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->''The kimono, of course, does that thing that all kimonos generally do.''
->''"Oh shit" I hear myself say.''
->''And I would have thought, at my age, no single part of a woman could ever again be ''this'' simply breath-taking to behold.''
-->-- '''Eveless Eden'''

In Japan, kimonos have a very special place in people's hearts, and are a medium for a thousand symbols. For more information about kimono, see the [[{{Kimono}} useful notes]]. For use as a visual cue for traditionality, see KimonoIsTraditional.

Kimono are also a specific type of Japanese FetishFuel, in ways not easily explainable. First, people are expected to ''not'' wear normal/western-style lingerie underneath, including bra and panties, as bra will ruin the chestline (which should be smooth), and panties will without exceptions create pantylines. Second, most of the body will be covered in a lovely package, spelling out (in the case of a young girl) "youthful", "innocent", "pure", "proper", "cheerful" and "[[strike:virginal]]eligible for marriage" - in kimono code. Few people in Japan know enough about kimonos to get every nuance, but much of the message seems to trigger some subconscious understanding. There's the fact that the idea of getting to open a present wrapped neatly like this thrills many a mind, similar to [[OfCorsetsSexy corsets]]. There's also the fact that no matter how much of the body is wrapped up and hidden, the Ultimately And Most Bewitchingly Sensual Mystery of Female Body, the nape of the neck, will be game for eyes. Then add to that the garment restricts the movements of arms and legs to appear rather lady-like (or, on guys, more disciplined and manly) - what's not to like.

Yukata are worn by nearly everyone come summer and festivals. The feelings they awaken are rather similar to kimono. By nature, a yukata is relaxed home-wear (comparable to shorts and a tank top), and situations where one can wear it are very limited. A big deal of the allure of [[FestivalEpisode summer festival]] or hot springs (filler) episodes in anime and manga is related to having the cast in yukatas. ''[[VaporWear Because there's nothing underneath]].'' On young children, the special fluffy yukata obi makes for an excellent chance for extra big bows and super-cuteification.

KimonoFanservice comes in two types, which can and do overlap (Please note that straight fanservice, where the garment simply happens to be a kimono, but could just as well be a bathrobe or a shirt or any other garment, is simply {{fanservice}}.):

!!!A: CostumePorn
Where the audience appreciates the garments themselves. Especially prevalent in period pieces. Can overlap with AwesomeAnachronisticApparel.

!!!B: PanderingToTheBase, FetishFuel (with/or [[DownplayedTrope mild]] {{Fanservice}})
Where the audience appreciates getting to see their favourite bishoujo or bishie in this specific dress. Unlike in conventional FanService, the amount of skin shown will be [[DownplayedTrope very modest]]. Caters to such fanservice tropes as (supposed) GoingCommando, (hypothetical chance of) mixed ActionDressRip and ShowSomeLeg, and maybe {{Sarashi}}. Especially in the case of geishas, a specific sexual plus without its own trope yet is that the dress frames the nape of neck, which was ''the'' Japanese fixation on female body before Western fashions became dominant.

Due to its complexity and obscurity to modern (and non-Japanese) folks, it's also constant fodder for research failure-induced UnfortunateImplications (right flap over left means you are dead and soon buried) and AccidentalInnuendo (in modern era costumes, obi tied in front means you are a ''working girl'' and need to be able to get it off on a short notice but in older period costume, this innuendo won't apply; and a million more). Kimono wearing in itself has suffered from TropeDecay; a single man can be blamed for today's tubular kimono fashion, its rigid rules, and the death of the more fluid style of pre-WWII times. As per RuleOfCool, many of those rules get kicked out of the window in fiction, and heroines won't get accused for "abusing a national symbol" by a mob of angry aunties.

See {{Qipao}} for another type of "sexy Asian dress" that occurs frequently in fiction.

'''Please do not add examples of typical {{fanservice}} that just happens to use a kimono (the kimono falling off or open, kimono used in the same way as a normal robe, etc) to this page. They should go on the {{Fanservice}} page.'''

