[[quoteright:320:[[VideoGame/TattooAssassins http://static.tvtropes.org/pmwiki/pub/images/karla-norm_2938.png]]]]
[[caption-width-right:320:Where else could you go to celebrate something like that?]]

A series of popular ads running since the late 1980s following a noteworthy accomplishment, almost always something in the sports industry (i.e., winning the UsefulNotes/SuperBowl), and involving one of the Ride/DisneyThemeParks. They went a little something like this:

->''(AwardBaitSong-style version of "When You Wish Upon a Star" swells over a montage of whatever game Player has just won)''\\
'''Announcer:''' Player, you just won the BigGame! What are you going to do now?\\
'''Player:''' I'm going to [[Ride/DisneyThemeParks Disney (World/Land, depending on which part of the country the ad is broadcast in)!!!]]\\
''(pretty shot of Cinderella/Sleeping Beauty Castle (again, depending on the park) during the fireworks as the song fades out)''

Ah, there simply is nowhere like the Happiest Place On Earth... (it helps that the player in question [[MoneyDearBoy gets about $30,000 and a free trip out of it]]).

The slogan originated during a November 1986 dinner between Disney CEO Michael Eisner and his wife Jane, and the pilots Dick Rutan and Jeana Yeager, who had just completed a non-stop around-the-world flight. Jane Eisner asked what they were going to do next, to which they replied, "We're going to Disneyland." The Eisners latched onto the sentence as an ideal slogan, and Disney rushed a commercial into production. Featuring New York Giants quarterback Phil Simms, it ran two months later, immediately after Super Bowl XXI, and became ''instantly'' iconic. The slogan is still a popular StockPhrase/[[StockParodies Stock Parody]].


* A 1997 spot for ''[[Series/WaltDisneyPresents The Wonderful World of Disney]]'' featured an announcer asking a boy what he'll do now that he's finished his homework. His response is "I'm going to the living room," and he sits down with his parents to watch Creator/{{ABC}}.
* In 2006, a Disney Parks commercial aired weeks before the Super Bowl featured NFL players chanting the phrase [[http://www.youtube.com/watch?v=_bY75hnNzyk as a mantra during their training.]]

[[folder:Anime and Manga]]
* There was a parody of this in the {{anime}} ''Manga/BoboboboBobobo'' where the main character at one point turns into a caterpillar, ends up becoming a cocoon, and later becomes a butterfly. The Narrator then pretty much entirely references this string of events, then asks "What are you gonna do next!?" to which he replies, "I'm going to Holy Guacamole Land!!"

[[folder:Comic Books]]
* Probably related, since there wasn't a Disneyland yet: In the first ''ComicBook/{{Asterix}}'' album, a Roman legionary is commended and gets a free trip to the Circus Maximus in Rome.
--> Roman legionary: "Hooray! I'm going to the circus!"
* Speedfreek, upon his introduction in the ''[[TheHulk Hulk]]'' series, used various football metaphors left and right, and threw in the line about Disneyland as he was congratulating himself for killing a mobster.
* After ComicBook/SquirrelGirl defeats Fin Fang Foom, she tells reporters she's going to Disneyland.

[[folder:Comic Strips]]
* Parodied in ''ComicStrip/FoxTrot'': During a story arc, in which Jason and Marcus consistently display their ineptitude for the sport of American Football, they appear to be psyching each other up for a serious play, telling each other that they "had to get this just right". Cut to a scene with the two of them and Jason's mom:
-->'''Jason and Marcus:''' We're going to Disney World!\\
'''Andy:''' Oh you are, are you?
* ''ComicStrip/GetFuzzy''
-->'''Rob:''' Bucky Katt! You just broke every lamp in the house! Where are you going now?
* ''ComicStrip/LibertyMeadows'':
-->'''Announcer:''' Ralph, you just broke the world record and set a milestone in the history of flight! What are you going to do now?\\
'''Ralph:''' I... I Need a Bedpan...
* An early '70's plotline in ''ComicStrip/LilAbner'' involved Native Americans taking back the country from the white man. Although it actually [[OlderThanTheyThink predated the '80's ad campaign]] by some dozen or so years, the story included this exchange:
-->'''Indian 1:''' [[TontoTalk I think I gung live in]] Disneyland!\\
'''Indian 2:''' I think you big fool! I gung live in a nightclub!!

