->''"There are a lot of things in my life that I thought were real and ended up being fake. Why can't the opposite be true?"''
-->-- '''Monica''', ''Film/{{Accepted}}''

A group of people decide that, for whatever reason, they want to make something. It's not serious. [[Film/{{Accepted}} Maybe they're making a fake college so their parents don't find out that they've been rejected by every college in the country.]] Maybe they make a fake movie so they can [[CastingCouch bang actresses]], or a fake musical so that [[Film/TheProducers they can keep the money]]. But, somehow, people find out about their fake and think it's real. Everyone wants to be part of it, and now they must make it real.

Similar to BecomingTheMask, but with entities. For cases where the goal was to make something real, but have it fail, see SpringtimeForHitler. If it's a person being faked it becomes InventedIndividual. See also SecretIdentityIdentity. Compare {{Defictionalization}}. Not to be confused with FaceHeelTurn.

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!!Examples:

[[foldercontrol]]

[[folder:Anime and Manga]]
* Anime/{{Pokemon}}: This happens to the TeamRocket trio multiple times. They'll open a beauty salon or engage in some other form of seemingly legitimate business just so they can steal Ash's Pikachu or some other rare Pokémon/items. While they're biding their time, [[CutLexLuthorACheck their business draws actual customers and money; why don't they just keep the business]] and stop trying to steal every valuable Pokémon or thing they come across?
** Because on the rare occasions that Ash and friends aren't holding an IdiotBall and figure out the lame disguises, they immediately shout that the seemingly nice people are Team Rocket, and they have to run away or be arrested. This only happens when they ''are'' trying to make a legitimate business, which they did a lot in ''Diamond And Pearl''.
*** Most often this happens with the tournaments that naturally require the main cast to stay in one place for more than a couple episodes, and having Team Rocket continually escape and attack the same place 7 times in a row would stretch disbelief too much.
** Actually, in a few episodes, they apparently do just that (Jesse and James anyway, not so much Butch and Cassidy). [[AttentionDeficitOohShiny They get distracted]] and spend a few episodes, before traveling again, working at a job. This tends to happen particularly at stadium battles, at least until Ash is running into a problem with his Pokemon that their interference can indirectly help with. Or until Ash and company actually buy from them, causing them to remember suddenly the reason they set up the business.
* This is pretty much the origin of the Dollars in ''{{Durarara}}''. Initially, people got e-mailed to join an online group called the Dollars, which was presented as a secret society of sorts, but had no membership obligations, and it was pretty much a joke. Over time, rumors got started about their power and because they acquired a reputation for violence, people started committed crimes in the name of the group. Eventually, their founder realizes things have gone horribly wrong, and starts spreading counter-rumors about them being a heroic group in order to stop this.
** [[spoiler:The fun part is that ''this also works'', or at least it does until Izaya arrives.]]
*** Well, [[spoiler:it's not that Izaya wants to stop the heroic nature of the group - he was the one who spread the e-mail around in the first place - but that he wants to have the group be flexible enough so that he can manipulate it to whatever end he wants]]. Sort of.
[[/folder]]

[[folder:Comic Books]]
* In the comics miniseries ''SupermanAndBatmanGenerations'', [[spoiler: Bruce Wayne, now elderly and retired as Franchise/{{Batman}}, confronts Ra's al-Ghul one last time. He wins the duel, is rejuvenated by the Lazarus Pit, and takes Ra's' place. Bit by bit, he dismantles the criminal empire while developing the facades of its front organizations into full-fledged legitimate and socially beneficial enterprises.]]
[[/folder]]

