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->''"She was eighteen. She was the most beautiful woman in a hundred years. She didn't seem to care."''
-->-- '''The Narrator''' (regarding Buttercup), ''Literature/ThePrincessBride''

A character who is attractive, aware of their effect on other people, but doesn't care or at least doesn't value their physical attractiveness over their other traits.

Often, this character is a consummate professional who is well aware of the fact that they ''could'' use their "assets" to get what they want by other means, but feels that it would be unprofessional or beneath their dignity, and is instead focused on proving that they can compete purely on skill, often to the exclusion of romantic opportunities. While such characters are not averse to dressing in sexy outfits, they don't plan on relying on or even exploiting their sex appeal — but [[MaleGaze the camera will often do that for them]].

Other characters' indifference can be due to them regarding their beauty, or its effects/possible advantages, to be unimportant altogether. Typical examples might be a shapeshifter who considers their beauty to be a momentary state and thus unimportant, or a character with a highly nontraditional outlook, such as a TroubledButCute character or a {{Cloudcuckoolander}} who is socially functional enough to realize their own attractiveness but does not care enough to take advantage of it or feel embarrassed.

Contrast ProudBeauty, who is also aware of their appearance, but ''will'' value and take advantage of it. Compare and contrast ObliviouslyBeautiful, who's totally unaware of how beautiful they are.

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!!Examples:

[[foldercontrol]]

[[folder:Anime & Manga]]
* Haruka from ''Anime/{{Basquash}}'' is considered incredibly attractive because of her large breasts but she doesn't particularly care about her figure since [[{{Fetish}} she's more interested in feet]].
* In ''Literature/TheCaseFilesOfJewelerRichard'', Richard is stunningly gorgeous, but would mostly rather people stop commenting on it. After all, he's very brilliant and excellent at his job, and being pretty is mostly a hindrance to him.
* Motoko Kusanagi from ''Anime/GhostInTheShellStandAloneComplex'' is completely indifferent about her looks. Despite her personal issues about retaining her individuality in a society that has become so integrated with technology that people's ''souls'' are digital data, she has no objections about how her body and face itself is a mass-produced model that was rather popular from a few years back. She also wears a leotard that accentuates her breasts as her normal attire. When the subject about her appearance is brought up by coworkers and her roommates, she just tells them that she prefers the model she uses. All in all though, she'll flaunt it if she wants or [[HeroicSeductress needs]] to, but otherwise just doesn't care.
* Rina and Elga from ''Manga/{{Inumimi}}'' are well-endowed and don't see what the big deal is. At first they didn't understand because they used to be dogs. Even after it's explained to them why all the guys stare, they still don't give a damn. Neither do they consider Emina's smaller cup size to be any big deal (although Emina certainly [[ACupAngst doesn't see it]] that way).
* Osaragi from ''Manga/KaguyaSamaLoveIsWar'' is considered to be one of the most beautiful girls in the entire school despite doing nothing to emphasize her looks (it's even [jokingly?] stated that she's the WorldsMostBeautifulWoman in an omake), but the strongest reaction she ever gives when complimented on her looks is minor annoyance regarding all the boys who fawn over her. [[spoiler:This sort of attitude was recommended to her by Tsubame back in middle school to help her deal with the resentment of other girls.]]
* Reinforce Eins of ''Franchise/LyricalNanoha''. As she mentioned when Hayate practically squees over her huge breasts in ''A's Sound Stage 2'', she won't get embarrassed about them unlike Signum, and even tells Hayate that [[SkinshipGrope she could touch them]] as much as she wants.
* In ''Anime/PuellaMagiMadokaMagica'', many of Homura's classmates compliments her beauty. She ignores them for two reasons: [[spoiler:1) because they treated her badly in a previous timeline (when she was ''not'' attractive), and 2) because she's deeply in love with Madoka]].
* When the subject of boobs was brought up in an episode of ''Anime/SkyGirls'' by the resident flat-chested girl Otoha, Eika (who got mentioned as having the most "ideal" size) chides her thusly:
-->'''Eika:''' If you have time to worry about breast size, you should worry more about your training.
* Kagari from ''Manga/WitchCraftWorks'' is considered the most beautiful person in her school, she even has her own [[InstantFanClub fan club]]. However, due to her aloof personality and her devotion to the male protagonist, Takamiya, she's apathetic towards the admiration she gets.
* ''Manga/YonaOfTheDawn'':
** Kija is extremely beautiful, to the point that it's widely lauded by his grandmother, the protagonist, his village, and any number of random women and men he meets. It drives the plot on some points by catching the attention of an antagonist. However, he tends to either ignore this or be annoyed by all the harassment that ensues, rather than bragging about it.
** There is also Hak, who's so [[{{Hunk}} handsome]] that he manages to ''accidentally'' draw a huge--[[ChickMagnet and overwhelmingly female]]--crowd of customers to Yun's medicine stall. That being said, he's no flirt with anyone who isn't Yona, and typically ignores or flat-out rejects the attention he gets for his looks.
[[/folder]]

