->'''Romanov:''' Is it done, Yuri?\\
'''Yuri:''' No, Comrade Premier... it has only begun.
-->-- ''VideoGame/CommandAndConquerRedAlert2''

"It's over!"

"No... it's only just begun!"

ExactlyWhatItSaysOnTheTin. This is stock phrase and possibly the most obvious comeback to someone telling you that your plans/goals/dreams are over. Over? No, they're not. They've only just begun.

Sometimes used by villains before revealing the next stage of their EvilPlan, sometimes used by heroes before [[HeroicSecondWind standing back up and dealing a righteous ass-whooping]], sometimes used by other people for... ...stuff.

Compare TheWarHasJustBegun, MyDeathIsJustTheBeginning.



[[folder:Anime and Manga]]
* ''Anime/SailorMoon'' (Cloverway American dub) episode "The Purity Chalice"
-->'''Mimet''': You've brought great disgrace to the honorable Bad Behavior Bureau. You must turn in your skull keychain and Fire Buster immediately.
-->'''Eugeal''': Not a chance! The fight has only just begun, you back-stabbing weasel!
* ''Manga/YubisakiMilkTea'': Touko and [[WholesomeCrossdresser Yuki]] are playing basketball:
-->'''Touko''': Basket number 8! You have zero! That was a "Drive fake"! Should we better stop?
-->'''Yuki''': No, not yet! I first begin now!
-->(Note: the quote is from the german translation. The english is a bit different.)

[[folder:Comic Books]]
* Comicbook/{{Supergirl}}:
** Several Silver Age Supergirl's enemies uttered this sentence or some variant after being defeated for first time.
** In ''Adventure Comics #397'' Kara gives 'Nasty' Luthor and her bullying squad a lesson, after which she warns that she will get tougher the next time she catches them hurting someone. 'Nasty' mutters Supergirl can count on there being a next time.
** After Supergirl captures Starfire (no relation to the female Teen Titan), and her gang, the villainess assures "This is only the beginning". Ironically, Starfire would never be seen again.
** ComicBook/{{Supergirl}} and the ComicBook/LegionOfSuperHeroes #24:
--->'''Jeyra Entinn''': You won '''this''' round, Legionnaries... But this is only the beginning...!\\
'''Cosmic Boy''': Wow. Is there some super-villain book of quotes they all work off of?

[[folder:Fan Works]]
* ''Fanfic/OnceMoreWithFeeling'': After Shinji has destroyed Sachiel, Misato reassures him that it is over. Meanwhile Shinji thinks this is only the beginning.
-->“Its okay” Misato assured him over the comlink. “We’ll have you out of there in a couple of minutes…Shinji, Shinji you did great out there, its all over”.\\
''No Misato'' Shinji thought as he leaned back to rest in his command chair, closing his eyes as he listened to the soothing hum of the entry plugs life support systems.\\
''This has just begun.''\\
It probably would have worried him to know his Father was thinking much the same of the Captain’s statement as he gave the main screen a smirk, before turning and walking out of the command center.

[[folder:Films -- Animated]]
* Zira says this to Simba in ''Disney/TheLionKingIISimbasPride''.
-->'''Simba:''' Take him and get out. We're finished here.\\
'''Zira:''' Oh no, Simba. We have barely begun. ''(evil chuckle)''
* In ''WesternAnimation/{{Anastasia}}'', when Sophie refers to Anya and Dimitri's elopement as 'the perfect ending', the Empress corrects her, saying 'No, it's a perfect beginning.'

