[[quoteright:350:[[Literature/TheUglyDuckling http://static.tvtropes.org/pmwiki/pub/images/swann_7701.jpg]]]]

->''"I'm not asking much. It's not as if I want to be a ''rich'' beautiful, glamorous movie star. Or even a ''well-liked'' beautiful, glamorous movie star. I just want to be a beautiful, glamorous movie star for its own sake."''
-->-- '''Passionella''', ''The Apple Tree''
%% One quote is sufficient for the main page. The rest can go to the quotes sub-page.

Being beautiful has many benefits: respect, love, friendship, control, and ultimately power. It can be the power to improve one's life, the power to destroy others...when you're beautiful, the world is your oyster.

What exactly ''is'' beauty, anyway? Each person has a different concept on what beauty is, but that doesn't mean people won't agree on what or who is beautiful. Beauty is often in the eye of the beholder, but that doesn't mean it's not something some people would give ''anything'' to have. Likewise, those who are ''already'' beautiful typically want to stay that way.

This trope comes into play when a character's quest for beauty - either achieving it or maintaining it - becomes their primary motivation or defining characteristic. For when it's a villain(ess)'s goal, see FairestOfThemAll.

Contrast TrueBeautyIsOnTheInside.

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!!Examples

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[[folder: Anime and Manga ]]

* In ''[[MuhyoAndRoji Muhyo and Roji's Bureau of Supernatural Investigation]]'', a ghost that is encountered is "Face-Ripper" Sophie, the ghost of a little girl that ripped off and wore other people's faces so that she would be considered beautiful.
* Sawako from ''KimiNiTodoke''. In the last episodes, her best friends Chizu and Yano make her as pretty as possible as a gift. [[CrowningMomentOfFunny She promptly starts crying, almost ruining her fresh make-up]].
* ''MagicalProjectS'': There is evidence [[http://sasami13.homestead.com/files/sasamiimages/Misao5.jpg Misao Amano]] was this. The other characters when they were transformed retained their same looks, but [[http://www.pretty-samy.com/files/sasamiimages/ps05.jpg her transformed self]], being a [[BeneathTheMask representation of her deeply repressed id]], was blond and had a suit that is provocative to say the least.
* Eureka tried makeup in episode 36 of ''{{Eureka 7}}'' upon realizing the importance of beauty (she was somewhat disfigured at the time, having sores on her cheek, chin and forehead). Too bad the result backfired.
* In the first chapter of ''Manga/CodeNameSailorV'' Minako expressed this wish. Cue Artemis offering her the powers to become Sailor V advertising the 'incarnation of the goddess of beauty' part of the package (she would have probably accepted them immediately had he not walked on her while she was naked).
* In ''FushigiYuugi'', [[GenericCuteness Miaka]] wants to be as beautiful and sought-after as her best friend Yui. She even considers using one of her ThreeWishes for that, but ends up not doing so.

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[[folder: Comic Books ]]

* In Jules Feiffer's ''Passionella'', a chimney sweep wishes she could be a "beautiful, glamorous movie star." Then a friendly neighborhood godmother appears on her TV set and grants her wish--but only from ''The Mickey Mouse Club'' to the ''Late Late Show''.

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[[folder: Film ]]

* In ''{{Precious}}'': [[TheWoobie Precious Jones]] (an African-American FatGirl) has a horrible life in every aspect. Her life is so bad that her only way to bear her pain is [[{{Escapism}} escaping reality]] through [[WishFulfillment fantasies]]. The poor girl's self-esteem is so down that when she looks at herself in the mirror (instead of seeing her true reflection) she fantasises that she is a beautiful white model [[http://static.tvtropes.org/pmwiki/pub/images/preciousfinal_6373.JPG pictured here]].
* In ''Literature/{{Narnia}}: Film/TheVoyageOfTheDawnTreader'': [[BeneathTheMask It is revealed that Lucy secretly isn't happy of her looks]] and she envies her sister Susan's beauty. She tries to use a spell found in a magic book to become the WorldsMostBeautifulWoman, but Aslan stops her. This is moreso in the book as in the film, she believes that Susan's beauty is why she was chosen to go to America and why she gets the attention of so many boys. The spell gives Lucy a WhatIf moment where she is Susan but realises for that to be possible, [[NightmareFuel she herself would never have existed]].

