Congratulations! After plenty of [[HypeAversion hype aversion]] and general laziness, you finally decided to check out that series everyone's talking about. You go to the DVD store, buy the first season, set up your DVD player, turn on the TV, crack open the DVD case and...

... wait a minute. Isn't that a commercial for the latest season? Why is the first season's ruthless and merciless [[BigBad big bad]] being all chummy-chummy with the main protagonists? You mean [[HeelFaceTurn he's going to turn good?!]]

Feeling annoyed that a major event has just been spoiled for you? Irritated? Enraged? [[FanMyopia Too bad; the fans and apparently advertisers all agree it's your own fault for not being aware.]]

Basically, a late arrival spoiler is when a particular revelation in a current work is spoiled by official sources and merchandise. This could be due to a number of factors, like the toy division making an action figure of one of the heroes post-FaceHeelTurn, or showing them off on the front cover. In any case, it all boils down to being spoiled because you started too late. Hence, it's a late arrival spoiler.

Sometimes, it is hard to avoid this in shows that feature major changes in setting and cast line-up that hinge on major plot twists in previous seasons. For example, the Season 1 big bad is [[HeelFaceTurn a major player on the good guys' side]] in Season 4. How exactly are you going to ''hide'' that in promos just for the sake of not spoiling the people who haven't watched Season 3 yet? Also a frequent problem in {{long runner}}s and multi-volumes where the story unfolds over a long period of time.

This may also manifest when publication is not simultaneous across different places, usually between countries (for example, a movie is released at X day in the United States and X+Y day in Europe, or a comic book or animated series is not published or aired in a certain country until it's translated to the local language). Once the work is available to the public at the source country, all official sources and related business may consider that it's fair game to consider that the audience has already seen it, and proceed to sell the "LukeIAmYourFather" T-shirts.

If the spoiler in question is common knowledge to people in general, then [[ItWasHisSled it was his sled]]. Compare TrailersAlwaysSpoil and SpoilerOpening, when the plot is spoiled before the fans even get their hands on the product, as well as FirstEpisodeSpoiler, which tends to be the extreme of this. If it's a little less extreme, hits early but not immediately, it might be a MidSeasonTwist. See PopculturalOsmosis for cases when the reveal is included in modern and more popular works, such as adaptions or parodies. A subset of AllThereIsToKnowAboutTheCryingGame, where the big twist is the one thing everyone knows about the work.

''Needless to say, all examples may contain spoilers for some people, as described.''

----
!!Examples

[[foldercontrol]]

[[folder:Anime & Manga]]
* ''Anime/{{Pokemon}}'':
** Brock leaves the show for reals in ''Best Wishes''.
** Misty, May, Max, and Dawn are also PutOnABus. Misty was put on a bus after the Johto saga.
** Iris and Cilan. Both magazine scans, posters for the anime and previews show off Ash without them, and with his new companions.
** Back during the ''Diamond & Pearl'' series there was the whole Gible fiasco, in which some merchandise revealed that Ash catches a Gible. Done once again in ''Best Wishes'', revealing that Ash gets a Scraggy, Sewaddle, Palpitoad, and Roggenrola.
** Previews and sources spoiled every single outcome for the Club Battle Tournament up until the finals, aside from the battle between Antonio and Dino, two background characters.
** After the Club Battle Tournament, Team Rocket's Meowth [[HeelFaceTurn joins the crew]], although [[IKnewIt fans correctly guessed]] that he was spying for Team Rocket.
** One of the endings for ''Best Wishes'' gave away which of Ash's Pokemon would evolve and which he would get soon. In almost excruciating detail.
** The fact that Ash's [[spoiler: Charizard]] is coming back to the team was spoiled for Japanese audiences, as it was plastered over almost every kind of merchandise imaginable.
* ''Manga/JoJosBizarreAdventure''. Different spoilers for different series, most of these are spoiled if you bother to read the series that come after them.
** Part 1: Jonathan Joestar dies and takes Dio's head with him, and Will Zeppeli dies to save Jonathan early on.
** Part 2: Joseph survives his fight with Cars, but Caeser dies fighting Wham.
** Part 3: Dio survived the events of Part 1 by taking Jonathan's body (which retroactively spoils the end of Part 1) and gains a stand that can stop time. Anybody familiar with the MemeticMutation surrounding Dio knows about his stand stopping time, but in the series proper, none of the heroes knew until they actually fought him, with Kakyoin sacrificing himself to give the rest of them a clue. Also steamroller.
** Part 7: Only exists because the BigBad of the previous arc [[CosmicRetCon reset the universe]].
* ''{{Mazinger}}'':
** ''Anime/MazingerZ'': Kouji's father is alive and he has built a HumongousMecha and trained an AcePilot to fight the same menace had just destroyed ''Anime/MazingerZ''. That is the premise of ''[[Anime/GreatMazinger the sequel]]'', so if you watch it, it completely spoils the end of the first series.
* In ''Anime/AfroSamurai'', Kuma being Afro's childhood friend, Jinno is treated as this, not only in the second movie, ''Resurrection'', but even on the season one website. Then again, It's not a particularly big spoiler, since even when broadcast in episode rather than movie format, it's revealed the same episode Kuma is.
* ''Franchise/SailorMoon'':
** Usagi/Serena being the Moon Princess. The [[Manga/SailorMoon manga]] and [[Series/PrettyGuardianSailorMoon live action]] version play Sailor Venus up as the real princess until the reveal by having her pretend to be her to keep Usagi safe until she regains her memories of her past life. The first [[Anime/SailorMoon anime]] goes through several candidates (Princess Diamond, Rei/Raye, and Minako/Mina) before the reveal. Immediately after said reveal, the spoiler went public on covers and merchandise. Really, the anime's second closing song "Moon Princess" spoils this one ''before'' the reveal.
** Not many people may remember that Chibi-Usa/Rini being the daughter of Sailor Moon was once a late second-season revelation. Once she became Sailor Chibi-Moon, it was everywhere.
** The identity of Sailor Saturn/Hotaru is another one. First she's just a girl who Chibi Usa befriends. Then we see she's the daughter of the big bad of the season. Then we see she's got an evil personality and has special powers. Then we are told (but not shown) that gasp, she's the missing Saturn, who is evil. Then we find out Saturn is not evil and not the Messiah of Silence, the being possessing Hotaru is and we SEE her has Saturn. Cue next season all these twists are thrown out and her being depicted as an ally in the merch.
** And then there's the Creator/DiC dub, which came right out of the gate with spoilers galore in the opening: not only did it show the fact there were going to be five sailors total, the theme song itself named them all. It also spoiled the secret of the Rainbow Crystals, as well as using clips from the last two episodes of the first season showing definitively that Serena was also the Moon Princess. To their (sort of) credit, they kept the same opening for the second season (the half they dubbed, anyway), so it didn't spoil anything else.
* ContinuityReboot ''Anime/SailorMoonCrystal'' presumes familiarity with earlier entries in the franchise.
** Contrary to the manga and first anime, ''Crystal'' isn't shy about blatantly foreshadowing the identity of the princess and her prince for the sake of DramaticIrony, whether in Act 1's ColdOpen DreamSequence, the ClosingCredits, or the parallelistic artwork on its various {{Title Card}}s.
** Music/MomoiroCloverZ's music video promo for series OpeningTheme "[[http://www.youtube.com/watch?v=c0Va228UhRs Moon Pride]]" openly [[TrailersAlwaysSpoil spoils]] their identities as a matter of course during new animated footage, despite premiering the same day as Act 2.
* ''MagicalGirlLyricalNanoha'':
** Considering her current role as TheLancer, as well as the insane amount of official and fanmade art depicting both her and TheHero attached by the hip, it will be very surprising indeed if anyone who has even heard of ''MagicalGirlLyricalNanoha'' doesn't know that Fate pulls a HeelFaceTurn.
** Hayate and the Wolkenritter get this, too, to a lesser extent -- see the ''Megami'' cover that used to be at the top of the page.
** Given their prominent placement in art for [=StrikerS=] Sound Stage X and [=ViVid=], [[spoiler:Cinque, Nove, Dieci and Wendi's HeelFaceTurn]], as well as [[spoiler:Vivio's true nature]], are headed toward this.
* Though Fuuma's FaceHeelTurn in ''{{X1999}}'' is treated as a surprise when it happens, official art and the opening of the anime series explicitly show him locked in combat with the main character, so whether any viewers of the anime were actually shocked by this revelation is debatable. The suspicious absence of Kotori in other art also foreshadows the WhamEpisode pretty heavily to the point that it's fairly easy to guess what's going to happen to her (the WaifProphet even all but says it at several points).
* For ''Anime/Persona4TheAnimation'', the anime assumes most of the viewers have already [[VideoGame/{{Persona 4}} played the game]], and because of this, certain scenes are played with much less fanfare ([[spoiler:Teddie revealing his human body was a big deal in the game, in the anime he just popped his head off and things continued from there]]). They also put less effort into hiding things ([[spoiler:Naoto was harder to figure out in the Japanese game than in the anime]]).
* ''SaintSeiya'':
** Saori being the reincarnation of Athena in ''SaintSeiya'' is revealed about mid way through the first season, and after that it's treated this way in official art and other media.
** In the Spanish opening, they reveal the existence of the other Gold Cloths and the redesigned Sagittarius gold cloth, all of which is supposed to be a secret (even from most of the characters) till episode 30.
* ''Manga/FullmetalAlchemist''
** [[http://ecx.images-amazon.com/images/I/816hoRBHqYL._AA1500_.jpg The Cover for the final season]] contains no less than ''three'' of these. In all fairness, it can be assumed that anyone buying the last season already knows that [[spoiler:Selim is Pride and King Bradley is Wrath]], but there's no excuse for spoiling [[spoiler:Father's OneWingedAngel form]], which wouldn't be revealed until that very season.
** Any attempt to summarize the plot of TheMovie of [[Anime/FullmetalAlchemist the 2003 anime]] will spoil its ending; [[spoiler:Ed gets transported to our world while saving Al, and Al is trying to reunite with him]].
** Some commercials for the initial DVD release of the original anime also featured one of the most pivotal and affecting character deaths, that of [[spoiler: Maes Hughes]], which happen halfway through the series and was a major emotional [[SacrificialLion turning point]].
* ''Manga/{{Naruto}}'':
** In an interview about the ''Manga/{{Naruto}} Shippuden'' dub, Tara Platt (who plays Temari) nonchalantly mentioned the death of one of her character's brothers which happens in Part 2/Shippuden, when talking about things fans have told her about. To make matters worse, the writer of the article felt the need to remove any doubt which brother she was talking about adding the character's name in brackets.
** Sasori's true form has been shown fairly prominently in advertisements for Naruto video games, including the evidence that he is actually a human puppet.
** The [[LimitBreak Ultimate Jutsus]] and [[SuperMode Awakenings]] in the Ultimate Ninja Storm videogame series contain a lot of spoilers, especially in [[NarutoShippudenUltimateNinjaStormGenerations Generations]]. Five Kage Summit Kankuro's Ultimate, for example, has him using Sasori as one of his puppets, while Danzo's Awakening spoils a major Reveal about him. And then there's the very existance of Susanno Sasuke and Nine Tails Chakra Naruto...
** [[http://www.animenewsnetwork.com/interest/2013-02-27/naruto/ultimate-ninja-storm-3-game-adds-madara One of the advertisements]] for ''Ultimate Ninja Storm 3'' shows that [[spoiler:the real Madara, who Tobi is not, would be fighting the Kages]], which happened in the manga less just barely a year earlier and hadn't even happened ''at all'' in the anime yet.
** The cover for volume 68 of the manga shows young Kakashi, Rin and Obito, [[spoiler: the last of whom supposedly died some time back, before being revealed as the series' BigBad much later - and the obi included with the book's Japanese edition even mentions Obito by name.]] A huge spoiler for readers [[ItWasHisSled still in the dark]] about [[spoiler: Obito being alive, and the BigBad no less,]] even for Japanese fans.
* Try to find a piece of ''MermaidMelodyPichiPichiPitch'' merchandise with evil, black-haired, end-the-world-and-kill-my-ex Sara on it. Even though she spends most of the series this way, you won't succeed. Anything with her on it proudly displays the [[RedheadedHero orange-haired]], ''reformed'' Sara of the end of the first season.
* ''SuzumiyaHaruhi'':
** The big [[TheReveal Reveal]] about the title character's nature. An ad for the books in Shonen Jump mentions the twist while explaining the premise of the series.
** In fact, watching the episodes in in-story chronological order (the order in which the episodes were released in America, naturally) turns half the anime series into LateArrivalSpoiler.
** Any merchandise with Asakura Ryouko on it tends to advertise her as [[spoiler:an alien computer]] as well as [[spoiler:a {{Yandere}} KnifeNut]], and sometimes even [[spoiler:Yuki's first EvilCounterpart]]. It's worth mentioning that both of these are revealed in the ''first'' volume of the manga adaptation. Second chapter, to boot.
* ''OnePiece'':
** Many of the Straw Hats' joining the crew; the anime often assumes that the viewers have read the manga already and will not be surprised to see them as part of the crew in openings, endings or commercials. The first five Straw Hats are shown in the crew in the first opening and the first three are shown in the first manga volume (which ends when Luffy first meets Nami). Robin was shown in the crew in the third opening, despite it being twenty episodes before her HeelFaceTurn. Brook was shown in ads for One Piece: Unlimited Cruise late in the Thriller Bark arc. The only true exceptions seem to be Franky and Chopper. This was taken to extremes in FUNimation's English releases. The Collection Six DVD (which contained the opening of the Skypiea arc) included a flyer directly telling the viewer that [[spoiler: Franky would join the Straw Hat crew]], something that wouldn't happen for another one hundred and ninety episodes; Not only that, but the actual DVD being advertised was still over a hundred episodes away from that spoiler happening. The DVD cover and disc art for Season Five: Voyage Four shows [[spoiler: the Going merry burning]], which didn't happen until the last episode on that box set. FUNimation's release of the movie Strong World also spoiled [[spoiler: Brook joining the crew]], which had yet to happen in the English dub. That being said, anyone who has so much as seen a promo image for the series will have these revelations spoiled for them anyway.
** Many of the villains' or the Straw Hats' other enemies being as such are surprises in the manga when they initially seem to be harmless characters, but are known by the time of the anime adaptation, especially Kuro, Tashigi, the Number Agents in Whiskey Peak (including Vivi, whose being revealed as TheMole puts her in a double LateArrivalSpoiler), the four [=CP9=] agents infiltrating the Galley-La company and Dr. Hogback, such as when they are shown in openings as villains.
** Franky debuted in America in ''Unlimited Adventure''... ''long'' before he was ever introduced in the English manga or anime, and Robin was shown as a crew member long before she actually joined.
** The [[Anime/OnePieceFilmZ twelvth movie]] spoils a huge plot point revealed at the end of the Fishman Island arc, namely [[spoiler: Aokiji not being a Marine anymore, due to his loss against Akainu in a fight for the position of Fleet Admiral]].
* ''Manga/DragonBall'':
** Vegeta and Trunks are shown as Super Saiyans in the third opening to ''Anime/DragonBallZ'', which debuted one episode before Trunks had even appeared in the series. Likewise, Chichi and Goku as newlyweds appear in the fourth ''Dragon Ball'' ending, which debuted the same episode as the all-grown-up versions of the characters, but a good number of episodes before Chichi had been reintroduced.
** The video game ''Dragon Ball GT: Final Bout'' was released in America a year after ''Dragon Ball Z'' first aired in the country. It had characters that included Frieza in his final form, Cell in his Perfect Form, Kid Buu, Adult Gohan, Trunks, and even the Super Saiyan forms. People who would be playing this would have no idea who half of these characters were. In Japan, the manga was already finished.
** Even worse, in the original dub, the classic opening "Rock the Dragon", which was used from the ''very first episode'' of the show, included footage of Super Saiyan Goku, Super Saiyan Trunks and Super Saiyan Vegeta. The first Super Saiyan transformation in the series was in ''episode 95'' ([[{{Macekre}} about 80 by the original dub numbering, but still]]). It also spoiled that Future Trunks [[spoiler: had killed Frieza (as it was shown for a split-second)]] and Vegeta [[HeelFaceTurn had became a good guy]] (for most of the series, Vegeta was an antagonist).
** Commercials were released of Goku fighting Frieza as a Super Saiyan before or during Goku's fight with Frieza in the Frieza Saga, a.k.a. before the first time Goku's transformation was shown on TV, so we know any supposed deathblows to Goku (such as Frieza's exploding volleyball attack) or Frieza (such as Goku's Spirit Bomb) cannot be fatal until after Goku transforms.
** Even the episode titles are pretty big spoilers, especially in the "next time" previews. One of these previews (during the Frieza saga) had the narrator asking "Goku has recovered! Can he make it to the battle before Vegeta dies?!" (or something like that). Then it showed the title of the next episode - "The End of Vegeta." [[CaptainObvious ...guess he doesn't make it.]] This spoil is commonly used to up ratings.
*** Could be worse. The Japanese episode titles are so derpingly large and spoiler-filled you could call them a plot summary.
** The preview for Episode 271, as well as its title, clearly states that [[spoiler: Goku destroys Buu with the Spirit Bomb]].
** In the movies, was it supposed to be a plot twist that Broly was the legendary Super Saiyan? Because his first movie is called ''Broly: The Legendary Super Saiyan''.
** That's not the only time, either. Specifically, in the third Broly movie, even though it was intended to be kept a mystery as to who exactly they were cloning other than the fact that it was a Saiyan, the title spoiled it by explicitly stating ''Bio-Broly''.
* ''Anime/MahouSenseiNegima'':
** Setsuna's WingPull was a surprising twist the first time it was revealed. Nowadays however, you'd likely be more surprised to learn that it was ''meant'' to be a surprise. As Asuna herself said, the wings are cool, thus, several pictures featuring Setsuna, like, say... the covers for some of the VideoGame adaptations, depict her in all her spoilery [[WingedHumanoid winged glory]].
** Hopefully you've already read the manga before starting to watch the [=OVAs=]. Because the first five seconds reveals the big bad of the festival arc and the resolution of said arc. Then it proceeds to introduce Kotarou as one of the good guys, sticks Chisame into the group and shows the results of the training Evangeline gave everyone in Ala Alba. What's that, you didn't know about that group? You shouldn't have watched the OVA yet then. (Luckily, some of the [=OVAs=] come packaged with the special edition compiled manga volumes for your convenience). And since said [=OVAs=] came packaged with manga volumes from way later the plot points they cover, the only reason this should apply is if you're [[FanSub somehow]] watching them without following the manga.
* ''AxisPowersHetalia'' is based on rather basic [[RealLife history]], so it [[ForegoneConclusion obviously]] will invoke this trope. [[spoiler:The Axis Powers lose.]] But on the more personal levels for the characters, it's assumed that every fan has at least read the strip "America Cleans Out the Storage", which is a TearJerker in a comedy series.
* Lots of fans still treat the fact that [[spoiler:there are three Syaorans]] in ''TsubasaReservoirChronicle'' as a spoiler (or, alternatively, the fact that [[spoiler:Watanuki from ''Manga/XxxHOLiC'' is a clone of Syaoran]]), even though both of them appeared on the cover together for a recent manga volume.
** The fact that Fai [[spoiler:had his left eye torn out and eaten by one of the aforementioned Syaorans]], and to a lesser extent [[spoiler:the fact he's a vampire dependent on Kurogane's blood as a result]], is also still treated as a spoiler by some fans...despite the fact he's [[spoiler:sporting an eye patch in almost every subsequent cover and official art]]. At least until he [[spoiler:got it back in a later chapter]]...
* The DVD case of ''Manga/DesertPunk'' shows what the main character looks like without his mask and the dub credits (though oddly not the credits for the Japanese cast) also spoil what his real name is by billing him as such, when we don't find out either until episode 3.
* Hey, at least all of the above waited until the spoiler had actually ''happened'' in the show. Not ''FreshPrettyCure'' [[DarkMagicalGirl Setsuna/Eas's]] defection from Labyrinth and rebirth as [[SixthRanger the fourth Fresh Cure, Cure Passion]] was spoiled left and right by merchandising at least a month before it actually happened. Even if you managed to avoid this, being spoiled on her HeelFaceTurn is still nigh-inevitable when most every piece of general ''PrettyCure'' media nowadays will include Setsuna with the other Cures.
** In ''HeartcatchPrettyCure'', [[{{Bifauxnen}} Itsuki Myoudouin]] is a girl and Cure Sunshine; Yuri Tsukikage is Cure Moonlight. Not only did the merchandising department spoil this in their rush to market two more Cures, the [[TrailersAlwaysSpoil trailers completely gave away]] Sunshine's identity before it was officially revealed.
** Really, every time ''PrettyCure'' adds a new character, their identity becomes all but impossible to avoid. ''SuitePrecure'' is now subjecting Ellen/Cure Beat to this treatment, and she probably won't be the last.
*** This is possibly a reason why ''Anime/SmilePrettyCure'' ''didn't'' have any sort of SixthRanger character. [[spoiler: It did have an EleventhHourRanger, but that avoided this trope.]]
*** In a similar vein, ''Anime/DokiDokiPrecure'' let slip that there was going to be a SixthRanger, but they managed to hide which character she was going to be...[[spoiler: because [[StrangerBehindTheMask she wasn't an existing character.]]]]
* ''{{Planetes}}''. Due to the EvolvingCredits, anyone who sees a late season version of the intro will be horrifically spoiled on 2 major characters who FaceHeelTurn.
* Back in 1996, Van's {{wing|Pull}}s in ''VisionOfEscaflowne'' were major spoilers. Nowadays, nearly [[http://i40.photobucket.com/albums/e249/Shadow_Wolf_1991/Escaflowne/wings.jpg half]] [[http://i266.photobucket.com/albums/ii251/porcarr/escaflowne.jpg of]] [[http://i453.photobucket.com/albums/qq256/tts_posters_2008/ANIME/escaflowne.jpg the]] [[http://i897.photobucket.com/albums/ac171/pure_anime/Vision%20of%20Escaflowne/vision_of_escaflowne_008.jpg official]] [[http://i897.photobucket.com/albums/ac171/pure_anime/Vision%20of%20Escaflowne/untitled.jpg art]] show them, including the ''[[http://upload.wikimedia.org/wikipedia/en/e/e3/Escaflowne_dvd.png box set]]''. That's right, you get spoiled just trying to ''buy'' the damn show.
* Any story summary for ''Anime/{{Monster}}'' has to reveal that [[spoiler: Tenma decides to save the young boy in the first episode, who turns out to be a homicidal genius and the BigBad of the series.]]
* A couple covers for later volumes of ''TwentiethCenturyBoys'' feature [[spoiler: a thinly-mustached man who looks a great deal like Kenji Endo. Who [[BackFromTheDead was supposed to be dead after the first story arc concluded]].]]
* Any attempt to cover that "Siegrain" or Ultear from ''Manga/FairyTail'' were villains who slipped into the council in order to manipulate it for their own personal gain are half-hearted at best. No one really attempts to hide that Siegrain is really a guy named Jellal who used illusions to trick everyone into thinking Siegrain was another person (his twin, if anyone saw both of them) either. The only thing people try to cover up is that Jellal was a villain because Ultear brainwashed him. Wait...no. They don't care if that one gets out either.
** Technically, the fact that ''Natsu is Fairy Tail's Salamander'' spoils the twist at the end of the first episode.
** [[spoiler:Lisanna, believed by her friends and family at Fairy Tail to have been dead since before the series began, is alive and working at the guild again.]]
* In the ''Legends of the True Savior'' movies, many of the plot revelations from the ''FistOfTheNorthStar'' manga are treated as if they were common knowledge. For example: [[spoiler:in ''Yuria Den'' it's made obvious that Yuria didn't die and is in fact the Last Nanto General, whereas the poster of the second ''Legend of Raoh'' movie shows Kenshiro shedding tears over Raoh's dead body.]]
** The cover for the second ''Hokuto no Ken'' tankobon by Jump Comics shows [[spoiler:a bleeding Shin falling to his death, an event which occurs in the second chapter of that particular volume.]]
* [[Creator/ADVFilms ADV's]] various releases of ''Anime/NeonGenesisEvangelion'' have a tendency to contain spoilers for previous episodes in their episode descriptions - most notably for episode 22, in which "Misato [[spoiler: mourns the loss of Kaji]]."
** The image of [[spoiler: the merged Lilith/Rei creature]] from ''End of Evangelion'' is also hugely prevalent on everything from posters to covers and official artwork, despite the fact that [[spoiler: Rei]]'s role in the [[spoiler: AssimilationPlot]] is supposed to be a surprise.
** The ''RebuildOfEvangelion'' movies have something like this going on. For example, that image that frequently surfaces of Asuka [[spoiler: with an eye patch]]? It's [[spoiler: the ''very last'' shot of the teaser at the end of the second movie, which confirms she survived the final fight. This was not a given, as the story in the movies has diverged from the TV series'.]]
** It also happens in TheMerch. The "Angel Chromosome XX" line of figurines, [[MoeAnthropomorphism moe anthropomorphisms]] of the series' angels, features some spoilerific info such as [[spoiler:Human!Lilith being Rei Ayanami and Tabris being just a female Kaworu]].
* Seeing as how it was revealed back in 2005, the fact that Sōsuke Aizen is the BigBad in ''Manga/{{Bleach}}'' can't possibly be avoided if one casually mentions the series... well, unless you're only talking about the first arc.
* For those just starting to watch ''[[LightNovel/{{Slayers}} Slayers NEXT]]'', Xellos is a [[AlwaysChaoticEvil Mazoku]]. It's not a secret anymore. The opening sequences for the season itself spoils it, if you watch closely.
* ''Manga/KannazukiNoMiko'' at first appears to be a simple series about two [[RomanticTwoGirlFriendship best friends]], with some LesYay and mechas thrown in. Then it turns into a twisted love triangle. Being that it is one of the most popular GirlsLove series to date you should already know that the main duo aren't just best friends and who Himeko ends up with. And if you don't know, the English dub [=DVDs=] made sure to make it clear.
* [[spoiler: Ai]]'s true identity is one of the biggest plot twists in Manga/DetectiveConan. Too bad she's one of the most popular characters and its impossible to talk about her without spoiling anything.
** Then again, it does get revealed pretty soon after she first appears, so no troubles. Shuichi Akai and Jodie, on the other hand... [[spoiler: Try discussing them without revealing that they're not Gin and Vermouth in disguise, which probably everybody assumes before the big reveal.]] And let's not even start with Rena.
* ''Manga/PokemonSpecial'': [[SamusIsAGirl Yellow is a girl]]. If you read FRLG or the last chapters of Emerald or GSC before you read the Yellow arc, you're going to be awfully confused by the consistent male terminology.
** Ruby and Sapphire are ForgottenChildhoodFriend's and love interests, along with the fact Sapphire was once very effeminate, is something you'll come across any time people talk about the characters. Likewise Ruby's hairstyle is a LateArrivalSpoiler.
* ''Manga/{{Pluto}}'': The cover of the final volume shows [[spoiler:Atom touching one of Pluto's horns, spoiling not only that he returns to life in-series but also the ultimate outcome of their fight]].
** Of course, if you've [[Manga/AstroBoy read the original]], as just about everyone in Japan would have, [[ItWasHisSled you'd know this already]].
* All the official art for the second season of ''Manga/HeavensLostProperty'' shows [[DumbBlonde Astraea]] hanging around the good guys (Well, fellow [[OurAngelsAreDifferent Angeloids]] [[EmotionlessGirl Ikaros]] and [[TokenMiniMoe Nymph]]), spoiling her eventual HeelFaceTurn. Guess they expected everyone to have read the manga already.
* Kidou's HeelFaceTurn [[MidSeasonTwist halfway through the first arc]] of ''InazumaEleven'' was accompanied by a uniform change (for obvious reasons, but he even changed the color of his BadassCape to match) and turned him into a permanent fixture of the central cast, making this trope practically impossible to avoid.
* In ''Anime/DigimonAdventure'', the fact that Hikari Yagami was the eighth Chosen Child was intended as a surprise ([[{{Foreshadowing}} well]], [[SpoilerOpening sort of]]). Come ''Anime/DigimonAdventure02'', we're "reminded" of the fact in the first episode.
** While the preview for 02 episode 8 was suppose to hype up who the Digimon Kaiser/Emperor could be, his onscreen moments as [[spoiler: Ken]] lacked any subtlelty as his behavior was no different from the Kaiser/Emperor. And in both versions, Wormmon refers to him by name before the Chosens find out for themselves.
* You literally cannot go through ''Anime/OjamajoDoremi'' without knowing that Hana, the magical baby the main characters are sworn protect in the second season, becomes part of the main team by the fourth season as a witch apprentice. Her identity was kept as a spoiler at first, but pretty soon her image was on everything, from toys to posters. It's the same with real name of the BigBad, [[spoiler:Majo Tourbillon]]. Her name is virtually common knowledge.
* In ''VampireKnight Guilty,'' that Yukki [[spoiler: is actually a pure-blood vampire, as well as Kaname's sister (technically; it explains things in the manga) and fiance.]]
* ''Manga/GirlFriends'' spends much of the first volume looking like a standard story about two girls of contrasting personalities meeting and becoming friends, before Chapter 7 confirms that one of them has fallen for the other in a big way. Of course, as the manga is best known as a modern classic of the YuriGenre with advertisers marketing it as a story of two best friends who fall in love, it's hardly a surprise now.
* ''Anime/PuellaMagiMadokaMagica'':
** The fact that this anime is actually a [[DeconstructorFleet train-wreck]] which is definitely [[WhatDoYouMeanItsNotForKids not for your little sister]] and its summary was originally disguised behind a cute facade- but these days ''everyone'' already knows this anime is actually grim and very ''dark'' (thanks to the Internet).
** Also, it's known that [[spoiler:Mami [[OffWithHisHead loses her head]] [[CerebusSyndrome in Episode 3]].]]
** And that [[spoiler:Kyubey is evil!]] Ironically, that one [[WellIntentionedExtremist is not]] [[RonTheDeathEater entirely accurate]].
** [[spoiler:Sayaka [[TheCorruption turns into]] [[AndThenJohnWasAZombie a witch]].]]
** Also, [[spoiler:the existence of Homura's past ShrinkingViolet self]] essentially [[WhamEpisode redefines the nature of the entire series]], yet the character is plastered onto a lot of official artwork and is given a fair amount of merchandise. It's even the artwork for the second Blu-Ray Disc. As in, the disc ''before'' that episode even happens.
** The cover for the third DVD is based on the final episode, depicting [[spoiler:Madoka in full-on Madokami form, Homura wearing her ribbon as a headband, and Mami, Kyouko, and Sayaka not dead [[CoversAlwaysLie (even though Sayaka, unlike the other two, does not come back to life)]].]] Even if you somehow avoid seeing the cover art, [[spoiler:Madokami]] appears on the menu screen and is pretty hard to miss, especially in the blu-ray version.
** The cover for ''[[Anime/PuellaMagiMadokaMagicaTheMovieRebellion Rebellion]]'' also has [[spoiler:Madokami]] on it. She doesn't actually appear until near the end, so that's pretty spoilery; but it's not nearly so ridiculous as the ads for the boxset that reveal [[spoiler:Demon Homura]], a.k.a. Ultimate WalkingSpoiler. Apparently they couldn't resist showing off the [[spoiler:new EvilIsSexy outfit]].
* Anyone who decides to watch ''Anime/CowboyBebop'' [[FanVid AMVs]] will surely wonder what is up with the scene in which [[spoiler: Spike shoots with his finger and falls down]]. It is one of the most iconic scenes in anime and yet is the biggest spoiler in the show. So there's no doubt that people would want to put it in their videos.
* Accelerator's [[spoiler:HeelFaceTurn]] in ''ToAruMajutsuNoIndex'' is spoiled by almost all of the official artwork.
* Being a StealthSequel, the first chapter of ''Manga/UQHolder'' refers rather liberally to many of the events that occurred in ''Anime/MahouSenseiNegima'''s epilogue, among them being the fact that [[spoiler: TheMasquerade is broken and Evangeline is no longer bound to Mahora.]]
* The cover art of ''Anime/AngelBeats'', as shown on the tropes page, pretty clearly reveals [[spoiler:Angel's HeelFaceTurn. Instead of trying to murder Otonashi and Yurippe with her trademark handspears--basically the only thing she does for the first few episodes--she's just sitting next to them unthreateningly.]]
* Anime/DeathNote has a few, including L's appearance and Misa's appearance [[spoiler:as the Second Kira]]. Also for the manga, [[FirstEpisodeSpoiler the fact that Light's father is the Chief of Police is a ''huge'' reveal]]. Despite this, it is shown in ''the blurb'' of the first volume.
* ''Anime/LoveLive'' doesn't even ''try'' to hide the identities of all the girls who end up joining Mu's, despite the fact that getting certain people to join is played for drama and Eli is even positioned as an antagonist for a while. When the opening and ending both depict them all happily dancing together, there isn't really any doubt. Though admittedly the whole anime was based on an original music clip featuring all the girls, so it wouldn't have been news to anyone who knew that, either.
[[/folder]]

