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[[quoteright:350:[[ComicBook/FantasticFour http://static.tvtropes.org/pmwiki/pub/images/hcznpivcqxqlrxeddj6k_1635898-flame_on_super_5006.png]]]]

->'''Storm:''' Power of lightning, strike again!\\
'''Spider-Man:''' Um... power of webshooters, get real sticky!
-->-- ''WesternAnimation/SpiderManTheAnimatedSeries''

You don't activate your superpower without an announcement. After all, randomly bursting into flames at a dinner party would be rather rude of you, if you were the [[ComicBook/FantasticFour Human Torch]].

So you put together a ritual that triggers things, complete with a CatchPhrase. You shout "Flame On!" and the other dinner guests -- or anyway, the ''audience'' -- knows things are about to get flame-y.

In short, you (the writer) invoke your character's power to [[WillingSuspensionOfDisbelief suspend disbelief]] long enough to do something way out of the norm. It ''can'' be an incantation or [[ByThePowerOfGrayskull Power Words]]. More often than not, though, it's just the RuleOfCool in action, rather than an actual incantation.

The PstandardPsychicPstance gesture seems to be a universal invocation of psychic powers. Contrast with InTheNameOfTheMoon and TransformationNameAnnouncement, which come ''after'' the transformation, but before the buttkicking. Brother of CallingYourAttacks. Not to be confused with MagicalIncantation, ByThePowerOfGrayskull or WordsCanBreakMyBones where the words actually do something. May overlap with the SurvivalMantra or the BadassCreed.

Not to be confused with the act of [[InvokedTrope invoking a trope]].

