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[[quoteright:250:[[Anime/DragonBallZ http://static.tvtropes.org/pmwiki/pub/images/Frothy_Mugs_of_Milk_8021.jpg]]]]
[[caption-width-right:250:[[MoralGuardian Family-]][[{{Bowdlerization}} friendliness]] gets Master Roshi DrunkOnMilk.]]

->'''Gnomelette:''' I'm on a quest to find and eat some potion.\\
'''Colette:''' Eat? Are you sure you're talking about potion?\\
'''Gnomelette:''' It's something that's only for adults that makes them feel good.\\
'''Raine:''' It seems he really does mean potion.
-->-- ''VideoGame/TalesOfSymphonia''

The [[{{Bowdlerise}} censorship]] of alcohol or other drugs in a family-friendly work. Often, [[PragmaticAdaptation the media makes no attempt]] to disguise the ''effects'' of intoxication, only the source. Drinks will be changed into [[WineIsClassy "fruit juice"]] or "tea". Cigarettes and the like will likewise be changed into the most similar everyday object. The effects of being drunk are often attributed to [[DrunkOnMilk something else]] such as poison or sleeping potion, or a sense of being "relaxed". Too much tea, apparently, makes you so amazingly relaxed that you lose control of your legs, throw up in a corner and lose consciousness. A non-alcoholic variant, seen almost exclusively in dubbed anime, involves changing coffee into cocoa or hot chocolate because the characters involved are "too young" to be drinking coffee (similar to an old myth that drinking coffee while young will "stunt your growth").

Of course, they could've used root beer or sarsaparilla (which are equally frothy and is identical in color to its alcoholic kin), and attribute the resulting behavior to a sugar high, but then that would get the healthy eating bodies after the importers of the show instead. Add that to the fact that new science is starting to suggest that sugar highs don't actually exist.

This often happens in family films. Any use of real drugs or alcohol will give a film a PG-13 rating, restricting profits. Television shows, which are made and/or aired by companies that also make films, tend to follow this lead. Note that in some cases, this is required -- for example, U.S. law [[NoSmoking prohibits depictions of cigarettes]] in television programming for minors, so those will always be edited out or into something more innocent. (Oddly, the law only prohibits cigarettes -- this is why Sanji from ''Manga/OnePiece'' has his cigarette airbrushed out in the American broadcast version of the Funimation dub, but Captain Smoker is allowed to keep his cigar.)


* [[http://www.youtube.com/watch?v=uEc5foJ9plE This Aquafina commercial]] invokes the trope quite literally.
* [[https://www.youtube.com/watch?v=BI_rBQIf7II This public service announcement]] from New Zealand's Health Promotion Agency.
* Paul Hogan, "Crocodile Dundee", once did a commercial for Foster's Ale, mentioning that, due to American laws, he couldn't actually been seen drinking it on camera. Cue him saying, "Three two, fade to black..." as he brings the mug up to his lips. The end of the commercial cuts back to a mostly finished mug with his voice-over.

