[[quoteright:350:[[WesternAnimation/WinxClub https://static.tvtropes.org/pmwiki/pub/images/EvilEyeliner_2299.jpg]]]]
[[caption-width-right:350:[[GothGirlsKnowMagic Which is darker? Their magic or their make-up?]]]]

-> '''The Chick:''' You're wearing lipstick!\\
'''Dark Nella:''' I know, and eyeliner.\\
'''The Chick:''' Where are your glasses? ''[{{Gasp}}]'' You're ''evil!''
-->-- ''WebVideo/TheNostalgiaChick'' reviews

Villains and evil characters [[MakeupIsEvil tend to wear excessive, dark-colored makeup]] on and around their eyes. The key word here is "''excessive''," as in "singlehandedly keeps a cosmetics company in the black" (no pun intended). There are a few ways for the character to apply the Evil Eyeshadow: there's always some on the eyelid accompanied with mascara to darken and lengthen the eye lashes, and the "excessive" extra can be applied as upper or lower eyeshadow... or ''both'' to go the extra villainous mile. The color isn't restricted to just black, but just about any color as long as it's sufficiently dark.

Considering villains tend to go overboard, this is usually also accompanied with ''lots'' of [[UncannyValleyMakeup extra creepy makeup]], and some [[EeriePaleSkinnedBrunette pale foundation and a dark wig or hair dye]] to make the character ''really'' [[LooksLikeCesare look like Cesare]]. Finishing this fearsome facial are EvilEyebrows, either natural or (probably) plucked and stenciled on. The ironic thing is that heavy eye make-up is actually easier to apply, since it doesn't require as much time to blend into the skin as the more 'natural' looking varieties.

By now the villain has so much product on their face (and [[GoodHairEvilHair hair too, probably]]) that they will have a very real aversion to water... not because it's their WeaksauceWeakness, but because a good splash means YourMakeupIsRunning. Heroes are advised to avoid [[VillainousBSOD making them cry]] or splashing them, as the [[VillainousBreakdown resulting fury won't be pretty]] ({{Pun}} intended).

This is a favored feature of makeup in DaddysLittleVillain. Usually accessorized with FemmeFatalons. Compare BlackEyesOfEvil. Compare/contrast with GhostlyGape. See also PaintItBlack and EvilCostumeSwitch.

Despite the trope's common association with women, guys can also wear Excessive Evil Eyeshadow, usually in the form of {{Guyliner}}. They also tend to be a lot... ''quirkier''... than other guy villains. It's also worth noting that this SubTrope of ObviouslyEvil is so exclusively villainous that it's rare to see even {{Anti Hero}}es use Excessive Evil Eyeshadow[[note]]most {{Anti Hero}}es who do usually are {{Nineties Anti Hero}}es at best[[/note]]. If the character also wears a lot of makeup in addition to the excessive evil eyeshadow, expect them to be a MonsterClown. When the darkness is natural, rather than from cosmetics, it's CreepyShadowedUndereyes — and sometimes it's hard to tell which of the two the character has going on, because they have what looks a lot like eyeshadow, but no apparent way to acquire it or time to apply it, so apparently their skin spontaneously generates it.

Sub-Trope of MakeUpIsEvil.
----
!!Examples:

[[foldercontrol]]