[[folder:Comics]]
* A popular arc of ''Comicbook/{{Superman}}'' featured a warped and bizarre Metropolis in which the villainous Superman every night busted out and had to be brought back to jail by the resident superhero, Bizarro. The reason behind this sudden change and the entity responsible? The mystery was tightly kept during the original release, but the fact that the paperback collection was titled [[spoiler:ComicBook/EmperorJoker]] ruined the big surprise.
* The second issue of Marvel's ''{{Thunderbolts}}'' comic had a retailer's incentive alternate cover that showed the team [[spoiler:in their original Masters of Evil guises]]. This cover was also used as the cover of the first collected edition, which also explains the situation in the back cover blurb, and has a foreword by Creator/KurtBusiek which begins "[[DoNotSpoilThisEnding The trickiest part of the whole thing was maintaining the surprise.]] [[LampshadeHanging Not that we're doing so any more.]]"
* The trade paperback for one ''{{Transformers}}'' story was called ''Transformers: [[spoiler:Legacy of Unicron]]''. This was a big deal when the comic was first published: the title was blanked in the table of contents.
* When Mary Jane first appeared in ''ComicBook/{{Spider-Man}}'', she was initially TheFaceless, and the fact that she was a complete fox instead of just plain was a huge surprise to Peter Parker as well as his friends ([[TheReveal "Face it, tiger; You just hit the jackpot"]]). Of course, now that the cat's out of the bag, it's virtually impossible to view this as a surprise thanks to her immense popularity as well as her countless depictions in the media.
** While that was the first time Peter Parker (and the ''readers'') saw Mary Jane's face, other characters had seen her before, and remarked that she was quite gorgeous. Still, she was first mentioned in Amazing Spider-man #15 and we wouldn't get any indication that she was pretty until Amazing Spider-man #25...ten issues later. Another 17 issues before Peter and the readers met her.
** The Green Goblin's identity was a secret for over two years (in real time). He first debuted in Amazing Spider-man #14 and wouldn't be revealed as Norman Osborn until #39. Now everyone with more than a passing knowledge of Spider-man knows Norman is The Green Goblin.
* The trade paperback for ''{{Marvel 1602}}'' has a foreword by a critic. While it doesn't quite spoil the ending it does a large part of the middle; [[spoiler:namely, the death of Queen Elizabeth, and that the heroes end up in America.]]
* There's something about Creator/NeilGaiman and spoileriffic forewords. Frank [=McConnell's=] foreword to the ''ComicBook/TheSandman'' trade paperback "The Kindly Ones" actually features the line, [[spoiler:"Dream dies at the end."]] Not only that, but [=McConnell=] is utterly unapologetic about spoiling it for people who haven't read the comic yet: "Sorry to bust your bubble, but [[spoiler:this is a tragedy, or at least, as classically tragedy has been written in a long time,]] so you should know at the outset how it's going to end." Thanks, Frank, but if Neil Gaiman felt that way, he probably would have started with that scene and flashed back, or had a Greek chorus tell us how the arc would end, or DO ANYTHING BUT TELL THE STORY IN A LINEAR CHRONOLOGICAL FASHION.
** There is a clue in one of the earlier comics: Destiny looks in his book and sees an image of [[spoiler:"Dream, clothed all in white and with white hair."]].
** The above hardly qualifies as a clue, though, since its meaning is difficult to discern until after the fact. The fact that it seems to be one of a thousand throwaway lines (about half of which, admittedly, end up foreshadowing ''something'') doesn't help.
*** What is NOT difficult to discern, however, is the scene that closes the arc immediately before the Kindly Ones, at the Inn At World's End. After all the travelers have told their stories, all the characters are distracted by a literally massive funeral procession dominating the horizon. [[spoiler:In that procession are all of Dream's family and many recognizable faces from previous stories, including characters that only exist because of their ties to Dream, such as Melvyn Pumpkinhead, Nuala, et al. If you look - not even carefully, if you just ''look'', it becomes swiftly impossible not to notice that ALL of these characters are closely tied to Dream... and Dream is the only character not present in the procession. The sequence ends with an image of Delirium, crying. The sequence did not so much 'heavily foreshadow' Dream's death as much as it ''outright told you it was going to happen.'']]
** This isn't limited to the Kindly Ones. Every trade except the first volume contains an introduction and while some warn, all of them outright spoil the stories contained inside.
* The title of the first post-''Comicbook/CivilWar'' CaptainAmerica TPB? Captain America: [[spoiler:The Death of Captain America.]] While yes, there was a huge media blitz about it when it happened, it kind of sucks for new readers, or people in other countries who didn't get that hype.
** Then it happened again, only in reverse. With the delays on [[spoiler: Captain America: Reborn]], he appeared in at least four books before the big event had actually happened.
* The [[ComicBook/RobinSeries Robin]] trade paperback that features the [[spoiler:return of Spoiler]] has this plastered on everywhere. The [[spoiler:Spoiler alert tag itself]] is a spoiler. [[spoiler:Spoiler]] is on the cover. Then inside, the reader discovers very quickly [[spoiler: that without doubt it is Stephanie Brown]]. So it is more about Robin's reaction to and refusal to believe it.
* ''ComicBook/{{Legion of Super-Heroes}}'' storyline, ''The Great Darkness Saga'' featured Darkseid as the main antagonist. His appearance intended as a surprise is blown to anyone who picks up the trade (as he appears on the cover).
* The back cover of the paperback collection ''{{ComicBook/Annihilation}} Conquest: Book Two'' refers to "the previously unknown mastermind of the Phalanx invasion -- a revelation that will have longtime Marvel fans' jaws on the floor!" The illustration immediately below this text plainly shows [[spoiler:the evil robot Ultron]].
* Back in the 1960s in Comicbook/TheAvengers, a new character called "Yellowjacket" appeared, claimed that he had killed Henry Pym, kidnapped the Wasp, and to everybody's surprise, when they returned the Wasp organized a wedding with him. It was revealed that end of the story that Yellowjacket ''is'' Henry Pym, with a SplitPersonality. Still, after being cured from the split personality problem, he kept being "Yellowjacket" as his superhero identity (or at least, one of the several he had over the years). For this reason, hardly any modern reader of the Avengers will read the TPB and not realize what was really going on long before the reveal.
* For some reason, the first ''[[ComicBook/XWingSeries Star Wars Omnibus: X-Wing Rogue Squadron]]'' already includes the ''Handbook'' for the series, spoiling the stories in later volumes.
* When ''ComicBook/{{NYX}}'' was originally released, {{X-23}} was unknown in the comics and had thus far only appeared in two episodes of ''X-Men: Evolution'', making it a legitimate surprise when she is revealed as the identity of the prostitute who appears in issue #3. Now, that ''NYX'' was her comics debut is about the only thing ''anyone'' actually remembers about the series. The trade paperback collection even plasters her quite prominently right on the cover, even though Kiden Nixon is the main character and the number of times Laura actually has lines can be counted on one hand (though she ''does'' ultimately drive the plot in the second half of the story).
* When ''ComicBook/TheJudasContract'' of the ComicBook/TeenTitans was first published, nobody suspected that Terra, the NaiveNewcomer, would actually be an evil spy. Nowadays, her betrayal has been a recurring past plot for the Titans, and any betrayal (real or supposed) is compared with Terra's. Even more, there was a clone of Terra some years later, always living under the shadow of the actions of the original one. It is unlikely that a modern reader would read the story without knowing in advance what was going to happen.
[[/folder]]

[[folder:Fan Fiction]]
* Fan fiction in general can be a late arrival spoiler. If someone new to the fandom starts looking, they may be surprised by summaries that give away important plot points.
* A sequel to any story could also have this effect if the author includes spoilers in the summary
* While not nearly as egregious as some examples, in ''FanFic/WinterWar'', Byakuya's survival is one of these. The series index lists the chapters by name and POV character. Byakuya is MIA at the start of the fic, his death apparently confirmed several chapters later... and then we get a chapter titled "Byakuya: Necessity." So if you started reading late, and looked at the chapter index, you probably knew he wasn't really dead even before you got to the point where Hanatarou remembers seeing him apparently die.
* ''Fanfic/BrendansPokemonAdventure'' has spoilers for the next few chapters, and has a page exclusively for spoilers.
* The title of the second instalment in the Blueblood series, ''Blueblood's Redemption'', implies Blueblood ''wasn't'' redeemed in the first, ''Blueblood Returns'', essentially spoiling its ending: his HeelFaceTurn wasn't genuine. Unfortunately, anyone looking up the fic now is likely to find it listed along with the sequel.
* Very early on in ''FanFic/EddwardWrightAceAttorney'', minor spoilers to the ending of ''[[http://www.fanfiction.net/s/7861246 Port-Ed 2]]'' exist, such as the Eds having their [=ASHPDs=] and Edd having his CompanionCube. The last plot point may not be as surprising for those who finished ''{{VideoGame/Portal 2}}'', but the first one is. Oh yeah, and Port-Ed 2 is not even halfway done yet.
* A {{flashback}} from ''Fanfic/CalvinAndHobbesTheSeries'' spoils the Franchise/ScoobyDoo-esque twist of ''FanFic/AttackOfTheTeacherCreature''. [[spoiler:It doesn't mention the ''later'' twist about the monster actually existing, thankfully.]]
* Back in ''Fanfic/TheSecondTry'', the existence of a little girl named Aki was [[WalkingSpoiler an enormous spoiler]]. She's the main character in the [[AkiChansLife sequel webmanga]].
* ''[[http://www.fimfiction.net/story/13537/equestrias-first-human Equestria's First Human]]'': The askblog based around the fic, as well as the author's Deviantart page, make it pretty obvious that [[spoiler: Connor becomes a pony]].
* The summary and first couple of chapters of ''The Legacy of the Fire Empire'' (the sequel to ''FanFic/TheFallOfTheFireEmpire'') spoil both the ending of the first story, as well as the major plot point of [[spoiler: Aang still being alive, after waking from the coma-like state that the Fire Empire's actions kept him in]].
* ''Fanfic/LifeInManehattan'': It's revealed about halfway through the first story in the series that museum curator Honey Do is actually the real life Daring Do, whose exploits are the inspiration for the popular book series, but she keeps this a secret so that no one will treat her like her brash fictional counterpart.
* ''Fanfic/AVoiceAmongTheStrangers'' reveals towards the end that [[spoiler:Ebony has been the new Changeling queen for some time now, and is also named Chrysalis]]. The first chapter of the POVSequel ''A Stranger Among the Voices'', is from Ebony's point of view and begins some time before the first story. As such, it does not attempt to keep the secret.
* ''Fanfic/FacingTheFutureSeries'': Anyone who reads ahead in the series will learn [[spoiler: Danielle has been adopted by the Fentons.]]
* ''FanFic/{{Webwork}}'': A major plot point is Jade's further transformation from a Shadowkhan into a [[SpiderPeople Jorogumo]]. This happens just late enough to spoil things for new readers, but early enough to essentially drive the whole plot.
[[/folder]]

[[folder:Films -- Animation]]
* The 2-disc DVD edition of [[DisneyAnimatedCanon Disney's]] ''Disney/{{Aladdin}}'' starts with several movie trailers before you reach the main DVD menu. Including the trailer for ''[[Disney/AladdinTheReturnOfJafar The Return of Jafar]]''. Where he, you know, ''{{re|vengeOfTheSequel}}turns''. As a genie.
** And Heaven forbid anyone watch the ''[[{{WesternAnimation/AladdinTheSeries}} Aladdin]]'' TV show before seeing that Iago did a HeelFaceTurn in ''The Return of Jafar''. The DisneyChannel aired several episodes in April 1994 before the company's video department released that sequel in May, and thus Iago was inexplicably "being all chummy-chummy" with the crew, perching harmlessly on Jasmine's shoulder, etc.
* Trailers and merchandise for the ''{{Shrek}}'' movies after the first one both obviously and inevitably spoil what was a huge surprise in the first movie: Fiona turns into an ogre. "Why is Fiona fat and green?! Wait! NOOOO!"
** Merchandise for ''Shrek the 3rd'', released before the movie, included a toy set of the [[spoiler: ogre triplets]], who don't appear until the VERY end of the film.
* The official ''Disney/WreckItRalph'' coloring book goes through the entire story, spoiling ''everything''. The [[NintendoWii Wii]] and [[NintendoDS DS]] tie-in games came out a week before the film. Since they were set post-movie, most of the major twists were spoiled [[spoiler:mainly the true identities of Vanellope and King Candy.]]
* The closing credits of ''Film/WinnieThePooh'' credit Huell Howser as the Backson, spoiling TheStinger in which it is revealed that he isn't just a figment of the 100 Acre Wood gang's imagination.
* ''MonstersUniversity'', a prequel to ''MonstersInc'' made several years after the original, revolves around Mike enrolling in college in order to become a scarer. If you've already seen ''MonstersInc'', you know [[ForegoneConclusion Mike never gets to be a Scarer]]. On the other hand, if you watch ''MonstersUniversity'' before watching ''MonstersInc'', you will have one of the latter movie's plot twists spoiled for you, namely [[spoiler:Roz actually being a CDA agent]].
* In their October mailings, the Disney Movie Club advertises their movies by the villain. This can spoil movies where who the villain is is a big twist, including ''WesternAnimation/ToyStory3'', ''WesternAnimation/{{Up}}'', and ''Disney/{{Frozen}}'', as well as the true name of [[Disney/MeetTheRobinsons Bowler Hat Guy]].
[[/folder]]

