezri insisted "It's a model."
* In ''Series/StargateAtlantis'', Rodney insists that he did not faint, but "passed out from manly hunger."
** In another episode, Rodney started to say that he was "escaping", but quickly changed it to "effecting a strategic retreat". Likely homaging Dr. Smith from LostInSpace who said the same thing.
* In ''NedsDeclassifiedSchoolSurvivalGuide'', Ned carries a pillow- an ordinary bedroom pillow, with plain white pillowcase- around in "Guide to: Friends Moving". He refers to it as a "cushion protector", and it saves him from several head injuries and a PieInTheFace .
** And his 'leftie-shirt', which was a blouse.
*** He didn't know it was a blouse, though. It had been left in the Men's section, presumably by a girl who wanted to come back and buy it later.
* In ''That70sShow'', Eric has a collection of G. I. Joe and Star Wars toys. He calls them "action figures", everybody else calls them "dolls".
* From a sketch in ''Series/MontyPythonsFlyingCircus'':
-->'''Biggles (Graham Chapman):''' No, no. no, you loopy brothel inmate!\\
'''Miss Bladder:''' I've had enough of this. I'm not a courtesan!\\
'''Biggles:''' ''Courtesan?'' Oh, oh, aren't we grand? Harlot's not good enough for us, eh? Paramour, concubine, fille de joie, that's what we're not. Well, you listen to me, my fine fellow, you are a bit of tail, that's what you are.
-->'''Miss Bladder:''' I am not, you demented fictional character.\\
'''Biggles:''' Algy says you are. He says you're no better than you should be.\\
'''Miss Bladder:''' And how would Algy know?\\
'''Biggles:''' And just what did you mean by that? Are you calling my old fictional comrade-in-arms a fairy?\\
'''Miss Bladder:''' Fairy? Poof's not good enough for Algy. He's got to be a bleedin' fairy. Mincing old RAF queen.
** And what about Brave Sir Robin? He's not running away. He's not!
** A vox populi interviewee:
-->Well, I've lived in the city for thirty years and I've never once regretted being a nasty, greedy, cold-hearted, avaricious money grubber... (''catches himself'') ''Conservative!!''
* In a ''{{Scrubs}}'' episode, Cox meets a doctor who likes to collect dolls. Did I say dolls? It's a collectible!
** This is a doctor, by the way, who is even more annoying than Cox and is played by [[LawAndOrderSVU Detective Stabler]].
* In ''MalcolmInTheMiddle'', Dewey carries a handbag that he insists is a bookbag. When a group of kids make fun of him for it, he hits them with it. This is quite effective [[SockItToThem as he had filled it with bricks.]]
* In ''Franchise/StarTrek'', the Command officers (or Security/Engineer in ''Series/StarTrekTheNextGeneration'') don't wear yellow: they wear Gold uniforms.
** The original "gold shirts" were actually green. The lighting on the set, and the kind of film used, were all that made them gold.
* In one of the ''Series/KamenRiderDecade'' gag shorts created for TheMovie, Decade's annoying antagonist mocks his suit for being pink; Decade angrily responds that it's magenta. He's actually right, since the show has photography as a major running theme (his {{Rival}} is cyan).
* The "doll vs. action figure" thing (see Real Life below) was inverted on an episode of ''LawAndOrderSVU''. They caught a suspect by exploiting his love of doll collecting. Finn tried to build rapport with the guy by admitting that as a child he had played with dolls, too, such as GIJoe. The guy corrected him that those were not dolls, they were action figures.
* In the ''Series/{{Wings}}'' episode "Just Call Me Angel", Joe carries around what looks very much like (and what the other characters keep referring to as) a makeup case. However, he keeps insisting it's a man's travel bag.
* GilmoreGirls pseudo-subverts the trope:
--> '''Luke:''' Kirk! What's with the -
--> '''Kirk:''' ''It's not a purse!''
--> '''Luke:''' I wasn't gonna say "purse".
--> '''Kirk:''' Oh... sorry.
--> '''Luke:''' What's with the gay-bag?
--> '''Kirk:''' It's a dog carrier!
[[/folder]]

[[folder:Music]]
* Many bands don't break up, but go "on hiatus."
