[[quoteright:276:[[UsefulNotes/AussiesWithArtillery http://static.tvtropes.org/pmwiki/pub/images/AIF1_4560.jpg]]]]
[[caption-width-right:276:"Proud of" being code for "wanting to bang".]]

->'''Yao''': Bet the local girls thought you were quite the charmer\\
'''Ling''': And I'll bet the ladies love a man in armor
-->-- '''Disney/{{Mulan}}''', "A Girl Worth Fighting For"

A character is acknowledged by other characters as being more attractive because they're dressed in some type of uniform.

There's something about a person in uniform. It's not just due to Hollywood's [[HollywoodHomely inability to cast unattractive people]]; something about the cut, colors and symbolism of military drag can bump a person up a couple of points on the hotness meter.

For one thing, uniforms are designed to look… [[ShapedLikeItself well]]… ''uniform'', so that troops look good ''en masse''. Dress uniforms are deliberately tailored to create a neat-but-athletic look; tactically practical battle uniforms are less pretty, but have [[ARealManIsAKiller their own appeal]]… yes, [[AmazonChaser even on females]].

It's the martial equivalent of SheCleansUpNicely. Compare FairCop, HotMenAtWork, HelloSailor, and FiremenAreHot. While traditionally a result of a FemaleGaze, that's [[SocietyMarchesOn rapidly]] [[MaleGaze changing]].

[[IThoughtItMeant Doesn't have to do with OTHER kinds of "privates"]], [[BiggerIsBetterInBed although they may well possess them…]]

Note that this is an '''in-universe''' trope, not about soldiers that you personally find hot.



[[folder:Anime & Manga]]

* Conversed in ''LightNovel/{{Baccano}} 1931 - Another Junk Railroad''. When Claire goes to Rachel for advice on what to get for [[spoiler:Chane]], she suggests clothes. Upon hearing this Claire immediately jumps to the conclusion that he should get her military uniform, the suggestion being that he believes anyone automatically looks sexier in a military uniform. Rachel manages to talk him down into getting her a normal dress, but not out of sewing knife-holsters into it.


[[folder: Comic Books ]]

* In ''ComicStrip/{{Mafalda}}'', Susanita gets excited about Manolito's brother returning from military service... until he tells his brother wasn't a cadet, but a recruit, something which disgusts her.
* In ''ComicBook/AlbedoErmaFelnaEDF'', Erma, [[UsefulNotes/FurryFandom furry]] CatGirl officer, looks great in both her regular duty and flight gear, but put her in her dress uniform, a tight backless single piece of material with slippers and a cape to frame it, and she becomes a knockout who can stun any male.


[[folder: Fan Works ]]

* ''Fanfic/ChildOfTheStorm'' has a few, Steve Rogers being the most prominent. There are others, such as:
** Rhodey is handsome enough that the prospect of topless pictures induced InstantWakingSkills in Carol.
** Brigadier Jack O'Neill is his normal SilverFox self.
** His mother, Alison Carter, is no slouch either, looking closer to her late 40's than actual age of early 60's. [[spoiler: When she removes the ageing make-up, she looks closer to her late twenties. Super soldier genes have their advantages.]]
** Peggy Carter (Posthumously).
** Lady Jacqueline Falsworth, Spitfire II. Spitfire I is implied to have been pretty good looking too.
* In [[http://www.fimfiction.net/story/90939/shell-shock Shell Shock,]] the sergeant is implied to be quite attractive, especially because he looks good in uniform.
* Similarly, in [[http://www.fimfiction.net/story/106068/1/relax/intimacy Relax,]] the protagonist is implied to look quite good both in and out of uniform.
* Mariella Smith-Rhodes, when conscripted into [[UsefulNotes/SouthAfricansWithSurfaceToAirMissiles her country]]'s armed forces. Her aunt reflects on how ''lovely'' she would look in the dress uniform issued to women soldiers in the Ceremonial Guard. Aunt Friejda is not to know her niece has opted for Special Forces.[[note]]People coming up against her will realise, albeit briefly, that she looks good in jungle camouflage too[[/note]] Read more in Creator/AAPessimal's ''[[https://www.fanfiction.net/s/12321109/37/Gap-Year-Adventures Gap Year Adventures...]]''