[[folder:Films -- Live Action]]
* ''Franchise/StarWars: TheEmpireStrikesBack'': it's hard to find anyone that ''doesn't'' know that [[LukeIAmYourFather Darth Vader is Luke Skywalker's father]], [[AllThereIsToKnowAboutTheCryingGame even if they've never watched any of the movies.]]
** The VHS release of ''ANewHope'' opened with a trailer for the full trilogy on video, including the line "Is Darth Vader my father?" from ''Jedi'', ensuring that even the most ignorant first-time viewers weren't surprised.
** Palpatine wasn't actually ''named'' on film in the original trilogy, being referred to only as "Emperor" (his name comes from the ''ANewHope'' novelization). So, ''theoretically'', if you never saw any of the action figures, comics, books, or other non-movie material, or paid attention to the credits and realized it was the same actor in the prequels as in ''ReturnOfTheJedi'', you might not know. Until the last film came out, there was some discussion among ''StarWars'' fans (who obviously would know) that Lucas might pull one out of the hat and reveal Sidious wasn't really Palpatine. [[TheUntwist He was.]]
** Trailers for ''Episode III'' naturally gave away the transformation of Anakin Skywalker into Darth Vader ''as the main selling point for seeing the movie in the first place'', and attempted to subvert the trope by teasing the audience into exactly ''how'' this transformation comes about. People who had been reading [[Franchise/StarWarsExpandedUniverse supplemental materials]], however, knew it would happen in a BattleAmongstTheFlames between Anakin and Obi-Wan.
** And don't forget the movie posters for ''Episode I'', showing young Anakin's shadow, as formed by his mushroom-top hair-do, forming the outline of Darth Vader's helmet.
** The soundtrack CD for ''The Phantom Menace'' was released before the film. Two tracks were called [[spoiler:Qui-Gon's Noble End]] and [[spoiler:The High Council Meeting and Qui-Gon's Funeral]].
** Lampshaded mercilessly by AnsemRetort Darth Maul, who was shown as being oblivious that [[spoiler:Qui-Gon died]], complaining to Marluxia that "some people haven't seen this movie yet." This is made more absurd when one considers that his introduction into the comic included whining about his fate in the end of the movie.
** And even for newcomers watching the movies in chronological order, it is quite hard to remain unspoiled about the relationship between the Queen of Naboo and her handmaiden when so many materials about Episode II and III talk about [[spoiler:Senator Padme Amidala]].
* The trailers and posters for ''Film/HarryPotterAndTheDeathlyHallows'' is fairly blunt about a number of Book 7 developments, including [[spoiler: the Battle of Hogwarts, Harry's turning himself over to Voldemort, and the show-down between Harry and Voldemort]].
** Also, if you haven't read or seen ''[[Literature/HarryPotterAndTheHalfBloodPrince Half-Blood Prince]]'', you might be a tad confused as to why Harry and Ginny kiss in the 7 trailer. But then, the trailer basically spoils ''everything'' aside from the final outcome of, since most of the trailer is made of stuff that is ''definitely'' from the second part. Way to go, trailer-makers.
** Trailers for the fifth movie obviously center on the Ministry's refusal to accept that Voldemort has returned.
** Trailers for the fifth movie also clearly show that Sirius Black is [[spoiler:a good guy]], spoiling TheReveal at the end of the third film. It's made even more explicit in [[http://www.youtube.com/watch?v=uaCwrQCjeRk this promo]] for the same film.
* ''Film/SpeedRacer'' hangs a lampshade that Racer X is Rex Racer, [[NotHisSled with the twist that he isn't Speed's brother]] [[spoiler:[[SubvertedTrope except he still is, he just had plastic surgery]]]].
* The final shot of ''BeingThere'' is often spoiled by reviewers, biographies and documentaries of PeterSellers (as well as the 2004 biopic ''The Life and Death of Peter Sellers''), and even TV promos (and the trailers for that biopic). What's really sad is that it's an unusually powerful TwistEnding [[spoiler:in that it forces the viewer to rethink what they know about Chance the Gardener -- as said at the MisaimedFandom entry, perhaps the viewer WASN'T as privy to his actual nature as they thought... or was she? Plus, it's a sudden injection of sheer fantasy into what was a fairly realistic satire up to that moment]]. That said though, given the reasons it tends to be spoiled -- it's the CrowningMomentOfAwesome for both the character and perhaps the actor (it was conceived as a response to how well the movie and his performance were working), as well as a starting point for discussions about the film -- it's perhaps more justifiable than other examples of this trope.
** Heck, the shot is often used on the cover.
* Because it's been in so many other ''{{Franchise/Batman}}'' media anyway, it's impossible not to know that Harvey Dent becomes Two-Face. The only question in any of the series is how, and when. Still, there was an interview with Aaron Eckhart in the July/August 08 ''Men's Health''. It lists his movie roles, including his turn in ''Film/TheDarkKnight'' as "Harvey Dent, a.k.a. Harvey Two-Face". Which kind of blew the surprise considering that nobody knew if he actually would become Two-Face during that film or not. [[spoiler: Of course he did!]]
** Also something that might have thrown people by the Burton/Schumacher films: Harvey Dent was played by Billy Dee Williams in the first movie, and [[TheOtherDarrin Tommy Lee Jones]] (as Two-Face) in the third. Lest you think that changing actors can be done subtly, Williams is black and Jones is white.
*** As mentioned on the ''Film/BatmanForever'' page, Williams took the minor role of Harvey Dent expecting that in sequels he would become Two-Face, and had it in his contract. The studio bought him out, when they wanted to use Tommy Lee Jones instead.
* There are plenty of people who are going to be upset, but shouldn't be, about ''The Express'''s built-in DownerEnding: Ernie Davis died of leukemia two years after the film's signature CrowningMomentOfAwesome. Some of the current commercials {{lampshade}} this (probably hoping to stave off such a reaction).
* Thanks to every movie and TV show at the time and since parodying it, it's pretty hard not to know that ''Film/ThelmaAndLouise'' has [[spoiler: a BolivianArmyEnding with the titular ladies driving their car off a cliff.]]
* Most of the marketing for ''Film/{{Watchmen}}'' falls under TrailersAlwaysSpoil in that it's not very subtle about [[spoiler:Veidt being the real villain]]. However, [[http://www.facebook.com/pages/Watchmen-Rorschach/44288562035 the bio for Rorschach on Facebook]] includes an audio clip of his journal, one of which has him flat out ''stating'' this fact. Commercials also reveal Rorschach's face, spoiling his identity for anyone who hadn't already read the graphic novel, or knew the character's actor.
* ''Franchise/FridayThe13th'': As [[Film/{{Scream 1996}} Ghostface]] put it: "[[Film/FridayThe13th1980 You should know that Jason's mother, Mrs. Voorhees, was the original killer]]. Jason didn't show up till [[Film/FridayThe13thPart2 the sequel.]] I'm afraid that was the wrong answer."
* The Academy Awards themselves actually manage to spoil [[AllThereIsToKnowAboutTheCryingGame the big surprise]] of ''Film/TheCryingGame'' by [[spoiler:nominating a certain member of the cast for Best Supporting '''Actor''']].
* The trailers to ''Film/{{Hannibal}}'' obviously reveal that Hannibal escaped in ''TheSilenceOfTheLambs''. Also, ask anyone about the characters in ''Silence of the Lambs'' and you're bound to get "A crazy guy who makes clothes out of women's skin.", a fact that isn't revealed in the movie until the 3rd Act, where it's a big reveal, and one of the changes from the book that is for the better (in the book Hannibal reveals that Bill is making a woman suit, and the revelation is relegated to "He knows how to sew").
* ''A Shot in the Dark'' was the second film in Peter Sellers' ''PinkPanther'' film series and it's the one where all the elements of the later films in the series are introduced. But because it doesn't have "Pink Panther" in the title, it's likely to be one of the ''last'' films of the series you're going to watch. There are two elements in this film that were played as plot twists that became unsurprising [[RunningGag running gags]] in the later films:
** Early in the film, a sinister looking Asian man attacks Clouseau in his own bedroom! [[spoiler: It's Clouseau's own manservant Cato, whom Clouseau has actually ordered to constantly attack him so Clouseau will always be CrazyPrepared for an attack.]]
** Later in the film, a shadowy figure stalks Clouseau and makes several attempts on his life! Is it the killer? [[spoiler: No, it's Clouseau's own boss, Chief Inspector Dreyfus, who's been driven AxeCrazy by Clouseau's shenanigans.]] This "twist" not only became a RunningGag, but became the main plot of ''The Pink Panther Strikes Again''.
* The American DVD case and menu for ''{{Audition}}'' spoil the major GenreShift twist in the second half of the movie.
* The iconic scene from ''Film/SayAnything'', where Lloyd is holding the boombox over his head, is now the cover art for the film.
** Now? [[http://upload.wikimedia.org/wikipedia/en/8/8a/Say_Anything.jpg It's on the original theatrical poster.]]
* ''Film/StarTrekIIITheSearchForSpock''. Search? Did something [[HeroicSacrifice happen to Spock]] in the last movie?
** One ''could'' call it downplayed, in that while it establishes that ''something'' happened to Spock in the last movie, it doesn't establish ''what'' -- he must be separated from the crew in a dramatically interesting way for them to search for him, but that doesn't mean he has to be ''dead''.
** In fact, him being dead is the [[JustForPun least logical]] of any conclusions to be drawn from the title alone, considering the fact that death is one of a few things that is hard to be found from.
* The trailers for the second part of the ''Film/TheLordOfTheRings'' trilogy, ''The Two Towers'', made it very, ''very'' clear that Gandalf was [[spoiler: not in fact dead]] as the first movie had implied. Which was a pretty major plot twist in the book, but apparently the marketing team thought genre-savvy movie-goers probably figured it out.
** Or they figured that most people had, you know, [[AdaptationDisplacement read the books.]]
* The opening credits of ''TheFinalDestination'' play across CGI reenactments of [[{{Gorn}} spectacular deaths]] from the prior three films, potentially depleting their shock-value for anyone seeing this installment first. Partially averted, as the reenactments use skeletal figures in the role of victims, hence the ''identity'' of who'd gotten killed in each manner is left in doubt.
** [[Franchise/ANightmareOnElmStreet Freddy's]] opening monologue in ''Film/FreddyVsJason'' includes a rapid-fire flashback to several of the previous Elm Street films' killings, which spoil a lot of them for viewers who initially take an interest in ''F Vs. J'' as [[Franchise/FridayThe13th Jason]] fans.
* The tagline for ''LittleNicky'' basically spoils who his mom is...
* You might be upset by what happens to the main character in ''Pride of the Yankees''. He's a baseball player on top of his game, taking his team all the way... and then he comes down with Lou Gehrig's disease. [[spoiler: As ''Series/{{Friends}}'' pointed out, it's a biopic about Lou Gehrig.]]
* In the ending of ''Film/TheMatrixRevolutions'', [[spoiler:Neo dies in a HeroicSacrifice against Smith]]. This plot twist is spoiled in an ad for ''VideoGame/TheMatrixOnline'', which mentions the factions fighting over "the legacy of [[spoiler:Neo's sacrifice]]."
** The VHS release of the original ''Film/TheMatrix'' spoiled the whole "[[spoiler: reality isn't real, everyone's in a LotusEaterMachine]]" revelation ''on the back of the freaking box''! And then the DVD release did it again.
* Subverted hardcore in ''Film/{{Se7en}}''. [[spoiler: Kevin Spacey is never shown in ads or posters and ''his name isn't even in the opening credits.'' This was a man who was meant to get top billing. Bravo, good sir. Bravo.]]
* The DVD and video covers for the original ''Franchise/PlanetOfTheApes'' has [[spoiler:the final, iconic shot of the Statue of Liberty]]. Despite this, there are still some people who don't know the ending.
* The VHS release of ''Film/WhatDreamsMayCome'' spoiled [[spoiler: Annie's suicide]] on the back of the box. And then the DVD release did it again.
* ''Film/AlienResurrection'''s official trailer flatout says that [[spoiler:Ellen Ripley died before the events of the film]] no less than three separate times (using various characters' quotes).
** The back cover for the UK DVD release of ''Film/{{Alien 3}}'' outright spoils the fact that supporting characters Dwayne Hicks and 'Newt' Jorden are killed at the beginning of the film (before Ripley crashes on Fiorina 161).
* There's a very subtle one in [[http://www.posters.ws/images/408149/usual_suspects.jpg this poster]] for ''Film/TheUsualSuspects''. The tagline is a hint. [[spoiler: Kevin Spacey (aka Verbal Kint) is the only one who's over his name. Also, he's the last in the lineup and the last one named.]]
** The DVD of ''Film/TheUsualSuspects'' is even worse. The scene index shows a still clip from each of the 25 "chapters" of the DVD. The still clip for the final chapter shows a fax machine receiving an image of Keyser Soze's face, and even at low resolution a casual viewer can easily see it's [[spoiler: Kevin Spacey]].
** Also, if you watch too much of the main menu of the DVD of the ''Film/TheUsualSuspects'' you will see [[spoiler: a man's feet as he limps down the street. His gait quickly becomes less shuffling and he is suddenly walking perfectly fine.]]
* If you didn't know that [[spoiler:Jigsaw died]] in ''{{Saw}} III'', you may wish to steer clear of the trailers and DVD boxart for ''Saw IV'', which show [[spoiler:Jigsaw's body lying on an autopsy table and his disembodied head being weighed on a scale]], respectively.
* The DVD cover of ''Film/HalloweenII1981'' outright spoils the fact that Laurie Strode is Michael Myers' [[spoiler: sister]]; something that isn't revealed until mid-way through the film.
* Once you pop the ''Film/GhostRider'' DVD into your player, the background visuals behind the menus reveal that [[spoiler:there is a second Ghost Rider]].
* Prior to it's airing on TV, the ''Series/PowerRangersLightspeedRescue'' episode "Trakeena's Revenge" was sold in limited McDonalds during April, and thus providing spoilers (to those not Sentai educated) for the later portion of the series such as the Rangers' Omega Megazord, Max Solarzord, V-Lancers, Battle Boosters. There's also the first onscreen appearance of Olympius, as well as Queen Bansheera who has partially taken physical form.
* The main menu of the ''Film/WarGames'' DVD shows WOPR [[spoiler: playing tic-tac-toe]]
* The cover of the 20th anniversary collector's edition of ''Film/ThePrincessBride'' makes it quite clear who the Man in Black really is.
* The main menu of the ''Film/BartonFink'' DVD spoils several crucial aspects of the ending.
* The theatrical trailer to Paul Bartel’s ''Private Parts'' reveals spoilers from the end of the film.
* ''Film/TheAbominableDrPhibes'': Phibes' disfigured face, only revealed late in the film, is shown on the theatrical poster.
* Evidently the marketers in charge of promoting ''Film/CaptainAmericaTheWinterSoldier'' didn't even try to keep the titular Soldier's identity ([[spoiler:ComicBook/BuckyBarnes]]) a secret, bringing up his real name in promotional material on [=DVDs=] and in a documentary about the [[Franchise/MarvelCinematicUniverse MCU]]. Yes, for comics fans it was an eight year old spoiler already, but because of this mindset hardly anyone walking into theatres was shocked to find out who he was.
** Although the movie's ''writers'' did seem to be aware of this, and exploited the fact that everyone could see this particular twist coming a mile off to distract from the real spoiler: [[spoiler:SHIELD has been a puppet agency controlled by HYDRA from its very inception]].
* This might be the reason why the Creator/SteveJobs biopic ''Jobs'' ends in the very early 2000s. Since Steve Jobs had died a mere two years before the movie's release, the filmmakers probably figured everybody not living under a rock would know how the story ends. So the film cuts to credits with a simple title card which says Steve Paul Jobs 1955-2011.
* The synopsis on the back of the ''StarTrekIntoDarkness'' DVD names Benedict Cumberbatch's character as Khan, despite the fact that his true identity as the iconic super villain is not revealed until halfway through the movie, with the character using an alias up until that point.
[[/folder]]

