%% Image selected per Image Suggestion thread in Image Pickin': http://tvtropes.org/pmwiki/posts.php?discussion=1452266899092104700
%% Please do not remove or replace without starting a new thread.
[[quoteright:330:[[Webcomic/{{Sinfest}} http://static.tvtropes.org/pmwiki/pub/images/2004_11_08.png]]]]

->''"It feels so good to be bad!''\\
''So '''delicious''' to be a despicable cad!''\\
''It's just so thrilling''\\
''And so fulfilling''\\
''To give somebody the worst time they've ever had!''\\
''It feels so good to be bad!"''
-->-- '''[[{{Satan}} Red]]''', ''WesternAnimation/AllDogsGoToHeaven2''

No one understands EvilIsCool better than the hero with a SuperpoweredEvilSide. Once their [[JekyllAndHyde inner Hyde]] is unleashed, they become nearly invincible, all but [[MadeOfIron immune to pain]], and stronger and more powerful than all the AppliedPhlebotinum and TrainingFromHell in the world could make them. Is it any wonder they get DrunkOnTheDarkSide?

But the effect on their body is just a fringe benefit to the effect on their mind. Their conscience just shuts up. They're free to break all the rules, do anything they want. No more scruples, no morals, no inhibitors to hold them back from tearing their arch enemy to shreds. ''And it feels good.''

Often a motivation for ForTheEvulz, although For the Evulz doesn't have to involve the character even enjoying the evil they do -- they just do it because it's evil.

For many a hero with a SplitPersonality, that's the scariest thing about their UnstoppableRage or EnemyWithin -- realizing that, deep down, they like it...

The reason people take PsychoSerum. Cue ThisIsYourBrainOnEvil. Because being bad felt so good, this often leads villains into ReminiscingAboutYourVictims. When it can be acted out within a video game, this is VideoGameCrueltyPotential. Counterpart to GoodFeelsGood. Usually pit against BeingGoodSucks. May have a horrible hangover when BeingEvilSucks. This can also overlap with CardCarryingVillain, and is one of the defining traits of a [[TheSociopath sociopath]].

Compare FameThroughInfamy when evil feels good because of the "fame" it brings.



[[folder:Anime & Manga]]
* ''Manga/{{Claymore}}'' might have the most straightforward interpretation of this trope, as the Claymore warriors feel greater pleasure the further they utilize their demonic (yoma) powers. In fact, part of the reason why all Claymores are female is due to how male warriors are unable to suppress the need to transform all the way once they start using their yoma power, a less than subtle allusion to ejaculatory inevitability (in fact, it's downright explicitly stated that releasing yoma power is akin to the feeling of orgasm).
* In the Battle City arc of ''Anime/YuGiOh'', tombkeeper Marik Ishtar has another, psychotic evil personality (who is actually NOT another soul unlike with Yugi and Bakura) that is sealed by the consciousness of his half-brother Odion (Rishid in the original). When Odion is knocked unconscious by The Winged Dragon of Ra, the evil Marik comes out. He remarks about how weak his other side is, and how scared he is of the dark. "But not me, I love the dark. It fills me with purpose!" Yami Marik gloats. He then proceeds to show how insane he is by rendering Mai and Joey (Jonouchi) comatose after putting them through hideous torturous Dark Games.
** To some extent, Izayoi Aki from ''Anime/YuGiOh5Ds''. It's made abundantly clear the ''Black Rose Witch'' derives pleasure from... well... making people miserable and inflicting pain. Her reasons for doing so is lashing back at everybody who hurts her [[AllOfTheOtherReindeer for being a psychic]] [[ThenLetMeBeEvil and who declared her to be a monster.]]
* ''Anime/DragonBallZ'':
** Vegeta was a firm believer in this during his Evil Prince days. He laughs gleefully as he slaughters a Namekian village and enjoys putting his opponents in pain before he kills them. Part of the reason why he sells his soul to Babidi is to recapture that feeling of glee he felt when he was evil. However, the strong ties he formed on Earth, especially to Bulma and Trunks, proves to be stronger than any joy he felt being evil again, which is why he [[HeroicSacrifice gives his life to stop Buu]] and [[MustMakeAmends make amends for all the evil he has done]].
** Goku tried to convince Captain Ginyu to pull a HeelFaceTurn, but Ginyu quickly shot that down and remarked hurting others and lording over them was what made him happy.
** Frieza is this to the extreme. His entire fighting style revolves around ColdBloodedTorture, and he constantly goes out of his way to ensure his enemies die in pain and despair, knowing they never had a chance at defeating him. A perfect example is when he blew up Planet Vegeta, LaughingMad all the while.
* In the dub of ''Manga/YuYuHakusho'', the younger Toguro brother (a human turned into a demon for winning the Dark Tournament a long time ago) mentions that, while demonic energy is less powerful than human spirit energy, it "gives a much more pleasurable sensation when used."
* One of the grittier aspects of Manga/RanmaOneHalf is the very well-established presence of this trope. Ruthlessly amoral and self-centered characters like [[{{Jerkass}} Nabiki Tendo]] and [[DirtyOldMan Happosai]] are almost always serene and upbeat, usually getting down only when things don't go their way (which [[KarmaHoudini doesn't happen]] to Nabiki). More moral and decent characters, such as [[JerkWithAHeartOfGold Ranma Saotome and Ryoga Hibiki]], on the other hand, tend to often be depressed as their conscience punish them for the various ill deeds they either perform or allow to happen. The best example are the PolarOppositeTwins Pink and Link; Pink is a sadist who gleefully poisons anyone she sees just for laughs, while Link is a noble altruist who considers it her duty to heal anyone her sister poisons -- and because they are identical twins, is often beaten up by her charges, as they can't tell the difference. The easiest way to tell them apart? Pink is always smiling, Link is always frowning.
* Sasuke of ''Manga/{{Naruto}}'' ranting about how killing [[spoiler: Danzo]] felt great.
* Slan of ''{{Manga/Berserk}}'' comments during the Eclipse on how "delicious" it is when [[spoiler: Griffith as Femto rapes Casca to insanity in front of Guts who's forced to watch it happen]]. Gets even creepier when it sounds like she's having an orgasm.
** The hellhound beast [[SuperPoweredEvilSide that dwells within Guts]] also uses this to convince Guts that he like having the darkness that's in him, telling him that [[WithGreatPowerComesGreatInsanity it makes him feel more powerful.]]
* In ''Manga/TokyoGhoul'', Kaneki describes the temptation to give into his HorrorHunger as "falling into hedonism" and has to struggle with how good fresh human tastes compares to the more humane options available to him. The sequel gives another example of this with another HalfHumanHybrid, who gives a speech about how being a monster means not having to be afraid anymore.
* [[Manga/JojosBizarreAdventure Dio Brando]] sucks [[CoolOldGuy Joseph's]] blood bone-dry, hyping up his vampire power. He's all too happy boasting that the Joestar bloodline exists only to be his personal tools.
--> [[EvilIsHammy DIO: THIS is the greatest high!]]

