[[quoteright:347:[[ComicBook/SpiderMan http://static.tvtropes.org/pmwiki/pub/images/bugglespiderman_1254.jpg]]]]
[[caption-width-right:347:"What is he up to now?" How about saving your ungrateful lives![[note]]Again![[/note]]]]

->''I don't have time to justify myself to your viewers. I have a galaxy to save.''
-->-- '''[[AntiHero Commander Shepard]]''', ''Franchise/MassEffect''

Being a {{Superhero}} isn't all it's cracked up to be. The heroes' lives and those of their loved ones are constantly in danger from their [[BigBad archnemeses]]--and sometimes from their own powers, too. Sometimes [[FakeUltimateHero someone else]] [[DudeWheresMyReward takes credit]] for their heroic efforts. But perhaps [[EtTuBrute the most hurtful and confusing]] drawback comes when the people they've sworn to protect hate their guts.

This could arise for any number of reasons:
* Resulting from the hero's actions:
** Late payments on her HeroInsurance.
** The hero DoesNotKnowHisOwnStrength.
** TheHero is in the middle of a ConspiracyRedemption.
** TheHero is taking on the mantle of a reviled LegacyCharacter.
** [[GoodIsNotNice He's a jerk.]]
** [[NominalHero He deserves it.]]
** He pulls a ZeroApprovalGambit.
* Because people just plain want [[TheChewToy to pick on the hero]]:
** [[ShootTheDog Shooting the dog]].
** [[KillHimAlready The public doesn't agree with]] [[HonorBeforeReason the hero's lack of dog shooting]].
** [[AllOfTheOtherReindeer Just because they're different]].
** [[MugglePower Just because they have powers]].
** People like [[BullyingADragon pissing off someone above their]] SuperWeight category.
* Other:
** Freedom of Speech, which is a common justification used.
** [[MaliciousSlander Anonymous rumors]], perhaps planted by a VillainWithGoodPublicity.
** TheHero is centerpiece to some disastrous prophecy.
** The hero's [[WalkingDisasterArea constant proximity to awful events]] makes him [[TheScapegoat appear suspicious]].
** The news media just needs to [[OnlyInItForTheMoney sell some copies]].
** The news media/corporations/government ''really'' hates his guts for doing something anti-establishment.
** The latest fashionable ideas rule out the idea of him being anything other than a villain.

But whatever the reason, public sentiment is against these heroes, and there's usually [[StatusQuoIsGod nothing they can do about it]]. Sorry - you can't please everyone.

Usually serves as the grass-roots support for a SuperRegistrationAct. Can be a reason that HilaritySues. Especially ironic when it happens to the SlaveToPR. Think of it as a tamer situation than BewareTheSuperman, where the only people who are acting like the supers are the ones to be feared are individuals and not society. The permanent version of the UntrustingCommunity. The inverse, where the hero's problems are evident only to intimates, is NoHeroToHisValet, while the complete opposite - a bad guy that people like - is VillainWithGoodPublicity.

What one may view as a Hero with Bad Publicity, others feel to be a VillainWithGoodPublicity, so '''Administrivia/NoRealLifeExamplesPlease''' [[noreallife]]

----
!Examples:

[[foldercontrol]]

[[folder:Anime and Manga]]
* The titular character of ''Manga/{{Kinnikuman}}'' has this problem early on. In the first chapter, aliens actually ''cancel'' their invasion plans rather than fight Kinnikuman, the only hero available at the time. A bit later, the Japanese government allows American superhuman Terry Man to become their resident hero, in spite of the fact he charges for his rescues, because it's ''still'' better than being saved by Kinnikuman.
* Vash from ''Manga/TriGun'' has a reputation so bad he's viewed as a natural catastrophe. Mostly because people keep trying to kill him and blowing up the nearby towns (which he gets blamed for), blowing up a city himself one time (Which was actually Knives' fault) and finally because Knives is trying to {{break|TheCutie}} him and convince him once and for all that HumansAreTheRealMonsters.
* [[LightNovel/{{Slayers}} Lina]] has a pretty terrible reputation... because she tends to [[NoKillLikeOverkill use Dragon Slave]] [[DestructiveSavior in the middle of towns.]] Plus steal. But she manages to do heroic stuff anyway!
** ''[[OddlyNamedSequel Revolution]]'' cranks it UpToEleven –- she's nearly arrested and tried for the crime of "being Lina Inverse"! ''Her own friends regard this as being a valid reason to try and arrest her!''
* In ''Anime/{{Gaiking}}: Legend of the Daiku Maryu'', this ends up being the case since the heroes essentially take the fight to the enemy's planet very early on. The episode in which the hero Daiya finds this out is actually called "''We're the bad guys?!?''"
* Victor Freeman from ''Manga/BlasterKnuckle'' hunts demons that revert to a human form when killed, and have often taken the forms of women and children. The first issue kicks off with him stomping into a saloon and gunning down a pretty brunette pleading for help (she was actually a demon, but...). Did I mention that this story takes place in the 1880's Deep South, and that Victor is ''[[ScaryBlackMan Black]]''?
* [[Manga/{{Monster}} Kenzo Tenma]] is accused of murder and goes on the run; he is hunted by the police wherever he goes, but in truth, he's WalkingTheEarth in search of the true perpetrator, an utterly amoral creation of a twisted psychological experiment, [[ChronicHeroSyndrome while trying to save everyone he comes across]] - [[AllLovingHero even those who are trying to arrest him for crimes he didn't commit.]]
* ''Manga/{{Guyver}}'' features this after the Zoanoids go public and claim that the Guyver and his allies are alien invaders. The recent anime just barely scratches the surface of this plot and is the only non-manga iteration to get up to even that point.
* Mist from ''Manga/{{Knights}}'' is generally feared and hated because he's black and he's in a Medieval European-esque setting with an overwhelmingly white population.
* A major plot-point and cause of grief for Hoichi Kano, protagonist from CannonGodExaxxion. Good part of it comes from the [[DestructiveSaviour absurd amounts of damage]] caused by the titular SuperRobot, but the Riofaldian defamation campaign on him (which smashes to dust the WeWillNotUsePhotoshopInTheFuture trope) makes things even more difficult.
* While the public and the Magic Council is grateful that the ''Manga/FairyTail'' guild often solves world-threatening crises, the tendency for its members to cause massive property damage greatly irritates them.
* Akuto Sai in ''LightNovel/IchibanUshiroNoDaimaou'' has a world's worth of factors against him. He's going to become the next Demon King, which [[SelfFulfillingProphecy his classmates are forcing him towards]], willingly or otherwise, because the prophecy said so. Every time he tries to do some good, people assume it's part of his reign of terror. And then there's [[PunnyName his name]].
* The title character of ''Manga/BlackJack'' is a brilliant surgeon who truly cares for his patients, but his outrageous fees and [[JerkassFacade bad attitude]] give him a bad reputation.
* This trope seems to disproportionately affect [[DarkIsNotEvil Dark-type]] and [[OurGhostsAreDifferent Ghost-type]] Pokémon. The eponymous Pokémon in ''Anime/PokemonTheRiseOfDarkrai'' is this, and in the ''Anime/{{Pokemon}}'' episode "Ghoul Daze", a Dusknoir [[TheWoobie suffers being attacked]] by Pikachu and others when it was actually trying to save them from an ''actual'' malevolent ghost.
** Thankfully, both of the above receive credit once the heroes realise the hastiness of their judgement.
** Absol also suffers bad publicity. It is known as the Disaster Pokémon, and is able to pre-empt when disasters will happen. It then does the logical thing and tries to warn people of the impending disaster, only to be blamed as the cause of it, since it happens shortly after he appears.
* Yusei Fudou in the first season of ''Anime/YuGiOh5Ds''. Neo Dominoe residents do not take kindly to "Satellite scum" with a [[MarkOfShame criminal mark]]. They don't take kindly to Satellite people in general...
* The straw hats of ''Manga/OnePiece'' tend to be treated like this, they do a lot more good than harm, but still get chased out of places due to technically being pirates, and series of bad coincidences.
** This is mostly because the World Government would rather eat their shorts than admit that a band of pirates are more effective than their own forces (Especially since said forces are the villains Luffy's crew typically fight). During the Fishman Island Arc, Luffy outright states he doesn't ''want'' to be seen as a hero...for rather off reasons. The Straw Hats don't mind helping people and admire those that do, but they're not that interested in getting good press.
* In ''Manga/FullmetalAlchemist'', Roy Mustang more or less cultivates this by appearing to care only about chasing women and promotions. He gets hit with it for real when he [[spoiler:is apparently responsible for burning a fugitive woman to death. Subverted in that he's ''still'' cultivating it - he fakes the murder and smuggles the woman, who is innocent, to safety in another country, knowing full well that people will hate him but preferring that over leaving her to her fate.]]
* In the [=FRLG=] saga of ''Manga/PokemonSpecial'', an ultimatum was set up in that the three Pokedex holders, Red, Green and Blue, must surrender themselves to Team Rocket, or else the evil team's attack on the Sevii Islands will continue until they are captured. This caused the local community to pin the blame on the Pokedex holders, and even trying to hunt them down.
* Zero and the Black Knights of ''Anime/CodeGeass'', [[YourTerroristsAreOurFreedomFighters when it comes to]] the Britannian Empire.
* Guts from ''Manga/{{Berserk}}'', although he's technically an AntiHero. Still beats his [[spoiler: reincarnated]] nemesis Griffith, who is the VillainWithGoodPublicity.
* Arata from ''Manga/ArataKangatari'' is a wanted criminal due to having been framed for the attempted murder of Kikuri-hime. By extension, Hinohara is this as well due to swapping places with Arata and having his image in the eyes of other people.
* Happens to [[Anime/TengenToppaGurrenLagann Simon]] when the war against [[EldritchAbomination the Anti-Spirals]] start. The guy who was just yesterday praised as a hero who defeated Lordgenome is now [[spoiler:going to be executed]]. Doesn't help that the crowd is breaking Kamina's statue, [[spoiler:the war was actually declared by Nia]] and Rossiu [[spoiler:is attempting a coup d'état]].
* In ''Manga/{{Bokurano}}'', Zearth is so destructive it's considered a {{Kaiju}}. They even assassinate a kid who claims to be a pilot.
[[/folder]]