[[folder:Film]]
* The movie ''Film/{{Accepted}}'' used the fake college plan. By the end it becomes legitimate.
* "Sweding" from ''Film/BeKindRewind''.
** The plot of the last act inverts this partway through, when it is revealed that [[spoiler:Fats Waller was not born in Passaic, NJ, or grew up there]], but they [[spoiler:go ahead and make a "documentary" movie about him based on that scenario anyway]].
* In the movie ''Film/CampNowhere,'' four kids get out of summer camp by inventing a fictional camp just far enough from their suburb to be hard to check on. Then the four head out to enjoy summer where their parents can't watch them. Unfortunately, one of the kids blabs about it to a friend, and soon every kid in the neighborhood (who also hate summer camp) shows up to hide there for the summer. Now they have to create at least the illusion of a real camp, because parents will be coming to check. Even worse, the parents have been told different lies. (One pair thinks their kid is going to drama camp, another pair thinks their kid is at weight-loss camp...)
* ''MunnaBhaiMBBS'' starts out with Creator/SanjayDutt's character hiding his mafioso persona from his father. Accordingly, every year, he converts his base of operations into an imitation hospital and dresses up his goons as assistants. It only falls apart when the father meets an old friend who's also a doctor.
* In Creator/WoodyAllen's ''Film/SmallTimeCrooks'', two wannabe bank robbers rent a storefront next to a bank in order to tunnel their way in. The wife of one runs a cookie store out of the storefront to act as cover. They fail completely at tunneling into the bank vault, but the cookie store is a huge success.
* ''Film/YTuMamaTambien'' plays with this, with the majority of the movie being a road-trip to a beach called "Heaven's Mouth"[[note]]established very early in the film to be one of the male protagonists' favourite euphemism for vagina[[/note]] begun in the hope of getting Luisa to sleep with one or both of them. They actually find it...
* In the Creator/SteveMartin comedy ''Film/MyBlueHeaven'', Martin plays a gangster in the witness protection program. Bored with life as a suburbanite, he begins a scam that involves getting donations of loose change to "renovate the little league park." At first he plans on just pocketing the money and getting out of town. By the end of the movie, not only does the local little league team have a new place to play, Martin is coaching them.
[[/folder]]