[[folder:Comic Books]]
* This trope was a staple of the NinetiesAntiHero genre (as well as their predecessors, notably Wolverine).
* Miss Misery of the comic book ''ComicBook/{{Sleeper}}'' was a villain who suffered from an interesting take on this - not only did being evil make her happier, healthier, more beautiful, and physically stronger, but being kind and unselfish was hazardous to her health. Back before she became a criminal, she was nice, ordinary, and extremely ill. Becoming amoral and hurting people elevated her health to the point of perfection. Once she fell in love with the main character, she started falling ill again.
* When Red She-Hulk's identity is revealed to be [[spoiler: Betty Ross Banner]], she tells [[TheHulk Bruce Banner]] how she became what she is.
-->'''Red She-Hulk:''' "They filled me with '''rage'''... stripped away my '''will'''... but you know what? I kind of '''liked''' it. '''You''' understand what I'm talking about, Bruce. Maybe you're the only one who really can. That insane rush of really cutting loose, of not caring at all what will happen as a result... just smashing and smashing and '''smashing''' anyone they sent me against."
* Rex the Wonderdog gets a taste of this when he puts on a hellhound's collar and transforms into one to spy on the forces of Hell. He claims that it's the first time he ever understood the desire to be a "bad dog".
* In ''ComicBook/SinCity'', most villains mention how good it feels to be evil. The Yellow Bastard referred to it as "having the time of [his] life." Eva Lord seemed to be a little too excited by the prospect and Senator Roarke loved the gloat that he could get away with anything he chose to get away with. While the SerialKiller Kevin [[TheVoiceless never spoke on panel]], he had mentioned to his surrogate father that eating people "filled him with the touch of God", although he also felt guilty for his actions. Finally, even the anti-heroes of the universe get in on this, often finding a great deal of joy when killing bad guys.
* In the 1940s, a German boy named Johann Schimdt tried to woo a Jewish girl. When she turned him down, he killed her... and realized that he ''enjoyed'' the feeling. He joined the Nazi Party in order to get more chances to feel that rush, and then one day happened to meet UsefulNotes/AdolfHitler. This is where the ComicBook/RedSkull got his start.
* ''ComicBook/ForeverEvil'': Johnny Quick and Atomica love doing evil things for the fun of it.

[[folder:Fan Works]]
* In ''ComicBook/{{Supergirl}}'' fanfic ''Fanfic/HellsisterTrilogy'',Satan Girl is Kara Zor-El's embodiment of her dark desires and impulses without a conscience to hold back or channel them. Engaging in mass-murder and untold destruction only because she can arouses her.
* Interesting variation in ''FanFic/SplitSecond'': All ponies feel pleasure when performing their special talent, and are driven insane by Cutie-Mark-Failure-Insanity syndrome if they don't practice it. Normally, this would be a good thing, except Sparkle's special talent is necromancy and [[spoiler:Cobalt/Red Fields' special talent is assassination.]]
* In ''FanFic/TheRWBYLoops'', Cinder Fall eventually dumps her HiddenAgendaVillain in favor of this. However, she also comes to realize that GoodFeelsGood; the obvious conflict directly feeds into her growing insanity.

