->''"It's still real to me, dammit!"''
-->-- '''Dave Wills''', [[https://www.youtube.com/watch?v=jKECiyIsq3I the Crying Wrestling Fan]]
%%
%% One quote per page, please. Additional entries can go on the /Quotes/ tab.

"Kayfabe" is a carny term thought to have originated from the PigLatin for "be fake", possibly originally by pronouncing it backward ("kay-feeb"). ProfessionalWrestling adopted the term as a reference to the standard FourthWall features of separating the audience from the action. It is meant to convey the idea that pro wrestling is a genuine sport, and this is how these people are really acting.

In all cases of kayfabe being used, the fact that what's being shown isn't really what's going on is obvious to anyone who looks at it. But the WillingSuspensionOfDisbelief is understood by everyone involved for the sake of enjoying the media. Telling the average fan that wrestling is "fake", or that Franchise/TheMuppets aren't real actors, or that their favorite VirtualYoutuber is not a cute anime character but a person using motion-capture software, will just make you sound stupid – [[NeverHeardThatOneBefore you're not the first person to say that]], and everyone's well-aware by now. But no matter what you say, the fan still likes it. They're participating in the fiction because they want to enjoy it or believe in it.

In short: Kayfabe is when a work is presenting itself as real, and we all play along. Not because we think it's real, but because we ''know'' it's fake and we want to enjoy it regardless.

See also {{Flynning}}, which serves many of the same purposes for depictions of [[SwordFight swordplay]]. For another kind of fiction pretending to be real, see DirectLineToTheAuthor. When actors themselves choose not to break kayfabe in order to better stay in-character, see MethodActing. When fans jokingly play along with the work as a meme, it's a PlayAlongMeme.

Compare ProWrestlingIsReal, where wrestling isn't fake within the context of a video game or fictional work.

----
!!Kayfabe In Media:
[[foldercontrol]]

[[folder:Anime and Manga]]
* The world of Flonyard in ''Anime/DogDays'' seems to ''run'' on Kayfabe. Battles are non-lethal, thanks to the locations in which they are held, and the various warriors and important characters are treated like idols, getting interviews and giving concerts on television. No ill-will tends to arise between nations who hold battles.
** The daring (and quite real) kidnapping of the Biscotti Princess is candidly televised and presented as though it were a story event similar to those seen in wrestling.
[[/folder]]

[[folder:Comic Books]]
* In ''ComicBook/SupermanTruth'', Franchise/{{Superman}} comes across an underground wrestling ring where "gods" maintain their "followers" and thus their existence by reenacting their "legends" in wrestling matches. The matches are very real, with any injuries from the legend being incurred, but the promoter [[Literature/ArabianNights Scheherazade]] can heal them by recounting their stories behind the scenes.
[[/folder]]

[[folder:Fan Works]]
* ''Fanfic/DeusExEquineRevolution''. According to Rainbow Dash, the supposed rivalry between the Wonderbolts (who don't use augments) and the Shadowbolts (who do) is just an act.
* Jara from ''Fanfic/KaraOfRokyn'' is a heel wrestler that plays the hero-beating villain act. Her real person is pretty mean-spirited, but not evil.
* Discussed in ''Fanfic/{{MFD}}''. Holly hated this aspect of the Roller Derby circuit.
* ''Podcast/SporadicPhantoms'' presents itself as real, to the point that the website has no information about the creators and the characters encourage listeners to talk to them on their social media accounts. The only indication that this is an ''Literature/{{Animorphs}}'' fanwork is Creator/KAApplegate being mentioned in the "special thanks" at the end of each episode.
* ''Webcomic/TagDream'', despite otherwise lovingly playing with all sorts of wrestling tropes, largely avoids use of in-universe kayfabe. Kaguya is the only exception, having converted into an enthusiastic wrestling fan, which actually causes problems midway through the comic when the staged event used to bring Mokou on her team fools the audience, unfamiliar with kayfabe, into thinking Reisen had actually betrayed the fan favorite Hourai team, to they point they actually try to attack her.
* ''Fanfic/ThisBites'': On [[spoiler:the SBS]], Soundbite's Music Corner is frequently hijacked by Scratchman Apoo, who compete on who has the best taste in music. In reality, the whole thing is a DJ feud act staged by the two of them and Cross. [[spoiler:There's actually a SideBet among the other Supernovas if it's even real, with X Drake pointing out that the transceiver Cross uses was built by Dr. Vegapunk, and thus wouldn't be so easily hijacked]].
[[/folder]]

[[folder:Film]]
* ''Film/TheWrestler'' explores this and other aspects of wrestling, and goes into the fact that while it's "staged", it's still extremely demanding as wrestlers are essentially doing rough stunt work. They're TrueCompanions as well, when not doing kayfabe.
* ''Film/RequiemForAHeavyweight'': DiscussedTrope. Mountain Rivera, a washed-up boxer, has to start a new career in wrestling. It's explained to him that all he has to do is make it look real and learn how to fall without getting hurt. At the end, when he's entering the wrestling ring, he's told again that it's fake and that he, being a former boxer, shouldn't get carried away and hurt someone.
* As depicted in ''Film/ManOnTheMoon'', Andy Kaufman was fascinated with wrestling and decided he wanted to be the {{Heel}} wrestling women. He and Jerry Lawler collaborated, and the two fooled everyone, and we mean ''everyone'', with some hardcore Kay Fabe. Even if you knew Andy was faking it, he was uncomfortably realistic in his sexist persona.
* In ''Film/ShadowOfTheThinMan'', Nick and Nora attend a wrestling match. When the man running it says that they are in for a great match, Nick quips "How do you know? Were you at the rehearsal?". Later on they leave while the fight is still going on, with one wrestler in a painful looking hold and groaning with discomfort. As she passes the ring, Nora tells him that she hopes he gets out of it okay. The wrestler stops groaning and thanks her for her concern in a perfectly normal tone of voice.
* In The ScrewballComedy ''Film/NothingSacred'', Wally takes Hazel to a wrestling match. He starts talking about how it's all phony and scripted, and then starts riffing on how New York is full of phonies.
* ''Film/KayfabeAFakeRealMovieAboutAFakeRealSport'' is a mockumentary about the professional wrestling business. The wrestlers know that no one believes what they're doing is real, but they nonetheless do their best to put on a good show, never breaking character even in the most ridiculous moments.
* ''Film/ThePrestige'':
** Alfred Borden and his assistant Fallon take kayfabe to great extremes to hide the fact that [[spoiler:they're actually a pair of identical twins]].
** In one scene, Cutter sends Angier and Borden to watch a Chinese magician and figure out exactly how the man makes a heavy goldfish bowl (filled with water and goldfish) appear from under a cloth. Borden immediately deduces that the old magician is doing kayfabe: he's holding the bowl between his legs under his skirt, hiding the strength required to accomplish the trick by always appearing frail in public. Borden admires the way the Chinese magician goes to such an extreme that he "lives" his performance at home, [[spoiler:especially since that's what he himself does with his twin brother]].
* When ''Film/DarbyOGillAndTheLittlePeople'' came out, the film's leprechauns were presented as being the real thing with Jimmy O'Dea not being directly credited as King Brian. Besides a "Special Thanks to King Brian for his participation" credit, a special episode of Walt Disney's television show to promote the film had him go directly to Ireland to recruit the actual King Brian and Darby to participate in the film.
* Alluded to in ''Film/RockyIII''. [[Wrestling/HulkHogan Thunderlips]] acts like a jerk and goes berserk during his charity match with Rocky, but afterwards is cordial and friendly. Rocky is baffled by the change and Thunderlips cryptically says that "that's the name of the game." Note that the movie was made at a time when kayfabe was still tightly enforced, so it stops just short of saying that wrestling is predetermined (since doing so would've certainly killed Hogan's career), instead implying that Thunderlips was acting up to give the audience a good show.
* ''Film/FightingWithMyFamily'' addresses this at several times, being a biographical film about Wrestling/{{Paige}} and her wrestling family. Creator/VinceVaughn's trainer character outlines clearly to the audience that wrestling is an elaborate play presented to the audience, "Soap opera in spandex," and that wrestlers may come from different backgrounds depending on how well they fit a particular look for the company. When in-laws came to visit the Knight family the mother-in-law asks if wrestling is fake, to which the dad clarifies [[InsistentTerminology it is not fake but fixed]]. This movie is still presented like any other SportsStories, an underdog going through training and overcoming obstacles in order to reach the "championship."
* ''Film/AbbottAndCostelloInTheForeignLegion'': Discussed InUniverse -- the film starts with Bud and Lou operating a wrestling ring and Bud getting annoyed at the wrestlers for not following their scripts. Furthermore, Abdullah doesn't like the script, since it calls for him to lose, and decides to quit. Later on, while being held by the Al-minya tribe, Abdullah invokes the trope, unbeknownst to the people watching, when he fakes beating up Bud and Lou as a ploy to help them escape.
[[/folder]]

