[[quoteright:150:[[Franchise/StarWarsExpandedUniverse http://static.tvtropes.org/pmwiki/pub/images/WhiteVader-resized.jpg]]]]
[[caption-width-right:150:''Darling'', that color simply ''does not'' suit you.]]

Bob has decided to [[HeelFaceTurn give up his evil ways]]. Perhaps he [[LoveRedeems met a]] [[MoralityChain special person]], found a few TrueCompanions (after all, LonersAreFreaks), or [[IWillFightNoMoreForever became a pacifist.]] In order to show that [[ThatManIsDead his old self is gone for good,]] he decides to change his outward appearance. Bob gives himself an ImportantHaircut, puts on a new suit, gets rid of his [[MarkOfTheBeast evil tattoos]], and so forth.

Popular changes include going from [[GoodColorsEvilColors generic evil colors like red and black to generic good ones like white and gold,]] shaving the BeardOfEvil, growing your hair out from the BaldOfEvil, and covering up [[GoodScarsEvilScars evil scars.]]

Contrast EvilCostumeSwitch. Sometimes caused by DefeatMeansFriendship.
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!!Examples:

[[foldercontrol]]

[[folder:Anime and Manga]]
* Used in ''[[Anime/AfroSamurai Afro Samurai: Resurrection]]'' - Toward the end of the movie, half of Kuma's mask is knocked off, around the same time he begins thinking about his actions. Later, when he decides to try and protect Afro, he tears the other half off (in the process, showing that [[CyberneticsEatYourSoul Cybernetics DON'T Eat Your Soul]]). That said, Afro being the AntiHero bordering VillainProtagonist he is, and the show having such GrayAndGreyMorality, it's debatable whether this is a good or ''evil'' costume switch...
* [[spoiler:Solomon Goldsmith]] from ''Anime/BloodPlus'' [[spoiler:When he decided to switch to Saya's Side he changes his [[LightIsNotGood White Suit]] for a Black Suit which also invokes DarkIsNotEvil as well.]]
* The first Reinforce of ''MagicalGirlLyricalNanoha A's'', who loses the red FacialMarkings and [[TooManyBelts red belts]] after she's cleansed of her [[EnemyWithout berzerked defense program]].
** Averted, however, with Fate Testarossa. Even under the white BadassLongcoat from the third season she is still in Black Leather.
** [[spoiler:Agito]] in ''Manga/ViVid'' and ''Force'' has a new [[EvilIsSexy and less revealing]] barrier jacket that looks somewhat like the one Signum wears. Similarly, [[spoiler:Nove, Wendi, Dieci and Cinque[[note]]though she still keeps wearing her BadassLongcoat over hers[[/note]]]] are shown wearing barrier jackets that are slightly different from their previous ones.
* Used in ''Manga/FruitsBasket'' as [[spoiler: Akito]] stops wearing the manly kimono of evil and starts wearing cuter clothing.
* Juvia gets a new costume after she joins ''Manga/FairyTail'', though this doesn't happen until at least 40 chapters after her HeelFaceTurn.
** Similarly late, Bixlow loses the skulls on his shoulders and gains a tuft on his hood [[spoiler: for his and Fried's BigDamnHeroes moment in the S Class Trial arc]], making him look like a knight.
** When Laxus shows up [[spoiler: to fight Hades]], he's dressed in a simple white traveling cloak. Not so much a change to good as something extremely simple and humble compared with his usual fur-lined CoatCape.
* ''FreshPrettyCure'' example: [[spoiler: When recurring QuirkyMinibossSquad members Westar and Souler come [[BackFromTheDead back from deletion]] to help the Cures, their heretofore predominantly black uniforms are changed into predominantly white ones.]]
** [[LateArrivalSpoiler On a less spoilery note]], Setsuna gets a full makeover when she does her HeelFaceTurn, trading in her black dress and silver hair ([[DarkChick Eas]]) for a red dress and pink hair with a winged tiara ([[SixthRanger Cure]] [[TheLancer Passion]]).
* Siren/Ellen in ''SuitePrettyCure'' changes her casual outfit to have brighter colors and a new music note styled hairpiece when she officially becomes a good guy.
** [[spoiler:Every other villain from Minor Land get his old (good) costume back, after being de-brainwashed.]]
* Anime/DigimonTamers has a subtle way of going about this. While not necessarily a villain, Rika initally wears a shirt with a broken heart, but after she starts to recognize the PowerOfFriendship and realize that she can't do everything herself, this shirt is exchanged for one with a normal, non-broken heart on it.
* Hisashi Mitsui in ''Manga/SlamDunk''. He starts as a Jerkass street thug full of rage, with Japanese thugs clothing (large trousers, etc...), long hair and a missing tooth (two missing teeth, after he meets Sakuragi). After he sees the light, and asks Anzai to accept him back in the team, he shows up at the gym with a sportsman attire, shaven hair and his "new teeth".
* [[Manga/{{Naruto}} Gaara, Kankuro and Temari]] have new outfits when they reappear to help the Leaf Ninja in the Sasuke Retrieval Arc, explicitly meant to symbolize their new alliance with Konoha.
* Access from ''AkazukinChacha''.
* ''Anime/SailorMoon'' villains are often turned good by Sailor Moon and her posse. They usually appear later in new outfits. Most notable are the Black Moon Sisters and Sailor Galaxia.