[[folder:Fan Works]]
* ''WebVideo/YuGiOhTheAbridgedSeries'':
** ''[[TheMovie Yu-Gi-Oh: The Abridged Movie]]''
---> EarthShatteringKaBoom!\\
'''Zorc:''' I've finally destroyed the world!\\
'''Bakura:''' Well done, Zorc! [[AndThenWhat What are you going to do now]]?\\
'''Zorc:''' I'm going to Disney World!... And then I'm going to destroy it!
** The WhereAreTheyNowEpilogue shows that Zorc couldn't destroy Disney World because it was too much fun. He destroyed [[TakeThat EuroDisney instead]].
* Parodied in [[http://www.youtube.com/watch?v=_BMgegut3UM the trailer]] for ''[[Franchise/StarWars George Lucas Strikes Back]]'' were now that Star Wars has made millions of dollars George Lucas says hes going to Disneyland... to build a ride.
* In ''WebVideo/CodeMENT'' when discussing their next target, Lelouche says Disneyland.

[[folder:Films -- Animation]]
* ''Disney/{{Aladdin}}'':
** The Genie makes the FingerFraming gesture, like he was putting Aladdin in a TV frame, and asks, "You've just won the heart of the princess; what are you going to do next?" (as "When You Wish Upon a Star" swells in the background). Aladdin does not respond. While holding a script, Genie attempts to prompt him by saying, "Your line is, 'I'm going to free the Genie.'"
** And of course, when Aladdin ''does'' set him free, Genie sports the "Walt Disney Theme Park Tourist" look...
** In the stage show at California Adventure, after Genie is freed, he asks himself, "What are you gonna do next? I'm going to Disneyland!" (You know, since it's [[DontExplaintheJoke a short walk away]]...)
* In the [[LullDestruction notoriously atrocious dub]] of ''WesternAnimation/TheThiefAndTheCobbler'', when the thief steals the three golden balls from the top of the palace, he says "This one's gonna take me to Disneyland!"
* Sally says this after winning the school talent show in ''WesternAnimation/ThePeanutsMovie''.

[[folder:Films -- Live-Action]]
* ''Film/HotShots'':
-->'''Reporter:''' Hey, Topper Harley, [[NarratingtheObvious now that you've killed the bad guy and made the world safe for democracy]], what are you going to do to cash in on your newfound fame?\\
'''Harley:''' [[ProductPlacement I'm going to Disneyland.]]\\
(''Harley is immediately given a large stack of wrapped cash, and a handshake, from a "[[CorruptCorporateExecutive suit]]", signifying payment for [[EnforcedPlug promoting the park]]'')
* In ''Film/{{Repossessed}}'', when the Satan-possessed Linda Blair escapes from the TV studio run by [[{{Expy}} Expies]] of Jim and Tammy Faye Bakker after trapping them in a horse costume and has had her plans for possessing people through the airwaves foiled by Leslie Nielsen, she says this line. ItMakesSenseInContext. Sort of.
* ''Balls of Fury'' has young Randy Daytona say "I'm going to Disneyland" just before he collapses after tripping over a barrier in the Olympic ping-pong semifinals. This phrase comes back to haunt him when pingpong patron Feng acknowledges Daytona with the question "How was Disneyland?"
* Inverted in ''Film/WelcomeToTheDollhouse'', where at the end of the movie Dawn does go to Disneyland with the school choir... but hates it.
* ''Film/{{Zombieland}}'':
-->'''Wichita:''' You just traveled across zombie infested America. What are you going to do now?\\
'''Little Rock''' Go to [[LawyerFriendlyCameo Pacific Playland!]]
* ''Film/ConAir'':
-->'''Larkin:''' Where are you taking my plane?\\
'''Cyrus:''' We're going to Disneyland!
* ''Film/InspectorGadget'':
-->'''Scolex:''' Good Morning [=RoboGadget=]. You have just been animated by the most complex computer technology in the world. What are you going to do now?\\
'''[=RoboGadget=]:''' (''IdeaBulb sound effect'') I'm gonna kick some butt!
** During the credits, the Gadgetmobile says "I'm goin' to Disneyland!"
* ''Film/SavingMrBanks'': Amusingly {{subverted}}. When the aloof Mrs. Travers is invited to tour the Magic Kingdom with Walt Disney himself, her reaction amounts to "ThisIsGonnaSuck."
* In ''Film/TheGamePlan'', there's a subplot where Kingman, would make a lot of money by saying something similar about an in-universe burger franchise should he win the championship game. Upon winning, he instead opts to say he's taking his daughter home.

