->''"A man with no motive is a man no one suspects. Always keep your foes confused: if they don't know who you are or what you want, they can't know what you plan to do next."''
-->-- '''Petyr "Littlefinger" Baelish''', ''Series/GameOfThrones''

The inverse of HeWhoMustNotBeSeen. In fact, this villain's appearance may be the only thing about them that ''is'' seen. Their agenda, their goal, their target, their motives -- all secret. We're shown their face, we know their name, we see what they do and how they operate, but we're never told why. They're after the MacGuffin, but what're they planning to use it for? They consistently send {{Mon}}s and {{Mooks}} out to kill the hero, but why? It's rarely ever as simple as [[TakeOverTheWorld taking over the world]] (''rarely'', but one shouldn't say never).

Note that this does not apply to the occasional episode-long secret plan. True Hidden Agenda Villains have a hidden agenda for an entire series or arc. If they ever "discuss" it with minions or partners, expect TheOmniscientCouncilOfVagueness.

Don't bother trying to decipher their hidden agenda; [[WritingByTheSeatOfYourPants sometimes even the writers don't know]]. They're playing it safe until they come up with something good without having to {{Retcon}}. If and when an explanation is revealed, it may involve a LukeIAmYourFather. Note, no matter what happens, it's probably [[AllAccordingToPlan exactly as planned]].

A [[Administrivia/TropesAreTools poorly written]] example of this trope can easily become a GenericDoomsdayVillain if the characterization behind the hidden agenda isn't believable.

Compare with the EnigmaticMinion, which is a just as mysterious underling or lesser villain working for -- or possibly against -- a more comprehensible BigBad. Or perhaps not. If the agenda is so hidden that the other characters don't even know there ''is'' a villain, or if they do have no idea who it is, see HiddenVillain. If a villain has a motivation that nobody ''cares'' about, see PlotIrrelevantVillain. See also OutsideContextProblem, whose hidden agenda is only part of the menace. Compare MotiveMisidentification. Contrast with AmbiguouslyEvil.

----
!!Examples:
[[foldercontrol]]

[[folder:Anime and Manga]]
* [[spoiler:The Titan shifters]] from ''Manga/AttackOnTitan'', their origins, motivations, and ultimate goals were a complete mystery, or why they want every man, woman and child living behind the Walls dead. So far the only things we knew about them were their identities and just how much [[PersonOfMassDestruction damage]] they can accomplish in a short period of time. [[spoiler:Turns out they're under orders from a foreign superpower whose motives are to claim the island where the Walls are situated for their natural resources]].
** The next hidden agenda villain after the original set of Titan shifters is [[spoiler:Zeke Yeager, the Beast Titan. It was initially uncertain if he was truly aligned with Marley's goals or if he has plans of his own]]. It turns out that [[spoiler:his final goal is to sterilize all Eldians and end their race to bring an end to their suffering.]]
** Finally, in later chapters, we have [[spoiler:Eren, the ''protagonist'', of all people. No one knows if he is being controlled or working on his own. He seemingly embraces the mentality of his enemies and turns on his closest friends as well, assuming absolute authority over Paradis.]]
* ''Manga/{{Berserk}}'': Ever since his physical reincarnation Griffith has been operating out in the open, making bold moves such as gathering a demon army and embarking on the reconquest of Midland from the Kushan Empire. He has gone to great lengths to consolidate his power such as getting engaged to Princess Charlotte, establishing a city with a massive population and industrial capacity, [[spoiler:merging the physical and astral planes in the process of defeating Ganishka]], and ordering a hit on Flora, the last witch who could oppose him. Not even the few people who know that he's a demon can guess exactly what he's up to, and it seems that certain of his minions are determined to prevent such nosy people from finding out, or living to tell the tale if they do.
* ''Manga/{{Bleach}}'':
** Shukuro Tsukishima in the Lost Agent arc. He was so enigmatic that fans kept debating about the mechanics behind [[{{Retconjuration}} his ability]]. Eventually it is revealed that [[spoiler:he was in cahoots with [[WoundedGazelleGambit Ginjo]] to nurture and steal Ichigo's Fullbring]].
** It's unclear whether Yhwach intends to kill the Soul King as part of a rule the world plot, simply wants to put him out of his [[AndIMustScream perceived misery]] or just created a war between Quincy and Soul Reapers to feed his energy vampirism. [[spoiler:His final moments reveal that what he really wanted was to [[MergedReality merge all worlds]] in order to return reality to a state in which the concept of death does not exist, [[ImmortalsFearDeath allowing him to cheat death forever]].]]
* Creator/AleisterCrowley from ''Literature/ACertainMagicalIndex''. Manipulates damn near everything, and whenever the heroes do something, he'll usually gloat in his tower that they've completed ''some'' objective for him. [[spoiler:So far, about all that is known is that he is trying to accomplish something through science that he cannot through magic... and one of the major steps in his grand master plan is to ''eliminate magic entirely''.]]
* The majority of ''Manga/ChronoCrusade'' (particularly the manga version, although the anime definitely invokes this trope as well) hides Aion's motivations, with Chrono [[CannotSpitItOut trying to avoid explaining why they have a conflict with each other]] and Aion ''knowing'' that he's enigmatic and loving every minute of it.
* ''Anime/CodeGeass'': Protagonist Lelouch's EvilOverlord father, the Emperor of [[TheEmpire Britannia]], is set up as the [[BigBad ultimate villain]] nearly from the get-go, but aside from vague hints and ominous foreshadowing, his motives aside from [[TakeOverTheWorld megalomania]] and promoting social Darwinism remain a mystery until nearly the end of the series. Likewise, Lelouch's apparent EvilCounterpart, Prince Schneizel el Britannia, isn't even clearly defined as being a villain or not until late in the series. His agenda remains hidden until three episodes prior to the end.
* ''Manga/FullmetalAlchemist'''s BigBad Father isn't even introduced until the sixth volume and even then technically nothing is revealed about him or his goals. [[spoiler:The protagonists only learn about his plan piece by piece throughout the series, and it is only in the end that his ultimate motive is uncovered.]]
* Noa from the ''VideoGame/GalaxyAngel'' gameverse. [[spoiler:Her first incarnation more so.]]
* ''Franchise/{{Gundam}}'':
** The agenda of ''Anime/MobileSuitGundamAGE'' villains is so hidden that they are initially named as the "Unknown Enemy". They are attacking colonies in a somewhat predictable pattern, but why? [[spoiler: It's because 150 years ago, the Earth Federation left human colonies on Mars for dead after a disease outbreak ruined the Mars Colonization plan. Those who survived never forgave the corrupt Earth Federation and declared their independence as the nation of Vagan. Once they established a functional army, Vagan declared war on Earth Federation and began to destroy Federation-owned colonies.]]
** ''Anime/MobileSuitZetaGundam'' was first released in 1985. Fans are ''still'' confused as to what exactly [[spoiler:the BigBad of the series]] Paptimus Scirocco was trying to accomplish. He is very obviously interested in gaining power, and makes some comments that refer to "geniuses" (like himself) being the rightful leaders of humanity. He is also on record for stating that he believes that the ruler of all mankind can only be a woman, and that he is "merely a witness to history". Then there's the fact that he's a Jovian, and he sides with the Spacenoid-hating Titans for some reason. All in all, we know he wants power, but what the heck he was planning on ''doing'' with it once he got it remains an enigma.
** BigBad Treize Khushrenada from ''Anime/MobileSuitGundamWing'' keeps his true motives for his actions hidden until the very end: [[spoiler:to instigate a war to end all wars, so massive and horrific that everyone will think twice about open war in the future]].
* In an episode of ''Anime/HellGirl'', an innocent nurse is sent to Hell by a stranger. It is never revealed why he did this and why he's willing to pay the hefty price of going to Hell himself to damn a seemingly innocent woman.
* Chevalier from ''Anime/KiddyGrade'', but its played with for the whole show. Is he the secret BigBad? Is he a good guy all along? [[spoiler: It's kinda both. His ultimate goal is to avenge Eclair, who raised him as a child, but to get into a position where he could do that, he had to join the puppy kicking bastards he hated and rise high enough in the ranks (by being a puppy kicking bastard himself) to get his revenge plans set up. In the end, though, he is definitely a good guy.]]
* ''Franchise/LyricalNanoha'': This is a common trait of {{Anti Villain}}s such as Fate Testarossa and the Wolkenritter. After or during the penultimate battle their agenda is revealed and they are promptly [[DefeatMeansFriendship befriended]]. After which [[HeelFaceTurn they all beat up]] a really evil BigBad.
* Johan Liebert in ''Anime/{{Monster}}''. Even after the series ends, a lot of what he was trying to accomplish is ''still'' open for debate, [[spoiler:and him being put in a coma and, therefore, rendered incapable of explaining any of it means the debate continues.]]
* Played with in ''Manga/MoriartyThePatriot'': While the audience is quite well aware of William's reasons and motivations, the "hero" of the story, Sherlock, is ''not'', and spends much of the series questioning "Why me?" and otherwise trying to figure out what William's motivations and plans are. He knows William is the Lord of Crime--what he can't quite figure out it ''why''.
* ''Manga/{{Naruto}}'':
** Kabuto is a particularly interesting example of the trope, as his motivations and true plans are seemingly revealed several times over the course of the series, only for circumstances to change. At first, he was Orochimaru's EnigmaticMinion...who turned out to be completely loyal to him. Then, he turned out to be a {{Brainwashed}} ManchurianAgent of Sasori's...except that Orochimaru had broken his programming long ago, and his loyalty to Orochimaru is completely genuine. Now that Orochimaru is dead, he appears to be teaming up with Madara...except that he's also leaving a very obvious trail for the Leaf ninja assigned to track him straight into their secret lair. Is it a trap, or is he going for an EnemyMine? When we find out his background, this becomes a JustifiedTrope. [[spoiler: He was once a member of ROOT who specialized in integrating into foreign ninja villages without losing his sense of self, the only other person being his mother figure. However, he ends up losing his sense of self when he is tricked into killing her.]] Since then, Kabuto has been trying to figure out who ''he'' was, which is why his agenda kept seemingly changing. When he ultimately lost to a revived Itachi and was forced to relive the same moment, he finally reaches a conclusion and resolves to help ''Sasuke'' find who he is.
** The Akatsuki organization itself was much the same for a long time. They were attempting to gather the Bijuu, that was a given. But it wasn't until several years after their introduction that any solid plan was revealed, and even then the ultimate goal of said plan is in fact different between explanations. In retrospect this makes sense as the members of the Akatsuki all had wildly differing agendas from the start. TheLeader flat out acknowledged this early on and said he would tolerate it as long as their agendas didn't conflict with the stated goal of the Akatsuki (to gather the Bjuu).
* ''Manga/NegimaMagisterNegiMagi'':
** Fate Averruncus is currently planning to [[spoiler:save the world and also destroy it while helping war orphans]]. Huh? There's also something about [[spoiler:Asuna's forgotten past and apparently disliking his name enough that Nodoka needs to die for it]]. Pick and choose your motives here, folks.
** We don't know what Chao really wanted. [[spoiler:It's later revealed that she wanted to prevent a horrific, century-long war between Earth and Mars.]]
** Kurt Godel is even worse, as he ''explained'' himself to Negi, who still isn't sure what Kurt wants or whether Kurt is even a villain.
* SEELE in ''Anime/NeonGenesisEvangelion'' had their "scenario" which they talked about regularly but the fans don't know what it is. [[spoiler: It's every human, alive or dead, turning into LCL by Instrumentality. You could say the destruction of the world was a secondary, unimportant effect of Instrumentality and never something SEELE planned to do or prevent.]]
** Gendo in the ''Anime/RebuildOfEvangelion'' movies. While in the original anime his goal is to [[spoiler:bring about Third Impact on his own terms so that he can reunite with Yui]], in the movies [[spoiler:Third Impact has come and gone while only being half-thwarted and there was even an attempted ''Fourth'' Impact, but no matter what happens, Gendo claims that everything is still going according to plan...whatever that is.]]
* In ''Manga/OnePiece'', Marshall D. "Blackbeard" Teach's goal is to become the King of the Pirates like most pirates, but his plan is not just "finding the One Piece" and remains pretty ambiguous, getting revealed in bits and pieces:
** Teach had his eyes set on the Dark-Dark Fruit and didn't make a single move until he found it. He also plans to steal Whitebeard's Devil Fruit to use alongside his own.
** One of the only clear parts of his plan is becoming a Warlord, which he does and uses his newly acquired status to go to [[TheAlcatraz Impel Down]] and recruit powerful fighters for his crew.
** His ascension to Emperor consists of claiming Whitebeard's old territories and hunting down Devil Fruit users with powers that catch his attention to steal them for his own crew to use.
** He wants to have Pirate Island legitimized as a member nation of the World Government by holding Koby hostage, even though he's told point-blank by both Koby and his own crew that such a plan has no chance of working.
* Marder from ''Anime/PanzerWorldGalient''. While it's made apparent early on that he wants to take over the entire Crescent Galaxy (to the point of treating Arst's conquest as an ancillary goal), the reason why isn't revealed for a good while. [[spoiler:It turns out that he sees the peace on his home planet of Lanplate as "false", since the populace is practically emotionless. As such, he plans to use Arst's technology to cause a chain reaction that will plunge the entire galaxy into all-out war, with him as the victor that will promote true peace.]]
* Tsubaki from ''Manga/{{Servamp}}''. All we know is that he wants to start a war and defeat the other Servamps one by one, but what he is trying to accomplish by that is still a mystery.
* ''Literature/{{Slayers}}'': Despite being a central character for three out of four seasons, Xellos's true motives remain... a secret.
* Choji Suitengu of ''Anime/SpeedGrapher'' is a variant of this. At first glance, he seems to have an obvious agenda; to control the world by both becoming the man on the throne of the world's greatest MegaCorp and by enticing as many wealthy, powerful figures into his ultra-depraved fetish club as possible. Even the members of the Roppongi Club recognize this as his plan. But it turns out his real plan is [[spoiler: to kill off all of the powerful and wealthy sick enough to get involved in the Roppongi Club in the first place and to devastate the economy of Japan, striking a considerable injury to the world economy, by arranging for the destruction of '''600 trillion yen''' in cash.]]
* ''Manga/TsubasaReservoirChronicle'': In the manga, Fei Wong Reed was so tight-lipped about what he was doing that the {{anime}} kept getting it wrong when they OvertookTheManga and the series had to go back and {{retcon}}.
* ''Anime/YuGiOh'':
** Noa, the BigBad of the Virtual Nightmare Arc, didn't reveal the reason for his grudge against Seto Kaiba or [[LukeIAmYourFather his relationship to Seto and Gozaburo]] until near the end.
** Anubis from ''TheMovie'', whose motivations are never revealed at all. The [[NoExportForYou Japan-only]] novel finally comes clean with Anubis' motive; [[spoiler: Akhenaden made him into a mummy while he was still alive in the ancient past and infused him with dark magic so that Anubis would make Seto into the ruler of the world in a future reincarnation. At first Anubis goes with it, but eventually he decides to get revenge on Kaiba and Yugi both and become Pharaoh himself.]]
* ''Anime/YuGiOhGX'':
** Kagemaru's plans for the Sangenma in Season 1 aren't revealed until the final duel.
** The demonic Duel Monster [[{{Hermaphrodite}} Yubel]] hid [[AmbiguousGender their]] villainous actions under the guise of revenge for being abandoned by Judai and a generic want to [[StalkerWithACrush have him all to themself]] for most of the season. Their [[spoiler:[[LoveMakesYouEvil intense love for Judai and need to be loved back by him in the same sadistic manner]] is unrevealed until the end]].
* ''Anime/YuGiOh5Ds'': Rex Godwin, whose true agenda is ''so'' well hidden that both the viewer and the other characters are constantly forced to revise their opinions of whether or not he's a villain. At first, he looks like a fairly standard AffablyEvil {{Chessmaster}} type of character. Then it turns out that [[spoiler: he's a StealthMentor to the protagonists, using questionable or outright reprehensible methods but with the ultimate end of helping them save the world from the Earthbound Gods.]] Then the situation is complicated by the revelation that [[spoiler: he's the better half of a CainAndAbel situation with his brother Rudger, leader of the Dark Signers, ''and'' both of them worked with Yusei's father in the past and may have had a hand in causing the huge disaster seventeen years ago that led to the current conflict.]] And then, finally, it turns out that [[spoiler: rather than trying to seal away the Earthbound Gods, he was using the protagonists as pawns in his EvilPlan to gain their power, [[GodOfHumanOrigin become a god]], and ScrewDestiny by [[UtopiaJustifiesTheMeans destroying the world and creating a better one]].]]
[[/folder]]