[[folder:Comic Books]]
* The instigation for the events in Creator/MarvelComics' ''Comicbook/CivilWar'' [[CrisisCrossover crossover]] is due to a large amount of collateral damage (including a few hundred dead children) from a botched mission that turned public opinion against superheroes. The result is that superheroes are put under government control (a fairly sensible idea that very quickly [[GoneHorriblyWrong went horribly wrong]]), with Iron Man in charge. But Iron Man himself becomes a Hero with Bad Publicity after the heroes almost fail to stop [[SecretInvasion an alien invasion]]. He's kicked out of office and [[Comicbook/DarkReign the new boss]] is VillainWithGoodPublicity NormanOsborn, the "ex-"Green Goblin. This seems to get eventually subverted when Norman caught Tony, brutally beats him, and was caught on TV. And suddenly, the people think Tony is sympathetic ''again''.
** Said incident which kicked off Civil War also gave this statue to surviving members of the NewWarriors. The one member who survived the incident (Speedball) suffered so much psychological damage, both from the incident and his new status as the most hated man in America that he became increasingly dark and masochistic, causing his powers to alter themselves so that he can only use them when he is in pain. Other former members of the New Warriors also faced the unanimous hatred of the general public for years to come which only ended after Nova became very publicly involved with helping the public in the wake of Civil War and Secret Invasion.
* The anti-mutant prejudice in the ''Comicbook/{{X-Men}}'' labels probably qualifies, although this can also be seen as a case of FantasticRacism. Anti-mutant sentiment is so strong that the original ''Comicbook/{{X-Factor}}'' masqueraded as anti-mutant crusaders to endear themselves to the public.
* Franchise/SpiderMan gets a lot of undeserved flak, mostly due to the negative PR campaign by his employer, J. Jonah Jameson. Probably the first superhero to have this as his status quo.
** Within the first twenty issues it was revealed JJ felt jealous of Spidey's successes. Later revelations included [[FreudianExcuse being beaten by his stepfather]], [[AllOfTheOtherReindeer a mistrust of superheroes]], and JJ's own failure to live up to the high standards he sets for himself. In ''WesternAnimation/{{Spider-Man The Animated Series}}'', JJ hates Spider-Man because he wears a mask, and his wife was killed by a masked man.
** Though he is always the first to accuse Spider-Man of crimes, JJ is also usually the first to retract his statement when he is proven wrong, at one point remarking that he believes that ''claiming'' Spidey to be a menace prevents him from actually ''becoming'' one. Furthermore, regardless of the Daily Bugle's libel, there is enough evidence to suggest that the New Yorkers are not so easily manipulated any more and ''will'' rally behind Spider-Man.
** Jameson eventually became the Mayor of New York City -- and as you might expect he constantly leveraged his expanded sphere of influence against Spider-Man.
** There is the fact that Peter began his superhero career as a teenager with no guidance and tended to be a wisecracking jerk who often screwed up and lost, and also tried more than once to draw a paycheck for it (nobody knows he needs the money to take care of his aunt). A bad first impression is hard to shake. Plus, being immature, he tended to egg-on JJ or get angry at him (which could be interpreted as threatening.)
** Perhaps one of the biggest reason why Spider Man gets a lot of publicity (particularly the police force) is his [[ThouShallNotKill total unwillingness to kill the supervillains that he fights against]]. In fact, in Comicbook/SuperiorSpiderMan, [[spoiler:Otto Octavius inside Peter Parker's body, manages to ''win'' public support by killing Massacre. Something that Peter Parker himself is unwilling to do because [[IfYouKillHimYouWillBeJustLikeHim he's afraid of what he will become]]. Apparently, the public isn't really happy about Spidy fighting a supervillain, sending the said villain to jail, only to escape again and commit crimes that are [[FromBadtoWorse worse]] ([[WhatTheHellHero something that Otto himself pointed out]] to Ghost!Peter).]]
** In the ComicBook/{{Ultimate|SpiderMan}} line of Spider-Man comics, JJ initially only wanted to make headlines. This quickly changed however. It came to a head after The Bugle publicly started to support Sam Bullit, who was running on an anti-vigilante (in other words, superheros) campaign. But later, after an attempt on his life by some of the Kingpin's goons, JJ went to Peter's house (after having fired Peter from his job at the Daily Bugle earlier) and revealed his deeper reasons. He'd launched a smear campaign against Spider-Man because he didn't like the fact that his own son, who had died in a space shuttle accident (a real hero in Jameson's eyes), wasn't thought of as one and didn't get the attention he deserved, while everyday people looked up to a guy swingin' in his underwear.
*** Finally inverted later on, though. After Jameson sees Spider-Man risking his life to save a woman during a flood, he does a total 180, and devotes the Bugle's energies to supporting him.
*** In fact, after the Ultimatum wave, Jameson becomes [[spoiler:one of Spider-Man's greatest advocates]], leading to multiple [[CrowningMomentOfHeartwarming crowning moments of heartwarming.]] For instance, [[spoiler:when he discovers Peter's identity, he uses the information to clear Spider-Man's name without revealing his secret identity. He then gives Peter his job back and offers to pay for his college tuition. Eventually, when Spider-Man dies, he attends the funeral and comforts Aunt May in her time of need.]]
** Humorously, the alternate future of MarvelComics2 sees JJJ as a big fan and major supporter of Comicbook/{{Spider-Girl}}, the daughter of the hero he had slandered.
** This is exaggerated in WesternAnimation/UltimateSpiderMan where Jameson's smear campaign is not only [[NeverAcceptedInHisHometown more effective]], but less deserved as he's become an agent of [=SHIELD=] and has never egg-on JJ, thus giving less credence to it. The beginning of Season 3 finally averts this. Spidey joining and becoming a successful Avenger results in the general populace of New York loving him.
* The Comicbook/IncredibleHulk. In fact, due to the damage he's caused in his career, it would be very hard to find someone in the Marvel Universe with ''worse'' publicity who could still be considered a hero.
* Over at Franchise/TheDCU, no matter how hard he tries, BoosterGold goes up against negative public opinion fairly often... usually due to his own screw-ups and glory-hound nature. He's getting better ... but the nature of his [[SetRightWhatOnceWentWrong time-travel mission]] means that, in the PresentDay, he's maintaining ObfuscatingStupidity and a JerkassFacade, so he ''still'' has bad publicity. Meaning that now he HAS to have bad publicity, as being an infamous screw-up is the ultimate insurance against his enemies (also time travelers) trying to RetGone him... But, among his family, he is the greatest hero of all.
* Richard Wentworth, Literature/TheSpider, had a habit of killing crooks by the score. While this behavior was justified within the stories, it did make the police and public think of him as a dangerous criminal in his own right.
* Just about all of the masked vigilantes in ''ComicBook/{{Watchmen}}'' after they fell out of favor and costumed adventuring was made illegal - except for those who work for the American government. Of course, the only other one still active is Rorschach, and he [[NinetiesAntiHero kinda deserves most of it.]]
* The [[BatmanAndTheOutsiders Outsiders]]' raison d'ętre is to be the team of superheroes that can do the DirtyBusiness and ''know'' they're going to come out with stains upon their name. Considering that it was funded by [[FightingDirty Batman]], it makes sense, but raises some [[ThouShaltNotKill interesting questions]].
** When Batman took control of the team again, he fired several of the members, pointedly because they weren't suited to that sort of reputation:
--->'''Batman''': Only criminals operate without constraints anymore, so we're going to ''cultivate'' the Outsiders' reputation as a team of ''outlaws''. I didn't think you'd ''mind'' sparing Nightwing and Thunder that kind of stigma.
* Like Iron Man, in the aftermath of ''Secret Invasion'', Comicbook/{{Spider-Woman}} has attained a very horrible reputation. Even if she is the real Spider Woman, most of the Comicbook/NewAvengers (and some normal people) [[NeverLiveItDown still see her as the Skrull Queen, the orchestrator of the Invasion that captured and impersonated her for years.]]
* While this tends to come up at some point in most incarnations of ''Franchise/{{Transformers}}'', it was a particularly strong theme in the original Marvel Comics run, where the humans frequently weren't even aware that there were two factions of Transformers, let alone that one of those factions might be better-intentioned than the other.
** In particular, Walter Barnett of the Intelligence and Information Institute, inspired by one of his son's comic books, hired its writer, Donny Finkleberg, to portray "RobotMaster", who claimed to be in control of ''all'' the robots. When Finkleberg ended up a prisoner of the Decepticons, Megatron decided to keep the charade going, if only because it would invoke this trope for the Autobots. It didn't ''quite'' work, though, seeing as how it was kind of hard to explain why a madman bent on [[TakeOverTheWorld Taking Over The World]] would have two groups of robots under his control fighting each other, but fortunately for Finkleberg, he was able to escape before [[YouHaveOutlivedYourUsefulness he outlived his usefulness to Megatron]].
** In the IDW sequel series ''Regeneration One'', the Autobots definitely fall under this on Earth, seeing as how they failed to clean up after themselves when they left for good in 1991, and [[spoiler: inadvertently let Megatron [[ApocalypseHow nuke the population to near extinction]].]]
* ComicBook/TransformersAutocracy and its sequel ComicBook/TransformersMonstrosity: Play with this. In the first, the Autobots are considerably hated by the populace, as they are a security force for the corrupt government, and their leader, Zeta, levels a city to stop the Decepticons, who are the oppressed masses forming behind a charismatic leader, Megatron, and numerous citizens sympathize with them. The Protagonists even team up with him to stop their corrupt leader, and the second Megatron blows Zeta's head apart, he turns on the Autobots and the rest of the populace. The Autobots managed to rally the citizens (as well as getting the press on their side), and oust the Decepticons. The sequel continues to play with it, as much of the populace doesn't trust the Autobots, partly because of the old government, but mostly because people don't want to get involved in a war. Dai Atlas uses this distrust to [[GoodVsGood rally]] people against Prime, but even then a few civilians just consider Atlas's group a bunch of cultists. At the end, the Decepticons have been thoroughly discredited, and despite the good publicity, most Cybertronians just leave rather than join the Autobots.
* With the ''ComicBook/NewKrypton'' storyline, Superman, Supergirl, Nightwing, Flamebird, Valor, and their friends are lumped together with General Zod and the Kandorians in Earth's eyes.
* WesternAnimation/DonaldDuck's superhero alter ego, Paperinik, suffers from this in Comicbook/PaperinikNewAdventures, thanks to Angus Fangus, a low-life reporter who's decided to paint Paperinik as a menace to society for the sake of ratings. This mostly happens in his city, Duckburg; he has a pretty good reputation worldwide.
* ComicBook/TheCreeper is often seen as a creep by the public and as an outright criminal by the police/other superheroes, but the twist is that he himself is more than willing to accuse and demonize the Creeper as Jack Ryder, his reporter/talk show host alter ego to lessen any suspicions that they might be connected. And Ryder is seen as an irritating TV menace on his own too.
* Franchise/TheGreenHornet actually invokes this. Since his day job consists of him being the owner and publisher of a major newspaper, Britt Reed, he constantly has his newspaper run stories about the Green Hornet being a dangerous criminal mastermind so he (as the Green Hornet) can infiltrate criminal gangs who assume he wants a cut of their operation.
* In a complete 180 of his long held status, Franchise/{{Superman}} in the Comicbook/{{New 52}} starts out as one of these (which is covered in ''ComicBook/ActionComics''.)
** He previously had a bit of bad publicity during his Electric Superman phase where losing control of his powers made him dangerous briefly.
** Before that, there was a storyline a few years after Superman returned from the dead where stories started circulating that Superman had not returned from the dead and that this was another impostor. Seemingly backed up when Superman's body was found in his tomb (turned out to be an illusion from Brainiac.)
** Way back in the very first Superman stories, by way of EarlyInstallmentWeirdness, this happened ''entirely'' as a result of his own tendancy for morally questionable actions.
*** He got past it pretty quickly, though, since one of the city's most prominent reporters was ''in love with him.'' Being a reporter ''himself'' can't have hurt, either.
* The three main heroes in ''Comicbook/SinCity'':
** Hartigan was framed for Junior Roarke's murder due to being one of the only clean cops on the force.
** Marv already had a reputation of being a psychopath but going up against the Roarkes ensured that his name would be mud [[spoiler: before execution]]. In fact, they initially ran afoul of him when they tried to frame him for murder.
** Dwight is wanted for the murder of an established socialite [[spoiler: unlike the other two examples, he actually did it, although he was manipulated into doing so.]] His reputation was bad enough that he underwent plastic surgery to avoid being recognized.
* ''ComicBook/AllFallDown'' has Siphon suffer from this [[spoiler: when she is arrested on the news, for the deaths and injuries her accidental power-stealing caused.]]
* In [[ComicBook/LesLegendaires Les Légendaires]], the Legendaries, who used to be loved by the people of their fictive world Alysia, became Heroes with Bad publicity after their "final" fight with their BigBad Darkhell by accidentally breaking a magic stone, causing it to accidentally trap everyone on the planet in the form of a child. The population ends up blaming them for this, and while they gradually get their reputation back, it's only after they saved the world from an OmnicidalManiac GodOfEvil that the population seem to have fully forgiven them.
** This sometimes cause the population of Alysia to be portrayed as [[UngratefulBastard horribly ungrateful]], seeing how they were quick to forget all the time the Legendaries risked their life (and keep doing so) for them just because of ''one'' accident that wasn't even lethal to the population.
* Franchise/{{Batman}} is being hit ''hard'' with this in the new DCU as Batman ''and'' as Bruce Wayne. Some people in Gotham actually riot because they think he killed SelfDemonstrating/TheJoker -- yes, ''The Joker'' is more sympathetic in the public eye. Bruce's attempts at urban renewal are also not being well received. Some people in Gotham do not see it for the act of goodwill it is and see it as a rich bastard tearing down historical buildings (read: run-down buildings in a high crime area they didn't care about before) to make a new skyscraper.
** Most versions of Batman actively cultivate this trope, because it lends credit to him being far more ruthless than he truly is, therefore scarier to most criminals.
* ''[[Comicbook/ArchieComicsSonicTheHedgehog Sonic the Hedgehog]]'': Following her [[BrainwashedAndCrazy brainwashing]] by the Iron Queen, NICOLE becomes a subject of fear to much of New Mobotropolis, particularly IdolSinger Mina Mongoose, who begins a series of musical protests against her. And things are made even worse when [[EvilSorcerer Ixis Naugus]] starts using Mina's music as a conduit for his magic, amplifying the public's distrust of NICOLE into [[HatePlague paranoia and hate]], in a bid to make himself a VillainWithGoodPublicity by promising to dispose of NICOLE for them. [[spoiler: And it ''works'', leading to a HeroicBSOD on NICOLE's part and a MyGodWhatHaveIDone on Mina's part.]]
* Played literally in the 2006 Comicbook/MsMarvel series, where Carol Danvers hires a publicist after a D-list villain (Stilt-Man) doesn't recognize her.
[[/folder]]

