%%[= http://www.deviantart.com/art/LIID-150-Captain-Marvels-390298588 http://goodcomics.comicbookresources.com/2013/08/02/the-line-it-is-drawn-150-comic-book-cover-homages/ would be a better trope image=]%%
[[quoteright:300:[[{{ComicBook/Shazam}} http://static.tvtropes.org/pmwiki/pub/images/Shazam_Explanation_7414.jpg]]]]
[[caption-width-right:300:See this guy? He is Captain Marvel. ''[[TropeNamer He is not Shazam.]]'' [[http://www.comicsalliance.com/2012/01/30/dc-captain-marvel-name-change-shazam/ Except when he is.]]]]

->''"Literature/{{Frankenstein}} was [[MadScientist the creator]], not the [[FrankensteinsMonster monster]]. It's a common misconception held by all truly stupid people."''
-->-- '''Kryten''', ''Series/RedDwarf''

A form of unintentional [[TitleConfusion title confusion]] that occurs when a story's [[NamingConventions naming conventions]] confuse the audience about what the characters' names are, or [[RoleCalled who certain titles refer to]]. Most frequently, people will assume that the title of the work is the name of the main character.

Technically, this can be somewhat justified in that a person will often be referred to by their Title of Office (the respectfulness or disrespectfulness of this is quite variable and could depend on other words surrounding it, President vs. Mr. President, for example).

This confusion is especially likely when one actor's name is billed alone above a title that sounds like it might be the name of his character, when it actually refers to, say, his racehorse.

Can lead to things like CowboyBebopAtHisComputer when people [[CriticalResearchFailure don't do research]] on the subject. Depending on the circumstances, it may also become a [[FandomBerserkButton fandom berserk button]]. Not to be confused with IAmNotSpock, though it would be funny. RefrainFromAssuming sometimes is related to this.

This trope's title originated with the character Captain Marvel, whose comic was originally published under the same name by Fawcett Comics. Following a lawsuit which alleged that Captain Marvel infringed upon the copyrights of Superman, Fawcett went out of the comics business and their trademarks lapsed. Twenty years later, Creator/DCComics revived Captain Marvel (which is ironic, since they were the ones who killed Fawcett Comics in the first place), but Creator/MarvelComics had already created [[CaptainMarVell a new character]] and publication titled ''Captain Marvel''. Due to issues with copyright and trademark law, the character could continue to be called Captain Marvel, but any magazines or merchandise would be titled ''Shazam!'' After [[{{New 52}} the 2011/2012 relaunch of DC]], Captain Marvel is now officially named "Shazam" because of this.

Contrast IconicCharacterForgottenTitle and ProtagonistTitleFallacy. See also RefrainFromAssuming and BrandNameTakeover.

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!!Examples:

[[index]]
* IAmNotShazam/{{Advertising}}
* IAmNotShazam/AnimeAndManga
* IAmNotShazam/ComicBooks
* IAmNotShazam/{{Film}}
* IAmNotShazam/{{Literature}}
* IAmNotShazam/LiveActionTV
* IAmNotShazam/{{Music}}
* IAmNotShazam/NewspaperComics
* IAmNotShazam/ProSports
* IAmNotShazam/TabletopGames
* IAmNotShazam/{{Theater}}
* IAmNotShazam/{{Toys}}
* IAmNotShazam/VideoGames
* IAmNotShazam/{{Webcomics}}
* IAmNotShazam/WebOriginal
* IAmNotShazam/WesternAnimation
* IAmNotShazam/RealLife
[[/index]]

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