[[folder:Films -- Animated]]
* In the page quote from ''WesternAnimation/AllDogsGoToHeaven2'', former BigBad Carface is tricked into selling his soul to the Cat!Devil (voiced by [[Theatre/SweeneyToddTheDemonBarberOfFleetStreet George Hearn]]!) who convinces him that it won't be so bad.
* In ''VideoGame/MoshiMonsters: the Movie'', Fishlips (the main villain's sidekick) says that he greatly enjoyed shoplifting at one point.

[[folder:Films -- Live-Action]]
* This is the most prevalent theme of the film ''Film/SpiderMan3''.
-->'''Eddie Brock/Venom''': I like being bad. It makes me happy.
* ''Film/FightClub'': "I look like you want to look, I fuck like you want to fuck, I am smart, capable and most importantly: I am free in every way that you are not."
* ''Film/ArmyOfDarkness'': "I may be bad, but I feel good."
* ''Film/GingerSnaps'': "[Transforming into a Werewolf]- It's like touching yourself. You know every move. Right on the fucking dot. And after - see fucking fireworks... supernovas. I'm a god damn force of nature. I feel like I could do... just about anything."
* In ''Film/StarTrekIITheWrathOfKhan'', the [[http://www.youtube.com/watch?v=wRnSnfiUI54 (in)famous moment]] where Khan explains to Kirk that he has achieved brinkmate and sentenced him to a FateWorseThanDeath (well, it is if you thrive off attention as much as TheCaptain does); Kirk [[SayMyName loses his temper]]; Khan has a ''quite evident'' evilgasm.
* ''Franchise/StarWars'': The Dark Side is the easier side of the Force from which you can draw power, making it tempting to use it as a shortcut to awesome. It is also the "more seductive" side, as Yoda puts it, giving it an addictive quality. Once you've used it once, the temptation to use it again becomes harder to overcome, resulting in a vicious cycle of addiction that just can never end well.
* When [[spoiler:Dr. Channard]] becomes a Cenobite in ''Film/HellboundHellraiserII'', which comes with a fair amount of body horror, and a giant tendril burrowed into his head, what is his reaction?
-->'''[[spoiler:Channard:]]''' And to think... I hesitated.
* ''Film/AtlanticCity'': Lou is a two-bit elderly hood, a collector in a penny-ante numbers racket, who likes to tell tall tales about his fictional past as a bad-ass mob enforcer. When he finally gets the chance to shoot two gangsters to death, he is absolutely giddy, beside himself with glee. He is even more thrilled and excited when a police sketch of the suspect looks nothing like him. He calls Grace to brag about it. He even brags to a random hotel desk clerk about it.
* In ''Film/MaxPayne'', B.B. has Max at his mercy and confesses that he was the one who murdered Max's wife and daughter. B.B. says at first, he just wanted to kill the wife because she discovered incriminating documents on him, but then he discovered killing someone with his bare hands was the first time he truly felt alive and happy.