[[folder:Anime & Manga]]
%%* Yuda from ''Manga/FistOfTheNorthStar''.
* Kodachi Kuno in ''Manga/RanmaOneHalf'' wears a lot of eyeshadow, and while not being evil per se, she is certainly one of the suitors that is least likely to play fair or be rational (and in that series, that is saying something) and is certainly treated as one of the bad guys.
* Orochimaru from ''Manga/{{Naruto}}''.
* Sesshomaru and Naraku from ''Manga/InuYasha'', also indicating their nobility (as typical of Heian period Japan).
* Drocell Caines from ''Manga/BlackButler'' (anime only).
* In ''Manga/{{Bleach}}'', FillerVillain Muramasa has large fields of purple eyeshadow in a fancy shape. He is fairly reserved but definitely bold, mysterious, and unsettling. Although being the spirit of a zanpakuto weapon, it could just be part of his anatomy.
* [[SinisterScythe Zorin]] [[MasterOfIllusion Blitz]] from ''Manga/{{Hellsing}}''.
* Given a rather sad spin in ''Manga/RurouniKenshin''. Anji Yukyuzan uses ashes to his eyelids and makes himself look scarier... [[spoiler: and the first time he did it, he used ashes taken from the lifeless, burned body of one of his murdered adoptive children.]]
* ''Anime/CuteHighEarthDefenseClubLove'' eventually does this to [[spoiler:Kinshirou Kusatsu]].
* Sailor Galaxia in ''Manga/SailorMoon'' wears heavy purple eyeshadow.
* ''Anime/KillLaKill'':
** Ragyo Kiryuuin is a ''very'' nasty piece of work and also the only character to wear prominent makeup.
** When she is brainwashed and dons Junketsu, [[spoiler:Ryuuko]] dons prominent red eyeshadow and, much like Ragyo in some shots, it makes her look very crazed.
* Croix Meridies from ''Anime/LittleWitchAcademia2017'' wears dark pink eyeshadow to just scream her impending antagonist role. Perhaps symbolically, she lacks it from when she was still friends with Chariot as a teenager, [[spoiler: and noticeably also loses it post HeelFaceTurn.]]
* ''Anime/{{Dancougar}}'': Shapiro Keats wears prominent blue eyeshadow, being a triumphant example of a SissyVillain and TheFightingNarcissist.
* Kars from ''Manga/JojosBizarreAdventureBattleTendency'' is a rare male example.
[[/folder]]

[[folder:Asian Animation]]
* In ''Animation/PleasantGoatAndBigBigWolf'', Wolnie is constantly clamoring for her husband Wolffy to catch them some goats who clearly don't want to be eaten, and she always has noticeable purple eyeshadows on her eyelids.
[[/folder]]

[[folder:Card Games]]
* ''TabletopGame/{{Munchkin}}'' has a card called Evil Eyeshadow. It gives +1 bonus, too.
[[/folder]]

[[folder:Comic Books]]
* Creator/MarvelComics:
** Villainess The Enchantress.
** ComicBook/EmmaFrost is a dual example. She plays the trope straight (apart from going a for a light shade) during her White Queen of the Hellfire Club days, but subverts it now that she's one of the ''ComicBook/XMen'', [[CostumeInertia still wearing]] the silver-white eyeshadow and lipstick.
** Morgan Le Fay, occasional foe of anyone foolish enough to cross her path, tends to wear a lot of purple around her eyes. When drawn by George Perez, it's combined with drawing her to look like someone whose looks clocked out at least ten years ago.
* ''Franchise/WonderWoman'' [[ComicBook/WonderWoman1942 Vol 1]]: Paula von Gunter wears thick black eyeshadow on her upper lids which she stops wearing after her HeelFaceTurn.
[[/folder]]