[[folder:Literature]]
* Mick Foley's second book ''Foley Is Good!...And the Real World is Faker Than Pro Wrestling'' was all about pointing out instances of this, such as his time on the talk show circuit while he was promoting his first book; Foley describes the surrealness of he and the talk show hosts acting like the best of friends while on-camera before sitting in awkward silence during the commercial breaks -- and then going back to acting like friends when the cameras starting rolling again.
* In ''Literature/OtherPeoplesHeroes'', the superhero/supervillain business is an elaborate charade with choreographed battles according to storylines, controlled damage, and mind wipes to ensure that no one catches on for long.
* Creator/ChuckTingle has an elaborate persona and the real identity of the writer is unclear.
* Discussed in Creator/RolandBarthes's essay, "The World of Wrestling," in the book, ''Mythologies''.
* One of the longest-running cases of a fandom doing this is with Literature/SherlockHolmes, where scholars operate under the conceit that Holmes and Watson were real people. The oldest recorded case of this is from 1902, but it really got going in 1928 and is standard practice among many of the most prominent scholars.
* Creator/PhilipJoseFarmer wrote ''Literature/TarzanAlive'', a book purporting to be a factual biography of the "real" ''Franchise/{{Tarzan}}'' the Creator/EdgarRiceBurroughs novels were based on. Not only does the book maintain Kayfabe, but Farmer always claimed in interviews he had written about a real person who he had really met and interviewed.
* The Hooded Fang in ''[[Literature/JacobTwoTwo Jacob Two Two Meets the Hooded Fang]]'' is a demonstration of wrestlers keeping kayfabe even when outside of the ring. A former heel wrestler who left the business after a kid found his masked gimmick to be funny rather than scary, his infamy in the ring resulted in him getting hired as the warden of a prison for children. However, whereas everyone else working in the prison are [[ChildHater Child Haters]], he, on the other hand, is actually a decent person with a lot of childlike qualities, with his cruel actions just being him maintaining his wrestling persona while on the job. While most of the child prisoners don't really see him as a scary person, they still act like that as a means of entertaining him, allowing him to keep up the persona.

[[/folder]]