[[folder:Literature]]
* In general, SchoolStudyMedia is bad about this. The editions that they hand out in class often contain forewords by literature professors giving some background on the author, a bit of context for some things seen in the work, and of course, spoiling every single plot twist in the book. [[SeriousBusiness Because apparently they can't imagine that]] [[SarcasmMode someone might read these books because they are interested in the story.]]
* Nicely averted by Penguin Classics; each has a warning not to read the introduction if you haven't read the book before, as it tends to give away major plot points.
* In the ''Literature/KenzieAndGennaroSeries'', the identity of the serial killer in the second book is mentioned repeatedly in later books. He essentially becomes Patrick Kenzie's boogeyman, with his memory constantly haunting his nightmares. It's easy to forget that in the second book, he was introduced as [[spoiler: Gerry Glynn, the retired policeman who runs a bar in Patrick's neighborhood]].
** Also, the sixth book is a direct follow-up to ''Literature/GoneBabyGone'', the fourth book in the series. The conclusion to that one, where [[spoiler: Kenzie rescues the girl from her loving kidnappers and returns her to her neglectful drug-addict mother,]] is spoiled on the back cover of the sixth book.
* ''Literature/{{Twilight}}'': Edward is a [[OurVampiresAreDifferent vampire]]. You can glean that from ''the back of the book''. This despite the fact that it tries to keep the reader guessing what Edward's deal is for about the first half of the book.
** It's really more of DramaticIrony than "keeping the reader guessing"; the reader knows, but Bella still needs to figure it out.
** And then book two does it again with Jacob being a werewolf. Possibly the reason that "Eclipse" has a slightly better reputation even among the {{Hatedom}} is that it's a big relief to not spend the whole first half waiting for a twist that everyone already knows.
* ''Literature/{{Discworld}}'':
** Certain editions of the ''Literature/{{Discworld}}'' book ''Discworld/GuardsGuards'' contains character summaries of the "Duke of Ankh, Commander" Vimes, and "Captain" Carrot. For those who don't know, this is the first book of the Watch series, and it ends with a still-drunken Captain Vimes, and a still-naive Lance-Corporal Carrot.\\
\\
By the way, the character summaries of these editions are found all the way back in the first book of ''Discworld'', which doesn't even have the City Watch. In fact only four of the seventeen characters in the summaries are even in the book and only two of those played a major part.
** The Harper Torch printings of the older ''Literature/{{Discworld}}'' books tend to assume you've read them already, so they tend to have fairly spoileriffic images on the cover. To their credit, the spoiler usually doesn't make sense until you ''have'' read the book, but it's still not cool to put the gonne on the cover of ''Discworld/MenAtArms''. (Not a ''huge'' spoiler though, as anybody in Roundworld rather than the Discworld will know what the weapon was as soon as the first death occurs. Any cover image or blurb that shows a plot element is equivalent, since you wouldn't otherwise know about the book until you started to read it.)
** The "classy" Corgi reprints have black covers with something symbolic or significant (eg vampire teeth for ''Discworld/CarpeJugulum''). The one for ''Discworld/FeetOfClay'' is [[http://img1.fantasticfiction.co.uk/isbnthumbs/055/215/0552153257.jpg a bit of a giveaway]] for a book that even calls itself a "howdunnit".
** Not only does this happen with the endings of the Discworld books, but it will automatically happen if you read the first book of a series published after any earlier work. This is most glaring with the first Moist von Lipwig book, ''Discworld/GoingPostal'', which includes spoilers to nearly all of the city watch books and ''Discworld/TheTruth''. As this is one of the most popular novels in the series, and one of the more recently published, it is a real problem for new fans unsure of where to really start.
* TheReveal at the ending of ''Literature/TheWheelOfTime'''s first book? Rand is the Dragon Reborn. The cover of the third book? A triumphant Rand, with the words "The Dragon Reborn" written in big, bold letters. Although in all fairness, it was pretty obvious from about halfway into the third chapter. (Of course, it's only a spoiler if you identify the young man with sandy-coloured hair wearing a cream-coloured tunic with a purple belt, denim jeans (or the fantasy equivalent), mid-calf leather boots, and a glowing sword floating in mid-air above his raised hand as being the tall, gray-eyed youth with a reddish tint to his hair described in the first book - it's not like the cover comes with a name tag.)
* The front cover art of ''[[{{Spellsinger}} The Moment of the Magician]]'' by Creator/AlanDeanFoster spoils what is clearly written to be a surprise, [[spoiler:that the new evil magician in town is a kid's party magician who stumbled in from our own world, and now his lame magic works]].
* Haven't read the first three books in Chris D'Lacy's ''Literature/{{Dragons}}'' series? The blurb on the [[TrilogyCreep fourth book]] doesn't seem to care, since it reveals right on the inside that [[spoiler: David, the protagonist of the first three books, [[HeroicSacrifice dies at the end]] of the third book.]]
* Likewise, ''Literature/TheStrangeCaseOfDrJekyllAndMrHyde'', as originally conceived, was a mystery. You weren't supposed to know Hyde was Jekyll all potioned up. Thanks to numerous film adaptations, ''TheLeagueOfExtraordinaryGentlemen'', and [[JekyllAndHyde the phrase]] being constantly (mis)used in popular culture, it's not a mystery anymore!
** Instead, it's DramaticIrony.
*** A fact which in itself may or may not be situational irony...
* The blurb for the [[PenName Kyell Gold]] novel ''Isolation Play'' blatantly spoils [[spoiler:Dev coming out of the closet on live television]], which was the climax of the previous book, ''Literature/OutOfPosition''.
** The blurb for the third book, ''Divisions'', spoils the exact thing ''in the first sentence'' of the blurb. You have to wonder if Kyell is doing this intentionally as a way to tell the fans that [[ItWasHisSled they should know this already]].
* In some parts of the ''Literature/WarriorCats'' fandom, something only counts as a spoiler if it happened in a book that came out less than a month ago. If the book is more than a month old, well... too bad. However, the phenomenon also appears in the books themselves:
** And there's the blurb for ''Sunrise'', which spoils the [[WhamEpisode climax of the previous book]]. Yay!
** The award goes to the ''Tigerstar and Sasha'' manga, since ''the title itself'' is a spoiler for ''Moonrise''.
** And, of course, the character lists in the front of the books, which are so riddled with spoilers it's a wonder they still put them in the front of the books. If a character dies sometime in the book, they are treated as dead.
* In the ''Blue is for Nightmares'' series, [[spoiler:Jacob dies]] at the end of ''Silver is for Secrets''. This is helpfully revealed on the back of the sequel ''Red is for Remembrance''. Of course, the back of ''Black is for Beginnings'' helpfully notes out that [[spoiler: he actually was Not Dead Yet]].
* Enoch Root, of Creator/NealStephenson's ''Literature/{{Cryptonomicon}}'' and ''Literature/TheBaroqueCycle'' is [[spoiler: immortal]]. Treated as a surprise in ''Literature/{{Cryptonomicon}}'', but since he's the very first character to appear in ''Literature/TheBaroqueCycle'' [[spoiler: (which takes place somewhere in the range of 300 years earlier)]], you'll know he's [[spoiler:ReallySevenHundredYearsOld]] even if all you know about him from ''Literature/{{Cryptonomicon}}'' is that he appeared in that book.
* First words on the back of the second ''Literature/TawnyMan'' book by RobinHobb? [[spoiler:Nighteyes is dead.]] Thanks a lot.
* French translation of the title of Lois [=McMaster=] Bujold's first book in the ''Vorkosigan'' series, ''Shards of Honor'', was ''Cordelia Vorkosigan'', calling the heroine by her married name, said marriage occuring at the very end of the book and being quite hard-won by that time.
** And in ''Cordelia's Honor'', ''Barrayar'' and ''Shards of Honor'' packaged together, the blurb on the back spoils the first half of the book for anyone who was new in coming to the ''Vorkosigan Saga''.
* Because the ''whole plot'' takes off from it, the inside dust jacket (and subsequent paperback covers) for Sidney Sheldon's ''Memories of Midnight'' had to spoil the TwistEnding of ''The Other Side of Midnight'': [[spoiler: Catherine didn't die, but Constantin had her rescued and hidden so Larry and Noelle would be tried and executed for her murder]]. It's worth noting that the book was intended to work as a standalone novel as well as a sequel, via extended flashbacks to what happened in its predecessor.
* There is a dreadful 1970s pulp horror novel called ''Rabid'', about the rabies virus spreading to the previously (and actually) rabies-free British Isles. The back-cover copy on the paperback edition ended with, "And when the virus became airborne, then the whole world would learn what it meant to be .... RABID!" The element of the virus mutating into an airborne form was a ''twist ending'', on quite literally the last page of the book: it had nothing to do with the book's primary plot.
* Don't read the blurbs on the back of the later ''Literature/CodexAlera'' books if you want there to be ''any'' surprise when TheReveal rolls around about [[spoiler:Tavi's parentage]]. It's much more entertaining when you piece it together over the course of 3 books, but it's very difficult to provide even a basic plot summary of the last two books without giving it away.
** Hell the ''titles'' of later books give away previous plot developments. [[spoiler: They follow the pattern of Tavi's position during that book, thus spoiling his career advancements.]]
* So you're reading the first book of the ''Literature/HonorHarrington'' series, you come to the very end, turn the page, and staring you right in the face is an excerpt the first chapter from the ''eleventh'' book in the series that goes and spoils just about every plot point related directly to the main character.
* In ''Literature/TheParasolProtectorate'', the back cover blurb for book 2 gives away the plot twist at the end of book 1, and the back cover blurb of book 3 gives away the plot twists for books 1 and 2. Tough luck for those who want to read the entire series at once.
* The second paragraph of the blurb for ''Inkdeath'' starts, "[[spoiler:The fire-eater Dustfinger is dead.]]" Okay, we know the movie and the book end differently, but come on!
* The first book of the ''ASongOfIceAndFire'' series ends with the execution of [[spoiler: [[DecoyProtagonist Ned Stark]]]] and the fallout from this event fuels the plot of the next book; this, along with the fact that Daenerys managed to [[spoiler:hatch the fossilised dragon eggs]], is spoiled in some versions of the blurbs of later books. The fact that [[spoiler:the fifth novel is called ''A Dance with Dragons'']] probably also gave this away. Other major events throughout the series are also spoiled in this way, including [[spoiler:Jaime and Cersei's incest, Robert's death, Stannis' defeat, Joffrey's death, and many more]].
* In the short [[DeathByNewberyMedal Newbery-award winning]] book, ''Literature/OnMyHonor'', the summary on the back spoils what is probably the only [[SliceOfLife plot point in the entire novel]][[note]] The fact that one of the characters drowns to death[[/note]].
* The two bigs twists at the end of the first ''Literature/PercyJacksonAndTheOlympians'' novel, ''The Lightning Thief'', is that [[spoiler: Kronos is the BigBad of the series, with Luke, Percy's BigBrotherMentor as his [[TheDragon Dragon]]]]. Reading the blurb of any of the subsequent books spoils at least one of these twists, if not both.
* So, you decide that you are interested in reading the ''Literature/SkulduggeryPleasant'' books. You glance at the fifth book and decide to look at the blurb. Congratulations, the blurb has spoilered for you the huge twist at the end of the fourth book, which reveals that [[spoiler:Valkyrie is Darquesse]].
* Minor example in ''Old Man's War'' by JohnScalzi. It's obviously supposed to be a surprise to the reader what [[spoiler: the Ghost Brigades]] really are. The first time the protagonist hears the expression, he thinks it's a joke. Later, he learns that they exist, but thinks the name is just a nickname. However, since that very term is the title of a later book, if the reader is already aware of Scalzi's other works when reading ''Old Man's War'', it is glaringly obvious that this will be important later. And the context of its first appearance gives away what it is.
* Present in various blurbs of later books for ''Literature/TheDresdenFiles'': Thomas being [[spoiler:Harry's half-brother]] and Molly [[spoiler:becoming Harry's apprentice]] are some of the most-used ones. However, given the ending of ''Changes'' ([[spoiler:OurHeroIsDead]]), it is flat-out ''impossible'' to talk about the plot of the next book, ''Ghost Story'', without giving away the last few pages of ''Changes''.
** One notable aversion: JimButcher's original proposed title for ''Ghost Story'' was simply [[spoiler:''Dead'']], but [[ExecutiveMeddling his publishers rejected it]] based on this principle.
* The back of each ''Literature/DeltoraQuest'' book spoils the previous one. The summaries on the back of any book in the second and third series will tell you who the heir is.
* PIGS DON'T FLY, the first book of a trilogy by Mary Brown, gives away the climactic surprise of the novel in the blurb on the front cover of the paperback original! Pigs don't fly....[[spoiler: "But dragons do," spoiling the secret that the winged piglet adopted by the heroine is actually a baby dragon]].
* In a simple case of TimeMarchesOn, no contemporary reader of Sir Walter Scott's ''Literature/{{Ivanhoe}}'' is going to be fooled as to the identity of the mysterious ForestRanger who calls himself "Locksley." Indeed, most readers probably won't even realize that this was meant to hide the fact that "Locksley" is RobinHood in the first place! However, for readers in Scott's time, it wasn't a dead giveaway - Scott was the first author to use that word in relation to Robin, and though it's now (without exception) understood to be the birthplace of the famous outlaw, Scott used it as a pseudonym to initially hide Robin's true identity.
* In ''LifeOfPi'', Richard Parker is a tiger. Though the fact that Pi will wind up on a boat with ''a'' tiger is never hidden, in reading Part One of the book, every reference to Richard Parker is phrased ambiguously enough that he could conceivably be human, and the reveal of his true nature as Pi is helping him onto the lifeboat is an OhCrap moment. However, most descriptions of the story don't try and hide his identity as the tiger.
* In the ''Literature/RiversOfLondon'' the climax of book one results in Lesley getting her face ripped off, the rest of the series she has to wear a face mask to cover the wounds. Since she is originally introduced as the WorldsMostBeautifulWoman, this has necessitated putting nearly everything she does in later books in spoiler tags.
* The cover of the fifth Literature/MortalInstruments book spoils the romantic plot arc of the first three books of the series, revealing that [[spoiler: Clary and Jace are not brother and sister and, indeed, are in a romantic relationship]].
[[/folder]]

[[folder:Live Action TV]]
* ''Series/{{Arrow}}'' has spoiled the fact that [[spoiler: Malcolm Merlyn survives his "death" in the first season finale]], what with him appearing in trailers for later episodes and his actor getting promoted to series regular for the third season.
* The official ''Series/BreakingBad'' {{Facebook}} page posted a memorial picture about [[spoiler:Walter White's death]] shortly after the season finale. Fans were outraged, and it was removed in about a day. ({{Yahoo}} also posted one, and it stayed.)
* ''Series/BuffyTheVampireSlayer'':
** The big twist in the first season, that Angel is a vampire, is pretty lame if you've seen any other season, or any preview for [[Series/{{Angel}} his own show]]. In the DVDCommentary JossWhedon mentions that he was surprised that so few people figured this out before TheReveal, as he assumed everybody would.
** Likewise, Angel's fate is spoiled from the beginning. You know any deaths or {{Face Heel Turn}}s he undergoes in ''Buffy'' will have to be temporary.
** Same can be said for Spike's {{Heel Face Turn}}s.
** Any episode of either show where characters mention events on conversations that took place during their guest spot on the other show, usually making vague enough references that you can usually get the gist of what happened.
** In the commentary track for the very first episode Joss Whedon mentions that the school is blown up at the end of the third season.
** A commentary in the first season spoils the fact that [[spoiler:Harmony becomes a vampire several seasons later.]]
** UK channel Sky One ran previews for the season five finale which showed [[spoiler: Buffy's gravestone]], running it constantly so that everyone watching TV would know how the episode ended.
** Many of the DVD menu screens manage to give away the epiode's [[TheReveal reveal]] in a single image.
** The DVD boxsets tend to be spoilerriffic in their own right. Buffy's season 7 set, for example, prominently depicts Xander wearing an eyepatch; the season 6 DVD boxset reveals the main villain [[spoiler:Dark Willow]] on the front cover; Angel's season 5 shows Illyria and Spike.
* ''Series/ICarly'': Sam and Freddie [[FirstKiss kissed]]. Even more spoiled if new viewers of the show saw the trailer of "iThink They Kissed" without watching the prequel "iKiss". In said trailer, Carly yells [[TrailersAlwaysSpoil ''Sam and Freddie KISSED!'']].
** Behind-the-scenes photos from the WordOfGod had revealed to the fandom very early on that Freddie saves Carly's life.
* DVD menus are also a great place to spoil huge twists (even though they're usually twists that are already known by anyone with basic familiarity with the movie or show).
** For example, to watch ''Series/TheXFiles'' episode "End Game" you have to click on a still from the episode showing [[spoiler: Samantha Mulder's face bleeding green blood]], revealing not only that [[spoiler: the Samantha featured in this and the previous episode was fake]], but also that she dies.
** ''The X-Files'' has in both menus and the short video that starts the DVD (for instance, in Season 6 ''the very last scene of the season'' - a CliffHanger, of course - is used in both).
** The DVD/Blu-ray menu for the ''DoctorWho'' anniversary special "The Day of the Doctor" features the closing credit sequence of the episode (sans credit text), revealing the outcome for a major character in the episode. It also acts as a spoiler regarding a mini-episode called "The Night of the Doctor" which is also included in the set. An it's not a case of "just ignore it" because the closing credits feature a new and unique rendition of the theme song that is bound to cause some viewers to stay tuned.
* The ''Series/BabylonFive'' [=DVDs=] also suffer from this, with the menu screens often showing a vitally important scene from the episode you were just about to watch.
** Every single episode (and nearly as many episode previews) of ''Series/BabylonFive'' after the first season spoils [[spoiler: Delenn's transformation]], as do the covers of the DVD box sets. Even sillier is the intro to Season 5: in less than a minute, it manages to spoil every major plot point of the previous four seasons.
** Due to a mastering error on the US release of the DVD, the opening credits show [[spoiler:the transformed appearance of Delenn]] ''before'' it is actually revealed in the series.
** Also, Season 4's box cover shows [[spoiler: Sheridan in the cast--when the Season 3 finale's cliffhanger was Sheridan [[NoOneCouldSurviveThat falling hundreds of feet down into that huge pit on Z'ha'dum.]]]]
* This was unavoidable for ''PrisonBreak''. People still watching Season 1 when Season 2 began airing were treated not only to the fact that they break out and are on the run from the law, but also who survived/escaped and who didn't by showing ''the entire team'' of escapees. Then people watching Season 1 or 2 when Season 3 comes out were greeted with the fact the team are re-captured and put into a new prison.
* ''Series/TwentyFour'' Season 2 relies on your knowledge that [[spoiler: Nina was the mole and killed Teri Bauer.]]
** [[spoiler:David Palmer]] dying at the start of Season 5 is spoiled on the back of the DVD collection, as is [[spoiler:Jack faking his death]] at the end of the previous season.
** [[spoiler:Tony]]'s return in season four was meant to be a surprise. Which would have worked better in Scandinavia, had the DVD box set not featured him on the actual disc covering episodes set before he actually shows up.
** Also, [[spoiler:Tony being not quite dead]] in season seven must have been one of the worst kept secrets of all time.
* ''Series/DoctorWho'' has been around for over half a century and has accumulated a lot of this over the years:
** ''Series/DoctorWho'' is notorious for {{Spoiler Title}}s (especially concerning Daleks), a related trope to this. You can read more about those there.
** The greater chunk of William Hartnell serials did not have story titles like most of the rest of the classic series, and titled individual episodes instead. Home video releases and general fandom consensus eventually named these stories in the serial style used for later Doctors, leading to SpoilerTitle problems for anyone watching after the original broadcast. Anything could happen and any monster could show up in episodes called "The Dead Planet", "World's End" or "The Nightmare Begins", but no modern viewer would be watching those - they would instead be watching the first episodes of the serials "The Daleks", "The Dalek Invasion of Earth" and "The Daleks' Master Plan".
** "The Tenth Planet" has the amazing {{Cliffhanger}} twist of the Doctor suddenly [[TheNthDoctor transforming into a totally different person!!]] Of course, the fact that regeneration became a CharacteristicTrope of the show, heavily and extensively marketed, and that virtually everyone knows about it damages the shock value of this twist, as well as diminishing the conflict of the first half of "Power of the Daleks" (could this strange man with a weird, giddy personality and a deep fear of the Daleks still be the brave Doctor we know?) and turning the Doctor's death into a sort of ForegoneConclusion rather than a ShockingSwerve. It also means his OurHeroIsDead moments doubly don't affect us because everyone's seen the clip of him transforming into Patrick Troughton.
** The finale of the Troughton serial [[Recap/DoctorWhoS6E7TheWarGames "The War Games"]] drops the [[WhamEpisode absolutely colossal plot twist]] that the Doctor is not a [[AmbiguouslyHuman futuristic human]] time-traveller at all, but an ''alien'' from a SufficientlyAdvancedAlien civilisation. This premise has become so intrinsic to the programme that nowadays people summarising its premise will probably begin by saying "It's about an alien...". In addition to that, the two most iconic and popular Doctors (Tom Baker and David Tennant), whose tenures codified what the show is like in the popular imagination, were the two who dealt the most heavily with the nonhuman-ness of the protagonists (Baker's Doctor was [[RecruitingTheCriminal constantly used as a tool by his species]], and Tennant's Doctor plays it for all the LastOfItsKind drama that it is worth).
** "Genesis of the Daleks" deserves a mention. Anyone who knows from the New Series that the Doctor "fired the first shot" in the Time War against the Daleks will probably not be surprised when, after six episodes building up to the Doctor plotting an act of genocide against the Daleks, he can't bring himself to go through with it - even if that twist wasn't in AllThereIsToKnowAboutTheCryingGame territory anyway (it's very commonly cited as one of the Fourth Doctor's best moments and is talked about as the feature of the story).
** The DVD covers for most classic serials prominently display the monster, even if it's a huge twist. A good example is "City of Death", which prominently displays Scaroth's [[NightmareFace real face]].
** The new series is a particularly nasty example of this trope since it's so damn popular, so the marketing material tends to assume everybody and their robot dog has already seen the latest episode and happily puts massive spoilers on the DVD covers.
** The [=DVDs=] of Series 4 spoil the finale - rather annoying for people who only get the episodes via said [=DVDs=] from their library.
** Anyone who knows about the casting of Creator/MattSmith will likely know that [[Recap/DoctorWhoS30E14TheNextDoctor "The Next Doctor"]] [[spoiler:isn't accurately named.]]
** People who see [[Recap/DoctorWhoS30E12TheStolenEarth "The Stolen Earth"]] before watching ''Series/{{Torchwood}}'' will know that [[spoiler:Owen and Tosh will "go out fighting".]]
** The preview image for the {{Webisode}} [[Recap/DoctorWho50thPrequelTheNightOfTheDoctor "the Night of the Doctor"]] showed [[spoiler:Paul [=McGann=]]], whose appearance within the episode is treated as a surprise.
** There's a particularly nasty cross-pollination example for the audio drama "Jubilee". If you listened to the audio when first released, you'd likely be totally in the dark as to the carefully obscured identity of the tortured creature in the tower until its ShockingVoiceIdentityReveal - but now it's promoted on Big Finish's website with a blurb explaining that "Jubilee" was adapted into the new series episode called "Dalek".
** The [[spoiler:War Doctor]]. His mere existence is ''the'' big twist at the end of Series 7, but just the fact of there being [[spoiler:another incarnation of the Doctor]] is hard to keep under wraps, and as such it will be difficult for a newcomer to remain unspoiled for that. Heck, even the Series/DoctorWho [[spoiler:''page image'']] here on [=TVTropes=] gives it away.
* ''Series/{{Lost}}'':
** In the UK, the fifth season was advertised all over the place with the Spoileriffic slogan [[spoiler: "We know Locke's dead. Right?"]] Tthis sets up for a unique inversion of TrailersAlwaysSpoil for people who haven't gotten to any mention of Locke's death but have seen trailers from seasons 5 and 6, where they would have seen John Locke walking around with future cast members. The resulting confusion doesn't even really matter in the long run; if anything, it creates an authentic LOST watching experience.
** The season 3 [=DVDs=] contain a booklet that goes beyond giving brief descriptions of every episode into spoiling major twists (the description of the finale [[spoiler:mentions casually what occurs in Jack's flashforward]])...which is bad, since some people wait for the [=DVDs=] to watch the show instead of [[BetterOnDVD watching it on air with constant breaks]].
** Let's not forget the season 4 DVD set. When you pull off the slipcover, the picture on the front of the case shows the cast, with the Oceanic 6 quite obviously darkened. Who they were was one of the primary mysteries of the first part of that season.
** Also in Season 4, [[spoiler: Harold Perrineau]] is credited with the main cast, despite the fact that his appearance in the seventh episode was supposed to be a surprise.
** Season 5: [[spoiler: The Journey Back]].
* The first half of ''Series/BurnNotice'' Season 2 ended on September 18th, 2008 [[spoiler:on a cliffhanger; the bad guys try to blow up Mike. His fate is unknown.]] The trailers for the second half of the season, airing January 22nd, 2009, clearly show [[spoiler:the cliffhanger.]] Said trailers started airing in late October. Said trailers were also airing during the catchup marathon before the episode.
* On the ''Series/StarTrekDeepSpaceNine'' episode "The Wire", Garak tells several ([[MultipleChoicePast conflicting]]) stories about his past as a spy with his friend Elim. The end of the episode reveals that [[spoiler:Elim is simply Garak's first name]]. But you'd be hard pressed to find a reference to Garak, including the Deep Space Nine page on This Very Wiki, that doesn't [[spoiler: list him as "Elim Garak"]], which takes the sting out of the episode.
* Beautifully parodied and lampshaded in ''Series/StargateSG1'' episode 200. Every ad on Sci-Fi showed Richard Dean Anderson in the episode. When the episode aired and General O'Neill shows up, Samantha Carter says it would be a surprise to which Daniel Jackson responds [[TrailersAlwaysSpoil "Are you kidding, it'll be in the previews."]]
* ''Series/{{Alias}}'' has the big twist of the first season finale [[spoiler: (that Sidney's mother not only is alive, but she is evidently the BigBad of the show up to that point)]] ruined by the covers of the DVD's for the second season. And the twist for the second season's finale is also detailed in the back covers for the third season DVD's. ''And'' the covers for the fourth season DVD's [[spoiler: prominently feature Nadia, Sidney's half-sister and whose existence was also a secret in the third season.]] It's almost a miracle that the fifth season DVD covers do not reveal anything about the show at that point.
* All of the promos for ''Series/{{Chuck}}'' season 3 show him [[spoiler:using his super-kung fu skills]], which was an out-of-nowhere twist for season two.
* The Season 4 DVD for ''Series/{{House}}'' has pictures of the three candidates who win the season long competition, as well as giving the actors' names. The winners weren't decided until almost the end of the season.
* Haven't watched any of ''Series/{{Life On Mars|2006}}'' before you decided to check out ''AshesToAshes''? Tough. Prepare to be spoiled for Sam Tyler's [[spoiler: suicide at the end of ''Life On Mars'', having jumped off a roof to get back to the world of 1973. One of the first images you see in [=A2A=] is Sam's file, with "suicide" stamped on it.]]
* Watching any given ''Series/{{Charmed}}'' episode starting from season 4 might make you wonder where [[spoiler:Shannen Doherty's character Prue]] is. It's not really a secret or a shocker anymore that she [[spoiler:get's McLeaned at the end of season 3]].
** One of the reasons for this is that the back of the Season 3 DVD boxset of ''Series/{{Charmed}}'' gives out information on what happens to each of the three sisters that year. By a process of elimination feasible once you've gone through Season 3's first few episodes, you know who is the subject of [[spoiler: "the untimely death of the third (sister)"]], a dozen or more episodes in advance.
** Also: [[spoiler:Cole]] is evil. [[HeelFaceTurn Or not.]] Or he isn't sure.
* The first name of ''MacGyver'' is a mystery until a few seasons in but is found on the back cover of the first season DVD set.
* A promotional poster for Season Two of "Series/GameOfThrones" featured [[spoiler:Ned Stark's head on a pike]], a major Season One spoiler.
** While the actual involvement of war and faction conflict isn't a spoiler, several Season Two promos still went into the very spoilery detail of ''why'' it happened: [[spoiler:Robert Baratheon is dead, and Joffrey is indicted as Cersei's bastard]]. Granted, it's fundamental to a major arc to the series that can't be avoided, but a little tact wouldn't have hurt.
** The promotional artwork for Season Three primarily featured [[spoiler:the Targaryan dragons]], also a major Season One spoiler.
* The box art for Season 6 of ''OneTreeHill''. There was a big cliffhanger at the end of Season 5, as Lucas calls either Brooke, Peyton, or Lindsey and asks whoever he called if she wants to marry him that night. The back of the DVD box reads, "And speaking of Lucas, just which one is the right girl?"... when there are two pictures clearly visible on the back that reveal who it was: [[spoiler: it's Peyton--the two pictures are of her and Lucas embracing in their kitchen and the background of the DVD box is Lucas kissing her in the hospital from the finale]]. Additionally, the network allegedly ruined the Season 5 cliffhanger by editing a promo for Season 6 in a way that made it obvious who Lucas calls, which is why Mark Schwahn, the showrunner, handles making the promotional materials now.
* The U.S. version of ''TheOffice'' has [[spoiler: Jim and Pam being an OfficialCouple]] as a relatively important plot point from the fourth season onward, somewhat ruining the [[spoiler: UST between them]] during the first three seasons for first time viewers.
** NBC's hyping of [[spoiler: their marriage and the subsequent birth of their first child]] during the sixth season solidifies this as an example of this trope.
*** Then again, anyone who'd watched the UK version saw it coming and knew it would eventually happen, [[spoiler: as the UK series ends with them finally getting together.]]
* The box set of ''Series/RobinHood'''s season three has "[[spoiler:Marian's death was just the beginning"]] on the back.
* Woe betide anyone who got into ''{{Misfits}}'' at a late stage and didn't want to know that [[spoiler: Nathan dies, but turns out to be immortal and so was buried alive]], thanks to E4's trailers for the second series.
* While the season 2 finale was obviously a cliffhanger when the series first aired, anyone who knows there are seven seasons of ''TheWestWing'' (which is to say, anyone who has heard of the show) will be utterly unsurprised by President Bartlet a) running for and b) winning re-election.
** Like the Buffy example above, Creator/AaronSorkin was baffled by the fact that people didn't realize that the President was planning to run again.
** Plus the "Who's been hit?!" cliffhanger of the first season, which any later season will invalidate (two main characters ''are'' shot, but no one dies).
* Promotional materials for later seasons of ''Series/{{Supernatural}}'' show Bobby in a wheelchair. Also, Dean did go to hell. Viewers who had seen the publicity for later seasons would know that when Zachariah smote Cas, it wasn't permanent. Also for viewers watching the fourth season, Sam and Dean are not going to stop all the seals from being broken. And -as the intro re-cap for the early episodes of season five will tell you - Lilith was the final seal.
* Season 4 of ''Series/{{Dexter}}'' was spoiled during the ad campaign for Season 5
** The DVD cases of later seasons show Dexter with a [[EnfantTerrible potentially-evil baby]] wearing a bib saying "My Dad is a Killer". Wait, Dexter had a kid?
** The Dexter website describes [[spoiler:the death of his wife]] at the end of Season 4, an important and unexpected plot point.
** In one of the more [[TVTropesWikiDrinkingGame egregious]] examples out there, every disc of the Season 6 DVD set features an unskippable ad for the Showtime network. That ad includes '''''the last few seconds of the season you're about to watch''''', meaning everyone who waited to see it on DVD is involuntarily given the massive spoiler that [[spoiler:Deb walks in on Dexter killing Travis Marshall]].
* Back when ''Series/{{The Shield}}'' was was still airing, you couldn't sniff ANY promo material on Season 6 without finding out that (HUGE S5 Spoiler):[[spoiler:Curtis "Lem" Lemansky was killed.]]
* If you haven't watched the first two series of ''Series/{{Torchwood}}'' and wonder why in official images and the DVD cover for the third season [[spoiler:only Jack, Gwen, and Ianto appear]].
** If you haven't watched the third series of ''Torchwood'' and wonder why in official images and the DVD cover for the fourth season [[spoiler:only Jack, Gwen and some new guys appear]].
* ''Series/DegrassiTheNextGeneration'' begins with a TimeSkip that picks up with a new group of students (and the original students from ''Series/DegrassiHigh'') more than a decade after the final episode, "School's Out". If you watch the new series before the original, most of the surprises (Joey and Caitlin's breakup, Spike having a child named Emma that she has to raise on her own, Lucy's paralysis) are spoiled.
** Later seasons of ''Next Generation'' spoil plot points from earlier episodes in their DVD boxart. Why yes, Jimmy is now in a wheelchair and J.T. is suspiciously absent from the episode summaries of the latter half of the series. More notably, the cast changeover (and graduation of most of the previous students) is spoiled by the DVD boxart for everything after season 9.
** An inversion occurs in the Season 3 two-parter, ''Father Figure.'' Emma goes searching for her biological father, Shane [=McKay=], whom she believes to be a doctor. For most of the audience, it's a major shock to learn that such is not the case, but for those who watched the original Degrassi (which ended 11 years prior and was only broadcast on public television in America until Creator/TeenNick aired it to complement TNG), it's a foregone conclusion.
* ''Series/KaizokuSentaiGokaiger'':
** Watching the series and yet not up to par on your ''Franchise/SuperSentai'' knowledge despite ''Gokaiger'' being [[MilestoneCelebration an anniversary series]]? Too bad, because the subject matter of episode 28 is [[spoiler:the death of Gai Yuuki]] in ''Series/ChoujinSentaiJetman'', which happens to be the final scene of that series!
** If you hadn't watched ''Series/SamuraiSentaiShinkenger'' beforehand and didn't realize [[spoiler:Kaoru Shiba was the original Shinken Red]], episodes 11 and 12 ensure that ''you do now''.
** Gokaiger also spoils the final scene of ''Series/MiraiSentaiTimeranger'', in which Honami [[spoiler:reveals that Domon knocked her up]]. And also that [[spoiler:Naoto]] dies.
** Jan's lack of necklace in ''Series/JukenSentaiGekiranger'' is a spoiler for those who notice it. Also the fact that [[spoiler:Rio and Mele]] get Ranger Keys in Gokaiger.
** Didn't know that [[spoiler:Wolzard]] does a HeelFaceTurn in ''Series/MahouSentaiMagiranger''? You do now, after Gokaiger's final Ranger Key reveal. The third movie also shows [[spoiler:Vancuria]] in a prison filled with villains who weren't exactly evil.
* ''Series/BattlestarGalacticaReimagined'':
** The trailer for the then-unaired second season spoiled the major twist of the previous season's finale ([[spoiler:Commander Adama being shot in the CIC]]) in its '''very first shot''', while blatantly spoiling several other elements (Why is Boomer wearing a bandage over her cheek? Why is Gaius Baltar lying injured on a planet? Why is Starbuck with Helo and Sharon all of a sudden? Why are Lee Adama and President Roslin in a brig?) And, even though [[spoiler:Adama is shot, he still appears (uniform and all)]] on the DVD cover art for the second season.
** The season 3 trailer spoils the fact that [[spoiler:most of the fleet has settled on New Caprica, and that Tigh is missing one of his eyes]].
** The fourth-season trailer begins with, "Last season [[spoiler:Starbuck Returned...4 Were Revealed]]", before showing the faces of the four Cylons whose identities were (up to that point) a secret.
** Roslin's terminal cancer doesn't stop her appearing on the cover of the final series DVD boxset.
* ''Series/TheWalkingDead'':
** The second-season trailer (which was released months before its official premiere) shows the entire cast hiding from a horde of walkers during a forced stop on a congested highway, and then staring out from the side of the highway afterwards - minus several characters who were present in the first season's advertising campaign. So, if you're wondering where [[spoiler:Amy, Jim, Jacqui, Ed and Morales (who left with his family)]] went, well... the second season premiere goes one further and gives a recap of the previous season's events, with the line, "We lost some people."
** During the third-season preview weekend/catch-up marathon, they went one step beyond that. Between commercial breaks and the show they talked to the actors about various things, spoiling twists in the current episode (like mentioning the fate of Sophia during the episode where that's revealed ''at the very end of the episode''). There were times where they'd ruin the entire episode after the very first break. They'd also have trailers for the next episode in the marathon that spoiled some of the episode.
** The third-season trailer has a TimeSkip showing that the group has left the farm and been on the road for months, minus several people (including [[spoiler:Shane]]). It also reveals Michonne's identity, spoiling it for people who would have been surprised by Andrea's rescuer in the final minutes of "Beside The Dying Fire".
** The fourth-season trailer spoils that Tyreese and Sasha have joined the prison group, as well as that the residents of Woodbury have also joined with Rick and the other survivors.
* ''{{Roswell}}'': The summary on the back of the second season's boxed set mentions that [[spoiler: Alex dies]], which is an out-of-nowhere twist that comes two-thirds of the way through the season.
* ''MightyMorphinPowerRangers'': The identity of the White Ranger[[note]]Tommy, if you didn't know by now.[[/note]] spoiled on the back of a ''game card''.
* The season 2 commercials for ''Series/{{Sherlock}}'' showed who Moriarty was, despite the fact that it was ''the'' major plot point in the entire first season.
* The Season 2 DVD of ''WhiteCollar'' holds the massive spoiler that [[spoiler: the death of Kate in the first season finale is a major plot thread through out the season]]
* Season 8 of ''HowIMetYourMother'' ends with [[spoiler: the mother's face being revealed as she buys a ticket to Farhampton]]. Half an hour after the end of the show, the official Facebook page posted a picture of [[spoiler: the mother]], which landed on the page of all 23 million fans of the show, most of whom hadn't seen the episode yet.
** Also, the character shown at the end of the ads used to be [[EnsembleDarkhorse Barney]], but season 8 and 9 ads have Barney and Robin standing together, which, while not a spoiler in itself, did happen after the season revolving around the mystery of [[spoiler: Barney's bride]], so anyone watching season 7 could easily figure out that [[spoiler: Barney and Robin get back together]] from them. [[TheUntwist Then again, not that many people that kept up with the show were surprised anyway]].
* The trailer for the third episode of {{Ravenswood}} spoils the death of [[spoiler: Miranda]] which was a big cliffhanger as which main character would die in the previous episode.
* ''Series/AgentsOfSHIELD'', being set in the Franchise/MarvelCinematicUniverse, contains spoilers for ''Film/CaptainAmericaTheWinterSoldier'' in the episode "Turn, Turn, Turn." If you watched the episode before the movie, the twists that [[spoiler: HYDRA is controlling SHIELD, SHIELD is ultimately disbanded, Captain America has disappeared and Nick Fury is allegedly "killed"]] are exposed. What makes this a particularly nasty example is the episode in question aired only four days after the movie debuted, meaning a good percentage of the audience wouldn't have had a chance to see it yet due to sold-out theaters on the opening weekend. TheTag at the end of the previous episode, "End of the Beginning", was a scene from the movie which was happening at the same time as the episode, so they did attempt to give fair warning. This is one of the pitfalls of tying in so heavily with the movie (though there was no way to avoid it and neither would be nearly as good without it.) If you watch the show first, [[spoiler: the Hydra takeover]] is no surprise once you see the movie. If you watch the movie first, it's no surprise when you see the show. It's a bombshell in both.
* It's all but impossible to discuss ''anything'' that happens in Series/{{Fringe}} after the end of Season 1 without mentioning that there is an [[spoiler:alternate universe.]]
[[/folder]]