[[folder:Films -- Animated]]
* Franchise/DisneyAnimatedCanon: Almost all of the female villains of the movies wear prominent eyeshadows, often [[SecondaryColorNemesis green or purple]] in colour, which certainly make their eyes look more [[GoodEyesEvilEyes sunken and thus intimidating]].
** [[http://images.wikia.com/villains/images/d/dd/Madame-medusa.png Madame Medusa]] in ''WesternAnimation/TheRescuers''
** [[http://i269.photobucket.com/albums/jj42/DeivisGiannini/CruellaDevillepose_jpg.png Cruella de Vil]] in ''WesternAnimation/OneHundredAndOneDalmatians''
** [[http://nechel.files.wordpress.com/2010/02/sw_queen.jpg The evil queen]] in ''WesternAnimation/SnowWhiteAndTheSevenDwarfs''
** [[http://media.monstersandcritics.com/articles/1255698/article_images/theydontcallherthewickedstepmotherfornothing.jpg Lady Tremaine]] in ''WesternAnimation/{{Cinderella}}''
** [[http://www.gb93.com/site_images/2011-05-28/maleficent-sleeping-beauty-200a032410-fp.jpg Maleficent]] in ''WesternAnimation/SleepingBeauty''
** [[http://img.buzznet.com/assets/imgx/8/1/2/5/0/4/1/orig-8125041.jpg Zira]] in ''WesternAnimation/TheLionKingIISimbasPride''.
** [[http://blog.ohsorad.com/images/yzma.jpg Yzma]] in ''WesternAnimation/TheEmperorsNewGroove''
** Ursula and Morgana from Disney's ''WesternAnimation/TheLittleMermaid1989'' and ''WesternAnimation/TheLittleMermaidIIReturnToTheSea'' were villains who wore heavy eyeshadow.
*** [[http://3.bp.blogspot.com/_obZu0g1cpoc/SPPhpPdN4YI/AAAAAAAABtA/3HsUs0siTFI/s400/cap078.jpg Marina del Rey]] in the prequel.
*** Vanessa, Ursula's human disguise, also utilized this in some official still arts of her.
** [[http://www.awn.com/files/imagepicker/1/strikeenchant05_Enchanted-Narissa_color_L.jpg Queen Narissa]] from Disney's ''Film/{{Enchanted}}''.
** Mother Gothel from ''WesternAnimation/{{Tangled}}'', however, hers isn't as noticeable.
** Rare male example: Jafar from ''WesternAnimation/{{Aladdin}}''.
** Subverted with the witches from ''WesternAnimation/TheBlackCauldron''. Although neither of them are actually evil, they are all still very nasty.
** [[PlayingWithATrope Played with]] in ''WesternAnimation/{{Hercules}}'': Megara wears it and starts off in league with [[EverybodyHatesHades Hades]]; granted, she was coerced and manipulated into it, and her good morals get the best of her in the end, making her a rare heroic example in Disney canon.
** Among the tropes [[SubvertedTrope subverted]] by ''WesternAnimation/{{Frozen|2013}}'': Elsa wears noticeable purple eyeshadow to go along the perceived GodSaveUsFromTheQueen. Turns out that's not the case: once che gets a grip of her powers, she stops being antagonistic and stands firmly on the heroes' side.
* Ludmilla from ''WesternAnimation/BartokTheMagnificent''.
* Invoked with WesternAnimation/{{Megamind}}; he's not really evil, but he certainly tries hard; and he does not leave off the eyeliner. It's not the most excessive of eyemakeup, but it was emphasized more than usual (because of the [[DeconstructedTrope deconstructive]] nature of that movie): he was deliberately shown putting it on when he's getting into his [[DressCodedForYourConvenience outfit]].
* [[BigBad Coco LaBouche]] from ''WesternAnimation/RugratsInParis''. Along with her ridicoulously devilish outfits, and triangular brows. It's enough for ''babies'' to notice how ObviouslyEvil she is (even Baby Dil who whacks her on the nose with his rattle), but it's somehow not enough for [[HorribleJudgeOfCharacter Chaz Finster]] to notice.
[[/folder]]

