Traditionally, TheFairFolk are reputed to have a powerful and subtle magic that disguises their true (and less than fair) form into one that is beautiful, beguiling and beatific. This was called a Glamour. It not only cast an [[MasterOfIllusion illusion of physical perfection]], but made any hapless viewer think of the fae as graceful, wise, a lifelong friend, and made them easily suggestible if not utterly enthralling them in MoreThanMindControl.

Now imagine a character who has this power, and ''can use it on crowds''. We'll wait for you to stop shivering.

Characters with this power become the center of attention. Anyone who looks at the character will suffer effects similar to LoveIsInTheAir: they'll consider the character to be flawlessly beautiful, smart, funny, and fall over themselves to do whatever the character says[[note]](even if the character in question is hideous, dressed in rags, covered in garbage, clumsy, and has the IQ of room temperature... in Celsius!)[[/note]]. While this isn't direct MindControl or a CharmPerson, it does affect people psychically by making them want to help the character. Sort of a cross between MassHypnosis and TheCharmer. While weak glamours or strong willed characters probably won't do unethical things or that go against their interests, they ''will'' act at least slightly [[OutOfCharacterMoment out of character]] while under its effects: disliking the character will seem unnatural, arguing against them impossible, and attacking the character would be like committing blasphemy. When it's a powerful glamour (or a WeakWilled victim) victims won't hesitate to obey any of the character's whims.

But as soon as he or she leaves the room (or a certain amount of time passes) the former awestruck followers will get the psychic equivalent of a hangover and wonder what the heck happened. If the character has an especially powerful Glamour the effects may be permanent, require either special shielding to cut off, or the equivalent of MindControl {{deprogram}}ming to return victims to normal. If a character has GodModeSue class Glamour, nothing less than [[NoOntologicalInertia killing him or her will end the spell.]]

This is usually a borderline case of BadPowersBadPeople. An ethical character that doesn't abuse those affected might actually accrue ''less'' MindOverManners related {{squick}} than using straight MindControl. As a power, it does have a certain degree of BlessedWithSuck. If the glamour [[PowerIncontinence can't be turned off]] the character may very quickly despair at having no intelligent conversation since everyone agrees with them, no ''real'' love since anyone they meet will instantly love them, and otherwise having all the conflict leached out of their life.

Since this is basically a character trait of MarySueClassic turned into a power, it is often explicitly wielded by {{Parody Sue}}s in fanfiction. When this power [[NoSell fails]] or comes into conflict with an equal and or greater Glamour, sparks fly.

Often the [[AWizardDidIt explanation]] behind a WeirdnessCensor or InvisibleToNormals.

If dispelled, causes a GlamourFailure.

The term, incidentally, derives from "grammar". Like what you learn in school. But since "grammar" was the first of the liberal arts, it came to mean "book learning", and RuleOfCool demanded that it be used for the coolest form of book learning: magic.

Compare ArtifactOfAttraction and GettingSmiliesPaintedOnYourSoul. See also ShapeshiftingSeducer.

Not to be confused with the American FashionMagazine.

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!Examples:

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[[folder:Anime and Manga]]
* ''CodeGeass'': This was [[spoiler:C.C.'s geass before receiving immortality]], due to the powers provided by the geass being according to the user's biggest desire, and her biggest desire was to be loved (she was a slave). After a while she [[PowerIncontinence lost the control of her powers]] and the only person she cared about, was the nun that gave her the geass, because she was the only person immune to her power.
* A character from Manga/MarchStory uses a scarecrow that has an effect similar to this (but only effects the Ill that he hunts) as bait. The scarecrow can take on the appearance of whoever the Ill viewing it most loves. It's not immune to refflective surfaces though.
* In ''Franchise/SailorMoon'', the Sailor Scouts' [[TransformationSequence magical transformations]] have a layer of Glamour on top, so that no one who sees the girls in and out of their Sailor forms will be able to recognize them. This comes up in the [[Anime/SailorMoon anime]] when Sailor Venus joins the Scouts and then meets them in their civilian forms later; it takes a moment for Amy, Raye and Lita to figure out that the blonde girl who just showed up at Raye's temple is Sailor Venus, and vice versa.
[[/folder]]

