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-> ''"Let's be very honest about something. The quickest way for any work of art, fiction or other pop culture ephemera to cease being taken seriously is for the broader culture to intuit that it was made for or enjoyable by women, especially teenage girls. This is not up for debate, we're not adding a feminist argument here, all you need to do is live in the culture and look around a little, and you already know this is a fact."''
-->-- '''Creator/BobChipman''' discussing the backlash to ''{{Film/Titanic|1997}}''

There is a prevalant DoubleStandard most people have regarding media: that women's entertainment should only be enjoyed by women with [[PeripheryDemographic no crossover allowed]] -- [[DoubleStandard despite it being okay for women to watch shows primarily marketed towards men]] -- keeping in mind [[MostWritersAreMale most media is male-focused.]] Not to mention the stigma that media specifically tailored for women is 100% guaranteed to be of inferior quality, no exceptions. This line of thinking is very clear in most creators and executives' minds. Men and women could watch shows meant for men/starring a man, only women could like a female-centered, never mind "girly", show. Watching and enjoying a "girl" show would be unmanly and be subject to ridicule, which brings in homophobia to the mix. Most shows with [[TheMerch merchandise]] usually focus on the male characters being represented way more than female characters due to the double standard.

Women-targeted entertainment also has a [[LifetimeMovieOfTheWeek reputation of being worse than other shows]]. Common criticisms are that women's media is overly touchy-feely, simplistic, poorly-written, and shallow. The men can be the badass heroes and problem solvers who go on [[TheQuest quests]], [[MenActWomenAre but women don't do much except entangling themselves in their relationships and wallowing in a soup of hormonal emotions.]]

This attitude isn't as prevalent as it once was, but it's still rather pervasive. It's still taught at some film schools and since MostWritersAreMale, they're going to go for what they ''think'' is the greatest audience. The stigma is still entrenched not only in entertainment, but in RealLife as well.

This may also be in play when women writers are encouraged to adopt a MoustacheDePlume, which may be seen as increasing their marketability in a male-oriented genre.

Compare RealWomenDontWearDresses, WhatDoYouMeanItsNotForLittleGirls, UsefulNotes/TheBechdelTest, DoubleStandard, TheSmurfettePrinciple, WhiteMaleLead, RaceLift, AnimationAgeGhetto, MinorityShowGhetto, LifetimeMovieOfTheWeek, DaytimeDramaQueen, ChickLit, ChickFlick, ExtrudedBookProduct, FeministFantasy.

Contrast TestosteroneBrigade, when a work ostensibly aimed at girls has a surprisingly large number of male fans. See also RealMenWearPink.



[[folder:Anime & Manga]]
* MagicalGirl series tend to be viewed more critically in [[AmericansHateTingle western territories]]. This especially hits the classical kind or CuteWitch varieties the hardest; most mentions of titles like ''Manga/HimitsuNoAkkoChan'' or ''Manga/MagicalAngelCreamyMami'' will be in retrospections on the genre rather than as series in their own right. Because of this, it's usually the MagicalGirlWarrior shows, parodies, or darker, more serious fare that get translated and exported, causing lighter or less actiony series to be looked down upon as "weaker" in comparison.
** ''Manga/CardCaptorSakura'' is a quintessential girls show, but when it was released for Creator/KidsWB the dub saw heavy edits to turn one of the male characters into a main protagonist along with Sakura, which included having half the episodes (mainly the ones without him) cut and promoting the show as "Card Captors," removing her name altogether to make it seem more unisex. Broadcasts outside the US aired the remaining episodes (save for two in Canada and the U.K.), thus clearly establishing Sakura as the protagonist. Funny enough, the Creator/{{Toonami}} [[https://www.youtube.com/watch?v=yJTkt14EQxY promo]] made it abundantly clear that Sakura was the protagonist.
** According to Creator/{{DiC|Entertainment}}'s [[http://www.youtube.com/watch?v=CEXqoPgbH0c pitch reel]] for ''Manga/SailorMoon'', attempts to sell the show in America included informing networks that the dub was distributed by the studio that made ''WesternAnimation/WhereOnEarthIsCarmenSandiego'', a show that earned fans of both genders despite its female leads, and also assuring the networks that, "boys will love the non-stop action!" Whether or not ''Sailor Moon'' has stayed in the ghetto after being VindicatedByHistory is unanswered. The series has its problems (and the North American dub didn't help), but its longevity and influence have taken it out of {{Acceptable Target|s}} territory.
* This was also an issue in Fox TV's ill-fated showing of ''Anime/TheVisionOfEscaflowne''. The first episode focused on Hitomi and her crushing on a schoolmate with all of the action-y stuff (featuring the male main character) at the end. So Fox (wanting the show to appeal to a young male demographic,) just cut out the girly stuff and began the series with the action stuff, forcing them to chop up and rearrange huge sections of the show to fit their viewing format.
* Although the Fox Kids promotions were gender neutral, with one [[Anime/DigimonTamers season 3]] ad focusing on Rika even directly targeting girls with a "girl power" theme, the toyline for Franchise/{{Digimon}} was affected by this trope. Kari was the only ''Anime/DigimonAdventure02'' character to not get a digivice toy, simply because hers was pink. And while some of the female Digimon like Birdramon and Kyubimon got digivolving toys, they were never the ones shown in the commercials. According to WordOfGod, Rika Nonaka and Renamon were specifically designed to try and break out of the ghetto the toyline had, by making them badass [[ActionGirl action girls]] that would appeal to boys as well as girls. Defied with ''Anime/DigimonAdventureTri'', which has had many promotions and merch aimed directly at women, and Kari ''finally'' got her pink D-3 toy!

[[folder:Comic Books]]
* Franchise/WonderWoman has had this problem. She's supposed to be one of DC's Big Three superheroes next to {{Franchise/Batman}} and {{Franchise/Superman}}, but [[Film/SupermanTheMovie they]] [[Film/{{Batman}} have]] [[WesternAnimation/BatmanTheAnimatedSeries had]] [[WesternAnimation/SupermanTheAnimatedSeries regular]] [[Series/{{Smallville}} TV]] [[WesternAnimation/BatmanTheBraveAndTheBold and]] [[Film/TheDarkKnightTrilogy movie]] [[Film/ManOfSteel adaptations]] while Diana's had a total of ''two'', [[Series/WonderWoman one TV series]] and [[Film/WonderWoman2017 one film]] (three if you count a [[WesternAnimation/WonderWoman direct-to-video animated feature]]). She's never been on the same level of sales as Batman and Superman and suffers from less PopCulturalOsmosis compared to them (most people would instantly recognize the name "Wonder Woman" easily enough, but not her supporting cast or RoguesGallery.) The irony here is that Wonder Woman ''was'' created for girls, but for the specific purpose of ''having a female action hero who was equal to her male counterparts''. But, apparently, being a literal Amazon still doesn't make you as "manly" as the most BadassNormal male hero.
* A prime example of this would be the critically acclaimed and fairly successful pre-ComicBook/{{New 52}} version of ''[[ComicBook/{{Batgirl2009}} Batgirl]]'', written by Bryan Q Miller, who at the time was new to the scene and as such didn't have a following that would help most books start off. The series is ''still'' recommended by comic book stores due to being fun and awesome, but its been reported that more than not, the book gets turned down because its 'a girl book'.

[[folder:Fan Works]]
* Some FanFiction writers hypothesize that MostFanficWritersAreGirls is the reason why 'fanfiction' is considered to be so viscerally disgusting by so many people. It's worth observing that on this wiki, most of the fanfiction included in tropes lists is either adventure-based stuff often written by boys (''FanFic/ShinjiAndWarhammer40k''), or relationship-based stuff that's legendarily bad (''FanFic/MyImmortal'').
* This opinion has even been documented in academic analysis of FanFic by ethnographer Camille Bacon-Smith and [=MIT=]'s Henry Jenkins. Jenkins goes as far to postulate in ''Textual Poachers'' that FanFic in general is a reaction on the part of a female audience trying to find their own pleasures in predominantly-male media.

[[folder:Films -- Animation]]
* ''Disney/ThePrincessAndTheFrog'' did okay at the box office for Disney, but not nearly as well as its reviews and hype suggested that it would. Disney determined that this trope was the reason and was rumored to [[http://articles.latimes.com/2010/nov/21/entertainment/la-et-1121-tangled-20101121 completely shut down adapting fairy tales into movies.]] For the marketing of their "Literature/{{Rapunzel}}" adaptation the following year, they completely downplayed the fairy tale-ness of the movie, changed the title to the somewhat more [[VerbedTitle comedic-sounding]] ''Disney/{{Tangled}}'', [[http://articles.latimes.com/2010/mar/09/business/la-fi-ct-disney9-2010mar09 put the male hero character front and center, and marketed it like a Dreamworks comedy film.]] The advertising brought a whole lot of backlash but paid off -- ''Tangled'' went on to become Walt Disney Animation Studios' first movie since ''Disney/TheLionKing'' to break the $200 million mark domestically.
* At least one ''Disney/BeautyAndTheBeast'' ad completely downplayed Belle's role and the romance ([[http://www.youtube.com/watch?v=_nOEH1Fy5vI this one]]). However, that's only one of the six trailers included on the DVD and Blu-Ray, and the actual theatrical trailer made no bones about the movie being about a woman and a romance.
* ''Disney/LiloAndStitch'' managed to avoid the ghetto for the most part, despite its female main characters, and was the most profitable Disney film of this period. However, this may be due to the marketing focusing exclusively on Stitch, a presumably-male alien.
* The ''Franchise/DisneyFairies'' movies are often criticized as Disney's answer to Barbie, though advertising, the toys, and the [[CoversAlwaysLie movie covers]] can understandably lead people to this conclusion. In fact they were originally set to be a lot more girly than they are before [[Creator/PixarRegulars John Lasseter]] stepped in.
* The original story treatment of ''Disney/ChickenLittle'' had a female protagonist, but Michael Eisner suggested a movie about a male Chicken Little would appeal to more people. The final film became a black sheep of the Franchise/DisneyAnimatedCanon, though it seems hard to tell whether or not the original plan would have fared better.
* Some DVD sets of ''WesternAnimation/TheSecretOfNIMH'' that include its direct-to-video sequel, ''Timmy to the Rescue'', have a cover that does not feature Mrs. Brisby, the main character of the older and more beloved of the two movies. Instead, it has her son, Timothy, the central character of the sequel. Not to mention that it's TheFilmOfTheBook ''Literature/MrsFrisbyAndTheRatsOfNIMH'', Mrs. Frisby was dropped from the title of the film for the same reasons.
* ''WesternAnimation/{{Brave}}'' was an attempt to break out of the ghetto that didn't quite take, although its notoriously TroubledProduction may have had something to do with that. The advertising for the film focused nearly as much on Merida's three brothers -- comic relief characters with very little screen time -- as her. While early fears that the first Creator/{{Pixar}} film with a female lead would be a BoxOfficeBomb despite the company's stunning financial track record proved unfounded, it's SoOkayItsAverage quality confirmed the company was in a DorkAge after ''Cars 2'', with a common complaint being TheyWastedAPerfectlyGoodPlot by not letting its feisty heroine set off on an epic adventure. Instead, she's tied down to a plot that boils down to she and her mother getting to know each other better in the process of [[spoiler: breaking an enchantment that turned the latter into a bear]] -- bringing up the stereotype that "women's stories" just deal with emotions rather than actions. Its Best Animated Feature Oscar win over the more popular, better-reviewed ''Disney/WreckItRalph'' was controversial and even accused of being political correctness on the Academy voters' part. To make matters even worse, Merida becoming a Franchise/DisneyPrincess meant that not only is virtually all of the film's merchandising aimed only at girls, but [[MisaimedMarketing misrepresents her by making her appear girly and sparkly]].