[[folder:Anime & Manga]]
* ''Franchise/DragonBall'':
** In an early episode of the Saban dub for ''Anime/DragonBallZ'' Master Roshi's beer is edited into a [[TropeNamer frothy mug of water.]]
*** Parodied in the first episode of ''WebVideo/DragonBallZAbridged'', in which Roshi states he's drinking orange juice, which then changes to apple juice, and finally, to beer. Continued in TheStinger, in which the mug is replaced by a Nestle Crunch Bar, then a gummy bear, and finally, [[Main/ItMakesJustAsMuchSenseInContext Nappa's head]].
** At one point, Mr. Satan (Hercule) is wandering in the desert till he finds a bar with a sign showing a mug of beer and the word Beer. In the edited dub aired on Cartoon Network, the word "Root" has been badly drawn above the word Beer, and shifts around in different frames.
** Despite the removal of most of the appearances of beer in the show, one beer was kept in the Saban dub. When Goku goes to find something to drink, he finds a beer, but dismisses it in favor of a Sports Drink. Of course, the dubbers played the scene up for its PublicServiceAnnouncement value. This is retained in ''Dragonball (Z) Kai'''s dub, but it's been edited to what appears to be milk. This only applies to the Nicktoons Network and [=CW4Kids=] version of the show, the [=DVDs=] and the Toonami versions are uncut.
** [[BigBad Frieza]] and King Cold's [[GlassOfChianti glasses of wine]] were once [[http://www.youtube.com/watch?v=7wCbiq5reWs&safety_mode=true&persist_safety_mode=1&safe=active changed into water/miscellaneous blue alien liquid]] for the Toonzai cut.
** For those who are wondering, [[http://static.tvtropes.org/pmwiki/pub/images/card332.jpg this card]] (the former main page image example) which was inspired by the [[TropeNamer Trope Naming]] scene comes from an actual collectible card game called [[http://www.ani-mayhem.com/ Ani-Mayhem]].
** The original ''Manga/DragonBall'' has an interesting version. Master Roshi uses DrunkenBoxing on Goku in one fight, and the censored dub changes it to "Mad Cow Style", complete with cow clipart hovering in the background and mooing sound effects.
* ''Anime/SailorMoon'':
** Zoicite catches Nephrite with a brandy bottle, and he says something like "You're very relaxed". In the Creator/DiC dub, ''[[ShesAManInJapan she]]'' catches him with it and sarcastically says, "Your plan is to poison Sailor Moon's lemonade?" Both Usagi's instances of IntoxicationEnsues have her drinking what's obviously a ridiculously small amount of wine, which was changed into her getting "hyper" from drinking "too much juice".
** The coffee version of this trope was seen in the episode where Usagi and Mamoru visit Ali and An's apartment; thus, Alan and Ann end up making Serena and Darien hot cocoa... ''with a coffee maker''. This is especially ridiculous because it was very much Mamoru's [[MustHaveCaffeine drink of choice]], at one point abandoning his girlfriend in a romantic moment over a flimsy excuse to go drink more coffee.
** Averted in "Protect the Melody of Love! Usagi is a Cupid". Usagi uses her disguise pen to sneak into an adult jazz club. She orders a cream soda, and Luna freaks out that she is ordering a drink at all. DIC handled this by not showing the episode.
* ''Anime/TenchiMuyo'' also frequently had sake turned into tea in the edited version for Cartoon Network. Of which Ryoko drank. And on which Ryoko got drunk. Yep. Some people just can't hold their tea. Amusingly, different voice actors read the edits: their voices would completely change, mention tea, and then change back.
--->'''Nobuyuki:''' I've brought us some... "tea".\\
'''Katsuhiko:''' Oh, that ''special'' tea.
** They wasted a great PublicServiceAnnouncement moment with that. In the original, when Ryoko offers Tenchi sake, he says he doesn't drink.
* On ''Manga/YuYuHakusho'', one of fighters Yusuke battles is a man named Chu who uses Drunken Fighting and even drinks a potent brew called Ogre Killer (which is known for liver damage and causing blackouts where the drinker wakes up the next day cuddling with a big hairy prisoner in a jail cell). Of course, this is in the original. In the Creator/CartoonNetwork edit, all the drinking references were removed and Chu was rewritten as a boisterous Australian who, despite his clownish antics and erratic behavior, was a skilled fighter.
* ''Manga/MinamiKe'':
** Characters are shown drinking 'imported juice' at New Year. Doesn't even pretend to be convincing censorship, since it leads to some [[LesYay rather peculiar behavior]] on the part of one of the characters.
** In ''Minami-ke Okawari'', where it happens again. The crew get some suspicious-looking cans of juice for a picnic, leading to interesting results.
* One of the {{main character}}s in ''Anime/KiddyGrade'' is ReallySevenHundredYearsOld, but looks like a kid. She's often drinking "vintage" grape juice, which may lead her to blush as if it was wine. This one was also in the original Japanese. Lumiere's "grape juice" is undeniably wine.
* ''Manga/{{Naruto}}'':
** During the Sasuke Retrieval arc, Lee leaves the hospital early, grabbing what he believes is his medicine so he can take it on the way to join the others. It's actually some of Tsunade's sake, and Lee winds up using secret DrunkenBoxing techniques after he gets buzzed on it. The manga translation changes it to Tsunade's "secret potion" instead -- written in [[BoldInflation bold italic]], [[LampshadeHanging lampshading]] the edit. The anime refers to it as "[[UnusualEuphemism personal elixir]]" and drops the "drunken flush" on Lee's face. The boxing technique becomes "Loopy Fist". This is odd, because ''Naruto'' generally has a fairly liberal translation -- extreme violence, poisonings, sexual content, and adult drinking have all been left in at various points. Only underage drinking is a no-no, even by accident. In either a mistake or a case of GettingCrapPastTheRadar, most of the medical substances referred to as "elixir" actually ''are'' alcoholic, often much ''much'' moreso than sake.
** Ironic in that the first ''Shipudden'' movie have [[LargeHam Guy]] almost call an alcoholic candy he gives to Lee by its actual name, with no attempt at censorship (it is a DVD release after all).
** Even before all that, the original ''Naruto'' pilot had Naruto being taken to a bar, and was toasting with what looked like beer, but a note on the side specifically said it was ''root'' beer. Naruto being twelve might have something to do with this though. ''Manga/{{Boruto}}'' had no issue with the now-adult Naruto drinking.
* [[Creator/FourKidsEntertainment 4Kids's]] dub of ''Anime/YuGiOh'' turned wine into "grape juice" too. "Gorgonzola cheese, and the world's finest fruit punch." This is one of very few cases in which the change makes some kind of sense, considering how [[ManChild profoundly childish]] Pegasus is.
** Though, in TheMovie, Pegasus wakes up in the middle of the night thinking he was having a bad dream. He remarks by saying "No more white wine spritzers before bed." Later on, one of his henchmen offers him a [[ExactWords red wine spritzer, which he accepts]]. Take note that the movie was made by 4Kids in the first place, and released in the US before Japan.
* ''Anime/YuGiOhGX'' has sake changed into ''hot sauce''. The related drunken monsters ended up becoming "Dizzy" monsters... off of hot sauce? And this hot sauce causes a ''hangover.'' (They try to explain that it happens because there is a lot of onion in the sauce... [[SarcasmMode makes totally sense]]) In fact, Misawa, who is at least 15, attempts to drown his sorrows in ketchup after a brief but unfortunate encounter with Taniya. Later on, a one-shot pro duelist uses a Wine deck, and while the names of cards are changed to less ridiculous titles ("Wine Token" becomes "Crimson Token", for example), the glass of wine he's holding is colored to look like orange juice. Surprisingly, when the games with the monster "Intoxicated Bug of the Ice Boundary" were translated to English, its name wasn't altered. Either Konami is being more lax in their demands for censorship (they ''did'' let [[GettingCrapPastTheRadar a monster called Ill Blud get through]], after all), or "Intoxicated" just isn't a strong enough euphemism for "drunken" for them to change it. On the other hand, it really drives home the [[DoubleEntendre alternate meaning of]] [[StealthPun "sauced"]].
* ''Anime/YuGiOh5Ds'' actually averts this. At one point, Yusei is told to go to a shady bar, order some milk, and ask for a contact - that wasn't a dub change, it was really milk.
* ''Anime/StarBlazers'' had the doctor constantly soused on ''spring [[color:blue:water]]''. Given the context, though, it might as well count as {{Woolseyism}}. Also, toasting with sake was changed to toasting "with [[color:blue:water]] from a favourite spring on Earth". [[note]]Earth has been devastated so that last remaining pure spring water provides a surprisingly moving reminder of what everyone is fighting for.[[/note]]
* ''Anime/SamuraiPizzaCats'' had Guru Lou's drunken behavior explained as the effects of MSG in the food he was eating.
* ''Franchise/{{Digimon}}''
** A villain (a monster alcoholic Nanimon) is originally shown getting drunk off sake. The dub changed this to soda. Yes, apparently soda makes Digimon tipsy. "The bubbles go straight to his head."
** Another ''Anime/DigimonAdventure'' episode featured Wizardmon bribing Demidevimon with Sake changed to "a bottle of green chili sauce".
** In ''Anime/DigimonAdventure02'', Mummymon is cooking. He comments, while slopping what's clearly vast amounts of red wine into a pot, that he's adding "Just a dash of vinegar."
** Later that season, during the World Tour arc, the Mamemon Brothers have taken over Versailles Palace so they can eat their Christmas dinner. Clearly drunk, and drinking from what is clearly wine glasses, we hear the line "Mmm, good juice!" in a voice that ''actually sounds drunkenly slurred,'' over a scene during which no one onscreen could have been speaking. Mind you, this was around the time the dubbers and started GettingCrapPastTheRadar; the speaker couldn't have been more clearly drunk, and anyone who knows it's a dub of a Japanese show would call shenanigans on a line with no mouth movements.
** A ''Anime/DigimonTamers'' episode based on the tale of the mythical Orochi (who was defeated through its drunkenness) constantly demands vats of milkshakes, which put him to sleep. Jeri, who's parents own what is clearly a bar, remarks that milkshakes indeed make the customers tired. Additionally, his "Sake Breath" attack is dubbed as "Inferno Blast".
** ''[[Anime/DigimonSavers Savers]]'' has this too, in the English dub. In the original, Yuishima offers his partner Kamemon some hot sake, while in the English dub it's "warm milk".
* In the 4Kids dub of ''Manga/OnePiece'', Sanji is seen with a ''lollipop'' instead of a cigarette. This has cropped up elsewhere. The broadcast version of the [=FUNimation=] dub just removes it entirely (which is a lot easier when it's one of the only edits).
** This was [[http://www.youtube.com/watch?v=q_KSK9cuUsE lampshaded]] at one point in the 4Kids dub.
** Also, in a restaurant scene during the Baratie arc, Fullbody tries to use his sense of smell to guess the brand of [[strike:wine]] grape juice and impress his date. Said "grape juice" is then described in exactly the same way as a bottle of wine would be, even down to the year and vineyard name.
** In an early episode, alcohol is simply referred to as "the ''strong'' stuff", while in another episode, Nami claimed Buggy and his crew "passed out from acid indigestion".
** In the Spanish sub, alcohol is at least once called "jugo de poder" (Power Juice), which actually sounds more like an euphemism for the real thing.
** During Usopp's fight with Choo, he throws a bottle of sake at him and then shatters it with his slingshot. A short time later, he fires a Flame Star at Coo, which ignites the alcohol on him, forcing him to run to a rice paddy. In the 4kids dub, he throws oil at him, and proceeds to set it on fire.
** But the crowner in the series is the [[InspectorJavert Commodore]]. Commander Smoker... or rather, "Chaser" in the dub. He has the power to become or exude smoke, and is conveniently not effected by his chain-smoking habit. The [[SmokingIsCool incredibly ''bad-ass'']] [[DualWielding two cigars]] he constantly smokes have been digitally erased, but bizarrely, the smoke and his incessantly open mouth have been left intact. This occurs in both the 4Kids and the censored [=FUNimation=] versions, though it can still be explained by his power. [[note]]He went from being "White Chase" Smoker to "White Smoke" Chaser, which at least makes more sense in English.[[/note]]
** The funny part is, the uncut version of the [=FUNimation=] dub takes some references to alcohol further than even ''the original Japanese!''
*** When Shanks finds out about Luffy's first bounty, he insists his visitor starts drinking, then yells at his crew, "EVERYBODY! LET'S GET DRUNK!!!" TakeThat, 4Kids! (They even mention he's already hungover from the previous night of drinking.)
*** When Chopper first describes Dr. Kureha to Robin: "She really loves alcohol, but the best way to describe her is a woman, who's like a pirate, who's also a doctor. [[DepartmentOfRedundancyDepartment Did I mention she really loves alcohol?]]"
* In ''Manga/AzumangaDaioh'', the loanword "juice" is a catch-all to describe a variety of flavored drinks, whether they contain actual fruit juice or not. "Ahh... dear Koyomi, buy some juice, will you?" precedes her purchase of milk tea. In another episode, Yomi is going for juice and asks if there are any takers. Only Osaka requests what we would consider "juice" in the usual sense; other responses were "cola", "oolong tea", and... ''"beer"'', prompting Minamo to admonish Yukari not to ask for that. It is a case of TruthInTelevision, as "juice" in Japan can refer to just about any beverage of a sweetened nature. Well, maybe not tea (unless there was enough sugar in it to stand up a yak) but you get the idea.
* ''Anime/SonicX'':
** The 4Kids dub had a scene with a group of journalists being offered some salami at a political party to keep them there until Sonic shows up. In the original, it was a bottle of wine. Exactly what audiences who don't know that make of the inevitable gag when Sonic finally does show up and all the journalists are too drunk for the photo-op is a mystery.
** During the Metarex saga, Eggman goes to a bar Vector is running and has a nice refreshing glass of prune juice.
** There's a famous changed scene in which Knuckles goes into a bar and has a pint of beer, which is inexplicably edited into a fast food restaurant in the 4kids dub.
* When ''[[Anime/MobileSuitGundam0080WarInThePocket Gundam 0080]]'' aired on Cartoon Network, all the alcohol bottles had the word "Soda" digitally painted onto them. Given that an important secondary character is a bartender, this made the editing rather surreal.
** And a different secondary character is a stereotypical drunk Russian who pilots his HumongousMecha with a flask hanging from the upper console; they didn't bother editing that.
** They didn't remove the flask, but the dialogue was altered from the commander telling the Russian not to drink too much before battle to asking if the Russian brought his "lucky canteen."
** Similarly, Steiner's cigarette was edited out and replaced with a smoking toothpick.
* ''Anime/{{Pokemon}}'' has several examples, mainly the fault of 4Kids:
** Some episodes had wine recolored, particularly for Boss Fantasies. Criminal masterminds sure love their... juice. Sometimes the shape of glasses would be changed too, in these cases to look less like wine glasses.
** Averted in the dub of ''Mewtwo Returns'' -- direct to video in North America. Giovanni is seen drinking whiskey on the rocks in early scenes.
** Averted in [[http://bulbapedia.bulbagarden.net/wiki/Island_of_the_Giant_Pokemon "Island of the Giant Pokémon"]] where Ash's and Team Rocket's Pokémon are separated from their trainers. [[BigLippedAlligatorMoment For some reason]], the Pokémon stumble across a ''sake bar'' being run by a Slowbro. Ekans and Koffing are [[DrowningMySorrows sobbing]] over their drinks, Meowth is passed out on the table, and Bulbasaur is yelling at Squirtle in a belligerent, drunken rage.
** Parodied in the AG episode "A Six Pack Attack", in which Team Rocket somehow gets [[ICantBelieveItsNotHeroin drunk off water]]. Even more shocking is that this happened in the Japanese version too: beyond an edit on the Kids' WB airing to change the wine glasses to normal glasses, the dub did not edit this scene in any way, and all but lampshades it by having Meowth say "I'll drink ta' dat!"
** Cilan's job was changed from "Sommelier" to "Connoisseur" in the English dub due to the original name being associated with alcohol. Other references to wine in the dialogue and character names (i.e. Cabernet/Burgundy) were kept, though.
* ''Anime/KirbyRightBackAtYa'' either removes scenes with alcohol or calls it something else in the English dub. Averted in one episode, the dentist episode, where Dedede is seen drinking wine from a wine glass. Granted, no attention was called to it, but it was still clearly wine, and 4Kids did nothing to cover it up.
* The American dub of ''Anime/{{Beyblade}}'' had a ClipShow episode where Kenny was seen ordering "milk on the rocks" from a local bar.
* The ''[[Anime/SuperDimensionFortressMacross Macross]]'' portion of ''{{Anime/Robotech}}'' has Rico, Bron, Konda, and the "punch" at the SDF-1 landing celebration. Surprisingly, a few other references to alcohol were left intact.
* Parodied in ''Manga/SayonaraZetsubouSensei'', when Maria is seen polishing off a mug of beer in class and Ishido pops up in front of the screen and hastily explains, "This is children's beer!" There ''is'' children's beer in Japan, which is ExactlyWhatItSaysOnTheTin.
* In the fifth episode of ''LightNovel/{{Slayers}}'', Gourry has stopped in a town while trying to find Lina. A man at a bar pours him a glass from a white bottle clearly, if poorly, labeled in English as "Milk", and it comes out light blue. This is a little more forgivable, skim milk (0.25%) ''does'' appear bluish under certain conditions.
* ''Anime/LastExile'' provides what might be an interesting inversion--the mugs which look an awful lot like beer steins, reserved by many for special occasions and may be served at bars ''really do contain water''; clean drinking water is a luxury in drought-stricken Anatoray, with special "First Water", the purest form, costing about what a commoner earns in a day.
* Parodied in one strip of ''[[VideoGame/{{Touhou}} Inaba of the Moon and Inaba of the Earth]]'': Tei knocks back a mug of what is obviously beer, [[BlatantLies although she claims it's herbal tea]]. None of the characters are buying it. The strip in question also has a note that [[ReallySevenHundredYearsOld all characters depicted are adults.]]
* The 4Kids dub of ''Anime/OjamajoDoremi'' changed sake into "Sleeping Potion."
* In the Panyo Panyo (kids verison) of ''Anime/DiGiCharat'' [[SympatheticInspectorAntagonist Inspector Holic]] shows up drunk on orange juice.
* In the Manga of ''Manga/MermaidMelodyPichiPichiPitch'', the Mermaids get drunk on soda. When Lucia drinks some soda by accident, the resultant mood swings are replaced with [[AppliedPhlebotinum a mood crystal]] in the anime.
* In an episode of ''Anime/TransformersEnergon'', Dr. Jones asks Rad to join him in celebrating Megatron's defeat with a glass of "sparkling fruit juice". Later in the episode, he has a clear drunk blush.
* In the Creator/ToonDisney version of ''Anime/{{Shinzo}}'', Kutaal somehow gets drunk on apple juice.
* In ''Manga/{{Toriko}}'', in one scene, the lead is enjoying a fine 20 year vintage... crystal cola. Though after tasting it he compares it to champagne.
* One English-dubbed episode of ''Anime/MapleTown'' had wine referred to as "grape juice", but shortly after, one of the voice actors slipped up and called it "wine".
* The ''Anime/MonsterRancher'' dub had pirate Captain Horn coming to town to raid... a supply of chocolate milkshakes as opposed to rum.
* Played with in ''Manga/{{MAR}}'', where the (underage) main characters often consume Papula Nut juice. Based on the description and effects, it's not alcoholic, but it contains some other intoxicant with similar effects. It's clearly treated like beer, though no one objects to serving it to 14 year olds. It also makes good medication for insomnia.
* The English dub of ''Anime/TheLittlBits'' changed Snoozabit from an alcoholic to a narcoleptic, and his drink of choice from wine to dandelion juice.
* Inversion: the Creator/{{Tokyopop}} translation of the ''VideoGame/DevilMayCry 3'' manga changed "tomato juice" to "beer". As in, what Dante drinks most of the time.
* ''VideoGame/TalesOfVesperia : The First Strike'' has a scene where Captain Niren offers Yuri some "juice" (specifically "grape juice" in the English dub) before handing him what is very clearly a glass of wine. Based on his tone, it's likely that Niren was being facetious.
* The french ''Manga/KimagureOrangeRoad'' dub has characters getting drunk on apple juice, and even getting double vision because of it.
* Inverted in ''Anime/{{Mnemosyne}}'': When Rin asks for Mimi to bring her some water, she is poured a glass of vodka. Upon Rin drinking it and breaking into a coughing fit, Mimi takes a jab at the trope by saying, "Oh, come on. [[BilingualBonus Vodka means water in Russian, you know]]. Besides, I thought you'd like this better."
* Inverted in many Brazilian dubs: "root beer" is commonly mistranslated as "cerveja" ("beer"), so it's pretty weird to see kids drinking beer. It happens in the Latin American Spanish dub of ''Manga/DragonBall'', too.
* Averted in the shojo family-friendly series ''Manga/ChibiMarukoChan'', where Maruko's dad--and occasionally her grandpa--is often depicted drinking alcoholic beverages with no censorship. In one "maki" in the 9th tankoban and its anime adaptation as the final episode of the first series (1990-1992), Maruko's dad gives her a sip of sake: She spends the rest of the episode quite clearly intoxicated, along with her father and grandfather, singing and dancing.
* ''Anime/YoKaiWatch'': The dub version has a scene with half-dog, half-salaryman Manjimutt sitting at an outdoor bar. Clearly he's drinking sake, but in the English dub, it's rather humorously replaced with toilet water.