[[folder:Multiple Media]]
* This is all over the ''Franchise/{{Noob}}'' franchise :
** [[Series/{{Noob}} The webseries]], like web originals, has a photomontage gallery. The show is set in a MMORPG and most characters have cursor over their head, with a different color depending on their faction. The most recent montages are always the first visible and the series has a couple cases of HeelFaceTurn and one case of EvilAllAlong. When interviewed, the creator tends to assume people listening know what happens in any episode already on the Internet, so it's a bad idea for those new to the series to watch any interviews.
** The covers of the fourth novel and seventh and eigth comics each give away a different twist of the story.
[[/folder]]

[[folder:Music]]
* The members of AxisOfAwesome rant against this trope as it pertains to ''Series/GameOfThrones'' in their song "Rage of Thrones", specifically by basically telling people who never read the books and are now angered by the story being spoiled by those folks who ''have'' read the books to go screw themselves.
-->''"Don't tell me about spoilers! Winter has been coming for sixteen fucking years! Get a library card! Or a fucking Kindle!"''
[[/folder]]

[[folder:Professional Wrestling]]
* Since tickets for wrestling shows go on sale months ahead of time, there have been cases where advertised matches spoil an upcoming HeelFaceTurn, FaceHeelTurn, or and absent wrestler's surprise return.
* Also, DVD and Blu-ray releases of [=PPV=] events can spoil what were surprise returns at the [=PPVs=] (like DanielBryan's return at SummerSlam 2010) in their match lists or the front cover can spoil the outcome of the main event (like Wrestling/CMPunk triumphantly holding the WWE Championship on the cover of the Money in the Bank 2011 DVD).
** If you look closely on the cover of the [=SummerSlam=] cover described above, you can actually see Daniel Bryan brawling with Wrestling/JohnCena, Wrestling/ChrisJericho, Wrestling/{{Edge}}, Wade Barrett, and nine other Superstars. Presumably, most first-time viewers didn't look that carefully before they watched the show.
* [=PPV=] results are generally spoiled by the first free show airing after the event.
[[/folder]]

[[folder:Tabletop Games]]
* ''TabletopGame/MagicTheGathering'':
** Balthor dying and being reanimated as a zombie is a plot twist in ''[[Literature/OdysseyCycle Judgment]]''. However, now that the expansion is out, the existence of [[http://magiccards.info/ju/en/61.html this card]] singlehandedly spoils that twist.
** In ''Literature/ZendikarInTheTeethOfAkoum'', Nissa discovering that Sorin is a vampire is supposed to be a major plot twist. Of course, all of the supplementary material released ''before'' the book, including [[http://gatherer.wizards.com/Pages/Card/Details.aspx?multiverseid=238330 Sorin's card]], make it very clear that he is a vampire. The back of the book itself includes the phrase "the ancient vampire planeswalker, Sorin Markov..."
** A big part of the leadup to the third set of the ''Mirrodin Besieged'' block was "would the Mirrans successfully fight off the Phyrexians?" The third set's name provided the answer: ''New Phyrexia''. Wizards tried to throw people off by announcing an alternate name for the third set at the same time of the ''New Phyrexia'' reveal - ''Mirrodin Pure'', and told fans that either could end up being the real title of the set. A lot of people saw through the ruse anyway.
** Urza becoming a planeswalker in ''Literature/TheBrothersWar''. Before this book came out, Urza had been mentioned a a historical character on a number of cards as one of the brothers fighting the epoymous war. After the book came out, Urza became such an iconic and well-known character that ''everyone'' who reads book nowadays knows what's coming.
* ''{{Deadlands}}'' has several of these:
** The intro for most versions of ''Deadlands: Hell on Earth'' spoil the big reveals of the metaplot for the original Deadlands. The foreward of ''Hell on Earth Reloaded'', for instance, has the author specifically mentioning the identity of the Reckoners, which is one of the big secrets in 'Deadlands'.
** Averted in that the *first edition* of ''Deadlands'' and ''Hell on Earth'' had a detailed story from Ol' Coot Jenkins in the player's section of the book explaining a fairly large portion of the metaplot. Later editions removed his tale and the information, so it's more of an early arrival spoiler!
[[/folder]]

