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[[quoteright:300:[[VideoGame/SoulSeries http://static.tvtropes.org/pmwiki/pub/images/fanservice-pack_soul-series_9748.jpg]]]]
[[caption-width-right:300:[[DCupDistress "Please, no more, my back is killing me!"]]]]

When a character, usually a female character, gets made more attractive during the run of a show. Sometimes justified as [[SheIsAllGrownUp the actions of puberty]], when a younger character (or [[RealLifeWritesThePlot actress]]) starts filling out as they grow up.

Named after what Microsoft calls its minor Windows upgrades, and, of course, FanService. (In fact, a service pack or patch is often used to pull this off in video games.)

When this is done on purpose to an ActionGirl as CharacterDevelopment, it's an AdrenalineMakeover. Compare BeautifulAllAlong and ProgressivelyPrettier, which is when this happens to characters who are initially not supposed to be considered attractive, and SelfFanservice, when fan works reshape an unattractive character into a beautiful one. If done on an adaptation, it's AdaptationalAttractiveness. Contrast GirlinessUpgrade. May involve a SignificantWardrobeShift.



[[folder:Anime & Manga]]
* ''Manga/{{Bastard}}'''s female character's bust size slowly but steadily increases over time. The later issues have taken this to truly over-the-top heights.
* ''Manga/{{Bleach}}'':
** Orihime's bust -- already [[UnusualEuphemism super-size]] to start with -- has steadily grown larger as the art style evolved. Following the time skip, her breasts grew even more and put her in the same category as Rangiku and Adult Nel.
** Following the time skip, [[SheIsAllGrownUp Ichigo's younger sister Karin now sports a noticeable bust]].
** Stern Ritter Bambietta Basterbine. Introduced as a cute young girl, later chapters showed her as a young woman with visible curves, longer legs, fairly large breasts and a more mature face.
* In the beginning of ''Manga/ChronoCrusade'', Rosette has a uniform that isn't too unbelievable for a nun a baggy blue dress that's only lent shape by an ammo belt around her waist, and bloomers that go down to her ankles. However, when she moves up a class in the Order and gets her new militia uniform, her uniform is changed to have her wear a corset and a skirt that's slit nearly to her waist, as well as a short pair of bloomers that might as well be ruffly booty shorts. The anime takes this even further, appearing to increase her cup size and discarding the bloomers entirely for a pair of tight, white panties.
* Though it was in the outfits only, several of the seven [[spoiler:surviving members of the Northern Campaign]] in ''Manga/{{Claymore}}'' went from the skin-tight but fairly conservative Claymore uniforms to black uniforms that flash a bit of thigh post TimeSkip, and along with a few skirts one basically wears a leotard and no pants with ZettaiRyouiki.
* In ''Manga/DGrayMan'', villainess Road Kamelot began as sort of a creepy, almost inhuman looking little monster. Roughly 170 chapters later, she's shed some of the more blatant aspects to her design (though kept just enough to still hit that fetish), traded in her dress for a form-fitting outfit, gained features that are smoother and more natural looking, with the result being that a character who was initially pretty disturbing in appearance has ended up really cute.
* In ''Anime/ErgoProxy'', Vincent Law started out as a [[http://www.anime-source.com/banzai/images/editorials/ergoproxy7.jpg male definition of]] {{Moe}}, but as the series wore on, he started getting less meek and more comfortable [[spoiler:in his godhood,]] and [[http://www.nautiljon.com/images/perso/grandes/Ergo_Proxy/vincent_law.jpg he started looking nicer too.]]
* ''Manga/FullmetalAlchemist'':
** Winry subtly... gets bigger. Fully justified in that she's a developing teenage girl and the series spans at least a whole year.
** Ed gets taller and more broad-shouldered as the series progresses, gradually going from 4'11 to 5'5.. Winry actually takes notice at one point.
* Motoko Kusanagi seems to have had a breast-size-upgrade between the first season of ''Anime/GhostInTheShellStandAloneComplex'' and ''[=SAC: 2nd GiG=]''. She also started to wear pants, around the same time, so this goes both ways. She gets a new body near the end of the first season. It's the same body model that she was using before, and she mentions that because she's working for the government, it has modified specifications well beyond standard legal limits. This basically means that she actually gave ''herself'' a FanServicePack. Her roommate Kurtan is sexually aroused by this. Also on meta level, her appearance in Creator/MamoruOshii's movie her appearance was heavily built and utilitarian with almost masculine facial features and her personality is cold and asexual. ''Stand Alone Complex'' gave her a sense of humour and occasional flirty moments, although this is in fact closer to characterization in Creator/MasamuneShirow's original manga.
* President Valentine of ''Manga/JojosBizarreAdventureSteelBallRun'' is, initially, stout and overweight. At some point, though, [[spoiler:he switches bodies with an alternate universe version of himself]] and becomes taller and more muscular.
* A variety occurs in ''Anime/{{Kamichu}}'', where Matsuri becomes a lot more well-endowed in the manga that was based on the anime, in line with the overall enhanced {{fanservice}}.
* Every single character in ''Manga/KatekyoHitmanReborn'' due in part to ArtEvolution. Most noticeable with the main character Tsuna who changes from a goofy ButtMonkey into a cute little boy and Xanxus who looks like he had a chin job during the TimeSkip.
* ''Manga/KenichiTheMightiestDisciple'':
** Miu already had large-ish round breasts, but it was at least somewhat in proportion. Then they started to up her cup sizes. By chapter 292, she's bigger than [[SexyMentor Shigure]]. By 421, we've gone above and beyond silly sizes.
** Freya gains in size considerably over the course of the manga as well. Compare her bustline when she's first introduced to her size in the D of D tournament. Over twice as large.
* Somewhere between the fifteenth and eighteenth episodes of ''Anime/KillLaKill'', [[GeekPhysique scrawny computer nerd]] Houka Inumuta managed to find the time to acquire a six pack rivalling [[MrFanservice Aikuro's]].
* ''Franchise/MagicalGirlLyricalNanoha'': Justified since Nanoha and Fate were ''nine years old'' at the start of the series, but by the third season, they're both nineteen and sporting breasts that ''bounce'' (albeit subtly and more realistically than most anime boob bounces) during their TransformationSequence.
* In ''Manga/MahouSenseiNegima'', it isn't so much that the characters are getting more attractive, so much as we [[IncrediblyLamePun *cough*]] [[FanService see more of them]] as the series progresses. The girls get more and more excuses to dress in casual/fetish clothes. Yuna explicitly undergoes a growth spurt, which becomes the source of a large amount of humor later on.
* Reversed in ''Anime/MobileSuitGundam00,'' where several female characters go down a couple cup sizes after the first few episodes. In particular, Wang Liu Mei and Louise Halevy start out with boobs bigger than the rest of their torsos, but are later drawn as large-but-not-atypical-for-anime.
* Most of the younger females in ''Manga/{{Naruto}}'' got this after the time skip. Hinata for example still wears her massive baggy jacket but now she has a very noticeable bust underneath it. After the finale she [[FormFittingWardrobe discards the baggy clothing altogether]], which shows off her [[SheIsAllGrownUp incredible figure]].
* Oda's standard female character design for ''Manga/OnePiece'' has evolved into something more sexualized and less realistic over time. The overall design of women has shifted, so long as they're not [[{{Gonk}} intentionally ugly]]. For example, Nami slowly developed her rack from modest beginnings into a set the likes of which most real women would be hard pressed to match. She also lost a considerable amount of girth from her waist and widened a bit in the hips. WordOfGod states that this is because she is a maturing young woman...which doesn't explain why her breasts have been so inconsistent, varying in size widely (although generally gaining in mass on average) for the last number of years. {{The Movie}}s generally up the {{Gainaxing}} and shoot for the largest chest size they can get away with. This is most apparent in the seventh movie, where Nami and Robin both gained 2 cup sizes that apparently made their breasts defy gravity, as their bouncing was so out of control they bounced up no matter in what direction any slight movement was made.
* Not in the anime and OVA, but Alleyne of ''Anime/QueensBlade'' is often subjected to this when it comes her figurines. Her asset in the show is relatively modest compared to [[WorldOfBuxom the rest of the cast]], but when it comes to her figurines, especially those produced by Orchidseed and Megahouse, her cup sizes goes increasingly larger and larger.
* Near the end of the ''Manga/RanmaOneHalf'' manga, Akane -- whom the other girls, Ranma included, consider flat-chested, even if it's just by comparison -- is very happy about having grown up. She doesn't even mind if no one else notices, it'll be her secret pride. But then her pride and happiness are shattered when Ranma, who had always been better built, turns out to have grown up ''too''...
* ''Manga/RiskySafety'' has two episodes where the title pair turn the story of Momotaro into a SpaceOpera. During the "story" parts of the episodes, Risky is shown as being a lot bustier than she really is. Not only that, but at one point thereare two [[MaleGaze worm's eye shots]] of her: one from the front, and one from the back.
* Amelia in ''LightNovel/{{Slayers}}: The Hourglass of Falces'' got a bust upgrade and swapped out her [[http://3.bp.blogspot.com/-9JzlcMeqdM8/TnCIWODMrbI/AAAAAAAACBE/1VXD6axmuNQ/s1600/Amelia%2BWil%2BTesla%2BSaillune.jpg old pants]] for a miniskirt. The change is so noticeable that before the story begins proper, an {{Omake}} has to explain why.
* ''Manga/ToLoveRu'':
** Compared to her first appearance, Yui Kotegawa is considerably more buxom as noted by many characters.
** Momo has become noticeably bustier between her introduction in the original series (where she was more or less on par with Haruna) and the latest chapters of Darkness. Maybe justified by still being growing.
* Several {{Time Skip}}s in ''Manga/TokyoGhoul'' lead to characters becoming considerably more attractive as a result of puberty and/or intense training regimes.
** Kaneki begins the series as a scrawny nerd that's kind of plain but cute. After six months of intensive training, he's developed a six-pack and runs around in a skin-tight black battle suit. Taken even further in the sequel, as he's finished puberty and built up even more lean muscle through constant training. He tends to wear nicely-tailored suits, but also makes for one [[AttractiveBentGender attractive woman]] when DisguisedInDrag.
** Preteens Hinami and Ayato both return ''much'' more attractive in the sequel, thanks to the blessings of puberty. Hinami has developed into a buxom young woman, while Ayato has developed into a tall and handsome man prone to wearing skin-tight battle suits that show off his chiseled physique.
* Fatina from ''Anime/TheTowerOfDruaga'' gets a skimpier new outfit and a bust upgrade in season 2.
* ''Anime/YuGiOh'': When she first appeared, the Dark Magician Girl was just another female monster, no more attractive than any monster before her and actually a fair bit more conservative than many. By the time of Season 4 though her face is prettier, her body more shapely including larger breasts, and she's acknowledged in-universe as a sex symbol, to the point the sequel series ''Anime/YuGiOhGX'' made it a RunningGag that Syrus has a crush on her, and an episode revolved entirely around her spirit manifesting during a festival and the entire student body drooling over her.
* Fusing with Amon in ''Manga/{{Devilman}}'' not only grants you superpowers and a demonic SuperForm, but evidently a killer human body (and less compunction to [[ShamelessFanserviceGirl cover it up]]) as well. Miki even lampshades this in ''Devilman Grimoire'', jokingly wishing ''she'' had been possessed after seeing the improvements Amon made to Akira's build.
-->'''Miki:''' He really screwed me over. If only he had possessed me instead, I could have gotten the best body in class.