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!!!Examples:

[[foldercontrol]]

[[folder:Anime & Manga]]
* Ichihara Yuuko from ''Manga/XxxHOLiC'' has [[CostumePorn stunning ensembles]] [[RuleOfCool breaking every conceivable rule of kimono propriety]], while remaining elegant and very stylish despite her... suggestive fashions.
** Also notable for a relatively normal teenaged male protagonist example. The tradition is carried on by Watanuki [[spoiler:after Yuuko's death]].
* ''IroOtoko'' centres around a designer who is trying to market fashionable men's kimonos, which isn't working very well for him. Both he and others models walk around in them to advertise, invoking this trope.
* Sakaki buys Yuki a kimono in ''HeartStrings'' in order to present him as a "yakuza wife." Very much {{fanservice}}.
* In ''Manga/DrugAndDrop'' the main characters all wear yukata at one point and Kazahaya immediately begins complimenting the beautiful Kakei. Saiga, on the other hand, gets the opposite reaction as he looks like a nightclub worker wearing yukata and SunglassesAtNight.
* In ''Manga/FutureLovers'' while at a summer festival Kento starts talking about how pretty women in yukata are and his lover Akira makes a sulky comment about yukata not suiting him. This of course spawns an ImagineSpot of Akira in yukata that is actually a bit of a {{fanservice}} [[RuleOfFunny fail]].
* ''Manga/AiYoriAoshi'' has the female lead always wearing a kimono. This is "justified" because her father owns the largest kimono manufacturing company, and it just wouldn't do if his daughter was seen wearing something besides a kimono made by her family.
* [[ShipTease Fai's furisode]] in ''Manga/TsubasaReservoirChronicle''.
* Sumire Kanzaki does B2 var. ImpossiblyLowNeckline in ''VideoGame/SakuraWars''.
* In ''Manga/HidamariSketch'', a festival offers free snacks to those who come in yukata (and bring the flyer). Miyako, who doesn't have one, is ready to [[{{Curtain Clothing}} pull down her curtains to make one]], but Hiro offers her old one with a [[MagicalPrincessMinkyMomo Mahou Shoujo Minky]] print. It comes down to about a centimeter below her buttocks. She thinks it's a perfect fit, and Yuno and Hiro say it looks "cute" and "fashionable", respectively, though Sae privately thinks she looks like a hooker.
* In ''Manga/LuckyStar'', at the matsuri, Konata muses that if they were in a DatingSim, they'd trigger a flag because they're at a festival outside, wearing yukatas.
* Nearly any manga and anime long enough features a summer festival episode/chapter, or a ryoukan/hot springs resort one, or ''both'', with male members of the cast expressing gratitude for getting to see the ladies in yukata, and sometimes vice versa as well.
* [[MoeAnthropomorphism Japan]] from ''Webcomic/AxisPowersHetalia'' doesn't really fit this trope canon-wise, fitting KimonoIsTraditional better... but does fandom put him into yukatas and kimonos a ''lot'' more often than canon does? And use them to play up his YamatoNadeshiko and/or {{Moe}} traits? You betcha.
** Played completely straight when Ukraine and Belarus were drawn in kimonos, as per fan request.
* Amasawa of ''Manga/TheWeathermanIsMyLover'' has a cosplaying habit, so when the cast and crew of his program take a trip to an onsen, he brings along a female yukata. And I quote:
-->'''Amasawa''': "Cute?"
-->'''Koganei''': "[[DistractedByTheSexy Yeah]]...I mean NO!"
* One of the scenes in a ''Anime/CodeGeass'' game have the mainly European cast wearing kimonos. Hilariously, it even included the {{Meganekko}} who has... ''problems'' with the Japanese.
* Yumi from ''Manga/RurouniKenshin'' wears an off-the-shoulders kimono that should not logically stay up. She is also a former prostitute.
* ''Manga/SayonaraZetsubouSensei'' makes reference to the fact that a kimono would traditionally be worn without underwear, and the whole show is a massive example of type A, thriving in AwesomeAnachronisticApparel. Also, each tankobon features one of the female students in a kimono on the back cover.
