[[quoteright:250:[[WesternAnimation/TheSimpsons http://static.tvtropes.org/pmwiki/pub/images/sprawlmart.jpg]]]]
[[caption-width-right:250:[[SuspiciouslySpecificDenial Of course it isn't.]]]]

When a real-life institution is to be featured prominently in a series, it will be replaced by a fictional stand-in. This is done in part to avoid licensing issues, but also to avoid the problems inherent in twisting the institution to fit the specific needs of the show.

While this gives the writers the liberty to make necessary changes to the real-life institution, it does run the risk of giving the viewers an unintentional laugh. (Or occasionally an intentional one, as when the fictional version is used to provide a TakeThat to the real-world counterpart).

A subtrope of BrandX. For fake products that are transparent copies of real ones, but with a letter or two switched around, it's BlandNameProduct. See OceanicAirlines for a fictional airline often used whenever something bad is about to happen.

----
!!Examples
[[foldercontrol]]

[[folder:Anime and Manga]]
* "Bif Standard" and his "Standard OS" in ''[[PrettySammy Magical Girl Pretty Sammy]].''
* [=WcDonalds=] in just about any {{anime}} that needs a McDonalds stand-in. Except in ''Manga/AzumangaDaioh'', where it's called Magnetron Burger.
** Or "''M''cdoness burger" in ''Anime/DarkerThanBlack''. About as subtle.
* The ''Manga/SailorMoon'' manga had many embassies, restaurants, and just about anything else you could think of actually based on buildings in UsefulNotes/{{Tokyo}}. Two recurring locations, Crown Game Center and Hikawa Shrine are among them. The real Crown has since been replaced by a McDonalds.
* Shows about ''{{Otaku}}'' will sometimes have fictional versions of the Comic Marker/Comiket convention in Tokyo. In ''{{Genshiken}}'' this is Comic Festival/Comifes, and in ''Videogame/ComicParty'' this is Comic Party/Comipa.
** ''{{Genshiken}}'' also occasionally makes thinly veiled references to real anime series: "''Gungal''" for ''Anime/MobileSuitGundam'', for example. Most of the time, however, when they want to talk about an anime they'll just use ''KujibikiUnbalance'', the ShowWithinAShow.
* In the ''Manga/AirGear'' manga, at one point there is a coffee shop called "Star in a Box", with a logo very similar to Starbucks...except that in place of the mermaid, it naturally depicted a box of stars.
* Similarly, ''GhostInTheShellStandAloneComplex'' features a "Starchild Coffee". Its logo and physical layout are very obvious stand-ins for Starbucks.
* ''LightNovel/{{Toradora}}!'' has such an obvious FictionalCounterpart of Starbucks that the main character wonders out loud why the shop hasn't been sued.
* ''MahouSenseiNegima'' uses "Starbooks".
* ''MelodyOfOblivion'', meanwhile, features "Starducks".
* ''Manga/TheWorldGodOnlyKnows'' uses "Starbox".
* ''Manga/AxisPowersHetalia'' has [=HetaTube=], a blatant stand-in for Website/YouTube.
* [[Manga/HayateTheCombatButler Hayate]] was part of a hostage situation with Yukiji, Himuro, and Sonia (they ''terrorized'' the poor submachine-gun-wielding thug) in a "Deathny's" restaurant.
* ''JungleWaItsumoHaleNochiGuu'' has "Pachimon", a game that seems to be similar to ''Pokémon''.
* ''JapanInc'' had several -- the car firms Toyosan, Mitsutomo, Chrysky; the US TV station CBN...
* A scene in ''Anime/RayearthOVA'' takes place in a Sabway (Subway) restaurant.
* The ''XY'' saga of [[Anime/{{Pokemon}} the Pokemon Anime]], features Poke-Vision, which is essentially an equivalent of Website/NicoNicoDouga. Only time will tell if there is a "Film Festival" [[DayInTheLimelight Arc]] taking place just prior to the next TournamentArc.
[[/folder]]

