[[quoteright:330:[[http://gamrconnect.vgchartz.com/thread.php?id=109863&page=1 http://static.tvtropes.org/pmwiki/pub/images/wii_is_doomed_so_they_said_5483.jpg]]]]
[[caption-width-right:330:What the gaming community thought before the launch of the UsefulNotes/{{Wii}}.]]

->''"Groups are out. Four-piece groups with guitars particularly are finished."''
-->-- '''Dick Rowe''', Decca Recording Company executive, 1962 (turning down Music/TheBeatles)[[note]]He ate his words later and picked up Music/TheRollingStones.[[/note]]

Anachronisms are funny. As are [[IWantMyJetPack "prophecies"]] uttered by people who are in a position to lose a great deal of influence, money or credibility if they are wrong.

The best thing about {{Alternate Universe}}s is that they have things we can't possibly imagine being true. Why can't the reverse also fit?

Oftentimes, be it a medieval setting or anything else where things we know about have no business existing, something abundantly familiar to our modern audience is put forth as a hypothetical. The punchline is that no one thinks it could possibly be popular, allowing us to laugh at how wrong people's predictions of the future really are, and pat ourselves on the back for being so clear-eyed.

Compare CallForward and WhoWouldWantToWatchUs, which refers to the show itself, and {{Historical In Joke}}s that re-interpret the past in terms of the show. Contrast IWantMyJetpack, where our present makes a wrong prediction about the future. Note that this is also TruthInTelevision, as many things/people that are now legendary were considered potential failures: neither ElvisPresley nor the Beatles got good reviews when they were obscure, and many people couldn't see any use for a home computer. The polar opposite is ThisIsGoingToBeHuge. Contrast to AudienceAlienatingPremise for when the work sounds so strange, unique, or boring that it interests no one.

This trope does not cover cases where a person simply doesn't like something that later turns out to be popular. Nearly every book in print today was rejected by several other publishers, and every famous actor has been rudely dismissed from an audition at least once. This is not necessarily short-sightedness; perhaps the actor simply wasn't right for that role, or hadn't yet matured into the person we know and love today. This trope comes into play when the rejection (or begrudging acceptance) is accompanied by a blanket statement that proves to be spectacularly wrong.

People reinventing things that ''did'' catch on didn't know ItsBeenDone. Not to be confused with HilariousInHindsight, but examples of this trope are very often that as well. Contrast CassandraTruth, where no one believes the dissenting voices who say that some new famous or trendy product, idea or phenomenon is wrong. See also AndYouThoughtItWouldFail. Also compare ObliviousMockery, when someone asks "WhoWouldBeStupidEnough to try that," unaware that the person next to them actually did it.


* Renault invoked this trope in [[http://www.youtube.com/watch?v=NHk1lTpyxyI one famous ad]]; each time they introduce a new car, somebody says "ça ne marchera jamais" (it will never catch on) but all cars of this ad were commercially successful.
* The UsefulNotes/NationalFootballLeague did a series of [[http://www.youtube.com/watch?v=2s9srwso4Fk&feature=related commercials]] for several years lampooning wild predictions made by fans and pundits.
* A series of radio ads for a local towing company on Vancouver Island plays with reenactments of how a call would have played out a century ago between a customer and the company. In one, the customer says, "I tell you, these trains will be running long after they stop using these new fandangled automobiles!" The trains stopped running on Vancouver Island several years ago.
* [[https://www.youtube.com/watch?v=qyYR-l_5l5A This]] Israeli ad. Son tells his father that there is 200 mega internet now, father says "why would you need that". Son says "that sounds familiar". Cue flashback to son saying they need 15 mega because of this thing called "{{Facebook}}". Father says "it won't catch on". Son says "that sounds familiar". Another flashback (probably to mid 90-s, judging from the [[AnyoneRememberPogs Macarena]]) with dad dismissing the idea of e-mail, stating they already have a fax.
* A 90s UK ad set in a Victorian schoolroom, where rows of posh young boys are being taught how monopolies work and that [[DeliberateValuesDissonance they're a good thing]] because "you all want to make lots more money". One boy pipes up "Please sir? Wouldn't it make rather a good [[TabletopGame/{{Monopoly}} board game]]?" and everyone laughs at him.

[[folder:Anime & Manga]]
* The following exchange between Ed and his father in [[Anime/FullmetalAlchemist the 2003 anime version]] of ''Manga/FullmetalAlchemist'':
-->'''Hohenheim:''' Haven't you studied Einstein's theories?\\
'''Ed:''' No-one believes him.
** Which at the time that episode took place in was mostly TruthInTelevision. Certainly some believed him by then, but relativity was still controversial enough to be passed over by the Nobel committee.
* In the ''Anime/CrayonShinChan'' episode "Concerto in the Key of Butt Minor", Shin's father remarks that DVD was a passing fancy upon getting a videotaped invitation to Ai's piano recital. Erm, no.
* ''Manga/OnePiece'' has the seven warlords remark that they don't consider Blackbeard a threat; since he has no reputation and will never be respected as a pirate. [[spoiler: Guess who's the new BigBad of the series, some hundreds of chapters later?]]
* ''Manga/{{Bakuman}}'': Fukuda claims that Crow will never be a hit manga while working as Eiji Nizuma's assistant; claiming it will get canceled after introductory three chapters. Over the course of the first season and the first arc of the manga, dozens of chapters are ordered and an anime is commissioned; leaving Fukuda bewildered at the success of Crow.

* Creator/BobNewhart's early '60s routines "Nobody Will Ever Play Baseball" and "Introducing Tobacco to Civilization" end in this.

[[folder:Comic Books]]
* ''ComicBook/GrooTheWanderer'': "Mightier Than The Sword" follows the growth of a newspaper in the fantasy world of Groo. At one point a man, drawn like a scruffy version of the way Creator/{{Sergio|Aragones}} draws himself, comes into the printers suggesting that he could [[NewspaperComics draw funny images with text that they could print in their publication]]. After a {{beat}} panel the printers burst out laughing and the man walks out chiding himself for such a silly idea.
* ''Franchise/ArchieComics'': The "caveman" segments of often bring up futuristic technology. Jughead once drew pictures of a telephone and a car; the girls scoffed at his nonsensical pictures. They would also have characters use modern words and slang in spoken sentences, and then have other characters inquire just what those words meant.
-->'''Caveman Reggie:''' (''after an accident'') Look what he did! He rubbed all the greasy kid stuff out of my hair!\\
'''Caveman Jughead:''' What's a greasy?\\
'''Caveman Archie:''' What's a kid?
* ''ComicBook/TheSandman'':
** In "August", the Emperor Augustus says "That will not last" about the names of the months July and August, named after himself and Julius Caesar. [[note]]Considering what happened to other (admittedly later) emperors' attempts to change the names (Nero and Domitian come to mind), this would not have been an unusual sentiment.[[/note]]
** In "Men of Good Fortune" (''{{Comics/Sandman}}'' #13), Hob Gadling says that there'll "never be a real demand" for printing. The same early Tudor encounter also has an elderly man complaining that chimneys are a bad idea, and it was much healthier when houses were full of smoke. In the 18th century the Sandman, however, correctly predicts that the {{Bowdlerized}} versions of Shakespeare's plays will not have any lasting popularity.
** Shakespeare himself winds up creating the famous Guy Fawkes Night rhyme, then remarking that it and the holiday itself will be forgotten in a few years.
* ''ComicBook/{{Watchmen}}'' (which is set in an AlternateHistory of when it was written in 1987) has the editor of ''The New Frontiersman'' react to a possible run for the presidency by Robert Redford by saying, "This is still America, goddammit! Who wants a [[UsefulNotes/RonaldReagan cowboy actor]] in the White House?" In the [[Film/{{Watchmen}} film]], he leaves off the actor part and just says "[[UsefulNotes/GeorgeWBush cowboy]]".
* In ''[[ComicBook/JonahHex All-Star Western]]'', Dr Amadeus Arkham is rather taken aback by Nighthawk and Cinnamon, masked vigilantes who stalk the night in New Orleans. He's glad there'll never be any call for that sort of thing in [[Franchise/{{Batman}} Gotham City]].
* ''ComicBook/MonicasGang'': Way before an apple fell on UsefulNotes/SirIsaacNewton, another one fell on "Pitheco". He tried (and failed) to pitch the idea. Isaac Newton probably didn't go around dropping apples at people's heads.
* In ''ComicBook/LeagueOfExtraordinaryGentlemen'' side-story ''Nemo: Heart of Ice'', inventors Frank Reade and Jack Wright are very dismissive of their colleague James Swyfte's most notable invention, an electric rifle, and scoff at his claim that one day some variation of it will be used by police officers all over the world. When we actually see him use it, it's clear that Swyfte's rifle is a precursor to the modern taser, which obviously ''is'' used by police officers all over the world today.\\\
As it happens, James Swyfte is based on Literature/TomSwift; in real life, the taser was not only inspired by, but named after '''T'''homas '''A'''. '''S'''wift's '''E'''lectric '''R'''ifle. As it also happens, Jules Verne's 1869 novel ''Literature/TwentyThousandLeaguesUnderTheSea'', which predates ''Tom Swift'' by 40 years and from which Creator/AlanMoore purloined Captain Nemo, already showed him using rifles firing (lethal) electric bullets that can be seen as precursors to tasers.
* Early in the comic book adaptation of ''ComicBook/IndianaJonesAndTheFateOfAtlantis'', Indy says that he considers continental drift a nutty idea (although still more plausible than the existence of Atlantis.) In the 1930s, [[ScienceMarchesOn this was the standard scientific view]]. Of course, later in the story, he ends up in... well, look at the title.
* ''ComicBook/{{Asterix}}''
** There's a short, parenthetical page in ''Recap/AsterixAndTheSoothsayer'' explaining what soothsayers are. It concludes they're all charlatans after showing one describing modern-day skyscrapers ([[MediumShiftGag depicted by an actual photograph, so we get the point]]).
** At the end of ''Asterix and the Actress'', Caesar has a small golden statue of himself which he offers Asterix as a reward. Asterix says the eponymous actress is the one who actually earned it. Caesar goes along with this, but can't help thinking that giving a woman a golden statuette for acting is a bit ridiculous.
* In ''Comicbook/{{Marvel 1602}}'', [[Comicbook/FantasticFour Sir Richard Reed]] is, like his 616 counterpart, a scientific genius who is constantly coming up with inventions and ideas that are decades and even centuries ahead of their time -- such as, in this case, batteries and modern chemistry. It's played with, in that while [[SelfDemonstratingArtlce/DoctorDoom Count von Doom]] might be willing to exploit those innovations that have some practical use for him, he's skeptical and irritated when Reed speculates on a nonsensical idea (to Doom) that [[https://en.wikipedia.org/wiki/Theory_of_relativity light might have a constant speed]].

[[folder:Comic Strips]]
* ''ComicStrip/{{BC}}'' used this one all the time. In an early strip, one of the girls is getting B.C. to try on a new outfit she's designed; he comes out wearing a three-piece suit and says "It'll never sell." An early running gag is that the ''wheel'' will never catch on.
* Sir Roger of Lockbramble in ''ComicStrip/PrinceValiant'' has devoted a large part of his castle gardens to growing an exotic herb called [[SpotOfTea tea]]. Valiant and Gawaine can't imagine the English people drinking it.
* In a ''ComicStrip/WhatsNewWithPhilAndDixie'' strip in ''The Duelist'' talking about {{Cyberspace}}, a science fiction writer is shown telling a friend "Okay ... try to imagine a network of computer connected machines all over the planet, see? And when you stick in an I.D. card, it'll give you ''money''." The person he's talking to replies "Yeah, yeah, and they'll have spray cheese in a can."

[[folder:Fan Works]]
* In ''FanFic/BackToTheFuturePrequel'', Marty mentions a friend dismissing his idea of Superman going back in time as stupid. Four years after the fanfic's setting, ''Film/{{Superman}}'' came out, and guess what happened?
* ''WebVideo/YuGiOhTheAbridgedSeries'' has a reference to ''Anime/YuGiOh5Ds'', having Tristan say that "In the future, card games will be played on motorbikes." when asked why he's riding one. Yugi comments that it had to be the [[StupidestThingIveEverHeard dumbest thing he's ever said]] and scoffs at the idea. Then it cuts to a picture of the promotional poster to drive the point home. It became HilariousInHindsight when, during the debut panel for the ''[=5Ds=]'' dub, the voice of Yusei was revealed to be Frank Frankson (Tristan's VA from episode 11 on).
* From ''[[Disney/{{Hercules}} I Won't Say It]]'', during a staff meeting in the Underworld:
-->''Possibly the only interesting item had been a job request from a set of personifications in the east. It hadn't exactly been easy, but they had been told to come back when they could come up with a better name.\\
In [Hades'] opinion, a name like "the Seven Deadly Sins" was never gonna sell.''
* In the [[http://www.5earths.info/ Five Earths Project]] ''{{Superman}}'' fanfic "[[http://www.5earths.info/earth-1/dccp-e1-sm-humantarget1985/ Target: Clark Kent]]", set in 1985, an ex-con is working on creating his own video game. Superman isn't impressed.
-->It appeared to be a simplified version of the film ''Film/RaidersOfTheLostArk'', only with a [[ThirdPersonSeductress scantily-clad female]] as the hero.\\
"By the way, I’m trying to come up with a name for the game. How do you like '[[Franchise/TombRaider Grave Robber]]'?"
* In the ''Series/StarTrekVoyager'' uber "The Last Kiss Goodbye", Kathryn Janeway is a PrivateEye in 1940s Hollywood. On hearing that the Hollywood studios are resisting the advent of television because it might steal their audience, she scoffs at the idea. She later discovers the EvilPlan of her client, Canon Bragger, a rogue producer for Paramount Pictures.
-->"Millions of sets in homes throughout the United States of America. And beamed to them all, weekly serials filled with gratuitous action scenes, plot cliches, lousy continuity, non-existent character development, and women with large breasts in highly revealing costumes!"

[[folder:Films -- Animation]]
* In ''WesternAnimation/IceAge'', Manny passes a Stonehenge-like structure and remarks, "Modern architecture. It'll never last." Later, he scoffs at Sid's ridiculous notions of "global warming".
* When Merlin in ''Disney/TheSwordInTheStone'' [[MerlinSickness reminisced about]] the advent of flying machines, his owl familiar chides him for his crazy ideas of men ever being able to fly about in such things.
* ''ComicBook/{{Asterix}}'':
** Both the film and comic of ''Asterix in Britain'' have Asterix introduce [[SpotOfTea tea]] to Britannia. However, the film ends with Getafix declaring it will never catch on.
** The later film ''Asterix Conquers America'' has a scene where Asterix, Obelix and Getafix are offered a peace pipe by one of the natives. Asterix remarks that he hopes it never catches on before taking a draw! All three end up passing out; one can wonder what was actually in that pipe.

[[folder:Films -- Live-Action]]
* ''Film/{{Evelyn}}'': One scene has a bartender trying to adjust a TV antenna to watch a TV interview with Desmond. After fiddling with it for the longest time with no luck in improving the picture, he gives up, muttering how TV will never catch on.
* In ''Film/{{Chaplin}}'', Douglas Fairbanks and Charlie Chaplin are hanging around the Hollywoodland sign talking about the new sound movies, or "talkies", which Chaplin believes will never catch on. This was TruthInTelevision for Creator/CharlieChaplin. As a physical comedian, he was one of the great resisters of talkies. His Tramp movies had international appeal, which would be severely reduced by adding an English soundtrack. Chaplin continued to make silent (or near-silent) movies long after the rest of Hollywood went for sound, producing the final Tramp movie - ''Film/ModernTimes'' - in 1936.
* ''Film/ForrestGump'' doesn't seem too impressed by the "fruit company" Lt. Dan suggested he invest in, which we see is really Apple Computers, now Apple Inc.
* ''Film/ThePassionOfTheChrist'' has a scene of Jesus building a dinner table at a modern height, to be used in conjunction with an upright chair, in contrast to the Roman habit of reclining beside low tables. Mary doesn't think it'll catch on. This is actually anachronistic, as standard tables have been around for thousands of years, while the Roman style of reclining was only a recent invention at the time.
* In ''Film/{{Titanic 1997}}'', Rose's fiancé isn't impressed with a painting by a then-obscure Picasso, and doesn't think he'll become famous. Spoofed hilariously (along with the rest of the movie) by ''Podcast/{{RiffTrax}}'':
-->"Good Lord, but I certainly am shortsighted and wrong about everything, aren't I? Now, hand me those shares of AT&T, I'd like to blow my nose on them."
* There was a hilarious example in the film ''Moličre'' involving the capitalist son of an idle aristocrat. He comments on how production of a good would be more efficient in Spain than in France as you can pay the workers less there. This leads his father to remark sarcastically something like, "The next thing you know you'll be talking about moving production to China."
* ''Film/ShanghaiNoon'' gets a few miles out of this trope;
** Its sequel, ''Shanghai Knights'', practically runs on it:
--->"Creator/JohnWayne? That's a terrible name for a cowboy!"\\\
"Hey Chon, you're lucky I didn't invest in that ridiculous 'auto-mobile' idea. Yeah, that's gonna make a lot of money."
** In the second example, he is also claiming that zeppelins are [[ThisIsGoingToBeHuge going to be huge]] after investing a substantial amount of gold into it (interestingly, Zeppelin did not begin construction of his first airship until 1899, and the movie takes place in 1887).
** And, after giving Arthur Conan Doyle the idea to write detective stories, Roy says this:
--->'''Ron:''' Sherlock Holmes? That's a terrible name for a detective!
* In ''Film/RosencrantzAndGuildensternAreDead'', while hanging around {{Hamlet}}'s castle, Rosencrantz independently discovers Newton's principle of reaction, observes that objects of different weights fall at the same speed, invents a rudimentary steam engine, creates the world's first hamburger, and even constructs a paper model of a biplane with little propellers. Outrageous fortune, however, attends and ruins all his attempts to display these discoveries to others.
* The ''Franchise/BackToTheFuture'' trilogy:
** [[Film/BackToTheFuture The original film]]:
*** Marty meets the future Mayor of Hill Valley, Goldie Wilson (a black man), working in a diner. When Marty says that Wilson is going to be Mayor, Wilson's boss just scoffs, "A colored Mayor? It'll never happen."
*** And, of course, Doc's hilarious tirade after Marty informs him who the president of the U.S. will be in 1985. ("UsefulNotes/RonaldReagan! The ''actor''? Then who's ''vice''-president, Creator/JerryLewis?")
*** And the Doc's surprise at finding out that all the best cars and electronics are made in Japan.[[note]]At the time, "Made in Japan" was synonymous with "garbage".[[/note]]
*** In an early draft of the script, the Doc refuses to invest in the Xerox company, wondering aloud, "How are they going to sell a product if you can't even pronounce the name?"
** ''Film/BackToTheFuturePartIII'':
** When Marty goes by the name "[[ImMrFuturePopCultureReference Clint Eastwood]]" in 1885 Hill Valley, Bufford Tannen replies, "What kind of stupid name is that?"
*** This quip when Marty has to face Buford in a shootout or else he'd get branded a coward: "Everybody everywhere will say that Creator/ClintEastwood is the biggest yellerbelly in the West!"
*** Again when the men in the bar scoff at Doc Brown's predictions that people will run for fun in the future. In the same scene, they also dismiss him predicting the invention of the automobile. Actually, [[OlderThanTheyThink primitive automobiles already existed in 1885]], though they wouldn't be well-known to the general public until ten or twenty years later.
* The DVDBonusContent for ''Film/AnchormanTheLegendOfRonBurgundy'' included an "audition" of Ron Burgundy for ESPN.
-->'''Director:''' It's sports.\\
'''Ron:''' Around the clock? Sports all the time?\\
'''Director:''' That's the concept of the news...\\
'''Ron:''' That's never gonna work. That's ridiculous. That's like a [[Creator/FoodNetwork 24-hour cooking network]] or an [[{{MTV}} all-music channel]]. Ridiculous, that's really dumb. Seriously, this thing is going to be a financial and cultural disaster. ''SportsCenter'', think about that. That's just dumb.
* In the film of Creator/StephenKing's ''[[Literature/EverythingsEventual Riding the Bullet]]'', set in what seems to be the late sixties, two characters remark that the rock gods of the time will never grow old and will be around forever -- they simply can't, they're rock gods. Sure enough, they cite Jimi Hendrix as an example.
* In ''Film/WhoFramedRogerRabbit'': Judge Doom reveals that the goal of his master plan is to own land that will be used by the city in a massive construction project called a freeway. Eddie Valiant is rather skeptical of all this.
-->'''Judge Doom:''' Eight lanes of shimmering cement, from here to Pasadena. Smooth, safe, fast. Traffic jams will be a thing of the past. (Big laughs when the movie played ''in'' Southern California)\\
'''Eddie Valiant:''' So that's why you killed Acme and Maroon? For this freeway? I don't get it.\\
'''Judge Doom:''' Of course not. You lack vision, but I see a place where people get on and off the freeway. On and off, off and on, all day, all ''night''. Soon, where Toon Town once stood will be a string of gas stations, inexpensive motels, restaurants that serve rapidly prepared food, tire salons, automobile dealerships, and wonderful, wonderful billboards as far as the eye can see! My God, it'll be beautiful!\\\
Eddie's comment after TheReveal about Doom's character:
-->'''Eddie Valiant:''' That lame-brained freeway idea could only be cooked up by [[spoiler: a Toon]].
* In ''Film/{{Gypsy}}'', the characters see Jack Benny perform a stand-up comedy act in the 1920s. Mama Rose remarks: [[TheJackBennyProgram "He'll never get anyplace."]] A major plot point is the Mama's inability to predict coming trends, like her insistence that vaudeville will never die.
* In the satirical comedy ''Film/{{Bullshot}}'':
** The 1930s hero scoffs at the idea that the future world economy will be based on oil, or that England could ever be [[MargaretThatcher run by a woman]] (despite England having already had several queen-regnants, when the monarch was actually a position of power).
** Also despite the huge role already then played by oil companies in the world economy at the time, the way British policies towards the Middle East, and the importance of oil during World War One.
* At the beginning of ''Film/SinginInTheRain'', everyone at a party among movie people scoffs when shown a demonstration of "talking pictures" and predicts that Warner Bros.' new [[TheJazzSinger talkie]] will flop. Of course, when it becomes a huge success, all the other studios quickly [[FollowTheLeader install their own sound equipment]]. Cosmo lampshades it when, in response to someone saying it would never catch on, he says, "That's what they said about the horseless carriage."\\\
This is somewhat truth in television. According to the 1980 documentary series, ''Hollywood: A Celebration of American Silent Film'', many people believed that sound film was going to be a fad and looked at sound as just a "plaything". In fact, silent films continued into the late 1920s with sound and silent versions of films as early talkies were pretty poor quality and no one knew what was going to happen to the industry.
* ''Film/GoodbyeLenin'' features one of these in a deleted scene. The movie takes place in 1989, but one character, an amateur filmmaker, is wearing what seems to be a Matrix t-shirt, with the green data pattern from those movies (1999-2003). In the deleted scene we find out why: it turns out he has a friend, also a filmmaker, who was telling him about his idea for a movie where humans are kept in an artificial reality by robots. He remarks that he likes his friend's design sense but thinks his movie idea is ridiculous and doomed to fail.
* This is used a bit in ''Film/TheWeddingSinger'', which was filmed in the late 1990s, but set in the 1980s. One example combines this with AnalogyBackfire. The protagonist's lecherous friend talks about how he modeled himself after John Travolta, and he's been a growing failure at keeping up the image as he's aged, just as "[Travolta's show] got cancelled!" John Travolta, of course, famously ended up having a big comeback with ''Film/PulpFiction''.
* Boss Tweed in ''Film/GangsOfNewYork'' mocks the short sleeves worn by a Chinese card dealer to show he's got no cards up his sleeves, saying "Let's pray that never becomes the fashion."
* A CreditsGag in ''Film/NightAtTheMuseum 2'' shows a UsefulNotes/WorldWarTwo serviceman reverse-engineering Larry Daley's lost cellphone, interrupted by his mother calling his name: "JOEY MOTOROLA!!" In fact, Motorola has been around since 1928, with one of their first commercial products being car radios. Starting in 1940, they picked up quite a few defense contracts, culminating in the production of the AM SCR-536 hand-held radio - which was vital to Allied communication during UsefulNotes/WorldWarTwo.
* Jimmy Fallon's character in ''Film/AlmostFamous'': "If you think Mick Jagger will still be out there trying to be a rock star at age fifty, then you are sadly, sadly mistaken."
* ''Film/JulieAndJulia'' had several examples, probably based on real life anecdotes:
** The head of the Cordon Bleu Institute tells Julia Child that she is a terrible cook.
** Paul Child consoles his wife upon the rejection of ''Mastering the Art of French Cooking'': "You could have a television show!" This cheers her up, but she laughs at the idea.
* ''Babes In Arms'' begins with a vaudevillian being warned that vaudeville might soon be eclipsed by the motion picture. He, of course, laughs off this warning.
* The character of Virge in ''Film/MemphisBelle'' (set in 1943) is obsessed with hamburgers and will tell anyone who will listen (and everyone else as well) about his idea of starting a chain of hamburger restaurants, all with the same architecture, producing burgers to the same specifications. Most people simply laugh and tell him that ''no-one'' wants to eat the same food everywhere they go. However, White Castle dates back to the 1920s.
* Early in the classic film ''Film/SomeLikeItHot'' (set in TheRoaringTwenties), Joe tells Jerry he's going to bet their paycheck on a single greyhound with a hot tip, despite owing a lot of money and being practically penniless. When Jerry asks Joe what happens if the dog loses, Joe assures him that they'll still have keep their jobs -- playing in a speakeasy's band. When Jerry asks him what'll happen if they lose their job, Joe snaps with, "Suppose you got hit by a truck! [[http://en.wikipedia.org/wiki/Stock_market_crash_of_1929 Suppose the stock market crashes!]] Suppose [[http://en.wikipedia.org/wiki/Mary_Pickford Mary Pickford]] divorces [[http://en.wikipedia.org/wiki/Douglas_Fairbanks Douglas Fairbanks]]! [[http://en.wikipedia.org/wiki/Brooklyn_Dodgers#Move_to_California Suppose the Dodgers leave Brooklyn!]] Suppose Lake Michigan overflows!"
* The board members in ''Film/TheHudsuckerProxy'' think Norville Barnes' Hula Hoop invention is utterly worthless, but go ahead with mass production of the item for the sake of a massive stock scam. They are subsequently ruined [[SpringtimeForHitler when the product is a hit]].
* Early in Creator/KevinSmith's ''Film/JerseyGirl'', Creator/BenAffleck's publicist character scoffs at the idea of WillSmith being cast as the protagonist in ''Film/IndependenceDay'', doubting that anyone could take [[Series/TheFreshPrinceOfBelAir the Fresh Prince]] seriously as an action star.
* In ''Film/GoodbyeMrChips'', one of the masters is reading a novel and replies to another who asks about the author: "It's his first. He'll never come to anything. He's too fantastic." The novel is ''Literature/TheTimeMachine'' and the author is Creator/HGWells.
* ''Film/ChittyChittyBangBang''
** Among Caractacus Potts' not-quite-working inventions in his lab are a vacuum cleaner and a TV antenna.
** Going by the style of the car, and the steamship and so on, the film is set in the mid 1920s to early 1930s. Vacuum cleaners were available at least since the 1880s (although ones that were small enough to carry around, as opposed to parking them in the street on a cart, weren't available until the early 1920s), and the earliest television sets went on sale in 1928.
* A deleted scene in ''Film/SherlockHolmes'' has Lestrade express exasperation and incredulity when Holmes suggests that he employ a photographer to record a crime scene.
* In the Czech film ''Císařův pekař - Pekařův císař'', Emperor Rudolf sees Edward Kelly smoke tobacco (a novelty from the New World) and says that it will never catch on. Other items that get dismissed in a similar manner include the kaleidoscope and peanuts.
* A very unsubtle example in ''Film/AbrahamLincoln''. One of Lincoln's cousins, present at the birth of Abe, says "Shucks, he'll never amount to nothin', no how!"
* In the 2006 French film ''The Tiger Brigades'' (set in 1912), one of the detectives demonstrates a new invention by a friend of his: handcuffs! His boss ridicules the idea when he's easily able to pick the lock ([[TruthInTelevision a problem faced by some modern handcuffs too]]).
* The 2009 Japanese film ''Film/FishStory'' has this with the eponymous track. It's a catchy punk piece with WordSaladLyrics, but in 1975 it just wasn't mainstream enough. The band knows that it won't sell, but they decide to [[DoingItForTheArt record it anyway.]]
* Silent film star George Valentin in ''Film/TheArtist'' insists that sound motion pictures are just a fad. This attitude all but destroys his film career.
* In ''Film/StateOfTheUnion'', the characters expect that UsefulNotes/HarryTruman will [[DeweyDefeatsTruman be defeated in the 1948 election]], which is why they want the Republican nomination. [[HilariousInHindsight The film was released after Truman won.]]
* In ''Film/{{Super 8}}'', this is the sheriff's reaction to the Walkman cassette tape player that the gas station attendant is listening to.
* Played for drama in ''Film/BoogieNights'', when Jack Horner refuses to convert to from shooting his movies on film to VHS because he believes that he's DoingItForTheArt. Unfortunately, the industry he's working in is the pornographic industry, which makes it abundantly clear that it cares very little for the art...
* In ''The Queen'', Queen Elizabeth refuses to fly the palace flag at half-mast in homage to the recently deceased Princess Diana, to much controversy. Her husband, Prince Philip, concurs, saying the furor surrounding the Royal Family will just "blow over" by the end of the week. But then...
* Jackie Treehorn in ''Film/TheBigLebowski'' expresses disdain for the fact that porn migrated to video; he can't afford to invest in things like [[PornWithoutPlot story]]. However, he goes on to say that he would be willing to try something electronic. The Dude responds like so: "[[DeadpanSnarker I still jerk off manually]]."
* The 2013 {{CBC}} movie ''[[Film/{{Jack 2013}} Jack]],'' about [[CanadaEh Canadian]] [[CanadianPolitics politician]] Jack Layton, shows numerous people throughout Jack's career underestimating how much of an impact he or his ideas could make.
* ''Film/SLCPunk'' inverts the trope. A wealthy punk in the 1980s proudly shows off his cutting-edge laser disc player. The film was made in the 90s, by the time laser discs had utterly flopped.
* In ''Film/AroundTheWorldInEightyDays2004'' (the one with Creator/JackieChan), the Royal Academy of Science is very arrogant and close-minded, dismissing various people's inventions as nonsense. These include Phileas Fogg's inventions like roller skates and jetpacks. One unseen man invented a slinky, but the Academy not only mocked it, but threw the guy in the asylum. One Academy member shows himself a {{Hypocrite}} by playing with the slinky later in the movie.
* At one point in ''Film/GetOnUp'', a young JamesBrown is bumped so that the then-unknown [[Music/TheRollingStones Rolling Stones]] can play the last set on a music show. When James becomes angry, his manager assures him that the Stones are talentless hacks who will be forgotten within a year. MickJagger was one of the producers on the film, so this might double as a bit of SelfDeprecation.
** That really happened, actually, at the TAMI (teen age music international) Show in late 1964. Mary Wilson of the Supremes mentions the backstage angst between Brown and the Stones in her autobiography: "How did the Stones think they could follow Soul Brother Number One? The stones weren't quite sure they could do it, and James Brown was pretty sure they couldn't!"
* In a deleted scene for ''Film/TeenageMutantNinjaTurtles'' at the very end, April O'Neil and Danny Pennington go to a comic book publisher with April's sketches of the Turtles and use them to pitch a new series. The man they're meeting does seem to be impressed by the pictures, but concludes that a series starring the Turtles would be "farfetched".
-->'''Michelangelo:''' "Farfetched?!" Sheesh!
* Towards the beginning of ''Film/{{Jumanji}}'', the young Alan Parrish is shown a sneaker prototype by Carl Bentley in 1969, and isn't very impressed by it. It accidentally gets destroyed by Alan, and gets Carl fired. However, after the game ends in 1995, with the entire timeline rewinding to 1969, Alan gets the opportunity to save Carl's job and make the sneaker successful.
* Happens several times in ''Film/StraightOuttaCompton'', with various characters espousing the belief that either gangsta rap or Music/{{NWA}} in particular will never make it big. In one particular scene, a record exec passes on the group while telling their manager to call him when he finds the next Music/BonJovi instead.