* It's stated in the fifth and seventh ''Literature/HarryPotter'' books that one ''has'' to "mean it" when using an Unforgiveable {{Curse}} for it to work properly.
** Harry [[PayEvilUntoEvil ends up using ''two'' of the Unforgivable Curses]] to great effect in the seventh book. One of them was used at a moment of high emotion, however (when [=McGonagall=] is insulted, and the other is more out of necessity [[spoiler:when infiltrating Gringotts, when the alternative would be murdering the guards and all the witnesses]].
** It's established throughout the series that if Hermione Granger, she who is a SoapboxSadie ByTheBookCop most of the time, feels that it's necessary to break the rules for a greater good, she goes the completely opposite way and pulls off utterly sociopathic actions like adding a torture clause to the Dumbledore's Army oath to prevent possible member betrayal. At least once (although in a more comedic moment) she says that breaking rules ''do'' feels good.
* This starts to happen to the main character of the ''Literature/{{Goosebumps}}'' book ''The Haunted Mask''.
* In ''Literature/TheWheelOfTime'':
** Referenced in Elyas' advice to Perrin concerning his axe: specifically, that he should keep it until chopping things up starts to feel good, at which point he should throw it as hard as he can and run the opposite direction. [[spoiler:Which he does, much later, following a {{Jack Bauer Interrogation|Technique}} that gets out of [[AnArmAndALeg hand]].]]
** The overt descriptions of the ecstasy that the Chosen/Forsaken are stated to feel whilst basking in the presence of [[{{Satan}} the Dark One]]. Graendal further elaborates, implying that while some of the Forsaken were always morally and ethically challenged, others had to really apply this trope to themselves in order to eradicate their values—evidently, [[ItGetsEasier it worked]].
* Also an aspect of the ''Literature/{{Discworld}}'' character Vimes, who regularly has to fight back his "inner beast" during the later books as to avoid slaughtering particularly despicable suspects/criminals. However, there are occasions when he decides to unleash it to great effect.
** Granny Weatherwax as well. She's firmly good, but knows she could just as easily have been the bad witch. And she'd have ''enjoyed'' it, unlike her sister Lilith, who became a LightIsNotGood KnightTemplar.
* ''Literature/TheDresdenFiles'' has black magic, vampires with addictive saliva, and, perhaps most obviously to the reader, the power of a hexenwulf, one of the [[OurWerewolvesAreDifferent many forms of werewolves.]]
* A recurring theme in ''Literature/IAmNotASerialKiller''. John is deeply committed to a creed of nonviolence, so when ''The Devil's Only Friend'' sees him stabbing an enemy to death and PummelingTheCorpse, what upsets him the most is the memory of sheer, unrestrained ''ecstasy'', and knowing that touching that freedom again would mean sacrificing the morals he's worked years for.
* In ''Literature/DragonBones'', Ward notices that killing people in battle feels good. He's rather concerned about it, as his father, an abusive, sadistic jerk, had the same mindset, and he doesn't want to become like that.
* ''Literature/TheStrangeCaseOfDrJekyllAndMrHyde'' is a trope codifier. The reason Jekyll keeps using the chemical that brings his evil side out is because he feels he is allowed to do as he pleases, though he ''does'' try to stop when his conscience catches up to him.
* ''[[Literature/TheVampireFiles Fire in the Blood]]'' has Vampire P.I. Jack Fleming realize this when he [[spoiler:hypnotizes Doreen Grey and nearly drains her dry]]. He spends much of the rest of the book resisting the urge to do it again.
* The Dark Court in Literature/WickedLovely, especially Irial.
* In ''Literature/ThePictureOfDorianGray'', Dorian Gray starts as an innocent and beautiful boy worried about his beauty going away with his youth, but after the suicide of Sibyl Vane and the change in his picture, he notices that he doesn't feel anything about it (and the picture absorbs most consequences), leading to him quickly becoming addicted to various vices.
* {{Defied}} in ''Literature/TheScrewtapeLetters'', where evil is not at all fun, and good demonic style means gaining a human soul while offering ''nothing'' in return.
* In ''[[Literature/RepairmanJack All The Rage]]'', when Jack is unwittingly dosed with [[PsychoSerum Berzerk]], his normally-stable inner monologue gives way to power fantasies in which he feels like he's the rightful owner of the city, the road, and everything around him. And too bad for anyone he kicks the crap out of for getting in his way, because they were dumb not to have known better.
* In the ''Literature/TransformersTransTech'' story "I, Lowtech", when executive Bulletbike loses his [[MoralityChip "clarity codecs"]], he discovers his first accidental evil/violent act... actually wasn't that bad, really. And then keeps going from there. At first he pretends he doesn't enjoy it and justifies it as being [[IDidWhatIHadToDo for nobler purposes]], but eventually progresses to reveling in it as his mental justifications become more and more half-hearted, petty, and selfish.
* In ''Literature/AWolfInTheSoul'', being in wolf form provides Greg with some very tempting escapism.
* In ''Literature/TheYearOfRogueDragons'', The Rage actually feels good when dragons stop resisting it. Karas resisting it so much while she seems to crave for it speaks gallons about how heroic she is.
* ''Literature/{{Andersonville}}'': Willie Collins was "thunderstruck and delighted" after first killing a man at the ripe old age of nine, by whacking him over the head. Willie grows up to be a brutal and vicious thug.
* ''Literature/VillainsByNecessity'': An implied effect of Valeriana's medallion.