[[folder:Comic Books]]
* ''ComicBook/XMen'':
** ComicBook/KittyPryde has always been cute (if sometimes showing dubious taste in costumes) but definitely got hotter over the years. It helped that she was allowed to age over time, gradually going from a 13-year-old TagalongKid to a sexy, confident 20-something. This culminated with her appearance in Creator/JossWhedon's ''Astonishing X-Men'', where she had an unexpectedly risque nude scene and finally got around to sleeping with Colossus after almost 30 years (although in her defense, he was [[DeathIsCheap dead]] for some of that time).
** Marrow came by this through artist fiat. Then they did it plot-wise. She's healed from injuries in a Skrull medical chamber and, of course, comes out that much hotter. ''Slightly'' handwaved in that her skeletal structure is very malleable (it's her power) but still.
** [[http://upload.wikimedia.org/wikipedia/en/4/45/Rachel_Summers.jpg Rachel Summers]] started out in ''Uncanny X-Men'' as a skinny woman with a crew cut and a penchant for leotards and legwarmers (probably since it was the 80s). After a Wolverine-related injury, she was taken to Spiral's otherdimensional "Body Shoppe" and subjected to a never-elaborated-upon process (the Body Shoppe usually specialized in cybernetics), so that when she reappeared in ''Comicbook/{{Excalibur}}'' she looked like a [[MostCommonSuperpower porn star]] and wore a spike-studded red leather catsuit (granted she had a mullet, but to be fair, it was the 90s). She also wore a similar catsuit in flashback (when she was a brainwashed slave of the anti-mutant Sentinels) though that was more a case of EvilIsSexy[=/=]EvilCostumeSwitch. Part of it might also be that Alan Davis (co-creator of ''Excalibur'') is a better artist, and/or that he noticed various characters had mentioned Rachel looking a lot like [[KidFromTheFuture her mother Jean Grey]] and decided he should make that actually be true.
* With Duela Dent, the emphasis has shifted from the "creepy clown"-ness of her [[http://static.comicvine.com/uploads/original/0/3664/162336-196632-duela-dent.jpg early appearances]] to portraying her as more fanservicey in her [[http://img1.wikia.nocookie.net/__cb20120816052938/heromux/images/3/31/Lunapic_13450903463476_8.jpg recent appearances]], including [[http://static.comicvine.com/uploads/original/0/9506/239132-14611-duela-dent.jpg giving her much skimpier outfits]].
* ComicBook/{{Raven}} in ''ComicBook/TeenTitans'' actually started out as a somewhat average-looking superheroine before George Perez decided to give her an excessively gaunt look to differentiate her from the other female characters on the team. She mostly remained this way after he left, save for when Eduardo Barretto drew her. After her resurrection in volume 3, she was revamped as being more conventionally attractive, although that also meant giving her [[MostCommonSuperpower much larger breasts]].
* Sally Acorn from ''ComicBook/SonicTheHedgehog'' and ''ComicBook/SonicTheComic''. At first in ''ComicBook/SonicTheComic'', she was not that hot at all. She was only slightly feminine in the Archie comic at first. Then the new artist changed the character design, making her far more feminine.
* Betty Brant from ''ComicBook/SpiderMan'' started out as J. Jonah Jameson's mousy, timid secretary, with a tight, short, curly hairstyle, high necklines and loose skirts. However, as the series went on, she became more outgoing and more aggressive, and grew her hair out into a long, sleek bob, and eventually became a tough reporter who wore skimpy necklines and skintight dresses with high heeled boots.
* ''ComicBook/{{Runaways}}'' fans share few jokes about the fact that once Sarah Pitchelli took over the art duties, [[{{Goth}} Nico's]] breasts and hair suddenly became three times bigger.
* Reversed by the entire line of Creator/CrossGen Comics, which started out very heavy on the fanservice. The publishers were eventually convinced that the stories were strong enough to stand on their merits, and all the female characters put more clothes on. The early art also got edited, when collected into trade paperbacks, to remove gratuitously erect nipples.
* Inverted with [[ComicBook/YoungAvengers Kate]] [[ComicBook/{{Hawkeye}} Bishop]]. When first introduced she was drawn as the more mature looking of the two female characters (the other being a 14 year old girl, while she looked about 18/19), and her superhero outfit consisted of dark leather pants and a small, one-sleeved shirt that left her stomach and a right side of her upper torso mostly exposed, and for the most part she was the MsFanservice of the team. However, during ''ComicBook/MarvelNOW'', when she partnered with Clint Barton, she received a new costume that, while still relatively skin-tight, covered her torso completely and only left her hips and right arm exposed, while she was drawn with a more petite frame (to make things weirder, her earlier appearances had her with a VagueAge but a good chance of her being underage and was a student, while her recent appearances have now confirmed her as being in her early twenties). Her casual wear now still remains lightly fanservicey, but no more so than any young woman her age.
* ''ComicBook/UltimateSpiderMan'':
** Jessica Drew, as Spider-Woman, was drawn with a modest bust size and even mocked by Bombshell as a gender-flipped Spider-Man with a B-cup. As Black Widow, she's usually drawn as being ''much'' more buxom, though that might be on account of her aging from 15 to 17.
* Parodied in Creator/AlanMoore's ''ComicBook/{{Supreme}}'', in which Twilight (a {{Gender Flip}}ped ComicBook/{{Robin}} CaptainErsatz), on being revived in the present day, switches from her innocent Silver Age-styled costume to a Dark Age-style fetishistic black leather catsuit and face-paint. The prudish ComicBook/{{Supergirl}} ersatz Suprema is shocked and bemused.