[[folder:Comic Books]]
* Poison Ivy has this power in ''Franchise/{{Batman}}'' comics, but it's probably at its most noticeable in ''Film/BatmanAndRobin'', where every man she stands near becomes instantly attracted to her. Apparently it's due to [[LoveIsInTheAir "plant pheromones" or something]].
* The Runner from MarvelComics has an undefined ability to make people enjoy his company. It doesn't prevent people from attacking him, which results in the occasional amusing fight scene.
* Comicbook/BlackOrchid can do this in the ongoing series that followed NeilGaiman's miniseries.
* This is Allure's power in ''ComicBook/RelativeHeroes'' in TheDCU.
* ComicBook/{{Gambit}} ([[MartyStu Remy Lebeau]]) of the ''ComicBook/{{X-Men}}'' has a hypnotic charm, an ability to "charge" the kinetic energy within a person's brain, allowing a subtle influence over any sentient mind. This power allows Gambit to compel others to believe what he says and agree with anything he suggests.
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[[folder:Film]]
* In ''Film/GhostShip'', the dead Francesca seduces [[spoiler:Greer]] to kill him. After disposing of him, her form shifts back into the rotten corpse she has become.
* Thranduil the Elvenking from ''Film/TheHobbitTheDesolationOfSmaug'' uses it to cover up the horrific burns on one side of his face. When he loses his cool whilst talking about dragonfire, the [[GlamourFailure glamour fails]].
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[[folder:Literature]]
* ''Literature/{{Perfume}}'', a novel about a troll-like man with a heightened sense of smell who is on a quest to create a perfume so beautiful that it will make all who smell it believe they are in heaven.
* Another classic trope example would be the elves of ''Literature/{{Discworld}}'', who have this as their deadliest weapon.
--> Elves are wonderful. They provoke wonder.\\
Elves are marvellous. They cause marvels.\\
Elves are fantastic. They create fantasies.\\
Elves are glamorous. They project glamour.\\
Elves are enchanting. They weave enchantment.\\
Elves are terrific. They beget terror.\\
The thing about words is that meanings can twist just like a snake, and if you want to find snakes look for them behind words that have changed their meaning.\\
No one ever said elves are nice. Elves are ''bad''.
** Also from the Discworld, the charismatic Captain Carrot might have this, but balance of the evidence is that he really is [[TheAce just that good]].
* In ''Franchise/TheDarkTower'' series (and a lot of other books by Stephen King), there exists a (kinda) subtle type of magic, and along with it a type of Glamour. Used quite often to veil [[EldritchAbomination Eldritch Abominations]] from, well, everyone that doesn't want to GoMadFromTheRevelation. Which is quite a bit of people.
* ''Literature/KingOfTheWaterRoads'' - "Seeming," as they call it, is the easiest kind of magic to learn, and one of the only scraps of magical talent usually still found in Markasia. It is a power entirely based on glamour, but if a sorcerer is powerful enough it seeps into YourMindMakesItReal territory.
* In SwordOfTruth books, Witch Women like Shota or Six do this unconsciously, and sometimes unintentionally, to those around them.
* In Shannara books, (namely the Sword of Shannara), a siren uses a glamour to appear as a beautiful woman sitting by a tree just before the tree eats a hapless traveller.
* ''StarTrekNewFrontier'': The Selelvian race has a form of Glamour that's called "The Knack". They claim it only makes a person do what they really want to do, but it is eventually shown that they can make others do what ''they'' want them to do. It doesn't work on nonbiological beings, so Morgan (a hologram) and Data (an android) are able to bust them, leading to an off-pages war.
* One of the original "Four Aces" in the ''Wild Cards'' series, Envoy, does this through pheromone control. HUAC finally makes him testify in a sealed booth.
* ''Literature/SkulduggeryPleasant'': Everyone who sees China Sorrows for the first time falls in love with her. As Skulduggery notes, the effect [[ManipulativeBastard lessens significantly once you get to know her]].
* ''Literature/TheDresdenFiles'' makes a few mentions of fae folk casting a glamour, and says that all those 'glamorous' actresses in the world ''wished'' they could look like the fae.
** In addition to TheFairFolk, there are the [[OurVampiresAreDifferent vampires of the White Court]]. Lara Raith has such a powerful glamour that when she turns it up, just being anywhere nearby could be mind-breaking.
* All paranormals in ''Literature/{{Paranormalcy}}'' have some sort of glamour to hide their true features: [[OurVampiresAreDifferent vampire]] glamours look normal to hide their shrivelled corpses; [[OurWerewolvesAreDifferent werewolves]] use them to hide their SupernaturalGoldEyes and wolf form on the full moon; and [[TheFairFolk faeries]] use them to tone down their [[TheBeautifulElite unbelievable good looks]].
* ''TheLaundrySeries'' has a glamour as a spell any mildly-skilled sorcerer can cast. They're ranked on a scale of one to five, with one being "cover up minor imperfections," three being "make a humanoid entity look perfectly human," and five being "instill outright worship." At one point, Bob buys an [=iPhone=] and silently curses to himself that someone at Apple must be casting class five glamours over them.
* In Tom Holt's J.W. Wells books, there is an entire department in J.W. Wells and Co. devoted to glamour. It is run by the [[TheFairFolk The Fey]] and their biggest, highest-paying clients are celebrities and politicians who are looking for more publicity. The Fey and their part-human descendants are particularly good at "effective magic" which affects the viewer's mind and perceptions, while other types of magical beings prefer "practical magic", which changes the physical structure of things.
* ''Literature/TheTrueGame'' series by Creator/SheriSTepper has certain characters who possess the talent of Beguilement, which makes the wielder seem more attractive and charismatic when it is used. Powerful Beguilers can make themselves seem irresistibly attractive even if their true bodies are deformed or disfigured.
* In Camille DeAngelis's ''Petty Magic'', [[WitchSpecies beldames]] can cast a variety of glamour spells that let them disguise their true age, take on someone else's face, etc. The older, more experienced ones have learned that while it can sometimes be fun to look younger and more attractive, the most useful glamours achieve the reverse effect-making one seem bland, boring to look at, and completely [[TheNondescript inconspicuous]], which is particularly useful for anyone doing government work or espionage.
* Used the traditional way in ''Literature/JonathanStrangeAndMrNorrell'': As soon as [[TheFairFolk the gentleman with the thistle-down hair]], who used to look like a beautiful human male, is in death's clutches, he starts losing his Glamour and reverting back to his weird, ugly, animal-like true form.
* ''Literature/TheShapeshifter'' series has illusions, persuasions and invisibility as types of glamour. A character not being vulnerable to two of these is a major plot point.
* In the ''Literature/RainbowMagic'' series, sometimes Jack Frost uses magic to hide the goblins' green skin.