* In Sparky Lyle's book, ''The Year I Owned The Yankees'', pitcher Tommy McKeever yelled "Now I'm going to Disneyland!" after throwing a perfect game in his major-league debut.
* In the satirical self help book "Kiss My Tiara", in a chapter about the pleasures of female masturbation (along with it's taboos and the scanty if not non-existent terms to refer to it), the author suggests to say "I'm going to Disneyland!" as a fun euphemism along with giving a new ring to all those commercials with a similar catchphrase.

[[folder:Live-Action TV]]
* ''Series/BillNyeTheScienceGuy'' "Magnets": An accomplished young woman is asked what she's going to do next. She replies, "I'm going to see [[RunningGag "Compass Man"]]".
* After Series/{{Ellen}} came out of the closet, she quipped "I'm going to Disneyland" when asked by a psychologist what she planned to do next.
** [[HilariousInHindsight Amusingly enough]], she did get [[CloudCuckoolander that sweet role]] in ''WesternAnimation/FindingNemo''.
** And she is the start and narrator of her own attraction about energy in EPCOT.
* In ''Series/TheFreshPrinceOfBelAir'', after Will had won the first basketball game in Bel-Air Academy and ran over to the crowd, he shouted out 'I'M GOING TO DISNEYLAND!'
* ''Series/InLivingColor'' parodied this twice.
** The first spoof came after Clarence Thomas was confirmed as a Supreme Court justice despite a sexual harassment scandal almost derailing the effort. He shouts "I'm going to Girlie World!" -- which turns out to be a strip club.
** The second spoof turns up at the end of the Music/MichaelJackson parody "Little Billy's Not My Lover", a send-up of the child molestation accusations leveled against him in 1993. An offscreen announcer asks what he's going to do now that his career faces ruin, and he replies, "I'm going to Thailand!" This was because in RealLife, he'd left for Thailand to launch the final leg of his Dangerous Tour just before the scandal went public.
* ''Series/BurnNotice'':
-->'''Maddie:''' Why should we go to Disney World?
-->'''Sam:''' Because it's a magical kingdom with lots of witnesses and great security?
* ''Series/TheNanny'' subverted this. Mr. Sheffield is reprimanding Fran for screwing up with one of the kids. When asked what she was going to do now, she yelled "I'm going to Disney World!" before running in fear.
* ''Series/MysteryScienceTheater3000'': ''Film/SantaClaus1959''
--> Narrator: "What are you going to do now Santa?"
--> Tom: "I'm going to Disney World!"
--> Mike: [[DisneyOwnsThisTrope "All references to Disney World are the property of the Walt Disney Corporation."]]
* In Season 2 of ''Series/BuffyTheVampireSlayer'', after Buffy learns that there's another Slayer now:
-->'''Buffy''': Maybe after this thing with Spike and the assassins is over, I could say, "Kendra, you slay, I'm going to Disneyland."
* In ''Series/WizardsOfWaverlyPlace'', after Justin wins the 12 ball tournament, he announces "I'm going to Volcano Land". Except that Volcano Land is where wizards are drained of their powers. Oops!
* Sophia does this one in a ''Series/TheGoldenGirls'' episode.
-->'''Sophia''': That's it, game over, I'm going to Disneyland!
* Many [[Creator/{{ABC}} TGIF]] programs had an episode (''Series/FullHouse'' and ''Series/StepByStep'' both had a two parter) where the main characters went to Disney World. Three such episodes were called "We're Going to Disney World!"
* In the ''Series/{{Supernatural}}'' episode [[Recap/SupernaturalS09E01IThinkImGonnaLikeItHere "I Think I'm Gonna Like It Here" (S09, Ep01)]], when Dean says the fallen angels aren't their problem, Sam asks in a sarcastic manner if that is because "now we're gonna go to Disneyland?"
* Played for TearJerker effect in ''Series/FallingSkies'', "Badlands". Pope is sitting by the bedside of the fatally-injured [[spoiler:Crazy Lee]], and asks where she would like him to take her when she gets out. She says [=Disneyland=], he replies he can take her there but can't go in. [[MoodWhiplash He got into a fight with Goofy]], and has been [[PersonaNonGrata banned for life]].
* ''Series/DoubleDare1986'' offered trips to Disney World as the grand prize for the obstacle course. Whenever a team won, Harvey the announcer would exclaim "They're going to Disney World!"
* In the ''Series/ThunderInParadise'' episode "Blast Off", a reporter asks Spencer what he's going to do now that he's saved a Senator from assassination, and he responds with "I'm going to Disney World." It seems like a throwaway line at first, but a few scenes later Spencer gets a call from Disney, and he actually DOES go there, complete with a montage of Spencer and his daughter on various Magic Kingdom rides. (An easy scene to film, considering most of the series filmed in Disney World anyway.)
* Parodied in ''Series/ParkerLewisCantLose'': When Larry Kubiak finds out he has actually met his weight loss goals and can stay on the football team Parker asks:
--> '''Parker:''' So, Kube, what are you going to do now?
--> '''Kubiak:''' I'm going to ''eat'' Disneyland.