[[folder:Comic Books]]
* Early Swedish translations of ''ComicBook/{{Tintin}}'' albums have Captain Haddock drinking a lot of "kalasmust" -- 'party juice'. The Finnish translation of ''Tintin'' called Captain Haddock's drink "malspiikki", which in reality is the name of an obscure rope-weaving tool. Rather clever, in that by using a made-up name they allowed the reader to draw their own conclusions about the nature of the drink while avoiding having to explicitly mention alcoholic beverages. Oddly enough, in English, a malspiikki is called a marlin spike, which is the name of the Captain's ancestral home. In the later Finnish translations, he indeed drinks whiskey (specifically, of the Loch Lomond brand) without shame. The English version actually ''let it be called whiskey'', since his rise from a hopelessly drunken sot to a heroic figure is an important subplot. However, they did request that Hergé edit the panels so we never actually ''see'' him drink any of it. The godawful Tele-Hachette animated version tones down the Captain's drunkenness in ''The Crab With Golden Claws'' to having his coffee spiked with sleeping drops. The drug smuggling becomes diamond smuggling, too.
* In the Swedish translation of ''DonaldDuck'', toasts involve a bottle of "läskeblask". The name suggests it's soda ''läsk'', but it comes in champagne bottles. Finnish translation has "Sihijuoma", which basically means "Sizzling drink" [[note]]"Sihistä" means "to sizzle", hence "Fo Sihistä, my Nistä"[[/note]] In some stories in Finnish, ''Sihi'' is explicitly the name of a brand of soda that appears as a plot point. If some appearances are censorship, at least they have been smoothly integrated. One story had, at least in the Finnish translation, Scrooge [=McDuck=] receiving a complimentary bottle of syrup on the mail from his syrup factory on Scotland. He immediately poured some into a glass and offered it to a business partner to drink. At least it was very runny. Do you do that with syrup? Eh, whatever. It was obviously Scotch. A Dutch translation had some people toast with lemonade. In martini glasses.
** Similarly, an Italian story featured a detective character who drinks a lot of beer. In reprints, it was changed with water. Water that you have to pay for in a pub. And Scrooge haves a canteen full of seasoned water.
* A ''Magazine/DisneyAdventures'' reprint of ''ComicBook/{{Bone}}'' in the late-90s had Phoney order root beer at the Barrelhaven Tavern instead of regular beer.
* [[{{Bowdlerise}} Enforced]] with the cover of [[{{Superman}} Action Comics #869]], which originally showed Jonathan and Clark Kent drinking beers together on the family farm. The issue was recalled and re-printed with a large, hastily written "SODA POP" on the bottle label. They didn't even take the time to draw the ''Soder Cola'' logo on them.
* Franchise/{{Batman}} will not drink any alcohol for fear of losing his edge, but drinks ginger ale pretending it is liquor to keep up his secret identity.

[[folder:Comic Strips]]
* In ''ComicStrip/{{Peanuts}}'', Snoopy as the WWI flying ace would go quaff some root beers with Bill Mauldin every Veterans Day.
* Parodied in one ''ComicStrip/FoxTrot'' strip where the kids talk about drinking glasses of "[--root--] '''BEER'''." They're doing it deliberately to taunt their dad, who has given up beer for Lent.
* Subverted in the Great Rough-House War arc in ''Thimble Theater''; {{ComicStrip/Popeye}} and General Bunzo of Nazilia decide to drink to their new friendship. The King Blozo reminds them of the prohibition in the country. They counter that they're drinking from a bottle clearly labeled "GRAPE JUICE". Blozo sniffs the bottle and remarks, "It probably ''was'' grape juice ''fifty years ago.''"

[[folder:Fan Works]]
* Played with in ''Fanfic/EmpathTheLuckiestSmurf'', where Tapper's Tavern serves sarsaparilla ale.
* Averted in ''FanFic/PokemonClefairyTales''; the "coffee" man who was drunk and passed out in the original Japanese versions of the games is also drunk and passed out here.
* ''WebVideo/DragonBallAbridged'' parodies the phenomenon seen on the page image: "I'm drinkin' O.J. *ping* Now it's apple juice! *ping* Now it's beer! Yay beer!" [[TheStinger Now it's a Nestle Crunch Bar! *ping* Now it's a Gummi Bear! *ping* Now's it's Nappa!]] "Wait... what the hell?!"

[[folder:Films -- Animation]]
* ''Anime/FinalFantasyTheSpiritsWithin'' has a man drinking from a giant can of [[ProductPlacement Pepsi]], and the DVD commentary mentions it was supposed to be a big can of beer.
* Done subtly in ''WesternAnimation/CloudyWithAChanceOfMeatballs'': All the background characters at the Roofless restaurant are seen with glasses of red wine on their tables, but any main characters there (Flint, Tim, Earl and his family) have wineglasses full of water. Also, a number of background characters are seen lifting their glasses to their mouths, but the camera always cuts away before they actually drink. On top of that, most of the glasses are knocked off of the tables by the [[ItMakesSenseInContext steaks falling from the sky]].
* Disney deserves a special mention here because of its consistent ''[[AvertedTrope refusal]]'' [[AvertedTrope to bow to this trope.]] [[Franchise/DisneyAnimatedCanon Disney's animated movies]] predate many of the examples on this page, and they often [[AnAesop show the consequences of excessive drinking in a bad light]]. But other times, [[RealityEnsues they may merely be depicting people drinking - and not getting drunk as some people do]]. Just goes to show how ridiculous this type of censorship is.
** ''Disney/SleepingBeauty'' has the jester get badly drunk on wine, hiccup and pass out while the two kings celebrate. There's also a song dedicated to toasting wine - and the two kings don't show any ill effects either.
** ''Disney/TheAristocats'':
*** One scene features a very drunk goose.
---->'''Goose:''' ...and basted in white wine!\\
'''O'Malley:''' Basted? He's been ''marinated'' in it!
*** A later scene has a man drinking a bottle of some unidentified substance (probably wine or Absinthe) alone outside a café witness a group of cats being chased by a mouse, causing him to gingerly decide [[NoMoreForMe he's had enough]].
** ''Disney/{{Dumbo}}'' has the eponymous character accidentally get drunk and [[MushroomSamba start hallucinating]]. Off half a bottle of Champagne diluted in an entire ''tub'' of water, which Dumbo only drinks a few trunkfuls of. [[CantHoldHisLiquor Lightweight]].
** In ''Disney/{{Pinocchio}}'', the kids drink beer and smoke cigars, and [[TransformationTrauma it turns them into donkeys]]. This is from the original book as well, not a Disney moral-pitch.
** One example of Disney featuring people just casually drinking and not getting drunk happened in their adaptation of ''The Legend of Sleepy Hollow''. Early on, Brom Bones is shown as grabbing a large casque of beer and passing it out to his friends, and all of them drink. In fact, when Ichabod Crane is first seen by him, it's through a nice, frothy mug of beer.
** In ''Disney/RobinHood'', Sir Hiss is stuffed into a cask of ale and comes out ''extremely'' drunk. Later, Prince John storms into a room in a rage carrying what appears to be a crystal flagon of wine, which he winds up throwing at Sir Hiss and the Sheriff.
** ''Disney/{{Fantasia}}'' uses [[Music/LudwigVanBeethoven Beethoven's]] Pastoral Symphony as backing to a weird pastiche of Myth/ClassicalMythology, including grape harvest and winemaking. Dionysus, complete with grapes on his head spends most of the segment quite drunk. At least they skipped the traditional orgy.
** In ''Disney/TheSwordInTheStone'', the neglectful adoptive parent of Arthur celebrates his bad ideas by getting quite drunk with his hiccuping messenger friend (while Archimedes mocks them from on high).
** ''Disney/BeautyAndTheBeast'' has Gaston [[DrowningMySorrows drowning his sorrows]], then he throws the mugs in the fire and decides it's not helping. Although in the DVDCommentary, the guys joked that it was root beer, "highly flammable root beer", as the mugs are thrown into the fire. The "Be Our Guest" number feature the line "The wine's been poured" and has singing mugs of beer being offered to Belle.
** ''Disney/TheGreatMouseDetective'' averts this twice. During [[BigBad Ratigan's]] VillainSong, an extremely drunk henchman named Bartholomew accidentally [[BerserkButton calls Ratigan a rat.]] He is subsequently thrown by Ratigan to [[RightHandCat Ratigan's pet cat]], who eats him. Later, while undercover, Basil and Dawson get drinks from a bar. Basil discovers that the drinks have been drugged, but Dawson gets very drunk and makes a fool out of himself before he can warn him.
** ''Disney/{{Aladdin}}'':
*** A glass of what's pretty obviously red wine is on a table for a few minutes, before Jasmine throws it in Jafar's face.
*** The "combination hookah and coffee-maker that also makes julienne fries" the merchant tries to sell at the start of the film.
** In ''Disney/AladdinAndTheKingOfThieves'', the genie confronts Aladdin about the upcoming wedding. Upon remarking that Aladdin may want a bachelor party, Genie poofs into a rather ahem... ''large'' woman carrying a mug of... ''frothy liquid''. What's more is when Carpet attempts to take some of the froth, Genie stops him, saying something along the lines of "None for you, you're the designated flyer."
** In ''Disney/AtlantisTheLostEmpire'', Cookie jokes that the "four basic food groups" are "beans, bacon, whiskey, and lard!"
** While ''Disney/WreckItRalph'' may appear to be bending to this trope, this is actually an example of ShownTheirWork -- The real-life game ''Tapper'' was originally about beer, but it was {{Bowdlerize}}d to be serving root beer instead. Also, the Nicelanders are shown to be drinking from an open bar with a clown bartending at the 30th Anniversary party; Gene in particular is almost never depicted without a martini in his hand throughout the film. Two of Calhoun's flashbacks also clearly show her and Brad drinking wine on a picnic and at a fancy restaurant.
** During Elsa's coronation in ''Disney/{{Frozen}}'', several background characters (and Hans) are shown holding alcoholic beverages. Hans also mentions [[https://en.wikipedia.org/wiki/Mulled_wine glog]] being served. It's also mentioned in the book ''Literature/AFrozenHeart'' that Hans' mother is fond of wine and Anna likes glog.
** ''WesternAnimation/AGoofyMovie'' combines Disney's traditional subversion of this trope with a SpitTake. Specifically, when PJ sees that Max has successfully gotten onstage with Powerline, Pete promptly spits an entire mouthful beer onto the screen. We then see the concert as the beer pours down the screen.
** In ''WesternAnimation/KimPossibleMovieSoTheDrama'', Shego is shown drinking something and although it's never stated what the beverage is, it looks suspiciously like a Long Island Iced Tea and it's unlikely that the criminal-underworld nightclub is serving Pepsi.
* In ''[[WesternAnimation/BonVoyageCharlieBrown Bon Voyage, Charlie Brown (and Don't Come Back!!)]]'', Snoopy goes to a "café" and gets drunk on a frothy beverage. The mug labels it as "root beer"... even though they're in France and it isn't called that in French.
* Averted with ''WesternAnimation/TheChipmunkAdventure''. Claudia seems to be fond of a certain pink drink that's probably not lemonade.
* Disney's dub of ''Anime/PonyoOnTheCliffByTheSea'' averts this trope: Lisa grabs a can of sake from the fridge during her INeedAFreakingDrink moment, which was kept in the translation. Then again, part of Creator/StudioGhibli's contract with Disney was "no cuts", and alcohol has been drunk and even referred to by name in many of Disney's own films.
* In the Buena Vista dubbed and dubtitled versions of ''Anime/KikisDeliveryService'', an offer of coffee is changed to hot chocolate, presumably because the heroine is only thirteen.
* Averted in ''WesternAnimated/{{Shrek 2}}'' when Donkey mentions he once went to a party where the guests got drunk and started beating him like a pinata.

[[folder:Films -- Live-Action]]
* ''Film/ThankYouForSmoking'':
** Lampooned when the main character (a lawyer for the cigarette companies) has to fight a proposed idea to replace any cigarettes in old movies with images like candy canes. A slide show is made to show the various proposed images, and these images look so ridiculous that it's clearly played for comedy in this film.
** Despite the title, no one in the film is actually shown smoking. This was deliberately done by the director, who wanted to avoid any problems with showing it. Smoking is seen on screen once in the film: when Naylor and his son are watching SandsOfIwoJima, when John Wayne's character is killed near the end.
* Even legendary boozer Creator/WCFields bent under it -- ordering an ice-cream soda in ''Never Give a Sucker an Even Break'', he asides to the audience "This scene's supposed to be in a saloon but the censor cut it out. It'll play just as well this way," even blowing the foam off his soda as one would a heady beer. Mind you, later in the picture he leaps out of an airplane to retrieve his dropped flask of whiskey.
* Parodied mercilessly in ''The Big Bus'', when a bar fight breaks out, and somebody threatens other characters with a broken milk carton.
* ''Film/InspectorGadget 2'' plays this for laughs. Gadget is undercover at a bar called the Blue Monkey, and he momentarily lets his cover slip by ordering a "nice, tall glass of milk." The bartender looks at him, puzzled, and he covers with:
--> I mean... um... ''chocolate'' milk. Make it a double!
* There's a marijuana variation of this in ''Film/DesperatelySeekingSusan''. One scene has Susan and Gary sharing what looks like a machine-rolled tobacco cigarette. However, their reactions are exactly what one would expect from smoking marijuana.