[[folder:Comic Books]]
* ''ComicBook/OneHundredBullets'' has damn near ''[[GambitPileup everyone]]'' working for their own unknown goals. More often than not, when they talk about their plans for the future, they talk in inscrutable riddles that, if you're lucky, will make sense in the context of future issues. You'll have to read between the lines to fully grasp the implications of the plot.
* Mr. Sinister from ComicBook/XMen is often like this, with no one being aware of the goals behind his villainous plot of the week. For example one time he went through the trouble to get a sample of Rachael Summers DNA and then, did nothing with it.
* A possible way to view ComicBook/TheJoker. It is never made clear what his past and goals are [[MultipleChoicePast as he constantly contradicts himself]]. This makes him even scarier.
* ''ComicBook/TheLosers'': The parts of [[ShroudedInMyth Max's]] plan they uncover seem to suggest a movie-Lex-Luthor-esque large scale land grab. Turns out that's only phase one.
* ''ComicBook/BlackScience'' introduces Doxta the witch on the world Tarana. [[TheDreaded Everyone in the world is terrified of her]] but no one knows what she's up to. On meeting Grant she implies she's a hero preventing misuse of power; or maybe she's manipulated Grant across the eververse to bring her pillar technology; or maybe she just enjoys watching people suffer. In any case she escapes Tarana on her own terms, promising to see Grant again...
* In the ComicBook/DisneyDucksComicUniverse story "Threat From the Infinite" the T'Zook are introduced this way: they're aliens who are looking for ''something'' and causing damage to the environment in the process, but the Junior Woodchucks, the only ones to have chanced on their existance, have no idea ''what'' they're looking for or why, or even their name. This makes TheReveal even scarier when the SpacePolice (who had been chasing them for years to serve them fines for polluting hundreds of words) arrives and reveals that [[spoiler:[[{{Ultraterrestrials}} they were originally from Earth]] and want the planet back, and are looking for the ancient cities that contain devices that would help them do just that]].
[[/folder]]