[[folder:Fan Fiction]]
* Fanfic/MassEffectHumanRevolution: Adam. Even accounting for Udina's distorted views, much of (or at least the most noticeable factions of) humanity consider Adam to be "a walking war crime", [[UngratefulBastard despite his actions on Elysium]]. Also, Tali.
* The ''Fanfic/FalloutEquestria'' universe has this in the form of Rainbow Dash, to the Grand Pegasus Enclave. After the balefire apocalypse that destroyed the world ended, the pegasi decided to stay up in the clouds instead of going back down to try and help Equestria recover. Rainbow Dash (who during the war and after it was a national hero due to being on the front lines and leading an elite pegasus unit) was sickened by their decision and eventually went back down to the surface to try and help. As this could be a devastating PR blow for the Enclave if one of their own leaders said that they all sucked for their actions, they instead declared that she was a traitor (and she's still thought as one even after two hundred years) and attempted to have her hunted down (by [[spoiler:Gilda, no less!]]) so that her head could be brought back. We never find out whether she lived or died, though after she left, every pegasus that leaves the Enclave is branded with her cutie mark and given the label "Dashite", though many take it as a badge of pride because they're not as selfish and arrogant as the Enclave.
* Light Yagami/Kougoukan in ''FanFic/SexNote''. While many women's groups on the Internet like Kougoukan, the police and a lot of guys do not. [[ShootTheMessenger Chief Souichiro Yagami assumes that Kougoukan must be a terrorist of the highest order who is out to embarrass the police]] because their ''can't'' be such corruption in his department! Also, like in canon, some people hail Light's alter ego as a savior but since he's not ruling by fear there are even more public dissenters calling Kougoukan's works the work of the devil.
* ''Fanfic/{{Kage}}'': [[WesternAnimation/JackieChanAdventures Jade]] becomes this when she arrives on [[WesternAnimation/{{WITCH}} Meridian]], due to a combination of the Guardians and rebels' [[NiceJobBreakingItHero prejudices and misconceptions]], actions by [[EnemyWithin the Queen]], and [[ManipulativeBastard Nerissa]]'s lies.
* In ''FanFic/MegaManDefenderOfTheHumanRace'', as of episode 11, [[spoiler: [=ProtoMan=] is this, with 68% of New York distrusting him]].
[[/folder]]

[[folder:Films -- Animated]]
* In ''WesternAnimation/TheIncredibles'', all supers have Bad Publicity after they're sued for causing damage while saving lives. The result is that using superpowers becomes illegal and they all have to go into the "[[SuperRegistrationAct Superhero Protection Program]]." By the end of the movie, this all ends after Mr. Incredible, his family, and Frozone save everyone from the Omnidroid and Syndrome.
[[/folder]]

[[folder:Films -- Live-Action]]
* ''Film/{{Hancock}}'' starts off with this and the PR agent who volunteers to try to improve his image.
* The titular hero goes through this during ''Film/BatmanReturns'', thanks to the manipulations of the Penguin, the resident VillainWithGoodPublicity. The mayor hangs a lampshade on this at the end of the movie.
** Yet another Batman movie example: In ''Film/TheDarkKnightSaga'', [[spoiler:this seems to be one of the most direct results of the Joker's efforts. Batman deliberately takes this on himself at the end of ''Film/TheDarkKnight'' when he convinces Gordon to blame him for the murders committed by Dent. This is part of Batman's ZeroApprovalGambit to get criminals to fear him again, and more importantly, protect Harvey Dent's reputation and legacy.]]
* Just about any CowboyCop is one of these.
* The ''Film/{{Ghostbusters}}'', who are largely thought to be charlatans while they are saving the city. [[SequelReset The sequel shows that many people continue to doubt their legitimacy even after the climax of the first film]].
* Andy Barclay, TheHero of the ''Film/ChildsPlay'' series, gets kicked out of multiple foster homes and eventually ends up in a military school because he is believed to be insane due to his claims that his doll is alive and a serial killer. Not only that, some people even insinuate that ''he'' is responsible for the murders.
* {{Deconstructed}} in ''Film/TheAssassinationOfJesseJamesByTheCowardRobertFord''. Ford's killing of Jesse is clearly cowardly but he tried to play it off like it's heroism. Nobody buys it and Ford is widely vilified, and later murdered by a lone gun nut seeking to avenge Jesse's death (who, to twist the knife further, is buried as a hero, while Ford's tombstone reads "the coward who killed Jesse James"). The irony is that Jesse was actually a VillainWithGoodPublicity- while the public at large thought he was a LovableRogue, he was actually a violent, brooding, paranoid lunatic who had recently [[ThePurge purged]] several members of his gang because he thought they'd betrayed him. In private Ford confesses that, ultimately, the real reason killed Jesse was that he seriously believed Jesse was going to kill him, and based on the evidence he was ProperlyParanoid. To top it off, James is implied to be a DeathSeeker and ''let'' [[SuicideByCop Ford kill him]] to escape a miserable life constantly on the run from the law.
* The ''Desperado'' series of TV movies follow Duell [=McCall=], an innocent man framed for one murder who travels from place to place, upholds justice, defeats evil men and inevitably gets blamed for everything that happens in the film so his bounty just keeps getting bigger.
* The premise of ''Film/TheGreenHornet'' is this. He posed himself as a villain, but his deeds are actually heroic. Look at the Comic Book example above.
* Mystery Inc. in ''Film/ScoobyDooMonstersUnleashed'' after some vicious slander from a reporter.
* It's a plot point in ''Film/TheAdjustmentBureau'', where the hero unsuccessfully runs for the United States Senate because of a college reunion prank where he exposed his bare backside has been caught on film.
[[/folder]]