* Amusing subversion: at one point in C. S. Lewis's ''Literature/TheMagiciansNephew'', Uncle Andrew takes a [[QuickNip steadying swig]] of something described as "some nasty grown-up drink." (In a later scene, some newly-created talking animals conclude that his name is "Brandy" [[VerbalTicName because he makes that sound so often]].)
* W. E. Johns's ''Literature/{{Biggles}}'' stories were originally written for adults. When they were republished for children, references to whisky were changed to lemonade. Pilots would willingly risk their lives on dangerous missions when offered the reward of a crate of lemonade.
* In ''Literature/DiaryOfAWimpyKidRodrickRules'', Greg's mom takes issue with him playing a game called "Magick and Monsters" -- not for the monsters, but for the fact that characters consume pints of mead (fermented honey wine) in the game. As a result, she makes him substitute "drink" for mead.
* OlderThanRadio, thanks to the [[TheTeetotaler temperance]] sects of Protestant Christianity, who took all references to wine ("yayin" in the Hebrew Old Testament and "oinos" in the Greek New Testament) in the Bible to mean unfermented grape juice... except in verses that warned against drunkenness. This isn't just censorship but ''[[ArtisticLicenseChemistry impossible]]'' to boot -- without modern refrigeration, sulfites, and sorbates, grape juice will begin to ferment within minutes of having been pressed, since grape skins are naturally covered in yeast. [[note]]Although a fundamentalist reading of the Bible conveys the interesting snippet that wine was unknown in the world until after the Great Flood. apparently God communicated the secret of making wine to Noah as a reward for his services. As a very human touch, the first thing he does after the Flood settles is to brew some wine and get pissed. Hey, cut the guy some slack here... So prior to the Flood all there was - apparently - was grape juice! As well as no rainbows, even though it still rained then.[[/note]]
* In a children's Read-Along book-and-tape set of the ''Film/WhoFramedRogerRabbit'' movie, Roger's [[CantHoldHisLiquor bad reaction to shots of bourbon]] couldn't be edited out completely because it's actually a plot point. So the story changes it to Roger spazzing out after drinking a ''soda''.

[[folder:Live-Action TV]]
* Played with a lot in ''Series/HowIMetYourMother'', the entire premise of the show being that Future Ted is telling the story to his kids.
** The narrator (Future Ted) describes all marijuana usage as "eating sandwiches", this manifests itself as the actors physically eating sandwiches. With cigarette lighters poised.
*** One time they baked the "sandwiches" into brownies.
** And when Ted's trying to write a family-appropriate toast for Marshall's wedding:
--->'''Ted:''' ''[voiceover]'' Afterward, we stayed up 'til ''ten at night'', doing shots of chocolate milk. \\
'''Barney:''' Calcium promotes healthy teeth and bones! \\
'''Robin:''' Thanks, Marshall, for teaching us you don't need alcohol to have fun! \\
'''Marshall:''' Oh, don't thank me; thank my parents for teaching me good values.
** The cast refers to their neighbors "playing the bagpipe all the time". The lady keeps asking him to bagpipe her harder.
** Barney calls Ted to "kiss her girlfriend"
--->'''Future Ted:''' ''[voiceover]'' He didn't say kiss.
** Ted called Lily a Grinch
--->'''Future Ted:''' ''[voiceover]'' [[RunningGag I didn't say Grinch]].
* One episode of ''Series/TheSuiteLifeOfZackAndCody'' has Cody singing 100 bottles of Pop on the wall. It's just as dumb as it sounds.
* On an episode of ''Series/SesameStreet'', some Muppets sang "Consider Yourself" from ''Theatre/{{Oliver}}''. When they got to the line "...and the drinks are on the house", one Muppet kept the lyrics kid-friendly by shouting "SOFT drinks!".
* ''Series/{{Blackadder}}'':
** ''Series/BlackadderII'': inverted in "Potato", after being forced to produce a gift for Sir Walter Raleigh and Lord Melchet or face beheading, they reveal two bottles of "fine wine". It is in fact water... frothy water. [[spoiler:Baldrick's water, to be precise.]]
** Used as a plot device in the episode "Beer". Edmund, manipulated into holding a drinking party at his house the same evening that he is entertaining his puritan aunt and uncle, attempts to maintain his sobriety by telling Baldrick that whenever his master orders "incredibly strong ale", Baldrick is to give him water instead:
--->'''Edmund:''' So, Baldrick, when I call for my incredibly strong ale, I want you to pass me water, in an ale bottle -- understand?\\
'''Baldrick:''' Yes, m'lord. When you ask for ale, I pass water.
* ''Series/TheMonkees'' have milk whenever they're at a bar.
* In the campy ''Series/{{Batman}}'' series, this seemed DependingOnTheWriter. In the episode with Liberace, he and a guest were treating root beer as wine; in another episode, however, the Penguin offers his PerkyFemaleMinion actual champagne.
* In the old ''Series/DennisTheMenace'' series, [[TheOtherDarrin the first]] George Wilson always was asking for his nerve nedicine.
* ''Franchise/PowerRangers'':
** [[Series/MightyMorphinPowerRangers The very first season]] gives us an example near the end of the "Green With Evil" arc. As the villains celebrate their seemingly-assured victory, what was clearly wine in the Sentai footage becomes "cranberry and oyster juice".
** The second-season two-parter from ''Series/{{Mighty Morphin|PowerRangers}}[='=]'', "Wild West Rangers", features a WildWest-era Angel Grove, with a Juice Saloon.
** In ''Series/PowerRangersSamurai'', Master Xandred regularly takes his "medicine". His counterpart, [[Series/SamuraiSentaiShinkenger Chimatsuri Doukoku]], drinks sake. It appears, though, that the attempt to seal Xandred by the previous generation of Samurai Rangers results in him being in ''constant pain'' even now. There was also a "grape juice toast" suggested by one of the villains.
* Played with in ''Series/BuffyTheVampireSlayer''. Willow goes all out in a bid to seduce Oz, with one minor detail: she has a wine cooler by a candlelit table filled with not wine, but soda. PlayedForLaughs, as Willow amusingly (and [[CrowningMomentOfHeartwarming heartwarmingly]]) tries to get Oz into bed.
* In ''Series/VazelinaHjulkalender'', it's claimed that Bruspulverguttene drink soda even though it's obviously liquor.
* Inverted in ''Series/{{Legend}}''. Since everyone in Sheridan, Colorado thinks of him as the vice-free Nicodemus Legend, alcoholic author Ernest Pratt drinks his whiskey out of a teacup.
* In the ''HappyDays'' episode, "Richie Falls in Love," Richie sits down, depressed, at a bar and orders a beer. The bartender asks him, "draft or bottled," and Richie responds, "root." The bartender mockingly calls him "root beer" for the rest of the episode.
* In an episode of ''Series/{{House}}'', the title character notices that one of the actors on his favorite soap opera seems to be legitimately ill, and this trope turns out to be crucial to the diagnosis (see "Real Life", below). [[spoiler:The actor's character arc had him becoming an alcoholic, frequently seen with a gin and tonic--at which point the actor would be drinking pure tonic water. House eventually diagnosed him with a quinine allergy.]]

* Some versions of the video to Junior Senior's ''Move Your Feet'' have the squirrel downing shots, accompanied by a caption which reads 'Non-alcoholic nut juice.'
* The verse of Music/MeatLoaf's[=/=]Music/JimSteinman's song ''I'd Do Anything for Love (But I Won't Do That)'' certainly fall under this category: "Somedays I just pray to the God of Sex and '''Drums''' and Rock'N Roll". ''Drums'', huh?
* Most notably the [[{{Bowdlerise}} radio edit and music video versions]] of "My Name Is" by {{Eminem}}, when the word "vodka" is replaced with "Kool-Aid" in the lyric, "I just drank a fifth of ''Kool-Aid'', dare me to drive?"
** The bowdlerised version of "Stan", when the censors removed a scene of the title character drinking while driving and the words "drank" and "vodka".
* {{Folk|Music}} musician Jack Pearson, whose primary audience is Christian children, performs a rousing rendition of the classic "City of New Orleans," in which railroad bums say, "Hey won't you pass the paper bag that holds the bottle (of lemonade)." Riiight...
** The same thing happens with ''"Big Rock-Candy Mountain"'', alcohol dribbling down the rock-faces is often bowlderized into lemonade. The lake of whiskey, however, often slips by un-noticed.
* "Malted Milk", an Music/EricClapton song about a guy DrowningHisSorrows in, well, guess what. Keep in mind this is the same guy with another song known just as "Cocaine."
** It's a cover of a depression-era song by Blues master RobertJohnson."Malted milk"is period slang for beer.
* In the ''Music/KidsBop'' version of ''Grandma Got Run Over By A Reindeer'', when Grandpa's "been taking this so well. See him in there watching football, drinking ''juice'' (not 'beer') and playing cards with cousin Mel." Apparently, gambling is OK, just not drinking.

* Creator/SternPinball's ''Pinball/FamilyGuy'' has operator options to tone down its adult humor, and in the milder modes, all references to "beer" are replaced with "root beer". The game even has a sticker to change the playfield beer can into a can of root beer instead.
* ''Pinball/{{NASCAR}}'' does it with beer logos -- the backglass features Rusty Wallace's No. 2 Miller Lite Dodge, but locations sensitive to alcoholic advertisements could swap it out for a logo-free alternative.
* Reversed in ''VideoGame/ObsessionPinball;'' the original release of "Balls 'n Bats" had an upper mini-playfield with rollovers that spelled S-A-F-E. When it was ported to the UsefulNotes/IBMPersonalComputer (and renamed ''Absolute Pinball''), the rollovers were changed to spell B-E-E-R instead.

* The producers of ''Radio/TheLoneRanger'' voluntarily eliminated almost all mentions of alcohol from the show. Instead of saloons, the local toughs would instead meet in "cafes".
* ''Radio/CabinPressure'': First Officer Douglas Richardson takes advantage of this trope in-universe; wanting to keep up his image as a "hard-boozing sky god," he pretends to drink copiously when in reality he's stone-sober, and has been for years. Passes off apple juice for whisky, most commonly. Sells the actual whisky.

[[folder:Tabletop Games]]
* The cycle racing game ''Démarrage'' does not have doping with a risk of being caught out by a lab test. Oh no. It has getting a tow from the team car, with a risk of being caught on camera.