[[folder:Live-Action TV]]
* On Creator/ConanObrien's shows a RunningGag whenever they had Creator/PaulRudd on he would describe the current show or movie he was involved with and try to set up a clip of that project, [[BaitAndSwitch only to show an absurd clip]] from the low budget film ''Film/MacAndMe''. Consistent across every instance when the clip is over Rudd has a modest smile and nodding as though that really is a clip from the film he is promoting, while Conan initially goes along with it but after the fourth or fifth time would call him out on it. Rudd would then show the "real" clip only to troll the audience a second time with the same clip. Creator/JuddApatow apparently stepped in to keep him from doing it for ''Film/TheFortyYearOldVirgin'', but regardless of how much everyone comments on what he is doing Rudd [[TheComicallySerious stays in character as much as possible]].
* Creator/StephenColbert's character on ''Series/TheColbertReport'' was actually a character that happened to have the same name and certain life events as the real Colbert.
* Creator/TomBaker, the Fourth Doctor on ''Series/DoctorWho'' kept up the pretence that he ''was'' the Doctor whenever he met fans, and would never be seen smoking or drinking in public to uphold this.
* There may or may not have been a certain level of Kayfabe surrounding "[[Recap/TheFiveishDoctorsReboot The Five-ish Doctors Reboot]]", a comedy WebVideo made for the ''Doctor Who'' fiftieth anniversay with Creator/PeterDavison, Creator/ColinBaker, and Creator/SylvesterMcCoy AdamWesting as egomanical versions of themselves trying to sneak into the filming of "The Day of the Doctor", the fiftieth anniversary special. It's suspected by many fans that, during the run-up to the anniversary, the trio overstated their unhappiness at not being invited to replay their roles in the real special to prepare for the web video. Davison, certainly, spoke much more nuancedly about his feelings in a subsequent ''DWM'' interview.
* The actors on ''Series/TrailerParkBoys'' would always appear in public in-character during the show's original run; they didn't appear as "themselves" until the original cancellation. Now with the show back, they appear as exaggerated versions of themselves alongside their characters. While it wasn't that difficult to determine that it was a {{mockumentary}} (it after all has credits listing the actor's real names and the writing staff), it did lead some people to believe it was a real documentary show.
** They still only ''very rarely'' make scheduled appearances as themselves, and typically only in things directly connected to their Swearnet online channel.
* ''Series/HoganKnowsBest'' and ''Series/BrookeKnowsBest'' were, [[Wrestling/HulkHogan ironically enough]], rumored to be some of the most heavily scripted "reality" shows ever made.
* The cast of one of the original modern reality shows, ''Series/TheOsbournes'', prided themselves on the fact their show was not scripted like most of the ones that followed. However, ''The Osbournes'' is a large reason why most of them ''are'' now scripted, since filming in the unscripted style took a lot more time (and money) to get enough usable footage.
* It's an open secret that a lot of ''Series/TheJerrySpringerShow'' is staged and many of the guests are actors playing roles (some come back several times as different people!), but it doesn't stop people from watching it.
* [[Series/TalesFromTheCrypt The Crypt Keeper]] is always regarded as real when he appears with human actors (which admittedly isn't often). This was most pronounced when he "directed" the movie ''Film/DemonKnight''; the rest of the cast wasn't all-too impressed by his humor, however.
* The various ''Series/IronChef'' series have varying degrees of kayfabe, although one thing all of them have in common is that no, the EccentricMillionaire hosting the show is really just an actor playing the part. Doesn't stop everyone from regarding him as such.
* Contrary to popular belief, Ferne [=McCann=]'s persona on ''Series/TheOnlyWayIsEssex'' is NOT kayfabe - she really ''is'' a NiceGirl, despite [[LuridTalesOfDoom the media portraying her as such]] and as a RichBitch, although she's middle-class.
* The producers of the original TV series ''Series/TheFugitive'' forbade stars David Janssen and Barry Morse from appearing in public together; they were good friends in real life, but antagonists on the show -- and the production company and network wanted to keep up that appearance. They and their wives would often have dinner at each other's homes, instead.
* It's actually quite admirable just how ''seriously'' the humans involved take the ''Series/PuppyBowl'', like it is a genuine football game, just with puppies.
* {{Game Show}}s:
** Many daily game shows pretend that they filmed one episode per day (often referring to the projected air date as if it was "today"). In reality, they generally film one week's worth of shows in a single day (contestants and panelists bring multiple outfits, changing between shows). A contestant who will "come back tomorrow" only has a short break; one who will "come back next week" may actually return for filming the next day, next week, or even months later. (This was more of [[TheArtifact an artifact]] from when everything was live as opposed to tape; Creator/JackBarry asked this on every show he hosted.)
** On another, more recent note, the 2017 revival of ''Series/TheGongShow'' has Creator/MikeMyers hosting under the persona of fictional British TV presenter "Tommy Maitland" (Myers with a bit of makeup and a Scottish accent). On the show itself, everyone refers to Myers as Maitland, and references to Myers himself are nonexistent. Outside the show, it varies; some articles about the show run with the idea of Maitland being "real"--complete with his own fictional backstory--while others explicitly state he's Myers.
** A far more overt and infamous case happened in TheFifties. During that time, game shows (then known as quiz shows) were [[ExecutiveMeddling rigged by their producers]] in order to create a more compelling product that people would want to watch and advertisers would want to sponsor, as some of the earliest shows saw the contestants get tripped up by simple questions and embarrass themselves. The resulting scandal that erupted when the rigging was exposed in 1958 led to [[HauledBeforeASenateSubcommittee Congressional hearings]], new laws being passed to ban such rigging, and game shows [[GenreKiller vanishing from the airwaves]] for over a decade. Only in TheSeventies after sufficient time had passed did they return, and these shows had lower prizes and different formats that focused more on word games and puzzles than general knowledge.
* Chloe Khan, former X-Factor contestant, [[FakeNationality who is not Middle Eastern - it's just a change of surname]], teeters between this and her real-life self. The Playboy girl image she promotes is entirely a character, what she is in real life (apart from being a model) varies between TheFixer ([[Administrivia/TropesAreTools in a positive sense]]), TheMatchmaker and [[GentlemanAndAScholar a Lady and a Scholar]] (but without the academic setting). She is actually [[SmarterThanYouLook not as ditzy as the British media seem to think]].
* ''Series/Glow2017'', being a fictionalized version of the real G.L.O.W., naturally illustrates the contrast between the wrestlers' lives and personalities and the characters they play.
-->'''Ruth:''' Are you hiring actors to play wrestlers or are ''we'' the wrestlers?
-->'''Sam Silvia:''' [[MathematiciansAnswer Yes]].
* Creator/JimmyKimmel started a RunningGag on ''Series/JimmyKimmelLive'' where he claimed they had Creator/MattDamon as a guest but ran out of time, which came from an {{improv}} during an [[SelfDeprecation underwhelming episode]] (Damon was the first A-list celebrity he could think of to make the joke work). Kimmel's producer encouraged him to continue with it every episode, and Damon himself found it funny. This escalated into a type of SitcomArchNemesis rivalry between the two, with constant digs at each other well beyond the show itself. To date Damon has never had a traditional guest appearance on the show, only via a cameo or part of a cast interview where Kimmel ignores him, and they rarely address this feud as the gag that it is. This escalated into one particular exchange where Kimmel's then-girlfriend Creator/SarahSilverman confessed to sleeping with Damon via a music video and Kimmel made a revenge video where he slept with Creator/BenAffleck.
* ''Series/KikaiSentaiZenkaiger'' goes out of its way not to treat the non-humanoid supporting cast any differently than if they were human actors. Events featuring cast interviews during the show's lifetime had either the interviews conducted in-character or by having the suit actors mime to pre-recorded answers by the [=VAs=].
* Series/MaxHeadroom made multiple talk-show appearances during the 1980s, in-character and presented as a real computer generated television personality. (This is not to be confused with [[DoNotAdjustYourSet that one incident in Chicago]].)
* Attempted, but ultimately subverted by ''Series/AmericanGladiators''. [[EarlyInstallmentWeirdness The first half of the first season]] [[CharacterizationMarchesOn played up the Gladiators as outright villains]] (the pilot apparently had fake backstories for the Gladiators, but that element was discarded) and attempted to portray the Gladiator Arena as an almost-otherworldly place. By the second half, this stuff was tossed out and things were made much more like an actual sporting event, which stuck around for the rest of the show. Nothing was staged, and all the athletics were real.
** Conversely, the multitude of shows that attempted to FollowTheLeader on ''AG'''s success -- ''Knights and Warriors'', ''Wild West Showdown'', and ''Battle Dome'' -- all had this trope firmly in place.
* The ''[=AlDub=]'' segments in ''Series/EatBulaga''--a spinoff of the "Problem Solving" segment involving a Kayfabe relationship between Creator/AldenRichards and Creator/MaineMendoza--went to the point that any interviews with Mendoza had to be conducted in written form or with someone else speaking on her behalf as her real voice was not supposed to be revealed until September 2015 when Maine, then known in character as Yaya Dub, met Alden in person for the first time; Mendoza, in her Yaya Dub persona, communicated mainly through audio samples taken from various popular songs and media.
[[/folder]]

[[folder:Magazines]]
* ''Magazine/WeeklyWorldNews'' never once ran a disclaimer or otherwise indicated they were a parody, even though some articles they printed were potential grounds for libel lawsuits.
[[/folder]]

[[folder:Music]]
* Creator/MileyCyrus's songs and performances during her early 2010s ''Can't Be Tamed''[=/=]''Bangerz'' period centered around a stereotypical off-the-rails-FormerChildStar image, but her interviews constantly reiterated that it was just a persona and she's actually quite well-adjusted (although she does like her drugs).
* {{Music/GWAR}}'s members never did interviews out of character (or costume) for many years.
* In their early days, {{Music/Fozzy}} did the same. At the very beginning (back when the band was called Fozzy Osbourne), Wrestling/ChrisJericho used the name Moongoose [=McQueen=] for his singer persona, and [="McQueen"=] and Jericho would talk each other up but deny being the same person.
* Music/TheMechanisms present themselves as distinct characters, each with their own quirks, and ended the band by 'dying' in creative ways.
* Music/TheProtomen all have codenames and stage makeup, present themselves as dissidents living in the dystopian society described in their music, and never give out-of-character interviews or news posts.
* Music/OzzyOsbourne is a notable aversion. Though his "Prince Of Darkness" image is a ''huge'' part of his act, he has no problem acknowledging that it's just an act and even has a couple songs (such as "You Can't Kill Rock And Roll" and "Gets Me Through") openly admitting it.
* For a long time, the band [[Music/GhostBand Ghost]] operated under a strict kayfabe, never taking off their outfits or even presenting their real names during interviews. This was finally broken when a lawsuit forced lead singer Tobias Forge to finally break character and expose his real life identity ([[PaperThinDisguise which had been largely suspected for quite a while]]).
* In the late 90s, the geeky and law-abiding white rapper Music/{{Eminem}} created Slim Shady, a HeroicComedicSociopath alter-ego that would allow him to rap about GangstaRap topics that didn't fit his real life. He had 'Slim Shady' tattooed on his arm, and - once signed to a major label - bleached his hair to fit Slim's image. Unfortunately, once he started embodying the character, he began to [[LostInCharacter lose himself in it]], indulging his rage in unhealthy ways, getting into drugs (when he'd been basically straight-edge before) and carrying a gun around.
* Stuart Daniel Baker is (in)famous for ''never'' breaking his Music/UnknownHinson persona in public, whether he's interacting with fans or partaking in official interviews.
* Japanese rockstar and entertainer [[https://en.wikipedia.org/wiki/Demon_Kakka Demon Kakka]] (formerly known as Demon Kogure) has never broken character while in his stage persona of a futuristic demon from another dimension, up to this day: his actual name is unknown and he's never seen without his heavy Kabuki-esque makeup and theatrical costumes. All this while being the front man of Music/SeikimaII from 1982 to 1999 and every time they reunited.
* [[https://myssketa.club/ Myss Keta]] is an Italian rapper and singer-songwriter whose identity is unknown and who always hides her face under big sunglasses and masks of various kinds. The only known thing is that she hails from Milan, since this project from a music collective is meant to represent Milan's nightlife and excesses among other things.
[[/folder]]