[[folder:Comic Books]]
* The English far-right National Front has had at least a dozen of these analogues over the years, most infamously the Norsefire Coalition from ''ComicBook/VForVendetta.''
* In ''UltimateMarvel'', there are occasional references to "Camp X-Factor," which seems to be a mutant version of Guantanamo Bay (which itself, of course, is also known as Camp X-Ray); this is also a MythologyGag.
* '''PowerPack''' had a [[BaseballEpisode Baseball Issue]] that took place at Shea Stadium. The teams were the "Mecs" and the "Clubs", fictional counterparts of the Mets and the Cubs, respectively. Mention was made of another team called the Redhawks, likely a counterpart for another team.
* The ''LeagueOfExtraordinaryGentlemen'' universe does this with damn near everything, not just places but people and events as well.
* DC comics have a variety of fictional stand-ins, one example being 'Zesti' for 'Pepsi', another, more meta example being the substitution of the 'Wendy the Werewolf Stalker' tv show for 'Buffy the Vampire Slayer.'
** Notably, the MartianManhunter has a crippling addiction to "Chocos" cookies. He used to have an addiction to ''Oreos'', but the name was changed at some point without explanation.
** STAR Labs, with its branches all over the world, is essentially the DCU's version of Bell Labs.
* In ''ComicBook/{{Runaways}}'' There is a chain of convienence stores called "Circle A" in place of the real life Circle K chain.
* ''ComicBook/{{Empowered}}'' does this with numerous stores, foods, TV shows and websites.
* An early issue of ''Invincible'' had a toy store named "Toys B We"
** Similarily ''ScottPilgrim'' had a store named "Toys B Us"
* ''JohnnyTheHomicidalManiac'' uses both Taco Hell and Taco Smell. Oddly enough, the series also ''averts'' this with the same example: when Nny is [[spoiler:in heaven]] reference is made to a Taco Bell (along with a note not to sue [[JhonenVasquez the author]] because he is funny).
[[/folder]]

[[folder:FanFic]]
* A (worksafe so far) {{Homestuck}} KinkMeme [[http://homesmut.dreamwidth.org/38154.html?thread=38764298#cmt38764298 fill]] involving {{Asexuality}} in troll society features a parody of the Asexuality Visibility and Education Network. Since Alternian trolls are required to reproduce on pain of death, their version of AVEN is a highly illegal underground society. Thus, it becomes the Aconcupiscent ''In''visibility and Education Network.
[[/folder]]

[[folder:Film]]
* Mexican Cantinflas film ''Su Excelencia'', about the conflicts between Communism and Capitalism pretty much is one example after another:
** ''Republica De Los Cocos'': Coconut Republic, Latin America in general, a BananaRepublic
** ''Pepeslavia'': Soviet Union, apparently a CommieLand
** ''Dolaronia'': Dollarland, United States, never seen but hinted to be {{Eagleland}}
** ''Zambombia'': Recently independent African nation
** ''Salchichonia'': Germany to the point that the name literally means Sausageia
** ''Karamba'': Hindu/Arabic , just a bilingual bonus to make you smile.
* ''WesternAnimation/{{Shrek}}'' is packed with [[FictionalCounterpart Fictional Counterparts]], with most of the parodies being a twist on the name to match the medieval feel. Examples include Friar's Fat Boy (Bob's Big Boy aka Frisch's Big Boy in some parts of the country) and Farbucks (Starbucks).
* Similar in ''WesternAnimation/SharkTale'', with billboards for Coral Cola and Gup, among others. Some are so close that they actually required permission from the real companies, turning parody into product placement.
* In ''WesternAnimation/ChickenRun'', when the order "Chocks away!" is given, triangular "Tasty-Choc" bars in yellow wrappers are removed from under a plane's wheels. (Interestingly, the fact that the packaging is exactly that of a Toblerone bar is properly acknowledged in the credits; it seems that the name-change wasn't so much about dodging a trademark as about making sure that the joke was accessible even to people who'd never seen a real Toblerone bar.)
* When Zack Snyder started his screenplay for the 2004 ''[[Film/DawnOfTheDead2004 Dawn of the Dead]]'' remake, he assumed he would get permission to use real-life companies in his movie (as the majority of the movie takes place in the mall, he wanted real-life stores), but unfortunately ''every'' store turned him down, so he was forced to create an entirely fictional mall. It's funny because the majority of the film's exposition takes place in a coffee shop, which could have made Starbucks a ''lot'' of money.
** On the other hand, Hallowed Grounds is a great name for a coffee shop.
* In the ''Film/WaynesWorld'' films, ubiquitous Canadian restaurant Tim Horton's Donuts becomes the film's fictional Stan Mikita's Donuts. Horton and Mikita are both Hockey Hall-of-famers. Actor-writer Mike Myers grew up in Toronto, where Horton played; character Wayne Campbell lived in Aurora, outside Chicago, where Mikita played his entire NHL career.
* ''MichaelClayton'': U-North clearly resembles Monsanto, who obviously wouldn't have given permission to be portrayed so unambiguously evilly.
* Mooby's in ''Film/{{Dogma}}'' is a stand-in for both [=McDonald's=] (Egg-a-Mooby-Muffin) and Disney (bi-coastal theme parks).
** Mooby's is fairly common throughout the View Askewniverse. Nails brand cigarettes also pop up regularly.
* ''Santa Carla'' is the fictional name of the town in the 1987 vampire film ''The Lost Boys''. The film was actually filmed in Santa Cruz, CA.
* ''Film/{{Idiocracy}}'' is an interesting example, because all the water, drinks and basically all liquids in America, except for toilet water, have been replaced by Brawndo, a FictionalCounterpart of Gatorade. What makes it interesting is that they specifically mention this by saying that it "tastes like Gatorade".
** Brawndo was created because they couldn't get permission to use the Gatorade brand. Fortunately for us, it's now a [[{{Defictionalisation}} real]] [[http://www.brawndo.com product]]. It's an energy drink now, but it's still got what plants crave.
** This was basically a recasting of the "Powerthirst" commercials on Website/YouTube (with that group's permission) which themselves were parodies of energy drinks (most closely resembling ''Monster'' in their packaging.)
** Averted with Costco, whose name is used as is but has grown into a city-sized store with its own trains and a ''law school''.
* The 1994 remake of ''Film/MiracleOn34thStreet'' is set at fictional department store "Cole's", rather than real-life Macy's as in the original movie. Which just leads right back into real life as Coles is a mega chain of supermarkets around Australia.
* Quentin Tarantino is quite fond of stand-ins, such as Big Kahuna Burger and Apple brand cigarettes in ''Film/PulpFiction''.
* The "[=McDowells=]" restaurant in ''Film/ComingToAmerica'' is essentially [=McDonald's=] with a few minor cosmetic changes. This is hilariously parodied and lampshaded, in that the owner, Mr. [=McDowell=], is very defensive about these cosmetic changes and lives in perpetual terror of [=McDonald's=]'s lawyers calling him out about this.
* Based on the similarity of the logos, Lobster Shack in ''Film/EasyA'' is clearly a parody of Red Lobster and Joe's Crab Shack.
* The various main characters in ''Film/AcrossTheUniverse'', who all represent aspects of Music/TheBeatles' styles and personalities, eventually form a record label called "Strawberry Jam" (whose logo is a giant strawberry), which is apparently a stand-in for Apple Records, The Beatles' record company in RealLife.
* Mac's workplace in ''[[Film/{{Neighbors2014}} Neighbors]]'', may be one of accounting firm Price Waterhouse Coopers. The wall logo looks suspiciously similar to that of [=PWC's=]
[[/folder]]

