[[quoteright:276:http://static.tvtropes.org/pmwiki/pub/images/AIF1_4560.jpg]]
[[caption-width-right:276:"proud of" being code for "wanting to bang".]]
-->'''Yao''': Bet the local girls thought you were quite the charmer\\
'''Ling''': And I'll bet the ladies love a man in armor
-->--'''Disney/{{Mulan}}''', "A Girl Worth Fighting For"


[[IThoughtItMeant Not what you think it means]], [[BiggerIsBetterInBed although they may well possess them]]...

There's something about a person in uniform. It's not just due to Hollywood's [[HollywoodHomely inability to cast unattractive people]]; something about the cut, colors and symbolism of military drag can bump a person up a couple of points on the hotness meter.

For one thing, uniforms are designed to look... [[ShapedLikeItself well]]... ''uniform'', so that troops look good ''en masse''. Dress uniforms are deliberately tailored to create a neat-but-athletic look; tactically practical battle uniforms are less pretty, but have [[ARealManIsAKiller their own appeal]]...yes, [[AmazonChaser even on females]].

It's the martial equivalent of SheCleansUpNicely. Compare FairCop, HotMenAtWork, HelloSailor, and FiremenAreHot. While traditionally a result of a FemaleGaze, that's [[SocietyMarchesOn rapidly changing]].

'''Keep in mind, this is NOT just "hot actor in a military uniform."''' There must be an in-story acknowledgement that the person is better looking ''because'' of the uniform.

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!!Examples:

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[[folder: Anime and Manga ]]

* Conversed in ''LightNovel/{{Baccano}}! 1931 - Another Junk Railroad''. When Claire goes to Rachel for advice on what to get for [[spoiler:Chane]], she suggests clothes. Upon hearing this Claire immediately jumps to the conclusion that he should get her military uniform, the suggestion being that he believes anyone automatically looks sexier in a military uniform. Rachel manages to talk him down into getting her a normal dress, but not out of sewing knife-holsters into it.

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[[folder: Comic Books ]]

* In ''ComicStrip/{{Mafalda}}'', Susanita gets excited about Manolito's brother returning from military service... until he tells his brother wasn't a cadet, but a recruit, something which disgusts her.
* In ''ComicBook/AlbedoErmaFelnaEDF'', Erma, [[FurryFandom furry]] CatGirl officer, looks great in both her regular duty and flight gear, but put her in her dress uniform, a tight backless single piece of material with slippers and a cape to frame it, and she becomes a knockout who can stun any male.

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[[folder: Fan Works ]]

* In [[http://www.fimfiction.net/story/90939/shell-shock Shell Shock,]] the sergeant is implied to be quite attractive, especially because he looks good in uniform.
* Similarly, in [[http://www.fimfiction.net/story/106068/1/relax/intimacy Relax]], the protagonist is implied to look quiet good both in and out of uniform.

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[[folder: Film ]]

* In ''EyesWideShut'' Nicole Kidman makes her husband Tom Cruise jealous when she reveals that she has fantasies about a Naval officer in dress whites she met when their family was on vacation.
* ''TakingChance'': {{Lampshaded}} by a girl in the seat next to Lt. Colonel Strobl, texting about the "HOT Soldier" sitting next to her.[[note]]Strobl leans over and corrects her - He's a Marine.[[/note]]
* ''Film/{{Ted}}'': Lori and John discuss the night they met, with cutscenes showing their very different recollections of the event. Lori remembers John practically knocking her out with his spastic dance moves, while John's version contains choreographed dances, suave one-liners...and he's wearing Navy dress whites [[ShoutOut for]] [[Film/{{Airplane}} some reason]].

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[[folder: Literature ]]

* ''Literature/HostileTakeoverShwartz'' has Commander Marc Davidoff, SpaceMarine and AcePilot. Though he's heir to one of the largest oligarchies in the galaxy, and as athletic as you would expect from a man of his job description, CC notes he's not really as handsome as her social-climber fiance. It's Davidoff's blunt manner, spiffy uniform and [[SemperFi dedication to duty]] that make him so attractive.
* ''Literature/PrideAndPrejudice'': Some major sub-plots are driven by the arrival of the [[SpellMyNameWithABlank ___shire]] militia to Netherfield. Mainly, Kitty and Lydia go bananas trying to flirt with all the officers, and completely lose interest in any man not wearing a red coat.
* ''[[XWingSeries Wraith Squadron]]'' and later novels: The first impression that most people have of the Wraiths' Kell Tainer is that he'd look good on a recruitment poster.
* It isn't properly a military uniform, but one book in the ''HeraldsOfValdemar'' series contains several paragraphs of discussion as to how ''everyone'' looks better in the white Heralds' uniforms.
* In GeorgeMcDonaldFraser's ''McAuslan'' stories, his AuthorAvatar Lieutenant Dand McNeill reflects on the power of the Scottish military uniform to attract women. He notes that not even American Air Force pilots or the U.S. Marines can compete with a man wearing kilt, sporran, and a ritual dagger down his sock-top.
* Invoked in ''Rally Round the Flag, Boys!'', where the soldiers sent out to greet the citizens of Putnam's Landing in civilian clothes realize that they need to wear their uniforms to make any sort of impression on the girls of the town.
* In Creator/LoisMcMasterBujold's Literature/VorkosiganSaga, Aral Vorkosigan is attracted primarily to military trappings while being flexible on the subject of gender. His home planet of Barrayar considers the military a men-only profession, though, and also strongly discourages homosexuality, meaning aside from a political marriage his major relationships had to be conducted in secret. (Though they were something of an open secret among the high Vor.) His second wife Cordelia came from another planet where the military was open to all sexes, and so became a best-of-both-worlds opportunity for him to, ahem, [[UnusualEuphemism have his cake and eat it, too]].