* In ''[[Literature/BonesOfFaerie Faerie Winter]]'' the faerie folk have the ability to use glamour on humans as a way to control them. This is exploited by [[BigBad The Lady]] in order to punish the humans for the war.
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[[folder:Live-Action TV]]
* In ''Series/TheFortyFourHundred'', Graham Holt took the [[AppliedPhlebotinum Promicin shot]] and gained the ability to make anyone who walked within a certain distance of him to worship him and do anything he told them to. Eventually he had most of the city brainwashed, along with members of the Army and the police force. He could make them do anything, including violate the law. Also, his control didn't go away when the affected person left his vicinity. He was only stopped because [[spoiler: Jordan Collier]] took away his ability. (Why he didn't fall under Graham's power himself was never explained.)
* Jasmine on ''Series/{{Angel}}'' used a high intensity permanent Glamour that was visually transmitted to try and TakeOverTheWorld.
* Simon the Likable from the ''Series/GetSmart'' episode "And Baby Makes Four". A vicious agent, when you look at him, you can't help liking him. This like is so powerful that no one can arrest, or even stop, him.
** At least, until he bumps into Agent 99's mother on her way to the pay phone (hey, it was the '60s) to make several calls about her new grandchild; as she had been bumped several times before, always dropping several hundred dollars worth of change, she's not exactly receptive to Simon's charms here.
* On ''Series/StargateAtlantis'', a man called Lucius Lavin is able to take over Atlantis through the use of a Glamour potion. Unfortunately for Lucius, the potion doesn't work on people who can't breathe through their noses, so Colonel Sheppard and his head cold end up saving the city. Then, [=McKay=] gets hold of the potion [[WhatTheHellHero just in time for Sheppard (the only person not given the potion antidote) to get over his cold]].
* In the remake of ''[[{{V-2009}} V]],'' Anna, the leader of the Visitors, has a "Bliss" trance that she periodically puts her people into that makes them all unquestioningly loyal to her. It's not until the [[CutShort unintended series finale]] that she becomes able to do it to humans, pretty much ending the series with TheBadGuyWins. It's not exactly like the fairy example (it's not Bliss that makes her look like Creator/MorenaBaccarin) but it's ''very much'' an example of what happens if someone can make you find them graceful, wise, a lifelong friend, and make you easily suggestible if not utterly enthralling you in MoreThanMindControl, and can use it on crowds. ''And you should shiver.''
-->'''Anna:''' "[[BlatantLies We are of peace, always]]."
* It is implied that Time Lords possess this in ''Series/DoctorWho'':
** Even from the 1960s, the First Doctor makes a throwaway comment that his form is a kind of disguise.
** The Second Doctor seems to have an almost supernatural ability to make WigDressAccent perfectly convincing, which is exaggerated later by the character of the Master, whose [[BadPowersBadPeople evil powers are based around glamour]].
** All the Time Lords in the novelisation of "Shada" are depicted using it on the humans to some extent - it seems to manifest as inhuman beauty for the conventionally beautiful Time Lords (Romana) and impossible charm and likeability for less conventionally beautiful ones (the Doctor and Chronotis). Chris cannot stop staring at Romana, thinking over and over that she is the most beautiful woman he has ever seen, even though he notices that he doesn't find her sexually attractive and that he should find her a lot less alarming than the fact she has a RobotDog; and whenever Clare gets a scene with the Doctor she [[EatingTheEyeCandy describes his appearance over and over again in her internal monologue]], picking out mannerisms and features she finds irresistibly charming (like [[WhenSheSmiles his smile]], his voice, his CleopatraNose, and things like how he runs and the particular way he reads a book) and finding herself driven to [[TheoryOfNarrativeCausality fill the 'companion' role by instinct]], while at the same time well aware that she doesn't find him handsome and that it makes absolutely no sense for her to act that way or feel that way about him. Chronotis can get away with extreme rudeness, possible sinister intentions and the fact that he's been living at the university for centuries without visibly ageing by constantly projecting an air of harmlessness that makes everyone assume that he's such a nice person.
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[[folder:Meta]]
* OurVampiresAreDifferent, but some kind of glamour-type magic (or just full on hypnosis) is generally part of a vampire's arsenal.
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[[folder:Tabletop Games]]
* In the ''TabletopGame/{{Scion}}'' roleplaying-system, powers like these can be wielded by scions with high stats in Appearance (positive) and Charisma. Basically, they're either so unearthly beautiful that you cannot help but be smitten with them at first sight, or so incredibly charming that you'll be hanging on their every word. Having either of those stats maxed out (or, GM forbid, BOTH) puts you on a level where you can have this sort of effect on the very gods!
* A lot of splats in the ''TabletopGame/TheWorldOfDarkness'' have some variation of this, ranging from "life of the party" to "so glorious even considering disagreement requires you to exert great willpower, let alone ''harming'' them". They included [[TabletopGame/VampireTheMasquerade both]] of the [[TabletopGame/VampireTheRequiem Vampire]] gamelines, [[TabletopGame/DemonTheFallen Demon]], ''TabletopGame/WerewolfTheApocalypse'', ''TabletopGame/ChangelingTheLost'', and obviously ''TabletopGame/MageTheAscension'' and ''TabletopGame/MageTheAwakening'' through Mind effects.
* ''TabletopGame/{{Exalted}}'', oh Christ, ''TabletopGame/{{Exalted}}''. Let's just start with the fact that [[TheFairFolk the Raksha]] outright ''call'' the abilities they use to appear as beautiful ravishers and demon-whores "Glamours." Then there are the various social powers of the Exalted, which range from "everyone in this social group finds ''this'' suddenly taboo" to "everyone who watches me dance falls utterly in love with me, regardless of sexual orientation" to "you find my words stir up shame and loathing within yourself." ... With special mention to [[Monster/TabletopGames "you rationalize my every action as being virtuous"]].
* Much like ''Scion'' which followed it, Novas in ''TabletopGame/{{Aberrant}}'' with Mega-Charisma, Mega-Appearance (beauty), and/or Mega-Manipulation can provoke love at first sight or have a hypnotic voice, in addition to the bonuses they get on ordinary social tasks that anyone can attempt.
* In ''[[SeventhSea 7th Sea]]'', the sorcery associated with Avalon IS called Glamour, with a few of its knacks able to make the sorcerer more beautiful for bonuses to social skill checks. Likewise, Scryers of Sophia's Daughters get for free the Above Average Appearance advantage (or reduce the cost for Stunning or Blessed Appearance advantages) as part of their sorcerous package. Also, the advantage "Dangerous Beauty" is specifically used for seduction attempts.
[[/folder]]