[[folder:Literature]]
* In ''Literature/TheLordOfTheRings'' and others of Tolkien's writings, Galadriel -- the Lady of the Golden Wood -- has a bad reputation with the Riders of Rohan, as well as Gondorians.
** It might have something to do with how uninvited guests rarely survive entering her realm. The elves of Lothlórien are even more xenophobic than their Mirkwood cousins.
** Most of the time uninvited guests never even manage to enter; her enchantment keeps the land protected and intruders lost. Orcs were deliberately lured inwards so that they could be slaughtered to the last man, however.
** Gandalf isn't well thought of in places, either. Some of this is the Enemy manipulating rulers against him, but part of it is that he only shows up when things are about to get ''really'' bad (which is why [[IHaveManyNames one of his nicknames]] is [[RavensAndCrows Stormcrow]]).
* By the end of the second book in the ''Literature/WarchildSeries'', [[spoiler: Captain Azarcon and his men]] have acquired this reputation.
* Literature/HarryPotter, despite being TheChosenOne, gets this treatment frequently throughout the series, mostly being portrayed as an AttentionWhore:
** In ''Literature/HarryPotterAndTheChamberOfSecrets'' he is suspected of being the Heir of Slytherin due to always being seen with the victims shortly before it happened and being able to [[SssssnakeTalk speak snake]].
** In ''Literature/HarryPotterAndTheGobletOfFire'' he is accused of tricking the eponymous goblet into allowing him to participate in the InevitableTournament.
** In ''Literature/HarryPotterAndTheOrderOfThePhoenix'', the ''Daily Prophet'' convinces the populace that he's a psychotic attention-seeker who is pretending that Voldemort has returned to get himself more [[TheWoobie Woobieness]]. However, when Voldemort is seen at the Ministry of Magic, the ''Prophet'' not only reverses its position, but also gilds Harry's reputation as a fearlessly determined [[TheCassandra Cassandra]] warning the Wizardry community of the threat.
** In ''Literature/HarryPotterAndTheDeathlyHallows'', the ''Daily Prophet'', having fallen under Death Eater control, accuses him of murdering [[spoiler:Dumbledore]] and the anti-Voldemort resistance movement starts to lose faith in Harry because of his sudden disappearance, secretly criticizing him for being a [[ThePiratesWhoDontDoAnything Chosen One Who Doesn't Do Anything.]] [[spoiler: Of course he wasn't doing nothing, and in the end all is forgiven.]]
** This trope could also apply to Severus Snape. No matter how many times he has demonstrably saved Harry's life, or failed to cause him any harm besides a few detentions and sarcastic remarks when he had plenty of opportunities, Harry continued to hate his guts until the very end. Also, everyone believes him a traitor after book six because [[spoiler:he killed Dumbledore (done at Dumbledore's request, but only Snape and Dumbledore knew this).]] Especially given that [[spoiler:Snape had been a Death Eater before (of his own free will,)]] it was an ''entirely reasonable'' conclusion to come to. The fact that Snape was always a {{Jerkass}} to Harry doesn't help his case. He was also a DeadpanSnarker to everyone, as well. Except for his chosen TeachersPet students. Heck, even them at times. [[spoiler: Harry ''finally'' gets this when he views Snape's life story and forgives him for his flaws. Not only did he get his second son's middle name from Snape, he even campaigned to have Snape recognised as a legitimate Headmaster and hero of the Wizarding World.]]
** Sirius Black also qualifies; nearly everyone in the wizarding community believes he is a murderous psychopath until after [[spoiler:his death.]]
* The demigod children who form the focus of the ''Literature/PercyJacksonAndTheOlympians'' series are usually branded as troublemakers because [[BlessedWithSuck their heritage causes ADD and dyslexia]], but it's even worse for the main character. Percy seems to start every schoolyear by getting into a fight with monsters sent by the BigBad, destroying them, and then being blamed for all the damage because the [[WeirdnessCensor Mist]] obscures the eyes of mortals who witness the event. Even worse, exactly ''how'' mortals see through the mist is determined by [[CosmicPlaything what the gods think of Percy at the time]]. And since he has a habit of [[DidYouJustFlipOffCthulhu pissing off gods or getting framed for things]], its almost always bad.
* The Literature/{{Deryni}} in the novels by Katherine Kurtz suffer for this generally, and Camber of Culdi and Alaric Morgan most particularly.
** Some Deryni are evil, and a family of them conquered Gwynedd and ruled tyrannically for eight decades. Unfortunately, in the backlash ''all'' the Deryni were condemned as evil. [[ShroudedInMyth Fear, ignorance and imagination soon make them seem nigh on demonically powerful and diabolically clever.]]
** Camber of Culdi found the heir of the previous ruling family, engineered his restoration to the throne (and the toppling of the evil Deryni ruler), and for what? Sure he gets sainthood, but quickly loses it. He and many members of his family are outlawed and die untimely deaths, his estates are forfeited, even his family's tombs are destroyed.
** Alaric Morgan had bad publicity from birth. He chooses to make use of this, cultivating his [[ShroudedInMyth dangerous reputation]] as a means of protecting himself; he often [[DarkIsEvil wears black]] and he is open about the fact that he is Deryni, even if he doesn't perform magic openly. Despite this, he serves two kings loyally and effectively, often risking his life in the process. While he reaps many rewards, his reputation precedes him.
* ''Franchise/StarWarsExpandedUniverse.''
** Arguably, the entire Literature/NewJediOrder.
*** In their initial invasion, the Yuuzhan Vong vanguard quickly learned that the Jedi were (for various reasons) the only force that was both willing and able to oppose them. So their agents set about slandering the Jedi name, implying that the entire invasion was due to some (wholly invented) insult the Jedi had offered the Vong, offering planets amnesty if they took Jedi prisoners and turned them over, etc. Some of it stuck; at the height of their unpopularity, a third of the Senate was willing to vote to basically hand the Jedi over to the Vong, their paramilitary activities were curtailed, and [[BigGood Luke Skywalker]] was even put under (house) arrest. Although certain political and military leaders (such as [[ReasonableAuthorityFigure General Antilles, General bel Iblis]], [[LovableRogue Talon Karrde]], and even [[SmugSnake Borsk Fey'lya]] in his way) offered them secret support, the tide of public opinion didn't begin to turn until, ironically, [[DarkestHour the war hit its lowest point]]. A series of high-profile victories at [[HostageSituation Talfaglio]], [[LastStand Borleias]], and [[CurbStompBattle Ebaq Nine]], made possible by Jedi support and tactics, finally redeemed their image in the eyes of the public. Still, a certain amount of JurisdictionFriction continued until (and even beyond) the end of the war.
** Once again the case in the ''Literature/FateOfTheJedi'' series. Given [[GeneralFailure Natasi]] [[OmnicidalManiac Daala]] is the incumbent Chief of State for the Galactic Alliance and a major antagonist of the Order (and Force users in general) this is not that surprising. Subverted in that while the leader of the Galactic Alliance blames Jacen Solo's FaceHeelTurn and subsequent reign of terror on Luke Skywalker failing to prevent it and pushes him into a self-imposed exile from the Jedi Order, the Jedi wish him well in his quest for the truth, and his son Ben agrees to help with his father's investigation of the facts. As well as, at his trial, a crowd of Muggle supporters that reminds the reader that ''no'', the entire GA is not against the Jedi, and ''yes'', despite said leader's smear campaign, people in-story still realize that Luke is one of the biggest heroes and forces for good in the GFFA.
* [[Literature/TheDresdenFiles Harry Dresden]] might just rival Peter Parker for the hate that gets directed at him in-universe. To the [[{{Muggles}} "straights"]] he's at best a quirky man who knows way too much and thus is pretty damned creepy, and at worst they see him as a delusional charlatan who may or may not be conning Chicago PD out of good money. And so, InternalAffairs rabidly hates him and tried to jail him at least once, while trying to undermine him and everyone connected to him repeatedly. The FBI also doesn't like him considering that one time [[spoiler: four FBI agents investigated him and vanished a few days later]], and his criminal record suspects him of kidnapping, murder, and at least two cases of arson, and he was recently accused of blowing up another building. To the White Council, however, he is considered a loose cannon who may or may not be a devious, dangerous schemer at BlackMagic, and it doesn't help that he caused a war with the Red Court of vampires. His ostensible allies don't trust him, and the only people he's got on his side are a gaggle of werewolves, the [[ChurchMilitant Knights]], a few members of the Chicago PD's Special Investigations unit, [[spoiler: his half-brother]], his teenage apprentice, [[spoiler:a Foo dog]], and a smattering of allies in the Faerie Courts and the White Council. And knowing Harry, [[spoiler: being homeless and dead for about a year]] is going to cause even more problems.
* Patrick [=McLanahan=] and his team(s) from ''DaleBrown'''s books are disliked at best, outright hated at worst by those in the American government who know of their existence. Jason Richter and Task Force TALON get a similar treatment.
* In ''[[Literature/MythAdventures Something M.Y.T.H. Inc.]]'', we see how Skeeve's well-meant efforts to reform the kingdom of Possiltom in ''Sweet Myth-tery of Life'' are mistaken for the actions of a stereotypical "evil wizard" or DarkLord by the kingdom's more impressionable citizens.
* In the ''Literature/KnightAndRogueSeries'' Michael develops a tendency to be the prime suspect of the crime he's trying to solve due to being [[spoiler:tattooed as an unredeemable criminal]], thanks to a spectacular failure on the law's part.
* Pei Shan-wei of ''Literature/{{Safehold}}'' tried to stop her fellow colony directors from giving in to their AGodAmI delusions and forever turning the planet into a MedievalStasis when the objective is to build back up to full technology. Her AntiMutiny is rewarded by her being murdered, along with all her friends and associates, and labeled the [[PathOfInspiration Church of God Awaiting's]] Satan.
* It also happened to Franchise/SherlockHolmes in the Anthony Horowitz story, "The House of Silk."
* Victor Steiner-Davion in the ''Franchise/{{BattleTech|ExpandedUniverse}}'' expanded universe suffers from this. Of all the House Lords of his generation he's possibly the closest to a "good guy" you can get, he earnestly ''believes'' in his ideals and considers making compromises for reasons of statesmanship a necessary evil at best -- but between the shadow cast by [[MagnificentBastard his father]], the obligatory smear campaigns of his enemies, and at times simply rubbing people the wrong way in person, he still has the hardest time catching a break as far as public opinion is concerned. (That his sister Katherine takes advantage of every chance to nudge the media into reporting things ''her'' way doesn't exactly help, either.) Which of course ends up contributing straight to the eventual breakup of the Federated Commonwealth and later civil war...
* ''Villains Inc.'' (sequel to ''Literature/WearingTheCape'') finds Astra going through a bit of this. Sure she helped [[spoiler: save the President of the United States and took down a big bad super-terrorist]], but she's also accused in the sensational media of being underage and [[spoiler: having an affair with a much-older Atlas (her mentor and the setting's version of Superman)]]. Add to this that she publicly opposes supherhuman registration—a popular cause after a supervillain-triggered earthquake leveled southern California—and she's not the media-darling that she was.
* Mesa's gambit in the ''Literature/HonorHarrington'' book ''Shadow of Freedom'' is to invoke this on the Star Empire of Manticore by going to several planets under the thumb of the Solarian League's Office of Frontier Security, offering resistance movements aid in Manticore's name, and letting it appear that Manticore left them in the lurch when the movements are either stopped or take major action thinking Manticore has their backs. It [[spoiler:fails]], because [[spoiler:someone ''does'' actually get word to Manticore -- and it's not like the Royal Manticoran Navy doesn't practically fetishise initiative, or anything]].
* A post-humous example with Xavier Harkonnen in the ''{{Dune}}'' prequels, who finds out that Grand Patriarch Iblis Ginjo is secretly endorsing the Tlulaxa organ farms' secret practice of abducting Zensunnis and using them as unwilling organ donors. Realizing that Ginjo will have him quietly "removed", Harkonnen decides to out with a bang by flying the ship carrying him and the Patriarch into Tlulax's sun. Prior to that, he sends a message to his friend Vorian Attreides, letting him know the truth. However, Ginjo's wife and NumberTwo canonize the Patriarch and villify the "traitor" Harkonnen, causing his entire family to change their name in order to distance themselves from the shame. Vorian eventually reveals the truth to Xavier's grandson Abulurd Butler, who changes his name to Abulurd Harkonnen shortly after that and becomes the founder of the House Harkonnen we know and "love".
* [[EndersGame Ender Wiggin]] manages to do this to himself quite by accident. At first, he's a great hero who saved Earth from the evil Buggers. However, after writing ''The Hive Queen'' under an assumed name, he gets people to sympathize with the Buggers and villify Ender as "Xenocide".
* Tyrion Lannister from ''ASongOfIceAndFire'' is assumed by the commoners to be evil simply because he's a dwarf. Even after he defended King's Landing from a siege that would have killed everyone inside it and let Stannis take the Iron Throne, he's condemned by [[ConvictedByPublicOpinion pretty much everyone]] because of his dwarfism after he's framed for poisoning the King.
[[/folder]]