* In the sci-fi novel ''The Cross-Time Engineer'', one character tells a bartender that women in bunny outfits (ŕ la ''{{Playboy}}'' [[PlayboyBunny bunnies]]) will help business. Also something of a subversion, in that the bartender takes his advice, but eventually has trouble finding new employees when the girls keep running off to get married.
* This joke is done a lot in the ''Literature/{{Discworld}}'' novels.
** In one scene in ''Discworld/WitchesAbroad'', the witches discuss whether they could fly people about on a "really big broom" in a manner reminiscent of commercial airline travel, alluding to the names of several [[RealLife Roundworld]] airlines in the process. Naturally, they decide it'd never catch on.
** MadScientist Leonard of Quirm has developed sticky notes, espresso (or "very fast coffee", as he calls it), and the bicycle, among other things, but is never quite sure if the devices he invents will catch on. Leonard of Quirm tends to do this most often with his weaponry designs. He will often devise a weapon capable of annihilating whole armies or destroying mountains, but is naive enough to believe that no one would build or use such a destructive weapon.
** Leonard seems to be learning, however; in ''Discworld/{{Jingo}}'' he designs an underwater war machine then reconsiders and destroys the design... but only after Nobby Nobbs has spent nearly the entire book pointing out to him the ways it could be used in war.
** Leonard also invents an encryption machine (at Vetinari's request) which he calls something long and convoluted.[[note]]Engine for the Neutralizing of Information by the Generation of Miasmic Alphabets[[/note]] The initials of its name work out to Enigma, a real-world encryption engine used by the Germans in WW2. Leonard's inventions are brilliant, but the ''names'' never catch on. In the same vein, he calls the previously mentioned ''underwater war machine'' affectionately ''[[BilingualBonus the]] [[Film/DasBoot boat]]'', in lieu of calling it the Going-Under-The-Water-Safely Device. He points out, that he came up with the convoluted name after considering that ''the boat'' is ''sub''mersed in a ''marine'' environment.
** Rincewind in ''Discworld/TheLastContinent'': "What kind of idiot puts beer in tins?" Also the practice of hanging corks from a hatbrim to keep flies off. People he meets disbelieve that this could work, because surely someone would have thought of it by now.
** Rincewind in ''Discworld/{{Sourcery}}'': "[[Literature/ArabianNights Telling stories in a harem]]? It's not bloody normal! It'll never catch on!"
** Done in ''Literature/GoodOmens'' with Agnes Nutter, a precognitive witch. She is considered mad for her belief in such bizarre health ideas like washing up and jogging. On the other hand, Agnes also does predict some things that really DID never catch on. (Doe Notte Buy Betamacks.)
** ''Discworld/TheScienceOfDiscworld'' does this as well, especially in that the book is basically about the development of our world from the perspective of Unseen University's faculty. First they thought that planets are no place for life to form, and then that the sea is the best place for intelligence, and so on and so forth. At one point, they decide that the [[EverythingsBetterWithDinosaurs "BIg lizards"]] are terribly boring and that historians of Roundworld will just skip over them in their recollections.
* In Creator/CharlesDickens's ''Literature/ATaleOfTwoCities''; first when Darnay gets yelled at for suggesting that UsefulNotes/GeorgeWashington will become better known than George III, and again, played for irony, when Monsieur the Marquis remarks that the line of Kings Louis of France will continue for eternity -- and he says this during the reign of Louis XVI, of course.
* EdgarAllanPoe used this in his 1845 story "The Thousand-and-Second Tale of Scheherazade". It is written as an epilogue to the ''Literature/ArabianNights'', in which Scheherazade makes the mistake of putting modern (for Poe's time) inventions in one of her stories, causing the disbelieving sultan to have her executed.
* Marc Acito's novel ''How I Paid for College'', which takes place in the 1980s, has a few of these, but the one that stands out is one character claiming that "Madonna's a flash in the pan. She'll never last."
* In the ''Literature/MarcusDidiusFalco'' series, Falco, a HardboiledDetective in AncientRome, writes a play, ''The Spook Who Spoke'', whose plot is remarkably similar to ''Theatre/{{Hamlet}}''. The actor he describes it to instantly rejects the idea, as ghosts don't speak in plays. On another occasion Falco encounters a Gaulish cook, which he finds ridiculous, as that country will never be famous for good food. He runs into a group of Christians, and dismisses them as just another cult targeting middle-class idiots, and who'd want to worship only one god anyway?
* Two examples in Creator/NealStephenson's ''Literature/TheBaroqueCycle'': Enoch Root's friend thinks [[SpotOfTea tea]] is too esoteric for the English to ever warm up to, and Eliza mocks Jack's butchering of ''thaler'' into ''dollar''.
* In ''Literature/TheNightAngelTrilogy'', [[spoiler: King]] Logan says he wants to write a book about words. Not ''with'' words, about them. Telling what they mean. A Dictionary. Kylar doesn't buy it.
* In ''Jericho Moon'', set shortly after the Trojan War, a Canaanite prince excuses his never having learned Greek, because nothing worth reading ever has been, or likely will be, written in that language. Also, a caravan drover is considered crazy for insisting that his camels are "the ass of the future": everyone knows that those over-sized, smelly, bad-tempered beasts can't be domesticated.
* ''Literature/TheWheelOfTime'' does this once or twice, since it's hinted that it takes place in a past/future Earth. The funniest comes in ''The Great Hunt'' (not direct quotes, but close enough.
-->'''Thom Merrilin:''' They say they don't need my stories! Some fool out there is pretending to BE Gaidal Cain! ''(continued rant on how ridiculous the idea of theater is)'' Possibly a StealthPun - Thom's a [[Creator/WilliamShakespeare bard]], putting down theater.
* In ''Literature/GatheringBlue'', Kira sees indoor plumbing for the first time, but thinks of it as impractical, since she sees simply going to the river easier.
* In Creator/MaryRenault's ''The Praise Singer'', HistoricalDomainCharacter [[http://en.wikipedia.org/wiki/Onomacritus Onomakritos]] gets caught forging prophecies. A few are described. The one about a lightning-flash from Macedon which would burn the Great King's throne is obvious nonsense, but the one about Atlantis rising in the west and aspiring to rule the moon, sending up heroes in flying chariots, is crazier still.[[note]]The book mentions one other prophecy, bud since it's taken from Creator/{{Herodotus}}'s account of the whole business, it's much less interesting.[[/note]]
* Gerald Kersh's ''Literature/ComradeDeath''. The main character, tractor salesman turned ArmsDealer, is laughed at by his first client and friends because the idea of a weapon salesmen is ridiculous at the start of the 20th century.
* In the final Literature/TimeScout novel, one unpleasant downtimer goes on a misogynist rant when he encounters a female uptime reporter. He particularly laments that women are taking mens' jobs, usurping respectable professions like the secretary, polluting the office with their wanton ways.
* In the first Dragonology book, Dr. Drake comments that he thinks the designs the Wright Brothers are experimenting with are impractical and unlikely to ever work. Considering that he's an expert on DRAGONS, there may be some overlap with ArbitrarySkepticism.
* In ''Literature/AnOfficerAndASpy'', Col. Picquart sneers at the notion that the Franco-Russian alliance, meant to protect France against a German attack, might instead draw France into a war between Germany and Russia. [[UsefulNotes/WorldWarI This is exactly what happened in 1914]].
* In ''[[Literature/MatthewHawkwood Resurrectionist]]'', MadDoctor Colonel Hyde makes several remarkably correct predictions about the future of medicine, forseeing such things as organ transplants.
* In the ''Literature/DiogenesClub'' short story "Sorcerer, Conjurer, Wizard, Witch" (set in TheThirties), Edwin Winthrop is perplexed that Dr Shade is so paranoid as to have "an ingenious hobbling device" padlocked to his motor-cycle, as if something so hard to fence would be stolen.
* In ''The Heroes'', a novel in ''Literature/TheFirstLaw'' series, one scene has various [[BarbarianHero Northern barbarians]] eating bread and cheese at their camp. While the rest rip off chunks of bread to eat with the cheese, the {{cloudcuckoolander}} Whirrun of Bligh takes his ThunderboltIron CoolSword and [[MundaneUtility slices the bread with it]], and invents the sandwich. The others are not impressed.
* In the second ''{{Literature/Dinotopia}}'' book, Arthur builds a flying machine. But both Bix and Will think flying machines will never rule the skies.
* In ''{{Literature/Leviathan}}'', which takes place during an AlternateHistory WorldWarI, Otto Klopp briefly muses on possible alternatives to the MiniMecha that dominate warfare. But [[TankGoodness war machines on treads]]? Like farm equipment? Ridiculous.