[[folder:Professional Wrestling]]
* Pro wrestling is both the TropeNamer and the TropeCodifier of the concept, since the entire pro wrestling business takes kayfabe ''extremely'' seriously. Or at least it used to. Back in the old days of pro wrestling, kayfabe was much more than just part of the show; it was pro wrestling's real life {{Masquerade}}. Wrestlers, promoters, and everybody else involved with the business alike resorted [[SeriousBusiness to any means necessary to guard the secret that wrestling was rigged]], from wrestlers roughing up any reporters who dared ask to (alleged) [[KilledToUpholdTheMasquerade death threats]] towards anybody who threatened to expose the secret. Heels and faces weren't allowed to travel, eat, or be seen with their "enemies" in public, and changed in separate locker rooms. Wrestlers lived their gimmicks 24/7, and those playing [[WildSamoan Wild Samoans]] or [[ForeignWrestlingHeel Foreign Wrestling Heels]] could not speak English in public if their characters didn't. There are even rumors that some wrestlers would lie under oath in court to maintain the illusion, and some old-time heels tell stories about carrying guns for their own protection from those fans who took it [[SeriousBusiness just a bit too seriously]]. Even decades later when everyone knows that wrestling is "fake", they often start speaking as if various angles and feuds were real and tend to dance around actually saying that wrestling is staged.\\\
Naturally, there had always been skeptics that denied pro wrestling's legitimacy from the beginning [[note]]A court case in the 1930s revealed the inner workings of pro wresting in the court transcripts and ''Film/ShadowOfTheThinMan'' cracked jokes about the pretense as early as 1941, not to mention that ''WesternAnimation/TheFlintstones'' had Fred Flintstone laugh at the idea that wrestling was real in their ProWrestlingEpisode (first aired in 1963)[[/note]], but fans widely started to figure out the truth in the '70s. And once Wrestling/VinceMcMahon[='=]s [[Wrestling/{{WWE}} World Wrestling Federation]] rose to prominence in the '80s, the secret was out for any but the most die-hard fans. And even they finally got it in the '90s, when [=McMahon=] himself revealed it on ''[[Wrestling/WWERaw Monday Night RAW]]''. In spite of this, WWE had a massive period of success with its Wrestling/AttitudeEra from 1997 to 2001 when ''RAW'' became one of the most popular shows on television. How were so many people fooled? The simple answer is that they weren't fooled at all; any one of those millions of fans could tell you that it was all staged, but they still enjoyed it. See [[https://youtu.be/09sUm2A2Jq0 this]] interview with Wrestling/AlSnow to get a decent summary of the average fan's mindset: They know it's a soap opera, but it's ''their'' soap opera, and they're going to be as invested in it as anyone who gets attached to fictional characters they see on TV.\\\
Note that even in the 21st century, when pro wrestling is known to be staged, kayfabe is still a big deal to those in the pro wrestling business. Maintaining kayfabe is considered a matter of honor and professionalism, and any breaking of it except in the most extreme of circumstances (such as with a wrestler dying from an accident) is something that can damage a wrestler's reputation permanently. A good example of this is Wrestling/VinceMcMahon's infamous "Wrestling/MontrealScrewjob", the fallout of which not only shattered Kayfabe for an entire generation of fans, but also went to redefine Vince [=McMahon=] himself into his "[[CorruptCorporateExecutive Mr. McMahon]]" image.
[[/folder]]

[[folder:Puppet Shows]]
* No-one sees Franchise/TheMuppets unless they're in action - they do their own press conferences and when they [[MuppetCameo cameo in other works]], they're treated like regular people.
** This is much stricter than it used to be. Back when Creator/JimHenson was alive, this was ''usually'' the case, but he wasn't afraid to break kayfabe on occasion; talk shows with Kermit clearly on the end of his arm while he explained how he did the voices, or ''Series/TheJimHensonHour'' episode "Secrets of the Muppets" (with the joke being that the ''Muppets'' know they're real, and have no idea what this strange bearded man is talking about). It didn't matter; many people who've worked with them have said seeing a Muppeteer doesn't stop the Muppets from seeming real.
** ''Series/MisterRogersNeighborhood'': The late Carroll Spinney, who played Big Bird and Oscar the Grouch on ''Series/SesameStreet'', was asked to appear on the show (at Fred Rogers' request) in his Big Bird costume before taking it off on-camera and explaining the costume's workings and that the character was fictional. Spinney refused, but as a compromise (which Rogers agreed to), would appear in character only in the show's "Neighborhood of Make-Believe" segments, and in the regular segments Spinney would talk about puppetry in general. Rogers did get in a few remarks, however, about one of the things about growing up is eventually discerning the difference between reality and make-believe characters. (Indeed, Rogers openly stated that the characters of the "Neighborhood of Make-Believe" are pretend.)
** In [[https://www.bbc.co.uk/blogs/radio4/2009/12/werry_good.html a blog]] on Creator/TheBBC Radio 4 website, the producer of ''More or Less'', the Radio 4 show about numbers in the news, says that when the show interviewed Count von Count, they were sent a guidance document called "Interviewing Muppets" which stated "Muppets always stay in character". He hadn't realised that this extended beyond the actual recording, and that he would be explaining the technical details to the Count, rather than Jerry Nelson.
* In a similar vein, [[Series/TheBasilBrushShow Basil Brush]] is always depicted as himself.
[[/folder]]