[[folder:Video Games]]
* ''VideoGame/BustAGroove'': Strike's hip flask is changed to a can of soda. Strike's song "Power" has references to alcohol replaced with instrumentals.
* In the Australia level of ''VideoGame/Sly3HonorAmongThieves'', you have to beat up some thugs in a "lemonade bar". Made even more hilarious by one of the thug's quotes "Oi! This is our lemonade bar!" This gains some additional hilarity for an Australian player, as 'lemonade' means Sprite/7-Up in Australian English (and UK English), not the lemon juice drink meaning intended to "explain" the remarkably beer-like beverage's yellow colour. But then, the whole level is additional hilarity for an Australian player.
** Even with in the hands of a new company, this trope shows up in the Wild West level of ''VideoGame/SlyCooperThievesInTime'', but this time, you serve [[TheSmartGuy Bentley's]] homemade sarsaparilla at a bar.
* In a hilarious ingame joke in Creator/SquareEnix's ''VideoGame/FinalFantasyXII'', one of the bartenders will offer you a "frothy mug of scuttlebutt." For those who don't know, scuttlebutt is an old sailor's term for water. If your character turns him down he laughs uproariously and says that you're not very quick on the uptake for jokes. Then again, this joke is somewhat serious; after accepting the "frothy mug of scuttlebutt" the bartender relates to you how he almost died of thirst one time and how sweet tasting water truly is.
* ''VideoGame/DarkChronicle[=/=]Dark Cloud 2'' provides the player with a bottle of "grape juice". It comes in wine bottles, and is the favorite drink of the Firbit tribe, who are essentially stereotypical Irish leprechauns. The mere possibility that Monica might have some that she ''might'' be willing to share is enough to get them to invite her and Max into their house. Naturally, the censorship only occurs in [[{{Bowdlerize}} the English adaptation.]]
** Just minutes later in that same series of cutscenes, the Firbit elder hands you a bottle of this "grape juice" with the intent of bringing his friends running at the scent of it. Though hard to discern, it has a label that reads "Noir", like the type of red wine "pinot noir".
* ''VideoGame/EarthBound'' features a man walking around Fourside with flushed cheeks and a yellow mug in his hand going on a weepy tirade and crying into his "cappuccino". In fact, all references to alcohol are changed to coffee, turning a bar into a cafe and creating dialogue like "Kids shouldn't drink espresso! It'll stunt your growth, stubby!" Although considering that sometimes cups of coffee would [[EverythingTryingToKillYou become animate and murderous]], maybe he's got a point.
* ''Franchise/TheLegendOfZelda'':
** ''VideoGame/TheLegendOfZeldaMajorasMask'' has some fun with this trope. One of the major establishments in Clock Town is the Milk Bar. It only opens at night, and only serves adults and patrons. One NPC goes there to drink away his troubles. And yes, they're drinking very expensive ''milk''. This isn't censorship; in one sidequest, you actually save the dairy farm that supplies the bar. To make the joke go even further, the "infinite magic milk" you can buy has the wine-like name of Chateau Romani. In the Japanese version, however, Chateau Romani is supposed to be spiked with a special liquor. It's even very overtly [[LampshadeHanging Lampshaded]]. If you talk to the NPC at the right time, he'll mutter "It's milk... how can anyone get tipsy off of miiiiiiilk?!". [[AlcoholHic He then starts getting the hiccups]].
** ''VideoGame/TheLegendOfZeldaPhantomHourglass'' features a Milk Bar too, one that the bartender said Link was too young to be in. Due to the [[HyperactiveMetabolism importance of milk-based healing items in Zelda games]], it seems plausible that people ''really'' like their milk in the ''Zelda''-verse.
** Averted in ''VideoGame/TheLegendOfZeldaTwilightPrincess''. You can even find one NPC [[DrowningMySorrows drowning his sorrows]] at the bar after completing his sidequest. One of the reasons it was T-rated. This didn't stop the fanart-artists from keeping the joke alive by drawing tons of fanart, showing Link once again drinking milk in Telma's bar (though that could still work, depending on Hyrule's laws, as Link is only 17). In fact, the alcoholic milk is quite popular among all kinds of Zelda fanart-artists.
** ''VideoGame/TheLegendOfZeldaBreathOfTheWild'' is another aversion. Some of the inns in the game have taverns inside, with certain patrons who have clearly been hitting the bottle a few times too many (complete with AlcoholHic). Like in ''Twilight Princess'', though, they won't serve Link because he's underage.[[note]] At least, they think Link is underage. Biologically, this Link is over 100 years old.[[/note]]
* At least two different Japanese [=RPGs=] use coffee as a stand-in for alcohol. The old ''VideoGame/{{Grandia}}'' is a particularly toe-curling example, when the hero finds several bottles of "coffee" in his (approximately 8-years-old) cute-little-girl-sidekick's room, and she tells him that her father hides it there so her mother won't find it. His reaction? "Phew, for a moment there, I thought you were more mature than me."
** There's also a "cafe" in Parm that only opens late at night and doesn't let kids in. It's full of adults drinking... yes, "coffee".
** Jin the Drunken Master was changed into Java, the kinda-hyper coffee fanatic.
* The ''VideoGame/MegaManLegends'' prequel, ''The Misadventures of Tron Bonne'', had a Servbot getting drunk from a fountain of root beer. Well, at least they kept the beer part.
* Surprisingly averted in ''[[VideoGame/MegaManBattleNetwork Mega Man Battle Network 4]]'', where in the English release absolutely no attempt is made to hide the fact that a teenage girl is getting drunk off sake. Yes, it is actually referred to as sake in the English release. That was one of the few redeeming things about the [[BlindIdiotTranslation English translation]].
** There's also a... [[BigLippedAlligatorMoment rather strange moment]] in ''Battle Network 2'' where Lan has to [[http://www.mythrilmoth.net/misc/mmbn2-whiskey.gif rap-off with a gangster for some of his whiskey.]] This, too, was kept in translation.
* From ''VideoGame/SkiesOfArcadia'', we get Loqua. It's just juice. Really. We swear. In the original, Loqua (or rather, ''Liquor'') is supposed to be made from the juice of berries, mixed in with a bit of the universe's GreenRocks. The translation just omits the fact that the juice is ''fermented''. When you acquire your new ship, The ''Delphinus'', a talk with Aika reveals that she thinks the new boat is great -- "It's even got a kitchen!" Walking a few feet past Aika reveals a minibar.
** Willy, Glider's pet parrot, smoked in the Japanese version. This was removed for a western release.
* ''VideoGame/MarioAndLuigiSuperstarSaga'' has a hilarious segment in which the characters are involved with what is obviously a wine-making business, with grapes and grape vines, fermenting, vintages, etc. -- which all the characters describe as "soda". It's not so much censorship as a joke. In the airport, soda is banned on-site and will be confiscated.[[note]]The German version averts this trope and outright calls it wine in the aforementioned wine-making business.[[/note]]
** In addition, Starbeans Cafe serves "Bean Juice." Not coffee. Bean juice. Quite bit of gameplay is even dedicated to finding specific beans to use in particular "blends." [[WriterRevolt There were going to be cameo appearances by other Nintendo characters who would come and drink the coffee, but they were written out of the game.]]
* This also applies to places and things that were only ''named'' after alcohol; ''VideoGame/SuperMarioRPG'''s Japanese version features an area named the Wine River. When it was translated into English, it became the Midas River (because of all of the gold coins you can get there).
* In ''VideoGame/WarioLandII'', Wario turns into Drunk Wario when he comes into contact with a beer bottle. In the translated version, he turns into "Crazy Wario" after coming into contact with a "crazy ball". It's apparently just "Dizzy Wario" for both regions in ''VideoGame/WarioLand3''; Wario receives this status effect from being spun around by a hummingbird enemy.
* ''VideoGame/ChronoTrigger'' has a couple of these as well:
** When questioned about his excessive "soda" consumption, a random NPC in a bar asserts that he knows when he's had enough "sugar".
** There's also the famous incident of Toma's Pop: you get a bottle from the adventurer in 600AD, and he asks you to pour it on his grave, [[LibationForTheDead which you do in 1000AD]].
** Always make sure to have one character in particular in your party when going to 65,000,000 BC for the first time, strictly for the scene where they develop a hangover after a long night of drinking ''soup.''
** The new DS translation reverses this, having the characters drink a beverage called "Skull Smash" at the prehistoric party, so named because when you drink it, "Next day, skull feel like smash." The other alcohol references are back in, too.
* ''VideoGame/TalesSeries'':
** ''VideoGame/TalesOfSymphonia'' had a series of items with identical effects that, with the possible exception of the generic brand, were obviously various local alcohol beverages (ex. [[{{Wutai}} Mizuho]] had Mizuho sake). Even though it was rated "T", the English version changed these all to "potion", possibly because anyone could drink them, even the twelve-year-olds Genis and Presea.
** Interestingly, in ''VideoGame/TalesOfTheAbyss'', which was localized later, all alcohol references were left intact. Jade is even depicted drinking in a bar at certain points.
** A DuelBoss in ''VideoGame/TalesOfPhantasia'' is justified by most of the team hung over after a big party the previous night. In the official translation? They "ate too much". It takes place on a sea voyage, so it's not ''that'' implausible... except both the mages very clearly got drunk out of their skulls during the partying, as evidenced by the dialogue.
** This is repeated with ''Symphonia'''s [[VideoGame/TalesOfSymphoniaDawnOfTheNewWorld sequel/spin off]], but the ESRB's new rating summaries still consider it alcohol. Load of good that did Namco.
* In ''VideoGame/FinalFantasyXI'', orange juice is made by dissolving oranges... apple juice is made by dissolving apples... pineapple juice is made by dissolving pineapples... melon juice is made by dissolving two types of melon... and "grape juice" is made by ''decaying'' bunches of grapes. Uh, yeah. Sure, guys. Best part? Mulsum, another item in the same game, is made with Water, Honey, and "Grape Juice". Mulsum is a real beverage, and a quick check on Wikipedia reveals the ingredients to be... Water, Honey, and ''Wine''. Also the Yagudo Drink, which is "a secret brew loved by the Yagudo" (bird-men). It's made by decaying three parts grape to one part cherry. All these drinks regenerate MP, with the Yagudo Drink as the strongest -? in two senses of the word, it seems. The SpiritualSequel, ''VideoGame/FinalFantasyXIV'', averts this. References to alcohol, taverns and drunkenness abound freely.
* The FourX game ''Europa Universalis'' has an advisory rating for alcohol and tobacco references. These amount to the presence of "tobacco" and "wine" as trade goods within the game.
* In ''VideoGame/FinalFantasyVI'', in order to get an old man on his side at one point, Locke needs to bring him some "cider". Note, though, that in America (where the translation was done) there are two kinds of cider, [[http://en.wikipedia.org/wiki/Apple_cider one non-alcoholic]] and the other alcoholic, also known as [[http://en.wikipedia.org/wiki/Cider hard cider]]. In British English, "cider" exclusively refers to the alcoholic kind, so the trope's averted. This may have been GettingCrapPastTheRadar, of course.
** The English version of the game also changed the name of every "Pub" into a "Cafe". Didn't change any graphics, though, so it's still clearly a pub. The GBA (and later the mobile and Steam versions) port changed the signs back to pub.
* The online RPG ''VideoGame/DragonFable'' [[LampshadeHanging hangs a lampshade]] on this at one point by having two background characters converse, with one saying "I would surmise that things did not go well, considering this is your 5th mug of Exotic NON-alcoholic beverage."
* At one point in the Japanese ''VideoGame/{{SaGa 2}}'', your characters investigate an opium smuggling ring. In the American release, ''[[Franchise/FinalFantasy Final Fantasy Legend II]]'', the contraband the smugglers are smuggling is... '''bananas'''.
* ''VideoGame/TheSims''
** Kegs are "juice kegs" and the bars serve juice and water.
** There is an item called the "bubble blower": a sims will sit cross legged by an enormous hookah pipe, float up into the air and giggle. This item is most often desired by college student sims.
** The World Adventures ExpansionPack for ''VideoGame/{{The Sims 3}}'' introduces "nectar" as a stand-in for wine. It is apparently bad for 'young Sims' and becoming self-employed as one gets you the title of Vinter.
** ''VideoGame/TheSimsMedieval'', however, has casks in which Sims can brew Ale and Wine, and Sims who are drunk are called such. There's even a "Drunkard" flaw.
* The ''TabletopGame/{{Shadowrun}}'' game for SNES features several bars and nightclubs, in which hard-ass, embittered covert-ops mercenaries relax between jobs involving murder and theft and drink iced tea. Must be from a certain island...