[[folder:Live-Action TV]]
* ''Radio/OurMissBrooks'': In ''Wild Goose Chase'', Miss Brooks jokes about T.V. being a temporary fad. This episode aired ''just a few years after some viewed television as a form of entertainment that would never catch on''.
* In ''Series/AuctionKings'', The gasoline-powered pogo stick was briefly somewhat popular. [[RealityEnsues Until a bunch of kids hurt themselves and it was banned]].
* ''Series/DoctorWho'':
** In the episode [[Recap/DoctorWhoS31E10VincentAndTheDoctor "Vincent and the Doctor"]], it is shown that no-one in Creator/VincentVanGogh's time likes his paintings. At the end of the episode the Doctor takes him to the future to show him that his art is among the most loved art of all time. This one is mostly TruthInTelevision, though perhaps not quite to the extent the show played the trope.
** Episode [[Recap/DoctorWhoS30E7TheUnicornAndTheWasp "The Unicorn and the Wasp"]] features the Doctor and Donna travelling back to the twenties and meeting Creator/AgathaChristie who proclaims that her books "will be never be loved by anyone".
** Don't forget: "Oh, Tricky Dicky, they are never going to forget you." (To UsefulNotes/RichardNixon early in his presidency, referencing, among other things, Watergate)
** There is an incredibly prophetic example of this in the Classic series. The First Doctor story "The Chase" opens with the companions (Barbara and Ian from 1963, and Vicki from the 2400s) using a machine to view various events from history. Both Barbara and Ian are surprised when Vicki chooses to look up the Beatles playing "Ticket to Ride" live on ''Series/TopOfThePops'', but she assures them that she learned about them in their monument in Liverpool (but had no idea they played "classical music"). This was presumably intended as an ironic joke for the contemporary 1965 audience who saw them as a BoyBand, but they have monuments in Liverpool to them already and their music has been analysed like (and found worthy of standing with) classical music. Even more amazingly, the footage she views of them playing is footage that was ''lost'' due to the BBC's policy of "junking" old footage, meaning she'd have a good reason to want to see that specific performance again. (The footage used of it in ''Doctor Who'' is the only clip of it that exists.)
** In "Deep Breath," Madame Vastra calls advertising in newspapers a "distressing trend."
* Each installment of the ''Series/SaturdayNightLive'' Steve Martin sketch, "Theodorick of Yorik, Medieval (Barber|Judge|Dentist|etc)" ends with the title character stepping forward to make an optimistic speech about how, in the future, perhaps their backward systems will be replaced by ones based on rigorous scientific method rather than barbarism. Then, he dismisses the whole thing with, "Naah."
* The docudrama ''Series/PiratesOfSiliconValley'' is chock full of these moments as everything we take for granted about personal computing is scoffed at by the executives of major computer and office equipment firms. (Things like desktop [=PCs=], the Graphic User Interface, the mouse, etc.) In fact, Xerox PARC (the Palo Alto Research Center) is infamous for the sheer number of innovations they came up with that were discarded or dismissed by management, only to become huge successes later. "I just made a program that plays blackjack." "Why would anybody want that?"
* EddieIzzard has a bit with an inventor in caveman times saying he's going to be famous, his invention (which involves twiddling sticks together until sparks and warmth happen) will change the world, and they won't have to eat salads all the time. But his wife says ItWillNeverCatchOn. "Jeff Fire, you are not gonna be famous!" ("Oh yes I am, Sheila, and do you know what I'm gonna call it? I'm gonna call it: ''Jeff''.")
* In ''Series/{{Life On Mars|2006}}'':
** Most of Sam's suggestions about what the future will hold are bluntly shot down by his 1973 colleagues as being ludicrous; of course, Sam knows exactly what the score is, because he's ''from'' the future. One of Gene Hunt's memorable responses to Sam's hints:
-->'''Gene Hunt:''' There will never be a woman Prime Minister as long as I have a hole in my arse.\\\
Mind you, in the same year in RealLife:
-->'''MargaretThatcher MP:''' I don't think there will be a woman Prime Minister in my lifetime.
** Another time, Sam suggests installing a TV in a pub so people can watch the upcoming horse race.
-->'''Nelson:''' What's that?\\
'''Sam:''' It's a television.\\
'''Nelson:''' ...In a ''pub?''
** And it's not always comedy.
-->'''Sam:''' You know nothing about football! I used to go to football with my dad. United and City fans used to walk to the match together. Our next door neighbour, he had a City flag up in his window. Kids used to play together in the street -- red and blue. But then people like you came along and you took it away from us.\\
'''Peter Bond:''' A good punch up's all part of the game! It's about pride. Pride in your team. Being the best!\\
'''Sam:''' No it isn't! This is how it starts, and then it escalates. It gets on the telly and in the press, and then other fans from other clubs start trying to out do each other. And then it becomes about hate! And then it's nothing to do with football any more! It's about gangs and scumbags like you roaming the country seeing who can cause the most trouble. And then we overreact, and we have to put up perimeter fences and we treat the fans like animals! Forty, fifty thousand people herded into pens! And then how long before something happens, eh? How long before something terrible happens and we are dragging ''bodies'' out?\\\
(The answer to that last question [[http://en.wikipedia.org/wiki/Hillsborough_disaster is 16 years.]]) Obviously that is probably a rather specific reference, but [[http://en.wikipedia.org/wiki/Heysel_Stadium_disaster 12 years also stands out.]]
** And in that same episode:
-->'''Peter Bond:''' What's this?\\
'''Sam:''' It's chicken in a basket.\\
'''Peter Bond:''' Where's me plate?\\
'''Sam:''' You don't need a plate, it's in a basket.\\
'''Gene:''' A word... Chicken? In a basket?!
** In one episode of [[Series/LifeOnMars2008 the American version]], Sam tries to talk down a jumper who lost all of his money investing in "portable telephones." Ray is absolutely baffled by the concept -- "Who wants to carry around a phone?"
* Revisited in ''Series/AshesToAshes'' series 2, as Gene and Chris discuss the advent of long-running TV show ''Series/{{Countdown}}'':
-->'''Chris:''' It's proper ambulance-chaser telly. It'll never last.\\
'''Gene:''' Of course it won't... it's for students with greasy hair and the clinically insane.\\
'''Chris:''' And my Auntie Irene. Mind you, she is insane.
* Late in the first season of ''Series/{{Lost}}'', a flashback has Christian saying, "That's why [[UsefulNotes/{{Boston}} the Sox]] will never win [[UsefulNotes/{{Baseball}} the Series]]." Of course, a month after Christian's death, they had done just that. [[http://www.youtube.com/watch?v=jAhAWaZUfdw Later on]], when Ben and the Others have Jack captured, they use a clip of the Red Sox's World Series victory to prove to Jack that they had contact with the outside world (he had previously scoffed at their claim for this reason).
* PlayedWith in a sketch on ''Series/ThatMitchellAndWebbLook'' sketch, with the joke being that the inventions won't catch on because they're peripherals for things as yet not invented - a wooden computer mouse, a windscreen wiper ("the device for wiping clean a screen that, in as yet obscure circumstances, would shield one from the wind"), a can-opener ("the device for extracting food that has somehow become encased in metal"), anti-viral software (a long scroll of ones and zeroes, which he no longer remembers the purpose of), and [[spoiler: a Sky Digi-Box]].
* This was a major RunningGag on the short lived show ''Series/DoOver''.
** The protagonist is a 34 year old man who is reliving his high school years. About OnceAnEpisode, his mom would present an invention of hers that was almost exactly like something that's popular today. His dad would then claim that it would never catch on for a reason that sounds idiotic to a modern audience.
** And when he tells his dad to invest his money in computers, his dad instead invests in Beta [=VCRs=], saying computers are just a fad and beta machines are the wave of the future.
* Played with on ''Series/{{MASH}}''.
** Despite Klinger's urgings, Dr Winchester refuses to invest in commercial production of both the Hula Hoop and the Frisbee.
** In another episode, Colonel Potter is writing to his wife and expresses skepticism about whether or not television will catch on. [[{{Postmodernism}} This is of course a throwaway line on a television show]].
** When BJ tells him that he bet on Emil Zátopek for the 1952 Olympics marathon race, Hawkeye expresses deep skepticism, pointing out that Zátopek had already run the 5,000 and 10,000 meter races and wasn't rested. Zátopek won ''and'' set a record.
** In one episode, the P.A. announcer is reading the news and mentions, "the French Army today predicted it would bring a swift end to the Vietnamese War." This aired at a time when UsefulNotes/TheVietnamWar was still happening.
* ''Series/TheWildWildWest''
** In one episode the two heroes, trapped at the bottom of a dry well, toss rocks into the well's bucket to lower it and escape. Artemus Gordon suggests that this might be the basis for an enjoyable game: "bucketball!" Jim West vetoes the idea.
** And in "The Night of the Big Blackmail", Gordon speculates that entertainment using the newfangled kinetoscope could be profitable. West scoffs.
* One episode of ''Series/SabrinaTheTeenageWitch'', in which the witches are particularly long-lived, has an investment bond mature. She'd bought the bond for a really low price initially because nobody thought hygiene would catch on.
* The ''Series/{{Community}}'' episode "Digital Estate Planning" revolves around a 16-bit video game that Pierce's father had begun developing in 1979. It contains a spiteful message from just a few years prior to TheGreatVideoGameCrashOf1983, where Pierce's dad remarks that with many arcades closing and game sales plummeting, it's clear that video games were just a passing fad destined to be forgotten. Obviously, he had no way of knowing that video games would experience a massive resurgence of popularity in the late 80's and early 90's, leading to them becoming the juggernaut industry they are today.
* In Series/{{Galavant}} Sid comes up with the idea of a series of interlocking metal teeth positioned around the groin of trousers that can be zipped open and shut to make going to the bathroom easier. Galavant and Isabella tell him to stop being ridiculous. Also, Gareth proposes developing a standardized system of telling time based on the rotation of the Earth in relation to its position to the Sun and the Moon. King Richard dismisses this, saying that Gareth is talking like a witch.
* ''Series/TheNanny'':
** In a flashback episode Fran scolds her mother for making up stupid ideas like "frozen yogurt". Another flashback had Sheffield scoffing at the notion of a Broadway play about singing cats; this became a RunningGag as people would constantly bring up how he had passed on ''Cats'' and he would continue to voice his bewilderment over its success.
-->'''Max:''' It was about a bunch of pussy cats singing in a garbage can! What would you do?
-->'''Fran:''' Two words, Mr. Sheffield: still running.
** In the same episode, Fran rejects a date offer from her geeky neighbor...Creator/StevenSpielberg.
** In another, while Max and C.C. are developing a T.V. show, C.C. at the end pitches another idea for another show, and the producer (played by Hal Linden) says that it sucks. She basically described ''Barney Miller.''
** ''Cats'' wasn't the only play Max rejected. He also rejected ''Hair'' and ''Tommy''.
* In an episode of ''That70sShow'', Red and Kelso are fixing the Atari Pong game:
-->'''Red:''' Congratulations, son! You have seen the future!\\
'''Kelso:''' Yeah, yeah, you're so right, Red! Home computers! That is the future!\\
'''Red:''' No, no, no. Not computers! Soldering! The future is soldering! Computers...\\\
It looks like Red will add another to his list of disappointments and broken dreams.
* In an episode of ''Series/TheMiddleman'', a cryogenically frozen-in-1969 previous Middleman (Kevin Sorbo, for the record) cracks a joke about "[[BeamMeUpScotty Beam us up, Scotty]]." He then apologizes for the obscure reference, "[[Series/StarTrekTheOriginalSeries Cancelled TV show]], you've probably never heard of it."
* ''Series/BlackAdder'':
** Used in the second series episode "Potato". Of the eponymous tuber:
-->'''Blackadder:''' People are smoking them, building houses out of them... they'll be ''eating'' them next!
** ''Blackadder The Third'' mixes this with ValuesDissonance:
-->'''[[KentBrockmanNews Vincent Hanna]]:''' Has your party got any policies?\\
'''[[CloudCuckoolander Ivor Biggun]]:''' Oh yes, certainly! We're for the compulsory serving of asparagus at breakfast, free corsets for the under-fives, [[ArsonMurderAndJaywalking and the abolition of slavery]].\\
'''Vincent Hanna:''' Now, you see, many moderate people would respect your stand on asparagus, [[ItakeOffenseToThatLastOne but what about this extremist nonsense about abolishing slavery]]?\\
'''Ivor Biggun:''' Oh, we just put that in for a joke! See you next year!
** In another episode of ''Blackadder the Third'', Samuel Johnson meets with Prince George, eager to hear his opinion on his book -- the dictionary. George finds the idea of a book without a ''plot'' absolutely ridiculous, and doesn't see the point of the thing anyway.
* In an episode of the short-lived Western PoliceProcedural ''{{Peacemakers}}'', two men who struck it rich decide to invest in the latest invention of a fellow called [[http://en.wikipedia.org/wiki/Thomas_Crapper Thomas Crapper]]: the flush toilet. The town sheriff is visibly skeptical of this. Note: like TheOtherWiki article lists, Crapper did not, in fact, invent the flush toilet. He did, however, tweak the design into [[BuffySpeak the sort of float valve thingy]] that was used in flush toilets up until lo-flo became the rule.
* OnceAnEpisode in ''Series/MurdochMysteries'' someone will dismiss something out of hand, usually either the new technology Detective Murdoch just brought in or a suggestion from Constable Crabtree. Murdoch himself isn't immune, often dismissing something Crabtree just bought. One instance in particular is from the episode "Still Waters", where Murdoch tastes coffee for the first time. Revolted, he demands, "Who would drink this when they could have tea?" Who indeed.
* Paul Whitehouse and Harry Enfield did a sketch for 2009 BBC ''Comic Relief'' spoofing ''DragonsDen'' (another BBC show where entrepreneurs try to persuade a panel of investors to back their business idea) by doing an early Victorian era version with the hopefuls (played by the original show's businessmen) pitching ideas like flush toilets and toothbrushes. Inevitably the "Dragons" dismiss the ideas as nonsense, with one character saying that he wishes for a "big metal bird" to fly around in, but that isn't going to happen either.
* ''Series/{{Legend}}''. A woman tells the protagonist Ernest Pratt her life story, which sounds remarkably similar to ''GoneWithTheWind''. When Pratt's friend says it would make a good story for the dime novels he writes, Pratt replies that it would never sell. No doubt there are other examples in this series, which had a similar AnachronismStew approach to the WildWest as ''Series/TheAdventuresOfBriscoCountyJr.''
* A few examples in the ''Franchise/StarTrek'' franchise:
** ''Series/StarTrekDeepSpaceNine''. A serious example occurs in "Far Beyond the Stars", when Captain Sisko starts to hallucinate that he's a science-fiction writer in the 1950s. He submits an excellent story about a space station called Deep Space Nine, but his editor tells him to drop the idea of a Negro captain as it's "too unrealistic". However PlayedForLaughs with a note from the editor pinned to [[ActorAllusion Armin Shimerman]]'s desk, rejecting one of his story ideas. "No-one would ever believe that a [[Series/BuffyTheVampireSlayer cheerleader could kill vampires]]." However another note correctly states that "[[ThreeLawsCompliant Four Laws of Robotics]] are [[ZerothLawRebellion one too many]]."
** In ''Series/StarTrekEnterprise'', Travis says that [[SpaceNavy Starfleet]] [[CallForward should consider]] [[Series/StarTrekTheNextGeneration putting families on starships]], as he grew up on a freighter and families are especially prevalent in the cargo service. Malcolm, the British MilitaryBrat tactical officer, naturally believes this to be a terrible idea. After all, what's next? Having a [[TheEmpath psychologist]] on the bridge?
* ''Series/EverybodyHatesChris'':
** Has one where Greg's dream of owning a store that sells nothing but coffee is squashed by the Guidance Councilor.
-->"What's next? A store that sells nothing but staples? Or a store that sells everything for 99 cents?"
** Another episode has Chris' uncle who is always trying some get rich quick scheme selling tapes from his car, and nobody wants to buy them. The tapes are of Beastie Boys, Run DMC, Public Enemy and a few big 90s rappers.
** Chris's brother tells Doc about sushi being brought to America and suggests that they should start selling some in the store. Doc laughs at the idea. Chris narrates that Doc later went broke.
** In yet another episode, a lady describes her boyfriend as a film director who will never be a household name. The director's name? [[DoTheRightThing Spike Lee.]]
** In ANOTHER episode, Julius declines on investing in the GeorgeForeman grill.
* ''Series/MysteryScienceTheater3000'' lampshades this in the episode where they riff on ''[[Recap/MysteryScienceTheater3000S08E01RevengeOfTheCreature Revenge of the Creature]]'', which features a young Creator/ClintEastwood in his film debut as a lab assistant in an uncredited bit part, which causes Crow to make the following remark.
-->"This guy is bad. This is his first and last movie."
* In the French show ''Series/{{Kaamelott}}'', set in Arthurian times...
** A Burgundian translator says it about languages: "Originally, I wanted to learn Modern Greek, but there was no place left. All that was available was Burgundian and English. ''English''! But that's even less common..."
** In another episode, when Merlin tries out "modern medicine" instead of magical healing, Myth/KingArthur tells him it will never catch on. (Though that's understandable, considering the best Merlin could come up with was throwing ''salt'' in an open wound...)
* The short-lived show ''Series/{{Thanks}}'' has the younger girl whose entire purpose was to predict future discoveries and/or habits, such as the presence of bacteria (and the need for sterilization) or "no smoking sections"
* In ''227'', the old lady once mentioned she knew a man from Kentucky who wanted to open a restaurant after leaving the military, to which she said, "Who would buy fried chicken from a white man?!"
* "The Colonel" also appeared in an episode of ''Series/LittleHouseOnThePrairie'' as a southern gentleman who arrives in Walnut Grove pitching an idea for a restaurant that serves only one type of food. Mrs. Oleson promptly dismisses him, quite pleased with herself for having the good sense not to get involved with such a ridiculous notion.
* Siroc in ''Series/YoungBlades'' discusses the possible invention of cleaning detergents and adding milk to coffee, only for his fellow Musketeers to go... well, you know.
* The ''Series/ArabianNights'' miniseries has Aladdin's wish for a flying machine dismissed by the genie:
-->"A flying machine? So we can fly around the world? We can order drinks and someone can serve us peanuts? A flying machine! Maybe you should stick with the money."
* In the ''Series/AllInTheFamily'' flashback episode "Mike and Gloria's Wedding" (set in 1970) Archie tells to Mike: "Nixon make a trip to Red China? Never in a million years, buddy!"
* An episode of ''WKRPInCincinnati'' has a brief flashback-like scene that takes place back in the 1950s, where a young Les Nesman says of the VW Beetle, "It's just a fad, like television."
* In ''The Apple'' in ''Series/HerculesTheLegendaryJourneys'', Iolaus invents the idea of surfing, to which Hercules replies "Do you really think this is going to catch on and become popular?" Then at the end they see a bunch of kids trying to stand on wooden boards in water. Iolaus looks at Herc and sarcastically tells him that it'll never be popular. [[TotallyRadical Dude! That's like so totally lame!]] Then again, surfboarding was never common outside of Hawaii, and by World War II, was all but forgotten. Its revival in the early 50s was a complete fluke, surprising no-one more than the Hawaiians.
* In a live-action TV adaptation of ''Series/TheScarletPimpernel'', the Pimpernel (played by Creator/RichardEGrant) is an avid cricket player. He delivers a bomb to a hard to reach area in the modern traditional overarm manner. A companion suggests he should try that in his cricket games as a variant to the traditional underarm bowling. He says it'll never catch on. Either method of delivery was perfectly acceptable (although underarm was phased out in the late 19th century) until the 1980s, when underarm bowling was banned.\\\
This is played with in the same episode, when Percy hires a young unknown painter, [[http://en.wikipedia.org/wiki/J._M._W._Turner Joseph Turner]], to paint a landscape of his house and the surrounding gardens. Percy's friends are skeptical by the finished product, but Percy himself loves it and assures Turner that he's going to go places. This is TruthInTelevision; landscapes were relatively uncommon and it was in a large part Turner's work which elevated their status.
* ''Series/MadMen'':
** A subversion: An old buddy of Pete Campbell's has the idea of introducing professional [[http://en.wikipedia.org/wiki/Jai_alai jai alai]] to the United States. Don literally says, "it will never catch on." [[AppealToObscurity As evidenced by the fact we have to link]] to TheOtherWiki, he was right. What gives the episode extra points is that there was really a time when people though that jai alai was the [[ThisIsGoingToBeHuge next big thing]], and for a while it was - in Florida. Its popularity peaked in the 70s before it bombed in the 80s. The "Patxi" referenced in the same episode is also a real jai alai star, [[http://en.wikipedia.org/wiki/Francisco_Churruca Patxi Churruca]].
** ''Mad Men'' plays this straight a lot, too, especially in its first season. Don Draper knows someone stole his research report because, "It's not like there's a magical machine out there that copies things." Sterling Cooper gets a Xerox machine next season.
** Roger Sterling says of psychiatry in the second episode (1960) that it's "just this year's candy-pink stove." By the opening of Season 6 (December 1967), he's seeing a shrink.
* Happens in an episode of ''Series/ItAintHalfHotMum''. The two officiers are discussing what they plan to do after the war. One is planning to invest in television, while the other has a plan for a building with a lot of washing machines where people can come to do their washing (he plans to call it a 'laundrodrome'). Each has this reaction to the other's idea.
* In ''Series/TheBigBangTheory'':
** During a flashback to when Sheldon and Leonard first became roommates, Sheldon chides Raj for getting an iPod, saying "You're going to be sorry once Microsoft come out with ''their'' mp3-player."
** In the same episode this trope is inverted, with Sheldon setting a mandatory ''Series/{{Firefly}}'' viewing time, saying something to the effect of "it'll be on for years to come".
* Happens a lot in ''Series/{{Leonardo}}'':
-->'''Leo''': Maybe one day we'll all wear clocks. Round our necks, in pockets, on our wrists!
-->'''Cosimo''': The things you think of, Leo! Santa Maria!
* In the ''Series/HerculesTheLegendaryJourneys'' spinoff ''Series/YoungHercules'', Cora starts serving a new foreign drink that she describes as heated beans strained through water (in other words, coffee). Hercules is rather put off by that unflattering description and is further unsettled when he notices that Cora is incredibly jittery from drinking so much of it.
* In an episode of ''Series/YesDear'', Jimmy tries to pitch a movie idea to Greg's boss, only for him to shut it down. The crestfallen Jimmy decides to forget about making movies, but Greg tells him to pitch the idea to another studio. Apparently, his boss thought ''Film/SpiderMan1'' would never make it.
* In the NoirEpisode of ''Series/BoyMeetsWorld'', which is set in a {{Casablanca}}-like setting and time period, the Jack counterpart who is a bar pianist overhears someone [[WaxingLyrical say]] "[[Creator/JudyGarland Forget your troubles, come on, get happy]]" and says "That could be a song!" then pauses and says "Naah". He later overhears someone say "[[Music/BritneySpears Hit me baby one more time]]" and has the exact same reaction.
* In an episode of ''Series/SirArthurConanDoylesTheLostWorld'', the protagonists find themselves transported to WWI era Fulham and meet WinstonChurchill himself. At one point he responds to the [[YouHaveToBelieveMe outrageous claims]] of the protagonists with "That's about as likely as me becoming Prime Minister!"
* In early seasons of the American version of ''[[Series/TheOfficeUS The Office]]'', Michael and Dwight, and some members of Corporate, treat internet sales as a passing fad. Ryan himself comments on how Dunder Mifflin's executives are unwilling to adapt to a changing marketplace.
* In a 1989 flashback in ''Series/{{Psych}}'', Henry pulls a rare '''quadruple''' one: When Shawn asks if he can get a home computer, Henry replies it's "another passing fad, like {{rap}} music, Music/{{Madonna}} and ''Series/LALaw''." Doubles as a TakeThatMe, as Corbin Bernsen was the star of LA Law.
* ''Series/MarriedWithChildren'': Al didn't believe Japanese cars would catch on. Or that someday [=TV=]s would come with something to allow people to change channels without walking to the TV every time.
* In Brazilian comedy show "Sai de Baixo", there was one episode where it was revealed Vanderlei "Vavá" Mathias gave up investing in computers because he didn't believe they'd catch on. His sister believes this to be the reason they caught on.
* The whole point of the Cavemen sketches on ''Series/YoureSkittingMe''. Krunk makes consistent attempts to civilise his fellow cavemen, with ideas of modern technology from paper, to soap, to social networking, but his attempt are always futile as another caveman always ends up rejecting his ideas.
* After a young [[TheMafia Lucky Luciano]] is arrested in ''Series/BoardwalkEmpire'', a cop tries to doctor him saying that delinquents like him never amount to a thing nor are remembered.
* ''Series/ElleryQueen'': When Flannigan's TV show is cancelled in "The Adventure of the Hard-Hearted Huckster", one of the execs suggests that they instead do a VarietyShow with [[Series/TheEdSullivanShow Ed Sullivan]] as the host. Flannigan scoffs at the notion.
-->"Ed Sullivan? That stone-faced zombie won't last two weeks!"
* ''Series/HappyDays'':
** In the pilot Potsie expresses disbelief that Alaska will become a state.
** In another episode, Richie and Ralph are watching a [[UsefulNotes/NationalFootballLeague Chicago Bears]] game. Ralph argues that the team's quarterback, George Blanda, is "washed up" at 30, while Richie counters that he's still got "two or three good years left". Blanda, by then aged 48 and with the Oakland Raiders, had just finished playing his 26th and final NFL season when the episode aired in January 1976.
* In an ''Series/{{NCIS}}'' episode's flashbacks to 1991, a young Vance's suggestion that the U.S. will be heavily engaged in the Middle East in the future is dismissed by a veteran agent, who insists that's old news and the Cold War with Russia will soon be starting up again.
* An incredibly dark example in ''Series/BreakingBad'': back in the [=80s=], [[spoiler:Gus and Maximo ("Los Pollos Hermanos"),]] a would-be distributor and cook of crystal meth propose having their goods sold by the Juárez Cartel to its current leader. The leader rejects the idea of crystal meth being worth selling, calling it "poor man's cocaine", and when the cook tries to argue otherwise the leader has the cook murdered on the spot. Cut a couple decades later and the cartel... is still around, selling crystal meth like everyone else, and is a main competitor of the aforementioned distributor.
* In the first episode of ''Series/{{Joey}}'', Joey is offered the lead in a show called ''Nurses'' about male nurses. Joey passes on it in favor of another show thinking it will never be a hit. The show ends up being an immediate hit, while the show Joey chose (a very violent cop show) is quickly canceled.
* In an early episode of ''Series/{{Gotham}}'', Alfred tells James Gordon that his employer, Thomas Wayne, requested that his son Bruce be allowed to live his life in whatever manner he sees fit. Upon hearing that Bruce is free to choose his own future, Gordon remarks "[[Franchise/{{Batman}} Sounds like a recipe for disaster.]]"
* A WholeEpisodeFlashback from ''Series/{{Workaholics}}'' shows Adam saying that the internet is a fad, and that internet porn will never catch on because people are too used to [=DVD=]s and magazines. Which just serves to illustrate that Adam is a complete dumbass, since the episode takes place in 2008, when both the internet and internet porn had already been well established for years.

* George Gershwin's ''They All Laughed'' is almost exclusively this trope. Among the concepts ridiculed by the mysterious "they": Christopher Columbus claiming the world was round, Thomas Edison's recordings, the Wright Brothers' airplane, Marconi's wireless, the creation of Rockefeller Center, Eli Whitney's cotton gin, Robert Fulton's steamboat, the Hershey bar, and the Model T Ford. Needless to say, the singer's relationship, to which he compared the above, was a similar success.
** RuleOfFunny obviously applies here, as practically none of these concepts actually caused laughter and ridicule. Also, everyone already knew the world was round by 1492. The reason Columbus may or may not have been laughed at was because he thought the world was far smaller than it is. They were right, too - the only reason Columbus succeeded was dumb luck.
* One of the versions of Chester See's music video ''Whistle While I Work it'' is framed by a man and two boys watching the music video on a phone. At the end, the man is disappointed by the hip-thrusting "dance" and leaves, saying it will never catch on. Meanwhile, behind him, the boys are already copying it.
* According to the liner notes of his first GreatestHitsAlbum, Music/AlanJackson thought that "Chattahoochee" was too dependent on a localized reference (the Chattahoochee River on the Alabama/Georgia border) to become a hit. His worries were for naught, as it was the biggest country song of 1993.

[[folder:Professional Wrestling]]
* [[Wrestling/JillianHall Macaela Mercedes]] made this joke about Madison Eagles in regards to wrestling in the USA after defeating her, years before a little promotion called Wrestling/{{SHIMMER}} popped up and Eagles became its third champion.
* In a WorkedShoot, Gabe Sapolsky relentlessly buried Wrestling/{{CZW}} Ironman Champion Wrestling/ChrisHero on commentary, saying he never had him booked for the promotion till Wrestling/BryanDanielson gave him a shot because he didn't deserve it, among other things. In another year or two, Hero would come to be synonymous with Ring Of Honor while teaming with Wrestling/ClaudioCastagnoli in the Kings Of Wrestling and later joining up with Wrestling/LarrySweeney.
* Wrestling/JimmyJacobs had this to say about Wrestling/RingOfHonor {{fan boy}} Michael Elgin after he finally got a spot on the active roster. Nine years later, he admitted to being wrong when Elgin unseated Adam Cole for the ROH World Title.
* Sweet Saraya said this about ''[[SelfDeprecation herself]]'' in 2011, believing she was seventeen years too late to worry about finding a spot in the USA and only went to Wrestling/{{SHIMMER}} to ensure Britani got over. [[Wrestling/{{Paige}} Britani did]], but Saraya did find a spot, as SHIMMER's champion.
* According to Bruce Santee, his entire career had been plagued by [[https://www.youtube.com/watch?v=jZmlfXNPojU a long string of this]], to the point "I've caught on" was more or less his whole drive as Ring Warriors Grand Champion.[[/folder]]

[[folder:Puppet Shows]]
* In one episode of ''Series/{{Dinosaurs}}'', after traumatizing the Baby with a scary story, Robbie is forced to pacify him with candy. However, the Sinclair household is out, so they go to a neighbor's;
-->'''Old Dinosaur:''' What is this... a trick?\\
'''Robbie:''' No, it's a treat, for the baby.
::The old dinosaur then rants on the absurdity of the two going to his house on October 31st, begging for candy, and slams the door on their faces. Robbie then wonders if they should have worn costumes...
-->'''Robbie/Baby:''' Naaah!
** Robbie also once dropped a candy bar into a jar of peanut butter and after pondering the result for a moment dismissed it as idiotic.

* An episode of the Public Radio International magazine show ''ThisAmericanLife'' involved the reminiscences of a man "with a negative ability to identify trends". At various points in his life, he had: watched a Detroit nightclub performance by a pre-record-deal Madonna and assumed she would never make it big because she couldn't sing worth crap, reviewed and rejected a manuscript submitted to a publishing house entitled ''Men Are from Mars, Women Are from Venus'' because it was trite and misogynistic, and turned down a job with a Japanese company that was working on a major precursor to the public Internet because only losers would talk to people through a computer terminal.
* Creator/TheBBC Radio 4 Afternoon Play ''The Tobacco Merchant's Lawyer'', set in 1780, has the lawyer deeply sceptical of a fortune teller who predicts the housing bubble, that Glasgow will be razed and replaced by tall tenement blocks so the poor may have water closets, and that one day everyone will have a box-shaped recepticle in the drawing room that shows plays and the town-cryer. Also, when his company's ships are supposedly lost to piracy, his only consolation is the thought that "the dread PiratesOfTheCaribbean may presently be enjoying a degree of infamy, but in the centuries to come their exploits will be forgotten as surely as a shipwreck at the bottom of the ocean".

* In the French play (and [[http://www.imdb.fr/title/tt0119855/ later movie]]) ''Les Palmes de M. Schutz'', the title character tells in substance that they should give up on this "radioactivity" thing, as it will lead them nowhere... to ''Pierre and Marie Curie''.
* In TheMusical of ''Film/TheWeddingSinger'', Glen is told of a coffee shop from Seattle, and retorts that "no one will ever pay three dollars for a cup of coffee," then turns around and buys stock in New Coke.
* The StrawmanPolitical patriarch in ''Theatre/AnInspectorCalls'' (written in 1945, set in 1912) has a speech early on that consists almost entirely of this, including such claims as: Germany [[UsefulNotes/WorldWarOne isn't serious about]] [[UsefulNotes/WorldWarTwo going to war]], [[TheGreatDepression economic prosperity will be unlimited]] (except for Russia, which will always lag behind the rest of the world), and modern technology has created [[UsefulNotes/RMSTitanic an "absolutely unsinkable" ocean liner]].
* In the Gershwin musical ''Crazy for You'', the residents of Dead Rock, Nevada are skeptical of a suggestion of building a casino. "Who would come to Nevada to gamble?"
* In the Kaufman and Hart play ''Theatre/MerrilyWeRollAlong'', Cyrus Winthrop, inventor of cellopaper, has by 1934 become a millionaire and is busy investing his profits in art. In 1922, when his name was Simon Weintraub, he wastes his time pitching his invention to a couple in the paper and twine business, who tell him the public won't buy it, "like that radio thing over there." There is also a scene where a producer says that he's turned down the melodrama ''[[http://en.wikipedia.org/wiki/Broadway_(play) Broadway]]'' because he expects "the play won't get a nickel." In TheMusical, set four decades later, the producer is approached by a waiter who wants him to invest in his new invention, the answering machine, but he sees no profit in it because answering services already do the same work for people like him; the inventor, of course, reaps millions in time.
* ''Theatre/{{Cabaret}}''. In possibly the only use of this trope for Tear Jerker effect, Herr Schultz's prediction that the rise of the Nazis will pass soon enough. Particularly tragic since he is Jewish.

[[folder:Theme Parks]]
* This is a recurring joke in [[Ride/DisneyThemeParks Walt Disney World's]] ''Carousel of Progress''.

