->''Nice view. You wanna make out? Just two gruff, military hardened dudes sitting in an elevator, snuggling out their woes in a totally hetero way.''
-->-- '''Grayson Hunt''', ''VideoGame/{{Bulletstorm}}''

Bob is your average, macho, heterosexual man. Everyone knows that he is an average, macho, heterosexual man. But nonetheless, Bob will routinely make outrageously homoerotic comments and suggestions to his (presumably also straight) friends and co-workers. Why? It's actually a way to reinforce just how macho he is; by doing this Bob appears to be utterly secure with his own sexual identity, and if he unsettles other people by doing this, then Bob is the one who comes out looking the most unflappable and collected (and above all, manly) in the room. It's a kind of homoerotic jiu-jitsu. Sometimes the target buckles in uncomfortable silence, or sometimes they'll catch it and reverse it (Gay Bravado Chicken: whoever loses, the {{Yaoi Fangirl}}s win!)

Occasionally, Bob will make the mistake of accidentally directing one of these comments or suggestions to a man who is, unbeknownst to Bob, StraightGay. This is almost always PlayedForLaughs at Bob's expense.

It's worth noting that this is not just innuendo. Someone shooting for Gay Bravado does not stop at merely innuendo. Nor is this just normal dialogue ''[[ThreeIsCompany accidentally]]'' [[MistakenForGay mistaken for homoeroticism]], or innocent dialogue [[DoesThisRemindYouOfAnything intended to remind the audience of homosexuality]]. This is completely intentional. There are of course some UnfortunateImplications in that male homosexuality is treated as a [[QueerPeopleAreFunny joke at best]], and at worst as a weapon to make straight men uncomfortable.

A subtrope of FauxYay. Contrast GirlOnGirlIsHot. See also RealMenWearPink, where men do stereotypically gay or feminine things but aren't doing them to show off their heterosexuality. On the surface appears to be a complete inversion of HaveIMentionedIAmHeterosexualToday, but can be simply a way of making the same point by means of irony. Near inversion of ArmouredClosetGay.

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!Examples:

[[foldercontrol]]

[[folder: Anime and Manga ]]

* Yuu Narukami in the anime of ''{{Persona 4}}'' has a very quirky sense of humor, and does this against both Kanji and Yosuke at different points.

[[/folder]]

[[folder: Film ]]

* The "trash talk" scene in ''Film/TheFortyYearOldVirgin'' ends this way.
* In the 1986 tennis movie ''Jocks'', one of the players on the team psychs out his opponents by pretending to be gay and making kissy-faces at them. When they face off against a better team, his opponent takes the gay UpToEleven, and he freaks out and leaves the court, calling him a faggot.
* A very strange version of this makes up the main plot of the Argentinian film ''Film/PlanB'': Bruno goes to great lengths to befriend, flirt with and even kiss Pablo, but it's all right [[ZanyScheme because he's just doing it to drive him away from his ex-girlfriend Laura so that he can hook back up with her]]. [[spoiler:Until he finds himself [[BecomingTheMask falling in love with Pablo for real...]]]]
* ''Film/{{Jarhead}}'' has an entire mock-orgy, just out of view of a TV camera nonetheless.
* A running gag in ''SavingPrivateRyan'', and one of the film's few moments of levity, is the squad making kissy-faces and sexual comments at each other. One of the signs that Upham is finally being accepted by the squad is Reiben commenting on suddenly being attracted to him when Upham translates a French love song being played on a record before the final battle.
* This is basically the plot of the movie ''Film/{{Humpday}}''. After a long night out drinking, two straight friend decide to shoot a gay porn movie because "they're totally okay with that". It turns into a game of gay chicken when neither of them wants to admit that they think it's a terrible idea - one because giving up means he's now settled into his 9 to 5 life, the other because giving up means he's not actually a cool drifter who can't be bothered by anything.
* There's a scene in the ''Film/JamesBond'' film ''Film/{{Skyfall}}'' in which the villain touches Bond in a very suggestive manner, asking, "First time for everything, yes?" Bond matter-of-factly responds by asking him, "What makes you think this is my first time?". That's right--''James freaking Bond'', womanizer extraordinaire, just insinuated that he's gotten it on with another man.
** Well, he ''was'' a [[BoardingSchool public schoolboy]] with all the tropes that implies.
** ''Anything'' for Queen and Country.
** The villain, meanwhile, despite a fairly [[SissyVillain campy]] style throughout the rest of the film, briefly looks shocked and disgusted at this revelation, suggesting the villain's advances themselves may have been an unfriendly case of this.

