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[[quoteright:330:[[PenelopeCruz http://static.tvtropes.org/pmwiki/pub/images/ianpcruz_8346.png]]]]
[-[[caption-width-right:330:Never before have so many eyes rolled in unison.]]-]

->'''Tris''': But I'm not pretty.\\
'''Tobias''': [[CrowningMomentOfFunny No, you're not and I would only go to your funeral if there was cake]].
-->-- ''Literature/{{Divergent}}''


When a girl (or, in some cases, a guy), regardless of her actual attractiveness, believes herself to be unattractive. Many such girls ''are'' lacking in conventional attractiveness, but it's rare for them to be ugly. Often the complaint of a girl who believes herself to be 'plain' or 'boring' compared to [[HollywoodHomely model-level-gorgeous]] believe that she's simply not attractive ''at all'' for whatever reason.

An AmazonianBeauty may believe herself to be unattractive because she's suffered from NoGuyWantsAnAmazon, and she doesn't realize that she's hot. On a similar note, a {{Bokukko}} or {{Shorttank}} may believe that she's too masculine because she's always been OneOfTheBoys. A {{Pettanko}} may believe this as well, due to ACupAngst.

A girl who is above the so-called 'ideal weight' may believe herself to be fat and unattractive because of it, even if she is a BigBeautifulWoman or simple HollywoodPudgy.

A {{Meganekko}} may believe that TheGlassesGottaGo, even if they are her [[CharmPoint true charm]], or may believe that even without her glasses, she's plain and/or ugly.

A WrenchWench may believe that wearing coveralls and being covered in grease all the time means she's got no feminine appeal [[FetishFuel even though many guys (and girls) are really into that kind of thing]].

Sometimes she might be a standard beauty, but feels unattractive because she's the ''wrong kind'' of beautiful. A girl with RavenHairIvorySkin who's an absolute knockout to anyone with eyes might still feel she's unattractive because she's told the "ideal" is blue-eyed blonde. This one is especially common in the U.S.; the standard of beauty is an ideal that could be considered Northern European (blonde hair, blue eyes, tan complexion,) which leaves a lot of girls in minority groups feeling this way (Cher has said in the past that she grew up feeling like she could never be beautiful because she wasn't blonde.)

This is often the basis behind a BeautifulAllAlong or SheCleansUpNicely event; when a character who is seen (rightly or wrongly) as unattractive is gussied up and made the Belle of the Ball. However, the main issue at hand is not how other characters see her, but the fact that she sees ''herself'' as unattractive. If the girl can realize her worth and attractiveness [[JustTheWayYouAre without a makeover]], so much the better.

SubTrope of ObliviouslyBeautiful where an attractive character is simply unaware of their beauty. Related to HollywoodHomely, where we are ''informed'' that the girl is unattractive or ugly, and everyone in the show seems to believe it, but to us she seems quite pretty. With SuetifulAllAlong, the author [[InformedDeformity insists the character isn't pretty at the outset]], then lavishes complimentary descriptions on her the rest of the time. A girl who is fishing for compliments may ''pretend'' to feel this way, but she really doesn't. This can be TruthInTelevision, if the girl in question has a poor self-image and/or unrealistic ideas of what constitutes beauty.

----
!!Examples:

[[foldercontrol]]

[[folder: Anime and Manga ]]