[[folder:Video Games]]
* In ''VideoGame/WorldOfWarcraft'', one of the silly jokes for gnomes: "I had an idea for a device that you could put small pieces of bread in to cook, but in the end I really didn't think there'd be much of a market for it."
* In ''VideoGame/MafiaII'', in one of the missions you can overhear one guard talking about how he bought a television set and the other guard demeaning television as "just a fad", and perhaps a waste of money because only cartoons can be seen on those channels. The discussion evolves into a crazy concept where the viewer could manipulate the cartoons, such as pressing a button to have him walk, and another button to have him shoot, something that is technically ridiculous.
* In one of her radio calls in ''VideoGame/MetalGearSolid3'' Para-Medic pitches the idea that the future will have "movies where you control the characters yourself." She also mentioned an early VCR and the potential for "records with movie film etched onto them instead of music" -- Snake is astonished at all these concepts, but doesn't consider any of them realistic.
** Funnily enough, critics of the ''Franchise/MetalGear'' series often derisively compare the games to movies due to their unusually long cutscenes -- Para-Medic thus ''also'' predicted one of the more common complaints about the game she's in right now.
** Another radio conversation in the game has Snake and resident weapons expert Sigint speculating the potential success of a walking, nuclear-equipped battle machine... specifically, the eponymous Metal Gear, whose designer Snake had just met and spoken to at length. Sigint thinks it's just about the stupidest thing he's ever heard, explaining in detail the flaws in the idea, and hopes the designer was joking.
*** {{Peachi}} [[LampshadeHanging lampshades]] this in her comic adaptation of ''[=MGS3=]'' by having Snake [[NoFourthWall grin at the audience]] and a {{Rimshot}} play after this conversation.
*** Snake also scoffs at the idea of human cloning after Para-Medic tells him about ''Film/InvasionOfTheBodySnatchers''; every other ''Metal Gear Solid'' game features clones of Snake as major characters.
** And another: Before the events of the game, Snake had no idea smoking was unhealthy.
** When calling Sigint about the [=XM16E1=] rifle, Snake seems to think the addition of a three-round burst fire mode to the gun is a rather stupid idea. While his statement makes sense given the timeline (US military doctrine for firing weapons in combat at the time was, basically "you [[MoreDakka fire in full auto]] or you don't fire at all"), the M16 eventually shook off most of its infamy from UsefulNotes/TheVietnamWar with the A2 version, which replaced the full-auto fire with a three-round burst.
** Subverted when Major Zero talks about ''Franchise/JamesBond'', having recently seen ''Film/FromRussiaWithLove'' -- he, being a huge ''Bond'' fan, liked it so much that he thinks they'll make 20 more movies. Snake doesn't really say anything about it, but when the game was released there were exactly 20 Bond movies (including this one and the previous ''Film/DrNo''), and three more have come out since.
* In ''VideoGame/TheWitcher'', while [[MadScientist Kalkstein]] is considered crazy by many people (and he might very well be), he has a theory (among others) that is the basic idea of the atom.
* ''[[VideoGame/DestroyAllHumans Destroy All Humans: Path of The Furon]]'' has main character Crypto considering starting a high-stakes poker tournament filmed for television a few decades before it actually happened: his companion Pox dismisses the idea, outright saying that televised no-limit Texas Hold 'Em will 'never catch on'.
** Done again in the very same game, in which Pox and Crypto discuss the future possibilities of video games. Crypto pitches ideas for the very successful franchises of [[SuperMarioBros Mario]], [[SonicTheHedgehog Sonic]], and Franchise/{{Halo}}. Pox quickly throws each pitch to the waste bin, and thus pitches the idea for movie-based video games, [[TheProblemWithLicensedGames many of which are considered horrible.]]
** In the first game, one thought from a German Scientist can be:
-->'''Scientist:''' I'm working on something called the Internet, but I'm worried it'll never catch on.
** And in the second game, Crypto gives one after a conversation with Dr. Orlov:
-->'''Dr. Orlov:''' You are having excellent hand-eye coordination. You should trying computer game I am being developing.\\
'''Crypto:''' Games? On a computer? You're wastin' your time doc, it'll never catch on.
** Which is ironic given that pretty much the whole cast knows they are in a game, and [[NoFourthWall lampshade this at every possibility.]]
* In ''[[VideoGame/{{Diablo}} Diablo II: Lord of Destruction]]'', judging by the gossip, Larzuk the barbarian smith appears to be on the verge of discovering (and using against Baal's hordes) hot-air balloons and powder weapons, but all the other village inhabitants consider these ideas silly or even slightly insane.
** Nihlathak even suspects him of dark magic because he was the only one in town not to catch some generic illness. The real reason? He ''washed his hands before meals''. [[spoiler: Given Nihlathak winds up being evil and using spells from the Necromancer's tree when you fight him...]]
* ''[[VideoGame/SuikodenI Suikoden]]'' features a brilliant inventor adding an engine to a boat. Flik's response? "A machine that runs on oil? Sounds ridiculous."
* In ''VideoGame/RuneScape'', in the ''Meeting History'' quest, you go back in time, and talk to a young man named Jack. He mentions that some druids have started calling themselves "wizards" and are constantly locked away in their studies, figuring out new uses for runes. He laughs, and tells the player that they've also started wearing robes and pointy hats.
-->'''Jack:''' It will never catch on. It's a stupid look.
* In the ''VideoGame/BioShock2'' Minerva's Den DLC, you can find an ''Asteroids''-esque game called ''Spitfire'', created by Rapture Central Computing's engineers. Next to it is an Audio Diary where the lead designer claims their boss called it "a waste of time" (a rather odd sentiment considering Rapture's ultra capitalistic and entrepreneurial society).
** Early in the main game, you can find an audio log recorded by Prentice-Mill, the owner of the Atlantic Express railway. He laments losing a lot of business to personal bathyspheres, but is confident that personal transportation is simply a passing fad and that he's set to bounce back at any moment. [[spoiler:Becomes a major TearJerker later on when you find another log of his at a small memorial shrine dedicated to him, where he reveals that Ryan talked (or perhaps forced) him into sinking his cash reserves into Rapture's failing banks forcing him to sell the Express to a bathysphere company who immediately proceeds to decommission it, leaving Prentice-Mill broke, alone and heavily implied to be about to commit suicide.]]
* The ''VideoGame/LANoire'' DLC "The Consul's Car" has Cole and his partner discuss how the Navy is making 3D movies. His partner insists it will never catch on, but in a twist on this trope, Cole thinks it will, pointing out that people said the same thing about talking pictures and color.
* ''VideoGame/NaziZombies'': Tank Dempsey, when acquiring a sniper rifle in the Moon map, wonders aloud if anybody would ever make a a fully automatic sniper rifle. [[http://en.wikipedia.org/wiki/VSS_Vintorez A few people]] [[http://en.wikipedia.org/wiki/Mk_14_Enhanced_Battle_Rifle did just that.]]
* In ''VideoGame/RedDeadRedemption'', John isn't impressed by the bureau's automobile:
--->'''Marston:''' So much for this automobile of yours. If this is the future, God help us all... I can walk faster than this piece of shit! Give me a horse anyday!
** Applied to the game as well: Rockstar San Diego were apparently told that they were crazy to make a game set in the Wild West. They revealed this tidbit upon being awarded the Game of the Year.
** In ''[[VideoGame/RedDeadRedemptionUndeadNightmare Undead Nightmare]]'', the Film Maker tells Marston that the ongoing ZombieApocalypse could make a great movie. Marston asks what kind of sick person would watch such a thing and the Film Maker gleefully replies "[[TakeThat The lowest common denominator!]]"
* In ''VideoGame/PaperMarioTheThousandYearDoor'', when Mario signs up to fight in the Glitz Pit, Grubba, the manager, decides that 'Mario' is a terrible name for a fighter, and gives him the stage name of 'The Great Gonzales'.
* In ''VideoGame/FromRussiaWithLove'', when Bond is in [=MI6=] headquarters getting his gadgets from Q, he steps into the lift with two [=MI6=] scientists who scoff at the idea that there will be a "personal computer" in every home in the near future.
* In the ''VideoGame/SamAndMaxFreelancePolice'' episode "The Tomb of Sammun-Mak", set in 1901 New York, Sameth and Maximus (Sam & Max's great-grandpas) pitch the idea of Monopoly to elves working for Kris Kringle. They reject the idea, saying kids aren't into capitalism anymore. Slinkies are also rejected. Point-and-click adventure games get them weird stares.
* In ''VideoGame/CaptainMorganeAndTheGoldenTurtle'', "some idiot" convinced Anita to get some matchbooks made with her bar's name on them. Anita thinks it was a terrible decision, and may be right about that, but in a different era, it was common enough that [[GoingByTheMatchbook a trope]] arose from it.
* In ''VideoGame/CompanyOfHeroes'', the leader of the German Volksgrenadier squad muses to himself that the [=STG44=] will never really be successful. Of course, the assault rifle has become the primary weapon of infantry forces the world over.

[[folder:Web Comics]]
* Parodied in the ''VideoGame/HalfLife2'' webcomic ''Webcomic/{{Concerned}}'' [[http://www.hlcomic.com/index.php?date=2006-07-28 here]].
* The "Imperial Rome" theme of ''IrregularWebcomic'' use it [[http://www.irregularwebcomic.net/994.html here]]. (And, to an extent [[http://www.irregularwebcomic.net/869.html here]].)
* [[http://www.webcomicsnation.com/danmazur/palindramas/series.php?view=archive&chapter=30558 This]] ''{{Palindramas}}'' strip is about a movie executive who doesn't believe in ''Film/{{ET|The Extraterrestrial}}''.
%%* [[http://www.arthurkingoftimeandspace.com/0316.htm This]] "''M*A*S*H'' arc" ''ArthurKingOfTimeAndSpace'' strip.
* In the alternate Europe of ''Webcomic/GirlGenius'', where ZeppelinsFromAnotherWorld are king, everyone thinks that heavier-than-air flight is a silly idea, and Gil's experimental aircraft is referred to derisively as a "falling machine".

[[folder:Web Original]]
* In his Top 10 Worst Songs of 2012, ToddInTheShadows puts "Scream and Shout" by Will.i.am and Brittney Spears at #5. He says that he would do a full review on it, but feels that the song will be long gone from the pop charts by the time he gets the chance. After two more months of the song continuing to stay in the top 10 of the pop charts, he caves in and does a full review, poking fun at himself for his hilariously wrong prediction.
** He also indicates in his Top 10 Songs of 2011 that, back in 2009, he chalked up Adele as a flash-in-the-pan retro soul jazz singer who we'd never hear from again after her debut album. Cut back to the present, and her second album, ''21'', has become one of the biggest selling albums in recent memory and she's the biggest artist in the world.
-->'''Todd:''' See, this is why my friends call me Nostradamus
* This [[http://www.filmschoolrejects.com/features/if-the-internet-had-existed-when-wrath-of-khan-hit-theaters.php?utm_source=zergnet.com&utm_medium=referral&utm_campaign=zergnet_61326 article]] by Film School Rejects that depicts what the response to ''Film/StarTrekIITheWrathOfKhan'' would be like if the internet existed in 1982.
* In his review of the ''Series/StarTrekVoyager'' episode "Timeless", Website/SFDebris mentions that the date of that review was 15 years since the episode originally aired, and 15 years since he wrote his first review. He then brings up the following hypothetical conversation of what was happening in 1998:
-->'''George Lucas:''' Yeah, what is it, Steve?
-->'''Steve Jobs:''' Hey, I just wanted to thank you again for that sweet, sweet deal with {{Creator/Pixar}}.
-->'''George Lucas:''' Yeah, yeah, glad to see you're putting it to good use. We were hoping to use it to realize concepts never achievable on film, you make friggin' [[WesternAnimation/ToyStory Babes in Toyland]] and [[WesternAnimation/ABugsLife punk some ants]]. What do you want?
-->'''Steve Jobs:''' Look, I know you're unhappy about how Pixar's a success and that we're working with Disney now...
-->'''George Lucas:''' Yeah, traitor! [[TemptingFate It'll be a cold day in Hell before I work with Disney!]]
-->'''Steve Jobs:''' So, I wanted to help get you in on the same kind of great deal, get in on the ground floor of this new project of mine. See, these guys at [=FingerWorks=] have started up with this "touchscreen technology." If we bought them out...
-->'''George Lucas:''' ''[dismissively]'' Yeah, that's nice, but I'm a little busy making ''Film/ThePhantomMenace'', aka "[[ThisIsGoingToBeHuge The Greatest Movie Ever Made]]"!
-->'''Steve Jobs:''' And we're all really excited about that, George, but just think! We could have a phone...with a touchscreen! It'll be huge!
-->'''George Lucas:''' ...sure, Steve. Yeah, I'm going to invest in your super-duper phone, that's where the future's at. Listen, I don't want to keep you from your hemp-tasting contest or whatever it is you're into, so I'm gonna let you go and get back to working on my speeches for all the [[UsefulNotes/AcademyAward Oscars]] I'm about to win, okay?!
* In the [[WebVideo/HonestTrailers Honest Trailer]] of ''Film/SupermanIVTheQuestForPeace'', it ends with the narrator saying "Wow, this movie's bad! But at least it's not [[Creator/MarvelComics Marvel]]! Those guys will ''never'' figure out how to make [[Franchise/MarvelCinematicUniverse movies]]!"
* ''WebAnimation/UltraFastPony''. In "Faith to Faith", Twilight complains about the episode's plot (waiting in line for apple cider) and Spike points out that things could be worse: they could be watching paint dry. Twilight scoffs that even the writers of this series wouldn't make an episode about ''that''. Spike bets $50 that the cast will be [[Recap/MyLittlePonyFriendshipIsMagicS3E3TooManyPinkiePies watching paint dry sometime in season 3]], and Twilight takes him up on that bet.

[[folder:Western Animation]]
* In ''WesternAnimation/CodeMonkeys'', which takes place in the Atari era, Mr. Larrity shoots down ideas for games that have become big in real-life (like ''VideoGame/GodOfWar'' and ''VideoGame/{{Doom}}''), pitched by young versions of their creators. Also, Dave thinks home computers will never be successful.
** Not only does he think home computers will never be successful, he thinks video games will be a sure investment, which was ''technically'' correct in the long run... except that the series is set in the years just before TheGreatVideoGameCrashOf1983.
** Also in ''Code Monkeys'': Dave sells his movie ticket to ET to a young M. Night Shyamalan so he can go to the strip club. Dave blows the kid's mind when he says: "Do you think this is a good idea for a movie? A guy doesn't know he's a ghost until the very end."
** Subverted when one of the programmers creates an 8-bit version of Franchise/{{Halo}} that would have launched the SpaceMarine genre. Larrity admits it could have been one of the best-selling games of all time, but won't publish it because it was created by a woman and he's a first-class misogynist.
* In ''JimmyNeutron'', Jimmy's dad reveals that he could have invested in the local BurgerFool years ago but declined. Jimmy, scheming to be rich, time travels and convinces him to. It turns out [[spoiler:he'd actually refused so he could buy Judy an engagement ring.]]
* In a ''GummiBears'' episode, Sunni competes in a fashion contest on Folly Day, a [[ForHalloweenIAmGoingAsMyself costume holiday]] where she wears a variant of 1980s Cyndi Lauper costume. The audience and even the MC laugh derisively at the sight of a girl apparently dressed as a Gummi Bear in a ridiculous costume and all Sunni can do is protest "Someday, everyone will be wearing this!"
* Used extensively in the syndicated series of ''Disney/{{Hercules}}''. For example, during a crossover with ''Aladdin'', which has Pain and Panic traveling to Agrabah and wearing their clothing:
-->'''Panic:''' What do they call these again?\\
'''Pain:''' Ermmm... "pants."\\
'''Panic:''' I like! No drafts!\\
'''Pain:''' Eh, it'll never catch on.
* ''WesternAnimation/TheSimpsons''
** Professor Frink, in a flashback, states that computers in the future will only be owned by the five richest kings in the world and will be the size of a baseball stadium. (In-joke to a quote attributed to Thomas J. Watson of IBM, "I think there is a world market for about five computers.")
** In an episode where Smithers is taking a leave of absence to star in a musical based on the Malibu Stacy doll, Mr. Burns thinks it's ridiculous, "A musical about a doll? Why not one about [[Theatre/{{Cats}} the common cat]]? Or [[Theatre/TheKingAndI the King of Siam]]?" This isn't a flashback; Burns is just that out-of-touch.
** In "That 90s Show", a young Comic Book Guy is heard declaring, "and that is why ''Literature/LordOfTheRings'' can never be filmed!"
** Spoofed in an episode where, during Homer's youth (in a sequence parodying ''Film/StandByMe''), Carl asks if the others have heard about this "Internet" thing... only to reveal he's talking about the inner "net" lining they're starting to put in swim trunks.
** During Super Bowl III, Abe Simpson says "If people don't support this thing, it might not make it."
** In the 1991 episode "Bart Gets Hit By A Car", the devil tells Bart "you're not due (in hell) until the next time the Yankees win the World Series." That would be 1996. And they've won it four other times since then.
** "I Love Lisa" had an in-universe example. Krusty the Clown had this to say about his original detractors:
-->'''Krusty:''' Hey, boys and girls. Only four days till my anniversary show. Twenty-nine years. And when I came on, they said I wouldn't last a week! And you know where those reviewers are? All dead! How you doin' down there, fellas? Huh? Huh?
* This was brought up in ''WesternAnimation/TheCritic'' (in a scene which is a parody of ''The Graduate''):
-->'''Franklin Sherman:''' Son, I've got one word for you: Snapple.\\
'''Jay Sherman:''' Oh, Dad, you and your made-up words.
* This is used ''twice'' in the WesternAnimation/LooneyTunes short ''What's Up, Doc?'' First, when Bugs is considering plays to appear he, he flings aside ''Life with Father'' saying, "Eh, this will never be a hit"; ''Life with Father'' went on to become (and still is) longest-running non-musical play on Broadway, ever. Later, he is sitting in a park with a number of out-of-work [[NoCelebritiesWereHarmed caricatures]] of some of Hollywood's biggest variety stars, AlJolson, JackBenny, Eddie Cantor, and BingCrosby -- of whom Elmer says to Bugs, "They'll never amount to anything."
* ''WesternAnimation/TheMummyTheAnimatedSeries'':
** Alex, almost word-for-word, when some island tribespeople try and teach him to surf.
** It's also uttered by the father in response to an early TV set in a "World of Tomorrow" exhibit.
* ''WesternAnimation/TheVentureBrothers'': In one episode's flashback, Dr. Venture was listening about one of his dorm-mates talking about going into robotics after seeing a new film, ''Film/BladeRunner''. Dr. Venture then tells him that there is no future in robotics, and that he might as well major in Betamax.
* In one episode of ''WesternAnimation/TaleSpin'', kooky scientist Dr. Zibaldo tells the main cast about this idea he had for "radio with pictures: TELEVISION!" The main cast, of course, laughs him off.
--> '''Rebecca''': "What an odd little man."
--> '''Baloo''': "Yeah! And what a ''dumb'' idea."
** The trope is lampshaded by the iris out of the episode being a classic television test pattern.
** This a rather strange example, considering motion pictures existed already, and, indeed, the characters watch a ''Franchise/{{Frankenstein}}'' style film in a theater at the beginning of the very same episode, making their skepticism of moving pictures with accompanying sound rather odd.
** Baloo had the same reaction when Buzz invented the helicopter (and didn't know whether to call it a helicopter or a Cuisinart). Ironically, Baloo was able to fly it, barely, although he also crash-landed it into Shere Khan's office. This despite the fact other episodes depict helicopters already being in existence, although they're referred to by other names ("roto-scooter" in particular).
* On ''WesternAnimation/{{Arthur}}'', Muffy tries her hand at fashion design. Her chauffeur Bailey, off-hand, comes up with the idea of multicolored plastic shoes with holes in the top. Muffy says it's too ridiculous to work.
* In an episode of ''[[WesternAnimation/BatmanTheAnimatedSeries The New Batman Adventures]]'', Killer Croc reveals a newspaper with Bruce Timm's picture on the front, along with the headline "B.T. Quotes: DVD the Next 8-Track." That's a swing and a BIG miss there.
* In the TV ChristmasEpisode of ''WesternAnimation/IceAge'', Manny assures Sid that Christmas trees will never catch on, instead using Christmas rocks.
* ''WesternAnimation/PinkyAndTheBrain'': There was one episode set at the time television was being recently invented. ''Brain'' didn't believe it would ever replace the radios.
** Also, in a ''Franchise/StarWars'' parody, during one of those "Are you pondering what I'm pondering?" moments, Pinky pondered about a series about two lab mice trying to take over the world and wondered [[WhoWouldWantToWatchUs who'd watch that]].
** In an episode set during the silent film era Brain, after an attempt to take over the world using movies, stand in front of the projector and laments "There's no way a mouse will ever have an impact on the silver screen". [[MrAltDisney A man clearly meant to be]] Creator/WaltDisney sees Brain's silhouette on screen and sketches it down.
** In a ''Franchise/{{Godzilla}}'' parody, Brain doesn't believe the miniaturization of electronics in the lab where he and Pinky are residing will catch on, claiming that big things are the wave of the future.
* ''GarfieldAndFriends'': In one episode where a Wild West tale was being told, a Wild West counterpart of Garfield said Television would never catch on.
* In a case of LeaningOnTheFourthWall in one episode of ''WesternAnimation/DarkwingDuck'', Darkwing [[IShouldWriteABookAboutThis writes a comic book]] about his career as a superhero, but his editor hates it. As he leaves the guy's office, he says to a character named Running Gag, "Come on Running Gag, let's take this to Disney... Maybe they'll make a cartoon out of it or something..."
* ''WesternAnimation/TheFairlyOddparents'': In one episode, it was revealed one of Timmy's ancestors (Ebenezer Turner) could have become a railroad tycoon but refused because he thought trains would be just a fad. The job was taken by Orville Buxaplenty.

!Truth in Television

* Lord Kelvin believed heavier-than-air flight was impossible and X-rays were probably a hoax. (He changed his mind about the second one after he saw the evidence.) In addition, Kelvin insisted that radio had no future in 1897 (he preferred to send messages by pony) and that it would take human beings two hundred years to land on the moon. ''HorribleHistories'' put it best in a section summarising this kind of phenomenon, noting in the section about the predicted short lifespan of talking pictures that "Lord Kelvin was dead by then, so he was not able to tell us that talking films were impossible anyway."\\\
Kelvin's refusal to accept new ideas is shown in the 2004 movie adaptation of Creator/JulesVerne's ''AroundTheWorldInEightyDays'', where he outright claims that science has reached its peak in his time, and any new discoveries are hoaxes. This is one of Lord Kelvin's actual claims, at least with regards to physics.
* When Robert Goddard pitched the idea that rockets could be used to fly through space, the editor of ''The New York Times'' (note: not a rocket scientist) thought the whole concept was patently ridiculous. After all, there's no air in space, [[PhysicsGoof so what's the rocket engine supposed to push against]]? ''The New York Times'' later published [[http://web.archive.org/web/20120221012027/http://www.regrettheerror.com/2009/07/20/a-timely-times-correction-from-1969 a correction]]... in [[FunnyMoments July of 1969]].
* While developing the first turbojet, Frank Whittle was told by the professor of Aeronautical Engineering at Cambridge:
-->"Very interesting, Whittle my boy, but it will never work."
* In 1938, aeronautics pioneer Theodor von Karman recommended against investment into turbojet technology when he was serving on an advisory board for the US Navy. To be fair, he merely thought the technology is not ready for practical use just yet, not "impossible." Within a year, a prototype jet airplane was flying in Germany.
* "Flight by machines heavier than air is unpractical and insignificant, if not utterly impossible" - Simon Newcomb, 1902.
* "Aero planes are interesting toys but of no military value" - French Marshal Ferdinand Foch, 1911 [[HilariousInHindsight Who later had an]] [[http://en.wikipedia.org/wiki/Foch_(R_99) aircraft carrier]] named after him.
** This was debunked incredibly fast: ''later that year'', the Italians started using airplanes for a scouting military mission (October 22) and, in what at the time had been pre-emptively declared as a war crime ([[LoopholeAbuse but only from balloons]]), bombing (on November 1, an Italian pilot on a scouting mission embarked four bombs and dropped them on the enemy).
* Averted by Wilbur Wright, who remarked in 1906, "I do not believe it [the airplane] will supplant surface transportation. I believe it will always be limited to special purposes. It will be a factor in war. It may have a future as a carrier of mail." While it seems dismissive of his invention, he was absolutely correct--while airplanes are very useful, due to the high cost of air travel they have not supplanted surface transportation outside of a few relatively narrow (if important) areas like long-distance passenger transportation (where they can be fairly said to have supplanted long-distance trains and particularly ships) where it is cost-competitive. Their father, a preacher, once declared in a sermon that man would never fly, even using the old saying, "If man were meant to fly, God would have given him wings."
* When the newly-formed European consortium Airbus released a mid-range widebody airliner, the A300, the CEO of Boeing, when asked about it, didn't even know what it was and then, when it was described to him, snorted that "sounds like a typical government airliner. They'll build a couple dozen then go out of business." A few years later, Eastern Airlines placed an order for 23 of them. Then Pan Am. Then Japan Air. Then Indonesia. All traditional customers of Boeing at Seattle. By the time Boeing rushed the 757 into production in 1981 to try and compete, Airbus had orders for 300 planes and an option for 200 more. Fast forward to today, and Airbus is the second largest aircraft manufacturer and Boeing's bitterest commercial rival--and, for what it's worth, ''not'' in any substantial way owned by any government (about 25-30% is owned by European government-owned investment companies, but the vast majority of voting shares are held by private investors, and the government investment companies are not entirely under the thumb of their respective political leaderships).
* When General Ernst Udet, one of the bigwigs of the new German Luftwaffe, saw the prototype BF 109 produced by Willy Messerschmitt, he contemptuously said, "that thing will never make a fighter." Not only did Udet change his opinion within months, BF 109 was the only fighter in mass production Germany had until halfway through World War II.
* General Billy Mitchell ridiculed spending money on aircraft carriers in 1920s and thought that the money should go to building land-based bombers, which, he claimed, would make warships obsolete. During World War II, the aircraft that best matched Mitchell's specifications, the B-17, had a notoriously poor record when attacking ships. Carrier aviation was almost single-handedly responsible for defeating Imperial Japanese Navy in the Pacific.