[[folder:Fan Works]]
* Happens a ''lot'' in FanFic, especially when a character has spent some time apart from the rest of the cast. In ''Franchise/HarryPotter'' fandom, this tends to be signaled by the StockPhrases "changed over the summer" and "CurvesInAllTheRightPlaces".
* In [[http://www.fanfiction.net/~mrevil Mr. Evil's]] ''WesternAnimation/CodeLyoko'' FanFic series [[http://www.fanfiction.net/s/2680689/1/Lyoko_Championship Lyoko Championship]], the OriginalCharacter Susan Knives is described to have increase in her FanServicePack with each new story.
* ''Fanfic/TheChildOfLove'': Due to her pregnancy, Asuka becomes bustier that she was in the proper series. In the sequel, Rei notes her breasts are now bigger and her bra size has increased by at least three sizes, much to Asuka's embarrassment and anger.
* ''Fanfic/LastChildOfKrypton'':
** As his SuperStrength begins manifesting, Shinji's muscle mass grows and increases. He tries to [[ClarkKentOutfit hide it]], but the women he lives and works with notice he is very well-built.
** After [[spoiler:her Amazonian heritage,]] was revealed [[spoiler:Asuka's muscles]] became stronger and bulkier without making her looking less womanly and feminine. In the rewrite it happened when [[spoiler:her DNA got mixed with kryptonian genes.]]
* ''Fanfic/SOE2LoneHeirOfKrypton'': Due to being half-[[Franchise/{{Superman}} Kryptonian]] and exercising, Asuka's body becomes more muscular, stronger and curvier. Shinji can not take his eyes off her because he thinks she is beautiful and gorgeous.
** Most of the other ''Fanfic/SuperwomenOfEva'' also obtain their fair share of additional muscles as a result of their superpowers, either as an additional effect of them triggering (like Asuka's example above or on ''Treacherous Web'') or they manifest when they are in "superhero mode" to help them maintain a SecretIdentity (such as in ''Emerald Courage'').
* ''Fanfic/ThousandShinji'': As she transforms into a ''[[TabletopGame/{{Warhammer 40000}} Khornate berserker]]'', Asuka's body evolves and she becomes stronger and more muscular. When her transformation finalizes her body is defined like spectacularly muscular and athletic and still womanly and feminine.

[[folder:Films -- Live-Action]]
* Pretty much the entire cast in the ''Literature/HarryPotter'' [[Film/HarryPotter movies]]. Justified in that the actors grew up along with the series, but the filmmakers do seem to delight in getting Hermione dolled up, putting Harry in bubble baths, and putting muscle shirts on Ron in the later films.
%% * Kitty Pryde in ''Film/XMenTheLastStand'' while wearing her X-Men uniform.