[[folder:Live-Action TV]]
* In ''Series/{{Smallville}}'', when [[{{Superman}} Clark Kent]] is affected by red kryptonite, his "[[SuperpoweredEvilSide Kal]]" persona surfaces, and he has mentioned that being ruthless and uncaring feels good.
* The eponymous character of ''Series/{{Angel}}'' has commented that he misses the "clarity" of having no morals. Angelus does seem to truly, deeply enjoy being infamously evil.
* ''Series/{{Buffy|The Vampire Slayer}}'' plays with this a lot really, mainly using Buffy and Willow.
** Mentioned in season 6 when Spike encourages Buffy to do things his way, which will include all sorts of badness and mixing with evil creatures. "Try on my world. See how good it feels." Comically subverted when Spike's big plans for the night involve gambling kittens with a group of AmbiguouslyEvil demons. Buffy sits in the corner drinking and snarking at Spike about it.
** When Faith pulls a FaceHeelTurn, she goes from living in a dive motel that can and had been attacked by vampires with a barely functioning A/C and TV, to living in a studio loft with all of the fixings and no worries about vampires getting in. Suffice to say it's no wonder she felt proud to be a bad guy.
** As Season 6 goes on, Andrew becomes enamored with the idea of getting away with crimes; by the time of "[[{{Recap/BuffyTheVampireSlayerS6E19SeeingRed}} Seeing Red]]", he's gleefully cheering for Warren to kill Buffy.
** Buffy runs into a former schoolmate who's been turned into a vampire. He doesn't seem to mind.
-->"Feels great. Strong. Like I'm connected to a powerful all-consuming evil that's gonna suck the world into a fiery oblivion. [[MoodDissonance How 'bout you?]]"
* George (a werewolf) has a great speech about this in ''Series/{{Being Human|UK}}''.
* Walter White of ''Series/BreakingBad'' alternates between Evil Feels Good and BeingEvilSucks. He finds he likes the power and feeling being a drug lord brings.
** In the GrandFinale, [[spoiler:he finally stops lying to his wife and himself and admits that everything he did, he did for himself because he liked it and was good at it.]]
* Morgana from ''Series/{{Merlin}}'' looks positively orgasmic every time she kills an innocent person, plots against her friends and family, or performs destructive magic.
** Surprisingly and heartbreakingly subverted when she actually ''does'' succeed in [[spoiler: killing Uther. Morgana tells Agravaine she isn't celebrating her victory because Arthur is still in the way but she is obviously shocked and deeply upset - and baffled at her own total lack of joy.]]
* ''Series/OnceUponATime'': After using magic for the first time, [[spoiler: Regina (The Evil Queen)]] tells [[spoiler: Rumplestiltskin]] that she'll never use it again... because she ''loved'' it. Magic itself isn't inherently evil in this universe, but since in this case it's explicitly being talked about in a bad way, it certainly qualifies here.
* ''Series/HouseOfAnubis'': Upon becoming Sinners, each of the turned Sibuna members claimed they were ''glad'' they turned, because having no conscience made them feel so free and powerful. They enjoyed doing things ForTheEvulz as much as possible.
* ''Series/GameOfThrones'': In the Season 6 finale, Cersei happily admits to this to a captive Septa Unella -- every horrible thing she's ever done, she's done because it made her feel good. Murder and incest brought her joy. Not to mention, she got away with lying to the High Sparrow about her affair with Jaime. Notably, she's saying this while preparing to have Unella slowly tortured to death, and right after her [[MoralEventHorizon single most atrocious act]] of [[spoiler: blowing up the Sept of Baelor and [[ThePurge killing all her political enemies]] (and hundreds of innocent bystanders) in one fell swoop]]. Then Cersei leaves Unella [[spoiler:to Gregor Clegane]], smiling as she hears Unella screaming in fear.
* ''Series/KamenRiderExAid'' has three different flavors:
** Kuroto Dan is immensely petty villain, who will screw up someone's life just because they looked at him the wrong way. He thorougly enjoys being a MadScientist with AwesomeEgo, which he gloats about any time he gets.
** Masamune Dan is about as vile as Kuroto is petty. He largely derives his pleasure from fear and suffering he induces in people. EvilGloating comes into play every so often, too. LikeFatherLikeSon.
** Graphite was programmed to be a villain in video game and while he loves to act out his ideas of appropriate villainy, he refuses to be associated with either Kuroto or Masamune as he is neither evil nor insane.

* In ''S&M'', Music/{{Rihanna}} reminds us that "Feels so good being bad / There's no way I'm turning back".
* As does Music/{{Voltaire}} in "When you're evil".
* As a general rule, this trope frequently occurs in the lyrics of {{Horrorcore}} artists.
* Zigzagged in Music/BillyJoel's "Only the Good Die Young", where the speaker [[IntercourseWithYou tries to seduce]] Virginia by telling her "I'd rather laugh with the sinners than cry with the saints, the sinners are much more fun." However, as Joel himself points out, he's not convincing Virginia much at all.

[[folder:Newspaper Comics]]
* In ''ComicStrip/CalvinAndHobbes'', Hobbes stops Calvin from smacking Susie in the head with a snowball, and counsels him that true happiness comes from a life of virtue. Calvin spends the day being a model son, but upon reflection finds himself deeply unsatisfied, so he completes his original task of pasting Susie with that snowball, then laughs his head off. "Virtue needs more cheap thrills," observes Hobbes.

[[folder:Professional Wrestling]]
* Wrestling/JimmyJacobs spent eleven months trying to purge himself of evil and also tried to turn Steve Corino from his evil ways. Then, when it finally looked to be working, Wrestling/KevinSteen provoked Jacobs into using his trusty railroad spike at ''[[Wrestling/RingOfHonor Final Battle]]'', which gave Jacobs and Corino a realization. They ''liked'' being evil. Thus was the birth of S.C.U.M. at ''Showdown In The Sun''.

* In the Captain Kremmen radio serial by Kenny Everett, our hero demands his EvilTwin give up his evil ways and surrender, which leads to yet another NoFourthWall gag.
-->'''Evil Kremmen:''' Never! I'm enjoying being a baddie! It's much more fun being a baddie! Isn't that right, kids?
-->'''Audience:''' YEAAAAAAAAAAAAAAAHHHHHHHHHHHHHHHHH!!!!!!!!!!!!!!!!!!!!