[[folder:Live-Action TV]]
* ''Series/BuffyTheVampireSlayer'':
** The main character is feared and/or disliked by much of the teaching staff at Sunnydale High School. Initially, it was because they'd heard rumors about how she [[KillItWithFire burned down the gym]] at her old high school, but later she's the focus of a smear campaign directed by her principal. However, in the prom episode, the entire student body reveals that they knew that she had been protecting her all along and gave her a "Class Protector Award" in gratitude.
*** Even Joyce assumes Buffy is a juvenile delinquent, when she's actually trying to do the right thing.
*** Even more pronounced in the Season Eight comics, where the Slayers are, suffice it to say, ''controversially'' heroic, in large part due to there being [[VillainWithGoodPublicity Vampires With Good Publicity]]. They've even been labeled a terrorist group by the U.S. government, due in part to the fact that Sunnydale was wiped off the map prior to this. (Yeah, the whole purpose of the place was to serve as a buffet for demons and vampires, but few non-residents know that.) It's not even entirely unjustified; Buffy's brilliant idea for funding her worldwide Slayer operation was to rob a Swiss bank with the aid of magic and Slayer powers; her justification was that it was probably Nazi gold, anyway. Meanwhile, the vampires are all a VillainWithGoodPublicity.
---> '''Willow:''' "Sweet girl. Not that bright."
*** As of the Season Nine comics, Buffy is pretty much universally despised by the magical community, including the Slayers who used to respect her, for destroying the source of Earth's magic. As for Angel, it's been stated that his image and reputation among them is even ''worse'' than Buffy's, due in part to the various atrocities he committed as Twilight.
** The Scooby Gang as a whole is this as of Season 8. Many people believe them to be a speciesist group preying on vampires.
* In ''Series/TeenWolf'', Derek Hale is known as a criminal, but he's actually a decent, [[WolfMan if]] [[DarkAndTroubledPast somewhat]] [[JerkWithAHeartOfGold dark]], guy.
* Narutaki, a self-proclaimed "prophet", spreads rumors across realities about the eponymous ''Series/KamenRiderDecade'' being destined to destroy TheMultiverse. [[spoiler:To be fair, Narutaki wasn't far from wrong.]]
* Starts to happen in ''Series/{{Smallville}}'' Season 8 and in full force in Season 10.
* In ''Series/DoctorWho'': a nameless, terrible thing, soaked in the blood of a billion galaxies, and what is it? [[spoiler: the Doctor. Who, at the time of discovering this, is about to save the ''entire universe'' for at least the fourth time.]]
** After Martha's departure to travel with The Doctor, her mother is warned that the Doctor is dangerous by the mysterious "Mr Saxon" (later revealed to be [[spoiler: The Doctor's fellow Time Lord and old nemesis, The Master]].)
* Not superheroes, but Series/KenanAndKel becomes this in episode, "Foul Bull", due to Ron Harper's injury being blamed on them.
* Surprisingly averted in ''Franchise/PowerRangers''. The population still trust and love the Rangers, despite the regular rampage of hijacked Zords and the [[ConvenientlyEmptyBuilding general levels of property damage involved]] when you're engaging in HumongousMecha battles every week. Impersonators and other such smear campaign plots by villains don't ever get the public turned agianst the heroes for more than that one episode.
* Sam and Dean Winchester on ''Series/{{Supernatural}}'' they've repeatedly made the FBI's most wanted list and when that was fixed by a heroic sacrifice on the part of [[HeelFaceTurn Agent Hendrickson]] it's undone by [[VillainWithGoodPublicity Dick Roman]] and now they're wanted as serial killers. Again. Some more.
* In the BBC ''Series/{{Sherlock}}'' second-series-ender "[[Recap/SherlockS02E03TheReichenbachFall The Reichenbach Fall]]", this is one of Moriarty's objectives for the titular sleuth. For as-yet-unknown reasons, [[spoiler:Sherlock himself seems to go along with it right at the very end, after having resisted]] throughout the episode. (It doesn't help that he's known for a [[GoodIsNotNice brusque and cold demeanor]].)
* {{Series/Merlin}} would probably out a lot more villains if he didn't spend so much time [[ObfuscatingStupidity convincing everyone he's a moron]]. And on a lesser note, it's mentioned several times that while he's saved the kingdom, Arthur, and everyone on the show at least once, the fact that he's [[FantasticRacism magical]] will probably get him executed anyway due to all the magicians that attack Camelot.
[[/folder]]

[[folder:Music]]
* In Music/TheProtomen, Dr. Light is very much this. He created the machines to benefit mankind, but Dr. Wily stole them and used one to kill Light's girlfriend, Emily. Wily blamed Light for the murder, and the angered citizens tried to ''lynch'' him.
** This is even lampshaded by Willy when he states that it doesn't even matter if he's telling the truth or that his arguments don't really make sense, the very fact that he pointed his finger at Light caused the crowd to blindly hate him.
[[/folder]]

[[folder:Mythology and Religion]]
* [[EverybodyHatesHades Hades/Pluto]] is frequently portrayed as a [[HijackedByJesus Hellenistic analogue to Satan]] in modern media. This portrayal of him is entirely unfair. He was certainly a {{Jerkass}} by modern standards, but [[JerkassGods most of the Hellenistic gods were]]. If the Hellenes had a Satan-type, it would have been Ate, the personification of ruin, folly and destruction who causes..well, ruin, folly and destruction ForTheEvulz. Of course, this would serve as an inversion for those who believe he is evil...
** To clarify, unlike Satan who was cast into Hell for defying {{God}}, Hades pretty much got the job of ruling the afterlife because his older brothers screwed him over. Zeus claimed the Earth and the Heavens, Posiedon the Sea, meaning the Underworld was all that was left for Hades. He didn't like the job, but he wasn't overly cruel about it (at least, not in comparison to some of the other gods). And since his realm included the entire afterlife, including the Gardens of Elysium, he was essentially the ruler of both Heaven and Hell.
* Some strands of Abrahamic thought hold that Satan is simply in charge of God's judicial system, and [[SatanIsGood doesn't deserve all the hate that is thrown at him]] - he has a damn dirty job, but SomeoneHasToDoIt. The proto-EvilLawyerJoke if you will. This seems to be more the case in the pre-Christian tradition.
** Which would hold his original Hebrew name, "Ha-Satan", "the accuser."
* [[Literature/TheBible Jesus Christ]] was this during His preaching days. It kinda led to his [[spoiler:death]]. He also warns his disciples that the world will hate them.
* [[Literature/TheBible Thomas]] was the only disciple to volunteer to die with Jesus in John 11:16, was one of the few people in the Gospels to explicitly call Jesus God, and, according to Church tradition, traveled all the way to India to preach Christianity. Even so, most people only know him as the guy who didn't believe that Jesus had really come back. "Doubting Thomas" is a common nickname for a skeptic.
[[/folder]]

[[folder: Professional Wrestling]]
* Wrestling/{{Glacier}} was this during the Blood Runs Cold storyline in Wrestling/{{WCW}} in 1997. He was a {{Face}} but not a particularly popular one.
* Wrestling/JohnCena is this today and has been so for several years in Wrestling/{{WWE}}. He is the top {{Face}} in wrestling and unfortunately one of the biggest {{Base Breaker}}s. Try convincing someone who normally gives him bad reviews or says bad things about him that he or she is wrong. Being that he's often a DesignatedHero with ridiculous degrees of ProtagonistCenteredMorality about him...
[[/folder]]

