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[[caption-width-right:350:[-[[Franchise/StarWars Darth Vader]] DualWielding {{chainsaw|Good}} [[LaserBlade lightsabers]]. [[NinjaPirateZombieRobot Hell yeah.]] [[AwesomenessIsVolatile If he got any more awesome, he'd explode.]]-] ]]

->''"Why do the Decepticons always get the good shit?!"''
-->-- '''Robert Epps''', ''Film/TransformersDarkOfTheMoon''

There is a reason actors fight for the chance to play the bad guy. The lines [[ChewingTheScenery are great,]] the costumes [[EvilCostumeSwitch are awesome]], the [[VillainSong songs are spectacular]], the villains often look [[EvilIsSexy much sexier]] [[SensibleHeroesSkimpyVillains than the heroes]], and they don't have to spend the whole shoot pretending they are nicer than anyone they've ever met. No, seriously; [[https://www.wired.com/2012/07/why-do-supervillains-fascinate-us/ it's psychological!]]

Plus, there are all those wonderful ''[[WhereDoesHeGetAllThoseWonderfulToys toys]]''!

Why is all that true? Why does the bad guy get all the cool stuff? The more interesting the bad guy, the more interesting the story. It really is that simple. You don't have a story unless you have conflict. The bad guy in most cases ''is'' the conflict.

Plus, there are all those marvelous ''[[RunningGag toys]]''... Wait, we already said that.

Compare GoodIsBoring. Contrast ThisIsYourBrainOnEvil, BeingEvilSucks (which deglamorize it), and HateSink (characters who deliberately lack any cool/redeeming traits). See also BalanceBetweenGoodAndEvil. Those ''[[RuleOfThree wonderful]]''... Ahhh, forget it. The reason LoveToHate exists. DarkIsNotEvil, {{Noble Demon}}s, and some types of {{Anti Hero}}es are able to harness the coolness of evil without the actual ''evil''. Compare the subtrope DamnItFeelsGoodToBeAGangster when criminals are consciously portrayed as cool by the work itself. Compare DracoInLeatherPants when the coolness of the evil (among other things) makes fans think the baddie should be a good guy. Compare also FameThroughInfamy when being infamous is seen as as cool as being famous.
* EvilIsCool/AnimeAndManga
* EvilIsCool/ComicBooks
* [[EvilIsCool/AnimatedFilms Films — Animated]]
* [[EvilIsCool/LiveActionFilms Films — Live-Action]]
* EvilIsCool/{{Literature}}
* EvilIsCool/LiveActionTV
* EvilIsCool/{{Music}}
* EvilIsCool/ProfessionalWrestling
* EvilIsCool/VideoGames
* EvilIsCool/WebComics
* EvilIsCool/WebOriginal
* EvilIsCool/WesternAnimation


* The Canadian [[http://en.wikipedia.org/wiki/Sleeman_Breweries Sleeman Breweries]] recently launched a new ad campaign playing up the bootlegging activities of the company's founder John Sleeman. It also plays up George Sleeman, whose business was threatened by prohibitionists who'd managed to get anti-liquor laws passed in his hometown, after which he ran for mayor himself and repealed the prohibition laws.
* Jaguar's ad featuring Jag-driving {{Evil Brit}}s, with the tagline "It's Good to Be Bad."