[[folder:Films -- Live-Action]]
* [[LooksLikeCesare Cesare]] from ''Film/TheCabinetOfDrCaligari'' was one of the codifiers of the trope in cinema. Creator/ConradVeidt had this going on for all of his career ever after playing that part: his murderously jealous hypnotist in ''The Last Performance'' wears stage makeup even at home, and in ''Film/TheThiefOfBagdad1940'', Jaffar has some quality guyliner going on (inspiring the cat-eye makeup on Disney's Jafar in ''WesternAnimation/{{Aladdin}}'').
* The Red Queen from ''Film/AliceInWonderland2010''.
* Komodo from ''Film/WarriorsOfVirtue'' wore pretty heavy eyeliner.
* If you have trouble keeping Robot!Maria and the real Maria straight in ''Film/{{Metropolis}}'', just remember the robot wears too much eyeliner, and the real Maria doesn't wear any (visible) makeup.
* Peter Parker, while under the influence of [[ClothesMakeTheManiac his new black suit]] in ''Film/SpiderMan3''. Presumably, this was a RequiredSecondaryPower of the suit, as Peter is hardly the type to go shopping for makeup.
* [[DepravedKidsShowHost Mr. Robbie]] from ''Film/ThePsychopath''.
* Frank-n-Furter from ''Film/TheRockyHorrorPictureShow''.
* Poison Ivy at the end of ''Film/BatmanAndRobin''.
* The Joker in ''Film/Batman1989''.
* The EvilOverlord in ''Film/TheForbiddenKingdom'' is quite fond of green eyeshadow.
* Played with in the movie ''Film/SemiPro'', where the coach played by Will Ferrell orders his team to wear eyeliner at their next game to make them look "extra cool" on the camera. While appearing a little odd to the announcers, the eyeliner unintentionally ends up terrifying the opposing team with hilarious results.
* Film/{{Labyrinth}} has Jareth the Goblin King.
* Newly minted Sith Lord Anakin Skywalker in ''Film/RevengeOfTheSith'', with additional [[GoodScarsEvilScars scar over the eye]] and [[RedEyesTakeWarning red-and-yellow eyes.]] This change in look was actually a large part of the film's promotional materials.
* ''Franchise/MarvelCinematicUniverse'':
** ''Film/CaptainAmericaTheWinterSoldier'': The Winter Soldier has almost a full on raccoon look, looking a bit like anti-glare warpaint that got a little out of hand.
** ''Film/AvengersAgeOfUltron'': Wanda Maximoff overused the eyeliner.
** ''Film/ThorRagnarok'': [[https://cdn1.creativecirclemedia.com/taosnews/original/1510496930_b425.jpg Hela]] is ''all over'' this trope.
** ''Film/DoctorStrangeInTheMultiverseOfMadness'': After several films of ''relatively'' tame make up while she was in the Avengers, Wanda ups her eyeshadow game again in her Scarlet Witch persona. It's especially noticeable against the façade she puts up when Stephen comes to visit, or her Earth-838, happy-mother-of-two counterpart.
* In ''Film/BladeRunner'', Pris coats her eye area in black paint before ambushing Deckard.
* In ''Film/TheRibaldTalesOfRobinHood'', Prince John's equally evil sister Lady Sallyforth wears excessive quantities of anachronistic eye shadow in a garish shade of pale green.
* In ''Film/ChaiLaiAngelsDangerousFlowers'', CreepyCrossdresser King Kong uses excessive amounts of eyeshadow; none of which helps him look any more feminine. Especially noticeable during the battle at the castle, where it looks as if his eyes have sprouted metallic green butterfly wings.
[[/folder]]

[[folder:Literature]]
* In ''Literature/WyrdSisters'' gives us our TropeNamer, although it's not an example: Magrat is a kind-hearted witch whose personal aesthetic is something of a Discworld [[GranolaGirl hippie.]] But when she wants to look scary and "witchy," the cosmetics come out and take action...
-->"You're not a witch, are you?" he said, fumbling awkwardly with his pike.
-->"Of course not. Do I look like one?"
-->The guard looked at her occult bangles, her lined cloak, her trembling hands and her face. The face was particularly worrying. Magrat had used a lot of powder to make her face pale and interesting. It combined with the lavishly applied mascara to give the guard the impression that he was looking at two flies that had crashed into a sugar bowl. He found his fingers wanted to make a sign to ward off '''the evil eyeshadow.'''
** ''Literature/CarpeJugulum'' gives us Lacrimosa the vampire, who wears enough Evil Eyeliner to make her apparently [[CosmeticCatastrophe look like Harry the Happy Panda]].
* In ''Literature/AnotherNote'', [[VillainProtagonist Beyond Birthday]] wears copious amounts of theatrical makeup, including heavy eyeshadow and [[{{Guyliner}} eyeliner]], so he can [[IJustWantToBeYou look more like]] [[VillainousCrush his senpai, L]].
[[/folder]]