[[folder:Anime & Manga]]
* The Gate users on ''VideoGame/GateKeepers'' would often shout "Gate Open!" in GratuitousEnglish when manifesting their abilities.
** Except for the ChineseGirl. She uses "Kai Men!" (The same phrase, but in Chinese.)
** Bancho, the ex-thug, shouts "Gate oyabun!" (roughly gate mob-boss) instead, possibly due to not knowing English. It never actually does anything, because he's the token BadassNormal [[spoiler:at least until the finale]]
* Mirai from ''Anime/{{Moldiver}}'' doesn't need to shout "Metamorforce!" when she triggers the Mol Unit, she just does it because she thinks it's cool.
* "[Insert colour] Pearl Voice!" in the ''Anime/MermaidMelodyPichiPichiPitch'' manga is either this or the {{Magical Girl}}s' hero identities' naming format; it's not entirely clear which, but if it is a transformation phrase, it's an Invocation, because they certainly don't say it all the time. In the anime, though, it's clearly ByThePowerOfGreyskull instead.
* Emiya Shiro from ''VisualNovel/FateStayNight'' tends to say "Trace, on" (or off) whenever he uses his Projection spell. It doesn't really seem to do anything aside from making himself concentrate on the spell, [[spoiler:considering that his future self only says it once in the entire game (naturally, to [[TrustPassword confirm that he was the future version of Shiro]])]]. There is also Archer's famous "I am the bone of my sword..." speech, which he seems to do to activate Unlimited Blade Works (though it often takes most of the battle to recite the entire thing).
** Justified in the game. Most magic in the setting is done by [[FunctionalMagic simply channeling Mana through your magic circuits]] (presumably in the correct manner), but since this is hardly a natural human action, mages tend to make up verbal spells that they associate with specific magic circuit usages. What the words actually are is irrelevant, since it's simply a kind of self-hypnosis. Of course, since this is the Nasuverse, we always get exceptions, in this case Medea who uses [[WordsCanBreakMyBones Divine Language]] where apparently the sounds themselves create their own magic circuits and one person from ''LightNovel/KaraNoKyoukai'' who talks to the world and convinces it to change.
* Pretty much every exorcist in ''Manga/DGrayMan'', usually with a dramatic "[[EmpathicWeapon Innocence]]", Activate!"
* Minamoto in ''Manga/ZettaiKarenChildren'' ''always'' yells out "Special [=ESPer=] Team, The Children! RELEASE!" as he deactivates their {{Power Limiter}}s with his phone in a suitably dramatic way.
* Though it's unknown if its necessary for ninjas in ''{{Naruto}}'' to [[CallingYourAttacks announce their attacks]], they always do it at least the first time and are never heard by anyone but the audience.
* ''Anime/DaiMahouTouge'': "Lyrical Tokarev, [[KillEmAll Kill Them All!]]"
* ''Rockman.EXE'': "Plug In, Rockman.EXE! Transmission!"
** ''Anime/MegamanNTWarrior'': "Jack In! Megaman, Power Up!"
* The mages of ''Franchise/LyricalNanoha'' frequently use "[Name of [[EmpathicWeapon Intelligent or Armed Device]]], Set Up!" to transform, although it has been shown that saying just "Please" or even nothing at all is enough to start the process.
* In Manga/MahouSenseiNegima, mages often have to make up an activation key. When they're first starting out with magic, though, the default key is "Practe Bbigi Nar".
* ''Anime/{{Digimon Adventure 02}}'' had the main humans yelling "Digiarmor energize!" to trigger armor evolution, though this is occasionally skipped over in the interest of time.
** There's also "[[Anime/DigimonFrontier Spirit Evolution!]]" and "[[Anime/DigimonSavers Digisoul, charge!]]" Neither of which is technically ''needed'' to initiate evolution, but it does sound cool.
* ''Anime/YuGiOh'': Every duel is officially begun by the duelists shouting "It's time to duel!" or "Let's duel!" Each turn also tends to end with "Your move" or "Your move, (opponent name)." Though the real-life manual indicates that this is simply good manners. The Japanese {{Invocation}} is simply "Duel!"
** The ''Anime/YuGiOhGX'' English dub tended to use "Duel!", except for Jaden's "Get your game on!" and the occasional "Let's duel!" and "Game on!".
** ''Anime/YuGiOh5Ds'' continued this, with "Riding Duel, Acceleration!" for some Turbo Duels. The Duel Runners inform their rider of Turbo Duels with "Duel Mode on. Auto pilot, standby." The dub adds Yusei exclaiming, "Let's rev it up!"
*** Synchro Summons in the original Japanese dub pretty much acts like an invocation, with each Duelists having different styles (such as using words related to light, or be spoken like a mechanic/programmer's checklist) and even different words for each of their Synchro Monster, if they have multiple.
** The original version of ''Anime/YuGiOhZEXAL'' had Yuma use the phrase "Kattobingu!" as inspiration; while it sounds Japanese, it's actually a made-up word that his father told him that uses for inspiration. In the English dub, it was changed to, "I'm feelin' the flow!"
** ''Anime/YuGiOhARCV'' continues the tradition with a long spiel about Action Duels whenever one starts up.
** ''Anime/YuGiOhVRAINS'' keeps it up with "Into the VRAINS!" whenever anyone logs into the titular network.
* ''Anime/DevilHunterYohko'' ("Dark powers whose black deeds escape even the light of the moon/ Behold now the radiance yada yada yada...")
* Pretty much any long running HumongousMecha series with CallingYourAttacks will present it but invariably they will be shown doing the attack at some point ''without'' calling it.
* While [[Anime/CodeGeass Lelouch Lamperouge]] does actually need to speak for his geass to do anything, he'll occasionally add "Lelouch vi Britannia commands you..." to let you know that he means business.
* ''{{LightNovel/Slayers}}'' is a mixed bag. On one hand, the protagonist Lina doesn't strictly ''need'' to use the words of her incantations because she's a pro. On the other hand, they do work better when she does. If pressed for time, she'll just say the first line to get in the mood and skip to the spell name.