[[folder:Theatre]]
* In ''Theatre/TwiceCharmed'', Franco [=DiFortunato's=] most powerful magic is used to make Anastasia and Drizella graceful and beautiful.
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[[folder:Video Games]]
* Naminé in ''KingdomHeartsChainOfMemories'' can rewrite people's memories so that they think she's their childhood friend and they're in love with her and so on, if that counts. It's not a sudden "as soon as she walks into a room everyone there is in love with her" kind of thing, but it does make her function in the story much the way a Mary Sue would in a fic, except that you're ''supposed'' to be thinking "wait who is this chick and why does Sora care so much about her all of a sudden". Part of the reason that she is ''not'' a MarySue is that her power has a very narrow range of people that can be affected by it: she can only use it on Sora or those who are close to his heart.
* Ciel from ''{{Tsukihime}}'' uses this at Shiki's school to hide her true origin, appearing as the always sexy, always beautiful senior girl in charge of the Tea Ceremony club.
* Male [[CleverCrows Morrigi]] from ''SwordOfTheStars'' have a sort of psychic glamour, allowing them to project an impossibly beautiful image of whatever species they're currently engaged with. Those images all possess wings, so a human might see a beautiful angel, for example.
** As AllThereInTheManual reveals, Female Morrigi have an opposite functioning Glamour that makes them look more fearsome and dangerous than they really are.
* Arguably the [[KnightsOftheOldRepublic Jedi Exile]] has this ability, pulling people in and getting them to do what they otherwise would not. It's ''much'' more pronounced if you use this power for evil, as your party members snap out of it after killing whoever you've set them against and react with horror.
* Presumably this is how the move Attract works in ''{{Franchise/Pokemon}}''. If it hits an opponent of the opposite gender, they end up infatuated and may not be able to make a move. The effect wears off after the battle ends or the affected Pokémon is switched out.
* This is the chief power of traitor Goddess Drocilla during the [[BackStory Elder Wars]] in ''{{Lusternia}}''. She's explicitly stated to be the most dangerous of the Twelve Traitors (which include MadScientist Raezon, the terrifying [[HumanoidAbomination Morgfyre]] and their brilliant leader, [[WellIntentionedExtremist Fain]]) because of this power. At the Traitors trial, she nearly manages to get them all set loose by seducing the rest of the Gods with her enchantments. Igaso manages to temporarily break the glamour [[CrowningMomentOfAwesome by screaming "LIAR!" in Drocilla's face and declaring her a traitor to everything the Gods believed in]], giving Jadice enough time to seal Drocilla's powers and banish her to the Void.
[[/folder]]