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[[folder: Live Action TV ]]

* In ''Series/BuffyTheVampireSlayer'', the Agents of the Initiative are quite handsome. Lampshaded, when Riley's BlackBestFriend laments that they can't tell girls that they're demon slayers so they have to rely on their looks to get the girls.
* In "The One With The Chicken Pox" episode of ''Series/{{Friends}}'', a shore leave visit by Phoebe's submariner old flame gets the group discussing the appeal of a uniform. Inspired, Ross later treats Rachel by getting hold of some Navy whites and attempting the "AnOfficerAndAGentleman" carry out.
** Lampshaded later when she asks him if he still had the Navy uniform, he says no, but might have an old band uniform from high school. Rachel says to remember all the sex he ''didn't'' have in high school.
* ''Series/DoctorWho'':
** Rory Williams is {{Adorkable}} in civvies (or his nurse's scrubs), but totally {{Badass}} in ''any'' uniform, be it museum security guard, modern combat fatigues or particularly his signature Roman centurion outfit. In "A Christmas Carol", he's dressed as the last one for his honeymoon, so clearly Amy loves it too.
** [[Recap/DoctorWhoS31E12ThePandoricaOpens "Invasion of the hot Italians"]]: For the record, Amy was dressed in her kiss-o-gram constable outfit. Obviously, Rory likes that too.
** In "The Curse of Fenric", Jean and Phyllis make comments along the lines of "I love men in uniform" to the soldiers they meet on the path to the beach. In the novelisation, the girls' lines stay the same, but are delivered mockingly because the soldiers are elderly Home Guard members.
* Acknowledged by General O'Neill of all people in ''Series/StargateAtlantis'', upon learning that the incoming rescue mission is less than officially sanctioned.
-->'''O'Neill:''' So, am I to assume you are ''not'' surrounded by heavily-armed SG teams and young, strapping marines?
* In the ''Series/StarTrekVoyager'' episode "Nemesis", a girl from the village says that the Defenders, which Chakotay has joined, "glimpse great" in their jungle combat gear. [[spoiler:They're actually the villains of the story.]]
* ''Series/HoratioHornblower'': When Horatio is promoted to Lieutenant and gets his new Navy uniform, he's praised by his tailor (obviously) that it's a great improvement, compared to his Midshipman look. Men aboard the ''Indefatigable'' tease him and Archie jokes that there is a complete stranger among them.
* ''Series/MurdochMysteries'': Not much is said about constables' normal uniforms, but when they [[BaseballEpisode play baseball]], all the constables look great in their shirts. Drs. Emily Grace and Julia Ogden are especially impressed with Constable George Crabtree and comment that he looks dashing.
* Meredith Viera of ''WhoWantsToBeAMillionaire'' totally loses her cool over a handsome sailor contestant. In her defense... golly, the guy looks gorgeous. [[http://www.youtube.com/watch?v=Fca9YOOFIzU See for yourself.]]
* On GenerationKill Rudy Reyes is this. Interestingly this is also TruthInTelevision as the actor is played by the actual Marine. After having left the Marines he became a personal trainer and is sufficently good looking to beat some of the actors in the series.
* In the ''Series/{{Supernatural}}'' episode [[Recap/SupernaturalS09E02DevilMayCare "Devil May Care" (S09, Ep02)]], this is a DiscussedTrope among the rather handsome Navy soldiers who are going on their weekend pass.

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[[folder: Music ]]

* There is a Croatian song "All sisters want to kiss sailors."
* A once-popular English music-hall song "All the Nice Girls Love a Sailor".

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[[folder: Theater ]]

* Lampshaded and DoubleSubverted in ''{{Patience}}''. None of the female cast are remotely interested in the Dragoons, instead swooning after the poets Bunthorne and Grosvenor, because aestheticism is all the rage. The soldiers wonder why their uniforms are no longer effective at conquering women, and they only start winning the ladies back when they start to dress and act like aesthetic poets. When Grosvenor gives up the aesthetic game, the [[UnwantedHarem women who were chasing after him]] have a sudden change in taste and go back to the soldiers to whom they were originally engaged.

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[[folder: Web Original ]]

* Quite a few web forums out there - there are least two military discussion forums that have ''dedicated threads'' on the subject (with only full-clothed pictures generally allowed) and one dedicated blog.

* Keisha Stevenson in TheSalvationWar is attractive enough an angel describes her as "comely", and note is often made of her [[BuxomIsBetter enormous breasts]].

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[[folder: Real Life ]]

* Very much TruthInTelevision, to the point where much of men's fashion has its roots in military dress.
* One of the reasons why PuttingOnTheReich is so popular.
* There is a Polish saying, roughly translated: "all girls want uniform-wearing boys". No known female version probably due to the fact that war used to be a man's job.
* During [[UsefulNotes/GulfWar Operation Desert Storm]], the ''Series/{{Today}}'' show featured a live interview with a U.S. Air Force Colonel (i.e. someone roughly Katie Couric's age at the time). When they sent it back to Katie and Bryant, Katie said, "Can you put the Colonel back on? Hubba hubba!"
* During Gulf War Cher came back from entertaining the troops to announce that America had the ''cutest'' armed forces in the world, including the girls!
* Serves as FetishFuel for a lot of tourists in Israel, as soldiers in uniform are to be seen practically ''anywhere'', both male and female. [[http://www.haaretz.com/blogs/routine-emergencies/hot-israeli-chick-with-gun-occupies-internet-1.433693 This]] picture in particular made quite a lot of noise...

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