->'''Faith:''' Thanks, sugar daddy!
->'''The Mayor:''' Faith, I don't find that sort of thing amusing, I'm a family man. Now, let's kill your little friend.
-->-- ''Series/BuffyTheVampireSlayer'', "Dopplegangland"

Some villains [[EvenEvilHasStandards have standards]]. They might have no problem gunning cops down in cold blood, but [[WouldntHurtAChild they aren't going to do anything to children]]. Or they might be willing to blow up a city for [[KnightTemplar a holy cause]], but not for [[{{Greed}} money]]. Somewhere they have to draw the line - because, if that line doesn't exist, [[WhatIsEvil good and evil cease to have any meaning at all]].

And for a handful of villains, that line is, "Anything [[Series/TheBradyBunch the Brady kids]] learned AnAesop about." Yes, these are bad guys who believe in good old fashioned family values. Being a kingpin in the international drug trade might be fine, but giving alcohol to minors, most certainly not! It's their duty as a loyal citizen to show respect and admiration for the local police, but nothing says they can't do that ''and'' bribe the cops into murdering their enemies. [[SexIsEvilAndIAmHorny And, of course]], sexual intercourse outside of marriage is strictly prohibited ... unless it's non-consensual, then they can just go wild.

Not all examples of this trope are as self-contradictory as the ones above, though. In some cases, promoting family values may be the ''reason'' the villain is doing all these horrible things, making them a KnightTemplar. And in other cases, the family (wo)man routine might simply be an act, designed to ensure that they remain a VillainWithGoodPublicity. A third case might be that they display acute symptoms of MoralMyopia, putting "family" and "everyone else" into two completely different categories as far as the standards of moral behavior are concerned.

But then again, some just don't seem to see anything odd about speaking an arcane ritual to [[TheLegionsOfHell summon horrific demons into the mortal plane]], then lecture some kids about saying "[[GoshDangItToHeck darn]]" instead of "damn." [[note]]Granted, it could be because [[LikeABadassOutOfHell they know a thing or two about damnation firsthand]] and are insulted to hear those young whippersnappers refer to it so triflingly...[[/note]]

Needless to say, the trope carries its own dose of UnfortunateImplications, especially in a society that is still learning to accept non traditional gender roles and relationships. When used badly, it could lead to the conclusion that [[HitlerAteSugar supporting family values is a bad thing]]. Unless that is [[AuthorTract the author's actual intention]].

Compare StraightEdgeEvil, EvilVirtues, and ChurchgoingVillain. Contrast with MoralDissonance or ValuesDissonance, where an ostensibly family-friendly character can ''unintentionally'' appear villainous to some.

[[noreallife]]
----
!!Examples:

[[foldercontrol]]

[[folder: Anime And Manga ]]

* Claude "Torch" Weaver, one of the CarnivalOfKillers in ''Manga/BlackLagoon'' is a religious man who won't touch alcohol and is the only person in the cast who never swears. He's also a completely insane {{pyromaniac}} who burned his own wife to death.

[[/folder]]

[[folder: Comics ]]

* In contrast to his mostly depraved and foul-mouthed supervillain colleagues, the Doll-Master in ''Comicbook/{{Wanted}}'' is very much a FamilyValuesVillain. He's always polite and well-spoken and never swears, and to his family, maintains the image of a normal and wholesome suburban father. Granted, his wife interprets his absences for villainous activities as signs of adultery, and he actually did cheat on her in an expedition to another dimension, but his wholesome persona is genuine. Shame that he's a ruthless criminal who kills without remorse.
* While their styles of parenting range from hands off to strict/abusive, the supervillain parents in ''ComicBook/{{Runaways}}'' [[VillainsOutShopping maintain normal upper middle class lives when not involved in villainy]] and have typical expectations of their children being successful and want to make the world a better place for them, and believe they are doing what is best for them... by letting the Gibborim destroy and remake it so their kids can live in paradise. The series is practically the poster child for EvenEvilHasLovedOnes / EvilParentsWantGoodKids.
* Ma Dalton from ''ComicBook/LuckyLuke'' is an Anti-Villain example. She is a kind, proper, polite old lady, who doesn't hold with her grown sons swearing, who ensures they wash their hands and say grace before every meal, who doesn't want them consorting with women... and she has no problem whatsoever with the family trade of armed robbery (except when her sons do it haphazardly).
* Played rather disturbingly with {{ComicBook/Ultron}}; one of his desires is to have a family of his own like how the Avengers are. Since he's a robot (and despises [[FantasticRacism humans]]) he builds family members for himself and frequently tries to bring them into his evil plans. Unfortunately for him, Ultron [[AbusiveParents isn't exactly the best father figure]]. His "children" (the Vision, Jocasta, [[ComicBook/{{Runaways}} Victor Mancha]]) have a tendency to [[HeelFaceTurn rebel against him and switch sides]] much to his anger and disappointment.