[[/folder]]

[[folder:Newspaper Comics]]
* In ''BloomCounty'', Opus takes a job as a garbageman and demands to be called a "waste management artisan." Milo refuses to do this, until Opus successfully argues that if Ronald Reagan's arms shipments to Iran can be called "goodwill gifts", he can be a "waste management artisan."
* In ''TheBoondocks'' A strip has Granddad defending his "Man-Bag" as being manly in a strip introducing the UnusualEuphemism "[[BrokebackMountain Brokeback]]", for something of dubious masculinity.
[[/folder]]

[[folder:Professional Wrestling]]
* Commentators refer to [[GroinAttack groin shots]] (particularly unintentional ones) as "hits to the lower abdomen". Possibly justified, as ''actual'' groin shots are supposed to end the match immediately.
* In WWE, it's not ProfessionalWrestling either, it's Sports Entertainment. They're not fans, they're the WWE Universe. They're not wrestlers, they're Superstars and Divas.
[[/folder]]

[[folder:Video Games]]
* In ''VideoGame/EscapeFromMonkeyIsland'', Guybrush requisitions a ship, only to be given a bright pink vessel called ''The Dainty Lady''. If he complains to the Harbormistress, she will suggest other terms for the color, such as "magenta." In a bit of a subversion, one of her suggestions, "Flaming Popsicle," is even ''more'' embarrassing.
** Interestingly, the ship's figurehead, when animated, is decidedly unladylike and is in no way dainty.
* In edutainment title ''Recess in Greece'', the protagonist (a monkey named Morgan) ends up in a kid-friendly (complete with the necessary {{bowdlerization}} and [[AttentionDeficitOohShiny ADHD]]-tempting hilarious animations when you [[PixelHunt click on]] [[TalkToEveryone everything]]) version of ''Literature/TheIliad'', with Morgan in the role of [[{{Badass}} Odysseus]]. The moment after he goes through his daydream time-warp, he lands outside the Parthenon, where a Greek statue talks to him. Morgan soon asks, "Why am I wearing a dress?". The statue immediately chastises him: "It's not a dress! It's a chiton! You'd know that if you were paying attention in class!"
* In ''VideoGame/{{Fallout 3}}'', former childhood bully Butch becomes the hairdresser for Vault 101 (which is [[BrickJoke the job he got]] on his [[IneptAptitudeTest G.O.A.T. exam]]), though he insists that he's not a hairdresser, but a barber.
* In ''BaldursGate 2'' the Player is lucky enough to meet up with Drizz't (again), Wulfgar and their heroic friends. When you encounter them, they are searching the undergrowth for a misplaced magical hammer that is absolutely NOT 'pink' - it's 'light red'!
* If you play ''PhantasyStarOnline'', try telling a western [[{{Bishonen}} FO]][[SquishyWizard mar]] that they're wearing a dress. Then sit back and watch the flames rise.
* ''Franchise/AceAttorney'': It's averted with Miles Edgeworth, who fully admits that the show ''Steel Samurai'' (which he secretly fanboys) is a kid's show--but then goes on to give a long caveat that the show is accessible to people of all ages and is very mature.
* From ''NeverwinterNights2''
-->'''Zinn:''' I'm Zinn, the pretty lady to my right is Niyra, the elf is Shahra, and the gnome in the dress is Oyo.\\
'''Oyo:''' It's a robe, you bastard.
* In [[http://www.wowhead.com/quest=24705 this]] WoW quest, the robed [[{{Bishonen}} blood elf]] who's been [[DudeLooksLikeALady mistaken]] for a DistressedDamsel by [[CloudCuckoolander the questgiver]] gets so flustered that even ''he'' refers to his stranded luggage as a "purse." (It's actually a [[InsistentTerminology crate]].)
* In ''VideoGame/ResidentEvil6'', the Trophy for collecting three figures is titled "They're ACTION Figures!"
[[/folder]]

[[folder:Web Comics]]
* Averted in ''Webcomic/DominicDeegan: Oracle for Hire'', where when someone questions Donovan's pink shirt he just tropenames that "RealMenWearPink."
* Dan from ''Webcomic/DanAndMabsFurryAdventures'' wears a robe, not a dress!
