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[[quoteright:350:[[ComicBook/GreenLantern http://static.tvtropes.org/pmwiki/pub/images/Green_Lantern_secret_identity_2169.jpg]]]]
[[caption-width-right:350:It's a miracle it didn't happen to Hal Jordan sooner.]]

Bob is walking down the street, trying his best to look inconspicuous. All of a sudden, a stranger comes up to him and goes, "hey, you're that famous singer Bob!" Bob tries his best to deny it, saying "I'm sorry, but you've got the wrong guy" or "you must have me confused for somebody else" - but it's useless, and soon he's mobbed by the crowd.

This is mostly used when a celebrity, fugitive or other public figure needs to escape notice and fly under the radar, but has his cover blown. More often than not, it doesn't work, and is often played for laughs.

Compare KingIncognito, and often leads to an attack of the GroupieBrigade.


* ''Film/AHardDaysNight''. Music/JohnLennon has [[http://www.youtube.com/watch?v=Ny6-b4MDUX4#t=9m04s the following dialogue]] with a random girl.
-->Millie: Oh, wait a minute, don't tell me, you are...
-->John: No, I'm not.
-->Millie: Oh, you are.
-->John: I'm not.
-->Millie: Oh, you are, I know you are.
-->John: I'm not, no.
-->Millie: You look just like him.
-->John: Do I? You're the first one that's said that ever.
-->Millie: ''motions to the mirror'' Yes, you do. Look.
-->John: No, my eyes are lighter. The nose.
-->Millie: Oh, your nose is very.
-->John: Is it?
-->Millie: I would have said so.
-->John: Oh, you know him better, though.
-->Millie: I do not! He's only a casual acquaintance.
-->John: That's what you say.
-->Millie: What have you heard?
-->John: ''leans in, lowers his voice'' It's all over the place.
-->Millie: Is it? Is it really?
-->John: Mmm, but I wouldn't have it. I stuck up for you.
-->Millie: I knew I could rely on you.
-->John: Thanks.
-->Millie: ''puts on her glasses'' You don't look like him at all.
-->''John walks away, pouting''
-->John: ''to himself'' She looks more like him than I do.
* In Creator/ClintEastwood's ''Hereafter'', George Lonnegan has quit being a professional psychic, but is recognised by a young boy at the book fair. He pulls this one as well, but it doesn't work, and [[spoiler: he eventually helps the boy talk to his dead twin brother, offering him some closure]].
* The classic comedy example is from ''Film/AnnieHall'',when Alvy is accosted by a man on the street who recognizes his face but can't remember his name. "Hey, dis is Alvy Singah! Dis guy's on television! Alvy Singah!"
* This happens to Don Lockwood in ''Film/SinginInTheRain'', and he only escapes through a MeetCute.
* ''Film/{{Airplane}}'', the co-pilot is Roger Murdock (pro basketball player Kareem Abdul-Jabbar). A kid recognizes him as Kareem, but he initially denies it until the kid repeats some insulting statements his father made about him. He then admit he ''is'' Kareem, and apparently has a second career as an airline pilot that he performs under a false identity.

[[folder: Live-action Television]]
* In the episode "The Comic Book Store Regeneration" of Series/TheBigBangTheory, Leonard and Raj approach Creator/NathanFillion for a photo while he is eating at a cafe. He initially denies that he is Nathan Fillion, but eventually admits that he is and poses for the photo.
* The hidden-camera prank show ''I Get That a Lot'' takes this UpToEleven by having actual celebrities pretend to be workers in everyday establishments like clothing stores, hot-dog stands and fast-food restaurants. Customers usually immediately recognise them, but the celebrities play along by pretending that they merely [[ShapedLikeItself look like...themselves.]]

* Happens in Literature/TheBible, making this one OlderThanFeudalism. Peter is in the courtyard the morning after Jesus' arrest, and has people coming up to him recognizing him as a disciple of Jesus. This leads to Peter's famous denial of Christ.

[[folder: Western Animation]]
* An episode of ''WesternAnimation/JohnnyBravo'' has him attempt to learn the secrets of a handsome rock star who suffers from this every other half hour of his life.