** This rule seems fairly standard in the Slayers universe, through both the manga and anime. Lina's spells are definitely more powerful when she incants the full spell rather than just saying the name. Lina is a strong enough sorceress to cast some spells outright without even saying their names (the incantations being mental rather than verbal). However, some more powerful spells such as the Dragon Slave often require her to incant them, which sometimes leaves her vulnerable while she's doing it. In at least one scene in the anime, she is simply seen yelling "Fireball! Fireball! Fireball!" and, while the spell works in each case, the blasts are notably weaker than her typical, incanted fireball spell. In one exception in the manga, she was so enraged that she was able to cast the Ragna Blade, a spell even stronger than the Dragon Slave, instantly, indicating that supreme effort or emotion can literally force the magical energy to manifest of the caster is of sufficient skill and power.
* [[Anime/MobileFighterGGundam "This hand of mine glows with an awesome power! Its burning grip tells me to defeat you! Take this! SHINING FINGER!!"]][[note]]Technically, it's not an actual Invocation, but Domon says it every time he uses the attack so it might as well be.[[/note]]
* The {{Shinigami}} in ''Manga/{{Bleach}}'' can use their [[FunctionalMagic Kido]] spells without any incantation (by simply [[CallingYourAttacks calling the spell's level number and name]]), but the resulting effect is usually far weaker than it would be if they had had the time to recite it (some of them are '''really''' long -- see below). However, it takes a somewhat skilled Kido user to be able to use it without the incantation and not have it blow up in their faces.
** Since their use of Kido is almost strictly for combat (save for some healing and shielding spells, and even those are sometimes used in combat), they tend to either recite the incantation beforehand if at all possible, or simply use it without the incantation. This, of course, means that when a skilled Kido user (especially a captain-level one) recites the incantation for a spell, the {{HSQ}} of the target goes to through the roof [[spoiler:(unless, of course, that target is [[VillainSue Sousuke Aizen]], in which case he'll just [[DissonantSerenity stare blankly]] and say something to the effect of "[[MemeticMutation Since when were you under the impression]] [[NoSell that your pathetic spells can hurt me?]]")]].
** While the incantations are usually very word salad-y, they are also pretty cool:
*** '''Kakushitsuijaku''' ([[http://images.wikia.com/bleach/en/images/7/78/Kakushitsuijaku.gif Summoning of the Tracking Sparrows]])
---> ''"Heart of the south, eye of the north, finger of the west, foot of the east, arrive with the wind and depart with the rain. Way of Binding, number 58: [[GratuitousJapanese Kakushitsuijaku]]!"''
*** '''Tenteikūra''' ([[http://images.wikia.com/bleach/en/images/9/94/IsaneTenteikuura.gif Heavenly Rickshaws in Silken Air]])
---> ''"Black and white net. Twenty-two bridges, sixty-six crowns and belts. Footprints, distant thunder, sharp peak, engulfing land, hidden in the night, sea of clouds, blue line. Form a circle and fly though the heavens. Bakudo, number 77: Tenteikūra!"''
*** '''Shakkahō''' ([[http://static2.wikia.nocookie.net/__cb20101221024061/bleach/en/images/9/97/Shakkaho.gif Red Flame Cannon]])
---> ''"Ye lord! Mask of flesh and bone, flutter of wings, ye who bears the name of Man! Truth and temperance, upon this sinless wall of dreams unleash but slightly the wrath of your claws. Hado, number 31: Shakkahō!"''
*** '''Senjū Kōten Taihō''' ([[http://images.wikia.com/bleach/en/images/7/7a/SenjuKotenTaiho.gif Thousand-Hand Bright Heaven Culling-Sear]])
---> ''"Limit of the thousands hands, respectful hands, unable to touch the darkness. Shooting hands unable to reflect the blue sky. The road that basks in light, the wind that ignited the embers, time that gathers when both are together, there is no need to be hesitant, obey my orders. Light bullets, eight bodies, nine items, book of heaven, diseased treasure, great wheel, grey fortress tower. Aim far away, scatter brightly and cleanly when fired. Hado, number 91: Senjū Kōten Taihō!"''
** Shinigami who have not reached bankai must also release their shikai with a command, followed by the name of the zanpakuto.
* An example from ''[[VideoGame/SuperRobotWarsOriginalGeneration SRW: OG The Inspectors]]'' in the [[http://www.youtube.com/watch?v=9OcwkRpuHuA&feature=related Ultimate Gespenst Kick.]] Humorous because in the game the anime is based on, any character who used the attack became incredibly hot blooded when performing the attack. The show answers this by showing that one must actually shout the attack name to perform it correctly.
* Rena of ''Anime/RegaliaTheThreeSacredStars'' is prone to long, creepy invocations whenever she's doing anything cool. Whether it's actually necessary isn't entirely clear (at the very least, she's transformed into Magna Alecto with and without one).
* Spoofed in ''Anime/YukiYunaIsAHero'', where during the group's first battle Fu tells Yuki and Itsuki that in order to defeat the Vertex, they have to recite a poem-like "sealing spell" that will immobilize it and expose its core. The two get about three lines into the spell when Fu charges in and smacks the Vertex with her {{BFS}} while shouting "KNOCK IT OFF!"; when asked, she explains that it doesn't actually matter what you say as long as you really mean it.
* Also spoofed in ''LightNovel/KonoSubarashiiSekaiNiShukufukuO'', where Megumin uses a different invocation every time she casts her Explosion spell. It later turns out she doesn't actually need to say anything at all (except possibly "EXPLOSION!"), but does so anyway because as a {{Chuunibyou}} she's hopelessly addicted to the RuleOfCool (she can even be seen rehearsing an invocation in one episode, trying to figure out which words sound best). It's almost certainly an affectionate nod to ''LightNovel/Slayers'' and the Dragon Slave's infamous invocation.
* ''Manga/{{Hellsing}}'' has Alucard's Control Art system, which releases greater and greater levels of his immense power when the situation calls for it, the final level of which has to be released by Integra.
-->'''Alucard:''' ''Releasing Control Art Restriction Systems. 3...2...1. Approval of Situation A recognized. Commencing the Cromwell Invocation. Ability restrictions lifted for limited use until the enemy has been rendered silent.''