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[[folder: Literature ]]

* "The [[AudienceSurrogate Ugly Duckling]]" of the Danish poet Creator/HansChristianAndersen is about an [[EscapistCharacter ugly duckling]] that suffered {{Angst}} for his ugliness. Later he discovered he was abandoned [[ChangelingFantasy from his true parents]] being revealed as a [[BeautifulAllAlong gorgeous swan all along]].
* In ''TheStainlessSteelRat'', Angelina began life as an extremely ugly child, and grew up hating the world around her. Too poor to afford the extensive surgery that could change her looks, and cursed with an extremely keen mind that allowed her to see the injustice of her life, the young girl turned to a life of murder and crime to get the funds she needed. Eventually the adult Angelina had surgery that transformed herself into a true beauty - on the outside; on the inside she had become as callous and psychotic as they come. After her capture by the Special Corps, the Corps' psychiatrists have attempted to remove her sociopathic tendencies. It mostly worked, although they sometimes show through, especially when her family is threatened or she thinks Jim is being unfaithful.
* In Creator/BruceCoville's book ''Jennifer Murdley's Toad'' (part of the ''Literature/MagicShop'' series), the lead character is a truly unattractive young girl. At one point when she was younger she saw a commercial for {{Franchise/Barbie}} on TV and started crying. Subverted at the end of the novel, when [[spoiler:Jennifer is shown a magical image in a mirror of how the witch can make her beautiful. All she has to do is hand over the magic toad. She destroys all of the mirrors, knowing she can never be that girl]].
* In ''Literature/TheDresdenFiles'' some vampires come off this way. Revealing their monstrous form results in a pretty big emotional hit for them.
* In ''Literature/ThePictureOfDorianGray'', Dorian unwittingly makes a "pact" to remain forever young when he sees his portrait. He becomes immune to aging and body damage, and instead his portrait receives the damage.
* In "Literature/BeautyAndTheBeast", this is the eponymous beast's desire after being [[BeautyToBeast transformed from a handsome prince into a hideous beast]]. Of course, he has to first learn that TrueBeautyIsOnTheInside before he has any hope of breaking the spell.
* In Caroline B. Cooney's ''The Return of the Vampire'', the plain female protagonist wants to be beautiful above all else because she knows it'll make her popular and loved by her classmates. The eponymous vampire grants her wish by draining the AlphaBitch of her beauty and transferring it to her. [[spoiler:She undoes it at the end when she realizes she doesn't need beauty and that the girl she stole the beauty from needs it more than she does.]]
* Aza of ''Literature/{{Fairest}}'' wants most of all to be beautiful, having been looked down on or shunned by others because of her odd looks. She wants it so badly, in fact, that she tries reciting a spell to make her beautiful and ends up with a solid marble toe for it and is enticed into drinking a beauty potion by a MagicMirror. [[spoiler:The potion wears off when she destroys the mirror (as it housed an evil spirit who was manipulating the Queen), and she learns to accept the way she looks.]]
* This is one of the main reasons why [[{{Twilight}} Bella Swan]] wants to become a [[OurVampiresAreDifferent vampire]]. Even though every male around her seems to find her attractive and interesting no matter what the reader may think.
* Agnes Nitt from the Literature/{{Discworld}} books has some bouts of this, wishing in ''Discworld/{{Maskerade}}'' that she'd been born with good looks instead of great hair, a wonderful personality, and an ability to keep a cool head in a crisis. Other times you'd get the feeling she'd be satisfied with being respected even if she's ''not'' [[{{BBW}} traditionally beautiful]].

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[[folder: Live Action TV ]]

* In ''YoSoyBettyLaFea'', the eponymous ugly character, Beatriz "Betty" Pinzon, is unlucky to be an ugly girl in the world of fashion. Despite being the most intelligent woman in the show, she was constantly mistreated by most people just because of her looks. Her ugliness was a daily hardship she had to face from the beginning. Not to mention nobody wanted to hire her because of being ugly. She wanted to be beautiful because she fell in love with her handsome boss, Armando, ''and'' because she had self esteem problems. She actually had a "makeover"; however, contrary to the typical makeovers in Hollywood, this makeover didn't make her BeautifulAllAlong... her new image reflected [[CrowningMomentOfAwesome how more much more confident of herself she had become despite being as ugly as always]].
* Candice in ''Heroes'' has the power of creating illusions and she frequently disguises herself as beautiful women. [[spoiler: After Sylar kills her]] her true form is revealed to be that of an overweight woman.