[[folder:Films -- Live-Action]]
* When ''Film/ThePrincessBride'' received a new 2-Disc DVD, fans could choose between two gender-specific covers: the pink "Buttercup Edition" with a cutesy synopsis on the back, or the aquamarine "Dread Pirate Edition" (seen above) with an action-packed synopsis. Later, the Blu-Ray came with a compromised cover: The bottom half featured Buttercup with Wesley, while the top had Buttercup with the Dread Pirate Roberts.
* Creator/WarnerBros producer Jeff Robinov declared in 2007 that [[http://www.deadline.com/2007/10/warners-robinoff-gets-in-catfight-with-girls/ "we are no longer doing movies with women in the lead."]] This was after the poor box office reception of ''Film/TheBraveOne'' (starring Creator/JodieFoster) and ''The Invasion'' (starring Creator/NicoleKidman). He even reportedly expressed that a male has to be the lead of every script in order to get broader audiences.
* The combined under-performances off ''Film/{{Catwoman}}'' and ''Film/{{Elektra}}'' pretty much killed off female superhero movies, even as superhero movies became a huge, reliable box office draw a few years later. It took a '''massive''' push-back from fans (who frequently pointed out that those movies flopped not because the leads were female but because... well, they weren't all that good,) to get the studios to finally throw audiences a bone and announce ''Film/{{Wonder Woman|2017}}'' and ''Film/CaptainMarvel'' movies for their respective franchises.
* The first ''Literature/{{Twilight}}'' movie nearly experienced this. The idea that female moviegoers alone could turn a film into a blockbuster hit was considered so unthinkable that, when Paramount was adapting the movie, [[ExecutiveMeddling they tried to make it far more action-heavy]] (basically, a high school version of ''Film/{{Underworld}}'' or ''Film/{{Blade}}'') in order to attract the male audience that they thought was necessary. [[http://www.hollywoodlife.com/2010/09/23/twilight-saga-almost-turned-into-action-film-summit-paramount-robert-pattinson-kristen-stewart-stephenie-meyer-mark-morgan/ This page]] goes into detail on the changes that would've been made. These plans were [[ExecutiveVeto vetoed]] by Creator/StephenieMeyer, leading to Summit's far more faithful adaptation. [[RuleOfCautiousEditingJudgment Whether this was a good thing or not is up to you.]]
* The ghetto, along with the huge popularity of actor Creator/JohnnyDepp, is probably why ''Film/AliceInWonderland2010'' 1) turned out to be an ActionizedSequel of sorts to the nonsense stories of [[Literature/AlicesAdventuresInWonderland its source material]], and 2) focused its marketing campaign on Depp's Mad Hatter, although Alice is clearly the protagonist throughout the film.
* ''Film/OzTheGreatAndPowerful'' is a prequel to ''Literature/TheWonderfulWizardOfOz'' that focuses on a male character in a [[Literature/LandOfOz universe primarily defined by female protagonists and power-wielders]]. And the guy, unlike the gals, can't even wield magic!
* ''Film/JohnCarter'' was originally titled ''A Princess of Mars'', the title of the first John Carter story. But that was seen as too girly.
* ''Film/{{Whiteout}}'' lost its second female lead because executives feared men would not go see a movie with two female leads. Carrie herself was turned into a much less dynamic character in order to give her male co-stars adequate supporting actions. This is ironic given the LesYay subtext in the graphic novel and the GirlOnGirlIsHot trope, but perhaps they were worried about losing potential female audience members with too much LesYay and no handsome male lead.
* This was proposed with the sequel to ''Film/{{Aliens}}'', with Hicks being the hero because it was assumed he'd attract both male and female viewers (also because executives weren't sure Sigourney Weaver would be available for another movie). Fortunately Ripley is so identified with the Alien series that any movie with them in is expected to have an ActionGirl as a main character, even if it's not Ripley.
* Franchise/MarvelCinematicUniverse:
** ComicBook/BlackWidow made herself known to moviegoers by becoming the first female member of ''Film/{{The Avengers|2012}}'', but has yet to star in her own picture. As of 2017, her only film appearances aside from the various ''Avengers'' movies consist of playing supporting roles in ''Film/IronMan2'' and two of the three ''Captain America'' movies, all of which have male leads. Marvel has announced movies starring other women, though: ''Film/AntManAndTheWasp'', which promotes one of the main supporting characters from ''Film/AntMan'' to co-lead; and ''Film/CaptainMarvel'', the MCU's first flat-out female-led title.
** The MCU has also been [[http://io9.com/marvel-has-a-serious-problem-merchandising-its-female-c-1682014327 getting hit with this, merchandise-wise]], as Black Widow is barely featured in ''Avengers'' merchandise. It took ''four years'' since ''Film/IronMan2'' for Black Widow to get a solo action figure. She's missing in a lot of the team's group shots and barely present aside from a few toys -- a Quinjet toy based on her ''[[Film/AvengersAgeOfUltron Age of Ultron]]'' action scene in Seoul [[http://toybox.io9.com/black-widow-absent-from-a-toy-based-on-one-of-her-coole-1703705181 even swapped out her action figure for Captain America's]]. ''Age of Ultron''[='s=] other heroine ComicBook/ScarletWitch also suffered from a lack of merchandise (but then again so did her brother ComicBook/{{Quicksilver}}). The same applies to Gamora in ''Film/GuardiansOfTheGalaxy''; she was absent in the merch to the point where fans had to start a Website/{{Twitter}} hashtag (#wheresgamora) to get Marvel to pay attention, and the "#Wheres____" format has caught on to call out a lack of girl merch in other films and shows.
** This is a problem that existed well before the MCU, unfortunately. For instance, [=ToyBiz=]'s action figure line for ''Film/X2XMenUnited'' didn't have any of the women in it. To put that into perspective, characters involved in major action sequences like ComicBook/{{Mystique}} and Lady Deathstrike were left out of the line, while Comicbook/{{Iceman}}, who didn't get involved in any action scenes, was included.
* ''Film/TheIntern'' was panned by a lot of critics. [[http://www.theguardian.com/film/2015/oct/01/the-intern-has-been-panned-by-male-film-critics-why-am-i-not-surprised One journalist noted]] that the majority of negative reviews came from male critics who disliked that the lead was female and worked in fashion. The director Nancy Meyers has frequently suffered this problem, with many of her films being dismissed with the "ChickFlick" label.
* Unlike the cartoon and comic, the ''Film/JemAndTheHolograms'' film fell into the ghetto. Compare the other times Creator/{{Hasbro}} properties have received live action film adaptations: ''{{Film/Transformers}}'' received a budget of $150 million. ''Film/GIJoeTheRiseOfCobra'' received $175 million. Even ''{{Film/Battleship}}'' of all things received a $220 million budget. The one adaptation based on a girl-oriented franchise? $5 million. While the cartoon broke out of the ghetto, the movie fell straight into it - barely making $2 million worldwide, though part of this may be due to the UncertainAudience. Fans of the series loathe it for being all-but InNameOnly while the target demographic likely doesn't know what ''Jem'' is.
* Similarly to the Marvel entry above, fans have not been pleased with the lack of female ''Franchise/StarWars'' merch. An absolutely JustForFun/{{egregious}} case with [[http://www.themarysue.com/hasbro-wheres-rey-figures/ a Target exclusive Hasbro set]] for ''Film/TheForceAwakens'', where they have main characters like Finn and Kylo Ren along with a generic Stormtrooper and TIE Fighter Pilot, all the while excluding [[ActionGirl Rey]] and [[DarkActionGirl Captain Phasma]]. While Phasma is a pretty minor character, Rey [[spoiler:''ultimately ends up TheHero of the film'']], making her exclusion mind boggling. Even Creator/JJAbrams, the film's director, isn't pleased with the lack of Rey merchandise.
** When a ''Star Wars''-themed ''TabletopGame/{{Monopoly}}'' set was released to coincide with the release of ''The Force Awakens'', fans weren't pleased that the only tokens in the game were Luke Skywalker, Darth Vader, Kylo Ren, and Finn, and were confused by the lack of Rey. Hasbro released a statement that they wanted to avoid spoiling the film, which detractors found ridiculous, wondering how in the world her inclusion could spoil anything. Eventually Hasbro announced that a version of the game with a Rey token would be produced sometime in 2016.
** In a subversion, some geek blogs pointed out that unlike, say, the Marvel movies; there ''was'' [[http://gizmodo.com/the-coolest-star-wars-rey-toys-that-you-can-actually-bu-1751552945 a decent amount of]] [[http://www.ign.com/videos/2016/01/10/6-awesome-rey-toys-you-can-buy-right-now-rebel-base Rey merchandise out there]] -- it was hard to find not because of low supply but because of ''high demand''.
** By the time ''Film/TheLastJedi'' was released, ''WesternAnimation/StarWarsForcesOfDestiny'' had been launched; a toyline specifically aimed at girls and featuring heroines across the franchise (in the same vein as ''Toys/DCSuperheroGirls''). While this did help get more merchandise out there, the fact that it was specifically and blatantly girl-focused made it fall into the non-merchandising version of this trope; as some people viewed it through the lens of "media aimed at girls sucks".
* ''Film/Ghostbusters2016'' was OvershadowedByControversy that mainly (though not exclusively) revolved around the fact that the main cast was a mostly-female GenderFlip of the mostly-male [[Film/Ghostbusters1984 1984 movie]], with both misogynist and feminist factions viciously fighting it out. Credit should be given to Sony for producing and marketing film as simply a ''Ghostbusters'' reboot without making a big deal of gender, but it was still considered SoOkayItsAverage and wound up flopping at the box office.
* ''Film/{{Pollyanna|1960}}'' made less money than Creator/WaltDisney hoped, a misfortune he attributed to the story's feminine-sounding title scaring away men. The next movie Walt made starring Creator/HayleyMills had a more gender-neutral name, ''Film/TheParentTrap'', and earned a much larger gross.[[note]]The title of the book that inspired ''The Parent Trap'' would translate to, ''Lottie and Lisa'', referring to two characters who underwent an AdaptationNameChange in ''The Parent Trap'', to Sharon and Susan.[[/note]]

* HistoricalFiction author Nancy Rue said at a workshop that the reason all of her protagonists are male is that girls will read "boy books" but boys won't read "girl books".
* The same thing was mentioned by Creator/JohnChristopher regarding ''Literature/TheTripods''.
* And so did Creator/DianaWynneJones but she also said things changed during her career, and started writing books with female protagonists.
* Creator/JKRowling was told to use initials by her publisher, who worried about this trope. In reality, Joane Rowling doesn't have a middle initial or name (the K is for "Kathleen", after her grandmother), and now her gender is common knowledge.
* The same goes for S.E. Hinton. In one interview, she said that she went by her initials because she thought no one would even want to publish ''Literature/TheOutsiders'' if they knew it had been written by a woman.
* And ''Literature/{{Animorphs}}'' author Creator/KAApplegate.

[[folder:Live-Action TV]]
* In-universe, the entire premise of ''Series/ThirtyRock'' is that Jack retools the previously female-oriented ''The Girly Show'' into ''TGS With Tracy Jordan'', forcing female lead writer Liz Lemon to include a male comedian in a central role.
* A lot of women watch Creator/SpikeTV. In fact, one of the creators of Spike TV [[http://www.realitytvworld.com/index/articles/story.php?s=1001705 was FIRED]] because ''too many women were watching it''. However, their view has softened as they're now actually [[http://www.hollywoodreporter.com/news/spike-tv-sets-sights-women-172228 courting women to watch Spike TV]] [[NetworkDecay as the channel is shifting from the frat boy demographic.]] So much so, that Spike rebranded to the Creator/ParamountNetwork in 2018 and will focus on shows targeted to both men and women.
* A lot of Creator/DisneyChannel's programming is aimed at girls, so Disney created a sister network (or should we say, ''brother'' network), Creator/DisneyXD, because they couldn't get boys to watch the main Creator/DisneyChannel's programming. Ironically, in 2009 it was discovered that more girls were watching Creator/DisneyXD than boys.
** Strangely enough, when Fox and Saban owned [[Creator/ABCFamily Fox Family]], they tried the Creator/DisneyXD strategy first, way back in 2000 with two different digital cable channels, the "Boyz Channel" and "Girlz Channel''. They were gone within a year due to pressure from outside groups that segregating networks based on sex was a bad idea, and cable providers didn't want to alienate anybody (plus, most of the content was recycled from both Fox Kids and Fox Family, and many people didn't have digital cable at the time anyway, further limiting the networks' reach).
* Towards the fifth season of ''Series/{{Charmed}}'', the producers, in the hopes of drawing in more male viewers, [[{{Fanservice}} started dressing the female leads in more revealing clothes and coming up with various episodes where the sisters would be transformed into magical creatures that would require a skimpy outfit.]] Alyssa Milano got the worst of it, becoming a mermaid, a genie, an Egyptian belly dancer, and dressing up as [[GodivaHair Lady Godiva]]. Creator/RoseMcGowan was also turned into a wood nymph, and collectively the sisters became Greek goddesses and Valkyries. Hell, one episode had a witch stealing Phoebe's body and changing into a different skimpy outfit twice [[ShowingOffTheNewBody just because she wanted to show off]]. Before the eighth and final season, the actresses went to the producers and protested against the outfits. The sisters' clothing in that season is noticeably more modest, and it's new character Billie who becomes MsFanservice.
* A combination inversion and example happened with ''Franchise/PowerRangers''. Originally, the creators tried to get girls to be interested in the show, by [[ShesAManInJapan adapting some male characters from the Japanese original as females]] and selling fashion dolls of the female Rangers. Eventually though, it became clear that the show had far more appeal for boys, and the straight example came into play for the toys - since boys were thought to not be interested in playing with toys of the female heroes, said females only get a few basic figures in the toy line while the males get all kinds of special vehicles and power ups. This got to the point where, during the 2010 ReCut of ''Series/MightyMorphinPowerRangers'', a vehicle clearly designed for the (female) Yellow Ranger was packed in with a figure of the (male) ''Green'' Ranger when the usual practice is to have a vehicle and its rider match.
* This has an interesting effect with shows in syndication. A lot of shows that were very gender-neutral during their original run can be put into reruns on networks that are considered exclusive to women (NetworkDecay aside, networks like Lifetime, Oxygen, and We have a long reputation of being solely for women.) A lot of shows that were gender-neutral and incredibly popular with men and women, like ''Series/WillAndGrace,'' ''{{Series/Frasier}}'', and ''{{Series/Roseanne}}'', now air on such channels in syndication and have to overcome a stigma that they're shows for women.
* ''Series/StargateAtlantis'' is a weird example in that it was mostly marketed to young men, but it still attracted a significant PeripheryDemographic of women. Creator/{{Syfy}} has a difficult time accepting that its scripted shows have a tendency to attract viewers in addition to/other than the ones they planned on, and ''Atlantis'' ended up getting cancelled to make way for ''Series/StargateUniverse'' ... which then got a lot of flak for having significant elements of soap opera [-[[RecycledInSpace IN SPACE]]!-]
* In-universe example: in an episode of ''Series/{{Friends}}'' Ross makes a comment about going to read a Superman comic and Monica immediately [[CoughSnarkCough coughs "Wonder Woman"]] in an attempt to embarrass him.
* ''{{Series/Taina}}'' was a sitcom about a girl who wished to become a professional singer. Despite getting Nickelodeon its highest ratings in three years, it was cancelled because network execs believed it only appealed to girls.
* Creator/{{Nickelodeon}} have largely given up on creating live action shows aimed for boys; outside of a few short-lived shows the only male-led series that have succeeded since the 2010s began are ''Series/BigTimeRush'' and ''Series/HenryDanger'' -- and even then, the former is a show about a boy band and is thus marketed towards girls, thus making ''Henry Danger'' their only "boy-com" hit of note since ''Series/DrakeAndJosh'' went off the air in 2007. Nonetheless, outside of ''Series/ICarly'' and ''Series/{{Victorious}}'', none of these shows have become the cultural phenomena that their older shows were or their animated programming have been.