[[folder:Live-Action TV]]
* Angel when he becomes Angelus on ''Series/BuffyTheVampireSlayer.'' Also Wishverse Buffy. She's not evil, but definitely DarkerAndEdgier (it shows off her DullEyesOfUnhappiness).
* In ''Series/Charmed1998'', whenever the Sisters become evil, their eye makeup becomes heavier. It's especially noticeable during Phoebe's brief stint as the Queen of the Underworld in Season 4, but it dates as back as Season 1, when she was possessed by the Woogyman, and even extends to an alternate timeline's Piper when she went rogue and became a revenge-obsessed anti-heroine.
** In the MirrorUniverse from Season 6, all the evil counterpart of the good characters dress in goth-inspired fashion, so of course the evil Charmed Ones have extra heavy eye make up.
* Dr. Renfro[=/=]Madame X from ''Series/DarkAngel''.
* The most obvious difference between One and his EvilTwin Jace Corso in ''Series/DarkMatter2015'' is that the latter wears black {{Guyliner}}. Most excessive in his first appearance.
* Mimi from ''Series/TheDrewCareyShow''. Drew at least considered her evil. She's the page picture for UncannyValleyMakeup.
* ''Series/TheEternalLove'': Yi Huai starts wearing dark colours and black eyeshadow after he decides to usurp the throne.
* ''Series/HorribleHistories'' has a [[https://www.youtube.com/watch?v=9XSnUo1rpGA sketch]] in which Vikings use eye makeup to make themselves appear more intimidating. [[https://www.youtube.com/watch?v=VPDAxB38hWc Ivan the Terrible]] also sports some extreme eyeshadow, and Dick Turpin wears eyeliner (even if it does heighten his sexiness more than the evilness [[https://www.youtube.com/watch?v=6KbXyALq7uA the song]] is trying to emphasize).
* ''Series/IceFantasy'': The [[BigBad Fire King]] wears the most eyeshadow of any character in the series. His daughter Yan Da inherited his fondness for it, though she's more of an AntiVillain than truly evil.
* ''Series/InterviewWithTheVampire2022'': By the time of the [[Recap/InterviewWithTheVampire2022S1E7TheThingLayStill after-party feast]], the [[{{Guyliner}} eyeliner Louis de Pointe du Lac had worn]] at the Mardi Gras ball has become so smudged that it resembles a thick layer of black eyeshadow, which adds a dramatic flair to his green vampire eyes. Although Louis typically isn't cruel towards his human prey, being blood-starved for the past three nights means that his vampiric urges completely override any empathy he might have felt, so Louis indulges in excessive violence by [[{{Jawbreaker}} ripping out a man's lower jaw]] before exsanguinating him.
* Robbie Rotten from ''Series/LazyTown'', a kids' show, wears an excess of eyeshadow.
* Along with a new black wardrobe in series 4 of ''Series/Merlin2008'', Morgana also gets dark green eyeshadow.
** Mab wears dark eyeshadow.
* ''Series/OnceUponATime'':
** Regina, the Evil Queen favours lots of outfits with a mix between dark eyeshadow and a NavelDeepNeckline. Naturally a flashback to her time pre FaceHeelTurn has her with more subdued eyeshadow. And after she redeems herself, it gets toned down again.
** Zelena manages to merge this with her green skin (she's [[Film/TheWizardOfOz the Wicked Witch of the West]]). Upon becoming the wicked witch, she sports some very prominent eyeliner in her Enchanted Forest costumes.
** Nimue's FaceHeelTurn when she becomes the first Dark One is accompanied by her eyes gaining a noticeable black ring to go along with the other Dark One make-up.
* Lampshaded InUniverse in ''Series/{{Rome}}'' when the fact that Marc Antony has "blackened his eyes with soot" when GoingNative in Egypt is used as propaganda against him.
* ''Series/{{Smallville}}'': In "Spell", Lana, Chloe and Lois get possessed by a trio of evil witches who are after three Kryptonian crystals. All three [[EvilWearsBlack dress in black]] and were excessive eye shadow.
* "Evil" Kirk in the ''Series/StarTrekTheOriginalSeries'' episode "The Enemy Within".
* Also Ensign Hoshi and T'Pol in the MirrorUniverse episode of ''Series/StarTrekEnterprise'', given their roles as more sensual, sexually manipulative characters. It also adds to ''TOS'' look, though, once they board the ''USS Defiant'', which has been brought to their universe from Kirk's time.
* When Ensign Uhura is transformed into the EvilQueen Neve on ''Series/StarTrekStrangeNewWorlds'' she sports very dark eye makeup, with eyebrows and lips to match. And some jeweled accents.
* In the ''Series/{{Supernatural}}'' episode "[[Recap/SupernaturalS02E21AllHellBreaksLoosePartOne All Hell Breaks Loose, Part One]]", this is {{subverted|Trope}}. Lily is made to appear to be the villain, with lots of eyeliner and dark eye shadow, but it is another one of the Special Children who actually starts killing the others.
* Azkadellia from ''Series/TinMan''.
* Caroline from ''Series/TheVampireDiaries'' gets this upon first becoming a vampire. Dropped after a few weeks when writers realized it was ridiculous, as Caroline isn't evil and nor is she trying to look different, and other vampires don't have this effect.
* ''Series/WordOfHonor'': Wen Kexing wears red eyeshadow when he's acting as the Master of Ghost Valley.
[[/folder]]