[[folder:Literature]]
* ''Literature/{{Animorphs}}'' has Zone 91 standing in for {{Area 51}}.
** WAA (Web Access America) = AOL, Jeremy Jason [=McCole=] = Jonathan Taylor Thomas, ''Power House'' = ''Home Improvement''.
** John Berryman (Visser Four) isn't quite a FictionalCounterpart of John Barrymore, but he ''was'' a Shakespearean actor, though not a very good one.
* In ''Pendennis'', William Makepeace Thackeray had the hero attend {{Oxbridge}} University, whose counterpart was called Camford. Also, in ''VanityFair'', several of the male characters attended the public school called Slaughter House -- this is a reference to Charterhouse, which Thackeray himself attended -- it alludes both to the real school being situated near a slaughter house and to the sadistic corporal punishment there.
** Relatedly on the sadism issue, Samuel Butler's ''The Way of All Flesh'' has a Roughborough standing in for Rugby.
* OlderThanTelevision: The ''Literature/SherlockHolmes'' story "The Adventure of the Creeping Man" (1923) is set in the British university town of "Camford", very obviously a FictionalCounterpart for one of the renowned university towns of [[{{Oxbridge}} Oxford or Cambridge]].
* ''Literature/GoodOmens'' features a fast food chain called "Burger Lord," founded by Dr. Raven Sable's (aka Famine) company Holdings (Holdings) LLC, in which all of the food served featured no nutritional value whatsoever. Lest the reader think one particular company is being targeted, mention is also made of the company's mascot, [=McLordy=] the Clown.
* Greg Bear's book ''Literature/BloodMusic'' had the main character driving into Livermore, California and passing a Guinevere's Pizza. From the local description, this is fictional pizza place is exactly where a Round Table Pizza existed at the time.
* In ''Literature/TheConfidenceMan'', HermanMelville satirizes writers of the time by giving them expies in the story; Charlie Noble is based on Nathaniel Hawthorne; Mark Winsome is Ralph Waldo Emerson, and the beggar is Edgar Allan Poe.
* Creator/NealStephenson's ''Literature/{{Cryptonomicon}}'' includes a Linux analogue called "Finux", specifically so he could do what he wanted with it without being constrained by its real-life attributes.
* SarahDessen's books feature Ume.com, which is Facebook in all but name. It even has a Mark Zuckerberg-like creator.
* ''TheFaultInOurStars'' has "The Genies" standing in for [[http://www.wish.org Make-A-Wish]], perhaps because the (older teenage) characters describe going to [[Ride/DisneyThemeParks Disney World]] as wasting your Wish and proceed to [[spoiler: lose their virginity with one another]] on their trip.
* ''Literature/TheGenesisCode'' has Umbra Domini ("The Shadow of the Lord") as a fictionalized version of the actual Catholic group Opus Dei ("The Work of God").
[[/folder]]