* Music/TaylorSwift has been fighting a massive uphill battle to break out of this mold. In many respects, she's succeeded: her music is taken seriously by critics, she sells to a pretty wide audience, and her business savvy has been praised by many. Nonetheless, she still has a pretty sizable {{Hatedom}}, largely spurred on by the fact that she writes songs specifically aimed at young women.

[[folder:Pro Wrestling]]
* The Wrestling/{{N|ationalWrestlingAlliance}}WA's world women's champions were among of the biggest stars of the territorial circuit, on paper, often getting spots in the main event, but in practice few territories actually had a regular female presence outside of valets and managers, with the wrestlers most commonly being a rare attraction, and after Mildred Burke's banishment from the NWA none of the subsequent champions were ever promoted quite as prominently as their male counterparts. At least as early as the 1970s pro wrestling became one of the {{trope codifier}}s for CatFight as promoters concluded a lot of people liked the ''idea'' of women fighting\wrestling, but couldn't actually stomach seeing them get hurt, as tends to happen in matches, with the end result being the discontinuation of the women's world tag team belts and the women's world junior heavyweight division not even being around long enough for most people to remember, with only a singular belt remaining.
* This was unofficially {{enforced|trope}} in all of Mexico when the largest athletic commission in the capital banned luchadoras in 1959. While promoters outside of Mexico City were still allowed to book them, they increasingly didn't over the decades till the point "only one women's match a card" was practically law even after the ban was lifted in 1986. The exception to the rule was El Toreo de Naucalpan based Lucha Libre Internacional, which had the UWA sanctioned world women's and world women's tag belts, but they may have been the exception that proved the rule since these belts were increasingly defended outside of Mexico as time went on, the tag belts almost exclusively in Japan. At any rate non UWA luchadoras were outside of mainstream lucha libre until the year 1992 when [[Wrestling/{{CMLL}} EMLL]] took interest in Japanese women such as Wrestling/BullNakano to compete with local talent and give more legitimacy it's then new international image.
* Despite a semi main event women's title match being an important part of getting the annual event started, Wrestling/WrestleMania isn't such a good place to look for women's wrestling. After Wrestling/WendiRichter's banishment a single match [[SquashMatch ending in under two minutes]] was all the second event had to offer with the next eight events having no women wrestling at all, followed by another eight events that alternated between nothing and short underwhelming matches. Finally 18 and 19 had fairly good, well built up and promoted women's title matches back to back but there was only a third at ''[=WrestleMania=] XX'', the one right before WWE started gutting its women's division in favor of diva searches, because Wrestling/MollyHolly volunteered to have her head shaved. Tellingly her shaving got more focus than the match itself as WWE was more interested in "The Playboy Evening Gown" match between four former playmates. Following XX a single, often short match featuring as many women contracted as plausibly possible and or promotional titillation became increasingly more common than serious title matches when there was a women's match at all. Made more noticeable in that a second belt, The Divas Championship, stated on camera to have been introduced so one half of the women's roster would no longer be sitting on the sidelines, took six years to find its way on a [=WrestleMania=] card.
* The Ladies Professional Wrestling Association's one [=PPV=], ''LPWA Super Ladies Showdown'' on February 23, 1992, was held at the Mayo Civic Center in Rochester, MN. The sports facility, the Taylor Arena, has a capacity of '''7200'''. The [=PPV=] only drew '''400'''. This event, which featured [[Wrestling/TerriPoch Terri Power (Terri "Tori" Poch)]] winning the [[http://www.solie.org/titlehistories/stllpwa.html LPWA Title]] in the main event, was the LPWA's final show, as the company shut down soon after.
* Part of what lead to Wrestling/AllJapanWomensProWrestling's downfall was that in spite of being among the most successful promotions in the history of the industry the promoters believed they were still too much of a girl show. People of multiple demographics enjoyed watching on television but most of the fans attending live were little girls. Perhaps because the more coed crowds of Wrestling/{{FMW}} were starting to draw similar numbers in the 1990s, AJW began pandering to male ticket buyers, which may or may not have lead to bigger gates but for the most part didn't lead to bigger crowds. Money was still being made but the lack of little girls in the crowd translated into a lack of women becoming wrestlers for AJW. It took time, but after fourteen years the lack of new talent their absence lead to hit AJW pretty hard. Out of context, reascending "the retire at 25" rule could [[ChristmasCake be interpreted as progressive]] but it was really a drought relief measure that proved too little too late. Not only did AJW's bookers and promoters now have the new problem of tenured wrestlers, one pretty much every other fed of comparable size had decades more experience dealing with, other feds like GAEA largely built from outgoing AJW wrestlers also found their talent pools becoming shallower. While there were far more things than talent issues that lead to the Japanese women's wrestling scene nearly imploding during 2005, it's common, jokingly or otherwise, [[FranchiseOriginalSin to say trying to get men into the arenas is where it all went wrong]]. Many women's cards continued to run after the shock of AJW and GAEA's closure, occasionally one gets mainstream attention, but none of the promotions contemporary to AJW or GAEA, nor any starting up later, manage to rise above indie level. Since the 1950s, Japan has consistently managed to have a men's feds operating on a national level, often two or four.
* Wrestling/{{WCW}}'s first shot of their so called "Monday Night War" was fired after Wrestling/{{Madusa}} jumped at the opportunity to wrestle for them since the WWF women's division was drying up and WCW boasted an ''amazing'' talent pool that included pretty much all of GAEA. Madusa was so ready to get women's wrestling back on TV she agreed to drop the WWF's hunk of plastic and metal into a garbage can, even though she really didn't want to disgrace their title belt. It turned out to be just a [[RatingsStunt publicity stunt]], as WCW [[RewardedAsATraitorDeserves rarely gave her matches, much less wins]], the highlight of her stay perhaps being a feud with an offensive Wrestling/JimRoss knockoff for the cruiserweight title belt. Akira Hokuto, despite actually winning the WCW Women's title, did not fare any better as getting it meant losing her spot in CMLL and she'd never do much of anything in Mexico again. WCW did a lot of nothing with Hokuto or her belt before vacating it and then scrapping it after a year that saw GAEA try to get a run with Devil Masami going. And their women's cruiserweight belt lasted even less time. WCW had two women's belts but somehow managed to not use the large majority of the women it boasted to have, a link in a chain of events that nearly ended with the deaths of every major women's division left on North America.
* In general, {{Smart Mark}}s would often label any women's match as a 'piss break'. This is partly due to WWE's terrible use of women solely for {{Fanservice}} in the Attitude Era, and the Women's Championship being defended in various T&A style matches. And when the Divas broke out of the ghetto in the Ruthless Aggression Era, the division was [[AuthorAppeal suddenly buried]] with Diva Searches - that reduced the division to T&A once again and resulted in a lot of genuine wrestlers getting released in favour of models. But since about 2008, many Divas who began as models faced an uphill battle despite training to wrestle, and they would often be dismissed or labelled as using WWE as a stepping stone for other avenues. Only a handful managed to completely break out of the ghetto (Wrestling/MickieJames, Wrestling/BethPhoenix, Wrestling/NatalyaNeidhart, {{Wrestling/Melina}}-basically the wrestlers established outside of WWE lucky enough to win a title belt) and reviews of Diva matches would tend to be rated very low, outside of websites like ''Diva Dirt''. This attitude seems to be dying off as of the popularity of NXT and many former Divas revealing just how hard things were for them [[ExecutiveMeddling behind the scenes]] - but you still find plenty of smarks who claim that women shouldn't be allowed to wrestle, citing the Diva matches as proof.
* The Puerto Rican versions of the World Wrestling Council and (later) International Wrestling Association are bizarre examples, as they collectively had one of the most badass women's divisions in the world. One of WWC's top baby {{face}}s hitting La Tigresa with [[ShovelStrike the trademark weapon]] of WWC's [[Wrestling/CarlitoColon other top baby face]] only slowed her down for a few seconds before she choke slammed him, initiating a group beating that another woman had to save him from. IWA's first women's champion Amazona meanwhile had already knocked off the violently insane [[Wrestling/DeanAmbrose Moxley Mox]] for their [[GarbageWrestling hardcore]] title. Neither enterprise had any problem portraying it's women as threats to nothing less than their top stars and yet, even that unbiased [[Wiki/{{Wikipedia}} other wiki]] basically said they had one division, as the two rivals seemed to arbitrarily shuffle most of the female wrestlers between themselves(behind the scenes wrestlers jumped ship based on changing paychecks and it was rare for both companies to be paying women well at the same time). By the 2010s, IWA was on its death bead and WWC lost interest in its women's belt, so women's wrestling was only regularly seen in indie companies like EWO and CWS.
* On ''Wrestling/WWEToughEnough'' Season 5, [[Wrestling/{{Cameron}} Ariane]] was eliminated after she said her favourite match was Wrestling/{{Melina}} vs Wrestling/AliciaFox. Her fellow contestants up for elimination were Eric, a guy who hadn't shown up in shape and Michelle, a girl who had claimed to have eleven years of experience but not demonstrated any flair at all. Apparently liking a Divas match is a much worse crime. Even other contestants later noted the UnfortunateImplications behind this, especially with consideration that Michelle had admitted to auditioning for four other reality shows around this time too (and ended up quitting the contest two weeks later).
* After two seasons of WWE's NXT - a show where a series of rookies would compete for a potential contract - the third season was all females. Ratings declined immediately and the show went to WWE.com with many critics panning it. Likewise WWE gave the whole brand a GirlinessUpgrade for the season, featuring challenges such as dance-offs, simulated bull riding, Halloween costume contests and other girly things. Critics panned the male seasons too, mind you, but those seasons also had larger talent pools which included critically approved Wrestling/BryanDanielson and Wrestling/LowKi. Season 3 didn't just offer less wrestlers but wrestlers with less training and experience, suspiciously failing to provide another WCW era super veteran to ensure the audience could at least expect some diamond in the rough quality matches, as if they ''[[IntendedAudienceReaction wanted]]'' the show to fail.
* The World Wrestling League booked Puerto Rican women against opponents from Mexico, Bolivia, The Dominican Republic and Continental USA to create buzz before it introduced a Goddess title belt, won by La Morena. She gave an interview with Contralona PR expressing desire to use the belt to bring women's wrestling back into focus, but it and she were [[YouHaveOutlivedYourUsefulness not featured]] when WWL [[ChannelHop made the transition to Mega TV]]. WWL did eventually dig the belt back up for Wrestling/IvelisseVelez in the build up to their first ''Wrestlefest'' but put it back away not long afterwards. After the transition of power to Savio Vega, a woman would finally get a lasting title reign with one third of the trios belts when Justin Dynamite, the partner of Brown Sugar Daddy Excellent Mantel and White Shadow Mark Davidson, had to vacate his spot and La Perla Negra Allison, Davidson's girlfriend, took Dynamite's place in their "Los Favoritos" trio. Her reign is a bit of a mixed bag, as WWL was bashed on media platforms it used for fan outreach for pushing a woman(in Justin's spot, against men, at all) or, ironically, accused of copying the Gran-Fabi-Mari Apache trio of AAA and especially the Angelico-Son of Havoc-Iveliess Velez trio on Wrestling/LuchaUnderground (Wrestling/{{Konnan}} coming in around the time Vega took charge might have contributed to that) [[BrokenBase but]] the ticket buyers in the arenas still loved Los Favoritos and counted Allison among WWL's best competitors.