[[folder:Comic Books]]
* The ComicBook/WonderTwins' "WonderTwinPowers Activate!" was originally revealed as being this in the ''WesternAnimation/{{Superfriends}}'' tie-in comic. They didn't say it because they needed to, but rather just because they thought it was cool.
* The Human Torch of ComicBook/FantasticFour, as noted above. Ben Grimm, The Thing, famously roared, "It's Clobberin' Time!", often as he burst out of his [[PaperThinDisguise trenchcoat and fedora]].
** One time when the Torch teamed up with his [[FriendlyRivalry occasional rival]] SpiderMan and Spidey complained about his lack of something like that, the Torch suggested "Webs Away!" (Seriously. As lame as it was, Spidey tried it ''once'' calling it a "personal joke" when someone asked.)

* Parodied in the first ''Film/SpiderMan1'' film, as Peter Parker [[HowDoIShotWeb tries to get his web power to work]].
* In ''Film/{{Dune}}'' the Harkonnen Mentat recites a mantra after drinking "sapho" juice as part of a ritual to heighten his mental powers. This does not feature in the book and was an invention of the director/actor.
* ''Film/BruceAlmighty'': Although Bruce's powers are [[ThoughtControlledPower thought-controlled]], he occasionally likes to use invocations, such saying "Let there be light" to light some romantic candles, or saying "Pleasure" to make his girlfriend...[[ImmodestOrgasm feel pleasure]].

* In the ''Series/{{Doctor Who|Expanded Universe}}'' {{spinoff}} ''Literature/FactionParadox'', Cousin Justine recites a little prayer/poem whenever she's about to use her ''[[LivingShadow sombras que corta]]'' to do something clever. It goes like this:
-->''Bloodline to bloodline, in constant transition.\\
Our pattern, our flesh, and our one restoration.\\
Conception, completion, the will of the city.\\
Grandfather watch me, Spirits maintain me.''
* Djinn in the ''Literature/ChildrenOfTheLamp'' series use a particular "magic word" as an aid in focusing on their magic, but the word itself is arbitrary. The only rule is that the word be somewhat long and complex, but this is just to make sure that the djinni in question doesn't accidentally use magic in the course of daily conversation. Thus we get everything from real words like "SESQUIPEDALIAN" and "ZYGOBRANCHIATE" to the meaningless but familar "QWERTYUIOP" to the truly nonsensical "FABULONGOSHOOMARVELISHLYWONDERPIPICAL".
* Played with in the ''Literature/TheDresdenFiles''. Ritual, CallingYourAttacks, and even Focii are all just to help the wizard visualize their spells. Only a very few spells (usually heavy-duty summoning or massive rituals) actually require more than mental focus at ''all'' levels of talent and power. It's remarked that in general, the less flash and invocation used, the more powerful the wizard - and that the most powerful wizards in the world could get their focii from a supermarket. However, wizards ''believe'' that the focii help, and in the Dresdenverse, that turns right around and makes it so. It's also important, with invocation, to use a foreign language, because it insulates the mind from the energy of the magic. Hence, Harry can only use Latin because he speaks it so poorly, [[RunningGag stupid correspondence course]]. If he were to finally learn it better, he'd have to use a different language for his magic.