[[folder: Film ]]
* ''Film/TheBarrettsOfWimpoleStreet'': Henrietta' suitor, Capt. Cook, is so handsome in his dress uniform that she insists he come in the house so her sister Elizabeth can see him in all his BlingOfWar. This leads to an ugly confrontation when Edward, their severely uptight, controlling father, returns unexpectedly and catches the three of them in Elizabeth's room.
* In ''Film/EyesWideShut'' Creator/NicoleKidman makes her husband Creator/TomCruise jealous when she reveals that she has fantasies about a Naval officer in dress whites she met when their family was on vacation.
* ''Film/TakingChance'': Discussed by a girl in the seat next to Lt. Colonel Strobl, texting about the "HOT Soldier" sitting next to her.[[note]]Strobl leans over and corrects her - He's a Marine.[[/note]]
* ''Film/{{Ted}}'': Lori and John discuss the night they met, with cutscenes showing their very different recollections of the event. Lori remembers John practically knocking her out with his spastic dance moves, while John's version contains choreographed dances, suave one-liners...and he's wearing Navy dress whites [[ShoutOut for]] [[Film/{{Airplane}} some reason]].


* An old joke states that the reason women are attracted to a man in uniform is very simple: ''It means he has a job''. It doesn't matter ''what'' uniform it is, they don't really care. A variation specifically for military uniforms exists: It means he has a job [[HenpeckedHusband and will follow orders]].

[[folder: Literature ]]

* ''Literature/HostileTakeoverShwartz'' has Commander Marc Davidoff, SpaceMarine and AcePilot. Though he's heir to one of the largest oligarchies in the galaxy, and as athletic as you would expect from a man of his job description, CC notes he's not really as handsome as her social-climber fiance. It's Davidoff's blunt manner, spiffy uniform and [[SemperFi dedication to duty]] that make him so attractive.
* ''Literature/PrideAndPrejudice'': Some major sub-plots are driven by the arrival of the [[SpellMyNameWithABlank ___shire]] militia to Netherfield. Mainly, Kitty and Lydia go bananas trying to flirt with all the officers, and completely lose interest in any man not wearing a red coat.
* ''[[Literature/XWingSeries Wraith Squadron]]'' and later novels: The first impression that most people have of the Wraiths' Kell Tainer is that he'd look good on a recruitment poster. Kell himself comes to the same realization [[LoveAtFirstSight fairly quickly]] after meeting his squadmate Tyria Sarkin.
* It isn't properly a military uniform, but one book in the ''Literature/HeraldsOfValdemar'' series contains several paragraphs of discussion as to how ''everyone'' looks better in the white Heralds' uniforms.
* In Creator/GeorgeMacDonaldFraser's ''Literature/McAuslan'' stories, his AuthorAvatar Lieutenant Dand [=McNeill=] reflects on the power of the Scottish military uniform to attract women. He notes that not even American Air Force pilots or the U.S. Marines can compete with a man wearing kilt, sporran, and a ritual dagger down his sock-top.
* Invoked in ''Rally Round the Flag, Boys!'', where the soldiers sent out to greet the citizens of Putnam's Landing in civilian clothes realize that they need to wear their uniforms to make any sort of impression on the girls of the town.
* In Creator/LoisMcMasterBujold's Literature/VorkosiganSaga, Aral Vorkosigan is attracted primarily to military trappings while being flexible on the subject of gender. His home planet of Barrayar considers the military a men-only profession, though, and also strongly discourages homosexuality, meaning aside from a political marriage his major relationships had to be conducted in secret. (Though they were something of an open secret among the high Vor.) His second wife Cordelia came from another planet where the military was open to all sexes, and so became a best-of-both-worlds opportunity for him to, ahem, [[UnusualEuphemism have his cake and eat it, too]].
* In Creator/GKChesterton's poem ''Lucasta Responds to Lovelace'', a parody of/reply to Creator/RichardLovelace's ''To Lucasta, Going to the Wars'', Lucrasta says she finds Lovelace the soldier in his red uniform with gold lace, far more attractive than Lovelace the poet, mostly to lead to the punchline:
-->Yet this inconstancy forgive,
-->Though gold lace I adore.
-->I would not love the lace so much,
-->Loved I not Lovelace more.
* In ''Literature/WarchildSeries'' Jos mentions that Jets in uniform have an extra allure about them. Being asexual, he's immune.
* Literature/CiaphasCain mentions this as a routine problem he has to deal with as regimental commissar, apparently there's just something irresistible about the contents of a Guard uniform... and it looks even better on the bedroom floor.
** To clarify, this problem crops up in a couple of different ways for Cain. First, he himself sometimes receives attention from people [[ChivalrousPervert he knows he should stay away from]]; second, as commissar it's his job to deal with [[ButWeUsedACondom the occasional results]] of his troops' extracurricular activities.


