Sometimes, a writer wants to build intrigue in a character by keeping [[TheFaceless the character's face and identity]] hidden from the audience. Maybe the character always wears a face-concealing mask or only ever contacts other characters via telephone. Then the moment finally comes when the character's face is [[TheReveal revealed]] to the audience! Finally, the spoiler is out, and the character no longer has to wear that pesky mask and can now contact other characters via hologram instead of phone!

This trope is when a plot device previously used to conceal a character's face is abruptly dropped as soon as the character's face has been revealed once. Note that this can be justified in-universe if the character was deliberately hiding his identity from others and stops doing it at some point, but this trope only applies when whatever was hiding the character's face is discarded without any in-universe explanation.

Frequently, but not always, whatever was hiding the character's face only existed to hide it from the audience, as opposed to the characters.

Sub-trope of TheReveal. See also TheFaceless, EvilIsNotWellLit, EmergingFromTheShadows and TheUnmasking.

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!!Examples

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[[folder: Anime & Manga ]]

* In ''Manga/DetectiveConan'', when the culprit is shown doing the deed rather than as one of the suspects, they're shown as a slender, shadowy male with no clothing or hair, and with a default face.
* Mystogan from ''Manga/FairyTail'' may fall in the downplayed version of the trope : he doesn't drop his mask after his identity is revealed (he only actually stops wearing it when [[spoiler:he's back in Edolas, which makes sense in context]]), but his hair starts sticking out and his face is more visible than before it was known.
* Captain Sajin Komamura of ''Manga/{{Bleach}}'' wore a face-concealing helmet in his earliest appearances. He is eventually revealed to have the head of a wolf, after which he stops wearing the helmet.
* In ''LightNovel/{{Durarara}}'': The Slasher is shown in all initial appearances as a being with red eyes cloaked in shadow; after [[spoiler:Haruna first reveals herself, this effect is dropped entirely for her and everyone else infected with The Virus; it's used only once more for Anri Sonohara after her Reveal, though in that case it made more sense than when she was in clear view, as she was wearing all-black clothes with her face concealed while in the rain outside on a dark night and riding a horse]].
* In ''{{Naruto}}'', members of the GenericEvilOrganizationSquad Akatsuki are introduced wearing bamboo hats concealing their faces (to a degree, anyway), which are phased out as the series moves on. Akatsuki work in pairs, so Itachi and Kisame were the first pair introduced first, followed by Sasori and Deidara, all four of whom dispose of their hats as part of TheReveal of their identity. After that, no other member of the team is seen wearing them (though loner Zetsu, introduced before Sasori and Deidara, never wore one in the first place).
* In ''Manga/OnePiece'', Garp, Franky and Sakazuki's faces were hidden by a dog mask, a festival mask and a cap respectively. Franky and Garp's masks are never seen again after their respective reveals, but Sakazuki subverts the trope as he ''still'' wears his cap even after a promotion and a timeskip.

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[[folder: Film ]]

* In his first scene in ''Film/TronLegacy'', [[BigBad CLU]] is wearing a helmet that hides his face completely. Appearently, he was wearing it for the sole purpose of making a dramatic reveal to Sam, since he never puts it on again for the rest of the film (except when piloting a plane, where he has a more pragmatic reason for wearing it). Quorra similarly wears a helmet during her first scenes that she almost never puts on again after having unmasked herself.
* Similarly, Lord Ruber, the BigBad of ''WesternAnimation/QuestForCamelot'' sports a face-concealing, horned helmet for one scene, appearantly for the sole purpose of making a dramatic reveal to Juliana. He then tosses it away to one of his minions and never puts it on again, not even in situations where more protection might actually be called for, like when battling a dragon or invading Camelot.
* Throughout the 2009 ''Film/SherlockHolmes'' film Moriarty appears with his face in the shadows. In [[Film/SherlockHolmesAGameOfShadows the sequel]] he appears this way only in the film's introduction, during which he reveals himself and stays revealed for the rest of the film.
* In the early ''Film/JamesBond'' films, Spectre No. 1 AKA Ernst Stavro Blofeld, was shown from the neck down with a white persian cat, even to his own cohorts. As soon as he was revealed to Bond in ''Film/YouOnlyLiveTwice'', he apparently dropped the aversion to revealing his face.