[[folder:Fan Works]]
* ''Fanfic/AbraxasHrodvitnon'': InUniverse, [[Characters/AbraxasHrodvitnonHumans The Collaborators]], [[spoiler:Apex Cybernetics]] (who only make a ContinuityCameo in this ''Film/GodzillaKingOfTheMonsters2019'' fanfiction). It's unclear exactly what this continuity's version of them want. They do appear to have a little more respect for Godzilla and the Titans as the Earth's real line of defence, compared to their canon counterparts' MugglePower agenda; or at least [[spoiler:Maia Simmons]] makes it seem like that's the case with them. [[spoiler:Maia]] expresses an interest in making the human race better able to match the Titans' power level, supposedly with the aim of ''supporting'' rather than attacking Godzilla and his allies in defence of the world. [[spoiler:Supplementary materials reveal that they're just as obsessed with usurping the Titans as the dominant force on Earth as their canon counterparts]].
* ''Webcomic/TheBikiniBottomHorror'': [[spoiler:[[Characters/TheBikiniBottomHorror SpongeBob]]]] is responsible for manipulating the Tortured One and the events of the story to take control of Bikini Bottom for himself, but it remains ambiguous at the end what his motives are beyond opening his own restaurant or what he plans to do next if anything.
* ''Fanfic/EquestriaGirlsFriendshipSouls'':
** Even as we learn more about the full depths of the [[spoiler:Zero Division's]] manipulations and plans, their ultimate goals remain vague, not helping this is the fact that the various members don't always see eye-to-eye, and may have separate agendas from the group's. Human Starlight also hints that their plans might be a threat to Equestria as well...
** Charybdis aided [[spoiler:in Gaia Everfree's resurrection]], but besides the opportunity to gain access to Earth, a realm where the powers that be were unaware of her existence, and couldn't limit her plans as easily, unlike Equestria, it's unclear what she sought to gain from it.
* ''Fanfic/FateRevelationOnline'': Kayaba Akihiko traps ten thousand people in a death game and introduces a [Thaumaturgy Patch] that creates a far more complex magic system than the bare-bones LowFantasy version it had before. He invites everyone to find out ''why''; "If you wish to uncover my motive, struggle to clear the game." No one understands why he would trap so many people, or place so much emphasis on the magic system. The few real mages in the game know full well that the magic system is a near-perfect simulation of ''real'' magecraft, but that just leaves even more questions. If he really does let them out at the end, all he's done is create ten thousand collaborators to his crime of [[ToUnmasqueTheWorld breaking the masquerade]], and they'll all be executed by the [[MasqueradeEnforcer Enforcers]]. Argo, who was following the development of the game beforehand, thinks back to how Kayaba was revolutionizing not just the gaming industry, but software as a whole; she even started a forum thread on the topic that was featured on CNN. He has to have some plan, but no one knows what.
-->Kayaba Akihiko threw away becoming bigger than Bill Gates to orchestrate this Death Game.\\
Compared to that, what could he possibly be hoping to accomplish?
* ''Fanfic/InvaderZimABadThingNeverEnds'': Lex states that he's on a secret mission from the Tallest, one that requires him to retrieve something that he later determines to be [[spoiler: Minimoose]]. However, why he's doing this is yet to be revealed.
* ''Fanfic/LiesOfAttrition'': [[BigBad Chrysalis]] ''claims'' that her goal is to undo Monarque's Wish and set things right, but her motives for this are unclear. And her EvilGloating to Ladybug makes it clear that she's ''no'' WellIntentionedExtremist. And since she's a ConsummateLiar, this may not even be her true goal at all.
* In ''Fanfic/MegaManDefenderOfTheHumanRace'', Mr. Black is initially seen as faceless, but eventually his face, backstory, and name are slowly revealed, as well as his motivations and target.
** The Conduit, his boss, is also this to a greater degree.
* ''Fanfic/PrehistoricEarth'': While implied to be a somewhat shady figure during his very first appearance and eventually confirmed to be both the story's BigBad and responsible for setting up a mass breakout at the titular park, his exact goals and endgame were never really made clear until close to the end of the story[[spoiler:;at which point it's revealed that he's secretly running a prehistoric animal smuggling ring]].
* ''Fanfic/ShadowsAwakening'' has [[OurGhostsAreDifferent the Phantom]], Daolon Wong's [[VillainTeamUp partner]] in the BigBadEnsemble. He makes it clear from the beginning that he's only aiding Wong in order to use him to advance his own plans, without making it clear just what they are (besides revenge against Tarakudo). However, near the end of the story, it's finally made clear that all the Phantom wants is to create a worthy ruler of the Shadowkhan, since he doesn't see himself in the role. [[spoiler: When [[EnemyWithin the Queen]] [[EnemyWithout gets loose]] and [[EvilerThanThou proves herself superior to Wong]], the Phantom switches loyalty to her and [[DemotedToDragon demotes himself to Dragon]].]]
* [[spoiler:Malkuth]] from ''Fanfic/{{The Games We Play|TheGamerRWBY}}''. No one knows if he has an end goal more sophisticated than tormenting Mankind, but Jaune is pretty sure he figures into it somehow.
* Deconstructed in ''Fanfic/TheRWBYLoops''. Because Cinder Fall was canonically one of these when she started looping, her backstory and history varied wildly in each iteration of the time loop, and she eventually decided to ignore any higher goal in favor of [[ForTheEvulz gaining power and her own amusement.]] [[spoiler:This, in combination with her BecomingTheMask, contributed directly to her insanity and eventual attempt to destroy the world...]]
[[/folder]]

[[folder:Films -- Live-Action]]
* In ''Film/AFieldInEngland'', the villain's main goal is finding a buried treasure in the titular field. What he plans to do with it is never explained.
* ''Film/GodzillaVsKong'': Ren Serizawa in the movie version, as it's never explained why he's joined [[Characters/MonsterVerseApexCybernetics Apex Cybernetics]]' MugglePower plan with Mechagodzilla and in doing so gone against every single value that his late father ever stood for, but it's hinted when Ren glares at Godzilla from afar that ItsPersonal. The {{novelization}} on the other hand fleshes out Ren's personal motivations and the source of his hatred for Godzilla.
* Ernst Stavro Blofeld. Despite being a rare case of a recurring villain in the Franchise/JamesBond flicks, very little is known about the head of S.P.E.C.T.R.E. In fact, more may be known about his ''cat''. His past, motives, and most everything else about him remain a mystery (although there was a backstory for him in Fleming's original ''Literature/{{Thunderball}}'').
** This is also subverted in ''Film/{{Spectre}}'', where he's [[spoiler:[[RelatedInTheAdaptation established as]] [[CainAndAbel an estranged foster brother]] [[TheResenter who]] [[DrivenByEnvy despises]] 007 for being favored by his foster father Hannes Oberhauser when both were younger. This ParentalFavoritism led Franz Oberhauser/Blofeld to commit {{Patricide}} out of pure malice and [[DisproportionateRetribution orchestrate the numerous tragedies Bond faced in later years]].]]
* ''Film/SnowballExpress'': Ridgeway isn't ''too'' villainous, but it's clear from his first scene that he has some secret reason for wanting to buy the hotel. The final scene reveals that he's after logging rights.
[[/folder]]

[[folder:Literature]]
* ''Literature/ASongOfIceAndFire'' has a couple of characters whose motives are so mysterious that it's difficult to tell whether they even ''are'' villains:
** Littlefinger is clearly gunning for ''something'', but as he's an absolutely pathological liar with a high-functioning but severe case of ChronicBackstabbingDisorder and [[{{Ponzi}} economic shell games]], it's not clear what that is. Gathering influence, wealth and power are certainly part of it, but whether those are his goal or a means to something else has not been revealed.
** Something of an inversion: Varys claims to be working for the good of the realm, and says so in a couple of situations where it's hard to imagine what he'd gain by lying. But his plans are convoluted enough that it's hard to be sure what he considers the good of the realm to be.
** Jaqen H'ghar, depending on whether you consider him a hero or a villain and which [[WildMassGuessing fan theories]] you subscribe to.
* Lampshaded in the fifth book of ''Literature/TheBannedAndTheBanished''. The main characters [[ForTheEvulz don't realize the villain]] ''[[ForTheEvulz has]]'' an agenda.
* The hyper-advanced alien Overlords in Arthur C. Clarke's ''Literature/ChildhoodsEnd'' arrive in Earth's orbit and, over a few decades, end all armed conflict and introduce technologies that increase living standards worldwide, all the while refusing to explain their motivations. It turns out that [[spoiler: the final generation in humanity's evolution had just been born. The Overlords were sent to ensure that they succeed in becoming part of the Overmind, a universal hive-mind that the Overlords, for reasons unspecified, are unable to join.]] Whether or not the Overlords play a villainous role is perhaps a matter of opinion.
* We don't find out until the last few ''chapters'' of the '''''seventh book''''' why the Trustees betrayed the Architect in ''Literature/KeysToTheKingdom''. We also find out who precisely backstabbed the Piper, why the Will cursed the Trustees, whether or not it was the real Big Bad, what Sunday was up to this whole time, and in the last chapter (sans epilogue) why the Architect imprisoned the Old One. Now THAT'S a long set-up.
* In Mary Gentle's ''Literature/AshASecretHistory'', the Wild Machines' true motive for wanting to destroy the world and erase future history isn't revealed until the final climax, and comes as a total shock to both Ash and the reader.
* The ''apparent'' current [[BigBad Big Bads]] of ''Literature/TheDresdenFiles'' universe are the Black Council. We've seen some of their members, we know some of their methods, and we've seen Dresden scuttle some of their plans. We still haven't the faintest idea what their overall agenda is, though it's hard to imagine what plan has "[[GodhoodSeeker become a god]]" as an ''intermediate step''. [[spoiler: ''Battle Ground'' finally gives the biggest hint to date: The Black Council is working with the entity Nemesis, who is finally revealed to be one of the Outsiders, beings from outside reality who are trying to invade and bring about the Empty Night -- a universe utterly empty and void of any aspect of life imaginable for the rest of eternity, a true unraveling of all things into darkness and eternal silence.]]
* "[[NebulousEvilOrganisation The Organisation Which I Represent]]" in the ''Literature/MediochreQSethSeries'', and their main representative, [[MagnificentBastard the tempomancer]]. We know that they have a secret plan ([[YouCantThwartStageOne and they're already on stage three]]) and it somehow benefited their cause to manipulate everybody in the first book into doing at least some of what they did, possibly [[TheChessmaster everything]]. The tempomancer tells Joseph that they are {{Well Intentioned Extremist}}s seeking to ensure that some future event of Biblical proportions (he specifically references the [[Literature/TheBible Tower of Babel]]) results in the most [[ForScience scientifically-beneficial]] outcome, but it's hard to tell how much of that is true considering [[ManipulativeBastard tricking people is what the tempomancer is there for]]. And it's hard to see how their actions could possibly affect anything of that sort.
* ''Literature/Pegasus2010'': There appears to be a faction among the magicians that has been working ever since the first contact with the pegasi to ensure that humans and pegasi cannot truly communicate with each other. Why they are working so hard to prevent such communication has yet to be revealed, but considering that the most arrogant and manipulative magicians are part of this faction it probably isn't anything good.
* Gammis Turek of ''Literature/VattasWar'' is one such villain. While it's clear that he plans on using his fleet of SpacePirates to take over, the full goals are never revealed in any detail, and are only speculated by the heroes.
* In ''Literature/PleaseDontTellMyParentsImASupervillain'', Spider tends to have ulterior motives for any job she assigns villains. The ploy we see her put into motion in the climax involves sending dozens of villains to steal minor artifacts that she'll find useful, all as a distraction while another team steals a ''major'' artifact.
* ''Literature/{{Animorphs}}'' has an interesting example with [[PuppeteerParasite Visser One]], who has been noted, multiple times, to be explicitly pushing for a stealthy and slow infiltration of Earth, as opposed to [[BigBad Visser Three's]] preference for an all-out invasion. Despite this being mentioned repeatedly, we never found out why... until we read the off-spin Chronicles book, ''VISSER.''
** The book ''VISSER'' is not widely-read, as it is not part of the main series (being one of the four "Chronicles" book). As a result, many fans missed out on the revelation in this book (which is a rather throw-away line, to boot): [[spoiler:Visser One had, through a previous host, conceived and given birth to human twins. The reason she's pushing for a slow infiltration is because an all-out war might kill her children, [[MamaBear and she]] [[EvenEvilHasLovedOnes cannot allow that]].]]
[[/folder]]