[[folder:Literature]]
* ''Literature/FoucaultsPendulum'' by Creator/UmbertoEco does it with an AncientConspiracy. [[spoiler: By the end of the book, the more enthusiastic of the two conspirators becomes a victim of cult assassination, and the other one ends up merely waiting until everyone realizes it's all a hoax to come and kill him as well.]]
* A major plot point of ''Literature/ThePostman'' (both the David Brin book and [[Film/ThePostman the Kevin Costner movie]]): a [[TheDrifter drifter]] tries to get into a town by posing as a United States postman AfterTheEnd, and things snowball.
* In HBeamPiper's novel ''The Cosmic Computer'', the protagonist begins organizing a search for a [[DeusEstMachina supercomputer]] left over from a recent war, even though his investigations on Earth indicate that the computer never even existed. The search itself leads to the very economic and morale revival that people had hoped to obtain by finding the supercomputer (just as the protagonist intended). [[spoiler: It turns out that the computer exists after all. TheFederation covered it up because it had predicted that 1)the Federation was [[JustBeforeTheEnd irreversibly decaying]] and 2)the decay would [[SelfFulfillingProphecy snowball if this fact became generally known]].]]
** The "short version", ''Graveyard of Dreams'', cuts off just before the spoiler...but has a better-sounding name.
* In PoulAnderson's "The Critique of Impure Reason," Felix Tunny is trying to motivate an improperly imprinted robot to go on a space mission; the robot has become addicted to literature (and literary criticism) dripping with {{Wangst}}. Tunny fakes the revival of SpaceOpera, and the robot is inspired -- [[spoiler: but other people read excerpts from his (plagiarized) story, and like it, and want more....]]
--> [[spoiler: "Maybe our book is crude, but it does touch something real ... there's going to be a spate of novels like this, and many will make a whopping profit, and some will even be genuinely good..."]]
* In ''Son of Interflux'' by GordonKorman, the protagonist uses student government funds to buy a patch of land that his father's corporation needs for a building project (as a joke). When the student government figures it out, he pretends he did it for the environment, and a real environmental movement grows up around it.
* In a way, this is how Dumbledore's Army comes about in the ''Literature/HarryPotter'' series.
* In LoisMcMasterBujold's ''Literature/VorkosiganSaga'' novel ''The Warrior's Apprentice'', Miles invents the "Dendarii Free Mercenaries" out of whole cloth as a quick cover story. Then the new "provisonal members" start to inadvertently PullTheThread , so he adds more detail. The sound doctrine means they win battles, which leads to people joining. By the end of the novel there actually IS a Dendarii Free Mercenaries, uniform, field manual, hidden government backing, and all. The majority of what defined the Dendarii was essentially made up on the spot by 3 terribly overworked people.
* In the beginning of ''[[Literature/TheSagaOfTheNobleDead Dhampir]]'', Magiere and Leesil [[TheCon had a good scam going]] in [[MonsterProtectionRacket staging Vampire Slayings]] and taking peasant hamlets for everything they can get, but them Magiere gets tired of it, buys a bar in a seaside town to retire to... and ends up at odds with the real vampires haunting the place (not to mention learning the hated whispers of her childhood had basis in fact).
* In ''Film/TheGodfather'' this is explained as the ultimate objective of the old-line Mafia families--to create conditions in which their children could become legitimate pillars of society. Vito and Michael Corleone actually try to get the Corleone Family out of 'the olive oil business' [[spoiler: by avoiding narcotics trafficking and moving its resources into legitimate businesses (legalized gambling in Las Vegas, construction, and the movie industry).]] Unfortunately, things don't turn out as planned.
* Near the end of ''[[Literature/PhulesCompany Phule's Paradise]]'', the heroes pretend to be filming a movie as a way to keep people clear of an area where they're going to be staging a surprise assault, taking advantage of the presence of a cameraman and a film star. After the dust has settled, they get a number of offers from potential backers, and the company commander suggests that, rather than explain, they just go ahead and have someone make the movie.
** Earlier in that book, a Legionnaire impersonates a member of the {{Yakuza}}; when actual Yakuza come looking for him in the next book, he pretends to be a representative of a secret organization behind all the Yakuza families. He then decides that the best way to keep up this lie (and not get killed) is to actually take over the Yakuza.
* In the ''Literature/SixteenThirtyTwo'' short story "Diving Belle", Ginny Cochran, an assistant librarian from the [[TrappedInThePast time-displaced West Virginia town of Grantville]], [[InvokedTrope engineers such a turn]] by maneuvering the ConMan Fermin Mazalet -- who had stolen books from the Grantville library to help sell a get-rich-quick scheme based on salvaging the warship ''[[http://en.wikipedia.org/wiki/Vasa_(ship) Vasa]]'' -- into a partnership with the four Lennartson brothers whom she had befriended. The four brothers then sign half their shares over to her, and she uses her technical knowledge and the money Mazalet raised to arrange the actual salvage of the ship.
[[/folder]]