[[/folder]]

[[folder: Literature ]]

* In ''Kitchen Confidential'', [[NoReservations Anthony Bourdain]] reveals just how incessant this is in restaurant kitchens, with the predominant insults revolving around "who takes it up the ass". Someone with Gay Bravado, as Bourdain demonstrates, will get more respect than someone who gets offended. TruthInTelevision, as anyone who's ever worked in the restaurant biz can tell you.
* Marco of ''Literature/{{Animorphs}}'' frequently refers to his and Jake's friendship as a marriage, not to unnerve anyone but merely to lampshade their HoYay.

[[/folder]]

[[folder: Live Action Tv ]]

* Bunk from ''Series/TheWire'' is ''possibly'' the best example. Some gems from him include:
--> "And if I'm wrong, I'll give you a backrub you ain't ever gonna forget."
--> "Look at that bow-legged motherfucker. I made him walk like that."
** Occasionally, another character (usually [=McNulty=]) will throw it right back at him.
---> '''Bunk''': "Now it's time for you to show the Bunk some love."
---> '''[=McNulty=]''': "You want some love? Come over here and get in my lap."
* Hawkeye does this a lot in early episodes of ''Series/{{Mash}}'', usually to unnerve the extremely homophobic Frank Burns, but occasionally to Henry Blake or Trapper John as well.
* In ''Series/TheThickOfIt'' this trope is one of [[MagnificentBastard Malcolm Tucker's]] favourite tactics for unnerving male colleagues:
-->'''Jamie:''' "I'm not leaving it to you, eh? You couldn't organise a bumrape in a barracks."
-->'''Malcolm Tucker:''' "''Au contraire''..."
** An extremely upsetting variant on this is when he attempts to force Olly to continue a relationship he doesn't want to be in through physically sexually harassing him, to indicate who's supposed to be in charge.
* Many of the jokes in ''Series/HowIMetYourMother'' are essentially this between the writers and the audience, such as showing Barney and Marshall in a bathtub together.
* Dr. Cox and his brother-in-law Ben from ''Series/{{Scrubs}}'' have been known to use "Gay Chicken" in place of RockPaperScissors to settle disputes.
* JT on ''Series/DegrassiTheNextGeneration'' does this for one episode.
* It's not normally in their characters, but the main characters of '"Series/PeepShow'' are forced to act like this at one point to impress their sexually adventurous girlfriends. Being Peep Show, it quickly becomes ridiculous, ending in a full-on kiss as each tries to outlast the other. One thinks "if I keep going the longest, it'll prove that I'm the most heterosexual".
* ''Series/{{Glee}}'''s Puck and Sam, with exchanges between these masculine characters including the lines "Dude, your mouth is ''huge''. How many tennis balls can you fit in there?", the response "I don't know, I've never had any balls in my mouth... have you?" followed by a smirk, and, in a later episode, followed up by "Dude, that makes your mouth look ''even... bigger...''" Of course, what with multiple other allusions to the possibility that Sam's sexuality is not quite what it seems, this ''could'' be a potential aversion. Puck still fits this trope quite nicely though.
* BigBad Moriarty in ''Series/{{Sherlock}}'' is introduced as poor Molly's TransparentCloset boyfriend. After this turns out to have been him hiding right under Sherlock's nose, he says he was "playing gay" but [[TermsOfEndangerment continues to blatantly flirt.]]
* Many of the comedians on HaveIGotNewsForYou will flirt with each other, but probably the best example of this trope came during the [[OneSceneWonder extremely memorable episode]] where the position of chairman was taken by BrianBlessed, who has been in a heterosexual marriage since 1978. He spent some time alluding to being "a lovely bit of rough" for great stage actors and coming on to Paul, who eventually gave in to his advances during TheStinger.
* A flashback in ''Series/BreakingBad'' shows Hector Salamanca make lewd comments and kissy faces while publically urinating towards two men inexperienced in criminal dealings while waiting for their cartel don, although it's probably less about being playful or asserting comfortable sexuality and more about being sexually aggressive and domineering (a prior flashback had also established his racist feelings towards the men in general).
* ''Series/DoctorWho'': The Ninth Doctor and Jack take part in this quite often, although it should be noted that both characters are bisexual (well, Jack is loud-and-proud ExtremeOmnisexual and the Doctor is technically the same but in practice more BiTheWay), and they also flirt with each other unironically at other times. It seems they started flirting as masculine posturing, and carried on because they both fancied each other.