[[folder: Live Action TV ]]

* In ''Series/BuffyTheVampireSlayer'', the Agents of the Initiative are quite handsome. Riley's BlackBestFriend laments that they can't tell girls that they're demon slayers so they have to rely on their looks to get the girls.
* ''Series/{{Friends}}'':
** In "The One With The Chicken Pox", a shore leave visit by Phoebe's submariner old flame gets the group discussing the appeal of a uniform.
** Inspired by Phoebe's sailor, Ross later treats Rachel by getting hold of some Navy whites and attempting the "OfficerAndAGentleman" carry out.
** Discussed later when she asks him if he still had the Navy uniform, he says no, but might have an old band uniform from high school. Rachel says to remember all the sex he ''didn't'' have in high school.
* ''Series/DoctorWho'':
** Rory Williams is {{Adorkable}} in civvies (or his nurse's scrubs), but totally badass in ''any'' uniform, be it museum security guard, modern combat fatigues or particularly his signature Roman centurion outfit. In "A Christmas Carol", he's dressed as the last one for his honeymoon, so clearly Amy loves it too.
** [[Recap/DoctorWhoS31E12ThePandoricaOpens "Invasion of the hot Italians"]]: For the record, Amy was dressed in her kiss-o-gram constable outfit. Obviously, Rory likes that too.
** In "The Curse of Fenric", Jean and Phyllis make comments along the lines of "I love men in uniform" to the soldiers they meet on the path to the beach. In the novelisation, the girls' lines stay the same, but are delivered mockingly because the soldiers are elderly Home Guard members.
* Acknowledged by General O'Neill of all people in ''Series/StargateAtlantis'', upon learning that the incoming rescue mission is less than officially sanctioned.
-->'''O'Neill:''' So, am I to assume you are ''not'' surrounded by heavily-armed SG teams and young, strapping marines?
* In the ''Series/StarTrekVoyager'' episode "[[Recap/StarTrekVoyagerS4E4Nemesis Nemesis]]", a girl from the village says that the Defenders, which Chakotay has joined, "glimpse great" in their jungle combat gear. [[spoiler:They're actually the villains of the story.]]
* ''Series/HoratioHornblower'': When Horatio is promoted to Lieutenant and gets his new Navy uniform, he's praised by his tailor (obviously) that it's a great improvement, compared to his Midshipman look. Men aboard the ''Indefatigable'' tease him and Archie jokes that there is a complete stranger among them.
* ''Series/MurdochMysteries'': Not much is said about constables' normal uniforms, but when they [[BaseballEpisode play baseball]], all the constables look great in their shirts. Drs. Emily Grace and Julia Ogden are especially impressed with Constable George Crabtree and comment that he looks dashing.
* Meredith Viera of ''Series/WhoWantsToBeAMillionaire'' totally loses her cool over a handsome sailor contestant. In her defense... golly, the guy looks gorgeous. [[http://www.youtube.com/watch?v=Fca9YOOFIzU See for yourself.]]
* In the ''Series/{{Supernatural}}'' episode [[Recap/SupernaturalS09E02DevilMayCare "Devil May Care" (S09, Ep02)]], this is a DiscussedTrope among the rather handsome Navy soldiers who are going on their weekend pass.
* ''Series/{{Timecop}}'': In "Rocket Science", when Jack Logan returns from his latest mission in a military uniform, one of his colleagues notes how attractive he looks. Purely tongue in cheek, since he was forced to wear a ''[[ThoseWackyNazis Wehrmacht uniform]]''.
* Deconstructed in the fourth season of ''Series/{{Blackadder}}''. Discussing the soldiers' propaganda magazine, Blackadder describes it as a work of fiction since it does nothing to show how the soldiers actually are, and is better used as toilet paper.
--> '''Blackadder:''' I mean, the stuff's about as convincing as Doctor Crippin's defense lawyer. The British Tommies are all portrayed as six foot six, with biceps the size of Bournemouth!
* ''Series/ThePunisher2017'': Billy Russo. While he and Frank Castle are serving in the Marines, Frank jokingly nicknames him "[[MythologyGag Billy the Beaut]]" owing to the number of women Russo has bedded with his good looks.