* ''Webcomic/HarkAVagrant'':
--> "Hey we're on the trail of a purse thief! Is that your purse?" \\
"Yes it's a man's purse."\\
"Is this your lipstick in it?"\\
"Yes it's man's lipstick."\\
"Is this your fancy lady's hat?"\\
"Yes it's a man's fancy lady's hat."\\
"Another dead end boys!"
* Doubly subverted in [[http://www.penny-arcade.com/comic/2007/08/27 this strip of]] PennyArcade where Gabe takes offence to his belt-mounted carrying bag being called a fanny pack, but then calling the second bag he's wearing a fanny pack.
* ''Webcomic/RealLifeComics'': When questioned about his new "murse" by his girlfriend, Greg answered it was a "side-sack".
* ''Webcomic/{{Erfworld}}'': The "they're not dolls, they're action figures" routine is referenced in the form of Ace Hardware (yes, that's his name). Ace is a [[{{Whatevermancy}} Dollamancer]], which is a spellcasting discipline usually used to make cloth {{golem}}s and custom clothes. Ace can't stand that, though, and prefers to use his talents to make "accessories", such as a jet pack, and a laser pistol.
** Erfworlders also near-universally use the term "croak" or "croaked" where Stupidworlders say "kill" or "dead". They still know what "kill" means, but if someone uses it they find the term highly vulgar.
* In ''Webcomic/ElGoonishShive'', Nanase can make fairy doll versions of herself in whatever form she happens to be in at the time. In a side story, Susan discovers how posable they are, notably while holding one in Tedd's form and then wonders about outfits for them. Tedd notes her wanting to dress up the doll. Susan's reply: 'It's an ''action figure''.'
[[/folder]]

[[folder:Web Original]]
* In the ''{{Halo}}''-based [[http://www.machinima.com/ machinima]] series ''RedVsBlue'', Donut spends most of the first season wearing a suit of pink armor, which he insists is "light-ish red".
** "Guess what? They already have a color for lightish-red. You know what it's called? Pink!"
[[/folder]]

[[folder:Western Animation]]
* In the animated series ''MightyMax'', bird-like scholarly mystic Virgil is constantly correcting people that he is a "fowl", not a "chicken".
* Also from ''TheBoondocks'': Gangstalicious starts a new line of "Gangsta" clothing and accessories, which includes a Man Bag. Gangstalicious, of course, turns out to be "On the Down Low", as it were.
* ''WesternAnimation/AvatarTheLastAirbender'':
** Describing Zuko.
--->'''Sokka:''' Oh, he's just some angry freak with a ponytail who's tracked us all over the world.\\
'''Katara:''' What's wrong with ponytails, ponytail?\\
'''Sokka:''' ''This'' is a warrior's wolftail!\\
'''Katara:''' Well, it certainly tells the other warriors that you're fun and perky!
** There's also this exchange from "The Blind Bandit" (where Sokka bought a shoulder bag and Aang won an Earthbending championship belt, and Sokka appreciated how the two went together):
--->'''Sokka:''' ''[to Aang]'' Don't answer to "Twinkle-toes"! It's not manly!\\
'''Katara:''' You're the one whose bag matches his belt.
** Later on, Aang and Zuko learn an ancient technique that amplifies their fire powers. Zuko insists it's not a SYNCHRONIZED DANCE! It just happens to be called "The Dancing Dragons"...
* [[Disney/TheEmperorsNewGroove "... and that's a dress." "ROBE."]]
* ''WesternAnimation/TheVentureBrothers'': Dean: "My big gift is a jumpsuit???". Dr.Venture: "Speedsuit Dean, Speedsuit. I don't ever want to hear you say jumpsuit again."
* Bobo the sentient primate in ''GeneratorRex'' is always peeved whenever anyone refers to his "simian undergarment" as a diaper.
* An ''EdgarAndEllen'' cartoon had Ellen calling Edgar out on keeping his important plans in "that ''man-purse."'' Edgar insisted that it wasn't a man-purse, it was a ''satchel.''
* {{Doug}} keeps a ''journal''. [[BerserkButton Not a diary.]]