[[/folder]]

[[folder: Video Games ]]

* Cloud's "flirting" with Barret in ''VideoGame/FinalFantasyVII'', particularly during the early hours of the game when the two of them are duelling egos trying to out-masculine each other. Cloud seems less concerned with proving his own heterosexuality than he is in annoying Barret for his own amusement, though.
-->'''Barret''': Come waltzin' in here makin' a big scene!
-->'''Cloud''': It's no big deal. Just what I always do.
-->'''Barret''': Shit! Havin' everyone worried like that and you don't give a damn 'bout no one but yourself!
-->'''Cloud''': ''(Striking a pose)'' Hmm... You were worried about me!
-->'''Barret''': Wha!? ...I'm takin' it outta your money, hot stuff!
* The Demoman from ''VideoGame/TeamFortress2'' has one line that plays with this trope. "If I wasn't the man I was, I'd ''kiss'' ye!"

[[/folder]]

[[folder: Web Comics ]]

* Brent from ''{{PVP}}'' [[http://www.pvponline.com/comic/2010/06/08/max-on-max-off has a go at it here]]. Max reverses it on him neatly.
* HeroicComedicSociopath Belkar of ''Webcomic/TheOrderOfTheStick'' has been shown trolling Roy by engaging in this. In one instance, after Roy had a GenderBender due to putting on a magical belt, Belkar [[http://www.giantitp.com/comics/oots0244.html pretends he doesn't know it's Roy]] and continually flirts with him/her, explaining to Durkon and Elan that he's secure enough in his manhood to go that far to embarrass him. Also, in [[http://www.giantitp.com/comics/oots0753.html this strip]], he claims that [[SituationalSexuality participation in gladiator training]] has made Roy and himself turn gay and makes several homosexual innuendos.
* ''Webcomic/{{xkcd}}'' played with this once or twice.
* Dave Strider of ''Webcomic/{{Homestuck}}''. Sometimes he does this to [[http://www.mspaintadventures.com/?s=6&p=002999 troll others]], with spectacular results.
** Due to the differences between troll and human sexuality, this distinction was probably lost on the target audience in the above incident, [[FridgeBrilliance explaining why Tavros was so weirded out by it]].
** Dave also tends to start gay chicken with John, who usually plays along. This probably contributes to the widespread fandom disbelief over John's claim to Karkat that [[IncompatibleOrientation he's not into dudes]].
* ''ManlyGuysDoingManlyThings'': [[VideoGame/GodOfWar Kratos]] and [[Film/ThreeHundred Leonidas]] engage in a round of [[http://thepunchlineismachismo.com/archives/529 Gay Chicken.]] [[http://thepunchlineismachismo.com/archives/910 Spartans play for keeps.]]
-->'''[[WordOfGod Coelasquid:]]''' Consensus on the debut of this game was that Spartan Gay Chicken ends in a 30 year committed relationship complete with bickering over when to open a joint bank account and where to place the ottoman.
** [[spoiler:[[http://thepunchlineismachismo.com/archives/938 Kratos won. For a certain value of 'won'.]]]]
* Lay does this ''all the time'' in ''War Gamers'', crossing over with VulgarHumor. It leads some minor characters to think he's just openly gay, and some others to think that he's in a TransparentCloset.

[[/folder]]

[[folder: Web Original ]]

* The Gay Chicken episode of ''CommodoreHustle''. Features, among other things, Morgan climbing into bed with Bill half-naked, and both of them cupping each other's balls.
-->'''Morgan''': Bill's gotten a lot more... gay... lately. Bill's always been a stone-faced recipient of my misplaced gaiety, but now he's actively responding in kind. I'm not sure I'm comfortable with that.
* In an episode of GameGrumps, Arin recounts the story of a group he once belonged to, called the "D Club", which started for this very purpose. [[http://www.youtube.com/watch?v=fI-2YC78Z80 It must be heard to be believed.]]