[[folder:Comic Books]]
* Before joining the Red Lantern Corps, Bleez from ''ComicBook/GreenLantern'' was a princess considered to be the most beautiful woman in seven systems. She had countless suitors but rejected them all since they were only interested in her beauty and she felt she was more than that.
* ComicBook/PowerGirl is known for [[MostCommonSuperpower one primary reason]] but overall she'd rather people focused on her accomplishments as a superhero or the company she runs in her secret identity than her chest size.
* Franchise/WonderWoman is canonically the WorldsMostBeautifulWoman yet isn't the slightest bit arrogant about her looks.
[[/folder]]

[[folder:Films -- Animation]]
* ''Franchise/{{Animaniacs}}'': Hello Nurse from ''WesternAnimation/WakkosWish'' wants to use the wishing star to make it so that people start seeing her for her genius intellect and not just her looks.
* In ''WesternAnimation/BeautyAndTheBeast'', it's mentioned by multiple characters (most of whom are [[NoNameGiven not named]]) that Belle is the most beautiful girl in the village. [[ProudBeauty Gaston]] wants to marry Belle for the explicit reason that "Here in town there's only she/Who is beautiful as me." Belle seems more or less oblivious to it, being more interested in books and helping her father with his inventions.
* Odette from ''WesternAnimation/TheSwanPrincess'' initially rejects Derek when he can't come up with any reason to love her other than she's beautiful.
[[/folder]]

[[folder:Films -- Live Action]]
* In ''Film/ItsAWonderfulLife'', Violet subverts this trope, because while she claims to be indifferent, it's just an act.
-->'''Violet:''' Good afternoon, Mr. Bailey.\\
'''George:''' Hello, Violet. Hey, you look good, that's some dress you got on there.\\
'''Violet:''' This old thing? Why, I only wear it when I don't care how I look.
* Serleena from ''Film/MenInBlackII'' is a [[PlantAliens plant-like alien]] who [[ShapeShifting shape-shifts]] into a lingerie model. She doesn't care about her appearance though, she only took that form because she stumbled upon a discarded magazine with a Victoria's Secret ad, and she's unimpressed with just how much stock humans place in physical appearance.
-->'''Serleena:''' Silly little planet. [[IHaveBoobsYouMustObey I could rule the place with the right set of mammary glands]].
:: [[SubvertedTrope That being said,]] it is implied that she also took on attractive female forms in her previous visits to earth and liked it. When Zed (who she has a VillainousCrush on) insults her looks ("a squirmy pile of crap in a different wrapper") she gets upset. And after she swallows a man alive, she barfs him out because she doesn't like [[BalloonBelly how fat]] she looked. So she does enjoy being sexy by Earth standards more than she lets on.
[[/folder]]