[[folder:Live Action TV]]
* The Shadows of ''Series/Babylon5'' go around making shady deals and causing wars, but it's not clear for a long time what they seek to gain by doing this - they are clearly so strong that they could openly seize territory if that's what they wanted. The Vorlons claim that the Shadows are AlwaysChaoticEvil and want everyone to unquestioningly oppose them, and their anger at Sheridan for pointing out that he'd be better able to fight the Shadows if he knew what he'd need to do to thwart their goals is the first indication that the Vorlons ''also'' have a hidden agenda. [[spoiler:In the end, it's revealed that both the Shadows and Vorlons have lost sight of what they are actually supposed to be doing, making it more of a case of ''forgotten'' agenda villians.]]
* The Cylons in the 2000s ''Series/{{Battlestar Galactica|2003}}'' were said in the title crawl to "have a plan", though whatever it might have been was nearly impossible to judge from their actions, which included various attempts to destroy the human race outright as well as an interbreeding program and one attempt at forming a bilateral government. That there were apparently multiple Cylon organizations with differing agendas working against each other only complicated it further. The series is now complete, and we never did find out what the hell they were after.
** Though you can make a pretty good guess: [[spoiler: It was Cavil all along. He wanted to prove to The Five that HumansAreTheRealMonsters so they would abandon their old efforts to make peace with them and hand over Resurrection technology to Cavil.]]
** WordOfGod has confirmed that "they have a plan" was a marketing tag line chosen because "they have a broad series of goals and act in ways that seem likely to achieve them but usually wind up not doing so" wasn't as catchy.
* Benjamin Linus from ''Series/{{Lost}}''. His love for playing mind-games with both his enemies and his allies clouds the issue still further, as do the varying levels of villainy with which he is depicted.
* "The Company" from ''Series/{{Heroes}}'': Daniel Linderman, Bob Bishop, and Angela Petrelli make this look easy. Further complicated by the appearance of ''another'' Company (Pinehearst), apparently founded when [[spoiler:Arthur Petrelli]] broke off from the previous one.
* In ''Series/{{Supernatural}}'', we haven't even begun to learn what [[spoiler: the Yellow Eyed Demon/Azazel has planned for his "endgame." Not even Heaven itself knows what he's planning just yet.]] As revealed in Season 4, [[spoiler: virtually every major event that happened with the Winchester family was set up by Azazel and his minions to achieve his master plan, which is to release Lucifer himself from his cage.]] And boy, [[MagnificentBastard does]] [[GambitRoulette it]] [[TheChessmaster work]]. See MagnificentBastard for Azazel's plan in depth
* In ''Series/StarTrekEnterprise'', "Future Guy" directed agents in the "present" to commit various acts in order to advance his goals in a "Temporal Cold War". Exactly what goals he was trying to advance was never explained. The writers admitted that they themselves had no idea who Future Guy really was or what he wanted (they apparently had a vague idea early on -- he was a Romulan meddling to allow the Romulan Star Empire to win the coming Earth-Romulan War -- but it was abandoned along the way). The writers of the Literature/StarTrekNovelVerse thought up the answers.
* The Silence from ''Series/DoctorWho''. They were responsible for the events of series 5 without appearing until the series 6 opening, and were entirely inscrutable in their actions. The blew up the TARDIS (somehow that wasn't explained), kidnapped [[spoiler: Amy's daughter]], and manipulated all of human history so that they could get a spacesuit. [[spoiler: It later turns out that they wanted to prevent the Doctor from helping the Time Lords return to our universe because this would start the Time War again. They tried to do this by blowing up the TARDIS and when that failed they kidnapped Melody Pond to turn her into a Time Lord assassin. The spacesuit seems to be a StableTimeLoop, the Doctor was killed by someone in a spacesuit so that's why they got one.]]
* Gatehouse of ''Series/TheShadowLine''. He's the series's main antagonist but who he works for isn't revealed until the penultimate episode, and even after this his true goals remain mysterious until the finale's last few scenes.
* Agravaine from ''Series/{{Merlin|2008}}''. He is trying to sabotage Arthur's reign, despite having genuinely fond memories of Igraine (his sister, Arthur's mother) as well as a prime position as #2 in Arthur's court. He scathingly calls Uther "old friend", suggesting a history that has not yet been revealed. He is working with Morgana, even though he seems to find magic distasteful. He also seems reluctant to harm Guinevere (and is, in fact, rather creepily fascinated by her) when Morgana demands that they assassinate her. No one really knows what he's doing.
** [[DroppedABridgeOnHim Including the writers]].
* [[PsychoForHire Moriarty]] on Series/{{Sherlock}} apparently likes to blow people up, break into high-security places, and drive people to suicide simply because he's bored. That is, if we ''can'' trust what Moriarty says...
* On ''Series/{{Leverage}},'' the Italian is this in season three. She has a lot of behind-the-scenes power (she can keep Nate out of jail and in Boston after he has escaped a Massachusetts state prison), and has blackmailed the team into taking down the world's most powerful criminal banker. We know she wanted [[BigBad Moreau]] out of the way. It's never really established who she works for or what her ultimate goals are, but she's implied to have a web of corrupt dealings and plans, and taking down Moreau is just one part of them.
* In the ''Series/DiagnosisMurder'' episode "Rear Windows '98," we never learn what the killer's motive was.
* The [[GreaterScopeVillain Night's King]] from ''Series/GameOfThrones''. He's leading a seemingly invincible army from the freezing and unknown Land of Always Winter after the failure of his first campaign millennia ago. For what? Simple conquest? Eradication of the human race? Fleeing something [[AlwaysABiggerFish even worse]]? No one knows, and he's not telling anytime soon. [[spoiler: We eventually are told his goal is to kill everyone and usher in a time of [[TheNightThatNeverEnds eternal night]]. What would happen [[AndThenWhat after that]] is unclear, though.]]
* ''Series/{{Chucky}}'': Throughout the first season, it's clear that Chucky has some higher goal than just another random killing spree, especially with his focus on trying to [[CorruptTheCutie convince Jake (and later other kids) to commit murders as well]]. As we find out in the SeasonFinale, [[spoiler: he needed to corrupt an innocent in order to power his [[MesACrowd soul-splitting spell]] enough to possess dozens of Good Guy dolls that he and Tiffany had collected, which would then be spread across the country to kill and corrupt even more]].
* ''Franchise/KamenRider'':
** ''Series/KamenRiderFourze'': Gamou's agenda may start with spreading Dark Switches that turn people into rampaging Zodiarts, but the real purpose is to [[spoiler:find the ones who can evolve into the exceptionally powerful Horoscopes. And he actually only want their Switches. And he only wants those so he can fulfill his life-long dream of meeting the Presenters.]] The net result is a BigBad whose plan is constantly advancing despite (or even ''because'') Fourze defeating everything he comes up against.
** ''Series/KamenRiderWizard'': Wiseman is the one responsible for creating the [[MonsterOfTheWeek Phantoms]], but for most of the series it's unknown why he wants to summon more of them. As it turns out, [[spoiler:he doesn't want to make more Phantoms at all, they're just a side effect of his true goal, which is to find people capable of resisting Phantoms who can then become wizards]].
* The Golden Blade in ''Series/LockwoodAndCo2023'', a mysterious swordsman who works in accord with Fittes for the sake of some sinister agenda, but claims to be serving other, even more powerful forces.
[[/folder]]

[[folder:Professional Wrestling]]
* Wrestling/JimmyJacobs came into Wrestling/DragonGate USA "not as an invader" but to use his influence and connections to benefit worthy wrestlers like Wrestling/TheYoungBucks against Ryo Saito and Genki Horiguchi H.A.Gee.Mee!! (who were more straightforward in their deviancy), recruiting them to his "cause" in the process of course. The Bucks, for their part, didn't buy it.
[[/folder]]

[[folder:Radio]]
* Dr. Blackgaard on ''Radio/AdventuresInOdyssey'' was revealed to be plotting to get the land Whit's End was built on even back to the distant flashback when Whit saved the then-rec center from being torn down. Moreover, his ultimate goals were not revealed almost until the very end.
* ''Radio/BleakExpectations:'' Spoofed with Mr. Benevolent's plan in the first series, which requires forcibly marrying Agnes Bin (presumably for her money). When Pip Bin foils this, Benevolent laments how his evil plan is ruined, prompting Pip to ask ''what'' the plan actually was. Mr. Benevolent's only response is an awkward "it was complicated." (Which he proves moments later by revealing part of it involved building a church with a special step for trip Pip up with). Benevolent's plans in later series are far more obvious - kill Pip Bin.
[[/folder]]