** Played with in Tin Nayanko's case. Sailor Moon's attack hits her bracelet purifying HALF of her from Galaxia's influence, turning half her costume white. Sadly Galaxia will have none of it and offs her.
* Livio the Double Fang from ''Manga/{{Trigun}} Maximum'' cuts his hair after his face heel turn, and later gets a cape and hat.
* Zolf in ''LightNovel/{{Slayers}}'' is first seen covered in full-body bandages, thanks to a Flare Arrow from Lina Inverse. His burns heal at the same times as his HeelFaceTurn.
* ''Anime/NadiaTheSecretOfBlueWater''. Grandis is the first villain of the series and wears a military uniform. When she announces her HeelFaceTurn she's wearing a dress and it becomes her standard outfit (unless she's going into battle).
* Though he was never explicitly evil [[spoiler: Naito Kimija]] of ''SacredSeven'' gets some new, white and blue armor from [[spoiler: Ruri's sister]] when he goes to assist Alma in taking down [[spoiler: Kenmi]]. A radically different look from his normally dark Sacred Seven armor.
* Although she's actually wearing the same costume from when she was a villain Eida in ''DancougaNova'' goes from being pale and sickly looking with dark lipstick to a regular complexion when she turns good. Her helmet also goes from being a Scary Shiny Visor to showing her eyes, and she goes from being monotone and robotic to her usual personality. Oddly its never explained why she suddenly looked like that as a villain (as she was a friend of the team and they didn't know she was action their rival and she looked and acted normal when with them) in the first place.
* In ''DragonBallZ'', [[TheRival Vegeta]] starts off wearing a full suit of Saiyan armor. As the series continues, and Vegeta gradually undergoes a HeelFaceTurn he continues to stop wearing pieces of it, and by the time of the Buu arc he's just wearing the gloves and boots over the blue bodysuit. And at the very end of the series, once Vegeta has fully become a good guy and accepted the Earth as his home, he starts wearing Earthling clothes instead.
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[[folder:Comics]]
* ''(pictured above)'' According to the Franchise/StarWarsExpandedUniverse ''Infinities'' comic book series (a series of What If versions of the original trilogy), this is what would've happened to the [[HeelFaceTurn redeemed]] Darth Vader had he survived the battle on the second Death Star. Good Vader dons a head to toe white attire... While keeping his entire previous EvilOverlord look, providing one of the few examples of PaintItBlack being done in reverse.
** Canon at that point said he designed it himself, so he was probably just proud of his handiwork.
* Shortly before becoming headmaster of [[Comicbook/{{X-Men}} Xavier's School for Gifted Youngsters]], back in the 1980s, erstwhile BigBad {{Magneto}} discarded his usual outfit of red body armor with purple trunks, gloves, cape and boots in favor of a costume which consisted of a magenta body stocking with a large, off-center "M," and a light-purple cape. He also doffed his famous, and face-obscuring, helmet.
** Subverted later - whenever Magneto ends on the good side of the HeelFaceRevolvingDoor he mostly keeps his "evil" costume.
** In fact, during the Genosha ''Comicbook/{{Excalibur}}'' series, in which Mags' role was ''purely'' as a good guy (though one you didn't want to screw with, of course), he wore a ''black'' version of his usual costume (albeit without the helmet.) When he found out Wanda was in danger[[note]]Well, House of M was on the way and it turned out that in the end Wanda ''was'' the danger.[[/note]] and he was [[PapaBear ready to kick ass]], he donned the latest version of his traditional outfit. [[note]]Of course, he shoulda gone back ''two'' outfits - this one was actually only used during ''PlanetX'', whose drug-addled nigh-OmnicidalManiac antagonist was retconned into having been an impostor, one whose actions the true Magneto detested.[[/note]]
* In the indie comic [[ThievesAndKings Thieves & Kings]], Soracia the Queen of Halves'... ''epic'' ... HeelFaceTurn culminates with the cutting off of her black beribboned evil black cloak. It then forms up into a dummy shape of her and cries that it loves her. After that she wanders around in a fairly average cloak and skirt combo that still manages a certain amount of flair and swirl when she swings her longswords, but doesn't reek of black magic.
* [[http://en.wikipedia.org/wiki/Anti-Venom_%28comics%29#Anti-Venom Anti-Venom]] so much so, that right now he's the third most popular character (behind {{Deadpool}} and {{Wolverine}}), and went from hoodlum-whacking-vigilante into a [[KnightTemplar crusader]] tasking himself with a single mission: [[spoiler: Killing the ComicBook/{{Venom}} symbiote and all it's spawns.]]
* ''SquadronSupreme'' had their arch enemies, The Institute of Evil, brainwashed into their team and many of them changed their costumes. The most obvious one is Foxfire, who wore a punk outfit and after her change she wore a white outfit that covered more.
* ''ComicBook/{{Gothtopia}}'' had a variation: To reflect Gotham's sunnier appearance, the [[Franchise/{{Batman}} Batfamily]] traded their dark, imposing costumes for bright, inspiring ones as they operate more in the daytime.
[[/folder]]

