->''"Look, what happened between us was important to me, and I thought it meant something to you too. But clearly Elsa means more to you than I do."''
-->-- '''Alejandra''', ''La Verdad Oculta''

Alice and Bob (though gender reversals are common here) have decided that they want to pretend to be a couple to [[OperationJealousy make their exes jealous]], or pretend they're HappilyMarried to make sure [[CitizenshipMarriage Bob isn't deported]], or decide that sex doesn't need to have an emotional attachment and become FriendsWithBenefits.

It all goes along swimmingly, until Bob starts feeling something for Alice. It can start by finding out she and he are very compatible, or as a jealous GreenEyedEpiphany when she goes off with a boyfriend or has sex with someone else. Eventually, their perfect arrangement starts to fall apart as the ground rules are broken, leading to a confrontation.

Alice may or may not have feelings for Bob, but even if she does she'll defiantly say that their time together "[[ItDoesntMeanAnything meant nothing to me]]", to which Bob will plead his love with "It meant something to me, dammit!" This might be substituted with "I felt something!" and "I felt nothing!" Of course, Bob will storm off heartbroken that the woman he loves has just shot him down like a World War One observation balloon.

If Alice ''really'' doesn't have feelings for Bob, then it's heartbreak time (happily, Bob will likely come to realize he's been [[ObliviousToLove thoroughly neglecting]] Claire and [[CleaningUpRomanticLooseEnds hook up with her]]). If she does, she's likely been denying her feelings, something another character will have to spell out to her very plainly before she realizes she loves Bob, and goes after him seeking forgiveness.

Compare BecomingTheMask. May also be stated after asking the question, "WasItAllALie"
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!!Examples:

[[foldercontrol]]

[[folder:Anime and Manga]]
* Pretty much a given in {{Shoujo}} romantic drama animes. Especially if there's a LoveTriangle or something to that effect.
* Occurs often in the manga/anime ''PeachGirl''.
* Flay and Kira in ''GundamSeed''. Kira did like her, but when their relationship started she was ''definitely'' in {{Yandere}} mode, so she failed to realize that she did love him until it was too late. By the time she gets her emotional issues sorted out in that department, [[spoiler:Kira isn't around and she gets taken prisoner]] and it [[UnwittingPawn just goes downhill from there for her]].
* ''Anime/YuGiOh'' has one of these, in an indirect and implicit way in episode 90, when Mai asks Jonouchi/Joey whether she was in the dream he had of all his friends after he's knocked out by a bolt of lightning caused by Odion [[spoiler:pretending to be Marik, summoning Ra by using a counterfeit card]] in episode 89, at which point Joey gets shy/flustered and lies to her.
* In ''{{Devilman}}'', [[spoiler: Ryo gets his memories back, remembering he is Satan]] betrays Akira and leaves him with an impression that their friendship was just a lie. Not only it isn't true, [[spoiler: Ryo is in love with Akira]].
* In ''RurouniKenshin'', Tomoe lost her fiance [[spoiler: at the hands of Kenshin]], and Kenshin and Tomoe pose as a married couple for a time, but then they ''actually'' fall in love, and Kenshin tells her that their marriage needn't only be for show.
* In an early episode of ''LightNovel/HaruhiSuzumiya'', Kyon gets Yuki a library card, since that's the only way to get her out of the library and to the meeting with Haruhi in a reasonable timeframe. Kyon thinks nothing of it, and [[EmotionlessGirl Yuki certainly doesn't make anything of it]], but during ''The Disappearance of Haruhi Suzumiya'', [[spoiler:when Yuki rewrites the world so that she's a normal human, she is careful to keep that memory]].