[[folder:Video Games]]
* In general, {{crossover}} games (namely [[MascotFighter mascot fighters]]) usually feature characters that have, do, and say several things from their respective source materials that it's impossible to avoid spoilers. The amount of [[MythologyGag mythology gags]] and [[ContinuityNod continuity nods]] are plentiful.
* Numerous previews of ''[[VideoGame/KnightsOfTheOldRepublic Knights of the Old Republic 2]]'' spoiled the big plot twist of the first game, as did many articles about the game beyond a few months after its release that refer to the main character as [[spoiler:Revan]]. ''VideoGame/StarWarsTheOldRepublic'' continues this tradition since that character is heavily involved in the lore.
* That the PlayerCharacter is a [[spoiler: bhaalspawn]] and the half-sibling of [[spoiler: Imoen and Sarevok]] was considered by many as a huge twist in ''BaldursGate''. That is spoiled in the intro and trailers of the sequel.
* Throughout the development of ''Franchise/{{Halo}}'', the existence of the Flood was kept a secret. Afterwards, they were still considered spoiler material, and magazines avoided directly referring to them. Then the second Halo novel was called ''Halo: The Flood''. And just to drive the point home, the cover of said novel was a picture of Master Chief fighting the Flood. The confirmation that ''{{Halo 4}}'' will feature Master Chief spoiled the fact that [[spoiler: Master Chief [[NotQuiteDead didn't really die]] at the end of ''{{Halo 3}}'', which can be seen after the end credits]].
* It is revealed in ''VideoGame/TheLegendOfZeldaTheWindWaker'' that [[spoiler:Tetra is actually the titular Princess Zelda]]. ''VideoGame/TheLegendOfZeldaPhantomHourglass'' being the direct sequel, this information is shown in the opening cinematic. ''VideoGame/TheLegendOfZeldaSpiritTracks'', despite skipping two generations, does still manage to ruin this twist for anybody who hasn't played ''[[VideoGame/TheLegendOfZeldaTheWindWaker The Wind Waker]]'' yet, thanks to Tetra [[spoiler: building a massive stained glass window, despicting herself (in Pirate-garb) in the thoronation-chamber]] and to Zelda [[spoiler:praying to Queen Tetra herself, clearly saying her civilian name, before the Final Boss Battle.]] At least's it's not as obvious as in the ''PhantomHourglass'' case, as both of this instances are easy to miss if you're not familiar with the character Tetra yet.
* ''VideoGame/SuperSmashBros'':
** Nintendo doesn't seem to consider Sheik's identity in ''[[VideoGame/TheLegendOfZeldaOcarinaOfTime Ocarina of Time]]'' as much of a spoiler, what with Zelda's ability to turn into Sheik in ''VideoGame/SuperSmashBros. Melee''. However, as of the fourth game in the series, this has been mitigated somewhat--character transformations have been removed, so Zelda and Sheik are now separate characters on the roster.
** The trophies also spoiled an awful lot from ''[[VideoGame/TheLegendOfZeldaTwilightPrincess Twilight Princess]]'', namely: [[spoiler:[[HijackedByGanon Ganondorf was the villain the whole time]], and Midna was the Twilight Princess.]] If you truly want to avoid spoilers for almost every game that Nintendo has made, you're better off avoiding the trophies altogether if possible.
** For fans of the ''VideoGame/EarthBound'' series, if they wish not to be spoiled by its sequel ''VideoGame/MOTHER3'', they would have to avoid ''Brawl'' as well. ''Brawl'' includes one of the last areas of the game as a stage and the next-to-last boss of the game as boss in the Subspace Emissary mode. At best the fans hope ''Brawl'' spurs Nintendo into doing a localization of the game, like ''Melee'' got Nintendo [[MarthDebutedInSmashBros localizing]] ''Franchise/FireEmblem'' titles. Relatedly, [[VideoGame/{{Mother 3}} Lucas's]] trophy text mentions a somewhat big spoiler, specifically [[spoiler:about how he would eventually have to fight his brother Claus in the end.]]
** The trophies you collect are prone to this as well. Some of them have spoilers for other games in them (In ''Melee'', the trophy description for VideoGame/CustomRobo 2's Annie ends by saying, [[spoiler:"At the climax of the story, Nanase fell prey to temptation and stained her hands with the illegal robot Majei. This act ultimately set the stage for her undeniably tragic end"]]).
** Palutena's reveal trailer for the fourth game not only states casually that [[spoiler: Pit had to fight Palutena before]], but that [[spoiler: she was controlled by the Chaos Kin at the time. (The game initially leads you to believe she'd done a FaceHeelTurn of her own free will)]] Both are major spoilers for ''KidIcarusUprising.''
** Upon seeing Lucina as a playable character in SuperSmashBrosU3DS, it doesn't take a lot of brain effort to deduce that [[spoiler:she is the Masked stranger that was impersonating Marth in VideoGame/FireEmblemAwakening, especially since she is wearing the same clothes as Marth, ''who is also in the game'']].
* ''Franchise/{{Castlevania}}''
** ''VideoGame/CastlevaniaLordsOfShadow2'': Every trailer and piece of advertising will instantly give away TheReveal from the first game that [[AndThenJohnWasAZombie Gabriel Belmont became Dracula]].
** ''[[VideoGame/CastlevaniaChroniclesOfSorrow Dawn of Sorrow]]'' casually mentions that [[spoiler:Soma is Dracula]], which is a late-game spoiler for ''Aria of Sorrow''.
* Casual screenshots of ''VideoGame/Disgaea2CursedMemories'' will spoil an event that happens to someone in ''VideoGame/DisgaeaHourOfDarkness''....[[spoiler:Namely, that Laharl isn't a ''complete'' asshole, and airheaded LoveFreak ultra-pure Angel trainee Flonne has fallen from grace and become an airheaded love free ultra-pure Devil trainee.]] And don't even try playing it if you mind spoilers, because the intro movie reveals the same thing. Also, [[spoiler:Prinny Kurtis is part of the storyline.]]
** The opening of ''VideoGame/Disgaea3AbsenceOfJustice'' spoils this too. So does merely shopping at the Rosenqueen store in real life. In fact, it's hardly worth tagging the spoiler anymore.
** When playing La Pucelle, a spiritual predecessor to Disgaea, that there is a pair of secret scenes where Priere [[spoiler: becomes a Demon Lord and Demon Overlord]] is technically a spoiler. However, with La Pucelle: Ragnarok, the remake of La Pucelle, [[spoiler:Priere's demon form]] is right on the cover. Of course, it's now a full route, not merely an ending. And she has appeared in four later NIS games as a "secret" character, and another as DLC, in full [[spoiler: demonic glory]] no less, it's not much of a secret to anyone with an interest in their games. On top of that, many secret characters ''aren't''. It's practically expected that the major characters of previous Disgaea games will appear, even in remakes, plus Asagi since Makai Kingdom, plus a splattering of others. It's just a question of ''which'' characters from those games will appear.
* [[spoiler:Bentley's surprise crippling]] at the BittersweetEnding of ''VideoGame/Sly2BandOfThieves'' was used as a device to show that the gang's trials and travails affect them permanently, despite the Saturday-morning-cartoon art direction. ''VideoGame/Sly3HonorAmongThieves'' showed him [[spoiler:in a wheelchair (if a tricked-out one, since Bentley is the team's GadgeteerGenius)]] on the front of the box.
** The back of ''the instruction manual'' for the Greatest Hits re-release of ''Sly 2: Band of Thieves'' has an ad for the then-upcoming ''Sly 3'' [[spoiler: featuring Bentley in his wheelchair and foreshadowing Murray's brief absence from the team]].
* The ''Franchise/MetalGear'' franchise has many examples of this:
** It's hard to find anyone who doesn't know the big twist of ''VideoGame/MetalGear'' (The fact that Big Boss is actually the game's BigBad) to the point of it becoming ItWasHisSled, and even AllThereIsToKnowAboutTheCryingGame, since its the main thing the game is remembered for.
** ''VideoGame/MetalGearSolid'' both uses and averts this. Snake explains to Naomi about how [[spoiler:he and Gray Fox battled each other to the death]] in ''VideoGame/MetalGear2'', which was a huge spoiler. Normally this wouldn't count, as ''[=MG2=]'' comes before ''[=MGS=]'' in the suggested playing order, but the former hadn't been released in America by the time of the latter's release. However, the game also averts this by not mentioning the bigger twist involving [[spoiler:Gray Fox]] in that game: the fact that he had been [[spoiler:the real identity of "Snake's No.1 Fan", the person who fed him anonymous information, and Frank Hunter, Gustava's fiancee]]. This is probably because ''VideoGame/MetalGearSolid'' [[WholePlotReference repeats that twist to a tee]], [[spoiler:even with the same character: "Deepthroat" is Gray Fox and signs off after calling himself "one of your fans".]]
** In ''[[VideoGame/MetalGearSolid2SonsOfLiberty Metal Gear Solid 2]]'', despite the promotional material and packaging hiding the twist, the manual has to tell the player (by necessity) that Snake [[spoiler:is not the only playable character]]. The game also runs into AllThereIsToKnowAboutTheCryingGame territory - it's taught in game design courses and referred to by almost everyone who plays the game as being fourth-wall breaking, insane and incomprehensible (thereby spoiling most of the shock value to new players).
** The main selling point of ''[[VideoGame/MetalGearSolid3SnakeEater Metal Gear Solid 3]]'' is that it chronicles Big Boss' [[StartOfDarkness start of darkness]]. It was originally meant to be a reveal in ''VideoGame/MetalGear'', but now doesn't need to be spoiler-marked.
** In ''[[VideoGame/MetalGearSolid4GunsOfThePatriots Metal Gear Solid 4]]'', [[spoiler:Snake's role as the main character]] spoils one of the plot twists from ''[=MGS2=]''. In addition, the reason behind [[spoiler:Snake's rapid aging]] in the game spoils the whole plot twist of [[spoiler:[=FOXDIE=] and the nanomachines]] in the original game for anyone who's paying close attention.
** The very first trailer for ''[[VideoGame/MetalGearSolidVThePhantomPain Ground Zeroes]]'' revealed the fact that [[spoiler:Paz Ortega Andrade]] wasn't as innocent as she seemed. This was the major twist of ''Peace Walker''.
** The marketing for ''VideoGame/MetalGearRisingRevengeance'' will have anyone who didn't play ''[=MGS4=]'' asking, "Wait, why is Raiden a cyborg?"
*** And where the "[[spoiler:former child soldier]]" plot came from for those who didn't play ''[=MGS2=]''.
** ''VideoGame/MetalGearAcid'' casually drops colossal spoilers for the canonical series in the names of Character card abilities, like Fortune's ability ("[[spoiler: EM Device]]", which lets you dodge bullets) and Liquid Snake's ("FOX-DIE", which boosts your abilities ridiculously for a short time before killing you). Even so, the first game was comparatively gentle compared to the second, which had an Upgrade mechanic which would boost your card's abilities but virtually always rename it to the character's real identity if there was one ("Solid Snake (MGS1)" becoming "David", "Alice Hazel" becoming "NO. 16"...)
* The ending of ''VideoGame/FinalFantasyXII'' left you hanging right up until the moment before the credits on whether or not [[spoiler:Balthier and Fran die in a heroic act]]. Unfortunately, shortly before the game was actually released in North America, there was already a trailer for ''RevenantWings'' (the Nintendo DS sequel) circling the web which revealed [[spoiler:them to be alive and well]]. Any English fan who saw the trailer before reaching the end of the first game were therein stolen any and all suspense on the reveal that [[spoiler:Balthier and Fran lived after all]].
** [[spoiler:Their survival was hinted by Penelo, who pointed out that their airship couldn't have been stolen if the original owners were retaking it. They also received a letter presumably from Balthier and Fran, as it included Ashe's wedding ring that Balthier 'looted' from her (which he said he'd return if he found something of greater value)]]
* ''VideoGame/TatsunokoVsCapcom'', ''VideoGame/MegaMan 2: [[BossGame The Power Fighters]]'', and ''VideoGame/MegaManX 5'' [[PostScriptSeason onward.]] Not so much of a secret now than how ''X4'' [[TheReveal revealed]] it, huh?
* The cover of ''VideoGame/YuGiOhGX: Spirit Caller'' (a video game based on the events of the first and part of the second seasons of the show) spoils the fact that Syrus is promoted to Ra Yellow, even though he even starts off in Red in the actual game.
* The spirit meter mechanic of ''[[VideoGame/NeverwinterNights2 Mask of the Betrayer]]'' is explicity stated by the manual to be a spoiler; this doesn't stop every review from detailing it.
** It didn't stop Atari's PR Department from making it a selling point either.
* The opening cinematic for ''VideoGame/FinalFantasyIV DS'' just assumes that you already know the whole plot, and it spoils, among other things, [[spoiler:that Cecil has to fight Kain at one point, that Cecil becomes a paladin and fight against his own inner darkness, that Kain is intensely jealous that Rosa is with Cecil, that the Tower of Babil is actually the storage place for a giant mech that can destroy the world and the Red Wings and Dwarves are going to fight it, that Rydia eventually returns and can even summon the Leviathan that seems to kill her, they reveal the final team including Kain, and finally as the coup de grace they reveal the Lunar Whale that takes you to the moon]]. Of course, this is a grand tradition with the game; the original American release revealed in the instruction manual that [[spoiler: [=FuSoYa=] would be joining your party, and was from the moon]].
** Of course, the game is almost old enough to vote in the United States, so...
*** You'll play through the game a little differently after you learn which character is going to betray your party right before a critical boss fight, possibly taking some of your better equipment with them if you didn't prepare accordingly.
** Also, when you meet ''Jamming''way and he shows you the music player; the character playing (and adding lines of narration to) the music is Edward, who at that point in the game, is presumed dead. If you haven't played the game before and don't know that he's alive; this is kind of a giveaway, because using a dead character for the music player would be... kinda...
* Back before ''Infinity'' came out, the idea that the protagonist in ''VideoGame/{{Marathon}}'' might be the 10th [=Mk.=] IV cyborg was seen as a wild and hotly contested piece of {{Fanon}} by most players. Now, of course, many descriptions of the game refer to him simply as "the Marathon cyborg", even though this ''still'' hasn't been made entirely explicit by the game itself.
* For the European release of ''VideoGame/FinalFantasyVII'', the back of the case shows Cloud placing Aeris' lifeless body in a body of water, therefore spoiling her shocking death.
** It was spoiled in [[http://www.youtube.com/watch?v=aKyOQZE8ujk&feature=related American commercials]] for the game as well, as that same FMV was featured prominently in at least one ad on MTV. With a voiceover saying, "a love that could never be", just for good measure.
*** This commericial was also shown in [[http://www.youtube.com/watch?v=0_kY7U6jeSU Europe]], still, many players believed that the scene [[WrongGenreSavvy depicted some sort of mystic ritual]] and ended up genuinely surprised by Aerith's death.
** The [[http://kloudstrife.tumblr.com/post/44337777350/holy-crap reaction]] of someone who hadn't ever known she died is even more amazing because of this.
* ''[[NintendoWars Advance Wars 2]]'' promotional work featured prominently the Black Hole army, whose existence is the major plot twist in ''Advance Wars''.
** The game's full title is ''Advance Wars 2: Black Hole Rising''.
** The plot twist in the game, which is that [[spoiler:Hawke kills Sturm]], is mentioned twice in general conversation in the next game.
* The ''{{VideoGame/Sam and Max|FreelancePolice}}: Season Two'' (a.k.a. Beyond Time and Space) [[http://www.telltalegames.com/images/productshots/s2_seasondisc_boxart.png Collector's DVD cover]] spoils what [[spoiler:T-H-E-I-R spaceship]] really looks like. The box art for the Wii port also shows [[spoiler:the spaceship]] too.
* In ''VideoGame/TalesOfSymphonia'', the fact that there are actually two worlds is supposed to be a big reveal several hours into the game. Of course, it's impossible to read anything about this game without that fact being spoiled, including the [[TrailersAlwaysSpoil back of the game case]], where it says, "The line between good and evil blurs in this epic adventure where the fate of two interlocked worlds hangs in the balance."
** [[spoiler:Mithos]] being the BigBad is frequently mentioned, although it's not always mentioned that he's [[spoiler:Mithos the hero]].
* Like the example of ''VideoGame/MOTHER3'' and ''SuperSmashBrosBrawl'', English players who never played Japanese version of ''VideoGame/TalesOfGraces'', but will play its expanded version ''Tales of Graces f'' in 2012, will no doubt be spoiled by the ''very cover'' if one looks close enough that [[spoiler:both Asbel's eyes aren't the same color, even though they are throughout the most of the game, and Richard and Sophie wear some new clothes not present in the main arc, implying that Richard and Sophie don't die at the end.]]
* ''VideoGame/TalesOfXillia2'' made no effort with both its boxart and trailers to hide the fact that [[spoiler: Gaius and Musee, the primary antagonists of the prequel, end up doing a HeelFaceTurn after their defeat.]]
* The PlayStation remake of ''VideoGame/LunarSilverStarStory'' is horrible about this. You should have absolutely no doubts in your mind as to who the Goddess is and what the Magic Emperor does with her, since ''Dark Althena is right on the box.'' It kind of sucks the suspense out of the plot. It does not help that the game allows you to play Alex's Ocarina to hear the soundtrack...and one of the BGMs blows the identity of the Magic Emperor [[spoiler: by using the full name of the track, "Magic Emperor Ghaleon"]].
** For the remake of the sequel, ''VideoGame/LunarEternalBlue'' the characters section of the manual labels [[spoiler: Nall]] as ??? to avoid revealing his identity as [[spoiler: the dragon companion from the first game, in human form]] and only shows a silhouette of [[spoiler: Ghaleon]]. However, the standees that come with the game feature all the characters with their names labelled at the bottom, including [[spoiler: Ghaleon and Nall]].
* ''VideoGame/FinalFantasyVII: VideoGame/CrisisCore'' stars a protagonist who is a spoiler. His existence, appearance and role are almost entirely unknown until Cloud untangles his TomatoSurprise, very late in the game. Mails sent to this protagonist casually drop facts like [=SOLDIERs=] being implanted with [[spoiler: Jenova cells]] (a major spoiler in the original, since it explains that Cloud's reason for wanting to hunt down Sephiroth isn't simply revenge), and - well, when Cloud shows up and he's [[spoiler: a Shinra grunt rather than a SOLDIER First Class]], that twist is ruined for you.
** The truth about Cloud was already prematurely spoiled in 1999, in ''[[VideoGame/{{Ehrgeiz}} Ehrgeiz: God Bless the Ring]]'', where his alternate costume was [[spoiler: a Shinra infantry uniform]].
** Also, [[spoiler: Zack dies at the end, which is why he's not in the main game]]. And if you have played the original, you know [[spoiler: Zack dies]], which puts both games in the uncomfortable situation that any of the two games spoils the other, so no matter in which order you play it, you're still screwed.
** If you watch ''Advent Children'', you'll get some spoilers for the main game ([[spoiler: '''Rufus:''' Cloud, you'll help us, won't you? You used to be in SOLDIER. '''Cloud''': In my head.]]), but god help you if you watch ''Advent Children Complete''. ''Crisis Core'' and ''Before Crisis'' are both spoiled rather easily, and if you watch the Reminiscence of Final Fantasy VII Compilation, well, you're screwed (though that's the point).
* In the original ''[[VideoGame/ResidentEvil1 Resident Evil]]'', S.T.A.R.S. Alpha Team leader Albert Wesker [[TheMole isn't exactly]] [[MagnificentBastard the nice guy]] he first appears to be, but he ends up dying in the end of the game. [[BackFromTheDead His return from the dead]] was actually a huge surprise twist in ''[[VideoGame/ResidentEvilCodeVeronica Code: Veronica]]'', but the subsequent ''[[UpdatedRerelease Code: Veronica X]]'' re-release spoils this by showing Wesker's face on the title screen, while certain copies of ''Code: Veronica X'' were packaged with a bonus DVD titled ''Wesker's Report'', which narrates the events of the previous installments from Wesker's perspective. Every [[VideoGame/ResidentEvil4 sequel]] and [[VideoGame/ResidentEvil0 prequel]] afterward involving Wesker makes it obvious that he's a villain. In ''VideoGame/ResidentEvil5'', Wesker [[spoiler:[[KilledOffForReal dies for real this time]], or so it seems.]]
* Many works parodying or otherwise discussing ''VideoGame/EarthBound'' reveal the final boss's weakness.
* Creator/{{Valve|Software}}'s Marketing Team spoiled the fact that you are [[spoiler:hundreds of years in the future]] in ''VideoGame/{{Portal 2}}'', and that [[spoiler:[=GLaDOS=] is still alive, and back online]]. Anyone who hasn't played the original game won't be surprised at the twists in the original game.
** The mere fact that [=GLaDOS=] is a self aware machine is a spoiler. You don't learn until late in the first game that the malfunctioning, seemingly helpful voice helping you is a maniacal killing machine. Yet the ''commercials'' for ''Portal 2'' were spoken by [=GLaDOS=].
* Present in the ''KingdomHearts'' series:
** Due to ''VideoGame/KingdomHearts358DaysOver2'', if you didn't know that [[spoiler:Roxas is Sora's Nobody, and that he was a member of Organization XIII,]] then you're in for a bit of a shock.
** ''ChainOfMemories'' (which was released for Nintendo's GameBoyAdvance) assumes that the player has played the original game (which was released for a rival console system, namely the Sony PlayStation2). In other words, this trope comes into play especially, if a player didn't have a PS2, but did have a GBA and was interested in the series.
** Later on, ''VideoGame/KingdomHeartsII'' spoils the events of ''Chain of Memories'', which did have a PS2 rerelease ([[NoExportForYou Except in Europe]])... after ''[=KH2=]'' came out. In other words, Square-Enix ''really'' wants you to know this already.
** The [[TrailersAlwaysSpoil trailer]] for ''Dream Drop Distance'' spoils ''Birth By Sleep''. Specifically, ''it shows Vanitas unmasked''. Those planning on playing Birth by Sleep should avoid watching the end of the trailer. The game itself also manages to contain a LateArrivalSpoiler for ''another game''. You see, the first world you visit features characters from ''VideoGame/TheWorldEndsWithYou''. Including [[spoiler: [[WalkingSpoiler Joshua]]]]. Story cutscenes don't directly state, but ''very'' heavily imply, that [[spoiler: he's a PhysicalGod.]] Which is, like, you know, ''the biggest plot twist in TWEWY!'' Granted, most of it doesn't make sense unless you've played the original game, but even if you haven't, it's pretty obvious anyone who [[spoiler: sprouts angel wings and flies away]] probably isn't a normal human teenager like their appearence suggests.
* In the opening cinematic of ''VideoGame/GodOfWar II'', we learn that Kratos is the God of War, not Ares.
** The ''God of War Collection'' has helpful trophy descriptions, viewable as soon as you start the game, such as "Daddy Issues: Defeat [[spoiler:Zeus]]."
** Also, [[BilingualBonus if you happen to speak Greek]], the goddamn ''title song'' is a spoiler, as the lyrics, translated, are:
--> The end begins! The end begins! The end begins! The end begins now!
--> Betrayal, rage, rage! The end begins now!
--> I will kill him! I will kill him!
--> Patricide! Genocide!
--> I will kill them all! Olympus shall fall!
* The videogame conventions the player takes no notice of initially in ''VideoGame/{{Haze}}'' are supposed to be PaintingTheMedium, as it turns out they're actually being implemented on the PlayerCharacter. This PlotTwist would be more of a surprise if it hadn't been spoiled by ''every single preview'' of the game after a certain point. Those frathouse manchildren who are your comrades in arms? They're actually on drugs, and literally can't register the death and destruction they cause.
* ''VideoGame/DissidiaFinalFantasy'', while not requiring you to play the games to understand its own story, spoils major plot elements of the games it draws its characters from, such as casual mentions in the story mode that [[spoiler: [[Videogame/FinalFantasyI Garland is more than just the first boss]], [[VideoGame/FinalFantasyIV Golbez is really Cecil's brother]], [[VideoGame/FinalFantasyII The Emperor takes over Hell]], [[VideoGame/FinalFantasyVI Terra is half-Esper and Kefka is a god]], and [[VideoGame/FinalFantasyX Jecht is the Final Aeon]]]]. Particularly jarring is the mere ''presence'' of some characters, like the Cloud of Darkness who is never mentioned at all in ''VideoGame/FinalFantasyIII'' until the tail end, and is in Dissidia presenting the game. Also Ultimecia, who only starts playing a role 3/4 of the way into ''VideoGame/FinalFantasyVIII'', and who you only SEE during 2 to 3 cutscenes.
** The ''VideoGame/FinalFantasyIV'' spoiler is particularly jarring, because they ''do'' manage to mask a perfectly equivalent spoiler from ''VideoGame/FinalFantasyIX'' - [[spoiler: it's never mentioned that Kuja and Zidane are also brothers.]]
* The ''LegacyOfKain'' series spoils itself in the openings. Especially the opening cinema of ''Soul Reaver 2''.
* Nintendo seems to feel that anybody interested in buying the ''Sky'' edition of ''VideoGame/PokemonMysteryDungeon'' should already know the parts of the plot from Time/Darkness. This goes to the point that they include an animated special that spoils ''the entire game up to that point'' as a ''pre-order bonus.'' Add to this the clear hints in the commercials and the info on Sky's website and it's all over.
* It was impossible to see any commercials for ''Pokémon Platinum'' that didn't spoil [[spoiler: Cyrus's status as Team Galactic's boss or the fact that he tries to summon a legendary or two]]. Guess they assumed that everyone had played ''VideoGame/PokemonDiamondAndPearl''...
** ''VideoGame/PokemonRedAndBlue'' had Team Rocket breaking up, and Blue being the Champion. Come ''VideoGame/PokemonGoldAndSilver'', and those are ingrained into the plot. It's probably even worse for the remakes, since a lot of kids who play it probably haven't played the Kanto games or their remakes.
** ''Black 2'' and ''White 2'' seem to be going down this road with [[spoiler: N's HeelFaceTurn and Ghetsis being the true BigBad]] from ''VideoGame/PokemonBlackAndWhite''.
* The prologue screen in the SegaGenesis BeatEmUp ''Last Battle'' isn't so much of a prologue as it is a plot summary of the WHOLE GAME itself. This is partly because ''Last Battle'' was originally a ''[[FistOfTheNorthStar Hokuto no Ken]]'' game that was [[DolledUpInstallment rebranded]] and [[BlindIdiotTranslation lazily localized]] for its overseas release.
* Opening (or so) lines to [[Series/XPlay Morgan Webb's]] review of ''Persona 3 Fes'': [[spoiler:"As you know, the original protagonist of the Persona 3 perished at the end of the game."]] TakeThat, nerds who hold out for Special Edition releases.
* ''VideoGame/BlazBlue''. Kokonoe's a catgirl, Ragna and Jin are brothers, Hakumen is future!Jin, and Hazama is Terumi. The first two barely count as spoilers, since they're both casually mentioned in the FourthWallMailSlot.
** ''[[VideoGame/BlazBlueContinuumShift Continuum Shift 2]]'' got a new opening FMV that shows [[spoiler: Noel turning into Mu-12.]]
* ''VideoGame/RainbowIslands: The Story of VideoGame/BubbleBobble 2'' (and further games in the ''Bubble Bobble'' series): The boys? They were transformed (before) into bubble dragons. Family confusion and {{Red Herring}}s aside, the {{Attract Mode}}s show this.
* In ''VideoGame/ChronoTrigger'' for the DS the dojo section features pictures of the various techs in action. This is fine as they're only unlocked after you learn them, however some of the first techs unlocked show [[spoiler:Magus in your party,]] who won't join you until near the end of the game.
** And also, the SNES version's manual contained a profile on all recruitable characters, including this surprise character.
* ''VideoGame/RatchetAndClank 3'' contains one line which spoils both of the previous two games. Ratchet explains [[spoiler:that Captain Qwark teamed up with Drek in the first game]] and alludes to, but doesn't explain, [[spoiler:the character's involvement with the Protopet project in the second]]. The former is actually spoilt before that, as a photo of the two is shown on the screen.
** Being the final volume of a trilogy, ''A Crack in Time'' outright summarizes ''Tools of Destruction'' and ''Quest for Booty'' in its unskippable intro FMV (as the game needs to install data, so interrupting it would otherwise corrupt).
** The trailers for ''A Crack in Time'' casually give away that Doctor Nefarious survived the end of ''Up Your Asrenal''.
*** It was never implied that Nefarious and Lawrence were dead. [[RatchetAndClankUpYourArsenal UYA]] out-and-out said that they were stranded on an asteroid in the middle of space. This was referenced in ''RatchetDeadlocked'', too.
* The Wiiware and Steam release of ''VideoGame/CaveStory'' contains some extra playing modes in addition to the original game, none of which require any sort of unlocking. So you can spoil the boss fights by playing the BossRush game before the main game, or you can spoil the existence of a character who's introduced one-third into the game by playing "Curly Story" first.
** The ''VideoGame/CaveStory 3D'' box art also makes it quite obvious that the main character is a robot.
* In the second ''VideoGame/SuperRobotWarsOriginalGeneration'' game, two villains ([[spoiler:Axel Almer and Einst Alfimi]]) are supposedly killed off, but they come BackFromTheDead and perform a HeelFaceTurn in the half-sequel Original Generation Gaiden (which is not quite a GaidenGame). In an ''actual'' GaidenGame, ''[[EndlessFrontier Endless Frontier EXCEED]]'', they casually appear on the cover as main characters. This will be especially jarring if ''EXCEED'' is released in America, since the game where they were killed off was localized while [[NoExportForYou the one where they came back wasn't]].
** One of said characters has recently appeared as a playable character in a preview for the upcoming "Second Original Generation".
* ''VisualNovel/HigurashiNoNakuKoroNi [[GaidenGame Daybreak Portable]]'''s [[SpoilerOpening opening theme]] contains a shot of [[ShrinkingViolet Natsumi]] [[spoiler:wielding a butcher knife and bearing a very lovely SlasherSmile]]. Sure hope you've seen all the way through either Onisarashi-hen or Someutsushi-hen.
* In ''VideoGame/WorldOfWarcraft'', players who don't haven't completed [[spoiler:Drakuru's quests]] in Grizzly Hills (and who may not have even met him), will likely have the twist spoiled if they complete Drak'theron Keep with a player who has his last Grizzly Hills quest, which reveals that [[spoiler:he's working with the Lich King]]. Similarly, the Black Knight is listed as the prerequisite for the achievement for completing the Trial of the Champion, spoiling the twist that he comes back from the dead. Icecrown Citadel raids often advertise themselves as being up to [[spoiler:Saurfang]], which prematurely reveals that [[spoiler:[[MemeticBadass Varok Saurfang]]'s son was reanimated as a death knight]] after the Wrathgate battle.
** Due to the nature of questing through Northrend, players are much more likely to run into this trope in Zul'Drak, the zone after Grizzly Hills, when they begin the Ebon Blade quests and see that [[spoiler:Drakuru is a Scourge commander running a necropolis]].
** The current loading screen for Northrend shows the Lich King [[spoiler: is not Arthas]]. When players defeat the Lich King, [[spoiler: Bolvar Fordragon takes Arthas' place, because without a Lich King the Scourge will go out of control.]]
* ''StarCraft'' suffers quite severely from this trope, thanks to the fact that the expansion pack "Brood War" centered around the Queen of the Blades, [[spoiler:[[FaceHeelTurn formerly known as Sarah Kerrigan]]]], even going as far to have her get all the attention for the merchandising. In case there was a chance that someone didn't recognize her, ''Starcraft 2'' instead used a flashback of [[spoiler:New Gettysburg]] in their commercials and promo material.
** In ''VideoGame/StarcraftII'', the official site description for Heart of the Swarm gives away the ending to Wings of Liberty [[spoiler: that Kerrigan gets deinfested.]]
* Some editions of ''VideoGame/TheLongestJourney'' include a trailer for the sequel, ''VideoGame/{{Dreamfall|TheLongestJourney}}'' on the disc. If you watch that trailer it makes it pretty obvious that [[spoiler:April won't become the next guardian]] at the end of the first game.
* The opening sequence of ''[[FinalFight Final Fight 2]]'' begins with a shot of Cody punching out Belger from a high-rise building.
* ''VideoGame/RedDeadRedemptionUndeadNightmare'' ''starts'' at a point that was near the very end of the original ''VideoGame/RedDeadRedemption'', so a lot of spoilery stuff is liberally stated. For example, [[spoiler:Luisa, Bill, Dutch, and many others are dead, Reyes has taken control over Mexico, and Ross has released John's family from captivity.]]
** The postgame of Undead Nightmare also reveals that [[spoiler:John dies. It doesn't reveal how it happened though]]
* ''VideoGame/{{Metroid}}'': SamusIsAGirl, combining this and ItWasHisSled. Newer Metroid games don't even try to hide Samus' gender, effectively spoiling the ending of the first game every time it shows it.
* Following the events of the first ''ProfessorLayton'' game, the young heiress Flora Reinhold comes to stay with the Professor. If you haven't played through the first game yet, this is a spoiler for at least one plot element. However, she is clearly present in the second and third games, (occasionally) promotional art, and the prologue to the prequel movie, ''Eternal Diva''.
* The first trailer for ''VideoGame/CallOfDuty: ModernWarfare2'' blatantly spoils the fact that the death of Imran Zakhaev (the BigBad of the first game) is what directly causes the antagonist of the sequel, Makarov, and his splinter group to seek revenge.
** Likewise, ''Modern Warfare 3'''s trailer spoils the fact that Vladimir Makarov is still alive and well after the events of the second game, and that tensions between Russia and the U.S. have escalated into all-out warfare. The cutscene before the prologue also blatantly spoils the fact that [[spoiler:Shepherd was the BigBad of the second game and Soap and Price were the ones who killed him.]]
* The marketing and trailers for ''VideoGame/DeadSpace2'' assume that the viewer knows that Isaac Clarke [[spoiler:is the only survivor of the events from the first game, and that every other character from the first installment (including your girlfriend Nicole, who is now showing up as a hallucination) has died)]]. Likewise, the ''Severed'' DLC mission spoils the fact that [[spoiler:Gabe and Lexine Weller]] are the only ones who survived the events of ''Dead Space: Extraction''.
* In the ''VideoGame/TheKingOfFighters'' series, no game after '''97'' does much of anything to hide the fact that Yashiro, Shermie, and Chris are in fact Orochi cultists (e.g. '''98'' referring to them as the Orochi Team, rather than New Faces Team or Band Team).
* Promotional material for ''Franchise/FireEmblem : [[VideoGame/FireEmblemTellius Radiant Dawn]]'' seemed to consider that the Black Knight's identity was common knowledge, even though the fact that he's [[spoiler:Zelgius]] is not revealed until the start of Part IV.
** And even though ''[[VideoGame/FireEmblemElibe Sword of Seals]]'' was released before ''Blazing Sword'', the fact that the latter was the first ''Fire Emblem'' to be localized outside of Japan means that most players did not know that ShelteredAristocrat Zephiel was to become the former's [[NietzscheWannabe nihilistic]] BigBad, making his ending scene in ''Blazing Sword'' more of a TwistEnding than the ForegoneConclusion it was to those who had played ''Sword of Seals'' first.
* The [[http://images.nintendolife.com/games/ds/solatorobo_red_the_hunter/cover_large.jpg European boxart]] of ''{{Solatorobo}}'' shows both Red's [[HalfHumanHybrid Hybrid]] Trance form (though it doesn't identify it as anything) and advertises the fact that you uncover the "mysterious origins" of the world. Both of these do not even ''show up'' until the midpoint of the game - before that, Red has no idea he can Trance and the world simply "is".
* ''VideoGame/MassEffect2'''s marketing runs on the fact that players are aware that Shepard destroyed [[spoiler:Sovereign]] in the first game (which ruins the impact of Shepard's [[LikeYouWouldReallyDoIt supposed "death" and reappearance]]). Likewise, the [=Xbox=] Live Marketplace spoils a DLC mission titled "[[spoiler:Normandy]] Crash Site". Wonder what that's all about?
** ''VideoGame/MassEffect3'' 's trailers showcases a number of characters from the previous games, including ones who took part in the titular suicide mission of the previous installment (including [[spoiler:Garrus, Tali, Jacob, Miranda and Legion]]). Ashley/Kaiden also show up front-and-center in the trailers, making the whole sequence where they're paralyzed by the Collectors in ''[=ME2=]'' (and eventual rescue) a non-surprise. To make things worse, the Xbox Live Marketplace spoils the fact that [[spoiler:you can recruit a Prothean squad member]] in the "From Ashes" DLC pack. And the existence and impending return of [[spoiler:the Reapers]], which was a fairly shocking twist in the first game when Shepard speaks to [[spoiler:Sovereign]], is more or less the entire conflict of the third game, shown front-and-center. The fact that [[spoiler:Sovereign is a Reaper]] is TheReveal of [=ME1=], but someone who has caught as much as a glimpse of [=ME3=] promotional materials will immediately figure out the truth about Saren's alleged geth dreadnought.
* The reveal of SHODAN (the primary antagonist of the original game) in ''VideoGame/SystemShock 2'' (which occurs roughly halfway through the game) is considered by many to be one of the most shocking and surprising plot twists in any survival horror game in recent memory. It probably ''would'' have been a bigger surprise if it wasn't already spoiled by the game's boxart (which have SHODAN front and center) or the game description on the back of the box.
* ''VideoGame/AliensColonialMarines'', by virtue of being a POVSequel to the [[Film/{{Aliens}} 1986 film]], spoils the climax of the movie (and its offscreen result) by necessity. The Hadley's Hope colony on LV-426 was almost completely destroyed due to an atmosphere processor explosion caused by the main characters in the film.
* ''VideoGame/{{Fallout 2}}'''s [[AllThereInTheManual manual]] included The Vault Dweller's memoirs, which was essentially a spoiler and walkthrough for the first ''VideoGame/{{Fallout|1}}''.
* The ''History of DMC'' video unlocked by beating ''VideoGame/DevilMayCry 4'' likewise gives away all of the spoilers and plot twists from the first three games.
* ''[[{{VideoGame/TheAmazingSpiderMan}} The Amazing Spider-Man]]'' (2012) gets this in spades. In addition to being released a week before the [[Film/TheAmazingSpiderMan actual movie]] was released in theatres, the game is a sequel to said film and spoils several plot points in its opening mission. This includes [[spoiler:the Lizard's tear through the city, Dr. Connors being locked up, Connors' engineered virus/antivenom and Captain Stacy's death]].
* If one plays ''EndlessFrontier'' and ''VideoGame/ProjectXZone'' without playing ''VideoGame/NamcoXCapcom'', one of the biggest plot twists is spoiled to the player because of Saya coming BackFromTheDead and is willing to work with Reiji. Of course, [[MarthDebutedInSmashBros then again...]]
* If you got on ''VideoGame/TeamFortress2'' after ''Meet the Pyro'' came out, but hadn't seen it yet and noticed that you had "Pyrovision Goggles" added to your inventory, well...the big surprise of the short was ruined for you.
* A teaser trailer for ''[[VideoGame/JetSetRadio Jet Set Radio Future]]'' (circa 2001) had text reading "DO YOU KNOW?" and then displayed the JSRF logo as Potts (in his anthropomorphic, playable character form) dances around in the background. People who did not know that he was an unlockable in the first game and saw this trailer were most likely thinking, "Why is the dog on rollerblades and dancing?"
* {{Ubisoft}} quickly learned that when you have a prolific franchise like ''Franchise/AssassinsCreed'' whose ''entire FramingDevice'' is a massive spoiler, you can't keep the cat in the bag for long. The existence of the Animus and the real protagonist, Desmond Miles, was kept heavily under wraps during production of [[VideoGame/AssassinsCreedI the first game]], even after Creator/KristenBell accidentally leaked part of the plot in an interview. Since then, the developers have been [[ZigZaggingTrope surprisingly coy]] when dealing with the modern-day plotline in each game; in previews they'll mention Desmond and the Animus every now and again, but all but the bare essentials of Desmond's plotline in each game is a tightly-guarded secret, with the developers only ever showing gameplay from inside the Animus. Former franchise director Patrice Desilets even got in on the [[TrollingCreator act]] by teasing that ''[[VideoGame/AssassinsCreedBrotherhood Brotherhood]]'''s cliffhanger ending almost made Creator/NolanNorth RageQuit the studio.
** ''VideoGame/AssassinsCreedIVBlackFlag'' would be the first in the main game series to ''not'' follow Desmond Miles, with the new Animus operator being an anonymous researcher at Abstergo Entertainment, but a story mission reveals that Desmond Miles wasn't a ''consensual'' "Sample 17" donor... [[spoiler:because Abstergo simply took the DNA samples from his corpse soon after his death at the conclusion of ''Assassin's Creed III'']].
* ''VideoGame/Left4Dead2'' revealed in The Passing DLC that Bill died on their way to Georgia. When The Sacrifice DLC came out, along with a comic that shows the events that took place before and during The Sacrifice, people that didn't play The Passing were quite surprised to see Bill getting KilledOffForReal.
* The entire prologue of ''VideoGame/DragonAgeII'' spoils the first several hours of the first game, such as the loss of most of the Ferelden army at the ill-fated Battle of Ostagar, Loghain's betrayal and the death of King Cailan, as well as the destruction of Lothering at the hands of the Darkspawn horde.
** The entire ''game'' can be considered this and a FirstEpisodeSpoiler due to the FramingDevice. The opening states outright that Thedas is currently on the brink of a World War and the Chantry has fallen to pieces, due to something that the Champion and their friends did. Varric then proceeds to explain ''how'' Hawke became the Champion of Kirkwall and HowWeGotHere.
** The trailer also revealed [[spoiler: the death of the Viscount]] and that Hawke will eventually be forced to fight [[spoiler: the Arishok. What it doesn't give away is that this happens 2/3 of the way through the game and isn't remotely the end boss.]]
* ''VideoGame/{{Crysis}} 3'': The trailers freely call the protagonist Prophet. [[spoiler:Alcatraz?]] Who's that?
* In the first game in the {{Myst}} series, the central plot discoveries are that [[spoiler: 1.) Atrus is still alive, and 2.) Both of his sons are evil, so contrary to the implied setup you need to {{Take a Third Option}} and help neither of them.]] If you read the back of the second game's box prior to playing the first game, you will already know #1, and taking even a cursory look at ''any'' publicity for the third or fourth games will almost certainly tell you #2. Justified in that the later plots build directly on these points, and there would be virtually no way to advertise ''without'' spoiling them, but the functional result is that every major plot point in ''Myst'' will already be known to you if you've read the blurbs for the sequels.
* ''VideoGame/LightningReturnsFinalFantasyXIII'''s trailers frequently refer to [[spoiler:Serah's death]] in ''VideoGame/FinalFantasyXIII2''.
* The [[SpoilerTitle title]] of ''[[DeadlyRoomsOfDeath DROD]]: The City Beneath'' spoils a surprise at the end of the previous game, ''Journey to Rooted Hold''. The title of the next game, ''The Second Sky'', does the same for the ending of ''The City Beneath''.
* Naoto from ''VideoGame/{{Persona 4}}'' is a girl. This was a major spoiler but one of the first things fan learn about Naoto, or even the series, is this. Merchandise, the anime, and a psuedo-canon light novel sequel don't shy from this fact.
** As for ''PersonaQ'', Teddie is happily frolicking through trailers in his [[BecomeARealBoy human form]]. Blonde, blue-eyed {{Bishonen}} Teddie was a spoiler on-par with Naoto's reveal in the original game, to the point that the game's opening even attempted to disguise the fact that Teddie was going to be a fully-fledged party-member, (Even though [[InterfaceSpoiler the opening demo most definitely didn't]].) but in Persona Q, it is treated as an incidental quirk of his character. This, to a lesser extent, also applied with ''VideoGame/Persona4Arena'', where his human form isn't exactly show-cast, but will briefly appear in some of his battle Animations, often confusing the hell out of players who never played the original ''VideoGame/{{Persona 4}}'' and are only in for the {{Blaz Blue}}-esque gameplay.
** [[TheDogWasTheMastermind Adachi being the true killer]] was one of the biggest plot twists of the original game...and then ''Persona4Arena Ultimax'' comes along and makes him a playable character with his own story mode, spoiling the fact that he's not just a minor character. So much for that.
* In ''VideoGame/{{Skullgirls}}'', the existance of The Trinity as real gods instead of just religious figures and also being the creators of the [[ArtifactOfDoom Skullheart]] is not told in the game until the very end. The Indiegogo campaign to fund new characters, however, had 2 of the 3 members of The Trinity as possibilities with a bio telling who they are.
* The trailers of ''TheWitcher3TheWildHunt'' present the titular Hunt as a mysterious and unknown menace, when the readers of the original books, as well as the people who simply paid close attention to the last chapter of the previous game already know that they are [[spoiler:a race of imperialistic elves from another world.]]
[[/folder]]