[[folder:Tabletop Games]]
* The ''TabletopGame/{{Warhammer}}'' and ''TabletopGame/{{Warhammer 40000}}'' god Tzeentch is supposedly working on some inscrutable endgame, to which he has innumerable {{Gambit Roulette}}s running at all times, often seeming to work against each other. It has been suggested a few times that the plotting might be the objective itself, since as a God of Chaos it wouldn't be much fun if he won and there was only his own will. Another suggestion is that his plotting has become so complex that it's self-defeating, and Tzeentch himself has lost control of his GambitRoulette.
** Newer material suggests that because Tzeentch ''is'' change, he can no more stop plotting than he can end his own existence, because that is precisely what would happen if any of his plans were to actually succeed.
* In ''TabletopGame/MageTheAwakening'', while not all archmasters are necessarily villainous, hidden agendas are fairly par for the course, especially regarding their [[RealityWarping Imperium]] [[CosmicRetcon Rites]]. Not only does utilizing mysterious and circuitous methods of achieving them make them metaphysically easier, keeping the specific agenda hidden from other archmasters makes it less likely that they will employ retroactive sabotage with their own counter-rites.
* The God-Machine's final goal in ''TabletopGame/ChroniclesOfDarkness'' is not known. By anyone. Even its Angels are given, at best, fragmentary details with no idea how they play into the overall plan. This can lead to streams of contradictory data being fed to the Angels, leading to them Falling and becoming the player characters of ''TabletopGame/DemonTheDescent''.
* ''TabletopGame/PrincessTheHopeful'': Nobody knows the Queen of Mirrors's full agenda except the Queen herself. All that is known is that she keeps appearing in the dreams of newly-Blossomed Princesses, telling each of them that she is the True Heir, the one who will drive back the Darkness and restore the Kingdoms of Light.
[[/folder]]

[[folder:Theatre]]
* In ''Theatre/{{Othello}}'' Iago refuses to explain himself and if anything seems annoyed at Lodovico for asking.
-->'''Iago:''' Demand me nothing. What you know, you know. From this time forth I never will speak word.
* ''Theatre/WesterosAnAmericanMusical'':
** One scene parodies this aspect of Littlefinger by having Tywin make a couple comments about Littlefinger being a mystery whose true motives may never be known. Just as he's making those comments, Tyrion is reading a letter written by Littlefinger that makes his CrazyJealousGuy tendencies towards Sansa blindingly obvious.
** Littlefinger himself later has a line which paraphrases the line spoken by his canon counterpart that is used as the page quote:
-->'''Littlefinger:''' If they don't know where you're going, you'll never be seen.
[[/folder]]

[[folder:Toys]]
* ''Toys/{{BIONICLE}}'': [[BigBad Makuta Teridax]]'s ultimate plan wasn't revealed until [[TheBadGuyWins he'd already accomplished it]]. In individual years he had shorter-term goals, like gaining the Mask of Light, Mask of Time, and escaping the prison the Toa Metru put him in, but those never lasted past that year's storyline. Once the Mask of Life storyline started, however, he just seemed to be helping the heroes for his own unknown reasons, which were later revealed to be [[spoiler:committing a GrandTheftMe on the ''[[GeniusLoci ENTIRE UNIVERSE'']]]].
[[/folder]]