[[folder:Tabletop Games]]
* This is a common problem for Solar and Lunar TabletopGame/{{Exalted}}, since they've been branded as psychotically evil demons by the main religion of the setting.
* In the ''TabletopGame/ForgottenRealms'', Helm has become considerably less popular due to his killing Mystra during the Time Of Troubles.
[[/folder]]

[[folder:Theater]]
* Elphaba from ''Theatre/{{Wicked}}'' probably qualifies as she is definitely engaged in heroic activities saving Animals from the fascist dictator of Oz. However due to the Wizard's efforts to paint her as wicked she rapidly becomes the most hated figure in Oz.
* Similarly, Ja'far from ''Theatre/TwistedTheUntoldStoryOfARoyalVizier'', the TeamStarKid parody of ''Disney/{{Aladdin}}'', is actually a kind, honest and hardworking guy, but is hated by almost everyone in the magic kingdom as the truth keeps getting [[TitleDrop twisted]] to paint him as a villain. Later in the play [[spoiler: it turns out that the same thing happened to several other Disney "villains" in the past- except for Cruella di Vil, who really did just want to make a coat out of puppies.]]
[[/folder]]

[[folder:Troper Works]]
* ''{{DarthWiki/Soundscape}}'' has [[PayEvilUntoEvil Scyrrhic]] (and all of his associates/subordinates), [[YourTerroristsAreOurFreedomFighters when it comes to]] the government and the powerful businesses that control it. Due to GrayingMorality, some certainly feel that he's more of a VillainWithGoodPublicity at times.
[[/folder]]

[[folder:Video Games]]
* Everyone calls him a legendary hero, but only a few know that there's something more benevolent to [[VideoGame/MegaManZero Zero's]] "extremist" actions.
* In the first ''VideoGame/CommandAndConquer'' at least, GDI. Nod's Greg Burdett, a respected journalist, would help them fabricate news stories about GDI slaughtering villages and burning down orphanages. Nod's mainline troops would also regularly partake in a little bit of the random slaughter, usually so they could make it look like GDI did it. This was also the entire point of the last couple of missions of Nod's campaign, in which you were [[spoiler: working to hijack the GDI Ion Cannon to destroy a landmark (you go to pick), framing GDI for the attack]].
** In the GDI campaign, this is played with. It ''looks'' like Nod's media campaign has brought UNGDI to the brink of being disavowed by the Security Council, with funding being suspended while investigations are made... and then, when Nod launches a major offensive, it is revealed that it was a trick by the GDI leadership, taking advantage of Nod's media edge to bait the Brotherhood into striking before properly building up its strength. You still have bad publicity, but it wasn't ''so'' bad as it looked to you or Kane.
* Georg Prime of ''VideoGame/{{Suikoden}}'' fame is frequently accused of committing regicide against the Queen of Falena. [[spoiler: It's true, but she WANTED him to do it, as it was the only way to keep her from using the Sun rune (which was driving her insane) to wipe out the entire country.]]
* AVALNCHE in ''VideoGame/FinalFantasyVII'' is branded as a terrorist group. It's basically true, but the government that labels them so [[OneNationUnderCopyright consists almost entirely of]] {{Corrupt Corporate Executive}}s.
** Ramza in ''VideoGame/FinalFantasyTactics''. [[spoiler: He gets branded as a heretic for pretty much telling the bad guys to stop doing bad things, and is STILL remembered as a villain after the game is over. It eventually stops and it's implied he gets the recognition he deserves...five hundred years later.]]
** [[VideoGame/FinalFantasyX Tidus]] [[spoiler: and later Yuna]] develops a case of this for not going along with temple traditions.
--> '''Woman''': You heathen.
--> '''Old woman''': Stay away from the summoner.
--> '''Young girl''': You're a bad man!
* Pretty much everyone wants to arrest and/or kill [[{{Badass}} Yuri]] [[VigilanteMan Lowell]] in ''VideoGame/TalesOfVesperia''.
** Though he really ''did'' commit the crimes he's accused of (well, at least most of them; one of them was a misunderstanding).
* Villain smear campaigning causes Link to suffer this fate in ''VideoGame/TheLegendOfZeldaALinkToThePast'', where the palace guards have the townspeople convinced that he's responsible for Princess Zelda's disappearance. He has to slink around Kakariko Village in order to achieve his objectives; if his neighbors spot him, they send for the guards to kill him.
** This trope can also happen in ''VideoGame/TheLegendOfZeldaLinksAwakening'', although in that case, it really is justified. It is triggered if you make Link steal any item from the store by careful manouvering around the shopkeep while carrying one of the items. Should you decide to do it, your game file will be permanently renamed to THIEF, and everybody in the town will treat you accordingly, and if you return to the shop after stealing an item, [[spoiler:the shopkeeper uses magic to shock you to death]]. Yikes. Still, it is pretty hard to resist doing this in-game, since the bow in the game is sold at the ridiculous price of 990 rupees (the rupee cap is at 999), and it takes a looooong time to save up that amount of money.
** Unless you use the Bonus Dungeon's secret room in the UpdatedRerelease.
** Point to note, the two games actually happen to star the same Link, so this is obviously quite a defining trait for that incarnation. Link is pretty much always a KleptomaniacHero, but rare is the case where he actually gets ''punished'' for stealing.
*** And in the remake, you're ''encouraged'' to steal something. The last photo is unlocked this way, making it that LastLousyPoint. This Link just ''can't win''.
** Wolf Link in ''VideoGame/TheLegendOfZeldaTwilightPrincess''. Outside of the twilight, he's feared as a monster. Inside of it, he's invisible so he gets no credit for his heroic actions. Thankfully, Link also has a human form in which he can be viewed heroically.
* ''Franchise/SonicTheHedgehog''
** [[Characters/SonicTheHedgehogNeutralCharacters Shadow the Hedgehog]]. Not that he seems to care much.
** Sonic in ''VideoGame/SonicAdventure2'', when he is mistaken for Shadow. (Despite being a different colour, much like the Sunshine example below).
* Subverted in ''VideoGame/InFamous''. The player character starts out with bad publicity [[spoiler: because he was the delivery boy who carried the immensely destructive Ray Sphere into the heart of the city, where it exploded]], but as time goes on ([[VideoGameCrueltyPotential and if you choose to play the good guy]]), his publicity gets much better to the point where the guy that's been smearing him throughout the entire game actually gets [[spoiler: murdered by the people he works for while screaming "I did what you asked!" for not doing his job well enough.]]
** Actually, [[spoiler: the Voice of Survival gets killed off regardless of whether you're playing good or evil, though it's easy to miss the cut scene if you don't happen to pass a TV at the right time.]]
** Nonetheless, Cole does retain some bad publicity in ''VideoGame/{{InFamous 2}}'' to the extent that a member of LaResistance remarks that he heard rumors that Cole EatsBabies, and in ''VideoGame/InfamousSecondSon'', the Department of Unified Protection made sure that Cole, having been [[HeroicSacrifice dead for seven years]], went down in history as a villain to reinforce their [[MutantDraftBoard efforts to imprison or kill Conduits]].
* ''Franchise/MetalGear:''
** In ''VideoGame/MetalGearSolid4GunsOfThePatriots'', Snake reveals that he has been branded an international criminal since [[VideoGame/MetalGearSolid the Shadow Moses incident]], and he was also framed as an ecoterrorist by the Patriots in ''[[VideoGame/MetalGearSolid2SonsOfLiberty MGS2]]''.
** As of the end of ''VideoGame/MetalGearRisingRevengeance'', Raiden appears to have become this. [[spoiler: Going on a bloody rampage through the city of Denver and butchering legions of cops (DirtyCops, yes, but cops nonetheless) on a mission to dismantle the biggest PrivateMilitaryContractor in the world will do that.]]
* ''VideoGame/QuestForGloryIV'' starts out like this, due to suspicious townsfolk who are fearful of strangers and especially anything to do with magic, although the hero will gradually win their trust by helping them out.
* Tassadar has a bit of a publicity problem in ''Franchise/StarCraft'' due to his alliance with the Dark Templar and the Terrans. Arcturus Mengsk used to be one too, back when the Confederacy was in power. Jim Raynor has been one ever since the Dominion rose to power.
* Marina from ''VideoGame/MischiefMakers'' takes flak from the evil double's paper-thin disguise.
* [[spoiler:Archer]] from ''VisualNovel/FateStayNight'' got ''executed'' because nobody liked him.
** Saber, [[spoiler:AKA Arturia Pendragon (a [[GenderFlip gender-flipped]] KingArthur)]], [[SweetPollyOliver disguised herself as a boy]], [[TheWomanWearingTheQueenlyMask suppressed all emotion, and used very pragmatic methods in order to properly rule her country]]. Needless to say, her apparent coldness caused her subjects to resent her:
--> ''The more perfect she became as a king, the more she was questioned as a ruler.''
* Similar to the Franchise/{{Transformers}} example above, Jedi are almost universally hated and hunted during the time of ''VideoGame/KnightsOfTheOldRepublic II'' because the galaxy perceives the whole Jedi-Sith war that nearly tore apart the Republic as "a religious dispute between two factions of Jedi". Many people refuse to see any distinction between Jedi like the {{P|layerCharacter}}C (if light side) and the Sith Lords and assassins that seem to follow him/her wherever they go.
* ''Franchise/MassEffect''
** [[PlayerCharacter Commander Shepard]] in ''VideoGame/MassEffect2'', what with the [[MagnificentBastard Illusive Man]] resurrecting and manipulating him/her to save the galaxy with a [[YourTerroristsAreOurFreedomFighters Cerberus logo]] on his/her ship, s/he has to deal with this problem throughout the game. On the one hand, the civilians who recognize him/her love Shepard. But those who knew him/her personally range from being leery of his/her new connections to outright enraged that s/he would associate with them. It's heavily implied that Cerberus [[InvokedTrope invoked this]] with strategic information leaks to keep Shepard away from people who could counter Cerberus' efforts to manipulate him/her.
** At the beginning of ''VideoGame/MassEffect3'', s/he's widely seen as a FallenHero due to the events of The Arrival, where s/he was forced to kill over 300,000 people. [[TheExtremistWasRight When people finally find out why s/he did it]], [[BigGood s/he becomes the face of the entire war against the Reapers.]]
* In ''VideoGame/BlazBlueCalamityTrigger'', [[spoiler: Noel]] mistakes Bang for an evildoer after [[spoiler: Yukianesa freezes Jin.]]
* ''Mario'', of all people, has to deal with this in ''VideoGame/SuperMarioSunshine''. He gets tried by a KangarooCourt for the actions of a {{Paper Thin Disguise}}d Bowser Jr.
* In ''VideoGame/CityOfHeroes'', there is a StoryArc where you become a Hero with Bad Publicity. You get framed for a crime and have to collect evidence that will clear your name, all the while being chased by the [[KnightTemplar Malta Groupp]] and their {{Demonic S|piders}}appers.
* In ''VideoGame/GoldenSunDarkDawn'''s recap of the [[VideoGame/GoldenSun first two games]], what little mention there is of [[spoiler: Felix's actions]] openly casts him in a bad light, and [[spoiler: the Fire Clan]] are never explained at all ([[spoiler: though the latter weren't particularly heroic to common knowledge]]).
* Entirely possible in ''VideoGame/FalloutNewVegas''. Because your karma (how good or evil you are) is factored separately from your reputation (how much people like you) it's very, very possible to end the game with the highest karma possible, and ''every single faction hating your guts.''
** Although, because of the game, it's actually very hard to end with high karma and everybody hating you, and you must actively peruse this as a goal, because you must do a lot to up your karma, and most karma upping quests are related with one faction are another.
*** If somebody is going through the trouble to be hated by everybody but still be a picture of justice overall, that might be more suspicious than anything else, that or every single person around them is just insane.
* Alex Mercer in ''VideoGame/{{Prototype}}'' is treated as a villain. And understandably so: not only is he a carrier of TheVirus who runs around Manhattan [[ImAHumanitarian eating people]], [[spoiler:he looks like and has the memories of the scientist who released TheVirus in the first place]]. Nevertheless, he's grown a conscience by the end of the game and ultimately performs a genuinely heroic and selfless act. [[TheyWastedAPerfectlyGoodCharacter That was until]] ''VideoGame/{{Prototype 2}}'' [[TheyWastedAPerfectlyGoodCharacter came along]].
* ''VideoGame/ValkyriaChroniclesIII'': Kurt Irving and The Nameless can give [[VideoGame/FinalFantasyTactics Ramza]] a run for his money. They are supposed to do the dirty jobs that the official military won't, and at one point was branded traitor (and possibly heretic). But they finally have their name cleared, even if they must live in obscurity for the rest of their life.
** Depends if you're talking about an individual level or group level. Individually, most are nothing more than people caught in a bad situation or simply got shanghaied into the unit. By comparison; two characters are actually Lanseal graduates (the game's equivalent of West Point), one of which graduated with honors. (And thats not including the volunteers.) As a group, the unit's bad reputation has more to do with the fact that its commanding officers keep them on hand and use them explicitly for wet works than anything they actually do.
* Janos Audron in the ''VideoGame/LegacyOfKain'' series.
* In ''Franchise/AssassinsCreed'' games the Heralds always speak out against the Assassins even if you do your best to avoid civilian deaths. However, this is easily solved with simple bribes.
* ''VideoGame/DmCDevilMayCry'' shows a newscast of a reporter claiming Dante to be a terrorist from his "attacks" when really it's just damage caused by the fights in the parallel world, Limbo, carried over to the real one, however humans can't see the monsters so they pin the blame on Dante. [[spoiler: Justified since the news network is being run by those same monsters]].
* The [[PlayerCharacter Warden]], in ''VideoGame/DragonAgeOrigins'', is left with this reputation after the first battle of the game. Loghain spread the rumor that the Grey Wardens abandoned and betrayed everyone in the battle, which in point of fact is what ''Loghain himself'' did, and the Grey Wardens themselves were almost obliterated in the fight - only two remain alive in the entire kingdom. The trope is somewhat played with, however, because very few people genuinely believe that the Wardens are guilty.
** By the end of the events of the second game, [[PlayerCharacter Hawke]] has become a legendary but controversial figure because s/he was at the center of an event that sparked a global conflict.
*** If you choose the Human Noble background, your family's political enemies try to paint our family as rebels and traitors. However, when you visit the Landsmeet the other nobles make it very clear that everyone knows your family are staunch royalists and the bad guys full of crap.
* Marona, the protagonist of ''VideoGame/PhantomBrave''. She is quite possibly the nicest person in the whole world, but almost everyone fears and hates her and calls her "The Possessed One" because of her ability to communicate with phantoms. People routinely send her nasty letters or write articles in the paper where even the good things she does get nasty spins; she is blamed for things she had nothing to do with, and some of the people who hire her cheat her out of payment for various reasons. She keeps soldiering on, smiling and waiting for the day when everything is going to be okay. Thankfully she does gain friends and respect from some people, [[spoiler:and in the end everyone respects her for saving the world, including the nasty columnist in the paper.]]
* Jodie Holmes, the protagonist of the upcoming ''VideoGame/BeyondTwoSouls'', has been depicted in various trailers and gameplay videos as being pursued by both local police and the FBI, with one demo claiming that ''every single cop in the state'' has been called in to apprehend her.
* [[VideoGame/DeusExHumanRevolution Adam Jensen]] was hit with this in his backstory. When Adam and his SWAT unit encountered a belligerent teenager with augments, he was ordered to take a kill shot because subduing the kid nonlethally would have been too much trouble thanks to his augments. Adam refused to take the shot and another SWAT commander did it instead. Adam quit the force in disgust. His superiors were upset by this and doctored his psyche profile to make him look like a violent borderline lunatic as payback. In the present there are still rumors that Adam was fired from SWAT for that incident when he actually quit. Fortunately for Adam, [[spoiler:the private investigator that David Sarif had look into Adam's background before hiring him]] read between the lines of the profile and saw it for the fairy tale it was.
* In the sequel to ''VideoGame/StarWarsKnightsOfTheOldRepublic'', the Jedi Exile is subject to this constantly, having been indirectly responsible for the accidental destruction of Peragus II during the prologue. The Exile was also one of the Jedi who joined Revan during the Mandalorian Wars, where they [[spoiler: gave the order to detonate a superweapon over Malachor V, wiping out all life on the planet and in orbit and ending the war]]. When the game begins, the Exile returns from their ten year long self-imposed exile on the Outer Rim, having been banished from the Jedi Order for their actions during the war.
** The Jedi Order are also subject to this in the second game and have been forced into hiding. It's explained that as a result of the Mandalorian Wars, the Jedi Civil War and Revan and Malak's attempted takeover of the galaxy, most common people consider the Jedi and Sith to [[NotSoDifferent indistinguishable]] from each other and little more than crazed zealots bent on destroying the galaxy over their opposing ideologies.
* Lemeza Kosugi in ''Videogame/LaMulana 2'', thanks to what happened at the end of the first game. [[spoiler:He saved humanity, but had to destroy a world heritage site in the process. The public either doesn't know or doesn't believe his reasoning, so he's been on the run from Interpol.]]
[[/folder]]