[[folder:Live Action TV]]
* DonaldPBellisario series ''Series/{{JAG}}'' and ''Series/{{NCIS}}'' often show the characters watching the news network ZNN -- a play on Creator/{{CNN}}, of course. (Complete with very similar logo.) Sometimes watching it is directly in the plot, other times it's just on in the background...
** ''Series/{{NCIS}}'' features coffee from DC Blend (with a suspiciously Starbucks-like logo and cup) and Caf-Pow (never Big Gulp).
*** The cups do look remarkably like Big Gulp cups, but "Caf-Pow" appears to be the name of the beverage, not the name of the size.
* ''Series/{{Bones}}'': The Jeffersonian Institute is a stand-in for the Smithsonian Institution.
* ''FreshMeat'' features Manchester Medlock University as a stand in for the real life [[UsefulNotes/BritishUnis University of Manchester]].
** In real life there is also Manchester Metropolitan University, a separate and less prestigious entity which used to be the polytechnic (community college). The Medlock is a river running through the city.
* In ''Series/SoWeird'', the "Star Dot Star" company is a fictionalized version of Microsoft.
* Most espionage series feature fictionalized counterparts of the CIA and KGB: U.N.C.L.E. in ''TheManFromUncle''; CONTROL in ''Series/GetSmart''; KAOS in the same series is probably a FictionalCounterpart to SMERSH, itself a real-life spy organization that appeared in the early James Bond novels; Bond himself eventually faced SPECTRE (a terrorist organization with a similar modus operandi), which replaced SMERSH's appearances in the movies. In the movie ''Film/ThePresidentsAnalyst'', government agencies denied permission to use their names ''after'' filming had started, so references to the "FBR" and "CEA" are obviously dubbed in.
** In the 2008 movie version of ''Film/GetSmart'', CONTROL ''and'' the [=CIA=] exist, and engage in cross-government sniping at one another, [[spoiler:up to and including a brawl between the two agency chiefs]]. The Secret Service also exists in that universe.
*** Happened in the original, too. There was an episode where CONTROL found out that the CIA, the FBI and Naval Intelligence all had agents on the same case.
* Angel Grove, the setting of the first five seasons of ''PowerRangers'', is generally considered to be the fictional counterpart of Los Angeles. More elaborate theories speculate that the name shift is the result of the show being set in an alternate history where England, rather than Spain, colonized California.
** Also, "NASADA" is a fictional counterpart to NASA in ''Power Rangers in Space'', though NASA seems to also exist at other times in the franchise.
*** One of Japan's space agencies is NASDA, so couldn't "NASADA" be NASA + NASDA?
* In the original ''Series/DoctorWho'' series, [=UNIT=], the British paramilitary division that investigated alien phenomena, was indisputably stated to be a branch of the United Nations (the acronym standing for United Nations Intelligence Taskforce). The UN, however, complained about having its name associated with the 2005 series, when the Ninth Doctor referred it by the former acronym in "Aliens of London". By series 4 of ''Doctor Who'' and series 2 of the spinoff ''Series/{{Torchwood}}'' [=UNIT=] showed a darker side to itself, by this point called the ''Unified'' Intelligence Taskforce. This incarnation of [=UNIT=] is shown to run secret prisons where suspects are detained indefinitely without trial, possesses a SelfDestructMechanism for ''[[EarthShatteringKaboom the entire planet]]'', and generally engages in other activities that the United Nations tends to frown upon.
** In series 1 of the 2005 revival, Rose is shown as working in a department store called Henriks (alternately spelled Hendriks in other shots), another fictionalised variant of Harrods. The logos for the two companies are extremely similar.
* CTU in ''Series/TwentyFour'' is either a stand-in for the CIA, the NSA, the DIA, or the DEA, depending on which season you're watching.
** Not to mention Starkwood, which is a shameless copy of Blackwater (the private military company).
* Similarly, Blackthorne in ''TheUnit'' is also an obvious stand-in for Blackwater.
** In "Report by Exception" in the same show, a fictional (unnamed) Latin American country is probably a stand-in for Venezuela.
* Unnamed fictional counterparts to Premiership teams have appeared a number of times in UK drama.
* ''SlingsAndArrows'' is set around the New Burbage Festival, a Creator/WilliamShakespeare-oriented theater festival which is a thinly-veiled version of the Stratford Festival of Canada.
* "Calsci", the fictional university in ''NUMB3RS'', is basically [[http://en.wikipedia.org/wiki/Caltech Caltech]] in everything but name -- right down to the full names (California Institute of Science vs. California Institute of Technology), and the location (somewhere in Pasadena.) Not surprising, considering several of the show's consultants are Caltech faculty, and some of the show has been filmed there.
** "Pacific Tech" plays the same role in the movie ''Film/RealGenius'', with a number of inside jokes from Caltech.
** "Pacific Tech" also appears in the 1953 ''Film/{{The War of the Worlds|1953}}'' film and the television series based on it.
* Averted in ''Series/{{Jake20}}'', where most of the cast are NSA agents. Of course, it's a highly glamorized NSA, but hey.
* In the original miniseries of ''Series/TheFortyFourHundred'', the lead characters worked for an organization that was called the Department of Homeland Security, but which functioned more like the FBI with its own agents and field offices (the real DHS is a cabinet department that coordinates the efforts of such domestic security agencies as the Customs Service, Coast Guard, Border Patrol, Secret Service, Transportation Security, etc.). Essentially this DHS was itself a FictionalCounterpart of the FBI, and a case of research failure. In subsequent seasons, it was renamed NTAC (National Threat Assessment Command) to correct this.
* ''{{Smallville}}'' has occasionally featured the Department of Domestic Security (or DDS, which makes it sound like it consists of dentists).
* Ben Browder's character in ''Series/{{Farscape}}'' was an astronaut for IASA -- the replacement for NASA. (NASA was happy to let the show use their name, but wanted to review the scripts; ridiculous, as they were only relevant for the first ten minutes of the entire series. Hence, IASA was born. As Browder says, "IASA, You-asa, My Ass-a."
* ''Series/{{CSI}}'': "A Space Oddity": ''Franchise/StarTrek'' has been replaced by a fictional show called ''Astro Quest''. Aside from being a bit over the top, the show is exactly ''Franchise/StarTrek'' with the serial numbers filed off -- we're even treated to plot synopses for episodes, which mimic the plots of Trek episodes, down to the dialogue. Reenacted by the Lab Rats.
* ''DrakeAndJosh'', ''{{Zoey 101}}'', ''Series/ICarly'', and any other Dan Schneider comedy uses a whole lot of fictional counterparts to [[BlandNameProduct brand names]], bands, TV Shows, [[http://en.wikipedia.org/wiki/Dan_Schneider_(TV_producer)#Parodies_of_consumer_products.2C_pop_culture.2C_and_places_in_Zoey_101.2C_Drake_.26_Josh.2C_and_iCarly just look at this list]].
** ''Series/ICarly'' : The numerous Pear computers, pearpods, etc. as a stand-in for Apple.
* ''{{Zoey 101}}'' : The jPhone instead of the iPhone, as well as more of those Pear computers common to all Dan Schneider Nickelodeon shows.
* ''{{Reaper}}'': "Work Bench" is Home Depot, or maybe Lowes.
* ''Series/{{Chuck}}'' : "Buy More" is Best Buy (though they actually originally filmed at a CompUSA), and "Orange Orange" is Orange Julius.
** Orange Orange is more likely a representation of frozen yogurt places like [[http://www.redmangousa.com/default.html Red Mango]] or [[http://www.pinkberry.com/ Pinkberry]], with its [[UsefulNotes/{{Fonts}} typeface]] and minimalist decor, as well as the color associations.
* Cancer Man/CSM from ''Series/TheXFiles'' smoked Morley cigarettes, a stand-in for Marlboro.
** Morley cigarettes first appeared in an episode of ''Series/NakedCity'' in 1961. Creator/RobertRedford's character in 'Tombstone for a Derelict' has a pack, and they turn up later as evidence in a murder.
** Morley's have since been used in a couple of dozen shows, movies and comics according to [[http://en.wikipedia.org/wiki/Morley_%28cigarette%29 this page]] at TheOtherWiki.
* ''{{Spooks}}'' does this a lot. One episode featured Not Robert Kilroy Silk joining Not The BNP.
* ''HannahMontana'' has quite a few of these, as do many other {{Disney}} shows.
* In ''Series/TheGoodWife'', [=ChumHum=] appears to be one for Website/{{Google}}. "Whack-a-Mole" adds Scabbit for Reddit.
* ''Series/{{Elementary}}''
** The episode "We Are Everyone" features Not Anonymous (the titular Everyone) and Not Pirate Bay (Jamaica Quay). Everyone reappear towards the end of the season.
** In "The Man With The Twisted Lip", a character is involved in smuggling Barnen Delight, a Italian candy egg which is banned in the US because the toy inside has been ruled a choking hazard; an obvious stand-in for Kinder Surprise, using the Swedish word for "children" instead of the German.
* In the ''Series/{{Supernatural}}'' episode [[Recap/SupernaturalS09E02DevilMayCare "Devil May Care" (S09, Ep02)]], Sea Exhibitions stands in for Sea World.
* In the Canadian cop drama ''[[Series/CrackedSeries Cracked]]'' the fictional Metropolitan Police stand in for the Toronto Police Service.
[[/folder]]