* In ''TheWallflower'', where Sunako believes she is ugly simply because a boy she liked told her she was. Cue the whole series revolving around her "ugliness", even though she's a ''bishoujo''.
* Male example: Natsume Takashi from ''NatsumeYuujinchou'' has been used to being ostracized or bullied most of his life because people considered him a CreepyChild. Thus, he's a bit surprised to find out that many of the kids at his high school consider him quite attractive
-->'''Natsume''': ...Good looks? Nobody's ever said ''that'' to me before.
-->'''[[ThoseTwoGuys Kitamoto and Yushimura]]''': ''Liar!''
-->'''Natsume''': Eh? Are you serious?
* A conversation in the fifth volume of ''Literature/{{Durarara}}'' suggests that Shizuo Heiwajima is entirely oblivious to the fact that he looks like... well, ''[[{{Bishonen}} Shizuo Heiwajima]]''. This makes sense, as Shizuo has VERY serious [[HeroicSelfDeprecation self-loathing issues]].
* Yura of ''HoneyHunt'' believes herself to be plain. This isn't helped by how other people tell her that compared to her beautiful and successful mother she's quite plain. However, once she loses the glasses and fixes her hair she can actually be quite good looking.
* In ''{{Naruto}}'', [[spoiler: Kushina]] says this word by word when [[spoiler: we finally meet her. Even if she's, well, dead. ItMakesSenseInContext.]] She even apologizes for [[spoiler: giving Naruto]] her face.
* In ''Manga/BlackButler'', the teenage Angelina believes she's ugly, [[TheGloriousWarOfSisterlyRivalry especially when compared to her big sister]].
* In ''Manga/AxisPowersHetalia'', Vietnam considers herself to be plain and not photogenic. Taiwan tells her she's a cutie, though.
** Belgium also considers herself as such, but doesn't make a big fuss of it. In her own words:
-->'''Belgium:''' "With all these strong guys around me, I may appear a bit plain, but I'm doing my best"
*** The "strong guys" bit implies that she thinks she doesn't stand out as much or isn't as powerful/influential as her neighbours, rather than lack of physical attractiveness.
* Sakurako Sanjou from ''HanaYoriDango'' gets extensive plastic surgery just because other children, especial importance placed on Tsukasa, called her ugly as a kid. In the Japanese drama, the girl playing her is [[HollywoodHomely not at all ugly.]] ''At age sixteen, people''.
* A very tragic case is [[spoiler: Yuri Tokikago]] from ''Anime/MawaruPenguindrum'', who believes herself to be ugly [[spoiler: because of her MadArtist dad's abuse.]]
* The Demon Queen in ''LightNovel/MaoyuuMaouYuusha'' is a curvaceous, busty, stunning redhead that believes she's "wasted away" because she has devoted too many ''decades'' to her field of expertise (''Economical Science''),

[[/folder]]

[[folder:Comics]]

* The title character from ''Comicbook/{{Empowered}}'' tries to believe she's beautiful, but rarely manages it, despite being drop-dead gorgeous even by superheroine standards. [[AlphaBitch Sistah Spooky's]] constant digs do nothing to help.

[[/folder]]

[[folder:Fanfiction]]

* [[ShesGotLegs Dierdre "Nezumi" Mitako]] from the ''InuYasha'' fanfic ''[[http://www.suericfanfictions.com/ Purity 3: Forever]]'' is a WrenchWench who has been OneOfTheBoys for so long that she has a hard time thinking about herself as an attractive woman, even though almost the entirety of the story is about a guy trying to convince her he actually loves her and wants to marry her.
* The HungerGames fanfiction ''Fanfic/SomeSemblanceOfMeaning'' has heroine [[ShrinkingViolet Vale Whitaker]] being surprised at the sight of her reflection after her makeover because she "had never felt even remotely pretty in her entire life.... She didn't have crowds of friends, and boys didn't even seem to realize that she was alive. So surely she couldn't have been even the slightest bit pretty. Surely someone (besides her parents, who were required to think so) would have told her by now if she was." It seems that not everyone agrees with her assessment, however--or at least, [[spoiler: Obsidian]] doesn't.

[[/folder]]

[[folder: Film (Animated) ]]

* Fiona of ''{{Shrek}}'' was cursed to become an ogress and later becomes one permanently after sharing a TrueLovesKiss with Shrek. At the end of the first movie she tells Shrek "I don't understand. I'm supposed to be beautiful." Shrek responds with "But you ''are'' beautiful." And indeed, she's still pretty for a CuteMonsterGirl.
* Tanya says this of herself in ''WesternAnimation/AnAmericanTail: Fievel Goes West''. Ms. Kitty, (as well as most fans of the movie) begs to differ, and gives her a makeover. At the end of the movie though she gets over it, and washes her makeup off.

[[/folder]]

[[folder: Film (Live Action) ]]

* Lizzie in ''Theater/TheRainmaker'' insists she's plain. Starbuck [[LettingHerHairDown takes her hair down]] and convinces her otherwise.
* Adrian in ''Film/{{Rocky}}''.
* Subverted in ''Film/ShallowHal,'' when Hal (Jack Black) believes that his "slender" love-interest (Gwyneth Paltrow) has been abused into simply ''thinking'' she's not beautiful -- when the fact is that she weighs 300 lbs., but he's simply been ''hypnotized'' into thinking that she looks like Gwyneth Paltrow.
* Samantha Baker in ''SixteenCandles'' describes herself as "utterly forgettable" and [[ACupAngst bemoans her small breasts]].
* Celine in ''BeforeSunrise''. Actually, the trailer for ''BeforeMidnight'' and a scene in ''BeforeSunset''. In the latter, she asks how she's different, and Jesse responds that she's thinner. She then says she was a "fat French girl." And in the trailer for the former, she describes herself as a "fat-ass, middle-aged mom losing her hair." This is [[http://www.youtube.com/watch?v=16PeXYREdZo Julie Delpy]] !