[[folder:Live Action TV]]
* Hiro of ''{{Series/Heroes}}'' scrunches up his faces and wiggles his jowls to stop time. Hey. Whatever works.
** As time has gone on, he's progressed to often just blinking at things.
** Scrunching and wiggling to make his powers work? [[Series/{{Bewitched}} Not like we haven't seen that before]].
** At first it looked more like [[Anime/DragonBallZ severe constipation]].
** This became more ByThePowerOfGreySkull when Ando manually activated Hiro's powers when he was unconscious by [[CrowningMomentOfFunny squeezing his features into that expression]]. Yeah...
* All the Objects from ''Series/TheLostRoom'' have a special invocation: turn the Key, Comb the hair, tap someone with the Bus Ticket...
* Amanda, the human-raised Q in ''Series/StarTrekTheNextGeneration,'' makes a certain gesture when using her powers, as does the suicidal Q in ''Series/StarTrekVoyager''. The most commonly encountered Q (i.e. the one played by Creator/JohnDeLancie) tends to snap his fingers, though has forgone doing so often enough to make it clear it's just for effect. No other Q has been observed to make invocation gestures, unless one accepts the notion that [[FanWank Trelane was a Q]] or even ''[[EpilepticTrees the]]'' [[EpilepticTrees Q]]. All except Amanda, who was raised as a human, presumably do it for dramatic effect.
* In the 1950s ''Series/TheAdventuresOfSuperman'', George Reeves would look over the tops of his glasses when Supes was using X-Ray Vision, a gesture repeated on ''WesternAnimation/SupermanTheAnimatedSeries''. In ''Series/{{Smallville}}'', Tom Welling tilts his head forward and squints when X-Raying, since this version of Clark doesn't wear glasses (except once as a [[{{Shout Out}} shout out]]). UsefulNotes/{{The Silver Age|of Comic Books}} and ''WesternAnimation/{{Superfriends}}'' Supermen also shouted "[[UpUpAndAway Up, up and away!]]" before flying.
** The "looking over the glasses" motion was also used by the ''Series/LoisAndClark'' incarnation of Superman, when he used x-ray or heat vision. Which makes sense for heat vision (cos otherwise he'd melt his glasses) but [[FridgeLogic why can't you x-ray through glass?]]
*** Refraction?
* ''PowerRangers'' falls into this a lot. Particularly on occasions when rangers actually show that they can morph ''without'' calling out some codeword, but rather just quietly pushing the button on their morpher. Plus they often have to call out the name of the weapon they want to use, even if it was sitting right there in their holster!
** The series' source material, ''Franchise/SuperSentai'', does this more or less as much, though not ''quite'' as much in more recent entries, where the equipment does the talking ''for'' them.
* Whenever [[Series/StargateAtlantis Rodney McKay]] snaps his fingers repeatedly, he is about to enter full-genius mode (possibly due to his Chance-Of-Impending-Doom-O-Meter is about to go OffTheScale). How it's connected with his brain activity is unknown, but it lets the viewer know he is up to something.
* Every ''Franchise/KamenRider'' series (except ''[[Series/KamenRiderHibiki Hibiki]]'', which wasn't even KR until it was {{Executive Meddl|ing}}ed into being one) has the Rider shout "Henshin!" before they transform. It doesn't seem to be required, merely a stylistic convention and ShoutOut to the original, with the sole exception of [[Series/KamenRiderFaiz Delta]], whose TransformationTrinket is voice-activated.
** With the second Rider (who was the first to do it) the phrase opened the cover of the TransformationTrinket so the wind-powered transformation would begin. (Kamen Rider #1 didn't have the cover, and he said nothing initially. However, when he returns after a long absence, he takes up his successor's habit.) But yeah... ''all the others'' seem to be doing it for just dramatic effect, and furthermore, are not instructed to say it by anyone when they first get their powers.)
*** Actually, in Series/KamenRiderFourze, Gentaro is instructed by TheDitz Yuki to "scream out Henshin" the first time. (In this series, the public clearly knows of past Riders - he's ''called'' Kamen Rider Fourze because characters who knew of other Riders noted he looked a lot like a Kamen Rider.) He keeps this habit, though why isn't explained. It gets odd when TheStoic Ryuusei uses it to change into [[SixthRanger Second Rider]] Kamen Rider Meteor, especially since he has a SecretIdentity to keep, yet he always shouts out "Henshin!", which the other members of the club know Gentaro uses to change into Fourze.
** ''Series/KamenRiderAmazons'', being a DarkerAndEdgier spinoff, has the Riders shout "Amazon!" instead.