[[folder:Web Original]]
* "The Thnikkaman" (AKA Bubs with sunglasses) in a few [[WebAnimation/HomestarRunner Strong Bad E-Mails]]. His very appearence, whilst doing nothing impressive, can pretty much lead to both character and plot derailment due to characters fawning over him. Did we mention that his catch phrase, which no one seems to mind, is "yeah, shut up kid"?
* In the ''GlobalGuardiansPBEMUniverse'', The Charmer's whole power is getting people to like her to the point that they'll do anything she wants. Ambrosia uses super-pheremones to do the same thing, but only to men.
* [[WhateleyUniverse Fey, Imperious, and Carmilla]] have this. Imperious has abused it, at one point going to the level of MindRape. They are all beings who one would expect to have such a power. Fey is a queen of TheFairFolk. Carmilla is a monster who is a [[HornyDevils Horny Devil]]. Imperious is an incarnation or avatar (or something) of Zeus himself.
[[/folder]]

[[folder:Real Life]]
* This is how certain individuals who claim to be part-dragon justify the fact that no one else can see their supposed claws and scales. Insanity, perhaps, but a shared insanity if so--they even have Internet support groups! (They're generally classified as a particularly out-there branch of the Otherkin, themselves an out-there branch of the FurryFandom.)
* Hey, here's your dose of ParanoiaFuel today. Modern neurology, while advanced, isn't quite exact. Technically it wouldn't be defying modern neurological science for this to happen. Not paranoia fuel yet? well there's also a distinct lack of proof that this hasn't been done subconsciously by everyone you love.
** Oxytocin? If one could secrete it into the air...
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