[[folder:Live-Action TV]]
%% The following {{Zero Context Example}}s have been commented out and copied to Discussion. Please don't add them back unless you also add context to show how they fit this trope.
%% * Kate Beckett, ''Series/{{Castle}}''.
%% * Chloe O'Brian, ''Series/TwentyFour''.
%% * Debra Barone on ''Series/EverybodyLovesRaymond''.
%% * Elaine Benes, ''Series/{{Seinfeld}}''.
%% * Toshiko Sato, ''Series/{{Torchwood}}''.
* Through some kind of time-travel wackiness, Trance from ''Series/{{Andromeda}}'' went from being a purple alien babe to a scaly, autumn-colored babe. It may have been one of those things to make the makeup easier on the actress. But she was about equally hot in either form, really.
* Willow in ''Series/BuffyTheVampireSlayer''. She's introduced with awful taste in clothes that her mother picked out for her and then has a tendency for childish sweaters and the like. ExecutiveMeddling told Joss Whedon that Willow had to look "more hip" like Buffy, thus giving us episodes where she dresses as a hot goth for Halloween and has a vampire alter ego in a SpyCatsuit. By the fourth season her clothes became more figure flattering and fashionable - also reflecting her CharacterDevelopment from shy nerd to powerful witch.
* In the spin-off ''Series/{{Angel}}'', Wesley gets a similar treatment with a [[GirlinessUpgrade Masculinity Upgrade]], going from Adorkable though somewhat Pierce Brosnan-y, to a rugged Marlboro Man type.
* ''Series/DoctorWho'':
** Nyssa and Tegan get one each. In Nyssa's final story, she announces that she feels feverish and then promptly strips down to her camisole, remaining in that state for some time. According to the [[WordOfGod commentary track]], it was an entirely deliberate piece of fanservice. Nyssa actually got two. Previously, the fairy skirt of her original costume was replaced with a tight pair of pants.
** To a lesser extent, Rory in the new series. As his badass levels increased, he got far more flattering clothes, a liberal amount of hair gel and was put in some very nice uniforms.
* ''Series/ICarly'':
** Freddie Benson went from being a young StalkerWithACrush to being a rather attractive young man.
** Sam and her transformation that started in Season 3.
* Detective Sergeant Barbara Havers of ''Series/TheInspectorLynleyMysteries'', despite [[AdaptationalAttractiveness being played by]] the gorgeous Creator/SharonSmall, spent the run of the show up through series four going around in baggy sweaters and oversized coats, and with very short hair. In series five she shows up with hair past her shoulders and wearing much more form-fitting clothes.
* Lisa Zemo of ''Series/NedsDeclassifiedSchoolSurvivalGuide'', via a new round of powerful anti-histamines and contact lenses.
* Pam Beesly from ''Series/{{The Office|US}}'', in season 4, after she officially became [[spoiler: Jim's girlfriend]] and pledged to be a more assertive person. She gets rid of the ponytail and wears more stylish clothes.
* Djaq from ''Series/RobinHood'', who starts as a SweetPollyOliver with a crew cut and bulky clothes, and ends as a drop-dead gorgeous Saracen noblewoman.
* Elliot Reid from ''Series/{{Scrubs}}'' started as a cute nerd and became a hottie only a few seasons later as part of her CharacterDevelopment.
* ''Series/TheShield''. Depending on which end of the facial hair debate you fall under, Ronnie Gardocki trading in his nerdy mustache for a full-on beard counts.
* Meadow Soprano in ''Series/TheSopranos''. To such an extent that her first post-18th episode in Season 3 has her in a bikini.
* Gabrielle on ''Series/XenaWarriorPrincess'' managed to wear less and less clothing as the series went on. She started in a ankle-length skirt and poofy sleeves and ended in a miniskirt and what is essentially a bra. Granted, her initial outfit would be cumbersome and inhibiting in combat, so it makes sense that she trimmed it down a ''little'' for better freedom of movement, but the show pushed it to an extreme. Xena, remarkably, maintained the same basic level of coverage. Which took her from being pretty exposed to relatively modest when compared to her sidekick. Even more interesting is that Gabrielle's short hairstyle later on is ''completely logical'' for a warrior that regularly engages in melee combat, as long hair is considered an easy handhold and thus a liability. Unrealistically, Xena, the more experienced and skilled fighter of the two, keeps her long, flowing hair throughout the entire series.
* Quinn in ''Series/Zoey101'', who started as a HollywoodHomely ExtravertedNerd.
* Thanks to Piper purchasing a nightclub in ''Series/{{Charmed}}'' the sisters all had plenty of excuses to be seen dolled up and wearing fashionable evening wear in every other episode. And that's not even mentioning the amount of {{Stripperiffic}} magical creatures they end up getting turned into. The pack actually got subverted in Season 8 since the actresses went to the producers and complained about it so their clothing is a little bit more modest in that season, plus a new MsFanservice is introduced.
* Season 2 of ''Series/H2OJustAddWater'' has the girls wearing a lot more figure flattering clothing and sexier outfits, especially for Cleo. Many fans experienced ShesAllGrownUp feelings.
* Guinevere in ''Series/{{Merlin|2008}}''. She starts out as a commoner, with the associated plain clothes and modest appearance but becomes ProgressivelyPrettier as the show goes on.
* Annie of ''Series/{{Community}}'' went from being a cute and preppy girl with the occasional moments of being BeautifulAllAlong to the shows resident MsFanservice. Admittedly it took them from about season one to season two to do this, but there was still a transition.
-->'''Jeff''': [[MemeticMutation Annie's pretty young, we try not to sexualize her.]]
* Reversed with Ziva in ''Series/{{NCIS}}''. While she's never portrayed as unattractive her first appearance is in a swimsuit. When she becomes a member of the team her dress becomes strictly professional.
* Amanda in ''Series/{{Defiance}}'' due mostly a change in jobs. In Season 1 she is the Mayor of the town and dresses accordingly. In Season 2 [[spoiler: after The Earth Republic takes over the town and after her sister's death]] she takes over The Want/Need, a bar/brothel and...dresses accordingly.
* Part way through ''Series/StarTrekDeepSpaceNine'', Major Kira gets a minor but still rather startling fanservice upgrade redesign, with longer hair, more make-up, and high-heeled shoes.

* Music/AvrilLavigne combined this with GirlinessUpgrade for her album "The Best Damn Thing". The music videos for "Girlfriend" and "Hot" especially.

[[folder:Myths & Religion]]
* The angels in the Bible were never depicted the way they were illustrated by Renaissance artists: resembling fair-faced humans with fluffy white wings, illuminated in a golden penumbra and occasionally baring a breast. The now-accepted image of an angel is OlderThanPrint yet NewerThanTheyThink. While angels are barely described in the Bible, it's implied that when visible to mortals they have an awe-inspiring but somewhat fearsome appearance. None of Adam's descendants ''dare'' to return to Eden once it is angel-guarded, and the first words of the Messenger to the shepherds are "Fear not!" The Apocrypha ascribe some StarfishAlien appearances to angels (albeit with an emphasis on feathery wings) and number Death as one of the angelic host -- probably the only one who has never been re-interpreted as a vapid blonde in a glowing nightgown.

[[folder:Video Games]]

