The best way to show that your group is "down with the kids" and "funky" - or [[TotallyRadical whatever it is the under-25s say these days]] - is to stick them in a [[CoolestClubEver hopelessly contrived looking nightclub]] set full of impossibly attractive young women and maybe a few men and have them break it down on the dance floor, generally being the life of the party.

If the video is for a proper instrumental band, expect the lead singer and lead guitarist to grab most of the screen time while the funny-looking drummer and bassist get a few standard shots of some women mooning over them.

The club itself will [[HollywoodHomely notably lack ugly people]], people older than thirty, terrifying predatory girls on a hen night do, creepy predatory guys seeking out extremely intoxicated women, [=VIPs=] pissing off the staff and eventually getting thrown out for motorboating the hostess, people drunk off their asses, people buying drugs, people getting blowjobs in the corner, wannabe tough guys trying to start fights, and people looking incredulously at bar staff after learning how much a JD and coke costs.

Extensive use of SlowMotion brings the speed of the dancers down to the typically sedate pace of a hip-hop song.
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!!Examples

* Unsurprisingly, the [[FiftyCent 50 Cent]] video "In Da Club" features... [[ExactlyWhatItSaysOnTheTin oh, you can work it out]].
** Now that's mentioned, nearly half of Hip-hop/dancehall/reggaeton music video features a club or some kind of wild party of similar characteristics.
* Brilliantly spoofed on ''Series/ChappellesShow'' in his sketch on how slow motion makes [[MundaneMadeAwesome some things better]]... and other things worse.
* SystemOfADown's "B.Y.O.B." has the band playing in a club but that club is invaded by soldiers wearing helmets with displays on the front apparently in some sort of sting operation and force all the club goers and the band to wear such helmets.
* The Sum 41 video for [[http://www.youtube.com/watch?v=xr9NmG68vPQ "What we're all about"]] twists this trope slightly. They band is playing at a night club, but because it's the ''Film/{{Spider-Man}}'' soundtrack, the band is on the ceiling while the clubbers watch from below.
* Done with a twist in [[LinkinPark Linkin Park's]] "Bleed It Out"; while the band is playing normally up on a stage, around them a BarBrawl is happening ''backwards!''
* Pick a Basshunter video, ''any'' Basshunter video. Yes, even [[http://www.youtube.com/watch?v=0OzWIFX8M-Y that one]]
* {{Spaced}} had a pretty realistic techno/dance club for one of it's episodes.. well, until they started playing a A-Team theme remix. [[CrowningMusicOfAwesome And it was awesome.]]
* Turisas' cover of Boney M's hit ''Rasputin'' features the band playing InDaClub. Warlord Nygard first appears in a fine suit and hat, surrounded by babes, but by the end the whole band is playing in their usual leather, fur, and warpaint.
* Subverted by the {{Soulwax}} [[http://www.youtube.com/watch?v=lH-wuTV8TnY video for E Talking]] - ''everyone's'' on drugs from literally A-Z and the clubbers cover a spectrum of old/young/attractive/not so much, but because of the drugs even the most generically pretty among them don't look so great.
* Beautifully deconstructed in ''TheOffice'' (UK version), with an episode that ended at a works outing at one of these places... which was depicted as rather unpleasant and sleazy, and no fun at all unless you happened to be completely drunk.
* WithinTemptation's "Sinead" starts out like this... but then an assassin walks in and tries to kill two men present at the club.
* Parodied in GarfunkelAndOates' "[[http://www.youtube.com/watch?v=pHH3brmhPyw This Party Took A Turn For The Douche]]".
* Parodied in [[TheLonelyIsland The Lonely Island's]] Jack Sparrow. It starts with everyone in a club, singing about how awesome and cool they are. Then MichaelBolton [[OffTheRails derails]] the song by singing about PiratesOfTheCaribbean.
* ''ToddInTheShadows'' ends up reviewing a lot of songs about this. It's safe to say he's getting a little tired of them.
* The video for AdamLambert's "For Your Entertainment" is a classic example.
* When the ITV network introduced all-night weekend TV in the middle 1980's, a cheap infill series broadcast around midnight on a Saturday was called ''The Hit-Man and Her''. This was presented by the SimonCowell of the day, pop impresario PeteWaterman, assisted by a very young and toothy Michaela Strachan. It was recorded in nightclubs around the UK, consisted of three hours worth of chart dance tunes interspersed with daft games and interviews, and sure enough nobody ugly ended up on film, nobody got drunk, nobody had the crap beaten out of them by neanderthal bouncers, et c. this idealised nightclub, it was later revealed, was usually filmed during the ''day'' with an invited and pre-selected audience consisting of models, aspirant actors and fame wannabees.

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