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[[folder: Literature ]]

* In ''MonsterHunterInternational,'' the helicopter pilot (nicknamed "Skippy") is rather pointedly covered by jumpsuit, goggles, and black balaclava for most of the novel. His wife is shown wearing a burqa-like garment. In the final quarter of the novel, it's revealed that Skippy and his tribe are [[spoiler: Orcs that MHI rescued from their native Kazakhstan a few years back]], who've been kept around because of their unique skills.
* In ''HarryPotter'', everyone refers to the "Azkaban guards", until it's revealed that they're horrifying monsters called dementors, after which the phrase "Azkaban guard" is never uttered again.

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[[folder: Live Action TV ]]

* Done several times on ''Series/{{Lost}}''.
* ''Series/{{Heroes}}'' basically did a Name Concealment Disposal variation with the Haitian. Once his name was revealed to the audience, no one ever referred to him as "the Haitian" again.
* In the new ''Series/DoctorWho'' both the Judoon and the Sontarans have leaders who take off their helmets for The Reveal, and then leave them off the rest of the time. Their Judoon/Sontaran mooks leave their helmets on.
* ''CriminalMinds'' does this for almost every criminal of the week who doesn't wear a disguise, most of the time only revealing their face at the end of the episode when caught.

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[[folder: Video Games ]]

* The ''Videogame/KingdomHearts'' series does this a lot:
** [[spoiler:Ansem]] initially appears as a cloaked figure in the original game, but after The Reveal has always appeared since in full view.
** The [[LegionOfDoom Disney Villains]] initially appear as SinisterSilhouettes hidden in the shadows in scenes where they're conversing (including [[{{Disney/Hercules}} Hades]], who, given his flaming hairstyle, should be very difficult to hide in shadows), but as the plot stops requiring the viewer not to know who they are, the lighting on selective members improves and the darkness stops conceiling them.
** In ''Videogame/KingdomHeartsII'', all the members of Organization XIII initially wear face-concealing hoods as part of their uniform and reveal themselves one by one throughout the game. None of them ''ever'' puts the hood back on after having taken it off once.
** Similar to the Organization, the Unknown of Birth By Sleep wears a black robe with the hood up, since the developers didn't want to show his face. When he returned as the main antagonist of Dream Drop Distance, the hood is down and never goes up.

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[[folder: Webcomics ]]

* Tarquin from ''Webcomic/TheOrderOfTheStick'' is on his way to zig-zagging this trope. He initially plays it straight by stopping to wear his helmet after [[spoiler:turning out to be Elan's father]] for no apparent reason. He then puts it back on just for a visit a the gladiatorial arena, apprently just so he can do TheUnmasking in front of other members of the main cast. Later, the need for a disguise makes him walk around wearing a helmet [[spoiler:and a mask under it should someone else take it off]] again.

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[[folder: Western Animation ]]

* In their inital appearances in ''WesternAnimation/YoungJustice'', the members of [[BigBadDuumvirate The]] [[TheOmniscientCouncilOfVagueness Light]] communicate with each other through computer screens that make each member appear as a glowing, faceless [[SinisterSilhouettes silhouette]]. However, after their identities are revealed (to the audience, not to the protagonists) in the episode ''Revelations'', every scene with the Light instead has them communicating via screens that leave their faces completely visible.
* In the first two seasons of ''WesternAnimation/AvatarTheLastAirbender'' Fire Lord Ozai's face was always hidden by shadows, regardless of the lighting (even to the extent that his face was shadowed when there was a wall of flames in front of him). This was dropped after his face was revealed at the beginning of season three.
* In the first season of ''WesternAnimation/ScoobyDooMysteryIncorporated'', Mr. E uses various convoluted methods to contact the other characters. In the second season, once his face has been revealed, he usually just shows up in person (often in very unexpected places).