* ''VideoGame/AbsoluteDespairGirls'': Toko Fugawa is a lot...bustier than how she was in the first game.
* ''VideoGame/BlazBlue'':
** Taokaka has more noticeable... assets in the sequel. Which is [[TheFaceless kind of an odd choice for a character to apply this trope to]].
** From ''Continuum Shift'' to ''Chrono Phantasma'', Noel Vermillion goes from [[http://images4.wikia.nocookie.net/__cb57525/blazblue/images/7/7b/Noel_Vermillion_%28Continuum_Shift%2C_Character_Select_Artwork%29.png this]] to [[http://images2.wikia.nocookie.net/__cb20121211154119/blazblue/images/b/ba/Noel_Vermillion_(Chronophantasma,_Character_Select_Artwork).png this.]]
** Tsubaki's powered-up form, Izayoi. [[http://static.minitokyo.net/downloads/32/18/490932.jpg?938738686 Before]], and [[http://oi48.tinypic.com/j8zgk7.jpg after]].
* In ''VideoGame/BlazblueCrossTagBattle'''s artwork and anime-styled trailers and intro sequences, all of the WebAnimation/{{RWBY}} heroines bar Weiss have had a bust size boost. Ruby's outfit is a slightly modified version of her Beacon saga outfit that puts more emphasis on her chest, Blake has received a bust upgrade, and Yang (who was already a really buxom MsFanservice) practically has GagBoobs by now. Amusingly, Weiss (who is fanonically depicted as having ACupAngst) has ''not'' had this treatment, and the actual in-game sprites are faithful to how they look in the show.
* ''VideoGame/CommandAndConquerRedAlertSeries'' has Agent Tanya, a female commando who serves as the Allies' hero unit. In the first game her sex appeal was limited to some BareYourMidriff, then the second game cast Creator/KariWuhrer in the role, replaced Tanya's tactical vest with a tank top, and played most of her scenes for fanservice. By the third game she's literally played by [[Creator/JennyMcCarthy a former Playboy centerfold]] and looks it. Amusingly, she also went from [[BlondeBrunetteRedhead brunette to redhead to blonde]] during this transition.
* Coco in the ''Franchise/CrashBandicoot'' games has been getting a mild form of this. Originally, she wore youthful overalls. Now she wears a T-shirt that exposes her midriff and jeans. Somewhat justified in that she is physically maturing.
* ''VideoGame/DevilMayCry'':
** Trish seems to get bustier with each new game appearance. In the original game, she looked like [[http://vignette2.wikia.nocookie.net/devilmaycry/images/b/bf/Trish_DMC.jpg/revision/latest?cb=20150330062543 this,]] for her reappearance in the fourth game, she looked like [[http://vignette1.wikia.nocookie.net/devilmaycry/images/f/f5/Trish_4.jpg/revision/latest?cb=20130220031209 this,]] with a noticeably more buxom bust [[spoiler:(moreso in her guise as [[http://vignette4.wikia.nocookie.net/devilmaycry/images/a/a0/Gloria.jpg/revision/latest?cb=20130220061600 Gloria]])]], and now in ''VideoGame/MarvelVsCapcom3'' she looks like [[http://marvelvscapcom.wikia.com/wiki/File:Trish_MvsC3-FTW.PNG this.]]
** Lady changed quite a bit physically between ''VideoGame/DevilMayCry 3'' and ''VideoGame/DevilMayCry 4'', growing a couple of breast sizes and shrinking her clothes a couple of sizes too. It would seem that any woman who is around Dante for more then a day gets progressively sexier by default.
* Creator/{{Nintendo}} redesigned Tiny Kong from the ''VideoGame/DonkeyKongCountry'' game series in this fashion. Originally, in ''VideoGame/DonkeyKong64'', she was essentially a toddler with long twin ponytails, as she is the ''younger'' sister to Dixie Kong. In the [[UsefulNotes/NintendoDS DS]] [[UpdatedRerelease remake]] of ''VideoGame/DiddyKongRacing'', she's suddenly a teenager and sports a tank top and some baby blue pants; essentially an alteration of her original attire. This "age-up" is unexplained and she's still supposed to be Dixie's younger sister even though she now looks noticeably older -- not just taller, ala Luigi of the Franchise/SuperMarioBros -- than Dixie (who still mostly resembles a [[TertiarySexualCharacteristics female version of Diddy Kong with blonde hair]]).
* In Franchise/{{Double Dragon}}, token female [[WhipItGood whip-wielding]] mook Linda has gotten steadily more fanservicey. In ''1'' she had bare shoulders and wore purple, but was otherwise barely recognizable as female. In ''2'' and most of the arcade versions she was a reasonably buxom but otherwise rather butch punk with a mohawk. She was then absent until the Super Nintendo version of ''Battletoads & Double Dragon'', where she was a busty blonde in a midriff shirt and camo. Then ''Neon'' turned her into a Main/{{Dominatrix}} and upgraded the fanservice to the point of parody.
* Another literal, if mild, Fanservice Pack occurred in ''VideoGame/DungeonsAndDragonsOnline''. Standard garb for male and female characters is fully covering, but players can buy cosmetic "kits" that change the look, often displaying more skin. After a recent update, players discovered that familiar NPC hirelings had started wearing them as well.
* ''Franchise/TheElderScrolls'':
** Nocturnal, the [[OurGodsAreDifferent Daedric Prince]] of [[TheSacredDarkness Night and Darkness]], has received this treatment throughout the series. Her ''[[VideoGame/TheElderScrollsVSkyrim Skyrim]]'' depiction wears a black cloak which barely covers her legs, completely exposing the thighs, while the top [[AbsoluteCleavage reveals her cleavage down to her belly]]. This is in contrast to her ''[[VideoGame/TheElderScrollsIIDaggerfall Daggerfall]]'' and ''[[VideoGame/TheElderScrollsIVOblivion Oblivion]]'' appearances, which instead have her in a robe that is far less revealing.
** Azura, the Daedric Prince of Dawn and Dusk, inverts the trope. In ''Daggerfall'', her sprite is actually topless. In ''[[VideoGame/TheElderScrollsIIIMorrowind Morrowind]]'' and ''Oblivion'', her statues are topless but [[NippleAndDimed lacking]] in [[BarbieDollAnatomy details]]. Her avatar which appears in ''Morrowind'' and ''Tribunal'' is much more modestly dressed. Her statues in ''Skyrim'' and ''[[VideoGame/TheElderScrollsOnline Online]]'' are no longer topless, featuring AbsoluteCleavage instead.
* In ''Videogame/{{EverQuest}}'', Firiona Vie was blatant fanservice from the beginning, but around the ''Shadows of Luclin'' expansion they turned her top, formerly more or less a sports bra, into two pieces of cloth laced together. Years later Sony Online Entertainment decided to deliberately try and get away from their reputation of using fanservice to sell ''[=EverQuest=]'' and returned Firiona Vie to her original look.
* In ''VideoGame/FateExtra [[{{Interquel}} CCC]]'', the three playable servants are given alternate costumes to wear. While [[http://images1.wikia.nocookie.net/__cb20111208160434/typemoon/images/d/d0/SaberBride.png Saber's]] outfit is actually ''less'' fanservicey than her [[http://images2.wikia.nocookie.net/__cb20111125171318/typemoon/images/2/2a/Saber_%28Fate_Extra%29.png original one]], [[http://images4.wikia.nocookie.net/__cb20111208160435/typemoon/images/2/2a/ArcherCCC.png Archer]] and [[http://images4.wikia.nocookie.net/__cb20111208160434/typemoon/images/6/6c/CasterCCC.png Caster]] have no such luck.
** [[VisualNovel/FateStayNight That other Saber]] gets hit with this in ''VideoGame/FateGrandOrder'', receiving several AU versions who make the original ''Fate/stay night'''s Rider look flat-chested. Rider, too, gets an alternate form who's even more voluminous and revealingly-clothed than the original. Inverted, on the other hand, inasmuch as Type-Moon has long since left behind its phase of doing outright R-rated material.
* ''Franchise/FinalFantasy'':
** ''VideoGame/FinalFantasyX2'' has two examples in Yuna and Rikku. In ''VideoGame/FinalFantasyX'', Rikku wears a vest and hotpants, but trades that for a thong[=/=]bikini miniskirt combo in the sequel. In fact, her X-2 costume is the image on the DangerouslyShortSkirt page. Yuna, on the other hand, goes from a conservatively dressed (albeit with black bra showing) summoner, to hot pants and an AbsoluteCleavage baring halter top complete with the Zanarkand Abes logo hanging there.
** Penelo in ''VideoGame/FinalFantasyXIIRevenantWings'', wears less clothing and gets more screentime than in her appearance in ''VideoGame/FinalFantasyXII''. Though admittedly she is wearing her ''Revenant Wings'' costume in the ending sequence of ''FFXII''.
** Serah Farron from ''VideoGame/FinalFantasyXIII'' and ''[[VideoGame/FinalFantasyXIII2 XIII-2]]''. In ''VideoGame/FinalFantasyXIII'' Serah spends most of the game as a crystal (it's a long story) and whilst clearly designed to be cute, doesn't really wear anything more revealing than a Type A ZettaiRyouiki -- actually making her the most conservatively dressed of the major characters. Come [[VideoGame/FinalFantasyXIII2 the sequel]]; and Serah's now wearing a very tight and very short dress, still rocking the ZettaiRyouiki, and has, depending on your interpretation, either [[HiddenBuxom started showing off her cleavage]] or has "developed" since the first game.
** Serah's big sister Lightning has received a HotterAndSexier makeover for ''VideoGame/LightningReturnsFinalFantasyXIII'', complete with larger breasts and JigglePhysics.
* [[https://vignette.wikia.nocookie.net/vsbattles/images/9/9c/Micaiah_%28FE10_Artwork%29.png/revision/latest?cb=20170113090828 This]] is the main protagonist of ''[[VideoGame/FireEmblemTellius Fire Emblem: Radiant Dawn]]'' in her own game. [[http://i0.kym-cdn.com/photos/images/original/000/583/150/b84.jpeg This]] is the same character as {{DLC}} in ''VideoGame/FireEmblemAwakening''.
* Mia from the ''VideoGame/FireEmblemTellius'' games gains at least two cup sizes and a couple years between the two games. Making her less jailbait and more hottie.
* ''VideoGame/KantaiCollection'':
** Amagi loses the all-concealing kimono, revealing skimpier attire, after getting remodelled.
** Isuzu becomes visibly bustier after her second remodel.
* In ''VideoGame/KnightsOfTheOldRepublic'', The Handmaiden starts out wearing a sensible white outfit that, while being a little tighter than would occur in reality, did cover her from head to toe. Challenge her to a duel, and she shows up in her underwear (Echani tradition dictates fighting duels in the nude, but the game is T-rated. Or rather, the Handmaiden ''claims'' Echani tradition dictates that. Atton, who while not Echani himself has some experience with their traditions, implies that that that kind of duel is ''supposed'' to wait until you're a bit more familiar with one another). Turn her to the Dark Side and she'll start going for a slightly goth-ish look as well, which works surprisingly well with her WhiteHairBlackHeart nature.
* Riot Games has slowly been doing this for some older champions in ''VideoGame/LeagueOfLegends'', along with replacing some of the outdated looking splash arts for some characters. Inverted in one case, though -- ChainmailBikini-wearing Sejuani got almost entirely covered and now wears a BreastPlate.