[[folder:Professional Wrestling]]
* Wrestling/SherriMartel would wear typical wrestling warpaint, but sometimes substitute eyeshadow.
* Wrestling/CheerleaderMelissa went through a heavy bright eye shadow phase, though it didn't stop when she [[HeelFaceTurn turned]].
* Wrestling/SaraDelRey apparently mistook "eye shadow" for "war paint". If you see her smearing it around, keep your distance. If you're unfortunate to be her scheduled opponent when she's shadowed up, brace yourself and keep [[{{Pun}} an eye]] out for [[CombatPragmatist fouls]].
* A lot of eye shadow went into Tetsuya Naito's transformation of Takaaki Watanabe into "Lord Of Darkness" EVIL when the latter returned to Wrestling/NewJapanProWrestling from a learning excursion.[[/folder]]

[[folder:Video Games]]
* This distinguishes the more evil of the two consorts in ''Videogame/{{Overlord}}''.
* [[TokenEvilTeammate Morrigan]] of ''VideoGame/DragonAgeOrigins'' wears tons of purple eyeshadow around her gold eyes. Despite fulfilling the role of TokenEvilTeammate, she's not actually evil, just a fairly self-centered {{Jerkass}} who [[MemeticMutation disapproves]] of any DudleyDorightStopsToHelp tendencies of the Grey Warden.
* Tira in the VideoGame/SoulSeries wears heavy makeup.
* Jaryn and Kerith, resident {{jerkass}}es in ''VideoGame/DanceCentral 3'', have these.
* In ''VisualNovel/{{Cinders}}'', the [[spoiler:Queen endings]] make blatant use of this trope. Of the varying [[spoiler:Queen endings]], the Evil [[spoiler:Queen]] has the most eyeshadow, the Machiavellic [[spoiler:Queen]] has slightly less, the Fair [[spoiler:Queen]] has a normal amount, and the Good [[spoiler:Queen]] is wearing no eyeshadow at all.
* In ''VideoGame/DisneyPrincessEnchantedJourney'', Zara has excessive teal eyeshadow.
* In ''Videogame/StarWarsTheOldRepublic'', Jaesa Willsaam wears a lot of makeup and gets glowing red eyes if she's turned to the Dark Side.
* Drowned Ophelia and the rest of the Drowning Doom in ''Videogame/BrutalLegend'' love this trope, as they represent GothMetal.
* In ''VideoGame/TheLegendOfZeldaALinkBetweenWorlds'' As ruling monarch of a dark mirror to Hyrule, Princess Hilda wears purple eyeshadow in contrast to her Hyrulean counterpart Zelda who is clean-faced and wears none [[spoiler:but this could also be an early indicator of her leanings towards villainy as revealed at the game's climax.]]
* ''VideoGame/Persona5'': As part of the goth motif the character has, the Shadow form of [[spoiler: Sae Niijima]] has black eyeshadow all around her eyes.
* ''VideoGame/FinalFantasyVI'': The villain Kefka has a penchant for dressing like a clown, which includes stark-white face paint and dramatic red eyeshadow drawn into points.
* ''VideoGame/FinalFantasyVIII'': Main villain Ultimecia has markings on her face that resemble heavily applied eyeshadow. [[spoiler: When she is possessing the body of Edea Kramer, Edea also has heavy eyeshadow. This is a clue that Ultimecia is in control at the time.]]
[[/folder]]

[[folder:Webcomics]]
* [[http://25.media.tumblr.com/tumblr_lnq13u1U1I1qkycczo1_500.jpg Queen Zsu Zsa's consort]] from ''Webcomic/BaritarianBoy'', that 'verse's equivalent of UsefulNotes/VladTheImpaler. [[PimpedOutDress Pimped Out Doublet]] and decidedly VillainousFashionSense aside, some would kill to make their own eye makeup look that good.
[[/folder]]