[[folder:Visual Novels]]
* FUNimation and its predecessor [[Creator/{{Geneon}} Geneon Entertainment]], as well as the original Japanese trailers (plus openings if you count the original sound novels), spare no detail when it comes to the anime version of ''VisualNovel/HigurashiNoNakuKoroNi'' -- from the characters' dark pasts to the not-so-secret actual plot to the ''ending'' of the main series.
** The manga is a better example. They show Hanyuu and Shion in omake before they appear, leading people who have never played the sound novels or watched the anime to wonder why Mion's hair is down (you could just think it's a fanservice omake thing, though) and who that girl with the horns is.
* The fandom of ''VisualNovel/UminekoNoNakuKoroNi'' doesn't hide the fact that there is a GroundhogDayLoop going on (since it's revealed that there is one fairly early on), as well as the magical beings that keep appearing per arc. The [=PS3=] version is even worse, where they blatantly show all the magical beings that appear in future arcs (until [=EP4=]) ''in the opening'', nonetheless.
** Invoked by Ryukishi07 himself, in an interview he admitted he didn't wanted to outright show the answer to the murders since he knew this would happen.
* Nowadays, whenever someone starts to watch the ''VisualNovel/SchoolDays'' anime, they will almost certainly go into it already knowing that, at the utmost minimum, that at least ''one'' of the girls involved is a {{Yandere}}. You can [[MoralGuardians thank]] the [[MemeticMutation Nice Boat meme]] for that.[[note]]The first time that it was supposed to air, the final episode of the ''VisualNovel/SchoolDays'' anime was deemed too close to home due to violent incidents in the news, and was replaced with [[RelaxOVision thirty minutes of peaceful landscape scenery, including a boat on a lake.]][[/note]]
* In ''[[VisualNovel/AceAttorney Phoenix Wright: Justice for All]]'', one character gets into a truly life-threatening situation in that game's final episode. Which is fine and dandy, except the boxart for ''Trials and Tribulations'' is an immediate giveaway that this character survives. Also, certain character's HeelFaceTurn is given away by the fact that he has [[VisualNovel/AceAttorneyInvestigationsMilesEdgeworth his own spinoff.]] Also, major subplot of ''Justice For All'' is Phoenix (and the player) believing that Edgeworth has committed suicide, only for him to show up alive and well in the final case. Once again, the spinoff ruins this twist. And he is on the front cover.
** Oddly averted in ''VisualNovel/{{Ace Attorney Investigations|MilesEdgeworth}}''. Edgeworth never actually mentions why [[spoiler: he stopped following the path of von Karma]] and someone playing the game first might assume it was due to soul-searching and personal moral decisions. They would be unaware that in the first game Edgeworth discovered that [[spoiler: von Karma murdered his father and raised him as a heartless prosecutor as revenge for Edgeworth's father giving him a penalty in court.]] In fact, most of the big spoilery events of the earlier games are either not mentioned or referred to so lightly (such as [[spoiler: Franziska being shot]])a newbie might think they're talking about a NoodleIncident.
** The fact that [[spoiler:Adrian Andrews]] shows up in case 3-2 completely ruins a dramatic moment at the end of the second game if you played the third one first.
* ''VisualNovel/FateStayNight'':
** Gilgamesh's presence (and his class, though this is because unlike most Servants he doesn't bother to hide his identity) is usually not hidden at all by promotional materials or other sources, and Fate/Unlimited Codes has both him and [[spoiler: Dark Sakura]] as playable characters from the get-go.
** The fact that [[SinisterMinister Kotomine]] is, in fact, the BigBad, as well as the above mentioned Servant's Master, and not merely a {{Jerkass}} comes as a surprise late in the [[RoadCone first route]] / [[TheAnimeOfTheGame anime]] to anyone who wasn't spoiled, which is practically no-one, thanks in part to Fate/Unlimited Codes and the fandom in general.
** While many of the Servants' identities are more or less well-known these days, Saber's identity as [[spoiler:a [[GenderFlip gender-flipped]] KingArthur]] is probably the most famous. ''Literature/FateZero'' doesn't bother to hide this and establishes it early on.
** Likewise ''Literature/FateZero'' also spoils the fact that [[spoiler:Rin and Sakura are sisters]] early on.
** The [[SpoilerOpening openings]] of [[UpdatedReRelease the Realta Nua]] version feature several plot points that would ordinarily not be revealed into much later in the route, such as [[spoiler:Shirou gaining Archer's arm, Saber's corruption, and Ilya during her sacrifice]] in the Heaven's Feel opening.
** One of the biggest is probably Archer's identity: [[spoiler: a possible alternate future self of Shirou]]. It's overall difficult to even talk about the Unlimited Blade Works route without mentioning it, and in most places it gets mentioned without spoiler tags or warnings. Part of this is due to the [[MemeticMutation highly prolific]] status of the Unlimited Blade Works chant on the Internet...and the fact that [[spoiler: both Archer's and Shirou's version are used]] make it border on ItWasHisSled for those that haven't played the game yet.
* ''VisualNovel/LittleBusters'': If the game's general trend towards RousseauWasRight didn't give you the idea that Kanata isn't nearly as much of a {{Jerkass}} deep down as she acts towards Haruka, the fact that she is a well-advertised love interest in Ecstasy surely would.
* Anyone who played ''VisualNovel/VirtuesLastReward'' before ''VisualNovel/NineHoursNinePersonsNineDoors'' will know the identity of the BigBad AntiVillain who is Behind It All (tm) and that [[spoiler:psychic powers exist in that universe]]. That's two of the first game's biggest plot twists, right there. It's also difficult to explain why Luna is such an EnsembleDarkhorse without revealing that [[spoiler:she's a robot enslaved to the aforementioned BigBad]].
[[/folder]]