[[folder:Film]]
* In ''KungFuHustle'', right after Sing [[CurbStompBattle gets his ass handed to him]] by The Beast, and unlocks his true potential, he changes to a traditional martial arts uniform.
* In ''Film/TheGoodTheBadAndTheUgly'', Blondie borders on ChaoticEvil for most of the movie, but after he cements his goodness by [[PetTheDog selflessly comforting a dying soldier rather than choosing to pursue the gold]], he changes to the [[IconicOutfit poncho from the first two movies]] in which he's more caring and heroic.
* Happens to WesternAnimation/{{Megamind}} after he stops [[spoiler: Titan]] from destroying the city and permanently giving up his evil ways.
* [[MultipleHeadCase Chunk]] from ''WesternAnimation/ToyStory3'' (a toy monster with an interchangeable face) normally displays an angry face throughout the entire movie (he only smiles to deceive other toys), but after [[BigBad Lotso]] is finally [[IncrediblyLamePun disposed of]], he starts to show off more of his happy face.
* In ''{{Equilibrium}}'', Preston dons an all white suit before the FinalBattle.
** It's implied that this is his parade uniform. After all, he's going to meet the Father. He even has his sword with him in a white scabbard. Then again, why a society with no emotions would need a parade uniform is unclear.
[[/folder]]

[[folder:Literature]]
* ''KingdomKeepers'' gives us [[spoiler: Jez, after Maleficent's control over her is destroyed]].
* ''ASongOfIceAndFire''. Jaime Lannister is a SmugSnake BloodKnight notorious for killing the previous king [[TheOathBreaker despite being one of his sworn bodyguard.]] The Kingsguard wear white cloaks and armour, but Jaime has both his armour and even his sword gilded as he's a member of the incredibly wealthy House Lannister. After a series of BreakTheHaughty moments, Jaime realises how much he's strayed from the KnightInShiningArmor ideal and decides to change his ways, reverting to the pure white armor of the Kingsguard.
[[/folder]]