* When Nintendo was making ''[[VideoGame/TheLegendOfZeldaOcarinaOfTime Ocarina of Time]]'', they were originally going to give Link a character design similar to the one in ''[[VideoGame/TheLegendOfZeldaALinkToThePast A Link to the Past]]'' and ''[[VideoGame/TheLegendOfZeldaLinksAwakening Link's Awakening]]''. [[http://iwataasks.nintendo.com/interviews/#/3ds/zelda-ocarina-of-time/1/7 Then the wife of the man in charge of the character designs, Yoshiaki Koizumi, asked if he could redesign him to be better looking.]] [[ThrowItIn He complied.]]
-->'''Aonuma:''' So Link is your wife's type?\\
'''Koizumi:''' Yes.
* VideoGame/MassEffect3 made the female cast across the board more conventionally attractive, generally by adding make-up or increasing their bra size. Ashley Williams in particular got heavily redesigned between the second and third games. Besides the changes that everyone got, her practical hair bun got replaced with shoulder-length model hair, her modest hardsuit got replaced with a minidress, tight pants and high heels, and her face got redesigned to be less bland.
* ''Franchise/MegaMan'':
** Alia as of ''VideoGame/MegaManX 8''. She [[LettingHerHairDown let her hair down]], received an "upgrade" that gave her large breasts, [[OptionalPartyMember among]] [[TookALevelInBadass other]] [[RescuedFromTheScrappyHeap things...]]
** Doctor Orihime of ''VideoGame/MegaManStarForce 2'' developed a ''[[GagBoobs much]]'' more prominent chest in ''Ryuusei no Rock Man Tribe'', TheAnimeOfTheGame. The show never exploited them, but ''sheesh''.
* Otacon from ''Franchise/MetalGear'', who was upgraded from a standard ratty-looking nerd into an exceptionally lovely HollywoodNerd (probably to compensate for [[PlotRelevantAgeUp what happens to Snake]]). And Solid Snake himself. He was average-to-good-looking in the concept art for ''VideoGame/MetalGear'' and pretty ugly and middle-aged in ''VideoGame/MetalGear2SolidSnake'', but in ''VideoGame/MetalGearSolid'' he was entirely redesigned and ended up completely ''smoking''.
* The ''VideoGame/NeverwinterNights'' module creating community has several ''literal'' fan service packs, especially the hacks that accompany ''VideoGame/ADanceWithRogues''.
* Irene Lew from ''VideoGame/NinjaGaiden'' [[spoiler: and ''VideoGame/DeadOrAlive'']], started out as a modestly attractive brunette in the original NES trilogy, then graduates into a tall, shapely, blonde ActionGirl with AbsoluteCleavage in the newer ''VideoGame/NinjaGaiden'' [[spoiler: and ''VideoGame/DeadOrAlive'']] games.
* ''VideoGame/{{Neptunia}}'':
** [=CPUs=] in the series almost all undergo a level of this when transforming. It goes from subtle (Noire just smiles more and shows more or less the same amount of skin) to overt (Neptune puts on about four years and at least as many cup sizes) to Plutia (who goes from an adorable girl who wears her fluffy bunny slippers everywhere to {{Dominatrix}} sex goddess). Considering the girls are all personifications of various game consoles, [[JustForPun the trope name can be taken literally]].
** Uni actually reverses this; she loses some of her height, curves, and bust when she transforms, to the point where another character wonders aloud if she pads her more covering casual dress. (As with many CPU traits, this is a joke on the console she represents. Later, more powerful models of PSP were also slimmer.)
* Featured in the form of DownloadableContent in ''VideoGame/NitroplusBlasterzHeroinesInfiniteDuel'' by giving players the opportunity to have Super Sonico, Homura, and Heart fight in bikinis.
* Joanna Dark from ''VideoGame/PerfectDark'' went from looking like [[http://perfectdark.retropixel.net/pd/renders/jodark_pd_08.jpg this]] in the first game, to looking like [[http://perfectdark.retropixel.net/pdzero/renders/jodark_pdz_07_sm.jpg this]] in the second one. And the second game was a ''prequel''. Maybe she had them reduced for stealth purposes.
* ''Franchise/{{Pokemon}}'':
** Sabrina gets one in ''VideoGame/PokemonHeartGoldAndSoulSilver''. She used to wear a modest outfit. Now she wears a tank top that exposes her midriff.
** Elesa's outfit in ''VideoGame/PokemonBlackAndWhite'' was fanservice-y, but still covered most of her body. In the sequels, she has her midriff and most of her legs exposed.
** Rare male example, two in fact: [[VideoGame/PokemonRedAndBlue Red and Blue]] were already considered rather attractive at [[VideoGame/PokemonGoldAndSilver age 14]] by fans, but some years down the in-universe timeline they appear again in ''VideoGame/PokemonSunAndMoon'' as young adults... And let's just say puberty was very kind on them. Red now has sharper features and has clearly gained a few pounds in muscle, and Blue has gotten even more {{Bishounen}} and sports a more relaxed look.
* Inverted with Kaileena in ''VideoGame/PrinceOfPersiaTheTwoThrones'' who has smaller breast than in the [[VideoGame/PrinceOfPersiaWarriorWithin previous game]].
* In ''VideoGame/ResidentEvilTheDarksideChronicles'' Claire's redesign for the retread through 2 gave her a cup size, tightened her shirt and gave her more plump buttocks. The developer actually admitted to doing this.
* A notable variation in VideoGame/RuneFactoryFrontier, occurring within the course of a single installment: romantic interest Eunice begins the game visibly overweight, but as part of her CharacterDevelopment, she can make a conscious decision to diet and slim down, to the point that she will [[GameplayAndStoryIntegration flat-out refuse sweets given to her as gifts]]. Doing so results in a physical appearance more in line with the series' typical character designs (slim and "cute"), and is the only way to see her in a swimsuit.
* Shaundi's bust gets noticeably larger in ''Videogame/SaintsRowTheThird'' compared to her previous appearance in ''Videogame/SaintsRow2''. She has also gotten taller, lost her dreadlocks and dresses in a more flattering outfit. She also becomes a mega-bitch obsessed with revenge, so that might turn quite a few people off.
* ''VideoGame/SoulSeries''
** Ivy keeps [[http://www.gamesradar.com/us/ps3/game/news/article.jsp?sectionId=1006&articleId=20070613124925139083&releaseId=20070613105150193045 getting bigger and bigger.]] The [[JigglePhysics magnitude and degrees of freedom]] ramp up with each release. The ''Soulcalibur'' gals in general tend to fall under this. [[BreastExpansion If their breasts don't get bigger]], [[{{Stripperiffic}} their default outfits get smaller.]] Ivy eventually hit her peak in IV, though, because V's outfit is actually ''less'' revealing. Apparently the developers realized if they made her even more {{Stripperific}} they probably couldn't hold onto their T rating.
** Sophitia Alexandra provides the PageImage, with her bust size growing in each entry in which she appears. Her change in breast size between ''Soulcalibur 1'' and ''Soulcalibur 2'' can be justified with the fact that she became a mother: pregnancy can cause breast sizes to increase.
* ''VideoGame/StarcraftII'':
** Sarah Kerrigan received an almost complete makeover. While she was by no means unattractive in the first game, her overall look was [[http://images.wikia.com/starcraft/images/8/8a/SarahKerrigan_SC1_Cncpt1.jpg more utilitarian]], especially as a ghost.
** In the second game, her ghost look was changed to look more like Nova, another female Ghost in the series. [[http://images.wikia.com/starcraft/images/9/9e/SarahKerrigan_SC2_Art1.jpg Her catsuit]] become more form-fitting and white, and her facial features became softer and more youthful.
** After her infestation, [[http://images.wikia.com/starcraft/images/6/66/InfestedSarahKerrigan_SC1_Art2.jpg she had sickly green skin]], glowing eyes, a distinctive dreadlock hairstyle, black carapace-like armor, and claw-tipped bone "wings". [[http://images.wikia.com/starcraft/images/b/b6/InfestedKerrigan_SC2_Art4.jpg Her infested form]] in the second game made her into a GorgeousGorgon, with a more form-fitting carapace that made her look almost nude and gave her [[CombatStilettos high heel-like]] protrusions on her feet.
* Zero Suit Samus' redesign in the fourth ''VideoGame/SuperSmashBros'' game changes her design from the one used in the ''VideoGame/MetroidPrime'' (that ''Brawl'' used) to the one used in ''VideoGame/MetroidOtherM'', as well as adding high heels that also double as rocket boots. Her physical features were altered so that she [[http://www.ssbwiki.com/images/5/59/Zero_Suit_Samus_SSB4.png sports a more athletic build, but her breasts seem to have become somewhat larger]] compared to her ''Brawl'' [[http://www.ssbwiki.com/images/1/10/Zero_Suit_Samus_SSBB.jpg design]].
* From ''VideoGame/{{Tekken}}'' 3 to Tekken 6, Julia Chang's outfit mainly involves a top with a body-hugging vest, combined with a very short denim skirt that provided lots of Panty Shots since her very first appearance. Her skimpiest one is her Tekken 4 outfit and of course, [[spoiler: as the luchadora Jaycee.]]
* ZigZagged with Lara Croft in the ''Franchise/TombRaider'' franchise. Lara's breasts seemed to have gotten larger and larger by ''VideoGame/TombRaiderIII'' and ''VideoGame/TombRaiderTheLastRevelation''. Once the franchise gotten a reboot, Lara's breasts, while still fairly large, were given much more realistic proportions. When ''VideoGame/TombRaider2013'' was being developed, the developers not only made Lara's breasts smaller, but they kept redesigning her over and over until people would look at Lara's face first instead of her breasts.
* In ''VideoGame/WarshipGirls'', Lexington's remodel exchanges her sailor blouse for a blazer without blouse that lets you see her bra.
* ''VideoGame/WorldOfWarcraft'':
** Sylvanas Windrunner's original model was not only incorrect to what she was (millions of players who either didn't [[AllThereInTheManual read the manual]] or play ''VideoGame/WarcraftIII'' were left thinking she were a Night Elf instead of a High Elf), but not particularly sexy. "We can't have this on our undead elf DarkActionGirl", said Creator/BlizzardEntertainment and changed her for the better. Now she looks much closer to her ''Warcraft III'' [[http://images3.wikia.nocookie.net/__cb20081005143430/wowwiki/images/e/e9/SylvanasWar3UD.JPG model.]]
** When ''VideoGame/WorldOfWarcraft'' launched, there were only a few dozen High Elves in the game, all [=NPCs=], all of them were fishes out of water in their stories, and Sylvanas was the only undead one. Considering all that, Blizzard probably decided it wasn't worth the trouble to make a unique character model for her at the time. Then the first expansion came, which included a few more High Elves and updated their appearances but Sylvanas was still the only undead one, which might be why she was left with the appearance of a Night Elf. In the second expansion, though, she was getting more time in the main story, so keeping her as a Night Elf would have been really glaring. Prior to the first ExpansionPack, all High Elves used recolored (and ugly-as-hell) Night Elf models. Some still do.
* In the ''VisualNovel/ZeroEscape'' series, Clover went from wearing an outfit that had a DangerouslyShortSkirt but was otherwise modest in ''VisualNovel/NineHoursNinePersonsNineDoors'' to wearing what can be best be described as a bikini top, short shorts, and go-go boots in ''VisualNovel/VirtuesLastReward''.