[[folder:Tabletop Games]]
* In contrast to the ''ComicBook/VForVendetta'' example above, the [[TabletopGames RPG]] ''Fireborn'' averts this by featuring the BNP by name, but with the reincarnated dragons kung-fuing their way through London you'd be forgiven for not noticing.
* {{Aberrant}} has the N! network, which is for [[DifferentlyPoweredIndividual Novas]] what E! is for celebrities in entertainment.
* The people in the [[{{Champions}} Champions Universe]] drink a lot of Nar-Cola, which (if you look at its logo) is a clear substitute for Pepsi.
* ''TabletopGame/YuGiOh'':
** Shien is based on UsefulNotes/OdaNobunaga.
** Irou is based on UsefulNotes/SasakiKojiro. In fact, Irou appears in Swallow flip, which refers to a mythical sword technique from Japanese legend, the Tsubame Gaeshi (or the Turning Swallow Cut). The technique was created by Sasaki Kojiro, legendary rival of Miyamoto Musashi.
** Nisashi might be a reference to UsefulNotes/MiyamotoMusashi; a master swordsman well known for his Niten Style (2 sword combat style). Both the name and two swords are reminiscent of Musashi, and his appearance in Six Style -- Dual Wield reinforces this reference.
** Yariza is based on Maeda Toshiie.
[[/folder]]