[[folder:Live Action TV]]
* In ''Series/PowerRangersMysticForce'', when Koragg the Knight-Wolf is freed from TheMaster's control and becomes Leanbow, the Wolf Warrior, his armor changes from purple to crimson. (Eventually. He's good but still purple for quite a ''few'' episodes, and is red upon fully joining the team. It's theorized, but not stated in either version, that it had something to do with the blast he protected the Rangers from by absorbing.)
** Likewise for Wolzard/Isamu in ''Series/MahouSentaiMagiranger''.
** Similarly, the head of the Predazord (aka Gao Hunter) in ''Series/PowerRangersWildForce/''Series/HyakujuuSentaiGaoranger'' transforms into a friendlier version with a more humanoid face once its pilot gets de-possessed. (''And'' it happens to Stratoforce and Centaurus in ''Series/PowerRangersLostGalaxy,'' once they throw off the villain's remote control. That series, too, had sentient Zords.)
* ''Series/BuffyTheVampireSlayer'':
** When Spike gets his soul in the final season he dumps the black for a blue sweater and lets his traditional punk crewcut grow out. But later he says it "didn't work" and reverts to his old image.
** When Anya is introduced, she has brunette hair. She colors it blond after becoming human, then goes back to brunette when she becomes a vengeance demon again. When she turns human for the second time, she goes back to blond.
* Inverted in ''Series/BabylonFive''. For the first two seasons, the crew wear standard issue [=EarthForce=] uniforms. When Earth goes {{Vichy|Earth}}, the station secedes from the Earth Alliance, and the main characters don new, Minbari-inspired uniforms. As an added inversion, the new uniforms are darker than the originals.
* In ''LegendOfTheSeeker'', when Cara joined the main cast, her costume change? Her Mord-Sith uniform now shows her cleavage.
** She also lets her hair down, while most Mord-Sith keep theirs in a bun.
*** She doesn't really 'let her hair down' as if it were a fashion choice so much as the other Mord-Sith cut her braid off when they cast her out and left her to die.
** The first encountered Mord-Sith, Denna, changes her outfit to white when she is no longer a Mord-Sith and becomes the Madam of a brothel. Subverted when it's revealed that she's still evil.
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[[folder:Professional Wrestling]]
* While this happens regularly, with or without a gimmick change attached, the most direct example is Hulk Hogan. When he's playing the {{Heel}}, he dons a black and white outfit, including his signature tearaway shirt, feather boa, weight belt, and bandanna. Immediately upon turning {{Face}}, which happens often, the black and white disappears in favor of his classic red and yellow costume.
[[/folder]]

[[folder:Video Games]]
* Used in ''StarWars: TheForceUnleashed'', as the story is about redemption. As the story progresses, Starkiller gradually changes from a very menacing set of Sith robes to a set of white, yet still badass ''Franchise/AssassinsCreed''-esque robes. Of course, this is the canonical version. The player can choose to change their costume throughout the game.
* In ''VideoGame/FinalFantasyIV'', Cecil's transformation from Dark Knight to Paladin (though he was DarkIsNotEvil to begin with), the switch being symbolic of his [[TheAtoner redemption]].
** The same happens to Kain in ''FinalFantasyIVTheAfterYears'', though by that point, Gray!Kain is wearing rags instead of his Dark!Kain armor, but then becomes Light!Kain, wearing light blue and white, and what appears to be a crocodile skull for a helmet (It isn't one. It just appears to be one.)
* Something like this comes up near the end of ''KnightsOfTheOldRepublic''. The Sith Lord Darth Revan used to wear an intimidating, downright [[LordOfTheRings Ringwraith-esque]] black outfit complete with a mask. There also exists a lighter-coloured version of the same robe that may have been worn by [[spoiler:a redeemed Revan]]. Unfortunately, without the black color and hooded cape, it loses the coolness factor entirely.
* When you recruit an enemy unit in ''FireEmblem'', their sprite changes from red to blue.
* In ''KingdomHearts: BirthBySleep'', Pete has a combination of this and EvilCostumeSwitch in that he assumes the {{Paper Thin Disguise}}s of Captain Justice and Captain Dark so that he could get votes for the local popularity contest. No one's fooled and he's utterly useless as Captain Justice.
* [[spoiler: Kristell]] in [[MabinogiFantasyLife Mabinogi]]. While [[spoiler:she is on the side of the fomors]] she wears her normal [[spoiler:succubus]] clothes, but when she switches sides she starts wearing [[spoiler: priestess robes. You only see this in Tarlach's memories though as she switched sides long before you arrived]].
* [[spoiler: Richard]] in ''VideoGame/TalesOfGraces'' gets one. In the main arc, when he's essentially an avatar for the BigBad, he wears black. In the future arc, he first appears in an alternate costume in green, white and turquoise, after a HeelFaceTurn.
[[/folder]]