[[folder:Web Comics]]
* Amber from ''Webcomic/{{Shortpacked}}'' has been [[http://shortpacked.com/comic/book-1-brings-back-the-80s/06-mrs-greg-killmaster/a-62/ getting]] [[http://shortpacked.com/comic/book-2-pulls-the-drama-tag/07-bride-of-faz/corset/ progressively]] [[http://shortpacked.com/comic/book-7/03-summer-slump/nocorset/ hotter]] with each makeover, as her self-confidence increased.
* Dave Davenport from ''{{Webcomic/Narbonic}}'' is a male example, starting off as very dumpy and unattractive before growing progressively more handsome as the comic progressed. For comparison, check out the left (earlier) and right (later) pictures in [[http://www.narbonic.com/cast.html Dave's official bio]]. This seems to be about equal parts ArtEvolution[[note]]encouraged in part by fan-art portraying Dave as a classic ActionHero, which amused the creator no end[[/note]] and CharacterDevelopment, as Dave starts taking better care of his appearance as he gains self-confidence and settles into his job as [[MadScientist Helen Narbon]]'s computer guy.
* Ellen "Elf" Foxworthy, from ''Webcomic/SchlockMercenary'', was made much more obviously feminine, as part of an infiltration of a "power makeover" reality TV show. The show only did her hair, make-up, and outfit (which she didn't keep) while the actual body-mods were her own idea beforehand (after being reduced to a head-in-jar they were going to clone her a new body and she requested a few modifications). She added a few cup sizes and at least 6 inches to her height. She's first spotted by the make-over show while out shopping for new clothes since none of her old stuff will fit her new body.
* It didn't take long for her to get "upgraded", but Zoe from ''Webcomic/SluggyFreelance'' was originally very plain-looking.
** Possibly {{Justified|Trope}} as far back as her first appearance. Or {{Foreshadow|ing}}ed.
-->'''Zoe''': [[http://www.sluggy.com/comics/archives/daily/970923 Y'know, times like these make me want to invest in a push-up bra.]]
* ''PvP'' has a couple of examples:
** Fairly early in the strip's run, Kurtz changed his art style, giving Jade the sleepy-eyed look and tight turtleneck that are now iconic. Lampshaded in one strip where Jase observes that she 'got hot' and she says, [[PaintingTheMedium "Yeah, I'm drawn differently now."]]
** After Francis and Marcy have sex, they "{{level up|AtIntimacy5}}" and become three years older. As part of her next experience level package, Marcy gains "Hips and boobs", though her newly enhanced physique gets toned down in subsequent installments.
* ''Webcomic/DanAndMabsFurryAdventures'', after [[http://www.missmab.com/Comics/Vol_1118.php undergoing]] some ArtEvolution, provides this for some female fans. Daniel is now more muscular, as befits a semi-retired adventurer who is still keeping his training up.
* Haley from ''Webcomic/TheOrderOfTheStick'', when she decided that [[http://www.giantitp.com/comics/oots0675.html "some flaunting is in order"]].
* One of the characters in ''Webcomic/KhaosKomix'', Colin, got a reboot after a few pages. His original design resembled another character, Tom, a bit too much for comfort. The artist edited his previous images with his new design, though it looks somewhat awkward.
* Inverted with Angelika and Julie in ''Webcomic/OurLittleAdventure''. By the time the group reaches Autumnson, Angelika already switched to a more conservative and DarkerAndEdgier costume switch that no longer has her [[BareYourMidriff baring her midriff]] and showing off her [[ShesGotLegs naked legs]]. Julie follows the same route after they enter the city. This is possibly [[JustifiedTrope justified]] due to Summer being over in the story, and it's not as warm out.
* Marigold in ''Webcomic/QuestionableContent''. She starts as a stereotypical skinny, flat-chested unattractive gamer-nerd in her first few appearances. She quickly lost that look, becoming almost the complete opposite, being kind of chubby (with obvious pudge), a decent sized rack, and being over all moderately attractive to most fans (and in-universe characters).
* ''Webcomic/ZebraGirl'': Sandra, after she came back from the Subfusc, got noticeably sexier. The artist is aware of this, and is wary of objectifying her. While he said he will try to keep it from getting out of hand, these changes are here to stay.