* ''VideoGame/{{Lunar}}'' had some fun with this: "Mmm... ''hic'' Donuts."
* A particularly egregious case occurs in ''VideoGame/DarkSavior''. As the game takes place almost entirely on a prison island, normal money isn't used. In the Japanese version, you instead use porno magazines, cigarettes, and liquor. In the US version, this suddenly becomes ''scary'' magazines, ''chocolate'', and ''jalapeno juice''. All references to alcohol consumption in the storyline were similarly changed to this obviously unpalatable beverage.
* ''Videogame/DeadOrAlive 2'' features layered cocktails and what is ostensibly a huge mug of beer as trophy items; neither is especially inappropriate for a T-rated game, and yet both are very clumsily dubbed "juice" anyway. By ''[=DoA=] 3'', Team Ninja noticed they weren't fooling anyone and dispensed with the trope altogether.
* Soda Popinski, from the NES version of ''VideoGame/PunchOut'', is from Russia. And carries a bottle with him into the ring. It's soda, really. They even changed his name (originally "VodkaDrunkenski") and everything. They don't even attempt to hide it outside of the name, however. His skin is a glowing red, and his between-round taunts consist of blatant drinking jokes. "I can't drive, so I'm just going to ''walk all over you''!!" In the Wii remake, Soda is clearly drinking soda out of plastic bottles. He's apparently become addicted, chugging entire sodas in the middle of a fight. Whenever he's knocked down, he won't stand up until he squeezes one last drop out of an empty bottle.
* ''VideoGame/{{Tapper}}'', a game about bartending, spawned a [[{{Bowdlerize}} Bowdlerized]] version named ''Root Beer Tapper''. Justified as many arcades didn't want to have a game that could be seen as advertising alcohol to minors (the Budweiser ProductPlacement didn't help matters here). The Atari 2600 version was apparently censored as well. Instead of beer, the beverage of choice is Mountain Dew.
* The ''VideoGame/KatamariDamacy'' series has changed the name of most of its alcohol and tobacco references; "Corner Store" was a tobacconist's in Japan, the "Shop Sign" was originally a bar, and the alcohols are euphemisms (Glass Bottle or Ice-cold Drink for beer, Grape Juice for wine, Pineapple/Melon/Soda Drink for cocktails, Sparkling Bottle for champagne, and Expensive Bottle for old Scotch). However, the Pipe and the Beer Garden Sign stayed the same, and the so-totally-not-cigarettes Chocolate and "Lite" Chocolate [[InvertedTrope were also chocolate in the Japanese version]].
* In the US version of ''VideoGame/MonsterRancher 2'', the Kato species apparently likes to drink ''olive oil''. And get stumblingly drunk off of it. Even though its "Oil Fire" attack still shows a "triple X" symbol on its "olive oil" bottle. Oddly, it can still request an ''uncensored'' "Cigarettes" item.
* One of the items you can pick up in ''VideoGame/CastlevaniaSymphonyOfTheNight'' was translated to Grape Juice in the US version. Said item is dropped by a ghostly priest in the Confession Room, and its icon looks suspiciously like the Eucharistic bread and wine. The Green tea was originally sake, and the Barley tea was beer.
* ''VideoGame/HarvestMoon'':
** The series in general averts this as all references to and items involving alcohol are kept intact in the localized version. Drinking the alcohol items results in the main farmer character's decrease in his fatigue or stamina bar and bars appear in several games. This can get a bit weird in the DistaffCounterpart versions, though... when your farmer is ''[[OneDrinkWillKillTheBaby pregnant]]''. Wine is also available as a gift in many of the games. You can even make your own.
** Played straight with "berry juice" in the [[VideoGame/HarvestMoon1 original SNES game]]. They drink berry juice... In a bar. Characters are very obviously drunk on the "juice", such as Nina at a festival and Ellen's drunkard dad, yet it's never referred as wine. Sequel game ''VideoGame/{{Harvest Moon 64}}'' takes place a few decades later and averts this trope heavily. It even introduced the most well-known alcohol loving character in the series, Karen, who works at her bar (the bar Eve worked at in the original) and lives at a vineyard.
** Played straight in ''[[VideoGame/HarvestMoonMagicalMelody Magical Melody]]'', in which you can consume "soda". There's even a soda-related achievement with an title that makes an alcohol-related pun ("High Spirits"). Eve is back and she's still a bartender yet they drink "soda". It doesn't have the excuse of being a mid-90s Nintendo game like the original does. It's possibly Natsume either meant it as a MythologyGag to the original game (it was a tenth anniversary) or, more likely, they worried the SuperDeformed style would attract more little kids than previous games.
* The title of a [=WiiWare=] game simulating beer pong was changed from ''[[ExactlyWhatItSaysOnTheTin Beer Pong]]'' to ''Pong Toss: Frat Party Games''.
* ''[[VideoGame/AdvanceWars Advance Wars: Dual Strike]]'' After a victory, the commanding officers gather for a party back at base. Rachel holds up a mug and proposes a toast with "glasses of Omega Land's finest water!" If [[http://img515.imageshack.us/img515/5733/toastta1.png that]] is their finest water maybe they should stop buying so many tanks and invest in some purification filters instead. To be fair, roughly half of the game's cast is in their mid-to-late teens.
* ''VideoGame/ThousandArms'' features a "chili drinking contest". Chili is yellowish and served in mugs, and causes the characters to get wobbly and finally pass out. It does cause them to breathe fire, though. A funny thing to censor in a game full of non-subtle sexual innuendo.
* In ''VideoGame/StarOceanTheSecondStory'', the extensive list of food items includes a number of teas which can be produced by [[ItemCrafting cooking]] grains... but only by characters that are 21 or older, and one of them is [[HardDrinkingPartyGirl Opera's]] favorite food. And then there's the "seltzer" which continuously appreciates in value throughout the game.
* The NES Eurocom game ''Magician'' features this trope. In towns, you'll come across "Ye Olde Guilde", establishments you can enter to listen to patrons' gossip, as well as buy liquid that comes in what is obviously a tankard or beer stein. Buy said liquid three times, and the game tells you the protagonist, Paul, has wiled away the rest of his afternoon drinking in the guild, allowing the BigBad to destroy the world unhindered. The liquid in question? ''Goat's milk.''
* At Arfur's Inn in ''VideoGame/VivaPinata'', everyone drinks milk. Surprisingly though, the only thing you can do there is hire helpers.
* ''VideoGame/BraveFencerMusashi'' changed a raging alcoholic to a man with an overbearing love for pork chops, and changed the liquor to soda. It makes for a humorous scene when a tavern keeper who's obviously drunken himself into a stupor is said to be in a caffeine buzz.
* In the second ''Golden Sun'' there's an extended shout-out to Yamata no Orochi, including a Susano-o NPC who gets the serpent drunk on sake before you have to battle it. In the translated versions, the sake is changed to a sedative herb called dragonsbane.
* ''VideoGame/{{Fallout 3}}'' features Med-X, an obvious BrandX of morphine. Reportedly, the game would have been rated AO in some countries if the morphine hadn't been renamed. Alcohol is everywhere though, and your player can even become dependent on it.
* In ''VideoGame/FalloutTacticsBrotherhoodOfSteel'', one character promises to buy everyone a round of water after a mission. Justified since booze is everywhere and water is a hot comodity in a post apocalyptic desert-it's so valuable it backs the money.
* Played with in ''VideoGame/BanjoTooie''. At Jolly's tavern, Jolly himself only pours ginger beer, which is basically a stronger-tasting version of the similarly named (and similarly non-alcoholic) ginger ale, and no other beverages are seen. However, the tavern has the "rather wobbly" Captain Blackeye as a customer; despite his behavior he insists he's just a bit seasick. He threatens you with violence before asking you to buy him another tankard of "water", then slides off his chair.
* In ''VideoGame/PokemonRedAndBlue'', ''Yellow'', ''[=FireRed=]'' and ''[=LeafGreen=]'', the "coffee" man who is lying on the ground is really drunk and passed out in the original.
* In ''VideoGame/ChibiRobo'' Captain Plankbeard repeatedly drinks from a wooden jug during conversation. After a few drinks, he remarks that "I love the taste of water."
* Scias in ''VideoGame/BreathOfFireIV'' was given a heavy rewrite when the game was localized - a shy stutterer in the translation, in the original he was ''completely shitfaced'' the entire game, and his stutter was actually a drunken slur. Very DrunkenMaster.
* Characters in ''VideoGame/CthulhuSavesTheWorld'' drink "...milk", which is clearly depicted as a frothy brown liquid. It's very clearly a [[{{Parody}} send up]] of this trope, as is most else in the game.
* Subverted in ''VideoGame/{{Persona 4}}''. On a field trip to Tatsumi Port Island (the [[ContinuityNod setting of]] ''VideoGame/{{Persona 3}}''), the gang slips out and goes to a nightclub. Rise buys the group a round of "soft drinks," but despite Naoto saying they're non-alcoholic, almost everyone becomes various degrees of tipsy, resulting in [[HilarityEnsues an amusing series of drunken antics]]. Subverted in that Naoto was telling the truth; not only wouldn't the club serve alcohol to minors, the club ''exclusively'' served non-alcoholic drinks (even to adults, due to some drunk driving incidents in the area), and the kids had [[PlaceboEffect convinced themselves]] [[FakeBuzz they were drunk]].
* Mobile game ''VideoGame/TinyTower'', a tower-building simulation, lets you build various businesses on each floor of your tower, which have various products for sale. Among the businesses available are a pub that sells "root beer", a fancy restaurant that sells wine glasses full of "sparkling grape juice", and a brewery that makes kegs and bottles of soda.
* That is orange juice in ''VideoGame/DuelSaviorDestiny''. Totally not alcohol, and they didn't turn it orange in [[BleachedUnderpants this release]] to cut down on adult content. Absolutely not, no sir.
* The bars in ''VideoGame/FantasyLife'' instead of beer have "Barley Juice", which still makes the character hiccup after over consumption, is noted as tasting bitter and when consumed raises the luck stat.
* The saloon in chapter 5 of ''VideoGame/StarTropics 2'' serves sarsaparilla. Mike can also try a shot of Red Eye Ginger Ale. "mmm... dynamite!"
* Parodied in ''Cubicle Quest'' via an exchange with the break room bartender in the Dungeon of Work.
-->'''Bartender:''' To comply with Nintendo censorship standards, I am required to say the substance in the bottles behind me is "juice."\\
'''Bob:''' This isn't an old [=RPG=], though, it's just going for a retro feel.\\
'''Bartender:''' Oh, really? In that case, I can say that it's all heroin and orphan's tears.
* The Japanese version of ''VideoGame/PaperMarioTheThousandYearDoor'' has Bobbery ask for a bottle of 'Vintage Red' as a final request when he believes he is dying. (It is later revealed he was just sleepy.) The international version has the name of the beverage [[https://tcrf.net/Paper_Mario:_The_Thousand-Year_Door/Regional_Differences#Chuckola_Cola changed to 'Chuckola Cola' and the color changed from red to purple]], even though the words wine or alcohol are never even used and Bobbery never acts drunk afterwards.
* In ''VideoGame/ShovelKnight'', you can go to the village and down the ladder into a bar where you can see huge kegs of... juice. At least [[PungeonMaster the frogman]] has a field day with that.
* In ''VideoGame/YokaiWatch,'' one sidequest in the US version tasks you with tracking down an old man who eats so much "candy" and gets so "sugar high" that he refuses to see the doctor. Naturally, you find him outside of a bar. Said bar itself is never explicitly referred to as such, though given the people tipsily singing karaoke inside, it's pretty obvious what it's meant to be.
* ''VideoGame/FarmVille'':
** In this legendary Facebook timesink, you can start a "Winery". In said winery, you will occasionally see your recipes randomly switch from "Sweet Saki, White Wine, and Red Table Wine" to "Sweet ''Energy Drink'' (without doubt, the funniest of the lot), White Grape Cooler, and Rich Grape Juice" and back again. In either case it's used as biodiesel.
** ''Farmville 2'' had an event that was obviously a wine-tasting festival, but it was insistently referred to as a "berry juice" festival, even though most of the berries involved were grapes.
* ''VideoGame/SuikodenI'' stubbornly changes wine to "tea" in the North American dialog, except for a couple of slips. This persists even in cases where the graphics obviously depict sake services, or characters are clearly carousing.