[[folder:Video Games]]
* A strange example of what may be a Hidden Agenda Villain, or maybe a Hidden Agenda ''Hero'' can be found in the High Men race of strategy game ''VideoGame/AgeOfWonders''. They're listed as Pure Good-seems obvious. They're masters at fighting the Undead, and aggressively attack other evil races-fine. They're unusually friendly with the humans. Fair enough. They're so piously righteous that they make even the game's main good guys nervous-hmmm... and what, exactly, have they come to ''do''? You only find out in the epilogue, and let's just say that a Keeper who leaves the dwarf-elf-halfling coalition to join the High Men will face a bittersweet ending at best...
* Jon Irenicus in ''VideoGame/BaldursGate2'' spends the whole game thwarting any attempt to directly glean his motives and ultimate goal for capturing and performing horrific experiments on you and your party (and then letting himself get arrested and carted off to a magic insane asylum while dragging one of your party members with him.) [[spoiler: The party eventually finds out he's an elf exiled from his homeland and stripped of his soul, and he wants the soul of a Bhaalspawn to save himself and get revenge on those who exiled him.]]
* Yuuki Terumi made his appearance in the first ''VideoGame/BlazBlue'' game as the villain responsible for destroying many characters' lives, a sly ManipulativeBastard heading [[TheEmpire the NOL's]] Intelligence Department, and [[TheHeavy a mysterious man with ties to most key players and events in the game]] working towards [[RageAgainstTheHeavens killing]] the [[DeusEstMachina Master Unit: Amaterasu.]] But the how's and why's remained unexplained until the fourth game... We eventually learn that he fucks up people's lives because he's tied to the Schrodinger principle; his existence needs to be "observed" in order for him to exist, and making people obsess over killing him is an effective way of accomplishing that, but it's not until the fourth game that it's explained what kind of entity he really is, why he needs to be observed in order to exist, or why [[{{Sadist}} he takes so much enjoyment]] in breaking people. We furthermore learn that he, along with the other villains, seeks the Azure, which will allow him to remake the world into what he deems ideal... once again, we don't learn what Terumi's ideal world is until the fourth game... and, come the fourth game, we finally learn that Terumi is actually [[spoiler: Susanoo, JerkassGod [[SatanicArchetype extraordinaire]] and Amaterasu's brother. He ''hates'' his sister Amaterasu because he was tied to her will as a kind of [[NecessarilyEvil necessary adversary]] in the past, and as he considered that a form of denial of his own free will, he decided to dedicate his life to [[EvilIsPetty destroying absolutely everything she loved in the world out of nothing but petty spite.]] But since this was still in line with his assigned role, he seeks the Azure so that he can turn the world into [[ToCreateAPlaygroundForEvil a cesspool of misery, fear, hatred and despair, where everyone kills everyone they love for him]] and he rules over this hellhole world as its new TopGod.]]
* In ''VideoGame/ChronoTrigger'', Magus [[DiscOneFinalBoss is the villain for a good portion of the first half of the game]], since the heroes are led to believe it was he who created [[EldritchAbomination Lavos]]. After being defeated at his castle and accused of creating Lavos, he informs the heroes he was only summoning Lavos to the year 600 AD, not spawning the beast. [[spoiler:Later on, it's revealed he wasn't even summoning Lavos so as to unleash the creature, he just wanted revenge on it for ruining his life.]]
* ''VideoGame/{{Darksiders}}'': Samael regularly encounters the Horsemen and aids or hinders them as he sees fit, all in the pursuit of a mysterious agenda. He has repeatedly refused to work with Lucifer and Lilith in the past, has no interest in upsetting the BalanceOfPower or challenging the will of the Charred Council (at least openly) and has made no move to claim the throne of Hell for himself, even though he has accrued enough power and resources to challenge Lucifer for rulership.
-->'''[[DungeonShop Ostegoth]]:''' [[TheChessmaster The demon Samael plays a game of his own devising. And we are his pawns.]]
** ''VideoGame/DarksidersI'': For whatever reason he opposed Lucifer and the [[BigBad Destroyer]] following the Apocalypse, and as punishment was imprisoned on Earth. He then offers to help War reach the [[EvilTowerOfOminousness Black Throne]] in exchange for the hearts of the Destroyer's Chosen, allowing Samael to regain his full power. While he could easily kill War at this point, he instead elects to [[IGaveMyWord honor his deal]] and leave without issue, allegedly because [[EvenEvilHasStandards he respects War's desire for vengeance]]. Samael then cryptically states that [[WeWillMeetAgain they will meet again]] before parting ways.
** ''VideoGame/DarksidersII'': When Death travels to the past in order to acquire the Demon Key from Samael, the Blood Prince has Death fight him for it after confirming that the Horseman's visit is unsanctioned and that no one knows he's there. While it is clear that Samael wasn't fighting Death at all seriously, he still chooses to relinquish the Demon Key willingly after measuring Death's strength, and cryptically states that Death's coming fight with [[BigBad Absalom]] will be "quite the show" no matter the outcome before disappearing.
* ''VideoGame/DemonHunterTheReturnOfTheWings'': Greed's motives are one of the biggest mysteries, as he keeps pausing his hide-and-seek game to give Gun hints on what to do next, which results in defeat of other demons, while also being an UnreliableExpositor.
* The Darkness from ''VideoGame/{{Destiny}}'' and ''VideoGame/Destiny2'' doesn't seem to have any particular motivation for ''why'' it caused the Collapse and provides power to humanity's enemies. While the lore confirms that it is TheSocialDarwinist and wants to bring about an UltimateLifeForm scenario called the Final Shape, it seems content for this to happen over billions of years with minimal input on its part. [[spoiler:''Lightfall'' would eventually reveal that the reason the Darkness has an enigmatic motive is because ''it has no motive'' - it isn't alive or intelligent, instead being a BackgroundMagicField. The true orchestrator of the events of the franchise is The Witness, and while it too had an unknown agenda, ''Season of the Deep'' reveals that it is a MindHive of the first race the Traveler blessed who languished for purpose. When they discovered the existence of the Traveler's opposite, the Veil, they tried to merge to two to bring about the Final Shape - a perfectly ordered universe. The Traveler fleeing led to them fusing into the Witness and begin an eons long hunt to create meaning in a meaningless universe]].
* Flemeth, from ''Franchise/DragonAge'':
** She saves the PC and Alistair from the bloodbath at Ostagar in the first ''VideoGame/{{Dragon Age|Origins}}'' and even sends her daughter with them. At first she claims that the Blight threats her too, but her real intentions aren't revealed until much later in the game, depending on what order you'll play certain regions. [[spoiler: She's hoping that Morrigan will grow her magical powers during the quest so she can possess her later in the hopes of continuing her centuries-long lifespan.]] And going even further in the game [[spoiler: It becomes clear Flemeth set up the whole TakeAThirdOption setting in the hopes of getting her hands on to the demon-god-baby that the male PC, Alistair, or Loghain can father.]]
** ''VideoGame/DragonAgeInquisition'' reveals a bit more about her nature, but does nothing to clear up her motives. [[spoiler: She carries a fragment of Mythal, a powerful mage that the ancient elves worshipped as a goddess - and she seems to be seeking even more power for her mysterious goals. If Morrigan's son Kieran was born with the old god soul, she'll take it from him peacefully, all while revealing that neither Morrigan or Kieran ever needed to fear possession by her.]]
* ''VideoGame/DyztopiaPostHumanRPG'': Asterisk [[spoiler:doesn't reveal why he attacked humanity in the first place or why he agreed to revive them for Zazz, outside of him ominously mentioning a cycle. On a NewGamePlus run, he'll claim that wiping out humanity is a MercyKill because of how they rendered the planet uninhabitable, but he doesn't specify if that is the main reason he did so]].
* Mantorok is initially a sort of BigGood for ''VideoGame/EternalDarkness'', manipulating events in order to kill off the other three Ancients as revenge for them sealing and weakening him. In the OmegaEnding of the game where he succeeds, however, it's implied that he has ulterior, more sinister motives for what he's doing, and whatever they are is never revealed.
* ''Franchise/FinalFantasy'':
** The heroes spent some time chasing after Exdeath/Exodus in ''VideoGame/FinalFantasyV'' without having the faintest clue what he was up to - and he even berates them for trying to stop him without knowing what he was planning. As it turns out, [[spoiler: he was trying to re-fuse a sundered world into its original form.]] But since he wanted to do this so he could gain control of the Void and conquer / destroy everything, it wasn't ''that'' ambiguous after all.
** Golbez was a similar example in ''VideoGame/FinalFantasyIV''. The characters {{Lampshade}} this halfway through the game when they mention that Golbez is seeking the [[MacGuffin Crystals]] to reach the moon for some kind of power, although they don't know exactly what it is. It's later revealed that [[spoiler:Golbez is actually BrainwashedAndCrazy, manipulated into trying to free Zemus, TheManBehindTheMan and actual BigBad of the game, who is trapped in stasis on the moon.]]
* The motives of the mysterious Shivans in the ''VideoGame/FreeSpace'' games is never explained. It's strongly implied that their "war" with the Terrans and Vasudans is little more than a speed bump in the path toward their true objective.
* Alex in every ''VideoGame/GoldenSun'' game in which he has appeared. [[spoiler:Yes, even [[VideoGame/GoldenSunDarkDawn that one]].]]
* That ''VideoGame/HalfLife'''s G-Man has an ambiguous nature only goes to show how well his agenda is hidden.
* [[HistoricalDomainCharacter Heinrich Himmler]] in the ''VideoGame/HeartsOfIron'' [[AlternateHistory Alternate]] [[AlternateHistoryNaziVictory History]] mod ''VideoGame/TheNewOrderLastDaysOfEurope'' runs the [[Literature/NineteenEightyFour 1984]]-esque dystopia known as Ordensstaat Burgund (SS State of Burgundy) under an even more extreme version of Nazism called "The Burgundian System" that keeps up an unprecedented level of secrecy, earning Burgundy the nickname of "[[NamesToRunAwayFromReallyFast The Shadow State]]". [[InterfaceScrew The player can't even view their focus tree unless they're playing as them]], with the only result of trying being "STRENG GEHEIM" (Top Secret). There's a reason for that. [[spoiler:His grand plan involves unleashing a [[NukeEm Nuclear]] Apocalypse upon the ''entire world'' in order to [[OmnicidalManiac kill off all non-Aryans]], thinking [[TheSocialDarwinist only they are strong enough to survive it]].]] In a world where [[UsefulNotes/AdolfHitler Hitler]] is still alive, [[AbsoluteXenophobe Himmler]] stands as one of the cruelest & most insane men in the game. This comes to the point of justifying the trope if Heydrich wins the German Civil War: [[spoiler:Even the Blonde Butcher, architect of the Holocaust and one of the worst of the Nazi power sphere here and in the OTL, [[EvenEvilHasStandards cannot bring himself to back the apocalypse]]. Thus, he ends up plunging the entirety of the Pakt into a gigantic war to seize the nukes before Himmler can use them]].
* ''VideoGame/HorizonForbiddenWest'' plays with this in the case of the main antagonists - [[spoiler:Far Zenith. At first, it seems they sent the extinction signal for HADES because they wanted to get to a "clean" earth from their destroyed planet and use GAIA to re-terraform it as they see fit. However, this plan, [[ItsAllAboutMe despite being in line with what we see of them]], is still suspect from a logical standpoint. It isn't until the very end of the game we get the real story: a rogue A.I (NEMESIS) of their own design wiped out their planet, and is chasing them. Earth is just a stop point to some random location NEMESIS can't get to. NEMESIS not only sent the extinction signal, but will wipe earth clean just to spite them.]]
* Kessler's motives only become apparent right at the end of ''VideoGame/InFamous''. He's got control of a huge organization of soldiers, but doesn't aim to take over the world. He's been researching the Ray Sphere, but doesn't seek superpowers for himself, since he already has them, nor is he really trying to change the world, despite that unleashing that technology has certainly changed it. None of his lectures have the usual villainous rant; he says he's tired, and that he honestly hopes Cole will kick his ass when the time comes for them to confront one another. [[spoiler: Kessler is Cole from an alternate future, where he fled from a giant monster called "The Beast", only for everyone, including his family, to die because of his inaction. He's traveled to the past to jump-start Cole's development of powers and to ensure that Cole is tough enough, physically and mentally, to face the Beast before the Beast kills ''everyone.'']]
** In ''VideoGame/InFamous2'', we find out that [[spoiler:the Beast himself is not just a monster destroying the world for kicks. An illness originating from the Ray Sphere's explosion in the first game is going pandemic, and will kill everyone except conduits (people with powers like Cole). The Beast is using his power (which is bringing out the conduit powers in anyone that may have them) to make sure there are as many survivors as possible. This however, involves, sacrificing the life force of those around the conduit (similar to how the Ray Sphere works, only there's no illness from it).]]
* What, exactly, Kun Lan is doing in ''VideoGame/Killer7'' is never truly revealed. It is merely hinted that [[spoiler:he and Harman pass the centuries by one causing trouble and the other putting a stop to it. The games godlike entities play...]]
* The Master of Masters from ''Franchise/KingdomHearts''. We still don't know his plan, his motivation, his goals, or even his name or what he looks like under that cloak. [[KudzuPlot All that's been revealed so far]] is his voice, [[BewareTheSillyOnes his personality]], and that he gave his six apprentices oddly ill-fitting roles to [[YouCantFightFate save the world of light]].
** Additionally, Xigbar[[spoiler:/Luxu. We know he's been [[TheManInFrontOfTheMan manipulating Xehanort]] to fulfill the role the Master gave him, but unlike the other Foretellers, we don't know what that role is.]]
* ''Franchise/MassEffect'':
** Saren is set up as scheming and traitorous from the beginning of the game, but even while investigating his links to the geth, his research on Noveria and archaeological digs it's unclear ''why'' he's doing it all. His goal of acquiring the "Conduit" stays pretty unclear for a long time, you don't find out what it is and what it does until the very end-game.
** The Reapers themselves are much the same throughout both games. They come back [[RegularlyScheduledEvil every 50,000 years]] and wipe out all sapient organics. Why? It's not until the end of the second game that we get the answer that [[spoiler:they're doing it to use our ''[[HumanResources bodies]]'' to build more of themselves]]. And one game later it turns out there's even more to it than that. [[spoiler:Turning organic beings into more Reapers accomplishes two things. Making more Reapers, and preserving that life in some way as opposed to completely wiping it from the galaxy. The Reapers' true purpose is to keep organic life from creating, and then warring with, synthetic life. Because this kind of war has happened before, and tends to wreak havoc on inhabitable planets, meaning fewer places to support life. The Reapers have been killing spacefaring races to ''preserve life itself as a whole'']].
* It takes four ''VideoGame/MetalGear'' games and about 80 hours of play to finally understand what [[DoubleReverseQuadrupleAgent Ocelot]] was doing all the time. Pretty good for someone who appears about 1 to 2 hours into the [[VideoGame/MetalGearSolid first game]] and [[MagnificentBastard apparently runs the entire show]].
* Mercilessly parodied in ''VideoGame/NoMoreHeroes'', in which [[spoiler:Jeane]], a character given precious little foreshadowing [[AllThereInTheManual except in the manual]] (and in [[spoiler:the name of protagonist Travis Touchdown's cat]]), suddenly appears out of nowhere. After the supposed final opponent Dark Star makes a ridiculous LukeIAmYourFather pronouncement, Jeane kills the man from behind before any fight takes place, and she does so by ''[[GroinAttack punching him through the crotch]]'' no less. As it turns out, [[spoiler:Jeane]] has had a grudge against Travis all along, but unless you can capture video and play it back slowly (or have Internet access and see the clip on Website/YouTube), you'll never know: she explains that the details are too gruesome and that they might [[NoFourthWall drive the game's rating up even further]] ("What if it gets delayed? You don't want this to become [[{{Vaporware}} No More Heroes Forever]], do you?"), so she only agrees to divulge them through a brief fast-forward sequence where every revelation prompts a stunned reaction from Travis, but the revelations themselves are [[MindScrew perfectly unintelligible]] (save for at the end, when Travis unhelpfully summarizes that [[spoiler:Jeane is his half-sister]]).
* In ''VideoGame/PrinceOfPersiaTheSandsOfTime'', the [[EvilChancellor Evil Vizier's]] plans are never revealed throughout the entire game until his last words ("I could have been... immortal."), and even then, it's not clear ''how'' he wanted to achieve that goal. Thanks to the TimeyWimeyBall in ''[[VideoGame/PrinceOfPersiaWarriorWithin Warrior Within]]'', he's back in ''[[VideoGame/PrinceOfPersiaTheTwoThrones The Two Thrones]]'', and achieves immortality quickly into the game.
* ''Franchise/ResidentEvil'''s Albert Wesker managed to keep his true objective hidden for the first 4 and a half games. He was a special forces police officer and secretly a top researcher for MegaCorp Umbrella. When [[spoiler:Umbrella collapses]], it becomes apparent he has another motive. Soon, we discover [[spoiler:he's gathering viral samples for Tricell, Umbrella's rival company. Soon, he manages to redefine MagnificentBastard when he [[ChronicBackstabbingDisorder backstabs Tricell]] and reveals his true agenda: [[EvilutionaryBiologist To release a virus across the planet to create a superior race of humans, wiping out ''almost'' the entire world in the process.]]]]
* ''VideoGame/StarCraft'':
** During ''VideoGame/StarcraftBroodWar'', Duran filled this role. He appeared first as an enemy of the Dominion, then as an apparent [[TheMole mole]] for Kerrigan helping her destabilize the terran forces in the Sector... then the infamous "secret mission" came along and implied he had [[GreaterScopeVillain some other paymaster]] and that Kerrigan was merely a puppet.
** In ''VideoGame/StarcraftIIWingsOfLiberty'', details surrounding "[[SdrawkcabName Dr. Narud]]" suggested he was affiliated with (or ''was'') Duran and was helping Mengsk create [[GeneticEngineeringIsTheNewNuke Hybrids]] for some unknown reason -- both [[IKnewIt revealed to be spot on the money]] in ''Heart of the Swarm''. As of the latter expansion, it appears that Duran served an entity known variously as "Amon" or the "Dark Voice", who is quite possibly a PhysicalGod and/or [[{{Precursor}} xel'naga]]. According to the Overmind's visions, Amon [[OmnicidalManiac wants to obliterate all life in the Koprulu Sector]] ([[ApocalypseHow or maybe beyond...]]), but even the Overmind, who was a puppet of Amon's for most of its life, has ''no clue'' how or why, or what cards Amon might still have to play.
* Hel's plan in ''VideoGame/ValkyrieProfileCovenantOfThePlume'' gets no explication whatsoever. In one ending a character suggests she was just stirring up trouble ForTheEvulz, but this character has no way of knowing for sure. It is a reasonable theory that she [[spoiler: wanted to get her hands on the Angel Slayer]], but this is conclusively proven either.
[[/folder]]