[[folder:Literature]]
* The eponymous character of ''Literature/DoraWilkSeries'' is a succubus-like "[[MageSpecies fertility witch]]" and thus very beautiful, but she usually doesn't care, preferring a BoringButPractical look (her job is first policewoman, then magical investigator in a world where AsskickingLeadsToLeadership) which doesn't allow for much display of beauty.
* Bevier in ''Literature/TheElenium'' knows he is extremely attractive but, being the most pious of the entire cast, ignores his physical attractiveness at all times.
* ''Literature/{{Emma}}'': Emma is very beautiful, but she really doesn't care about it. She takes pride in being clever, intelligent, and capable. Mr. Knightley, an old family friend, praises this particular quality when discussing her character with Mrs Weston. Mrs Weston, who was Emma's governess and raised her after the death of her mother, raves about how beautiful the young woman is; Mr Knightley agrees with her, and also adds that as beautiful as she is, she doesn't seem to pay much attention to it.
-->'''Mr. Knightley:''' I have not a fault to find with her person[[note]]= appearance[[/note]]. I think her all you describe. I love to look at her; and I will add this praise, that I do not think her personally vain. Considering how very handsome she is, she appears to be little occupied with it; her vanity lies another way.
* Thomas Theisman from ''Literature/HonorHarrington'' considers Eloise Pritchart the most beautiful woman he's ever seen, as does pretty much everyone else who meets her. She doesn't particularly care about her appearance, being a bit more preoccupied with staying alive under a ReignOfTerror, [[SecretRelationship hiding a love affair]][[note]]with Admiral Javier Giscard, the man for whom she was supposed to be serving as a PoliticalOfficer[[/note]] [[DatingCatwoman that if discovered would get both her and the man she loves summarily executed at best]], and [[TheRevolutionWillNotBeVilified overthrowing]] a [[PeoplesRepublicOfTyranny brutal and corrupt regime]]. And then she [[spoiler:gets elected President]], which means she has even ''less'' time to care about how beautiful she is. Note that this does not stop the narration from commenting on it extensively whenever given the opportunity.
* Lady Amalthea in ''Literature/TheLastUnicorn'' has a magical kind of beauty, coupled with complete indifference to how she looks. It's because she is a unicorn turned human. Over time, her humanity becomes more evident and her beauty becomes ordinary attractiveness.
* In ''[[Literature/MyYouthRomanticComedyIsWrongAsIExpected My Teen Romantic Comedy SNAFU]]'', [[WorldsMostBeautifulWoman Yukino Yukinoshita]] makes it clear while criticizing Hachiman Hikigaya's argument for his own self-worth.
-->'''Yukino:''' Simply put, deriving self-confidence from the superficial, such as your grades or your looks, isn't flattering at all.
* In ''Literature/PrideAndPrejudice'', many characters comment on the beauty of protagonist Elizabeth's elder sister, Jane. Jane herself never says anything about it or seems at all concerned with it, being more focused on being kind to people and helping her parents in a time of difficulty.
* ''Literature/ThePrincessBride'' has Buttercup, who becomes the WorldsMostBeautifulWoman after [[spoiler: her love interest apparently dies]]. She doesn't particularly care. This is after a large chunk of the first chapter is spent telling us about ''other'' women who have held that title, one of whom lost it somewhat prematurely ''by worrying about how to stay beautiful''.
* In ''Literature/ShakuganNoShana'', Shana is noted by several characters, even her opponents, to be very beautiful. She never reacts to them, as she is only focused on her mission to battle Crimson Denizens.
* ''Literature/WivesAndDaughters'' has Cynthia, who is summed up perfectly thus:
-->Cynthia was very beautiful, and was so well aware of this fact that she had forgotten to care about it; no one with such loveliness ever appeared so little conscious of it.
[[/folder]]

[[folder:Live-Action TV]]
* Anne in ''Series/AnneWithAnE'' is often envious of Diana's "[[AngelicBeauty divine beauty]]", but Diana herself says that while compliments about her beauty are nice, she would rather be appreciated for being smart instead.
* Angel from ''Series/BuffyTheVampireSlayer'' is often touted for his {{hunk}}iness, but doesn't respond to the attention (mainly due to his [[Main/CantHaveSexEver inability to get intimate]] and [[Main/HeroicWillpower desire not to give in to his vampiric urges]]). He shrugs off an offer from an acclaimed talent agent and often rejects the advances of women. However, his [[Main/SuperpoweredEvilSide villainous alter ego]] will use his looks and charm to gain his victim's trust.
* ''Series/DowntonAbbey'': Although Lady Sybil is probably the most beautiful female in the series, she never uses her looks to get her own way or manipulate people — her kindness, intelligence, and passion do the talking.
* Dr. Cameron from ''Series/{{House}}'' is insulted when House reveals that [[HiredForTheirLooks he hired her because of her good looks]], despite her graduating med school at the top of her class. He quickly elaborates on this: with her looks, Cameron didn't have to work as hard as she did to get where she was, but she did anyway, and ''that'' was why he hired her.
* In ''Series/{{The Office|US}}'', Charles Miner, after Angela and Kelly start flirting with him, notes on the ConfessionCam that he's aware that women tend to find him attractive but he doesn't make an opinion on the matter.
[[/folder]]