* Even Literature/TheBible admits the validity of this trope in the book of Hebrews, when it says that Moses forsook being called the son of Pharaoh's daughter, choosing to suffer affliction with the people of God, than to enjoy the pleasures of sin for a season.
** This is one justification for belief in an afterlife: giving up pleasure in this world in order to have eternal pleasure in the next.

[[folder:Tabletop Games]]
* Many of ''TabletopGame/TheWorldOfDarkness'' games explore this concept through their KarmaMeter system, Morality (moreso in the [[TabletopGame/NewWorldOfDarkness nWOD]] than the [[TabletopGame/OldWorldOfDarkness oWOD]]). It's explicitly stated that maintaining a high Morality/Humanity/etc. is done by feeling remorse and horror at one's misdeeds. What causes it to ''degrade'' is reveling in one's power and enjoying the feeling.
** In the world of ''TabletopGame/MageTheAwakening'', lower Wisdom can give the character access to greater powers at the cost of his sanity.
** Played with in ''TabletopGame/VampireTheRequiem'': sure, there are mechanical penalties for losing your Humanity, but who has more fun in the cutthroat world of the undead, the TragicMonster or the FullyEmbracedFiend?
*** Played very straight with the Red Surrender, the ability of the Gangrel to merge partially with their [[EnemyWithin Beast]]. Compared to the constant struggle to keep the Beast under control, it feels ''wonderful''.
** Subverted with ''TabletopGame/DemonTheFallen'' - sure, being evil ''kinda'' feels good at first, but their KarmaMeter is called "Torment". The more you give in, the more you're haunted by your memories of Hell, and the more you lash out at those around you because of it. Hit Torment 10 (it goes ''up'', not down like most meters), and you are completely consumed by your hate, unable to do anything but rage against the world around you.
* Half the reason that Renegade Marines in ''TabletopGame/{{Warhammer 40000}}'' exist. The other half being Chaos, which is TheCorruption distilled.
** Chaos in general for both ''TabletopGame/{{Warhammer}}'' and ''TabletopGame/{{Warhammer 40000}}'' is this trope played ridiculously straight and horrifically subverted, acquiring a near-constant supply of recruits despite being AlwaysChaoticEvil due to the overwhelming, almost cathartic release it provides, but over time their actions and the fickle nature of Chaos itself dulls any sense of satisfaction until they must reach and exceed increasingly brutal extremes to feel anything at all.
** Played ''especially'' straight with the followers of the Chaos God Slaanesh, also known as the "Prince of Excess," or "Prince of Pleasure." To say they are TooKinkyToTorture is akin to saying that... well, it usually makes them ''stronger.''
** The Dark Eldar are a society of AlwaysChaoticEvil space elves who will have their souls drained away if they don't torture people. In one story, one high-ranking member of the species tries to woo another. He sacrifices everything, including his most trusted servant/best friend/sorta daughter, and only then does his ''beloved'' accept him, because he now has "A hole in his heart," that will stay there forever. It was semi-obvious that she was having an evilgasm as she said this.
* Blackguards in TabletopGame/DungeonsAndDragons (pre-fourth edition) actually get BONUS abilities for being fallen Paladins.

* The newspaper comic strip ''Tumbleweeds'' was once adapted into a musical designed to be performed by high school students. The show's VillainSong is titled "It Feels So Good To Be Bad".
* ''Theatre/JekyllAndHyde'', like its source, has Jekyll revel in the freedom he finds as Hyde until he can no longer control the transformations. The song [[https://www.youtube.com/watch?v=zq18yXagGNg Reflections]] directly paraphrases the book, as Jekyll pities Hyde and revels in his lust for life even after he murders people.
** This also applies to the song [[https://www.youtube.com/watch?v=VzVbFBRnk_s Alive]] in which Hyde revels in feeling alive from committing evil acts.