* The Angry Princess from ''Thir13enGhosts'' is an extreme of this trope.
[[/folder]]

[[folder:Literature]]

* Sara Crewe in ''Literature/ALittlePrincess'' thinks she must not be pretty because she doesn't mesh with the beauty standards of late-nineteenth-century England, being small, skinny, black-haired, tanned, and green-eyed, but the author tells us that she's definitely pretty in her own way.
* In ''Literature/HowlsMovingCastle'', it's more of a matter that Sophie lacked confidence and self-esteem to see herself as pretty and sees herself as plain and doomed to a boring life.
** And [[WrongGenreSavvy Wrong Genre Saviness]]: Sophie ''is'' the eldest of three sisters, and ''is'' the protagonist of a story - she just assumes it's a classic fairy tale instead of modern fantasy.
* Mallory of ''Literature/TheBabySittersClub'' sees herself as this.
* Bella of ''Literature/{{Twilight}}'' complains ''constantly'' about not being pretty,, but everybody swoons over her.
* Lee in Prep; "There were other things a guy could think I was, and he wouldn't be entirely wrong - nice, or loyal, or maybe interesting. Not that I was always any of those thing, but in certain situations, it was conceivable. But to be seen as pretty was to be fundamentally misunderstood. First of all, I wasn't pretty, and on top of that I didn't take care of myself like a pretty girl did; I wasn't even one of the unpretty girls who passes as pretty through effort and association. If a guy believed my value to lie in my looks, it meant either that he'd somehow been mislead and would eventually be disappointed, or that he had very low standards.”
* Anne Shirley, of ''Literature/AnneOfGreenGables''. While in the first book she genuinely ''is'' as plain as she believes herself to be, as she matures she takes on a kind of attractiveness that's just unconventional for her time period. The fact that she's a FieryRedhead in a time period where red hair was deemed horribly unattractive does give her some grounds for believing this even as an adult, however untrue it really is. It's implied that sympathetic people are the kind who will find her pretty, while the jerks think her plain.
* Early on, ''Literature/JaneEyre'' believes [[ByronicHero Mr. Rochester]] isn't interested in a homely woman like her, and is instead pursuing [[AlphaBitch Blanche Ingram]], a beautiful and classy dame.
* Parodied in ''Literature/{{Discworld}}'' book ''Discworld/{{Thud}}'' . Where the human-despite-all-appearances-to-the-contrary-Nobby Nobbs starts dating a beautiful strip dancer, Tawneee, no one can believe it. Apparently, she thinks herself ugly. Why? Because every other guy assumed that she was out of their league and never approached her, leading her to believe she was unattractive.
* Friday, the protagonist in the Creator/RobertAHeinlein novel ''Literature/{{Friday}}'', suffers from this. When "Boss" Baldwin informs her that he thinks she is beautiful, she thinks to herself, "Really, Boss, I ''do'' own a mirror, y'know."
* In ''Literature/ABrothersPrice'', Cira has a prominent [[GoodScarsEvilScars scar]] on her face, and under her clothing she is CoveredWithScars. She doesn't find herself attractive, and mentions [[BiTheWay a lover]] who had lost interest in her after she acquired those scars. Jerin thinks she would be plain and unremarkable unscarred, but the scars [[FreakinessShame add character and boldness]] to her appearance.
* In Carolyn Mackler's "TheEarthMyButtAndOtherBigRoundThings" the [[BigBeautifulWoman protagonist, Virginia]],compares herself unfavorably to her thin and dark-haired family and is often shocked/in disbelief whenever someone points out she's an attractive girl.
* A curious example appears in Kit Williams' well-known puzzle book [[Literature/KitWilliamsMasquerade Masquerade]]. The Sun is in love with the Moon but daren't speak to her. This is because people always screw their faces up whenever they look at him, which leads him to think he must be very ugly.
* In an unusual variant young Fawn Bluefield from ''Literature/TheSharingKnife'' frequently berates herself for her stupidity, to the point where Dag Redwing (who thinks she has a mind like a steel trap, and considers it one of her most attractive features) noted early on:
-->"You use that word a lot. Makes me wonder who used to whip you with it."
* A character in ''SidneySheldon'''s ''Master of the Game'' describes herself as "not pretty but interesting-looking," despite being stunningly beautiful in the eyes of all the other characters.
* In [[ShowWithinAShow Story Within a Story]] featured in the Brazilian book ''O Fantástico Mistério de Feiurinha'', the title character doesn't think of herself as beautiful, due to having been raised to believe she was ugly and the three hags that raised her were the beautiful ones. It's not until her companion goat turns out to be a prince under a spell that she finds out the truth.
[[/folder]]