* ''Franchise/MyLittlePony'' was meant to be aimed at both boys and girls but quickly lost its neutrality. For well over 20 years it was strictly seen as only for girls between 5 and 12, and the decent sized mostly female collectors fanbase. [[Franchise/MyLittlePonyGeneration4 G4]] broke out of the ghetto, but it's unknown how future gens will fare.
* Franchise/{{LEGO}} was originally envisioned as a gender neutral toy, based solely around the love of building and creativity - with a lot of its early marketing featuring girls and boys. Around the 1980s, it became increasingly targeted towards boys - emphasising adventure and combat possibilities, as well as releasing packs themed around boy-oriented franchises. One marketing campaign focused on LEGO as a father/son bonding experience, while excluding girls completely. They eventually released a female-oriented spin-off titled ''Toys/LEGOFriends'' - which was routinely criticised for being a {{Franchise/Barbie}} knock-off. This set featured female LEGO characters with curvier bodies engaging in traditionally feminine activities such as cooking, hairdressing and nursing - complete with [[PinkProductPloy pastel colours]].
* Superhero fans did not react well to the reveal of the girl-aimed toyline ''Toys/DCSuperheroGirls''. Some criticism was understandable - such as complaints about the fact villains are given [[AdaptationalHeroism different roles]] or the designs resemble Franchise/DisneyPrincess characters too much - however a sum was because it was "too feminine".

[[folder:Video Games]]
* This trope is the reason ''VideoGame/PanelDePon'' was brought over to the West as DolledUpInstallment ''Tetris Attack'' - Nintendo assumed male gamers wouldn't want to play a [[UsefulNotes/{{Kawaisa}} cutesy]] game with a primarily female cast of mainly [[OurFairiesAreDifferent fairies]]. They seem to have changed their minds on this recently, however, as characters from ''PDP'' have appeared in ''VideoGame/SuperSmashBros Brawl'' in sticker form even in the American and European releases. They have not, however, broken out of this trope enough to give the fairy characters any more widespread exposure.
* ''VideoGame/PuyoPuyo'', in contrast to ''Panel de Pon'', has this as more of a ZigZaggingTrope. The arcade game received a limited international release that was largely a faithful localization, barring the (rather odd) change of Harpy to a Dark Elf and a smattering of AmericanKirbyIsHardcore. When the time came to release the game for the Genesis and Super NES, though, both Sega and Nintendo (just like with ''Panel de Pon'') felt that a female-led game brimming with UsefulNotes/{{Kawaisa}} wouldn't sell with that era's primarily male gaming audience, so the game was given ''two'' {{Dolled Up Installment}}s: ''Dr. Robotnik's Mean Bean Machine'' and ''Kirby's Avalanche'', respectively. A few later games from the mid-2000's were given proper localizations, but the vast majority of the series remains NoExportForYou to this day.
* This trope might be the reason the North American box art for ''VideoGame/SurvivalKids'' omitted the female protagonist, only showing the male one.
* When ''VideoGame/{{Faria}}'' was localized for American gamers, the box art was reworked so that nobody would recognize the hero as female. Even the manual went out of its way to hide this fact, despite still telling in-depth the actual plot of the game. However, not only does this make a nice plot twist out of the [[SamusIsAGirl reveal of the hero's gender]], but [[spoiler:a later twist proves she's really a man after all]].
* Activision infamously told a studio pitching a game set in Hong Kong with an Asian female lead to "[[http://www.gamasutra.com/view/news/29719/InDepth_No_Female_Heroes_At_Activision.php lose the chick, they don't sell.]]" [[http://kotaku.com/5424441/girls-night-with-the-most-male-game-of-2009 A.J. Glasser]] once noted in an editorial for Kotaku that the only role presented for women in ''VideoGame/ModernWarfare 2'' were [=NPCs=] [[spoiler: who are all immediately gunned down]]. There were ''no'' speaking parts for women in the entire game, despite earlier ''VideoGame/CallOfDuty'' games actually remembering once in a while that there are in fact women who serve in the military. She also pointed out a culture gap between Japanese games, which tend to frequently have female leads or supporting casts but also greatly objectify them as a trade-off, and Western games, which frequently just leave women out entirely.
* [[http://www.huffingtonpost.com/kristen-wolfe/dear-customer-who-stuck-u_b_1190690.html This story]] made the rounds in late 2011, in which a young boy was threatened with actual violence by his father for wanting to buy ''Mirror's Edge''. Entirely because, well, it ''must'' be a girl's game, it has a woman on the cover!
* Naughty Dog was pressured to move Ellie to the background or completely off the cover of ''VideoGame/TheLastOfUs'' due to this trope, but the dev team held firm.
* This is a proposed reason for why ''VideoGame/UmJammerLammy'' sold poorly when its prequel ''VideoGame/ParappaTheRapper'' sold well, despite ''[=UmJammer=] Lammy'' generally being considered the superior game: it has a female main character, and the cover showed only female characters (despite Parappa also being a playable character after clearing the story as Lammy).
* The [[http://en.wikipedia.org/wiki/Casio_Loopy Casio Loopy]] can be seen as a testament to this trope, as it was completely marketed towards female gamers and never went on to target actual male audiences. It also shows the trope in full-effect as people believe that the console flopped because it was targeted towards girls instead of being marketed towards boys (you know, like any other console).
* Creator/HumongousEntertainment almost made a series of games starring a character named Miss Hap, but ExecutiveMeddling from Infogrames caused the project to get shelved due to their lack of faith in a female protagonist. Especially ridiculous when you remember the fact that [[VideoGame/FreddiFish the very same company had another series with a female protagonist that was doing just fine.]]
* This trope is why the creators of ''[[VideoGame/KameoElementsOfPower Kameo: Elements Of Power]]'' went to great pains to hide the fact that you are essentially a fairy princess defending her kingdom from her sorceress sister, hiding her wings as much as humanly possible (and her actual body when you start delving into gameplay) and muting the colors of her clothes, among other things.
* Now, of course, everyone knows that SamusIsAGirl, but back in the late '80s the manual for the original ''VideoGame/{{Metroid|1}}'' deliberately tricks the reader into thinking she is male, even going so far as to refer to her with "he" and "him"; the reveal of her actual sex was supposed to be a TwistEnding. Apparently, it was assumed no one would buy the game about the badass running around a distant planet in super-powered armor, gunning down aliens right and left, if they knew the protagonist was a woman. However, it's been averted since then, as even with the knowledge of her gender the games generally don't treat her any differently and she's still popular as a power-armored, alien-gunning badass and [[FollowTheLeader spawned Japanese sci-fi games with a playable female character]] (even if in the end the trend only lasted like a month or three).
* ''Franchise/FinalFantasy'' is not specifically aimed at women, but is one of the few mainstream game franchises from the 90s and 00s that was interested in acknowledging its female fans, and often caters to FemaleGaze. This is enough for HeManWomanHater parts of gamer culture to consider it 'not real games'.
** ''VideoGame/FinalFantasyV'' has female playable characters (princesses, to boot!) outnumbering male ones, and a [[LighterAndSofter gentler]] story that is more interested in the relationship between sisters Lenna and Faris and the inner feelings of teenage girl Krile than it is in the main male character, Bartz. Western fandom often criticises ''V'''s plot for being "weak" compared to other entries (despite being the first in the series to move away from ''TabletopGame/DungeonsAndDragons'' mythology and originating multiple ''FF'' {{Characteristic Trope}}s), and the first thing these people will bring up is that it's "all princesses".
** ''VideoGame/FinalFantasyVII'' was not aimed at girls, but attracted a large PeripheryDemographic of them focused on its attractive male characters, well-written female characters and [[InferioritySuperiorityComplex themes about self-image insecurity]], and thus gained this kind of hatedom anyway. The "''VI'' vs ''VII''" FandomRivalry often centres around how Kefka is way cooler than the EstrogenBrigade DracoInLeatherPants version of Sephiroth. (The heavy FemaleGaze elements of its spinoffs, especially ''Anime/AdventChildren'', didn't help.)
** ''VideoGame/FinalFantasyVIII'' has a loud hatedom due in part to being a ''Final Fantasy''-ised version of a high school romance movie, a genre associated with teenage girls, and having plenty of purposeful FeministFantasy elements.
** This trope is one of the reasons why ''VideoGame/FinalFantasyX2'' has such a vocal hatedom. The game not only focuses mainly on two of [=FFX=]'s three female leads (plus a new girl named "Paine") but also has a decidedly [[LighterAndSofter lighter and more bubblegummy tone]] than the rather dark and somber X, which many perceive as a blatant attempt to draw more women to the ''Franchise/FinalFantasy'' series[[note]]which, today at least, seems a little strange given that the franchise actually has a pretty large female fanbase[[/note]].
** In ''VideoGame/FinalFantasyXIII'', Lightning is already a BaseBreakingCharacter, but a certain portion of her HateDom appears to dislike the concept of having a female EscapistCharacter in an ''FF'' at all, or joking that she's the logical conclusion of ''Final Fantasy'''s attempts to attract women with [[CastFullOfPrettyBoys protagonists who look like women]].
** ''VideoGame/FinalFantasyXV'' got hit with criticism from male gamers who considered the BoyBand aesthetic of the game to be pandering too much to women, and from female gamers who thought the all-male cast was a way of pandering to male gamers who viewed ''Final Fantasy'' as girly.
* ''VideoGame/GunNac'' got hit with this hard in its US localization. The opening and ending cutscenes of the Japanese version revealed that the PlayerCharacter was a woman (a {{miko}}, to be precise). The opening cutscene was abridged and rewritten to imply a generic male protagonist and all images of the female pilot were DummiedOut.
* The VirtualPaperDoll series ''VideoGame/StyleSavvy'' is a popular Creator/{{Nintendo}} franchise (and in fact was one of the best selling UsefulNotes/NintendoDS titles) but almost never gets brought up when discussing Nintendo games. When the first game was released on UsefulNotes/VirtualConsole, many gamers complained about it and called it "shovelware" or "bad" just because it was a game about {{fashion model}}s that has you as the owner of a clothing shop.
* ''VideoGame/BioShockInfinite'' got a whole lot of flack for it's cover art, depicting Booker in a generic "angry white guy with a gun" pose, with Elizabeth being relegated to the back cover despite being just as important to the narrative. The Complete Edition fixes this and features both of them on the front cover.

[[folder:Web Original]]
* The raison d'etre of WebVideo/TheNostalgiaChick:
** [[DistaffCounterpart Her original function was to review the movies that were too girly for]] WebVideo/TheNostalgiaCritic, but she eventually revolted. Although in a way, she still keeps with this trope--in a blog post she notes that she was hired to bring more female viewers to the site, but women were still watching the boys ([[EstrogenBrigade for the reasons you might expect]]) and only started coming ''after'' she started doing other subjects. It's worth noting she still does girly topics as well.
** She examines the Ghetto in her video "''Film/SleeplessInSeattle'' vs. ''Film/WhenHarryMetSally''." She notes that the words ChickFlick are often preceded by the words "I don't like". She also asks why ''When Harry Met Sally'' averts the Ghetto.
** She explores this concept again in her 2018 video "Dear Stephenie Meyer", a retrospective on the ''Literature/{{Twilight}}'' series and its place in pop culture, and points out that the [[HateDumb sheer level of vitriol]] leveled at the franchise, its creator and its fanbase had more than a few shades of condescending sexism laced into it, especially since similarly simplistic WishFulfillment stories aimed at the young male demographic get nowhere near the same amount of scrutiny.