[[/folder]]

[[folder:Film]]
* Possibly the most triumphant example being ''Film/VanillaSky'', with Tom Cruise and Cameron Diaz's characters finally hashing it out in a moving car. Cameron Diaz is driving. She's very despondent. It doesn't end well.
** Tearfully "I swallowed your cum. That means something!"
* ''[[Film/CantBuyMeLove Can't Buy Me Love]]'', and its remake, ''Love Don't Cost a Thing.''
* ''Film/ChasingAmy'' has Holden tell Alyssa that she meant something to him.
* ''Groove'' has this line:
--> '''Ernie:''' Happens to me at least once every party. Some guy comes up to me and says "Thank you for making this happen... I needed this. This really meant something to me." And they nod... and I nod back.
* As does ''Tangled'', the 2001 film.
--> '''Alan:''' [Crying] I loved you! Tell me I meant something to you!
* After having sex, the titular characters of ''Film/ZackAndMiriMakeAPorno'' feel something for each other. Zack is the first to admit it, with Miri denying she felt anything because she thought Zack had sex with another actress and didn't reciprocate her feelings... and then Zack leaving, because he thought Miri had had sex with one of the porno's actors. This may be a theme in KevinSmith's films.
* In ''Life as We Know It'', Holly and Messer are forced to live together like husband and wife and raise their goddaughter after her parents die. Of course, they hate each other, but grow to like each other. After it gets too serious, Messer leaves for a job in Phoenix. He comes back for Thanksgiving, after which Holly gets with [[RomanticFalseLead Sam]]. Messer admits that he actually loved Holly.
* In ''Film/SomeKindOfWonderful'', [[GreenEyedEpiphany Watts]] [[IWantMyBelovedToBeHappy tries to coach]] best friend Keith on his date with [[LovableAlphaBitch Amanda Jones]] with a PracticeKiss - followed by Keith ribbing her because she was blushing.
[[/folder]]

[[folder:Literature]]
* In ''[[TheSwordOfTruth Stone Of Tears]]'', after one of Richard's teachers (the one closest to him) is revealed as a villain (after trying to drain his gift and life out of him), Richard said that he thought she cared about him... and she answered that maybe she did, and that's why she tried to '''drain''' his gift instead of bleeding it out of him - which is normally accomplished by FlayingAlive the person in question.
* At the end of ''Literature/TheHungerGames'' [[spoiler:this happens between Peeta and Katniss. She thought their romance was all for the cameras; he truly did love her and thought she had finally begun to reciprocate.]]
[[/folder]]