[[folder:Video Games]]
* ''VideoGame/BrutalLegend'': Several.
** "How do I get this thing started? Oh man...Dear evil, messed up, demon powers. Of darkness. Please transport me off this awesome corpse pile. I am but a visitor in this strange world, which some would call hellish, but I have to admit is kinda badass."
** "Oh, mighty sun. Burn the creatures of the night from this land while I enjoy coffee and bacon!"
* Colette's Mystic Arte, Holy Judgement, from ''VideoGame/TalesOfSymphonia''. The invocation for Holy Song, one of her Angel Artes with the effect of buffing the team, is usually: "Thy faithful servant asketh for thy blessing. Honor us with the splendor of thy song." However, when doing the Mystic Arte, Colette slips up and intones: "Thy faithful servant asketh for thy blessing. Honor us with the special... uh... oops! I messed up!" Instead of the spell failing, however, Colette's [[CuteClumsyGirl divine clumsiness]] results in the spell setting off Holy Song and [[BeamSpam Judgement]] at the same time, both significantly increased in power.
* Cortez in ''VideoGame/TimeSplittersFuturePerfect'' with the incredibly cheesy ''"Time to split!"'' line before traveling through time. Most of the rest of the cast notice the cheesiness and occasionally comment on it, particularly Super Spy Harry Tipper.
** Parodied in ''VideoGame/EatLeadTheReturnOfMattHazard, where Matt says his catchphrase "It's hazard time!" before doing anything. Everyone makes fun of him for it.
* ''VideoGame/DotHackGU'': Almost every time Haseo activates his Avatar,
** ''Come on... Come on... I'm right... here... SKEITH!!!!''
** Each of the other Avatar PC's have a similar Incantation. Interestingly, in an AllYourPowersCombined moment in the third game, they all recite Haseo's.
* ''VideoGame/Killer7'' has Dan Smith's special charge attack. "Collateral Shot!"
* The characters in ''VideoGame/FinalFantasyTactics'' occasionally bust out an invocation for their spell (or in some cases, just battle skills).
* ''VideoGame/BlazBlue''
** When Bang Shishigami activates his [[SuperMode Fu-Rin-Ka-Zan]], he either [[CallingYourAttacks calls it out]] or gives us this invocation...
--> '''Bang:''' [[ByThePowerofGrayskull Quicker than the wind and as still as the forest,]] [[LargeHam hotter than flames and more magnificent than a mountain!]]
** And the [[OneHitKill Astral Heats]]:
--> '''Nu-13:''' From beyond the realm of souls and birth I call upon the ur-sword to bring ruin on my enemies. [[OneHitKill Perish!]]
--> '''Tsubaki:''' White feathers for innocence, black feathers for darkest sin. We are the messengers and hammers of God, come to deliver righteous justice! Let sinners be punished! Let justice be done!
--> '''Hazama:''' By the darkness of a thousand souls, in the name of Susanooh. I command you awaken! Nox Nyctores Ouroboros!
--> '''Mu-12:''' The seven celestial gods! The world created by the hands of the gods. Everything is false! Everything is a lie! The final days have come! Now, let everything be destroyed!
-->'''Ragna:''' [[IAmNotLeftHanded Restriction]] [[NumberOfTheBeast 666]] [[LetsGetDangerous released!]] [[{{Technobabble}} Dimensional]] [[FunctionalMagic interface]] [[MagiTek forcefield]] [[DangerousForbiddenTechnique deployed!]] '[[TitleDrop BlazBlue]]', [[CrowningMomentOfAwesome ACTIVATE!!]]
-->'''Hazama:''' [[IAmNotLeftHanded Restriction]] [[NumberOfTheBeast 666]] [[LetsGetDangerous released!]] [[OhCrap Deploying dimensional interface forcefield!]] [[GettingCrapPastTheRadar Code S.O.L.]] '[[TitleDrop BlazBlue]]', [[CurbStompBattle ACTIVATE!!]]
* In ''VideoGame/AdvanceWars'', whenever a CO activates their Power/Super Power, they will say something cool beforehand. But only for the first time, at least in the first game.
* In ''VideoGame/SkiesOfArcadia'', every magic spell is invoked with "Moons, give me strength!" Its the same for every spell, regardless of what it does. Likely just something to get them focused.
** Here's one you'll probably be hearing [[RandomEncounters a lot of]]:
--> '''Aika:''' "Fire consume my enemies! Lambda Burst!"
* ''VideoGame/EternalSonata'' has this in spades. Every special attack needs to be invoked, and if the power gauge is more full (resulting in a more powerful attack and a longer more dramatic pause), a longer invocation is said. However, most aren't even coherently audible.
* An important part in the worldbuilding of ''VideoGame/YggdraUnion'' and ''VideoGame/BlazeUnion'', where the most common form of attack magic--Tactics Cards--are representations of magical contracts that have been given form by a rare and very powerful type of magic called the Power of Words. Given that the Power of Words has essentially founded the current system and is based in speech and writing, a player who knows about the worldbuilding will easily be able to spot [[spoiler:Nessiah]] as a critically important character by the fact that he wields a spellbook, not a staff. This character [[spoiler:is actually the founder of the Tactics Cards system himself; he [[EyeScream put himself through hell]] to master the Power of Words, too]].
* ''VideoGame/ValkyrieProfile'' has some truly epic statements being made when it comes to the [[http://www.youtube.com/watch?v=n4zcE8rOW7A great magics]]; the sequel was a little lacking in that regard. Invoking the ''Harmoniums of Asgard'' to summon ''Ancient Lightnings'' is pretty awesome. The physical warriors also get some pretty impressive ones with their Purify Weird Soul moves. It's probably not necessary to announce "My soul burns; my power has awakened!" right before transforming into a giant dragon to blast foes to oblivion; it certainly is memorable, though. These were similarly toned down for ''VideoGame/ValkyrieProfile2Silmeria''.
* ''VideoGame/DawnOfWar'' has the ([[LargeHam sadly]]) unused line "[[http://www.youtube.com/watch?v=9-gSJW3sHXE#t=2m32s By the wyrm eye that bleeds in all the dark places. By the wound that never heals! I summon you... BLOODTHIRSTER! From the darkest depths of the Warp!]]"
* In ''VideoGame/{{Overwatch}}'', every hero has two for their ultimate ability, one heard only by the player, the other heard by allies and enemies.
* Sketch Turner from ''VideoGame/ComixZone'' invokes a powerful blast that clears that stage by yelling "[[https://www.youtube.com/watch?v=26nR2FJL8k4 Power blast!]]".
* In ''VideoGame/AzureStrikerGunvolt'', each boss invokes one before unleashing their LimitBreak, complete with a brief pause in the action as the screen changes to a cut-in with their invocations written out before they call out the attack's name. [[TheHero Gunvolt]] himself gets no less than ''five'' unique ones, one for each of his four Offensive Skills [[spoiler:and one for the StatusBuff he gives himself in his boss fight]].