[[folder:Web Comics]]
* In ''Webcomic/GirlGenius'', the Wulfenbachs suffer a lot from this. OK, they are the despot of Europa and his heir, but Klaus is often accused of being the Other, betraying the Heterodynes, etc. He could probably use a good propaganda service which would only have to use some positive facts. Gil is also accused of having destroyed Dr beetle's lab for no reason (well, actually, he just send a bomb back to the thrower, saving not only his life but an innocent assistant as well). [[spoiler:After the Wulfenbachs' fall during the TimeSkip, Europa is in chaos again and quite a few people now think of their rule as a "golden age".]]
* ZigZaggingTrope in ''Webcomic/ParanormalMysterySquad''; the group are quite famous for the bombastic approach to monster hunting from videos uploaded on the net. But have gotten bad press with law enforcement as well as a [[AnimalWrongsGroup PETA-like organization]] that wish to protect the monsters.
* Saitama in ''Webcomic/OnePunchMan'', thanks to the civilians being a bunch of [[UngratefulBastard Ungrateful Bastards]], other Heroes going out of their way to ruin his reputation out of envy, [[ZeroApprovalGambit Saitama himself going out of his way to ruin it to maintain public faith in the other Heroes]], Saitama not really caring about publicity, and Saitama only reporting the bare minimum of his deeds to the Hero Organization to stay registered as a Hero. Despite this, his rank is still slowly rising since enough people witness and report his heroic actions anyway.
* Ballister Blackheart from ''Webcomic/{{Nimona}}'', who's mostly just looked down upon for being cast out of the local special knights' institution, and is trying to reveal their schemes for the better of the kingdom.
* ''Webcomic/SonicTheComicOnline'': This trope has become Sonic's downfall - the Kane Broadcasting Company uses their footage to convince the population of Mobius that Sonic is actually a villain who might be ''worse'' than Robotnik, and the worst part of it is, the footage they have to back up their claims, while very one-sided, is still genuine. Sonic's base can spy on every zone in the world, Sonic himself [[JerkAssSue is a bit of a dick,]] and [[SuperPoweredEvilSide his super form is a monster who's already caused havoc before.]] Not to mention the fact that ''he created Robotnik''... This smear campaign worked so well in conjunction with the BigBad's evil scheme that Sonic is now a complete outcast, loathed and [[TheDreaded feared]] worldwide; even the ''Freedom Fighters'' (sans Tails) no longer trust him.
* Webcomic/{{Wootlabs}}'': Riot Girl is a 200ft giant who causes more damage than any of the villains she fights just by showing up.
[[/folder]]