[[folder:Radio]]
* ''Radio/ImSorryIHaventAClue'':
** No-one involved will ever openly acknowledge that [[ThePointsMeanNothing scorekeeper]] (and focus of elaborate {{double entendre}}s) Samantha doesn't exist (Humph once explained to a fan that Samantha was real, but pianist Colin Sell wasn't, and this was happily accepted), there is no "laser-display board" and, above all, that Mornington Crescent is anything other than a well-known game with a storied history and clearly defined rules.
** Two episodes of ISIHAC are recorded in a row. However the chair and teams will act as if the second episode is a week after the first as this is how it sounds to the radio audience. Similarly, panelists on ''Radio/TheUnbelievableTruth'' have called back to jokes or topics from 'an earlier recording' or 'some time ago' instead of half an hour earlier that afternoon.
* Long-time fans of ''Bubba The Love Sponge'' have figured out "Ned" doesn't actually exist, but a voice done by one of the show's crew (and is played by his father at live appearances). Officially, they insist he's real, however.
* Creator/AdamCarolla got his start in radio calling into ''The Kevin and Beane Show'' playing Mr. Birchum, a surly and jaded high school wood shop teacher. Although many fans assumed he must be a character, his [[TheCastShowOff genuine knowledge of carpentry]] kept others thinking he was a real person. At public events he would acknowledge it was just a character if people asked.
* Radio/ThatGoshDarnHippieShow makes frequent use of scripted phone conversations PlayedForLaughs between DJ Hippie and various "callers", though DJ Hippie always behaves as if they were real and their scripted nature is never acknowledged on-air.
* The characters portrayed in ''Radio/TheJackBennyProgram'' mostly used their real names (Eddie Anderson as Rochester being an exception, and Sadie Marks would eventually adopt Mary Livingstone as her actual name), and their personas were extremely well known and usually who they "played" in everything, i.e. Jack was always a cheapskate, Phil always a boozer, etc. It was so convincing that the show got letters from a real lawyer who thought Rochester actually was Benny's mistreated valet and offered to represent him, and Benny had to break the fourth wall and admit that the real Anderson was a wealthy man with his own mansion and servants. On another occasion, the performers briefly dropped character to comically complain about how hard it was to play so stupid/drunk/fat/cheap all the time.
* In effect, all pre-recorded radio presented "as live" (recorded in RealTime earlier in the week, but aired on another day and presented to the listener via radio station sites and presented as if it were an actual, live show) with occasional split links referencing local news and in-jokes/references is a form of this, but [[DownplayedTrope downplayed]]. Chris Tarrant had a networked show on Real Radio network in England, Wales and Scotland from 2007 to 2010 which was pre-recorded, but to the average listener sounded live and local.
* The web radio show ''Radio/TrueCapitalist'' is an odd case in that it's not entirely clear how much of the host's persona is an act (to say nothing of the show's more eccentric callers), but few listeners actually care to find out because hearing the short-tempered and very bigoted host be mercilessly trolled by prank callers is fun regardless of how real it is.
[[/folder]]

[[folder:Sports]]
* The Washington Generals were the ultimate {{jobber}}s to the Harlem Globetrotters as the constant losers in a fake league that focuses on showmanship rather than actual basketball. In the early days of the exhibition matches, they would even play as several different teams to create the illusion of a whole league rather than just two teams, much like old-school jobbers, who would work as several characters to keep rosters and costs down. In 2015, the Generals folded when the Trotters ended their long-term contract to serve as their foils. Two years later, the Trotters bought the trademarks of the Generals and relaunched them as a separate barnstorming team that no longer plays the Trotters.
* This practice was used in UsefulNotes/RollerDerby predominantly during the TV era (the 1950s-70s). Modern Roller Derby uses aspects of kayfabe only to the extent that skaters may adopt [[AlterEgoActing slightly different on-track personalities]]; the action is entirely unstaged.[[note]]In many cases, roller derby is an actual competition without a predetermined (read: rigged) outcome, instead of just being "sports entertainment" (examples of the latter include "Rollergames", and "Rollerjam").[[/note]]
** The history of roller derby is difficult to discern because of self-promotion by the second owner of the original roller derby, Jerry Seltzer, who passed away in 2019. While showmanship and flashiness were common elements in the 1940s-70s era of the sport, the historical record seems to indicate that in fact, games were for real with no predetermined outcome, and this continued with the rival Rollergames promotion in the late 1970s to 80s.
* It is not uncommon for athletes in "real" sports to put on a sort-of kayfabe of their own, creating feuds or rivalries that may well have no place in reality but which serve to help build a brand and keep fans engaged between games. It also isn't uncommon for players to make a show of being best buddies on the field and even in media interviews, only to be distant-at-best when the cameras aren't rolling.
** During the 1998 home run chase between Mark [=McGwire=] and Sammy Sosa, they gave off the image of being close friends united in a race for history—when [=McGwire=] broke the home run record, Sosa came and gave him a big hug. Years later they both admitted that they never really talked to each other at all outside of happenstance meetings and pre-arranged interviews.
* UsefulNotes/{{Bodybuilding}} has its own analogy to Kayfabe in the way everybody needs to dance around the issue of performance enhancing drugs. Anyone with a functioning set of eyeballs can tell that most people in the pro leagues are on all kinds of gear, and retired bodybuilders talk openly about all the drug use that goes on, but if you are currently competing or involved in promotion then there’s no way you can admit that. On one hand, the crazy physiques that PED use makes possible are the reason that people buys tickets to see these shows, and when every other competitor is doing it a pro bodybuilder can’t afford to ''not'' hop on the drugs. At the same time, people could go to jail if they admitted that they were currently using this stuff, or providing it to athletes. What’s more, the supplement companies that sponsor all these athletes and competitions want the public to think that it’s their products, not illicit drugs, that give the athletes such results. Therefore, it doesn’t matter if everyone familiar with the industry knows it’s a lie; if you’re in that position and you get asked if you’re enhanced, you have to swear up and down that you’re a lifelong natty, and that you got this big purely from really good diet and supplements.
* Very few sports teams formally acknowledge who plays their mascot, with some performers being listed in staff directories by highly euphemistic job titles or even only having in-character contact info. While most (but not all) mascot performers acknowledge what they do to their friends, it's not something most are willing to mention to random strangers. The one exception is if the mascot's face is fully visible, like West Virginia University's Mountaineer, in which case the school publicly announces the winner.
** A tradition of the University of South Carolina is that people playing the mascot [[CockyRooster Cocky]] do not reveal this anyone but University staff - not even friends. They finally get to reveal themself to classmates by wearing the [[DualityMotif costume's feet with their cap and gown]] at their graduation ceremony. In 2023, [[CrosscastRole Sarah Sylvester]]'s [[LargeHam particularly enthusiac performance]] to [[SamusIsAGirl reveal that she was Cocky]] received national media coverage.
[[/folder]]

[[folder:Stand-Up Comedy]]
* Creator/LarryTheCableGuy got his start this way, as comedian Daniel Whitney would call into various radio shows across the country playing Larry. The character took off, and most never knew he was playing a character, and even now most assume Daniel is really Larry.
* Creator/StewartLee plays "himself" - albeit an aggrandized, embittered version - in his stand up shows. He maintains the kayfabe well enough that press reviews have scorned him on a personal level, essentially confusing his act with the real Stewart Lee. The audience are usually in on the joke, however.
* Creator/AndrewDiceClay's character of "The Diceman" was a DeconstructiveParody of the GreaserDelinquents frequently found throughout UsefulNotes/TheFifties, especially Arthur "The Fonz" Fonzarelli from ''Series/HappyDays''. The Diceman played all of the stereotypes held during the Fifties for DeliberateValuesDissonance; Diceman was foul-mouthed, racist, homophobic, and ''especially'' sexist, seeing women as little more than ways to get a tally on a score card. However, there was long-standing confusion as to [[LostInCharacter whether the things that The Diceman said were what Clay actually believed]], or if [[MeanCharacterNiceActor this really was just all an act]]. This confusion was not helped by Clay's commitment to kayfabe, as he insisted on staying in-character every time he appeared on TV, even for talk shows and interviews. This ended up killing Clay's career, as he developed a MisaimedFandom of people who missed the fact that The Diceman was a parody, taking the sexist and racist things he said at face value and applauding it, complemented with a Misaimed {{Hatedom}} demanding his head for it.
* Creator/AndyKaufman was famously obsessed with this concept, even joining pro wrestling, getting "injured" by Jerry Lawler and getting into a fight on Series/LateNight with David Letterman all staged. The efforts he went to keeping that image meant his own family wasn't sure what was true, his cancer diagnosis and later death was even questioned for years afterward presuming he was FakingTheDead.
[[/folder]]