[[folder:Visual Novels]]
* In ''VisualNovel/FateStayNight'', when Archer uses [[StormOfBlades Unlimited]] [[FieldOfBlades Blade Works]], he says a short poem about himself in GratuitousEnglish:
-->''I am the bone of my sword.''
-->''Steel is my body, and fire is my blood.''
-->''I have created over a thousand blades.''
-->''Unknown to Death, nor known to Life.''
-->''Have withstood pain to create many weapons.''
-->''Yet, those hands will never hold anything.''
-->''So as I pray, [[CallingYourAttacks Unlimited Blade Works!]]''

[[folder:Web Original]]
* ''WebAnimation/HomestarRunner'': In the WebAnimation/StrongBadEmail "shapeshifter", Strong Bad always prefaces his transformations with "Shapeshift unto... (something)!" Then, the transformation would be accompanied by a "DWAYNE!!" sound effect in Strong Bad's own voice.
* Used by Generator in the Literature/WhateleyUniverse to activate her faux 'devises'. They're actually powered by [[spoiler:her 'autonomous telekinetic constructs', which is to say basically disembodied copies of herself who generally already know what they're supposed to do]], but by shouting 'activation commands' she deliberately creates the illusion of being just another mutant high-tech geek.
* Spells in ''WebComic/{{Heartcore}}'' take inspiration from ''Anime/{{Slayers}}'', requiring the caster to invoke the spell's name to activate it. Simple spells like a fireball only require the spell's name, while more complex spells like Ame's [[SignatureMove Devil Drive]] require the caster to recite the spell's incantation beforehand.