[[folder:Western Animation]]
* Compared to the show, which was basically ''WesternAnimation/HeManAndTheMastersOfTheUniverse1983'' with female main characters, the original ''WesternAnimation/SheRaPrincessOfPower'' toyline was far more Barbie-esque. Catra was portrayed as the BigBad in the toyline while in the show, she was a subordinate to Hordak, who had previously been sold as a ''Franchise/MastersOfTheUniverse'' toy, and was portrayed as the show's BigBad. This was all supposedly because Creator/{{Mattel}} didn't think girls would play with a Hordak toy, nor would boys play with a toy of a female She-Ra character.
* Even though ''WesternAnimation/ThePowerpuffGirls'' earned fans both male and female, creator Creator/CraigMcCracken noticed that by the time the show reached its third season, it had spawned a disconcerting amount of girls-only merchandise. When Creator/CartoonNetwork asked him to helm a [[TheFilmOfTheSeries Film Of The Series]], he decided to bring ''Powerpuff Girls'' back to its action-packed, "whoopass" roots. The DarkerAndEdgier product received mixed reviews and made less money than any other movie of its year. There are also some worries the [[WesternAnimation/ThePowerpuffGirls2016 2016 reboot]] is falling into the ghetto.
* ''WesternAnimation/AvatarTheLastAirbender'' got hit with the merchandising version, with no female action figures even though girls made up a good half of the cast. What made this even more jarring was that male characters who only appeared in a few episodes, like Jet, got action figures, but Katara, an ActionGirl and a member of the MAIN CAST (appearing in all episodes except [[VillainEpisode "Zuko Alone"]]) never got one, nor did Toph, (also a main character from the second season onward) despite being more of a tomboy, nor the villainess Azula, even though her brother Zuko and his less badass rival Zhao did get figures. The creators of the show were not pleased by this. This is probably the reason why the SequelSeries ''WesternAnimation/TheLegendOfKorra'', with its female lead, completely lacks any sort of toyline.
%%* ''WesternAnimation/RobotChicken'' [[http://www.youtube.com/watch?v=_4ZRpUithco demonstrates]] how ''Series/SexAndTheCity'' can gain the male audience.
* In ''WesternAnimation/TheSimpsons'' episode "Bart's Friend Falls In Love", Milhouse takes his girlfriend to the treehouse. When she asks if Bart has any girl comics for her to read, Bart says he doesn't but his sister has a wide collection of crappy comics.
* Creator/DisneyChannel commissioned ''WesternAnimation/PhineasAndFerb'', despite various worries about it, because they needed a show to attract young boys. Considering Disney's female-targeted fare currently doesn't seem to be doing nearly as well, [[TropesAreTools it's just another example of this trope in action.]]
* In-universe, one episode of ''WesternAnimation/FamilyGuy'' features Lois dragging Peter to a ChickFlick, which he thinks might turn him gay.
* It took decades for Franchise/{{Transformers}} to get an action figure for Arcee, one of the most prevalent characters in the long-running franchise. Likewise, she was hardly in the Creator/MichaelBay movies at all. Ironically, her limited screen time didn't stop a whole bunch of toys being released during the course of both sequels, despite her being in only the second. She even got one for the first movie, which she wasn't in! This seems to have put an end to the stigma of female character figures, at least for ''Transformers''.
** The fact Arcee was part of the 2007 movie toy line is partly due to the fact she was supposed to be in the first movie. She was supposed to complete the original quintet of Autobots alongside Optimus Prime, Jazz, Ratchet and Bumblebee. Michael Bay did not like the character though, and she wound up cut from the film and replaced with Ironhide.
* WesternAnimation/DCSuperFriends: made to advertise a new toyline, and featured the rather bizarre omission of Franchise/WonderWoman... and any trace of any female DC comics member. Since it was made to advertise a toy line, it was assumed that no boy would play with (or purchase) a female action figure.
* In the wake of the cancellations of ''WesternAnimation/YoungJustice'' and other shows, Creator/PaulDini was on Creator/KevinSmith's podcast and revealed that Creator/CartoonNetwork cancelled them since too many girls watched and [[MerchandiseDriven girls don't buy action figures.]] During the interview Smith brings up the FridgeLogic of "why don't they figure out something else to sell girls?" Summary [[http://io9.com/paul-dini-superhero-cartoon-execs-dont-want-largely-f-1483758317 here]] and full podcast [[http://smodcast.com/episodes/paul-dini-shadow-of-the-shadow-of-the-bat/ here]].
* ''WesternAnimation/HollyHobbieAndFriends'' is a pretty normal SliceOfLife show aimed at girls but it's never really escaped the stigma of being exclusively for them.
* ''WesternAnimation/RainbowBrite'' is cute and feminine. It comes to a surprise to many men who were adverse to it as kids how dark it can be.
* Within a few episodes of ''WesternAnimation/TheLionGuard'' beginning fans have become worried of this trope. Despite ''Disney/TheLionKing'' being unisex and being popular with female audiences, the series is presented as a [[DistaffCounterpart Spear Counterpart]] to ''WesternAnimation/SofiaTheFirst''. Fuli ([[TheSmurfettePrinciple the only female member of the Lion Guard]]) has less screen time than the males, her first limelight episode was swapped for a [[KidAppealCharacter Bunga]] episode, and even the previews rarely include Fuli. It's unknown how merchandise will represent the female characters.
* Similarly to ''Young Justice'', the short lived Kids' WB show ''WesternAnimation/PhantomInvestigators'' was cancelled after it's first season due to too many girls watching the show, [[http://nikandgarydoapodcast.tumblr.com/post/107633292559/nik-gary-do-a-podcast-mini-sode-1-stephen according to a podcast with co-creator Stephen Holman]]. The show was aimed at a gender-neutral audience and had an equal amount of boys and girls as the main characters, with the leader (Daemona) being a girl. Kids' WB was actually happy that there was a female leader as they wanted to gain more female viewers, as they were the highest rated block with young boys and wanted to get girls to watch as well. This worked as the show managed to become number-one in it's timeslot each time it was on. And then while the show gained more female viewers, it began to slip with boys. [[GoneHorriblyRight This was enough for Kids' WB to get rid of it immediately after only six episodes aired, as they didn't want to lose their status of having the highest ratings with young boys]].
* ''WesternAnimation/{{Braceface}}'': While the show is mostly aimed at pre-teen girls and the first season focuses on a lot of girl-related things. Later episodes started to shy away from it, becoming more slice of life, character driven and some episodes tackling heavier issues such as relationships (familial and budding), racism. ethical issues, homosexuality (keep in mind this was the early 2000's, one of the earliest animated shows to feature a gay character), and changes one's body goes through in adolescence.

!!Breaking Out of the Ghetto:

[[folder:Anime & Manga]]
* The ''Manga/ChisSweetHome'' and ''Chi's New Address'' manga and anime feature a female kitten as its the main protagonist, but the series appeals to both male and female viewers as opposed to coming off across as a "girls' show". In fact, it was originally a {{Seinen}} manga/anime targeted at men ages 18-40.
* ''Anime/SailorMoon'', even though the show is sometimes thought of as the female answer to ''Anime/DragonBallZ'', does maintain a fairly large male fan following, including male fans who don't watch it for the short skirts. As a Swedish fan-site puts it: "Saying people only watch Sailor Moon for the short skirts is like saying people watch Pippi Longstocking for the violence."
* ''Franchise/PrettyCure'' is set on averting this despite occasionally throwing in girly stuff like characters who like fashion, being balanced out by the action and the solid CharacterDevelopment. The fact that [[PeripheryDemographic older guys like it]] and appreciate the shows' merits certainly helps.
* ''Anime/GhostInTheShell'' is one of the most influential anime on the Western market, and features a female main character kicking ass in a ''noir'' future.
* ''Manga/GunslingerGirl'' is a shonen series where most of the main characters are young girls. Young girls [[ChildSoldiers with guns]] but still. It's fairly popular for its depiction of child soldiers and its characters.
* Ask any 90s kid growing up in Japan, and you'll probably hear they grew up watching ''Manga/ChibiMarukoChan'' among other shows. One of the widest-known shoujo manga adaptations, and both male and female viewers alike know and love it for its relateable story and cast while being thoroughly girly from tip to tail.
* ''Anime/SazaeSan'' is a series about the daily life of a Japanese housewife. It's also consistently the highest rated animated TV program in Japan and [[LongRunners the longest running]] animated TV show ''in the world''.
* Just like their games, the ''Franchise/PrettyRhythm'' anime enjoyed a lot of success from both male and female fans. The primarily-female cast and adorable aesthetic of its shows didn't stop its songs from being performed at anisong concerts, nor did it prevent people from enjoying the competitive spirit in the girls' interactions.

[[folder:Comic Books]]
* The 2015 ''ComicBook/JemAndTheHolograms'' reboot became a hit with men and women despite being incredibly female geared. It has a female writer, female artists, lots of pink and 'feminine' colors, only a handful of major male characters, and an emphasis on romance, friendship, and family. Just like the 80s cartoon it's based on it broke out of the ghetto.
* ''ComicBook/ChillingAdventuresOfSabrina'' is quite popular with comic book fans and has a female lead. It's a horror take on ''ComicBook/SabrinaTheTeenageWitch''.
* Creator/MarvelComics' biggest breakout characters in the TheNewTens are Kamala Khan aka [[ComicBook/MsMarvel2014 Ms. Marvel]] and AlternateUniverse Gwen Stacy aka Comicbook/SpiderWoman aka [[ComicBook/SpiderGwen Spider-Gwen]].
* Comicbook/{{Supergirl}} had this problem for decades. Even though she is one of the most recognizable superheroines in the world, she has never been on the same level of sales as [[Franchise/{{Superman}} her cousin]], and her character is often disregarded and put down by people who never read her stories due to their perception of her being a "Superman with skirt/boobs", to the point that DC decided to kill her in the ''Comicbook/CrisisOnInfiniteEarths'' (in spite of her books having decent, albeit no great, sales). This situation started changing gradually since her reintroduction in 2004. She has starred in several comic-book series, cartoons and tv shows -including ''[[Series/{{Supergirl 2015}} her own series]]''- and she has become a kind of household name since then.
* Being female didn't stop ComicBook/JessicaJones from being the breakout star of Marvel's R-rated Creator/{{MAX}} imprint. Specifically, the comic she debuted in, ''ComicBook/{{Alias}}'', was a success that sold the idea of R-rated Marvel comics. To this day, ''Alias'' still remains the most iconic work made by MAX and helped establish Creator/BrianMichaelBendis as one of the top comic writers in the business. Jessica Jones herself would be a fan-favorite as part of the mainstream Marvel Universe, and broke out of the ghetto again in the field of [[Creator/{{Netflix}} streaming]] (see below).

[[folder:Films -- Animation]]
* ''WesternAnimation/ChickenRun'' appeals to male and female viewers equally despite its female protagonist, the hen, Ginger. That said, Rocky took up a lot of the advertising -- [[http://ecx.images-amazon.com/images/I/51HVqCPuaKL._SL500_AA300_.jpg guess who's most prominent on the DVD cover]] -- in part because he was voiced by Creator/MelGibson, the one "name" actor in the film for North American audiences.
* ''WesternAnimation/{{Coraline}}'' received an exorbitant amount of critical praise. It also managed to make more money than some people probably expected-not only did it star a girl both as TheHero ''and'' the BigBad, but it also seemed rather surreal, and came out during the DumpMonths. The advertisers didn't even need to make any of the male characters overshadow Coraline to attract people.
* ''WesternAnimation/RaggedyAnnAndAndyAMusicalAdventure'' has become a cult hit for Generation X-ers and Generation Y-ers of both sexes, despite roughly half the protagonist characters being female (with the male lead mostly reduced to a condescending "sidekick" role) and almost all of the antagonist characters being male. And of course, the basic story is more than a little indebted to ''Literature/AliceInWonderland'' and ''Literature/TheWonderfulWizardOfOz'' - two other tales that have always been popular with both female and male audiences despite having a female lead.
* Creator/HayaoMiyazaki's frequent use of female protagonists hasn't stopped his movies from earning critical acclaim.
* ''WesternAnimation/MyLittlePonyEquestriaGirls'' received much backlash from fans of [[WesternAnimation/MyLittlePonyFriendshipIsMagic the show it spun off from]]--itself an example of successfully breaking out of the ghetto--primarily because a HighSchoolAU with rampant {{Chickification}} for its diverse cast of female characters seemed like a step in the exact opposite direction. Many of those fears were alleviated when the film was released, helped by its setup reminiscent of ''Film/TheWizardOfOz'', [[SugarWiki/AwesomeMusic catchy songs]], and characters remaining mostly intact. Its {{Surprisingly Improved Sequel}}s really helped shatter expectations with improved CharacterDevelopment and [[AnimationBump animation]], resulting in a sizeable niche fandom that considers it a worthy addition to, if not an improvement of the series.
* It seems that the Disney marketing team was nervous about ''Disney/{{Frozen}},'' judging by the fact that the advertisements seemed to focus almost entirely on the two male PluckyComicRelief sidekicks, and not the sisters the film was actually about. However the film was ''spectacularly'' successful at the box office, well-received by critics, and earned many awards including Best Animated Feature and Best Original Song at the Oscars.
* After the middling reception of ''WesternAnimation/{{Brave}}'', many were worried Pixar would no longer make films with female protagonists. These people were proven wrong when ''WesternAnimation/InsideOut'' was released, which became one of Pixar's most successful (both critically and financially) films of all time despite having no less than ''three'' female leads (four if you count Riley, whose mind the film takes place inside).
* ''Disney/{{Zootopia}}'', like ''Lilo and Stitch'' above, features both a male and female protagonist, but the advertising made it clear that the girl bunny Judy Hopps was the central protagonist. It has also become the Disney Animated Canon's third highest grossing film, domestically (just below ''Frozen'' and ''The Lion King''), and second highest grossing, worldwide (below ''Frozen'').
* ''Disney/{{Moana}}'' went back to giving Disney Princess[[note]]or at least female royalty, as [[InsistentTerminology Moana would rather call herself a chief's daughter]][[/note]]-centric movies the heroine's name in the title, and teaser trailers that featured one of the original songs. Fortunately, it still managed to break $240M domestically. Since it marks the first Disney "Princess" movie since ''The Princess and the Frog'' with a cast consisting mostly of performers of color, this also counts as an instance of breaking out of the MinorityShowGhetto.