[[folder: Live Action Television ]]

* In ''Series/{{Dollhouse}}'' with [[SummerGlau Bennet Halverson]] concerned that Topher had just tried to taze her with a device that only works on Dolls. She has a hard time believing this because Dolls are beautif... oh.
* An early ''Series/TwilightZone'' episode has a young lady whose head is swathed in bandages as the plastic surgeon laments that he was unable to do much for her. They remove the bandages to reveal she has a lovely face and is, in fact, quite beautiful. As the doctor and the nurses all gasp with dismay and disgust, the point of view pulls back to reveal they are all horribly disfigured by our standards, with ugly pig-snoutish noses. By their standards, she was the horribly disfigured one. The young girl sees her reflection in a mirror and bursts into tears at seeing herself as so ugly.
** Subverted in a ''Series/SaturdayNightLive'' skit when Pamala Anderson cohosted. The scene played out as above until the young girl (played by Ms Anderson) looked at herself in the mirror. She jumped up and exclaimed in delight, "Hey, I'm Hot. I'm the hottest Chick on this planet" and ran from the room.
* When Bridget of ''Series/EightSimpleRules'' was playing AnneFrank in a school play, one of her lines was "I know I'm not very pretty". She bursts out laughing when she says this in rehearsals since she knows she is indeed stunning.
* [[MadMen Peggy Olson]] feels this way, especially in [[http://www.youtube.com/watch?v=r4Bl9-UxDeQ "The Suitcase"]]
* In [[PingPongNaivete some episodes]] of ''Series/ThirdRockFromTheSun'', Sally believes herself to be unattractive, despite her being a leggy, big-busted blonde. Similarly, she thinks portly Officer Don is incredibly attractive. This is because the aliens don't understand human beauty standards.
* In the ''Series/{{Girls}}'''s episode "One Man's Trash", [[HollywoodPudgy Hannah]] talks about her insecurity with her older fling Joshua. He tells her that she's beautiful, she sceptically replies "You really think so?", then he asks if she believes the opposite to which she replies: "I do. It's just [[HollywoodHomely not always the feedback that I've been given]]." In short, she gets that she isn't model-gorgeous but that she is at least decent looking.
[[/folder]]

[[folder:Music]]

* The waitress in the Music/HarryChapin song "A Better Place To Be": "I wish that I was beautiful, or you were halfway blind..."

[[/folder]]

[[folder: Visual Novels ]]

* Averted in ''KatawaShoujo''. The original illustration has Hanako reacting this way to a LoveConfession; in the finished game, though, this doesn't happen. She's self-conscious about her scars, but she never directly calls herself ugly or unattractive.
* Saber from ''FateStayNight'' has serious problems comprehending that anyone could be attracted to her and when finally it gets through to her that Shirou is really interested in her she develops a inferiority complex. Somewhat justified by her past in which [[spoiler:she was posing as a man (and a king)]] and so no other man ever made a move on her.