** Which is funny, because [[EarlyInstallmentWeirdness one early episode]] began with him writing "Dear Diary."
* [[HeyArnold Arnold]] inverts this: he's wearing a long shirt, even though some say he's wearing a kilt.
* The "doll vs. action figure" variant shows up on both ''PBAndJOtter'' and ''WesternAnimation/{{Arthur}}''
** Flick Duck does this at the end of "Flick's Big Fakeout" on ''Otter'' after he is caught drawing a heart with a picture of himself inside it on Pinch's cast. "It's not a heart. It's a circle. See? It doesn't close in here." "It's a '''''heart'''''!"
* In one ''KimPossible'' episode, Professor Dementor responds to Ron's comment about the "dress" he's wearing by [[NoIndoorVoice shouting]] ''"It's a HOUSECOAT!"''
** Wade: "Don't call it sci-fi, it demeans the genre!"
* In ''[[WesternAnimation/CareBearsWelcomeToCareALot Care Bears: Welcome to Care-a-Lot]]'', Grumpy Bear has a "care-y-all."
* Agent 57 shows WesternAnimation/DangerMouse what he really looks like in "The Spy Who Stayed In With A Cold", and DM is repulsed:
-->'''DM:''' (''shaken'') Very...very nice, but could you perhaps be something a little prettier--''heavier!'' Heavier!
* On ''GravityFalls,'' [[EmoTeen Robbie]] wasn't wearing [[{{Guyliner}} make-up]] on his band's poster, he was wearing "eye paint for men."
* In ''KingOfTheHill'', when Bobby gives Hank "circular saw cozy", Hank suggests renaming it to a "circular saw buddy".
** In another episode Hank gets a box so Bobby can hide his Treasure Troll "action figures" from people coming to tour the house, Dale points out "Aren't they called troll "dolls"?", and Hank sighs and says "yes".
[[/folder]]

[[folder:Real Life]]
* Nintendo is sometimes chastised for initially making purple the primary color of the Gamecube console. Some defend this decision by arguing that the Gamecube isn't purple, but indigo.
** Assuming most kids were in science class this is [[http://en.wikipedia.org/wiki/ROYGBIV accurate]].
*** But Indigo is a dark blue, while the original Gamecube is closer to Old Mauve...
** Likewise the "clear pink" version of the original GBA was ''red'' to some.
** Nintendo themselves went through a period of referring to all colors by non-standard names. The aforementioned pink GBA was "fuchsia" and the orange GC was "spice" for no clear reason.
*** "Spice" is actually pretty clever. The Spice Melange in Dune is orange. He who controls the spice controls the...er, gameplay?
**** Try Polar White, Onyx, Cobalt, or Metallic Rose DS Lite colors on for size.
* Hot Topic peddled a denim skirt to teenage male {{emo}} kids as a "one-legged pant." It's still listed at [[http://www.hottopic.com/hottopic/store/product.jsp?FOLDER%3C%3Efolder_id=2534374302028382&PRODUCT%3C%3Eprd_id=845524442165228&bmUID=1190984678217 the web site]], but may or may not be sold anymore.
* Onesies, which are an adult version of the one piece suit commonly worn by babies. They are often known as sleeved blankets.
* There are new skates now called "side-by-sides" that have, get this, two wheels in front and two wheels in back! Anyone born before 1992 may remember that these hip, ''new'' alternatives to inlines were called "rollerskates" for much of the 20th century.
** This kind of thing is more properly called a [[http://en.wikipedia.org/wiki/Retronym retronym]].
* The English national football team famously dropped their traditional Red away shirt in favour of what they called ''[[http://www.englandfootballonline.com/TeamUnif/Unif1996A.html Indigo-Blue]]'' (but appeared somewhat grey) in the mid-90s.
* Accidentally invoked by William Stroudley, Chief Engineer of the London, Brighton and South Coast Railway (LBSCR). During the late 19th century Stroudley famously had the LBSCR's locomotives painted in a shade of his own devising called "Improved Engine Green". It turned out a kind of toffee-brown colour as a result of his previously undiagnosed red-green colour blindness, but the effect was attractive enough that they kept it for the next 35 years.
