Sometimes evil is the best way to go - at least when you are trying to make money - but that isn't always the case. Sure if you keep the populace uneducated and you block the internet you may have a state that is less likely to riot in the short term. You may be able to tax your people an unreasonable sum in order to make money. Maybe you can loot one of your neighbors once in a while when cash is low. Who wouldn't agree that this is a profitable idea?

Well, just about every decent ruler out there. Kindness towards your people will pay off more in the long-term. Sure it may cost money to build those schools, roads and police stations, but having a good education system, better transportation routes and security is good for the long term. This isn't due to capitalism, communism, or any form of government. It's common sense. If your people are able to earn a substantial amount of money through a job that requires education through an economy that's connected to many foreign countries, then you can get more revenue in taxes. Attacking your neighbors costs money. You have to pay for those military forces donít you? Plus, if you can't beat your neighbors or their allies, then you have a serious problem on your hands.

Whereas VideogameCaringPotential is similar to this trope, it doesn't always pay off in $$$. Exporting that surplus of oil to a country that needs it is going to pay off more than say, sitting on it to watch that country suffer. Good diplomatic relationships and good internal PR go a long way. Reducing squalor, building parks, designing sports arenas and constructing defensive structures goes a long way to improving that PR and the better PR you have the more you can tax without starting a riot. The people are happy, you are happy and the money is flowing.

Contrast this trope to EvilPaysBetter. Compare it to VideogameCaringPotential and CutLexLuthorACheck. Often this type of system relies on the PowerOfTrust, the latter of which takes inventing things instead of common sense management. This is related to RousseauWasRight. See also MercyRewarded.



[[folder: Film]]
* ''Film/AustinPowers'': In every movie, Number Two will tell Doctor Evil that they're making a lot more money with legitimate business operations than evil plans. In response, Doctor Evil says "SILENCE NUMBER TWO!" and then does the EvilPlan anyway.

* Jerin's grandmothers in ''Literature/ABrothersPrice'' were common thieves, until one of them was caught by some military official and argued that thieves would make excellent spies for the government. She succeeded, and after the war, the surviving sisters were knighted. Jerin's family is quite well off when the novel takes place, and while they do have the skills to be excellent thieves, they are firmly on the side of good and government.
* This is one of the core beliefs of the heroic characters in ''Literature/AtlasShrugged'' -- only honesty and genuine skill (not force, fraud, or coercion) bring profit.