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[[folder: Theatre ]]

* In ''Theatre/{{Wicked}}'', Elphaba originally wished to meet the Wizard so he could undo her green skin and make her beautiful, among other things.

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[[folder: Video Games ]]

* A major CyclicTrope in [[VideoGame/{{Persona 4}} Ai Ebihara's]] CharacterDevelopment. Having been bullied due to being a FatGirl in the past, she started dieting and greatly improved her looks to try getting more respect and positive attention, but it didn't exactly work. As her S-Link advances, with the help of the MC she comes to realize that [[TrueBeautyIsOnTheInside being beautiful is about more than just fashion and good looks.]]
* A variation of this is found in ''VideoGame/{{BioShock|1}}''. The once-renowned plastic surgeon Dr. Steinman -- who believes beauty is a "moral obligation" -- slips gradually into insanity until he becomes a full-fledged psychopath, and embarks on a one-man quest to create "perfection" in order to appease his goddess, Aphrodite. Seeing as how, in his madness, Steinman considers asymmetry to be the path to true beauty and is the self-proclaimed "Picasso of surgery", you can imagine the gruesome implications this has for his unfortunate patients for yourself.
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[[folder: Web Comics]]
* Daisy of BittersweetCandyBowl is jealous of the male attention that Tess and Lucy receive, and assumes it is because she isn't as physically attractive as her friends. When a boy finally pays attention to her, she is happy even though he is a jerk - and [[spoiler: even after he (seemingly) tries to rape her, she still has feelings for him, though she is smart enough to stay away from him.]]

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[[folder: Western Animation ]]

* In ''PhineasAndFerb'', Candace gets this trying to become a model for "Flawless Girl" cosmetics in "Attack of the 50-Foot Sister". She was rejected as not being "beautiful enough" just because she wasn't tall enough, then she became gigantic and started thinking of herself as a "monster". At the end, [[spoiler:[[AnAesop she realizes that those fashion products only profit on the insecurities of people]] [[CrowningMomentOfAwesome and realizes she isn't ugly at all]]]].
* ''{{Shrek}}'': Princess Fiona is a very beautiful girl, however [[spoiler:she is cursed to transform into an ogre by night. She describes her ogre self as very ugly]]. Shrek himself thinks otherwise. At the end [[spoiler:she breaks the curse with a true love kiss]], however not in the way she expected: [[spoiler:she is now stuck in her ogre form]] and while she remarks [[spoiler:"I don't understand. I'm supposed to be beautiful." Shrek responds with: "But you are beautiful."]]] Although she seems less bothered by [[spoiler:turning into an ogre]] and more upset by the fact that [[spoiler:princesses aren't supposed to look like that. After Shrek confesses his love to her, she doesn't care and, indeed, freaks out upon turning back to her human self, in the sequel.]]
* In ''Disney/{{Cinderella}} 3'' one of Cinderella's stepsisters Anastasia wants to be beautiful, thinking she will not be happy without beauty. Her mother uses the magic wand to become an exact copy of Cinderella. [[spoiler:At the end she learns to accept herself as she really is, and look for someone that will love her for what she is, and not be used as a tool of her mother.]]
* ''KidsNextDoor'': In "Operation C.A.R.A.M.E.L" it is revealed the reason [[http://images1.wikia.nocookie.net/__cb20070516020921/knd/images/e/e6/Heinrich_von_Marzipan.jpg Heinrich Von Marzipan]] hates Numbuh 5. He made a magic ritual and lost his most valued trait: "beauty". He thought he was cursed forever. However thanks to Numbuh 5 the curse was broken. Instead of becoming a beautiful boy it was revealed that his true form [[spoiler:was that of a beautiful girl called Henrietta von Marzipan]] [[http://images3.wikia.nocookie.net/__cb20071119200718/knd/images/6/61/Henrietta_von_Marzipan.jpg pictured here]].
* In ''FamilyGuy'': Meg Griffin desires to be beautiful given that she is considered horrible [[InformedDeformity for no apparent reason]]. In the episode where she gets a makeover and becomes a hottie, they just draw her with a different body and hairstyle.
* In ''WesternAnimation/DannyPhantom'', the episode "My Brother's Keeper" has the villain feed off teenage depression in order to remain beautiful. She later does it again in another episode by trying to steal perfect qualities of their best attributes to give herself a perfect human body.
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