[[folder:Fan Works]]
* Almost any villain in ''Fanfic/TheLionKingAdventures'' would have to qualify. [[Main/EvilSorcerer Hago]], [[Main/TheCaligula Scar]], [[Main/AnthropomorphicPersonification Death]], [[Main/ViolentGlaswegian Interceptor]], [[Main/ShockAndAwe Shocker]], [[Main/ReptilesAreAbhorrent Nyoka]], [[Main/ScaryBlackMan Virusi]], and many more...
* Princess Jody's LegionOfDoom-type organization "Injustice Unit Patrol Squad" in [[http://fav.me/d4a27sp Super Milestone Wars]].
* In ''Fanfic/TheOfficialFanfictionUniversityOfMiddleEarth'', this gets deconstructed with the subject "Evil Is as Evil Does 101", taught by Sauron himself, to teach that Evil is more than calling yourself evil because it's cool and dark and edgy. Like causing a river of blood, at least.
* ''Fanfic/ChildOfTheStorm'' has Lucius Malfoy. The guy's as evil as they come, but he's also AManOfWealthAndTaste, an even bigger MagnificentBastard than Nick Fury himself, he's pragmatic, ruthless and proves that, despite the fact that he actually needs his ClassyCane to walk after Nick Fury destroyed his knee the night after the attack on Godric's Hollow, he is personally very dangerous by [[spoiler: killing Baron Von Strucker]]. And it's recently been revealed that he's been manipulating everyone, good guys and bad. At the start, he managed to weld together an impromptu alliance of some Death Eaters and HYDRA, along with [[WithGreatPowerComesGreatInsanity Grave]][[OmnicidalManiac moss]]. Now, [[spoiler: he's the undisputed Master of HYDRA with vast financial resources after inheriting or being granted control over a significant number of Death Eaters accounts, much of which is being invested by the Goblins on the London Stock Exchange, and he has command of [[OneManArmy the Winter Soldier]]]]. He's evil, but he's got ''style''.
* In ''FanFic/TheFireOfFuturesPast'', Bonnie (Experiment 149)'s response to being the villain of Nani's story is just the third word of this trope. She likes the idea of being the bad guy so much that she impatiently gets Nani to skip to the climax.
* ''FanFic/QueenOfAllOni'' initially plays this straight, but the second half of the story [[AvertedTrope averts]] it ''[[{{Deconstruction}} hard]]''. At first, Jade is essentially the same character, with the addition that she's [[FaceHeelTurn now a villain]], and generally just succeeds where other villains failed just to prove that she ''can'', without really acting truly "evil" (at one point she organizes a complex scheme to steal the Dog Talisman for no other reason than to [[PetTheDog make her dog immortal]]). But RealityEnsues amd between the continued Shadowkhan corruption, and a TraumaCongaLine she [[MotiveDecay slowly becomes]] [[SanitySlippage worse and]] [[TheCaligula worse]] and starts crossing the MoralEventHorizon repeatedly, and becoming less and less sympathetic. Lampshaded by the author at one point:
--> ''' Eduard Kassel:''' I am sure many of you are disappointed, wanting a cool villain Jade. Well, you had her, more or less, for a while. This story has been about exploring Jade's fall to darkness, not celebrating it. And my explorations, in planning this story, lead me to [[EvilIsNotAToy evil not being a toy]]. And as [[SlowlySlippingIntoEvil you give yourself to darkness]], [[TheDarkSideWillMakeYouForget bit by bit you lose yourself to it]].


[[folder:Puppet Shows]]
* Uncle Deadly of Franchise/TheMuppets. He's a sinister-looking and eerie [[{{Dracolich}} ghostly dragon]] [[ClassicallyTrainedExtra Shakespearean]] [[NinjaPirateZombieRobot actor]]. Being a Muppet, this trope is subverted for most of his appearances; in ''Series/TheMuppetShow'' [[spoiler:he was only scaring the cast for fun and [[DarkIsNotEvil pretending to be evil]]]], and in [[Film/TheMuppets the 2011 movie]] he [[spoiler:performs a HeelFaceTurn and has his CrowningMomentOfAwesome right at that point]].

[[folder:Tabletop Games]]
* Chaos epitomizes this trope in ''TabletopGame/{{Warhammer 40000}}''. Then again, [[TheEmpire so does the Imperium...]]
** Also, [[AxCrazy Kharn]] [[ChronicBackstabbingDisorder the Betrayer]]. Seriously, [[MemeticMutation what a great guy!]]
** From the spinoff ''VideoGame/DawnOfWar'' computer games: [[SinisterMinister Eliphas the Inheritor]] is universally considered one of the top five characters, as is [[LaughablyEvil Gorgutz 'Ead 'Unter]]. Mainly because Eliphas is almost painfully badass with a dark charisma and Gorgutz is {{crazy awesome}}ly insane.
* ''TabletopGame/MagicTheGathering'' reintroduced the [[TheLegionsOfHell Phy]][[CyberneticsEatYourSoul rexians]], who want to corrupt and assimilate the entire multiverse. Naturally, half the fan base takes their side. 51%, at last count, in fact.
** They eventually took over the world they were invading, and there's a persistent myth that it was a popularity contest and that 51% "vote" was what doomed Mirrodin. (Actually, with set lead times, New Phyrexia was finished and printed before Scars of Mirrodin even came out, and plans for corrupting Mirrodin went back to the original block, but the "popularity contest" myth is engaging enough to hang on.)
* ''TabletopGame/{{Exalted}}'': [[DealWithTheDevil Infernals]] are widely considered to be ''way'' more awesome than Solars. The Solar charmset is generally viewed as kind of bland (the overriding theme is "I am really good at this" with a few paragraphs for each Charm describing what they are good at and how that is expressed), while Infernals do things like turning a glass of water into a tentacle or ''undergoing mitosis''. Solars have an ascension path of "Solars with higher Essence", while Infernals can forge themselves into new Primordials. Abyssals, the other equivalent of Solars, [[SubvertedTrope on the other hand, are much less popular due to flaws in their Charmset]] and limited support for character paths other than "angsty penitent" or "kill the world and piss on the ashes".
** The Ebon Dragon is seen as this as a portion of the fandom, even the point of his character is the [[TheDevilIsALoser opposite]].
* For ''TabletopGame/IronKingdoms'' players, much of the appeal of the evil factions is how cool their models look. In particular, Cryx's popularity was only ''partially'' due to their power level in Mk 2; a lot of the rest of it was the armies of cyborg zombies, sexy but sadistic satyr buccaneers, and malevolent ghosts, backed by scuttling, buglike black-iron warjacks and led by machine-liches.
* The [[TheEmpire Imperium]] in ''TabletopGame/StrikeLegion'' has this going for it by being an {{Expy}} of the Imperium of Man, but they go MANY extra miles, possessing armies that include Godzilla type monsters, MANY forms of super soldiers even deadlier than its [[SpaceMarine Space Marines]], and [[MonsterClown MonsterClowns]] that include lightsaber wielding {{Expy}}s of ComicBook/TheJoker.