[[folder:Video Games]]
* "Hannah Miller's" restaurant in ''VariableGeo'' is a fictionalized version of Hawaiian chain "Anna Miller's", Amish (yes, Amish) casual restaurants [[GermansLoveDavidHasselhoff popular in Japan and Hawaii]].
* The ''Fire Pro Wrestling'' video game series is populated with Fictional Counterparts of real ProfessionalWrestling federations from around the world, the rosters of which are composed of NoCelebritiesWereHarmed versions of real wrestlers.
* Early baseball video games were forced to resort to these, thanks to trademark protections on the names of actual teams. Common examples included the Baltimore "Eagles" and the New York "Americans". In later decades, the actual team names were licensed, putting an end to this process.
** Until EA Sports purchased exclusive licenses to the NFL, forcing other professional football games like ''All-Pro Football 2K8'' to create fictional teams.
** ''Player'' names are also licensed for video game and other usages, with most license issues being handled by the league's players association. Sometimes this leads to interesting results, like a game which uses actual team names (because the developer secured the license from the league itself) but made up players (because they didn't license player names from the players association) (Due to NCAA regulations, all games with NCAA teams do this).
*** Probably the most interesting player name anomaly focused on San Francisco Giants' left fielder Barry Bonds. Before Bonds's career imploded over his alleged steroids use and resentment over his breaking the MLB career home run record, Bonds had reclaimed the right personally to control use of his name and image in connection with non-baseball projects. Game developers who licensed player names/images from the MLB Players' Association could not use Bonds's name/image without negotiating a separate agreement with him. Many (maybe most) didn't bother, and several baseball video and computer games simply carried a player in the Giants' roster named "The San Francisco Left Fielder", or similar.
*** A similar situation occurs with players who are not members of the Major Baseball Players Association. Any player who played during the 1994 work-stoppage is barred from membership in the MLBPA and hence is not a part of any licensing agreement for player names. So these players, who may still be playing baseball (at least up until a few years ago, maybe of them have since retired) are often replaced with a "Joe Everyman" name in the games.
*** He's hardly the first. Michael Jordan and Pele were treated similarly when they asserted control over their image.
* In ''VideoGame/DeusExInvisibleWar'' there are two coffee shops, Queequeg's and Pequod's. Starbuck is the first mate in Herman Melville's Moby Dick, Queequeg is the harpoonist and the Pequod is the ship.
** Which is actually rather a subtle ShoutOut, as Queequeg's and Pequod's seem to engage in fierce competition [[spoiler: although they are just two brands owned by the same corporation]].
* ''VideoGame/EscapeFromMonkeyIsland'' features "piratised" versions of some well-known chains, like "Starbuccaneers" and "Planet Threepwood".
* VideoGame/{{Mother 3}}: The band DCMC is the Fictional Counterpart of AC/DC.
** VideoGame/EarthBound has the Runaway Five, which may not seem to be a Fictional Counterpart; however, in Mother 2, they were known as the Tonzura Brothers. They dressed in black suits, hats and sunglasses. [[TheBluesBrothers Just like these guys.]]
* Throughout the ''VideoGame/NancyDrew'' series of PC games, a brand of chocolate bar called 'Koko Kringle' is enjoyed by various suspects and background characters. When Nancy finally gets to eat one in game #17, the unwrapped bar has its name embossed on its surface, closely mimicking the brand names on Hershey bars.
** Koko Kringles could also be considered a ShoutOut or EasterEgg to previous games, considering they were made in Wickford Castle from game number four, which was apparently turned into a candy factory after you solved the mystery.
** Danger by Design, at least, has a tin of "Pricsy Colors", whose tin closely resembles that of some Prisma color boxes.
* The ''SpaceQuest'' series of games tends to require a trip to "Monolith Burger" (the SQ universe's [=McDonald's=]) in order to complete the game.
** They also got into legal trouble over an in-game electronics store named Radio Shock -- A Dandy Company, parodying Radio Shack, a division of the ''Tandy'' Corporation (probably because all of their products were outrageously expensive, with virtually all of them out of stock). Later releases of the game changed the name of the store to Hertz So Good.
* The ''VideoGame/{{Fallout}}'' series contains a number of these, most prominent amongst them being Nuka-Cola (Coca-Cola) and Chryslus Motors (Chrysler).
* Almost everything in VideoGame/GrandTheftAuto is a fictional counterpart of a real thing, including cars, products, [[NoCommunitiesWereHarmed cities]], and even the [[NoCelebritiesWereHarmed occasional real person]].
* Out & About Burger in ''[[BackyardSports Backyard Baseball]]'' is the fictional counterpart of In-N-Out Burger.
* ''VideoGame/Left4Dead'' gives us Burger Tank, which looks to operate a lot like most burger places as well as a ''[[BrandX generic cola]]'' with very familiar colors. Also, the pain [[MemeticMutation PEELZ]] bottle is very clearly based on that of Target brand ibuprofen tablets.
* The "Hotel Oasis" in ''ModernWarfare3'' is a very obvious copy of the real-life Burj Al Arab in UsefulNotes/{{Dubai}}. This is enforced as said hotel [[spoiler: apparently just lets the BigBad, the game's in-universe Russian equivalent of OsamaBinLaden, check in with 50 or so of his terrorist buddies]] and the developers probably didn't want to get sued by the real hotel.
* Used in ''VideoGame/GrandPrixLegends'' when the developers could not gain the rights to use the "Honda" name from the car company, despite the fact that the Honda in question would have been a FormulaOne car from ''1967'', or the rights to the long-defunct Cooper team. The Honda became a 'Murasama' and Cooper a 'Coventry'.
[[/folder]]