[[/folder]]

[[folder: Fan Works ]]

* In ''WebVideo/YuGiOhTheAbridgedSeries'', this is pretty much what makes 4Kids so evil, and all the jokes about the dub are pretty much based on this trope.
* In ''WebVideo/DeathNoteTheAbridgedSeriesKpts4tv'', Light is outraged over Near's poor manners:
-->'''Light''': [[FoeYay He was supposed to call me back!]] I wanted [[EvilGloating to gloat]] some more before my flash mob tore him apart! A child I have never met before ''LIED'' to me! His parents should've taught him better... Oh! ''Oh'', orphan. Right.

[[/folder]]

[[folder: Films -- Animated ]]

* ''WesternAnimation/ThePrinceOfEgypt'': Despite ordering the mass infanticide among the Hebrew slaves, Pharaoh Seti I gives every sign of being a family man who genuinely loves his wife and sons. However, this is a rare example that serves to make him creepier rather than sympathetic due to the cognitive dissonance involved; he [[SelectiveObliviousness ignores the obvious implication]] that he nearly murdered the babe who later became his favorite son (Moses) because he doesn't seem to consider him a Hebrew at all instead of a Prince of Egypt.

[[/folder]]

[[folder: Films -- Live-Action ]]

* A popular trope in gangster movies like ''Film/TheGodfather'' and ''Film/{{Goodfellas}}''. The people involved are murderous assholes of the highest order, but they have a code, and nothing is more important than family.
-->'''Don Corleone''': A man who doesn't spend time with his family can never be a real man.
* Don Rafael Montero in ''Film/TheMaskOfZorro'' won't allow children to witness {{Public Execution}}s he's staged to bring out Zorro, or tell his twenty-year old daughter Elena that [[spoiler: he put her real father in a dungeon to die and that one of his soldiers accidentally killed her mother (Montero also promptly shot that soldier for it).]]
* The BigBad of the 1987 ''Film/{{Dragnet}}'' movie is the head of a moral advancement movement, providing the perfect cover for a cult leader terrorizing Los Angeles.
* Donny, the SerialKiller-esque father in ''{{Ted}}'', [[BerserkButton flies into a rage]] if his son or someone else uses foul language.
* ''Film/InsideMan'': The bank robber. Despite brutally beating a hostage, ''executing'' another one, and robbing the bank, he is concerned about the violent content in a video game a young hostage is playing, and resolves to discuss it with the boy's mother. [[spoiler: Subverted in that the execution of the hostage was staged, and the only thing he actually stole was the contents of the safe deposit box of the bank's founder, which were ill-gotten gains from his days as a Nazi collaborator. The "villain" is a lot less villainous than he appears]].
* The warden from ''Film/TheShawshankRedemption'' is ok with brutality, murder, corruption, and extortion, but don't try taking the Lord's name in vain in his presence.
--> '''Warden Norton''': I believe in two things: discipline, and the Bible. Here, you'll receive both. Put you trust in the Lord; your ass belongs to me. Welcome to Shawshank.
* The snobs who run the kids' summer camp in ''Film/AddamsFamilyValues'' are [[FauxAffablyEvil smarmily intolerant]] of anyone who doesn't measure up to their [[DarkSkinnedBlond blond-haired, tanned,]] country-club ideal, which leads them to persecute Wednesday and Puggsley and their AmbiguouslyJewish friend, as well as to slip some [[CondescendingCompassion Condescendingly Compassionate]] rhetoric about Native Americans into a camp skit about the first Thanksgiving. They also believe in being outwardly wholesome ''all the time'', [[StepfordSmiler smiling nonstop]] and encouraging children to enjoy "clean" entertainment like ''TheBradyBunch''. An AlternateCharacterInterpretation is that they're not actually villainous and really ''try'' to be compassionate, but [[ObliviouslyEvil they're so clueless about anyone who is different from them that their efforts come across as awkward at best]].

[[/folder]]

[[folder: Literature ]]