[[/folder]]

[[folder: Western Animation ]]

* This was a main tool in [[WesternAnimation/LooneyTunes Bugs Bunny's]] arsenal of provocation.

[[/folder]]

[[folder: Real Life ]]

* Some teenagers have a version called "Are you uncomfortable yet?" in which teens of either the same sex or both sexes (depending on if you have friends of both sexes or associate exclusively with the same sex) get progressively closer to and more suggestive with one another, while asking the above question. Whoever says "yes" first loses. A lot of this is really just an excuse for teens to explore their sexual identity/get close to cute people in a socially acceptable manner.
** Another name for it is 'gay chicken', in which two reportedly heterosexual males get progressively closer to kissing each other and the first one to flinch loses.
*** Thanks to RuleThirtyFour, there's a gay porn version of Gay Chicken where kissing is only Step One.
*** A joke goes that the longest game of 'gay chicken' went for 17 years when in the process of adopting their second child one guy said "Sorry man I just can't take it, this is too gay."
* DavidCameron appears to have adopted this as his favoured way of coping with the tidal wave of HoYay innuendo around his coalition deal with NickClegg (see "as someone who has recently gotten into bed with an ardent Europhile", and recent references to ''Film/BrokebackMountain''). Clegg has not tended to join in much, possibly [[{{Wimpification}} for good reason]].
* On pretty much any given ''Series/{{Heroes}}'' commentary track, particularly from the first season, plenty of (ostensibly) straight male cast members can be seen blithely remarking on the HoYay in their own scenes. Or on the attractiveness of other castmates.
-->'''Sendhil Ramamurthy:''' [during a particularly intense conversation between Mohinder and Sylar] Are we becoming one now?
** It should be noted that some time after the series ended, Creator/ZacharyQuinto (Sylar) came out as gay. This still applies to all the other guys though.
* There are several Website/YouTube videos of men, including soldiers, dancing to LadyGaga. It's almost certain that you'll find a few comments on how secure they must be in their heterosexuality.
* A lot of heterosexual actors who have played gay characters, most notably James Franco, seem to enjoy the sexuality speculation that develops around their choices of roles and [[http://marquee.blogs.cnn.com/2011/01/06/james-franco-maybe-im-gay/ tease the media about it]] rather than outright dismissing the rumors. But even with those who are more transparent, there seems to be an awareness in Hollywood that [[HaveIMentionedIAmHeterosexualToday too much defensiveness and evasiveness]] [[ArmouredClosetGay only raises people's suspicions]], and so many straight actors who come up against these rumors manage to clarify them in a way that still shows their comfort with the gay community and how much they love their gay fans. (One notable example is DarrenCriss explaining in ''Out'' how as a musical theater geek from San Francisco, so many people automatically assumed he was gay that he essentially had to "come out" as straight.)
** Three words: [[Creator/RobertDowneyJr Robert]] [[http://www.youtube.com/watch?v=Zp_uh6o7b0E Downey]], [[http://www.youtube.com/watch?v=1QpBsLzXwp8 Junior]].
** Creator/EwanMcGregor is another good [[http://www.afterelton.com/people/ewan-mcgregor-beginners example.]] He also once hilariously kissed a highly uncomfortable Craig Ferguson on live television and often smooched Hayden Christensen when they were working on/promoting ''Franchise/StarWars'' together.
** Creator/JonathanRhysMeyers. [[http://gawker.com/249569/stalk-of-the-town-j-rhys-meyers-clearly-gay Here]] and [[http://www.out.com/entertainment/2006/04/30/jonathan-rhysmeyers here]].
** Creator/MishaCollins, happily married with two children has no problem fueling Dean/Cas, even insisting he is the 'top' in the relationship.
* Can occur in high school team sports where the guys are comfortable being naked or showering around others, such as naked hugging. Or done around others to make other people uncomfortable.
* Get VitriolicBestBuds / HeterosexualLifePartners DwightSchultz and Dirk Benedict ("Howling Mad" Murdock and Face respectively from TheATeam) in the same room together. Odds are that within minutes (if not the very first lines out of their mouths) they'll start flirting with each other.

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