[[folder:Live Action TV]]
* Cordelia in ''Series/{{Angel}}'' has this reaction to her co-worker and potential love interest Doyles parting kiss.
-->'''Cordelia:''' Doyle! I thought our kiss meant something. And instead, he-he used that moment to pass [prophetic visions] on to me. Why couldn't it have been mono or herpes?
** Cordelia ([[NotHimself or maybe not]]) was later on the other side of this equation with Connor.
* This is various played straight, averted, and subverted in layers on ''{{Chuck}}'' between the title character and his CIA handler Sarah, who pretends to be Chuck's girlfriend as a cover for most of the first two seasons. This trope contributes a central part of the drama of the show.
* Chase says this to Cameron in ''Series/{{House}}'' and she immediately breaks up their "friends with benefits" relationship, claiming that she warned him not to fall in love with her. She did explicitly warn him and she does end up marrying him, at least for at time before [[spoiler:she couldn't forgive him for killing a patient on purpose, even if the patient ''was'' a terrible dictator. Or rather, she could not come to terms with his having accepted what he did (ie, would NOT undo it given the chance).]]
** Played beautifully straight in a later episode, leading up to them possibly getting back together. But then not (at least they got closure).
* Subtle version in {{Firefly}}: Mal and Inara dress up and pretend to be a couple to go stake out the villain of the week together at a theater. No big deal is made of this. Mal agrees to help a friend of Inara fight against the villain, one thing leads to another, [[CryCute Inara]] [[LoveHurts finds out]].
** Mal gets some of this in the next episode, as he's trying to convince himself their relationship doesn't mean anything.
* Denise proposed a FWB arrangement with Brad on ''BostonLegal'', which ended when Brad realized he wasn't comfortable with it. When she found out she was pregnant with Brad's baby, she agreed to marry him.
* Happens in ''NedAndStacy'' during [[spoiler: the series finale on the former's part]].
* On ''WillAndGrace'', it is revealed that an old girlfriend of Leo's, Diane, is the only woman Will ever had sex with. He attempts to comfort a jealous Grace by telling her it meant absolutely nothing and he only did it to verify his gayness, whereupon Diane bursts out that it meant a lot to her and was in fact the only time she'd ever had an orgasm.
-->'''Leo:''' [[BigWhat "WHAT?!"]]
* On ''{{Friends}}'', Rachel's old college roommate denies Rachel's claims that they once [[GirlOnGirlIsHot drunkenly made out]], until Rachel finally kisses her again in frustration, saying "maybe you'll remember ''this''," and the girl reveals that she ''does'' remember their first make-out and [[PsychoLesbian has been obsessing over it ever since]], [[SuspiciouslySpecificDenial but hastily denies picturing Rachel's face while having sex with her boyfriend.]] Whoops.
** Also invoked during Chandler and Monica's FriendsWithBenefits relationship when Monica is (unwillingly) set up with another guy. Chandler is hurt and claims ItDoesntMeanAnything because they were 'goofying around' but later admits that he cares about her and it isn't just a fling.
* On ''MadMen'' Don Draper had sex with Allison, his secretary, during one of his drunken binges and tries to pretend that it never happened. The woman seems to go along with it for a while and then snaps, throws stuff at him and quits.
-->'''Allison:''' this actually happened
* On ''MyNameIsEarl'', when Joy was still married to Earl [[YourCheatingHeart (but having an affair with Darnell)]], a recurring problem in Joy and Darnell's illicit relationship is that it's all about sex. Joy is OK with that [[spoiler: (she actually did love Earl and wasn't ready to leave him at that point)]], but Darnell wants to actually go out on dates and be a real couple. Joy tells him that it's out of the question because she's already married, and the two proceed to argue. [[spoiler: She angrily dumps him for a while, but they eventually get back together...and a few years (and a ChocolateBaby) later she finally leaves Earl for Darnell.]]
* In ''Series/OrangeIsTheNewBlack'', Daya became pregnant in the midst of a SecretRelationship with Officer Bennett. She knows that because the relationship is an UnequalPairing, he could lose his job...[[DontSplitUsUp and be imprisoned himself]]. When her mother won't allow her to [[GoodGirlsAvoidAbortion abort]], the women devise a plan to conceal the baby's real paternity. Namely, sleep with the JerkAss correction officer Mendez (better known as PornStache), and then make a FalseRapeAccusation against him. Although Daya (and really everyone else) despises Pornstache, he actually falls in love with her [[LovingAShadow (or rather some idealized fantasy version of her)]].
[[/folder]]

[[folder:Music]]
* AvrilLavigne's 'Losing Grip'. It...sounds less clunky in context.
-->''Are you aware of what you make me feel, baby?''
[[/folder]]

[[folder: Visual Novels]]
* Given an interesting twist in ''VisualNovel/PhoenixWrightAceAttorney: Trials and Tribulations''. Obviously Phoenix meant nothing to Dahlia...[[spoiler: but all the emotion moments Phoenix had with Dahlia were really with her substituted twin sister Iris. And to Iris, Phoenix ''did'' mean something.]]
[[/folder]]

[[folder:Web Comics]]
* Played with in ''QuestionableContent''. [[spoiler:Sven and Faye]] are halfway into SlapSlapKiss territory when they start up a friends with benefits setup until [[spoiler:Sven]] screws it up by sleeping with another girl. After it falls apart, they both realize that it meant something to them. [[spoiler:Faye eventually forgives Sven, but they don't continue their relationship]].
* A non-romantic version can be found in ''Webcomic/TowerOfGod'': [[spoiler: Ho]] asks Baam if he really thought that they were friends just because of a signature on a friendship list. He did.
* [[http://xkcd.com/355/ This]] ''Webcomic/{{Xkcd}}''
[[/folder]]

[[folder:Web Original]]
* Strong Bad of ''WebAnimation/HomestarRunner'' does this when he accidentally deletes an email of two lovely ladies.
[[/folder]]
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