* In 2010, BangZoomEntertainment's CEO, Eric P. Sherman, made a very controversial statement stating that the studio will most likely will stop producing dubs for anime if the industry doesn't improve (as well as addressing the issue of [[DigitalPiracyIsEvil piracy and fansubs]]), thus fans thought this will be [[NoDubForYou the end of dubbing as we know it]]. 4 years later, BangZoomEntertainment continues to dub anime for Creator/AniplexUSA, Creator/VizMedia, and even [[Creator/NipponIchi NIS America]] with the reissuing of LightNovel/{{Toradora}} with an English dub. Although nowadays, BangZoomEntertainment avoids the AllStarCast trope with few rare union dubs exceptions.
* StevenSpielberg and GeorgeLucas called Anime/{{Akira}} "unmarketable" in the United States.

[[folder: Architecture]]
* Gustave Eiffel designed his famous tower for the 1888 Barcelona World Fair but was turned down by the people in charge on the basis that it was ugly and expensive and didn't fit with the rest of the city. He submitted then the idea to the responsibles of the 1889 Paris World Fair and was accepted... with the condition that it would be dismantled after the fair was over. During the construction the project was heavily criticized by the French press and the famous writers Creator/GuyDeMaupassant and Creator/AlexandreDumas fils, together with composer Charles Gounod, wrote a public protest letter where they described the tower as "useless and monstrous", "shame of Paris" and "an unfunny skeleton". Novelist Joris-Karl Huysmans said that it was "a suppository full of holes". To top it, the fair was a public failure... but it turns out that a giant iron tower in the middle of Paris makes an ''excellent'' broadcast antenna, so it was never destroyed. (This is why it gives you a free Broadcast Tower in every city when you build it in ''VideoGame/{{Civilization}} IV''.)
** One protest letter sent to Charles Alphand, the Minister of Works and Commissioner for the Exposition, wasn't very subtle:
-->'''Excerpt:''' We, writers, painters, sculptors, architects and passionate devotees of the hitherto untouched beauty of Paris, protest with all our strength, with all our indignation in the name of slighted French taste, against the erection … of this useless and monstrous Eiffel Tower … To bring our arguments home, imagine for a moment a giddy, ridiculous tower dominating Paris like a gigantic black smokestack, crushing under its barbaric bulk Notre Dame, the Tour Saint-Jacques, the Louvre, the Dome of les Invalides, the Arc de Triomphe, all of our humiliated monuments will disappear in this ghastly dream. And for twenty years … we shall see stretching like a blot of ink the hateful shadow of the hateful column of bolted sheet metal.
** Eiffel made a pretty penny, too: The fair's organizers let him have the revenue from visitors riding the elevators, figuring no one would want to ''climb'' the ugly thing.
** Creator/GuyDeMaupassant was known to eat in the restaurant in the Eiffel Tower daily, and when asked why he replied that it was the only place in Paris where he could eat without having to look at the edifice. (Well, it was also a pretty decent restaurant, but that goes without saying for anywhere de Maupassant would eat.)
* When Chicago hosted the next World Fair in 1893, Eiffel's tower was already an iconic masterpiece. To "out-Eiffel Eiffel" became the rallying cry of the fair's designers, feeling that unless they put up something equally iconic and new, Chicago's fair would never get out from under Paris' shadow. Architects and engineers proposed a multitude of towers, but the designers felt (rightly) that there was no way to make a more beautiful tower, and they shouldn't compete directly with Eiffel. The proposals became steadily more ridiculous (a giant log cabin, a zip line running to ''New York City''). One young engineer had an idea, but everyone who looked at it called it flimsy, impossible to build, and so terrifying that no one would get on it. But he came back with detailed proofs that it would work, and time was running out, and nobody had come up with anything better... and so George Ferris got to build his big wheel.
* The expensive and extensive Haussmann renovations of [[TheCityOfLight Paris]] were panned by all sorts of critics for a long time during and after the fact. Of course, some of what was being criticized was exactly what the renovations set out to do, such as making the city easier to control... France had had too many regime changes in recent memory, and Napoleon III was doing his darnedest not to butterfinger it yet ''again'' (N.B.: he did anyway, but in the urban planning dimension of the problem, it turns out he had the right idea). Today, its results define much of what tourists admire Paris for, such as the boulevards and parks.
** To elaborate, the wide beautiful boulevards were designed to be hard to barricade and easy to move artillery on. It didn't work out; irate Parisians can barricade ''anything.''
* In general, a lot of buildings modern critics, tourists, and journalists hail as beautiful and impressive were panned at the time of their construction: another famous example is the Berlin Cathedral opened in 1905, which was absolutely loathed during its lifetime.

[[folder:Comic Books]]
* "Come on, [[StanLee Stan]], people hate spiders. They're creepy. And everybody knows that teenagers are [[KidSidekick sidekicks]], not superheroes. This ''{{Spider-Man}}'' idea just won't sell." -- Martin Goodman, founder of MarvelComics (paraphrased by Stan Lee), 1962.
** Speaking of Spider-Man, when Johnny Romita Sr. replaced SteveDitko on penciling in 1966, he thought he'd only be working on the book for about six months, because he thought superheroes had overstayed their welcome. He has been involved with Marvel Comics' Earth 616 in general, and Spidey in particular, on some level ever since.
* In 1933, two teenage comic book artists tried to pitch a character they had created. It took them six years to find a publisher who would take it. Every publisher they went to told them the character looked ridiculous and would never catch on. That character? ''{{Superman}}''.
* Originally, publishers at Marvel didn't think {{Storm}} of the ComicBook/{{X-Men}} would be popular because she had white hair and they thought people would think she would look like an old woman. Guess who is one of the most recognizable female superheroes, as well as most recognizable black superhero, in the industry?
* During a 1993 stunt where MarvelComics introduced a new character in each of their annuals, Mark Gruenwald famously cited Comicbook/SquirrelGirl as an example of the type of character they were trying to avoid. Specifically, he argued that while Squirrel Girl was a fun and interesting character, she was likely never going to be used again. Pretty much all of the characters introduced in the annuals faded into ComicBookLimbo (save for [[Comicbook/{{Captain Mar-Vell}} Genis-Vell]], and even he ended up being killed off later), while Squirrel Girl has been appearing as a fan favorite for years. Her series, ''Comicbook/UnbeatableSquirrelGirl'', even made it on the ''New York Times'' best-seller list.

* In general, its been historically easy to make this mistake given the limitations of early computers and the lack of other technologies to make certain items desirable. The computers of today represent millions of different innovations in hardware, software, content, and configuration.
* Linux got this from its creator:
-->'''Linus Torvalds:''' [[http://groups.google.com/group/comp.os.minix/msg/b813d52cbc5a044b I'm doing a (free) operating system (just a hobby, won't be big and professional like gnu) for 386 (486) AT clones.[...] It is NOT portable (uses 386 task switching etc.), and it probably never will support anything other than AT-harddisks.]]
** Today, Linux has been ported to more platforms than any other kernel, and Linux-based operating system dominate nearly every area besides embedded devices and desktop computers.
* As mentioned in [[http://www.cracked.com/article_18807_how-xerox-invented-information-age-and-gave-it-away.html this]] ''Website/{{Cracked}}'' article, Xerox is infamous for this in the computer industry. While they pioneered the personal computer long before Apple and IBM, their sales strategy was flawed and ultimately backfired. As a result, several of the technologies developed at their research facility PARC - the graphical user interface, the mouse, networking, e-mail, laser printing and other equally important pillars for today's computer industry - were dismissed and abandoned so other companies could build a billion dollar empire around those technologies. Why? Because the East Coast-based management of Xerox Corporation weren't interested in anything that had no direct application to photocopying. You may bang your head against the wall now (they sure did).
* Ken Olsen, founder of Digital Equipment Corporation, in 1977: "There is no reason for any individual to have a computer in his home."[[note]]He was not talking about personal computers, but home automation - that is, a computer ''controlling'' the home.[[/note]]
* Media critic Neil Postman, writing from the mid-eighties to the early nineties, believed that there was a fundamental shift afoot in the dominant medium of the day from print to television. When a little thing called the internet came along, he dismissed it as a passing craze.
* [[http://www.newsweek.com/1995/02/26/the-internet-bah.html "Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more democratic. Baloney."]] - Clifford Stoll in "Newsweek", 1995.
* "I went to see Professor Douglas Hartree, who had built the first differential analyzers in England and had more experience in using these very specialized computers than anyone else. He told me that, in his opinion, all the calculations that would ever be needed in this country could be done on the three digital computers which were then being built — one in Cambridge, one in Teddington, and one in Manchester. No one else, he said, would ever need machines of their own, or would be able to afford to buy them." That conversation happened circa 1951 and was published in 1970.
* Browsing the Web, according to Swedish communication minister Ines Uusmann during TheNineties, who claimed that people would not have time to browse aimlessly. During her mandate, Sweden became world-leading in internet usage.
* Bill Gates himself said in 1993, "The Internet? We are not interested in it."
* Intel, the creator of the microprocessor, initially saw the only market for them controlling traffic lights. Even well into TheEighties, with the success of the UsefulNotes/IBMPersonalComputer, powered by its chips, Intel still thought it was a passing fad. To be fair, Intel primarily made memory chips back then.
* The ''New York Times'' had Erik Sandberg-Diment, dismiss "[[http://www.nytimes.com/1984/12/25/science/value-of-windowing-is-questioned.html?&pagewanted=1 windowing]]" (opening more than one program at a time) in 1984 [[http://www.nytimes.com/1985/12/08/business/the-executive-computer.html?scp=1&sq=whatever%20happened%20to%20the%20laptop%20computer?&st=cse and laptops]] in 1985. [[http://www.technologizer.com/2009/11/23/windows-laptops-theyll-never-catch-on/ Sandberg-Diment when on to found one of the earliest magazines dedicated to personal computers]] latter on, when technology caught up with laptops and "windowing".

[[folder:Other Electronics]]
* A review of the iPod at launch: [[http://apple.slashdot.org/article.pl?sid=01/10/23/1816257 "No wireless. Less space than a nomad. Lame."]] The Creative NOMAD was discontinued in 2004. Granted, by the time iDevices ''really'' took over the world they'd picked up wireless and way, way more space than a NOMAD, but even in the mid '00s the iPod, with help from Apple iTunes, was quickly becoming the standard for MP3 players.
* Likewise, a lot of people mocked the [=iPad=] for being "just a bigger [=iPod=]". It didn't help that Microsoft had attempted to kickstart the tablet computer trend in the early '00s, and fell flat on their face. The [=iPad=] was so successful that it single-handedly created an entire market of tablet computers.[[note]]Now why did one succeed where the other had failed? As Windows was their bread and butter, Microsoft simply tried to cram a whole x86 PC into the tablet format. The result: bulky, heavy, hot machines with a completely inadequate interface. Apple did not make a "tablet Mac", instead using more economic ARM processors, and a lightweight operating system designed from scratch for touchscreens.[[/note]]
** A great experiment is to read [[http://gizmodo.com/5506692/ipad-is-the-future this Gizmodo article]] from 2010. It correctly predicted that the naysayers would be wrong... and the comments section is filled with people mocking the writer and claiming that he didn't know what he was talking about, and that the iPad was the second coming of [[AnyoneRememberPogs Pogs]], if anything. More recent comments, in turn, have a field day by pointing out who ''really'' didn't know what they were talking about.
* Thomas Edison said the phonograph was "a mere toy, it has no commercial value." But he also admitted it was one of his personal favorite inventions.
* During the HD-DVD vs Blu Ray the writers at Website/{{cracked}}.com said "HD-DVD format will win this format war handily. congratulations HD-DVD!"-- but it was a comedic article, basing its choice on what format had the least stupid name.
* "TV will never be a serious competitor for radio because people must sit and keep their eyes glued on a screen; the average American family hasn't time for it." from the New York Times, 1939. Perfectly logical, but completely wrong.
** The television was deemed an "idiot's" machine when it was released by most people, and that it was a crap idea. People mocked it with one of the most quoted phrases being: "The television is a radio with pictures. Why even bother? In another 5 years, no one will even remember the television." Guess what became the most popular electronic just 20 years later?
* The phone, of all things, was mocked by most people when the idea was presented back in the day.
** Texting. There was a time when people thought, "Why would I want to spend more time typing a message to a friend when I can just talk directly?"
*** Exemplified by [[http://www.youtube.com/watch?v=_Mn8c70buPM this]] ''Series/MadTV'' sketch.
* E-readers. Most people thought that paper books would still be the preferred method of reading when the Sony E-reader, Amazon Kindle, and later the Barnes and Noble Nook were released, respectively; and Borders was so insistent the technology had no market that they refused to release one as these units began to sell. To date, millions of E-readers and E-books have been sold from Sony, Amazon, and Barnes and Noble, and Borders filed for bankruptcy in late 2011.
** Borders actually did begin selling E-readers, just through partnership with an outside company and by selling any available brand that wasn't Amazon or Barnes and Noble. And Barnes and Noble's Nook eventually tanked hard. Borders demise lies more in their one time CEO, Greg Josefowicz, deciding that this whole shopping by internet thing [[ItWillNeverCatchOn would never amount to anything]] and selling off the Borders.com website to Amazon. By the time Borders managed to regain control of their own website, it was already too late.
* David Sarnoff wanted people to invest in radio in the 1920′s. Their response?
-->“No imaginable commercial value. Who would pay for a message sent to nobody in particular?“
* US President UsefulNotes/WilliamMcKinley died when he was shot at the Pan-American Exposition. Surgeons refused to use the newfangled x-ray machine exhibited there to find the bullet (they didn't know the long term effects), and had to operate with only reflected sun-light for visibility due to the inability to use candles (as their anesthetic was flammable), despite electric lights being ''everywhere'' at the fair.
* An unidentified Boston newspaper said in 1865 "it is impossible to transmit the human voice over wires as may be done with dots and dashes of Morse code, and that, were it possible to do so, the thing would be of no practical value."
* In a 1994 report for the French Prime Minister, Edouard Balladur, Gérard Théry, Alain Bonnafé and Michel Guieysse concluded that the Internet is poorly suited for the provision of commercial services.
* Videophones have proved to be a huge subversion of IWantMyJetpack. Not so long ago, they were placed alongside flying cars and robotic maids in the "things silly 1960s people predicted we'd have in the future" category. Now we have webcams, camera phones, and numerous other devices which are essentially videophones.
* In 1977, President UsefulNotes/JimmyCarter installed solar panels on the roof of the White House as a way of encouraging energy conservation through [[TheSeventies the 1970s]]' energy crisis, prompting much ridicule. His successor UsefulNotes/RonaldReagan had the panels removed during his presidency. But by [[TurnOfTheMillennium the 2000s]], [[HistoryRepeats oil prices reached record highs]] and given greater concern about climate change, alternative energy became more favorable, and in 2013, President UsefulNotes/BarackObama installed a new set of solar panels on the White House.

[[folder:Fashion and Apparel]]
* During the mid-Victorian era, many fashionable men at the time would scoff off a the ''ditto suit'', a kind of three-piece suit that has a matching fabric and colour, which was considered informal and unsuitable for day wear. Men loved it for it's economic design and many more eventually gave in.
* In the spring of [[TheForties 1947]], a rising couturier named Christian Dior launched his first line of clothing that was untypical and different from the silhouette used DuringTheWar. Some said that it was a waste of money and fabric due to wartime rationing, not to mention the corsetting, full skirt, and high heels made it uncomfortable to wear with. Women immediately adored it and Dior's silhouette lingered on during TheFifties.
* "Not one man I have spoken to likes a woman in mini skirts." - UsefulNotes/CocoChanel, 1969. This coming from a fashion icon who revolutionized modern fashion. She also frowned upon women wearing trousers on everyday wear, because before closing and reopening her shop, pants for women were considered sportswear and negligee. This would bite her at the end of her life because these were essential articles to her suits.

[[folder:Films -- Animation]]
* Creator/WaltDisney was rejected by Creator/{{MGM}} CEO Louis B. Mayer because his concept of [[Disney/MickeyMouse a big, talking]] [[EekAMouse mouse]] [[ValuesDissonance might scare pregnant women]].
* Disney had to fight to get ''Disney/SnowWhiteAndTheSevenDwarfs'' produced. Both his brother and business partner Roy Disney and his wife Lillian attempted to talk him out of it, telling him that "nobody wants to watch a movie about dwarves." And the Hollywood movie industry referred to the film derisively as "Disney's Folly" while it was in production.
** There were plenty of reasons to scoff: At the time, dwarfs were mostly associated with carnival freakshows, the only other feature-length animated film ever made (a German production) had been a tremendous flop, and ''Snow White'' was monstrously expensive - the film's cost overran the expected budget by ''400%'' and production incurred debts that were, at the time, higher than the total value of Disney's studio.
* After ''Disney/BeautyAndTheBeast'' and ''Disney/{{Aladdin}}'', two films started being produced at Walt Disney Feature Animation. Most of the A-list animators went to ''Disney/{{Pocahontas}}'', believing it would be a critical/box office/award sweeping hit like ''Beast'' was... instead this status ended up happening to the other movie, ''Disney/TheLionKing'', while ''Pocahontas'' had a mixed reception.
* Another Disney miss: 3D animation in general, up to and including firing people. Said people went on to found Pixar (funded by Steve Jobs), and the rest is history.