* The phrase appears in the Timbuk 3 song "Disneyland (Was Made for You & Me)" from their 1991 album Big Shot in the Dark, and the song "[[WritingAroundTrademarks Dizz Knee Land]]", a 1993 hit by Dada.
* "Arrivederci, Cuomo" by the Capitol Steps:
-->"Now that you have lost, where are you going?"\\
"Hey, I'm going to Disney World!"

[[folder:Pro Wrestling]]
* After Wrestling/DanielBryan and Wrestling/{{Kane}} won the WWE Tag Team Championships, they were seen bickering backstage, with Kane eventually walking off. A few seconds later, he reappeared on camera and threw Gatorade over Bryan. He then yells out exactly this and walks off proclaiming that he is the Tag Team Champions.
* Played with by longtime heel Larry Zbyskzo, who would often say he was going to "Larryland".
* Spoken word for word by Wrestling/BoDallas upon winning the NXT championship. A week later, he is absent on the show, and cuts a promo live via satellite...from Disney Land.

[[folder:Video Games]]
* After you win the Backyard Football Championship in ''VideoGame/BackyardFootball'', a character always exclaims "I'm going to [[CaptainErsatz Walter Weasel World]]!"
* Karla Keller's [[http://www.errormacro.com/2008/06/tattoo_assassins_the_endings.php ending]] in the unreleased game ''VideoGame/TattooAssassins'' is a literal example of this trope.
* In the beginning of ''VideoGame/LeisureSuitLarry 7: Love For Sail!'':
--> '''Interviewer''': "Leisure Suit Larry! You've just leapt from the 40th floor of a burning building! What are you going to do next?"\\
'''Larry''': "I think I'm going to... take a cruise!"

[[folder:Web Comics]]
* In ''Webcomic/ThePerpetualAquarium'', the fish have proudly announced "I'm going to Fishy World".
* ''Webcomic/TheAdventuresOfSuperheroGirl'': "Superhero Girl! You've made 100 comics! What are you going to do now?"

[[folder:Web Original]]
* From the ''Roleplay/GlobalGuardiansPBEMUniverse:'' Creator/{{Disney}} ran a series of these commercials, each starring a particular region's big-name hero. The most popular of this series starred nationally-known New York City hero Free Spirit, the CampGay self-appointed "Defender of Greenwich Village".