[[folder:Visual Novels]]
* Averted/Parodied in ''Franchise/AceAttorney'', in which the main character Phoenix Wright drinks not wine, but rather, grape juice, which happens in '''BOTH''' the Western and in the Eastern versions. Same with [[VisualNovel/AceAttorneyInvestigationsMilesEdgeworth Miles Edgeworth]] who is clearly seen drinking grape juice. In fact, that's creator Shu Takumi's [[TrademarkFavouriteFood favorite drink]]. Similar thing happens with [[MemeticBadass Inspector Tyrell Badd]] who seems to have a "cigarette", which turns out to be a [[RealMenWearPink pink lollipop]]. Obviously, all these things are PlayedForLaughs.
** ''VisualNovel/ApolloJusticeAceAttorney'' takes this gag to its logical conclusion, with Phoenix drowning his sorrows in grape juice (and implied to be a borderline alcoholic). At one point in the game, you visit him in the hospital, and spot a crate of grape juice in his room. His daughter says that the doctor told him that he should cut down. Who knew grape juice was so bad for you?
* ''VisualNovel/MajiDeWatashiNiKoiShinasai'' plays with this with "Kawakami Water", which explicitly has the same effects as sake. Only, it actually ''is'' water, "so it's okay."

[[folder:Web Animation]]
* ''WebAnimation/HomestarRunner'': The time The Cheat drank a bottle of soy sauce and tried to eat Bubs' Concession Stand.
** Or when Strong Sad was tricked into consuming a whole lot of sugar. The "sugar high" he gets from it bears some similarity to the effects of another powdery white substance...
* Inverted in the ''Machinima/YogscastMinecraftSeries'' when buckets of "beer" [[spoiler: in the dwarven mines]] are actually filled with [[DrunkOnMilk frothy milk]] because there is no beer in ''VideoGame/{{Minecraft}}''. LetsPlay/LewisBrindley looks at the label for the "beer" and it says "milk."

[[folder:Web Comics]]
* Parodied extensively in ''Webcomic/{{Adventurers}}''
* ''Webcomic/FruitIncest'' has regular appearances of milk bars and "cat beer" despite the existence of regular bars and alcoholic drinks.
* ''Webcomic/{{Homestuck}}'' features at least one instance of a troll passed out in a pile of soda bottles. Possibly justified by BizarreAlienBiology. On the other hand, both Roxy and Rose are minors and develop alcohol problems that are definitely ''not'' PlayedForLaughs.
* ''Webcomic/TheFourth'' shows characters outright drinking beer, but the author blurb underneath says that "it's apple juice."
* Parodied in ''Webcomic/CucumberQuest'', which calls Cordelia's ever-present wineglass "juice for grownups" and Carrot's favorite drink is "green grape juice for grownups."

[[folder:Web Original]]
* Inverted in WebVideo/TheNostalgiaCritic's review of ''It''. The supposed hard liquor he's drinking is actually apple juice.
** Made funnier by the fact that, in the commentary, Doug reveals the liquor in question is actually a very expensive brand that was given to him as a gift...needless to say, the person who gave it to him was not happy until the situation was explained.
** Similarly, WebVideo/BennettTheSage has said that whenever he's seen drinking in a review it's a non-alcoholic beverage instead. The specific example given was during his ''MD Geist'' review where the celebratory scotch he drinks at the end is actually apple juice.
** Likewise, [[TheDomReviews The Dom]] in his Lost In Adaptation review of ''{{Literature/Dune}}'', is driven to chug a large bottle of booze due to one scene. The bloopers in the credits reveals the truth from a ''very sick'' The Dom.
---> "Okay... I would like to not do that again. Because that was the third take. And I just drank three cartons of apple juice."
* Also inverted by WebVideo/TheAngryVideoGameNerd. While the nerd drinks Rolling Rock and Yuengling, James drinks water while shooting, as evidenced by the transparency of the supposed beverages.
* Parodied in ''The New Adventures of Captain S.'' After suffering a crushing defeat, Captain S gets wasted drinking milkshakes.
* Also parodied in The Billy Goat Caller, where, during a HeroicBSOD the main character slams a shot glass onto the table... And then a carton of "Juicy Juice". He drinks himself under the table.
* Understandably parodied in [[http://www.youtube.com/watch?v=BDvbLWVbi6E this now-widely-circulated video]] of ''third-graders'' re-enacting ''Film/Scarface1983''. They used a foot-high pile of popcorn as a stand-in for cocaine.
* A writer on MTV Multiplayer: [[http://multiplayerblog.mtv.com/2010/07/26/nintendo-is-making-the-perfect-soda-drinking-game/ "Nintendo Is Making the Perfect [Soda] Drinking Game"]]