* In the last chapters of ''Manga/InuYasha'', Rin is seen receiving a kimono from [[spoiler: Sesshoumaru]]. It's [[CrowningMomentOfHeartwarming highly heartwarming]].
* In ''Manga/SeitokaiYakuindomo'' Shino mentions traditional clothing while imagining a kimono-clad woman getting her obi unwrapped. But she points out that while she'd like to be in that position, she's worried about getting dizzy from the spinning.
* An [[http://i-a.animepaper.net/thumbnails/preview/202881/1/%5Banimepaper.net%5Dpicture-standard-anime-fullmetal-alchemist-edward-elric-for-japan!-202881-nat-preview-141036ce.jpg omake image]] for ''Manga/FullmetalAlchemist'' features Edward Elric doing kimono fanservice in both senses of the term.
* This trope played out in at least three episodes of ''Manga/MaicchinguMachikoSensei''. One episode featured the main character acting in a historical drama,another was set during the Lunar New Year, and the third took place during a festival. In keeping with the tradition of the anime, she lost her kimono everytime.
* Ryougi Shiki of ''LightNovel/KaraNoKyoukai'' hardly ever wears anything else. [[LadyOfWar And she kicks lots of ass, too.]]
** It's not usually used for fanservice with her, partially because she tends to wear a jacket over it, but this [[http://abload.de/img/takeuchi_takashi0063ucni.jpg official image]] and these [[http://abload.de/img/141644444fb11a5c5fb49ebc8e.jpg concept sketches]] do come to mind. Rrrr.
* [[TearJerker Cruelly and dramatically]] subverted in ''Manga/OniisamaE''. During a flashback, we see [[spoiler: Kaoru Orihara]] wearing a yukata during a date with her boyfriend [[spoiler: Takehiko Henmi]], and she strips naked in front of him... [[spoiler: to show him her physical scars after her [[IllGirl breast cancer]] caused her to have a mastectomy. She then breaks up with him, because [[DontYouDarePityMe she doesn't want to be a load to her loved ones]].]]
* Often occurs in festival episodes for the ''Anime/PrettyCure'' series. May count more as a Type B than A, as the Cures often squeal about how a certain teammate looks good in a yukata.
* ''Manga/RanmaOneHalf'': Akane Tendo is forced into one of these in the manga. Due to [[BelligerentSexualTension the relationship between her and Ranma Saotome]], Ranma lampshades this trope in a way that makes it a complimentary put-down.
--> '''Ranma:''' It suits you, Akane.
--> '''Akane:''' Really?
--> '''Ranma:''' Yes. For even overweight girls can look beautiful in kimonos such as the one you're wearing.
** Akane and other characters often wear lovely yukatas during festivals.
* ''LightNovel/ShakuganNoShana'': Shana, a world-innocent {{Tsundere}}, sports a kimono during some festival episodes, and almost everyone both in and out-universe agree she's cute wearing it.
* In ''LightNovel/{{Gosick}}'' Kujo wears a men's kimono for an entire episode. A rare male example.
* In ''Anime/MaiHime'', after Shizuru rescues Natsuki from Nao, she's seen wearing a purple kimono and gives Natsuki a light blue one. Shizuru continues wearing the kimono for most of her PsychoLesbian rampage, but it eventually gets torn in places, and she changes back into her StudentCouncilPresident [[CustomUniform uniform]] by the time Natsuki confronts her.
* While the Princesses in ''Manga/PrincessPrincess'' don ElegantGothicLolita fashion, Arisada notes that the style depends on who's in charge of the sewing club, and when ''he'' was a princess, his costumer preferred this trope, in equal parts Type A and Type B.
* The Type B is '''horribly''' subverted in ''YamiNoMatsuei''. In a flashback, [[spoiler: Hisoka Kurosaki]] is seen wearing a dark kimono. Then [[ToplessnessFromTheBack it sexily]] [[DressHitsFloor falls off him]]. And '''then''', [[FanDisservice what follows]] is [[spoiler: the ''exact'' flashback to the time when Muraki ''raped Hisoka and cursed him into a CruelAndUnusualDeath''.]]
[[/folder]]