* In ''Literature/UnderTheDome'' Second Selectman Big Jim Rennie is a born-again Christian who has refused to swear or drink since his conversion, and believes highly in family unity. That doesn't stop him from plotting a hostile takeover of the town, filling the police force with rape-happy {{Mooks}}, setting up the largest meth lab in the country, and killing members of his family. It's for "the good of the town," after all.
* [[Characters/HarryPotter Dolores Umbridge]] of the ''Literature/HarryPotter'' novels seems to be this type of person. No lying, no swearing, and so on. It's okay for ''her'' to lie and so forth [[MoralMyopia because then it's for the greater good]].
* This is an interesting secondary [[PlanetOfHats hat]] of the [[ProudWarriorRace Mandalorians]] in the StarWarsExpandedUniverse. The name they call themselves literally translates to "children of Mandalore" and they see all who follow the Mandalorian way as kin in one big, war-mongering family. They are also fanatically family-oriented, and consider getting married and raising children into the Mandalorian life as a sacred tenet (with the father doing the bulk of it). [[DeliberateValuesDissonance Part of the reason they have such a long-standing disagreement with Jedi is due to the Jedi policy of separating Force-sensitive children from their families and forbidding them contact]].
** When Jabba the Hutt had captured the Heroes of Yavin and enslaved Leia, he handed her over to Boba Fett for the night. When Leia prepared to defend herself against a rape attempt, Fett all but rolled his eyes, gave Leia a lecture on the wrongs of premarital sex, and sat beside the door all night so that Leia could have the bed. He may be the nastiest bounty hunter in the galaxy, but he will not abandon his convictions.

[[/folder]]

[[folder: Live Action TV ]]

* ''Series/BuffyTheVampireSlayer'':
** Villain Mayor Richard Wilkins III is really the pinnacle of this trope. He's made deals with dozens of different demons, founded a town specifically so he could lure in people to be killed by monsters, orders numerous thefts and assassinations (including against newborn infants), and his master plan is to become a giant demon that will devour everyone in sight. But he still believes in setting a good example for the children, is disgusted by "immoral liaisons" at the local motel, and his last words to his vampire army before the final battle are, "And boys? Let's watch the swearing." Really, what makes the Mayor interesting is that there's never really ''any'' hint that his personality is the mask--it remains consistent throughout, except for a brief, understandable VillainousBreakdown after Buffy puts his MoralityPet [[LikeASonToMe Faith]] into a coma. Unlike many examples of this trope he's not really a KnightTemplar ''or'' a hypocrite--he's just [[AffablyEvil a generally nice guy whose chief ambition]], incongruously, is [[ScaledUp turning into a gigantic demon snake]]. In one episode he celebrates an evil scheme well done with a hearty "Gosh I'm feeling chipper! ''Who's for a root beer!?''" When he realizes his plan's gone amok [[spoiler:after ascending to demonhood and finding himself face-to-face with a room full of high explosives, his last words]] and only response is, "Well, gosh."
* In ''Series/StarTrekDeepSpaceNine'', this is the Cardassians' [[PlanetOfHats Hat]], best exemplified by Gul Dukat.
* René Benoit in ''Series/{{NCIS}}'' is an international arms dealer who considers himself a businessman.
* Gustavo "Gus" Fring in ''Series/BreakingBad'' is this to a T. Since nobody save for a select few even knows that he's the biggest meth kingpin in the Southwest, it allows him to put on a perfect VillainWithGoodPublicity act.
* Series/TheAddamsFamily aren't really villains (though they do enjoy torturing, and allude to lots of rather nasty things) they are just dark and WEIRD (and kooky and spooky...), but they are very big on family values in almost all media in which they have appeared (values like family, friends, love, mayhem, manslaughter...)
* In the Japanese series ''Series/KamenRiderDouble'', this was the Nazca Dopant's redeeming quality. He was perfectly willing to sell self-destructive and addicting superpowers to greedy and corrupt adults, but was horrified to find them being given to children as test subjects! Despite being TheDragon at the time, he teams up with [[TheHero Double]] to save the children. However, [[spoiler:''RedemptionEqualsDeath'' his own wife, who remains evil throughout the whole series, kills him.]]
* While there is some serious variability in how good they are at it, most of the mobsters in ''Series/TheSopranos'' at least attempt to do this.
* In ''Series/TheStraits'', Harry is fine with drug-dealing and creative murder, but draws the line at arranged marriage for his daughter, and dealing in sex-slaves.
* In the first season of ''Series/{{Leverage}}'', a gang boss is very angry when he learns one of his men took a job beating up a priest. He gets the guy to give the heroes the information they want before saying this man's path to atonement is about to begin.
* Omar Little from ''Series/TheWire'' isn't really a villain, but despite the fact that he's a violent criminal, he can't abide swearing.
** All of Baltimore's gangsters can be taken into consideration since they all abide to the "Sunday Truce" in which all beef is put aside so the people of west Baltimore (gangsters and citizens alike) can attend church with no fear of violence. When the truce is violated, the two shooters are chewed out and ridiculed mercilessly for such a shame.
* ''Series/{{Supernatural}}'':
** Azazel. In season one, two particularly evil demons [[spoiler: turned out to be his children. He was not happy that Sam and Dean killed one of them.]]
-->'''Azazel''': How would you feel if I killed your family? [[HypocrisyNod Oh, that's right. I forgot. I did.]] Still, two wrongs don't make a right.
** The [[MonsterProgenitor Alpha vampire]] has shades of this as well. He views all vampires as his children [[spoiler: and even his [[StockholmSyndrome Stockholm'd]] snacks call him "daddy"]]. His own "mother" Eve is similar, but extends this to all monsters.
** [[{{Satan}} Lucifer]] makes a number of appeals to familial love to justify his evil acts. In "The End", he tells Dean that his only crime was loving his father too much, and he believes it. In "Hammer of the Gods", he is disgusted that [[ArchangelGabriel Gabriel]] would side with "broken, flawed abortions" (humans) over his "own flesh and blood". In "Swan Song", he urges [[ArchangelMichael Michael]] not to fight him because "we're brothers. Let's just walk off the chessboard."
* The Governor from ''Series/TheWalkingDead'' is this. He hides his villainy behind a facade of Southern charm, and seems at time to genuinely care about the people living in the town. He is, however, not averse to committing acts of violence.
* Livia Soprano (of ''Series/TheSopranos'') seems at first to merely be a grumpy old lady. She is very insistent that nobody swear or smoke in her presence. Then she all but encourages her brother-in-law to [[EvilMatriarch put a hit out on her own son]].