[[/folder]]

[[folder: Web Original ]]

* Jadis from the WhateleyUniverse believes herself to be unattractive. She's plain at worst, but most of her issues come from being in a school full of Exemplars, and while she's been classified as an Exemplar, she hasn't got the looks to go with it.
* Iriana of ''IlivaisX'' is a little in the UncannyValley, but she believes that she's an undesirable freak and not even worth being called human. However, every single one of her teammates thinks she's VERY cute, Mille in particular consistently fantasizing about her.
* MarzGurl seems to think this, in spite of being one ChannelAwesome's biggest {{Dude Magnet}}s.
* Parodied by Website/TheOnion in [[http://www.theonion.com/articles/sensitive-scientists-report-5-in-5-women-dont-know,29794/ this short article]].
[[/folder]]

[[folder:Webcomics]]

* [[TheMedic Nurse Pamela]] from ''DominicDeegan'' starts out believing herself to be 'plain and ordinary', but when she [[LettingHerHairDown lets her hair down]], she reveals that she was BeautifulAllAlong... and quite a HospitalHottie to boot. [[http://www.dominic-deegan.com/images/fanpam5.jpg Hellooooo Nurse Pam!]]
* Marigold Farmer from ''QuestionableContent'' believes herself to be fat and ugly. While she does have bad skin and poor hygiene, she's actually considered rather cute, and has a not-terrible figure, being HollywoodPudgy. ArtEvolution eventually gives Marigold a figure similar to [[BigBeautifulWoman Faye's]], to the point that Faye lends her a swimsuit... and grudgingly admits that "she looks better in it than I do." Marigold's opinion?
-->'''Marten & Steve:''' Daaang!
-->'''Marigold:''' STOP DANG-ING AT ME.
* Liri from ''TheChallengesOfZona'' believes she is ugly and unattractive, because she is a giantess and has been reviled by humans her whole life. This persists even after she met and fell in love with another giant, Keltan, leading to the two of them having InnocentCohabitation until Zona, the main character, convinces her otherwise and tells her about sex.
* In ''MegaTokyo'', Sonoda [[http://megatokyo.com/strip/150 "maybe if I wasn't so ugly and plain"]] Yuki. At least one boy in her class has had a crush on her for years.

[[/folder]]

[[folder: Western Animation ]]

* PlayedForDrama in an episode of ''WesternAnimation/BatmanTheAnimatedSeries''. Batman and Batgirl have managed to corner a masked criminal who was attacking young models. The criminal herself was a model, but was forced out of the industry for being "too ugly." The police unmask her... and she's just as beautiful as the other models she's been targeting.
-->'''Batman:''' She can't see that anymore. All she sees are the flaws.

[[/folder]]

[[folder: Real Life ]]

* Creator/AudreyHepburn thought she wasn't very attractive. Allegedly, she once said: "I never thought I'd land in pictures with a face like mine".
* Creator/RachelMaddow said at a 2009 "New Yorker" Festival, "I'm not very pretty... I am what I am. I look like a dude. I wear boring jackets. I have a big nose. I have short hair. No one is going to mix me up with a Fox Business anchor." Her legions of fangirls would beg to differ.
* Male example: Creator/BenedictCumberbatch, who usually [[http://www.thesun.co.uk/sol/homepage/showbiz/tv/4343480/Sherlock-star-Benedict-Cumberbatch-Im-not-even-the-sexiest-man-in-my-own-flat.html describes his looks]] in a [[SelfDeprecation self-deprecating]] way.
* Creator/PenelopeCruz doesn't think she's beautiful. Proving once and for all: Beauty is in the eye of the beholder.
* ''Creator/ScarlettJohansson'' once described her face as "stuck on there and there's nothing I can do about it."
* Nicole Scherzinger went through a bad bout of low self-esteem and eating disorders because of this. She specifically mentioned that she was born in Hawaii but moved to Kentucky, she always felt out of place as a Polynesian girl surrounded by blonde-haired, blue-eyed Southern Belles.
* This article gives some insight into why women and girls hardly say the [[http://jezebel.com/5985122/why-dont-women-say-im-pretty-here-are-ten-reasons?popular=true opposite]].
* Creator/DougWalker apologized for having to show his "mug" every day on the site for two months in "The Last Airbender Vlogs". ''Big'' change from the guy who bragged about being a MrFanservice to both genders.
* [[http://www.examiner.com/article/pregnant-jessica-alba-shows-off-burgeoning-baby-bump-at-spy-kids-film-premiere Jessica Alba]]: "My breasts are saggy, I’ve got cellulite, my hips are bigger ," Alba said. "Every actress out there is more beautiful than me".
* NoelFielding says he "looks like a troll with a woman's wig on backwards". He won a magazine's Sexiest Man award TWICE.
* Most {{Facebook}} users have that one friend who posts statuses along these lines. Usually they're [[AttentionWhore fishing for compl]][[ComplimentFishing iments.]]
[[/folder]]
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