[[folder:Live Action TV]]
* When GOB on ''Series/ArrestedDevelopment'' mockingly pretends to be a waiter at the restaurant his mother is eating at, it backfires. Actual members of the staff begin to give him instructions and his mother fails to notice him since she doesn't look at waiters. Not knowing how to end the joke, he finishes the day out actually waiting tables, earning tips in the process, and inadvertently doing an honest day's work [[RichInDollarsPoorInSense for once]].
* In one episode of ''Series/Car54WhereAreYou'', "White Elephant", a team of crooks moves into a diner next door to a bank with the intention of tunneling through ... but the two officers of Car 54 continually interrupt them by trying to help the diner succeed.
%% If anyone has seen the ''Car 54, Where Are You?'', elaboration or correction would be appreciated; I've only heard of it secondhand. -- @/RobinZimm
* Not exactly TV, since it was a direct-to-video special, but in ''ChouNinjaTaiInazuma'' the main character, a TV producer from 2076, starts out trying to make three losers from the Edo period think they're superheroes, but when actual monsters start attacking she has to make them into real superheroes.
* The ''Series/{{Community}}'' study group was originally completely fake, created as a means for Jeff to try and hook up with Britta.
* ''ILoveLucy'' had an episode where Lucy and Ethel tried to pay their way to Europe by inventing a charity.
** An episode of RunningWilde had a similar plot.
* On ''ItsYourMove'', Matt invented a fake band, the Dregs of Humanity, when Eli accidentally lost the money to hire a band for a school dance. The band actually consists of four skeletons from the biology department, but somehow they not only make it big, but are sued by several people, from a man who claims to be their original manager to a woman who claims one of them is the father of her baby.
* ''OffCenter'' had an episode where Chau, creates a fake band ("The Chau Project") in order to get girls. He gets carried away and ends up booking a gig despite him only having had one guitar lesson and none of the other band members knowing anything about music. However in the end it was revealed said lesson was a ''really'' good one...
* An episode of ''Series/{{Seinfeld}}'' when one of Elaine's co-workers keeps calling her Susie, and due to an elaborate chain of events everyone is convinced Susie is a real person. Elaine "kills her" by telling her co-workers Susie killed herself, and there is somehow a funeral at the end.
* ''ThirdRockFromTheSun'' had an episode where Sally puts up a sign advertising her "hair salon" (which was really an excuse to get a tax refund) and then begins getting customers. She decides to run with it, because she enjoys the gossip...but the business tanks when her customers realize her haircuts are awful.
* Henry from ''MadMen'' invents a fake fundraiser as the reason why he's at Betty's house; she ends up having to host a real fundraiser to keep the lie from being exposed. (The real reason, of course, is that they're having an affair.)
* An episode of ''Series/{{MASH}}'' had Trapper John and Hawkeye create a fake officer so they could sign their own requisition forms and cut through the red tape. When questioned, they would always come up with an impressive story of what the officer was off doing that kept him from being around, to the point that a General came to the camp to have an award ceremony. Rather than come clean about the deception, Hawkeye announced that the officer wasn't coming back because he had heard about wounded soldiers in the jungle and had left to be dropped in by helicopter, having "taken everything he needed with him... except his parachute."
[[/folder]]

[[folder:Radio]]
* Jean Shepherd started his radio career as the overnight host of WOR in New York City. He organized gags with his listeners, the most famous of which involved creating a hoax about a non-existent book, ''I, Libertine'', by the equally non-existent author "Frederick R. Ewing", in 1956. He told his listeners to go to all the book stores and ask for this book and author. Shepherd, Creator/TheodoreSturgeon and Betty Ballantine later wrote an actual book of this, with a cover painted by illustrator Frank Kelly Freas, published by Ballantine Books.
[[/folder]]

[[folder:Tabletop Games]]
* One secret organization in ''TabletopGame/{{Paranoia}}'' started as a rumor, but lots of spies were sent out to find more information about it. After one spy after another was executed for failing to discover any details, one agent simply [[TakeAThirdOption created the organization himself]], so he had something to report back. Since then, other members have joined the organization, [[FlockOfWolves every single one of them spies sent by other groups trying to infiltrate it]].
* TabletopGame/{{Shadowrun}} has this as the backstory for one of the [[MegaCorp Triple-A]] corporations: Mitsuhama was a Yakuza front company that, by happenstance, began making more money legitimately than by organized crime.
[[/folder]]

[[folder:Web Animation]]
* In the [[WebAnimation/HomestarRunner Strong Bad Email]] [[http://www.homestarrunner.com/sbemail179.html "pizza joint"]], Strong Bad and The Cheat try to make a fake pizza joint to pick up chicks and end up making a real pizza joint in the process.
** In the e-mail "diorama", Strong Bad notes that it used to be possible to cheat at book reports by writing them about made-up books, but the Internet means that the only way to do that is to follow this trope by making websites for the author and publisher, and then going ahead and writing the book.
[[/folder]]