[[folder: Music ]]

* There is a Croatian song "All sisters want to kiss sailors."
* A once-popular English music-hall song "All the Nice Girls Love a Sailor".
* RareFemaleExample: The Skyhooks' "Women in Uniform":
-->''Women in uniform, sometimes they look so cold''
-->''Women in uniform, ooh but they feel so warm''


[[folder: Theater ]]

* DoubleSubverted in ''Theatre/{{Patience}}''. None of the female cast are remotely interested in the Dragoons, instead swooning after the poets Bunthorne and Grosvenor, because aestheticism is all the rage. The soldiers wonder why their uniforms are no longer effective at conquering women, and they only start winning the ladies back when they start to dress and act like aesthetic poets. When Grosvenor gives up the aesthetic game, the [[UnwantedHarem women who were chasing after him]] have a sudden change in taste and go back to the soldiers to whom they were originally engaged.
* Played straight in ''Theatre/{{Iolanthe}}'', where Private Willis is obliged to admit that he is "generally admired."

[[folder: Web Original ]]
* Quite a few web forums out there - there are least two military discussion forums that have ''dedicated threads'' on the subject (with only full-clothed pictures generally allowed) and one dedicated blog.
* Keisha Stevenson in ''Literature/TheSalvationWar'' is attractive enough an angel describes her as "comely", and note is often made of her [[BuxomIsBetter enormous breasts]].
* Played for laughs in a ''WebVideo/TheNostalgiaCritic'' review, as a skit has him, Malcolm and Tamara playing soldiers who are more interested in looking good than anything else.

[[folder: Western Animation]]
* Discussed in ''WesternAnimation/RobotechTheShadowChronicles'', where Alex suggests to Marcus that they became pilots to impress girls, and Marcus replies that the only girls they know are ''also'' pilots.
* According to the ''WesternAnimation/MickeyMouse2013'' cartoons, this is why Donald wears a sailor uniform [[HalfDressedCartoonAnimal (well, the top part at least)]]. He's not actually a sailor; he just wears it for Daisy.

[[folder: Real Life ]]
* [[http://www.highsnobiety.com/2014/08/14/the-military-influence-on-fashion/ Much of men's fashion]] has its roots in military dress.
* There is a Polish saying, roughly translated: "all girls want uniform-wearing boys".
* During [[UsefulNotes/GulfWar Operation Desert Storm]], the ''Series/{{Today}}'' show featured a live interview with a U.S. Air Force Colonel (i.e. someone roughly Katie Couric's age at the time). When they sent it back to Katie and Bryant, Katie said, "Can you put the Colonel back on? Hubba hubba!"
* During Gulf War Cher came back from entertaining the troops to announce that America had the ''cutest'' armed forces in the world, including the girls!