[[folder:Films -- Live-Action]]
* ''{{Film/Bridesmaids}}''' aversion of this trope was a major factor in its success. A lot of the reviews praised it for being a female-centric comedy that wasn't a StrictlyFormula [[RomanticComedy rom-com]], and apparently, a lot of moviegoers of both genders agreed. Female writers at Slate.com and other sites practically begged readers to buy tickets to convince studio execs to greenlight more female-driven scripts.
* ''Film/TheHungerGames'' received good reviews and hefty box office returns, in what the film industry calls a "four-quadrant" success, meaning it's popular with teen girls, teen boys, adult men and adult women, with male viewers accounting for 40% of its opening weekend business. Its sequel, ''Film/TheHungerGamesCatchingFire'', was the top-grossing film of 2013 domestically, marking [[https://www.buzzfeed.com/adambvary/catching-fire-was-the-first-film-with-a-female-lead-to-top-t the first time in over forty years]] that a female-led film, and one without a male co-lead at that, topped the domestic box office.
* Similarly, while ''Film/SnowWhiteAndTheHuntsman'' didn't get the good reviews, it did rake in the box office for a female-led action film and it demonstrated a larger crossover potential in its audience. Notably, however, much of the advertising campaign downplayed Snow White in favor of the Huntsman to try and attract an audience outside the ''Twilight'' crowd. Even so, the one-two punch of these two films have been reported to have Hollywood genuinely considering female-starring action films again.
* ''Film/MeanGirls'' got good reviews and a sizable male fandom. The {{Fanservice}} didn't hurt, including the acreage of leg shown in marketing. Nor did casting teenage Creator/LindsayLohan as the protagonist hurt.
* The Franchise/MarvelCinematicUniverse narrowly averts the ghetto. The ensemble films still play to TheSmurfettePrinciple, but the women are strong enough characters to stand out on their own. The ''Film/{{Thor}}'' franchise in particular actually really depends on female audiences. And Marvel has announced a ''Film/CaptainMarvel'' film with Carol Danvers as the lead character. On the television side, ''Series/AgentsOfSHIELD'' has three breakout female characters as part of the cast and ''Series/AgentCarter'' was the SmurfetteBreakout of ''Film/CaptainAmericaTheFirstAvenger'' and headlined her own series.
* The Franchise/DCExtendedUniverse introduced Franchise/WonderWoman in ''Film/BatmanVSupermanDawnOfJustice'' to much hype due to it being the character's first live-action film debut, and Diana being an awesome part of the movie was one of the ''very'' few things critics and fans could agree on regarding the film. Her solo film, ''Film/WonderWoman2017'', ''really'' averted this trope by becoming the first uncontested critical success of the DCEU, and is currently one of the highest rated superhero films ''of all time'' on Website/RottenTomatoes. Financially, the film managed to top even ''Film/BatmanVSupermanDawnOfJustice'' domestically despite a smaller opening weekend thanks to very strong legs; at the time of release it has made more money than any other superhero film outside of ''Film/BlackPanther'' and '''Film/{{The Avengers|2012}}''' and ''Film/TheDarkKnightSaga'' films.
* ''Franchise/StarWars'':
** ''Film/TheForceAwakens'' finally broke away from the franchise's SmurfettePrinciple by including several major and supporting female characters and [[spoiler:having the very-much female Rey be the Force-sensitive hero]], but it hasn't stopped the film from being a box office or critical success.
** ''Film/RogueOne'' experienced similar success, despite having a female lead in Jyn Erso. The Smurfette Principle may still be in effect here (besides Jyn, the only female characters of any importance are Jyn's mother and Mon Mothma), but that Jyn was still able to lead the ensemble cast is impressive nonetheless.

* ''Literature/LittleHouseOnThePrairie''. It doesn't hurt that Laura is the most tomboyish of the three Ingalls daughters.
* ''Literature/TheWonderfulWizardOfOz'' not only has a female lead, but also has many female strong characters and remains as one of the most popular and beloved fantasy books ever written, having a very successful [[Film/TheWizardOfOz film adaptation]] which is still well liked by modern viewers, disregard of their gender.
* ''Literature/TheHungerGames'' is a young adult series with a female lead that sold well and got very positive reviews.
* ''Literature/HonorHarrington'' is a sci-fi military series centering on a female starship commander. Of course, Honor is ''very'' tomboyish, particularly in the early books, and learning to embrace her femininity is a major part of her character arc in the first three books. The major story arc of the books would arguably play out the same except for a few key points (particularly the plotlines involving the male-dominated Protectorate of Grayson) [[GenderIsNoObject if Honor were a male character.]]
* The works of Creator/TamoraPierce (The Literature/TortallUniverse and Literature/CircleOfMagic) are both popular young adult fantasy novels with predominantly female main characters (only one of the ten main characters is a boy), and a heavy emphasis on gender issues.
* While her female characters have never been much of an issue, [[Literature/HarryPotter J.K. Rowling]] was infamously told by her publisher that she had to use her initials because no one would buy books by a female author. [[ItWillNeverCatchOn Oh, how wrong they were.]]
* Creator/ShanaFesta, author of the ''Literature/TimeOfDeath'' and ''At Hell's Gates'' series, runs ''Website/TheBookieMonster'' website. The Bookie Monster has reviewed hundreds of independent horror novels, many by women, which [[ParanormalRomance lack typical romantic content]]. Due to the website's expansive following, she's been credited with helping break women horror authors out of the "paranormal romance ghetto" so to speak.
* ''Literature/NancyDrew'' is a quintessential children's mystery series and it has a female protagonist. It is possibly even more well-known than its [[DistaffCounterpart Spear Counterpart]] ''Literature/TheHardyBoys''. The [[VideoGame/NancyDrew video games]] also do fairly well but aren't discussed often in the gaming community at large, though that's due to their AdventureGame genre rather than Nancy herself.

[[folder:Live-Action TV]]
* ''Radio/OurMissBrooks'' was a hit show, in spite of its star character being a spinster English teacher whose SeriesGoal was marriage to [[LoveInterests biology teacher Mr. Boynton]] [[spoiler: Miss Brooks finally marries Mr. Boynton in TheMovie GrandFinale]]. The show's humor was based on Constance Brooks' sardonic wit, as the [[OnlySaneMan only sane woman]] dealing with a cast of characters including ObliviousToLove Mr. Boynton, her CloudCuckoolander landlady Mrs. Davis, blustery principal Mr. Conklin, and comically dumb students Walter Denton and Stretch Snodgrass. In 1954, Eve Arden won the "Best Female Star of a Regular Series" Emmy Award for her portrayal of Miss Brooks.
* ''Series/ClarissaExplainsItAll'' was groundbreaking not only in its content, but because it finally disproved the common (at the time) thinking for children's television - that boys would NOT watch a show starring a girl. {{Creator/Nickelodeon}} proved everyone wrong by making Clarissa - a smart, funny, free-thinking girl - the lead character and one of the most recognizable characters in that time period. Much of Nickelodeon's future programming, from ''Series/TheSecretWorldOfAlexMack'' to ''Series/ICarly'', also pushed tons of girls' merchandise in the pink aisles of toy stores - all without sacrificing boy viewers.
* Creator/MelissaJoanHart's follow-up series, ''Series/SabrinaTheTeenageWitch'' was even more successful in that regard, having smart and funny female leads, running for 7 years and having almost equal popularity in both male and female demographics.
* ''Series/BuffyTheVampireSlayer'' is a successful, well-regarded TV show that had a female lead and, for a time, a majority female cast. Its fanbase includes a good mix of males and females.
* ''Series/AustinAndAlly'' averted the ghetto by using an equal cast of two guys and two girls, giving both the male and female lead important roles and singing time, making Ally an {{Adorkable}} nerdy girly girl and Austin a cute Power blonde to attract both male and female viewers with eye candy. You can take the viewpoint that the show is ''slightly'' shifted towards girls because Ally is just slightly more of the lead character due to Ally's music store being where the majority of the plot takes place and that it was Ally the audience was introduced to first. Not to mention, the show is more a vehicle for Ross Lynch than Laura Marano, thus why the Double Billing is not used in the opening credits. It's also notable for being Disney Channel's only live-action show with a male lead to launch since Dixney XD broke off in 2009.
* Creator/PBSKidsSprout hasn't suffered for having female hosts for its "Super Sproutlet Show" and "Good Night Show" programming blocks, and the channel's mascot is Chica the (puppet) chicken, who interacts with both male and female emcees in the channel's signature "Sunny Side Up Show" live block. Her own series, ''The Chica Show'', launched in 2012; her dress-up adventures therein have her in roles varying from princess to ringmaster to pirate to Wild West sheriff. (The secondary lead, Kelly, is also female.) The "Good Night Show" hostess Nina and her male sidekick Star received their own animated series, ''Nina's World'', a few years later.
* ''Series/ThatsSoRaven'' always managed to attract a decent male audience, although a lot of its supporting cast was male.
* ''Series/OrangeIsTheNewBlack'' is a shining aversion. It's set in a women's prison, and has an almost entirely female cast, but, rivaled only by ''Series/StrangerThings'', it is the most popular original show in Creator/{{Netflix}}'s history; alongside ''Series/HouseOfCardsUS'', it essentially built the streaming service's reputation for exemplary original programming.
* ''Series/PunkyBrewster'' was another show whose female lead attracted a healthy audience of children from both genders.
* ''Series/AgentCarter'' was the result of a massive SmurfetteBreakout, taking [[Film/CaptainAmericaTheFirstAvenger Captain America]]'s WWII {{Love Interest|s}} and giving her her own mini-series, which lasted two seasons.
* Marvel's next female-led TV series ''Series/JessicaJones2015'' was well-received and listed as the second most-searched TV series in the year 2015, not to mention earning numerous accolades. Overall the show was highly praised for its examination of misogyny and rape culture - all without alienating a male audience. And the advertising did not hide the fact that the lead was female at all. And even more, the vast majority of the main cast is female (eight females - five males, depending on how you count "major" characters).
* ''Series/WonderWoman'' has a female lead and is a comic book adaptation made at a time when they had a mediocre reputation but is a fondly remembered American 70s show and one of the few pre-1980s adaptations still widely discussed by DC fans.
* ''Series/XenaWarriorPrincess'' has two female leads but managed to [[MorePopularSpinoff eclipse]] its male counterpart series (''Series/{{Hercules|TheLegendaryJourneys}}'') and is one of the most popular shows with a female protagonist.
* ''Series/UglyBetty'' is a sitcom with an emphasis on fashion and a woman as the lead but was quite successful.
* ''Series/CharliesAngels'' is an iconic 1970s show and even received reboot movies decades later.
* ''{{Series/Charmed}}'' may have had problems with this (as noted above) but it still managed to last eight seasons and was the longest running television show with female leads - until ''Series/DesperateHousewives'' surpassed it. Although some seasons had a GenderEqualEnsemble, female cast members frequently outnumbered the males[[note]]3:2 in Seasons 1 & 2, 3:3 for Seasons 3-6, 3:2 in Season 7 and 4:1 in Season 8[[/note]] and the show attracted plenty of male fans too.
* ''Series/OnceUponATime'''s main cast features five women with about three or four males (depending on the season) and is very female-centered -- where the two leads are female and seasons will usually feature prominent female villains. The show has an incredibly high amount of fans and has lasted for five seasons.
* ''Literature/TheWorstWitch'' was a TV show based off the popular series of children's books by Jill Murphy. The cast was almost entirely female -- with males only appearing in recurring roles - and the show managed to last three seasons. Notably its spin-off, which featured more males in the main cast, did not do so well.
* ''Series/GilmoreGirls'' was about a single mother and her teenage daughter dealing with their struggles on relationships and career. The show is very known for its SeinfeldianConversation, heavy use of clever, fast-paced wordplay, their ShoutOut on pop culture and its colorful cast. It had 7 seasons but the last one experienced ExecutiveMeddling when the creators left the show after season 6 which led to a premature ending. However in 2016, a four-episode limited series was released on Netflix which gave closure to the series for good.
* ''Series/CrazyExGirlfriend'' has mostly broken out of the ghetto. Much of its audience consists of men, which is unexpected for a female-led RomanticComedy musical, and the series has critical acclaim and a good amount of awards. That said, [[AcclaimedFlop it has terrible ratings even by CW standards,]] but it hasn't [[NetworkToTheRescue stopped the show from being renewed for a third season]], and it supposedly does better on Creator/{{Netflix}}.

* Many {{Girl Group}}s have managed to break out of the ghetto and attract male fans, whether it be because of the attractiveness of the members or genuine liking of the music. Particularly in the early 2000s when the concept had its heyday:
** {{Music/Sugababes}} got six number ones in the UK, and a total of eighteen songs to reach the UK top ten. Only the Spice Girls have had more number ones than them.
** Music/GirlsAloud found themselves attracting quite the TestosteroneBrigade, with all five of the girls being featured in lads' mags. They had plenty of fans for their music as well, remaining active for about seven years.
** Music/AtomicKitten nearly fell into the ghetto when they first formed (with a very Spice Girls-esque sound and image). Upon a ReTool to a more wholesome SweetDreamsFuel image, they enjoyed some top ten hits and were a recognisable part of Britain's pop scene in the early 2000s. Their split was more to do with Natasha Hamilton's CreatorBreakdown than anything else.
** Music/TheSaturdays are a notable example of a girl group that formed when the craze was dying down and still managed to enjoy lots of mainstream success.
* Music/SClub7 had four females to three males in the group but were never considered a GirlGroup or fell into the ghetto. The TV show attracted millions of viewers worldwide without being considered a 'chick show'. Its formula was so impactful that ''Film/HighSchoolMusical'' and ''{{Series/Glee}}'' were heavily influenced by it.