** {{Wikipedia}} ends up playing it straight by calling the colour "golden ochre". [[http://en.wikipedia.org/wiki/London,_Brighton_and_South_Coast_Railway#Liveries Judge for yourselves.]]
*** This ''is'' ochre, a very specific yellow-brown colour. And it is not a new invention since ochre is actually one of the oldest pigments known to mankind.
* Inversion: You know those skull-crushing brass knuckles you sometimes find in American mail order catalogs? Well, stop calling them that, because they're actually ''paperweights''.
** And those big, solid billy clubs for sale at many truck stops, perfect for bashing in someone's noggin? They're actually ''tire thumpers''. Yep.
* It's not a doll. It's an ACTION FIGURE!!
** The matter needed to be decided so in 2003 the court of international trade [[http://en.wikipedia.org/wiki/Toy_Biz_v._United_States defined action figures as "nonhuman creatures"]]. Which says nothing of their construction materials or intended demographic which usually defines which term is used.
** And the related "They're not toys, they're MINIATURES!!"
*** Inverted by many wargamers whose contribution to 'realism in rules' debates is "It's grown men playing with toy soldiers."
* There are some anime fans who will get very annoyed if you refer to what they are watching as "cartoons"... then again, considering [[AnimationAgeGhetto the stigma of the word "cartoon"]]. "Anime" in this context is a shortening of ''animeeshon,'' the Japanese pronunciation of "animation." And the French ''animé'' more literally just means "animated."
** Incidentally, ''everything'' animated is anime in Japan. ''Tom and Jerry'' is anime in Japan. It's just the word for anything animated. Yes, anime is literally cartoons.
** The very same stigma makes western comic fans call them Graphic novels.
** On the same note: "It's not a {{Comic}}, it's ''{{Manga}}''!"
* If you call that copy of ''ComicBook/{{Watchmen}}'' a Comic Book, you throw yourself into the AnimationAgeGhetto. If you call it a Graphic Novel, you are seen as needlessly pretentious. There's really no way to win.
** Trade Paperback or TPB?
*** A trade paperback is a release form of a novel that really shouldn't be associated with comic books. A trade paperback is the release after the hardcover version of the novel but before the mass market release of a novel. Most non-hardcover works by post modern authors are usually this size (ie. Chuck Palahniuk, Brian Eston Ellis, Douglas Coupland, etc.). Most collected editions of comic books retain the general size of the original comic book so that they are easy to archive by collectors.
** And it gets really complicated if you point out that Watchmen was published as a limited series of comic books with no intention on the creators' part to have it packaged in the familiar collection.
*** This is particularly funny because while most people today would associate 'novel' with prose published in volumes (and therefore potentially argue for 'graphic novel' to be used for comics collected in volumes), most commercial novels used to be serialised and therefore published as periodicals, only being collected in omnibus volumes if they proved sufficiently popular. In essence, any argument that goes, "It's not a comic book, it's a graphic novel because it's published in one volume" is probably historically inaccurate.
*** This is also particularly funny because actually ''comical'' comics, with ''comedy'', are exceedingly rare today.
**** {{Webcomics}} seem to have taken up that niche.
* Every modern product will refuse to be a simple color. Just try to match the paint on your car by looking up "green". There are no "green" cars sold. NONE. No "orange" cars, but we do have "Tangerine".
** [[http://en.wikipedia.org/wiki/British_racing_green Errr...]]
** DMV and law enforcement ignore this, of course. The color field on vehicle registrations is too small, and the police don't want technicalities because they put crimson or scarlet instead of candy-apple for vehicle color.
* It's not a skirt, it's a [[ManInAKilt kilt]].
** Because if yeh call't a skirt, ye'll be kilt!
* Stewardesses / stewards are flight attendants nowadays.
* People who live in moose-heavy areas of North America are probably all familiar with news reports of tourists (usually male) being injured in the "upper thigh" by the gigantic ungulates. Since most moose injuries occur after the victim turns and runs away from the animal he was annoying most people understand what the euphemism [[ShotInTheAss really refers to]].
* There are no wars anymore. War is illegal. We do have some 'armed conflicts' though.