[[folder:Fanfiction]]
* Tsuruya fits an extreme version of [[CostumePorn Type A]] during one chapter of ''Fanfic/KyonBigDamnHero''. Since she wears a kimono much of the time at home, [[GoingCommando Type B]] is likely to be in effect, too.
[[/folder]]

[[folder:Film]]
* The film version of ''MemoirsOfAGeisha'' offers type A. Unless you notice and care about such mistakes as incorrect fit in should-be-tailored pieces, less-than-perfect ''kitsuke'', or inappropriate seasonality.
* O-Ren Ishii from ''Film/KillBill'' seems to be a type A when she's a Japanese ganglord.
[[/folder]]

[[folder:Literature]]
* ''Literature/TheTaleOfGenji'' includes pedantically detailed descriptions of about everything the female characters wear. In addition to being CostumePorn, this also provided contemporary and history-savvy readers with loads of insight into the character's personalities. Most translations omit these descriptions for obvious reasons.
* The racier U.S. [[PulpMagazine pulp stories]] of the Thirties would often have a Western character wearing a kimono as an "at-night but not actually in bed yet" garment; the fashion took a sudden nosedive in the Forties for [[UsefulNotes/WorldWar2 reasons that should be obvious]].
[[/folder]]

[[folder:Live Action TV]]
* In a live action western male version, ''Blonde'', a Creator/MarilynMonroe biopic, is mostly notable for featuring Patrick Dempsey and JensenAckles in a threesome. It also is notable for having Ackles swishing around in a kimono, much to the pleasure of fangirls (and probably a few [[EvenTheGuysWantHim fanboys]] too).
* ''Series/BuffyTheVampireSlayer''. Buffy and Angel are walking out of a movie theatre [[UnresolvedSexualTension looking rather tense]] after watching an erotic foreign film.
-->'''Buffy:''' I don't like getting you worked up like that. [[CantHaveSexEver We can't actually do any of those things]]. [[SexFaceTurn You'd lose your soul.]] Besides, I don't even own a kimono.
[[/folder]]

[[folder:Video Games]]
* The [[HotSpringsEpisode Hot-Spring Scramble]] DLC mission in ''VideoGame/FireEmblemAwakening'' lets you see [[spoiler:Lucina]], [[{{Tsundere}} Severa]], [[MediumAwareness Owain]], and [[CasanovaWannabe Inigo]] in yukata. Oh, and [[RandomNumberGod A]][[MsFanservice n]][[MemeticSexGod n]][[SeriesMascot a]].
** PlayedForLaughs with the level's [[StalkedByTheBell powered-up]] Swordmaster [[TheUndead Risen]] who also wear yukata, just like the Swordmasters in your party.
* In ''VideoGame/{{Persona 3}}'', on New Year's Day, when the girls are all wearing kimono, Junpei claims that every guy fantasizes about how there's nothing underneath. Unfortunately, he said this Ken who [[FromTheMouthsOfBabes asks the girls if they are cold because of this reasoning.]]
** If Junpei got to try he'd be sorely disappointed as there in fact would be underlayers upon underlayers underneath. Especially in winter.
** In the PSP version with the Female Protagonist, you can go out with Junpei to summer festival with a yukata. He sings the praises of the yukata and how sexy the Protagonist looks. And you wear a kimono on New Year's Day too with the other girls. Too bad nether are shown save from the shoulders up.
* In ''VideoGame/{{Persona 4}}'', [[YamatoNadeshiko Yukiko]] wears one when she works at her family's inn.
** It also has all the girls wearing yukata for the summer festival, which Teddie finds very exciting. Kanji is too embarrassed to even look at them.
** On New Year's Eve, the guys work themselves into a tizzy over the thought of the girls showing up in their yukata... only for them to instead come bundled up in winter clothes like them, because it's bloody cold!
* As alternate costumes in ''VideoGame/TalesOfVesperia'', Estelle gets one, and Judith gets a shorter yukata. There are even accompanying skits about how good characters look in their new outfits.
* In ''DoubleDragonNeon'', [[BigBad Skullmageddon]]'s {{geisha}}s exhibit Type B with ShowSomeLeg and [[ImpossiblyLowNeckline low necklines]].
[[/folder]]

[[folder:Webcomics]]
* ''Webcomic/{{Hiimdaisy}}'' spoofs the ''VideoGame/{{Persona4}}'' example from above:
-->'''Yukiko''': ''I'm wearing a kimono because I'm filling in for my mom at the inn we run.''
-->'''News Reporter''': ''Yukiko Amagi is wearing a kimono because she's filling in for her mom at the inn they run.''
[[/folder]]

[[folder:Western Animation]]
* In the last episode of ''[[WesternAnimation/TeenageMutantNinjaTurtles2003 Teenage Mutant Ninja Turtles]]'' (2003) Foot Clan leader Karai wears a kimono to April and Casey's wedding ceremony.
* In the [[PixarShorts Pixar animated short]] ''Tokyo Mater'', [[WesternAnimation/{{Cars}} Mater]] can actually be seen flirting with some female Japanese cars designed to resemble Geisha girls before running into the short's main villain, Kabuto.
** The three Geisha girl cars and Kabuto later make brief reappearances in the film ''Cars 2''.
[[/folder]]

[[folder:Real Life]]
* Geisha are more or less the embodiment of type A. Not do they only master the proper kimono wearing posture and carriage to be always elegant, they also wear certain items (like red underkimono) and such fashions (such as lower-and-looser-than-strictly-proper obi) to specifically tantalize. As the style they wear is obsolete, also counts as GorgeousPeriodDress.
* Some hostess bars have a few girls wearing kimono to cater to the fancy of men who like this kind of thing.
* There have been some MissWorld contestants from Japan wearing heavily B2 type costumes on the "national" round. Opinion varies on whether those costumes are an exiting and sexy approach to the kimono or a complete disgrace.
[[/folder]]
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