* This is the reason that VideoGameCrueltyPotential exists.
* The PC game ''VideoGame/DungeonKeeper'' immortalized this trope with the quote "Evil is Good."
* Sarah Kerrigan from ''VideoGame/StarCraft'' after being captured and mutated into the Queen of Blades by the Zerg.
* [[TheCorruption The Taint]] in ''VideoGame/{{Lusternia}}'' produces this effect, [[TheUndead amongst]] [[BodyHorror some]] [[WithGreatPowerComesGreatInsanity others]].
* [[spoiler:Queen Fay]] in ''VideoGame/OverlordII'', [[spoiler:after her corruption via the Overlord's Magic while trying to perform a HeroicSacrifice for her people by sacrificing her energy to power the [[ArtifactOfDoom Tower Heart]] and letting the Overlord drain her magic. As the process continues, she begins to accept that Evil Feels Good and embraces her FallenHero status]].
** In both ''VideoGame/{{Overlord}}'' games the player is likely to fall victim to this, [[VideoGameCrueltyPotential as wanton murder and destruction is just so much fun]].
* In ''VideoGame/{{Persona 2}}'', a strange force starts causing a segment of the population to start transforming into Jokers, vicious white-skinned, ruby-lipped killers with paranormal abilities. This even extends to one of the party members, and when attacking during her boss fight, one of her quotes is "It feels ''good!''"
* All incarnations of Doctor Robotnik from ''VideoGame/SonicTheHedgehog'' seem to KNOW that they're bad, and generally seem to have a kickass time doing so.
* In Rey Mysterio's Road to Wrestlemania storyline in ''Wrestling/{{WWE}} Smackdown vs. Raw 2011'', once he regains his memory, you can choose to have him go back to being a {{Face}} or have a full-blown FaceHeelTurn. If you choose the latter, he reveals that he actually got his memory back a while ago, but played dumb because being a bad guy was so much fun.
* The Boss from ''VideoGame/SaintsRow2'' flat out tells this to [[spoiler:Julius, right before he/she blows his brains out.]] He/she's a complete sociopath by the sequel anyway.
* Many of the assassins in the ''VideoGame/NoMoreHeroes'' series seem to have fallen into this. Mainly Destroyman, who delights in every violent act he does.
* Just one of the nasty side effects of the Curse of Darkova in ''VideoGame/OdinSphere''. [[spoiler: Exemplified in King Gallon, who's perfectly aware that everything he does during Armageddon, including razing his own kingdom until it sinks into the sea, killing his son, and in one of the bad endings even devouring his grandson alive, is absolutely horrible, but he can't stop because it just ''feels so good''.]]
* In ''VideoGame/MortalKombat9'', many of the heroes are ForcedIntoEvil by Quan-Chi, transformed into Netherworld revenants. In [[VideoGame/MortalKombatX the next game]], [[spoiler: Quan-Chi is finally KilledOffForReal, but due to Scorpion's tampering, Raiden is unable to restore most of them, and the newly-liberated revenants are actually starting to ''enjoy'' themselves. Liu Kang is the worst; in one Arcade Ladder ending, he even tries to ally himself with [[Franchise/FridayThe13th Jason Voorhees]], of all people. Kitana is another example, as being a revenant allows her to be the perpetrator rather than be a victim. Kung Lao, however, averts this; he simply wants to get out of the Netherrealm and return to the side of good (in his and Kung Jin's endings in ''MKX'', he manages to [[HeroicWillpower do this]] thanks to Kung Jin coming to his aid and fight the corruption in his soul.)]]
* Throughout the ''VideoGame/{{Splatterhouse}}'' remake, the Terror Mask tries to make Rick admit that he likes the powers it gives him. Rick, at first, is pretty offended by the statement. As the game goes along, he doesn't flat-out state it, but he stops trying to defend himself.

[[folder:Visual Novels]]
* ''VisualNovel/FateStayNight'':
** [[spoiler:Dark Sakura]] in the Heaven's Feel route.
** Kotomine Kirei, from the same game, is a particularly extreme example. The only thing in the world that makes him feel fulfilled is the pain and suffering of his fellow human beings, whether he inflicted it or he's just observing it. To him, evil doesn't just feel good... it's the ''only'' thing that feels good. Yet, as the Heaven's Feel route reveals, [[spoiler:he still has a conscience and knows being evil is 'wrong'. The very fact that Evil Feels Good makes BeingEvilSucks for him, in a weird deconstruction of both tropes.]] He just can't win.
* ''VisualNovel/{{Tsukihime}}'':
** When Shiki taps into his SuperpoweredEvilSide, he discovers to his horror that killing feels ''really'' good, and that he apparently wants to kill very much. In one possible path, he's finally informed that his Evil Side never wants to kill humans, only monsters and demons. In one possible Bad Ending, his psyche is so badly broken that he decides he really ''is'' a serial killer, and goes out to be just that.
** Vampires also embrace this trope, especially [[spoiler:Satsuki]]. Is possibly responsible for Shiki's issues with it.

* Played with in [[http://www.nuklearpower.com/2005/10/22/episode-615-the-other-final-solution/ this strip of]] ''Webcomic/EightBitTheater''.
-->'''Mirror Black Mage:''' Moral quandaries have lost all meaning. The complexities of life have simple, violent answers. I have to admit, it's liberating.
** The real Black Mage expresses similar sentiments in [[http://www.nuklearpower.com/2004/02/24/episode-388-see-you-in-hell-monkey-boy/ this strip]] after dying and going to {{Hell}}.
-->'''Black Mage:''' You '''say''' I did wrong, but it always felt so '''right''' at the time...\\
'''The Devil:''' Well, that '''is''' why you are here, ya know.
* Infamously parodied in ''Webcomic/TheOrderOfTheStick'', when Xykon, who thought they were commanding a small group of hobgoblins, discovers he and Redcloak are actually in charge of a massive army. [[http://www.giantitp.com/comics/oots0197.html "I think I just had an evilgasm."]]
** Later [[spoiler:Vaarsuvius]] discovers this trope as well, much to [[spoiler:his/her own]] surprise. [[http://www.giantitp.com/comics/oots0635.html "HAHAHAHAHAHAHAHA .. Wait .. why am I laughing?"]]
** And then there's General Tarquin, who [[GenreSavvy observes from stories]] that an EvilOverlord's life consists of decades of decadence terminated, with extreme prejudice, in ten minutes of unpleasantness in the hands of a hero.
* [[http://plif.courageunfettered.com/archive/wc157.gif This]] ''Webcomic/TheParkingLotIsFull'' strip suggests that the development of the Happy Gun triggers TheEndOfTheWorldAsWeKnowIt.
* ''Webcomic/{{Sinfest}}'' had Satan offer it [[http://www.sinfest.net/view.php?date=2004-11-08 here]].
** [[http://www.sinfest.net/view.php?date=2007-08-01 Asserted by Satan to the angel Ezekiel.]]
* [[Webcomic/AvasDemon Ava Ire's]] first words upon using Wrathia's demonifying powers for the first time? That it isn't so bad. That it actually feels pretty good. That it feels like she could- correction: that she might- correction: that she ''will'' [[PaintTheTownRed paint the whole town red]]... And then [[PersonOfMassDestruction she gets to work]].