** From a U.S. standpoint, war isn't illegal. However, only Congress has the power to officially declare war, but doing so grants the president the ability to do...well...a lot of things no one really wants him to be able to do. Thus, Congress avoids declaring war at all costs, and so it isn't "technically" a war. Despite this, certain conflicts have drawn the ire of Congress, who felt that they should have been consulted, or that the president overreached.
** Although we do still have wars, we don't have wars WITH countries any more, we have wars IN countries.
** Former Minister of Defence of Germany Karl-Theodor zu Guttenberg stated that there is no war in Afghanistan. It is "a situation similar to war".
*** Which in {{Germany}} actually was the inversion of the trope. Here German politics insist on politically correct vocabulary and calling it an 'armed conflict' and suchlike. The use of the [[{{Bundeswehr}} army]] in foreign conflicts is unpopular and a very sore theme, with people having been going 'Screw it, that's ''war'', and WTF are we doing there anyway?' for a long time. So Guttenberg actually was ''less'' euphemistic by daring to call the situation "war-like" and being "perceived as war" by those involved, resulting in one side rejoicing at his frankness and the other side ''still'' criticizing him for using the term 'war' even if only in a simile.
** All propaganda aside, a war is a very specific kind of armed conflict, defined by international law. Many modern conflicts are really not wars but rather uprisings. Think difference between murder and a manslaughter that is opaque to Joe Average but pretty important in court.
* The Blackpool FC kit is tangerine, not the illuminous orange that it appears.
* Look up the ''official'' colors of any American sports team and it's safe to say that "yellow" will always be called "gold" instead. Because honestly, who wants to be known as the team that wears yellow?
** That's due to heraldic custom. In heraldry, yellow/gold and white/silver are considered equivalent and as such often called by the metallic "or"/gold and "argent"/silver, whether or not they're actually supposed to represent gold and silver.
** The New Orleans Saints, however, really do wear gold (officially called "old gold") and not yellow, but their NCAA counterparts the LSU Tigers play it straight.
** The flag of the city of Pittsburgh, Pennsylvania is a black-gold-black tricolor. The NFL's Pittsburgh Steelers[[note]]Pirates from 1933-1939, when it was common for NFL teams to share names with their MLB counterparts[[/note]] have worn the colors since their inception[[note]]except for the two seasons during WorldWarII when they merged operations with the Eagles in 1943 and the Cardinals in 1944, and the merged teams wore those uniforms instead of the Steelers'[[/note]]; MLB's Pirates joined them in 1948, and the NHL's Penguins joined them in 1980[[note]]riding the coattails of the Pirates' and Steelers' championships[[/note]], much to the consternation of the Boston Bruins, who also wear black and gold. The Penguins defended their change by citing the NHL Pirates (1925-30), who wore the colors for their first three seasons, at a time when the Bruins wore brown.
*** And then the Penguins switched from yellow "gold" to a metallic "Vegas gold" in 2002[[note]]Vegas gold was first used on their alternate jersey introduced in 2000, but didn't replace the other gold as their official team color until 2002[[/note]].
** On a similar note, the flag of UsefulNotes/{{Germany}} is black-red-''gold'' (''Schwarz-Rot-Gold'' in German), and not black-red-yellow (''Schwarz-Rot-Gelb''), despite the lower band being very clearly a dark shade of yellow. This is for political reasons; conservatives, monarchists, and far-right groups (including neo-Nazis) used ''Schwarz-Rot-Gelb'', as well as ''Schwarz-Rot-Senf'' (black-red-mustard) and ''Schwarz-Rot-Scheiße'' (black-red-shit) to insult it (the flag is associated with liberal/democratic visions of Germany, as opposed to the black-white-red of ImperialGermany and NaziGermany). It got to the point where calling the flag "black-red-yellow" became a ''federal offense'' in Germany on account of its associations with Nazis and their PropagandaMachine. As a result, to quote a prominent vexillologist, "The German colors are black-red-yellow, but they are called black-red-gold."
** There is another reason why gold paint is not used. To make gold look realistic, the paint needs to contain metal particles. However, a paint with metal particles wouldn't stay on fabric. Because of this, yellow paint is used.
* "Manufactured housing" is the preferred term for mobile homes, due to the [[DeepSouth stigma surrounding this kind of housing]].
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