[[folder:Western Animation]]
* ''WesternAnimation/DannyPhantom's'' "Going ghost!" He's transformed just as many times without saying it, most memorably for a stretch of episodes after his new [[PickOnSomeoneYourOwnSize arch enemy]] mocked it.
* ''WesternAnimation/AmericanDragonJakeLong's'' "Dragon up!" When partially transforming, he would name whatever part he changed; "Claws of the Dragon" or what-have-you.
* Inverted in ''{{Transformers}}: Cybertron''. The TagalongKid's HumongousMecha transforms for the first time without the vocal trope. The regular characters tell him he should shout "Transform!" the next time, as it makes the process much more exciting. (He does.)
* ''{{Transformers}}: WesternAnimation/BeastWars'', on the other hand, made a big show of having the characters shout "Maximize!" or "Terrorize!" along with an elaborate TransformationSequence...for one season. After that, the Invocation was pretty much dropped without comment from anyone.
** On the other hand, after Blackarachnia's [[spoiler: transformation to a Transmetal II and accompanying conversion to the Maximal side, she makes a show of accompanying her first transformation in her new body with Blackarachnia, ''Maximize!"'', informing the viewer that her transformation did, in fact, remove her Predacon programming]].
** The episode that introduced the Fusors [[AxCrazy Quickstrike]] and Silverbolt has [[MagnificentBastard Megatron]] hacking into their [=CPUs=] and altering their transformation codes from "Maximize!" to "Terrorize!" and then uses it as proof that they have always been Predacons and just forgot. Silverbolt, though, doesn't like the word but has no other reason to disbelieve Megatron.
** Additionally, since Dinobot keeps doing {{Face Heel Turn}}s and {{Heel Face Turn}}s, he "officially" changes his transformation code to the opposite as proof or his new loyalty. Nobody buys it, of course.
* She didn't use an actual CatchPhrase, but ComicBook/{{Storm}} in the 1990s animated ''WesternAnimation/XMen'' would often describe the weather pattern she was creating... in PurpleProse, not unlike a witch's spell. See the page quote above.
* ''WesternAnimation/CodeLyoko''
** Jérémie can transfer his teammates to Lyoko without saying "Transfer... Scanner... Virtualization" and jump back in time without saying "Return to the past now!", but still does it out of habit.
** Likewise, the Lyoko Warriors calling their attacks, Ulrich's "Super Sprint!" / "Triplicate!" / "Triangulate!", Aelita's "Tower deactivated." or William's "SuperSmoke!" Notably, Yumi is the one not caring about any invocation when using her powers.
* ''WesternAnimation/CaptainPlanetAndThePlaneteers'': Kwame introduces the ByThePowerOfGreyskull ritual with the {{Invocation}} "[[AllYourPowersCombined Then let our powers combine!]]" Even if one of the other Planeteers decides they should call Captain Planet, they wait for Kwame to say this first. He was even once able to use it to free the rest of his {{Brainwashed}} team (although that was AllJustADream).
* ''WesternAnimation/{{Chaotic}}'': Almost every match begins with a "Let's Get Chaotic!"
* ''Anime/{{Bakugan}}'' loves this trope:
** Staring a match: In ''Battle Brawlers'', the players would use a special card and yell, "Field Open!", stopping time outside the field. Closing the field would happen automatically, or if the players used the same cards and said, "Field Close!', as seen in a few episodes. ''New Vestroia'' has "Gauntlet, Power Strike!", with the same time-stopping effect for those not in the match. It differed in that, unlike ''Battle Brawlers'', the battle didn't take place in a pocket dimension, even on Earth, leading to a lot of post-battle destroyed buildings.
** Using a Bakugan: While throwing their Bakugan onto the field, players would always yell, "Bakugan Brawl! [Name of Bakugan] Stand!". ''New Vestroia'' added throwing a Bakugan Trap into the air, with a similar command: "Bakugan Trap! [Name of Trap]!" May possibly be just RuleOfCool, as the invocations sometimes varied.
** Gate and Ability Cards: "Gate Card, Set!" and "Gate Card Open: [Name of Card!", though the latter may actually be required to activate the card. ''New Vestroia'''s Gate Cards seem to always be called [Attribute] Reactor, but ''Battle Brawlers'' had a lot more variety. Similarly, "Ability Activate! [Card Name]!" triggered a special ability. ''New Vestroia'' added "Double Ability", "Triple Ability", and "Fusion Ability" to the game, making for some [[ScrewTheRulesIHavePlot wildly improbable]] but [[RuleOfCool highly cool]] combos. ''Battle Brawlers'' had the Ability Cards held and activated similar to Field Cards, but ''New Vestroia'' had the brawler put the card(s) into their Gauntlet to activate them.