[[folder:Visual Novels]]
* In ''VisualNovel/{{Ghostpia}}'', the Priest's goals and motivations are a complete mystery. It's never explained why he holds such a tight grip on the town, why he holds such animosity towards Sayoko or why he held Yoru in Church custody beyond a vauge claim that she is a "witch," a claim that Yoru herself is confused by.
[[/folder]]

[[folder:Web Animation]]
* ''WebAnimation/{{Tetrisd}}'': It is never revealed why the aliens attacked Earth to cover it up with ''VideoGame/{{Tetris}}'' blocks.
* ''WebAnimation/{{RWBY}}'': Most of [[BigBad Salem's]] followers believe that Salem is trying to create a new world order and they'll benefit in [[PsychologicalProjection different and personal ways]] if they support that endeavour. While both [[OmnicidalManiac Tyrian]] and [[BigGood Ozpin]] believe, for differing reasons, that her true goal is to destroy the world, Salem has never confirmed what she really plans. [[spoiler:Tyrian believes she represents his ideation of ultimate destruction while Ozpin believes that immortality has become such a [[WhoWantsToLiveForever traumatic burden]] for her that she's seeking an out via [[SuicidalCosmicTemperTantrum a loophole]] she thinks she's found in [[BarredFromTheAfterlife the curse]] the gods placed upon her.]]
[[/folder]]

[[folder:Webcomics]]
* The still unnamed ghost from ''Webcomic/AGirlAndHerFed'' - who we've seen, but is (probably intentionally) hard to identify due to the art style - who was responsible for setting the Pocket President program in motion. It's been stated that the PP's purpose was to eventually spark another American Civil War... but the question of why - let alone how, given the PP's tendency to turn its bearers into [[CyberneticsEatYourSoul into depressed zombies or Ax-Crazy psychos]] - has left even the protagonists' ghostly allies baffled.
* Hereti Corp from ''Webcomic/SluggyFreelance''. While they engage in a few bits of more explicable evil, their primary goal involves doing something with Oasis and Dr. Steve's base lab. Like most everything else surrounding Oasis, however, it's shrouded in mystery.
** Although now [[spoiler: Dr. Schlock is in charge, and at this point we know practically the entirety of his plan thanks to [[AnotherDimension the 4U City arc]]: get rid of riff, acquire military contracts, put dimensional flux agitator in space, take over world, create {{dystopia}}.]]
* ''Webcomic/TheOrderOfTheStick'':
** The [[BigBadDuumvirate three directors]] of the Inter-Fiend Cooperation Commission; we know that they want to unite the fiend races, and that the (apparent) reason they made a [[DealWithTheDevil deal]] with [[spoiler: Vaarsuvius]] was to [[spoiler: "knock [[BigBad Xykon]] out of his comfort zone"]] as part of their larger EvilPlan (which apparently also involves the Gates). We know that they want to attack [[{{Heaven}} The Upper Planes]] but we don't know why or how. In short, we know nothing of their long-term goals.
** [[GreaterScopeVillain The Snarl]] eventually evolves into another example. We are told that it is a world-destroying, god-killing abomination, but its real goals appear to be more than just destroying everything, and the person telling the Snarl's story is quickly revealed to be a ConsummateLiar anyway. It is made clear that the heroes don't know everything about it, and it's quite possible not even gods know what the Snarl is really after.
* ''Webcomic/AvasDemon'': TITAN is a GalacticConqueror and has a rising popularity as a Cult, private army, MegaCorp and Lifestyle, his true motivations for his conquest are unknown, but "TITAN has a plan for you."
%%* ''Webcomic/DragonBallMultiverse'': [[spoiler:U5's XXI.]]
* What does [[EldritchAbomination Posey]] want with Attley in ''Webcomic/TheSanityCircus''? She seems to want to 'help' her somehow, but how? It doesn't become clear for a long time, and until then it becomes ''very'' clear that she will knock down anything/one she has to in her way. Even her strictly-speaking teammate Sammy doesn't get let in on her plans, but appears to know that when she says 'Don't worry, this will work', it will. [[spoiler:She wants Attley to return to being a fellow Scarecrow, and to prove her worth to the other Scarecrows who would declare Attley's too useless to be allowed to live.]]
* In ''Webcomic/ElGoonishShive'', all that is known about Lord Tedd is that he is apparently a DimensionLord who wants to kill his weak multiversal counterparts. The questions of which Tedds (besides the main universe one) he considers weak, why he considers being weak to warrant killing, and what motivates him to kill weak Tedds all are unanswered and given the KudzuPlot of the comic won't be for a long time.
* ''Webcomic/ImTheGrimReaper'': Brook suspects this of Satan for making reapers. He notes that sinners will die on their own so there is no real need for him to create reapers at all. Satan does admit that his reapers have a purpose for a plan of his, but refuses to elaborate on what that plan may be.
[[/folder]]

[[folder:Web Original]]
* Done in the Laputa Arc of the TabletopGame/NewVindicators, with the leader of Laputa's motivation and true identity remaining unknown until the very climax of the story. The heroes think they're dealing with one thing-a terrorist group that wants to punish the United States for its treatment of superhumans and create a better world led by the superhumanly intelligent leader, but the real truth is hidden, even from many members of Laputa.
* The Necromancer of the Literature/WhateleyUniverse. The heroes have tangled with him several times, but they still don't know what he's after, why he's gathering PlotCoupons, and what he wants to do with them. Given who he deals with, it'll be bad.
* In ''Roleplay/SurvivalOfTheFittest'', Danya's agenda is so well hidden that even most of the handlers don't know what it is, let alone the characters. This is a bigger deal than it sounds when you take into account that the handlers are the ones who write the plot. After five years and (almost) three versions of the game, with a fourth on the way, only a few hints have been shown.
* Across the various works of ''Franchise/TheSlenderManMythos'', the motives of the titular Slender Man typically remain as inscrutable as everything else about him, from his nature to what he even ''does'' to his victims.
* Mechakara, the first major villain of WebVideo/AtopTheFourthWall. For months we watched him occasionally pop up at the end of a video with Linkara remaining oblivious, until the WhamEpisode that explained everything.
** The Gunslinger was happy to talk about what he wanted--Linkara's magic gun, by any means necessary--but what he wanted it ''for'' remained unexplained for most of a year after his first appearance.
** Parodied with both Mysterior and Mr. Enigma. Their only motivations ''are'' being mysterious. They [[HarmlessVillain don't pose any threat]], aside from bothering Linkara.
* ''Roleplay/TheGunganCouncil'' has featured several enigmatic villains. Two high ranking Imperial, Xyra and Ayreon, are mysteries even to their own peers and both their ultimate goals are shrouded in mystery. What Darth Apparatus wants has always been assumed to be power, yet whether it's for power's sake or some other end goal has never been explained in detail.
* In ''WebVideo/MarbleHornets'', The Operator, the Masked Men, and totheark (who may or may not be one or more of the Masked Men) all have inscrutable goals. The Operator is generally considered to be an EldritchAbomination, and may not have a goal that humans can comprehend. It's debatable whether some of them can even be called villains, as the biggest indication of their malevolence is [[DarkIsEvil acting incredibly creepy]]. The most unambiguously malevolent character [[spoiler: turns out to be Alex]], and even his goals, outside of [[spoiler: murdering the rest of the cast]] are a mystery.
[[/folder]]