[[folder:Theatre]]
* When the casts of the ''Theatre/MusicalToukenRanbu'' series go on music shows, they always stay in character and answer interview questions in character -- and their characters are time-traveling personifications of historical artifacts.
[[/folder]]

[[folder:Video Games]]
* When visitors travel to the Arcadia Dome, the setting of the hit TV show ''VideoGame/AmericanArcadia'', they are required to dress in appropriately wholesome 70s fashions, and anachronistic technology is not allowed on the premises. However, it serves a darker purpose than usual -- Arcadia's natural citizens [[TrumanShowPlot really think]] they're living in the era surrounding them, and any evidence to the contrary, as well as means of Arcadians contacting the outside world, would throw a wrench into Walton Media's business operations.
* ''VideoGame/CounterStrike'' games generally pit two opposing factions in a staged map per event, with them basing off some real-life organizations and even having realistically-modelled guns. Despite being a FirstPersonShooter example of this trope, their outcome is in the players' hands. In some matches, one of the Counter-Terrorists team quotes lampshade this.
--> "Remember. This isn't the killing house anymore. This is real life."
* ''VideoGame/FreedomPlanet2'': Captain Kalaw is the hammy, superhero-esque champion of the Battlesphere who puts on a show for the people of Shang Mu with a smile on his beak. [[spoiler:Behind the mask, he is sick and tired of it all, wanting to do actual good in the world. To this end, he sided with Merga and her revenge against Shang Tu, including leading the heroines into a trap at the Globe Opera. And yet, he breaks the act to vent his frustrations after being defeated at the Sky Bridge, forgetting [[AccidentalPublicConfession his camera was still recording]] the whole time. At least he takes his community service sentence in stride at story's end.]]
* ''VideoGame/NoStraightRoads'': Sayu is Vinyl City's top virtual idol, and most of the cast are socially required to treat her like a person, to the point that the word "real" ''is considered a slur in her district''. Mayday calls them out for taking political correctness to a fantasy level - then spends the rest of the level gushing over Sayu.
* ''VideoGame/PokemonMasters'': The concept forms a major part of the "New Heroes Are Born" event. The Masked Royal and Crasher Wake are shown fighting a pair of jobbers and doing a good job of selling them as threats before dispatching them. When Barry and Selene are invited to take on the jobbers, it's clear they don't understand the concept of kayfabe and [[OneHitKO win the fight in one hit]], which bores the audience. Penny has to explain to them that a close, tense match is much more exciting to watch than a CurbStompBattle, even if it means you have to hold back and take hits on purpose. When they give it another go at the end of the event, they do a much better job.
* ''VideoGame/PokemonSunAndMoon'':
** Incineroar, the final evolution of the Alolan Fire starter, Litten. It's a Dark-Type, based on a professional Heel wrestler and fights extremely dirty in battle, even attacking the opponents' trainer. However, true to its "pro wrestler" theme, it's not deliberately malicious and is all an act. Out of battle, it maintains its act, but actually [[JerkWithAHeartOfGold enjoys the admiration it gets]], [[FriendToAllChildren especially from children]].
** Professor Burnet in the same game [[spoiler:may well be in on the act whenever she says the Masked Royal and her husband Kukui aren't the same person]].
* ''VideoGame/Splatoon3'' features a song titled "Big Betrayal", where Big Man, a member of the idol group Deep Cut, gets berated by his bandmates for collaborating with the Squid Sisters under the name [[SignificantAnagram Ian BGM]] behind their backs. However, there are signs that indicate it's all kayfabe: one is that Deep Cut actually ''works'' for the Squid Sisters (which is not public knowledge), and the other is that "Big Betrayal" was composed and written by ''Big Man himself''.
* Downplayed in ''Franchise/StreetFighter'': in its world of ProfessionalWrestling (as shown through Zangief, Hugo, Rainbow Mika, etc.), the wrestlers are supposed to maintain over-the-top personas and selling moves is a concept... [[ProWrestlingIsReal but the outcomes are not predetermined]].
[[/folder]]

[[folder:Webcomics]]
* In ''Webcomic/MenageA3'', [=DiDi=] has her first experience with professional wrestling and, being TheDitz, takes it completely seriously. Her behaviour after the match confused the hell out of Roxie, the wrestler she had befriended earlier, until Roxie realized that [=DiDi=] was legitimately angry at her for the FaceHeelTurn she pulled in the ring. She tried to run with it and play up her character... for all of 10 seconds until [=DiDi=] [[InelegantBlubbering started crying]], then she decided that she had to come clean or risk getting fired.
* ''Webcomic/MrBoop'': Part of the appeal of the comic is Alec Robbins constant public commitment to the idea that the comic is based on his "actual real life" being married to WesternAnimation/BettyBoop.
** [[spoiler: Finally broken in strip #166 when Alec publicly confesses that he was misleading the audience and was never married to Betty Boop.]]
[[/folder]]