[[folder:Web Animation]]
* The [=PriceCo=] Supermart in ''BananaNanaNinja'' is an obvious spoof of UsefulNotes/{{Walmart}} etc. with departments like Black Market Organs, Mortuary, and Casino.
* In ''WebAnimation/HomestarRunner'', distinctly Apple-inspired computers are branded as Tandy, which, ironically, was an actual real-world computer brand.
[[/folder]]

[[folder:Web Original]]
* On WereAlive, Saul and Victor discuss watching [[=DVDs=]] of the TV show, [[Series/{{Lost}} "Found,"]] and complain that they'll never find out how it ended.[[note]]Since the ZombieApocalypse began in May 2009, they never got to see how the show ended. Saul does say [[TakeThat "They'd probably just screw it up, anyway."]][[/note]]
[[/folder]]

[[folder:Web Comics]]
* ''Webcomic/{{Annyseed}}'' Winston’s phone on page 56 appears to be an Okina.
* ''Webcomic/SluggyFreelance'' has plenty, usually based on puns (especially the names of game consoles). A less obvious one is "Burger Meister" for a fast food restaurant that basically embodies all the major chains.
* {{Candi}} has "Moonbucks" where some characters work.
* ''Webcomic/ElGoonishShive'' raises this to the level of an AffectionateParody:
--> '''[[http://egscomics.com/?date=2010-03-12 Mr. Dunkel]]''': You will have to brave the labyrinth that is ''SWEDEKEA''.
* ''[[http://deadmetaphor.comicdish.com Dead Metaphor]]'' features mock brand names and logos on nearly every page, with often dirty jokes.
* ''ThinkBeforeYouThink'' shows ''Barn & Stable'' as a book store in the background of [[http://thinkbeforeyouthink.net/?comic=20090627-indecision this comic]].
* In ''Webcomic/{{Sinfest}}'' the burger chain is [[http://www.sinfest.net/view.php?date=2009-07-08 McDebbil's, where they try to buy your soul, too.]]
* ''Webcomic/HeavenlyNostrils'': Phoebe plays with "Pastel Unicorn" toys, a substitute for ''WesternAnimation/MyLittlePonyFriendshipIsMagic''. Most directly in [[http://www.gocomics.com/heavenly-nostrils/2013/03/17 this strip,]] which references events from the TV show. Doubly so in [[http://www.gocomics.com/heavenly-nostrils/2013/08/11 this strip]], which takes a so-thinly-veiled-it-doesn't-count-at-all jab at the MerchandiseDriven [[WesternAnimation/MyLittlePonyEquestriaGirls spinoff movie]].
* In ''Webcomic/EveryButtonHurtsTheOtherGuy'' Mao-Yin works for the Interpol stand-in Intercops.
[[/folder]]