[[folder:Films -- Live-Action]]
* Before making ''Film/CitizenKane'', OrsonWelles wanted to make a movie out of ''The Smiler With the Knife'', a comedic thriller. The studio turned him down flat, because the actress he had chosen for the lead was thought to be a B-actress with no comedic talent. The actress's name? [[ILoveLucy Lucille Ball]].
* Michael Eisner, CEO of [[WaltDisney The Walt Disney Company]] at the time, remarked in response to an early preview of Johnny Depp's portrayal of (Captain) Jack Sparrow in ''PiratesOfTheCaribbean'', ''"He's ruining the movie!"''. Depp was nominated for an Oscar for that role. Eisner had several moments like this, and that's the primary reason he's no longer the CEO.
** In a way Depp did ruin what the movie was ''supposed'' to be - a story of Will Turner and Elisabeth Swan. Depp hijacked the movie... And the rest is amazing history.
* "No [[UsefulNotes/TheAmericanCivilWar Civil War]] movie ever made a nickel!" -- Louis B. Mayer to David O. Selznick on ''Film/GoneWithTheWind''.
** Gary Cooper also turned down the lead role of Rhett Butler in the film, allowing Creator/ClarkGable to have it: "I'm just glad it'll be Clark Gable who's falling on his face, and not Gary Cooper."
** The fact that ''Film/BirthOfANation'', a civil war film that debuted 20 years earlier, was the first 'blockbuster' in History makes Mayer's belief particularly strange.
* While [[Film/LumiereFilms the Lumičre brothers]] are often credited with being the first filmmakers, they themselves claimed "the cinema is an invention without any future". The ''HorribleHistories'' spinoff ''The Knowledge'' parodied this with a drawing of the Lumičres looking at a shop window advertising their "New! Sliced bread!" and saying ItWillNeverCatchOn.
* H. M. Warner (who owned Creator/WarnerBros) once said, "Who the hell wants to hear actors talk?"
** Indeed, in the late 1920s many who worked in show business thought that sound film was nothing but a fad and would never work. Silent movie acting was a finely crafted artform by that point, and the inclusion of sound meant that everyone basically had to start over from scratch. Also, movie cameras were *noisy* - to simultaneously record sound, the camera had to be enclosed in a soundproofing box, which made panning and dolly shots impossible.
** Keep in mind, however, that Warner Bros. released what's considered [[TheJazzSinger the first sound-film hit]]. In fact, Warner's full comment was, "Who the hell wants to hear actors talk? The music--that's the big plus about this."
* You know that role in ''TheHangover'' that's played by Heather Graham? That role was supposed to go to Lindsay Lohan, but Lohan [[http://www.usmagazine.com/news/lindsay-lohan-turned-down-role-in-the-hangover-200987 turned down the role because, apparently, she thought it would flop]]. Yeah, [[http://www.boxofficemojo.com/movies/?page=daily&id=hangover.htm that was a bad idea]].
* JackNicholson in his [[http://www.youtube.com/watch?v=y7dDK-YbrNo first Oscar acceptance speech]]: "And last, but not least, my agent, who about ten years ago advised me that I had no business being an actor. Thank you."
* Creator/GeorgeLucas had this really stupid idea for a [[Franchise/StarWars space movie]], which most studios passed on, and the executives at 20th Century Fox were this close to pulling the plug to avoid losing money.
** Creator/StevenSpielberg claims that when Lucas showed an early version of ''[[Film/ANewHope Star Wars]]'' to a roomful of friends, Spielberg himself was the only one who thought it had any potential. In fact, Lucas was so convinced that ''Star Wars'' would bomb at the box office [[http://www.cracked.com/article_19995_5-stupid-bets-that-changed-world.html he made a wager with Spielberg]] that if Spielberg's film ''Film/CloseEncountersOfTheThirdKind'' grossed more at the box office, Lucas would receive 2.5 percent of the film's box office gross, and vice versa for Spielberg if ''Star Wars'' grossed more. To this day, Spielberg is still receiving a new cheque every year.
*** Spielberg could relate: his own film, ''Film/{{Jaws}}'', faced a similar battle against the execs, this time regarding Spielberg's insistence on releasing the film nationwide (until 1978, the standard practice was to release films first in major cities). Incidentally, both films were what helped jump-start UsefulNotes/TheBlockbusterAgeOfHollywood.
*** Ironically, when Lucas showed a later cut to the Fox board of directors, the very people who gave him so many problems during production, they loved it.
** Doubly amusing about this is that 20th Century Fox had their hopes set on a cheesy B-movie they produced titled ''Film/DamnationAlley'' which had a larger budget and better marketing. Today, ''[[Film/ANewHope Star Wars]]'' is one of the most well-known movies in the world and only people who want to see [[Series/TheATeam Hannibal]], [[Series/{{Airwolf}} Stringfellow Hawke]] and [[Film/{{Watchmen}} Rorshach]] in the same movie have an interest in ''Film/DamnationAlley''.
** Due to theater owners' reluctance to screen ''[[Film/ANewHope Star Wars Episode IV: A New Hope]]'' at the time, 20th Century Fox threatened to withhold screening rights to the movie ''The Other Side of Midnight'' based on the best-selling novel by Sidney Sheldon. Ultimately, ''The Other Side of Midnight'' made only a tenth of what ''Star Wars'' made from 1977 to 1979. And to think that ''The Other Side of Midnight'' was full of sex and nudity...
** Another twist: Fox gave Lucas the [[TheMerch merchandising rights]] to his movie because, well, the rights to making odd posters and tie-in books weren't worth much. This movie became the reason you can get everything from action figures to promotional toothbrushes now, an industry that can bring in more money for a production than the film itself.
** In an interview, Mark Hamill shared an anecdote about sitting in a movie theater and watching a preview for the first ''Star Wars'' film. After the thunderous John Williams score died down and the announcer told viewers, "Coming soon...," a heckler in the audience shouted back, "Yeah, to late night television in about a month!" Heh, don't bet on it!
** Want another twist? Originally, Sissy Spacek was cast in Princess Leia's role, while Carrie Fisher was cast in the lead in ''Literature/{{Carrie}}'' (a role that Spacek would have preferred to have). However, Fisher objected to a nude scene, so they swapped roles. But although Carrie Fisher got to be in a global phenomenon, personal problems and other issues grounded her career to a halt. Sissy Spacek was lauded for her portrayal of Carrie and became a respected actress with a sustainable career.
** Even after the smash success of ''Star Wars'', Irvin Kershner had doubts when Lucas asked him to direct the [[Film/TheEmpireStrikesBack sequel]], thinking it would only be known as "the second one."
** At the time, it was so controversial that ''Film/ANewHope'' didn't have opening credits. The Directors Guild of America let it slide in ANH because they thought the movie would bomb. It obviously didn't, but when Lucas did it again in ''Film/TheEmpireStrikesBack'', he got issued a hefty fine by the DGA, which he paid before leaving the DGA. Today, many filmmakers forgo opening titles and credits that now, it seems like the DGA overreacted.
* Early plans for TheFilmOfTheBook ''Literature/{{Twilight}}'' were not accurate to the book, it was far more action-y because it was believed that a film so heavily geared toward girls wouldn't be successful. They ended up sticking to a script more faithful to the book, and considering how much money they've made from that (not to mention the merchandise, you can find anything from clothing to bedsets to band-aids with the characters' faces on them) they probably don't regret that decision.
* Back in the 1950s, critics in Japan panned [[Film/{{Gojira}} a certain monster movie]], claiming that it would never be popular. Now that film is regarded as one of the all-time greats of Japanese cinema, and ''twenty-seven'' sequels, two cartoons, two American adaptations, an assortment of toy lines, and multiple comic book series later, you've got not only the [[LongRunners longest-running]] film series in history, but [[Franchise/{{Godzilla}} one of the biggest franchises ever]].
* Harry Saltzman and Albert "Cubby" Brocolli were given a rather [[NoBudget low budget]] for a [[Film/DrNo little spy film]] starring an [[SeanConnery ex-bodybuilder]], who nobody thought would be a hit...
** When he became Film/JamesBond, George Lazenby had a [[WhatCouldHaveBeen 7 movie-deal]]. His agent convinced him to stop after [[Film/OnHerMajestysSecretService one]] since said agent considered spy movies were becoming outdated.
** Similarly, DCComics [[http://www.newsfromme.com/archives/2006_12_03.html#012517 did not make a Bond comic]] because they did not know if the series would still be popular without SeanConnery.
* A talent agent early in his career said of Creator/FredAstaire, "Can't sing, can't act, slightly bald - can dance a little." Astaire had that talent agent's report framed and put over the fireplace in his mansion.
* Subversion: The head of MGM showed ''Film/{{M}}'' to his writers and directors and asked why the hell they weren't making movies like that... but also admitted that, if somebody had pitched ''M'' to him, he would've turned it down.
* ''Film/BackToTheFuture'' was passed on by practically all the major studios for not having raunchy enough humor [[note]]This was the era that brought films like ''Film/AnimalHouse'' and ''FastTimesAtRidgemontHigh''[[/note]], while Disney passed it on for being ''too'' raunchy by their standards [[note]]because of the subplot where the young version of Marty's mother is attracted to him[[/note]]. It was only after the box office success of ''Film/RomancingTheStone'' when AmblinEntertainment started expressing hope in Creator/RobertZemeckis' and Bob Gale's science fiction comedy...which would later become the highest-grossing movie of its year.
** One executive in particular was quoted by the film's producers as saying "Time travel movies don't work. They just don't work."
* As Creator/DennisHopper's wife was driving him to the airport, where he would fly to Louisiana and shoot ''Film/EasyRider'', she said the film would bomb and he'd become a mockery. (he replied by asking for divorce... and when settling the terms, she only didn't ask half his winnings from ''Easy Rider'' because Hopper was so drugged and paranoid those days that she thought he'd kill her).
* In a 2001-era TV special dedicated to the first ''Film/HarryPotter'' movie, host Katie Couric tells us that "While [[DanielRadcliffe Daniel's]] reportedly making close to three hundred thousand dollars for the first movie, it's been speculated that he'll rake in close to fifteen million dollars, if the sequels are successful." According to iMDB, Radcliffe made $53 million for the final two ''Deathly Hallows'' films.
* According to WordOfGod, all throughout the development of ''Film/{{Halloween 1978}}'' they were told the movie would never catch on; that it was "disgusting," "not scary," and it was "pretentious to assume it would do well." It ended up becoming the most successful independent film of all time.
* In his autobiography, JackieChan says that the first director he worked under discouraged him from doing action comedies and actively blocked the release of the first couple of films that Jackie made. Considering Jackie is now one of the biggest movie stars ever, and that director is dead, I think we know who was right.
* In one of his interviews, Creator/ArnoldSchwarzenegger had told the audience that when he first voiced his desire to be a Hollywood actor people told him he would not catch on because of his hard-to-spell-read-and-pronounce-last-name, and because of his Austrian accent. On his first feature film ''Film/HerculesInNewYork'' he was credited as "Arnold Strong" and his lines were dubbed over. But once he got the chance, he got to define [[TheAhnold the action star stereotype]], people had begun to expect buffed up men to have Austrian accents, and his name has become anything but forgettable - so unforgettable that people voted for him to be the [[FanNickname Governator]] of California!
* After the film ''Film/{{Manhunter}}'' flopped at the box office, producer/distributer Dino De Laurentiis sold the rights to make the [[TheSilenceOfTheLambs sequel]] for a small price, fearing a similar outcome. After said sequel actually came out, he spent much more money buying the rights back for the rest of the franchise.
* This has happened with various revolutions in filmmaking - firstly with audio, then colour, then special effects, and most recently 3D.
* ''Franchise/PlanetOfTheApes'' got this repeatedly before Fox okayed the idea.
* ColumbiaPictures was furious when Steven Spielberg turned what they expected to be a SpiritualSequel to ''Film/CloseEncountersOfTheThirdKind'' into "a wimpy WaltDisney movie" about a little boy that befriended an extraterrestrial. They sold the rights to MCA for $1M and retained only 5% of the film's net profits. That year, Columbia made more money with that 5% of the ''ETTheExtraterrestrial'' box office than with all of their produced films put together.
** They weren't the only ones that passed up a good deal. When the script called for the use of M&Ms, Mars flat out rejected the use of their candy-coated chocolates, stating that they did not want their product to be associated with what they perceived was a grotesque creature. Hershey offered their newer product, Reese's Pieces, in place of M&Ms. The end result- a 65% profit increase after their candies were prominently featured in a movie which even today is universally acclaimed.
* Creator/UnitedArtists executives were not keen on casting [[Creator/SylvesterStallone a little-known actor]] for the [[Film/{{Rocky}} boxing movie]] he wrote, but the producers insisted on it. The studio ultimately agreed to make ''Rocky'' with him (after reducing its budget), because they had Creator/MartinScorsese's ''Film/NewYorkNewYork'' in production, and they were so confident in that movie they assumed they could write off the losses from this risky undertaking easily. [[http://www.ew.com/ew/article/0,,203553,00.html Quoted]] one former vice president: "''Rocky'' wound up paying for whatever losses we had on ''New York, New York''."
* As shown in ''Literature/TheDisasterArtist'', nearly every cast and crew member of ''Film/TheRoom'', aside from Tommy Wiseau, believed that the film would never see the light of day. This attitude eventually contributed to professionalism on the set falling apart as production dragged on. In addition, Tommy's on-set treatment of the cast and crew lead to two directors of photography quitting, bringing practically the entire crew with them on both occasions, which nearly ensured the film would never be finished. Greg Sestero thought that even if the film was completed, it'd be direct-to-video anyway. Tommy held eternal optimism that his film would be universally loved and a box office smash, discussed for years to come. If you are at all [[SoBadItsGood familiar with the film]], you'd know that [[GoneHorriblyRight Tommy succeeded beyond his wildest dreams]].
* In an [[http://entertainment.time.com/2012/12/27/hugh-jackman-les-mizs-leading-man-talks-to-time/ interview]], Creator/HughJackman mentioned that he sang "Stars" from ''Theatre/LesMiserables'' for his audition as Gaston in the ''Theatre/BeautyAndTheBeast'' musical. The person in the charge of the audition told him that he would never be in ''Les Mis''. Then, Jackman was in the [[Film/LesMiserables2012 movie version of the musical]] (as Jean Valjean, not Javert which went to his best mate, Creator/RussellCrowe) and got an Oscar nomination for Best Actor.
** While on the subject of Hugh Jackman, many people thought he was a ''terrible'' choice to play {{Wolverine}}, and that the film itself was doomed to failure due to having [[Creator/BryanSinger a director not known for action movies]], as well as massive amounts of InternetBacklash from the fans over the casting choices and [[MovieSuperheroesWearBlack lack of costumes]]. ''Film/XMen1'' was such a surprise hit that not even Marvel bothered to do much to cash in on the film, leading to Bob Harras being fired from his position as Editor in Chief.
* Creator/MichaelBay was working as an intern at Lucasfilm and thought ''Film/RaidersOfTheLostArk'' would stink. He ate his words when he saw the final film, and watching it even inspired him to get into film-making.
* [[Creator/MarilynMonroe Norma Jean Baker]] was told by a modeling agent to consider secretarial work rather than modelling or acting.
* In January 2014, Forbes contributor John Furrier [[http://www.forbes.com/sites/siliconangle/2014/01/23/hollywood-is-godzilla-the-john-carter-of-2014/ wrote an article]] claiming that the biggest flops of 2014 would be ''[[{{Film/Godzilla 2014}} Godzilla]]'', ''[[Film/RoboCop2014 RoboCop]]'', and ''Film/GuardiansOfTheGalaxy''. The box office results thoroughly disagree with Mr. Furrier. (''[=RoboCop=]'' being saved through worldwide grosses.)
** A ''lot'' of people felt both ''Godzilla'' and ''Guardians of the Galaxy'' would be flops - ''Godzilla'' due to fears of it flopping as bad as ''{{Film/Godzilla 1998}}'' and ''Film/GuardiansOfTheGalaxy'' being a ''massive'' untested franchise (many critics felt that, if ''Guardians'' failed, it would utterly derail Marvel movies).
* ''Film/{{Tron}}'' pioneered the use of CGI, [[AwardSnub but was refused a nomination for Best Visual Effects]] by the Academy Awards [[NewMediaAreEvil because they believed the use of computers was "cheating"]]. CGI has since become an integral part of visual effects.

[[folder:Land and Water Transportation]]
* Volkswagen got a lot of this after the war from Ford, the Rootes Group, and a bunch of other companies from France, Britain and the USA. Sir William Rootes himself reckoned that it would fail in just two years. The Rootes Group was sold to Chrysler in 1967, and then to Peugeot in 1978.
** A beetle-shaped little car for the common working man? [[http://blog.modernmechanix.com/2007/07/01/this-was-germanys-flivver/ Won't ever see the light of mass production]], now after UsefulNotes/NaziGermany has been defeated. Apparently, they didn't count on the American "poor intellectual snob" market...
* General Motors executives once derided the Toyota Prius, thinking that the hybrid tech was too expensive to be profitable at the asking price Toyota set (about $20,000 to start), that it was too small for American tastes, and that the price of gas at the time (about $2 a gallon) was so low as to make any fuel savings moot. Fast forward to 2011: gas is $4 a gallon, Toyota sold 1 million plus Prii--which are, in essence, the VW Beetles of their age--over three generations, and GM's hyped product launch of the year happens to be what they hope will be a [[http://www.chevrolet.com/volt/ a Prius-killer...]] If it's not too expensive to be profitable at their asking price of over $30,000.
** A highly subsidized electric car market and a highly unfree (heard of OPEC?) and highly taxed world petroleum market might have something to do with that.
* The man who invented traffic laws (William Phelps Eno) amusingly never drove a car himself. He assumed the automobile to just be a passing fad.
* [[http://www.quotes.net/quote/15941 "You would make a ship sail against the winds and currents by lighting a bonfire under her deck? I have no time for such nonsense!"]] -- '''UsefulNotes/NapoleonBonaparte''' to [[http://en.wikipedia.org/wiki/Robert_Fulton Robert Fulton]], on the subject of steamships.
* Ernest Seton-Thompson's autobiography states that his father wanted to become an engineer for railroad construction. However:
-->My grandfather's reply was simple and final: "All nothing but nonsense. The railways are a mere fad, and will soon be done away with. Yes, within three years; and then we shall be entirely back to the horses and coaches again."
* When plans for [[CoolTrain the Shinkansen]] were being drawn out in the late 1950s, even people within the Japanese National Railways were unsure whether this new train line practically built from scratch[[note]]Some of the structures and land used was bought and built before World War II, when the first Bullet Train plan was conceived but was cancelled[[/note]] would be successful. Given that this was around the time when Europe and America were ditching railways in favor of automobiles and airplanes, their doubt was somewhat understandable.
* In the 1850s, French businessman Ferdinand de Lesseps had a dream: to build a canal from the Mediterranean Sea to the Gulf of Suez, vastly reducing shipping times from Europe to India (good for the British), Southeast Asia (good for the French, British, and Dutch), and East Asia (good for everybody). He got the necessary approvals from the Egyptian government, but when he tried to sell shares in the company building the canal in Britain and France, nobody would buy them...the public didn't think it would work. So he sweet-talked the Egyptian government into borrowing more than it could afford to fund the scheme (which is why Egypt ended up part of UsefulNotes/TheBritishEmpire thirty years later). Suffice it to say, the Suez Canal was a great success, doing everything de Lesseps promised and more; it remains one of the major money earners for modern Egypt (which nationalized the Canal in 1956).
** He had another dream, to build a canal connecting the Pacific and the Atlantic somewhere in Panama. His attempt in 1880s failed miserably due to difficult geography, tropical diseases, and corruption. The idea was completely discredited until Americans tried it only a decade and a half later and completed the canal in 1914, albeit with a major design innovation (a system of locks--something the Americans, who [[UsefulNotes/NewYorkState had a history with running canals with locks over rugged terrain]], quickly seized on. Digging all the way to the sea level, as de Lesseps tried, probably is impractical given the terrain involved).

* Some believed that ''Literature/{{Twilight}}'', with its PurpleProse and FamilyUnfriendlyAesop, would never catch on. Then again, the style of books that it was a part of ("Sexy vampire dudes seducing HollywoodHomely women and getting away with it", nowadays called Vampire or Gothic Romance) had been on-and-off popular for about forty years, so it might have been the case of ''Twilight'' being published at just the right time.
* The first ''Literature/{{Harry Potter|and the Philosophers Stone}}'' book was turned down by three publishers who thought it was too long for children. Not only did the novels go on to become the best-selling book series of all time, but the first installment ended up being [[DoorStopper the SHORTEST one in the series.]]
* "If you believe it is a work of genius, then you may lose a thousand pounds." -- Stanley Unwin, giving permission to publish a work that everyone in the publishing house feared would lose money. Even Stanley's son Rayner feared it would lose money -- but he wanted to publish ''Literature/TheLordOfTheRings'' anyway.
* Anne Frank thought [[Literature/TheDiaryOfAYoungGirl her diary]] would never interest someone. It was also [[http://www.nytimes.com/2007/09/09/books/review/Oshinsky-t.html?ref=books rejected by 15 publishers]] before Doubleday accepted it.
* The [[http://en.wikipedia.org/wiki/Marie_de_Rabutin-Chantal,_marquise_de_Sévigné Marquess of Sévigné]] wrote "Racine would pass like the coffee", expressing her belief both would not have success.
* FrankHerbert's Dune was rejected 20 times before being published - by Chilton, of the DIY car service manuals fame.
* ''Literature/ASeriesOfUnfortunateEvents'': Daniel Handler thought the series was an awful idea, and when his editor said she liked it, he thought she was drunk.
* ''Literature/ParisInTheTwentiethCentury''. One of the reasons it was initially rejected for publication was that Creator/JulesVerne's predictions about the far-off future of 1960 were considered wildly implausible. [[SteamPunk He got a few things wrong]], but the gist of the novel is either clearly correct (horseless carriages!) or correct if you're cynical ({{Corrupt Corporate Executive}}s run the world!).

[[folder:Live-action TV]]
* When Bob Stewart created ''ThePriceIsRight'' in 1956, comedian Dick Van Dyke was asked to try out as host. He passed on it, saying there was no entertainment value in watching four people guess how much things cost. The job went to Bill Cullen, and the original lasted nine years; the CBS version now in its 41st year.
* A Disney casting director told SelenaGomez that she would never have [[Series/WizardsOfWaverlyPlace her own show]] and that she "wasn't strong enough to be part of the Disney company".
* An idea for a TV show was pitched to Creator/{{CBS}}, but a key executive hated it, saying it had no urban appeal. The first episode was sneaked onto the schedule while that exec was on vacation. He was angry when he came back to work and saw the show on the schedule, but he was helpless to do anything about it because that week's ''TV Guide'' had already been printed. [[Series/TheDukesOfHazzard That show]] became one of the biggest hits of its season.
* Lewis Erlicht, President of Creator/{{ABC}} Entertainment, [[http://www.minyanville.com/special-features/articles/cosby-abc-nbc-ge-disney-viacom/4/23/2010/id/27121 said in 1984]] that TV comedy was "dead. Forever. Bury it." He also considered an educated, middle class, happy African-American family "unrealistic". As such, he rejected a stand-up comedian's pitch for a domestic sitcom. The show was eventually greenlit by Brandon Tartikoff, president of Creator/{{NBC}} Entertainment, where it (''Series/TheCosbyShow'') became a ratings giant (one of three shows ever to rank #1 in the Neilsen ratings for five consecutive seasons), as well as setting the bar for both African-American roles on television and intelligent family-friendly comedy. In fact, as a result of the show's mega popularity, many other NBC shows, a lot of them heretofore struggling to win viewership, became hugely popular in the Nielsen ratings as well. All of this gave NBC much needed revenue to avoid going bankrupt. ABC, for their part, saw many of their once mega-successful programs take a tremendous nosedive in the ratings, which in turn, led to a huge decline in revenue, causing the network to be bought out by a company only a tenth of their size, Capital Cities Communications. As a result of the missed opportunity for ABC caused by his poor judgment, Erlicht was abruptly and humiliatingly sacked and replaced by Brandon Stoddard, head of the network's in house production company, ABC Circle Films.
* In 1963, the producers of ''Series/DoctorWho'' planned to do a serial featuring a [[http://en.wikipedia.org/wiki/Dalek certain race of mechanical aliens]], but were bitterly resisted by higher-ups (including the show's primary developer, Creator/SydneyNewman), who thought the show worked best as a purely historical-style drama and thought including "bug-eyed monsters" would cheapen and ruin the format. The Daleks went on to become one of the most popular and instantly-recognised things about the show.
** Forty-odd years later, certain people in the UK TV industry were sceptical about relaunching Who. It wasn't like families watched television together these days. Even Jane Tranter, who commissioned the relaunch, thought at the time it was probably the riskiest thing she'd ever commissioned. Her gamble paid off beyond her wildest dreams.
* Brandon Tartikoff reluctantly allowed Creator/MichaelJFox to be cast as Alex Keaton in ''Series/FamilyTies'', telling the show's creator, Gary David Goldberg, that "you'll never see Fox's face on a lunchbox". After that show (and ''Film/BackToTheFuture'') became hits, Fox sent Tartikoff a lunchbox with his face on it and a note inside that read:
-->"To Brandon: This is for you to put your crow in. -- Michael J. Fox"
** Tartikoff kept Fox's lunchbox.
* In the [[TheSixties late 1960s]] ABC considered extremely risky the very thought of a sitcom about [[TheGenerationGap a bigot and his hippie daughter and son-in-law]] in such turbulent times, even if it was based on [[Series/TillDeathUsDoPart a formula that had been proven in Britain]]. CBS had its' own doubts when it picked the show up, not guaranteeing that it would ever see the light of day. It did anyhow, and ''Series/AllInTheFamily'' became the #1 show on TV for five seasons.
* Incredibly, this happened to Pat Sajak during his early days as host of ''Series/WheelOfFortune'' on NBC's daytime lineup, when he replaced Chuck Woolery when the latter left the show due to a salary dispute. Although Sajak was already employed by NBC as a meteorologist on their Los Angeles station, KNBC, then-NBC president and CEO Fred Silverman rejected his hiring for ''Wheel'', claiming he was "too local." ''Wheel'''s creator, Creator/MervGriffin, responded by imposing a moratorium on new episode tapings until Sajak was hired, but Silverman refused to budge. During the interim period between Sajak's recruitment and Woolery's final episode, however, Silverman (who, you might recall, was the center of the famous "[[Series/SaturdayNightLive Limo for the Lame-o]]" affair) was abruptly ousted at NBC for greenlighting one too many failures on the network's prime time lineup, as well as almost bankrupting the network by spending a ton of money to produce a whopping 150 hours of coverage for the 1980 Moscow Summer Olympics, only to end up cancelling said programming after UsefulNotes/JimmyCarter pulled the U.S. team out of the event in protest of the Soviet invasion of Afghanistan. His replacement, Grant Tinker, approved Sajak as host, and Sajak managed to go on unharmed, and he and hostess Vanna White continue to host the show to this day. Amusingly, Tinker previously knew Griffin when he worked at NBC as a junior assistant during the mid-1960s, and, in fact, had previously persuaded Mort Werner, NBC's then senior vice president for programming and talent, to green light Griffin's other best known creation, ''Series/{{Jeopardy}}''.
* Patrick Stewart was so convinced that ''Series/StarTrekTheNextGeneration'' would fail that for the first six weeks of shooting he refused to unpack any of his suitcases.
* This was the prevailing attitude towards ''Franchise/PowerRangers'', Haim Saban's idea for adapting action footage from [[Creator/ToeiCompany Toei]]'s ''Franchise/SuperSentai'' shows for American audiences. It took him years to convince a network to give it a chance. It wasn't much of one, the show (which used footage and costumes from the recently-ended SoOkayItsAverage ''Series/KyoryuSentaiZyuranger'') was only set to run for one short season of forty episodes. But ''Series/MightyMorphinPowerRangers'' proved to be a colossal hit, and FOX extended and renewed the show at the last minute (literally -- they had to hurriedly alter the intended finale and it shows). Additional action footage was commissioned from Toei, with the handful of leftover monster fights being used to fill the gap until the first reels of this arrived. ''Power Rangers'' endures to this day, and has been {{Uncanceled}} ''[[SerialEscalation multiple times]]''. As the original "[[EarWorm Go Go]] [[CrowningMusicOfAwesome Power Rangers]]" theme song says:
-->''No one will ever take them down... the power lies on their si-i-i-i-i-iiiide!''
::Of course, that's only considering when the damn thing finally got on the air. There are sources that say Saban had been attempting to adapt Sentai all the way back to ''Bioman'', eight years prior. And it was by sheer chance that it even did get picked up. After being impressed by Toei's take on ''Spider-Man'', Stan Lee wanted to bring Super Sentai to America. Lee had a dubbed pilot made and tasked executive Margaret Loesch with pitching the show to networks. Despite having a previous reputation for such programs as ''WesternAnimation/MuppetBabies'', she was laughed out of buildings. Eventually She gave up and Marvel gave back the rights to produce a TV series based on Super Sentai back to Toei. Seven years later and now an Executive at Fox, Loesch meets a children's producer named Haim Saban. He demoed a few shows to Loesch that failed to impress. She asks if he has something that's "new". Saban leaves and a few minutes comes back with a demo tape. Loesch jumps on it and gives the green light to produce the show. Even then the plug was almost pulled on ''Power Rangers'' before it even aired, but Loesch told her doubters at Fox that she had a back up if the show failed. WebVideo/TheNostalgiaCritic admits that he thought this about ''Power Rangers''... then goes on to add "And that's why I'm not in the stock market."
* NBC said this when they were pitched an idea for a show about forensic scientists. They thought viewers would be intimidated by the science and not understand it enough. CBS picked it up and Series/{{CSI}} and one of its spinoffs have both been the highest rated scripted show on TV at times.
* Jerry Van Dyke was offered the lead in ''GilligansIsland''. He claimed it was the dumbest thing he ever read. He passed up this show for another sitcom called ''MyMotherTheCar''. Remember that show?
* In [[http://www.youtube.com/watch?v=VbU3sypbhiE this]] ''Series/BuffyTheVampireSlayer'' cast reunion, SarahMichelleGellar talks about when she first got cast as Buffy for the {{Pilot}}. She mentions that her friends thought the show would never last because it was to be a {{midseason replacement}}, it was [[RecycledTheSeries adapted from]] an unpopular [[Film/BuffyTheVampireSlayer movie]], and was going to air on a channel not very popular at the time.
* This is discussed on the ''Series/{{Cosmos}}'' reboot with UsefulNotes/NeilDeGrasseTyson, where scientists came up with spot-on hypothoses long before they had the capability of actually confirming them. For example, Albert Wegener figured out continental drift to explain the similarity of fossils across continents and how neatly South America's east coast fits Africa's west, but in his lifetime it made him a laughingstock. It wasn't until long after his death that Marie Tharp confirmed it while mapping sonar images of the seafloor. Similarly, there are several ideas (like the scientific method) that have been repeatedly discovered in different times and places.
* Other than creator Robert Small, everybody at Creator/{{MTV}} believed that ''MTV Unplugged'' would fail, with the main arguments being that nobody would want to see mellowed-out folk/acoustic renditions of their favorite rock or pop songs and that such music clashed with MTV's flamboyant/rebellious style. Small fought tooth and nail for MTV's higher ups to give him the money to produce even one "unplugged" show, and even then, he was given very little to work with. Sure enough, Unplugged immediately became one of MTV's most popular music shows, with groups/musicians ranging from Nirvana to LL Cool J doing shows, and UnpluggedVersion even becoming part of common music vernacular.
* While filming a sketch for ''Series/MontyPythonsFlyingCircus'' in Folkstone Harbor, Creator/JohnCleese became seasick and threw up repeatedly. During the ride back, Creator/GrahamChapman said he should eat something, and Cleese replied that he fancied some cheese. They came across a chemist's shop, which Cleese wondered about asking for cheese there, and this eventually evolved into a sketch about someone asking for cheese in a cheese shop which had no cheese whatsoever. However, Cleese initially did not think the sketch was funny while writing it, despite Chapman's instance. When it was presented to the other Pythons, they were equally unimpressed...until Creator/MichaelPalin laughed so hard he fell out of his chair.