[[folder:Webcomics]]
* In a strip in the ''Webcomic/FullFrontalNerdity'' webcomic, the players get more obsessed with running the inn they started as a front for their criminal activities than the actual criminal activities themselves.
[[/folder]]

[[folder:Web Original]]
* Website/CollegeHumor made a trailer for a ''WesternAnimation/DoraTheExplorer'' gritty action movie. It was so popular, fans insisted they make an actual film. So they did.
[[/folder]]

[[folder: Western Animation ]]
* In the ''WesternAnimation/{{Dilbert}}'' episode "The Virtual Employee", Dilbert, Alice and Wally hack the human resources computer to create a fake employee named Todd so as to make use of an unassigned empty cubicle. However, thanks to stupid management and a series of ''Springtime For Hitler''-esque mishaps in trying to get him fired, he is not only considered real, but is practically seen as a veritable messianic figure. When they try to reveal the deception, they get charged with ''murdering him.''
* In an episode of ''WesternAnimation/DuckTales'' Fenton Crackshell creates an advertisement for a product that doesn't exists and it becomes so popular everyone wants it. He then takes an untested bubblegum product from Gyro Gearloose and sells it. Of course, being an untested product there are awkward consequences.
* In ''WesternAnimation/FamilyGuy'', Brian Griffin's mocking self-help book, ''Wish it, Want it, Do it'' becomes a best-seller, eventually leading Brian to buy into his own hype.
** Then he goes on ''RealTimeWithBillMaher'', who criticizes the book, getting Brian to accidentally admit that the book was a hack job. Maher then completely destroys his reputation (it doesn't help that Brian wets the floor).
* In the ''WesternAnimation/KimPossible'' episode "Odds Man In", Drakken establishes a gourmet cupcake franchise as a cover for his world domination plot. The cupcake franchise proves to be [[CutLexLuthorACheck a highly successful moneyspinner]].
** So much so that Dr. Drakken seriously considers "spinning off the [[TakeOverTheWorld whole freeze the world]] division."
* In ''TheReplacements'' Series Finale [[spoiler: Todd and Riley learns that the Fleemco replacement program was made by their long lost uncle because he was bad at parenting. A short time later, The Replacement Program becomes real.]]
* ''WesternAnimation/SouthPark''
** In the episode "Li'l Crimestoppers", when the boys play at being detectives they are recruited by the South Park police force, and tasked with taking down a meth lab by using their hands as guns and making pew-pew noises.
*** They do lose Kenny... again.
** In another episode, it turns out that the entire 2008 election was orchestrated by Barack and Michelle Obama, John McCain and Sarah Palin planning an ''OceansEleven'' style-heist to steal a diamond stored beneath the White House. The plan was to get themselves nominated by both tickets so one of them would have to be elected, then swipe the diamond and fake their own deaths. At the end of the episode, Barack decides to actually give being president a whirl, and convinces Michelle to keep their fake marriage going.
* At the end of the ''WesternAnimation/PhineasAndFerb'' episode "The Chronicles of Meap", they put out a fake trailer to a sequel "Meapless in Seattle" with a bunch of scenes that make absolutely no sense. So many fans didn't realize it was fake (and others just really wanted them to make it anyway) that [[ExecutiveMeddling the writers were forced to write one,]] including finding a way to make all these random scenes make sense. They even explain this at the beginning of the episode, using Star Wars text scrawl.
[[/folder]]