[[folder: Web Original]]
* Germaine of NeuroticallyYours makes one, starting in "Germaine Returns", following her giving up her whorish ways. She elaborates further on it in "Clothes Donations" saying that she's going to stop wearing black because it reminds her of the dark years she's trying to forget.
[[/folder]]

[[folder:Webcomics]]
* Belkar Bitterleaf, the [[HeroicComedicSociopath psychopathic]] halfling from ''Webcomic/TheOrderOfTheStick'' gets a temporary costume change in strip [[http://www.giantitp.com/comics/oots0058.html #58]].
* Ellen of ''Webcomic/ElGoonishShive'', switches from a suit to casual clothes after her HeelFaceTurn. Granted, she spent at most a ''day'' as a Heel, so...
[[/folder]]

[[folder:Web Original]]
* In ''Literature/{{Worm}}'', when [[spoiler: [[VillainProtagonist Taylor]]]] finally becomes a hero and takes on the name [[spoiler: Weaver]], she makes minor cosmetic alterations to her [[spoiler: Skitter]] costume-Blue lenses instead of yellow, a lighter weave, and blue symbols emblazoned on her shoulders.
[[/folder]]

[[folder:Western Animation]]
* Used in ''WesternAnimation/AvatarTheLastAirbender''. For all of Season 1, Zuko wore lots of militaristic red and ShouldersOfDoom. As a neutral in Season 2, he wore nondescript green and brown Earth Kingdom clothes. And after his complete HeelFaceTurn in season 3, he changes to a far less intimidating set of red-and-gold robes.
* ''ReBoot'' did this in season 4 to [[spoiler: Hexadecimal]] to complete the HeelFaceTurn. Complete with white and gold color scheme.
* ''TheTick'''s [[CaptainErsatz Big]] [[ThePunisher Shot]] wears a turquoise turtleneck sweater in all post-therapy appearances.
* In ''WesternAnimation/YoungJustice'', Superboy's original costume while controlled by the evil "[[LegionOfDoom Light]]" is a [[LightIsNotGood pure white bodysuit]] with the [[ChestInsignia Superman insignia]], when he's freed from their control, he changes to a militant looking [[DarkIsNotEvil black T-shirt]] with the Superman insignia and combat jeans.
* Happens quite a bit in ''WesternAnimation/BeastWars'', particularly when Black Arachnia turns from Predacon to Maximal in season 3 (justified due to the Transmetal driver).
* An origin story episode of WesternAnimation/TeenTitans featured Starfire with a black armored costume, and what's supposed to be an princess crown. She was a villain for about half the episode and was ''very badass''. By the end of the episode, she switches to the outfit she wears through the entire series and asks her new teammates if she looks "nice".
* The ''MyLittlePonyFriendshipIsMagic'' episode "Magic Duel" starts out with Trixie having pulled an EvilCostumeSwitch, wearing a black cloak and the Alicorn Amulet in lieu of her usual magician's hat and coat. At the end, after the mind-warping amulet has been disposed of, she is back to wearing her regular clothes.
* Averted in ''WesternAnimation/CodeLyokoEvolution'' with William Dunbar. Despite switching back to the good guys his outfit remains very similar to his evil one, although it lacks the [[MarkOfTheBeast XANA symbol]] and [[OfCorsetsSexy corset]].
* ''[[{{Megamind}} Megamind: The Button of Doom]]''. Having become defender of Metrocity after the end of the movie, Megamind auctions off his evil weapons and dresses in a white suit and cape in imitation of the previous superhero, Metro Man. Minion comments, "Somehow I don't think it's you." After using his only remaining weapons, a DeathRay and SpiderTank, to defeat a HumongousMecha, Megamind decides to just be himself when fighting evil, and so goes back to black.
[[/folder]]
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