[[folder:Web Media]]
* Creator/AdamCarolla:
** On his podcast, he interviewed an actor who talked about all the "True Story" bio pics he appeared in as [insert fallen star here]'s drug dealer.
** One of Adam's podcast regulars is Deaf Frat Guy, a FratBro with a hearing disability. In reality he's a comedian named Josh Gardner (who isn't deaf or in a frat), but he always appears in character. Most fans of course have figured out he's not real, since he's been playing this character since Adam's radio days and would now be on his tenth year or so of college.
* "Willy" on the Creator/ChristopherTitus podcast is just a voice Titus does; he's admitted it elsewhere but they treat him like a separate person on the show (he's since retired him due to some UnfortunateImplications and Titus revealed he was made up).
* ''WebVideo/TheNeedleDrop'' has Anthony Fantano and Cal Chuchesta. The fact that they're the same person in a PaperThinDisguise is acknowledged absolutely nowhere in Anthony's online presence.
* The members of ''WebVideo/DeagleNation'' went several ''years'' without ever breaking character in public, even when people called them on the phone, to the point where up until a fluke accident gave it away it was commonly believed to be real. Even after it became known that the videos were staged, Jace and Tyce continued to post on forums and blogs and make videos in-character, and several communities continued to play along as though nothing had happened.
* ''{{Website/Cracked}}'' compiled [[http://www.cracked.com/article_20029_5-insane-true-tales-wrestlers-refusing-to-break-character.html a couple of lists]] of [[http://www.cracked.com/blog/5-reasons-pro-wrestlers-are-best-actors-in-world/ various times wrestlers took Kayfabe]] to nigh-insane levels, including fans accusing a woman of being a murderer because her opponent died in the ring.
* Youtube vlogger WebVideo/AmiYamato is a [[SarcasmMode completely real]] British-Japanese woman who lives in London, and ''totally'' not a [=3D=] animated character skillfully composited into real footage. That's why her face reveal was her without makeup, and the comments act confused whenever someone talks about animation. [[BlatantLies Because she's a completely real person.]]
* WebVideo/{{Arlo}}'s commenters generally treat him like an actual person, and not a Henson-style puppet who looks like Cookie Monster's younger cousin. Even this wiki's page on him downplays the 'puppet' thing.
* ''WebVideo/JellesMarbleRuns'' features marbles taking part in competitive sports, with these marbles apparently having personalities and the like. The results are not predetermined, but of course, they aren't actual living things. The fandom took this and ran with it anyway, and will frequently contribute to it with memes and jokes on the JMR subreddit.
* ''WebVideo/UnwantedHouseguest'': Not an especially extreme example, but the performer who plays the titular character is always credited as "Unwanted Houseguest," even in the writing credits for the comic book. Aside from that, guest performers in the music videos are always credited to aliases that don't appear to be used for any other work, indicating that they may also be using a different persona than the name associated with other work they've done.
* WebVideo/{{Vinesauce}}: Vinny's character V-Dub, a [[Creator/AndyKaufman Tony Clifton]]-style parody of loutish and egotistical gamers (particularly the kind that littered the ''VideoGame/CallOfDuty'' player base at the height of the franchise's popularity), is posited as a completely different individual than Vinny even though his costume is nothing more than a different baseball cap and a pair of sunglasses. Vinny constantly refers to V-Dub on stream as a real person rather than a character, and has staged both an on-camera argument between the two (via pre-recorded footage and visual effects) and a public appearance by V-Dub where he hijacks a convention spot before leaving just before Vinny shows up out of character. Vinny's viewers consequently maintain the bit as a PlayAlongMeme by pretending as if Vinny and V-Dub are separate people whose resemblance is pure coincidence.
* [[VirtualYoutuber Virtual YouTubers]] operate on the performers acting as if they are their online persona. What separates this from the concept as applied to wrestling is that V-Tuber content is typically more unscripted. Typical streams range from LetsPlays of video games to talking with a live chat about real-life topics, all of which are done as if they happen to the character instead of the performer. How closely an individual V-Tuber maintains their character also varies quite a bit.
** Several of the performers from WebAnimation/{{Hololive}} are beloved specifically because they stream as "themselves", despite the anime rig. [[Characters/HololiveMoriCalliopeCh Mori Calliope]] is notable among this group in that she never breaks character, trying her able best to present herself as her online persona of TheGrimReaper in training and nothing else. When Calliope spoke of experiences at school and her job at a restaurant (which was implied to be the American chain Applebee's), she insisted that they were the underworld versions of those things, and that her dream was to go to Japan in the overworld. When appearing as a guest on the WebVideo/TrashTaste podcast, Calliope appeared as her V-Tuber rig next to three flesh-and-blood hosts in the studio. Once again, she never broke character.
** Projekt Melody of WebVideo/VShojo has a career both as a typical Vtuber, and as an ''adult'' entertainer using the same character, but with a 3D rig. In interviews or conversations about herself, she refuses to identify as anything other than Projekt Melody, a character who, according to the [[https://virtualyoutuber.fandom.com/wiki/Projekt_Melody#Personality wiki]], is "a futuristic AI program that was initially made to scan and cleanse files until she was infected with a porn-based virus, causing her to be obsessed with any variety of sexual topics and actions". Her refusal to break character and her use a 3D model in the adult entertainment industry initially earned her a lot of criticism from other members of the sites she used, and was also attacked by magazine [[https://www.wired.com/story/projekt-melody-anime-porn-stars/ Wired]] for refusing to break character with the interviewer. Over time as Vtubers became more normalized, this hatred eventually subsided.
** V-Tuber fandom also largely goes out of its way to avoid breaking kayfabe. Even in situations where the real life identity of a performer is an OpenSecret, said identity will rarely, if ever, be discussed among fans. Instead, an individual streamer's fans tend to act as if the character ''is'' the performer. If their identity is discussed at all, it's generally treated as "[[ThingsManWasNotMeantToKnow forbidden knowledge]]" and only spoken of in certain spaces, away from fans who prefer to not learn about that kind of thing. Of which there are a fair number -- maintaining kayfabe of V-Tubers is equally true of superstar channels as it is of indie V-Tubers with just a few dozen subscribers.
* In general, {{Fanon}} wikis like Website/{{Fantendo}} or Platform/ClubPenguinFanon often require at least a smattering of this for most if not all of their pages to look decent, structuring articles as if the fictional releases in question exist in the real world. However, most sensible fanon wikis will acknowledge that ThisIsAWorkOfFiction to prevent confusion and other potential issues from taking the kayfabe too far.
[[/folder]]

[[folder:Western Animation]]
* ''WesternAnimation/SouthPark'':
** In one episode the kids take a field trip to a pioneer-themed living museum set in 1864, where the actors are under '''''no''''' circumstances allowed to break character until the second their work day ends at 5:00, even if they are held at gunpoint by a group of robbers demanding the code to the mine shaft tunnel so they can use it to escape from the police (a door locked by a keypad doesn't exist in 1864, you see). At one point, they ''killed'' an actor who dared to break character. It took Stan getting into a character of his own and rephrasing the question in a way the actors were allowed to answer it to defuse the situation.
** Another episode featured actual professional wrestling and a real wrestler getting angry that they were getting more publicity. He eventually outdoes them when people think he's creating his own narrative.
* Disney had a policy of not explicitly publicizing the actors behind [[WesternAnimation/ClassicDisneyShorts Mickey and the Gang]], so as to not shatter the illusion of the characters. It's not that they pretend they don't exist, but when they are brought up by the company, it's at events and in media meant for animation and Disney enthusiasts.
** Ditto with Creator/AdrianaCaselotti, whose sole feature film role was the titular princess in ''WesternAnimation/SnowWhiteAndTheSevenDwarfs''. While she did made cameo appearances in a number of films (notably singing "wherfore art thou Romeo" in ''Film/TheWizardOfOz''), Caselotti was said to have been contractually forbidden to appear elsewhere in a starring role--[[Radio/TheJackBennyProgram Jack Benny]] recalled that he asked Walt Disney for permission to hire Adriana for his radio program, only for Disney to flat-out decline, saying "I'm sorry, but that voice can't be used anywhere. I don't want to spoil the illusion of Snow White."
* One segment in ''WesternAnimation/{{Animaniacs}}'' featured the titular Warner Brothers (and Sister) attending a wrestling match with Dr. Scratchansniff, who is an avid wrestling fan. After Warners {{Troll}} him by continually remaining skeptical and heckling him about the authenticity of wrestling (or lack thereof), the fed-up doctor shouts, "[[PunctuatedForEmphasis It's! Not!]] '''''[[PunctuatedForEmphasis FAKE!]]'''''" Unfortunately for the good doctor, the wrestlers in the ring only hear the last part of that exclamation, which results in Scratchansniff getting a firsthand look at how "fake" it is after all. Which just goes to show you that yes, Kayfabe exists, but the wrestlers are still 300lb masses of muscle and adrenaline who can, must, and will beat the tar out of anyone who breaks the illusion, intentionally or not.
* In the Nickelodeon interstitial, ''Weird Answer Kommand'', the three are tasked by the Boss to see if wrestling is real or fake. After having to fight a giant chicken, they're forced to admit it's real.
* WesternAnimation/StevenUniverse: One of the recurring subplots involves an underground wrestling arena that very much follows the kayfabe nature of boxing. Amethyst plays the role of "Purple Puma" a heel wrestler who loves it when the crowd boos her. Thanks to Amethyst's non-human body and inhuman strength, other wrestlers fail to defeat her even in the most simple of combat. Steven plays the character "Tiger Millionaire", another heel wrestler who uses his immense "jungle bucks" wealth to openly cheat by buying off wrestlers mid match or use various underhanded tricks. There are also numerous other face and heel wrestlers who take them on.
** During the episode "Tiger Millionaire", Garnet and Pearl find out about the wrestling and interrupt a match, demanding Steven and Amethyst come home. Thanks to pent-up frustrations with the two, Amethyst starts fighting Garnet as Purple Puma, but with actual intent to ''hurt'' Garnet in a real fight (Garnet, being much stronger, bats her around the arena). Ultimately, Steven stops the fight reveals Purple Puma's "backstory", which is a fictionalized account of Amethyst's in-universe backstory. Realizing that this wrestling gig is not a problem and they've butted into something Amethyst uses as an outlet, both Garnet and Pearl then turn on the kayfabe and pretend to be "The Notorious Order of Wrestling Haters". No longer fighting for real, Garnet lets herself be dropped to the mat, and both she and Amethyst apologize to one another as the crowd cheers.
** In "Tiger Philanthropist", Amethyst cold-turkey quits wrestling as she no longer feels she needs it in her life. Steven, who loved doing this with Amethyst, is left to wrestle by himself. He uses his immense strength to still win matches, but dubs himself "Tiger Philanthropist" and becomes a [[HeelFaceTurn face]]. Eventually, during a conversation in which Steven decides he will quit wrestling, Amethyst realizes how much doing this together meant to Steven. That night in the ring, Steven, as Tiger, offers the belt to anyone who can grab it and will do nothing to stop the other wrestlers. Amethyst shows up as Purple Puma and, through the kayfabe dialogue, apologizes to Steven for jumping ship without him. The two then summarily get defeated on purpose and decide to quit for good, but with the intention that while Tiger and Puma are done, Steven and Amethyst will find new hobbies together.
[[/folder]]