[[/folder]]

[[folder: Video Games ]]

* When they're not on the job, many of the mercenaries of ''VideoGame/TeamFortress2'' try to be this, handing out human molars and inordinate amounts of blood money to trick or treaters, defending Snissmas shoppers from inhuman monsters, escorting unarmed noncombatants through deadly robot hordes, and helping children to conquer their fears through teaching them to commit murder. MoralDissonance is invoked, lampshaded, and played for laughs, especially in the case of the Pyro.

[[/folder]]

[[folder: Web Comics ]]


* General Tarquin of ''Webcomic/TheOrderOfTheStick''. He puts a "Baby on Board" sign on his war chariot, offers heartfelt apologizes to his partner in crime [[EvilChancellor Malack]] when Tarquin upsets him, is unfailing polite, and a devoted father. But he also leads a militaristic nation, burns escaped slaves alive. In a comic that sums up his relationship perfectly, he is laughing heartily eating ice cream with his son, while walking past a statue of Tarquin beheading someone.
** An equally good Tarquin moment happens before he's even introduced. When Nale describes the tyrannical general father who raised him, there's a panel depicting the then-nameless general slaughtering his enemies from a spiky war chariot... with a "Baby On Board" bumper sticker.
** Malack himself easily qualifies. Just watch him discuss parenthood with Vaarsuvius, pursue vengeance against Nale for the death of his children, and [[spoiler: forcibly turn Durkon into a new member of his [[ILoveYouVampireSon vampiric "family"]] when their moral differences prove insurmountable]].
--->'''Vaarsuvius:''' Have you considered adoption? I'm certain this war climate provides no shortage of orphans.
--->'''Malack:''' It has crossed my mind, but I'm worried about not having, you know, that special bond...

[[/folder]]

[[folder: Web Original ]]

* The EvilOverlordList contains the line "It's important to spend time with the grand kids."

[[/folder]]

[[folder: Western Animation ]]

* The "Red Hood" from ''WesternAnimation/BatmanUnderTheRedHood'', upon taking over the local drug trade, informs the mobsters that they are NOT to sell their wares to kids... or he'll kill them.
* ''WesternAnimation/TheSimpsons'' had this in Hank Scorpio, a power-mad super villain... [[PetTheDog who wanted to make sure all his employees and their families lived safe, comfortable lives]].
* Black Manta from ''{{WesternAnimation/Young Justice}}'' deserves a place here for using a terrorist mission to teach his son a lesson about honesty.
* Father from ''WesternAnimation/CodenameKidsNextDoor'' '''IS''' this trope. He hates the Kids Next Door and will do everything in his power to wipe them out, sometimes through some rather family-unfriendly horrifying means. However, since he is a father, he dotes on his own kids, the Delightful Children From Down The Lane, and tells them to mind their manners while they carry out acts of villainy, and behave in the presence of adults while they carry out acts of villainy. However, they don't always like Father's rules, which they make clear in several episodes.
** The above example may be debatable, however, as it's revealed that [[spoiler: the DCFDTL are not actually Father's kids, but actually the missing Sector Z of the Kids Next Door, put through a horrifying process called [[BrainwashedAndCrazy "delightful]][[MindRape ization"]] that turned them into what they are today.]]
** A later example both plays this straight and role-inverts it; in one episode[[note]]The one where the KND is trying to save someone from getting a bad haircut from his dad; long story[[/note]], it's revealed that [[spoiler: [[BadBoss Mr. Boss]] and Numbuh 86 are ''father and daughter.'']] They make it clear that the fact that their respective organizations are perpetually at each other's throats doesn't stop them from loving one another as family.

----