[[folder:Western Animation]]
* The Dreamworks mini-series ''Invasion: America'' has a bowdlerized "kids' version". Lines mentioning alcohol are dropped, leading to some odd conversations. Some entire episodes were dropped which pretty much killed the kids' mini.
* Averted in ''WesternAnimation/DragonsRidersOfBerk'', where Hiccup is clearly shown getting his dad a drink in a tankard from a large barrel in the second episode.
* ''WesternAnimation/TinyToonAdventures''
** In the video special ''WesternAnimation/TinyToonAdventuresHowISpentMyVacation'', the "99 Bottles of Beer" song gets bowdlerised (by Hamton Pig's family) with "beer" [[LyricalShoehorn awkwardly replaced]] with "non-alcoholic beverage". Plucky [[LampshadeHanging calls them out on it]], and Hamton's mom replies indignantly "We don't drink in ''our'' family, Plucky."
** Completely averted in "One Beer". Buster, Plucky, and Hampton get drunk on a single bottle of beer and end up getting killed when they steal a police car and veer off a mountain. They then tell the kids at home that alcohol isn't cool.
* In the ''WesternAnimation/AdventureTime'' episode "Bad Timing", Lumpy Space Princess goes to a tavern and drowns her sorrows in cucumber water. The fact that some gin and tonic recipes call for a cucumber as a garnish doesn't help.
* Spoofed in ''WesternAnimation/TheAmazingWorldOfGumball'', where the Wattersons sing "99 Bottles of age-appropriate beverage on the wall"
* The first Ragdoll episode of ''WesternAnimation/TheBatman'' has [[DatingCatwoman Bruce Wayne and Selina Kyle (Catwoman)]] ordering water and lime from the bartender at a party. Though likely a ShoutOut to how the comic version of Bruce Wayne is known to pretend to to get drunk on ginger ale as part of his guise as a RichIdiotWithNoDayJob... c'mon, ''water''?
* Apparently, the US dub of the British Christmas Special ''Father Christmas'' has Santa getting a bottle of alcohol changed to him getting a bottle of cologne. In the UK, the traditional thing for children to do on Christmas Eve is to leave a glass of sherry for Santa and a carrot for Rudolph, so Santa's drinking is something we've all come to accept. Europe in general is somewhat more liberal than the US when it comes to alcohol and depictions thereof.
* ''WesternAnimation/PeppaPig'' and her family also leave a glass of sherry for Santa and a carrot for his reindeer, along with a mince pie. In this case, however, the sherry is simply referred to as "a drink."
* In ''WesternAnimation/{{Bravestarr}}'' the beverage of choice, served at the saloon, is called "sweet-water", although despite the name and pink color, discussion about it seems to place it in the same context as beer.
* An episode of the ''WesternAnimation/WinxClub'' dub has a character drinking what the show refers to as courage brew. In the original... it's [[http://spiderbraids.livejournal.com/4306.html grapefruit juice]].
** Not that the original is completely innocent: the dub makes a point of having a character say "I like milkshakes" before drinking from a stein in the first season finale, and then replaces [[http://www.dailymotion.com/relevance/search/phoenix%2Brevealed/video/x37rit_winx-club-comparisons-the-phoenix-r_fun cappuccino with cocoa]] in the 2nd season finale.
* Many cartoons set in the WildWest will invariably end up in a bar, where the protagonist will ask for either milk or a [[https://en.wikipedia.org/wiki/Sarsaparilla_(soft_drink) sarsaparilla]] (a soft drink similar to root beer that was popular at the time).
** This trope did not, however, stop many a GargleBlaster joke involving Daffy Duck from ''WesternAnimation/LooneyTunes''. Apparently you can only get away with implying alcohol consumption if it's so absurdly strong it almost kills you.
** Parodied in an episode of ''WesternAnimation/SpongebobSquarepants'' about one of Spongebob's ancestors from a Wild-West style era of Bikini Bottom. The character asks the bartender (who looks, sounds, and acts like Squidward) for some milk. The bartender responds sarcastically with "Do you think you can handle it?". After drinking the milk, the character appears drunk.
** Also Parodied on ''WesternAnimation/TheSimpsons'', where the saloon in a rather lame Ghost Town ''only'' serves sarsaparilla.
--->'''Grandpa:''' Ah, can't get a good sarsaparilla like this back in Springfield. It angries up the blood.\\
'''Bartender:''' Heh, you like it, huh?\\
'''Grandpa:''' Up yours!
** Played straight in the SpaceWestern ''[[WesternAnimation/AdventuresOfTheGalaxyRangers Galaxy Rangers]]'' where Doc and Niko walk into a BadGuyBar and Doc jokingly orders a "ginger ale...in a dirty glass." Granted, Doc takes nothing any more seriously than he absolutely has to, and the pair ''were'' on duty.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic:''
** In "[[Recap/MyLittlePonyFriendshipIsMagicS1E21OverABarrel Over a Barrel]]", the bar in the wild west town Appleloosa serves ''salt licks''. And the bartender physically throws out an old, visibly drunk pony who had too much salt. (You might say he [[{{Pun}} couldn't hold his licker]].)
** Also used in the episode "[[Recap/MyLittlePonyFriendshipIsMagicS1E3TheTicketMaster The Ticket Master]]", where Pinkie Pie mentions sarsaparillas as part of her ImagineSpot of the Grand Galloping Gala.
** There is the scene in the pilot that is the origin of the [[http://media.photobucket.com/image/confound+these+ponies+they+drive+me+to+drink+/ShyRangerSMRPG/Confound_these_ponies.png "confound these ponies, they drive me to drink"]] meme, where Twilight Sparkle drinks something that turns out to be hot sauce (not that she realized it).
** In "[[Recap/MyLittlePonyFriendshipIsMagicS2E15TheSuperSpeedyCiderSqueezy6000 The Super Speedy Cider Squeezy 6000]]", the ponies are seen lined up to get, and drinking, frothy mugs of nonalcoholic cider (non-pasteurized cider does froth, but not to that degree). There's no physical way for it to go hard in the time shown. This still got this episode banned in the UK. It was sold by the pony named [[https://en.wikipedia.org/wiki/Applejack_(beverage) Applejack]].
** In "[[Recap/MyLittlePonyFriendshipIsMagicS1E26TheBestNightEver The Best Night Ever]]", Spike eats doughnuts and drinks hot cocoa, but acts like it's alcoholic, prompting Pony Joe to ask, "Don't you think you've had enough?" Spike answers, "Another doughnut! Extra sprinkles!" [[http://www.youtube.com/watch?v=wLTE_0zr6iw while slamming his cocoa on the counter.]]
** In "[[Recap/MyLittlePonyFriendshipIsMagicS3E6SleeplessInPonyville Sleepless in Ponyville]]", Sweetie Belle goes into a rendition of Ninety-Nine Buckets of Oats on the Wall instead of Ninety-Nine Bottles of Beer.
* [[http://www.youtube.com/watch?v=66AYGjkN4vE This]] early MickeyMouse short titled "When the Cat's Away" deserves an extra special mention for showing the cat as being in love with his Moonshine, downing the whole jug in five gulps, promptly grabbing a rifle and marching over the horizon. To top it all off, it was [[RefugeInAudacity made in 1929 during the Prohibition.]] Then again, [[Creator/{{Disney}} Disney never believed in this trope]].
* In the ''WesternAnimation/DuckTales'' episode "Sir Gyro de Gearloose", Gyro cools down a fire-breathing dragon with "cider," with no mention of whether it's hard or soft. Apparently, it's hard, as the dragon begins hiccuping and stumbling around with a very happy expression.
* ''WesternAnimation/PhineasAndFerb'':
** In an episode, they travel to a star that has been named after them. It's a milkshake bar, but when the viewer first sees inside it looks like a stereotypical grungy bar, along with one alien going up to another and saying (while slightly slurring) "I love you, man". Also, the milkshakes are made in cocktail shakers, which are usually used to make mixed drinks in bars. However, in "Crack That Whip" Dr. Doofenshmirtz can't be bothered to fight Perry the Platypus properly because he is suffering from a major hangover after going to an "evil mixer".
** In one episode, Major Monogram lists out the things Doofenshmirtz bought to create his Stain-inator. Listen closely; one of them is red wine.
** Played straight in yet another episode, where several characters attend a New Year's party. All of them, including the adults, drink sparkling cider.
* Parodied in ''WesternAnimation/SuperDuperSumos''. The villains, toasting their success, offered around "Politically acceptable sparkling fruit drinks".
* In ''WesternAnimation/HeyArnold'', according to WordOfGod Helga's mother Miriam is a textbook alcoholic, even though you never see her drink liquor. All you see is that she makes smoothies. Lots and lots of smoothies. With "tabasco sauce" added, and in one episode, it looks like she reaches for Tabasco that's around wine-looking bottles...conveniently outside of their nine-year-old daughter's reach. As some people have pointed out, this actually counts as FridgeBrilliance since if Helga says that her mom makes "Smoothies" at school, nobody will bat an eyelash.
* ''WesternAnimation/ThePowerpuffGirls'':
** Possible LampshadeHanging in an episode. One scene features the Mayor using wine glasses filled with liquid as musical instruments. He then takes a sip from one, looks straight the camera, and says, "Mmm, apple juice!" Then again, given the character of the Mayor, it's extremely likely those glasses actually were filled with apple juice.
** Fuzzy Lumpkins once quickly made a blink-and-you'll-miss-it mention of a "jug o' water," referring to what was obviously supposed to be moonshine.
** Averted in "Supper Villain". The children are shown drinking an orange drink in cups while the adults have wine in wine glasses.
* In ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', Captain K'nuckles is always carrying around a flask of maple syrup and is constantly taking {{QuickNip}}s of it and [[DoesThisRemindYouOfAnything shuddering as if he downed some whiskey.]] The fact that he spends all his money on it (and candy) makes look something of an alcoholic.
* ''WesternAnimation/CodenameKidsNextDoor'':
** Parodied with an episode that opens in a speakeasy -- after ''soda'' is banned for kids, in a spoof of Prohibition.
** Another episode has sugar also used as such, with cups filled to the brim with them and used in drinking contest. The "intoxication" being a very jittery sugar rush.
--->'''Pirate Captain:''' Not bad lass, but this battle be to the depths... of your blood sugar levels!
* Robots in western animation seem to have a preference for oil as a beverage. Such examples occur in:
** ''WesternAnimation/MyLifeAsATeenageRobot'' with Jenny.
** ''WesternAnimation/BuzzLightyearOfStarCommand'' with XR.
** ''WesternAnimation/TransformersAnimated'' with the Contructicons. Oil as an alcohol stand-in in Transformers fiction goes back farther than ''Animated'' -- even G1 canon has a location on Cybertron called "Maccadam's Old Oil House". Not just oil -- one episode of G1 features the decepticons getting [[http://www.youtube.com/watch?v=_EBUXVZcb2M completely shitfaced on energon.]] And while nobody gets drunk in ''WesternAnimation/BeastWars'', Rattrap has more than once talked about where he'd like to go get drunk or what he'd like to get drunk on once they get back to Cybertron in a pretty obvious way.
* ''WesternAnimation/AdventuresOfSonicTheHedgehog'':
** It's also used for a DoesThisRemindYouOfAnything with Sonic telling Scratch, "You robot chickens make me sick. Get a couple of pints of motor oil in you and suddenly you're tough guys!" Of course, Scratch and Grounder [[CantHoldHisLiquor Can't Hold Their Liquor]] when it's real.
** The show offers this line after Sonic and Tails walk into a tavern: "Couple of chili dogs and a beer. ''Root'' beer, that is!" Averted in the [[AndKnowingIsHalfTheBattle Sonic Sez]] about liquor. "I wanna try this booze!"
* In the ''WesternAnimation/JusticeLeague'' animated series episode 'Flash and Substance' three villains discuss taking down the Flash and boast about how they're real macho, tough guy villains. Immediately after, the waitress comes and takes their [[DrinkOrder orders]], which are all family friendly drinks. Mirror Master has double soy latte; Capt. Boomerang Arnold Palmer; Trickster cherry cola; but Capt. Cold's order of milk raises the eyebrows of his company -- "My ulcer's been acting up".
* A particularly odd version occurs in the 1956 ''WesternAnimation/PinkPanther'' cartoon "Pinkarella". The original short features a drunk witch flying around on her broom, drinking a glass of champagne and using her wand to refill the glass whenever she drains it. When the cartoon aired on television, the scene was censored by redrawing the champagne glass as a chicken leg-which the drunk witch would magically renew whenever she gobbled it down.
* In ''WesternAnimation/TheFlintstones'', Fred drinks "cactus juice", and it's often ambiguous as to whether it's a soft drink or not; one episode where it's accidentally switched with soda pop suggests it's ''not'' something kids should drink.
* ''WesternAnimation/CowAndChicken'' have often characters drinking frothy mugs of milk.
* ''WesternAnimation/MummiesAlive'', of all shows, averted it. During an episode about the team struggling to get back to their base after their powers had run out, they spot a guy trying to get into his car while clearly drunk. Ja'Kal puts a stop to that...by scaring the crap out of him. 'Some people will go out in any condition!'
* ''WesternAnimation/ReBoot'' has everybody drinking "energy shakes". But when the pirates are involved they all get drunk, throw up, and pass out.
* ''WesternAnimation/RegularShow'':
** Benson is often shown intoxicated at the Park gang's favorite joint, Wing Kingdom, seemingly drunk on chicken wings. He generally has wing sauce at the corners of his mouth and has a loud and rambunctious demeanor when he is eating wings.
** Whenever they mention soda here, chances are they're covering up for beer.
** Also, in the episode "Over the Top", Pops says that he's going to order an "aguarita" at the bar. Keep in mind this is a guy who very often mixes up his words... (That may have been what he was actually getting, as Benson offered to buy the guys a round of drinks - up to a limit of $1.50. Rigby also says he will get an "ice on the rocks.")
* ''WesternAnimation/AvatarTheLastAirbender'' has several instances of implied alcohol consumption which probably wouldn't have flown in a lot of other shows. For example, Zuko's ship crew drinks something out of tankard-looking cups. And there's at least two bars in the series, one of which shows up twice and features June drinking something that probably isn't tea. Toph's mother and Earthbending master are briefly seen drinking what appears to be an East Asian liquor called baijiu. The "cactus juice" from the episode "The Desert" might also count, but that seems to be TheVerse's version of peyote, which makes it even worse since peyote is an illegal hallucinogen.
* In the episode of ''WesternAnimation/AsToldByGinger'' called "Fast Reputation", Ginger crashes a high school party where supposedly Will Patterson will be chugging "cherry cola".
* This comes up once or twice in ''WesternAnimation/TheSuperMarioBrosSuperShow''. In "Count Koopula", the Marios come across what looks like a wine cellar, but when Mario reads one of the bottles, "''Marinara Chateau Koopula'', 1938... Hey, it's tomato sauce!" In "Pirates Of the Koopa", the Bros. infiltrate a BadGuyBar run by Koopa.
-->'''Luigi:''' Eh...gimme a milk.\\
''[Bartender looks at him oddly]''\\
'''Mario:''' In a dirty glass!
* ''WesternAnimation/ScoobyDooMysteryIncorporated'': Mr. E and [[spoiler: Pericles]] sit down for a truce. E pours a purple liquid into wine glasses, and puts down the container revealing that it's grape juice.
* ''WesternAnimation/GravityFalls'':
** Subtly averted in "Gideon Rises", when Stan realizes [[spoiler: he can't care for the kids without the Mystery Shack, and he'll have to send them home early]]. He goes to a diner and asks for their "strongest and most expired apple cider". When cider ferments, it becomes alcoholic.
** Played straight in "The Golf War"; the pirate Lilliputtians celebrate a good cannon shot by slicing open a can of root beer so it gushes out into their mugs and gets nice and frothy.
** During TheStinger for "Soos and the Real Girl", Stan and [[CompanionCube Goldie]] are living it up on a trip to Las Vegas, and are seen drinking bubbly "Rich People Water" out of champagne glasses.
* Averted in ''WesternAnimation/StarWarsTheCloneWars'', as not only do we see characters drinking and some get visibly drunk on screen, they are outright stated to be drunk as well (may also count as a subversion since it takes place in another galaxy and the alcohol in question is of the extra-terrestrial variety).
* Played with on ''WesternAnimation/SheriffCalliesWildWest''. Since this is a children's animated western aimed at preschool - early grade-school audiences, the characters all enjoy "frosty glasses of milk."
* Parodied in ''WesternAnimation/OverTheGardenWall'' regarding a bunch of highschoolers at a Halloween party:
-->'''Sara:''' Nah, we're just gonna hang out and drink age appropriate drinks.\\
'''Wirt:''' Like, juice?\\
'''Sara:''' Yeah, and whatever. [[SuspiciouslySpecificDenial Age appropriate stuff that's not illegal.]]
* ''WesternAnimation/{{Jem}}'':
** In the episode "The Bands Break Up", both Kimber and Stormer coincidentally have fights with their bands about feeling unappreciated. They visit what looks like a bar to [[DrowningMySorrows presumably wallow around and drink their sorrows out]] however it sells ''milkshakes''. It could be {{justified|trope}} in Kimber's case that she's presumably under the California age limit for drinking alcohol, however Stormer stands out as she's seemingly in her twenties. She has a SweetTooth though.
** In the music video to "Take It Or Leave It", Riot is first shown at a party staring into a glass with ice in it before he slams it down in anger. The drink is purple like juice. While punch is something that ''is'' served at parties, his forlorn demeanor at the time implies [[DrowningMySorrows it should be something else]]. The fact that he is a 80s rock star makes the image a bit unusual. The purple beverage also appeared in the music video to "Under My Spell" and it is in wine glasses, though it's a bit too off-colour to be wine.
** In "Straight from the Heart" the Stingers drink orange beverages out of martini glasses.
* ''WesternAnimation/{{Wakfu}}'': One episode prominently features bamboo milk. Oddly, they appear to drink actual alcohol at the end of the episode (complete with froth-covered tankards), even though Amalia is only 13.
* The WesternAnimation/SWATKats drink [[FurryReminder milk in cans]]. (It should be noted carbonated milk does exist in real life, so they might be drinking that.)
* Averted in the ''WesternAnimation/DefendersOfTheEarth'' episode "100 Proof Highway", which not only shows characters in a drunken state but explicitly attributes this to the effects of alcohol. It should be noted, however, that this is a VerySpecialEpisode and, as such, focuses on the dangers associated with drinking liquor, including the fact that [[AnAesop too much of it can get you killed]].
* Averted on ''WesternAnimation/{{Kaeloo}}'': Characters are shown drinking alcohol and [[https://m.youtube.com/watch?v=XiEoVVYQZQ4 under its effects]] while it is explicitly stated to be alcohol.

[[folder:Real Life]]
* Venezuelan breweries get around the ban on promoting beer products like this. They show all your elements of a typical beer commercial (parties, girls in bikinis, etc.) then, bam!. Everything is safe, since it's a [[http://en.wikipedia.org/wiki/Malta_%28soft_drink%29 Malta]] commercial.
* Some Chilean advertisement for sodas use teenagers (Or very young adults) doing everything you'd expect of beer ads, including doing crazy, spontaneous studff, pulling parties out of nowhere and flirting and dancing... But is just soda. Those ads are aimed to kids 10-16 who want to party like grown ups but aren't allowed to drink alcohol.
* This trope was common during the Perestroika in the USSR, when Gorby had the bright idea to restrict not just all alcohol in the country (the prices of vodka and other alcoholic drinks were raised and the amounts and times of day one could buy them were restricted), but ''all depictions of alcohol'', too.
* Actors generally don't drink real alcohol on set, as the scenes have to be shot many times (making it [[HilarityEnsues disastrous if they used the real deal]]). Thus, water is used to simulate clear alcohols like gin, and steeped tea is used to simulate darker alcohols like bourbon.
** Froth and fizz in these cases is mimicked by adding carbonated sodas. Or in some cases, if the actor isn't actually going to drink the concoction, they'll use soap.
* In stark contrast to its films, Disney will not admit to selling souvenir shot glasses at its [[Ride/DisneyThemeParks theme parks]]. The official story is that they are "toothpick holders."
* In Universal Orlando's Harry Potter theme world you can buy butterbeer complete with a novelty beer mug. It's actually very similar to cream soda with a vanilla/butterscotch-esque, creamy froth on top. Its rival [[Ride/DisneyThemeParks Walt Disney World]] rolled out something similar for the Magic Kingdom's Fantasyland expansion. What the [[Disney/BeautyAndTheBeast Gaston's Tavern]] restaurant calls "[=LeFou=]'s Brew" is, according to a visitor's report and taste test, [[http://land.allears.net/blogs/kristin-ford/2012/10/gastons_tavern_in_new_fantasyl_1.html really an apple juice slushie with "passion-fruit-mango foam" (!) on top]]. And it's available in a novelty beer stein or goblet if you pay extra. If one wants actual alcohol in the Magic Kingdom, they'd have to visit the Be Our Guest Restaurant (also ''Disney/BeautyAndTheBeast''-themed, which makes sense [see Western Animation]) at dinnertime. Incidentally, this "brew" originated -- minus the foam and liquor insinuation -- at Disney's California Adventure as [[WesternAnimation/{{Cars}} Red's Apple Freeze]].
* According to Jim Bob Duggar, Jesus turned water into grape juice.
* Many churches substitute red wine with unfermented grape juice during communion to keep recovering alcoholics on the wagon (or to comply with teetotaler morality). This can be a shock for a parishioner raised on one or another visiting a different church.
* Welch's markets red and white varietals of sparkling grape juice, for those who wish to do a non-alcoholic but otherwise authentic toasting ceremony. It even comes in a traditional glass champagne-style bottle.