[[folder:Pro Wrestling]]
* The ban against and general decline of women in lucha libre didn't stop Chabela Romero and Irma Gonzalez, the latter sometimes under the guise of Novia [[Wrestling/ElSanto Del Santo]], from becoming quite popular in Mexico, to the point Romero is officially listed as the first national women's champion by most sources [[CanonDiscontinuity despite there technically being luchadora champions before her]], the latter being a regular competitor for the UWA World Women's title [[RingOldies well into her fifties]], which helped keep some spotlight on luchadoras in the process. This allowed Vickie Williams, Lola Gonzales and Irma Aguilar to take up the torch in the late 1970s and mid 1980s, keeping women's lucha libre alive long enough for the ban to be lifted.
* After roughly thirty years of struggling (as opposed to JWA for the men being established after ten), women's pro wrestling, or "Joshi," as it would come to be known, would hit the Japanese mainstream in the 1970s with The Beauty Pair of [[Wrestling/AllJapanWomensProWrestling Zenjo]]. Zenjo would survive where previous women's enterprises had failed thanks to boost from foreign companies such as the USA based WWWA and AGWA but Jackie Sato and Maki Ueda would prove able to draw crowds without any foreign aid to the point Zenjo ended up keeping the WWWA and AGWA names alive after the companies themselves had died back in the USA. Joshi would remain outside of the "girl show ghetto" for over thirty years following, especially with the even more popular Crush Gals coming in the 1980s, which would in turn lead to Chigusa Nagayo founding GAEA after she and Wrestling/LionessAsuka were kicked out of Zenjo after their [[ChristmasCake twenty fifth birthdays]] in the 1990s. GAEA successfully competed with Zenjo for ten of those years, resulting in a great market for joshi before financial mismanagement and [[ScrewedByTheNetwork apathetic networks]] unexpectedly did them in during 2005.
* {{Wrestling/GLOW}} was a campy, ridiculous SoBadItsGood TV show in the 80s that ended up being quite a hit. It was an all-women's wrestling comedy show. The majority of on-screen characters were women and it lasted four seasons. The only reason it didn't last was because the main investor pulled out and they couldn't find anyone to finance it. While it's remembered as a GuiltyPleasure these days, this was still a time when women's wrestling was far from a mainstream thing outside of Japan.
* Wrestling/WendiRichter's partnership with Music/CyndiLauper helped kickstart the "Rock N Wrestling Connection" and brought WWF to mainstream success. This helped draw in both male and female viewers, judging from the crowd reaction to the match at the first ''Wrestling/WrestleMania''.
* Despite [[Wrestling/{{FMW}} Frontier Martial-Arts Wrestling]]'s open war against "The Japanese Mainstream", Hayabusa, Wrestling/MasatoTanaka and Megumi Kudo were popular enough to pretty much be considered mainstream themselves, [[GarbageWrestler the shocking nature of their matches aside]]. Kudo was special not only because her popularity was second only to company founder Atsushi Onita himself, but because she had been rejected by Zenjo, the only mainstream source of joshi at the time, yet managed to help FMW briefly surpass it in ticket sales and make the FMW women's division built around her and Combat Toyoda so frightening most of the Zenjo roster decided to cut their losses than try and get a cut of the FMW revenue through cross promotion. The women's division was popular enough to even have matches competing against and tagging with men in a country where simply having more than one gender compete on the same card was a rarity.
* Xóchitl Hamada was largely responsible for getting luchadoras into the largest promotions during the 1990s and 2000s, first being one of the front runners of Wrestling/{{CMLL}}'s world women's division when it declared its own world titles independent of the NWA, and when Reina Jubuki's ties to Wrestling/{{WCW}} caused the division to go vacant she jumped ship to Wrestling/{{AAA}} and entered a feud with the Moreno family popular enough to lead to the establishment of the Reina De Reinas, which couldn't have come at a better time since AAA's entry into the market was a key factor in putting LLI out of business([[FullyAbsorbedFinale and scattering UWA to the winds]]). Lady Apache tends to be most credited in keeping luchadoras in CMLL after Hamada left and also kept the AAA women's divisions Hamada inspired going as she jumped between the two promotions.
* In 2003 while critics were slating the {{Wrestling/WWE}} product as a whole, the women's division was arguably at its peak and nearly all the women's matches on PPV that year were praised as being the high points of disappointing shows. Both male and female fans have spoken up about how much they enjoyed the feud between Wrestling/TrishStratus and [[Wrestling/LisaMarieVaron Victoria]] which involved various hardcore matches. Also, {{Wrestling/Lita}} and Trish Stratus's match in the main event of Raw earned a 3.4 in the ratings department, falling in line with the show's average. Trish Stratus's retirement match at ''Unforgiven'' 2006 was also highly received by fans and critics being called match of the night.
* While Lady Apache proved very valuable, when available, CMLL finally found the distinctly ''not'' Triple A star its women's division needed during 2005 in a rarely but consistently used luchadora named Marcela. Till then she was better known for her work in GarbageWrestler fed Big Japan and was usually brought into Mexico when CMLL happened to book joshis, but this ended up working in her favor, as she turned out to excel in CMLL's largely {{gimmick match|es}} lacking atmosphere, her strong super junior like style being something most fans were not used to seeing, let a lone from a woman. During her decade on the top Marcela was closely rivaled by [[Wrestling/SarahStock Dark Angel]](who got a comic book), La Amapola and Dalys la Caribeña.
* Wrestling/{{TNA}} Impact Wrestling's women's division typically drew stronger ratings than most other quarter hours on the show, despite most of the women being amongst the lowest paid talent, though TNA eventually allowed the contracts of many members of its female roster to expire. Even after this, TNA was still the only national promotion in the USA since Wrestling/{{GLOW}} to run all women shows. While the Knockouts division has fallen from grace in the eyes of fans, it's cited to be because of bad booking and backstage politics rather than the quality of wrestling.
* In 2011 CMLL partnered with the comparatively tiny fed REINA, which isn't even first on a joshi scene that lacks any national promotions, but Ayumi Kurihara left such a good impression with CMLL's fan base that it lead the company to create two new women's belts, bringing the total up to four when not counting those of the two strictly REINA divisions that also get showcased from time to time. Unfortunately Kurihara would soon start winding down to retirement but Chinese wrestler Ray and Japanese partner Leon would see their stocks rise while Karate Girl Syuri would finally get the break she'd been missing since Wrestling/FightingOperaHUSTLE shutdown. Silueta, who had not done much of note in Mexico [[HumiliatingWager besides lose her mask]], got a positive rub from being Syuri's TagTeam partner and their [[ForeignWrestlingHeel Puerto Rican antagonist]] Zeuxis surprisingly proved she could draw without a partner on a large stage.
* The reality show ''Series/TotalDivas''. Despite centering around the female WWE employees, the show has been a hit with high ratings for its debut episode and re-runs. It appears to have plenty of male viewers too, maybe due to also featuring top WWE stars Wrestling/JohnCena and [[Wrestling/BryanDanielson Daniel Bryan]]. In fact, the success of ''Total Divas'' has had an incredible effect on the main show. In an act of corporate synergy (and something of an AuthorsSavingThrow to avoid alienating people who come to ''Raw'' through ''Total Divas'',) they decided to fold the story-lines of the show over onto ''Raw,'' thereby giving a large numbers of their Divas a level of depth and dimension they didn't have before. Normally, there's usually only one Divas match and storyline per show, if that (usually some type of multi-Diva tag match with little buildup to simply use as many of them as possible.) However, the Divas are now threaded through the show all up and down the card. Alongside the standard Divas Championship between Wrestling/{{AJ|Lee}} and Wrestling/{{Paige}}, there's also the storyline of the Funkadactyls imploding (seemingly pulling Wrestling/{{Natalya}} and Alicia Fox into its orbit,) Wrestling/SummerRae and Wrestling/{{Layla}} being hilarious villains to Fandango (especially after the UnfortunateImplications of both of them fighting over him as [[WomanScorned Women Scorned]] was ditched and they instead team up to be a permanent SpannerInTheWorks, ) and the feud between Wrestling/StephanieMcMahon and Brie Bella even '''closed out an episode of RAW.''' The women's wrestling blog Diva Dirt believes [[http://www.diva-dirt.com/94087/raw-redux-july-28th-2014-the-divas-main-event-raw-and-make-it-their-bitch/ women in WWE have finally hit the promised land.]]
* The NXT Women's division has really broken out of it. Taking cues from the ultra-popularity of Wrestling/AJLee on the main roster, NXT's writers invested hard in developing their female talent and started to give actual time for matches. Most of the NXT Divas (aside from a few [[BaseBreakingCharacter base breakers]] and the near-universally despised Wrestling/EvaMarie) have been very well received. The likes of {{Wrestling/Paige}}, Wrestling/{{Emma}} and Wrestling/{{Bayley}} have become very popular with fans - male and female. The women's division is consistently praised as one of the highlights of NXT. The live specials eventually went ahead and began treating the women's matches as high profile must-see encounters. And a match between Wrestling/SashaBanks and Bayley was announced as the main event of one - the first time a women's match had ''ever'' main evented a WWE PPV. This escalated in 2016 where Sasha and Charlotte not only got the first women's Hell In A Cell match; they were the main event of a main roster PPV.
* When WWE re-introduced the brand split in 2016, the Smackdown women's division immediately became a shining light of the company. Multiple women's feuds and matches happened across the show, culminating in the 2017 Elimination Chamber PPV - where three women's matches took place on the show. What's more is that the Four Horsewomen[[note]]Sasha Banks, Bayley, Charlotte and Becky Lynch[[/note]] were mostly all on Raw - except for Becky - proving that the fans could indeed get invested in women outside that foursome.