[[folder: Video Games]]
* In ''VideoGame/MedievalIITotalWar'', there is a point where you can make enough trade agreements to cause valuable good prices for merchants to skyrocket. Building structure that add protection (like walls), provide entertainment (like race tracks and inns), provide security and law (like the Mayor's house and garrison quarters), and other such structures that raise the people's happiness. Providing them places to work (like farms), places to trade (like ports and markets), and structures to increase said trade (like shipwrights and roads) will increase profits by a substantial amount. If you use loyal, non-corrupted, and smart family members run cities, you can increase public happiness further. All that this means is that population growth will accelerate and you can get away with charging higher taxes. Everyone wins!
* In ''VideoGame/TheElderScrollsIVOblivion'', there is a mission near the end of the game where you need to ask all the city rulers to send soldiers to protect the capital. Each ruler will assign you a mission that you need to finish first. If you go the extra mile and complete all the optional objectives, you will get more units to help fight and better rewards.
* In ''VideoGame/{{Fallout 3}}'', there is a mission to help a strange woman make a handy survival guide. If you risk life and limb to make a very informative book and tell her honestly about your results, you will make a better book and get a bunch of extra rewards, the least of which being people giving you free stuff in gratitude for helping save their lives.
** In the Oasis quest, accelerating Harold's growth, slowing it, or peacefully putting him out of his misery will earn you various rewards. {{Mercy kill}}ing him [[KillItWithFire with fire]], however, will turn the Treeminders hostile and fail the quest, thus no rewards for you.
* ''Videogame/FalloutNewVegas'': There are a lot of opportunities to do both good things and evil things, and there are rewards for both. However, there is a general trend of higher rewards for more effort and often times the evil route is a shortcut with limited rewards while the good route is more rewarding in the long term.
** In the ''Old World Blues'' expansion several optional side quest to aid members of the Think Tank will result in an easy way to end the expansion without bloodshed. If you do you can continue to take advantage of the extra caps, magazines, and energy cell they give you every day whenever you go back to The Sink.
** Helping the Brotherhood of Steel with their internal conflicts will net you power armor training, something you would otherwise not be able to get until much later in the game.
** Increasing your Freeside rep by helping The Kings or The Followers will result in members of The Kings periodically approaching you and giving you free stuff.
** Increasing your rep with any major town will result in better prices at their stores. The best way to do this is to go out of your way to help people in that town (defending Goodsprings from the Powder Gangers, getting a new sheriff for Primm, etc). In contrast the evil option would be to just murder everyone. This will allow you to loot the place, but deny you the additional merchants, which can be more harmful in the long run.
** Increasing your rep with the Followers of the Apocalypse will first get you some free healing items every day, and later get you an honorary membership which gains you access to their safe house. You do this by helping them provide aid to the people of Freeside, cleaning up drug addicts, fetching medicine, helping refugees, and other act of humanitarianism.
** In Quarry Junction a man will straight up pay you after the fact if you fix the town's pet mole ratís leg and/ or fix their generator. The evil option (killing the mole rat and wrecking the generator) will only net you mole rat meat and scrap.
** In ''Honest Hearts'', killing or hostilizing any friendly NPC's triggers "Chaos in Zion" and forces you into a shorter alternate quest, denying you any of the rewards or achievments earned from the normal path.
* In ''VideoGame/StarCraftIIWingsOfLiberty'', one of the first missions involves fleeing Mar Sara. At certain points in the mission, stranded survivors will call for aid. If you go to retrieve them with enough forces, you can end up with a positive net gain in saved resources. Similarly, in the mission where you bail out Narud, it is almost impossible to win the mission on hard mode if you don't bother to search and save the surviving mercenaries scattered around the map. This happens again when you fight in the underground caverns on Char where rescuing lost terran units (especially the firebats) is almost a must. In-universe, helping Tosh and Ariel Hanson will free many dissenters and intellectuals who opposed Mengsk and help humanity in its search for a cure for infestation respectively.
** Siding with Tosh and Ariel Hanson are the canon choices.
* In ''VideoGame/{{BioShock|1}}'', rescuing Little Sisters gets you less [[PsychoSerum ADAM]] than harvesting them, but you'll get extra rewards that cannot be obtained otherwise (like the almighty Hypnotize Big Daddy Plasmid), including additional ADAM, making the difference in ADAM negligible, but much poorer in terms of exclusive Tonics and Plasmids. The same is true in ''VideoGame/{{BioShock 2}}''.