[[folder:Real Life]]
* ''ThisIsSpinalTap'' seems to have resonated so well with the actuality of the music world that the fictional band has released actual albums and done multiple "reunion" performances and appearances. Whether fans of the band are in it for the tongue-in-cheek charm of the {{mockumentary}} or legitimately appreciate the band's unoriginal-original music sort of blurs the line between fiction and reality.
** Christopher Guest, Michael [=McKean=], and Harry Shearer did this ''again'' with folk group The Folksmen in the movie ''AMightyWind''. As part of the parody, the Folksmen "opened" for Spinal Tap in some of those "reunion" concerts. Enough fans in New York didn't get the joke that Guest and company became possibly the only people in history to be ''booed off stage'' so that they could ''come back on''.
* In 1969 Greil Marcus, a critic for ''Rolling Stone'' magazine, penned a spoof "review" of a pending release from the Masked Marauders, a purported supergroup consisting of [[Music/TheBeatles John Lennon, Paul McCartney]], [[Music/TheRollingStones Mick Jagger]], and BobDylan. So many readers bought into the hoax, inundating the magazine as well as the various artists and their managers with requests for information on how to get the album, that Marcus decided to take things a step further by recruiting a London-based skiffle group to record an album in the guise of the fictional Marauders. Even after the hoax was revealed, said album actually made it onto the lower reaches of the ''Billboard'' charts.
* {{Subverted}} In MarvelComics, in {{Retcon}}, the person who pointed out a problem in continuity and at the same time provided a plausible explanation was awarded a [[http://web.archive.org/web/20091022001346/http://geocities.com/mh_prime/8607.html Genuine Marvel Comics No-Prize]] by editor StanLee, a tradition that was kept alive by other editors after he became publisher. This was initially created because fans wanted prizes for finding errors and Stan Lee decided to give (for finding specific things)these no-prize awards (in print) without actually giving anything. However, eventually fans started demanding no-prizes, looking and writing to Marvel just so they could receive one. Some complained that they never received their no-prize, so Marvel began sending out empty envelopes with no-prize on them. Some fans complained their envelope was empty. Writers and artists are sometimes annoyed by receiving some letters just pointing out errors for no-prizes.
* According to [[http://www.avclub.com/denver/articles/this-is-witch-house,49199/ this interview]], the term "witch house music" was invented as a joke and has now taken on a life of its own.
** This happens more often than you'd think with music genres. "Chillwave" was invented the same way.
* More or less as a joke, one hockey fan in upstate New York began an online campaign in 2006 to use the National Hockey League's "[[TemptingFate vote online as often as you like]]" policy to get fringe defenseman [[TheWoobie Rory Fitzpatrick]] voted as a starter in the 2007 NHL All-Star Game. The "Vote for Rory" campaign gathered such steam, and garnered so many votes, that Fitzpatrick was vaulted to the top of the race with only weeks remaining before the game. This led to HypeBacklash among some NHL pundits who thought the All-Star Game was, somehow, SeriousBusiness. In response, the Vote for Rory campaign became less about having fun with a wonky system and more about using that system to grant recognition to a hard-working, "aw shucks" nice guy who would never get that kind of attention otherwise. Ultimately, the only reason Fitzpatrick did not get voted in was poorly-engineered ExecutiveMeddling by the National Hockey League, as revealed in [[http://www.slate.com/id/2157741/ this Slate article]].
* [[http://www.thinkgeek.com ThinkGeek]] posts several imaginary new products every April Fool's day, some of which end up being popular enough and physically plausible enough that they [[http://www.thinkgeek.com/tshirts-apparel/interactive/a5bf/ become real products:]]
-->Yep. This unusual shirt was originally a joke product for April Fool's day. But after your overwhelming positive response and hundreds of e-mails screaming to "make the damn shirt already" we went ahead and made the damn shirt... please enjoy.
* {{Emo}} - a musical genre made up by ''Thrasher'' magazine in the mid-'80s as a satire on [''any word whatsoever'']-core punk. Twenty years later, emerged under that name as an actual hardcore-punk-derived musical subculture.
[[/folder]]
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