[[folder:Theatre]]
* Angelica Schuyler in ''Theatre/{{Hamilton}}'' is considered the most attractive of the three sisters. However, when she's naming the reasons Alexander wants her in "Satisfied," she deliberately describes herself as the oldest and the ''wittiest'', rather than the expected "prettiest." She values her intelligence much more than her looks.
[[/folder]]

[[folder:Video Games]]
* ''Franchise/DragonAge'':
** ''VideoGame/DragonAgeOrigins'' has Queen Anora, who is valued (both by herself and others) far more for her intelligence and political acumen than her looks. People who knew her when she was a child refer to her batting her big blue eyes to get her way; but when we meet her as an adult, her attitude toward political alliances (even though said alliance can include marriage between herself and [[spoiler:Alistair]] or [[spoiler:a human noble male player character]]) is more of the ConsummateProfessional than TheVamp.
** ''VideoGame/DragonAgeII'' has a subtle example in Bethany, the {{player character}}'s sister, whom several characters remark is exceptionally pretty. She herself never comments on it or shows any concern about it whatsoever, and is more invested in hiding her apostate mage status from the nearby Templars, and in supporting her elder sibling's efforts to provide for their mother and win back the family fortune. Depending on her situation in the later acts, her motivations are somewhat different, but she still doesn't seem to take any notice of her attractiveness or try to use it in any way.
** ''VideoGame/DragonAgeInquisition'' gives this role to Cullen, who is a {{workaholic}} focused on his duties as commander of the Inquisition's military. He's a blond, stubbled, muscular {{hunk}}, and as a result, is subjected to a vast deal of admiration from [[EvenTheGuysWantHim men and women alike]]. He finds it ''thoroughly annoying''. Josephine and Leliana may tease him about styling his hair, especially if he's romancing the Inquisitor, but this is the only time he makes any acknowledgment of wanting to look good. He's much more concerned with the success of the mission and the well-being of the troops.
* Yue Ying from ''VideoGame/DynastyWarriors'' is exceptionally beautiful but spreads rumors that she's ugly so she could find a husband who would want her for her wisdom and not just her beauty.
* ''VideoGame/Persona4'': Yukiko Amagi is very popular with the boys at school for her beauty and for being the heiress to the Amagi Inn. She hates it because most people don't see past the YamatoNadeshiko image they project onto her and expect her to inherit the inn. Naturally, the only people she feels comfortable around are her group of friends, to whom she doesn't mind showing her [[{{Cloudcuckoolander}} less-than-graceful]] [[TheHyena quirks]].
[[/folder]]

[[folder:Visual Novels]]
* Tamara from ''VisualNovel/DoubleHomework'' couldn't care less about any boy who might be attracted to her, the one exception being her own brother.
* The title character of ''VisualNovel/{{Melody}}'' is used to guys hitting on her, even when she has no interest in them. She’s very good at telling them off if they get too pervy.
[[/folder]]

[[folder:Webcomics]]
* In ''Webcomic/MaxOveracts'', Becky gets angry at Klaus for saying he likes her because she's pretty instead of mentioning her intellect.
[[/folder]]

[[folder:Western Animation]]
* ''WesternAnimation/BojackHorseman'': Beatrice Horseman, Bojack's mother, was quite beautiful when she was younger, which made her one of the most desired debutantes in her time. But due to her rebelliousness, she didn't really put much stock into her appearance then; for example, she rolls her eyes when Corbin tells her she "looks nice" for the hundredth time. It's after hooking up with Butterscotch and having Bojack that she evolves into a ProudBeauty obsessed with her looks.
* ''WesternAnimation/GravityFalls'' has Wendy, a very outgoing and popular teenage girl who's clearly considered rather attractive InUniverse. She's pined after and fought over by two male characters and has an assortment of former boyfriends. She's also very much a NiceGirl who's down-to-earth, [[CoolBigSis protective over her friends]], and quite humble about her appearance. She never uses her looks to her advantage.
* In ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', Twilight Sparkle is implied to be very attractive by pony standards, but she's much more concerned with books and studying and only occasionally gives thought to her appearance.
* Lance from ''WesternAnimation/SymBionicTitan'' gets fangirls from his first day of high school due to his [[TroubledButCute handsomeness and moody demeanor]]. He finds all the attention annoying since he wants to keep a low profile; but no matter what he does to distance himself from the rest of the students, he finds himself becoming more popular.
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