* [[OverlyLongName Guy-Manuel de Homem-Christo]] and Thomas Bangalter had a garage rock band named Darlin' with their friend Laurent Brancowitz. The band received a negative review by a critic from ''Melody Maker'' that their rock music was a "bunch of [[TitleDrop daft]] [[PunkRock punk]]". The magazine was right and their rock band fizzled, but the two decided that "Music/DaftPunk" was a [[AGoodNameForARockBand good name for a house band]]. As for Brancowitz? Instead of become ThePeteBest of this situation, he co-founded the highly popular indie rock band Phoenix.
* When Music/TheAvalanches were making their ''Music/SinceILeftYou'' album, the group initially thought that no one would care about it. They were wrong.
* Georges Bizet's last opera, ''Theatre/{{Carmen}}'', was hated by the critics and struggled commercially when first released in 1875, with the theater giving away tickets in an effort to improve attendance. Today, it is one of the world's most performed operas, and an essential part of every opera performer's repertoire.
* A review of ''Film/{{UHF}}'' ended with: "Music/WeirdAlYankovic, your fifteen minutes are up." He gets this every few years in the form of people being surprised that Weird Al is "back." Perhaps because people associate him with specific eras and genres of music he has parodied (mostly the 1980s). By now, people have figured out that parody adapts. He has been supposedly quoted as saying (Paraphrased) "I have been making albums consistently for several years, and each one is called 'Weird Al's comeback'. Comeback? I never went anywhere!"
* In 1954, ElvisPresley was auditioning for a musician called Eddie Bond. Bond said to him: "[[http://www.snopes.com/music/artists/presley2.asp Stick to driving a truck, because you'll never make it as a singer.]]" Elvis recorded his first hit a few months later.
* Rock and roll music in general got this at first. Many record labels in the early days of rock and roll objected to signing rock acts for two reasons: (1) they didn't see rock as being as civilized of music as classical music and big band music like Sinatra, and (2) they thought there was no chance of rock and roll ever being commercially successful on the levels of the aforementioned styles. Cutting forward to 2013, big band music is dead, and classic music, though still fairly popular in certain circles, isn't even 1% as commercially successful as rock.
* Music/TheBeatles got this a lot.
** JohnLennon's Aunt Mimi told him as a teenager, "Guitar is a good hobby, John, but you'll never make a living of it." In 1964, a group of fans had that quote put on a plaque and sent it to her.
** Music/TheBeatles were turned down by Decca, Pye, Columbia and HMV, and that was just among the recording companies. (Decca executive: "Guitars are on the way out.") It's been suggested that the executive who told them about guitars being on the way out was taking a polite out, and that it just wasn't a very good audition. Records show that their set list was mostly covers, which wasn't where they were strongest, and the few Lennon/[=McCartney=] originals weren't songs that featured on their later albums.
** In ''Disney/TheJungleBook,'' Mowgli is met by four vultures obviously based off the Beatles (mop-top haircuts, Liverpool accents) but when they sing a song, it's not in the style of the band. They instead form a barbershop quartet. Disney himself decided to take that particular route over a rock song, saying that the Beatles' music had no staying power.
* Dick Clark has confessed to having this reaction twice in regards to {{KISS}}. The first time was in the early [[TheEighties Eighties]] when it was announced that they would be taking off their makeup, and the second time when it was announced they would be putting the makeup back on.
* Rock journalist Judy Willis cheerfully admits she once said of David Bowie, [[http://www.dailymail.co.uk/femail/article-1040729/At-17-secretary-pop-magazine-It-entry-riotous-world-.html "He's not going to go far, is he? He's just not star material."]]
* When ''TheGraduate'' first came out, RogerEbert famously called the film's SimonAndGarfunkel songs "instantly forgettable". He joked about it decades later.
* "Male vocal in the 1968 feeling--thin, piercing voice with no emotional appeal...dreary songs...one-key singer...pretentious material." -- A panel review of a BBC audition in 1968 of Sir EltonJohn to promote his first single, "Lady Samantha", and curry favor for more BBC performances in the future.
* Once, a guitarist was told that his idea for a band "would sink like a lead zeppelin." [[Music/LedZeppelin This turned out to be the name of the band.]]
* KanyeWest struggled to find a record label for his album ''The College Dropout'', due to being known as a producer first and foremost, with many doubting that he could actually rap. Of course, when the album was eventually signed on by Roc-a-fella records, it became a massive hit and Kanye eventually became one of the best selling artists of all time.
* During one interview, JimiHendrix, after praising the Beatles, had this to say about PinkFloyd: "I've heard they have beautiful lights but they don't sound like nothing."
* When Music/{{Wilco}} finished their fourth album, their label, Creator/RepriseRecords, thought it would never sell. This led to an argument between the suits and the band (particularly [[TheFaceOfTheBand Jeff Tweedy]]. The suits offered to sell Wilco the rights to the album for $55,000 (hefty, but not prohibitive) if they would leave the label; the suits eventually offered to hand the rights to them for free--basically saying, "we'll ''give'' you something if you'll just go away", at which point Wilco said, "Sure." The band hopped to Nonesuch Records shortly thereafter and released the album, ''Music/YankeeHotelFoxtrot''. Which is their best-received and most commercially successful album to date (it went gold, no small feat for a band like Wilco). Reprise was kicking itself for quite some time after that.
* The reason Music/NickLowe, who produced [[Music/{{Pretenders}} the Pretenders']] debut single chose not to produce their debut album? He thought they "weren't going anywhere."
* While Jacky Wu was impressed enough with Music/JayChou's songwriting skills to scout him for songwriting, he didn't think Jay had the looks or singing skills to be a successful singer. Jay released his self-titled album in 2000 and would go on to dominate the Mandopop scene for over a decade after. The songs in said album also count, as they had been rejected by even big name singers for being too weird and/or complicated to be usable, so he ended up using them for himself instead.
* When Music/JethroTull were first getting recognized (as a blues-rock band rather than a prog-rock band), their manager felt Ian Anderson should give up the flute and let then-guitarist Mick Abrams do all the singing. That manager didn't last too long (neither did Abrams, who left shortly after Tull's first album was released).

* MargaretThatcher:
** What does MargaretThatcher have in common with Gene Hunt from ''Series/{{Life On Mars|2006}}''? Answer: She also declared in 1973 that she didn't think a woman could become British PM during her lifetime.
** In 1987, Thatcher described Nelson Mandela's African National Congress as "a typical terrorist organisation" and said, "Anyone who thinks it is going to run the government of South Africa lives in [[CloudCuckooland cloud-cuckoo land]]." The African National Congress is now the leading political party of a democratic SouthAfrica and she's dead (as is Mandela).
* In 1958, a high school student named Robert G. Heft designed a new variation of the United States flag that had 50 stars to account for the addition of Hawaii and Alaska as states. He received a B-minus as a grade, but made an agreement with his teacher that the grade would be upped to an A if it was accepted by Congress and made the official flag. Heft's design was selected from over 1,500 designs submitted, and his grade was adjusted.
* Most American schoolkids learn about the first ten Amendments that make up the Bill of Rights, but less known is that there were two other amendments that were proposed - one of them was about prohibiting Congress from raising their own salaries until after an election. This did not get the required ratification of 3/4 of the states needed to make it a part of the constitution, but thanks to a 1939 Supreme Court ruling (''Coleman v. Miller'') it didn't die and could still become an amendment if enough states ratified it. Gregory Watson was an undergraduate studying at the University of Texas at Austin, who wrote a paper in 1982, a paper in which he got a "C" from his professor because he thought it was unrealistic. Ten years later, it's now the 27th Amendment to the United States Constitution, over 200 years after it was first presented by Congress to the states for ratification.
* Arkansas governor Bill Clinton was considered a rising star in the Democratic Party in 1988 and was given a prime time speaking slot at the national convention. He gave a long, boring speech that even drew boos at one point. After that, pundits agreed that he ruined whatever tiny chance he might have of ever becoming president.
* In January of 1989, [[EastGermany Erich Honecker]] declared that the BerlinWall would stand for a hundred more years. [[TheGreatPoliticsMessUp It fell that November.]]
** In 1982, Brezhnev declared that "the unity of the Soviet Republics is stronger than ever". Within a decade the USSR had dissolved into independent states.
* Unlike the vast majority of European intelligentsia of the time, the Spanish PM Count of Aranda predicted in 1783 that the newborn United States was not just going to last, but also become an expansionist, great power in the future, and that its very existence would stimulate the Spanish colonies to become independent nations of their own. As a preventive maneouver, Aranda advised King Charles III to divide the colonies between his sons and turn them into different kingdoms that would be tied in a web of alliances and look up to their Spanish counterpart as their superior, who would take the title of Emperor, with only the islands retained under direct Spanish leadership - 80 years before the first British dominions. The King responded that Aranda was exaggerating and that this kind of reforms was not needed. A century later, Spain only controlled the insular parts of its American empire, and soon after [[UsefulNotes/SpanishAmericanWar lost them to the United States]].
** Aranda's suggestion also presaged somewhat how the British Empire, and later, Commonwealth would operate: a system of independent states joined together through the British Monarchy (although the differences in details are quite substantial).
* [[http://poorimpulsecontrol.net/blog/uploaded_images/hitlerprison-748470.jpg This]] 1924 ''New York Times'' article. In 1932 Blum and other French politicians thought UsefulNotes/AdolfHitler would [[HarsherInHindsight never have the chance]] to be in power after his recent electoral setbacks. In fairness to them, had the German conservatives not tried to use Hitler to prevent their own electoral collapse they'd have been right -- by 1932 the Nazi party's support was waning and it was almost bankrupt.
* According to many historical accounts, Commodore Matthew C. Perry apparently didn't think very highly of his assignment from the US Navy in 1853 to help open diplomatic channels with a heavily isolated East Asian island chain that most Americans knew nothing about; like any good military man, he wanted a distinguished assignment that was likely to get him noticed by his superiors, and saw no reason to believe that his mission would ever be more than a historical footnote. Today, of course, we know that island chain as UsefulNotes/{{Japan}}, and we know that assignment as [[https://en.wikipedia.org/wiki/Perry_Expedition the Perry Expedition]]--the event that led directly to the UsefulNotes/MeijiRestoration and put Japan on the road to becoming one of the most important industrial superpowers of the 20th century.

[[folder:Pro Wrestling]]
* Wrestling/{{N|ational Wrestling Alliance}}WA World Superstars Wrestling, an attempt to make an "Americanized" version of Wrestling/NewJapanProWrestling in 1993 naturally inspired this belief. WSW didn't catch on because it had to change its name due to confusion over the Wrestling/WorldWrestlingFederation, which had a television program called Superstars but Ring Warriors, as it would come to be known, got more viewers in [[GermansLoveDavidHasselhoff Africa and Europe]] than both Wrestling/{{WCW}} and the WWF till founder Hiro Matsuda's death in 1999. Also, Ring Warriors would be the first wrestling company to stream matches online in 1997, a service people also thought would never catch on, however Ring Warriors finally started to slowly gain a USA audience in 2011, [[FollowTheLeader when all major promotions streamed]].
* WCW had this attitude towards quite a few talents (As ''The Death of WCW'' put it, "You may be noticing a trend"), variously attributed to Wrestling/EricBischoff's lack of faith and Wrestling/KevinNash and Wrestling/HulkHogan's inability to let go of the spotlight.
** Reportedly, after [[{{Jobber}} jobbing out]] [[Wrestling/StoneColdSteveAustin "Stunning" Steve Austin]] to Wrestling/HacksawJimDuggan in record time, Wrestling/{{WCW}} vice president Wrestling/EricBischoff had a phone conversation with Austin, who suggested a change in his character from JerkJock to no-nonsense NinetiesAntiHero. Bischoff told Austin, "Steve, we can have you run around in your little black tights and your little black boots, but that just wouldn't be marketable," and then fired Austin. After a brief stint in Wrestling/{{ECW}}, Austin went on to the [[Wrestling/{{WWE}} WWF]], where he ran around in his little black tights and his little black boots (and a little black vest, shaved his head, and grew a goatee) -- and became one of the two biggest wrestling superstars in the world (the other being [[Wrestling/DwayneJohnson The Rock]]).
** Bischoff made a huge error in thinking Wrestling/MickFoley wouldn't catch on as champion in the WWF. In order to ruin the WWF's ratings, Bischoff had the results of taped WWF matches announced to those watching live WCW before the WWF matches were aired. He did this when Foley was to win the title. Over half a million people switched to WWF to watch Mick win the belt.
** Bischoff also took Wrestling/JimRoss off of commentary because Ross was fat and Southern and wouldn't appeal to mainstream America. J.R. then left for WWE where he's become the Howard Cosell of pro wrestling. Jim Ross is now immortalized in the WWE Hall of Fame.
** You could probably fill this page with a dozen examples involving Bischoff, ranging from letting future legends go to making terrible decisions on matches. But to save space, we'll just add Wrestling/ChrisJericho to the list of easily recognizable faces old Eric let get away. The scary part? [[WhatAnIdiot He doesn't see Jericho as a headliner]]. And [[http://www.wrestlingnewsworld.com/wwe-news/eric-bischoff-chris-jericho.php that's as of 2010]], well after Jericho established himself as one of the most popular names in the history of the WWE (see below).
---> "Bischoff's right. I can't headline in TNA... [[TakeThat cause I'm not in my 50s]]." - Jericho
* Eric Bischoff (We weren't kidding about the dozen examples bit), along with Wrestling/HulkHogan and Wrestling/{{Goldberg}}, felt that a SquashMatch between WCW World Heavyweight Champion Goldberg and WCW World Television Champion Chris Jericho would not have been a draw. The same Chris Jericho who would later unify the aforementioned WCW World Heavyweight Championship with the WWF Championship to become the very first WWF Undisputed Champion, but not before winning them off of Stone Cold Steve Austin and The Rock.
** Worth noting is Jericho and Goldberg had a successful feud in the WWE in 2003 with no gold involved. Goldberg got over enough to be put in consideration for the world title.
* Kevin Nash, [[RunningGag while a booker in WCW]] dubbed many of the cruiserweights as "Vanilla Midgets," smaller wrestlers who could never hope to become popular main eventers and lacked any charisma. The WCW cruiserweight roster at the time included Chris Jericho, Wrestling/ChrisBenoit, Wrestling/EddieGuerrero and Wrestling/ReyMysterioJr, the four of whom would go on to have a combined 12 reigns as world champion in the WCW or WWF/E.
* It's at this point you realize that WCW wasn't the best at evaluating its talent and let a lot a future stars go-stars that would later go to the WWF, get over, win championships, and become the stars they knew they were. Vince had a habit of taking so-called "Vanilla Midgets" and letting them do their thing back in the Attitude Era. The prominent examples are above, including the likes of Eddie Guerrero and '''''Stone Cold Steve Austin'''''. These talent jumps to the WWF were mainly due to a lot of politicking by the likes of Kevin Nash and Hulk Hogan, who didn't want to lose the spotlight. Eventually this trope lead to the fall of WCW and the wrestling business was never the same.
* Mick Foley thought this way of [[Wrestling/DwayneJohnson The Rock]] back when he was Rocky Maivia. To quote his book, ''Have a Nice Day!'':
--->"The next day, one of the guys asked for my impression of Rocky. 'Hey, he's a nice guy,' I said, 'but he just doesn't have it. The office should really cut their losses and get rid of the guy'. I had no idea I was talking about the future 'People's and Corporate Champion.'"
* Wrestling/CMPunk briefly worked for Wrestling/{{CZW}} and Wrestling/{{TNA}}. They saw nothing in him. He then went on to be a five-time world champion and the longest reigning WWE Champion in the last twenty-five years.
* So there was this young kid who really, really wanted to be a wrestler. He was well built, but didn't have a distinct look. He was dedicated and hard-working, but a bit sloppy at times and tended to mix up moves. And he had, quote, "the charisma of a robot." That lead to his indie-league persona of "the Prototype", a {{cyborg}}-like concept, but after getting the bump up to the full WWF he just couldn't find a niche and nobody figured he'd be anything more than an overeager curtain-jerker. Then one Halloween episode he came out dressed as Music/VanillaIce and started rap-dissing his opponent, being shockingly ''[[PrettyFlyForAWhiteGuy good]]'' at it. Thus began the career proper of the Doctor of Thuganomics, and [[BrokenBase for better or worse]] the Wrestling/JohnCena train hasn't stopped chugging since.
* Ring of Honor's own fanbase didn't want anything to do with Wrestling/KevinSteen in 2005, nor were hey particularly thrilled to see him come back, even with the backdrop of the hot Wrestling/{{CZW}} feud. By 2011, they couldn't cheer for Steen loud enough [[RootingForTheEmpire as he campaigned to destroy Ring Of Honor]].
* The sad part about WCW is that they were still doing this even when Bischoff wasn't in charge. See, in 1989-1990, long before Bischoff got control of the company, there was this guy called "Mean" Mark Callous. Despite being everything a promoter could want in a wrestler at that time (a big man who could wrestle well), they never did anything meaningful with him. Mark, knowing how things would go if he stayed, asked for his release and jumped ship to the then-WWF. He was then repackaged, and these days we know him by another name -- '''''Wrestling/TheUndertaker'''''.

[[folder:Puppet Shows]]
* Sure, Creator/JimHenson hit it big with ''Series/SesameStreet'', but success with more adult fare? Let's take a look. Many on ''Series/SaturdayNightLive'' looked down on his work. Granted, those segments are criticized by even die-hard fans, but his puppetry work in general was also generally derided as "not ready for primetime." And what about [[Series/TheMuppetShow that skit show starring a frog, pig, bear and... whatever]]? Oh right, almost everyone took a pass when it was being shopped around. And [[Film/TheMuppetMovie a later movie]] based on those very same characters? Few thought it would work -- let alone be a smash hit and lead to a successful, continuing series.

* In The 2010 World Series most analysts predicted the Texas Rangers would beat the San Francisco Giants, stating the Giants offense was too weak, only able to put only 2-3 runs up a game (with their suberb pitching that's all they needed.) The Giants ended up beating The Rangers 4 games to 1. A [[http://assets.sbnation.com/assets/472498/Rangers_WS_Vote_II_pic.png ESPN]] state by state poll showed that 49 states predicted that the rangers would win. California, the Giants' home state, was the only one that had them in the majority to win.
** History repeated itself in 2012 with most analysts favoring the Detroit Tigers over the Giants. Stating that The Giants would never be able to handle the Tigers Ace Justin Verlander. Verlander ended up lasting only four innings giving up two home runs to Pablo Sandoval (who would hit a third that night as well), who isn't known as a big home run hitter. In fact the Giants were dismissed pretty early on in the playoffs. They ended up facing elimination 6 times and went on to sweep the Tigers four games to 0. (People who followed the Tigers closely were less surprised; Verlander had been showing signs of age and fatigue since August--to the point where most Tigers fans were more excited about games with Max Scherzer--and the Tigers bullpen was notoriously shallow.)
** While a slight majority of analysts rooted for the Giants, most fans considered the Kansas City Royals would win (69 to 31 percent, sweeping ''all'' fifty states), as did betting houses (The Giants paid twice the amount of the Royals on [=Bet365=] the day of Game 1). Although the predictions were based on baseball fundamentals (KC had been building up a solid team from its farm system for years), the opinions may have been skewed by the Royals' sudden appearance from nowhere and a sense that after decades of hovering at the bottom of the American League, it was "time" for the Royals to come back. However, fate would be on San Francisco's side once again, with the Giants narrowly defeating the Royals (3 to 2) in Game 7, becoming SF's third World Series in five years (and increasingly cementing the idea of the Giants as the Team of the '10s).
* The Bay Area MLB teams are known for this: Oakland's legendary "Swinging A's" won the Series between 1972 and 1974. However, the NL teams (Reds in '72, Mets in '73 and Dodgers in '74) were the most favored in predictions (the Athletics were more noted for their internal tensions instead). However Oakland trounced each of those teams to become one of baseball's biggest dynasties of TheSeventies.
* [[http://en.wikipedia.org/wiki/List_of_career_achievements_by_Wayne_Gretzky They said he was too weak, too slow and that he would flounder in the NHL]]. [[FanNickname The Great One]] was unfazed.
* In the 1984 NBA Draft, the Portland Trailblazers drafted Center Sam Bowie ahead of some guy named UsefulNotes/MichaelJordan. (Subverted to some extent, though: Hakeem Olajuwon was the No. 1 draft pick; although no Michael Jordan, Olajuwon was not a bad pick, especially for the Rockets--he led them to two back-to-back Championships the years Jordan was out of the NBA).
** Actually entirely justified from the Blazers' perspective. A less famous example from the year before justified the Bowie pick (in Portland's mind) because the Bulls had passed on the Blazers' 1st round pick: Clyde Drexler. (another then-future Hall-Of-Famer who was already playing the same role on the court as Jordan would.)
** The Bulls passed on Bill Cartwright (their starting Center for the first three championship teams) in the 1980 draft before trading Charles Oakley to the Knicks for him.
* Joe Montana and Tom Brady would become one of the most successful quarterbacks of their respective generations in the UsefulNotes/NationalFootballLeague, with them winning eight {{Super Bowl}}s between them (Montana and Brady each winning four of them), despite only being drafted in the third (82nd overall, 1979) and sixth (199th overall, 2000) rounds, respectively.
-->"''Poor build. Very skinny and narrow. Ended the '99 season weighing 195 pounds and still looks like a rail at 211. Looks a little frail and lacks great physical stature and strength. Can get pushed down more easily than you'd like. Lacks mobility and ability to avoid the rush. Lacks a really strong arm. Can't drive the ball down the field and does not throw a really tight spiral. System-type player who can get exposed if he must ad-lib and do things on his own.''" -- '''[[http://www.boston.com/sports/touching_all_the_bases/2011/04/the_book_on_brady.html Tom Brady's scouting report for the 2000 NFL Draft]]'''
* The 1991 Atlanta Falcons drafted Brett Favre as a backup QB in the second round, 33rd overall, but coach Jerry Glanville did not approve of him. Favre only threw five passes for the Falcons, two interceptions (one for a touchdown) and not a single completion. The following year, he was traded to the Green Bay Packers and went on to be the Ironman of football, breaking nearly every passing record in the books, and currently is the winningest QB in the history of the NFL (only Payton Manning and Tom Brady, as of 2014, could conceivably pass his record within the next two years).
* Before 2008, it was common knowledge that the Spanish national football team would never [[EveryYearTheyFizzleOut get pass the quarter-finals]], let alone win a tournament. Two consecutive Euros and one World Cup later, and they started looking like the BoringInvincibleHero instead, at least until 2014.
* "Possesses minimal football knowledge and lacks motivation." - early scouting report on NFL coach Vince Lombardi.
* UsefulNotes/{{NASCAR}}:
** While covering a televised practice session for the 2013 Sprint Showdown (the "last chance" race for drivers not already in the Sprint All-Star Race), Darrell Waltrip recalled the opening of the condominiums located by Turn 1 of Charlotte Motor Speedway, in 1984. After winning a race at the track in 1985, he had been offered his pick of any of the condo units for $75,000. His response was to say that no one would ever want to buy one because there was no interest in living at a racetrack. Within two years, the average price had jumped by $200,000; by 1991, a second condo suite had opened; and today, they go for upwards of a half-million dollars, with a lengthy waiting list to boot. Other tracks, including but not limited to Charlotte's sister tracks Atlanta and Texas, have installed their own condo suites.
** During a pratice session at Atlanta in August of 2014, Waltrip related the story of the time Rick Hendrick called him at the end of 1993 to ask him what he thought of Hendrick's new superstar, Jeff Gordon. Darrell bluntly told Rick that Jeff "would never make it" and referred to him as a "crash artist" because of how much equipment he had torn up in his rookie season on the circuit. That Atlanta race was the occasion of Gordon's 750th start in the Sprint Cup Series, in a career that has to date produced four championships, the fourth-best mark in series history, and 92 wins, 314 top fives and 447 top tens, all third-best in series history. Not to mention that all of Gordon's starts are consecutive from his debut at that same track in the 1992 season finale,[[note]]other Gordon benchmarks to occur at Atlanta include his first national series victory in a Nationwide race earlier in 1992, and his 85th Cup win in September 2011, which propelled him out of a tie with Waltrip and Bobby Allison to third on wins list[[/note]] which is the longest streak from the start of a career, the longest active streak by 223 over Matt Kenseth, and the second-longest streak of all time behind Ricky Rudd's mark of 788.
* UsefulNotes/FormulaOne:
** When Nigel Mansell left Lotus in 1984 after 4 years and no race wins. Peter Warr, the then-boss at the team, remarked to the press: ''"He'll never win a Grand Prix as long as I have a hole in my arse"''. Less than a year later, Mansell won his first Grand Prix, he then became one of the main championship contenders in 1986, 87 and 91 before finally taking the title in 1992. As of September 2014 he still holds the record for most wins by a British driver (Lewis Hamilton, at the time of writing, is only 2 wins away from equaling this record) and is the only man ever to hold both the F1 title and the CART title at the same time.
** The 1995 Mclaren featured an unusual mid-wing on the engine cover, as well as a less-conventional shape on the rear of the cover itself, quickly becoming an object of ridicule within the paddock and the press who thought that it was pathetic how one of the great F1 teams would have to resort to such a gimmick. By the mid-2000s, it was unusual to see a team NOT running extra wings such as these on their cars. The wings were banned in 2009, yet by 2014 the rear of the engine covers on most cars bore a resemblance to that of the Mclaren experiment.
** Similarly, the 1997 Tyrrell was regarded as laughable within F1 circles. The car, as long-time fans may recall, ran an "X-Wing" configuration at several high-downforce circuits where 2 high supports with mini-wings on top were mounted on the sidepods. When the 1998 season came round with a massive amount of regulation changes, several teams struggled. Their response? X-Wings of their own! By the San Marino Grand Prix, Tyrrell, Prost, Jordan, Sauber and even FERRARI had used them. Eventually someone at the FIA saw sense and banned them for "safety reasons" (a botched pitstop in San Marino supposedly the straw that broke the camels back) although it is generally accepted that they were simply banned for being ugly to look at.