[[folder:Video Games]]
* After the {{Trope Nam|ers}}ing [[SamusIsAGirl reveal at the end of the first game]], the ''{{Franchise/Metroid}}'' series left the ghetto behind and its protagonist Samus Aran has become famous for being a badass bounty hunter for whom her gender is largely a nonissue.
* For the Sega gamers in the early 90s who have played ''VideoGame/PhantasyStarI'', the fact that the manual and intro are blunt about you're playing as the female Alisa Landale isn't even brought up as an issue. While it was released two years after the first ''Metroid'' game, the heroine's gender was out in the open, and unlike many games at the time who did have female protagonists, it wasn't just an ExcusePlot in a revealing costume. Alisa is a capable fighter, and any time a character objects to her coming along, they're soundly rejected. It helps that she's on a quest to explicitly kill the man in charge of murdering her brother, a plot usually reserved for macho protagonists. Heck the most memorable characters in ''VideoGame/PhantasyStarII'' and ''VideoGame/PhantasyStarIV'' are females. While [[spoiler:they both end up dead]], they're nothing but capable party members throughout the adventure and it's treated surprisingly realistically, especially for the RPG which tends to idalize this kind of thing. It helps there's other female party members who are unharmed.
* The VideoGame/NancyDrew PC Games run into the same problems of most "girl games," namely a lack of recognition from gaming journalism. However, that hasn't stopped them from being incredibly successful with male and female audiences (being one of the only surviving point-and-click adventures games still around probably helps), winning lots of praise for being just plain good and for getting girls interested in gaming and technology.
* The ''VideoGame/TombRaider'' franchise has always been popular with both men and women. The first game is considered one of the seminal third-person action games of the 32-bit era.
* ''[[VideoGame/PacMan Ms. Pac-Man]]'' is the most successful arcade game ever made, and is universally recognized as an EvenBetterSequel to the original ''Pac-Man'' (which is a classic in its own right). The fact that it has a female protagonist doesn't seem to bother male gamers; like the original, it's made to appeal to gamers of all ages and genders.
* Averted with ''VideoGame/KingsQuestIVThePerilsOfRosella''. The game was well-received at the time of its release by both male and female fans and got mostly positive reviews from critics, with praise given to the advanced (for the time) graphics and being one of the first games with a sound card support and one of the first games with a female protagonist. ''VideoGame/KingsQuestVIIThePrincelessBride'', which stars Princess Rosella and Queen Valanice, got a mixed reception, but the game had no trouble earning male fans as well as female fans. (On the other hand, the most poorly-received installment, ''VideoGame/KingsQuestMaskOfEternity'', features a male protagonist.) Rosella and Valanice are both well-liked by the majority of the ''King's Quest'' fandom and have proven to be no less popular than Graham and Alexander.
* The entire character of Sarah Kerrigan aka "The Queen of Blades" from ''VideoGame/StarCraft'' is kept focused on the character herself and less on her gender being relevant, leading to most of the scenes involving her during her own campaign focusing on her power and inner struggle with becoming a Zerg along with her drive for revenge to kill Arcturus Mengsk. Even her body design was given less attention to female form and more to an athletic build to attribute the fact that she is indeed skilled.
* ''VideoGame/{{Splatoon}}'' advertising puts an emphasis on the female inkling, the female inkling was created first, a majority of fans use the female inkling (even males), and two of the main [=NPCs=] (Callie and Marie) are women. There were even [[WhatCouldHaveBeen thoughts]] to only use female inklings due to the lack of strong female protagonists in gaming. Despite this the game became a huge SleeperHit for Nintendo. That being said, the ghetto is zig-zagged in the ''[=CoroCoro=]'' adaptations, as while GenderIsNoObject in Turf Wars and the female characters play just as prominent roles, the protagonists were male inklings. (And even ''that'' was a near inversion in [[Manga/{{Splatoon}} the main one]]'s oneshot days, as it was thought to be "just another silly gag spinoff for boys" before the serialization fleshed out the cast.)
* While Shepard of ''Franchise/MassEffect'' can be either male or female, the female Shepard has a much larger and more vocal fanbase, thanks in part to being voiced by Creator/JenniferHale (although Mark Meer is generally thought to improve significantly over the trilogy). In a promo for ''VideoGame/MassEffectAndromeda'', the voiceover by Hale is revealed at the end to be a farewell message to the expedition by Commander Shepard. Even Creator/BioWare seems to acknowledge [=FemShep=] as the preferred version of the character.
* The ''Franchise/CarmenSandiego'' franchise is marketed using its main villain, a woman named Carmen Sandiego. It's one of the most popular edutainment series out there and Carmen is a MemeticBadass.
* ''VideoGame/HorizonZeroDawn'', a 2017 ActionRPG developed by Creator/GuerrillaGames, [[https://www.themarysue.com/sony-concerned-about-female-protagonist/ created worries among Sony execs]] that the game wouldn't sell well due to the game's female protagonist Aloy. Said game went on to become [[https://www.guerrilla-games.com/read/horizon-zero-dawn-global-sales-exceed-2-6-million the second bestselling PS4 exclusive game of all time and the most successful new title launch]] in the console's history, in addition to garnering critical acclaim.
* ''VideoGame/{{Overwatch}}'' has become one of the most popular first person shooters on the market, despite its mascot Tracer being female, and having a large female cast capable of kicking ass alongside their male counterparts.
* Supergiant Games' ''VideoGame/{{Transistor}}'' wasn't advertised as a "girl's game" just because it has a [[PlayerCharacter female lead]] who happens to be [[HeroicMine voiceless]]. In fact, the reason of the game's success is due to the soundtrack, the art design and the story which earned Game of the Year 2014 nominations is various gaming sites.
* Despite being all-male and featuring a lot of action, it was initially thought ''VideoGame/ToukenRanbu'' would be skipped over as a "girly" knock-off of ''VideoGame/KantaiCollection'' and be quietly left in the dust, especially since the boys were all [[CastFullOfPrettyBoys very attractive to girls]] and had plenty of emotional moments with the player. Boys quickly learned the series had appeal for ''everyone'', from the strong bonds between the swords, to varied character designs and personalities, to even the {{Fanservice}} elements of the swords and the series' various adaptations. The fact that [[Anime/KatsugekiToukenRanbu one of them]] focused more on the action was just a little treat.
* ''VideoGame/{{Portal}}'' is a game with a female protagonist and antagonist, a female creator, and most of the plot is driven entirely by women. Yet it's one of Creator/{{Valve}}'s most successful and well received properties, and a beloved FountainOfMemes.
* The ''Franchise/PrettySeries'' games, for all their glitter, sparkles, fashion, and pastel palette, are just as well respected by male players as any gender-neutral or male aimed rhythm game. ''VideoGame/PriPara'' in particular was the go-to game among its target and PeripheryDemographic.

[[folder:Visual Novels]]
* ''VideoGame/{{Hakuouki}}'' has a decent-sized male fanbase, despite being a RomanceGame aimed at young women about TheIngenue finding love with a [[CastFullOfPrettyBoys handsome, protective samurai]]. Presumably it helps that this is taking place amidst UsefulNotes/TheShinsengumi against the backdrop of the [[EndOfAnAge Boshin War]], and both the VN and its [[TheAnimeOfTheGame anime adaptation]] pay at least as much attention to the samurai politics and warfare involved as they do to the romance. It's safe to say that Hakuouki's success paved the way for more [[OtomeGame otome games]] to be localized into English.

[[folder:Web Animation]]
* ''WebAnimation/{{RWBY}}'' focuses more on female characters than male ones, but is one of the most successful animated web series and it's created by a late male animator.

[[folder:Web Original]]
* ''WebVideo/CommodoreHustle'':
** The phenomenon of ''WesternAnimation/MyLittlePonyFriendshipIsMagic'': breaking out of the ghetto is referenced in the "Pony Time" episode. Matt is already a fan, and is trying to convince the rest of the crew (four late-20s men and one late-20s TomBoy) to give it a shot.
--->'''Matt:''' Lauren Faust is a straight-up genius of our modern age.\\
'''Graham:''' OK, I grant you the show looks very cute, but... it is a kids' show. You know that, right?\\
'''James:''' Yeah, a ''girly'' kids' show, for girls and kids and [[BreadEggsBreadedEggs kid girls]].
** Then, when they find out many of their fans are Bronies, they decide to do some research into the show to see what makes it popular. When Kathleen joins, she is not initially impressed, and comes up with "My Little Bear: Mauling is Magic".
--->'''Kathleen:''' It's way better than ''My Little Pony''. That's for ''girls''.\\
'''Paul:''' You're a girl.\\
'''Kathleen:''' '''[[OneOfTheBoys Other]]''' [[TheLadette girls]].
** After watching the whole thing, it turns out that they all like it. However, they refuse to let [[ButtMonkey Matt]] have the satisfaction of being right, even when he comes in and almost catches them watching it.
--->'''James:''' We will keep this our dark little secret.\\
'''Matt:''' What dark little secret?\\
'''Everyone else:''' ''[stammering]'' Nothing, nothing, nothing at all.\\
'''Matt:''' ''[incredulous]'' Whatcha guys watching?\\
'''Everyone else:''' ''[stammers frantically, trying to hide the screen]'' Oh, uh...\\
'''Kathleen:''' '''[[EmbarrassingCoverUp PORN!]]'''\\
'''Everyone else:''' Yeah, porn!\\
'''Kathleen:''' Dirty, dirty, filthy porn.\\
'''Matt:''' '''''Again?''''' Jesus Christ, guys! ''[leaves]''
-->'''Everyone else:''' ''[breathes sigh of relief]''
* Almost all ''Franchise/{{Barbie}}'' media is stuck firmly in the ghetto, however ''WebAnimation/BarbieLifeInTheDreamhouse'' is an exception. Despite its very pink, very feminine look with the only human males being CampStraight and a majority female cast, it gained quite a bit of popularity due to being a witty {{Affectionate|Parody}} SelfParody.

[[folder:Western Animation]]
* ''WesternAnimation/ThePowerpuffGirls'' was able to avoid the Girl Show Ghetto and attract an audience of both genders. The show stars three girls with a bright pastel color palette, but the main reason why it averts the ghetto is, well, they [[ActionGirl whoop ass]].
* ''WesternAnimation/TheSimpsons'': Lisa Simpson. She managed to be both quirky and vaguely nerdy (jazz music, Beat poetry, etc.) and unabashedly "girly" (her love of ponies and "Malibu Stacy" dolls). A very good example of an animated female character whom boys could not only like, but ''identify with''. Notably, the show never found an audience [[BigInJapan in Japan]] until Japanese stations hit on the idea of rerunning Lisa-centric episodes far more often and focusing on her in the advertising.
* ''WesternAnimation/SheRaPrincessOfPower'' is an interesting case. She-Ra was meant to basically be the DistaffCounterpart of ''[[WesternAnimation/HeManAndTheMastersOfTheUniverse1983 He-Man]]'', but despite having a female lead and a brighter color palette the tone wasn't all that different from its predecessor, especially since the series has Hordak (technically a MOTU character) as the lead villain, whereas the toyline has Catra as the BigBad. So it basically attracted most of the same audience that He-Man did, despite trying to be a girls' show. A girl who wasn't into He-Man probably wouldn't be into She-Ra either, but a boy who liked He-Man would usually like She-Ra too (unless scared off by the fact that it was supposed to be for girls).
* ''WesternAnimation/{{Jem}}'' was also popular with male viewers but aimed at females. This is probably due to a mix of action-packed plotlines, mild fanservice... and initially debuting on the same show as ''WesternAnimation/{{Inhumanoids}}'', ''ROBOTIX'', and ''Bigfoot and the Muscle Machines''.
* Even though one of the two main protagonists is female, ''WesternAnimation/CowAndChicken'' avoids the Girl Show Ghetto nicely and attract an audience of both genders. Though Cow's gender is a bit of a different example, since [[CrossDressingVoice she's voiced by a]] [[Creator/CharlieAdler male]].
* The two {{breakout character}}s of ''WesternAnimation/BobsBurgers'', Louise and Tina, are both female, yet if anything the show is much more popular with men than women.
* ''WesternAnimation/{{Daria}}'' has a tendency to focus on its female characters more often than the male ones, but quite a few boys and men like it, too. It helps that it's a SpinOff of ''WesternAnimation/BeavisAndButtHead''.
* ''WesternAnimation/KimPossible'' stars a well-renowned ActionGirl with an incompetent male sidekick, yet managed to gain a rather large fanbase. This included male viewers.
* Although ''WesternAnimation/AvatarTheLastAirbender'' had a problem with the merchandising (noted above), the show itself was an aversion, as the cast's gender ratio became weighted in favor of females during the second season without losing its male audience - in fact, most of the girls became fan favorites. This encouraged the creators to go ahead and put a girl as the main character of the SequelSeries, ''WesternAnimation/TheLegendOfKorra'', which absolutely nobody in the fanbase has a problem with. The creators admit that when first selling ''Korra'' Nick execs didn't want to greenlight it for this very reason. An [[http://www.npr.org/2012/04/13/150566153/airbender-creators-reclaim-their-world-in-korra interview]] said that when brought before a test audience of boys they "[[DefiedTrope didn't care that Korra was a girl]]. They just thought she was awesome."
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' has a ''huge'' male following (who call themselves "[[FanCommunityNicknames Bronies]]"), most of whom had to be cajoled to watch it first because of this very reason, but eventually became hooked. Not only is it a show about magical ponies, but there are no less than ''six'' female main characters, and the one male character of note is frequently out of focus, to the point of not appearing at all on a good number of episodes. In fact, the Girl Show Ghetto trope was {{defied|Trope}} by Creator/LaurenFaust, as shown in the page quote, who purposefully had the goal of making it appealing to not just little girls, but older viewers as well, ''including'' older males. That was achieved by a bigger focus on DenserAndWackier humor and well-rounded characterization, and judging by the ''massive'' masculine fanbase, it's easy to say she succeeded. The utter ridiculousness of the ghetto is brilliantly lampshaded [[http://youtu.be/G7lGp4fyUVo?t=55s here]].
* ''WesternAnimation/PepperAnn'' had more focus given to the female characters than the male ones (though they had plenty of focus, too), but there are several male fans of the series.
* Although merchandising for ''WesternAnimation/DoraTheExplorer'' is almost completely aimed toward girls, the show is liked by young girls and boys alike, the spin off ''WesternAnimation/GoDiegoGo'' was created to sell toys for boys, but both shows are edutainment adventure cartoons where the protagonists' genders are downplayed or even hardly acknowledged. In recent years the series has had a sum of GirlinessUpgrade but is still popular with boys.
* ''WesternAnimation/StevenUniverse'' not only has three female main characters with the title character being the only male, but Steven subverts many tropes associates with male heroes, such as having purely healing/defensive powers (also having a shield for a weapon, while his female teammates have purely offensive powers), disliking fights and preferring talking things out, being ''very'' emotional, sensitive and prone to cry, as well as showing interest in things that some would consider un-manly like cooking or romances. Still, the show has as many male fans as female ones.
* ''WesternAnimation/{{WITCH}}'' has its fair share of male fans and is seen as a good, western example of a MagicalGirl series. It helps in America that the theme was rock based, instead of the original pop.
* The AnimatedAdaptation of ''Franchise/CarmenSandiego'', ''WesternAnimation/WhereOnEarthIsCarmenSandiego'', features a BrotherSisterTeam (with more emphasis on ActionGirl Ivy instead of her younger brother Zach) on top of the titular female character being the series mascot but is a very well-liked cartoon with all genders. Some [[CounterpartComparison consider]] ''WesternAnimation/KimPossible'' a less educational, 2000s version of it.
* ''[[WesternAnimation/KaBlam Life with Loopy]]'' marked the first time an original animated series on Nickelodeon had a female character front-and-center. Series creator Stephen Holman stated that he wanted to make a show with a "tough little girl" character as there weren't enough of them leading in cartoons at the time the show was in it's early stages of production. And like the rest of ''[=KaBlam!=]'', ''Loopy'' was aimed at a gender-neutral audience. The fact that the show had a female protagonist was also not played up in the series or in the advertising; it just played out like every other Nicktoon at the time (which were either male-led or had a near-equal balance of male and female characters). The show ended up gaining just as many male fans as there were female fans as a result.