[[folder:Films -- Live-Action]]
* ''Film/DieHard2'':
-->'''Trudeau''': [=McClane=], is this their final response?\\
'''John [=McClane=]''': No. This is only the beginning.
* The evil hotel room ''Film/FourteenOhEight'' mocks Enslin through the ''radio'' by playing The Carpenters' "We've Only Just Begun" repeatedly.
* Last lines of ''[[Film/AttackOfTheClones Star Wars II: Attack of the Clones]]'':
-->'''Obi-Wan:''' I have to admit that without the clones, it would have not been a victory.\\
'''Yoda:''' Victory? Victory you say? Master Obi-Wan, not victory. The shroud of the dark side has fallen. Begun the Clone War has.
* ''Film/MadMaxBeyondThunderdome''. Max refuses to give Blaster the CoupDeGrace after discovering the GiantMook is actually a drooling idiot. Master is furious when he realises Max has been hired by Aunty Entity to kill Blaster, [[BrainsAndBrawn thus removing his muscle]].
-->'''Master:''' No more methane! This place, finished!\\
'''Ironbar:''' No little man. We've only just begun. (''shoots Blaster'')

* ''Literature/ASongOfIceAndFire'':
** Double-subverted. Ironically, said in a flashback:
--->'''Arthur Dayne''': And so it begins.\\
'''Eddard Stark''': ''(regretfully)'' No, so it ''ends''.
** Also Catelyn Tully-Stark to little Robert Arryn.
* Nyx says some variation of this in almost every book in ''Literature/TheHouseOfNight'' series.

[[folder:Live-Action TV]]
* The advertisements for Series/AmericanChopper Senior vs. Junior start with "What looked like the end...was only the beginning!"
* In the last episode of the first season of ''Series/RobinOfSherwood'', the Sheriff managed to surround and kill RobinHood ... and then the '''[[SuspiciouslySimilarSubstitute new]]''' Robin Hood showed up to rescue some of Robin's men. Dismayed, the Sheriff said, "Just as I'd begun to believe it was all over. It's not over. It'll ''never'' be over."
* ''Series/TwentyFour'' season 7 has [[spoiler:Jonas Hodges]] saying something along these lines as he gets arrested, because he was only one member of a much larger group of villains.
* In ''Series/TheAquabatsSuperShow'' episode "Cobraman!":
-->'''MC Bat Commander:''' The game is over!\\
'''Carl:''' Oh, but the game has only just begun! Ha ha ha, ''(flips some switches)'' TECHNOLOGY!
* ''Series/BabylonFive'' episode ''[[Recap/BabylonFiveS04E06IntoTheFire Into the Fire]]'':
-->'''Morden:''' You just made a mistake, Londo! Even if my associates lose this war they have allies! They'll make sure Centauri Prime pays the price for what you've done here today!.
-->'''Mollari:''' What I have done?! Oh, Mr. Morden, I have not even started with you yet.
* ''Series/BuffyTheVampireSlayer'':
** Drusilla (as a seer) appears to foretell the coming of Angelus this way.
-->'''Angel:''' This can't go on, Drusilla. It's gotta end.\\
'''Drusilla:''' Oh, no, my pet. This is just the beginning.
** [[DreamingOfThingsToCome Tara in a dream]], and Dracula in the following episode, both tell Buffy, "You think you know who you are, what's to come. You haven't even begun", referring to what trials she'll undergo and what she'll find out about herself.
* ''Series/PersonOfInterest''.
-->'''German Intelligence Officer:''' I don't know who you are or how you know to be here, but [[ColdBloodedTorture this is just the beginning]].
-->'''Reese:''' [[DefiantToTheEnd Then this is going to be a long day.]]
* ''Fleming: The Man Who Would Be Bond''. Commander Ian Fleming wants to investigate the German nuclear program. Naval Intelligence tells him not to bother as the war in Europe will soon be over. Fleming gives this trope in a clear reference to the upcoming ColdWar with the Soviet Union, whose advancing troops are likely to seize the intelligence for themselves. Interestingly, in real life [[SubvertedTrope Fleming was ultimately proven wrong]], at least about the Nazi nuclear program; they were decades behind the Manhattan Project and what the Soviets did manage to seize was of little value.
* ''Series/TheProfessionals'' ("Private Madness Public Danger"). When [=CI5=] captures the VillainOfTheWeek, Cowley tells him it's all over. The man shouts back, "All over? IT HASN'T EVEN BEGUN YET!" as he's just activated a TimeBomb.