[[folder:Web Comics]]
* In general, the Cast and About pages of webcomics' sites, if they exist. Sometimes they just summarize what readers could figure out from an ArchiveBinge, but other times they're meant to be read first to give necessary backstory. But most of the time, the only way to really know is to read them first. And it's not uncommon in both cases for these pages to be updated as the strip progresses to touch on storylines from the strip's run, including plot twists.
** Even putting the latest strip on the home page runs the risk of doing this. Woe betide any reader who just happens to arrive right after a major plot twist.
** And if the site has a fan art section, avoid it like the plague until you've read the archives. Very often they depict not only characters but actual events from the strip's run.
* A lot of the advertising, merchandise, and fan artwork surrounding ''Webcomic/SluggyFreelance'' involves Oasis. Enough so that someone who [[ArchiveBinge starts reading the series from the beginning]] will probably guess something's up when she "dies" at the end of her introductory story in 1999, although it's {{Lampshade}}d even then.
* ''Webcomic/ElGoonishShive'': Ellen exists, and she doesn't stay a villain; Grace can shapeshift, and Tedd doesn't need glasses.
** Still, the comic gets an honorable mention for ([[AbandonedInfoPage initially at least]]) having a cast page split between "spoilers" and "not spoilers".
* Though ''Webcomic/AngelMoxie'' was good about this during its run, the website is not coy about such things now that the series is over and has rerun several times. The girls are shown in the powered-up forms they don't get until almost the end of the series, which also blows the revelation that all three girls are Legendary Heroes and not just the MagicalGirl. The site synopsis is also just one giant spoiler of every plot point in the series.
* ''DanAndMabsFurryAdventures'': You ''do'' know Dan is an incubus, right?
* One especially {{egregious}} example is ''Webcomic/FamilyMan'' by Dylan Meconis. It is almost ubiquitously hailed as a superb [[spoiler:werewolf]] story ... and has been since before a single [[spoiler:werewolf]] appeared in the story, much less TheReveal. (The reason for this is obvious: the story is a semi-prequel to ''Webcomic/BiteMe'', in which [[spoiler:Luther was a werewolf]].)
* Parodied in ''AnsemRetort''. Someone yells at Marluxia for ruining the fact that [[spoiler: Qui-Gon Jinn dies]] in ''ThePhantomMenace''. That someone? Darth Maul.
* ''KevinAndKell'': Lindesfarne and Danielle are both from the human world.
* ''Webcomic/TheOrderOfTheStick'' books come with informative chapter introductions... that tell you bits of what is going to happen in the next chapter. And later chapters. And sometimes in later ''books''. The assumption seems to be that nobody will be reading the books without having first read every strip online.
** Though the first book does include a suggestion that you read the strips before the extra text.
* ParadigmShift: Every page has badge graphics for each act of the series. The badge for "Flight" makes it pretty clear what Kate's story is.
* ''Webcomic/{{Flipside}}'': [[BlitheSpirit Maytag]] and [[LadyOfWar Bernadette]] are lovers.
* ''Webcomic/OzyAndMillie'': Captain Locke is [[spoiler:[[LukeIAmYourFather Millie's father]]]]. It said so right on the Cast page, [[AbandonedInfoPage back when there still was one]].
* ''Webcomic/{{Homestuck}}'': Official shirts and songs, along with oodles of fanart, spoil the existence of the Troll cast who are introduced a good ways into the story and at first appear to be vague, otherworldly antagonists to the main four kids. This may actually have been a good thing because of how many new readers the extended cast helped bring in once they were given their own ADayInTheLimelight act. Said arc treats the facts that [[spoiler:Aradia is a ghost and that the trolls created the universe]] as surprises. Now, good luck finding a discussion on the trolls that doesn't mention either of these.
** To a lesser extent, the appearances of John's three friends (especially the long-delayed reveal of who gardenGnostic was; Homestuck started in April of 2009 and she did not make a physical appearance until October of the same year) and their guardians.
** The [[TheMerch What Pumpkin store]] [[http://whatpumpkin.com/godtier-hoodies.html spoils which characters have gone god-tier]]. However, that very concept wasn't introduced until well into the storyline, so you'd have to have read up until that point, stopped, and then gone there to be actually spoiled by it. Also, the store carries shirts for ''all'' the possible aspects, so you'd have to be looking at the 'as worn by' section to know which have actually been reached in canon so far.
** [[spoiler:The post-scratch session]]. Reading ''Webcomic/{{Homestuck}}'' regularly, it's almost hard to remember that some of the [[spoiler: post-scratch kids']] names and appearances, especially [[spoiler: Dirk]]'s, were major (and tantalizing) spoilers, especially when the logs on the left-hand side of the page regularly indicate their actions.
** [[spoiler:Lord English's identity and relation to Doc Scratch]], one of the greatest mysteries of the comic up until his introduction and even a little bit after, gets thrown about fairly casually.
** The album art pictures are occasionally spoilery, such as the art for Colours and Mayhem side A, which depicts [[spoiler:Eridan [[HalfTheManHeUsedToBe cut in half]], Gamzee with Li'l Cal, Kanaya in Rainbow Drinker Mode and breaking a wand, Sollux as half dead, and Aradia and Vriska in God Tier outfits]]. Bam, plot points to half of the trolls have been revealed right there.
** Karkat's blood color, especially seeing as his [[spoiler:stand-in for the pre-scratch session]] wears a bright sweater in that color.
** Andrew Hussie spoils later plot twists in the commentary of the physical books pretty regularly, which is especially weird as he explicitly noted that one of the main reasons for making the books was to give people a different entry point for the series. In all fairness, however, he admits at one point that he occasionally just [[TrollingCreator makes shit up]], and some of the spoilers he says do [[ItMakesSenseInContext sound like jokes without context]], for example this slightly exaggerated claim:
--->Heh heh, John sure does irrationally hate Betty Crocker, the harmless baked goods corporation, doesn't he? Surely this is just a silly RunningGag and won't come back to haunt us in any significant way. Right? I mean... it just can't... could it? That would be blowing a gag way too far out of propor-oh fuck Crocker's gonna be the last boss, isn't she.
** Given Homestuck's ludicrous update rate and density of plot twists, the every single subpage about it on this wiki is now completely Administrivia/SpoilersOff because it was essentially impossible to decide what was a spoiler and what wasn't.
** One of the albums' title and art spoils the existence of [[spoiler:The Cherubim]].
* [[http://www.penny-arcade.com/comic/2005/12/05 This]] Webcomic/PennyArcade details this very phenomenon, regarding movies. Specifically Film/KingKong and Film/ThePassionOfTheChrist. As Gabe puts it, there's a statute of limitations on this kind of thing.
* The titular Webcomic/GirlGenius is always referred to as Agatha Heterodyne, despite the fact that her [[ChangelingFantasy true identity]] takes a whole story arc to be [[TheReveal revealed]]. YMMV on [[ForeShadowing how much]] [[FirstEpisodeSpoiler of a spoiler]] this is.
* The seventh ''Webcomic/ElectricWonderland'' comic dramatically [[TheReveal revealed]] Lululu's mermaid tail. After Peter Paltridge wrote some character bios in June 2010, newcomers who clicked the "newbie? go here!" button on the Website/PlatypusComix home page could find out about her tail beforehand. The bios also spoil the fact that Natasha Wing, the seemingly random policegirl who appeared at the end of the sixth comic, is actually friends with protagonist Trawn.
* A variation: Chapter 6 of ''{{Magellan}}'' carried a mild spoiler for ''Webcomic/{{Crossoverkill}}'': Hoodoo not only survives unscathed, but is pregnant with [[BadGuyHigh Captain Perfect's]] child. WordOfGod says this is due to ScheduleSlip on ''Crossoverkill'' - it was meant to be completed long before the ''Magellan'' story started.
* It's very well known among the comic book community that [[{{Nightwing}} Dick Grayson]], the first Robin, was the one who inherited the title of Batman in ''Battle for the Cowl''.
* In the first issue of ''TheDemonMages'', the actress Ari passed off as a "human, reportedly". Not only is she referred and portrayed as a Gorgon everywhere else she appears (such as the Demon Mages' CharacterBlog and on her creators DeviantArt page), the second issue simply outs her as one without much build-up.
[[/folder]]

[[folder:Web Original]]
* At the end of ''{{lonelygirl15}}'' season one, [[spoiler:Bree Avery dies]]. This is spoiled 21 episodes into ''KateModern''. Similarly, the TwistEnding of "The Unthinkable Happened" was a huge shock when it was first shown, but is completely spoiled for anyone who knows that the following episode's title is [[spoiler:"Bree's Dad is Dead"]]; the phrase "[[spoiler:deader than Bree's dad]]" has since become a fan idiom. Also, anyone who so much as visits the site is likely to discover that [[spoiler:Patient #11 survived the Hart Study]], a major plot twist for the second series. Even the fact that the Hymn of One is evil was a huge revelation in the original series, but is now treated as the entire premise of the show. As one may surmise, ''{{lonelygirl15}}'' is fairly lax about keeping spoilers secret.
* The ''KateModern'' website contains a video which spoils all the main twists of season 2, which plays automatically when you visit the site.
* ''Roleplay/SurvivalOfTheFittest'' examples rarely spoiler the fact that [[spoiler:Adam Dodd won v1]] and indeed it is commonly talked about on the boards as Members assume that everybody already knows about this. Even [[spoiler:Adam]]'s return is made flagrantly obvious by the fact the character has ''two'' pages on the SOTF wiki (one for each v1 and v3). There's also that, y'know, he's actively played on the board, and nobody isn't going to notice that a v3 character as the same name and ID number as a v1 character.
** Basically, people tend to assume that anything that happened before the current version is now (or should be) general knowledge.
* The BigBad of the first in-story semester in the WhateleyUniverse was SmugSnake Don Sebastiano, because he had the power to psychically MindRape two powerful students and turn them into his mindslaves, and even the administration couldn't prove anything was done to them. Since the story ''Christmas Elves'' was released, it is common knowledge among the story characters (who talk it over) and on the forums that [[spoiler: he didn't do it. Hekate used incredibly dark Mythos magics to enslave them, and Don Sebastiano was implicitly taking the credit.]]
* Many commentaries on ''FanFic/TheClassicDoctorWhoTwitterBlog'' make references to serials not covered yet, due to the proprietor herself experiencing a massive intake of this trope.
* The DVD covers for ''Franchise/{{Halo}}''-based {{machinima}} series ''Machinima/RedVsBlue'' have regularly done this.
** Spoilers are on many of the DVD covers, though always made somewhat vague - for instance, the back of the first season DVD mentions a ghost and a psychotic mercenary, who are introduced as twists halfway through the season, but don't reveal that the ghost is [[spoiler:a main character who is shockingly killed]], or that the mercenary [[spoiler:is his girlfriend]].
** The series' jump to ''Halo 2'' during season three was something of an [[TheUntwist Untwist]], as even though the moment was treated dramatically in-universe as a jump to the "future" as signified by the ArtShift, the creators told the fan community in advance that it would happen. But to anyone catching up and unaware, the DVD cover (and artwork on the website) ruined the surprise, by placing ''Halo: Combat Evolved'' and ''Halo 2'' versions of the same character side-by-side (as well as seasons four and five featuring only ''Halo 2'' imagery on their DVD covers). Even further, an actual twist the fandom didn't expect, that certain scenes would be filmed using ''VideoGame/{{Marathon}}'', is revealed by the ''Marathon'' version of the character appearing on the cover too. (The jump to ''Halo 3'', on the other hand, didn't receive any in-universe distinction, with some episodes using both ''Halo 2'' and ''Halo 3'' during different scenes. Thus, it's not much of a spoiler that the newest DVD covers feature ''Halo 3'' art.)
** New characters are featured on DVD covers, most notably the Alien.
** Season 8 introduces CGI action sequences. The first moment of this comes as a surprise as the camera slowly moves away from the characters in the scene while the viewer thinks that they can't possibly do what the scene seems to be suggesting. [[spoiler:Then it happens. The Warthog crashes right through the wall!]] This moment is prominently featured on the DVD cover. There was also a commercial going around with focus on the CGI scenes in general.
** A major twist at the end of season 9 was the revelation that Agent Carolina, long believed to have died before the series began, is actually still alive. The trailers for seasons 10 and 12 don't make any attempt to hide this.
** Season 11 has a major [[TheReveal Reveal]] that the planet that the Reds and Blues crashed on is experiencing a CivilWar. The DVD trailer for Season 11, the teaser for Season 12, and even the ''freaking title of the story arc'' (''The Chorus Civil War'') don't make any attempt to hide this.
* This is highly common in works from TheSlenderManMythos, typically in the form of characters gleaning information about Slender Man from earlier works. Word of advice: if you plan on watching MarbleHornets or reading Blog/JustAnotherFool, do not, by any means, watch or read ''anything'' posted at later dates.
* The [[FanWorks/PrettyCure community of OC fics]] in the ''Anime/PrettyCure'' fandom does tend to fall to this. Some authors spoil a lot ''before'' the episodes are out for the convenience of {{Spoiler Hound}}s, but even things that they kept secret, like Ashley's fate in the end of ''[[Fanfic/PrettyCurePerfumePreppy Perfume Preppy]]'' (and the incident that earned her the FanNickname "[[DarkerAndEdgier Cure]] [[ImAHumanitarian Cannibal]]"), are treated as common knowledge in the fanwriter community after the episode is released. Even a cursory glance over ''character popularity'' spoils you. {{Dark Magical Girl}}s get all the fanart and are the only ones usually put into the ''Fanfic/PrettyCureFanficFeatures'', so if you're wondering why [[Fanfic/FutariWaPrettyCureBlueMoon Emiru]] is on all these bonus story cast lists when she's completely normal and all the commenters on the first half of the series either don't mention her or ''hate'' her, you'll know the reason.
* Parodied in Wiki/{{Uncyclopedia}}: "This article contains spoilers. Wait, I should have told you earlier? My bad."
* The first half of season three of ''WebVideo/YuGiOhTheAbridgedSeries'' is called [[spoiler:''The Cancelled Series'']], which is advertised as such and, therefore, spoils what happens at the end of season two.
* It's hard to describe anything about [[WebAnimation/{{RWBY}} Weiss and Blake]]'s S1 character arcs without revealing that [[spoiler:Blake is a [[FantasticRacism Faunus]]]].
[[/folder]]

[[folder:Western Animation]]
* The true identity of [[spoiler: Longarm]] is one of the most shocking reveals of ''TransformersAnimated''... so naturally, it was all over the Internet in a pretty big hurry. [[MerchandiseDriven Then the toy came out.]] At this point, it's probably not likely to surprise many people any more.
** It was over the Internet ''before'' anyone who talked about it saw the episode. It [[ShortRunInPeru aired in Dubai]] and this was about all the blurry screencaps could tell us.
** Considering that he's a major player in the third season, if you're still not aware you're either blind or not up to date yet.
** Also, [[spoiler: [[ForgottenSuperweapon Omega Supreme]].]]
* By at least halfway through the first Season of ''WesternAnimation/TransformersPrime'', you should be aware that Cliffjumper is dead. It happened in the first five minutes of the show and it frequently gets brought up. The initial announcement of its sequel series, ''WesternAnimation/TransformersRobotsInDisguise'', does this to the events of the final episodes of ''Prime'', including Bumblebee regaining his voice box (part of the announcement was Creator/WillFriedle reprising the role of Bumblebee), the restoration of Cybertron, and that Bumblebee taking over the reins of leadership following Optimus Prime's HeroicSacrifice.
* Season 3 of ''WesternAnimation/TheTransformers'', taking place after TheMovie, spoils a lot of what happens in it, such as [[spoiler:Unicron being reduced to a head orbiting Cybertron, Hot Rod becoming Rodimus Prime and leader of the Autobots, Optimus Prime kicking the bucket, a few other Transformers following Prime along for the ride and Starscream getting killed by Galvatron, who is an upgraded Megatron]].
* In ''CodeLyoko'', Aelita is [[spoiler:a human girl]]. And Franz Hopper [[spoiler:is her dad, and the creator of Lyoko]]. And later on William [[spoiler: joins the group only to get permanently possessed by XANA]]. If you don't want to be spoiled, it is ''absolutely imperative'' you watch the series in season order.
* The title Phantasm in ''WesternAnimation/BatmanMaskOfThePhantasm'' is [[spoiler:Bruce's ex-fiancée Andrea Beaumont]]. A clever viewer could figure this out anyway, but the [[MerchandiseDriven toy division]] screwed up by releasing the Phantasm action figure, with removable hood, unmasked.
* After announcing its pending cancellation, the third season of ''WesternAnimation/DannyPhantom'' was created in Nick Studios in Florida -- then sent to air in Latin American countries six months before they were supposed to be aired in the US. Impatient fans wasted no time snatching up the episodes, translating them, and broadcasting them everywhere. And, if you didn't know via the internet that [[spoiler: half of the ghosts had become more monster-like (Nocturne, Vortex, Undergrowth), Danny got ice powers, Danny was going to make an appearance in a ninja suit, and that Vlad became the mayor of Amity park]], you were soon spoilered by said "surprises" through commercials and the episodes airing ''out of order''.
* The true nature of the ''WesternAnimation/{{Teenage Mutant Ninja Turtles|2003}}'' (2003) version of Shredder became this, particularly after it became necessary to qualify him as such in order to distinguish him from the other versions of the character.
** This is also immediately spoiled (and lampshaded) in ''TurtlesForever'' if one hasn't seen the 2003 series at all. The 80's Shredder's reaction to the 2003 Shredder's true nature is likely to mimic that of viewers unfamiliar with the 2003 series. Likewise, it probably worked vice-versa (fans of the 00s series would be surprised by the 80s version's incompetence).
* Commercials for the first season DVD of ''WesternAnimation/TotalDrama Island'' blatantly showed that the final three would be [[spoiler: Owen, Gwen, and Heather]], and a press release for ''Total Drama World Tour'' revealed the final two of ''Action'' when ''the season was still underway with six contestants left''. They eventually caught this mistake and changed it to two other contestants, but the damage had been done.
** ''World Tour'' itself has been plagued by this, first because Cartoon Network's commercials made it possible to figure the vote-off order, and then because Australia got the episodes and aired them in quick succession. Bizarrely, Canada (TD's home land) is getting the show after just about ''everybody'' else; even before Australia, most Canadian fans were Youtubing episodes after America aired them rather than waiting months for them to come out there.
** ''Revenge of the Island'' was being aired in ''French'' long before it aired in English. The language barrier, of course, did nothing to hide the elimination order, well apart from the alternate ending.
** ''Pahkitew Island'' started airing in Italian before it was aired in English, given that new episodes air in Italy every day, by the time the show premieres in the US, a winner is already declared.
** The official Facebook page for ''Phakitew island'' has been posting who was eliminated a day after each episodes airs. Like the Italian version, a new episode airs every day.
* ''WesternAnimation/TheVentureBrothers'' creators have a habit of giving large spoilers during episode commentary on the DVD. Played straight when one commentator points out that spoilers have been given and the collective response is "No one watches the commentary before they watch the actual show!". Later subverted during a convention when the shows creators are confronted by a fan whose friend saw the commentary before the episodes being spoiled.
-->'''Doc Hammer:''' If you juggle fire I'm not gonna run around screaming, "Ahh you're gonna burn yourself!"(...)[[IceCreamKoan If you can't get out of the kitchen, don't cook a...baking good]], I dunno; there's no platitude for a guy who watches the commentary before he finishes the season.
** It also ties into their [[DefiedTrope open defiance ]] of {{Anime}}-esque myth arcs. With the possible exceptions of Brock, Dr. Henry Killinger, Molotov Cocktease, or Soverign (who tend to be the most competent people in their respective rooms), everyone, or thing, who seems [[KnightOfCerebus to genuinely threaten]] the RuleOfFunny inevitably gets [[BreakTheHaughty cut down to size]] in [[HumiliationConga the most irreverent way possible]]. It's never a good idea to expect high drama in a [[FailureIsTheOnlyOption show about failure]].
* Bonus features on the [=DVDs=] containing the first 13 episodes of ''WesternAnimation/AvengersEarthsMightiestHeroes'' consist of interviews revealing events from the second season, such as [[SecretInvasion Skrulls replacing allies]]. In the process, the interviewees spoil events from the second half of season 1, such as [[TheWasp Janet's]] friend [[Comicbook/MsMarvel Carol]] getting superpowers and Ultron [[spoiler:attempting to destroy humanity]].
** The ''Avengers'' Season 2 trailer included on the Blu-Ray Discs of ''Film/{{Thor}}'' and ''Film/CaptainAmericaTheFirstAvenger'' also spoil Carol Danvers becoming Ms. Marvel.
** The fifth issue of [[ComicBook/AvengersEarthsMightiestHeroes the comics]] lists 10 superheroes as Avengers, despite the fact that the cartoon only had seven leads at the time. This list spoiled TheVision's HeelFaceTurn (which also received mention in the aforementioned interviews), Hank Pym's transformation from ComicBook/AntMan to Yellowjacket, and the Comicbook/IncredibleHulk's return.
* In ''WesternAnimation/ReBoot'', [[spoiler: Megabyte and Hexadecimal being siblings]] came as a surprise in the late second season. Nowadays, it's common knowledge, is constantly referenced in subsequent episodes, and any biography of them will list this fact fairly early on.
* The [=DVD=] boxset for season 14 of ''WesternAnimation/SouthPark'' reveals Mysterion's identity in the cover art.
* The opening credits for the ''ChillyWilly'' short "Chilly Chums" credit Grace Stafford as "Woody's voice", sort of spoiling the gag about [[spoiler: WoodyWoodpecker making a suprise cameo]].
* ''WesternAnimation/TheLegendOfKorra'' is set 70 years after [[WesternAnimation/AvatarTheLastAirbender the original show]]. Fans of the series who watch the original afterwards already know many reveals, such as [[spoiler: Toph's invention of metalbending, Zuko's eventual HeelFaceTurn, Aang's ability to energybend...]] basically every major plot point is brought up in some way in Korra.
* In ''WesternAnimation/WinxClub'', Bloom's status as the long lost princess of Domino is never kept a secret, despite it being a major plot twist in the first season. In addition, there is Sky and Brandon's identity switch. The actual prince Sky is Bloom's boyfriend, while Stella is actually dating Brandon, Sky's squire. All promotional material refers to them as their real names.
* In ''MyLittlePonyFriendshipIsMagic'', Twilight Sparkle becomes an [[WingedUnicorn alicorn princess]] at the end of the third season. Not only is this featured in merchandise, but in the first movie for the show and its promotions, [[WesternAnimation/MyLittlePonyEquestriaGirls Equestria Girls]], her pony form is portrayed with wings. Fans have done little to hide this plot development from new viewers, too. This is especially true in the German version, where the film Equestria Girls aired months before season three. Not only has there been legitimate merchandise showing Twilight with wings since the airing of the season 3 finale (in which she gains them), but they are rather prominently displayed on the cover of the Season 3 DVD boxset, even though she only gets her wings in the closing minutes of the final episode.
* The promotional synopses, preview trailers, and teaser clips of ''[[WesternAnimation/MyLittlePonyEquestriaGirlsRainbowRocks Equestria Girls: Rainbow Rocks]]'' casually spoil that Sunset Shimmer, the BigBad of ''Equestria Girls'', pulls a HeelFaceTurn at the end of that movie.
* In ''WesternAnimation/TheSimpsons'', anything related to Sideshow Bob (one of the most merchandised characters outside of Our Favorite Family) will point out that he wants to kill Bart, or at least that he ia a recurring villain. In his premiere episode, however, Sideshow Bob being evil was actually TheReveal, coming off as Krusty the Klown's bumbling sidekick up to that point. Most of Sideshow Bob's return appearances mention this fact (along with other crimes he attempted).
* The plot ''WesternAnimation/YoungJustice's'' second season, Young Justice Invasion, is set in motion as result of the events of the finale. This also includes a character who is WalkingSpoiler as they give a MASSIVE twist in the first season's finale.
* With the show entering its sixth season, it's difficult for newcomers to ''WesternAnimation/AdventureTime'' not to be aware of the series taking place in a post-apocalyptic environment [[note]]While interviews before the show even premiered address this, and there are occasional background hints even in the intro sequence, the show itself doesn't directly reference the issue until the end of the second season.[[/note]] and that the Ice King is really a man that lived through the apocalypse and driven insane by the magic crown that protected him from the nuclear fallout.
* In ''WesternAnimation/StarWarsTheCloneWars'', Darth Maul still being alive is not much of a secret anymore after the Season 4 finale, and it was a big surprise back in Season 3's "Witches of the Mist". The advertisements for the Season 4 finale heavily promoted Maul's return, he's on the box art for the season's DVD/Blu-Ray case, and he was featured in the Season 5 trailers and the 100-episodes milestone video.
[[/folder]]

[[folder:Real Life]]
* Listed here because it applies to every category above. If a particular movie, book, TV show, game, etc becomes popular enough to warrant coverage by news outlets, and said production includes a surprise twist that generates intense public interest, it is nearly impossible not be spoiled as spoilers often end up in headlines, on magazine covers, etc. For example, anyone not following ''Series/GameOfThrones'' week-to-week has likely found it impossible to not be spoiled about the [[spoiler: Red Wedding and Purple Wedding]] episodes.
* Whenever your favorite series has announced a new installment to their franchise but you cannot afford it for several reasons (region-locking/NoExportForYou/false-equivalence currency exchange rates of all things) you tend to avoid anything related to the series due to not wanting to be spoiled. [[ColdTurkeysAreEverywhere Unfortunately the more you try to avoid it the more people spoil them, since everybody and their mother have access to them, except you]]. This got worse if said franchise is well-known and fast-paced like ''{{Pokemon}}''. By the time you hear too much of the spoilers, their twists and how said new installment is far superior in comparison to the rest of the franchise and yet you ''still could not afford it'' no matter what [[HypeAversion the bitterness that you had bottled up this time might cause you to unleash a destructive hatred for a series that you followed for years.]]
[[/folder]]
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