* The Creator/{{Shakespeare}}an characters ''every'' actor wants to play are his most notorious villains, Iago of ''Theatre/{{Othello}}'', and the eponymous MagnificentBastard of ''Theatre/RichardIII''. Similarly, every actress wants to be Lady Theatre/{{Macbeth}}, his greatest villainess. The roguish buffoon Falstaff was so popular that Shakespeare gave him his own spin-off comedy in which he is the protagonist. (By royal command, no less - Queen Elizabeth turned out to be one of Falstaff's admirers.)
* Similarly, the really cool characters in opera are not the tenor good guys, but the jealous/mad/pervert baritones and the creepy basses who sing low notes of Doom. Who would ever prefer the nice, boring tenor Don Ottavio to the MagnificentBastard Don Giovanni? Or, in ''Theatre/DerFreischuetz'', prefer the utterly bland Max to the ribaldly malevolent Kaspar?
* And one of the greatest soprano roles in the entire repertoire is the evil [[GodSaveUsFromTheQueen Queen of the Night]] in ''Theatre/TheMagicFlute'', despite having only two solo arias -- they're both [[CrowningMomentOfAwesome complete show-stoppers]], especially "Der Hölle Rache köcht in meinem Herzen" ([[VillainSong "Hell's vengeance boils in my heart"]]).
* Despite the fact that ''ThePhantomOfTheOpera'' is an obsessive, controlling, homicidal, textbook 'bad boyfriend', he is inevitably the one the audience roots for. You'll have to scour through hundreds of Phantom/Christine {{Shipping}} {{Fan Fic}}s to find one Raoul/Christine, and it's better than even money that actors would rather play the Phantom. Why? Raoul is a largely ineffective ponce; Erik ''drops chandeliers on people''. Plus, in the case of the musical, he gets all of [[VillainSong the cool songs]] and a [[BlackCloak stylish black cape]].
* ''Theatre/{{Cats}}'' has Macavity.
* Creator/ChristopherMarlowe was good at writing this type of character; the best-known example is Mephistopheles in ''Theatre/DoctorFaustus'', but Tamburlaine of [[Theatre/{{Tamburlaine}} the play of the same name]] and Barabas of ''Theatre/TheJewOfMalta'' also qualify. Oh, and the evil ghost Machiavelli.
* Mr Doolittle of ''Theatre/MyFairLady'' is an amoral drunkard, but for all his faults, "With a little bit of luck" is so charming, we can't help but think this guy cool.
* The entire point of the ''[[http://www.youtube.com/watch?v=j8233sYUDn8 Villains Tonight!]]'' stage show on the Disney Cruise Line, featuring Hades, Maleficent, Ursula, Jafar, Yzma, Captain Hook, Cruella [=DeVil=], and Dr. Facilier ''all together'' in one show!
* In ''Theatre/PokemonLive'', Giovanni, Team Rocket, and even the Rocket Grunts completely steal the show.
* You can't possibly toss a ball into a room filled with ''{{Theatre/Elisabeth}}'' fans without hitting someone who loves the show because of Death, whether it be AllGirlsWantBadBoys or LoveToHate. He's snazzy in every version. Into OtherworldlyAndSexuallyAmbiguous? There's Uwe Kröger and an entire fleet of Takarazuka actresses. Adore HellBentForLeather? There's Mark Seibert and the rest of the new Deaths in the German/Austrian productions. Somewhere in between? Hello, Máté Kamarás. The show is very often marketed as a love story between Elisabeth and Death, and/or a triangle if you add Franz Joseph.

[[OverlyLongGag Ooh, look,]] ''[[BrickJoke toys]]!''