* In the ''VideoGame/{{Civilization}}'' series of games [at least the first three, I haven't played any versions beyond that], the Republic and Democracy forms of government place some restrictions on your foreign policy (harder to initiate or sustain a war effort) and support for military units, and your populace gets discontented quicker when you are engaged in war (even those not initiated by you)--not exactly easy for a player bent on conquest (at least early and mid game), compared to Despotism, Monarchy, or Communism. But the economic benefits of these government forms (especially Democracy) is astronomical, to the point that late in the game the player can still pay for a large military (with advanced technology paid for with more money that can go into research or tech trades) if they're so inclined, and become a formidable superpower. Or they're more likely to achieve the technological victory (first ship to Alpha Centauri).
** In first and second game Democracy was almost a GameBreaker, since it gave you immunity to corruption - your empire could run smoothly without ''any'' loss of money from its sheer size.
** In ''VideoGame/FreeCiv,'' the [[FreewareGames FOSS remake]] of ''Civilization'', running a democratic regime is a common endgame choice (the other being [[UsefulNotes/PoliticalIdeologies Communism]], which allows [[VideoGameCrueltyPotential repression of the populace]] to prevent anyone from opposing your command economy and large military) [[PragmaticVillainy not because it is nicer to your citizens]], but because it [[MoneyDearBoy allows for greater income]] and most of all, it eliminates corruption meaning that there is no loss of income in cities far from the capital and [[ScrewTheMoneyIHaveRules nobody can pay your units or cities to betray you and join them]].
* Speaking of [[VideoGame/SidMeiersAlphaCentauri Alpha Centauri]]:
** Lal and his Peacekeepers are TheRemnant of United Nations. While his faction is somewhat cirppled with VastBureaucracy, all his bases can grow bigger, his people are happier and less likely to riot. His preferred social choice is of course Democracy, giving him further advantages toward expansion and nullifying his efficiency problems.
** Running Democracy is the most effective choice for social engineering, since it gives population bonus and efficient economy with price of costly military. Other choices are Police State, which lowers your efficiency and Fundamental, which hurts your research.
** Picking a Value of your faction is basically a choice between Knowledge (research bonus and efficient economy) and Wealth (production boost and more profitable economy), since Power makes things much more costly to build and doesn't help your economy in any way.
** In later stages, there is a "Future Society" tab, which provides you with Eudaimonia, giving overall bonuses to just everything aside of warfare and Cybernetic, which makes your faction an efficiency and research powerhorse. This is contrasted with [[ExactlyWhatItSaysOnTheTin Thought Control]], which is perfect for warmongers, but extremely costly to run.
** And then it's all put on its head with Cloning Vats - a Secret Project, that removes all the disadvantages of ''both'' Power and Thought Control.
** There is also Yang and his Human Hive with their faction immunity to inefficiency, so he can run Police State with Planned Economy without ''any'' problems - something that can kill any other faction.
* Come ''VideoGame/MassEffect3'', taking Paragon choices throughout the ''Franchise/MassEffect'' series results in far greater war assets than Renegade choices. Justified since Paragon Shepard is, in general, much more conciliatory than Renegade Shepard and is thus much better at building alliances.
* An annual mini-game festival event in ''VideoGame/TheLordOfTheRingsOnline'' has a storyline where you can either choose to help homeless townsfolk, or help the mayor and festival organizers who exploited them. If you help the mayor, he rewards you with some fancy clothing. If you help the townsfolk they reward you with ragged old clothing -- but about a month later, when they're presumably all doing well for themselves again (and when most players have already stopped thinking about the festival), they send you something really nice and extravagant.
* In the ''Franchise/BaldursGate'' series, the Reputation mechanic (which increases by doing good quest solutions and falls by killing innocents and certain rare quest solutions) is tied into shop prices. 'Good' options may give you less gold, but also lowers the prices on practically everything you'd ''use'' said gold on. In addition, good solutions usually offer rare artifacts or party members you can't get otherwise, several quests require a certain reputation to get (and most of the actuallly good quests are for high Reputation players) and in most cases the 'evil' quests simply boil down to doing good deeds anyway [[EvilIsPetty but being rude about it in dialogue afterwards]].
* ''VideoGame/TombRaiderIII'':
** If you decide to help Lara's allies during fights, they will survive much longer (or even make it to the end), being helpful in future fights.
** In London it's entirely possible to [[spoiler: ditch the Damned and their embalming fluid]]. However, only by helping them will Lara gain access to one of the secrets in Lud's Gate.

[[folder: Western Animation]]
* In ''WesternAnimation/ReBoot'', Dot Matrix was able to stop the Crimson Binome's pirate raid by parleying with him and his accountant. After showing him that his pirate profit margins were lower than her own rates for honest cargo hauling, she hired him and his ship.

[[folder: Real Life]]
* Arguably, any country that's had a stable government for more than a century. If the people are repressed and only those in power thrive, eventually someone comes along who sees overthrowing the government as their only available path to wealth. But if those who are not in power have a good shot at improving their status without all the work of a revolution (such as by excelling at a trade or running some profitable operation), then there will be less attempted revolutions.