[[folder:Western Animation]]
* ''WesternAnimation/BeastWars'' has several:
** Tarantulas first and foremost. His origins and sanity are open for interpretation and he doesn't reveal any of his goals until his final appearance. A good example of this would be an instance in which he returns to the other Predacons after what's implied to be a decent period of lurking in the shadows on his own, and in the same breath, both defects from Megatron's crew and offers his assistance in dealing with an alien structure that's central to the episode's plot. When the incongruity of this is brought up by Megatron, Tarantulas's explanation is simply: "I have my reasons!" [[spoiler: Turns out he was acting as a mole for the Tripredacus Council with the goal of negating the existence of both the Predacons and the Maximals by destroying The Ark, as he and the Tripredacus Council aren't descended from Autobot or Decepticon. His reference to The Vok as "meddling" implies that their actions were a hindrance to this goal.]]
** Megatron plays this role somewhat, with his true intentions carefully masked by a series of other plans, any one of which could take priority... It's often unclear how much he had planned from the start, how much was backup plans, and how much was simply improvisation. It takes a cunning villain indeed to play mind games with Tarantulas and come out on top. [[spoiler: His true plan was to travel back in time to prehistoric Earth and destroy the sleeping Optimus Prime onboard The Ark, changing history so that the Decepticons win the Great War and the Predacons become the rulers of Cybertron in the future. Finding a huge energon source- the reason given in the pilot for why he stole the golden disk, was just a bonus that allowed him to recruit his crew.]]
** Ravage, Blackarachnia, and even Quickstrike dabble in this, to boot.
** [[SufficientlyAdvancedAliens The Vok]]. Their powers are vast and ambiguous, they introduce themselves to Optimus in the guise of [[EldritchAbomination Unicron]], they cause incredible damage to both sides in the conflict over the course of their involvement, but what they actually are and what they're there for is never made clear. To make matters worse, it's revealed they're AncientAstronauts, and are implied to be responsible for Stonehenge and other monolithic structures. They at least partially cross over into BlueAndOrangeMorality, as well. Every Vok-centric episode is also [[IdiosyncraticEpisodeNaming easily picked out by its title, each one going by the template "Other V----"]].
* ''WesternAnimation/BigHero6TheSeries'': Most of the {{Arc Villain}}s fit this bill in the series, aside from [[InspectorJavert Chief Cruz]], who makes his goals quite clear to [[DramaticIrony Hiro]] when they first meet.
* ''WesternAnimation/CodeLyoko'': XANA's motivations, or the reasons for its hostility to human life, are completely unknown, and unlike most examples, the heroes ''never'' find out. It's not clear if it wants to [[TakeOverTheWorld rule the world]], or [[OmnicidalManiac destroy it]], or [[AndThenWhat what it plans to do after that]] (if anything), or why it would want either. Its immediate goals get revealed as it pursues them, but any kind of end goal it has in mind is a complete mystery. It's never seen by the heroes, and it rarely bothers communicating with them, much less give a MotiveRant. Being that XANA is essentially a sapient computer program, for all anyone knows it could just be malfunctioning, but that's just speculation. ''None'' of this makes XANA [[NothingIsScarier any less frightening]].
* Vlad Masters often does this in ''WesternAnimation/DannyPhantom''. The first major instance is getting the Skeleton Key. Neither the heroes nor the audiences know why he wanted it. It's revealed in a later episode. The ''same'' episode then shows '''ANOTHER''' hidden agenda; namely Vlad obtaining the Fenton Ecto Suit, the services of [[TheDragon the Fright Knight]], the Ring of Rage (which he didn't get), and the Crown of Fire. While the former is shown in a later episode, the rest unfortunately is never explained due to the show being cancelled.
** Also Youngblood in "Pirate Radio". He pops out for the first half of the episode, doing various villainous tasks that make absolutely no sense and don't seem to connect. It's all revealed in the second half.
* ''WesternAnimation/{{Disenchantment}}'': Emperor Cloyd and The Enchantress are a villainous duo that are responsible for sending Luci to Bean. They are clearly evil, but their end goal is never revealed. In fact, the country where they are isn't even revealed until late in season 1. [[spoiler:It's revealed they are planning for Bean to get her hands on the Elixir of Life and they want Dreamland to fall. Season 2 reveals they and Dagmar have made a bargain with Hell which they want Bean to fulfill, but the specifics of that deal, even by the end of season 4, are similarly unclear, and by then Cloyd and Becky have changed plans to stealing Dreamland's magic for their own reasons.]]
* Grodd in the third season of ''[[WesternAnimation/JusticeLeague Justice League Unlimited]]''. He brought together the supervillains of the Franchise/DCAnimatedUniverse into one combined force, came up with a plan for granting invulnerability to all of them, coerced ''Lex Luthor''... and what was his ultimate plan? [[spoiler:Turning the entire planet into apes!? Needless to say, [[DisappointedByTheMotive it ended with Luthor shooting him in the face.]]]]
* ''WesternAnimation/GravityFalls'' has Bill Cipher, a [[BewareTheSillyOnes goofy-yet-sinister]] "dream demon" who is summoned by Li'l Gideon to steal the combination to Grunkle Stan's safe, so Gideon can get his hands on the deed to the Mystery Shack. Bill agrees to do it in exchange for help with "something [he's] been working on", and is rather furious when Dipper, Mabel, and Soos manage to get in his way and drive Gideon to break off the deal. After being fought to a standstill in a BattleInTheCenterOfTheMind, Bill departs with a cryptic warning. Bill returns in the season two episode "Sock Opera" and tricks Dipper into a DealWithTheDevil, only to double-cross Dipper, [[DemonicPossession steal his body]], and attempt to frustrate his investigations, first by damaging the old laptop found in "Into the Bunker", then by trying to steal and destroy Journal #3 because he fears Dipper is getting too close to solving the mysteries of the town. It's finally revealed what his plan is in the latter half of Season 2: [[spoiler:he wants to open a rift between reality and the Nightmare Realm, allowing him to take a physical form and bring about TheEndOfTheWorldAsWeKnowIt]].
* ''WesternAnimation/HazbinHotel'': [[TheDreaded Alastor the Radio Demon]] obliterated some of Hell's oldest and most powerful Overlords almost immediately after arriving there, creating his reputation as a feared and incredibly powerful Overlord. His goals and motivations are known only to him, [[MysteriousBacker including his reasons for suddenly deciding to sponsor the titular hotel]] (his stated reason is that he wants to [[ItAmusedMe entertain himself]] by having a front row seat when the whole thing proves to be a failure). Things get only more mysterious when it's revealed that [[spoiler:he mysteriously disappeared seven years ago, and has only returned recently]], and that [[spoiler:he decides to keep it secret that Carmilla Carmine killed an Exorcist; something that was thought to be impossible for a Sinner to accomplish. When he ''does'' reveal it to Charlie, it's to make a mysterious deal whose details are still secret]]. [[spoiler:The Season 1 finale proves that Alastor does possess a deeper agenda than his own entertainment: He's made a deal that resulted in another entity having ownership of his soul, and that he seeks to free himself so he could "pull all the strings"]].
* In ''WesternAnimation/{{Metalocalypse}}'', the only thing that's been revealed about [[BigBad Mr. Salacia's]] master plan is that it's called Falconback.
* Zaheer and his gang from Season 3 of ''WesternAnimation/TheLegendOfKorra''; other than an attempt to kidnap Korra when she was little and a few vague mentions of wanting to overthrow the White Lotus and the Avatar, no one knows what his end goal is. [[spoiler: He eventually explains that their end goal is the complete destruction of all governments, followed by killing Korra while she's in the Avatar State, so the world would go back to the way it was before the Avatar and thus achieve "true" balance.]]
* ''WesternAnimation/SpiderManTheAnimatedSeries'': The Chameleon in the "Six Forgotten Warriors" arc of season five, where it is revealed that he is conspiring against the Kingpin, with foster brother Rhienholdt to free their father the Red Skull, from the vortex he is trapped and use the Doomsday weapon to the Red Skull’s dream of World Domination a reality.
* ''WesternAnimation/TangledTheSeries'': The [[NoNameGiven Enchanted Girl]] becomes an EvilMentor to [[spoiler: Cassandra]] in the third season for reasons only revealed much later. [[spoiler: She's [[GreaterScopeVillain Zhan Tiri]] [[UnwittingPawn playing Cassandra like a fiddle]].]]
* The writers of ''WesternAnimation/TeenTitans2003'' confessed they at first had no idea what they would make Slade's plan in Season 1, explaining why the viewers, let alone Robin, had no idea either. Come to think of it, what Robin was meant to DO was never really specified either. The one thing he stole was meant for him anyway. And how Terra's running everyone out of town benefits him is never mentioned either.
** Seeing how Terra [[CurbstompBattle curbstomping]] the Titans resulted in him having total control of the city with his robot armies goose-stepping through the street, the benefit to him seems [[EvilOverlord quite obvious]]. The real question is [[AndThenWhat where he was intending to go from there]]. Slade is the God of this trope.
** He had a clear agenda during the Trigon arc, at least. Of course, that was because he was ''dead'' and very clearly didn't want to stay that way.
* ''WesternAnimation/StarVsTheForcesOfEvil'': In contrast to Ludo's obvious and repeated desire to capture the wand, [[Characters/StarVsTheForcesOfEvilToffee Toffee's]] ultimate motives are unknown. He plots to destroy the wand, in a gambit to ultimately get his finger. However, after he does achieve full regeneration, he just walks away until he's blasted by Star. Likewise, we know nothing of what motivated him to go rogue and kill Moon's mother in the first place, though WordOfGod seems to imply that he used to be a WellIntentionedExtremist who wanted to help monsters rise up against the Mewmans, and thus would not accept a peace treaty between the two species. More light is shed on things with the release of the ''Book of Spells'', which explains that Toffee was radicalized by Seth, the oldest Septarian who vehemently wanted Comet dead.
* In the original season of ''WesternAnimation/JackieChanAdventures'' the main protagonists know that Valmont and the Dark Hand are after the talismans, but they don't know that said talismans are meant to bring BigBad Shendu back to life. In this case, [[DramaticIrony the audience knows the intentions of the villains but the protagonists don't]].
* Nerissa from the first half of the second season of ''WesternAnimation/{{WITCH}}''. [[spoiler: It's later revealed she's a WellIntentionedExtremist who wanted to end all war and suffering- by making herself goddess of all reality]]. Before she got anywhere close to attaining this, though, her plot was [[HijackedByGanon Hijacked by Phobos]], a much more straightforward EvilOverlord.
[[/folder]]
----