[[folder:Web Original]]
* WebVideo/TheNostalgiaCritic went from a typically lazy, chubby, kinda old-looking nerd who didn't know how to dress himself to someone who is actually quite well put-together. Bear in mind that we're not talking about his sanity.
* ''Website/{{Cracked}}'' joked about how often this happens to female characters. (Can be seen [[http://www.cracked.com/article_18741_the-evolution-fictional-characters-by-medium-5Bcomic5D.html here.]])

[[folder:Western Animation]]
* ''WesternAnimation/AvatarTheLastAirbender'':
** Zuko; in the first season, he has his hair in a military style that makes the [[FacialHorror huge burn scar covering half his face]] stand out starkly. As a result, his ExpositoryHairstyleChange after some CharacterDevelopment ''massively'' improves his looks. {{Fangirl}}s are pleased.
** Aang also gets more skin exposed as the series goes on. By the final season, he's shirtless.
** Katara also goes on to expose more and more skin as the series progresses. In the first season she wears a parka that covers everything up to her neck ({{justified}}, she comes from a place with very cold climate). In the last season, she wears a Fire Nation dress that leaves her arms, shoulders and [[BareYourMidriff midriff]] bare.
* In ''WesternAnimation/BatmanTheAnimatedSeries'', D. A. Janet Van Dorn goes from [[http://worldsfinestonline.com/WF/batman/btas/bios/vandorne/01.jpg middle-aged]] in her first appearance to [[http://worldsfinestonline.com/WF/batman/btas/bios/vandorne/04.jpg hot enough]] to date Bruce Wayne by the next.
* Connie from ''WesternAnimation/{{Doug}}'' goes from a chubby, but sweet-natured girl in the Nickelodeon series, to much slimmer, more assertive, and wearing more flattering clothes in the Disney series. She explained that she went to camp over the summer where she lost weight. Doug didn't even recognize her when he saw her.
* Foxxy Love in ''WesternAnimation/DrawnTogether'' had permanently erect nipples in Seasons 2 and 3 (in Season 1 they were erect only in tense moments).
* In the first two seasons of ''WesternAnimation/ReBoot'', the animation studio was rather limited on how much of Dot Matrix was shown -- both due to technological limitations and ExecutiveMeddling on the part of the ABC network. Then season 3 rolled around... Heck the first episode of the new season had Dot dressed up as [[http://www.google.com/imgres?imgurl=http://images2.wikia.nocookie.net/__cb20080301005454/reboot/images/e/ea/Tmad2053r.jpg&imgrefurl=http://reboot.wikia.com/wiki/Malicious_Corpses&h=600&w=800&sz=62&tbnid=eCFJ_quWaL_z9M:&tbnh=92&tbnw=123&prev=/search%3Fq%3Dreboot%2Bdot%2Belvira%26tbm%3Disch%26tbo%3Du&zoom=1&q=reboot+dot+elvira&usg=__w6ijuVQuCiLSLi991448i1dA3sg=&docid=ZTfuFyLQqZkBaM&sa=X&ei=DhqWUsaeCIjboATtu4LoCA&ved=0CC0Q9QEwAQ Elvira just to show this off]].
* Got a whole episode {{lampshade|Hanging}} and {{justifi|edTrope}}cation in ''WesternAnimation/TheRealGhostbusters'' for Janine's between-seasons model change.
* Marge from ''WesternAnimation/TheSimpsons'' is sometimes subject to this:
** The main plot of the episode "Large Marge" is all about her accidentally gaining huge boobs (they were meant for Mayor Quimby's female intern).
** In some Halloween special she is more busty than in regular episodes.
* Parodied in ''WesternAnimation/TheVentureBrothers'', when Brock Samson's [[DrillSergeantNasty old mentor]] gets an EasySexChange. Played straight with Dr. Mrs. The Monarch's costume change.
* After the incident with Asteroid M in ''WesternAnimation/XMenEvolution'', Mystique ended up changing from her comic outfit into a leather crop top, miniskirt, and matching high-heeled boots.