[[folder:Web Original]]
* ''WebVideo/BossFight'':
** The wicked sorceress Zarkazaan, and the true BigBad of the series, has some wing eyeliner in dark red and black to sell her as evil.
** Beelzeboob has a GoodBadGirl by contrast has a lot of eyeshadow to also signal that she's not the typical Ingenue.
* Prince Jazan subverts this in the ''Website/{{Neopets}}'' Ancient Egypt-themed "Lost Desert" plot. For most of the plot, he's played as a villain, with heavy guyliner. (That is, heavier than other characters.) Later on, he's revealed to have been controlled by the real BigBad and makes a HeelFaceTurn. He never stops wearing the guyliner.
** The Neopets Team was asked about this anomaly in their Editorial, with someone wondering whether it was the result of the curse or just Guyliner. Their response? "It's cursed guyliner!"
* Dark Nella from WebVideo/TheNostalgiaChick reviews. It even gets [[LampshadeHanging lampshaded]].
-->'''The Chick:''' You're wearing lipstick!
-->'''Dark Nella:''' I know, and eyeliner.
-->'''The Chick:''' Where are your glasses? ''({{Gasp}}!)'' You're ''[[EvilMakeover evil!]]''
* Sara Waite of the Literature/WhateleyUniverse isn't a villain, but she has this as part of her "scary goth girl" character design. {{Lampshaded}} in her introduction; the narrative describes her as "wearing enough make-up to deflect low caliber projectiles at close range". It's not actually makeup, though -- her face just looks that way.
* Mocked in [[WebVideo/YuGiOhTheAbridgedSeries "Marik's Evil Council of Doom]] [[https://www.youtube.com/watch?v=3JOiAJoBUv8 nº 2]]".
-->'''[[DeadpanSnarker Bakura]]:''' [[LampshadedTrope Yes, nothing says "Evil" quite like womany eyeliner.]]
[[/folder]]

[[folder:Western Animation]]
* Ember from ''WesternAnimation/DannyPhantom''
* ''WesternAnimation/TheFairlyOddParents'': In "The End of the Universe-ity", Timmy has this when he wears a dark suit given to him by Dark Laser.
* ComicBook/TheJoker has this in Creator/{{Filmation}}'s version of ''Franchise/{{Batman}}'', which was produced in 1968.
* ''WesternAnimation/HarleyQuinn2019'': After her costume switch in the first episode, Harley starts wearing prominent pink and light blue eyeshadow, which matches the colors on her twin pigtails. While she was already evil, the eyeshadow indicates she's an independent evil villain on her own after breaking up with the Joker.
* Subverted in ''WesternAnimation/TheLegendOfKorra'': Asami Sato, who wears prominent eyeshadow and eyeliner unlike most of the heroic female characters, was originally designed to be a villain in a straight example of this trope. However, her role in the story changed to where she is firmly heroic, but her design was unchanged, leaving Asami at most looking somewhat suspicious when she's mistakenly accused of being a spy.
* Professor Venomous from ''WesternAnimation/OKKOLetsBeHeroes'' wears shiny purple eyeshadow and {{Guyliner}}.
* In ''WesternAnimation/SheRaAndThePrincessesOfPower'', you think that its just how Hordak's alien face looks, until you see that his clones ''don't'' have the same aesthetic and you realize that he's just wearing copious black eye makeup around his eyes.
* Master Cyclonis from ''WesternAnimation/StormHawks'' wears a ''ton'' of eyeshadow and eyeliner. Then again, with the liner, it's hard to tell whether or not that's just the animation style...
* In ''WesternAnimation/{{Villainous|Cartoon Network}}'', Miss Heed wears pink eyeshadow shaped like hearts. While [[NominalHero technically]] a hero, Miss Heed is actually a BitchInSheepsClothing who uses MindControl pheromones to control heroes, villains, and civilians alike into loving her.
* Pictured above, the Trix from ''WesternAnimation/WinxClub'' are {{Wicked Witch}}es who want to take over the Magic Dimension and are [[CardCarryingVillain rather proud of their evil deeds]]. In their witch form, they wear tons of dark eyeshadow.
* Wuya in her human form from ''WesternAnimation/XiaolinShowdown'' appears to have eyeliner, as does Jack Spicer.
* Opaline in ''WesternAnimation/MyLittlePonyMakeYourMark'' is an eyeshadow wearing [[WingedUnicorn alicorn]] villain.
[[/folder]]

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