[[folder:Western Animation]]
* The equivalent of NASA in ''WesternAnimation/InvaderZim'' is NASAPLACE.
* Used repeatedly on ''WesternAnimation/SouthPark,'' including an episode about Harbucks Coffee and another on Wall Mart.
* ''WesternAnimation/TheSimpsons'' has done several, including a superstore called "Sprawl-Mart" with a [[LampshadeHanging large banner outside]] reading "Not a parody of Wal-Mart".
** Also, see Nappien as Ambien (Lisa says Ambien before correcting herself).
** Lisa has long played with Malibu Stacy dolls, a fictional stand-in for Barbie.
** The Duff Man character is based on Budweiser's mascot Bud Man.
** LampshadeHanging: One episode featured the magical singing nanny Sherry Bobbins, who stated that she was a "totally original character just like Rickey Rouse or Monald Muck" (and she looked rather disgusted with herself for saying it, too).
--> '''Homer:''' Did you just say Mary Pop-
--> '''Sherry Bobbins:''' No, I most certainly did not!
** LampshadeHanging Again: One episode they go to Blockoworld, an amusement park based on these set of plastic building blocks called Blockos. On the way back home, Bart slips and refers to them as "Lego" and is then apathetic to Marge's good natured attempt to correct him.
** ''WesternAnimation/TheSimpsons'' also has Krusty Burger, which is a fictional equivalent of just about every fast food restaurant chain in the world -- but specifically McDonalds. Lou mentions a time he'd visited neighbouring Shelbyville, and visited a place called [=McDonald's=], which looked just like Krusty Burger but with different names for all the exact same burgers.
--->'''Lou:''' I went to the [=McDonald's=] in Shelbyville on Friday night...\\
'''Wiggum:''' The [=McWhat=]?.\\
'''Lou:''' Uh, the [=McDonald's=]. I, I never heard of it either, but they have over 2,000 locations in this state alone.\\
'''Eddie:''' Huh. Must've sprung up overnight.
** This {{lampshading}} is then used to form a parody of ''Film/PulpFiction'''s "Royale with cheese" foreign burgers comparison.
** Lampshaded again in a recent episode, in which Bart comments on the unfamiliar chains in a part of town they hadn't visited before, including [=McDonald's=].
* ''WesternAnimation/KingOfTheHill'' has Megalo-Mart, a stand in for Wal-Mart. Characters also are seen eating at Luly's, which Texans recognize as a parody of the statewide Luby's cafeteria chain. Luby's signature Lu Ann Platter, consisting of half-portion entrees with two vegetables and a roll, is the source of one character's name.
* In ''TheBerenstainBears'' cartoon series, little Sister Bear and her pals are routinely seen playing with 'Bearbie' dolls, whose inspiration is obvious (to the point of gentle parody, as in the Golden-Furred Bearbie).
** In the books Mama gets exasperated at the way that Sister keeps begging for the newest accessories, in a subtle TakeThat to Mattel.
** Brother Bear gets in on the act with ''Space Grizzlies'', a bear-themed version of ''Franchise/MastersOfTheUniverse''. The "mountain castle" playset is obviously Castle Grayskull; "Heero the Magnificent" is He-Man. The toyline got its own, in-universe big-screen adaptation!
* ''WesternAnimation/DanVs'' "The Salvation Armed Forces" has both the eponymous organization and Greatwill. There's also Gigundo-Mart, which lampoones WalMart and Sam's Club.
* In the ''WesternAnimation/TransformersAnimated'' episode "A Fistful Of Energon", Sari and Bumblebee are said to be off visitng, sorry, on a [[BlatantLies "fact-finding mission"]] at [[http://en.wikipedia.org/wiki/Six_Flags 'Five Banners]] Rollercoater Kingdom'.
* ''WesternAnimation/KimPossible'' has the very often seen Bueno Nacho. Taco Bell has even introduced a food surprisingly similar to the [[http://www.thatsnerdalicious.com/fast-food/the-naco-is-now-a-real-food-at-taco-bell/#!Dm4xC Naco!]]
* ''Westernanimation/{{Avatar the Legend of Korra}}'' has a business magnate named Hiroshi Sato, who started as a shoe-shine boy and, thanks to a loan from a generous benefactor, was able to develop the Satomobile, now manufactured on assembly lines. Yes, he is Fantasy Henry Ford.
[[/folder]]

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