[[folder:Western Animation]]
* ''WesternAnimation/MyLifeAsATeenageRobot'' "Historionics": After escaping an island run amok with [[MrAltDisney Uncle]] [[Creator/WaltDisney Wizzly's]] robot duplicates of historical figures, Brad asks what they should do next. Tuck eagerly replies, "I'm going to Wizzly World!" to which Brad responds, "Um... No."
* ''WesternAnimation/TheSimpsons'':
** "Sunday, Cruddy Sunday": After winning the Super Bowl, a football player shouts, "Woo! I'm going to Disneyland!", to which a travel agent replies, "Really? You know, I'm a travel agent and I've heard nothing but bad things."
** Troy [=McClure=] in "A Fish called Selma" (a man who supposedly " sleeps with the fishes")
-->Parker: Okay, then get this… I think they want you to play [=McBain=]'s sidekick in… brace yourself, the new [=McBain=] movie!\\
Troy: [=McBain=]'s sidekick? Hot damn! I'm going to Sea World!
** Another episode has daredevil Lance Murdock proclaim he is "going to Duff Gardens" (a beer themed amusement park) after barely surviving a botched stunt, followed by an advert for the park.
* As Disney and Warner Bros. animation have had a... friendly rivalry over the years, ''WesternAnimation/{{Animaniacs}}'' naturally took this on:
-->'''Announcer:''' Hey, Yakko, Wakko and Dot! You've just finished another episode. What are you going to do next?\\
'''Yakko:''' We're going to... the bathroom.\\
''(alternately:)'' We're going to... sleep.
** And in the episode "King Yakko,"
-->'''Dot''': King Yakko, now that you've won the war, what are you going to do?\\
'''Yakko''': I'm going to Dis... (he was then cut off by "Mr. Tator.")
** And in [[CreditsGag the credits of]] "The Warners 65th Anniversary Special":
-->'''Announcer:''' "Hey Warners, you've just finished the 65th episode of Animaniacs. What are you gonna do now?"\\
'''Warners:''' "We're going to Euro-Disney!"
** In WesternAnimation/PinkyAndTheBrain after winning a baseball game and getting AmusingInjuries:
-->'''Reporter:''' ...what are you going to do now?
-->'''Brain:''' I'm going to... the emergency room. ''(faints)''
** On ''WesternAnimation/TinyToonAdventures'', Babs parodied the 1987 commercial in her ad campaign to get people to come to her movie theater and watch Honey and Bosko cartoons.
* From 1998-2001, Creator/CartoonNetwork would have a cartoon special called "The Big Game" which was a spoof of the UsefulNotes/SuperBowl that aired the night before that game and would pit two traditional cartoon rivals against each other with commentary by then-FOX duo Pat Summerall and John Madden. The final match (in 2001) pitted WesternAnimation/LooneyTunes rivals Bugs and Daffy. After the game ([[spoiler:which Daffy wins 37-31]]), Summerall briefly poked at both the catchphrase and the Disney-Warner Bros. rivalry with his comment.
-->'''Pat Summerall''': I know where he's going. He's going to Dis..{{Beat}} Wait. I'm not sure where he's going.
* Parodied on ''[[WesternAnimation/TheFairlyOddParents Fairly Odd Parents]]''
--> '''Presidential Aide:''' Mr. President, you almost caused a [[UsefulNotes/GeorgeWBush nucular]] war! What are you going to do next?\\
'''President:''' I'm going to Escalator Land!
** And in another episode:
-->"We're not going to Alaska!"
* ''WesternAnimation/{{Duckman}}'' exclaimed, "Yes! I'm going to Disney World!" after the judge presiding over his latest trial refuses to incarcerate him due to California's "three strikes" law.
* ''WesternAnimation/{{Doug}}'' has an ImagineSpot where he fantasizes he makes the winning field goal in a football game.
-->"I'm going to Funkytown!"

[[folder:Real Life]]
* Music/BruceSpringsteen ended his recent Super Bowl halftime performance with "I'm going to Disneyland" as a ShoutOut.
* Parodied by Phil Simms (former New York Giants quarterback and MVP of the UsefulNotes/SuperBowl this campaign was introduced in) during a locker room interview immediately afterward that included him remarked about him saying the phrase, then mocking it.
* Upon winning the first UFC tournament, this was Royce Gracie's stated intention.
* Music/MichaelJackson jokingly said this after he won a trial once.
* After D'Angelo and Amanda won ''LiveToDance'', D'Angelo said "I'm going to Disney World!"
* A much darker version: Richard Ramirez said this, after being sentenced to ''life in prison''.
* Bob Iger joked about this with Barbara Walters, suggesting that they go to Disneyland after they retire.
* Before a HarlemGlobetrotters game at the Anaheim Pond, one player -- jokingly offended that he wasn't the center of attention -- started to walk off the court. When the announcer asked where he was going, he said "I'm going to Disneyland!" (Which is also in Anaheim.)
* On more of a TearJerker note, according to the Make-A-Wish Foundation, the most common wish they grant to seriously ill children is a trip to Disneyland.