[[folder:Tabletop Games]]
* After it flopped in Japan, many analysts doubted the viability of ''TabletopGame/{{Bakugan}}'' succeeding in America. It became [[GermansLoveDavidHasselhoff a huge hit]] getting new episodes before Japan did and even won an award for the best toy of 2009.
* Creator/GaryGygax pitched the first iteration of ''TabletopGame/DungeonsAndDragons'' to various publishers of traditional board- and wargames. He was always turned down with some variation of "Why would anyone want to play a game that has no winner?"

* OlderThanSteam: When ''Theatre/RomeoAndJuliet'' premiered, supposedly one reviewer described it as "a mawkish melodrama which, God willing, will see no second performance."

[[folder:Theme Parks]]
* Back in its early days, Ride/DisneyThemeParks in general, when Walt was trying to get funding to build Disneyland. The critics couldn't have been more wrong. [[http://www.youtube.com/watch?v=qkxFJpURZ3U Demonstrated]] by ''WebVideo/SomeJerkWithACamera''.
-->'''Walt Disney:''' I want to build Me Land!\\
'''Wealthy Businessman:''' You fool, that'll never work!\\
'''Walt Disney:''' [[AndYouThoughtItWouldFail Hey, look]], I built Me Land, and it worked!\\
'''Wealthy Businessman:''' Good, now build more of them.
* This was said a lot about the Ride/{{Futuroscope}} in France at the time of its beginnings. It was even nicknamed "Monory's Madness" ("''La Folie Monory''", from the name of its main instigator, René Monory). But although it has known some difficult times, it is now nearly 30 years old, and one of the most visited amusement parks in France (after Disneyland Paris and the Parc ComicBook/{{Asterix}}).

[[folder:Video Games]]
* Famed video game designer EugeneJarvis had this happen to him with his very first game, ''VideoGame/{{Defender}}''. When the game made its debut at the 1980 AMOA expo, almost nobody thought that the game would do well, due to its complex control scheme. Instead, they thought that the maze game ''Rally X'' would be huge. Nowadays, nobody remembers ''Rally X'' outside of an occasional appearance on a ''Namco Museum'' compilation, while ''Defender'' sold 50,000 arcade cabinets and is fondly remembered.
** Those same expo attendees also dismissed ''PacMan'' as too repetitive, too and again cited ''Rally X'' as the best game at the show. Makes you wonder what they saw in ''Rally X''...
* HideoKojima was apparently told: "[[StealthBasedGame Hiding from your enemies]]? That's not a game!" Then, [[Franchise/MetalGear well...]]
* The introduction of the Nintendo UsefulNotes/{{Wii}} motion-sensing controller invited ''lots'' of derisive skepticism from gamers at the time. Years later, both Sony and Microsoft created new peripherals that allow for motion controlled gaming on their consoles and the Wii is the best selling home console of its generation.
** In 2006, Gamespot [[http://www.gamespot.com/articles/april-fools-analyst-revolution-will-take-lead-in-2010/1100-6146958/ predicted]] that the Wii (then still known by its codename, the Nintendo Revolution) would win the UsefulNotes/ConsoleWars in UsefulNotes/{{the Seventh Generation|OfConsoleVideoGames}}, and more importantly, they predicted the exact reasons why it would win. The kicker is that they wrote the article ''as an AprilFoolsDay joke''. The comments section, filled mostly with people writing after the Wii did in fact beat the PlayStation3 and the {{Xbox 360}}, [[HilariousInHindsight is glorious]].
* When the NES was first proposed it was laughed at due to the video game crash of 1983 and that the system wasn't 'complicated enough' so they had to package it with R.O.B. the robot ''just to get a test launch for it''! Two guesses which part of the package single handedly revived the home video game console industry and the first one doesn't count. Example article here: [[http://www.archive.org/stream/electronic-games-magazine-1985-03/Electronic_Games_Issue_36_Vol_04_01_1985_Mar#page/n7/mode/2up "Nintendo's Final Solution"]]
* When the Nintendo DS was first revealed, everyone thought that the company's two-screened oddity would never work and that Sony's PSP would push Nintendo out of the portable market. Guess which caught on better?
* Nintendo has built its entire console business on this trope. Remember the first time you saw the N64 controller with the analog stick on that awkward middle branch? Nintendo put it there because their industry experts predicted it never be used by third-party game makers, and so they left the directional pad at the "regular" left hand place.
* Rumble packs? At the time, Nintendo made it an optional removable peripheral because they were worried players would find vibrating controllers too heavy and uncomfortable. This is now a such a staple of console controllers, gamers often don't even realise the functionality is there anymore.
** At the release of the PlayStation 3, Sony decided to release a new controller without the rumble pack, claiming it was outdated. Cue much protest, and a new release with the pack, but not until after Sony attempted to deny the popularity of the pack.
* {{Sega}} of Japan's CEO Hayao Nakayama was presented an idea by Sega of America that the company could jointly produce and market with a second party a videogame console that used optical discs, with the two companies splitting whatever losses were made by the system. Nakayama called it a stupid idea on the basis that the second party had no experience developing videogame-based software or hardware. The second party in question was '''''Creator/{{Sony}}''''', who had formally worked with and was sidelined by Nintendo on what would had been [[UsefulNotes/{{SNES CDROM}} a CD-based add-on for the Super Nintendo Entertainment System]]. Sony ultimately continued the project by themselves, which debuted onto the videogame scene as the [[PlayStation Sony PlayStation]]-a disc-based videogame console that dominated UsefulNotes/TheFifthGenerationOfConsoleVideoGames.
* Sega's CEO hoped ''VideoGame/MarioAndSonicAtTheOlympicGames'' would sell 4 million (for both versions of the first game). The gaming press laughed at him. So far, the first game has sold over 12 million copies for both versions.
* When Satoru Iwata first joined video-game developer [[VideoGame/{{Kirby}} HAL]] [[VideoGame/SuperSmashBros Laboratories]], his parents [[IHaveNoSon were furious]]. He later became the president of Creator/{{Nintendo}}, the most successful video game company in the world.
* In 1996, Nintendo of Japan actually said this about [[VideoGame/PokemonRedAndBlue a certain pair of "monster-collecting" games]], even writing it off as a loss. This was due to the rather unremarkable initial sales, in a market where 80% of the sales are made in the first two weeks. ''Instead'' it kept selling steadily, and [[CashCowFranchise seventeen more main games, four]] SpinOff [[CashCowFranchise video game series, a]] LongRunner [[CashCowFranchise anime series, multiple manga series, fifteen movies, and many other things later...]]
* ScrewAttack belived ''VideoGame/SonicColors'' would be a FranchiseKiller after the polarizing reception to ''VideoGame/SonicTheHedgehog4''. [[WinBackTheCrowd They]] [[KillerApp were]] [[SoCoolItsAwesome wrong]]. And even gave it a very high score.
* ''VideoGame/SuperSmashBros'' was not expected to do very well. To the surprise of the game companies, it was a huge hit. As a result, a LOT more effort was put into the sequel, offering many more stages, characters, and features.
** In fact, [[http://legend-of-zelda-fandom.tumblr.com/post/96783976648/methblue-guuest-look-at-this-poorly-designed#notes there is an entry]] on {{Tumblr}} archiving old posts from fans who were mad about a {{Mario}} ShoutOut hidden in ''TheLegendOfZeldaOcarinaOfTime''. One of the posters mentions that [[VideoGame/SuperSmashBros Nintendo has a fighting game coming out featuring various characters from different games]], and states that it is a horrible idea that will only lead to disaster.
* ''VideoGame/FinalFantasyI'' was thought to be this by its ''own creators'' - it was intended to be the swansong for the entire company. Twenty-five years, fourteen flagship titles, several dozen spinoffs, gaiden games and sequels, and two movies later? Well let's just say [[NonIndicativeTitle there's nothing final about]] [[ArtifactTitle Final Fantasy]].
* The UsefulNotes/MagnavoxOdyssey, the [[TropeMaker first home video game console]], used cartridges, but not in the way that we're used to them today; instead of having the game itself on the cartridge, it just rearranges the circuitry in the console to vary the game. Near the end of the Odyssey's run, its inventor, Ralph Baer, suggested that Magnavox should manufacture "active" cartridges with additional circuitry to vary the gameplay and create more elaborate games. His superiors dismissed the idea as "not worth the effort."
* One Italian gaming magazine [[https://lh6.googleusercontent.com/-IzAmIbGoYwk/S0Ke_rzV83I/AAAAAAAAA2Q/iFNdq3dqL04/s446/halflifegufatahn5.jpg wrote]] something among the lines of "From what I've seen the game doesn't seem too bad, but I'm ready to bet this VideoGame/HalfLife will be forgotten in a heartbeat".
* ''COMPUTE!'s Guide to Adventure Games'', from 1984, includes an article that speculates about how adventure games might possibly look in the future. Apparently, the games played by "your grandchildren" will be simply InteractiveFiction, except with better writing, a more intelligent parser and, who knows, maybe voice-controlled! The idea that they might be mostly visual is dismissed, since it would take too much memory to record ''that'' many full-motion video cutscenes for every possible action.
* The UsefulNotes/{{Xbox}}, ''full stop'': The press, people like Hiroshi Yamauchi (Nintendo's then CEO) and almost everybody in the Western world thought that designing a console will never be a job ever again for anyone who is not Nintendo, Sega, SNK or anyone outside Japan, after the colossal flop the UsefulNotes/AtariJaguar was. Now Microsoft is designing its third iteration of the console right now, after the success of the previous two generations.
** That being said, the Xbox's success was much more limited outside of North America (in general, their competitors, Sony and Nintendo, outsold them), making Microsoft's endeavors a case-by-case basis. This holds most true in Japan, where both the original and the [[{{Xbox 360}} 360]] never found their foothold (or even a niche, for that matter, although ''VideoGame/{{Halo 3}}'' did sell well, debuting at number one) and were effectively dead in the water in the face of their opposition (to the point that the 360 was eventually pulled from shelves, with only certain retailers selling it as a novelty item). Only time will tell if their next-gen successor will prove that the third time really is the charm (and judging by the reception to the XboxOne's reveal... [[TaintedByThePreview Microsoft has an uphill battle on their hands]]).
* Shu Takumi, the creator of ''Franchise/AceAttorney'' (known as ''Gyakuten Saiban'' in Japan), among over series, apparently got this when he proposed the idea for the protagonist of his [[VisualNovel/PhoenixWrightAceAttorney new detective-based, mystery-solving game]] being a lawyer. Fast forward almost 15 years and the series has 5 main games, two spin-offs, a crossover, cinema movie, musicals, manga, art books, and a hefty fan base both in and out of Japan.
* On the "making of" featurette found on ''VideoGame/{{Mega Man|Classic}} Anniversary Collection'', ''Creator/KeijiInafune'' claims Creator/{{Capcom}} had zero faith in his game and told him it would never catch on. He then goes on to admit that if he had been in their place, he would have said the same thing.
* Digital Illusions CE's PinballDreams was rejected by Bitmap Brothers (one of the biggest UsefulNotes/{{Amiga}} developers)'s publisher Renegade because they thought pinball games wouldn't sell. The game was published by 21 Century Entertainment and became one of the best sellers in the later period of the Amiga's popularity, and was converted to several platforms of the time, such as DOS and the [[SuperNintendoEntertainmentSystem SNES]].
* ''Franchise/KingdomHearts''. Just about everyone made fun of the concept and believed that such a strange collaboration (between ''Creator/SquareEnix'' and ''Creator/{{Disney}}'') just wouldn't work... until they actually played the game. It's been a little over a decade since it first came out and the series is currently one of Square's biggest franchises, with [[VideoGame/KingdomHeartsIII another installment]] in development.
* In an interview with GameInformer, Infinity Ward, creators of the ''VideoGame/CallOfDuty'' series, admitted that the first VideoGame/ModernWarfare was deemed this by Activision in the middle of development, always being put down and told it wouldn't work because UsefulNotes/WorldWarII shooters were still in style to a degree and that was what the franchise should stick to. Then the first Modern Warfare easily outsold all of its predecessors, spawned a [[VideoGame/CallOfDutyBlackOps lengthy]] [[VideoGame/CallOfDutyBlackOps2 trend]] [[VideoGame/CallOfDutyGhosts of]] [[VideoGame/CallOfDutyAdvancedWarfare sequels]], reinvigorated the genre as well as expanded the franchise's name to casual audiences, and caused [[FollowTheLeader a new wave of modern day military shooters.]]
** It also created a sort of irony with the direct follow-up by Treyarch, ''World At War'', being derided by critics as being just yet another World War II shooter as well as a reskin of Modern Warfare. This industry opinion turnover was so large that it happened in just ''one year.''
* No one, not even Kensuke Tanaka, the producer of [[VideoGame/KantaiCollection KanColle]] thought the number of Admirals[[note]]players of KanColle[[/note]] would exceed 50,000 when the game was launched on April of 2013. In fact he stated in several interviews that he initially planned to fold the game on August 15th[[note]]The anniversary of the [[UsefulNotes/KatanasOfTheRisingSun Japanese Empire's]] acceptance of surrender to the Allied Nations[[/note]] with the enemy making an invasion and destroying everything. The number of Admirals exceeded 3 million as of May 2015, and the popularity of this game helped models of the ships the characters were based on to find a new market.
* After the release of the first ''JohnMaddenFootball'', EA's management was interested in developing a sequel, but they [[http://www.polygon.com/a/how-ea-lost-its-soul/chapter-10 were told]] by market researchers and retaillers that "you can’t sequel sports games". Two decades later, ''Madden'' is one of the most successful video game series of all time, and annualized sport games are the rule rather than the exception.
* Nintendo's new IP for the UsefulNotes/WiiU, ''VideoGame/{{Splatoon}}.'' It was the first Nintendo IP design specifically with an Online Multiplayer mindset and got derided by the general public pre-release for being LighterAndSofter in comparison to other Online shooters and for lacking voice chat. Splatoon ended up being a fast seller out of the gate, quickly becoming one of the Wii-U's best sellers.

[[folder:Web Original]]
* Creator/AchievementHunter has an example in their [[AscendedMeme Tower of Pimps]]. Beginning as [[AlcoholInducedIdiocy drunken buffoonery]] on the part of [[{{Troll}} Gavin Free]] in episode 2 of ''[[LetsPlay/AchievementHunterMinecraftSeries Let's Play Minecraft]]'', using loads of [[TheAce Ray]]'s gold to build four gold blocks and place them outside a house. When it is torn down by the others, he declares that the Tower of Pimps was not a success. In later videos, this became the prize for winning competitions in their ''Let's Play Minecraft'' episodes, and even became an AscendedMeme in ''Minecraft'' itself.
** In the [[https://www.youtube.com/watch?v=2Y_H2eqqR2U Halo 4:Terminus]] Achievement Guide. Gavin messes up his mic test and accidentally calls himself "Vav". Later, we get this as part of a SeinfeldianConversation between Gavin and Ray:
-->'''Gavin''': Do people ever call you "X-Ray"?
-->'''Ray''': No. Under no context does ''anybody'' call me "X-Ray". Why would they call me "X-Ray"? Because Ray is my name?
-->'''Gavin''': New nickname!
-->'''Ray''': ''(laughs)'' Let's see if ''that'' sticks.
** Less than a month later, not only did "X-Ray and Vav" become their official team name within Achievement Hunter, but they developed a complex backstory for the nicknames as the aliases of a duo of wannabe superheroes, which Creator/RoosterTeeth made into a [[WebAnimation/XRayAndVav cartoon]] two years later.

[[folder:Western Animation]]
* Eddie Selzer, the second producer for ''WesternAnimation/LooneyTunes'', was notorious for this. He made a claim that a certain romantic French skunk wasn't funny, only to accept the Oscar for the Pepé Le Pew short, ''For Scent-imental Reasons''. He claimed that bullfights weren't funny either, causing Creator/ChuckJones and Michael Maltese to create what ended up becoming one of Bugs Bunny's more memorable cartoons, ''WesternAnimation/BullyForBugs''. He also felt that the Tasmanian Devil was too obnoxious of a character and ordered no more cartoons made featuring him. It wasn't until studio boss Jack Warner asked him to make more that he complied. Taz later got [[TazMania his own cartoon series]].
* When [[ACharlieBrownChristmas the cast of a now-classic newspaper comic first received a cartoon]], they did so with actual children's voices, no LaughTrack, and even a reading of Literature/TheBible incorporated into the middle. Creator/{{CBS}} executives saw the special, and told the producers that while they already had a slot reserved for weeks, they would probably never air any cartoons of that comic again. Surprisingly, nearly 50% of American TV viewers tuned in to the special, it would later win a Peabody, and several other ''{{Peanuts}}'' cartoons would air for decades.
* Two relatively unknown animators pitched their idea for a show to network after network, only for them to be told that its premise was too complicated to work in children's television. Then, after sixteen years of pitching, Creator/{{Disney}} picked up the show for 26 episodes. The result? Well, let's just say that WesternAnimation/PhineasAndFerb [[CashCowFranchise are, indeed, going to do it all.]]
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic''. When the first episode came out, many people were quick to dismiss it. "Argh, ''another'' [[TastesLikeDiabetes saccharine-sweet]] [[MerchandiseDriven twenty-two-minute-long toy commercial]]?!" Not long afterwards, it was green-lit for a third season, ''before the second season even aired'', thanks largely to the show rapidly building one of the most notoriously huge, dedicated, and unexpected {{Periphery Demographic}}s of all time.
** Ironically, one of the key factors in the show's current popularity was one particular such complaint. The sensationalist nature of the article [[http://www.cartoonbrew.com/ideas-commentary/the-end-of-the-creator-driven-era-29614.html "The End of the Creator-Driven Era in TV Animation,"]] which infamously claimed, "Watching names like Rob Renzetti and LaurenFaust pop up in the credits of [[MerchandiseDriven a toy-based animated series]] like ''MyLittlePony'' is an admission of defeat for the entire movement, a white flag-waving moment for the TV animation industry" (the possibility that the show might actually be ''good'' apparently having never crossed the author's mind), attracted the attention of 4chan's /co/ board. Many who [[GirlShowGhetto would never have otherwise watched a show aimed at young girls]] were driven by their subsequent curiosity to do just that, and the discovery that the show not only wasn't bad, but was in fact excellent, led to its spread across the board, the rest of 4chan, [[MemeticMutation and soon the entire internet]].
** PvP produced [[http://pvponline.com/comic/2002/07/09/tue-jul-09 this comic]] in 2002, noting that while many 1980s properties might be revived, MyLittlePony would not be one of them. Cue the massive fandom for MyLittlePonyFriendshipIsMagic eight years later, who naturally dug the comic back up to laugh at.
* In the late 90s, a cartoonist went to the Nickelodeon executives with a cartoon idea. The executives thought it was an absurd idea and thought it would never become popular. After having the pilot episode pitched, the executives stepped out of the room because they were exhausted from laughing. They picked it up and it became extremely popular during its second and third seasons, having spawned tons of [[CashCowFranchise merchandise]]. What was the cartoon? [[spoiler: [[SpongeBobSquarePants SpongeBob SquarePants]]]].
* Lou Scheimer recounted through interviews that the major networks passed on ''WesternAnimation/HeManAndTheMastersOfTheUniverse1983'', skeptical of it being a success. When CBS, NBC, and ABC turned it down, he decided to have it air in first-run syndication through various independent TV networks across the USA - a move unheard of at the time. When the show turned out to be a smash hit, Scheimer recalled that [[{{Hypocrite}} the major networks became angry and wouldn't speak to him]].
* WesternAnimation/AdventureTime's pilot was showcased to some executives on Nickelodeon. The show was rejected for being [[RandomEventsPlot too random,]] but the pilot leaked on the internet and caught everyone's attention. Now, all 5 seasons (and counting!) of the actual show runs on Cartoon Network. Swing a miss, Nick.
* ''WesternAnimation/UglyAmericans'': In the "Wail Street" episode, Grimes has a FlashBack to him getting kicked out of ''Music/EarthWindAndFire'' just before a career-making performance on ''Series/SoulTrain'' because they do not think his new style of singing called {{Rap}} would catch on.
-->'''Band Member''': Hey man, listen me and the guys have been talking, and uh, we want you out of the group.\\
'''Grimes''': But I'm the lead singer! \\
'''Band Member''': Uh, that's just it: We don't dig your style, this whole "{{Rap}}ping" thing of yours is going nowhere.\\
'''Grimes''': But I'm mixing talking and music It's gonna be huge, I'm telling you! \\
'''Band Member''': People don't want to hear rhythmic-talking about street-life, they want to hear jams about boogie-wonderlands and the letting the groove get you to move! Sorry, Grimes.

* ''The Experts Speak: The Definitive Compendium of Authoritative Misinformation'', published in 1984 by Christopher Cerf and Victor Nevasky, is an entire book of quotations by experts being wrong, either through a lack of information or a lack of imagination. Lord Kelvin practically gets a section of his own.
* After Darwin's paper on Natural Selection -- the precursor to ''On the Origin of Species'' -- was first made public before the Linnean Society on July 1, 1858, Thomas Bell later remarked in the annual presidential report presented in May 1859 that "The year which has passed has not, indeed, been marked by any of those striking discoveries which at once revolutionize, so to speak, the department of science on which they bear." And to some degree, he was right--scientists had long suspected that evolution was happening, and all kinds of mechanisms had been suggested before.
** Of course, natural selection went into a long recession not that long afterward, as it wasn't until the (re)discovery of Mendelian genetics that anyone could figure out how new traits could be passed down without being diluted out of existence.
-->"I don't really remember what grade I got. I probably didn't get a good one though, because it wasn't a very well thought out paper." - Fred Smith on his college paper.
* In 1930, Robert Millikan, of the [[http://en.wikipedia.org/wiki/Oil_drop_experiment oil drop experiment]] fame, wrote in his book ''Science and the New Civilization'' that liberating energy from the disintegration of atoms was "from the one point of view a childish Utopian dream, and from the other a foolish bugaboo." Fifteen years later, he was proven wrong in [[NukeEm the most spectacular possible way]].
* JEM Rubber Co offered the idea of the whoopee cushion to S.S. Adams Co., but was rejected, with Adams claiming it was "too vulgar" and would never sell. Instead, the Johnson Smith Company accepted the offer and sold them to great success. Adams went on to copy them with the Razzberry Cushions.
* There once was a young man who wasn't quite sure about which subject he should study. He was torn between music and physics. One professor he approached about this problem urged him to take music because in the field of physics "everything has already been discovered". Despite this, the young man decided to become a physicist. 45 years later, the not-so-young-anymore man - whose name was Max Planck - received a Nobel Prize. Today, he's known as one of the main people responisble for discovering quantum physics and has several institutes, a prize, and a physical constant named after him.
* Wendy's founder Dave Thomas said in one interview that he had never expected Wendy's to have more than five locations at most. As of 2010, he was off by about 6,650.
* Though the first submarine was deployed in the American Revolution, up until the 20th Century, it was seen as AwesomeButImpractical. They were typically much more dangerous to the men operating them than to any enemy. Then, in the opening weeks of UsefulNotes/WorldWarI, the German submarine U-9 sank three British warships in less than an hour. Ironically, Germany had been the last major naval power to build a submarine.
* Heinz Guderian mentioned few times in his different books that he had hard time convincing higher-ups in German military about the concept of mobile warfare and wide use of tanks. Everyone rebuked him with lines close to "Tanks and trucks? Just a fad, cavalry is the only mobile force needed". And it was after World War I, which proved just how much cavalry is useless in modern combat (the poor horses can never carry enough armor to avoid getting torn to shreds by modern weapons, and "mounted infantry" provide few advantages different from motorized or mechanized infantry). Now try to find a person who won't connect Blitzkrieg tactics with UsefulNotes/NaziGermany.
** Guderian's role in the development of the German tank arm is much exaggerated. While his book ''Achtung Panzer'' was indeed revolutionary, it was also his first publication on tank warfare. During early 1920s, other German military officers, such as Ernst Volckheim (who led the first experimental German tank unit into battle during World War I), were already formulating parameters of the future German tank arm and they were influential enough for the top brass to set up a secret test center in Russia where they could experiment with tank designs and tactics with Soviet cooperation.
* In the eighteenth century, Thomas Malthus became one of the first people to raise concern about the danger of overpopulation. He predicted that the world would run out of food by 1890.
* When Ronnie Barrett was attempting to develop the [[CoolGuns/SniperRifle now-famous .50-caliber rifle that shares his name]] early in TheEighties, he ran into this hurdle. After sketching what the weapon would look like, he approached multiple machine shops with his design. Almost every one he visited told him that if such a weapon was in any way a good idea, someone smarter would have already designed it.