* ''VideoGame/BatmanArkhamAsylum'' has Batman and the Joker going back and forth with this.
-->'''Batman:''' It's ''over'', Joker.
-->'''Joker:''' ''Over?'' Why, my [[AddedAlliterativeAppeal dear delusional Dark Knight,]] it hasn't even ''begun''.
* ''VideoGame/{{Gradius}}'''s final bosses are this ''and'' [[AntiClimaxBoss total liars]] about it.
* ''[[VideoGame/MegaManX6 DE BADDLE HAS JUSD BEGUNNN!]]''
* [[VideoGame/GodOfWar The END Begins]] [[spoiler: End of God of War 2, but the battle for Olympus has just begun]]
* Used in ''VideoGame/ResidentEvil5:''
-->'''Chris:''' It's over, Wesker!
-->'''Wesker:''' Over? I'm ''just getting started!'' ''([[spoiler:infects himself with Uroboros]])''
* From ''VideoGame/HaloCombatEvolved'':
-->'''Cortana''': Halo, it's finished...
-->'''Master Chief''': No. I think we're just getting started.
* From ''VideoGame/CommandAndConquerRedAlert2'', when the Soviets have shut down the entire US Missile Command.
-->'''Romanov''': Is it done, Yuri?
-->'''Yuri''': No, Comrade Premier, it has only begun.
* Vlad says this in ''VideoGame/MaxPayne2'', after Alfred Woden protests that the killing has gone on long enough.
* Sean Devlin says this at the end of ''VideoGame/TheSaboteur''.
-->'''Veronique''': Is it over?
-->'''Sean''': No, it's not over. I'm just getting started.
* "It has only begun" is a recurring phrase, bordering on ArcWords, in ''Franchise/MortalKombat''.
* ''WebAnimation/{{RWBY}}'': Unusually given by the villain when said villain is actually ''winning''. [[spoiler: The end of Volume 3 saw ''all'' the previous plot threads and evil schemes by the villains come together at once, resulting in the [[TheBadGuyWins the villains pretty much winning]] and the heroes being scattered (see the RWBY entry under DarkestHour for details), only for the GreaterScopeVillain the previous villains work for to finally make an appearance]] and reveal that her EvilPlan is ''just getting started''.
--> [[spoiler: '''Salem''']]: [[ChessMotifs This was just the opening move.]] It's the beginning of the end [[BigGood Ozpin]]. And I ''can't wait'' [[BreakingSpeech to watch you burn.]]

* Wanda says this to Parson in ''Webcomic/{{Erfworld}},'' at the end of Book 1.

[[folder:Western Animation]]
* In ''WesternAnimation/TeenTitans'', Robin and Slade have this exchange at one point.
* ''WesternAnimation/CourageTheCowardlyDog'': While trying to get their third brother back, one of the two Duck Brothers in "The Duck Brothers" exclaims "We have not yet begun to fight!".
* In ''WesternAnimation/{{Silverwing}}'', when [[spoiler: Goth got himself electrocuted]]
-->'''Marina:''' It's over, Shade.
-->'''Shade:''' (grimly) No, it's just begun.
* ''WesternAnimation/CowAndChicken'': In episode "Super Model Cow", the Red Guy made Cow a supermodel. However, her fame was short-lived and she was desperate enough to feel it again she agreed to sing at Red's "Milky Bar". After Chicken rescued her, she thought it was over but Chicken, as he watched a poster of his beak with the writing "Just [[IncrediblyLamePun Cluck It]]", said it was only the beginning.
* ''WesternAnimation/SamuraiJack'': In ''Jack and the Lava Monster'', Jack's opponent knocks him down, and pleads with him to fight as hard as he can.
-->'''Jack:''' "Do not worry. I have not yet begun to fight."

[[folder:Real Life]]
* Slight variant: At the Battle of Flamborough Head during the Revolutionary War, when Captain John Paul Jones was asked if he intended to surrender, his famous response was "I have not yet begun to fight!"
* UsefulNotes/WinstonChurchill said "Now this is not the end. This is not even the beginning of the end. But it is, perhaps, the end of the beginning."
* Most likely, in the time it takes you to read this sentence, more content will have been added to this wiki. [[SelfDemonstratingArticle Now, compound that out for however far into the future people will still read and contribute to this wiki.]]