[[folder:Other]]
* Ride/DisneyThemeParks call it "Character Integrity", and it is very strictly enforced. As far as every cast member (kayfabe InsistentTerminology for "Disney park employee") is concerned, that ''is'' Mickey Mouse, that ''is'' Cinderella, etc. Actors are told to say that they are "friends with" the character they play as a way to hint at what they do while not actually admitting it. The cast members never break character, and they're quite careful to make sure you never see two of the same character at once. [[note]]For example, if you're on line to meet Queen Elsa, the line is likely to end in a large waiting room--then one group at a time will be taken from the waiting room to the actual audience chamber where Elsa is waiting. There might be four audience chambers, each with its own Elsa, but the kids-of-all-ages will never know.[[/note]]
** This is taken even further in ''Ride/StarWarsGalaxysEdge'': the park's entire purpose is to give visitors the illusion that they are inside the ''Franchise/StarWars'' universe and thus every single cast member in the park is effectively a character with a back story and will always reply to questions in character. Staying at the ''Galactic Starcruiser'' resort entails two full days of {{LARP}}ing in a personal ''Star Wars'' storyline with visitors encouraged to ally with the Resistance or First Order.
* Very few sports teams acknowledge who plays their mascot, with some performers being listed in staff directories by highly euphemistic job titles or even only having in-character contact info. While most (but not all) mascot performers acknowledge what they do to their friends, it's not something most are willing to mention to random strangers. The one exception is if the mascot's face is fully visible, like West Virginia University's Mountaineer, in which case the school publicly announces the winner.
** A tradition of the University of South Carolina is that a people playing the mascot Cocky can not reveal this even to friends. They can reveal themself only by wearing the costume's feet with their cap and gown at their graduation ceremony. In 2023, [[CrosscastRole Sarah Sylvester]]'s [[LargeHam particularly enthusiac performance]] to [[SamusIsAGirl reveal that she was Cocky]] received national media coverage.
* [[http://www.modelmayhem.com/lilymay Lily May]], from [[RealJokeName Mold]], North Wales, United Kingdom is a model and [[UnusualEuphemism adult actor]], but the MILF persona she portrays is very ''clearly'' a persona in the same way as wrestling is stage-managed, but [[LoonyFan some fans on Twitter do not realize this]]. Only a few people know it is kayfabe and Lily May's real persona is never or rarely mentioned, if ever, in public. The AmbiguouslyBi nature portrayed on her Platform/{{Twitter}} page is also kayfabe too, although [[WordOfGod she has stated she is bisexual in]] RealLife. The [[StacysMom MILF persona is not real, despite what fans think]]. This borders on AlterEgoActing.
* It's an unwritten rule for Creator/TakarazukaRevue actresses - while still working with the revue - to behave according to their assigned gender in public (clothing, mannerisms, etc.) in order not to "break the fantasy", so to speak. Their conduct must align with the company motto of "Pure, proper, beautiful" - nothing scandalous. This expires once the contract is over.
* In his autobiography ''My Word is my Bond'', Creator/RogerMoore said that when he met a young fan in the 1970s, the fan was upset when he signed an autograph "Roger Moore" — the kid genuinely thought he was meeting Franchise/JamesBond. Roger then took him to one side and told him he ''was'' James Bond, but he was using a cover identity due to his current mission (which, of course, he couldn't tell the kid anything about) and would appreciate it if the kid told no-one. Years later, Roger met the same (now grown-up) fan, who reminded him of this; although he'd long forgotten the incident, Roger ''continued to play along'' with the notion that he really was James Bond, pretending to be an actor.
* Essentially the entire town of Punxsutawney, Pennsylvania, maintain the pretense that the town's famous groundhog, Punxsutawney Phil, has been alive and serving as regional February 2nd weather-forecaster since 1886. The same pretext holds that Phil's caretakers and spokesmen, the Inner Circle, hold the secret to Phil's prolonged lifespan and that the Circle's president communicates with the rodent in "Groundhogese".
* [[https://en.wikipedia.org/wiki/Legal_fiction Legal fictions]] are imaginary facts created for the purposes of pursuing a court case, which all the parties concerned pretend are real. For example, the action of ejectment involved an elaborate story about someone called John Doe who leased land from the plaintiff, but was evicted by Richard Roe who claimed a lease from the defendant. Neither Doe or Roe existed, but the plaintiff, defendant, lawyers and judge would all conduct the case as if they did. This was done to avoid the case being settled [[TrialByCombat by combat]] -- since Doe and Roe didn't exist, they couldn't demand to fight each other.
* This is often the reality of any religious family with non-religious members during religious holidays. Many non-religious people still elect to "celebrate" religious holidays, that is, they use their days off to visit their family and spend some time together. They know this will make their religious family happy, so they put on a kayfabe: sure, everyone knows they are not religious and would not actually celebrate if it wasn't for their family, but explicitly bringing that topic up is faux pas, and as long as noone breaks the kayfabe, the religious family may harmlessly live through their idea of perfect holidays.
* This is an enforced, permanent state of life in many totalitarian regimes in regards to state propaganda. As the famous quote says: "We know they are lying, they know they are lying, they know we know they are lying, we know they know we know they are lying, but they are still lying." Almost everyone is aware that the reality they are presented is not true, but breaking the façade is simply not tolerated.
[[/folder]]

----