[[folder:Web Originals]]
* ''WebVideo/KateModern: Precious Blood'', when the [[CatchPhrase phrase]] "The Hymn of One is fun" is chillingly given a whole new meaning.
* Lenny Priestly in web RP ''Roleplay/SurvivalOfTheFittest'' is this trope with what [[RelationshipWritingFumble seems to be]] [[{{Twincest}} intense commitment]] to his twin sister Elizabeth. At first he was reluctant to kill, dreading the fact that he would have to in order to get his sister off the island, but after killing [[spoiler:Anna Vaan]] he realizes that killing gives him a feeling of power he's never had before, and becomes addicted to that rush to the point where he attacks anyone he sees without any provocation with the excuse that they're threatening his sister. His reasoning is that if he's going to die to get her off the island, he might as well have fun. Ironically, his earlier actions come back to bite him ''hard'' when [[spoiler:Gabe [=McCallum=], furious with Lenny for one of his earlier murders, [[RevengeByProxy kills Elizabeth]].]]
** Maxwell Lombardi from V4 originally viewed dispatching his classmates as simply a necessity to get off the island. After killing Cody Jenkins (his 4th victim), he realises that he's actually starting to enjoy it instead.

[[folder:Western Animation]]
* The episode of ''WesternAnimation/TheTick'' where Arthur gets Baron Violence's belt pastiches this storyline.
* Even ''WesternAnimation/{{Futurama}}'' gets in on this, as Bender's TransformationTrauma into a [[OurWerewolvesAreDifferent Werecar]] begins to feel pretty good.
** Futurama's first Movie ''Bender's Big Score'' lampshades this trope:
--> '''Leela:''' Don't you realize you're totally under their (the scammers') control?
--> '''Bender:''' Of course I realize it! Does that mean I can't enjoy it?
* In ''WesternAnimation/BuzzLightyearOfStarCommand'', during TheReveal of Agent Z/[[spoiler: Warp Darkmatter]], he brags that "evil is just [[EvilPaysBetter so much more profitable than good and more fun]]."
* [[BigBad Vlad Plasmius]] often uses this reason when egging Danny into the dark side in ''WesternAnimation/DannyPhantom''. Since this is part of Danny's MythArc, he goes through several episodes where he feels good using his powers [[MoralDissonance for dubious reasons]]. Mind controlled or not, in "Control Freaks", Danny had himself a ball!
* [[ThisLoserIsYou Ron]] from ''WesternAnimation/KimPossible'' is normally a bumbling, loser-type who frequently drops his pants (rumor has it that [[AlternateCharacterInterpretation he is this way because he does not want to be better at life than Kim]] [not talking about the pants]), but the moment he turns evil all hell breaks loose. There's something about one screaming Booya-hahaHAHA!
** Most alarmingly, Ron is an effective and successful villain; making Doctor Drakken look sick, even on the blue one's best day. He certainly had Shego coming to heel; quite an achievement, and one that scared her into getting Dr D back.
*** Shego actually abandoned Ron only after he declared his ultimate plan to get the world supply of nachos. Using two DDD's. [[StatusQuoIsGod Yet he was so close to complete success.]]
** The second time he was turned evil (by an upgraded version of the same device), he proved to be insanely competent at martial arts, to the point where his prowess surpassed Kim herself. This adds more fuel to the theory that he subconsciously holds himself back in order to not steal the spotlight from Kim.
* One ''[[WesternAnimation/XMen X-Men: The Animated Series]]'' episode has Storm [[BrainwashedAndCrazy go mad and create a natural disaster after being hypnotized by Sauron]]. At the end after everything (including her) had been restored to normal she commented that she never felt herself so free.
* In ''WesternAnimation/TeenageMutantNinjaTurtles1987'', Shredder exclaims, "It feels so good to be so bad!"
* This [[http://www.youtube.com/watch?v=C0rmNe8PctM early clip of Dr. Robotnik.]]