[[folder:Web Original]]
* In ''NewVindicators'', there are plenty of examples-mostly because all superhumans are pretty much feared and or hated by the public at large, to one extent or another. Magnus Loder (who is a bit of a dick), holds a place on the FBI's most wanted list because he was framed for killing an anti-superhuman Senator who was campaigning for President. Anomaly, for a while, went around killing men who were abusive to their girlfriends, making him a kind of serial killer superhero.
* There are several examples in the Literature/WhateleyUniverse:
** Battery, whose final battle against his arch-enemy destroyed one of the New York City bridges and injured hundreds,
** The Flying Bulldozer, who wasn't smart enough to avoid massive collateral damage when fighting evil: one of his recurring villains, Doctor Debt, figured out how to make millions by surrendering to FB and collecting rewards from insurance companies for preventing the incipient damage
** Tennyo, because she is powerful even by school standards, and (through no fault of her own, other than naivete) is a major trouble magnet.
** The Lamplighter, Boston's Franchise/GreenLantern {{Expy}}, also gets this. He's powerful and certainly a hero in his own mind, but he's also enough of a loose cannon that the city's police department tends to breathe a collective sigh of relief whenever he ''doesn't'' show up while they're trying to deal with a 'situation'.
* [[LessThanThreeComics The <3-Verse]] has the Shadow (no, not ''that'' one), a vigilante, shunned for his violent methods against regular crooks.
* In the ''GlobalGuardiansPBEMUniverse'', the Motor City Marshalls are wanted by the Detroit police for assault, battery, destruction of privacy, reckless endangerment, aggravated assault, and pretty much every other crime that your everyday, standard superheroic activity can be described as under the law if the local District Attorney thought superheroes were a menace to society.
* In ''Webcomic/SonicTheComicOnline'', this trope has become Sonic's downfall - the Kane Broadcasting Company uses their footage to convince the population of Mobius that Sonic is actually a villain who might be ''worse'' than Robotnik, and the worst part of it is, the footage they have to back up their claims, while very one-sided, is still genuine. Sonic's base can spy on every zone in the world, Sonic himself [[JerkSue is a bit of a dick,]] and [[SuperPoweredEvilSide his super form is a monster who's already caused havoc before.]] ''He created Robotnik''...This smear campaign worked so well in conjunction with the BigBad's evil scheme that Sonic is now a complete outcast, loathed and feared worldwide; even the ''Freedom Fighters'' (sans Tails) no longer trust him.
* ''Literature/TheGraystoneSaga'' is the story of Lady Gray, a woman on a religious quest to defeat and capture twelve demons who escaped into the world in order to restore peace and harmony to the five nations. She's easily the most hated and feared person on the planet, although the exact reason why has yet to be revealed.
[[/folder]]

[[folder:Western Animation]]
* Ziv Zulander from ''WesternAnimation/TheBotsMaster'' has been branded a terrorist by the RM Corp.
* ''WesternAnimation/DannyPhantom'' for the majority of Season 1 and the beginnings of Season 2. He gains good publicity eventually. Too much of it actually (''plushies'').
* Some instances of Franchise/{{Batman}}, such as in ''WesternAnimation/TheBatman'' until Gordon becomes the commissioner at the end of the second season.
* A bit of a problem for the Autobots in season two of ''WesternAnimation/TransformersAnimated'', presumably after the property damage of the first season starts sinking in. In the first season, it's mainly just Bulkhead who has a problem with this, as he's [[DoesNotKnowHisOwnStrength a klutz who's strong enough to throw cars]].
** In ''Anime/TransformersSuperGodMasterforce'', Hydra and Buster attack Ginrai in a populated with the intention of causing considerable enough collateral damage to turn public opinion against the Autobots. They actually succeed for a short while.
** The G1 two-part episode "Megatron's Master Plan" was all about this, to the point that the Autobots were exiled from Earth [[spoiler:and their ship's navigation systems tampered with to send them into the sun.]]
** Also, the Stunticons were mistaken for Autobots for the first few weeks of their existence due to conventional wisdom being "cars=Autobots". Oddly, no one ever seemed to think the Aerialbots were Decepticons...
* ''[[WesternAnimation/JusticeLeague Justice League Unlimited]]'' has this build up in the first season, then reach it's peak in the second season when they're framed for using their base defense system to destroy a city.
* [[AdamWesting Catman]] from ''WesternAnimation/TheFairlyOddParents'', and it's mostly, if not completely, justified. He often ends up attacking innocent civilians while letting real criminals like purse-snatchers get away, and constantly causes more trouble than he prevents. In fact, if it weren't for Timmy (and his fairies), he would've ended up in jail a ''loooong'' time ago.
* The ''WesternAnimation/StreetSharks'' get this constantly, to the point in which one of their friends has to point out to the police that if they were really guilty of one of the crimes they're accused of, they'd have to have been in two places at once. The BigBad also gets everyone to blame their dad for creating ''them'', so yeah.
* ''WesternAnimation/{{Gargoyles}}'' has... well, the titular gargoyles. Brooklyn even lampshades their "publicity problem" in "Hunter's Moon."
** [[spoiler: Creator/GregWeisman has alluded to that being only temporary. After saving the city a few times, the Clan becomes a branch of the NYPD and eventually, due to [[HeroicSacrifice Goliath's sacrifice]] sometime in the future, the United Nations declares the Gargoyle Species a protected race, acknowledges its sentience, and creates a Nation for the Gargoyles to founded.]]
* Ben in ''WesternAnimation/Ben10UltimateAlien'' has this when his SecretIdentity gets outed. Will Harangue, jerk reporter even breaks out the [[Franchise/SpiderMan "threat or menace"]] false dichotomy:
-->'''Ben''': Maybe I can do more good as a public superhero than I did in secret. Sure, most people think I'm a menace now.
-->'''Julie''': Only 26% of adult viewers think you're a menace.
-->'''Ben''': See? That's not bad.
-->'''Julie''': 74% think you're a threat.
** Not to mention the fact that Harangue is going a step above JJ with the hero he smears by actually trying to ''kill'' Ben outright at least once.
** Though actually played with; kids love him, and the government will occasionally collaborate with him.
** Creator/DwayneMcDuffie actually stated that Harangue is despised by many people for his antagonism towards Ben, and his attempts to turn everyone against him are always unsuccessful.
* Superman has become this in the series finale of ''WesternAnimation/SupermanTheAnimatedSeries''. Thankfully, he salvaged his reputation, but the events of the finale became a precursor to the Cadmus Arc in ''[[WesternAnimation/JusticeLeague Justice League Unlimited]]''.
* Just like in the comics, Spider-Man suffers from this in ''WesternAnimation/TheSpectacularSpiderMan''. Oddly enough, J. Jonah Jameson at first doesn't actually hate Spidey, and simply views him as easy publicity. However, similar to ComicBook/UltimateSpiderMan, a story about Spider-Man in a rival newspaper outsells the Daily Bugle's own story on his son's heroic landing of a space shuttle. As a result, Jameson finally snaps and begins a smear campaign.
* A ''WesternAnimation/DuckTales'' episode featured a reporter named Lawrence [[NamesToRunAwayFromReallyFast Loudmouth]] who started a smear campaign against Scrooge [=McDuck=] and later started to impersonate a new masked hero [[spoiler:(who happens to be Scrooge)]] and then make a smear campaign against the real hero. He was eventually captured and [[spoiler:Scrooge gave up the vigilante career.]]
* ''WesternAnimation/DarkwingDuck'' parodies this a lot; the titular characters suffers ''a lot'' from bad publicity due to his [[DarkIsNotEvil dark looks and mannerisms]], both from civilians and authorities, to the point when he seemingly dies in "Dead Duck", he is only granted a cheap burial, and [[PsychoElectro Megavolt]], who is believed to be the murderer, not only gets away with it without going to jail, but even ''becomes famous by writing a book about it''. This reaches such proportions that Darkwing attempts in one episode to give himself a better image so he'll get better publicity, and almost succeeds until his ArchEnemy Negaduck ruins it. Ironically, both the audience and Darkwing ended up grateful to Negaduck, as Darkwing realizes his obsession with good image prevented him from focusing on his cases, and the fans found Darkwing's new look ridiculous.
* Zig-zagged in ''WesternAnimation/ThePowerpuffGirls [[TheMovie Movie]]''. Before becoming heroes, their game of tag renders Townsville asunder ("Bug-eyed Girls Destroy Townsville" reads the headline of the Townsville Times). Even when they attempt to do something good, they are seen as pariahs.
* The focus of ''WesternAnimation/GIJoeRenegades'' which has most of the team being branded as criminals while trying to expose Cobra's operations who, in this incarnation, are [[VillainWithGoodPublicity Villains With Good Publicity]].
* Happens to WesternAnimation/WordGirl almost three or four times.
* Believe it or not, Captain America was on the receiving end of this following the fallout of the Skrull storyline in ''WesternAnimation/AvengersEarthsMightiestHeroes''. [[spoiler:This thanks to the machinations of the Skrull impersonating Cap, who manipulated the Avengers and told the world to surrender to the Skrull forces.]]
* Dib, from ''WesternAnimation/InvaderZim'', although he receives more contempt than outright hatred.
* Scooby and the gang in ''WesternAnimation/ScoobyDooMysteryIncorporated'' are mostly reviled by their townspeople. This is because Crystal Cove enjoys having a bunch of {{Scooby Doo Hoax}}es to attract tourists (mostly not caring about how the bad guys are mostly doing this to steal something), and they don't appreciate a bunch of [[YouMeddlingKids meddling kids]] spoiling the extra revenue. [[spoiler:Once the mayor is unmasked as a villain, the town officials become much more accepting of the gang, especially once they manage to catch the truly destructive Cry Baby Clown.]]
* The Burners in ''{{WesternAnimation/Motorcity}}'', especially Mike Chilton, the leader. Abraham Kane, the leader of Detroit Deluxe is likewise the VillainWithGoodPublicity.
* In ''WesternAnimation/YoungJustice'', Justice League popularity starts to take a nose-dive in season 2. At first its mostly fueled by political pundits, but then a group of new, popular aliens ([[VillainWithGoodPublicity who are actually preparing to take over]]) manage to make the JL look everything from inept, trigger happy to outright deceitful.
* Princess Luna of ''WesternAnimation/MyLittlePonyFriendshipIsMagic''. Her role as [[TheSacredDarkness Princess of the Night]] and her [[PerkyGoth love of creepy]] [[LargeHam public display]] causes most Ponies in her backstory to shun her while loving her sister, which [[GreenEyedMonster results]] in her original FaceHeelTurn. After her banishment, return (after a thousand years), defeat and redemption, many Ponies find it hard to believe in her new HeelFaceTurn. StatusQuoIsGod is [[AvertedTrope averted]]: eventually (though not before some misunderstandings), some ponies come to trust her again.
[[/folder]]

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